CN203311806U - Interactive advertisement device - Google Patents
Interactive advertisement device Download PDFInfo
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- CN203311806U CN203311806U CN2013203498240U CN201320349824U CN203311806U CN 203311806 U CN203311806 U CN 203311806U CN 2013203498240 U CN2013203498240 U CN 2013203498240U CN 201320349824 U CN201320349824 U CN 201320349824U CN 203311806 U CN203311806 U CN 203311806U
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Abstract
The utility model discloses an interactive advertisement device which comprises an advertisement player and a terminal device. The advertisement player is provided with a pairing unit and comprises a memory module, a playing module, a displaying module, a control module and a wireless transmission module. The memory module stores advertisement data. The playing module is connected with the memory module and reads the advertisement data. The displaying module is connected with the playing module. The control module is connected with the playing module and controls the playing module. The wireless transmission module is connected with the control module. The terminal device is provided with an identifying unit and is connected with the control module and the wireless transmission module through a wireless network, so that the playing module is controlled through the control module. According to the interactive advertisement device, the terminal device can quickly and accurately establish machine connecting through the pairing unit, playing action is controlled through simple instructions, advertisement pages do not need to be downloaded additionally, interaction with advertisements can be achieved, and accordingly the publicity effect of the advertisements is improved.
Description
Technical field
The utility model relates to a kind of advertising device, more specifically to a kind of can with the interactive advertisement installation of beholder's interaction.
Background technology
In the modern life, advertisement is the important bridge of Information Communication between manufacturer and client always, manufacturer utilizes advertisement to expand the vend space of own product, the client learns the even discount information of product of required Products Information by advertisement, and in the visible modern life, advertisement can say the information source that people are indispensable.
Again due to the emergence of the running gears such as mobile phone, many advertisements all utilize the mode of download directly to deposit in each user's running gear, the user only need select oneself and want the advertising message of knowing from network point, just can on the running gear of oneself, store its related content and watch at any time, so really bringing suitable convenience and maneuverability.
Yet, because advertisement generally comprises a large amount of map files or audio and video file, the user must expend suitable download time could completely read information needed, and running gear is more because the map file in advertisement or audio and video file and occupied a large amount of internal memories or the network traffics of using up, not only can't watch in real time the information of wanting, and improve use cost and also differed and reach surely the interaction effect of expection.
In addition, certainly also have user's downloads ad of taking time of being unwilling, this class user usually can pay much attention to and watch the advertising billboard that is arranged at roadside, but the broadcasting speed of general advertisement billboard is very fast, its advertising message of playing one is dodged i.e. mistake often, a lot of users do not have the unnecessary time to see oneself clearly to want information at all, and must stand in original place, wait for that repeat playing could be seen again next time and want the ad content of knowing, cause the great inconvenience of user even to cause the user to lose and watch wish, and then the advertising results of billboard have been reduced.
Therefore, whether a kind of interactive advertisement installation is arranged, as long as the user has corresponding action software, the broadcasting that just can existing billboard directly provides the user to carry out advertisement is controlled, allow the user can waste internal memory, the time that more need not wait for downloads just can be watched information needed in real time, and then promotes the effect of publicity of advertisement.
The utility model content
The application is about a kind of advertising device, more specifically to a kind of can with the interactive advertisement installation of beholder's interaction.
The application proposes a kind of interactive advertisement installation, and comprises an advertisement player and an end device.Advertisement player has a pairing unit, and advertisement player is to receive an ad data from a server, and comprises a memory module, a playing module, a control module and a wireless transport module.Memory module is used for storing an ad data.Playing module is to be electrically connected at memory module, reads ad data with the Self-memory module.Control module is to be electrically connected at playing module, in order to control playing module.Wireless transport module is to be electrically connected at control module.End device has an identification unit, and end device is to see through a wireless network to be connected to wireless transport module, and is connected to control module via wireless transport module, by control module, to control playing module.
In an embodiment, described identification unit is the identification unit that a phtographic lens or is supported near-field communication.
Described pairing unit is the pairing unit that a two-dimensional bar or is supported near-field communication.
Described end device is for having one of contact panel intelligent mobile phone or a flat computer.
Described wireless transport module is that a bluetooth transport module, meets the transport module of IEEE802.11 communication standard or the mobile communication transport module of a support high speed data transfer.
Described display module is an advertisement video wall
Compared to existing interactive advertisement installation, the application is by the setting of pairing unit and identification unit, allow the end device can be accurately and with the specified advertisement player of user, set up online fast, and with simple instruction, move to control the playback action of advertisement player, without the other downloads ad page, just can carry out interaction with advertisement, so not only save required time of downloading advertising data, storage area and network traffics, more allow billboard increase interactive enjoyment, and then promote the effect of publicity of advertisement.
The accompanying drawing explanation
Fig. 1 is the module diagram of the interactive advertisement installation of the application one embodiment.
Fig. 2 is the module diagram of the advertisement player of the application one embodiment.
Fig. 3 is the module diagram of the control module of the application one embodiment.
[primary clustering symbol description]
1 advertisement player
100 pairing unit
102 display modules
12 memory modules
14 playing modules
16 control modules
160 advance unit
162 unit that fall back
18 wireless transport modules
2 end devices
3 servers
Embodiment
Please refer to Fig. 1 and Fig. 2, Fig. 1 is the module diagram of the interactive advertisement installation of the application one embodiment, and Fig. 2 is the module diagram of the advertisement player of the application one embodiment.As shown in the figure, the disclosed interactive advertisement installation of the application comprises an advertisement player 1 and an end device 2.
Advertisement player 1 can be an electronic bill-board, it receives at least one ad data from a server 3, and the mode of ad data with audio-visual broadcasting displayed the play, advertisement player 1 has a pairing unit 100, and comprise a memory module 12, one playing module 14, one display module 102, one control module 16 and a wireless transport module 18, wherein, pairing unit 100 can be to have a for example quick response matrix code (Quick Response Code, the device of two-dimensional bar QR code), pairing unit 100 can mean by quick response matrix code code or the sequence number of the advertisement player 1 under it, to avoid advertisement player 1, set up the online of mistake.
In general, server 3 can be the control platform of an advertising company, advertising company can be stored in the ad data with a plurality of advertisement pages in one database of server 3, and be that each advertisement page sets numbering separately, when playing module 14 reads ad data transmission display module 102 and carries out playback action, playing module 14 can sequentially be play each advertisement page according to the numbering of each advertisement page, and allow each advertisement page continue to play in a default reproduction time, after the end reciprocal of default reproduction time, just can stop the playback action of the advertisement page of originally playing, and start to play next advertisement page of numbering according to the order of numbering, default reproduction time also can restart inverse, until repeat again above-mentioned action after the end reciprocal of default reproduction time, thus, user's each described advertisement page of just can sequentially reading, and understand if having time its content, in addition, each described advertisement page can be a static images or a dynamic film, certainly each static images or each dynamic film are play according to numbering.
Please coordinate with reference to figure 3, Fig. 3 is the module diagram of the control module of the application one embodiment.Control module 16 is electrically connected at playing module 14, and in order to control the playback action of playing module 14, certainly, control module 16 can be also a microcontroller (Multipoint control unit, MCU) that includes playing module 14.In addition, as shown in Figure 3, control module 16 more comprises an advance unit 160 and a unit 162 that falls back, advance unit 160 is electrically connected at playing module 14, action in order to a forward play of controlling playing module 14, when the unit 160 indication playing modules 14 that advance carry out forward play, playing module 14 can directly finish the inverse of default reproduction time, to cut off the playback action of the advertisement page of being play at present, and start to play next advertisement page of numbering according to the order of numbering, and default reproduction time also can restart inverse.
The unit 162 that falls back is electrically connected at playing module 14, it is the action of controlling a reverse play of playing module 14, when the unit 162 indication playing modules 14 that fall back carry out reverse play, playing module 14 can directly finish the inverse of default reproduction time, to cut off the playback action of the advertisement page of being play at present, and comply with the advertisement page that the reverse order of numbering starts to play a numbering, similarly, default reproduction time also can restart inverse.
End device 2 can be to have a contact panel and an action application software (Mobile application is installed, APP) an action device (for example: an intelligent mobile phone or a flat computer), it sees through a wireless network (Wi-Fi) or a WLAN (Wireless LAN, WLAN) be linked to wireless transport module 18, and be connected to control module 16 via wireless transport module 18, by control module 16, to control playing module 14, wherein, mobile applications software can be that software is controlled in an advertisement, on the contact panel that advertisement control software can install in action, demonstrate a plurality of different instruction button or command prompts, when the instruction button is clicked or the gesture that meets command prompt is arranged, advertisement is controlled software and will be produced an instruction signal and instruction signal is transferred to control module 16 through wireless transport module 18, control module 16 will be indicated according to instruction signal the playback action of playing module 14, that is to say, as long as the user clicks one of them instruction button or according to a command prompt, makes the playback action of specifying the playing module 14 that gesture just can self terminal device 2 remote-controlled advertisement players 1, and play out and oneself want the advertisement page of seeing by display module 102.
In addition, end device 2 can be with bluetooth transmission (Bluetooth) or a high speed data transfer (3rd-Generation, mode 3G) is linked to wireless transport module 18, therefore, wireless transport module 18 can be also the mobile communication transport module that a bluetooth transport module or is supported high speed data transfer.
Moreover, in order to prevent between end device 2 and wireless transport module 18 setting up the online of mistake, namely end device 2 can't connect to the wireless transport module 18 of appointment, or set up the online situation of online mistake with the online wireless transport module 18 of other failed call, end device 2 can have an identification unit, identification unit can be a phtographic lens or a two-dimensional bar decoding software that coordinates phtographic lens, its phtographic lens that sees through running gear reads and picks out code or the sequence number of the represented advertisement player of specified pairing unit 100 1, now end device 2 advertisement of installing is controlled code or the sequence number of the advertisement player 1 that software can read according to identification unit and is set up online with wireless transport module 18 requests with same code or sequence number, so just, can allow advertisement player 1 and end device 2 set up fast online, also avoided the above-mentioned online situation of mistake.
Certainly, the identification unit of end device 2 can be also a support near-field communication (Near Field Communication, NFC) identification unit, and pairing unit 100 can be also the pairing unit 100 of a support NFC, as long as the user allows pairing unit 100 and the identification unit of end device 2 touch or approach to reach closely induction, just can carry out rapidly both sides' communication and transmit mutually the code of Advertising player 1 or the data such as sequence number.
Therefore, when the user wants self terminal device 2 and controls an advertisement player 1, the user can first aim at the position of specified pairing unit 100 with the phtographic lens of running gear, allow the identification unit of action in device can capture the image of two-dimensional bar, and read code or the sequence number that pairing unit 100 means, or by the close pairing unit 100 that even contacts of running gear, allowing the identification unit of action in device see through NFC comes and pairing unit 100 transmission of informations, to read the represented code of pairing unit 100 or sequence number, then by the advertisement in running gear, controlling software to set up online with the wireless transport module 18 of specified advertisement player 1 according to the code read or sequence number, when the wireless transport module 18 of the specified advertisement player 1 of end device 2 and user is set up when online, the user just can click the command prompt shown on the instruction button that shows on the Touch Screen of running gear or the Touch Screen according to running gear and make the playback action that gesture is controlled playing module 14, certainly, the playback action of playing module 14 has comprised aforesaid forward play and reverse play.
For instance, when the user wants to read the next advertisement page of current in progress advertisement page, the user can click expression on Touch Screen " next one " button or according to Touch Screen on the F.F. instruction that shows slide and make gesture, software is controlled in now advertisement will the output order signal, and via wireless transport module 18, transfer to the advance unit 160 of control module 16, advance unit 160 will indicate playing module 14 to cut off the playback action of the current advertisement page of playing according to instruction signal, and start to play next advertisement page of numbering according to the order of numbering.
And when the user wants to read the previous advertisement page of current in progress advertisement page, the user can be at the button that clicks expression " upper " on Touch Screen or the backward commands shown on according to Touch Screen slide and make gesture, software is controlled in now advertisement will the output order signal, and via wireless transport module 18, transfer to the unit 162 that falls back of control module 16, the unit 162 that falls back will indicate playing module 14 to cut off the playback action of the current advertisement page of playing according to instruction signal, and the reverse order of complying with numbering starts to play the advertisement page of a numbering.
Person more, in order to prevent single user from taking the long time, affected the interactive advertisement installation that other user uses the application, control module 16 can be set up when online and start for reciprocal one default online time at wireless transport module 18 and end device 2, when the default online time, inverse finished, control module 16 can stop current setting up online by indication wireless transport module 18, and online request is set up in wait next time, so just can get rid of the user who deliberately takies, also increase on the other hand the use turnover rate of the application's interactive advertisement installation.
Compared to existing interactive advertisement installation, the application is by the setting of pairing unit and identification unit, allow the end device can be accurately and with the specified advertisement player of user, set up online fast, and with simple instruction, move to control the playback action of advertisement player, without the other downloads ad page, just can carry out interaction with advertisement, so not only save required time of downloading advertising data, storage area and network traffics, more allow advertisement increase interactive enjoyment, and then promote the effect of publicity of advertising billboard.
Claims (8)
1. an interactive advertisement installation, is characterized in that, comprising:
One advertisement player, have a pairing unit, and described advertisement player is to receive at least one ad data from a server, and comprises:
One display module;
One memory module is to store described ad data;
One playing module, be to be electrically connected at described memory module and described display module, and read described ad data from described memory module, sees through described display module and play described ad data;
One control module is to be electrically connected at described playing module, in order to control described playing module; And
One wireless transport module is to be electrically connected at described control module; And an end device, having an identification unit, described identification unit sees through described pairing unit makes described end device and described advertisement player match, and is linked to described control module via described wireless transport module, controls described playing module.
2. interactive advertisement installation as claimed in claim 1, is characterized in that, the described identification unit of described end device is a phtographic lens.
3. interactive advertisement installation as claimed in claim 1, is characterized in that, the described identification unit of described end device is the identification unit of a support near-field communication.
4. interactive advertisement installation as claimed in claim 1, is characterized in that, described pairing unit is a two-dimensional bar.
5. interactive advertisement installation as claimed in claim 1, is characterized in that, described pairing unit is the pairing unit of a support near-field communication.
6. interactive advertisement installation as claimed in claim 1, is characterized in that, described end device is an intelligent mobile phone or the flat computer with a contact panel.
7. interactive advertisement installation as claimed in claim 1, is characterized in that, described wireless transport module is that a bluetooth transport module, meets the transport module of IEEE802.11 communication standard or the mobile communication transport module of a support high speed data transfer.
8. interactive advertisement installation as claimed in claim 1, is characterized in that, described display module is an advertisement video wall.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013203498240U CN203311806U (en) | 2013-06-18 | 2013-06-18 | Interactive advertisement device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013203498240U CN203311806U (en) | 2013-06-18 | 2013-06-18 | Interactive advertisement device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN203311806U true CN203311806U (en) | 2013-11-27 |
Family
ID=49617997
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2013203498240U Expired - Fee Related CN203311806U (en) | 2013-06-18 | 2013-06-18 | Interactive advertisement device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN203311806U (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104254014A (en) * | 2014-09-25 | 2014-12-31 | 福建星网锐捷安防科技有限公司 | Video on-wall configuration method and system for analog TV wall |
| CN104347017A (en) * | 2014-10-27 | 2015-02-11 | 同辉佳视（北京）信息技术股份有限公司 | Advertisement broadcasting system and method thereof |
| CN106782192A (en) * | 2016-12-30 | 2017-05-31 | 郑州正电电子技术有限公司 | Interactive LED fluorescent plates |
| CN107403600A (en) * | 2017-07-31 | 2017-11-28 | 上海与德科技有限公司 | Electronic installation and billboard |
-
2013
- 2013-06-18 CN CN2013203498240U patent/CN203311806U/en not_active Expired - Fee Related
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104254014A (en) * | 2014-09-25 | 2014-12-31 | 福建星网锐捷安防科技有限公司 | Video on-wall configuration method and system for analog TV wall |
| CN104254014B (en) * | 2014-09-25 | 2017-10-03 | 福建星网物联信息系统有限公司 | Wall collocation method and system on a kind of video of simulated television wall |
| CN104347017A (en) * | 2014-10-27 | 2015-02-11 | 同辉佳视（北京）信息技术股份有限公司 | Advertisement broadcasting system and method thereof |
| CN106782192A (en) * | 2016-12-30 | 2017-05-31 | 郑州正电电子技术有限公司 | Interactive LED fluorescent plates |
| CN107403600A (en) * | 2017-07-31 | 2017-11-28 | 上海与德科技有限公司 | Electronic installation and billboard |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20131127 Termination date: 20170618 |
|
| CF01 | Termination of patent right due to non-payment of annual fee |