CN202049704U - Advertising player and system based on ground digital television broadcasting technology - Google Patents
Advertising player and system based on ground digital television broadcasting technology Download PDFInfo
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- CN202049704U CN202049704U CN 201120038993 CN201120038993U CN202049704U CN 202049704 U CN202049704 U CN 202049704U CN 201120038993 CN201120038993 CN 201120038993 CN 201120038993 U CN201120038993 U CN 201120038993U CN 202049704 U CN202049704 U CN 202049704U
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Abstract
The utility model discloses an advertising player. The advertising player comprises a receiving module, a decoding module and a playback module which are connected with one another, wherein the receiving module is used for receiving a ground digital television signal; the decoding module is used for decoding the ground digital television signal to obtain advertisement data; and the playback module is used for playing back the advertisement data. The utility model further provides a corresponding system. Therefore, according to the advertising player and the system based on a ground digital television, the advertisement contents are released to the advertising player through a ground digital television system, so that manual operation is reduced, and the efficiency is improved.
Description
Technical field
The utility model relates to the communications field, specially refers to a kind of Apparatus and system based on the terrestrial DTV ad distribution.
Background technology
There is at present ten hundreds of advertisement machine that is specifically designed to advertisement both at home and abroad, these advertisement machine are multimedia player on technology realizes, the video of its broadcast, picture and word content all need be stored in the external memory storage (SD card, CF card, USB flash disk etc.) of this machine or this machine, but because the characteristics that advertisement machine has application site to disperse in actual use, therefore the content of advertisement machine replacing at present relies on manually mostly and changes, can't realize automatic and long-range replacing, inefficiency.
The utility model content
Fundamental purpose of the present utility model can be passed through the terrestrial DTV releasing advertisements for a kind of Apparatus and system that carries out the ad content issue based on the ground digital television broadcast technology is provided, and reduces manually-operated, raises the efficiency.
The utility model proposes a kind of advertisement machine, comprise interconnective receiver module, decoder module and playing module, wherein:
Described receiver module receives ground digital television signal;
Described decoder module is decoded described ground digital television signal, obtains ad data;
Described playing module is play described ad data.
Preferably, described receiver module comprises:
The frequency locking unit, control figure signal modem locked frequency point;
Receiving element is by the ground digital television signal of antenna reception frequency.
Preferably, described ground digital television signal comprises DVB-T digital TV broadcast signal, DMB-TH digital TV broadcast signal or ISDB-T ground digital television signal.
The utility model also proposes a kind of Advertisement Server, comprises interconnective package module, processing module and sending module, wherein:
Described package module is packaged into the digital television standard data with ad data;
Described processing module, described digital television standard data are compound, be modulated into ground digital television signal;
Described sending module sends described ground digital television signal to advertisement machine.
The utility model also proposes a kind of system based on the terrestrial DTV releasing advertisements, comprises advertisement machine and Advertisement Server, wherein,
Described Advertisement Server is packaged into the digital television standard data with ad data; And described digital television standard data are compound, be modulated into ground digital television signal, and send to advertisement machine;
Described advertisement machine is decoded received ground digital television signal, obtains described ad data; And play described ad data.
Preferably, described advertisement machine comprises interconnective receiver module, decoder module and playing module, wherein:
Described receiver module receives ground digital television signal;
Described decoder module is decoded described ground digital television signal, obtains ad data;
Described playing module is play described ad data.
Preferably, described receiver module comprises:
The frequency locking unit, control figure signal modem locked frequency point;
Receiving element is by the ground digital television signal of antenna reception frequency.
Preferably, described ground digital television signal comprises DVB-T digital TV broadcast signal, DMB-TH digital TV broadcast signal or ISDB-T ground digital television signal.
Described Advertisement Server comprises interconnective package module, processing module and sending module, wherein:
Described package module is packaged into the digital television standard data with ad data;
Described processing module, described digital television standard data are compound, be modulated into ground digital television signal;
Described sending module sends described ground digital television signal to advertisement machine.
The characteristics that the utility model utilizes terrestrial DTV extensively to cover, carrying advertisement data in ground digital television signal receive on advertisement machine and isolate ad data wherein and play.Because terrestrial DTV has the basic characteristics of low cost, large tracts of land wireless coverage, it adopts quadrature amplitude modulation (qam), vestigial sideband modulation (VSB), Quadrature Phase Shift Keying technology such as (QPSK) that various data are modulated, and the radiofrequency signal that modulates is amplified the back and broadcasted away by television transmitting tower.As long as, just can utilize this technology to carry out the issue of advertisement machine content, reduce the input of advertisement operators like this, reduce manually-operated, improved efficient in the place that ground digital television signal covers.
Description of drawings
Fig. 1 is the structural representation of the utility model advertisement machine one embodiment;
Fig. 2 is the structural representation of receiver module among the utility model advertisement machine one embodiment;
Fig. 3 is the structural representation of the utility model Advertisement Server one embodiment;
Fig. 4 is the structural representation of the utility model based on one embodiment of system of terrestrial DTV releasing advertisements.
The realization of the utility model purpose, functional characteristics and advantage will be in conjunction with the embodiments, are described further with reference to accompanying drawing.
Embodiment
Should be appreciated that specific embodiment described herein only in order to explanation the utility model, and be not used in qualification the utility model.
With reference to Fig. 1, a kind of advertisement machine 100 1 embodiment of the utility model are proposed, comprise interconnective receiver module 10, decoder module 11 and playing module 12:
Ground digital television signal behind playing module 12 broadcast decoders because advertisement machine possesses multi-media player function, can be put decoded ground digital television signal such as audio or video by this machine sowing.
In the present embodiment, advertisement machine 100 receives ad content by terrestrial digital television system, reduces manually-operated, has improved efficient.
With reference to Fig. 2, in advertisement machine 100 1 embodiment, receiver module 10 also comprises:
Receiving element 102 is used for the ground digital television signal by antenna reception frequency.
The digital signal modulator-demodular unit can be built in advertisement machine 100, or is connected with advertisement machine 100, and frequency locking unit 101 receives the frequency of ground digital television signal by the locking of control figure signal modem.
Receiving element 102 receives the ground digital television signal of locked frequency point by antenna.
In the present embodiment, advertisement machine 100 can be finished the reception of locking frequency point and ground digital television signal, for the decoding and the broadcast of ground digital television signal are prepared.
In the above-described embodiments, ground digital television signal can be the ground digital television signal of various standards, includes but not limited to DVB-T digital TV broadcast signal, DMB-TH digital TV broadcast signal or ISDB-T ground digital television signal.
With reference to Fig. 3, a kind of Advertisement Server 200 1 embodiment of the utility model are proposed, comprising:
Package module 20 is used for ad data is packaged into the digital television standard data;
Processing module 21, be used for described digital television standard data are compound, be modulated into ground digital television signal;
Sending module 22 is used to send described ground digital television signal to advertisement machine.
Package module 20 comprises the multimedia advertising data file that presents with picture, sound, literal and video display segment with ad data, and the standard data format that the index file that business game was organized, set to described multimedia advertising data file is packaged into terrestrial DTV.
Ad data after processing module 21 will encapsulate and the original video of terrestrial DTV, sound accompaniment data are carried out compound, become the transmit flow data of terrestrial DTV; Transmit flow data is modulated into ground digital television signal (radiofrequency signal) according to DMB-TH, DVB-T, ISDB-T or other modes; Sending module 22 is amplified ground digital television signal again, then broadcasting.
With reference to Fig. 4, a kind of one embodiment of system based on the terrestrial DTV releasing advertisements of the utility model is proposed, comprise advertisement machine 100 and Advertisement Server 200, wherein,
Described Advertisement Server 200 is packaged into the digital television standard data with ad data; And described digital television standard data are compound, be modulated into ground digital television signal, and send to advertisement machine 100;
Described advertisement machine 100 is decoded received ground digital television signal, obtains described ad data; And play described ad data.
In the present embodiment, by terrestrial DTV, receive ad content, reduce manually-operated, improved efficient based on the system of terrestrial DTV releasing advertisements.
The above only is a preferred embodiment of the present utility model; be not so limit claim of the present utility model; every equivalent structure or equivalent flow process conversion that utilizes the utility model instructions and accompanying drawing content to be done; or directly or indirectly be used in other relevant technical fields, all in like manner be included in the scope of patent protection of the present utility model.
Claims (6)
1. an advertisement machine is characterized in that, comprises interconnective receiver module, decoder module and playing module, wherein:
Described receiver module receives ground digital television signal;
Described decoder module is decoded described ground digital television signal, obtains ad data;
Described playing module is play described ad data.
2. advertisement machine as claimed in claim 1 is characterized in that, described receiver module comprises:
The frequency locking unit, control figure signal modem locked frequency point;
Receiving element is by the ground digital television signal of antenna reception frequency.
3. as claim 1 or 2 described advertisement machine, it is characterized in that described ground digital television signal comprises DVB-T digital TV broadcast signal, DMB-TH digital TV broadcast signal or ISDB-T ground digital television signal.
4. an Advertisement Server is characterized in that, comprises interconnective package module, processing module and sending module, wherein:
Described package module is packaged into the digital television standard data with ad data;
Described processing module, described digital television standard data are compound, be modulated into ground digital television signal;
Described sending module sends described ground digital television signal to advertisement machine.
5. the system based on the terrestrial DTV releasing advertisements is characterized in that, comprises advertisement machine and Advertisement Server, wherein,
Described Advertisement Server is packaged into the digital television standard data with ad data; And described digital television standard data are compound, be modulated into ground digital television signal, and send to advertisement machine;
Described advertisement machine is decoded received ground digital television signal, obtains described ad data; And play described ad data.
6. the system based on the terrestrial DTV releasing advertisements as claimed in claim 5 is characterized in that, described advertisement machine is the described advertisement machine of claim 1 to 3, and described Advertisement Server is the described Advertisement Server of claim 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201120038993 CN202049704U (en) | 2011-02-15 | 2011-02-15 | Advertising player and system based on ground digital television broadcasting technology |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201120038993 CN202049704U (en) | 2011-02-15 | 2011-02-15 | Advertising player and system based on ground digital television broadcasting technology |
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| Publication Number | Publication Date |
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| CN202049704U true CN202049704U (en) | 2011-11-23 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 201120038993 Expired - Fee Related CN202049704U (en) | 2011-02-15 | 2011-02-15 | Advertising player and system based on ground digital television broadcasting technology |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102169663A (en) * | 2011-02-15 | 2011-08-31 | 深圳市华曦达科技股份有限公司 | Method, device and system for advertising based on terrestrial digital television broadcasting technology |
-
2011
- 2011-02-15 CN CN 201120038993 patent/CN202049704U/en not_active Expired - Fee Related
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102169663A (en) * | 2011-02-15 | 2011-08-31 | 深圳市华曦达科技股份有限公司 | Method, device and system for advertising based on terrestrial digital television broadcasting technology |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20111123 Termination date: 20190215 |