CN201663612U - User interest modeling system based on location service - Google Patents
User interest modeling system based on location service Download PDFInfo
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- CN201663612U CN201663612U CN2010201280596U CN201020128059U CN201663612U CN 201663612 U CN201663612 U CN 201663612U CN 2010201280596 U CN2010201280596 U CN 2010201280596U CN 201020128059 U CN201020128059 U CN 201020128059U CN 201663612 U CN201663612 U CN 201663612U
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Abstract
The utility model discloses a user interest modeling system based on location service, which comprises an intelligent gateway and a mobile terminal, wherein the intelligent gateway is connected with the mobile terminal through a mobile communication network. The modeling system also comprises a user interest modeling server, a user information server storing a user information bank, an interest model server storing an interest model bank and a user behaviour server storing a user behaviour bank, wherein the user interest modeling server is connected with the user information server, the interest model server and the user behaviour server. The technical scheme provides a service mode of active query, embodies the user individuation, considers the characteristics of the life service field and has high accuracy of a query command.
Description
Technical field
The utility model relates to user interest modeling technique field, relates in particular to a kind of user interest modeling of position-based service.
Background technology
(Point Of Interest is the Map Services data POI) to point of interest, and important status is arranged, point of interest generally includes the title of point of interest, the affiliated classification of point of interest (as food and drink, amusement, service for life etc.), the coordinate of point of interest, simple introduction etc.By POI and content information thereof, people select or decision action destination, navigate to this POI then.In location-based service, point of interest is the basis of information inquiry, content because of the zone and purposes different, becoming the best joint of locus, attribute and multimedia feature, is the bridge between spatial database and map data base, and its content type covers the various aspects of industry and public's care substantially.And this point of interest on the map and people's point of interest has the contact of countless ties.Everyone has different points of interest in life.The development trend of following LBS service is that content chases the user to walk, and content is under user's control, and pre-selected content will send to user terminal by the mode that pushes away, and be presented on the visual map or with speech form and " say ".
Existing user interest modeling comprises intelligent gateway, portable terminal and geographic information data server, and intelligent gateway is connected with portable terminal by mobile communications network, and the geographic information data server is connected with intelligent gateway.Existing system is after receiving the request that portable terminal sends, directly obtain interest point information from the geographic information data server, feed back to portable terminal then, the prior art modeling pattern is simple, method of service static, passive query is provided, lacks user individual, and do not consider service for life field characteristics, the query statement accuracy rate is low, needs user and system to carry out repeatedly interactive operation.
The utility model content
The utility model provides a kind of user interest modeling of position-based service, and it provides the method for service of active inquiry, embodies user individual, considers service for life field characteristics, query statement accuracy rate height.
A kind of user interest modeling of position-based service, comprise intelligent gateway and portable terminal, intelligent gateway is connected with portable terminal by mobile communications network, also comprise user interest modeling server, preserve user information database subscriber information server, preserve the interest mode storehouse the interest mode server, preserve the user behavior server in user behavior storehouse, user interest modeling server is connected with subscriber information server, interest mode server, user behavior server.
Wherein, further comprise the running fix acting server, the running fix acting server is connected with user interest modeling server.
Wherein, portable terminal is personal digital assistant's equipment.
Wherein, portable terminal is a global positioning system navigator.
Wherein, portable terminal is the individual Internet Access basis.
Wherein, portable terminal is a smart mobile phone.
The utility model beneficial effect: the utility model comprises intelligent gateway and portable terminal, intelligent gateway is connected with portable terminal by mobile communications network, also comprise user interest modeling server, preserve user information database subscriber information server, preserve the interest mode storehouse the interest mode server, preserve the user behavior server in user behavior storehouse, user interest modeling server is connected with subscriber information server, interest mode server, user behavior server.User information database is preserved user profile, and geography information and service for life realm information are preserved in the interest mode storehouse, and multi-user's searching statistical information is preserved in the user behavior storehouse.When portable terminal sends query requests, user interest modeling server reads this mobile terminal user information from subscriber information server, from the interest mode server, inquire about geography information in conjunction with sphere of life information, and the multi-user's searching statistical information in the invoke user behavior server carries out analysis and filter, draws this user's interest point information.The technical program provides the method for service of active inquiry, embodies user individual, considers service for life field characteristics, query statement accuracy rate height.The technical program has solved the problem of the query search method of service of only paying close attention to single point of interest and deflection static state at present, caters to user's the interest and the demand of digging user better.
Description of drawings
Fig. 1 is a system configuration schematic diagram of the present utility model.
Embodiment
Referring to Fig. 1, the utility model is described in detail below in conjunction with accompanying drawing.
A kind of user interest modeling of position-based service, comprise intelligent gateway 16 and portable terminal 17, intelligent gateway 16 is connected with portable terminal 17 by mobile communications network, also comprise user interest modeling server 14, preserve user information database subscriber information server 11, preserve the interest mode storehouse interest mode server 12, preserve the user behavior server 13 in user behavior storehouse, user interest modeling server 14 is connected with subscriber information server 11, interest mode server 12, user behavior server 13.
In the present embodiment, further comprise running fix acting server 15, running fix acting server 15 is connected with user interest modeling server 14.Running fix acting server 15 is connected with the server of mobile communication network operator, can obtain the positional information of portable terminal 17.
Above-mentioned portable terminal 17 can be personal digital assistant's (PDA, Personal Digital Assistant) equipment or global positioning system (GPS, Global Position System) navigator or individual Internet Access basis.Certainly, also can be regular handset or miscellaneous equipment with point of interest client-side program.Above-mentioned mobile communications network can be for using the mobile communications network of technology such as GSM, CDMA, TD-SCDMA.
In the present embodiment, carry out information management, comprise that managing personal information, interest description record, interest customization record, relation record, privacy protection are provided with record etc. by user information database; Carry out the body management by the interest mode storehouse, comprise management domain body, classified index, geographic preferences, world knowledge, restrict access, interest rule, keyword expansion, domain body, geographic preferences etc. belongs to sphere of life information. Carry out dynamic management by the user behavior storehouse, comprise the management access record, recommend to estimate record, position the record, error correction record, information updating record, these are recorded as multi-user's searching statistical information.
The operation logic of the technical program is as follows:
At first, portable terminal 17 submits to user profile to register by intelligent gateway 16 access system, and user profile is kept at subscriber information server 11.User profile comprises: name, age, educational background, occupation, service for life field etc.Certainly, native system does not impose the user to register, and concerning non-registered users, can send user profile simultaneously when sending query requests.
Then, portable terminal 17 sends query requests to system.User interest modeling server 14 is inquired about this requested user from subscriber information server 11, make up query expression, and this request carried out the user interest descriptive analysis, extract theme, carry out preliminary treatment such as semanteme, content, obtain user interest information, the characteristic information of recording user, and associated data field is added to user's information bank.
User interest modeling server 14 calls the interest mode library information in the interest mode server 12, domain body, classified index, world knowledge, restrict access and keyword expansion in user's interest descriptor and the interest mode storehouse are carried out classification and Detection, to carry out matching ratio right with geographic preferences, interest rule etc., analyze the behavior of interest information, the potential interest demand of digging user, calculate the interest-degree of user to notion, weights calculate the Query Result that meets user interest.Computing formula is as follows: user interest degree=geographic preferences * geographic preferences weights+interest rule * interest rule weights.
Wherein, domain body refers to the coverage of sphere of life; Classified index refers to the trade division or the service division of service for life; Geographic preferences refers to regional crowd's folkways and customs; World knowledge refers to common life maneuver library; Restrict access refers to that national government office forbids the query word that occurs; The interest rule refers to the degree expression that is associated between each keyword, is Guangdong dishes one classes as Teochew cuisine; Keyword expansion refers to the set of similar word, and singing with k as singing is similar word etc.
Then, user behavior library information in the user interest modeling server 14 invoke user behavior servers 13 is described record with user's interest descriptor and multi-user's interest and is carried out related contiguous analysis the, recommendation information inquiry, collaborative filtering is further repaired Query Result.Such as, from user profile, draw this user and be and be engaged in the women user of computer industry in 30 years old, then from other 30～35 years old interval women user group's common interest information set, filter Query Result.
15 couples of these users' of running fix acting server position positions analysis, system is calculated and design route automatically according to the optimal path formula, behind the POI point of interest and the distance between the user that draws according to path computing, by range size, time order and function, the far and near sequence arrangement in position, set up user interest model, further repair Query Result.Provide location information service in conjunction with service form to export-oriented this user or other user/customer groups with Query Result, location information service comprises that information represents distribution (customization, active push) and information fusion (query and search, navigation) etc.
To system feedback information, or system obtained user's Visitor Logs automatically in the information service process when user received feedback result, with this type of storage to user information database, interest mode storehouse, user behavior storehouse.Long-term or short-term update strategy are selected by system, and these three databases of updating maintenance are further revised user interest model.Long-term or short-term update strategy refers to the inquiry density according to the user, the holding time of determination data record, if Cha Xun number of times compares comparatively dense within a certain period of time, this data holding time prolongs relatively, otherwise preserve the short period, remove at the appointed time then, thus the user's that upgrades in time interest liveness.
In the technical program, the foundation of the many interest models of user is behavior, access history and the query requests by relevant intelligent agent analysis mechanisms track record user, introduce label strobe utility, contiguous collaborative filtering mechanism and path computing mechanism, from lot of data with method statistics such as cluster, three-dimensional vectors, analyze and calculate user's customized information, process is circular flow all the time, dynamically perception user's personal interest and changes in demand.Need user's short-term accidental behavior to filter during this period, handle historical record rationally forgotten the interest of process user and the transfer of information requirement etc.
The user information database of subscriber information server 11 is preserved user profile, and geography information and service for life realm information are preserved in the interest mode storehouse of interest mode server 12, and multi-user's searching statistical information is preserved in the user behavior storehouse of user behavior server 13.When portable terminal 17 sends query requests, user interest modeling server 14 reads the user profile of this portable terminal 17 from subscriber information server 11, from interest mode server 12, inquire about geography information in conjunction with sphere of life information, and the multi-user's searching statistical information in the invoke user behavior server 13 carries out analysis and filter, draws this user's interest point information.The technical program provides the method for service of active inquiry, embodies user individual, and for the user of difference hobby, even import identical keyword, the result of output is inequality; Consider service for life field characteristics, made query statement accuracy rate height, the situation of " information is lost " and " information overload " can the result do not occurred, do not needed user and system to carry out repeatedly interactive operation; Call the active situation of other users of multi-user's searching statistical message reflection at same point of interest.
Along with POI information with surprising speed increment, the user often feels that browsing, locate needed thing in so numerous information result often will take a long time, therefore be necessary characteristics according to the service for life field, in conjunction with user inquiring request and user context archives, consider user's difference, by collecting and upgrading user interest, set up mode such as user context archives, multi-user's associated collaborative is filtered, location path is analyzed, and foundation dynamically updates, many points of interest of user model of personalization.The technical program has solved the problem of the query search method of service of only paying close attention to single point of interest and deflection static state at present, caters to user's the interest and the demand of digging user better.
The user interest modeling of position-based service can be applied in arbitrary location application service item, pay attention to user's impression, can obviously improve the user experience in this application service, in the search service of position, help us to find the position of the point of interest of life better, promotion is created the geographical position of content formation near people's common interest, the growth of hobby certainly based on the user, the resource of customer requirements is satisfied in recommendation, and can real-time update recommend more personalized and intellectuality.Based on positional information and network interconnection three reasonable combination that the location-based service of " point of interest " formulas of the many interest models of user can be concerned about electronic chart, client, such technology will be brought new business model and profit model, creates limitless business opportunity.
Above content only is preferred embodiment of the present utility model, for those of ordinary skill in the art, according to thought of the present utility model, the part that all can change in specific embodiments and applications, this description should not be construed as restriction of the present utility model.
Claims (5)
1. the user interest modeling of position-based service, comprise intelligent gateway and portable terminal, intelligent gateway is connected with portable terminal by mobile communications network, it is characterized in that, also comprise user interest modeling server, preserve user information database subscriber information server, preserve the interest mode storehouse the interest mode server, preserve the user behavior server in user behavior storehouse, user interest modeling server is connected with subscriber information server, interest mode server, user behavior server.
2. the user interest modeling of a kind of position-based service according to claim 1 is characterized in that further comprise the running fix acting server, the running fix acting server is connected with described user interest modeling server.
3. the user interest modeling of a kind of position-based service according to claim 1 and 2 is characterized in that described portable terminal is personal digital assistant's equipment.
4. the user interest modeling of a kind of position-based service according to claim 1 and 2 is characterized in that described portable terminal is a global positioning system navigator.
5. the user interest modeling of a kind of position-based service according to claim 1 and 2 is characterized in that, described portable terminal is the individual Internet Access basis.
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| CN2010201280596U CN201663612U (en) | 2010-03-05 | 2010-03-05 | User interest modeling system based on location service |
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| CN2010201280596U CN201663612U (en) | 2010-03-05 | 2010-03-05 | User interest modeling system based on location service |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102360373A (en) * | 2011-09-29 | 2012-02-22 | 华中科技大学 | Mobile searching method |
| CN102591867A (en) * | 2011-01-07 | 2012-07-18 | 清华大学 | Searching service method based on mobile device position |
| CN102713910A (en) * | 2010-12-07 | 2012-10-03 | 乐天株式会社 | Server, dictionary-generation method, dictionary-generation program, and computer-readable recording medium with said program recorded thereon |
| CN102999612A (en) * | 2012-11-28 | 2013-03-27 | 顾泰来 | Stopping object property and/or demand information processing system |
| CN103167404A (en) * | 2011-12-14 | 2013-06-19 | 北京千橡网景科技发展有限公司 | Method and device used for confirming interest points |
| CN103218442A (en) * | 2013-04-22 | 2013-07-24 | 中山大学 | Method and system for life mode analysis based on mobile device sensor data |
| CN104182486A (en) * | 2014-08-08 | 2014-12-03 | 百度在线网络技术（北京）有限公司 | Electronic map demonstration method and device |
| CN108596205A (en) * | 2018-03-20 | 2018-09-28 | 重庆邮电大学 | Behavior prediction method is forwarded based on the microblogging of region correlation factor and rarefaction representation |
| CN110287872A (en) * | 2019-06-25 | 2019-09-27 | 清华大学 | A kind of recognition methods of point of interest direction of visual lines and device based on mobile terminal |
| CN110659921A (en) * | 2018-06-28 | 2020-01-07 | 上海传漾广告有限公司 | Method and system for analyzing correlation between network advertisement audience behaviors and audience interests |
-
2010
- 2010-03-05 CN CN2010201280596U patent/CN201663612U/en not_active Expired - Fee Related
Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102713910A (en) * | 2010-12-07 | 2012-10-03 | 乐天株式会社 | Server, dictionary-generation method, dictionary-generation program, and computer-readable recording medium with said program recorded thereon |
| CN102713910B (en) * | 2010-12-07 | 2015-11-25 | 乐天株式会社 | Dictionary generating apparatus, dictionary generation method |
| CN102591867A (en) * | 2011-01-07 | 2012-07-18 | 清华大学 | Searching service method based on mobile device position |
| CN102360373A (en) * | 2011-09-29 | 2012-02-22 | 华中科技大学 | Mobile searching method |
| CN103167404A (en) * | 2011-12-14 | 2013-06-19 | 北京千橡网景科技发展有限公司 | Method and device used for confirming interest points |
| CN102999612B (en) * | 2012-11-28 | 2016-03-02 | 顾泰来 | The information handling system of a kind of stop over object properties and/or demand |
| CN102999612A (en) * | 2012-11-28 | 2013-03-27 | 顾泰来 | Stopping object property and/or demand information processing system |
| CN103218442A (en) * | 2013-04-22 | 2013-07-24 | 中山大学 | Method and system for life mode analysis based on mobile device sensor data |
| CN104182486A (en) * | 2014-08-08 | 2014-12-03 | 百度在线网络技术（北京）有限公司 | Electronic map demonstration method and device |
| CN104182486B (en) * | 2014-08-08 | 2018-09-21 | 百度在线网络技术（北京）有限公司 | Electronic map shows method and apparatus |
| CN108596205A (en) * | 2018-03-20 | 2018-09-28 | 重庆邮电大学 | Behavior prediction method is forwarded based on the microblogging of region correlation factor and rarefaction representation |
| CN108596205B (en) * | 2018-03-20 | 2022-02-11 | 重庆邮电大学 | Microblog forwarding behavior prediction method based on region correlation factor and sparse representation |
| CN110659921A (en) * | 2018-06-28 | 2020-01-07 | 上海传漾广告有限公司 | Method and system for analyzing correlation between network advertisement audience behaviors and audience interests |
| CN110287872A (en) * | 2019-06-25 | 2019-09-27 | 清华大学 | A kind of recognition methods of point of interest direction of visual lines and device based on mobile terminal |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C56 | Change in the name or address of the patentee |
Owner name: GUANGDONG HUAYE LONGTU INFORMATION TECHNOLOGY CO., Free format text: FORMER NAME: DONGGUAN CITY HUAYE LONGTU INFORMATION TECHNOLOGY CO., LTD. |
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| CP03 | Change of name, title or address |
Address after: 523070, No. 4, No. 401, block B3, Hongyuan Jinfeng commercial street, Nancheng District, Guangdong, Dongguan Patentee after: Guangdong Huaye dragon information technology Limited by Share Ltd Address before: 523000 Guangdong province Dongguan Nancheng District Hongyuan Jinfeng commercial street B3 South Gate 4 floor Dongguan Huaye Dragon Information Technology Co. Ltd. Patentee before: Dongguan City Huaye Longtu Information Technology Co., Ltd. |
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| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20101201 Termination date: 20150305 |
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| EXPY | Termination of patent right or utility model |