CN201508668U - Emporium or supermarket liquid crystal advertising device system adopting RFID technology - Google Patents
Emporium or supermarket liquid crystal advertising device system adopting RFID technology Download PDFInfo
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- CN201508668U CN201508668U CN200920208516XU CN200920208516U CN201508668U CN 201508668 U CN201508668 U CN 201508668U CN 200920208516X U CN200920208516X U CN 200920208516XU CN 200920208516 U CN200920208516 U CN 200920208516U CN 201508668 U CN201508668 U CN 201508668U
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Abstract
The present utility model discloses an emporium or supermarket liquid crystal advertising device system adopting the RFID technology. The system comprises RFID labels identifying target objects and an RFID label reader-writer for reading or writing in label information, wireless communication is performed between the RFID labels and the RFID label reader-writer through an RFID antennae, the RFID labels and the RFID label reader-writer are all installed in emporium or supermarket, and the RFID antennae and the RFID label reader-writer are electrically connected. According to the utility model, through the combination of the RFID technology with liquid crystal screen advertising devices in existing emporium or supermarket, or with mobile liquid crystal advertising device installed on hand-push shopping carts, a system capable of actively providing commercial article advertisement services for customers in pertinence.
Description
Technical field
The utility model relates to a kind of liquid crystal advertising device system of the RFID of utilization technology, particularly relate to a kind of in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology.
Background technology
Client is in the market or during supermarket buying extensive stock, and the use of hand-push shopping cart or shopping basket more and more widely.Loading special LCD screen advertisement device on hand-push shopping cart, is that businessman carries out the excellent means that demonstration is promoted.At present a lot of markets or supermarket have fixedly mounted the LCD screen advertisement device of various sizes, the extensive stock advertisement of loop play pre-stored usually on wall or commodity shelf.
RFID technology (radio-frequency (RF) identification Radio Frequency Identification technology) is a kind of non-contact automatic identification technology that utilizes radio communication to realize, rfid system is formed and comprised:
The RFID label: be made up of coupling element and chip, each RFID label has unique electronic code, attached to identifying destination object on the object, is commonly called as electronic tag or intelligent label;
RFID tag read-write equipment: read the equipment of (can also write sometimes) label information, can be designed to hand-held or fixed, or adopt modular form to be integrated in certain application system;
Antenna: between RFID label and RFID tag read-write equipment, transmit radiofrequency signal.
The RFID principle of work: when RFID label and RFID tag read-write equipment at a distance of in certain limit the time, the RFID label receives the radiofrequency signal that the RFID tag read-write equipment sends, rely on the energy that induction current obtained to send out the product information (passive label or passive label) that is stored in the chip, perhaps initiatively send the signal (active label or active tag) of a certain frequency; After read write line reads information and decoding, deliver to CIS and carry out the relevant data processing.
Present modal market or supermarket utilize fixing liquid crystal display to carry out the pattern of Commdity advertisement, it is the pattern that simple cycle is play the extensive stock advertisement, no matter whether client pays close attention to present in progress Commdity advertisement, also no matter whether had client to pass through before the liquid crystal advertising device at that time, this advertisement form is blindly, does not have targetedly.
Need a kind ofly with the fixing LCD screen advertisement device in RFID technology and existing market or supermarket, or the portable liquid crystal advertising device of installing on the hand-push shopping cart combines, and can form client is carried out active Commdity advertisement service system targetedly.
Summary of the invention
At the problems referred to above, fundamental purpose of the present utility model be to provide a kind of in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology, with the fixing LCD screen advertisement device in RFID technology and existing market or supermarket, or the portable liquid crystal advertising device of installing on the hand-push shopping cart combines, and can form client is carried out active Commdity advertisement service system targetedly.
The utility model solves above-mentioned technical matters by following technical proposals: a kind of in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology, it comprises: pass through the communication of RFID antenna wireless between RFID label, the RFID tag read-write equipment of read/write label information, described RFID label and the RFID tag read-write equipment of sign destination object, described RFID label and RFID tag read-write equipment are installed in market or the supermarket, and described RFID antenna and RFID tag read-write equipment are electrically connected.
Wherein, described RFID label is fixed on the shopping cart or on the shopping basket.
Wherein, described RFID label is fixed on the shelf.
Wherein, described RFID tag read-write equipment is fixed in the fixedly liquid crystal advertising device in market.
Wherein, described RFID tag read-write equipment is installed in the liquid crystal advertising device on the shopping cart.
Principle of work of the present utility model is as follows:
When the RFID label is installed on shopping cart or the shopping basket, the RFID tag read-write equipment is integrated in fixedly in the liquid crystal advertising device, and its principle of work is as follows:
Client has promoted to install the shopping cart of RFID label, or carrying the shopping basket that RFID label 1 has been installed, near the integrated fixedly liquid crystal advertising device of RFID tag read-write equipment, when both degree of closeness reach setting range with interior situation under, the RFID tag read-write equipment is read the data of RFID label, the data message of reading is write the fixedly information handling system of liquid crystal advertising device, and just can triggering fixedly, the liquid crystal advertising device begins to play the Commdity advertisement content of specific popularization.
When the RFID label is installed on the shelf, the principle of work that the RFID tag read-write equipment is integrated on the hand-push shopping cart is as follows:
The RFID label is installed on the shelf, and the liquid crystal advertising device has been installed on hand-push shopping cart, the integrated RFID tag read-write equipment of this device.When the RFID tag read-write equipment in the certain distance scope, when recognizing the RFID label, trigger the liquid crystal advertising device be installed on the shopping cart and begin to play the relevant advertisements content of storage.
Positive progressive effect of the present utility model is: the utility model provide in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology to have the following advantages: the utility model is with the fixing LCD screen advertisement device in RFID technology and existing market or supermarket, or the portable liquid crystal advertising device of installing on the hand-push shopping cart combines, and can form client is carried out active Commdity advertisement service system targetedly.
Description of drawings
Fig. 1 is a structural representation of the present utility model.
Embodiment
Provide the utility model preferred embodiment below in conjunction with accompanying drawing, to describe the technical solution of the utility model in detail.Fig. 1 is a structural representation of the present utility model, the utility model comprises: pass through 3 wireless telecommunications of RFID antenna between the RFID label 1 of sign destination object, RFID tag read-write equipment 2, RFID label 1 and the RFID tag read-write equipment 2 of read/write label information, RFID label 1 and RFID tag read-write equipment 2 are installed in market or the supermarket, and RFID antenna 3 and RFID tag read-write equipment 2 are electrically connected.
Below be two kinds preferred embodiment:
(1). RFID label 1 is installed in (shopping cart is not installed the liquid crystal advertising device) on the shopping cart, or is installed on the shopping basket, and RFID tag read-write equipment 2 is integrated in fixedly in the liquid crystal advertising device 4.
(2). RFID label 1 is installed on the shelf, and RFID tag read-write equipment 2 integrates with the liquid crystal advertising device that is installed on the shopping cart.
Concrete which kind of embodiment of selecting should be taken all factors into consideration according to the actual conditions in market or supermarket itself.
In embodiment (1), client has promoted to install the shopping cart of RFID label 1, or carrying the shopping basket that RFID label 1 has been installed, near the integrated fixedly liquid crystal advertising device of RFID tag read-write equipment 2, when both degree of closeness reach setting range with interior situation under, RFID tag read-write equipment 2 is read the data of RFID label 1, the data message of reading is write the fixedly information handling system of liquid crystal advertising device 4, and just can triggering fixedly, liquid crystal advertising device 4 begins to play the Commdity advertisement content of specific popularization.
Such as the fixed liquid crystal advertising device on toothpaste is sold shelf, installed, in have the exploitation of the selected several toothpaste commodity of businessman.When client is pushing away shopping cart, or when carrying shopping basket and walking close to these shelf (shopping cart and shopping basket all are equipped with the RFID label), the RFID tag read-write equipment of installing in the fixedly liquid crystal advertising device 4 on the shelf 2 just can recognize this RFID label 1, and triggering fixedly, liquid crystal advertising device 4 begins to play the toothpaste content of good of storage.
More pointed and the validity of the ad content of Bo Fanging like this.Promptly when client has a mind buying toothpaste commodity,, accomplished sales promotion targetedly to the advertisement that client plays the toothpaste commodity.
In embodiment (2), RFID label 1 is installed on the shelf, and the liquid crystal advertising device has been installed on hand-push shopping cart, the integrated RFID tag read-write equipment 2 of this device.Same embodiment (1), when RFID tag read-write equipment 2 in the certain distance scope, when recognizing RFID label 1, trigger the liquid crystal advertising device 4 be installed on the shopping cart and begin to play the relevant advertisements content of storage.
A difference is arranged between embodiment (1) and (2): scheme (1) is in fixing liquid crystal advertising device, at the commodity that fixed goods shelf is sold, stores relevant Commdity advertisement content.As: at the other fixation of advertisement machine of toothpaste shelf, store the ad content of dependent merchandise such as toothpaste.
And in the scheme (2),,, but comprised the whole market ad content of the extensive stock of popularization at present so the ad content of liquid crystal advertising device storage is not the ad content of commodity on the single shelf on the shopping cart because shopping cart moves.Advertisement such as both having stored the toothpaste commodity also stores food, clothing, the ad content of all kinds of commodity such as shoes and hats.In the time of before client is pushing away shopping cart to go to certain shelf, just trigger the ad content of such commodity.
More than show and described ultimate principle of the present utility model and principal character and advantage of the present utility model.The technician of the industry should understand; the utility model is not restricted to the described embodiments; that describes in the foregoing description and the instructions just illustrates principle of the present utility model; under the prerequisite that does not break away from the utility model spirit and scope; the utility model also has various changes and modifications; these changes and improvements all fall in claimed the utility model scope, and the claimed scope of the utility model is defined by appending claims and equivalent thereof.
Claims (5)
- One kind in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology, it is characterized in that: described system comprises: pass through RFID antenna (3) wireless telecommunications between the RFID label (1) of sign destination object, RFID tag read-write equipment (2), described RFID label (1) and the RFID tag read-write equipment (2) of read/write label information, described RFID label (1) and RFID tag read-write equipment (2) are installed in market or the supermarket, and described RFID antenna (3) and RFID tag read-write equipment (2) are electrically connected.
- 2. according to claim 1 in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology, it is characterized in that: described RFID label (1) is fixed on the shopping cart or on the shopping basket.
- 3. according to claim 1 in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology, it is characterized in that: described RFID label (1) is fixed on the shelf.
- 4. according to claim 1 and 2 in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology, it is characterized in that: described RFID tag read-write equipment (2) is fixed in the fixedly liquid crystal advertising device (4) in market.
- According to claim 1 or 3 described in the market or the supermarket utilize the liquid crystal advertising device system of RFID technology, it is characterized in that: described RFID tag read-write equipment (2) is installed in the liquid crystal advertising device (4) on the shopping cart.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200920208516XU CN201508668U (en) | 2009-08-27 | 2009-08-27 | Emporium or supermarket liquid crystal advertising device system adopting RFID technology |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200920208516XU CN201508668U (en) | 2009-08-27 | 2009-08-27 | Emporium or supermarket liquid crystal advertising device system adopting RFID technology |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201508668U true CN201508668U (en) | 2010-06-16 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200920208516XU Expired - Fee Related CN201508668U (en) | 2009-08-27 | 2009-08-27 | Emporium or supermarket liquid crystal advertising device system adopting RFID technology |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN201508668U (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102654963A (en) * | 2011-05-20 | 2012-09-05 | 上海华博信息服务有限公司 | Non-contact and non-human-intervened tour guide information processing method and apparatus |
| CN104778572A (en) * | 2015-04-21 | 2015-07-15 | 江苏物联网研究发展中心 | Cloud-service-based intelligent supermarket management system |
| CN107342621A (en) * | 2016-04-28 | 2017-11-10 | 太阳芯片有限公司 | Self-supplied electronic shelf label and its power supervisor |
| CN109559175A (en) * | 2018-12-04 | 2019-04-02 | 徐天宏 | A kind of advertisement accurately broadcasting control system and its control method |
-
2009
- 2009-08-27 CN CN200920208516XU patent/CN201508668U/en not_active Expired - Fee Related
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102654963A (en) * | 2011-05-20 | 2012-09-05 | 上海华博信息服务有限公司 | Non-contact and non-human-intervened tour guide information processing method and apparatus |
| CN104778572A (en) * | 2015-04-21 | 2015-07-15 | 江苏物联网研究发展中心 | Cloud-service-based intelligent supermarket management system |
| CN107342621A (en) * | 2016-04-28 | 2017-11-10 | 太阳芯片有限公司 | Self-supplied electronic shelf label and its power supervisor |
| CN109559175A (en) * | 2018-12-04 | 2019-04-02 | 徐天宏 | A kind of advertisement accurately broadcasting control system and its control method |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20100616 Termination date: 20130827 |