CN201457444U - Multimedia advertisement shopping trolley based on RFID technology - Google Patents
Multimedia advertisement shopping trolley based on RFID technology Download PDFInfo
- Publication number
- CN201457444U CN201457444U CN2009201076002U CN200920107600U CN201457444U CN 201457444 U CN201457444 U CN 201457444U CN 2009201076002 U CN2009201076002 U CN 2009201076002U CN 200920107600 U CN200920107600 U CN 200920107600U CN 201457444 U CN201457444 U CN 201457444U
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- shopping cart
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- microcomputer
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- rfid technology
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
- B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
- B62B5/00—Accessories or details specially adapted for hand carts
- B62B5/0096—Identification of the cart or merchandise, e.g. by barcodes or radio frequency identification [RFID]
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- General Business, Economics & Management (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A multimedia advertisement shopping trolley based on RFID (Radio Frequency Identification) technology mainly comprises a shopping trolley body and an electronic operating device, and is characterized in that the electronic operating device consists of a display, a signal receiving device, a data line, a signal emitting device and an RFID technology communication standard signal, the display comprises a CUP, a storage processor and a microcomputer, the microcomputer is connected with the signal receiving device through the data line, the signal emitting device is arranged beside a counter or a commodity of a supermarket, and the RFID technology communication standard signal is sent out by the signal emitting device.
Description
Technical field
The utility model relates to a kind of multimedia advertising shopping cart based on the RFID technology, belongs to a kind of smart shopper car of supermarket.
Background technology
The shopping cart that uses in present megastore, shopping mall, the supermarket generally has only warehousing and transports two functions, does not have other effect.Along with market economy increasing development, a lot of businessmans join in the formation of competitive market share of same commodity, such as sour milk product such as a series of producers such as Danone, Erie, light, Mongolia Ox are just arranged.Though the competition between the businessman is for guaranteeing commercial quality, technical innovation, offering the more benefit of more options of client.But, in some sales counters of large supermarket, piling up the same class commodity of a large amount of different brands.Because client often is short in understanding to performance, the using method of purchasing product, so in the face of shiploads of merchandise the time, be difficult to choice usually.At this situation, the manufacturer of commodity cost huge fund is done the exploitation of product, the advertising panel by TV, roadside etc., but the effect of these advertisements does not have specific aim.In addition, client may investigate in advance for the commodity that oneself needs to buy, and perhaps inquire the attendant in market, but obtaining of these information has the property of delaying and randomness temporarily.Client is in the supermarket during free choice of goods, if the shopping cart of massaging can provide some instant Commdity advertisement information conveniently.Can carry out reference to client on the one hand.Also offer a kind of new advertising mode of businessman on the other hand.
At present, in the prior art, mainly contain following several shopping cart, broken through traditional mono-shopping cart pattern at different aspect:
(1) a kind of intelligent advertisement shopping cart (utility model application number: 200820004241.3).Its main purpose is a kind of smart shopper car of design, the function that make traditional shopping cart have display ads, to calculate the shopping total value, the indication commodity distributes, and the technology that is adopted is that an electronic operation device is installed on the handrail of shopping cart.Client carries out button operation to this device, realizes above-mentioned function.
(2) RF digital shopping cart (number of patent application 200420070312) adopts radio-frequency technique identification electronic tag, realizes the RF digital shopping cart that omnidirectional receives.Comprise car body and the means of identification that is arranged on the car body, can discern to have accumulative total, increase and decrease, reach shopper's query function at any time, information is exported to the cashier in supermarket, make checkout convenient by wireless communication mode to the electronic tag of commodity.
(3) a kind of multimedia shopping cart (number of patent application 200520079112), form by shopping cart body and multimedia display means of identification, the electronic tag recognizer of multimedia display means of identification is connected with system processor, also design a kind of recognition value automatically, be installed on the shopping cart of merchandise sales point, be free to travel to before any commodity with the purchaser and show the flow-type multimedia broadcast system that reports the commodity details automatically with forms such as image, literal, sound.
(4) shopping cart of band advertising panel, already used a kind of shopping cart in some supermarkets, Pekinese at present promptly embeds the advertising panel that floats at shopping cart at front end, wherein inserts pinup picture and draws and reach advertising effect.
The design of some above-mentioned shopping carts, though do not provide advertising message to the supermarket client the same, but must these all be a kind of display mode information of static state, people go to the information that a certain sales counter need be understood same class commodity in this sales counter often, these information that pre-set so not can solve the problem of real-time. and above-mentioned prior art (1) is similar to the shopping cart of electronic dictionary supplementary, needing client's active to participate in, is not a kind of enforceable advertisement output mode.
For businessman, enforceable inculcating to client's advertisement is undoubtedly a kind of advocacy strategy efficiently, and client can't too take notice of the advertising message that these pressures are inculcated.On the contrary, when moving that client does not stop in the supermarket, there all have some advertising messages of describing these sales counter commodity to float before going to a sales counter to be before eyes, all is a kind of propaganda pattern of doulbe-sides' victory to businessman and client.
The utility model content
The purpose of this utility model is the multimedia advertising shopping cart of design based on the RFID technology, so that shopping cart except that loading, also has the function of advertisement real-time play, uses to make things convenient for manufacturer and client.For reaching this purpose, the utility model has been set up the electronics package of energy display ads information on the car body of traditional shopping cart, and the signal receiving device that is attached thereto.Simultaneously sender unit is placed in supermarket sales counter or commodity next door.When the utility model shopping cart process was equipped with the sales counter that transmits, the receiving device on the shopping cart will receive signal.Thereby can play corresponding multimedia messages, this just reaches the purpose of this utility model.
A kind of multimedia advertising shopping cart based on the RFID technology of the utility model mainly is made up of shopping car body and electronic operation device.The selected shopping cart of the utility model is identical with traditional shopping cart, comprises the shopping car body that is basket shape, the handrail that is positioned at the shopping cart rear end, is positioned at the steering wheel of shopping cart lower end, so be not repeated.
Described electronic operation device is made up of telltale 2, signal receiving device 4, data line 3, sender unit 6 and RFID technical communication standard signal 5, telltale 2 comprises CUP, stores treater and microcomputer, store information such as advertising message, merchandise news, commodity distributed intelligence in it, and can upgrade in real time.Microcomputer is connected with signal receiving device by data line, and will be from the signal information of signal receiving device transmission, through being embedded in the analysis of software program in the microcomputer, show and the corresponding multimedia messages of this signal (advertisement) by telltale.Sender unit is placed in supermarket sales counter or commodity next door, and the source of signal is the RFID technical communication standard signal that sender unit sends.This signal is a broadcast mode.
Described telltale can display ads information.
Client uses the utility model in the supermarket, go to different commodity sales counters before, the sender unit that is arranged on the sales counter place sends the signal of this sales counter of sign or certain commodity to shopping cart; Be transferred to microcomputer after the analysis of signal receiving device received signal in the shopping cart, after the embedded program in the microcomputer obtains signal value again, play the multimedia advertising file that is stored in the microcomputer.Utilize these equipment on the shopping cart, manufacturer can carry out the product advertising propaganda.These advertisements are enforceable, need not client participate in, and are with strong points.And having real-time, the customer can in time understand some information of product.
A kind of multimedia advertising shopping cart of the utility model based on the RFID technology, its advantage and effect are: the utility model makes shopping cart except that loading, also has the function of advertisement real-time play, and is with strong points, and have real-time, use to make things convenient for manufacturer and client.
Description of drawings
A kind of multimedia advertising shopping cart scheme drawing of the utility model based on the RFID technology
Concrete label is as follows among the figure:
1, shopping car body 2, telltale 3, data line
4, signal receiving device 5, RFID technical communication standard signal 6, sender unit
The specific embodiment
Below in conjunction with accompanying drawing, the technical solution of the utility model is described further.
A kind of supermarket multimedia advertising shopping cart mainly is made up of shopping car body 1, electronic operation device.The selected shopping cart of the utility model is identical with traditional shopping cart, comprises the shopping car body that is basket shape, the handrail that is positioned at the shopping cart rear end, is positioned at the steering wheel of shopping cart lower end, so be not repeated.The utility model can display ads information at the telltale of shopping cart.
As shown in the figure, described electronic operation device is made up of telltale 2, signal receiving device 4, data line 3, sender unit 6 and RFID technical communication standard signal 5, telltale 2 comprises CUP, stores treater and microcomputer, store information such as advertising message, merchandise news, commodity distributed intelligence in it, and can upgrade in real time.Microcomputer is connected with signal receiving device by data line, and will be from the signal information of signal receiving device transmission, through being embedded in the analysis of software program in the microcomputer, show and the corresponding multimedia messages of this signal (advertisement) by telltale.Sender unit is placed in supermarket sales counter or commodity next door, and the source of signal is the RFID technical communication standard signal that sender unit sends.This signal is a broadcast mode.
Described telltale can display ads information.
Client uses the utility model in the supermarket, go to different commodity sales counters before, the sender unit that is arranged on the sales counter place sends the signal of this sales counter of sign or certain commodity to shopping cart; Be transferred to microcomputer after the analysis of signal receiving device received signal in the shopping cart, after the embedded program in the microcomputer obtains signal value again, play the multimedia advertising file that is stored in the microcomputer.Utilize these equipment on the shopping cart, manufacturer can carry out the product advertising propaganda.These advertisements are enforceable, need not client participate in, and are with strong points.And having real-time, the customer can in time understand some information of product.
Obviously, change telltale or the position of signal receiving device on the shopping cart main body.Its principle of work and performance are the same, so be not repeated.
In a word, the utility model shopping cart also has the function of display ads information except that loading.So that manufacturer and customer use, may extend in other large-scale shopping fields such as board library and use.
The brief introduction of attached 1:RFID technology.
Radio RF recognition technology (Radio Frequency Identification, RFID) be a kind of non-contacting automatic identification technology, its groundwork is to utilize the transport property of radiofrequency signal and space coupling (inductance or electromagnetic coupled) or radar return, realizes being identified the automatic identification of object.
Rfid system comprises electronic tag and reader two parts at least, and electronic tag is the data carrier of radio-frequency recognition system, and reader carries out radio communication by wireless with electronic tag, can realize reading or write operation tag recognition sign indicating number and stored data.
The RFID technology has had the application of success in a lot of fields, its communications protocol generally has RS-232, RS-422, RS-485 etc.In the application's book experiment and realize that it is the RS-232 agreement that technical division divides selected.
The brief introduction of attached 2:RS-232 standard communication protocol.
RS-232 is the serial data interface standard, is all worked out and issue by Electronic Industries Association USA (EIA) at first, and RS-232 was issue in 1962, and called after EIA-232-E is as industrial standard, to guarantee the compatibility between the different manufacturers product.The electrical specification of a rs-232 standard docking port is made regulation, and do not relate to connector, cable or agreement, the user can set up the high-level communications protocol of oneself on this basis.Therefore in the application of video circle, many producers have all set up a cover high-level communications protocol, or open or producer exclusively uses.
The RS-232 serial interface standard.RS-232 is most widely used a kind of serial interface in PC and the communication industry at present.RS-232 is defined as a kind of single-ended standard that increases communication distance in the low rate serial communication.RS-232 takes the overbalance type of transmission, promptly so-called single-ended communication.
Specific embodiment one:
Use portable notebook computer conformable display (model IBM T61p, internal memory 2G, operating system Windows xp, video card FX570M), move forward moving of simulation shopping cart by artificial hand rest notebook, signal receiving/transmission device based on the RS232 agreement selects 2 for use, the remote serial card reader MD24-RW10 of 4G RFID industrial grade (developed by hundred Er Sheng Electronics Co., Ltd.s by equipment, characteristics are at a high speed, low-power consumption, low-cost, be simple and easy to use, signal stabilization has been successfully applied to gate control system, attendance checking system, in the project background of noncontact remote informations such as logistic track read-write).
The baud rate of agreement communication protocol is 19200bps.The distance of signal receiving/transmission device is within 20 meters.As shown in the figure, card reader MD24-RW10 comprises two parts, the one, and electronic tag MD24-C11 sender unit, the one, the portable read write line MD24-RW10-5 of omnidirectional.Electronic tag is placed on different positions, MD24-RW10-5 uses powered battery, its data line is connected to the com port of notebook PC, operation is by the xh.exe software of the utility model applicant establishment in the notebook PC, the artificial notebook PC that promotes is near the MD24-C11 sender unit, the MD24-RW10-5 received signal is transferred to notebook PC, and xh.exe software is play and the corresponding multimedia advertising video of MD24-C11 electronic tag by analysis.
Claims (1)
1. the multimedia advertising shopping cart based on the RFID technology mainly is made up of shopping car body and electronic operation device; It is characterized in that: described electronic operation device is made up of telltale, signal receiving device, data line, sender unit, telltale comprises CPU, stores treater and microcomputer, microcomputer is connected with signal receiving device by data line, and sender unit is placed in supermarket sales counter or commodity next door.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009201076002U CN201457444U (en) | 2009-04-29 | 2009-04-29 | Multimedia advertisement shopping trolley based on RFID technology |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009201076002U CN201457444U (en) | 2009-04-29 | 2009-04-29 | Multimedia advertisement shopping trolley based on RFID technology |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201457444U true CN201457444U (en) | 2010-05-12 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2009201076002U Expired - Fee Related CN201457444U (en) | 2009-04-29 | 2009-04-29 | Multimedia advertisement shopping trolley based on RFID technology |
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| Country | Link |
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| CN (1) | CN201457444U (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102279918A (en) * | 2010-06-09 | 2011-12-14 | 无锡市美普索特电子科技有限公司 | Supermarket shopping trolley |
| CN103559620A (en) * | 2013-11-20 | 2014-02-05 | 李拓彬 | Intelligent internet of things shopping trolley and achieving method thereof |
| CN105455511A (en) * | 2011-09-20 | 2016-04-06 | 苏州宝时得电动工具有限公司 | Product display cabinet |
| CN106651435A (en) * | 2016-11-17 | 2017-05-10 | 无锡职业技术学院 | Promotion commodity display and recommendation system based on passive electronic tag technology |
-
2009
- 2009-04-29 CN CN2009201076002U patent/CN201457444U/en not_active Expired - Fee Related
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102279918A (en) * | 2010-06-09 | 2011-12-14 | 无锡市美普索特电子科技有限公司 | Supermarket shopping trolley |
| CN105455511A (en) * | 2011-09-20 | 2016-04-06 | 苏州宝时得电动工具有限公司 | Product display cabinet |
| CN103559620A (en) * | 2013-11-20 | 2014-02-05 | 李拓彬 | Intelligent internet of things shopping trolley and achieving method thereof |
| CN106651435A (en) * | 2016-11-17 | 2017-05-10 | 无锡职业技术学院 | Promotion commodity display and recommendation system based on passive electronic tag technology |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20100512 Termination date: 20120429 |