CN201298861Y - Interactive advertisement carrier device and mobile phone information downloading device - Google Patents
Interactive advertisement carrier device and mobile phone information downloading device Download PDFInfo
- Publication number
- CN201298861Y CN201298861Y CNU2008201459503U CN200820145950U CN201298861Y CN 201298861 Y CN201298861 Y CN 201298861Y CN U2008201459503 U CNU2008201459503 U CN U2008201459503U CN 200820145950 U CN200820145950 U CN 200820145950U CN 201298861 Y CN201298861 Y CN 201298861Y
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Abstract
The utility model discloses an interactive advertisement carrier device and a mobile phone information downloading device, which comprises a mobile phone capable of realizing the conventional use function and an advertisement carrier used for displaying the advertisement information content, wherein, a first radio-frequency antenna and a first radio-frequency transmission and reception circuit are additionally arranged on a mobile phone smart card of the mobile phone, so that the conventional mobile phone has the functions of signal radio-frequency transmission and reception through the mobile phone smart card, an RF module is installed on the advertisement carrier, and the data information of the advertisement content displayed on the advertisement carrier is stored in a storage device for the RF module. According to the demands of the consumers, the advertisement content stored in the RF module is downloaded to the mobile phone by using the mobile phone smart card and the radio-frequency function of the RF module and is read via the mobile phone, so that a consumer can download the advertisement according to the own hobbies, therefore, the interactive advertisement carrier device and the mobile phone information downloading device are not only convenient for the consumer to read the advertisement selectively, but also enables the advertisement propaganda of the merchants to be target-oriented, change the passive transfer of the advertisement into active transfer, can effectively reduce the publicity expenses of the advertisement and achieve the double effects with half effort for the advertising delivery.
Description
Technical field
The utility model relates to communication technique field, particularly relates to a kind of Interactive Advertising carrier and cellphone information download apparatus.
Background technology
Along with significantly improving and material greatly abundant of rapid economy development, living standards of the people, to the consumer use of commodity has been brought how wider selection, this also makes advertising obtain development at full speed.In fact, the consumer for enterprise that produces product and use product has also more and more be unable to do without advertisement, as enterprise, need utilize advertisement to propagate the product of oneself, make more consumers understand this product, so that allow the product of oneself can in market, occupy the bigger share that has; As the consumer, in the face of increasing commodity, the product that often can realize same function just has tens kinds even hundreds of, makes that the consumer has no way of selecting, and at this moment, the consumer understands the performance of various products by advertisement, and is selected purchase.Want itself for advertisement, wish that the information businessman/producer and commodity/product passes to the public by different carriers, topmost purpose is the information of wishing can to write down in the advertisement after the consumer watches and being transmitted, and reaches the purpose that promotes that commodity/product is sold.Existing advertising carrier mainly contains carrier that static advertising information is provided and the carrier of dynamic advertising information is provided, and the former is as billboard, pictorial poster etc., the latter such as media player etc.Yet, no matter be the former circulation way or the latter's circulation way, all be difficult to reach the effect that allows the consumer effectively remember advertisement information contents, the memory limitation that comes from people on the one hand, causing the conflict of people to advertisement on the other hand easily, such as the existing mode of playing dynamic advertising, is constantly to repeat a large amount of the broadcast and suppress to spectators, hope can stay some memories in spectators' brain, effect might not be got well like this.In fact, the consumer wishes and can understand market by advertisement, therefore, allow consumer's downloads ad selectively, can play the advertising results of getting twice the result with half the effort on the contrary, as everybody the mobile phone of configuration being arranged substantially all should be first-selection as download tool, yet, in the prior art, also do not have to be used for and to be stated from the device of mobile phone under the dynamic or static advertising message.
The utility model content
The purpose of this utility model is to overcome the deficiency of prior art, a kind of Interactive Advertising carrier and cellphone information download apparatus are provided, make dynamic or static advertising message to be downloaded by mobile phone, the passive transmission that becomes advertisement is active transfer, download the back by advertisement and read repeatedly, reached the effect that advertisement delivery is got twice the result with half the effort for the consumer.
The technical scheme that its technical problem that solves the utility model adopts is: a kind of Interactive Advertising carrier and cellphone information download apparatus comprise the mobile phone that can realize conventional function of use and can be used to show the advertising carrier of advertisement information contents; Be provided with the mobile phone intelligent card that is used for realizing the mobile phone circuit of cell-phone function operation and is used for realizing being connected in this mobile phone with communication network; This mobile phone intelligent card be provided with mobile phone in the general-purpose interface that is complementary of deck, the MCU microprocessor in the mobile phone intelligent card is connected with mobile phone circuit by this general-purpose interface;
Also be provided with one first radio-frequency antenna and one first radio-frequency (RF) transmit-receive circuit that are used for realizing the radio-frequency receiving-transmitting signal on the card body of this mobile phone intelligent card, first radio-frequency (RF) transmit-receive circuit is connected with the MCU microprocessor, the MCU microprocessor is controlled the operating state of first radio-frequency (RF) transmit-receive circuit, the sensitivity that power level that control transmits and signal receive, first radio-frequency antenna is connected with first radio-frequency (RF) transmit-receive circuit; The RF module also is housed on the described advertising carrier, this RF module comprises that a smart card security chip, with cpu central processing unit, memory can realize the RF transceiver and a radio-frequency antenna of radiofrequency signal transmitting-receiving, this radio-frequency antenna is connected with this RF transceiver, this RF transceiver is connected with this cpu central processing unit, and this cpu central processing unit is connected with this memory.
Described advertising carrier is a billboard, and the RF module is installed in the billboard, stores the corresponding to information data of the ad content of showing with billboard in the memory of RF module.
Described advertising carrier is the digital media playing device, and this digital media playing device is provided with the Data Control interface that is connected with described RF module, and the digital media playing device is connected with the RF module by the Data Control interface of this machine.
Also be provided with the USB interface, the IP interface that are used for connecting outside or network data on the described digital media playing device.
Described digital media playing device is provided with in also and is used for stores advertisements program matchmaker and stops this machine storage device of file.
Also be provided with the slot apparatus of the external memory card that is used for pegging graft on the described digital media playing device.
A kind of Interactive Advertising carrier of the present utility model and cellphone information download apparatus, include two parts, first part is the mobile phone part, this part mainly is to set up first radio-frequency antenna and first radio-frequency (RF) transmit-receive circuit on the basis of original mobile phone intelligent card (as the SIM/UIM card etc.), makes this cell phone intelligent also have the function of radio-frequency receiving-transmitting signal when being stuck in the standard feature of realizing conventional SIM/UIM.Original mobile phone intelligent card generally includes the card body and glue is enclosed in circuit in the interior card of card body, and the card body is provided with and can mates the copper interface that uses with the mobile phone deck, meets the ISO7816 standard fully, and circuit is connected with the corresponding endpoint of copper interface is corresponding in blocking.After the cell phone intelligent that the utility model adopted is stuck in and has additional first radio-frequency antenna and first radio-frequency (RF) transmit-receive circuit, circuit just includes first radio-frequency antenna, first radio-frequency (RF) transmit-receive circuit and MCU microprocessor in the card, circuit can obtain cellular phone power supplies by the copper interface in the card, like this, just make this mobile phone intelligent card can realize radio-frequency receiving-transmitting information, and this radio-frequency receiving-transmitting is active radio-frequency receiving-transmitting; After this mobile phone intelligent card has the radio-frequency receiving-transmitting function, just can realize the radio frequency download message.Second part is mounted in the RF module in the advertising carrier, this RF module contains RF transceiver and radio-frequency antenna, make this RF module also possess the radio-frequency receiving-transmitting function, the cpu central processing unit of this RF module is used for controlling the radio-frequency receiving-transmitting of advertising message, and the memory of this RF module then is used for the stores advertisements information content.Like this, radio-frequency receiving-transmitting by information between mobile phone and the advertising carrier, can realize the advertisement information contents in the advertising carrier is downloaded on the mobile phone, then, general-purpose interface by mobile phone intelligent card transfers data to mobile phone circuit, by the processing of mobile phone circuit, show by the display screen of mobile phone.
A kind of Interactive Advertising carrier of the present utility model and cellphone information download apparatus can provide carrier billboard, pictorial poster of static advertising information etc., also can provide the carrier of dynamic advertising information such as media player etc.When adopt be the static advertising information carrier time, the RF module is installed on this carrier, the memory in the RF module is used for storing the corresponding to information data of ad content of being showed with the static advertising information carrier.When adopt be the dynamic advertising information carrier time, the RF module not only will be installed on this carrier, but also to be connected with the circuit of the media player of this dynamic advertising information carrier, therefore, the Data Control interface also should be set on the RF module to be realized being connected with the primary circuit of media player, realize being connected and the primary circuit of media player also should be provided with the Data Control interface, make between the circuit of RF module and media player and can realize data passes with the RF module.
The beneficial effects of the utility model are, owing to adopted and on the mobile phone intelligent card of mobile phone, set up first radio-frequency antenna and first radio-frequency (RF) transmit-receive circuit with conventional function of use, make conventional mobile phone also possess the function of passing through mobile phone intelligence card radio-frequency receiving-transmitting signal, and then by the RF module is installed on advertising carrier, and this RF module comprises that one has cpu central processing unit, the smart card security chip of memory, one can realize the RF transceiver and a radio-frequency antenna of radiofrequency signal transmitting-receiving, this radio-frequency antenna is connected with this RF transceiver, this RF transceiver is connected with this cpu central processing unit, this cpu central processing unit is connected with this memory, like this, just can realize the ad content of being showed on the advertising carrier is stored in the RF module, when consumer wants, can utilize the radio-frequency enabled of mobile phone intelligent card and the radio-frequency enabled of RF module, the ad content that is stored in the memory of RF module is downloaded on the mobile phone, and provide reading by mobile phone, make the consumer to come downloads ad according to the hobby of oneself, both made things convenient for the consumer to see advertisement selectively, also make the advertising of businessman more targeted, the passive transmission that becomes advertisement is active transfer, can effectively reduce the expenses on publicity of advertisement, reach the effect that advertisement delivery is got twice the result with half the effort.
Below in conjunction with drawings and Examples the utility model is described in further detail; But a kind of Interactive Advertising carrier of the present utility model and cellphone information download apparatus are not limited to embodiment.
Description of drawings
Fig. 1 is embodiment one theory diagram of the present utility model;
Fig. 2 is embodiment two theory diagrams of the present utility model.
Embodiment
Embodiment one, and referring to shown in Figure 1, a kind of Interactive Advertising carrier of the present utility model and cellphone information download apparatus comprise the mobile phone 1 that can realize conventional function of use and can be used to show the advertising carrier 2 of advertisement information contents; Be provided with the mobile phone intelligent card 12 that is used for realizing the mobile phone circuit 11 of cell-phone function operation and is used for realizing being connected in this mobile phone 1 with communication network; This mobile phone intelligent card 12 be provided with mobile phone in the general-purpose interface that is complementary of deck, the MCU microprocessors 121 in the mobile phone intelligent card 12 are connected with mobile phone circuit 11 by this general-purpose interface;
Also be provided with one first radio-frequency antenna 122 and one first radio-frequency (RF) transmit-receive circuit 123 that are used for realizing the radio-frequency receiving-transmitting signal on the card body of this mobile phone intelligent card 1, first radio-frequency (RF) transmit-receive circuit 123 is connected with MCU microprocessor 121, the operating state of 121 pairs first radio-frequency (RF) transmit-receive circuit 123 of MCU microprocessor is controlled, the sensitivity that power level that control transmits and signal receive, first radio-frequency antenna 122 is connected with first radio-frequency (RF) transmit-receive circuit 123; On the described advertising carrier 2 RF module 21 is housed also, this advertising carrier 2 is a billboard, be used for the static advertising message of showing, this RF module 21 comprises that one has cpu central processing unit 211, the smart card security chip of memory 212, one can realize the RF transceiver 213 and a radio-frequency antenna 214 of radiofrequency signal transmitting-receiving, this radio-frequency antenna 214 is connected with this RF transceiver 213, this RF transceiver 213 is connected with this cpu central processing unit 211, this cpu central processing unit 211 is connected with this memory 212, it is in the advertising carrier 2 that RF module 21 is installed in billboard, stores the corresponding to information data of the ad content of showing with billboard in the memory 212 of RF module.Adopting the smart card security chip, is for the ease of realizing through safety certification or the operation cryptographic algorithm, is a kind of chip of safety encipher.
A kind of Interactive Advertising carrier of the present utility model and cellphone information download apparatus, include two parts, first part is the mobile phone part, this part mainly is to set up first radio-frequency antenna 122 and first radio-frequency (RF) transmit-receive circuit 123 on the basis of original mobile phone intelligent card (as the SIM/UIM card etc.), makes this mobile phone intelligent card 12 also have the function of radio-frequency receiving-transmitting signal in the standard feature of realizing conventional SIM/UIM.Original mobile phone intelligent card generally includes the card body and glue is enclosed in circuit in the interior card of card body, and the card body is provided with and can mates the copper interface that uses with the mobile phone deck, meets the ISO7816 standard fully, and circuit is connected with the corresponding endpoint of copper interface is corresponding in blocking.The mobile phone intelligent card 12 that the utility model adopted is after having additional first radio-frequency antenna 122 and first radio-frequency (RF) transmit-receive circuit 123, circuit just includes first radio-frequency antenna 122, first radio-frequency (RF) transmit-receive circuit 123 and MCU microprocessor 121 in the card, circuit can obtain cellular phone power supplies by the copper interface in the card, like this, just make this mobile phone intelligent card 12 can realize radio-frequency receiving-transmitting information, and this radio-frequency receiving-transmitting is active radio-frequency receiving-transmitting; After this mobile phone intelligent card 12 has the radio-frequency receiving-transmitting function, just can realize the radio frequency download message.Second part is mounted in the RF module 21 in the advertising carrier 2, this RF module 21 contains RF transceiver 213 and radio-frequency antenna 214, make this RF module 21 also possess the radio-frequency receiving-transmitting function, the cpu central processing unit 211 of this RF module 21 is used for controlling the radio-frequency receiving-transmitting of advertising message, and 212 of the memories of this RF module are used for the stores advertisements information content.Like this, radio-frequency receiving-transmitting by information between mobile phone 1 and the advertising carrier 2, can realize the advertisement information contents in the advertising carrier 2 is downloaded on the mobile phone 1, then, general-purpose interface by mobile phone intelligent card 12 transfers data to mobile phone circuit 11, by the processing of mobile phone circuit 11, show by the display screen of mobile phone.
Further specify use of the present utility model to get off:
RF module 21 of the present utility model is to be contained in the billboard, on billboard, be furnished with static ad content, this ad content also is stored in the memory 212 of RF module 21 with data mode simultaneously, this common billboard, be actually information by the plane, transmit the information of businessman, before the consumer rests on billboard, when watching advertisement, if he wishes to remember this advertisement content, he can press " advertisement download " function key in the mobile phone, then the information of this ad content of request download is launched by first radio-frequency antenna 122 by first radio-frequency (RF) transmit-receive circuit, 123 backs of mobile phone intelligent card 1, the information of this emission is received by RF transceiver 213 by the radio-frequency antenna 214 in the billboard, RF transceiver 213 handles to the cpu central processing unit 211 of RF module 21 message transmission, the cpu central processing unit 211 of RF module 21 just accesses ad content data and is launched by radio-frequency antenna 214 by RF transceiver 213 from the memory 212 of RF module 21, the information of this emission is received by first radio-frequency (RF) transmit-receive circuit 123 by first radio-frequency antenna 122 in the mobile phone intelligent card, first radio-frequency (RF) transmit-receive circuit 123 is given MCU microprocessor 121 with message transmission again, give mobile phone circuit 11 by MCU microprocessor 121 with message transmission, the user can watch this ad content by mobile phone is operated.
Be similar to such use, can also on various fixing static advertising carriers, realize, such as the draw ring advertisement of bus, seat advertisement etc.
The electronics that this use can also extend further to coupon carries, present many businessmans are for sales promotion, usually all can adopt the mode of coupon, yet coupon adopts the mode of nominal value more, being not easy to the consumer portably uses, utilize device of the present utility model, just the mode of coupon with data and encryption can be stored in the memory 212 of RF module 21, when the consumer wishes to obtain this coupon, can adopt mode electron gain coupon from RF module 21 of mobile phone-downloaded equally, like this, when the consumer bought product, only need be read the electronics coupon in the mobile phone intelligent card and get final product.
By device of the present utility model, can greatly strengthen the transmission of advertising message, accurate and effective is selected by mutual oneself, has purpose to download, and is accepted by the public easilier, reaches the purpose of merchant advertisement propaganda.
When the ad content of billboard is changed, can be by the radio-frequency enabled of RF module in the billboard 21 self, by the radio-frequency enabled of the mobile phone intelligent card of outside mobile phone, with the radiofrequency signal wireless transmissioning mode, with new ad data information, transfer in the memory 212 of RF module 21.
Embodiment two, referring to shown in Figure 2, a kind of Interactive Advertising carrier of the present utility model and cellphone information download apparatus, be with the difference of embodiment one, advertising carrier 2 is the digital media playing device, be provided with in this digital media playing device and be used for realizing the signal processing module 22 that digital media is play, to realize to sound, the decoding of vision signal is play, RF module 21 is contained in the digital media playing device, this digital media playing device is provided with the Data Control interface 221 that is connected with described RF module 21, signal processing module 22 is connected with RF module 21 by Data Control interface 221, RF module 21 also is provided with corresponding Data Control interface 215, signal processing module 22 is connected with the Data Control interface 215 of RF module 21 by Data Control interface 221, carries out data between signal processing module 22 and the RF module 21 and transmits; Also be provided with the USB interface 222, the IP interface 223 that are used for connecting outside or network data on the digital media playing device, USB interface 222, IP interface 223 are connected with signal processing module 22 respectively; Be provided with in also at the digital media playing device and be used for this machine storage device 224 of stores advertisements program media file such as hard disk, this machine storage device 224 is connected with signal processing module 22; Also be provided with the slot apparatus 225 of the external memory card that is used for pegging graft on the digital media playing device, slot apparatus 225 is connected with signal processing module 22.This machine storage device 224 is to be used for stores advertisements program media file, is played out after this advertising programme media file processing by signal processing module 22, forms dynamic ad content; USB interface 222 is used to connect computer equipment and reads media file; IP interface 223 is used for connecting IP network, the downloads of media file; Slot apparatus 225 is used for the storage card of pegging graft, and reads media file; Therefore, USB interface 222, IP interface 223, slot apparatus 225 can be used to upgrade ad content.When the digital media playing device when playing ad content, the ad content that can will work as preceding article constantly sends RF module 21 to, make the memory 212 of RF module 21, what remain preservation is the ad data of working as preceding article, if watch the consumer of advertisement, hope can obtain this advertisement content, just can press " advertisement download " function key in the mobile phone, realizes the ad content of RF module 21 is downloaded on the mobile phone.
The foregoing description only is used for further specifying a kind of Interactive Advertising carrier of the present utility model and cellphone information download apparatus; but the utility model is not limited to embodiment; every foundation technical spirit of the present utility model all falls in the protection range of technical solutions of the utility model any simple modification, equivalent variations and modification that above embodiment did.
Claims (6)
1. Interactive Advertising carrier and cellphone information download apparatus comprise the mobile phone that can realize conventional function of use and can be used to show the advertising carrier of advertisement information contents; Be provided with the mobile phone intelligent card that is used for realizing the mobile phone circuit of cell-phone function operation and is used for realizing being connected in this mobile phone with communication network; This mobile phone intelligent card be provided with mobile phone in the general-purpose interface that is complementary of deck, the MCU microprocessor in the mobile phone intelligent card is connected with mobile phone circuit by this general-purpose interface;
It is characterized in that:
Also be provided with one first radio-frequency antenna and one first radio-frequency (RF) transmit-receive circuit that are used for realizing the radio-frequency receiving-transmitting signal on the card body of this mobile phone intelligent card, first radio-frequency (RF) transmit-receive circuit is connected with the MCU microprocessor, the MCU microprocessor is controlled the operating state of first radio-frequency (RF) transmit-receive circuit, the sensitivity that power level that control transmits and signal receive, first radio-frequency antenna is connected with first radio-frequency (RF) transmit-receive circuit; The RF module also is housed on the described advertising carrier, this RF module comprises that a smart card security chip, with cpu central processing unit, memory can realize the RF transceiver and a radio-frequency antenna of radiofrequency signal transmitting-receiving, this radio-frequency antenna is connected with this RF transceiver, this RF transceiver is connected with this cpu central processing unit, and this cpu central processing unit is connected with this memory.
2. a kind of Interactive Advertising carrier according to claim 1 and cellphone information download apparatus, it is characterized in that: described advertising carrier is a billboard, the RF module is installed in the billboard, stores the corresponding to information data of the ad content of showing with billboard in the memory of RF module.
3. a kind of Interactive Advertising carrier according to claim 1 and cellphone information download apparatus, it is characterized in that: described advertising carrier is the digital media playing device, this digital media playing device is provided with the Data Control interface that is connected with described RF module, and the digital media playing device is connected with the RF module by the Data Control interface of this machine.
4. a kind of Interactive Advertising carrier according to claim 3 and cellphone information download apparatus is characterized in that: also be provided with the USB interface, the IP interface that are used for connecting outside or network data on the described digital media playing device.
5. a kind of Interactive Advertising carrier according to claim 3 and cellphone information download apparatus is characterized in that: described digital media playing device is provided with in also and is used for stores advertisements program matchmaker and stops this machine storage device of file.
6. a kind of Interactive Advertising carrier according to claim 3 and cellphone information download apparatus is characterized in that: the slot apparatus that also is provided with the external memory card that is used for pegging graft on the described digital media playing device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNU2008201459503U CN201298861Y (en) | 2008-10-17 | 2008-10-17 | Interactive advertisement carrier device and mobile phone information downloading device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNU2008201459503U CN201298861Y (en) | 2008-10-17 | 2008-10-17 | Interactive advertisement carrier device and mobile phone information downloading device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201298861Y true CN201298861Y (en) | 2009-08-26 |
Family
ID=41044849
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNU2008201459503U Expired - Lifetime CN201298861Y (en) | 2008-10-17 | 2008-10-17 | Interactive advertisement carrier device and mobile phone information downloading device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN201298861Y (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103679503A (en) * | 2013-11-13 | 2014-03-26 | 厦门盛华电子科技有限公司 | Mobile terminal interactive advertising message communication method |
| CN107093288A (en) * | 2013-02-18 | 2017-08-25 | 株式会社东芝 | Transmitting device |
-
2008
- 2008-10-17 CN CNU2008201459503U patent/CN201298861Y/en not_active Expired - Lifetime
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107093288A (en) * | 2013-02-18 | 2017-08-25 | 株式会社东芝 | Transmitting device |
| CN103679503A (en) * | 2013-11-13 | 2014-03-26 | 厦门盛华电子科技有限公司 | Mobile terminal interactive advertising message communication method |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CX01 | Expiry of patent term |
Granted publication date: 20090826 |
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| CX01 | Expiry of patent term |