Investor's interactive communication plateform system
Technical field
The utility model relates to areas of information technology, relates in particular to a kind of investor's interactive communication plateform system.
Background technology
As emerging market; since 1989 found; often have on the securities market at home that the violation of Minority Shareholders in listed company, the infringement is emptied in share price manipulation, accounting scandal, big shareholder, the case of violation of law takes place; cause market share price fluctuation; listed company faces trust crisis; the investor is lack confidence to listed company and securities market, reaches harmonious swimmingly interactive state between domestic listed company and the investor far away.The investor can not accomplish Value investment, and listed company is worth impaired, and the shareholder is difficult to realize value maximization, and these have all had a strong impact on health, the sustainable development of China's securities market, and the generation of this type of problem mainly contains following several respects reason:
1, listed company does not form complete IRM theory, and especially the consciousness of medium and small investors is not strong to respect the investor.
At present, listed company's IRM is passive on the great majority, often carries out under the pressure of the pressure of laws and regulations, does not also have initiatively to carry out the internal motivation of IRM.IRM is the substance of strategy management, the core competitiveness that improves company is had important effect, but most of listed company does not still recognize this point.A lot of companies consider it more is how to push the sale of one's products, improve market share, but propagate corporate culture how, improve company image itself, association and the energy that uses modern marketing methods promotion enterprise self aspect to drop into are considerably less, when obtaining the purchaser approval, ignored investor's evaluation.
2, the unidirectional management of Investor Relations lacks interactive communication.
The IRM of Chinese Listed Companies is unidirectional, mainly shows as listed company and carries out the information announcing activity by the mandatory law rules; And the external investor of listed company administrative relationships are two-way, are that a kind of investor and listed company of can making keeps the mechanism of linking up at any time.The phone that company discloses long-time nobody connect, and the shareholder seeks advice from that the phenomenon of not having door is commonplace in Chinese Listed Companies, and this phenomenon looks like minor matter, but in fact consequence is very serious, says gentlier, is that company pays little attention to the shareholder; Saying more seriously, is company to the despising of culture of securities market equity and sincere cultural construction, and causes the investor to abandon strand the most at last and goes, and influence the approval of corporate investment's value.
3, the content of IRM is few, and form is single.
The content of Chinese Listed Companies IRM seldom, and form is single, the legal mandatory information such as roadshow when mainly being annual report and middle newspaper, announcement of board of directors, distribution.In fact, the field of information announcing not only comprises manages and financial information, also comprises the real information of an aspect such as corporate strategy, corporate culture.Simultaneously, the mode of disclosure is more flexible, except that specifying channel, also can utilize various ways such as newspaper, website, TV, meeting.
For the sustainable development and the continuous standard of China's securities market, IRM will become China's Listed Companies and constantly improve administration structure, effective management tool of reinforcement and investor and intermediary's exchanges and communication.Therefore, provide a kind of investor's interactive communication plateform system necessary.
The utility model content
The purpose of this utility model provides a kind of investor's interaction platform intercourse platform system; by being used in combination video, voice, note, online four kinds of communication means of question and answer; set up between a listed company and the investor by all kinds of means, day-to-day, facilitation, intercourse platform and communication mechanism cheaply, make the investor can adopt multiple means conveniently understand listed company multidate information and with listed company's interactive communication.
The purpose of this utility model is to be achieved through the following technical solutions:
A kind of investor's interactive communication plateform system comprises:
Online video is linked up module, and it connects the investor and links to each other with a videoconference server by the internet;
The hotline module, it connects the investor and links to each other with a voice server, and this voice server links to each other with a webserver by the internet;
Short message service module, it connects the investor and links to each other with a short message server;
Online question and answer module, it connects the investor also by Internet connection one Website server; And
Database server, described videoconference server, voice server, the webserver, short message server and Website server all are connected to described database server.
Investor's interactive communication plateform system described in the utility model also comprises listed company's client, and this client links to each other with the webserver with described videoconference server by the internet.
In investor's interactive communication plateform system described in the utility model:
1. online video is linked up module:
This module is intended to strengthen the communication between listed company and the institutional investor.This module can realize following several respects function: (1) video conference.By Internet video, listed company can in time be linked up with the communication object that is in the strange land simultaneously, finish activities such as roadshow, promotion, can save time and reduce the communication cost; (2) video request program.The investor can each year achievement news conference of program request listed company video record, simultaneously with the synchronous demonstration of PPT manuscript.Pass through Internet video, listed company can stay indoors and all kinds of investors carry out aspectant video communication, finish roadshow, promotion, hold activities such as the interim board of directors or stockholders' meeting, listed company can in time be linked up with the communication object that is in the strange land simultaneously, can save time and reduce the communication cost.
2. hotline module:
This module is intended to alleviate the work that the Secretary of the Board of listed company frequently connects investor's phone, and strengthens the communication between listed company and the investor.By hotline, listed company can seek advice from current investor the arrangement of higher hot issue of frequency and explanation in advance and gather, and is stored in the voice server of the database server of platform and listed company this locality.When the investor dialed hotline, this platform utilized speech conversion system that the text conversion of hot issue and answer is call voice, and the investor can hear the answer of corresponding problem by selecting telephone key-press.If the answer of hot issue can not be answered investor's problem fully, the investor can carry out telephone message or the connection phone of attending a banquet with the problem that will answer according to prompting and manually answer.Every day in time gathered message problem automatically by this platform, and has the professional person to carry out literal to answer, simultaneously, can be after listed company's audit, problem answers is stored in the voice server of the database server of platform and listed company this locality.When the investor of message dialed hotline once more, the telephone number of dialling in when this platform will be left a message according to last time was automatically discerned, and the investor of prompting message listens the answer of message problem.This function in this platform will effectively alleviate the Investor Relations staff of listed company workload, make it avoid repeating to answer identical problem.
3. short message service module:
This function is intended to strengthen the communication between listed company and the medium and small investors.Pass through SMS, the investor can subscribe to the various information that his selected stock reaches affiliated listed company to this platform by sending note, comprise individual company share quotations, target prices, prediction of profit, all operations index, the investor also can customized note reminding service, listed company's multidate information that this platform can be in time subscribed to the investor sends to the investor with the form of note, comprises stock suspension, prediction of profit change, investment rating change, controlling shareholder's change etc.This platform is set up shareholder's recognition mechanism of each listed company by regular free subscription short message service is provided to the investor, is the accumulation shareholder's of listed company phone number and other contact methods, offers help for listed company and shareholder more effectively link up.
4. online question and answer module:
This function is intended to strengthen the communication between listed company and the medium and small investors, opens online enquirement passage, puts question to for the investor.
The beneficial effects of the utility model are:
1. personalized: the demand that promptly satisfies investor's personalization.Usually listed company all provides identical information according to format and content legal, unified standard to all investors, can't satisfy the differentiated demand of different investors to information.Realize investor's customized information demand by the IR intercourse platform.
2. promptness: the promptness that promptly realizes the non-legal information announcing of listed company by the IR intercourse platform.Foundation makes investor and listed company keep the mechanism of linking up at any time.
3. day-to-day: the communication behavior day-to-day of promptly strengthening listed company and investor.Make listed company be not limited to the scope of legal information announcing,, investor's doubt was eliminated in the budding stage senior executive such as chairman of the board, general manager (GM) and investor's communication day-to-day.
4. two-way interaction: promptly link up transformation to two-way interaction, strengthen the interactive and validity that investor and listed company are linked up by unidirectional information announcing.
5. systematization: promptly realize the systematization and the standardization of listed company's Investor Relations information management, improve the Investor Relations work efficiency by the IR intercourse platform.
Description of drawings
With reference to the accompanying drawings the utility model is described in further detail below.
Fig. 1 is the described investor's interactive communication of a utility model embodiment plateform system synoptic diagram.
Among the figure:
1, investor; 2, listed company; 3, server zone; 4, four functional modules; 5, ordinary investor; 6, video interactive investor; 7, operator; 8, short message server; 9, Website server; 10, videoconference server; 11, the webserver; 12, database server; 13, voice server; 14, listed company's client; 15, short message service module; 16, online question and answer module; 17, hotline module; 18, online video is linked up module; 19, internet.
Embodiment
As shown in Figure 1, the described investor's interactive communication of the utility model embodiment plateform system comprises four functional modules 4, is respectively: online video is linked up module 18, and it connects video interactive investor 6 and by internet 19 and videoconference server mutually 10 even; Hotline module 17, it connects the ordinary investor 5 among the investor 1 and links to each other by operator 7 with voice server 13, and this voice server 13 passes through internet 19 and links to each other with the webserver 11; Short message service module 15, it connects investor 5 and links to each other by operator 7 with short message server 8; Online question and answer module 16, it connects investor 6 and connects Website server 9 by internet 19; Database server 12, described videoconference server 10, voice server 13, the webserver 11, short message server 15 and Website server 9 all are connected to described database server 12; And listed company's 2 clients 14, this client 14 links to each other with the webserver 11 with described videoconference server 10 by internet 19.
The described investor's interactive communication of the utility model embodiment plateform system can be realized following function:
1, video conference function:
Conference reservation: listed company 2 sends the conference reservation request to platform, and platform is examined the meeting of carrying out reservation, comprising: the time of meeting, and the place, whether theme is described with open.
Meeting is held: can begin meeting after platform is confirmed, video conference investor 6 is by Internet connection videoconference server 10, and listed company 2 is connected into internet and videoconference server 10 by local client 14, can hold a meeting.Listed company 2 can stay indoors and each investment institution is linked up, and finishes activities such as roadshow, promotion, need not trudge, and the cost-saving saves time.
Meeting feedback: simultaneously, listed company 2 and video conference investor 6 can propose the feedback information after meeting adjourned.
Video request program; Investor 1 can 2 each year achievement news conference of program request listed company videotaping, simultaneously with the synchronous demonstration of PPT manuscript.
2, function of network phone:
Investor 1 dials hotline and links to each other with the voice server 13 of listed company by operator 7, and this voice server 13 is linked on the webserver 11 of platform by the internet, and all interaction datas deposit unification in the database server 12 in.
3, short message service function:
Investor 1 sends SMS and links to each other with short message server 8 by operator 7.
Listed company 2 is information and the dynamic change that investor 1 provides listed company 2 with the short message mode, subscribe to short message service by investor 1, set up shareholder's recognition mechanism, accumulation shareholder phone number storehouse is for the Secretary of the Board provides the shareholder data source to shareholder's bulk SMS.
Investor 1 can obtain the various information that his selected stock reaches affiliated listed company by subscribing to short message service, comprises individual company share quotations, target prices, prediction of profit, all operations index; The investor also can customized note reminding service, system can be in time dynamically the sending of listed company, comprise stock suspension, prediction of profit change, investment rating change, controlling shareholder's change etc.
4, online daily question and answer function:
Investor 1 is undertaken listed company 2 is putd question on the net by landing the website, link to each other with Website server 9, this function is answered a question at two class crowds, and a class is the investor, one class is the media reporter, and all interaction datas deposit unification in the database server 12 in.
Certainly, more than be concrete exemplary applications of the present invention, protection of the present utility model is not constituted any limitation, all employing equivalents or equivalence are replaced and the technical scheme of formation, all drop within the utility model rights protection scope.