CN1963862A - Marketing mode of shareholding cooperative system - Google Patents

Abstract

This invention discloses one labor cooperation joint stock marketing type in commercial marketing method technique field, which sales each product fix ratio as sale unit for marketing, wherein, the seller buys one product to supply one month sales to get agent sale power for this product; consumer uses to feel the product quality and then actively reduces and forwards this product under natural situation to form sale person; company gives relative rewards to the sale person with certain number.

Description

Marketing mode of shareholding cooperative system

Technical field

The present invention discloses a kind of marketing mode of shareholding cooperative system, is a kind of new goods marketing pattern, belongs to and relates to trade marketing method and technology field.

Background technology

Along with the marketing expanding economy, the competition in businessman of enterprise market is growing more intense, and various marketing tools are arisen at the historic moment.This wherein, tool vitality and most popular mode are the application of multiplication mechanism in market in realm of sale.This method is owing to omitted the wholesale link and the advertisement link of conventional pin mid-sales, so saved a large amount of expense is used to employ the promoter, and because the excitation of award method, constantly have large quantities of promoters to add, so the market sale share can have the growth of turner degree at double than traditional marketing method.This growth has promptly promoted a large amount of withdrawal of currency from circulation of business capital, has promoted being multiplied of promoter's personal income again.Be widely used so become the most competitive a kind of new marketing mechanism.This marketing mode that wherein compares moulding is sold directly to households exactly.Speed is too fast because this mode is made money, so some businessman just takes fraudulent mean to go to use it, so the situation that " direct selling " and multi-level marketing have occurred and deposited in the big ground of China, the state that they use this method money-making is close to crazy degree.Even in direct selling,, also have the phenomenon of a large amount of violations to exist by in the theoretical direct selling of admitting.And in multiple level marketing, more have the thing of a large amount of harm consumer's interests and regime's interests to take place.So government has " two regulations " to it: direct selling regulations and strike multiple level marketing regulations are put into effect.There is the policy of government's " strike " (strike multiple level marketing), " restriction " (restriction is illegally sold directly to households), " fostering " (fostering the private enterprise that obeys the rule comes into the market) to put into effect.Because the existence and the application of this fruitful market multiplication mechanism, the situation of multiple level marketing " beat and not dead " direct selling " limit and more than " appearred.But market multiplication mechanism no matter in theoretical and practise area, is all approved in the marketing.The commercial trend that it has become the epoch passes on down and expansion is come.It to the promotion of macro society economy and to the positive role of the economic promotion of microcosmic individual can not be artificial negate.So how this " the market multiplication mechanism " that has vitality of better application effectively promotes individual extra earning, enterprise makes profits and socio-economic development is the problem that the present invention will finish.

Summary of the invention:

The invention provides a kind of new-type marketing of shareholding cooperative system, it has surmounted existing marketing model and has added more novel more effective content, effectively rejects and sells drawback directly to households, and overcome the deficiency of existing marketing model.

The present invention has absorbed in world today's scope " the market multiplication mechanism " of tool glamour, and rejected popular in current direct selling market, China's Mainland rational composition least.And from China's actual conditions, the condition of the people, market are set out, and foundation a kind of has the modern marketing mode that the highest recognition rate and tool are put into practice power.

Concrete solution is as follows:

1) enterprise is assert:

Because being opposed to " multiple level marketing " surmounts again in " direct selling ", obtain enterprise with new pattern and assert that enterprise makes a resolution for him, and carries out it with document form;

2) government is assert:

File an application to local government with enterprise's name, ratified with document form by government, the pilot in that this enterprise carries out " shareholding cooperative system " obtains government's approval and supports;

3) new company of the joint stock partnership of establishment " shareholding cooperative system ", clearly relevant shareholder's rights and interests are set up the board of directors;

4) set up the leading organ of new enterprise that the general manager (GM) under board of directors's supervision is solely responsible for;

5) establish and improve post and responsibility system thereof, perfect every rules and regulations;

6) formulate each side's distribution of interests scheme, market operation scheme and incentive program;

7) set up marketing team, carry out marketing planning;

8) determine the product that accords with the demands of the market, and set price;

9) determine the every part of product standard quantity and the price of terminal consumption;

10) enterprise and promoter sign labour contract, promoter " employeeization "; Condition each other in the contract mode between enterprise and the employee, be responsible for mutually, the long-term cooperation, and the employee is carried out enterprise-style management;

11) sales achievement of being created according to employee's work employee's identity shareholderization, the employees' interest equityization, makes the employee be protected in the basic rights and interests of enterprise, and cooperates for a long time with enterprise;

12) setting up with promoter is " the protection of the rights and interests of workers council " at center, and stipulates its scope of offical duty and carry out it;

13) formulate enterprise's long term growth planning, annual plan and month market expansion plan, and carry out it according to plan;

14) recovery fund, and by stipulating distribution of interests scheme distribute a profit;

15) report the work to the board of directors in accordance with regulations, and performance board of directors supervisory role.

The present invention solves the problem of three aspects emphatically: the problem that government is worried, the problem that enterprise is worried, the problem that the promoter worried.Government is worried is a large amount of losses of selling the factors leading to social instability that caused and fund, tax revenue in violation of rules and regulations directly to households, and the ownership of home market; Can what enterprise was worried be operate legitimately and permanent problem of managing; Can the promoter worried be accomplish security, actual effect and the chronicity of making money, the i.e. basic guarantee of laborer's power and interests.

Innovation marketing " shareholding cooperative system " has solved above problem aspect basic.

Its way is commission merchant's " employeeization " (employeeization solves government and worries issuable factors leading to social instability); Employee's " shareholderization " (solving approval and legal protection) to laborer's work legitimate rights and interests; Enterprise operation is legalized: promptly avoid direct selling model, and walk the novel pattern passage of " shareholding cooperative system " or " work share cooperation ".This point, owing to the theoretical thoroughly effective practice of sending out the people of this pattern, by national relevant functional department, the highlight medium are admitted.

It can come out with several index expressions of following table with the fundamental difference of selling directly to households in itself:

	Enterprise nature	Commission merchant's identity	Interests	Management	Operation	Manage	Economic goal
								Sell directly to households	The folk prescription investment	The migrant job	Do not have and ensure	Anarchy	Acts and efforts for expediency	Illegal property	Do not reach
The labor thigh	The cooperation share	The shareholder	The contract guarantee is arranged	Enterprise-style management	Long-run development	Legal operation	Can reach

Because all drawbacks during it has been rejected and has sold directly to households, and kept in the modern marketing rational mechanism.Therefore, it has obtained government's approval (fat file affirmation for it) and has obtained enterprise's approval, has obtained numerous commission merchants' approval.Therefore market expansion speed is exceedingly fast.And to relevant party all do not have the injury and have to the country, the guarantee of enterprises and individuals's relevant benefit.

Sell fundamental difference directly to households with multiple level marketing:

	Product	The shop	Legitimacy	Tax revenue	Feature	Propaganda	Mode
								Multiple level marketing	Nothing or of poor quality	Do not have	Unlicensed business activity	Evade the tax	The holding head	False propaganda	Mostly be the strange land
Sell directly to households	Specification product	Have	The approval back is legal	Legal payment of duty	Naturally sell	Than science propaganda and education	Naturally expand

Owing to as above reason, " shareholding cooperative system " seen actual effect in relevant enterprise, assert, pays close attention to, protects and fosters by state functionaries, and expect that it develops the formation scale; It is ripe to expect that this new innovation marketing mode with China's actual conditions characteristics and characteristics of the times improves as early as possible, so that develop, brings benefit to the people, and benefits country.

Good effect of the present invention is: omitted the three grades of wholesale intermediate link and the advertisement applications of conventional pin mid-sales, sold faster than tradition.Intermediate link expense of saving and advertising expenditure are used for promptly compensating by incentive plan to vast sales clerk spending.The excitation of " a chain of award " makes the automatic expansion of selling group and then has formed " market multiplication mechanism ", and fund can be steam again fast, promotes socio-economic development.Just this how correctly to use " market multiplication mechanism " negates multiple level marketing firmly, just becomes the purport task of this invention.

Embodiment:

The following example is intended to further describe for example the present invention, rather than limits the present invention by any way, and any change or change that those of ordinary skills are realized easily all will fall within the claim scope that awaits the reply of the present invention.

Embodiment

One, its operation program

1, product: it is the center product with the sale of certain plate health products.This product generally has following characteristics, and is perspective, high in technological content, not out-of-date in the several years, and universal is admitted and subscribed by broad masses, and uniqueness is occupied market separately.They are generally the production of GMP production line, and international certification authority such as ISO product certification or FDA and health ministry or national Bureau of Drugs Supervision " little bluebonnet " authentication etc. is best authentication.

2, sales process:

1) the fixedly sale amount with each part product is that marketing unit sells.Sellers buy a product, generally can supply a monthly consumption.Thereby may obtain to act as the agent of the power of this product.

2) consumer uses the back to form public praise with its personal experiences, initiatively introduces and promote this product.The consumer of this moment just forms sellers under natural situation.Company gives corresponding remuneration according to this sellers institute product sold quantity.In order to encourage him to continue to sell, it is incentive plan that the income that may bring is sold in company's regulation continuation lucidly.So this sales incentive has caused chain effect; First is sold to second, second is sold to third, third sells to fourth ... one chain sale, so go down, all sale of back all take place because of first, so company just give first, second, third ... etc. a series of related personnel with the clearly different remuneration of regulation, the total sales volume that this remuneration increases along with sales force's increase and increasing.So numerous people's voluntary consumption and automatic sales team of selling formed automatic increase just promote constantly steaming again in a large number of company's fund, also promote the increase of sellers' personal income.So company is benefited, the sellers individual is benefited, and country also is benefited by enterprise tax, and the consumer also is benefited simultaneously, because the product that they buy is the product of tool effect.

Claims (1)

1, a kind of marketing mode of shareholding cooperative system may further comprise the steps:

1) enterprise is assert:

Because being opposed to " multiple level marketing " surmounts again in " direct selling ", obtain enterprise with new pattern and assert that enterprise makes a resolution for him, and carries out it with document form;

2) government is assert:

File an application to local government with enterprise's name, ratified with document form by government, the pilot in that this enterprise carries out " shareholding cooperative system " obtains government's approval and supports;

3) new company of the joint stock partnership of establishment " shareholding cooperative system ", clearly relevant shareholder's rights and interests are set up the board of directors;

4) set up the leading organ of new enterprise that the general manager (GM) under board of directors's supervision is solely responsible for;

5) establish and improve post and responsibility system thereof, perfect every rules and regulations;

6) formulate each side's distribution of interests scheme, market operation scheme and incentive program;

7) set up marketing team, carry out marketing planning;

8) determine the product that accords with the demands of the market, and set price;

9) determine the every part of product standard quantity and the price of terminal consumption;

10) enterprise and promoter sign labour contract, promoter " employeeization "; Condition each other in the contract mode between enterprise and the employee, be responsible for mutually, the long-term cooperation, and the employee is carried out enterprise-style management;

11) sales achievement of being created according to employee's work employee's identity shareholderization, the employees' interest equityization, makes the employee be protected in the basic rights and interests of enterprise, and cooperates for a long time with enterprise;

12) setting up with promoter is " the protection of the rights and interests of workers council " at center, and stipulates its scope of offical duty and carry out it;

13) formulate enterprise's long term growth planning, annual plan and month market expansion plan, and carry out it according to plan;

14) recovery fund, and by stipulating distribution of interests scheme distribute a profit;

15) report the work to the board of directors in accordance with regulations, and performance board of directors supervisory role.