CN1889449A - Method and equipment for providing advertisement for user using mobile communication terminal - Google Patents
Method and equipment for providing advertisement for user using mobile communication terminal Download PDFInfo
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- CN1889449A CN1889449A CN 200610103737 CN200610103737A CN1889449A CN 1889449 A CN1889449 A CN 1889449A CN 200610103737 CN200610103737 CN 200610103737 CN 200610103737 A CN200610103737 A CN 200610103737A CN 1889449 A CN1889449 A CN 1889449A
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Abstract
A method for providing advertisement to user using mobile communication terminal enabling user to utilize application software program of different mobile communication terminal and different operation of the same application software program on mobile communication terminal to selectively play different advertisement information by programming advertisement management software program to distribute different advertisement information to different application software program or to distribute different advertisement information to different operation of the same application software program.
Description
Technical field
The present invention relates to a kind ofly, especially, but ad hoc do not relate to the method and apparatus of the advertisement that cooperates with the mobile communication terminal Application Software Program for the user who uses mobile communication terminal provides the method and apparatus of advertisement.
Background technology
In recent years along with the fast development of mobile communication, also begin to develop rapidly based on the Application Software Program of mobile communication terminal, emerge in an endless stream based on the various mobile phone value-added services of Application Software Program.The user needs to buy or every month payment constant expense in order to use these Application Software Program and value-added service usually.
A kind of method that is used for mobile communication terminal broadcast advertisement that has proposed is called " advertising method, mobile terminal advertisement system and the portable terminal that use portable terminal " (number of patent application: 200410042119.1), though it has proposed with the display unit of communication state displaying in the portable terminal method as advertising media, but, the display unit of communication state displaying is provided with the inside of portable terminal manufacturer often in the portable terminal on the one hand, change is comparatively complicated, poor operability; On the other hand,, for frequent use mobile terminal user, can cause the worry of frequent reading advertising message, thereby influence the effect of advertising as advertising media with the display unit of communication state displaying.
The another kind of method that is used for mobile communication terminal broadcast advertisement that has proposed is called " propulsion type advertisement of mobile radio communication and the portable terminal that is suitable for " (number of patent application: 02131552.3), though it has proposed to enter holding state at wireless communication terminal, attempt to insert wireless Internet, send short message, receive callings, finish that wireless Internet connects, opens terminal, show the method for a width of cloth advertising image in these incidents generations of closing a terminal, but the user seldom can pay close attention to the screen of the wireless communication terminal in the standby on the one hand; On the other hand, because using wireless Internet, short message and talk business all is the business that user expectation can realize immediately, display ads when the user uses these professional, can be bigger influence the use of user to mobile communication terminal, thereby influence the effect of advertising.
The object of the present invention is to provide a kind of method and apparatus that uses mobile communication terminal that advertisement is provided, making things convenient for user's Audio and video advertisement, reduce the expense aspect that the user uses mobile communication terminal application software and mobile phone value-added service, it can solve at least one weak point of prior art.
Summary of the invention
Provide a kind of user that the method for advertisement is provided according to a first aspect of the invention, comprised step for the use mobile communication terminal:
1) operation advertising management software program on mobile communication terminal, this software program can pass through mobile communication terminal receiving radio data information;
2) when the advertising management software program moves, receive advertising message from information source;
3) the advertising management software program is programmed advertising message is distributed to an Application Software Program on the mobile communication terminal;
4) when the user operates above-mentioned Application Software Program on mobile communication terminal, the advertising management software program is play the advertising message of distributing to this Application Software Program;
It is characterized in that: operation advertising management software program on mobile communication terminal, this software program can pass through mobile communication terminal receiving radio data information, when the advertising management software program moves, receive advertising message from information source, the advertising management software program is programmed advertising message is distributed to an Application Software Program on the mobile communication terminal, when the user operated above-mentioned Application Software Program on mobile communication terminal, the advertising management software program was play the advertising message of distributing to this Application Software Program.
Preferably, wherein said Application Software Program is one of operating efficiency and mobile phone value-added service Application Software Program, and wherein said operation is an operation of selecting from following incident: open Application Software Program, use Application Software Program, close Application Software Program and both combinations at least.Preferably, wherein said advertising message comprises associated control information, and above-mentioned control information comprises the wireless Internet address corresponding with advertising message at least.Preferably, the advertising management software program can receive advertising message from information source by one of Multimedia Message and wireless Internet at least.Preferably, the advertising management software program can be provided with by the time at least and receive a plurality of advertising messages from information source, and is stored to the mobile communication terminal memory cell.Preferably, the advertising management software program is programmed different advertising messages is distributed to the different operating of user to same Application Software Program.Preferably, the advertising management software program is programmed so that different advertising messages is distributed to different Application Software Program.
Better, the advertising management software program connects the wireless Internet address of advertising message correspondence according to user's selection, to show the information relevant with this advertisement.
Utilize method of the present invention, it can use different mobile communication terminal Application Software Program according to the user, selects to play different advertising messages.This selection is programmed so that different advertising messages is distributed to different Application Software Program based on the advertising management software program.
Utilize method of the present invention, it can also select to play different advertising messages according to user's different operating to same Application Software Program on mobile communication terminal.This selection is programmed different advertising messages is distributed to the different operating of user to same Application Software Program based on the advertising management software program.
Utilize method of the present invention, it can be when the user faces mobile communication terminal display unit operation and application software program, selectively play various forms of advertising messages, make things convenient for user's Audio and video advertisement thus, promote advertising results, reduce the expense that the user uses mobile communication terminal application software and mobile phone value-added service.
A kind of equipment that is used for providing for the user who uses mobile communication terminal advertisement is provided according to a second aspect of the invention, has comprised:
1) information source is used to provide a plurality of advertising messages that mobile communication terminal is play that are used for;
2) mobile communication terminal comprises the Transmit-Receive Unit of display unit, transmission and receiving radio data and the memory cell of storage data;
3) communication network is used for transmitting advertising message between information source and mobile communication terminal;
4) advertising management device, be included in the mobile communication terminal, can receive advertising message and be stored to the mobile communication terminal memory cell from information source by mobile communication terminal, be programmed advertising message is distributed to an Application Software Program on the mobile communication terminal, according to the operation of user, on the mobile communication terminal display unit, play the advertising message of distributing to this Application Software Program to above-mentioned Application Software Program;
It is characterized in that: the advertising management device is included in the mobile communication terminal, operation advertising management device, pass through mobile communication terminal, via communication network, receive advertising message and be stored to the mobile communication terminal memory cell from information source, the advertising management device is programmed advertising message is distributed to an Application Software Program on the mobile communication terminal, according to the operation of user, on the mobile communication terminal display unit, play the advertising message of distributing to this Application Software Program to above-mentioned Application Software Program.
Description of drawings
By accompanying drawing and following explanation, the present invention may be better understood and advantage, wherein:
Fig. 1 has the schematic diagram that provides advertisement for the user who uses mobile communication terminal based on an Application Software Program according to of the present invention;
Fig. 2 has the schematic diagram that provides advertisement for the user who uses mobile communication terminal based on a plurality of Application Software Program according to of the present invention;
Fig. 3 is the block diagram that provides the method for advertisement for the user who uses mobile communication terminal according to of the present invention.
Embodiment
With reference to Fig. 1, show and have an example that provides advertisement for the user who uses mobile communication terminal based on an Application Software Program according to of the present invention.
To describe below an imaginary realization based on an Application Software Program for the process that the user who uses mobile communication terminal provides advertisement, different aspect of the present invention is described.
In mobile communication terminal, move 150.
150 by 140, via 120, receive 101,102,103 and 104 from 100.
150 are stored to 170 with 101,102,103 and 104.
150 are programmed to distribute to 130 with 101,102,103 and 104, and wherein 102 respective user are opened 130 operation, and 101 and 104 respective user are used 130 operation, and 103 respective user are closed 130 operation.
When the user opened 130,150 read 102 from 170, play 101 160, play 101 finish after, the user can use 130.
When the user continue to use 130 to reach 10 minutes, 150 read 101 from 170, play 101 160, play 101 finish after, the user can continue to use 130; When the user continue to use 130 to reach 35 minutes, 150 read 104 from 170, play 104 160, play 104 finish after, the user can continue to use 130; 101 and 104 broadcast order and reproduction time can be provided with flexibly by the programming to 150 at interval.
When the user closed 130,150 read 103 from 170, play 103 160.
When 150 when 160 play 101,102,103 or 104, wireless Internet address that 101,102,103 or 104 correspondences are browsed in the programmable button selection on the user-operable mobile communication terminal, 150 selections according to the user, by 140, via 120, read corresponding informance from 110, and on 160, show relevant information.
With reference to Fig. 2, show and have an example that provides advertisement for the user who uses mobile communication terminal based on a plurality of Application Software Program according to of the present invention.
To describe below an imaginary realization based on a plurality of Application Software Program for the process that the user who uses mobile communication terminal provides advertisement, different aspect of the present invention is described.
In mobile communication terminal operation 250.
250 by 240, via 220, receive 201,202,203 and 204 from 200.
250 are stored to 270 with 201,202,203 and 204.
250 are programmed to distribute to 230 with 201,202 and 204, and wherein 202 respective user are opened 230 operation, and 204 respective user are used 230 operation, and 201 respective user are closed 230 operation; 250 are programmed to distribute to 235,203 respective user with 203 and close 235 operation.
When the user opened 230,250 read 202 from 270, play 202 260, play 202 finish after, the user can use 230.
When the user continue to use 230 to reach 15 minutes, 250 read 204 from 270, play 204 260, play 204 finish after, the user can continue to use 230; When the user continue to use 230 to reach 40 minutes, 250 read 204 from 270 once more, play 204 260, play 204 finish after, the user can continue to use 230; The time interval of broadcast 204 can be provided with flexibly by the programming to 250.When the user closed 230,250 read 201 from 270, play 201 260.
When the user open, when using 235, no advertisement is play; When the user closed 235,250 read 203 from 270, play 203 260.
250 260 play 201,202,203 or 204 after, wireless Internet address that 201,202,203 or 204 correspondences are browsed in the programmable button selection on the user-operable mobile communication terminal, 250 selections according to the user, by 240, via 220, read corresponding informance from 210, and on 260, show relevant information.
With reference to Fig. 3, show the flow chart of the key step of explanation the method according to this invention.This process is from step 300.In step 310, operation advertising management software program on mobile communication terminal.In step 320, the advertising management software program via communication network, receives advertising message from information source by mobile communication terminal.In step 330, the advertising management software program is programmed advertising message is distributed to an Application Software Program on the mobile communication terminal.In step 340, the advertising management software program detects the operation of user to above-mentioned Application Software Program.In step 350, the advertising management software program is play corresponding advertising message according to the operation of detected user to above-mentioned Application Software Program.Finish this process at step 360 place.
The method according to this invention can be implemented as software, hardware or its combination.Realize that this method or its a part of computer program comprise software or the computer program that operates on general or special-purpose computer, processor, microprocessor or the programmable logic controller (PLC).Software comprises makes computer utilize above-mentioned at least one step of describing in Fig. 3 to carry out the computer program code elements or the software code part of this method.
User's mobile communication terminal can have a lot of different types.In the ordinary course of things, user's mobile communication terminal is to have the equipment that is used for the device of communication, for example mobile phone, portable computer and handheld computer.
The present invention is specially adapted to be used for providing more high-quality personalized communication service to the communication service user as a communication value-added service.
The above-described embodiment property of should not be construed as limiting, can modifications and variations of the present invention are and do not depart from the category of the present invention that defines in the appending claims.
Claims (10)
1. one kind is used for providing for the user who uses mobile communication terminal the method for advertisement, comprising:
1) operation advertising management software program on mobile communication terminal, this software program can pass through mobile communication terminal receiving radio data information;
2) when the advertising management software program moves, receive advertising message from information source;
3) the advertising management software program is programmed advertising message is distributed to an Application Software Program on the mobile communication terminal;
4) when the user operates above-mentioned Application Software Program on mobile communication terminal, the advertising management software program is play the advertising message of distributing to this Application Software Program;
It is characterized in that: operation advertising management software program on mobile communication terminal, this software program can pass through mobile communication terminal receiving radio data information, when the advertising management software program moves, receive advertising message from information source, the advertising management software program is programmed advertising message is distributed to an Application Software Program on the mobile communication terminal, when the user operated above-mentioned Application Software Program on mobile communication terminal, the advertising management software program was play the advertising message of distributing to this Application Software Program.
2. according to the method for claim 1, it is characterized in that, wherein said Application Software Program is one of operating efficiency and mobile phone value-added service Application Software Program, and wherein said operation is an operation of selecting from following incident: open Application Software Program, use Application Software Program, close Application Software Program and both combinations at least.
3. according to the method for claim 1 or 2, it is characterized in that wherein said advertising message comprises associated control information, above-mentioned control information comprises the wireless Internet address corresponding with advertising message at least.
4. according to the method for aforementioned arbitrary claim, it is characterized in that the advertising management software program can receive advertising message from information source by one of Multimedia Message and wireless Internet at least.
5. according to the method for aforementioned arbitrary claim, it is characterized in that the advertising management software program can be provided with by the time at least and receive a plurality of advertising messages from information source, and is stored to the mobile communication terminal memory cell.
6. according to the method for aforementioned arbitrary claim, it is characterized in that the advertising management software program is programmed different advertising messages is distributed to the different operating of user to same Application Software Program.
7. according to the method for aforementioned arbitrary claim, it is characterized in that the advertising management software program is programmed so that different advertising messages is distributed to different Application Software Program.
8. according to the method for aforementioned arbitrary claim, it is characterized in that the advertising management software program connects the wireless Internet address of advertising message correspondence according to user's selection, to show the information relevant with this advertisement.
9. one kind is used for providing for the user who uses mobile communication terminal the equipment of advertisement, comprising:
1) information source is used to provide a plurality of advertising messages that mobile communication terminal is play that are used for;
2) mobile communication terminal comprises the Transmit-Receive Unit of display unit, transmission and receiving radio data and the memory cell of storage data;
3) communication network is used for transmitting advertising message between information source and mobile communication terminal;
4) advertising management device, can receive advertising message and be stored to the mobile communication terminal memory cell from information source by mobile communication terminal, be programmed advertising message is distributed to an Application Software Program on the mobile communication terminal, according to the operation of user, on the mobile communication terminal display unit, play the advertising message of distributing to this Application Software Program to above-mentioned Application Software Program;
It is characterized in that: the advertising management device is included in the mobile communication terminal, operation advertising management device, pass through mobile communication terminal, via communication network, receive advertising message and be stored to the mobile communication terminal memory cell from information source, the advertising management device is programmed advertising message is distributed to an Application Software Program on the mobile communication terminal, according to the operation of user, on the mobile communication terminal display unit, play the advertising message of distributing to this Application Software Program to above-mentioned Application Software Program.
10. a computer program comprises computer code devices and software code part, and this computer program makes this processor enforcement of rights require the step of the method for 1 to 8 arbitrary claim when operation on computer or processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610103737 CN1889449A (en) | 2006-07-27 | 2006-07-27 | Method and equipment for providing advertisement for user using mobile communication terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610103737 CN1889449A (en) | 2006-07-27 | 2006-07-27 | Method and equipment for providing advertisement for user using mobile communication terminal |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1889449A true CN1889449A (en) | 2007-01-03 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 200610103737 Pending CN1889449A (en) | 2006-07-27 | 2006-07-27 | Method and equipment for providing advertisement for user using mobile communication terminal |
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| CN (1) | CN1889449A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102158479A (en) * | 2011-03-01 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Advertisement broadcasting control method and system |
| CN102255868A (en) * | 2010-05-21 | 2011-11-23 | 卓望数码技术（深圳）有限公司 | Advertisement publishing system and advertisement publishing method |
| CN103065568A (en) * | 2011-10-20 | 2013-04-24 | 上海晨兴希姆通电子科技有限公司 | Advertisement playing system and advertisement playing method |
| CN110223615A (en) * | 2018-03-02 | 2019-09-10 | 腾讯科技（深圳）有限公司 | A kind of advertising display control method, device, medium and advertising push service device |
-
2006
- 2006-07-27 CN CN 200610103737 patent/CN1889449A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102255868A (en) * | 2010-05-21 | 2011-11-23 | 卓望数码技术（深圳）有限公司 | Advertisement publishing system and advertisement publishing method |
| CN102158479A (en) * | 2011-03-01 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Advertisement broadcasting control method and system |
| CN103065568A (en) * | 2011-10-20 | 2013-04-24 | 上海晨兴希姆通电子科技有限公司 | Advertisement playing system and advertisement playing method |
| CN110223615A (en) * | 2018-03-02 | 2019-09-10 | 腾讯科技（深圳）有限公司 | A kind of advertising display control method, device, medium and advertising push service device |
| CN110223615B (en) * | 2018-03-02 | 2021-08-24 | 腾讯科技（深圳）有限公司 | Advertisement display control method, device, medium and advertisement push server |
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Application publication date: 20070103 |