CN1867959B - Device for use as a bookmark or for promotional purposes - Google Patents
Device for use as a bookmark or for promotional purposes Download PDFInfo
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- CN1867959B CN1867959B CN2004800297972A CN200480029797A CN1867959B CN 1867959 B CN1867959 B CN 1867959B CN 2004800297972 A CN2004800297972 A CN 2004800297972A CN 200480029797 A CN200480029797 A CN 200480029797A CN 1867959 B CN1867959 B CN 1867959B
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- front cover
- cover spare
- described device
- bag
- wheel
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- B42D9/00—Bookmarkers; Spot indicators; Devices for holding books open; Leaf turners
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A bookmark or promotional device comprises a plurality of pockets (3) aligned side-by-side with the opening (4) of the pocket being at the edge of the bookmark. The pockets contain advertising or other promotional material as inserts (5). The devices are produced in different versions for different audiences and are distributed through a variety of channels generally free of charge to customers.
Description
Technical field
The device that the present invention relates to be used as bookmark or be used for the sales promotion purpose, this device can be loaded with advertisement, targeted promotional material and out of Memory.
Background of invention
Advertiser wishes specially at the particular social economic group distribution advertisement page and targeted promotional material.For example, advertisement can be stepped on magazine and other periodical, and the advertisement page is specially at the reader group's of each title situation layout.Now, the kind of the books of publishing and selling is extremely various, to each the kind of groups very attractive in the society.
So far, the someone advises that bookmark also can have more function except one page of reading at last of sign books.For example, US Patent specification № 5462006 discloses and has had the bookmark that bag can be put into the photo and the fragrance of a flower, and US Patent specification № 6446803 discloses the bookmark that is fixed on the spine, and marsupial can insert pencil on it.
Summary of the invention
According to the present invention, a kind of device that is used as bookmark or is used for the sales promotion purpose is provided, this device can be used for being loaded with advertisement information and the article that can extract is housed, and the article that can extract can comprise advertising information or promotional item.When the bookmark, advertisement and targeted promotional material can be specially at the bibliography layout of various themes, and have the various space of a whole page bookmarks of the exquisite advertising information of layout, can issue in the books point of sale along with the books of corresponding subject categories.
According to one aspect of the present invention, provide a kind of as bookmark or be used for the sales promotion purpose, be generally the device of flat pattern, this device comprises: the first and second front cover spares that flaky material is made, a front cover spare overlaps on another front cover spare, the side that has general common extension in front cover spare at least a portion, and at least one bag is arranged between two front cover spares, the opening that bag has the side by front cover spare to limit, bag are used to put into can be from the embolus of bag opening extraction.
Window can have window at least one front cover spare, shows its part when article insert bag.This device can comprise a plurality of its openings side by side and by the side of common extension limit bag.Between front cover spare, one or more the wheel for rotation can be housed, thus outstanding from the front cover side.Should (or each) wheel can be on one or two front cover spare window cooperate and show for example message or other advertisement or promotion message of the last read page of books.
Should can comprise special advertisement and targeted promotional material by (or respectively) embolus at target customers.For example, when as bookmark, target customers can decide according to the subject categories of publication bibliography.
The present invention also comprises the method for distributing advertising information through improved in printed publication.In more detail, the present invention proposes a kind of method by the distribution advertising information of issuer's execution, wherein publisher publishes various publications, and issuer distributes advertising information as advertiser's agency, makes advertising information along with the publication of selling is sent with charge free to the user.This method comprises as follows: compile the information of publication specific the publication that will issue together with advertising information from publisher; Agency as the advertiser arranges the production of advertising information and providing of advertising information is provided, and makes advertising information along with the books of selling are freely sent with charge free to the user; Collect reward from the advertiser; The reward of paying publisher depends on the volumes of the publication of issuing together with advertising information.
Issuer can comprise distributing and releasing corporation, and publisher can be the share-holding shareholder of distributing and releasing corporation, thereby encourages advertising information along with the bibliography of publishing is effectively distributed.The share-holding share of publisher and the repayment of their dividend can be depending on their signatory scope with its publication distribution advertising information.
The present invention also comprises a kind of through the improved method of embolus being put into the bag of this device.The present invention proposes a kind of method of embolus being put into the bag that is generally flat device, this device comprises the front cover spare of the first and second general common extensions of mutual overlapping, this bag has along the opening between the front cover spare periphery with in back relative with opening between the front cover spare, this method comprises the formation first and second front cover spares, thereby can enter into a bag back, use one of them front cover spare embolus to be introduced bag, embolus is put into bag by the back, seal the back then as spigot surface.
It is a kind of through the improved method of wheel being put into this device that the present invention also provides.More particularly, the present invention proposes be used as bookmark or be used for the pancake device of being generally of sales promotion purpose comprises the rotor wheel assembly, this rotor wheel assembly comprises as follows: the substrate of flaky material, be pressed in on-chip have an axis hole be generally disc rotor wheel spare, thereby provide the rotating shaft of wheel from the minor axis that substrate is holded up, minor axis has close end and the distal portion of leaving substrate, the distal portion radius of the axis hole radius ratio axle of wheel is littler, this structure makes wheel can press fit on the distal portion of minor axis, make and to be buckled in spool and to can rotate around the axis when pressing fit over axle when lasted, and taking turns.
Device of the present invention can comprise electronic package, and this electronic package can be battery-powered.Preferably use paper battery.Electronic package can comprise the telephone audio dialer, timer, lamp or electronic tag (RFID) detecting device or other like.
When this device had the RFID detecting device, the embolus of putting into this equipment bag can comprise the RFID label, and the user can take out the RFID label, was placed on the article that will discern, for example the luggage that will transmit on the airdrome luggage travelling belt.
This device also can comprise other ingredient, the recipient is provided additional value, for example, ruler, flat pencil, compass, various outturn samples, sewing kit or other articles for use.These ingredients are packaged in this device, generally are especially thin and small and exquisite.
This device can be used for other purposes except that bookmark.The small and exquisite carrier of the information that it can will preserve and use as the recipient, and by comprising direct postal delivery, the various channels of sending with charge free in the point of sale of relevant product directly are distributed to the recipient with it.For example, it can be contained in issue the birdman in have in the so-called gift bag of air ticket and other travel document.This device can comprise advertisement with strong points and targeted promotional material.
Description of drawings
Below set forth embodiments of the invention by way of example and in conjunction with the accompanying drawings, accompanying drawing is as follows:
Fig. 1 is the front elevation of first embodiment of expression bookmark of the present invention;
Fig. 2 is the rear view of expression bookmark shown in Figure 1;
Fig. 3 is the view of embolus of expression bookmark, in Fig. 3 a expression folding, expression is folding in Fig. 3 b;
Fig. 4 represents three routine emboluss;
Fig. 5 represents can pack into collapsible chi in the bag of bookmark of an example, and Fig. 5 a represents folding back prepare to pack into the state of bookmark, and Fig. 5 b represents not folding semi-manufacture;
Fig. 6 a is the vertical view of pivot, and chi and wheel pivot;
Fig. 6 b is the side view of corresponding pivot;
Fig. 7 represents the ingredient of unassembled preceding bookmark;
Fig. 8 is the synoptic diagram of bookmark when part is assembled;
Fig. 9 a is the left side view of bookmark;
Fig. 9 b is the right side view of bookmark;
Fig. 9 c is the top view of bookmark;
Fig. 9 d is the backplan of bookmark;
Figure 10 is the skeleton view of the bookmark partly extracted out from bag of its embolus of expression;
Figure 11 represents the embodiment of four different bookmarks, and they have the bag of the different size of varying number;
Figure 12 a represents the 5th embodiment of the bookmark watched from the front;
Figure 12 b represents the 5th embodiment of the bookmark watched from behind;
Figure 13 represents how bookmark shown in Figure 12 puts into books;
Figure 14 represents the bookmark shown in Figure 12 watched from the books front of closing;
Figure 15 is using bookmark to divide in the method for sending advertisement and targeted promotional material the block schematic diagram of each;
Figure 16 is the block schematic diagram of the production procedure between each participant;
Figure 17 is the synoptic diagram that the fund relevant with the distribution of bookmark flows;
Figure 18 is the synoptic diagram of share-holding share in the distributing and releasing corporation that organizes the bookmark distribution;
Figure 19 can or be used for the front elevation of the 6th embodiment of apparatus of the present invention of sales promotion purpose as bookmark;
Figure 20 is the rear view of the device of Fig. 1;
Figure 21 represents the embolus opening and close respectively;
Figure 22 a represents the wheel in the swiveling wheel assembly in the device of Figure 19;
Figure 22 b represents the minor axis in the swiveling wheel assembly;
Figure 22 c is the cut-open view of this assembly of A-A ' along the line in Figure 23;
Figure 23 is the skeleton view of taking turns when being installed on this device;
Figure 24 represents the semi-manufacture corresponding to the bookmark of Fig. 1 and 2;
Figure 25 represents to be attached to the gib block on the semi-manufacture of Figure 24;
Figure 26 represents how the semi-manufacture of Figure 25 are folded to form bag;
Figure 27 represents embolus is inserted the interior method of bag;
Figure 28 represents how wheel is assembled on the bookmark;
Figure 29 represents how semi-manufacture are folded and will take turns inclosure;
Figure 30 represents how semi-manufacture are folded and obtain the finished product bookmark;
Figure 31 a represents the another kind of minor axis of rotor wheel assembly;
Figure 31 b is the cut-open view of the assembly shown in Figure 31 a;
Figure 32 a represents the another kind of minor axis of rotor wheel assembly;
Figure 32 b is the cut-open view of assembly shown in Figure 32 a;
Figure 33 is the front elevation of another embodiment of apparatus of the present invention;
Figure 34 is half-finished planimetric map of making Figure 33 shown device;
Figure 35 is the front elevation of another embodiment of apparatus of the present invention;
Figure 36 is half-finished planimetric map of making Figure 35 shown device;
Figure 37 is the Figure 35 of the legend on expression embolus and the front cover thereof and the front elevation of 36 shown devices;
Figure 38 is included in the synoptic diagram of the electronic package in this device;
Figure 39 is the circuit diagram of electronic package;
Figure 40 uses this device to detect the perspective illustration of RFID luggage tag on the airdrome luggage travelling belt;
Figure 41 is the circuit diagram that is used for the electronic package of RFID label;
Figure 42 is the partial elevation view of expression by this device of the paper battery structure of switch drive LED;
Figure 43 a and 43b represent switch and battery structure in more detail;
Figure 44 is the partial elevation view of this device, the battery and the rotating mechanism of expression driving LED, and switch is represented with exploded view; And
Figure 45 represents the front cover spare of device shown in Figure 44 in more detail.
Embodiment
Apparatus structure
Consult Fig. 1 and 2, this device comprises the first preceding primary seal face 1 and the second back primary seal face 2 of mutual overlapping.In the present embodiment, forward and backward primary seal face is a rectangle, is made by flaky material (for example cardboard), generally has identical overall shape and size and extends jointly.Thereby this device is generally pancake, thereby is suitable as bookmark, but also can be used in device as sales promotion in other occasion, and this will be explained below narration.
The formation of this device of consideration when using as bookmark (mentioned " bookmark " speech hereinafter earlier, but this speech does not limit the more generally sales promotion purposes of apparatus of the present invention of hereinafter introducing), the forward and backward primary seal face 1,2 of bookmark has outside surface, and outside surface is printed on suitable text and the image (not shown) of books with this bookmark.For example, if bookmark cooperates children's book to use, bookmark can print the information of figure picture in relevant books or the books.Perhaps, if bookmark is provided and delivered with tourism books or guide book, bookmark can print the information of relevant tourism.Bookmark can be distributed when books are sold together, for example, be packaged in the page of books in advance or when books are sold, give the user together, can be selected according to the classification (for example, children's books, tourism, medical science, science) of bibliography in the information of the surface printing of primary seal face 1,2.
Bookmark also is included in the several portions of conduct bag 3 between the forward and backward primary seal face 1,2, and bag 3 has the opening that is positioned at along left longitudinal edge shown in Figure 1. Front cover 1,2 has left side limit 1a, 2a, and bag has the common opening 3a that extends with limit, left side 1a, 2a.Make at the recess 4 of each bag opening 3a that to extract in the bag 3 article more convenient.Bag 3 can be packed into and is loaded with the embolus 5 of advertisement and targeted promotional material 5a, 5b, 5c, 5d.Advertisement and targeted promotional material can at the corresponding target market of the theme of bibliography, thereby aim at specific reader group.Thereby, can select article content in the bag according to the classification of bibliography.
Advertising information can comprise printed matter.Targeted promotional material can take a number of different forms, for example noticeable the or attractive little article of the sales promotion sample of inner wrapping or other target market to the books reader.For example, bag 3 sample that can pack the cosmetics and the consumer goods into.Another kind of possibility is to pack the little external member of first-aid applicance into as the advertisement of medicine in bag, and the advertisement of the little external member of stationery as the stationer perhaps is housed.
Fig. 4 represents some examples of embolus 5.Fig. 4 a indicates to be placed on the little external member of the first-aid applicance that comprises the sheet type thermometer in the interior bookmark of medical handbook.Fig. 4 b represents can how to substitute along the pouch that center line 7 is torn one of them is inserted front cover.Fig. 4 c is the example with the embolus of sewing and mend little kit form that will be placed in certain city guide for example.It is very convenient to the traveller to sew and mend little external member, can freely be distributed as marketing strategy by travel agency.
As shown in Figure 1, the preceding primary seal face 1 of bookmark comprises the window 8 that the reader can be checked be placed on the embolus 5 in the bag 3, and for this reason, embolus itself can be made has the legend or the similar displaying of aiming at corresponding window 8.For example, if be placed with recreation in the bag, window will be showed the title or the type of recreation, and if be placed with the advertisement of soda in the bag, window will be showed the brand name of this soda.
As illustrated in fig. 1 and 2, bookmark also has top bag 9, is used to put into attractive or useful articles or other project to the reader.In this example, be placed with folding chi 10 in the top bag 9, and in another embodiment, be placed with the stretchable rectangular card cardboard that has the book lamp in the top bag 9.No.2336657 is described as british patent specification, and this book lamp can comprise light emitting diode, battery and exercisable driving circuit.Ruler itself can be made with thin cardboard as shown in Figure 5 is folding, and blade part 11,12 and 13 is folded on the blade part 14, with glue these parts is sticked together again.The situation of book lamp is that LED 1 is embedded on the cardboard, makes the book lamp can be suspended on reader position easy to use.The end 15a of chi or book lamp can be on pivot shown in Figure 6 some 15b rotate, be pivotally mounted on Fig. 7 and the bookmark location shown in Figure 8.
As shown in Figure 1, wheel 16a, 16b, 16c, 16d and 16e are outstanding from the limit, left side of the bookmark between front cover 1,2.As shown in Figure 7 and Figure 8, the described wheel around the pivot 17a that is fixed on the primary seal face 1,2 rotated.The message that is printed on the wheel can show in window 18 and 19.In this example, the fundamental purpose of wheel provides a kind of method that allows the last read page of user record.In the present embodiment, the numeral of printing 0-9 in the positive side of wheel 16a, 16b, 16c and 16d, wheel is rotatable until showing corresponding digital at window 18.The numeral that the combination of four windows 18 is showed is corresponding to the number of pages of the last read page of bookmark insertion.In the present embodiment, Zui Da write down number of pages is 9999.Obviously, the quantity of wheel and window can change, to be fit to the type with the books of bookmark.Wheel 16e comprises the reader and stops to read information in which part of page, selects this information by rotor wheel, and shows these information at window 19.The suitable example of informational message is to go up a left side, go up right, bottom left and go up right.
Fig. 7 represents half-finished embodiment that can make bookmark.These semi-manufacture can be made by hard basically cardboard or other suitable flaky material, and semi-manufacture are made up of preceding primary seal face that folds along fold line 23 and back primary seal face 1,2.Back primary seal face 2 has from the outstanding aileron part that will fold 24,25 and 26 of back primary seal face.Wheel 16a, 16b, 16c and 16d are installed on the pivot 17a, and ruler is installed on the pivot 15a.Certainly, pivot can be replaced by one-step mould, and perhaps if use plastics to replace making half-finished cardboard, then projection can be formed by plastic plate.In this example, wheel is made by thin cardboard, and the wheel limit of wheel overlaps mutually.Aileron 24 is folded on the back primary seal face 2 along the line, and rectangular 25 and 26 fasten wheel 16 and ruler 10.The recess of aileron 24 is stretched in rectangular 25 end, constitute a plurality of parts that limit bag 3, and their side limits by rectangular 25.With glue part 24,25 and 26 is bonded on the preceding primary seal face.
Fig. 9 b is the view of the right edge of bookmark.Engrail can be done in the wheel limit of wheel 16a, 16b, 16c, 16d and 16e, makes things convenient for the user to rotate with hand.Wheel 16 can be made of plastic.
Figure 11 represents four different bookmark embodiment, and wherein embolus 5 has different size.Put into the size of size Selection bag of the advertisement of bag as required.Figure 11 a represents the bag with same size shown in Fig. 1 and 2.The bookmark of Figure 11 b has the bags of three dresses advertisement, and wherein two bag 5a and 5b are less, and a bag 28a is a medium size.Figure 11 c illustrates the bag of two middle-sized dress advertisements.Figure 11 d represents to have a bookmark of adorning the sack of advertisement.Therefore, half-finished structure can change among Fig. 7, makes the bag of different size varying number.
Figure 12 represents another embodiment of bookmark.Figure 12 a and 12b represent the preceding front cover and the back front cover of bookmark respectively.The front surface of bookmark has advertisement relevant with books or cue mark (not shown) with the rear surface.The arrow of four kinds of different colours draws.The color dyes of square frame according to each arrow arranged at the top of bookmark and bottom.Specific part when each arrow points books opens, promptly verso-the first half 30, recto-the latter half 31, recto-the first half 32, verso-the latter half 33.
Figure 13 illustrates how this bookmark uses.When the reader finishes to read, when he writes down last reading row 42, the side of bookmark is put into the spine 43 of books 44, and suitable arrow alignment is read row 42 at last.As shown in figure 14, when closing books, one among the painted square frame 34-41 will be outstanding from the top or the bottom of books, and indication is corresponding to the color of suitable arrow.In this example, the reader top of page on the right stops to read.Therefore, has and aims at the identical color of arrow of last reading row 42 at the appreciable painted square frame of Figure 14.Therefore, even opening before the books, the user knows to translate into which part when they finish to read, and when opening books, the reader just finds translate into that part of, seeks the row of arrow indication again.
This embodiment of bookmark can comprise several bags as described above.The lip-deep arrow of front cover can replace at least some to take turns, and therefore, present embodiment can provide more advertisement layout.
Distributing method
Described bookmark can be used for branch sending advertisement and targeted promotional material.As above the described bookmark that is loaded with advertisement and targeted promotional material of 1-14 can be sent with charge free to the user who buys books or other publication the gratis in conjunction with the accompanying drawings.The sale scheme is introduced below.
Consult Figure 15, issuer 45 comprises distributing and releasing corporation, i.e. the company of setting up according to the law in corresponding area under one's jurisdiction with issued share capital, and the equity of distributing and releasing corporation will describe in detail hereinafter.
Distributing and releasing corporation 45 and publisher 49,50 and 51 (being called the A of publisher, B and C hereinafter) sign a contract 46,47,48.Publisher forms publishing company in a usual manner, publishes books or other publication of a large amount of various different themes fields or classification, and for example children's book is traveled and the gardening books.
Distributing and releasing corporation 45 arranges the advertisement layout on the bookmark is sold to the advertiser.In this example, distributing and releasing corporation 45 uses service broker's sale advertising space of a whole page of advertising agent 59, and as mode alternative or that increase in addition, distributing and releasing corporation 45 also can set up the sales department of the sale advertising space of a whole page in our company.Figure 15 represents two advertisers 60,61, although in fact many advertisers can be arranged.Commercial relations between distributing and releasing corporation 45 and advertising agent 59 are determined by the contract between them 62.
In this example, the manufacturing of bookmark and printing according to the contract 64 are contracted out to printing firm 63 by distributing and releasing corporation 45.Printing firm 63 produces bookmark and advertising information according to the design of distributing and releasing corporation's 45 approvals, and advertisement example edition and other targeted promotional material are specified according to the instruction that receives from advertiser 60,61 by advertising agent 59.Bookmark is made the various version form, corresponding to every kind of books classification a kind of version form is arranged, and printed matter and other details will attract the reader of this particular category as far as possible.
Consult Figure 16, the bookmark supply of material to publisher 49,50 and 51 is coordinated by distributing and releasing corporation 45.Distributing and releasing corporation 45 compiles publisher 49,50 and 51 and prepares to enclose the bibliography of publication of bookmark and the number to be printed of every kind of bibliography, promptly prepares to enclose the information of the bibliography volumes of bookmark.The bookmark of various version aims at attraction and is designed by definite various types of other reader of the bibliography of publication.Provide an example in following form 1, in this embodiment, the version of bookmark designs at the target audience colony of following classification specially: tourism, children, gardening, science and general.In following form 1, enumerate the example of the data of compiling from publisher, the quantity of form 1 expression publisher will (for example, 6 months, continue 3 years with 6 months intervals) as agreed and distributes with their publication in predetermined period bookmark of all categories:
| Classification | The A of publisher | The B of publisher | The C of publisher | Sum |
| Tourism | 10000 | ?20000 | ?50000 | ?80000 |
| Children | 30000 | ?40000 | ?15000 | ?85000 |
| Gardening | 40000 | ?- | ?30000 | ?70000 |
| Science | 5000 | ?60000 | ?20000 | ?85000 |
| Generally | 50000 | ?20000 | ?5000 | ?75000 |
| Accumulative total | 135000 | ?140000 | ?120000 | ?395000 |
Distributing and releasing corporation 45 calculates the quantity of the required bookmark of all categories that will supply with publisher from this piece of data.This information offers bookmark printing trader 63 and advertising agent 59.
The version of the bookmark of all categories of bookmark printing trader 63 production requirements.For example, bookmark can be made as illustrated in fig. 1 and 2, and the identical therewith shape and the bookmark of structure can be used in all listed in the form 1 five classifications.Yet for every kind of bookmark version, the reader of bibliography designs and prints in order to attract in five listed classifications of form 1 separately specially in the content of printing on the front cover 1,2 and other above-mentioned feature of bookmark.And the embolus 5 of putting into bag 3 comprises special advertisement or other targeted promotional material at five classifications, and the example edition of embolus or design are submitted to the printing trader by advertising agent 63, and this will be explained in more detail hereinafter.Like this, advertisement layout can be sold at specific objective colony ground specially according to the classification of publication.
Like this, printing trader 63 produces or obtains embolus 5, and embolus 5 is put into the bookmark of respective version, supplies to the bookmark of publisher's 49,50,51 respective numbers according to form 1 listed data again.
The 49-51 of publisher puts into their publication with the bookmark of respective version, and the supply of material is to retailer 52,53, to be sold to the user.As mentioned above, for the books of the package dress of contracting, bookmark can be put into when contracting the package dress doing.Perhaps, bookmark can just not be inserted in the page when also contracting the package dress.Bookmark also can be supplied respectively with books, and inserts in the books in the point of sale.
Figure 17 represents that the fund relevant with the distribution of bookmark flows.The advertisement layout defrayment that advertiser 60,61 buys for them, in this example, advertiser 60,61 pays advertising agent 59.After the expense of advertising agent 59 according to the agreed formula deduction of contract 62 regulations of signing with distributing and releasing corporation 45 itself, the remainder of the income that will obtain from the advertiser is paid distributing and releasing corporation 45.
There are two kinds of patterns in distributing and releasing corporation 45 to the 49-51 of publisher payment.First kind of number of bookmarks (for example, every bookmark price is the n cent) calculating amount of money that payment mode is given indivedual publishers according to supplying, therefore in the example of form 1, the A of publisher will receive the amount of money of the supply of material to 135000 * n cent of its bookmark.This amount of money is less, is used to compensate publisher bookmark is put into books and they are distributed to the additional workload that the retailer does.
Equally, publisher becomes the shareholder of distributing and releasing corporation 45, and they are according to the Gain sharing dividend of distributing and releasing corporation 4.The share-holding share of each publisher 49,50,51 is decided by the volumes that will have the publication of bookmark that they offer distributing and releasing corporation 45.As mentioned above, publisher 49,50,51 signs the contract 46,47,48 that will have the publication volumes of bookmark that publisher promises to undertake of stipulating shown in Figure 15, and the share-holding share of publication is promised to undertake according to their contract and decided.In Figure 18 share-holding share agreement of schematically drawing.The issued capital stock of distributing and releasing corporation is held together by publisher 49,50,51 and other investors 64.In a unrestricted example, other investors hold 75% capital stock, and remaining 25% distributes in the A of publisher, B and C.Each publisher holds X%, the Y% of remaining 25% capital stock of distributing and releasing corporation 45, the share-holding share of Z%, and that wherein promises to undertake among X, Y and the Z contract 46-48 according to publisher and distributing and releasing corporation 45 decides with the relative populations of bookmark in its publication.Like this, the dividend that may receive of publisher individually depends on their involvement level with bookmark in its publication.This arrangement can be encouraged publisher's distribution bookmark.
This arrangement is to advertiser's very attractive, be the reader of particular category of books and the advertising media of layout because the bookmark of different editions all provides at specific user colony, so the advertisement page can focus on one's body these readers especially.
Obviously, described distributing method is had various modifications and change.For example, be body corporate though issuer is introduced, it can be the entity of organizing by different way, for example, and partnership business, limited liability part-nership or sole trader.And what participation was signatory can be greater or less than three publishers.
Figure 19 and 20 expressions can be used as another embodiment of apparatus of the present invention of sales promotion device or bookmark.All adopt identical label with parts identical among Fig. 1 and Fig. 2.This device comprises the preceding primary seal face 1 and the back primary seal face 2 of the general common extension of mutual overlapping.In the present embodiment, forward and backward primary seal face the 1, the 2nd, rectangle, make by flaky material (for example cardboard), generally have identical overall shape and size.Forward and backward primary seal face 1,2 has outside surface, on the outer surface above to print attaching the suitable literal and the legend (not shown) of books of bookmark in conjunction with the described mode of Fig. 1 and 2.
Bookmark also is included in the several portions of conduct bag 3 between the forward and backward primary seal face 1,2, and as shown in figure 20, bag 3 has the opening that is positioned at along a left side vertical peripheral 1a, the 2a of front cover 1,2.Each bag has opening 3a at peripheral 1a, the 2a of front cover 1,2.The recess 4 of each bag opening 3a makes that to extract in the bag article more convenient.Each bag 3 has back 3b relative with opening 3a and side 3c between front cover 1,2, shown in the dotted line of one of them bag.Described in conjunction with Fig. 1 and Fig. 2 as mentioned, bag 3 comprises being loaded with advertisement and/or the embolus 5 of targeted promotional material is provided at target audience colony.Advertisement can comprise printed matter, above all can adopt in conjunction with the described any example of Fig. 4.
For example, Figure 21 represents the another embodiment of embolus 5.Embolus can form the pamphlet with forward and backward front cover 6a, 6b and some page 6c, 6d etc. with rectangular card Paperboard cutting and folding making.Embolus 5 generally has the bag 3 identical size and dimensions with bookmark.In the both sides of inserting front cover 6a, 6b with on page 6c, 6d etc., can print cue mark.
The preceding primary seal face 1 of bookmark comprises the window 8 that the reader can be checked be placed on the article in the bag, and article itself can be made and have and legend that corresponding window is aimed at or similarly show, and is described in conjunction with Fig. 1 and 2 as mentioned.
Shown in Figure 19 and 20, described device also can have top bag 9 between forward and backward front cover 1,2, be used to put into attractive or useful articles or other project to the reader, the folding chi 10 or the forearm made from cardboard that can stretch for example, the forearm that can stretch have the book lamp of thin slice battery (not shown) power supply.
Device shown in Figure 19 and 20 has wheel 16, and the function of wheel is general with identical in conjunction with the described function of Fig. 1 and 2.On a side of wheel, print cue mark, show by window 18 on the preceding front cover 1 and 19.When this device was used as bookmark, wheel 16 can be used for providing the method for the last read page of user record.Taking turns on 16 the positive side at each can press figure 0-9, the last reading number of pages of can rotor wheel showing books until window 13.Wheel 16e comprises the information that the reader stops to read which part of read page in the end, by rotor wheel until in window 19, showing suitable message.On wheel 11 trailing flank, can print out of Memory, in each window 20 of the back front cover 2 of bookmark, show.
Wheel assembly
Figure 22 a and 22b represent the ingredient of respectively taking turns 16 assemblies of one embodiment of the invention.Shown in Figure 22 a one of them taken turns 16 and is generally discoidally, has the axis hole 65 that is positioned at the center, and axis hole 65 inserts for the minor axis shown in Figure 22 b 66, and minor axis 66 has taper shape, and the diameter of its end face 67 is greater than the diameter of end face 68.Shown in Figure 22 c, end face 68 is fixed on the inside surface of preceding front cover 1 of the substrate that rotates as wheel.Minor axis 66 is holded up from the substrate that is provided by front cover 1, and the rotating shaft X-X ' of wheel 16 is provided.The radius r of the end face 68 of close front cover 1
1Radius r less than distal portion
2The radius r that the effective radius of the axis hole 65 of wheel 16 is a bit larger tham the close end 67 of minor axis
1, and less than the radius r of distal portion 68
2
By the method for for example pasting minor axis 66 is fixed on the substrate 1, will takes turns 16 again and press fit on the minor axis 66, make that wheel 16 can rotate around the axle X-X ' of minor axis 66 on substrate 1.The elasticity of the material of the radius of the close end of minor axis 66 and the radius of distal portion and axis hole 65 and minor axis 66 and wheel 16, make when wheel press fit on the minor axis, axis hole 65 peripheries of wheel 16 flexibly are out of shape, allow the distal portion 67 of minor axis pass, and fastened on minor axis, make wheel 16 to rotate around axle X-X '.
The inward flange 69 of wheel 16 axis hole 65 is done engrail, thereby easy elastic deformation when being press fit on the minor axis 66 also makes and may be buckled on the minor axis firmly.Therefore, wheel 16 can rotate with hand, but take turns 16 with minor axis be frictional fit, prevent to be free to slide.Therefore, the user can rotor wheel 16, the cue mark on the wheel is alignd with window 18, and after this remain on desired location, and can at will not leave positions aligning.Minor axis 66 is equal to, or greater than the axial width of wheel 16 in the length of axial X-X ', makes wheel to rotate but can not produce tangible friction force on the surface of front cover 1, and this hereinafter can be clearer.
In the embodiment shown in Figure 22 a, the inward flange 69 of axis hole 65 has regular polygon.This shape causes axis hole 65 that maximum gauge and minimum diameter are arranged, and wherein maximum gauge is substantially equal to the diameter of the distal portion 67 of minor axis 66, and minimum diameter is substantially equal to the diameter of the close end 68 of rotor wheel assembly.The typical dimensions value is that the diameter of the distal portion 67 of minor axis is 8.00mm, and the diameter of the close end 68 of minor axis is 7.8mm.The overall diameter of wheel can be 32mm, and the mean diameter of zigzag axis hole 69 can be 7.9mm.Minor axis is 1.00mm in the typical thickness of axial X-X ', and wheel is 0.34mm in axial typical thickness.In one embodiment, polygonal shaft hole 69 is provided at the minimum and maximum radius size on the X-X ', and minimum dimension is less than the radius of the distal portion 67 of minor axis 66, and full-size is greater than the radius of the close end 68 of minor axis 66.
Four wheels 16 of each minor axis 66 before Figure 23 schematically draws and is contained on the primary seal face 1.All minor axises 66 stick on the front cover 1, have press fit on the minor axis 66 and take turns 16.Recess 4 makes can be from bookmark side rotor wheel.Taking turns 16 as seen from Figure 23 is thinned to and is enough to mutual overlapping.
Assemble method
Figure 24 represents to make half-finished embodiment of bookmark.Semi-manufacture can for example be made through punching press with cardboard or other suitable flaky material.Semi-manufacture shown in Figure 24 are not used in the part 9 of putting ruler or book lamp 10, but push up bag 9 if desired, and semi-manufacture can easily be adjusted.Semi-manufacture can print before assembling and cut out.
Described semi-manufacture are made up of the forward and backward primary seal face 1,2 that connects along fold line 23.Before primary seal face 1 have thus outstanding along fold line 72,73 folding first and second fitting parts 70 and 71.Also have as shown in figure 25 gib block and barrier rib 74,75 to be used for limiting the bag limit.At the zone of first fitting part 70 76 cementings, gib block 75 is sticked on respectively on the zone 76, thus the side of definite bag.Similarly, 71 zone 77 cementings in the fitting part stick on barrier rib 74 on the zone 77, thereby are used for determining the back 3b of bag when the assembling bookmark.Also have a barrier rib 75 can stick on zone 78.
In addition, before minor axis 66 usefulness glue are bonded on the zone 79 of medial surface of primary seal face 1.Next step is that glue is coated in the exposing surface that sticks on the gib block 75 on the zone 76, first fitting part 70 is folded towards preceding primary seal face 1 along fold line 72 again, thereby constitutes bag.Figure 26 represents the semi-manufacture after the wheel of barrier rib, gib block and the inside is fixing.And first fitting part 70 partly folds towards preceding primary seal face 1 along fold line 72.And then gib block 76 is sticked on the inside surface of half-finished front cover 1, thereby the bag in definite bookmark.
Figure 27 represents embolus 5 is put into the method for bag 3.This method comprises puts into bag with the back 3b from bag of embolus shown in arrow 80 earlier, rather than puts into from the opening 3a of bag.This method guarantees than put into bag assembling quickly from opening 3a, because when embolus 5 inserts from the back, before primary seal face 1 can be used as spigot surface, and need not when attempting embolus put into bag by opening 3a, requirement accurately is placed in embolus between the forward and backward primary seal face 1,2.
More particularly, the semi-manufacture of the part assembling that the direct labor will be as shown in figure 27 are placed on the surface level, and bag is towards upwards, when with embolus when the front cover 1 upper edge direction of arrow 80 slides into bag 3, apply downward power towards 1 pair of embolus of preceding primary seal face again.The inside surface of front cover 1 makes embolus 5 enter bag as spigot surface like this.Therefore, embolus 5 can quick and accurately insert bag.
Figure 28 represents next step of manufacture process, will take turns 16 and be contained on the bookmark semi-manufacture in this step.In conjunction with Figure 22 and 23 described, will take turns 16 and press fit on the minor axis 66 mutually with overlapping as mentioned.Before second fitting part 71 will be folded to during primary seal face 1, the surface in barrier rib 74 and 75 is in zone 77 and 78 and zone 81 cementings corresponding with distal portion 67 positions of minor axis 66.As shown in figure 29, second fitting part 71 along the line 73 is folded on the preceding primary seal face 1.Limit the back 3b of each bags at zone 77 barrier rib 74, guarantee that embolus is contained in the bag and can not run into wheel.Shown in the shadow region of Figure 29, on the inside surface of front cover 2, apply glue, along the line 23 with front cover be folded to before primary seal face 1.What Figure 30 represented to watch from behind just will adhere to the bookmark of being done before the fitting part 70,71 that has assembled at front cover 2.
The optional embodiment of Figure 31 and 32 expression minor axises 66.Figure 31 represents the embodiment of the minor axis 66 that resilient material is made, and this minor axis is generally cylindrical, and the close end of minor axis and the radius of distal portion equate basically, and greater than the radius of the axis hole 65 of wheel 16.Minor axis 66 typically uses glue to be pasted and fixed on the substrate that is provided by front cover 1.When will taking turns 16 when pressing fit on the minor axis, the power that applies is on the periphery of axle, and the resilient material of axle 66 can elastic deformation, thereby wheel is inserted on axle.Wheel 66 can not be out of shape significantly being press-fitted process itself.When installing, the radius of the middle body of minor axis 66 is compared with the radius of close end shown in Figure 31 b and distal portion and has been dwindled.Therefore, wheel is buckled on the minor axis, can rotate around axle X-X '.The resilient material of minor axis 16 can easily rotate the surface that slip is provided for taking turns 16, makes as long as the grasping wheel just can be used the hand rotor wheel a little, makes to remain on its original angular turn position when decontroling the hand hour wheel.
Shown in Figure 32 A, in another embodiment, minor axis 66 is made has recessed cylindrical side 82, makes the radius of the close end of minor axis and distal portion greater than the radius of middle body.Minor axis 66 can fasten with glue and be fixed on the substrate 1.When wheel 16 press fit on the minor axis 66, wheel 16 and minor axis 66 boths understood elastic deformation, thereby wheel is buckled in the central authorities of minor axis shown in Figure 32 B.Wheel 16 can rotate around axle X-X '.According to present embodiment, minor axis 66 usefulness cardboards, paper or plastics are made.In the present embodiment, the shape of minor axis is provided at the clearance between wheel and the substrate.The friction force between wheel and the substrate is reduced in this clearance, feasible rotor wheel easily.
Other embodiment
Figure 33 represents another embodiment of this device, and Figure 34 represents to constitute the employed semi-manufacture of this device.This device comprises forward and backward front cover 1,2, and as mentioned above, forward and backward front cover 1,2 comprises the bag 3 of the embolus 5 of packing into.As mentioned above, the wheel 16a-d that is fixed on the minor axis 66 cooperates with window 20,21,22.Window 18 is used for showing the article in the bag 3.
Adopt with reference to the described basic similarly method of Figure 24-30, this device is made with semi-manufacture shown in Figure 34.Has main fitting part 82 at semi-manufacture shown in Figure 34.This device has four bag 3-1 that are limited between the barrier rib 75 ... 3-4.Barrier rib 74 is located at the back of each bag.
Bag 3-1, it has front 3a and back 3b.Sealing 83-1 extends in the back of bag 3-1, and corresponding sealing 82-2,3,4 is in bag 3-2,3,4 back.
In order to assemble this device, will take turns 16 in the above described manner and be placed on the minor axis 66 that before is bonded at front cover 2.After this, fitting part 82 along the line 73 is folding, thus overlap on back front cover part 2.At the distal portion of axle 66 layer that on bar 74,75, applies glue, make that when fitting part 82 is folded on the front cover 2 fitting part 82 makes axle locate and cover wheel.And, as shown in figure 34, forming bag 3 between the bar 74,75 and between fitting part 82 and front cover 2 in the right side of front cover 2 part.By entering opening 83-1 ... 83-4 can reach the back 3b that enters bag.Embolus 5 is by entering opening 83-1 like this ... 83-4 inserts, and uses folding fitting part 82 as spigot surface.
Hereinafter the electronic package of more detailed introduction can be placed on the overlapping shadow region 83 on the front cover 2 of back.This is corresponding to the bag district 9 in the first preceding example.Electronic package can be placed on the front cover 2 before 82 folding the putting in place of fitting part, was after this kept putting in place by the flap 84 that constitutes a semi-manufacture part, and flap 84 can be folded, and covers electronic package, and electronic package is remained on the interior appropriate location of this device.The shadow region 86 of fitting part 82 overlaps on zone 83 on the front cover when folding.
Along the line then 23 folding positive front covers 1, overlapping is reentering on the part 82.Front cover 1 pasted put in place, therefore, just sealed up, thereby will insert article 5 and be firmly held in the bag to the opening 83 that enters of back open-bag 3.The medial surface top shadow zone 87 of front cover 1 overlaps on the shadow region 85 of front cover 2, limits the zone 9 of putting into electronic package.
Another version of this device of Figure 35-37 expression.This version has two bigger pockets of opening 8, shows the details of inserting article 5-1,5-2, as shown in figure 37.This device also has the 3rd pocket 9, as shown in figure 35, puts into another and insert article 5-3 in this pocket 9, as shown in figure 37.Structure of this device shown in Figure 35-37 and assembling usually are similar in conjunction with described structure of Figure 24-30 and assembling, and corresponding part is marked with identical label.Consult Figure 37, this device constitutes as the sales promotion instrument relevant with health care, and the suitable pattern relevant with health care is printed on the front cover 1,2.This device can be used as free gift, for example is placed in the mail-mail advertising of health insurance company or for example is placed on mailing to give in insurer's the premium of insurance update notification.This device can be used as bookmark or as just sales promotion device.In this example, insert the free sample that article 5-1,5-2 are equipped with disinfecting towel and mackintosh, and article can be clear that by window 8 in the pocket.Pocket 9 is equipped with also has one to insert article 5-3, and disposable thermometer is housed in this example.
Electronic package
Figure 38 represents that an example will be enclosed in the electronic package in the zone 9 of this device.This electronic package comprises circuit board 88, integrated circuit (IC) semi-conductor chip 89 and LED 2, planar metallic key switch 90 and the sound-producing device 91 installed on circuit board 88.LED2 can be by the drives of above-mentioned GB2336657 introduction.(POB3353, paper battery 92,93 power supplies of Israel49130) making are although also can use traditional general flat battery by Power Paper Ltd for this circuit.The circuit of electronic package as shown in figure 39.
Consult Figure 33 and 34 again, LED 2 is used for through the hole 94 of positive front cover 1 luminous.Keyswitch 90 can use manual manipulation by the forward and backward primary seal face 1,2 of extruding, make this device be pressed during switch 90 realize electrical connections.Perhaps, switch 90 can be a bistable device, can connect and interrupt in operation in succession.
Whether in another embodiment, chip 89 is made and is comprised the integrated gas analyzer, is used for analysis user and breathes alcohol content, measure the user as alcoholimeter and be fit to drive.In another embodiment, chip 89 can comprise radio, clock and counter.Can make various modifications to structure shown in Figure 38, for example, paper battery is not to have simple rectangle, but can be configured to the whole space of holder 9 or between front cover 1,2 somewhere, thereby the battery capacity of this device is increased.And, also can printed battery be set in the inboard that reenters part 82 and/or forward and backward front cover 1,2.
The RFID label detects
In another embodiment, the electronic package in holder 9 is configured to detect radio-frequency (RF) identification (RFID) label, and radio-frequency (RF) identification (RFID) label can be placed in user's luggage, makes the user can determine for example position on the travelling belt of airport of luggage.
Consult Figure 33, in this example, be contained in the RFID label that insertion article 5 in the pocket 3 contain self-adhesion, the user can take out the RFID label, sticks on the luggage articles for use.RFID label itself is well-known, and an example is exactly the TI-rf ID TI label that Texas Instrument company makes, and operates in the 13.56Mhz frequency band according to international standard ISO15693.Label 5 has one deck self-adhesive layer that is stamped lining paper, can tear lining paper off, and label is sticked on the luggage articles for use.
Figure 41 indicates to put into the circuit of the electronic package of holder 9, and its general circuit with Figure 39 is similar, just adds antenna 95, searches the recall signal of pulse and reception RFID label in order to transmission.
Known in the prior art, the RFID label is programmed to have other code, and therefore, when searching with the RF pulse, label sends the recall signal corresponding to this code.Antenna 95 detects the RFID recall signals, in addition demodulation of circuit 89, and the storing value corresponding with being stored in the code that constitutes on the label that inserts article 5 is relatively.
Figure 40 represents the use of RFID label recognition system.This device 100 is hand-held by near the users that stand in the baggage conveyor 101, and parcel 102,103 transmits on baggage conveyor along direction of arrow A.Before travelling, the user takes out one of them RFID label 5 shown in Figure 33 from pocket 3, and label is sticked on the luggage case 102.In order to find luggage case 102 when the end travel on baggage conveyor 101, the user presses switch 90, searches pulse thereby make IC89 send RFID.When luggage case 102 shifted near this and installs 100, RFID label 5 sent distinctive recall signal.Recall signal is received by antenna 95, and is sent to IC89, and by in addition demodulation of IC89, and the corresponding storing value of the digital code of the RFID label that is had with this device relatively.When this situation took place, sound-producing device 91 sounding and/or LED2 were luminous, notify user's luggage case 102 near this device 100.
Can make many modifications for described rfid system, for example, as shown in figure 38, the airport can have oneself the RFID detection system by transponder 104 control.In this occasion, this device 100 may operate at the mode of receiving only, and under this mode, excites the response of RFID label by transponder 104, rather than by this device oneself excitation.This scheme has significantly reduced the power consumption of this device 100, thereby extending battery life.
In another was retrofited, device 104 sent data to the RFID label and also receives from the next data of RFID label, again the data that receive is sent to another station (not shown).In this occasion, this device 100 can be configured to eavesdrop from installing 104 data that send and need not directly to search recall signal from the RFID label.
Construction of switch
Figure 42 and 43 expressions are used for alternative structure of the paper battery of this device.Holder 9 comprises first and second paper batteries 92,93 of overlapping, and paper battery generally can be in conjunction with Figure 38 and 39 described these types.Paper battery 92,93 has other positive and negative electrode end of branch as shown in the figure, and each battery rated voltage is 1.5 V.Battery 92,93 overlaps mutually on the contrary with adjacent polar end.LED 2 is connected the opposite polarity end of two batteries 92,93.Power spring contact chip 105 is fixed on the negative pole end of battery 92.LED's is luminous by pressing forward and backward front cover 1,2 with hand, thereby battery 92,93 is pushed mutually towards direction of arrow P.Like this, contact chip 105 is electrically connected to the positive terminal of battery 93, thereby connects the circuit of LED2, thereby connects led lighting.The natural elasticity of front cover 1,2 and spring contact plate 105 is guaranteed to disconnect when hand this circuit when front cover is withdrawn.This scheme provides convenience cheap again push-button switch structure.Figure 42 can change into 43 structure and comprising in conjunction with circuit board 88 shown in Figure 38-41 and relevant circuit component.
Figure 44 and the another kind of construction of switch of 45 expressions.This structure is used oblate lithium battery 106, at its relative circular surface positive and negative polarity end is arranged.Battery 106 is fixed on folding rectangular plastic film 107, and the surface of plastic sheeting 107 has printed circuit pattern 108,109,110.Pale brown look LED 2 Plane Installation are on plastic sheeting 107, and its two ends are connected with printed circuit pattern 109,110 respectively.Pattern 110 also is connected with a polar end of battery 106.Another polar end of battery 106 is connected on the circuit pattern 108, and this circuit is connected by switch region S.During fabrication, plastic sheeting 107 is folded into flat bag, inserts in the holder 9 of this device.One of them is taken turns 16 and becomes the rotating switch with switch contact 111.Wheel 16 rotates between two folded parts of plastic sheeting 107, thereby brings switch contact 111 into switch region S.When being in such position, switch region S constitutes electrical connection between circuit pattern 108,109 ends, and contact chip 111 is via the circuit between two battery polar ends of LED2 connection.
As shown in figure 44, wheel 16 switch motion can be used to operate in this device other electronic installation (not shown), window 112 can be provided with to such an extent that cooperates with sign 113 on the wheel 16, indicating 114 connections of 113 aligning cue marks and turn off each circuit by making.For example, this device can comprise receiver circuit or aforesaid RFID circuit, can provide corresponding contact chip to sort circuit, contact chip 115 for example shown in Figure 44 on wheel 16.This contact chip is configured to cooperate with another fixed contact piece (not shown), makes that this adjunct circuit in this device is switched on.
Bookmark need not constitute form as described herein, can use other bookmark design.And bookmark need not be made various version, can provide identical advertising information to all different types of bibliographys.And bookmark needn't necessarily be that distributed for free is given the user, also can directly supply and sell with the price of non-zero to the retailer.
Alternative use-pattern
Bookmark as herein described also can be as having the sales promotion instrument that inserts article or advertising information at the sales promotion of specific promotion plan.This sales promotion instrument need not be supplied with books in the point of sale as mentioned above like that, can change in the news conference of any new product or service and for example distributing as free gift.
For example, this device can be used as the sales promotion instrument, is included in the so-called gift package to the traveller.Plane ticket or other travel document can be housed in the gift package.Device of the present invention can be used as the sales promotion instrument of pointed advertisement, and Promotional Items are placed in the pocket as inserting article.For example, airline can comprise the sample that tax deduction is bought article and insert article with tax-free service on the advertising page sales promotion course line on this device.
So far Xu Shu bookmark is an example with five rotor wheels and four pockets mainly.Yet very clear concerning the reader who is familiar with present technique, this device can be assembled into wheel and the pocket with any feasible quantity.And the present invention does not limit the pocket described among the above-mentioned bookmark embodiment and the size of wheel.In order to be fit to different size pockets and device, half-finished details can be revised.
In addition, the present invention is not limited to be used in the bookmark assembly that is printed on advertising information.In conjunction with Fig. 7 and 8 or the described semi-manufacture of Figure 24-30 can as and the irrelevant advertising media of bookmark, perhaps can be used as novel article in modified back, wherein pocket is formed Photograph stand etc., is imprinted on information-related date or countdown to the important particular event of the user of novelty article on the wheel.And the rotor wheel assembly can be used for toy separately.
Claims (60)
1. one kind as bookmark or be used for the sales promotion purpose and show sales promotion and the device of advertising message, and described device comprises:
By the first front cover spare and the second front cover spare that flaky material is made, one of them overlaps on another, has the side of common extension at least a portion of the described first front cover spare and the second front cover spare,
At least one bag between the described first front cover spare and the second front cover spare, described bag have the opening that the side by the described first front cover spare and the second front cover spare limits, and described bag is configured to put into the embolus that can take off by the bag opening, and
At least one is taken turns, and is mounted between the described first front cover spare and the second front cover spare moving with hand-screw.
2. according to the described device of claim 1, wherein, at least one front cover spare, be provided with window, show the part when embolus is in bag.
3. according to the described device of claim 1, wherein, comprise a plurality of bags, its opening is arranged side by side and is limited by the side of common extension.
4. according to the described device of claim 1, wherein, described at least one to take turns the side that is mounted to from the described first front cover spare and the second front cover spare outstanding.
5. according to the described device of claim 1, wherein, be provided with window at least one the front cover spare in the described first front cover spare and the second front cover spare, be used for showing information on the wheel according to the angle position of rotation of wheel.
6. according to the described device of claim 1, wherein, described at least one take turns the message that comprises on its both sides and the described first front cover spare and the second front cover spare and also comprise the window that is located at the corresponding position of part of described both sides of taking turns, be used for showing described message according to described angle position of rotation of taking turns.
7. according to the described device of claim 1, wherein, at least one of described front cover spare comprises being positioned and is used for showing two windows from the relevant information of the different piece of wheel.
8. according to the described device of claim 4, wherein, the described wheel is arranged to from the first of the side of the described first front cover spare and the second front cover spare outstanding and described bag opening and limited by the second portion of the side of the described first front cover spare and the second front cover spare, and the first of described side is the relative part of described side with second portion.
9. according to the described device of claim 1, wherein said at least one number of taking turns is a plurality of and a plurality of edges that are configured to have overlapping of taking turns.
10. according to the described device of claim 1, wherein, described at least one take turns and have first side and second side, make in first side and show page number and show other message in second side.
11. according to the described device of claim 5, wherein, described at least one take turns and make demonstration is converted to another data unit from a data unit transitional information.
12. according to the described device of claim 1, wherein, the described first front cover spare and the second front cover spare extend jointly, and form by the semi-manufacture of folding of sheet material.
13. according to the described device of claim 12, wherein, described semi-manufacture comprise the part of being located between the described first front cover spare and the second front cover spare that reenters.
14., wherein, in described at least one bag, comprise embolus according to the described device of above arbitrary claim.
15. according to the described device of claim 14, wherein, described embolus display message, advertisement and targeted promotional material.
16. according to the described device of claim 14, wherein, described embolus is a product.
17. according to the described device of claim 14, wherein, described embolus is the consumer goods.
18. according to the described device of claim 14, wherein, described embolus is the little external member that comprises following article: first-aid applicance, puzzle, cosmetic sample, recreation articles for use or other consumer goods.
19. according to the described device of claim 14, wherein, described embolus is the little external member that comprises apparatus.
20., comprise the chi that can from described device, stretch out according to the described device of claim 1.
21., comprise electric drive circuit according to each described device in the claim 1 to 13.
22. according to each described device in the claim 1 to 13, wherein, also comprise lamp, described lamp comprises light emitting diode, battery and electric drive circuit.
23. according to the described device of claim 22, wherein, described lamp is contained on the extensible arm.
24., wherein, also comprise the battery-driven electronic package between the described first front cover spare and the second front cover spare according to each described device in the claim 1 to 13.
25. according to the described device of claim 24, wherein, described electronic package comprises integrated circuit (IC) chip, light-emitting device and/or sound-producing device.
26. according to the described device of claim 21, wherein, described circuit comprises the RFID detecting device.
27. according to the described device of claim 26, wherein, the embolus in described bag comprises can be by the RFID label of described detecting device detection.
28. according to the described device of claim 27, wherein, described RFID label comprises self-adhesive layer.
29. according to the described device of claim 24, wherein, described electronic package comprises at least one in electric timer, radio devices, counter and the clock.
30. according to the described device of claim 24, wherein, described electronic package comprises the telephone dial tones generator.
31., comprise at least one paper battery according to the described device of claim 1.
32. according to the described device of claim 31, wherein, comprise two paper batteries that the opposite polarity end overlaps mutually, described battery and electric loading are connected in series, can connect selectively by the polar end that on front cover, makes battery by hand, thereby finish the connection of circuit.
33., comprise the rotation electric switch of control circuit work according to the described device of claim 21.
34., also comprise according to the described device of claim 1:
The minor axis of erectting from the first front cover spare, as the described rotating shaft of taking turns, described minor axis has with respect to the close end of substrate and distal portion, the distal portion radius of the described axle of described axis hole radius ratio of taking turns is little, this structure makes described the wheel on the distal portion that can press fit over described minor axis, make that described the wheel is buckled in described axle upward to pivot when being press fit over described axle and go up.
35. according to the described device of claim 34, wherein, described minor axis and described the wheel are configured to like this, when taking turns when pressing fit over described axle and going up described, at least one can elastic deformation in described minor axis and described the wheel.
36. according to the described device of claim 34, wherein, the close end radius of described axle is less than the distal portion radius, and described axle and described the wheel are configured to like this, take turns when being press fit on the minor axis when described, the described wheel along described axis hole elastic deformation, thus make that described the wheel can be around the close end rotation of described axle.
37. according to the described device of claim 34, wherein, described minor axis is a conical butt.
38. according to the described device of claim 34, wherein, described axial width of taking turns is less than the axial length of described minor axis.
39. according to the described device of claim 34, wherein, described axis hole of taking turns has the zigzag inward flange, thus on the distal portion of described minor axis elastically deformable.
40. according to the described device of claim 39, wherein, described axis hole of taking turns has the inward flange of regular polygon.
41. according to the described device of claim 40, wherein, described polygonal axis hole presents maximum radius size and the least radius size on the described axle, and this least radius size is less than the radius of the distal portion of described minor axis, and this maximum radius size is greater than the radius of the close end of described minor axis.
42. according to the described device of claim 34, wherein, described minor axis elastically deformable is so that described the wheel can press fit on the described axle.
43. according to the described device of claim 34, wherein, described minor axis has recessed cylindrical side, to admit described the wheel.
44. according to the described device of claim 34, wherein, the described wheel is configured to and can pivots between the overlapping part of the first front cover spare and flaky material.
45. according to the described device of claim 44, wherein, the overlapping part of described flaky material comprises the part that reenters of along the line folding and the described substrate on the distal portion of minor axis of overlapping, and has the described opening along fold line that therefrom stretches out of taking turns.
46. according to the described device of claim 34, wherein, the described wheel with described minor axis made by flaky material.
47. according to the described device of claim 34, wherein, the described wheel with described minor axis made by paper, cardboard, plastics or fiberboard.
48., be included in described cue mark and the otch on the first front cover spare of taking turns printing, to show cue mark selectively according to the described rotation of taking turns according to the described device of claim 34.
49. according to the described device of claim 34, comprise a plurality of described minor axises and a plurality of described wheel, wherein the second front cover spare is made of the outer sealing surface spare of described device.
50. according to the described device of claim 49, wherein, described peripheral overlaid of taking turns.
51. an assembling is according to the method for each described device among the claim 34-50, comprise the steps: described minor axis is fixed on the first front cover spare, again wheel is press fit on the distal portion of described minor axis, to cause described elastic deformation of taking turns at the axis hole periphery, make described take turns to be enclosed within be buckled in axle when spool last and go up and can pivot.
52. method of embolus being put into the bag of device, described device comprises the first front cover spare and the second front cover spare of common extension, the described first front cover spare and the second front cover spare overlap mutually and make all edges first front cover spare of described device and the side of the second front cover spare form when described device is assembled, described bag have the opening between the periphery of the first front cover spare and the second front cover spare and and the first front cover spare and the second front cover spare between, the relative back of opening in the periphery of described device, described bag is configured to make it possible to insert removable embolus by described opening, described method comprises the steps: to constitute the first front cover spare and the second front cover spare, thereby the passage of the back that arrives described bag is provided; Embolus is seated on the part of one of them the front cover spare between the periphery of the back of described bag and one of them front cover spare, and as the spigot surface in embolus being imported bag embolus is put into bag by the back with the part of described one of them front cover spare; And the back sealed.
53. according to the described method of claim 52, wherein, described device comprises that first reenters part, in order to limit the side area of described bag, described method comprises the steps: to reenter part covering on its part constituting first on the first front cover spare, thereby limits the side area that extends to the described bag of back from opening; Use not by first surface that reenters the first front cover spare that part covers as described spigot surface, the guiding embolus inserts the bag from the back.
54., wherein, reenter between the part and the first front cover spare first barrier rib be set, to limit the side area of bag according to the described method of claim 53.
55. according to the described method of claim 54, wherein, comprise with barrier rib stick on the first front cover spare and first reenter the part on step.
56. according to claim 53,54 or 55 described methods, wherein, described device comprises that second reenters part, and comprises the steps: that formation second reenters part on the first front cover spare, to have put into bag rear enclosed back at embolus.
57. according to claim 53,54 or 55 described methods, wherein, described first reenters part is connected with the first front cover spare, and its configuration step comprises folding described first and reenters partly to cover on the first front cover spare.
58. according to the described method of claim 57, wherein, comprise the steps: after described embolus has been put into bag, place the second front cover spare it is covered on the first front cover spare.
59. according to the described method of claim 58, wherein, the second front cover spare is connected with the first front cover spare, comprises the steps: that the folding second front cover spare covers on the first front cover spare it, and by pasting the second front cover spare is located.
60. according to the described method of claim 59, wherein, the first front cover spare and the second front cover spare reenter part and second with described first and reenter and partly made by continuous flaky material.
Applications Claiming Priority (5)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| GB0324783.0 | 2003-10-23 | ||
| GB0324783A GB2407298A (en) | 2003-10-23 | 2003-10-23 | Bookmarks with information pockets and wheels |
| GB0416503A GB0416503D0 (en) | 2004-07-23 | 2004-07-23 | Improved device for use as a bookmark and for promotional purposes |
| GB0416503.1 | 2004-07-23 | ||
| PCT/GB2004/004485 WO2005043429A2 (en) | 2003-10-23 | 2004-10-21 | Device for use as a bookmark or for promotional purposes |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1867959A CN1867959A (en) | 2006-11-22 |
| CN1867959B true CN1867959B (en) | 2010-12-22 |
Family
ID=29595710
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2004800297972A Expired - Fee Related CN1867959B (en) | 2003-10-23 | 2004-10-21 | Device for use as a bookmark or for promotional purposes |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN1867959B (en) |
| GB (1) | GB2407298A (en) |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8881895B2 (en) * | 2010-07-30 | 2014-11-11 | Samplemax, Inc. | Apparatus and method for distributing samples |
Citations (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US1951022A (en) * | 1932-04-12 | 1934-03-13 | Hans P Iverson | Dial register for telephone numbers |
| US2222272A (en) * | 1940-11-19 | Calculator | ||
| US3226022A (en) * | 1963-04-08 | 1965-12-28 | Walthers Otto | Game scoring indicator |
| US3992795A (en) * | 1975-05-16 | 1976-11-23 | Rettig John F | Stick-on telephone number reference list holder for handsets |
| US4048477A (en) * | 1975-12-19 | 1977-09-13 | Daniel Comstock Hungerford | Weight control calculator |
| US5377612A (en) * | 1993-12-10 | 1995-01-03 | Catalano; John P. | Devices for marking a page of a book and for indicating the number of such page |
| US5462006A (en) * | 1994-03-11 | 1995-10-31 | Thiruppathi; Devaraj | Bookmark |
| US5577918A (en) * | 1993-02-05 | 1996-11-26 | Crowell; Christopher S. | Multi-purpose, universally applicable re-recordable, audible, message delivery system |
| US6275142B1 (en) * | 1998-09-15 | 2001-08-14 | International Business Machines Corporation | Interactive enhancement for printed books |
| US6409360B2 (en) * | 2000-04-18 | 2002-06-25 | Patricia Anne Contant | Metro card holder, map, light and clock |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB1292887A (en) * | 1970-05-16 | 1972-10-18 | Roger Malcolm Mcdougall | Bookmarkers |
| GB1337979A (en) * | 1971-04-19 | 1973-11-21 | Kutner M | Bookmarkers |
| GB9805651D0 (en) * | 1998-03-18 | 1998-05-13 | Fitton Ernest W | Automatic page memo |
| US6390015B1 (en) * | 1999-05-25 | 2002-05-21 | Matthew Germano | Bible bookmark and trivia game |
-
2003
- 2003-10-23 GB GB0324783A patent/GB2407298A/en not_active Withdrawn
-
2004
- 2004-10-21 CN CN2004800297972A patent/CN1867959B/en not_active Expired - Fee Related
Patent Citations (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US2222272A (en) * | 1940-11-19 | Calculator | ||
| US1951022A (en) * | 1932-04-12 | 1934-03-13 | Hans P Iverson | Dial register for telephone numbers |
| US3226022A (en) * | 1963-04-08 | 1965-12-28 | Walthers Otto | Game scoring indicator |
| US3992795A (en) * | 1975-05-16 | 1976-11-23 | Rettig John F | Stick-on telephone number reference list holder for handsets |
| US4048477A (en) * | 1975-12-19 | 1977-09-13 | Daniel Comstock Hungerford | Weight control calculator |
| US5577918A (en) * | 1993-02-05 | 1996-11-26 | Crowell; Christopher S. | Multi-purpose, universally applicable re-recordable, audible, message delivery system |
| US5377612A (en) * | 1993-12-10 | 1995-01-03 | Catalano; John P. | Devices for marking a page of a book and for indicating the number of such page |
| US5462006A (en) * | 1994-03-11 | 1995-10-31 | Thiruppathi; Devaraj | Bookmark |
| US6275142B1 (en) * | 1998-09-15 | 2001-08-14 | International Business Machines Corporation | Interactive enhancement for printed books |
| US6409360B2 (en) * | 2000-04-18 | 2002-06-25 | Patricia Anne Contant | Metro card holder, map, light and clock |
Non-Patent Citations (1)
| Title |
|---|
| US 5377612 A,说明书第4栏第45行到第5栏第30行，图1-4. |
Also Published As
| Publication number | Publication date |
|---|---|
| GB2407298A (en) | 2005-04-27 |
| GB0324783D0 (en) | 2003-11-26 |
| CN1867959A (en) | 2006-11-22 |
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