CN1859503A - System and method for realizing electronic advertisement service on cluster network - Google Patents
System and method for realizing electronic advertisement service on cluster network Download PDFInfo
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- CN1859503A CN1859503A CN 200610034940 CN200610034940A CN1859503A CN 1859503 A CN1859503 A CN 1859503A CN 200610034940 CN200610034940 CN 200610034940 CN 200610034940 A CN200610034940 A CN 200610034940A CN 1859503 A CN1859503 A CN 1859503A
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Abstract
The present invention discloses assembly network realizing electronic advertising and method. Said system includes advertising operation desk, advertising centre, mobile switching center MSC, group calling register GCR, and advertisement terminal. Said includes advertising operation desk issuing advertising operating command to advertising centre, advertising centre searching said advertisement correlate advertisement set, in said advertisement set dispatcher identity originating group calling request to mobile switching center MSC, mobile switching center MSC establishing group calling channel, issuing said advertisement to advertisement terminal to realize position area advertisement based issuing. The present invention can play special contents of advertisements to special positional terminal, to realize advertisement content centralized management and maintenance.
Description
Technical field
The present invention relates to the cluster telecommunication service in the communications field, be specifically related to a kind of system and method for on cluster network, realizing electronic advertisement service.
Background technology
By traditional fixedly electronic bill-board, traditional vehicle-mounted or boat-carrying electronic bill-board releasing advertisements, ad content upgrades trouble, and ad content difficult in maintenance is so that ad content upgrades is slow, and advertisement receives object and do not have specific aim, and this ad distribution form effect is also bad.
Television advertising and commercials expense costliness, and advertisement reception object specific aim is not strong, and at the same time, in different positions, receiving advertisement is same content.Can not realize content to the terminal plays particular advertisement of ad-hoc location.
On the digital mobile communication system based on the advertising business of common short message, adopt the principle of point-to-point transmission, efficient is low, serious occupying system resources, realization is very difficult based on the advertising business of terminal location, can not realize the content to the terminal plays particular advertisement of ad-hoc location.
On the digital mobile communication system based on the advertising business of Cell Broadcast Short Message CBCH, can only be to all Cell Broadcast CB advertisements under the MSC, can not can not realize that the distribution effect of advertisement is poor to the content of the terminal plays particular advertisement of ad-hoc location to the designated cell commercials.
More than these traditional ad distribution modes, because of not realizing advertising business based on the zone, such as can not realize terminal receive in the A block near cinema's advertisement, move to the B block and receive near market discounting advertisement, so less pertinence of advertisement, can not satisfy advertisement recipient's specific needs, the distribution effect of advertisement is also unsatisfactory.How on communication system, the advertisement solution that realization can be runed becomes problem.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of system and method for realizing electronic advertisement service on cluster network, and a kind of advertising business solution of runing is provided, and realizes the advertising business in position-based zone.
For reaching described purpose, technical scheme of the present invention is achieved in that
The present invention discloses a kind of system that realizes the e-advertising issue on cluster network, comprises ad distribution operating desk, ad distribution center, moving exchanging center MSC, Group Call Register GCR, advertisement terminal;
The ad distribution operating desk is the operated client at ad distribution center, assigns the operational order of releasing advertisements to the ad distribution center;
The group calling passage is set up in mind-set MSC request in the ad distribution, and sends advertisement to mobile switching centre;
MSC extracts the group calling data from GCR, sets up the group calling passage, sends advertisement to the advertisement terminal.
Described advertisement terminal comprises subscriber identification module SIM, it is characterized in that, the signatory group ID of stores advertisements service-user is used to distinguish different advertisement groups among the subscriber identification module SIM.
Described advertisement terminal is moving advertising terminal, fixation of advertisement terminal or cluster mobile telephone.
Described group of ID reserves when being numbered by trunking communication operator.
Further comprise the SMSC of short message service center in the described system, SMSC and ad distribution center are mutual, transmit the advertisement of short message format.
Further comprise Multimedia Message center MMSC in the described system, MMSC and SMSC and ad distribution center are mutual, store and the advertisement of the form that repeats multimedia news.
The present invention also discloses a kind of method that realizes the e-advertising issue on cluster network, may further comprise the steps:
A, ad distribution operating desk are assigned the operational order of releasing advertisements to the ad distribution center;
The related advertisement group of b, the described advertisement of ad distribution center finding is initiated voice broadcast call VBS request to moving exchanging center MSC;
C, MSC set up the group calling passage, issue described advertisement to the advertisement terminal.
The short message transmission interface of the SMSC of short message service center is called at the ad distribution center, and the advertisement of short message format is forwarded to MSC.
The ad distribution center sends the advertisement of multimedia form to Multimedia Message center MMSC, and MMSC stores and SMSC is arrived in the advertisement of repeating multimedia form.
Among the step a, the operational order that the ad distribution operating desk is assigned ad distribution has dual mode:
Manual issue, the manual interim ad distribution that triggers of ad distribution operating desk; Or
Automatically issue, the time parameter, ad distribution cycle parameter, ad distribution that the ad distribution operating desk is provided with the initial issue of ad distribution at the ad distribution center for the respective advertisement group stops the time parameter of issue, described parameter is preserved at the ad distribution center, and the ad distribution center is triggered ad distribution by timer automatically according to described ad distribution parameter.
Further comprise before the step a, create and the managing advertisement group:
A1, ad distribution operating desk identify the sub-district that is kept at the ad distribution center with group call region ID, send to create the required parameter of advertisement group to the ad distribution center;
A2, ad distribution center send described parameter to MSC;
A3, MSC create the advertisement group according to described parameter in Group Call Register GCR, and described advertisement group data are sent it back the ad distribution center;
Described advertisement group data are preserved at a4, ad distribution center.
Comprise further before the step a that cell list is gathered at the ad distribution center:
During ad distribution center initialization, gather cell information from the trend moving exchanging center MSC; Moving exchanging center MSC returns the jurisdiction district tabulation; Described cell list is preserved at the ad distribution center.
Further comprise before the step a: administer and maintain ad content:
The ad distribution operating desk is sent out edit advertisement, and the incidence relation that sends described advertisement and described advertisement and group call region is to the ad distribution center;
Described advertisement and described incidence relation are preserved in the ad distribution center.
Compared with prior art, the system and method for realizing electronic advertisement service on cluster network provided by the present invention is realized the issue of position-based zone advertisement, and the solution of the advertising business that can run on cluster network is provided.The present invention can taking under the situation of less Internet resources, greatly improve the effect of ad distribution to the terminal plays particular advertisement content of ad-hoc location; Simultaneously, adopt system and method for the present invention,, can upgrade and safeguard ad content more timely the ad content centralized management.
Description of drawings
Fig. 1 is the system that realizes ad distribution on cluster network of the present invention;
Fig. 2 is a collection MSC cell information flow chart of the present invention;
Fig. 3 is establishment of the present invention and managing advertisement group flow chart;
Fig. 4 is the ad content flow chart that administers and maintains of the present invention;
Fig. 5 is a releasing advertisements flow chart of the present invention.
Embodiment
Below in conjunction with drawings and the specific embodiments to the detailed description of the invention.
The system of electronic advertisement service that realizes on cluster network provided by the present invention comprises ad distribution operating desk, ad distribution center, moving exchanging center MSC, Group Call Register GCR, advertisement terminal.Realize the ad distribution in position-based zone, realize centralized management and renewal simultaneously ad content.Bottom is divided into three embodiment explanations:
Embodiment one
With reference to Fig. 1, Fig. 1 is the system that realizes ad distribution on cluster network of the present invention, and this system comprises:
Ad distribution operating desk, ad distribution center, moving exchanging center MSC, Group Call Register GCR, advertisement terminal;
The ad distribution operating desk links to each other with the ad distribution center, is the operated client at ad distribution center, is that the voice at ad distribution center are attended a banquet, the issue operational order;
The ad distribution center links to each other with the ad distribution operating desk, the ad distribution center is that a cover of developing on the Call Center Platform based on computer and telecommunications integrated technology CTI is fit to the system that public's commerce/public service ads is issued, have to call out and insert and service processing function, connect by No.7 signaling and TCP/IP and moving exchanging center MSC, realize the mutual of ad distribution operating desk and moving exchanging center MSC, the database at ad distribution center is preserved cell list information simultaneously, group call region information, advertisement group data and ad content and the group call region information that is associated with described ad content, editor is realized at the ad distribution center, management, the function of releasing advertisements content;
Moving exchanging center MSC control is set up the group calling passage from the calling at ad distribution center, and described advertisement is sent to the advertisement terminal;
Group Call Register GCR storage group calling data provide corresponding group calling data for moving exchanging center MSC in group call establishment process;
The advertisement terminal is made of cluster mobile module and subscriber identification module SIM, and wherein the signatory advertisement group ID of stores advertisements service-user in the subscriber identification module is used to receive described advertisement.
The advertisement terminal comprises moving advertising terminal, fixation of advertisement terminal and cluster mobile telephone, and the moving advertising terminal is fit to be installed on the public transports such as bus, subway, light rail, steamer; The fixation of advertisement terminal is fit to be installed on the fixed buildings of public arena, as hotel, market, open-air occasion etc.
Trunking communication operator reserves an advertisement group ID when numbering, as 400.When professional advertisement terminal is distributed telephone numbers, advertisement group ID burnt in advance put in SIM card, offer professional advertisement terminal.When common cluster user is distributed telephone numbers, can receive the commercial advertisement business with the user is signatory, and advertisement group ID is preset in user's SIM card.To the advertisement terminal of having distributed telephone numbers, also can be by the signatory advertisement group ID that dynamically recombinates.
Embodiment two
With reference to Fig. 1, a kind of e-advertising delivery system is on the basis of the system of embodiment one, between ad distribution center and moving exchanging center MSC, add the SMSC of short message service center, realize the routing forwarding of the short message format advertisement between ad distribution center and the moving exchanging center MSC by the SMSC of short message service center.This kind system mainly realizes the advertisement of short message format.
Embodiment three
A kind of e-advertising delivery system is on the basis of the system of embodiment two, comprises multimedia hub MMSC between ad distribution center and cluster network, and the advertisement of carrying out multimedia form issues.This kind system mainly realizes the issue of the advertisement of picture format and video format.
Adopt advertisement distributing system of the present invention, can taking under the situation of less Internet resources, greatly improve the effect of ad distribution the terminal plays particular advertisement content of ad-hoc location; Simultaneously, ad content is managed concentratedly.
The method that on cluster network, realizes electronic advertisement service provided by the present invention, the ad distribution operating desk is assigned the operational order of releasing advertisements to the ad distribution center; The related advertisement group of the described advertisement of ad distribution center finding is initiated the group calling request with described advertisement group scheduling person's identity to moving exchanging center MSC; Moving exchanging center MSC is set up the group calling passage, issues described advertisement to the advertisement terminal.
Gather the MSC cell information, with reference to Fig. 2, this flow process comprises:
When the ad distribution center is initialized, gather cell information from the MSC that trend connected.MSC returns jurisdiction district tabulation, comprises location area cell number, cell name, geographical location information (longitude, latitude, radius etc.).Cell list is preserved at the ad distribution center, and manages according to actual geographical position, and the visual explicit of electronic chart is provided.
Cell list in being stored in MSC changes, MSC notice ad distribution center, the cell list information that the change of ad distribution center is preserved.
Create and managing advertisement group flow chart, with reference to Fig. 3, this flow process comprises:
A, according to service needed, the ad distribution operating desk is organized into groups the sub-district that is kept at the ad distribution center with group call region ID.Such as: group call region 10001 comprises 460500001758C, 460500001758D, 460500001758E totally three sub-districts;
The advertisement group is created in mind-set MSC request in b, the ad distribution.Carry parameter and mainly comprise group calling type, group call reference, group call region information, priority etc., dispatching desk number.Parameter filling explanation such as following table:
| Carry parameter name | Parameter declaration |
| The group calling type | Select voice broadcast call VBS |
| Group call reference | Be " group call region ID+ advertisement group ID ".As 1001400, group call region ID ' 1001 ' is exactly the ID of top identifying cells marshalling, and advertisement group ID ' 400 ' is exactly the group ID of advertisement terminal unit contractual |
| Group call region information | It is the tabulation of group call region ID (as 1001) corresponding district |
| Priority | Select lower priority |
| Dispatcher's number | The calling number at ad distribution center.During the issue speech advertising, the ad distribution center need be to a group calling of MSC initiation, so when building group, the calling number at ad distribution center oneself is set to dispatcher's identity of advertisement group.Can be arranged to the dispatcher of each group different, also can be the same. |
C, MSC create the advertisement group in GCR, notice ad distribution center, success back;
Information such as the group call region of d, establishment, advertisement group are kept at the ad distribution central database.
According to described step, the ad distribution center also can be deleted certain advertisement group, be revised the cell list of certain advertisement group.
Administer and maintain advertisement, with reference to Fig. 4, this flow process comprises:
A, ad distribution operating desk are each group call region editor short message format ad content, every short message is related with certain group call region ID, perhaps the ad distribution operating desk is the ad content of each group call region making phonetic matrix, and every recording file is also related with certain group call region ID;
Described ad content and the group call region information related with described ad content are preserved in b, ad distribution center.
Concrete ad distribution flow process, with reference to Fig. 5, the form of ad distribution has automatic issue and manual issue dual mode.
Automatically published method is the issue of ad content on the respective advertisement group by operating desk at the issue center at first, and following parameter is set: initial issuing time, disposable issue still are cycle issue, release cycle, stop issuing time etc.; These parameters are preserved at the issue center, trigger described and core net interaction flow automatically by timer, carry out ad distribution.
Manual published method is ad distribution of the manual triggering of operating desk, and operating desk also can be initiated the calling of certain advertisement group by hand, and the advertisement terminal of respective regions is broadcast temporarily.
The concrete mode that realizes the e-advertising issue on cluster network is illustrated respectively with three embodiment respectively.
Embodiment four
Adopt the ad distribution operating desk by issue or manual published method trigger ad distribution automatically, the ad distribution center find earlier voice document advertisement association the advertisement group, initiate a voice broadcast call VBS with dispatcher's number of this advertisement group to MSC, MSC connects advertisement terminal group-calling passage, carries out the speech advertising playback.Because the priority of advertisement is low, whether no matter access success does not need to retransmit, and waits for next time and triggers.
Embodiment five
Adopt the ad distribution operating desk by issue or manual published method trigger ad distribution automatically, the short message transmission interface of SMSC is called at the ad distribution center, SMSC is according to the group short message technology, and the advertisement of short message format is forwarded to MSC, sends to the advertisement terminal.Because the priority of advertisement is low, no matter whether sends success, do not need to retransmit, wait for next time and trigger.
Embodiment six
Adopt the ad distribution operating desk by issue or manual published method trigger ad distribution automatically, the ad distribution center sends the advertisement of multimedia form to Multimedia Message center MMSC, MMSC stores and SMSC is arrived in the advertisement of repeating multimedia form, and the advertisement that sends multimedia form is to the advertisement terminal.
Adopt the method that on cluster network, realizes electronic advertisement service provided by the present invention, realize the issue of position-based zone advertisement, the solution of the advertising business that can run on cluster network is provided.
Claims (13)
1, a kind of system that realizes the e-advertising issue on cluster network is characterized in that, comprises ad distribution operating desk, ad distribution center, moving exchanging center MSC, Group Call Register GCR, advertisement terminal;
The ad distribution operating desk is the operated client at ad distribution center, assigns the operational order of releasing advertisements to the ad distribution center;
The group calling passage is set up in mind-set MSC request in the ad distribution, and sends advertisement to mobile switching centre;
MSC extracts the group calling data from GCR, sets up the group calling passage, sends advertisement to the advertisement terminal.
2, the system as claimed in claim 1, described advertisement terminal comprises subscriber identification module SIM, it is characterized in that, the signatory group ID of stores advertisements service-user is used to distinguish different advertisement groups among the subscriber identification module SIM.
3, system as claimed in claim 2 is characterized in that, described advertisement terminal is moving advertising terminal, fixation of advertisement terminal or cluster mobile telephone.
4, system as claimed in claim 2 is characterized in that, described group of ID reserves when being numbered by trunking communication operator.
5, the system as claimed in claim 1 is characterized in that, further comprises the SMSC of short message service center in the described system, and SMSC and ad distribution center are mutual, transmits the advertisement of short message format.
6, system as claimed in claim 5 is characterized in that, further comprises Multimedia Message center MMSC in the described system, and MMSC and SMSC and ad distribution center are mutual, stores and the advertisement of the form that repeats multimedia news.
7, a kind of method that realizes the e-advertising issue on cluster network may further comprise the steps:
A, ad distribution operating desk are assigned the operational order of releasing advertisements to the ad distribution center;
The related advertisement group of b, the described advertisement of ad distribution center finding is initiated voice broadcast call VBS request to moving exchanging center MSC;
C, MSC set up the group calling passage, issue described advertisement to the advertisement terminal.
8, method as claimed in claim 7 is characterized in that, the short message transmission interface of the SMSC of short message service center is called at the ad distribution center, and the advertisement of short message format is forwarded to MSC.
As claim 7 or 8 described methods, it is characterized in that 9, the ad distribution center sends the advertisement of multimedia form to Multimedia Message center MMSC, MMSC stores and SMSC is arrived in the advertisement of repeating multimedia form.
As claim 7,8 or 9 described methods, it is characterized in that 10, among the step a, the operational order that the ad distribution operating desk is assigned ad distribution has dual mode:
Manual issue, the manual interim ad distribution that triggers of ad distribution operating desk; Or
Automatically issue, the time parameter, ad distribution cycle parameter, ad distribution that the ad distribution operating desk is provided with the initial issue of ad distribution at the ad distribution center for the respective advertisement group stops the time parameter of issue, described parameter is preserved at the ad distribution center, and the ad distribution center is triggered ad distribution by timer automatically according to described ad distribution parameter.
11, method as claimed in claim 10 is characterized in that, further comprises before the step a, creates and the managing advertisement group:
A1, ad distribution operating desk identify the sub-district that is kept at the ad distribution center with group call region ID, send to create the required parameter of advertisement group to the ad distribution center;
A2, ad distribution center send described parameter to MSC;
A3, MSC create the advertisement group according to described parameter in Group Call Register GCR, and described advertisement group data are sent it back the ad distribution center;
Described advertisement group data are preserved at a4, ad distribution center.
12, method as claimed in claim 11 is characterized in that, further comprises before the step a, and cell list is gathered at the ad distribution center:
During ad distribution center initialization, gather cell information from the trend moving exchanging center MSC; Moving exchanging center MSC returns the jurisdiction district tabulation; Described cell list is preserved at the ad distribution center.
13, method as claimed in claim 12 is characterized in that, further comprises before the step a: administer and maintain ad content:
The ad distribution operating desk is sent out edit advertisement, and the incidence relation that sends described advertisement and described advertisement and group call region is to the ad distribution center;
Described advertisement and described incidence relation are preserved in the ad distribution center.
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| CN 200610034940 CN1859503A (en) | 2006-04-06 | 2006-04-06 | System and method for realizing electronic advertisement service on cluster network |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2008116414A1 (en) * | 2007-03-28 | 2008-10-02 | Huawei Technologies Co., Ltd. | Method and system for controlling ad playing and playing ad in one group conversation |
| WO2010051720A1 (en) * | 2008-11-04 | 2010-05-14 | 中兴通讯股份有限公司 | Method and system for enabling message push services |
| CN101909249A (en) * | 2010-08-18 | 2010-12-08 | 中兴通讯股份有限公司 | Method and system for participating in group call |
| CN102045641A (en) * | 2009-10-14 | 2011-05-04 | 巴泽尔·纳斯里·穆什塔哈 | Method and system for advertising on main screen of mobile phone |
-
2006
- 2006-04-06 CN CN 200610034940 patent/CN1859503A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2008116414A1 (en) * | 2007-03-28 | 2008-10-02 | Huawei Technologies Co., Ltd. | Method and system for controlling ad playing and playing ad in one group conversation |
| WO2010051720A1 (en) * | 2008-11-04 | 2010-05-14 | 中兴通讯股份有限公司 | Method and system for enabling message push services |
| CN101742398A (en) * | 2008-11-04 | 2010-06-16 | 中兴通讯股份有限公司 | Method and system for implementing message push business |
| CN102045641A (en) * | 2009-10-14 | 2011-05-04 | 巴泽尔·纳斯里·穆什塔哈 | Method and system for advertising on main screen of mobile phone |
| CN101909249A (en) * | 2010-08-18 | 2010-12-08 | 中兴通讯股份有限公司 | Method and system for participating in group call |
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Open date: 20061108 |