CN1826596A - Methods and apparatus for serving relevant advertisements - Google Patents
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- CN1826596A CN1826596A CN 03822749 CN03822749A CN1826596A CN 1826596 A CN1826596 A CN 1826596A CN 03822749 CN03822749 CN 03822749 CN 03822749 A CN03822749 A CN 03822749A CN 1826596 A CN1826596 A CN 1826596A
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Abstract
The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
Description
Related application
The application's requirement is filed in the rights and interests of the U.S. Provisional Application sequence number 60/413,536 on September 24th, 2002, and this application is hereby incorporated by.
Technical field
Relate generally to advertisement of the present invention, and more specifically, the content that relates to by gray definite target criteria and described advertisement being published medium thereon compares the advertising service that provides relevant.
Background technology
It is known using traditional media such as TV, radio, newspaper and magazine to advertise.Advertiser uses the medium of these types so that make a large amount of audients touch their advertisement (" ads ").In order to touch the easier audient who makes a response, advertiser has used demography research.For example, advertiser can utilize broadcast event to advertise to beer such as football match, and the usage operation sheet is advertised to younger male audience.Yet, even population in use statistical research and about the fully reasonably hypothesis of the typical audience of various medium channels, advertiser recognizes because the target audience is not interested in the advertisement that they receive, so their most advertising budget all just has been wasted.
Interactively medium such as the Internet, have the potentiality of determining target better for advertisement.For example, some website provides the information search function based on the key word of the inquiry of the user of search information input.This user inquiring can be used as the designator of this user's interest information type.By comparing, the advertisement of the target of certain form is provided for the user of these search services to user inquiring with by a row key word of advertiser regulation.The Adwords system that is provided by Google company is exactly an example of this system.
Though for advertiser provides the ability of determining target better for advertisement, its effectiveness is limited to such website such as the system of Adwords, promptly the user on described website the inputted search inquiry so that indicate their topics of interest.Yet most of Web pages do not provide function of search, and for these pages, advertiser is difficult to determine target for their advertisement.As a result, the advertisement on the page that can not search for does not have anything to be worth usually for the beholder of this page, and compares with the Useful Information source therefore that to be looked at as more be irksome.Strange, these advertisements bring than having more targetedly based on the lower investment repayment of advertisement of searching for to advertiser usually.
Therefore, have that to be used to such situation that the method and apparatus of relevant advertisement is provided be useful, described situation is: document is provided for the terminal user, but be not in response to the clear and definite indication (for example, not being in response to the search inquiry that the terminal user proposes) of terminal user's topics of interest.
Summary of the invention
According to system and method for the present invention by determining that for advertisement identification the content of target information, evaluating objects document is so that identify the tabulation of one or more themes for destination document, described definite target information and described topic list are compared so that determine whether to exist coupling, if and existence coupling, determine that advertisement is relevant with destination document, solved this needs and other needs.
Additional aspect of the present invention relates to computer system, and relates to the computer-readable media with feature relevant with above-mentioned aspect.
Description of drawings
Be incorporated in this instructions, and constitute instructions a part description of drawings embodiments of the invention, and explained the present invention with following explanation, in the accompanying drawings:
Fig. 1 shows the figure that the present invention can be implemented environment within it;
Fig. 2 is the figure that has functionally illustrated according to ad system of the present invention;
Fig. 3 be the present invention is shown can be by figure with the device of its enforcement;
Fig. 4 is the process flow diagram according to exemplary method of the present invention, as to be used to provide relevant advertisements; With
Fig. 5 is the destination document of an example.
Embodiment
Describe the present invention below with reference to the accompanying drawings in detail.Following detailed description is not a limitation of the present invention.Instead limit scope of the present invention by appended claim and its equivalent.
The present invention relates to be used for determining the method and apparatus of the advertisement relevant with given document.In one implementation, described document is a webpage, and described advertisement is the e-file that can be present on the described webpage.By analyzing the content of described webpage, one group,, produced corresponding to the theme of described webpage such as row.Have the multiple technology that can carry out this processing, one of them is by for described webpage calculates a term vector, and selects N term on the top from described vector.The tabulation of theme by with the target information (for example) that is associated with described advertisement by the key word of advertisement regulation relatively so that determine which advertisement is relevant with this webpage.Then some or all in these relevant advertisements can by with this Webpage correlation together, thereby they can be presented (for example, showing) with this webpage and come out.
It will be appreciated by those skilled in the art that according to many other realizations of the present invention be possible.
A environment and architecture
Fig. 1 is the figure that explanation the present invention can be implemented in environment wherein.Described environment comprises advertiser 110, ad system 120, ad consumer 130 and advertising objective 140.
Ad consumer 130 is such entities, and it sends ad-request to ad system 120, obtains advertisement from ad system 120, and advertising objective 140 is presented in described advertisement.Typically, ad consumer is such entity, the content that it provides described advertisement to be associated together with it.In one implementation, ad consumer 130 is search engines, such as by
Www.google.comThe search engine that uses of Google company.
Advertising objective 140 is final individuals (or one group of individual) that receive described advertisement.For example, under the situation of visible advertisements, advertising objective 140 is the people that watch described advertisement.
Fig. 2 is the figure that functionally illustrates according to ad system of the present invention.Described system comprises ad campaign entry and Management Unit 210, tool assembly 220, book keeping operation assembly 230, one or more database 240, consumer's interface module 250, advertisement selection assembly 260, order ads assembly 270, advertising service assembly 280 and statistics engine assembly 290.If the present invention is used for this ad system, with major concern advertisement selection assembly 260.In order to help to understand the present invention, will explain other assembly of described ad system below.In addition, though Fig. 2 shows the specific layout of the assembly that constitutes ad system 120, one of ordinary skill in the art will recognize that, not all assembly all needs such layout of being gone out as shown, not every assembly all needs, and other assembly can be increased or replace those assemblies that illustrate.
Ad entry and Management Unit 210 are such assemblies, and advertiser imports the required information of advertising campaign and manages described activity by its.Advertising campaign comprises one or more advertisements that interrelate in some way.For example, Ford Motor company can have the advertising campaign of one zero number percent financing, and it can comprise the advertisement of a series of relevant these themes.Especially, can provide following content by ad entry and Management Unit 210 by advertiser: one or more advertisement creations (being called " advertisement " simply), one group or several groups of key words that are associated with these creation or theme (they can be used as described advertisement set the goal really information), the geography information that sets the goal really, be used for the numerical value indication of described advertisement, Start Date, the Close Date etc.Ad entry and Management Unit 210 required or be present in the database in the database 240 by the data that ad entry and Management Unit 210 obtain.
Tool assembly 220 comprises to designed to be used and helps advertiser 110 to create, monitor and manage its movable various tool.For example, tool assembly 220 can comprise such instrument, and it is used to help advertiser's 110 estimations will receive the number of impression for specific keyword or advertisement of theme.Similarly, tool assembly 220 can be used to help advertiser 110 to produce key word or topic list for given advertisement, or produces additional key word or theme based on representational those key words that provided by advertiser 110 or theme.Other possible instrument can also be provided.The character that depends on described instrument, one or more databases 240 can be used to collect or canned data.
Book keeping operation assembly 230 helps to carry out and the book keeping operation function associated.For example, book keeping operation assembly 230 is that particular advertisement merchant 110 or advertising campaign generate invoice.In addition, book keeping operation assembly 230 can be by the number that is used to by advertiser 110 monitor that its comings and goings spends.Book keeping operation assembly 230 data required or that obtain from book keeping operation assembly 230 are present in the database 240.
Ad consumer interface 250 is such assemblies, and it is connected with ad consumer 130 so that obtain or transmission information.For example, ad consumer 130 can be to the request of ad consumer interface 250 transmissions to one or more advertisements.Described request can comprise such information, such as the request advertisement website, can be used for the assisted Selection advertisement any information, be requested the number of advertisement etc.In response, ad consumer 250 can provide one or more advertisements to ad consumer 130.In addition, ad consumer 130 can send it back ad system with the information relevant with the performance of described advertisement by ad consumer interface 250.For example, this can comprise the statistical information about database 240 described above.Ad consumer interface component 250 data required or that obtain from ad consumer interface component 250 are present in the database 240.
The request that advertisement selection assembly 260 receives the advertisement of assigned number, described request combines the information that helps to select correct advertisement.This information can comprise, for example, and by the search inquiry of terminal user's appointment.Replacedly, or in addition, illustrate in greater detail as following, this information can comprise and ask the relevant data of content of the page of advertisement for it.
Order ads assembly 270 receives relevant advertising listing from advertisement selection assembly 260, and definite advertisement will be presented to terminal user's preferred order.For example, can sort to relevant advertisements based on the numerical value indication related with each advertisement.Advertisement after these orderings can be provided for advertising service assembly 280.
The advertising listing that advertising service assembly 280 receives after sorting from order ads assembly 270, and the layout of will tabulating becomes to be suitable for presenting to the form of ad consumer 130.This may relate to, and for example, advertisement is ready-made HTML(Hypertext Markup Language), proprietary data form etc.
Statistics engine 290 comprises about the selection of described advertisement and the information of performance.For example, statistics engine 290 can write down by ad consumer 130 as the part of ad-request and the information that provides, the advertisement of selecting for described request by advertisement selection assembly 260, the order of selecting by sequencing assembly 270, and provide presenting of 280 pairs of described advertisements of assembly by advertisement.In addition, statistics engine 290 can write down about advertisement and in a single day be provided for ad consumer 130, with regard to this advertisement information has taken place and so on.It comprises such information, such as advertisement where be provided, to the response of this advertisement be what, advertising effect be what etc.
Fig. 3 shows the figure that the present invention can be implemented architecture within it.This architecture comprises a plurality of client devices 302, server apparatus 310 and network 301, and network 301 can be, for example, and the Internet.Each client devices 302 comprises computer-readable media 309, such as the random access memory that is connected in processor 308.Processor 308 is carried out the programmed instruction that is stored in the storer 309.Client devices 302 can also comprise a plurality of additional outsides or internal unit, such as, mouse, CD-ROM, keyboard and display, but be not limited to these.Therefore, as understood by those skilled in the art, client devices can be personal computer, personal digital assistant, mobile phone, content player (content player) etc.
By client devices 302, requester 305 can by network 301 to each other and and be connected in other system and the equipment of network 301, such as server apparatus 310 communications.Requester 305 can for example be advertiser 110, ad consumer 130 or advertising objective 140.
Similar with client devices 302, server apparatus 310 can comprise the processor 311 that is connected in computer-readable memory 312.Server apparatus 310 can additionally comprise secondary storage element, such as database 240.
The B operation
Fig. 4 is the process flow diagram that is used for determining the exemplary method that advertisement is whether relevant with document according to of the present invention.As used herein, term " document " comprises the written or electronic document or the file of any type, comprises audio frequency, video, image, text etc.That is, as skilled in the art will appreciate, " document " that uses in this instructions is machine-readable arbitrarily and the storable works of machine.Document can be file, file combination, have to one or more files of the link of the embedding of other file etc.Should be appreciated that Shuo Ming processing herein takes place as the part of advertisement selection assembly 260, though not it will be appreciated by those skilled in the art that and must occur in separately in this assembly for for the purpose of illustrating.
The method of example is not limited to the order shown in this process flow diagram.This is treated to advertisement identification and determines target information.(stage 410) determines target information when being provided by ad campaign entry and Management Unit 210 by advertiser 110, can be the form (for example, " Honda ", " Honda Motor ", " automobile " etc.) of the tabulation of the key word that is associated with advertisement or phrase.Replacedly, or in addition, can based on advertisement content, by the target of the goods of advertisement or service, other relevant advertisements determine etc. determine described definite target information with algorithm.For example, if advertisement content comprises " buying Honda Motor with the price that this year is minimum ", term " Honda " or " Honda Motor " can be extracted from this content.Determine that target information can also comprise other demographic information, such as geographic position, wealth etc.Therefore, determine that target information only is some such information, can draw theme from these information.
Then, destination document (that is, corresponding to the requested document of relevant advertisements) is analyzed, so that identify the theme (stage 420) corresponding to described destination document.Destination document can be stored on the database 240, or can be provided by ad consumer interface component 250 by ad consumer 130.As following illustrated with relevant literal, have multiple evaluating objects document to discern the method for this theme with reference to figure 5.
The stage 410 identify the information that sets the goal really by with the stage 420 in the one or more themes that identify relatively so that determine whether to exist coupling (stage 430)." coupling " is not accurate coupling.But coupling is the indication to a high relatively similar degree and/or a predetermined similar degree (for example, absolute).If there is coupling, it is relevant (stage 440) that this advertisement is confirmed as with this destination document, and can be provided for order ads assembly 270, so that finally offer ad consumer 130 by ad consumer interface component 250.
It will be appreciated by those skilled in the art that the function that illustrates in each stage only is an example, and be not intended to and limit.
A kind of identification is by some or all text in the evaluating objects document corresponding to the method for the theme of destination document, and this will describe with reference to figure 5.Fig. 5 shows the sample files of exercise question for " Travels in Italy ", and the document comprises about set gondola and the relevant information of travelling.The text of the document comprises term " restaurant " (having occurred 20 times), " chianti " (having occurred 10 times) and " the " (having occurred 100 times).Can determine one or more terms (word or expression) in each term in the exercise question of present destination document corresponding to the theme of destination document.Based on this, the theme of this document can be " travels ", " in " and/or " Italy ".
Replacedly, can determine one or more terms in each term in the present destination document theme corresponding to the theme of destination document.Under the simplest situation, each term in the destination document will be identified as a theme.A kind of more complicated a little method will be identified as theme to such term, if it has occurred in destination document more than N time, such as the words of N=2 (and really can when the each term of analyzing in the text this method based on threshold value of use).Can carry out even more complicated analysis, such as the term vector by the use destination document, it is to each term allocation weight.For example, the frequent term that occurs is assigned with the less term of the frequency of those appearance and compares relative high weight in destination document.And therefore, term " the " has higher weight than " restaurant ", and " restaurant " has the weight higher than " chianti ".
In addition, will adjust weighting, so that give and the higher weight of term that in a set, occurs, the set under all the document in this way of described set or the general set of document with frequency seldom.For example, term " chianti " does not occur in the general set of document very at large, so its weight can be raised.On the contrary, term " the " occurs so frequently in the set of document, so can reduce its weight or removed fully.
Under term allocation weight in giving text or any situation of mark, the mark of these generations can be used to determine which term will be identified as the theme of destination document.For example, can determine the theme of the term formation destination document that only mark is the highest.Replacedly, or in addition, can determine that a highest Z term (or a subclass) constitutes the theme of destination document, Z is certain number of determining.Replacedly, or in addition, can determine to have the theme that constitutes destination document above the term (or subclass) of the mark of Y, Y is certain number of determining.Therefore, as skilled in the art will appreciate, can determine theme based on absolute and/or relative criterion.
Replacedly, or the text or out of Memory in using destination document, can use the metamessage that is associated with destination document.For example, can comprise briefly bright to destination document by another document to quoting of destination document.The document of supposing to be called as " Entertainment " comprises the quoting of destination document, and it is described as ", seeing " Travels in Italy " for gondola restaurant and explanation vinous ".In the environment of webpage, this is illustrated as the anchor text usually.One or more this briefly bright can being used as by some or all content of replenishing or replacing destination document with described brief description are revised (modification property ground) destination document.Therefore, for example, can from the exercise question of destination document and combination, discern theme to the brief description of destination document.
Replacedly, or except the brief description of quoting from these, can use these to quote itself.For example, quoting from another document to destination document can be used as this two indications that document is similar.Replacedly, or in addition, quoting from destination document to another document can be used as this two indications that document is similar.Therefore, quoting between document " Entertainment " and the document " Travels in Italy " can point out they two be correlated with.In the environment of webpage, these are quoted with the form from a webpage to the link of another webpage and occur.Based on this, the content of described other document (or metamessage) can be used to by revising (modification property ground) destination document with the content augmentation of described other document or the content of replacement destination document.Can use the content of the revised destination document of technical Analysis described above then, so that discern one or more themes.
Replacedly, or except use with destination document associated content (may comprise metadata), can use other technology to discern one or more themes as destination document.For example, cause can being confirmed as constituting to maximum N the inquiry of quoting of destination document the theme of destination document, N is certain number of determining.These inquiries can be, for example, the text query in the search engine, they have produced the result who is linked to destination document or webpage.Replacedly, or in addition, the content of other similar document (for example, with destination document in same set, medium with destination document in same classification) can be used to the content of revision (modification property ground) destination document.Then, can use the destination document of technical Analysis arbitrarily described above so that discern one or more themes.In the environment of webpage, this can be to be stored in other webpage in the sub-directory of the related pages on the same main frame with destination document.Replacedly, or in addition, can use any technology of the group that is used for classifying the target document into one or more themes or classification.Based on such theory, promptly, indicate the user with the historical approaching visit of described search inquiry in time and think that their notion is relevant, even the search inquiry history of visiting one or more users of this destination document (or target web) also can be used to the theme of recognition objective document or webpage destination document.For example, if user search " Italy wine ", and watched document " Travels in Italy " in the near future, then the content of the search of front can be used to determine that " Italian " and/or " wine " is the potential theme of document " Travels inItaly ".
Use the one or more technology in the various technology described above, or other technology, can discern one or more themes for destination document.In case identified these themes, can use various technology to determine other theme relevant with these themes that identify.For example, can use dictionary to determine other theme (for example, synonym) of being closely related with the theme that identifies or at conceptive other theme that is similar to the theme that identifies.
For the sake of clarity, above-mentioned " revision " destination document is to understand a kind of metaphor that uses additional information in order to help, and described additional information is not present in the destination document on literal.In fact it will be appreciated by those skilled in the art that does not need to revise destination document, so that use this additional information.
The C conclusion
The above-mentioned explanation of the preferred embodiments of the present invention is provided explanation and described, rather than be intended to exhaustive or limit the invention to disclosed accurate form.Can make or can obtain to revise and change according to top technology from practice of the present invention.
Scope of the present invention is limited by claim and their equivalent.
Claims (59)
1. method that is used for determining that advertisement is whether relevant with destination document, this method comprises:
For target information is determined in advertisement identification;
The content of evaluating objects document is so that discern the group of one or more themes for destination document;
Group to described definite target information and described one or more themes compares, so that determine whether to exist coupling; With
If have coupling, determine that described advertisement is relevant with described destination document.
2. method as claimed in claim 1, wherein said advertisement belongs to advertiser, and wherein identification determines that target information comprises the reception topic list from described advertiser.
3. method as claimed in claim 1, wherein identification determines that target information comprises by analyzing advertisement content generation topic list.
4. method as claimed in claim 1 is wherein analyzed content and is comprised by the text in the based target document being that destination document calculates the term vector, discerns the group of one or more themes.
5. method as claimed in claim 4, wherein the frequency that occurs in the text of destination document based on term is the term allocation weight in the described term vector.
6. method as claimed in claim 4, wherein the frequency that occurs in collection of document based on term is the term allocation weight in the described term vector.
7. method as claimed in claim 4, the group of wherein said one or more themes comprise the term that its weight has surpassed the threshold value of determining.
8. method as claimed in claim 4, the group of wherein said one or more themes comprise the term that has the highest weight in the term of described term vector of restricted number.
9. method as claimed in claim 1 is wherein analyzed content and is comprised based on described destination document it being the other parts identification theme of the set of an one part.
10. method as claimed in claim 1 is wherein analyzed content and is comprised based on the one or more inquiry identification themes quoted that produce described destination document.
11. method as claimed in claim 1 is wherein analyzed content and is comprised:
Determine at least one and the similar document of destination document;
Content with the content augmentation destination document of described similar document; With
The content of analyzing the destination document after replenishing is so that the identification theme.
12., determine wherein that at least one similar document comprises if document comprises quoting then determine that the document is similar described destination document as the method for claim 11.
13. as the method for claim 11, determine wherein that at least one similar document comprises, determine that then the document is similar if destination document comprises the quoting of the document.
14. as the method for claim 11, wherein said replenishing comprises the partial content at least of replacing destination document with the partial content at least of described at least one similar document.
15. method as claimed in claim 1 is wherein analyzed content and is comprised:
The employed explanation of another document that described destination document is quoted in identification to destination document; With
The content of analyzing described explanation is so that the theme of recognition objective document.
16. method as claimed in claim 1 is wherein analyzed content and is comprised:
The employed explanation of another document of identification REFER object document to destination document;
Content with described explanation supplementary target document; With
The content of analyzing the destination document after replenishing is so that the theme of recognition objective document.
17. method as claimed in claim 1 is wherein analyzed content and is comprised:
Classify the target document in the classification; With
Based on described classification is the tabulation that described destination document identifies one or more themes.
18. as the method for claim 17, wherein the metamessage that is associated with destination document is used to classify the target document in the classification.
19. as the method for claim 18, wherein said metamessage comprises the information of coming self-contained another document of quoting to described destination document.
20. as the method for claim 18, wherein said metamessage comprises the information of another document of quoting from destination document.
21. as the method for claim 19, wherein said information from another document comprises the metamessage that is associated with other document.
22. method as claimed in claim 1 will be determined wherein that target information and described theme compare to comprise, will determine that then target information and described theme or relevant theme compare to determine whether to exist coupling.
23. as the method for claim 14, wherein said relevant theme is the synonym of described theme.
24. as the method for claim 14, wherein said relevant theme in conceptive and described theme class seemingly.
25. method as claimed in claim 1, wherein said destination document is a target web.
26., wherein analyze content and comprise as the method for claim 25:
Term in the evaluating objects webpage, and if the frequency that in the destination document webpage, occurs of term surpassed a threshold value, then they are included in the group of one or more themes.
27. the method as claim 26 also comprises:
Determine with described group in the relevant term of one or more themes; With
Described group is replenished, described relevant term is included.
28. as the method for claim 25, wherein analyze content and comprise term in the exercise question of evaluating objects webpage, and if the frequency that in described exercise question, occurs of term surpassed a threshold value, then they are included in the group of one or more themes.
29., wherein analyze content and comprise as the method for claim 25:
Text in the based target webpage is for target web calculates the term vector; With
Tabulation based on the one or more themes of described term vector identification.
30. as the method for claim 29, wherein the frequency that occurs in destination document based on the term in the term vector is this term allocation weight.
31. as the method for claim 29, wherein the frequency that occurs in the set of webpage based on the term in the term vector is this term allocation weight.
32. as the method for claim 29, the group of wherein said one or more themes comprises that its weight has surpassed the term of the value of a qualification.
33. as the method for claim 29, the group of wherein said one or more themes comprises the term that has the highest weight in the term of described term vector of restricted number.
34., wherein analyze content and comprise as the method for claim 25:
Determine at least one and the similar webpage of target web;
By content with the content augmentation target web of described similar webpage, the content of revision target web; With
The revised content of evaluating objects webpage is so that discern the group of one or more themes.
35. as the method for claim 34, wherein said replenish comprises at least a portion of replacing the content of target web with at least a portion of the content of described similar webpage.
36. as the method for claim 34, determine that wherein at least one similar webpage comprises if webpage comprises the link to target web, determine that then this webpage is similar.
37. as the method for claim 34, determine that wherein at least one similar webpage comprises if target web comprises the link to this webpage, determine that then this webpage is similar.
38. as the method for claim 34, described webpage is comprised in the main frame, and determines that wherein at least one similar webpage comprises if webpage and target web are included in the same main frame, determines that then this webpage is similar.
39. method as claim 34, described webpage is comprised in the main frame, and determine that wherein at least one similar webpage comprises if webpage and target web are stored in the sub-directory of the related pages on the same main frame, determine that then this webpage is similar webpage.
40., wherein analyze content and comprise as the method for claim 25:
Determine anchor text corresponding to target web;
By content with described anchor text supplementary target webpage, the content of revision target web; With
The revised content of evaluating objects webpage is so that discern the group of one or more themes.
41. as the method for claim 40, wherein said replenishing comprises at least a portion of replacing the content of target web with at least a portion of described anchor text.
42. as the method for claim 40, wherein said replenishing comprises the content of replacing target web with at least a portion of described anchor text.
43., wherein analyze content and comprise as the method for claim 25:
Target web is categorized in the classification; With
Tabulation based on one or more themes of described classification recognition objective webpage.
44. as the method for claim 43, wherein the metamessage that is associated with target web is used to target web is categorized in the classification.
45. as the method for claim 44, wherein said metamessage comprises and comes from the information that comprises another document of quoting of target web.
46. as the method for claim 45, wherein said information from another document comprises the metamessage that is associated with other document.
47. as the method for claim 44, wherein said metamessage comprises the anchor text corresponding to target web.
48. as the method for claim 25, wherein said advertisement belongs to advertiser, and wherein identification determines that target information comprises the group that receives one or more themes from described advertiser.
49. as the method for claim 25, wherein identification determines that target information comprises the group that produces one or more themes based on described advertisement content.
50. as the method for claim 25, wherein identification determines that target information comprises the group that produces one or more themes of described advertisement based on the query text on the search engine, described inquiry produces the result of the webpage that the described advertisement link that links to the website arrives.
51. a method that is used for determining that advertisement is whether relevant with target web, this method comprises:
For target information is determined in described advertisement identification;
Based on the query text on the search engine, produce the group of one or more themes of target web, described inquiry produces the result who is linked to described target web;
Group to described definite target information and described one or more themes compares, so that determine whether to exist coupling; With
If have coupling, determine that described advertisement is relevant with described target web.
52. a method that is used for determining that advertisement is whether relevant with target web, this method comprises:
For target information is determined in described advertisement identification;
Based on the historical group that produces one or more themes of target web of the user's of the described target web of one or more visits search inquiry;
Group to described definite target information and described one or more themes compares, so that determine whether to exist coupling; With
If have coupling, determine that described advertisement is relevant with described target web.
53. as the method for claim 52, wherein said search inquiry history is based on such user, described user visited described target web in the given time period.
54. as the method for claim 53, the wherein said given time period is last Y minute, wherein Y be one predetermined during.
55. one kind is used to target web that the relevant advertisements service method is provided, this method comprises:
Reception is to the request of the advertisement relevant with described target web;
Analyze the text of described target web, so that identification is corresponding to the group of one or more themes of described target web;
Determine and the theme associated advertisement that appears in described group; With
Respond the advertisement that described request provides at least one to identify.
56., determine that wherein advertisement comprises definite such advertisement, has stipulated corresponding to the key word that appears at the theme in described group for these advertisements as the method for claim 54.
57. be used for determining the device that advertisement is whether relevant with target web, this device comprises:
Be used to described advertisement identification to determine the device of target information;
The content that is used for the evaluating objects webpage is so that the device of the group of one or more themes of recognition objective webpage;
Be used for the group of described definite target information and described one or more themes is compared so that determine whether to exist the device of coupling; With
If be used for existing coupling then definite described advertisement device relevant with described target web.
58. a method that is used for determining that advertisement is whether relevant with target web, this method comprises:
Be used to described advertisement identification to determine the step of target information;
The content that is used for the evaluating objects webpage is so that the step of the group of one or more themes of recognition objective webpage;
Be used for the group of described definite target information and described one or more themes is compared so that determine whether to exist the step of coupling; With
If be used for existing coupling then definite described advertisement step relevant with described target web.
59. be used for determining the device that advertisement is whether relevant with target web, this device comprises:
At least one have programmed instruction storer and
At least one processor is configured to carry out described programmed instruction, so that carry out following operation:
For target information is determined in described advertisement identification;
The content of evaluating objects webpage is so that the group of one or more themes of recognition objective webpage;
Group to described definite target information and described one or more themes compares so that determine whether to exist coupling; With
If there is coupling, determine that then described advertisement is relevant with described target web.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US41353602P | 2002-09-24 | 2002-09-24 | |
| US60/413,536 | 2002-09-24 | ||
| US10/314,427 | 2002-12-06 |
Related Child Applications (1)
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| CN1701331A (en) | 2005-11-23 |
| CN1689002A (en) | 2005-10-26 |
| CN1759388A (en) | 2006-04-12 |
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