CN1818964A - System for providing and acquiring contents - Google Patents

Abstract

A content providing apparatus previously receives customer identification information and content identification information as customer reservation information via a terminal device, and sends customer desired content data corresponding to the content identification information to a content obtaining apparatus, so as to provide a customer with the customer desired content data via the content obtaining apparatus more easily, thus making it possible to significantly improve the usability of a content obtaining/providing system. In addition, a content providing server sends three-dimensional images to a portable dedicated terminal in response to a preview request sent from the portable dedicated terminal to display it, and then sends commercial data corresponding to a preview request sent according to the display state of the three-dimensional images to reproduce it, so as to make the customer view and preview the content to allow the, customer to accurately judge whether the content meets his/her taste, thus making it possible to select content data lightheartedly.

Description

Content provides/the acquisition system

The application is dividing an application of following patented claim: application number: 02801229.1, and the applying date: 2002.2.21, denomination of invention: content provides/the acquisition system

Technical field

The present invention relates to a kind of content provides/the acquisition system, it is applicable to data providing system, for example, use the Internet to provide such as the various content-datas of music and film with such as the data about various distributing informations (hereinafter, these are called distributing data) of advertisement to the user.

Background technology

In recent years, the Internet, it is computer communication network, be used for investigating and research by many research institutes etc. at world wide, by in commerce such as the use of the advertisement of the distribution of sell goods, content-data, company and product, the instrument as a kind of compunication is promptly popularized among company and user.

Use at coml by the Internet, the user can utilize personal computer purchase product of wanting and the content-data that obtains to want, for example, and when being in.And the user also can obtain various distributing datas by personal computer, such as the advertisement of company and product.

By the way, for obtaining content, use the distribution of content-data to be absolutely necessary as data.The distribution of content-data realizes through the Internet by equipment.Equipment has record and rendition of content data function and can be connected the Internet and obtain content (hereinafter, being called as content acquisition device).

Therefore, it is believed that if a data providing system can provide content-data for the user who does not have content to obtain device, this data providing system provides the system of content-data to compare with existing use the Internet, its availability can significantly be improved.But above-mentioned system is not implemented as yet.This still is a problem.

In addition, one is used data providing server that the Internet provides content-data to show the header list of content-data to the user, so that the user selects the content-data wanted from the header list that is demonstrated.

But, only from the header list of the above-mentioned content-data that provides by data providing server, use the user of the Internet and do not know the content of content-data, obtain and reproduce this content-data unless this user is actual, this just means after obtaining content-data, and people know that just this content-data and its taste are inconsistent.Therefore, content-data can not freely be selected, and this still is a problem.

Summary of the invention

Of the present invention making considered above each problem, and want to propose a kind of content and provide/the acquisition system, and it has the remarkable availability of having improved.

The invention provides a kind of content provides/the acquisition system, comprise a content providing device that is used to provide content-data, obtain device with a content that is used to obtain the foregoing data that provide by content providing device, wherein, the foregoing generator comprises: image memory device is used to store the 3-D view that the user expectation content-data that the user wants is selected in permission in the middle of a plurality of foregoing data; The transmission requests receiving trap is used to receive an image request that obtains the device transmission from foregoing; Picture transmitter device is used to send above-mentioned 3-D view and obtains device to respond above-mentioned image request to foregoing; The preview request receiving trap is used to receive a show state according to above-mentioned 3-D view and obtains the preview request that device sends from foregoing; And data sending device, be used to send based on preview data and obtain device to foregoing corresponding to the foregoing data of above-mentioned preview request; Obtaining device with foregoing comprises: input media is used to import various operational orders; Image sends request unit, is used to send the image request order that above-mentioned image request is imported through above-mentioned input media with response to the foregoing generator; Image received device is used to receive from the foregoing generator for responding the above-mentioned 3-D view that above-mentioned image request sends; Display control unit is used for showing above-mentioned 3-D view and changes the show state that instruction changes above-mentioned 3-D view according to the show state through above-mentioned input media input on the display device of regulation; The preview request dispensing device is used for the show state according to the above-mentioned 3-D view that shows on above-mentioned display device, send above-mentioned preview request to the foregoing generator; Data sink is used to receive from the foregoing generator for responding the above-mentioned preview data that above-mentioned preview request sends; And transcriber, be used to reproduce above-mentioned preview data.

The present invention also provides a kind of and is used for obtaining the content that the content-data that provides from content providing device is provided device with content and provides/preparation method, wherein, the foregoing generator comprises: the transmission requests receiving step receives an image request that obtains the device transmission from foregoing; The image forwarding step send to allow to select in the middle of a plurality of foregoing data the 3-D view of the user expectation content that the user wants to obtain device to respond above-mentioned image request to foregoing; The preview request receiving step, the show state that receives according to above-mentioned 3-D view obtains the preview request that device sends from foregoing; And data sending step, send based on content pre-viewing data and obtain device to foregoing corresponding to the foregoing data of above-mentioned preview request; Obtaining device with foregoing comprises: the image request forwarding step, and the image request instruction according to the input media input through being used to import various operational orders sends above-mentioned image request to the foregoing generator; The image receiving step receives from the foregoing generator to responding the above-mentioned 3-D view that above-mentioned image request sends; Show controlled step, on the display device of regulation, show above-mentioned 3-D view, and change instruction, change the show state of above-mentioned 3-D view according to show state through above-mentioned input media input; The preview request forwarding step according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends above-mentioned preview request to the foregoing generator; The Data Receiving step receives from the foregoing generator to responding the above-mentioned preview data that above-mentioned preview request sends; With the reproduction step, reproduce above-mentioned preview data.

The present invention also provides a kind of and is used to provide content-data to obtain the content providing device of device to content, comprising: image memory device is used to store the 3-D view that the user expectation content-data that the user wants is selected in permission in the middle of a plurality of foregoing data; The transmission requests receiving trap is used to receive an image request that obtains the device transmission from foregoing; Picture transmitter device is used to send above-mentioned 3-D view and obtains device to respond above-mentioned image request to foregoing; The preview request receiving trap is used to receive from the preview request of foregoing acquisition device according to the show state transmission of above-mentioned 3-D view; And data sending device, send based on preview content data and obtain device to foregoing corresponding to the foregoing data of above-mentioned preview request.

A kind of content providers method of content-data to content acquisition device that be used to provide also is provided in the present invention, and comprising: the transmission requests receiving step receives an image request that obtains the device transmission from foregoing; The image forwarding step send to allow to select in the middle of a plurality of foregoing data the 3-D view of the user expectation content-data that the user wants to obtain device to respond above-mentioned image request to foregoing; The preview request receiving step receives one from the preview request of foregoing acquisition device according to the show state transmission of above-mentioned 3-D view; And data sending step, send based on content pre-viewing data and obtain device to foregoing corresponding to the foregoing data of above-mentioned preview request.

The present invention also provides a kind of and is used to make content providing device execution content to provide the content of program that program memory medium is provided, and comprising: the transmission requests receiving step receives an image request that obtains the device transmission from content; The image forwarding step send to allow to select in the middle of a plurality of foregoing data the 3-D view of the user expectation content-data that the user wants to obtain device to respond above-mentioned image request to foregoing; The preview request receiving step receives one from the preview request of foregoing acquisition device according to the show state transmission of above-mentioned 3-D view; And data sending step, send based on content pre-viewing data and obtain device to foregoing corresponding to the foregoing data of above-mentioned preview request.

The present invention also provides a kind of content that program is provided, and is used to make content providing device to carry out: the transmission requests receiving step receives an image request that obtains the device transmission from foregoing; The image forwarding step send to allow to select in the middle of a plurality of foregoing data the 3-D view of the user expectation content-data that the user wants to obtain device to respond above-mentioned image request to foregoing; The preview request receiving step receives one from the preview request of foregoing acquisition device according to the show state transmission of above-mentioned 3-D view; And data sending step, send based on content pre-viewing data and obtain device to foregoing corresponding to the foregoing data of above-mentioned preview request.

The present invention also provides a kind of content that is used to obtain the content-data that provides from content providing device to obtain device, and comprising: input media is used to import various operational orders; The image request dispensing device, the image request instruction according to through above-mentioned input media input sends an image request to the foregoing generator; Image received device is used to receive the 3-D view that the user expectation content-data that the user wants is selected in permission in the middle of a plurality of foregoing data, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request; Display control unit is used for showing above-mentioned 3-D view on the display device of regulation, and changes instruction according to the show state through above-mentioned input media input, changes the show state of above-mentioned 3-D view; The preview request dispensing device according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends a preview request to the foregoing generator; Data sink receives based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request, above-mentioned preview data be from the foregoing generator send with the response preview request; And transcriber, be used to reproduce above-mentioned preview data.

The present invention also provides a kind of content acquisition method that is used to obtain the foregoing data that provide from content providing device, comprise: the image request forwarding step, image request instruction according to the input media input through being used to import various operational orders sends an image request to the foregoing generator; The image receiving step receive to allow to select the 3-D view of the user expectation content-data that the user wants in the middle of a plurality of foregoing data, above-mentioned 3-D view sends for responding above-mentioned image request from the foregoing generator; Show controlled step, on the display device of regulation, show above-mentioned 3-D view, and change instruction, change the show state of above-mentioned 3-D view according to show state through above-mentioned input media input; The preview request forwarding step according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends a preview request to the foregoing generator; The Data Receiving step receives based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request, and above-mentioned preview data sends for responding above-mentioned preview request from the foregoing generator; With the reproduction step of reproducing above-mentioned preview data.

The present invention also provides a kind of and is used to make content to obtain the content acquisition program memory medium that device is carried out content acquisition program, comprise: the image request forwarding step, image request instruction according to the input media input through being used to import various operational orders sends an image request to the foregoing generator; The image receiving step, receive to allow in the middle of a plurality of foregoing data, to select the 3-D view of the user expectation content-data that the user wants, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request; Show controlled step, on the display device of regulation, show above-mentioned 3-D view, and change instruction, change the show state of above-mentioned 3-D view according to show state through above-mentioned input media input; The preview request forwarding step according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends a preview request to the foregoing generator; The Data Receiving step receives based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request, above-mentioned preview data be from the foregoing generator send to respond above-mentioned preview request; With the reproduction step of reproducing above-mentioned preview data.

The present invention also provides a kind of and is used to make content to obtain the content acquisition program that device is carried out: the image request forwarding step, image request instruction according to the input media input through being used to import various operational orders sends an image request to the foregoing generator; The image receiving step, receive to allow in the middle of a plurality of foregoing data, to select the 3-D view of the user expectation content-data that the user thirsts for, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request; Show controlled step, on the display device of regulation, show above-mentioned 3-D view, and change instruction, change the show state of above-mentioned 3-D view according to show state through above-mentioned input media input; The preview request forwarding step according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends a preview request to the foregoing generator; The Data Receiving step receives based on the foregoing data content preview data corresponding to above-mentioned preview request, and above-mentioned preview data sends for responding above-mentioned preview request from the foregoing generator; With the reproduction step of reproducing above-mentioned preview data.

In order to solve the above problems, content of the present invention provides/and the acquisition system obtains device by content providing device and content and forms, and content providing device provides content-data, and content obtains the content-data that the device acquisition is provided by content providing device.Content providing device is equipped with a content data storage device that is used to store a plurality of content-datas, consumer premise information receiver that is used to receive as consumer premise information through the content identification information of the user's of the terminal device accessed content generator of regulation customer identification information and the user expectation content-data that the user wants, a searcher that is used for the content-data wanted with the corresponding user of content identification information in the search of the memory storage of memory of content data, and one be used to send content-data that the user that found by searcher wants obtains device to content dispensing device; And content obtain device be equipped with one only can the accessed content generator interface arrangement; A content data recording device that is used on medium the content-data that user that record receives from content providing device through interface arrangement wants, and one be used for reproducing and the reproduction/output unit of the content-data that the output user wants from medium.

Therefore, according to the present invention, this content providing device is earlier through customer identification information and the content identification information of terminal device reception as consumer premise information, and send the content-data that the user corresponding to content identification information wants and obtain device to content, so that provide the content-data that the user wants except obtaining device for the content of accessible content generator only, the content-data that more easily provides the user to want to the user also, this can significantly improve the availability that this content provided/obtained system.

In addition, of the present invention making considered above each problem, and wants to propose a kind of easier content of selection of content-data that can make and provide/the acquisition system.

In order to solve above-described problem, content of the present invention provides/and the acquisition system obtains device by content providing device and content and forms, and content providing device provides content-data, and content obtains the content-data that the device acquisition is provided by content providing device.Content providing device obtains device to content and sends 3-D view and show that this image is to respond an image request that obtains the device transmission from content, so that the content-data that the user can select the user to want in the middle of a plurality of content-datas, then, when receiving one when obtaining preview request that device sends according to the show state of 3-D view from content, transmission obtains device based on the preview data corresponding to the content of the content-data of the preview request that receives to content, to show this preview data.

Therefore, according to the present invention, whether the user can meet his/her taste to judge content, thereby make free chosen content data become possibility by checking and the content of the content check content of the content-based data of preview.

Description of drawings

Fig. 1 is a concept map, is illustrated in the use pattern of the Internet in the data providing system.

Fig. 2 is a synoptic diagram, and the use pattern of the portable dedicated terminal of user's lease is shown.

Fig. 3 is a synoptic diagram, and the use pattern of the portable dedicated terminal of user's purchase is shown.

Fig. 4 is a block scheme, and the structure of the data providing system of first embodiment is shown.

Fig. 5 is a block scheme, and the structure of the data providing system of second embodiment is shown.

Fig. 6 is a synoptic diagram, and the data layout that is increased to the header data of content-data is shown.

Fig. 7 is a process flow diagram, is illustrated in the lease predetermined process process in the data providing system.

Fig. 8 is a block scheme, and the structure of the data providing system of the 3rd embodiment is shown.

Fig. 9 is a synoptic diagram, and the data layout that is used for obtaining from content server the content delivery request msg of content-data is shown.

Figure 10 is a process flow diagram, is illustrated in the lease predetermined process process in the data providing system.

Figure 11 is a block scheme, and the structure of the data providing system of the 4th embodiment is shown.

Figure 12 is a synoptic diagram, and the structure of advertiser/register of company's information is shown.

Figure 13 is a synoptic diagram, and the structure of user's registration information is shown.

Figure 14 is a synoptic diagram, and the treaty conditions between user and the advertiser/company are shown.

Figure 15 is a synoptic diagram, and the form that is utilized the user's registration information of the Internet renewal by the user is shown.

Figure 16 is a block scheme, and the structure of compatible portion is shown.

Figure 17 is a synoptic diagram, and the form of advertiser/company introduction information is shown.

Figure 18 is a synoptic diagram, and the form of customer presentation information is shown.

Figure 19 is a synoptic diagram, and the form of the advertiser/company information that upgrades by strike an agreement is shown.

Figure 20 is a synoptic diagram, and the form of the user's registration information that upgrades by strike an agreement is shown.

Figure 21 is a process flow diagram, and the advertiser/register of company that is illustrated in the data providing system handles process.

Figure 22 is a process flow diagram, is illustrated in the advertiser/company introduction processing procedure in the data providing system.

Figure 23 is a process flow diagram, is illustrated in the advertiser/company introduction processing procedure in the data providing system.

Figure 24 is a process flow diagram, and a contract processing procedure in data providing system is shown.

Figure 25 is a block scheme, and the structure of the data providing system of the 5th embodiment is shown.

Figure 26 is a block scheme, and the structure of compatible portion is shown.

Figure 27 is a process flow diagram, is illustrated in advertiser in the data providing system/company introduction processing procedure.

Figure 28 is a block scheme, and the structure of the data providing system of the 6th embodiment is shown.

Figure 29 is a synoptic diagram, and the structure of using the three-dimension virtual reality spatial image to represent the content choice panel of an agency shop is shown.

Figure 30 is a synoptic diagram, is used for explaining visiting business data at the content choice panel.

Figure 31 is a synoptic diagram, and the structure as the content choice panel that customizes for response user request is shown.

Figure 32 is a process flow diagram, is illustrated in the content providing processing process of using the content choice screen data in the data providing system.

Figure 33 is a process flow diagram, is illustrated in the subroutine of content providing processing process in the data providing system.

Figure 34 is a process flow diagram, is illustrated in the customized treatment process in the data providing system.

Figure 35 is a process flow diagram, illustrates and uses the content providing processing process that has customized screen data in the data providing system.

Figure 36 is a concept map, is used for another embodiment according to the 6th embodiment, and explanatory content is selected the customization of panel.

Figure 37 is a synoptic diagram, is used to explain the method that content-data is provided to data providing server from content server.

Figure 38 is a block scheme, and the structure of the data providing system of the 7th embodiment is shown.

Figure 39 is a synoptic diagram, is used for the lease of explanatory content data.

Figure 40 is a synoptic diagram, is used to explain the equivalent exchange request.

Figure 41 is a concept map, is used for explanatory content data (single) equivalent exchange packaged media (CD single).

Figure 42 is a concept map, is used to explain sending of the packaged media that is used for equivalent exchange.

Figure 43 is a process flow diagram, is illustrated in exchange process of equal value in the data providing system.

Figure 44 is a process flow diagram, is illustrated in exchange process of equal value in the data providing system.

Figure 45 is a block scheme, and the structure of the data providing system of the 8th embodiment is shown.

Figure 46 is a synoptic diagram, is used to explain the equivalent exchange request.

Figure 47 is a synoptic diagram, is illustrated in the tables of data form in the packaged media database.

Figure 48 is a concept map, is used to explain the equivalent exchange of the same packaged media of a plurality of content-datas (CD collection).

Figure 49 is a process flow diagram, is illustrated in exchange process of equal value in the data providing system.

Figure 50 is a process flow diagram, is illustrated in exchange process of equal value in the data providing system.

Figure 51 is a synoptic diagram, and the structure of the data providing system of the 9th embodiment is shown.

Figure 52 is a block scheme, and the circuit structure of system management server is shown.

Figure 53 is a block scheme, and the circuit structure of requesting terminal is shown.

Figure 54 is a block scheme, and the circuit structure of data providing server is shown.

Figure 55 is a block scheme, and the circuit structure that bag provides server is shown.

Figure 56 is a block scheme, and the circuit structure of advertiser/corporate server is shown.

Figure 57 is a schematic appearance, and the structure of portable dedicated terminal is shown.

Figure 58 is a block scheme, and the circuit structure of portable dedicated terminal is shown.

Figure 59 is a synoptic diagram, and the structure of the data providing system of the tenth embodiment is shown.

Figure 60 is a schematic appearance, and the structure of portable dedicated terminal is shown.

Figure 61 is a schematic appearance, and the structure at this terminal back side is shown.

Figure 62 is a block scheme, and the circuit structure of portable dedicated terminal is shown.

Figure 63 is a synoptic diagram, and the structure of the data providing system of the 11 embodiment is shown.

Figure 64 is a synoptic diagram, and the structure of the content choice panel that uses the three-dimension virtual reality spatial image is shown.

Figure 65 is a synoptic diagram, is used to explain on the content choice panel reproduction to each type business data.

Figure 66 is a synoptic diagram, is used for explaining on the content choice panel each artistical business data is reproduced.

Figure 67 is a process flow diagram, is illustrated in the content providing processing process of using the content choice screen data in the data providing system.

Figure 68 is a process flow diagram, is illustrated in the subroutine of content providing processing process in the data providing system.

Embodiment

To describe one embodiment of the present of invention in detail with reference to accompanying drawing.

(1) the use pattern of the Internet in data providing system

As shown in Figure 1, in data providing system 1, usually control data provides the system management website 2 of system to communicate by letter with following each several part through the Internet (not shown), multiple shop 4A to 4N (being called agency hereinafter) the retail shop of patronizing, the lease shop etc., sell that product is given the sales company 5 (description afterwards) of acting on behalf of 4A to 4N and by the website 6 that is used to provide distributing data (hereinafter, being called advertiser/corporation sites) of advertiser or company's operation as user 3, such as user 3.

In this case, as Fig. 2 and shown in Figure 1, act on behalf of 4A to 4N and be such as music, film, Games Software, novel, picture, the content of caricature and so on is (by voice data, video data, text data or the like composition) conduct is such as CD (CD), the commercial packages medium of DVD (Digital video disc) and CD-ROM (compact disc-ROM) and so on and book (sclerderm novel, Picture album, pictures, comic books) the lease shop of selling and leasing perhaps resembles and sells and lease the reference book that is used for admission examination, workbook, documents etc. are as the shop of the scope of operation of the preparatory school of the content (being made up of text data or the like) of the commercial packages medium of book.

If the 4A-4N that acts on behalf of that will start a business or start a business and do business wishes to use the Internet, it is by personal computer untill further notice system management website 2 its ideas.

Use the Internet if act on behalf of the 4A-4N request, system management website 2 obtains proxy information from acting on behalf of 4A-4N, such as kind, the account No. of title, scope of operation, and registers this agency.

Then, system management website 2 is given from be stored in the different types of content-data the content data base (not shown) in advance and is acted on behalf of 4A-4N and provide a large amount of by the content-data of acting on behalf of the 4A-4N given category, such as music, film, Games Software, novel, picture, comic strip, reference book, workbook, document or the like.Like this, act on behalf of the content data base that 4A-4N can produce these content-datas of storage of oneself.

In addition, sales company 5 is according to the instruction from system management website 2, sell the portable dedicated terminal 7A to 7N only be used to write down with rendition of content data and give and act on behalf of 4A to 4N, and sell acting on behalf of the commercial packages medium that 4A to 4N manages, such as CD, DVD, CD-ROM, book.

On the other hand, want to use user's 3 visit said system admin sites 2 of the Internet, for example be installed in such as the requesting terminal (not shown) that is exclusively used in the system management website on the shelf in the phonebooth, and send the notice that this Internet is used in expectation by operation.

If using the Internet is that user 3 wishes, system management website 2 obtains such as the personal information of his/her name, property name, age, account No.s (hereinafter from user 3, this is called user profile), and registering this user, is the above-mentioned user profile generation customer data base 8 as user's log-on data then.

Act on behalf of 4A to 4N and be provided for selling or leasing two systems that the plurality of kinds of contents data are given user 3, marketing system and leasing system.When user 3 provides the system related information that the content appointed information of specifying the content-data of wanting and expression are used for receiving arbitrary system of foregoing data by using the requesting terminal through system management website 2, this acts on behalf of 4A-4N, accepts buying or lease being scheduled in response of content-data.

When the pre-timing of accepting in this way from user 3, act on behalf of the user's 3 (user 3 account number) who reads in the customer data base 8 of 4A-4N use from system management website 2 user's registration information, the electronics record keeping is carried out in the purchase (selling price) and the lease (rental period) of content-data.Then, act on behalf of 4A-4N and from content data base, read the content-data of wanting, and be recorded in the medium that is preset among the portable dedicated terminal 7A-7N according to request.

This moment, acting on behalf of 4A to 4N also allows user 3 to use portable dedicated terminal 7A to 7N by the arbitrary system in sale and the leasing system.In the time of the request content data, acting on behalf of 4A-4N is purchase (selling price) and the record keeping of lease (rental period) execution electronics of portable dedicated terminal 7A-7N simultaneously by user's registration information.

Therefore, for example, when user 3 wants the portable dedicated terminal 7A-7N of operating lease, act on behalf of 4A-4N by directly give in the shop user or by delivery companies 9 give user's (depending on delivery system) by user 3 request lease stored content-data portable dedicated terminal 7A-7N with response user 3 with request.

Therefore, buy or the content-data of lease and the user 3 of portable dedicated terminal 7A-7N by the requesting terminal is predetermined earlier, in case he has obtained to take formula special-purpose terminal 7A-7N, just can appreciate this content-data by rendition of content data with above-mentioned portable dedicated terminal 7A-7N.

Above-mentioned portable dedicated terminal 7A-7N only can visit the 4A-4N that acts on behalf of of memory of content data by the communication function that is arranged on wherein through system management website 2, and can carry out the process (comprising record keeping) of buying and leasing content-data.

Therefore, when user 3 asks again to buy with the portable dedicated terminal 7A-7N that leases or leases content-data, act on behalf of 4A-4N and can send the portable dedicated terminal 7A to 7N of the content-data of request, and therefore content-data can be recorded in it through system management website 2 to lease.Therefore, be similar to distributing content data to such user 3 that can connect internet equipment is arranged, content-data can easily be distributed to the user 3 of the equipment of the connected the Internet (hereinafter, this refers to and can connect internet equipment) that does not have such as personal computer through the Internet.

By the way, system management website 2 is transmitted to give from the request that is used to buy and lease content-data of portable dedicated terminal 7A to 7N and requesting terminal and is acted on behalf of 4A to 4N, by increasing as upgrading user's registration information in the content of the request of the additional user information user's registration information in the customer data base 8.Therefore, system management website 2 can be known user 3 taste (for example, the type of the content-data of user's 3 acquisitions), user mode of the Internet or the like from user's registration information.

In addition, system management website 2 obtains to comprise the advertiser/company information of commercial content information or the like of the type of advertiser's name information and Business Name information, the above-mentioned distributing data that provides of expression from advertiser that various distributing datas are provided at advertiser/corporation sites 6 and company, and produces an advertiser/company database 10 as advertiser/register of company's information.

If user 3 permits his permission of expression of data to disclose the issue License Info of his/her user profile to advertiser and company to advertiser and company with the portable dedicated terminal 7A-7N transmission of lease as the user, system management website 2 is based on sending the user's registration information that the user permits the user 3 of data, search advertiser/company database 10 introduces selected advertiser and company for user 3 through portable dedicated terminal 7A-7N to select to provide the advertiser and the company of the distributing data that meets user's 3 tastes then.

The result, when user 3 from introduce to select among his/her advertiser/company one he when wanting the advertiser that signs a contract/company, system management website 2 provide his/her user's registration information of a part as investing tip to selected advertiser/company to introduce user 3 to advertiser/company.

Therefore, system management website 2 can allow to use the user 3 of the Internet and above-mentioned user 3 selected advertiser/companies to consult mutually and sign a contract.After contract signing, the various distributing datas of wanting such as the above-mentioned user 3 of product advertising will send to the portable dedicated terminal 7A to 7N of user's 3 leases from advertiser/corporation sites 6 through system management website 2.

In this way, in data providing system 1, having only to the user provides the advertiser/company of its distributing data of wanting just can be introduced to user 3, therefore user 3 can easily select advertiser/company of wanting, simultaneously, even user's 3 neither ones can connect the equipment of the Internet, he can have to the distributing data wanted effectively through the portable dedicated terminal 7A to 7N of lease.

In the case, if the user permits that data are that user 3 sends, system management website 2 is introduced and is given advertiser/company to the useful user 3 of advertiser/company.Therefore, indicate, when system management website 2 sent investing tips to advertiser/company, system management website 2 obtained certain remuneration from above-mentioned advertiser/company.

In addition, when system management website 2 is introduced advertiser/company and is given user 3, no matter have or do not have user 3 to want the advertiser/company that signs a contract, system's website 2 all can produce the customer presentation database 11 of the above-mentioned users' 3 of storage investing tip for above-mentioned user 3, so that above-mentioned customer presentation database 11 is used in selection later on when will introduce user 3 advertiser/company to.

When user 3 when 4A-4N is acted on behalf of in one of system management website 2 usefulness portable dedicated terminal 7A-7N visit with the request content data, act on behalf of 4A-4N and send the content choice panel that is used to select the foregoing data for portable dedicated terminal 7A to 7N, user 3 just can select the content-data wanted on the content choice panel.

Act on behalf of 4A-4N according to the content choice panel on the display part that will be presented at portable dedicated terminal 7A-7N from user 3 request customization.Therefore, in the time of the request content data, the content choice panel that satisfies user's 3 requests may be displayed on the display part of portable dedicated terminal 7A-7N.

In the case, if when lease portable dedicated terminal 7A to 7N, user 3 specifies the color of the shell that he likes, acts on behalf of 4A-4N and changes a portable dedicated terminal 7A-7N who has him to like color for the user.Therefore, except customized software, hardware that also can customized shell.

When the portable dedicated terminal 7A-7N of user 3 request broker 4A-4N customization lease (promptly, change the color of shell) time, act on behalf of 4A-4N with user 3 lease be stored among the portable dedicated terminal 7A-7N all data (promptly, content-data, the distributing data of wanting that advertiser or the like provides) is sent among another portable dedicated terminal 7A-7N, and exchanges them with user's 3 designated colors.

By the way, when user 3 leases content-data with portable dedicated terminal 7A-7N, when beginning to lease, act on behalf of 4A-4N and allow user 3 select the rental period of above-mentioned portable dedicated terminal 7A-7N and the rental period of content-data arbitrarily, and these chosen rental periods can freely prolong according to user 3 request.

Act on behalf of the termination time that 4A-4N monitors the rental period of the content-data that leases to user 3.If before the expiration of the rental period of portable dedicated terminal 7A-7N, the rental period of content-data expires, and acts on behalf of 4A-4N and this information is sent out the portable dedicated terminal 7A-7N that leases to user 3.

If reply the lease that stops by the content-data of time lease through system management website 2, act on behalf of 4A-4N prompting user 3 and bring the above-mentioned 4A-4N of agency portable dedicated terminal 7A-7N from the portable dedicated terminal 7A-7N that leases to user 3.When user 3 brought portable dedicated terminal 7A-7N, this content-data is stored up on the medium internally to be deleted, and this just means has given back content-data.

On the other hand, if answer to prolong rental period of content-data through system management website 2 from the portable dedicated terminal 7A-7N that leases to user 3, this acts on behalf of the termination time that 4A-4N monitors the rental period that the foregoing data have prolonged so.

If the rental period of content-data expires, and user 3 does not bring this portable dedicated terminal 7A-7N, for example, act on behalf of 4A-4N send a deletion rental period that is used to give back content-data the delete instruction of overdue content-data to portable dedicated terminal 7A to 7N.Therefore, the content-data of the appointment in this portable dedicated terminal 7A-7N is deleted from the stored medium, to prevent that it from illegally being used.

When the portable dedicated terminal 7A-7N of lease is given back by user 3, act on behalf of 4A-4N and delete content-data, to lease this portable dedicated terminal 7A-7N once more from the medium of above-mentioned portable dedicated terminal 7A-7N.

If user 3 with portable dedicated terminal 7A-7N request will by buy or content that lease has (promptly, the content-data of single) packaged media of exchange storage identical content data (promptly, a CD), acting on behalf of 4A-4N comprises that user 3 obtained the selling price of the price of content-data (that is, purchasing price or value of leass), packaged media and the equivalent exchange information of the difference between this two prices at that time for portable dedicated terminal 7A-7N transmission through system management website 2.

Then, as user 3 with portable dedicated terminal 7A-7N through system management website 2 notification agent 4A-4N approval exchange time, act on behalf of difference between the selling price of the acquisition price of the content-data that 4A-4N only has the user 3 who reads in the customer data base from system management website 28 and packaged media and implement electronics and keep accounts because for user 3 that have be stored in packaged media in the value of leass or the purchasing price of the identical content-data of content-data paid.Then, act on behalf of 4A-4N and give user 3 personally with this packaged media, perhaps give the user by delivery company 9 from sales company 5 in the shop.

In this way, act on behalf of 4A-4N in a basic balance the content-data that has of user 3 and packaged media exchangeable value and therefore exchanged above-mentioned packaged media (hereinafter, this exchange is called equivalent exchange) with content-data.Therefore, when portable dedicated terminal 7A to 7N is given back, prevented to be wasted, and can packaged media is provided and need not waste of money on content-data and packaged media for user 3 with minimum investment with the content-data that portable dedicated terminal 7A-7N buys or leases.

In the case, when user 3 used the Internet (that is, at every turn when he buys or leases content-data or portable dedicated terminal 7A to 7N), system management website 2 was collected the cost of use of the Internet to user 3 at every turn.But system management website 2 is according to the user mode of the Internet, pays user 3 and can bring such as discount preferential and count and store them in customer data base 8.

Therefore, when user 3 buys and leases content-data and portable dedicated terminal 7A-7N, in the time of user's 3 usefulness content-datas exchanges packaged media or the like, act on behalf of 4A-4N and allow user 3 in electronics is kept accounts, to use counting that he has obtained as part or all payment.

In addition, when user 3 buys or leases portable dedicated terminal 7A-7N, in the time of user's 3 usefulness content-datas exchange packaged media or the like, act on behalf of 4A-4N and can accept replacement electronics record keeping such as payment in cash and prepaid card payment in the shop.

The request of the purchase portable dedicated terminal 7A-7N that provides from user 3 through system management website 2 with the portable dedicated terminal 7A to 7N of requesting terminal or lease for response, act on behalf of 4A-4N the electronics record keeping is carried out in the purchase of portable dedicated terminal 7A-7N, act on behalf of 4A-4N then and directly give user 3, perhaps give user 3 by delivery companies 9 from sales company 5 with portable dedicated terminal 7A to 7N.

In the case, when portable dedicated terminal 7A to 7N is bought in user's 3 requests, act on behalf of 4A-4N and sell the portable dedicated terminal 7A to 7N of shell to the user with user's 3 designated colors.

As shown in Figure 3, buy the user 3 of portable dedicated terminal 7A-7N, buy or lease the content-data of wanting from the 4A-4N that acts on behalf of that sells this portable dedicated terminal 7A to 7N with portable dedicated terminal 7A-7N only through the Internet, and be similar to the situation of (with reference to figure 2) as mentioned above, can be by the distributing data of signing a contract and obtaining to want with advertiser and company.

In addition, when user 3 buys with above-mentioned portable dedicated terminal 7A-7N request or leases content-data, the user 3 who buys portable dedicated terminal 7A to 7N can customize will be from acting on behalf of the content choice panel that 4A-4N sends, also the exchangeable value of content-data that can have by user 3 in a basic balance and packaged media with user 3 by buying or the packaged media of the content-data exchange storage identical content data that lease has.

In above-mentioned data providing system 1, be similar to as mentioned above the situation of (with reference to figure 2 and 3), user 3 replaces portable dedicated terminal 7A-7N also can use the Internet by using the equipment such as the connected the Internet of personal computer.

As mentioned above, in data providing system 1, the existing business system that uses the business system of the Internet and in fact sell and lease product in retail shop or the like can be used by compatibility.Therefore, can realize a new business model, wherein do not have to connect the Internet equipment user 3 and owing to popularizing of the Internet has the 4A to 4N that acts on behalf of of sense of crisis can be free and easily use the Internet to conclude the business.

(2) first embodiment

With reference to figure 4, reference number 50 briefly shows the data providing system of first embodiment, wherein (promptly corresponding to the user's 3 of (referring to figs. 1 to 3) as mentioned above requesting terminal 52, the requesting terminal of using by user 3) and corresponding to the portable dedicated terminal 53 that only is used to act on behalf of 4A-4N of the portable dedicated terminal 7A-7N of (referring to figs. 1 to 3) as mentioned above be connected to system management website 2 through the Internet, act on behalf of the data providing server 51 of 4A to 44N and sales company 5 corresponding to (referring to figs. 1 to 3) as mentioned above.

Data providing server 51 has one and is used for the customer data base 55 that storing user's registered information and user register screen data, one is used to store many content-datas, the content data base 56 of content choice screen data or the like, one is used to store selling price and the value of leass of listing content-data, and can be with the value of leass of the packaged media of content-data exchange, title etc. and the packaged media database 57 of the tables of data that obtains, and an advertiser/company database 58 that is used to store the advertiser/register of company's information that obtains from advertiser/company of operation advertiser/corporation sites.

When from the requesting terminal 52 when sending the register requirement data of user's request registration, data providing server 51 is by receiving unit 59 receptions, based on the register requirement data, read the user by new portion 60 more from customer data base 55 and register screen data, and send the user who reads and register screen data to requesting terminal 52 from sending part 61.

When registering the user profile imported on the panel the user who registers screen data based on the user by when requesting terminal 52 sends as the user profile data, data providing server 51 is by receiving unit 59 receptions, and by new portion 60 storages more as user's registration information based on the user profile of user profile data and register this user.Like this, above-mentioned user can use the Internet.

When according to the operation of registered users from the requesting terminal 52 when sending the transmission requests number of request content data, data providing server 51 is by receiving unit 59 receptions, select screen data by content search part 62 based on transmission requests data reading of content from content data base 56, and send the content choice screen data that reads to requesting terminal 52 by sending part 61.

The result, when selecting appointment on the content choice panel of the content-data of wanting at content-based selection screen data, be used to obtain a system of each content-data, buy or leasing system, with portable dedicated terminal 53 selected appointments, and the tentation data of therefore representing these appointed information (hereinafter, this is called consumer premise information) is by 52 transmissions from the requesting terminal, and data providing server 51 receives it by receiving unit 59.

At this moment, data providing server 51 is read the content-data of appointment from content data base 56 based on tentation data by content search part 62, and send the content-data that reads to the portable dedicated terminal 53 that also is not delivered to the user from sending part 61, and be recorded in wherein.

In this way, data providing server 51 can prepare to have stored the portable dedicated terminal 53 of asking the content-data buying or lease according to the user.Therefore, the user can be given or be delivered to this portable dedicated terminal 53 personally to sell and to lease to the user.

Then, if the transmission requests data of request content data are sent from the portable dedicated terminal 53 of selling or lease to the user, data providing server 51 is by receiving unit 59 receptions, select screen data based on the transmission requests data from content data base 56 reading of content by content search part 62, and send the content choice screen data that reads portable dedicated terminal 53 to this user by sending part 61.

Therefore, when designated on the content choice panel of the content-data of wanting at content-based selection screen data and about how by buying or lease obtains the information of content-data appointed the time, thereby represent these appointed information (hereinafter, this is called appointed information) the content specific data sent from the portable dedicated terminal 53 of selling or lease to the user, data providing server 51 is by receiving unit 59 receptions.

At this moment, data providing server 51 reads the content-data of appointment by content search part 62 content-based specific datas from content data base 56, and send the content-data that reads portable dedicated terminal 53 by sending part 61, and write down it therein to the user.

In this way, this data providing server 51 content-data of allowing the user use distribution of contents through the Internet comfortablely and freely obtaining by portable dedicated terminal 53 to want.

By the way, data providing server 51 divides the unique customer identification information of each user of pairing (hereinafter in user's registration, this is called user ID), and it is added in the user profile, in customer data base 55, store this user profile and user ID then, and pass through the user's registration information of user ID managed storage as user's registration information.

Data providing server 51 from send distribute to the user when part 61 is sent in user's registration user ID to requesting terminal 52 to notify the user its user ID.After this, when this user sends different request for different agencies with requesting terminal 52 or portable dedicated terminal 53, data providing server allows the user use this user ID, so that discern these different agencies' the requesting users of sending by this user ID.

When data providing server 51 receives from the requesting terminal 52 or (for example sell or lease to different pieces of information that user's portable dedicated terminal 53 sends by receiving unit 59, the content specific data) time, data providing server 51 sends content as these data of additional user information (title of the content-data that will buy or lease such as the user and the information in rental period) to customer data base 55 by new portion more 60, and increase additional user information in the user's of request content data user's registration information, and therefore upgrade this user's registration information.

Therefore, based on the user's registration information in customer data base 55, data providing server 51 can be known taste of user or the like.

Then, allow data providing server 51 to permit data to be sent to the user openly for the user of advertiser/company this user profile if mean the user from the portable dedicated terminal of selling or lease 53, data providing server 51 passes through receiving unit 59 receptions, read user's registration information about the user that allow public user information based on user's permission data from customer data base 55 by compatible portion 63, and in advertiser/company database 58, search for advertiser/register of company's information based on the user's registration information that reads.

For introduce the distributing data that satisfies user taste is provided advertiser/company to him, as retrieving advertiser/register of company's result of information by compatible portion 63, if provide the advertiser/company of the distributing data that satisfies user's taste selected, data providing server 51 produces advertiser/company introduction data based on advertiser/register of company's information of selecteed advertiser/company, from sending the portable dedicated terminal 53 to the user of part 61 transmissions.

In this way, data providing server 51 allows users easily to select one the advertiser/company of its distributing data of wanting will be provided to him among many advertiser/companies, and the advertiser/company of permission effectively and the distributing data that correctly provides him to ask to the user.

If customized user is bought or the customization request msg of the portable dedicated terminal 53 of lease is sent out, this data providing server 51 is by receiving unit 59 receptions, read the customization registration screen data that before is stored in the content data base 56 by content search part 62 based on the customization request msg that receives, and send to user's portable dedicated terminal 53 from this transmission part 61.

The result, if the panel customized information of importing on the customization registration panel based on customization registration screen data that is used for the content choice panel is sent from this portable dedicated terminal 53 of selling or leasing to the user, data providing server 51 is by receiving unit 59 receptions, and this panel customized information is sent to customer data base 55 so that it is increased in above-mentioned user's the user's registration information, and therefore by this more new portion 60 upgrade user's registration informations.

After this, if the request customized content selects the user of panel to send the transmission requests data from portable dedicated terminal 53, data providing server 51 passes through receiving unit 59 receptions, read the panel customized information that adds to his/her user's registration information by new portion 60 more from customer data base 55, and provide it to content search part 62.

This data providing server 51 is selected screen data by content search part 62 from content data base 56 reading of content, and based on panel customized information conversion it, and send the customization screen data that so obtains portable dedicated terminal 53 to the user from sending part 61.

In this way, when the user who provides server 51 customized contents to select panel when request msg sent the transmission requests data from portable special-purpose terminal 53 at every turn, data providing server 51 was selected panel based on customizing the panel customized content.Therefore, the user can customize chosen content data on the panel.

In the case, in the portable dedicated terminal 53 that leases to the user, the information of customization portable dedicated terminal 53 color of shell also can be selected on customization registration panel.If specify the shell customized information of color of shell to be sent from portable dedicated terminal 53, data providing server 51 is by receiving unit 59 receptions, and provide it to customer data base 55 so that it is increased in above-mentioned user's the user's registration information, and therefore upgrade user's registration informations by new portion 60 more.

Therefore, after this, when data providing server 51 was leased or sold portable dedicated terminal 53 to the user, it provided the portable dedicated terminal 53 that has according to the color of shell customized information appointment.

In addition, if request is with buying or portable dedicated terminal 53 transmissions of equivalent exchange request msg from selling or lease to the user of content-data (for example song) the equivalent exchange packaged media (for example CD) of lease, data providing server 51 is by receiving unit 59 receptions.

Data providing server 51 is based on the equivalent exchange request msg, read the user's of request equivalent exchange user's registration information from customer data base 55, and detect request by the use pattern of the content-data of equivalent exchange (that is, buy or lease) by new portion more 60.Then, data providing server 51 is searched for a tables of data based on the equivalent exchange request msg with by new portion 60 detected results more by search packet part 64 in packaged media database 57.Therefore, detect the selling price and the title of the packaged media of the price of the content-data that the user be used for equivalent exchange has and storage foregoing data.

Then, data providing server 51 is calculated the difference between the selling price of the price of the content-data that detected users have and packaged media by search packet part 64, and from send part 61 as search result information with the selling price of the price of content-data and packaged media and difference that title sends aforementioned calculation together portable dedicated terminal 53 to the user.

Be stored in the purchasing price of the content-data in the packaged media or the price of lease and utilize the form payment of portable dedicated terminal 53 to buy or to lease by the user.Therefore, if the exchange approval data of approval equivalent exchange are sent from the portable dedicated terminal 53 of selling or lease to the user, the difference between the price of the content-data that data providing server 51 only has the user and the selling price of packaged media is carried out electronics and is kept accounts.Then, the user directly or by sending obtains this packaged media.

In this way, in data providing server 51, the content-data that the user has is equal substantially on exchangeable value with the packaged media that will be exchanged, and they are by equivalent exchange then.Therefore, data providing server 51 can make the user obtain this packaged media with minimum investment by the content-data exchange packaged media of buying or leasing with portable dedicated terminal 53 with the user.

In the case, when the user used the Internet with requesting terminal 52 or portable dedicated terminal 53, data providing server 51 distributed preferential the counting that can bring such as discount according to user mode by the distribution portion (not shown) of counting to the user at every turn.Above-mentioned counting of being assigned with sent to customer data base 55 by new portion 60 more, and it is added in user's the user's registration information subsequently, thereby upgrades above-mentioned user's registration information.

When user in equivalent exchange or the like asks to use when counting substitute money, data providing server 51 is distributed to the difference between the selling price of above-mentioned user's price of counting the content-data that the balance user has and packaged media by use.

In addition, when content-data leases to the user, data providing server 51 by new portion 60 more in customer data base 55 constantly the search subscriber log-on message whether expire with rental period of the content-data that detects lease.If the very fast expiration of the rental period of foregoing data, data providing server 51 confirms from sending part 61 transmissions whether screen data finishes to confirm to lease to user's portable dedicated terminal 53.

If a lease end notification is sent from the portable dedicated terminal 53 of selling or lease to the user, this lease end notification is represented will finish according to the lease of rental period content-data, data providing server 51 is by receiving unit 59 receptions, and in customer data base 55, should lease end notification and be increased in the corresponding user's registration information, thereby upgrade user's registration informations by new portion 60 more.And data providing server 51 is come the store request screen data to above-mentioned portable dedicated terminal 53 from sending part 61 transmissions, gives back content-data (that is, from portable dedicated terminal 53 these content-datas of deletion) with the prompting user the agency.

On the contrary, confirm the result of screen data as sending to portable dedicated terminal 53, if a lease prolongation notice that prolongs the rental period of content-data is sent out, data providing server 51 is by receiving unit 59 receptions, and in customer data base 55, will lease and prolong notice and be increased in the corresponding user's registration information, and therefore upgrade user's registration informations by new portion 60 more.

If the content-data rental period has expired and do not given back, in the corresponding user's registration information of the deletion information that data providing server 51 increases these content-datas of Force Deletion in the customer data base 55, and upgrade these user's registration informations by new portion 60 more.Simultaneously, data providing server 51 from the delete instruction that sends part 61 and send the content-data that the deletion rental periods have expired to portable dedicated terminal 53 with the content-data of deletion above-mentioned portable dedicated terminal 53.

On the other hand, as user through user's register requirement of operation part 70 input the time, requesting terminal 52 produces the register requirement data that part 71 produces the expression register requirement by request msg, and sends to data providing server 51 from sending part 72.

The result, when requesting terminal 52 receives the user when registering screen data by receiving unit 73 from data providing server 51, send the user who receives from display control section 74 and register screen data, register panel based on the user that the user registers screen data with demonstration to display part 75.

Then, in requesting terminal 52, when by the user by the operating in the user and register on the panel input user profile of operation part 70 time, requesting terminal 52 produces part 71 by request msg and sends user profile as the user profile data to data providing server 51 from sending part 72.

When if the user utilizes operation part 70 input to the request of content-data, requesting terminal 52 produces the transmission requests data of representing transmission requests by request msg generation part 71, and sends the transmission requests data of generation to data providing server 51 from sending part 72.

Therefore, when requesting terminal 52 is received content choice screen data from data providing server 51 by receiving unit 73 when, requesting terminal 52 send from display control section 74 the content choice screen data that receives to display part 75 to show the content choice panel that goes based on this content choice screen data.

Then, when the user imported consumer premise information by operating operation part 70 on the content choice panel, requesting terminal 52 produced part 71 by request msg and produces tentation data, and sends to data providing server 51 from sending part 72.

Therefore, sold or leased to user's portable dedicated terminal 53 before and received the content-data that sends from data providing server 51 by receiving unit 80, and on medium 82, write down it by record controls part 81, so that the user is sold and leased to the portable dedicated terminal under this state 53.

In the portable dedicated terminal 53 of selling and lease to the user, if import reproduction instruction by operation part 83 by the user, portable dedicated terminal 53 based on this reproduction instruction by reproducing control section 84 rendition of content data from medium 82, and the content-data that sends above-mentioned reproduction is to the reproducing part of being made up of display control section, display part and loudspeaker or the like 85, so that user's enjoy content.

If the request of user's general operation part 83 input transmitting content datas, portable dedicated terminal 53 produces the transmission requests data that part 86 produces the expression transmission requests by request msg, and sends the transmission requests data of above-mentioned generation to data providing server 51 from sending part 87.

Therefore, portable dedicated terminal 53 is selected screen data by receiving unit 80 from data providing server 51 received contents, and sends it to reproducing part 85, removes to show the content choice panel based on this content choice screen data.

So, if select to specify (comprising the appointment of buying or leasing) content-data on the content choice panel according to operating in of operation part 83, portable dedicated terminal 53 produces part 86 by request msg and produces the content specific data, and sends to data providing server 51 from sending part 87.

When portable dedicated terminal 53 was received content-data from data providing server 51 by receiving unit 80 when, portable dedicated terminal 53 write down it by record controls part 81 on medium 82.Therefore, later content-data will be reproduced from medium 82 according to the operation of operation part 83 by reproducing control section 84.

In addition, if the user allows issue user profile by operation part 83, portable dedicated terminal 53 produces the part 86 permissive users of generation by request msg and permits data, and sends to data providing server 51 from sending part 87.

Therefore, when portable dedicated terminal 53 by receiving unit 80 when data providing server 51 receives advertisers/company introduction data, portable dedicated terminal 53 sends the advertiser/company introduction data that receive and goes to show it to reproducing part 85.In this state, the user selects an advertiser/company that wants by operating this operation part 83.

Then, these portable dedicated terminal 53 orders produce part 86 and send part 87 through request msg, and the advertiser that the transmission user selects and the information of company are to data providing server 51.Therefore, if the advertiser of user and its selection/company's strike an agreement, portable dedicated terminal 53 receives its distributing data wanted that sends from advertiser/corporation sites by receiving unit 80, such as advertisement, and writes down it by record controls part 81 on medium 82.

Portable dedicated terminal 53 reproduces distributing data according to the operation of operation part 83 by reproducing control section 84 from medium 82, and sends above-mentioned reproduced distributing data to reproducing part 85.Therefore, the user can appreciate the distributing data that provides from advertiser/corporation sites.

In addition, if the user asks by operation part 83 input customizations, portable dedicated terminal 53 produces part 86 by request msg and produces the customization request msg that the expression customization is asked, and sends to data providing server 51 from sending part 87.

Therefore, when portable dedicated terminal 53 by receiving unit 80 when data providing server 51 receives customization registration screen data, portable dedicated terminal 53 transmission to reproducing part 85, go to show that the customization based on customization registration screen data registers panel.

If according to operation part 83 operate in that the input customized content is selected the panel customized information of panel on the customization registration panel time, portable dedicated terminal 53 orders produce part 86 and send part 87 through request msg and send the panel customized information of input to data providing server 51.

Equally, the shell customized information of customization portable dedicated terminal 53 color of shell also can be imported according to operating on the customization registration panel of operation part 83.If the shell customized information is transfused to, portable dedicated terminal 53 also produces part 86 through request msg and sends it to data providing server 51 from sending part 87.

In this way, portable dedicated terminal 53 can request msg provide server 51 customized contents to select the shell of panel and portable dedicated terminal 53.Therefore, after the user asks above-mentioned customization, he can select panel to select the given content data based on the customization that panel customized information contents processing selects panel to obtain by passing through of being shown by reproducing part 85, and he can have the portable dedicated terminal 53 of the color of his appointment with these portable dedicated terminal 53 exchanges.

In addition, in portable dedicated terminal 53, if the user utilizes equivalent exchange request of operation part 83 inputs, portable dedicated terminal 53 produces the equivalent exchange request msg that part 86 produces expression equivalent exchange request by request msg, and sends to data providing server 51 from sending part 87.

The result, if the search result information about equivalent exchange is sent from data providing server 51, portable dedicated terminal 53 is received by receiving unit 80, and send to reproducing part 85 with based on the search result information explicit user by buying or the purchase of the content-data that lease has or the price of lease the selling price of packaged media and title and the difference between these prices.

If the user is by operation part 83 approval equivalent exchanges, portable dedicated terminal 53 produces part 86 by request msg and produces the exchange approval data that express one's approval, and sends to data providing server 51 from sending part 87.Then, the difference between the selling price of the price of the content-data that the user is had with a kind of user's appointed method (that is, with currency payment or with the payment of counting) and packaged media is implemented the electronics record keeping.Therefore, the user can obtain packaged media with minimum investment.

In the case, if the affirmation screen data of the content-data of very fast expiration of rental period is sent out from data providing server 51, portable dedicated terminal 53 is by receiving unit 80 receptions, and send to reproducing part 85 with the affirmation panel of demonstration, and therefore on above-mentioned affirmation panel, notified the rental period of this content-data of user very fast expiration based on the affirmation screen data.

Then, prolong or the termination rental period if user's this moment utilizes operation part 83 to specify, portable dedicated terminal 53 produces part 86 notification datas from transmission part 87 through request msg provides server 51 these information.

In addition, before content-data is given back, if the rental period of content-data has expired and data providing server 51 sends an instruction of deleting this content-data, portable dedicated terminal 53 receives this instruction by receiving unit 80, based on this delete instruction, from medium 82, delete the content-data that the rental period has expired by record controls part 81.Therefore, can prevent the illegal use (reproduction) of content-data.

According to above-mentioned structure, in this data providing system 50, according to the tentation data that sends from user's request of operating terminal 52, the content-data of user's appointment is recorded in the agency's who only is used for above-mentioned user's appointment 53 li of portable dedicated terminals by data providing server 51, and the user is sold or leased to this portable dedicated terminal 53.

Then, if the content specific data is provided by portable dedicated terminal 53 by the user, this data providing server 51 is according to content specific data content data from content data base 56, and sends the content-data that reads to portable dedicated terminal 53 and be recorded in wherein.

In addition, in data providing server 51, the user's registration information of buying or lease the user of this portable dedicated terminal 53 is registered in customer data base 55.When above-mentioned user used this portable dedicated terminal 53 to buy or leases content-data, user's registration information was updated according to the user mode of portable dedicated terminal 53 at every turn.If the user allows with portable dedicated terminal 53 issue user profile, data providing server 51 is searched for advertiser/register of company's information based on this user's registration information in advertiser/company database 58, and select to provide the advertiser/company of the distributing data that satisfies user's taste, and introduce them to user.

53 request customized contents are selected panel if the user utilizes portable dedicated terminal, data providing server 51 is selected panel according to the request customized content, and the panel of customization of selecting panel to obtain by the customization foregoing is provided for user-portable special-purpose terminal 53, so that the user in selecting content data.

In addition, if the user utilizes the equivalent exchange packaged media of portable dedicated terminal 53 requests with the content-data of buying or leasing, after the difference between the selling price of the price of having paid the content-data that the user has and packaged media, data providing server 51 provides packaged media to the user.

Therefore, in this data providing system 50, even the user do not have can access the Internet equipment, he can utilize the requesting terminal 52 that is installed in phonebooth or the like, predetermined earlier purchase or lease can be write down the portable dedicated terminal 53 with rendition of content data, after the user obtained this predetermined portable dedicated terminal 53, he can utilize this portable dedicated terminal 53 to obtain the content-data of distribution.

In this data providing system 50, by using portable dedicated terminal 53, the user is chosen content data on the panel that customizes according to his/her request easily, and the user can exchange the packaged media of memory of content data with minimum investment with the content-data that obtains by distribution.In addition, the user can be easily selects an advertiser/company that the distributing data that satisfies his own taste is provided from many advertiser/corporation sites, so that the distribution of use distributing data.

As a result, in data providing system 50, do not have can access the Internet the user also can easily use this system, enjoy the facility of the Internet simultaneously to the full.

In this data providing system 50, the user uses by the portable dedicated terminal of buying and lease obtains that only is used for an agency 53.This system can easily get in touch the user who uses the agency and use the Internet.Therefore, the agency can easily use and enter the Internet.

According to said structure, in data providing server 51, only be used for an agency, can write down and the portable dedicated terminal 53 of rendition of content data, according to from the requesting terminal 52 tentation datas that send sold or leased to the user.The content specific data distributing content data that sends according to the portable dedicated terminal 53 from above-mentioned sale or lease also is recorded in the portable dedicated terminal 53.In addition, according to the user's who sends from portable dedicated terminal 53 permission, select advertiser/company to introduce the user to based on user's registration information.According to the customization request that sends from above-mentioned portable dedicated terminal 53, customized content is selected panel, and offers portable dedicated terminal 53.In order to carry out equivalent exchange according to the equivalent exchange request that sends from portable dedicated terminal 53, user in a basic balance is by the exchangeable value of distribution content-data that has and the packaged media of storing the foregoing data.Therefore, do not have the user of the equipment of the Internet accessible can easily use this system, enjoy the facility of the Internet simultaneously fully.And by using the portable dedicated terminal 53 of the use the Internet that only is used for an agency, this system allows one and acts on behalf of contact user easily.Therefore, the data providing system that can further popularize the Internet can be implemented.

Notice that in aforesaid first embodiment, the user is with requesting terminal 52 request user registrations and buy or lease portable dedicated terminal 53.But, the invention is not restricted to this, same user can utilize can access the Internet replace the equipment of requesting terminal 52 such as personal computer, request user registration and buying or lease portable dedicated terminal 53.Therefore, now even by using portable dedicated terminal 53, do not have user that can access the Internet equipment and have the user of the said equipment can enjoy the facility of the Internet.

(3) second embodiment

Fig. 5 illustrates the data providing system 100 of second embodiment.Being similar to the portable dedicated terminal 102 of the portable dedicated terminal 7A to 7N of (referring to figs. 1 to 3) as mentioned above is directly connected to corresponding to the system management website 2 of (referring to figs. 1 to 3) as mentioned above and acts on behalf of the data providing server 101 of 4A to 4N.105 be connected to above-mentioned data providing server 101 corresponding to the user's 3 of (referring to figs. 1 to 3) as mentioned above (that is the requesting terminal of using) requesting terminal 103 and settlement process server 104 through the Internet by user 3.

Data providing server 101 has a customer data base 110 and a content data base 111.Customer data base 110 storages are registered the user's registration information (by user's name, user ID, Bank Account Number or the like composition) that produces by the user that execution is similar to as mentioned above user's registration of (referring to figs. 1 to 4).

In addition, data providing server 101 is stored many content-datas in content data base 111, and by listing the tables of data that produces by the contents additional information of the content identification information unique (hereinafter, this is called content ID), title (for example title of song), price (selling price and value of leass) or the like composition to each content-data.

If predetermined lease content-data (hereinafter, this refers in particular to the lease tentation data) the operation that is used as the user of lease predetermined request data by wanting to lease content-data of consumer premise information 105 103 be sent out through the Internet from the requesting terminal, data providing server 101 is received by receiving unit 115, the lease predetermined request data that will be received by a record keeping part 116 are converted to record control data, and send to record controls part 117.

Now, this data providing server 101 by this record controls part 117 produce comprise unique identification be used for recording user request lease content-data portable dedicated terminal 102 the special-purpose terminal identifying information (hereinafter, this is called special-purpose terminal ID) lease predetermined can accept data, and 105 send to requesting terminal 103 from sending part 118 through the Internet, with notify the user it accepted to be used for to lease the predetermined of content-data that the user wants.

In addition, data providing server 101 reads user from content data base 111 based on record control data by record controls part 117 and asks the content-data leased, and sends the content-data that reads to the portable dedicated terminal 102 with the special-purpose terminal ID that notifies the user.

Therefore, the content-data that recording user is wanted on the medium of data providing server 101 in being installed in portable dedicated terminal 102.

In this way, the content-data of data providing server 101 recording user request on portable dedicated terminal 102 with content data recording/representational role.Then, when the user come agency that above-mentioned data providing server 101 for example has been installed the time, the content-data of request lease is given the user together with portable dedicated terminal 102.

Therefore, in data providing server 101, content-data can lease to the user by portable dedicated terminal 102 according to the rental period, makes the user to reproduce it with the enjoy content data by portable dedicated terminal 102.

Simultaneously, as illustrated in Figures 5 and 6, the 103 lease predetermined request data D2 that send have the name such as the user from the requesting terminal, user ID, password, the title of the content-data D1 of request lease, rental period, the payment method of hire charge information such as (at shop payment in cash or prepaid card, pay by prepaid card, pass through Credit Card Payments) with the requesting terminal.

When data providing server 101 by receiving unit 115 from the requesting terminal 103 when receiving lease predetermined request data D2, data providing server 101 is extracted the information of the payment method of relevant hire charge (hereinafter, this is called payment data) from lease predetermined request data D2 by record keeping part 116.

Under the situation of payment information appointment by credit card funded payment, data providing server 101 reads the user's of request lease content-data D1 user's registration information from customer data base 110 based on the user ID that is included in the lease predetermined request data D2 by book keeping operation part 116, and in content data base 111, search for a tables of data based on the title that is included in the content-data D1 among the above-mentioned lease predetermined request data D2, to read the additional information that the user asks the content-data D1 that leases.

Data providing server 101 based in advance the additional information of the hire charge of portable dedicated terminal 102 of storage and agency's Bank Account Number, lease predetermined request data D2, user's registration information and content-data D1 carry out book keeping operation by book keeping operation part 116.Therefore, this data providing server 101 produces the accounting information of expression to user's charge, agency's number of the account and user or the like according to rental period of this content-data D1, and 105 sends to settlement process server 104 from sending part 118 through the Internet.

Handle when finishing based on the electronic accounting of charging information, and clearing are when finishing notice and sent from settlement process server 104, data providing server 101 is received by receiving unit 115, and is confirmed by book keeping operation part 116.

Therefore, data providing server 101 utilization book keeping operation parts 116 produce record control data D3 for lease predetermined request data D2 by increasing Agent ID, and the record control data D3 that transmission produces is to record controls part 117.

In the case, when record control data D3 is produced by book keeping operation part 116, data providing server 101 will be included in the address name that the coding of registering as user's registration information changed in the name of leasing the user among the predetermined request data D2, the title of content-data D1 is changed into content ID, the fate in coding rental period, and the account number that increases the user.

When record control data D3 was sent to record controls part 117 from record keeping part 116 when, data providing server 101 was produced by record controls part 117 that lease is predetermined can accept data, and sends to requesting terminal 103 from sending part 118.

Then, data providing server 101 increases the storage users based on record control data D3 by record controls part 117 asks the special-purpose terminal ID of portable dedicated terminal 102 of the content-data D1 that leases and the copy historical information that shows the copy history that produces during by illegal copies at foregoing data D1 to produce header data D4 in above-mentioned record control data D3.Then, data providing server 101 increases header data D4 in the content-data D1 that is asked by the user to lease, and in portable dedicated terminal 102 record.

Therefore, data providing server 101 can be easily recognized portable dedicated terminal 102 and the content-data D1 that leases to the user in its oneself shop from header data D4.

In addition, whether the portable dedicated terminal 102 that leases to the user expired according to the rental period about the information monitoring content-data D1 in rental period that is included among the header data D4.Do not given back (promptly in rental period mistake and content-data D1, at content-data D1 not under the situation of giving back along with portable dedicated terminal 102) situation under, portable dedicated terminal 102 does not allow content-data D1 reproduced, and this content-data D1 that prevents lease after the rental period expiration is illegally used.

In addition, as the content-data D1 that leases to the user by illegal copies the time, portable dedicated terminal 102 writes down the copy number of times as the copy history information in header data D4.Therefore, when portable dedicated terminal 102 returned to the agency, the agency can be from the content-data D1 that known user's illegal copies of the copy history information the header data D4.

On the other hand, utilize under the situation of requesting terminal 103 by the prepaid card payment in the lease predetermined request data appointment that sends from requesting terminal 103, data providing server 101 is based on the lease rent of portable dedicated terminal 102, and the additional information of lease predetermined request data D2 and content-data D1 is by record keeping part 116 exec accountings.Data providing server 101 calculates quantity to user's charge according to rental period of content-data D1, and 105 will send to requesting terminal 103 as the charge number that calculates of account data from sending part 118 through the Internet.

After finishing payment by prepaid card based on the book keeping operation data, when data providing server 101 is finished data by the prepayment payment of receiving unit 115 receptions 103 transmissions from the requesting terminal, data providing server 101 replaces user's account number in lease predetermined request data D2 by increasing Agent ID, these lease predetermined request data D2 storage representation utilizes requesting terminal 103 to finish the information of payment by prepaid card, produce record control data D3 by record keeping part 116, and transmissions arrive this record controls part 117.

When record control data D3 is sent to record controls part 117 from record keeping part 116 when, be similar to the above, data providing server 101 sends from sending part 118 that lease is predetermined can accept data to requesting terminal 103 by record controls part 117.Simultaneously, data providing server 101 produces header data D4 based on record control data D3, and in portable dedicated terminal 102 with content-data D1 record together.

In addition, when the 103 lease predetermined request data D2 that send specify in shop payment in cash or prepaid card payment from the requesting terminal, data providing server 101 by the account number that increases Agent ID and replace the user in the lease predetermined request data D2 that comprises the information that is illustrated in the payment in cash finished in the shop or prepaid card payment, produce record control data D3 by book keeping operation part 116, and send to record controls part 117.

Under the kindred circumstances, be similar to the above, data providing server 101 sends record control data D3 to record controls part 117 from record keeping part 116, and is scheduled to can accept data to requesting terminal 103 by above-mentioned record controls part 117 transmission leases from sending part 118.Simultaneously, data providing server 101 produces header data D4 based on record control data D3, and in portable dedicated terminal 102 with content-data D1 record together.

In the case, in data providing server 101, a slit that provides for prepaid card is arranged on record keeping part 116.When specifying in the shop and pay the bill by prepaid card, the charge number that calculates the user by record keeping part 116 according to the rental period of content-data D1.When the user removes to receive portable dedicated terminal 102, when the user inserts slit with his/her prepaid card, by the lease rent of prepaid card clearing to the user.

Notice that above-mentioned data providing server 101 is applicable to that also the user comes the situation of store request lease content-data D1.In this case, for the information of lease with input sends to record keeping part 116, the office worker in the shop is with operation information importation input information of lease, and information of lease has the content of the lease predetermined request data D2 that is similar to as mentioned above (with reference to figure 6).Therefore, content-data D1 is recorded in the portable dedicated terminal 102, and it is predetermined to be similar to aforesaid lease by requesting terminal 103.

On the other hand, if utilize operation information importation 120 to import lease predetermined information with the content that is similar to aforesaid lease predetermined request data D2 by the user, requesting terminal 102 (Fig. 5) produces part 122 through operation information judgment part 121 by request msg and produces aforesaid lease predetermined request data D2 based on the lease tentation data, and 105 sends to data providing server 101 from sending part 123 through the Internet.

When lease is predetermined can accept data through the Internet 105 when data providing server 101 sends, requesting terminal 103 is received by receiving unit 124, and 125 send to display part 126 from the judgment part, go to notify the user to finish the lease predetermined acceptance of its content-data of wanting of user's request and will be with the special-purpose terminal ID of the portable dedicated terminal 102 that has foregoing data D1 of lease.

In the case, in this requesting terminal 103, record keeping part 127 has a slit that is used for prepaid card.When the user utilized 120 appointments of operation information importation to pay the bill by prepaid card with above-mentioned requesting terminal 103, it was discerned in operation information judgment part 121, and notice record keeping part 127.

Requesting terminal 103 is received as sending the account data of lease predetermined request data D2 to the response of data providing server 101 by receiving unit 124, discerns the account data that receives by judgment part 125, and sends to record keeping part 127.

When user's oneself prepaid card is inserted in account's part 127 slit, requesting terminal 103 by above-mentioned account's part 127 based on the lease rent of book keeping operation data by prepaid card clearing user.Then, requesting terminal 103 produces the prepayment payment and finishes data, and 105 sends to data providing server 101 from sending part 123 through the Internet.

To describe now and remove beyond lease rent (that is, the keeping accounts) payment, in data providing system 100, the lease predetermined process process of being undertaken by data providing server 101 and requesting terminal 103.Shown in Fig. 7 (A), requesting terminal 103 enters program RT1 from the beginning step, and advances to step SP1.

At step SP1, requesting terminal 103 waits for that the user is with operation information importation 120 input lease predetermined informations.When the user imports the lease predetermined information, requesting terminal 103 enters next procedure SP2, and produce part 122 by request msg and produce lease predetermined request data D2,105 send to data providing server 101 from sending part 123 through the Internet, and advance to step SP3.

At this moment, shown in Fig. 7 (B), data providing server 101 enters program RT2 from the beginning step, and enters next procedure SP11.At step SP11, data providing server 101 waits for that lease predetermined request data D2 is requested terminal 103 and sends.When data providing server 101 received the lease predetermined request data D2 of requesting terminal 103 transmissions by receiving unit 115, data providing server 101 advanced to step SP12.

At step SP12, data providing server 101 produces record control data D3 by record keeping part 116 by lease predetermined request data, and enters next procedure SP13.

At step SP13, data providing server 101 produces that lease is predetermined accepts data, and 105 sends to requesting terminal 13 from sending part 118 through the Internet, and advances to step SP14.

At this moment, at step SP3, the predetermined data of accepting of lease that send from data providing server 101 are waited in requesting terminal 103.At step SP3, requesting terminal 103 utilizes receiving unit 124 when data providing server 101 receives that lease is predetermined accepts data, and requesting terminal 103 enters next procedure SP4.

At step SP4, requesting terminal 103 sends the predetermined data of accepting of lease, and on display part 126, show, to notify the user to finish lease predetermined acceptance to content-data D1, this content-data D1 has the special-purpose terminal ID of the portable dedicated terminal 102 that will be leased together with above-mentioned content-data D1, and enter next procedure SP5, to finish the processing in above-mentioned requesting terminal 103.

On the other hand, at step SP14, data providing server 101 produces header data D4 based on record control data D3, and advances to step SP15.At step SP15, data providing server 101 increases header data D4 in the content-data D1 by user's request by record controls part 117, and record on the medium in portable dedicated terminal 102.Then, data providing server 101 advances to step SP16, to finish the processing in above-mentioned data providing server 101.In this way, data providing system 100 is finished the processing predetermined to the lease of content-data D1.

According to said structure, in this data providing system 100, many content-data D1 have been stored in the content data base 111 in the data providing server 101 that is arranged among the agency.When the user leased the content-data D1 that wants so that requesting terminal 103 requests are predetermined, data providing server 101 is recorded content data D1 in portable dedicated terminal 102.Then, when the user came the agency, predetermined content-data D1 leased to the user together with portable dedicated terminal 102.

Therefore, in this data providing system 100, even the user does not have the equipment of record and rendition of content data D1 function, as personal computer (hereinafter, this is called content and obtains device), also can access the Internet obtain content-data D1, the agency can easily utilize portable dedicated terminal 102 to provide content as data to the user.

In addition, in data providing system 100, when content-data D1 is leased, the content-data D1 that the user can utilize the predetermined earlier lease in far-end requesting terminal 103 to want.Therefore, need not to allow the user wait for the time of recorded content data D1 in portable dedicated terminal 102, the agency can successfully give the user who comes the agency with the portable dedicated terminal 102 that has content-data D1.

In addition, in this data providing system 100, same when the user is scheduled to lease content-data D1 by operation requests terminal 103, when generation was used for the record control data D3 of recorded content data D1 in portable dedicated terminal 102, the user was apprised of the acceptance lease and is scheduled to.Therefore, the user can be scheduled to the lease of content-data D1, when content-data D1 is recorded in the portable dedicated terminal 102, need not to wait for before portable dedicated terminal 102.

In the case, the device of description acquisition is essential to the distribution of the 105 use content-data D1 through the Internet.But, also be necessary about the knowledge of the Internet 105 that in the distribution of content-data D1, uses.Therefore, there is not the people of the knowledge of the Internet 105 often to be difficult to accept easily the distribution of content-data D1.

For fear of this situation, if the user uses the data providing system 100 of second embodiment, though he uses the Internet 105 to remove predetermined lease content-data D1, by only with simple operations just directly visit data the requesting terminal 103 of server 101 is provided, he just can use requesting terminal 103 predetermined this content-data of lease D1.Therefore, obtain the user of device except not having content, the user who does not have the Internet 105 knowledge can easily obtain content-data D1.

In the case, the content-data D1 that the user wants with requesting terminal 103 predetermined leases at data providing server 101, data providing server 101 has the content data base 111 of the many content-data D1 of storage.Content-data D1 by above-mentioned data providing server 101 requests is recorded in the portable dedicated terminal 102, and the portable dedicated terminal 102 that has above-mentioned data D1 is leased to the user, content-data is provided can for easily the user who does not have content to obtain device.Therefore, can realize providing the remarkable data providing system of improving availability.

Notice that in aforesaid second embodiment, the portable dedicated terminal that has content-data D1 102 that only is used for an agency is leased.But, the invention is not restricted to this, and portable dedicated terminal 102 can be sold to the user, and content-data D1 can be recorded in the above-mentioned portable dedicated terminal 102, be used for lease or be sold to the user.Therefore, when the user asked to buy content-data D1, the same content-data D1 that buys can be recorded and be stored in the portable dedicated terminal 102 that the user bought.Therefore, the availability of data providing system 100 can further be enhanced.

In aforesaid second embodiment, ask the content-data D1 that leases to be recorded in the portable dedicated terminal 102 that only is used for an agency by the user.But, the invention is not restricted to this, and the user wants the content-data D1 that leases or buy can be recorded in potable recording/reproducer, such as portable phone, portable MD (the mini disc record that the Sony trade mark is arranged) player.Therefore, the user with content acquisition device also can easily use data providing system, and can improve the versatility of above-mentioned data providing system.

In addition, in aforesaid second embodiment, the consumer premise data that content-data D1 is acted on behalf of according to from requesting terminal 103 are recorded in the portable dedicated terminal 102.But, the invention is not restricted to this, and for example content-data D1 can be recorded in the portable dedicated terminal 102 by the Internet or the like in manufacturing company, sales company or the like.Therefore, even portable dedicated terminal 102 is directly given the user from manufacturing plant or the like, content-data D1 also can be leased exactly.

(4) the 3rd embodiment

Fig. 8 illustrates the data providing system 150 of the 3rd embodiment, and wherein identical reference number is added to corresponding part among Fig. 5.Data providing system 150 is configured the data providing system 100 that is similar to second embodiment, except corresponding to the system management website 2 of (referring to figs. 1 to 3) as mentioned above and act on behalf of 4A to 4N data providing server 151 structure and corresponding to the content server 152 of the system management website 2 of (referring to figs. 1 to 3) as mentioned above outside the Internet 105 is connected to the structure of above-mentioned data providing server 151.

In this case, content server 152 has the content data base 154 more than the content-data D1 of content data base 153 storages in the content-data D1 data providing server 151 of a storage, content data base 154 and a tables of data that produces by the additional information of listing foregoing data D1 (forming) by content ID, title, selling price, value of leass or the like.

Be stored in the content data base 153 in the data providing server 151, a part of having stored the many content-data D1 in the content data base 154 in content server 152 with represent to be stored in the information of the content-data D1 in the data providing server 151 and be stored in the new tables of data that the tables of data in the content data base 154 in the content server 152 produces by related.

In addition, data providing server 151 is equipped with one and is used to judge that the type of the data that received by receiving unit 115 receives data judgment part 155, and when receiving unit 115 through the Internet 105 from the requesting terminal 103 when receiving lease predetermined request data D2, data providing server 151 sends the lease predetermined request data D2 that receives to record keeping part 156 from receiving data judgment part 155.

Data providing server 151 is searched for a tables of data by record keeping part 156 based on lease predetermined request data D2 in content data base 153, and judges the user wants the content-data D1 that leases whether to be stored in the content data base 153.

Therefore, if record keeping part 156 confirms that the user wants the content-data D1 that leases to be stored in the content data base 153, data providing server 151 produces record control data D3 by record keeping part 156 so, and sends to record controls part 157.

Thereby data providing server 151 is scheduled to accept data to requesting terminal 103 from sending part 118 transmission leases by record controls part 157.Simultaneously, data providing server 151 produces header data D4 based on record control data D3, and in portable dedicated terminal 102 with content-data D1 record together.

On the contrary, shown in Fig. 8 and 9, if record keeping part 156 is confirmed the content-data D1 of user's request and is not stored in the content data base 153, data providing server 151 produces record control data D3 by record keeping part 156 according to lease predetermined request data D2 so, this record keeping part 156 is similar to as mentioned above the record keeping part 116 (it is exec accounting also) of the data providing server 101 (Fig. 5) among second embodiment of (with reference to figure 5 and 6), and 105 sends record control data D3 to content server 152 from sending part 118 as the content delivery request msg through the Internet.

Therefore, as the data D1 of request in company with the content delivery request msg through the Internet 105 when sending from content server 152, data providing server 151 is received by receiving unit 115, handle by receiving data judgment part 155, and send to record controls part 157 from receiving data judgment part 155.

Data providing server 151 produces header data D4 by increasing about special-purpose terminal ID and the historical information of copy by record controls part 157 in content delivery request msg (being record control data D3), and the header data D4 that produces is recorded in the portable dedicated terminal 102 together with the content-data D1 that obtains from content server 152.

In this way, even the content-data D1 of request lease is not stored in the content data base 153, data providing server 151 also can obtain content-data D1 and it is leased to the user from content server 152.

In the case, when this data providing server 151 when content server 152 obtains content-data D1, compare with the situation that content-data D1 by user request has been stored in the content data base 153 in the data providing server 151, accept the predetermined cost more time that needs of lease and handles.

Therefore, data providing server 151 is scheduled to accept data by receiving the 155 generation leases of data judgment part, and obtaining content-data D1 from content server 152 when, sends it and be scheduled to notify the user to accept lease.

In addition, when the user comes an agency, and request lease content-data D1 the time, office worker's input of agency has and information of lease with the lease predetermined request data D2 identical content of an operation information importation 119 inputs.Data providing server 151 from 158 transmissions of operation information judgment part to record keeping part 156.Therefore, it is predetermined to be similar to the aforesaid lease that utilizes requesting terminal 103, and content-data D1 is recorded in the portable dedicated terminal 102.

When the content information that comprises content ID 119 inputs through the operation information importation, go again in content data base 153 in the memory of content data D1,158 transmission content informations produce part 159 to request msg to data providing server 151 from the operation information judgment part, produce the contents request data that part 159 produces the expression content informations by above-mentioned request msg, and 105 send to content server 152 from sending part 118 through the Internet.

When the content-data D1 that wants and additional information thereof are sent from content server 152, data providing server 151 is received by receiving unit 115, and send the content-data D1 of above-mentioned reception and additional information to record controls part 157 from receiving data judgment part 155, and in content data base 153, store by above-mentioned record controls part 157.

Therefore, some times have been spent relatively though obtain content-data D1 from content server 152, for example, wherein the content-data of request lease is not stored among the content data base 153, this content-data obtains from content server 152, and be stored in the content data base 153 the data providing server 151 lease request of process user promptly like this.

On the other hand, when the content delivery request msg by data providing server 151 through the Internet 105 when sending, content server 152 (Fig. 8) is by receiving unit 160 receptions, and extract part 161 by content ID and extract content ID from the content delivery request msg, and send to content search part 162, and send foregoing transmission requests data to sending data unit 164.

Content server 152 content-based ID read content corresponding data D1 by content search part 162 searching for content data storehouses 154, and send to transmission data unit 164.Simultaneously, content server 152 increases the content delivery request msgs in content-data D1 by sending data unit 164, and 105 sends to data providing server 151 from sending part 164 through the Internet.

In addition, when contents request data by from data providing server 151 through the Internet 105 when sending, content server 152 is by receiving unit 160 receptions, and extracts part 161 by content ID and extract content ID from contents request data, and sends to content search part 162.

Content server 152 content-based ID are by content search part 162 searching for content data storehouses 154, and read content corresponding data D1 and additional information, and send to data providing server 151 through sending data unit 164 and the Internet 105 from sending part 165.

In this way, content server 152 provides content-data D1 can for data providing server 151.

To describe now and remove beyond lease rent (that is, the keeping accounts) payment lease predetermined process process in requesting terminal 103 in the data providing system 150 and content server 152 and the data providing server 151.Shown in Figure 10 (A), at first, requesting terminal 103 enters program RT1 from the beginning step, and carries out the processing that is similar to as mentioned above (with reference to figure 7 (A)).

On the other hand, shown in Figure 10 (B), wherein identical reference number is applied to the counterpart among Fig. 7 (B), and data providing server 151 enters program RT3 from the beginning step, and the processing among order execution in step SP11 and the SP12.Then, data providing server 151 advances to step SP21, and at step SP21, by record keeping part 156 search data table in content data base 153, goes to judge the user wants the content-data D1 that leases whether to need to obtain from this content server 152.

Obtaining content-data D1 that a definite results means that the user wants to lease at step SP21 is not stored in the content data base 153 in the data providing server 151.At this moment, data providing server 151 advances to step SP22, goes to produce record control data D3 as the content delivery request msg by record keeping part 156, and 105 sends to content server 152 from sending part 118 through the Internet, and advance to step SP23.

Now, shown in Figure 10 (C), content server 152 enters program RT4 from the beginning step, and enters next procedure SP31.At step SP31, content server 152 is waited for the content delivery request msg that sends from data providing server 151.When content server 152 by receiving unit 160 when data providing server 151 receives the content delivery request msg, content server 152 advances to step SP32.

At step SP32, content server 152 extracts part 161 by content ID and extracts content ID from the content delivery request msg, by content search part 162 searching for content data storehouses 154, and read content-data D1 from content data base 154 whereby based on this content ID with this content ID.Then, content server 152 advances to step SP33.

At step SP33, content server 152 increases the content delivery request msg to the content-data D1 that reads from content data base 154 by sending data unit 164, and 105 send to data providing server 151 through the Internet from sending part 165, and enter next step SP34, to finish the above-mentioned processing in the content server 152.

On the other hand, at step SP23, data providing server 151 is waited for the content-data D1 that sends from content server 152.When receiving content-data D1 from foregoing server 152, data providing server 151 advances to step SP24 by receiving unit 115 (except that received content data D1, also received content transmission requests data) when data providing server 151.

At step SP24, data providing server 151 sends the content-data D1 that receives and content delivery request msg to record controls part 157 by receiving data judgment part 155, and produce the predetermined data of accepting of lease, and 105 send to requesting terminal 103 through the Internet from sending part 118 by above-mentioned reception data judgment part 155.Then, the processing of data providing server 151 in order execution in step SP14 and SP15, then, data providing server 151 advances to step SP25, to finish this processing by above-mentioned data providing server 151.In this way, data providing server 151 is finished the lease prior defined procedure to content-data D1.

In the case, mean that in the result that abovementioned steps SP21 to negate content-data D1 that the user wants to lease has been stored in the content data base 153 in the data providing server 151.At this moment, data providing server 151 advances to step SP24, after record controls part 157 receives record control data D3 from record keeping part 156, produce the predetermined data of accepting of lease by record controls part 157, and 105 send to requesting terminal 103 through the Internet from sending part 118, then, data providing server 151 advances to step SP14.

According to above-mentioned structure, in this data providing system 150, have the content server 152 of storing the content data base 154 of more contents data D1 than above-mentioned data providing server 151 and be connected on the data providing server 151 with content data base 153 of storing many content-data D1 through the Internet 105.

In this data providing system 150, when data providing server 151 when user's request of operating terminal 103 receives lease predetermined request data D2, data providing server 151 judges whether content-data D1 that the user wants to lease has been stored in the content data base 153 in the above-mentioned data providing server 151.And if the content-data D1 that the user wants is not stored, data providing server 151 obtains content-data D1 from content server 152, and is recorded in and will leases in user's the portable dedicated terminal 102.

Therefore, in this data providing system 150, the scale of the content data base 153 in the data providing server 151 can be relatively littler.And even the scale of content data base 153 is miniaturizations, the various content-data D1 of user's request still can lease exactly.

In the case, in this data providing system 150, because the scale of content data base 153 in the data providing server 151 can be miniaturization, the agency that above-mentioned data providing server 151 is installed can reduce the investment to equipment largely.

According to above-mentioned structure, have the content server 152 of storing the content data base 154 of more contents data D1 than above-mentioned data providing server 151 and be connected on the data providing server 151 of content data base 153 with the many content-data D1 of storage.The data providing server 151 that receives the lease request of sending from the user, if want the content-data D1 that leases not to be stored in the content data base 153, data providing server 151 obtains content-data D1 from content server 152, and leases to the user.Therefore, except the result who is obtained by aforesaid second embodiment, the scale of the content data base 153 in the data providing server 151 can be by miniaturization largely.And,, also can realize a kind of data providing system that can accurately lease the various content-data D1 of user's request even the scale of content data base 153 is miniaturizations.

Notice that in aforesaid the 3rd embodiment, the part of many content-data D1 that is stored in the content data base 154 of content server 152 is stored in the content data base 153 of data providing server 151.But, the invention is not restricted to this, but different content-data D1 both can be stored in the content data base 154 of content server 152, can be stored in again in the content data base 153 of data providing server 151.In addition, different content-data D1 can be stored in the content data base of many data providing servers 151 and content server 152 respectively.Therefore, the scale of the content data base in data providing server 151 and the content server 152 usually can be by further miniaturization.

In aforesaid the 3rd embodiment, data providing server 151 obtains content-data D1 from content server 152.But, the invention is not restricted to this, also converter that can be installed in the Agency, it can be selected and rendition of content data D1 automatically from the packaged media of being bought by the agency and be used for leasing or buying, and data providing server 151 can obtain content-data D1 from converter, and perhaps content server 152 can use together with converter.

Further, in aforesaid the 3rd embodiment, the portable dedicated terminal 102 that only is used for an agency can lease to the user together with content-data D1.But, the invention is not restricted to this, but portable dedicated terminal 102 can be sold the user, and the content-data D1 that is used for leasing or buy can be recorded in above-mentioned portable dedicated terminal 102.

In addition, in aforesaid the 3rd embodiment, want the content-data D1 that leases to be recorded in the portable dedicated terminal 102 that only is used for an agency.But, the invention is not restricted to this, but can being recorded in the user, carries in potable recording/reproducer of agency into the content-data D1 that the user wants to lease or buy such as portable telephone, portable MD player or the like.

(5) the 4th embodiment

Figure 11 illustrates the data providing system 200 of the 4th embodiment.Data providing system 200 by through the Internet 204 connect one corresponding to as mentioned above referring to figs. 1 to the portable dedicated terminal 202 of 3 portable dedicated terminal 7A to 7N and one corresponding to constituting corresponding to the intermediate server 201 referring to figs. 1 to 3 system management website 2 as mentioned above with reference to 203 to one of the advertiser/corporate servers of the advertiser/corporation sites 6 of figure 1 and 3 as mentioned above.

Intermediate server 201 has one and is used to register through above-mentioned intermediate server 201 and uses the user data of users storehouse 210 of the Internets 204 and one to be used to register by using the Internet 204 to want to provide such as the advertiser of the distributing data of advertisement and the advertiser/company database 211 of company to the user.

In intermediate server 201, advertiser/company database 211 has been stored advertiser/register of company's screen data in advance.When advertiser/the corporate server 203 of being wanted to carry out the advertiser/company of advertiser/register of company when the register requirement data of request registration sends, intermediate server 201 is received by receiving unit 212, based on the register requirement data by advertiser/company information more new portion 213 from advertiser/company database 211, read advertiser/register of company's screen data, and 204 send to advertiser/corporate server 203 through the Internet from sending part 214.

Therefore, when an operator imports advertiser/company information on the advertiser/register of company's panel based on advertiser/register of company's screen data when, shown in Figure 12 (A), information is used as advertiser/register of company's information data and sends from advertiser/corporate server 203, and intermediate server 201 is received by receiving unit 212.

Here, shown in Figure 12 (A), offer the advertiser/company information of intermediate server 201 from advertiser/corporate server 203, it is made up of the peculiar various information of each advertiser and company, such as the title of company (promptly, advertiser's the name information and the name information of company), telephone number and e-mail address, the distribution type information of type (for example under the distributing data content that expression provides, Japanese car or imported auto, rock music or classical music, Hollywood movie or Japanese film or the like), by the business tine information of representing such as the note of the eye-catching WORDS AND PHRASES IN ADVERTISEMENT of advertiser/company, and expression and user reach the condition numbering of treaty conditions, and this information by the operator in advertiser/company directly input produce, perhaps from producing by selecting the various projects shown in the intermediate server 201.

When obtaining above-mentioned advertiser/company information, intermediate server 201 by advertiser/company information more new portion 213 distribute unique advertiser/company's identifying information to give the advertiser of request registration and company (hereinafter, this is called advertiser/ID of company), and from send part 214 through the Internet the 204 advertiser/corporate servers 203 that send to the advertiser/company of request registration.

In addition, shown in Figure 12 (B), intermediate server 201 by advertiser/company information more new portion 213 increase advertiser/ID of company to the advertiser/company information that obtains from above-mentioned advertiser/company, and as advertiser/register of company's information in 211 storages of advertiser/company database to register above-mentioned advertiser/company.In this way, intermediate server 201 is accepted register requirement from advertiser and company at any time, and carries out advertiser/register of company and handle.

On the other hand, in intermediate server 201, customer data base 210 has been stored the user in advance and has been registered screen data.When the register requirement data of request registration are sent from portable dedicated terminal 202 by user's operation of wanting to register, intermediate server 201 is received by receiving unit 212, by user profile more new portion 215 read the user based on the register requirement data from customer data base 210 and register screen data, and 204 send the above-mentioned users that read and register screen data through the Internet to portable dedicated terminal 202 from sending part 214.

Therefore, when registering on the panel the user who registers screen data based on the user, the user who wants to register operates, in the time of input user profile, shown in Figure 13 (A), user profile is sent from portable dedicated terminal 202, and intermediate server 201 is by receiving unit 202 receptions.

Now, shown in Figure 13 (A), the user offers the user profile of intermediate server 201 and is made up of personnel at all levels's information, such as his/her name, sex and age, about the information of interest pattern (for example, Japanese car or imported auto, rock music or classical music, Hollywood movie or Japanese film or the like) (hereinafter, this is called user's preference type information), and the taste information of his/her taste of representing by note or the like, expression is used for reaching with advertiser/company the condition numbering of the conditions of contract, and the e-mail address of having allocated the portable dedicated terminal 202 that uses to the user in advance.This information is directly to be imported by the user, perhaps selects from the various projects shown in the middle server 201 and produces.

In the case, the condition that is used for strike an agreement between user and advertiser/company comprises that as shown in figure 14, " a part of user's communications is taken by advertiser/company's payment.", " advertiser/company gives a discount to the product that the user buys.", " user be by being converted to currency by counting of obtaining of the Internet mileage, the payment that can be used for buying etc. " " can obtain gifts for a ceremony from advertiser/company according to the point users that is obtained by the Internet mileage.", " user promises to undertake that the website of advertiser/company that visit in every month is signed a contract reaches the schedule time or longer.", " user every month buys predetermined quantity or more products etc. from advertiser/company.", and these conditions are represented by from 1 to 6 bar piece number.

When obtaining aforesaid user profile, intermediate server 20 by user profile more new portion 215 give user's distributing user ID, and from send part 214 through the Internet 204 portable dedicated terminals 202 that send to the user so that portable dedicated terminal 202 storages.

At this moment, shown in Figure 13 (B), intermediate server 201 by user profile more new portion 215 increase user ID in user profile, and in customer data base 210 as the user's registration information storage to register this user.In this way, intermediate server 201 is accepted register requirement from the user at any time, and carries out user registration process.

Thereafter, when the content specific data that comprises user ID sends to different agencies when going for the distribution of asking content-data by the user's who carries out user registration operation from portable dedicated terminal 202, intermediate server 201 is received by receiving unit 212.

Intermediate server 201 utilizes more new portion 215 of user profile, based on the user ID search subscriber database 210 that is included in the content specific data, remove to detect user's user's registration information, and it is increased in the content specific data, and upgrade it as additional user information.Then, intermediate server 201 204 sends the content specific data to the agency from sending part 214 through the Internet.

In this way, each 204 use when acting on behalf of through the Internet as the user, intermediate server 201 is transmitted the content-data that sends from portable dedicated terminal 202 to the agency, so that as shown in figure 15, intermediate server 201 increases the access type information of expression user type of the content of acquisition from the agency, the access count information that expression obtains the total degree of the type content-data, and the user for the information that obtains the foregoing data and pay amount of money in user's registration information, thereby by user profile more new portion 215 upgrade the content of user's registration informations.

In the case, at every turn when the user uses the agency with portable dedicated terminal 202, intermediate server 201 by user profile more new portion 215 (buy content-data according to user mode, value of leass, use duration of the Internet or the like), be transported to and bring preferential counting to the user to the user, such as give a discount (the Internet use).Same each counting of distributing also is added in the user's registration information.

Therefore, based on the user's registration information in customer data base 210, intermediate server 201 can be caught taste of user or the like.

Simultaneously, when in order to sign a contract to obtain distributing data with an advertiser/company, when the operation that allows his/her user profile of issue to permit data (comprising user ID) to pass through the user for the user of advertiser/company sends from portable dedicated terminal 202, intermediate server 201 (Figure 11) is received by receiving unit 212, and is input to compatible portion 216.

In this case, as shown in figure 16, compatible portion 216 is input to user's permission data in the monitor portion 220.In monitor portion 220, permit user ID in the data based on being included in the user, allow the user's of issue user's registration information from customer data base 210, to be read, and send to judgment part 221, and delayed part 222 sends to advertiser/company information extraction part 223.

Compatible portion 216 is by access type information and the access count information type that determine whether exist the content-data that as user go for of judgment part 221 from user's registration information, and it obtains the type that number of times surpasses predetermined threshold (for example, 100 times).

If exist the number of times with acquisition to surpass the type of threshold value in user's registration information, compatible portion 216 determines that the above-mentioned type is the type that satisfies active user's taste, and concludes that by judgment part 221 user can be introduced to advertiser/company.Then, compatible portion 216 notifies advertiser/company information to extract part 223, surpasses the taste information of the type of threshold value as the user with obtaining number of times.

The user's that compatible portion 216 will be used for searching for taste information of same is compared in the distribution type information that is included in advertiser/register of company's information of advertiser/company database 211, and extracts part 223 by advertiser/company information the advertiser/register of company's information (Figure 12 (B)) that provides by the advertizer/company of the distributing data of the type shown in above-mentioned user's the taste information of stepping on is provided.Then, compatible portion 216 is removed advertiser/ID of company from the advertiser/register of company's information that reads, and produces advertiser/company introduction information and gives the user to introduce advertiser/company, as shown in figure 17.

Compatible portion 216 is according at the e-mail address shown in the user's registration information that provides from decay part 222, extract part 223 by advertiser/company information and 204 send advertiser/company introduction information as advertiser/company introduction data through the Internet, provide the advertiser/company that satisfies the distributing data that user oneself samples to the user so that introduce to portable dedicated terminal 202 from sending part 214.

On the contrary, if surpass the type of threshold value at the number of times that does not have shown in the user's registration information to obtain, compatible portion 216 is judged because his/her taste is unclear by judgment part 221, the user can not be introduced to advertiser/company, and notifies advertiser/company information to extract part 223 these judged results.

Compatible portion 216 produces expression advertiser/company information and extracts the impossible information of advertiser/company introduction that part 223 can not find advertiser/company that the distributing data that satisfies user's taste is provided, and according to the e-mail address shown in the user's registration information that provides from decay part 222, the impossible data of 204 transmission advertiser/company introductions provide the advertiser/company that satisfies user oneself taste to portable dedicated terminal 202 so that notify the user can not find at present through the Internet from sending part 214.

As the result who gives customer presentation advertiser/company, if the advertizer/company data of selected publication (comprising user ID) of advertiser/company that the user chooses from recommended advertiser/company is shown, operation by the user is sent from portable dedicated terminal 202, intermediate server 201 is received by receiving unit 212, and is input to advertiser/company information extraction part 223 through judgment part 221 from the monitor portion 220 of compatible portion 216.

Under the situation that produces advertiser/company introduction information, compatible portion 216 is extracted in the part 223 at advertiser/company information and is stored by the user's registration information of above-mentioned generation and user's taste information temporarily.

Therefore, when when advertiser/company information extracts advertiser/company data that input is selected in the part 223, give advertiser/company in order to introduce the user, compatible portion 216 produces customer presentation information by use taste information selectively based on the user's as shown in figure 18 who comes from user's registration information (Figure 13 (B)) taste information, and as the customer presentation data from send part 214 through the Internet the 204 advertiser/corporate servers 203 that send to each advertiser/company that the user according to selected advertiser/company data selects.

Therefore, can introduce the user of the advertiser/company of can introducing to request to advertiser/company that the user provides the distributing data of usefulness at the intermediate server shown in Figure 11 201.Simultaneously, intermediate server 201 needs it that user of distributing data is provided can for equally advertiser/company introduction.

In the case, as introducing the result that advertiser/company gives the user, if the expression user can not find one can strike an agreement advertiser/company of advertiser/company select and can not data be sent from portable dedicated terminal 202, intermediate server 201 is received by receiving unit 212, forbid that compatible portion 216 goes to produce customer presentation information, and wait for that once more sending users from above-mentioned user's portable dedicated terminal 202 permits data.

Notice that when middle server 201 was introduced the user and given advertiser/company, it was collected for the expense of introducing the user from advertiser/company.

As sending the result of customer presentation data to advertiser/corporate server 203 by intermediate server 201, if concluding data, contract sent from advertiser/corporate server 203, because advertiser/company settles a bargain with the user, intermediate server 201 is by receiving unit 212 receptions, 204 send to portable dedicated terminal 202 from sending part 214 through the Internet then, so that notify the user to sign a contract with advertiser/company.

At this moment, as shown in figure 19, intermediate server 201 is concluded data based on contract, increase contract customer's id information, the user's that expression and above-mentioned advertiser/company sign a contract user ID, in advertiser/register of company's information in advertiser's company database 211, and by advertiser/company information more new portion 213 upgrade advertiser/register of company's information.Simultaneously, as shown in figure 20, intermediate server 201 is concluded data based on contract, increase contract advertiser/company's id information, advertiser/company that expression and above-mentioned user sign a contract, in the user's registration information in the customer data base 210 of advertiser/ID of company, and by user profile more new portion 215 upgrade user's registration informations.

Therefore, intermediate server 201 is from the user's registration information and advertiser/register of company's information of renewal like this, can grasp the contract status between user and advertiser/company, when the user who signs a contract with advertiser/company allows to issue user profile when signing a contract the user with a new advertiser/company, give the user so as not to introducing the advertiser/company that signs a contract with the user.

In addition, send the result of customer presentation data as intermediate server 201 to advertiser/corporate server 203, if concluding data, contract do not sent from the advertiser/company that abandons signing a contract with the user, intermediate server 201 is by receiving unit 212 receptions, and from send part 214 204 transmissions through the Internet to portable dedicated terminal 202, so that notify this user not sign a contract with advertiser/company.

In the case, when producing as mentioned above with reference to the advertiser/company introduction information of Figure 17 and 18 and customer presentation information, intermediate server 201 is removed contract customer's id information and contract advertiser/company's id information from original advertiser register of company information and user's registration information, involutoryly leak to advertiser/company and user with unnecessary personal information preventing.

On the other hand, as shown in figure 11, as operator with operation part 230 input register requirement the time, advertiser/corporate server 203 204 sends register requirement as register requirement data to intermediate server 201 from sending part 232 through the Internet by sending control section 231.

Advertiser/corporate server 203 receives advertiser/register of company's screen data by receiving unit 233 from middle server 201, and send to display part 235 from display control section 234, remove on display part 235, to show the advertiser based on above-mentioned advertiser/register of company's screen data/register of company's panel.

Then, when the operator when being presented at advertiser on the display part 235/register of company's panel operating operation part 230, advertiser/corporate server 203 204 sends advertiser/company information as advertiser/register of company information data to intermediate server 201 from sending part 232 through the Internet by sending control section 231, and the advertiser/company information of (with reference to Figure 12 (A)) is to import according to operating on advertiser/register of company's panel of aforesaid operations part 230 as mentioned above.

Advertiser/corporate server 203 is by receiving unit 233 advertiser/ID of company that 204 receptions send from the intermediate server 201 of finishing advertiser/register of company through the Internet, and storage in distributing information database 236.After this, in the time of this intermediate server of visit 201, advertiser/corporate server 203 uses advertiser/ID of company to discern it.

After intermediate server 201 registrations, if the customer presentation information of (with reference to Figure 17) is used as the customer presentation data from 204 transmissions through the Internet of above-mentioned intermediate server 201 as mentioned above, advertiser/corporate server 203 is by receiving unit 233 receptions, and is input to the user and selects in the part 237.

In this case, advertiser/corporate server 203 selects part 237 to judge whether and sign a contract with the user that intermediate server 201 is introduced based on customer presentation data user mode by reference treaty conditions and the Internet or the like by the user.

When advertiser/corporate server 203 has determined to utilize the user to select part 237 to go to sign a contract with the user, advertiser/corporate server 203 is concluded data by sending data unit 238 generation contracts, and order sends to intermediate server 201 through sending control section 231, transmission part 232 and the Internet 204.

At this moment, advertiser/corporate server 203 selects part 237 notice to send the decision that control sections 231 and user sign a contract by the user.Advertiser/corporate server 203 correctly reads the distributing data that satisfies contract customer's taste among sending the various distributing datas of control section 231 from be stored in distributing information database 236 in advance, and 204 sends the portable dedicated terminal 202 of the above-mentioned distributing data that reads to the user from sending part 232 through the Internet.

In this way, advertiser/corporate server 203 can correctly provide the distributing data that satisfies user's taste to the contract customer.

In the case, when advertiser/corporate server 203 selects part 237 to determine not sign a contract with the user by the user, advertiser/corporate server 203 is not concluded data by sending data unit 238 generation contracts, and order sends to intermediate server 201 through sending control section 231, transmission part 232 and the Internet 204.

In portable dedicated terminal 202, if the user who wants registration on intermediate server 201 is with operation part 240 input registrations, portable dedicated terminal 202 produces part 241 by request msg and produces the register requirement data, and 204 sends to intermediate server 201 from sending part 242 through the Internet.

In order to register panel based on the user that the user registers screen data in above-mentioned reproducing part 244 demonstrations, portable dedicated terminal 202 is received from the users of middle server 201 204 transmissions through the Internet by receiving unit 243 and registers screen data, and sends to the reproducing part of being made up of display control section, display part, loudspeaker or the like 244.

Then, register under the situation that panel shown by reproducing part 244 the user, if the user operates this operation part 240, portable dedicated terminal 202 produces part 241 by request msg and 204 sends as above described the registering panel the user and give intermediate server 201 by the user profile of operation aforesaid operations part 240 inputs as the user's registration information data with reference to Figure 13 (A) from sending part 242 through the Internet.

Portable dedicated terminal 202 204 finishes receiving the user ID of user registration and the user ID that input receives in record controls part 245 from middle server 201 by receiving unit 243 through the Internet.

Portable dedicated terminal 202 based on an identifier that is added in advance on the data, can be differentiated the different pieces of information that is input to record controls part 245 from receiving unit 243 by above-mentioned record controls part 245.

When portable dedicated terminal 202 obtained a user ID, user ID was recorded in a medium that is used for user 246 by record controls part 245.After this, in the time of when visit intermediate server 201 with through intermediate server 201 access agents, portable dedicated terminal 202 uses user ID, goes to make intermediate server 201 and agency's identification user.

As user the time in intermediate server 201 registration, portable dedicated terminal 202 produces part 241 by request msg and sends appointed information as content specific data to agency from sending part 242 in company with user ID through intermediate server 201, the information about the content-data wanted that appointed information is imported by user's operating operation part 240.

Then, when portable dedicated terminal 202 received the content-data of request by receiving unit 243 from the agency, portable dedicated terminal 202 was by 245 affirmations of record controls part, and was used for acting on behalf of 247 medium at one and writes down it.After this, portable dedicated terminal 202 is by reproducing control section 248, according to the operation of operation part 240, reproduces this content-data from being used for acting on behalf of 247 medium, and sends above-mentioned rendition of content data to reproducing part 244.Therefore, the user can appreciate this content.

If the user utilizes operation part 240 inputs to be used to allow to issue the License Info of user profile, portable dedicated terminal 202 produces the user that part 241 produces the expression License Infos by request msg and permits data, and 204 sends to intermediate server 201 from sending part 242 through the Internet.

Therefore, when advertiser/company introduction data by from middle server 201 through the Internet 204 when sending, portable dedicated terminal 202 is by receiving unit 243 receptions, and send to reproducing part 244, go on advertiser/company introduction panel, advertiser/company that intermediate server 201 is introduced is shown to the user based on advertiser/company introduction data.

If the user utilizes operation part 240 to select the advertiser/company that wants, portable dedicated terminal 202 produces selected advertiser/company data that part 241 produces the advertiser/company of its selections of expression by request msg, and 204 sends to intermediate server 201 from sending part 242 through the Internet.

Therefore, because advertiser/company signs a contract with the user, when contract conclude data through the Internet 204 when middle server 201 sends, portable dedicated terminal 202 is by receiving unit 243 receptions, and send to reproducing part 244, go the result who notifies user and advertiser/company to sign a contract.

When distributing data sends from the advertiser/corporate server 203 of signing a contract with the user, portable dedicated terminal 202 is by receiving unit 243 receptions, and confirm the distributing data of above-mentioned reception by record controls part 245, and on the medium that is used for user 246, write down it.After this, portable dedicated terminal 202 according to the operation of operation part 240, reproduces this distributing data from the medium that is used for user 246 by reproducing control section 248, and send above-mentioned reproduction distributing data to reproducing part 244, various information based on distributing data are shown to the user.

On the contrary, if advertiser/company abandons signing a contract with the user, and contract do not conclude data and sent from middle server 201, and portable dedicated terminal 202 is by receiving unit 243 receptions, and send to reproducing part 244, go to notify user and advertiser/company not to sign a contract.

In the case, send the user as portable dedicated terminal 202 and permit the result of data to intermediate server 201, if advertiser's company introduction can not data be sent out, portable dedicated terminal 202 is by receiving unit 243 receptions, and send to reproducing part 244, go to notify user's intermediate server 201 can't find an advertiser/company that can be introduced to the user at present.

Result as advertiser/company that intermediate server 201 introductions are shown to the user, if utilize operation part 240 input expression users in the middle of advertiser/company of introducing, to find an advertiser/company that goes to sign a contract to select impossible information by above-mentioned user, portable dedicated terminal 202 by request msg produce part 241 produce expression select can not information advertiser/company select can not data, and 204 send to intermediate server 201 through the Internet from sending part 242.

Simultaneously, as describing in the above, this portable dedicated terminal 202 has the medium that is used for user 246 and is used to act on behalf of 247 medium.By isolating the data (content-data) from above-mentioned agency, obtain, from middle server 201 and advertiser/corporate server 203 rather than the data (user ID and distributing data) that obtain among the agency be recorded in the medium that is used for user 246.

Therefore, in advertiser/corporate server 203, when from the content-data of agency lease in the rental period expiration by when being used to act on behalf of 247 medium and deleting, this deletes data with almost can preventing user error, such as him from server rather than agency, with the foregoing data, the user ID of acquisition and distributing data.

An advertiser/the register of company that will jointly be described in intermediate server 201 and advertiser/corporate server 203 in the data providing system 200 now handles process.At first, shown in Figure 21 (A), advertiser/corporate server 203 enters program RT10 from the beginning step, and advances to step SP101.

At step SP101, advertiser/corporate server 203 is waited for through register requirement of operation part 230 inputs.When register requirement was transfused to, advertiser/corporate server 203 advanced to step SP102.

At step SP102, advertiser/corporate server 203 sends register requirement as the register requirement data to intermediate server 201 by sending control section 231 from sending part 232, and advances to step SP103.

At this moment, shown in Figure 21 (B), intermediate server 201 enters program RT11 from the beginning step, and advances to step SP111, goes to wait for from advertiser/corporate server 203 to send the register requirement data.When middle server 201 by receiving unit 212 when above-mentioned advertiser/corporate server 203 receives the register requirement data, intermediate server 201 advances to step SP112.

At step SP112, intermediate server 201 by advertiser/company information more new portion 213 based on the register requirement data that receive, read advertiser/register of company's screen data from advertiser/company database 211, and send to advertiser/corporate server 203 from sending part 214, and advance to step SP113.

At this moment, at step SP103, advertiser/corporate server 203 is waited for the advertiser/register of company's screen data that sends from middle server 201.When advertiser/corporate server 203 received advertiser/register of company screen data by receiving unit 233, advertiser/corporate server 203 advanced to step SP104.

At step SP104, advertiser/corporate server 203 sends advertiser/company information as advertiser/register of company's information data to intermediate server 201 by sending control section 231 from sending part 232, and advance to step SP105, advertiser/company information is on an advertiser based on advertiser/register of company's screen data/register of company's panel, utilizes operation part 230 to import by the operator.

At this moment, at step SP113, intermediate server 201 is waited for the advertiser/register of company's information data that sends from advertiser/corporate server 203.When middle server 201 received advertiser/register of company information data by receiving unit 212, intermediate server 201 advanced to step SP114.

At step SP114, intermediate server 201 by advertiser/company information more new portion 213 distribute an advertiser/ID of company to give the advertiser/company of request registration, and send to advertiser/corporate server 203 from sending part 214.Simultaneously, intermediate server 201, increase advertiser/ID of company in advertiser/company information based on the advertiser/register of company's information data that from above-mentioned advertiser/corporate server 203, obtains, and adopt it as advertiser/register of company's information, in advertiser/company database 211, write down it, and register the advertiser/company of above-mentioned request registration.Then, intermediate server 201 advances to step SP115, finishes the processing in last intermediate server 201.

In addition, at step SP105, advertiser/corporate server 203 is waited for the advertiser/ID of company that sends from middle server 201.When receiving the above-mentioned advertiser/ID of company by advertiser/corporate server 203 by receiving unit 233, advertiser/corporate server 203 advances to step SP106 and remove to store advertiser/ID of company in distributing information database 236.Then, advertiser/corporate server 203 enters next procedure SP107, goes to finish the processing in advertiser/corporate server 203.In this way, data providing system 200 finishes advertisers all in intermediate server 201 and advertiser/corporate server 203/register of company's processing process.

Now jointly data of description provides an advertiser/company introduction processing procedure of intermediate server 201 and portable dedicated terminal 202 in the system 200.At first, shown in Figure 22 (A) and 23 (A), portable dedicated terminal 202 enters program RT12 from the beginning step, and advances to step SP121.

At step SP121, portable dedicated terminal 202 waits for that the user is with register requirement of operation part 240 inputs.In the time of the input register requirement, portable dedicated terminal 202 advances to step SP122.

At step SP122, portable dedicated terminal 202 produces part 241 by request msg and sends register requirement as the register requirement data to intermediate server 201 from sending part 242, and advances to step SP123.

At this moment, shown in Figure 22 (B) and 23 (B), intermediate server 201 enters program RT13 from the beginning step, and advances to step SP141 and go to wait for the register requirement data that send from portable dedicated terminal 202.When middle server 201 by receiving unit 212 when portable dedicated terminal 202 receives the register requirement data, intermediate server 201 advances to step SP142.

At step SP142, intermediate server 201 by user profile more new portion 215 based on the register requirement data, read the user from customer data base 210 and register screen data, and send to portable dedicated terminal 202, and advance to step SP143 from sending part 214.

At this moment, at step SP123, portable dedicated terminal 202 waits for that the user who sends from middle server 201 registers screen data.When portable dedicated terminal 202 was registered screen data by the receiving unit 243 above-mentioned users of reception, portable dedicated terminal 202 advanced to step SP124.

At step SP124, portable dedicated terminal 202 produces part 241 by request msg and sends user profile as the user's registration information data to intermediate server 201 from sending part 242, and advance to step SP125, user profile is to be registered on the panel the user who registers screen data based on the user with operation part 240 by the user to import.

At this moment, at step SP143, intermediate server 201 is waited for the user's registration information data that send from portable dedicated terminal 202.When middle server 201 was received above-mentioned user's registration information data by receiving unit 212 when, intermediate server 201 advanced to step SP144.

At step SP144, intermediate server 201 by user profile more new portion 215 distribute a user ID to give the user of request registration, and send to portable dedicated terminal 202 from sending part 214.Simultaneously, intermediate server 201 increases user ID in the user profile based on the above-mentioned user's registration information data that obtain from portable dedicated terminal 202, and adopt it, and the user that storage goes to register above-mentioned request registration in customer data base 210 as user's registration information.Then, intermediate server 201 advances to step SP145.

At this moment, at step SP125, portable dedicated terminal 202 is waited for the user ID that sends from middle server 201.When portable dedicated terminal 202 received user ID by receiving unit 243, portable dedicated terminal 202 advanced to step SP126 and write down this user ID on the medium that is used for user 246, and advances to step SP127.

At step SP127, portable dedicated terminal 202 is waited for any register requirement of user with operation part 240 inputs.In the time of the above-mentioned request of input, portable dedicated terminal 202 advances to step SP128, goes to determine whether this request is a request that allows issue user profile.

The result who obtains to negate at this step SP128 refers to, and user's request is an appointment information, for example, goes to obtain content-data from different agencies.At this moment, portable dedicated terminal 202 advances to step SP129, produce the content specific data that part 241 produces the expression appointed information and comprises user ID by request msg, and send to the agency through intermediate server 201, and turn back to step SP127 from sending part 242.

After this, at every turn when the content-data appointed information be the time by above-mentioned user input, portable dedicated terminal 202 repetitive cycling treatment step SP127-SP128-SP129 are until user's issue user profile that asks for permission.

Obtain definite results at step SP128 and refer to, the user wants to sign a contract with advertiser/company and ask to issue user profile.At this moment, portable dedicated terminal 202 advances to step SP130, produces part 241 by request msg and goes to produce expression request issue user profile and comprise that the user of user ID permits data, and send to intermediate server 201 from sending part 242.Then, portable dedicated terminal 202 advances to step SP131.

On the other hand, at step SP145, intermediate server 201 is waited for any data that send from portable dedicated terminal 202.When middle server 201 received data by receiving unit 212 from above-mentioned portable dedicated terminal 202, intermediate server 201 advanced to step SP146, goes to determine whether the data that receive are permission data of user.

The result who obtains to negate at step SP146 refers to, and intermediate server 201 receives the content specific data that is used to be transmitted to the agency from portable dedicated terminal 202.At this moment, intermediate server 201 advances to step SP147, go by user profile the more content-based specific datas of new portion 215 upgrade user's registration informations.Then, intermediate server 201 advances to step SP145.

In this way, at every turn when when above-mentioned portable dedicated terminal 202 receives the content specific data, intermediate server 201 repetitive cycling treatment step SP145-SP146-SP147 permit data until sending the user from portable dedicated terminal 202, and therefore upgrade this user's registration information.

Obtain definite results at step SP146 and refer to, the user allows to issue user profile and goes to sign a contract with an advertiser/company, and intermediate server 201 receives user's permission data.At this moment, intermediate server 201 advances to step SP148, based on the user's registration information that allows the issue user, whether has the number of times of acquisition type above threshold value in the middle of the content-data that goes definite user to obtain by compatible portion 216.

The result who obtains to negate at this step SP148 refers to, because consider the content-data that the user obtains, does not obtain the type that number of times surpasses threshold value, is difficult to the taste of designated user at present.At this moment, intermediate server 201 produces the impossible data of advertiser/company introduction by compatible portion 216, and send to portable dedicated terminal 202 from transmission part 214 and go to notify the user, can't find an advertiser/company that can introduce the user at present.Then, intermediate server 201 turns back to step SP145.

On the contrary, obtain definite results at this step SP148 and refer to, consider the content-data that the user obtains, exist to obtain the type that number of times surpasses threshold value, and the present user's of the designated conduct of type taste.At this moment, intermediate server 201 advances to step SP149.

At step SP149, intermediate server 201 by compatible portion 216 based on taste the user of step SP148 appointment, in advertiser/company database 211, search for advertiser/register of company's information, go to read advertiser/register of company's information of the advertiser/company of the distributing data that the taste of satisfying above-mentioned user is provided.

Intermediate server 201 produces advertiser/company introduction information by compatible portion 216 based on the advertiser who reads from advertiser/company database 211/register of company's information, and send to portable dedicated terminal 202 from sending part 214 as advertiser/company introduction data, go to introduce advertiser/company and give the user.Then, intermediate server 201 turns back to step SP145, and the SP145-SP146-SP147-SP148-SP149 of re-treatment step once more.

At step SP131, after the transmission user permitted that data are to intermediate server 201, portable dedicated terminal 202 was waited for advertiser/company introduction data and the impossible data of advertiser/company introduction that send from middle server 201.When advertiser/company introduction the data that received from middle server 201 by receiving unit 243 when portable dedicated terminal 202 or advertiser/company introduction can not data, portable dedicated terminal 202 entered next procedure SP132.

At step SP132, when portable dedicated terminal 202 receives advertiser/company introduction can not data the time by receiving unit 243, portable dedicated terminal 202 sends to reproducing part 244, goes to notify user's intermediate server 201 can't find an advertiser/company that is suitable for this user.Then, portable dedicated terminal 202 turns back to step SP127, and the SP127-SP128-SP129-SP130-SP131-SP132 of re-treatment step once more.

At step SP132, when portable dedicated terminal 202 was received advertiser/company introduction data by receiving unit 243 when, portable dedicated terminal 202 sent to reproducing part 244, went advertiser/company that intermediate server 201 is introduced to the user to be shown.Then, portable dedicated terminal 202 turns back to step SP127, and the SP127-SP128-SP129-SP130-SP131-SP132 of re-treatment step once more.As mentioned above, in data providing system 200, carry out advertiser/company introduction processing procedure.

To be described in the contract processing procedure in intermediate server 201 in the data providing system 200, portable dedicated terminal 202 and the advertiser/corporate server 203 below.At first, shown in Figure 24 (A), the portable dedicated terminal 202 that receives advertiser/company introduction data from middle server 201 enters program RT14 from the beginning step, and advances to step SP161.

At step SP161, portable dedicated terminal 202 illustrates advertiser/company that intermediate server 201 is introduced by reproducing part 244 to the user.If above-mentioned user selects an advertiser/company to go to sign a contract with operation part 240, portable dedicated terminal 202 advances to step SP162.

At step SP162, portable dedicated terminal 202 produces selected advertiser's company data that part 241 produces advertiser/company that the expression users select by request msg, and 204 sends to intermediate server 201 from sending part 242 through the Internet.Then, portable dedicated terminal 202 enters next procedure SP163.

At this moment, shown in Figure 24 (B), intermediate server 201 enters program RT15 from the beginning step, and advances to step SP171 and remove to wait for the selected advertiser/company data that sends from portable dedicated terminal 202.When middle server 201 by receiving unit 212 when portable dedicated terminal 202 receives selected advertiser/company data, intermediate server 20 advances to step SP172.

At step SP172, intermediate server 201 produces customer presentation information by compatible portion 216 based on selected advertiser/company data from user's registration information, and 204 sends to advertiser/corporate server 203 from sending part 214 through the Internet as the customer presentation data.Then, intermediate server 201 advances to step SP173.

At this moment, shown in Figure 24 (C), advertiser/corporate server 203 is from beginning step loading routine RT16, and advances to step SP181 and go to wait for the customer presentation data that send from middle server 201.When advertiser/corporate server 203 by receiving unit 232 when middle server 201 receives the customer presentation data, advertiser/corporate server 203 advances to step SP182.

At step SP182, advertiser/corporate server 203 is selected part 237 by the user, by with reference to based on the treaty conditions of customer presentation data and the user mode of the Internet 204, judges whether to sign a contract with the user.

The result who to negate at step SP182 refers to, and does not satisfy the requirement of advertiser/company by user mode of treaty conditions shown in the user and the Internet 204 or the like, therefore signs a contract and is abandoned.At this moment, advertiser/corporate server 203 advances to step SP183 and goes not conclude data by sending data unit 238 generation contracts, and 204 sends to intermediate server 201 from sending part 232 through the Internet.Then, advertiser/corporate server 203 advances to step SP184, goes to finish the processing in advertiser/corporate server 203.

On the contrary, obtain definite results at step SP182 and refer to, satisfy the requirement of advertiser/company by the user mode of treaty conditions shown in the user and the Internet 204, and advertiser/company's decision is signed a contract with the user.At this moment, advertiser/corporate server 203 advances to step SP185 and goes to reach data by sending data unit 238 generation contracts, and 204 sends to intermediate server 201 from sending part 232 through the Internet.Then, advertiser/corporate server 203 advances to step SP186.

At step SP186, advertiser/corporate server 203 correctly reads the distributing data that satisfies contract customer's taste by sending control section 231 from distributing information database 236, and from send part 232 through the Internet 204 portable dedicated terminals 202 that send to the user.Then, advertiser/corporate server 203 advances to step SP184, goes to finish the processing in advertiser/corporate server 203.

At step SP173, intermediate server 201 waits for that the expression that sends from advertiser/corporate server 203 and user sign a contract concludes/does not conclude data.When middle server 201 by receiving unit 212 when advertiser/corporate server 203 receives above-mentioned data, intermediate server 201 advances to step SP174.

At step SP174, intermediate server 201 determines whether the data that receive from advertiser/corporate server 203 are that contract is concluded data.

The result who obtains to negate at step SP174 refers to, and advertiser/company abandons signing a contract with the user, and intermediate server 201 is not concluded data from 203 receipts of contract of advertiser/corporate server.At this moment, intermediate server 201 advances to step SP175, go from send part 214 through the Internet 204 transmission contracts do not conclude data to portable dedicated terminal 202, do not sign a contract to notify the user with advertiser/company.Then, intermediate server 201 advances to step SP176, goes to finish the processing in last intermediate server 201.

On the contrary, obtain definite results at step SP174 and refer to, advertiser/company and user sign a contract, and intermediate server 201 is concluded data from 203 receipts of contract of advertiser/corporate server.At this moment, intermediate server 201 advances to step SP177, go from send part 214 through the Internet 204 transmission contracts conclude data to portable dedicated terminal 202, signed contract to notify user and advertiser/company.Then, intermediate server 201 advances to step SP178.

At step SP178, intermediate server 201 by user profile more new portion 215 conclude data based on contract and in customer data base 210, upgrade user's registration information, and by advertiser/company information more new portion 213 conclude data based on contract and in advertiser/company database 211, upgrade advertiser/register of company's information.Then, intermediate server 201 advances to step SP176, goes to finish the processing in last intermediate server 201.

In addition, at step SP163, portable dedicated terminal 202 waits for that the expression that sends from middle server 201 and advertiser/company sign a contract concludes/does not conclude data.When portable dedicated terminal 202 when above-mentioned intermediate server 201 receives these data, portable dedicated terminal 202 advances to step SP164.

At step SP164, portable dedicated terminal 202 determines whether the data that receive from middle server 201 are that contract is concluded data.

The result who obtains to negate at step SP164 refers to, and advertiser/company abandons signing a contract, and portable dedicated terminal 202 is not concluded data from middle server 201 receipts of contract.At this moment, portable dedicated terminal 202 sends said contract and does not conclude data to reproducing part 244, does not sign a contract with advertiser/company to notify the user.Then, portable dedicated terminal 202 advances to step SP165, to finish the processing in portable dedicated terminal 202.

On the contrary, obtain definite results at step SP164 and refer to, advertiser/company and user sign a contract, and portable dedicated terminal 202 is concluded data from middle server 201 contracts of receiving.At this moment, portable dedicated terminal 202 transmission contracts are concluded data to reproducing part 244, have signed contract to notify user and advertiser/company.Then, portable dedicated terminal 202 advances to step SP166.

At step SP166, portable dedicated terminal 202 is waited for the distributing data that sends from the advertiser/corporate server 203 of the advertiser/company that signs a contract with the user.When portable dedicated terminal 202 by receiving unit 243 when advertiser/corporate server 203 receives distributing data, portable dedicated terminal 202 advances to step SP167.

At step SP167, portable dedicated terminal 202 by record controls part 245 identification and on the medium that only is used for user 246 recorder to distributing data.Therefore, distributing data can freely be reproduced and illustrated by the user.Then, portable dedicated terminal 202 advances to step SP165, to finish the processing in portable dedicated terminal 202.As mentioned above, data providing system 200 is finished whole contract processing procedures.

According to said structure, in this data providing system 200, advertiser/company information is from obtaining from the advertiser/corporate server 203 of advertiser/company that distributing data is provided to the user by intermediate server 201 through the Internet 204, in advertiser/company database 211 as advertiser/register of company's information stores it, go to register above-mentioned advertiser/company.

In addition, in data providing system 200, intermediate server 201 obtains user profile from wanting to use user's the intermediate server 201 of the Internets 204 by portable dedicated terminal 202, distributing user ID, increase user ID in the user profile that obtains, and be stored in the customer data base 210 as user's registration information, go to register this user.

In this data providing system 200, in order to obtain content-data or the like by portable dedicated terminal 202, the content specific data that at every turn comprises user ID is sent to from portable dedicated terminal 202 when acting on behalf of, the content specific data is transmitted by intermediate server 201, and the content with the foregoing specific data in customer data base 210 is increased in the user's registration information, and therefore this user's registration information is updated.

In this way, in data providing system 200, if the user of expression permission issue user profile permits that data are sent from portable dedicated terminal 202, intermediate server 201 is determined user's taste based on the user's registration information in the customer data base 210.Based on the user's of above-mentioned differentiation taste, in advertiser/company database 211, search for advertiser/register of company's information, and therefore read advertiser/register of company's information of the advertiser/company of the distributing data that the taste of satisfying the user is provided.Then, advertiser/company introduction data are produced, and send to portable dedicated terminal 202.

Therefore, in this data providing system 200, the user can easily select to provide the advertiser/company of the distributing data that satisfies he oneself taste with time of obvious minimizing and cost.

In this data providing system 200, as introducing the result that advertiser/company gives the user, if the user has selected advertiser/company of wanting, whether sign a contract in order to make advertiser/company's decision with the user, advertiser/the corporate server 203 of advertiser/company that intermediate server 201 is only selected to the user provides from user's registration information, be the userspersonal information, the customer presentation data of middle generation.Therefore, almost can prevent personal information about the user through the Internet by illegal distribution.

In this data providing system 200, the user is introduced to advertiser/company in above-mentioned mode.Therefore, advertiser/company equally can be easily and correctly selects the user of the distributing data that request advertiser/company provides, and can be effectively and correctly provide distributing data to the user.

In this data providing system 200, the user uses the portable dedicated terminal 202 only be used for an agency, and the distributing data that provided by advertiser/company is provided by above-mentioned portable dedicated terminal 202 user.Therefore, the versatility of portable dedicated terminal 202 can be enlarged, and availability can be improved significantly.

In this data providing system 200, in portable dedicated terminal 202, distributing data obtains from the agency and is recorded in the medium that is used for user 246 that is used for memory of content data, and the medium that is used for user 246 is different from and is used to act on behalf of 247 medium.Therefore, when the content-data from agency's lease is wiped free of, can prevent substantially that distributing data from being wiped mistakenly.

According to said structure, intermediate server 201 has and is used to store the user and provides by portable dedicated terminal 202, be used for registering above-mentioned user user profile customer data base 210 and be used to the advertiser/company that stores and register the advertiser/company database 211 of the advertiser/company information of above-mentioned advertiser/company as advertiser/register of company's information by what advertiser/corporate server 203 provided.At every turn when the content specific data that is included in the user ID of being transported among the registered user sends to the agency from portable dedicated terminal 202, the content of foregoing specific data is added in the user's registration information in the customer data base 210, and upgrades user's registration informations by intermediate server 201.When middle server 201 receives the user when permitting data from above-mentioned portable dedicated terminal 202, intermediate server 201 is based on the user's who determines according to the user's registration information in customer data base 210 taste, in advertiser/company database 211, search for advertiser/register of company's information, advertiser/register of company's information based on advertiser/company of selecting by search produces advertiser/company introduction data, and sends to portable dedicated terminal 202.Therefore, the user can easily select an advertiser company that the distributing data that satisfies he oneself taste is provided.Therefore, can realize that a kind of wherein user can be easily and obtain the data providing system of the distributing data wanted exactly.

Notice, in aforesaid the 4th embodiment, when middle server 201 receives the user when permitting data from portable dedicated terminal 202, intermediate server 201 is judged user's taste and search advertiser/company database 211 based on the user's registration information in customer data base 210.But, the invention is not restricted to this, and intermediate server 201 is based on the user's registration information in customer data base 210, can judge user's taste frequently, when middle server 201 finds above-mentioned user's taste (promptly, when the number of times of the content-data that obtains by the user equal threshold value or on it in), utilize this portable dedicated terminal 202 can inquire the user whether he plans to issue user profile, and thereby allow the user of issue user profile to permit data to be utilized portable dedicated terminal 202 to send from the user, intermediate server 201 can be searched for advertiser/register of company's information in advertiser/company database 211.Therefore, when the user allows to issue the user profile that has the possibility of signing a contract with advertiser/company, can prevent that substantially above-mentioned user's taste can't be found, and therefore can't introduce an advertiser/company.

In aforesaid the 4th embodiment, when middle server 201 received user's permission data, intermediate server 201 was searched for advertiser/register of company's information based on user's taste of finding according to the user's registration information in customer data base 210 in advertiser/company database 211.But, the invention is not restricted to this, and except user's taste of finding based on the user's registration information in the customer data base 210, also can in advertiser/company database 211, search for advertiser/register of company's information based on the treaty conditions of in above-mentioned user's registration information, describing.Therefore, when the customer presentation data are sent to advertiser/corporate server 203, because the situation that the cause advertiser/company of treaty conditions abandons signing a contract with the user can be reduced significantly.Therefore, increased the possibility of between user and advertiser/company, signing a contract, and wanted and the user's that advertiser/company signs a contract request can further be handled exactly.

In aforesaid the 4th embodiment, when middle server 201 receives the user when permitting data, intermediate server 201 is searched for advertiser/register of company's information based on user's taste of finding according to the user's registration information in customer data base 210 in advertiser/company database 211.But, the invention is not restricted to this, and in advertiser/company database 211 can be based on taste information search advertiser/register of company's information, this taste information is included in as in the user profile on the basis that is stored in the user's registration information in the customer data base 210.Therefore, in compatible portion 216, except that the processing of the taste of from user's registration information, extracting the user, can reduce the load in the processing.

In addition, in aforesaid the 4th embodiment, this user utilizes portable dedicated terminal 202 to use intermediate server 201.But, the present invention is not limited to this, and the user can obtain device with other different types of data and use intermediate server 201, and customer-furnished this acquisition device is the device that can be connected to the Internet 204, such as personal computer, portable telephone and PDA (personal digital assistant).Therefore, the user can introduce advertiser/company to by intermediate server 20 in addition, and this system can be popularized widely.

(6) the 5th embodiment

Figure 25 illustrates the data providing system 260 of the 5th embodiment, and wherein identical reference number is added to the appropriate section among Figure 11.Data providing system 260 is configured to be similar to the data providing system 200 of aforementioned the 4th embodiment, except the structure of intermediate server 261 corresponding to as above referring to figs. 1 to the structure of 3 described system management websites 2 and portable dedicated terminal 262 corresponding to as above referring to figs. 1 to the 3 described portable dedicated terminal 7A to 7N.

In this case, be similar to as above with reference to the described intermediate server 201 of Figure 11, intermediate server 261 uses the user of the Internet 204 with portable dedicated terminal 262 by the registration of storing user's registered information in customer data base 265, and utilizes advertiser/corporate server 203 204 to provide the advertiser/company of distributing data to the user through the Internet by store advertiser/register of company's information registration in advertiser/company database 211.

In addition, be similar to as above with reference to the described intermediate server 201 of Figure 11, when the user used the Internet 204 to go to obtain content-data or the like with portable dedicated terminal 262, intermediate server 261 was updated in the user's registration information in the customer data base 265 at every turn.

Except user's registration information and user register the screen data, intermediate server 261 is stored in user profile input panel data in the customer data base 265 in advance with input user profile.When middle server 261 is received the user who sends from portable dedicated terminal 262 by user's operation and is permitted data by receiving unit 266, intermediate server 261 by user profile more new portion 267 read user profile input panel data from customer data base 265, and 204 send to portable dedicated terminal 262 through the Internet from sending part 214.

Be used as the user profile data when sending when being similar to as above user profile with reference to the described user profile of Figure 13 (A) from portable dedicated terminal 262, intermediate server 261 is by receiving unit 266 receptions, and be input in the compatible portion 268, user profile is the operation according to the user, imports on the user profile input panel based on user profile input panel data.

Now, as shown in figure 26, compatible portion 268 is extracted part by an advertiser/company information and is constituted.The conduct that compatible portion 268 is extracted from the user profile data of receiving unit 266 inputs represents that the information user that the user samples samples type information.User based on said extracted samples type information, in advertiser/company database 211, search for advertiser/register of company's information, read and have the distribution type information of same and sample the identical advertiser of the type shown in the type information/register of company's information the user.

Then, compatible portion 268 reads advertiser/register of company information from advertiser/company database 211 and produces as above with reference to the described advertiser of Figure 17/company introduction information, and 204 sends to portable dedicated terminal 262 as advertiser/company introduction data from sending part 214 through the Internet.

In this way, intermediate server 261 is introduced the advertiser/company of a distributing data that the taste of satisfying the user can be provided to allowing to issue the user of user profile to advertiser/company.

On the other hand, as shown in figure 25, be similar to as above with reference to the described portable dedicated terminal 202 of Figure 11, portable dedicated terminal 262 is carried out users' registration at intermediate server 261, and sends different requests and remove to obtain content-data or the like to agency or the like.

When representing that permission issue user profile is imported for the license request of advertiser/company by operation part 240 by user's operation, portable dedicated terminal 262 produces part 270 by request msg and produces users and permit data, and 204 sends to intermediate server 261 from sending part 242 through the Internet.

Therefore, if user profile input panel data are from 204 transmissions through the Internet of middle server 261, portable dedicated terminal 262 is by receiving unit 271 receptions, and sends to reproducing part 244, shows a user profile input panel based on above-mentioned user profile input panel data.

If user profile is on the user profile input panel, import by the user according to the operation of operation part 240, portable dedicated terminal 262 produces the user profile data that part 270 produces the expression user profile by request msg, and 204 sends to intermediate server 261 from sending part 242 through the Internet.

In this way, based on the advertiser who provides from middle server 261/company introduction data, portable dedicated terminal 262 can receive the introduction that provides the advertiser/company of the distributing data that satisfies user's taste to.

In this data providing system 260, intermediate server 261 is introduced advertiser/company, and above-mentioned intermediate server 261 and portable dedicated terminal 262 and advertiser/corporate server 203 carried out the contract processing procedure that is similar to as above with reference to the described contract processing procedure in data providing system 200 (Figure 11) of Figure 24.Therefore, user and advertiser/company can sign a contract.

To jointly be described in the advertiser/company introduction processing procedure in the intermediate server 261 and portable dedicated terminal 262 in the data providing system 260 now.At first, shown in Figure 27 (A), portable dedicated terminal 262 enters program RT17 from the beginning step, and enters next procedure SP191 and go to wait for input user profile issue license request.When by the 240 import admission requests of user's operating operation part the time, portable dedicated terminal 262 advances to step SP192.

At step SP192, portable dedicated terminal 262 produces part 270 generation users by request msg and permits data, and sends to intermediate server 262 from sending part 242, advances to step SP193 then.

At this moment, shown in Figure 27 (B), intermediate server 261 enters program RT18 from the beginning step, and enters next procedure SP201 and go to wait for that the user who sends from portable dedicated terminal 262 permits data.When middle server 261 receives above-mentioned user when permitting data by receiving unit 266, intermediate server 261 advances to step SP202.

At step SP202, intermediate server 261 by user profile more new portion 267 permit data to read user profile input panel data based on the user who receives from customer data base 265, and send to portable dedicated terminal 262 from sending part 214, advance to step SP203 then.

At this moment, at step SP193, portable dedicated terminal 262 is waited for the user profile input panel data that send from middle server 261.When portable dedicated terminal 262 received above-mentioned user profile input panel data by receiving unit 271, portable dedicated terminal 262 advanced to step SP194.

At step SP194, when user profile by the user time through operation part 240 input, showing under the situation of user profile input panel to reproducing part 244 by sending user profile input panel data, portable dedicated terminal 262 produces part 270 by request msg and produces the user profile data, and send to intermediate server 261 from sending part 242, advance to step SP195 then.

At this moment, at step SP203, intermediate server 261 is waited for the user profile data that send from portable dedicated terminal 262.When middle server 261 was received above-mentioned user profile data by receiving unit 266 when, intermediate server 261 advanced to step SP204.

At step SP204, intermediate server 261 is sampled type information based on the user in the user profile data, in advertiser/company database 211, search for advertiser/register of company's information, has distribution type information to read, it contains with above-mentioned user samples the identical content of type information, advertiser/register of company's information, advance to step SP205 then.

At step SP205, intermediate server 261 produces advertiser's company introduction data based on the advertiser who reads from advertiser/company database 211/register of company's information, and send to portable dedicated terminal 262 from sending part 214, give the user to introduce advertiser/company.Then, intermediate server 261 advances to step SP206, to finish the processing in last intermediate server 261.

At this moment, at step SP195, portable dedicated terminal 262 is waited for the advertiser/company introduction data that send from middle server 261.When portable dedicated terminal 262 was received above-mentioned advertiser/company introduction data by receiving unit 271 when, portable dedicated terminal 262 sent to reproducing part 244, so that advertiser/company that intermediate server 261 is introduced to be shown to the user.Then, portable dedicated terminal 262 advances to step SP196, to finish the processing in portable dedicated terminal 262.Therefore, finished whole advertisers/company introduction processing procedure by data providing system 260.

According to said structure, in this data providing system 260, when the user allowed to issue user profile and gives advertiser/company, intermediate server 261 sent user profile input panel data and permits data with response from the user that portable dedicated terminal 262 sends to portable dedicated terminal 262.

Therefore, in data providing system 260, intermediate server 261 is based on the taste type information of the user the user profile data that send from portable dedicated terminal 262, in advertiser/company database 211, search for advertiser/register of company's information, contain advertiser/register of company's information of sampling the distribution type information of the identical content of type information with the user to read to have, based on the above advertiser who reads/register of company's information, produce advertiser/company introduction data, and send to portable dedicated terminal 262.Therefore, provide the advertiser/company of the distributing data that satisfies user oneself taste can be introduced to the user.

Therefore, in this data providing system 260, when the user allowed to issue user profile and gives advertiser/company, user profile was obtained, and based on user information search advertiser/register of company's information of above-mentioned acquisition.Therefore, when the user wants when advertiser/company receives distributing data, advertiser/company can be introduced according to user's interest.

Promptly, in this data providing system 260, even he has changed in the registration of the user on the intermediate server 261 with between permitting user's interest to advertiser/company's issue user profile, perhaps even when the service time of the Internet 204, number was brought into use the time of portable dedicated terminal 262 less than the user, user's interest can be grasped exactly, and provides the advertiser/company of the distributing data that above-mentioned user wants can be introduced to the user.

According to said structure, intermediate server 261, send user profile input panel data and permit data with response from the user that portable dedicated terminal 262 sends to portable dedicated terminal 262, taste type information based on the user the conduct transmission result's who sends from portable dedicated terminal 262 the user profile data, in advertiser/company database 211, search for advertiser/register of company's information, contain advertiser/register of company's information of sampling the identical distribution of contents type information of type information with the user to read to have, based on advertiser/register of company's information, produce advertiser/company introduction data, and send to portable dedicated terminal 262.Therefore, except the effect that is obtained by aforementioned the 4th embodiment, want when the advertiser/company's reception distributing data also reflects user's interest exactly the user, advertiser/company can be introduced to the user.Therefore, can realize that a kind of wherein user can obtain the data providing system of the distributing data wanted more accurately.

Notice that in aforesaid the 5th embodiment, intermediate server 261 is sampled type information based on the user in the user profile data, searches for advertiser/register of company's information in advertiser/company database 211.But the invention is not restricted to this, the user of replacement in the user profile data taste type, in advertiser/company database 211 can by with in the note in the note of the taste of the expression user in the user profile data or the like or the same advertiser of the speech/register of company's information such as the note of poster of advertiser/company in note or the speech search advertiser/register of company's information that is complementary, perhaps can be in advertiser/company database 211 by using above-mentioned user to sample the whole of type information and note or some and their treaty conditions are searched for advertiser/register of company's information.Therefore, can introduce advertiser/company by the taste that reflects the user more accurately.

In aforesaid the 5th embodiment, the user who obtains when intermediate server 261 allows to issue log-on message based on the user permits data, searches for advertiser/register of company's information in advertiser/company database 211.But the invention is not restricted to this, and the user that intermediate server 261 obtains in the time of can being allowed to issue log-on message based on the user by any selection of user and execution permits data to search for the method for advertiser/register of company's information in advertiser/company database 211, with according to aforesaid the 4th embodiment, intermediate server 261 is searched for advertiser/register of company's information approach based on user's registration information in advertiser/company database 211.Therefore, data providing system can be used by two types user, a kind of user be do not change completely his/her interest, another kind is relatively to change his/her interest, therefore can improve the availability of above-mentioned data providing system.

In addition, in aforesaid the 5th embodiment, this user uses intermediate server 261 with portable dedicated terminal 262.But, the present invention is not limited to this, and the user can use intermediate server 261 with other different types of data acquisition equipment, and customer-furnished this data acquisition equipment is the equipment that can be connected to the Internet 204, such as personal computer, portable telephone and PDA.Therefore, more user can use the introduction of advertiser/company by intermediate server 261, and therefore can popularize this introduction widely.

(7) the 6th embodiment

Figure 28 illustrates the data providing system 300 of the 6th embodiment.Requesting terminal 302 is corresponding to as above referring to figs. 1 to 3 described users 3 (promptly, requesting terminal by user's 3 uses), portable dedicated terminal 303 is corresponding to as above referring to figs. 1 to 3 described portable dedicated terminal 7A to 7N, data providing server 301 is corresponding to as above referring to figs. 1 to the 3 described 4A to 4N that act on behalf of, this portable dedicated terminal 303 only is used to act on behalf of 4A to 4N and only addressable data providing server 301, and is connected to data providing server 301 through the Internet (not shown).

Data providing server 301 has a customer data base 310 and a content data base 311, customer data base 310 is used for storing user's registered information and the user registers screen data, and content data base 311 is used to store many content-datas, content choice screen data and removes to customize foregoing according to user's request and select the customization of panel to register screen data.

When requesting terminal 302 sends the register requirement data of user's request registration, data providing server 301 by receiving unit 302 receptions and be input to more in the new portion 313.Data providing server 301 reads the user by above-mentioned more new portion 313 based on the register requirement data and registers screen data from customer data base 310, and sends to requesting terminal 302 from sending part 314.

Therefore, when registering the user profile imported on the panel the user who registers screen data based on the user by when requesting terminal 302 sends, data providing server 301 is by receiving unit 312 receptions, and is input to more in the new portion 313.Data providing server 301 distributes a user ID to give the user of request registration, and is increased in the user profile by above-mentioned more new portion 313.Data providing server 301 has been stored as the increase of user's registration information the user profile of user ID and has been gone to register this user in customer data base 310.

In the case, when by new portion 313 registered users more the time, data providing server 301 produces and comprises that the registration of user ID finishes data, and sends to requesting terminal 302 from sending part 314, goes to notify the user to finish registration and user ID.

The transmission requests data that send content-data when request are by from the requesting terminal 302 when sending, data providing server 301 by receiving unit 312 receptions and be input to the search part 315 in, by above-mentioned search part 315 based on the transmission requests data, reading of content is selected screen data from content data base 311, and sends to requesting terminal 302 from sending part 314.

Therefore, import predetermined information on the content choice panel at content-based selection screen data, and the tentation data of representing above-mentioned predetermined information is by from the requesting terminal 302 when sending, data providing server 301 is by receiving unit 312 receptions.

Data providing server 301 reads the content-data of appointment by search part 315 from content data base 311 based on tentation data, and send to the portable dedicated terminal of not giving user's (not shown) as yet from the special-purpose terminal (not shown), and this portable dedicated terminal is connected directly to special-purpose terminal with cable etc. and goes recorded content data therein.

In this way, data providing server 301 is accepted the reservation that is used to buy or lease content-data and portable dedicated terminal 303 that the user sends by requesting terminal 302 earlier, prepare a portable dedicated terminal 303 in advance, and writing down foregoing data purchased or lease in the portable dedicated terminal 303 with purchased or lease equally.Then, when the user came the agency with above-mentioned data providing server 301, portable dedicated terminal 303 was delivered this user, and is sold or lease.

Data providing server 301 can be connected to the portable dedicated terminal 303 of being sold or lease to the user through the Internet.If request sends the transmission requests data of content-data (buying or lease) and sent by the portable dedicated terminal 303 from above-mentioned sale or lease, data providing server 301 is by receiving unit 312 reception, and is input to and searches in the part 315.

At this moment, based on the transmission requests data, reading of content is selected screen data to data providing server 301 from content data base 311 by search part 315, and from sending the portable dedicated terminal 303 that part 314 sends to the user.

Therefore, when the content-data information of given content data is imported by on the content choice panel at content-based selection screen data, when being sent from portable dedicated terminal 303 with the content specific data of representing above-mentioned appointed information, data providing server 301 is by receiving unit 312 receptions, and is input in the search part 315.

Data providing server 301 content-based specific datas read the content-data of appointment by search part 315 from content data base 311, and send to portable dedicated terminal 303 from sending part 314, go to write down therein it.

In this way, data providing server 301 sends content-data to the portable dedicated terminal 303 of being sold or lease to the user through the Internet.Therefore, the user can buy or the lease content-data with its portable dedicated terminal 303.

In addition, if customization is sold or is leased to the customization request msg of user's portable dedicated terminal 303 and is sent out, data providing server 301 is by receiving unit 313 receptions, and be input in the search part 315, read the customization registration screen data that is stored in advance in the content data base 311 by above-mentioned search part 315 based on the customization request msg, send to portable dedicated terminal 303 from sending part 314.

Therefore, when the panel customized information that is used for the content choice panel is sent as the panel customization data from portable dedicated terminal 303, data providing server 301 is by receiving unit 312 receptions, and be input to more in new portion 313 and the search part 315, this panel customized information is to import on the customization registration panel based on customization registration screen data.

Data providing server 301 is selected screen data by search part 315 from content data base 311 reading of content, handle it based on the panel customization data that obtains from the user, and send the customization screen data of so acquisition to portable dedicated terminal 303 from sending part 314.

In this way, data providing server 301 illustrates to the user based on the customization screen data on portable dedicated terminal 303 and customizes panel and go to make the user to be confirmed to be not customized this content choice panel as requested.If the affirmation data that the expression foregoing selects panel to customize as required are sent out, data providing server 301 increases in the user's registration information of customization screen datas in the customer data base 310, and upgrades above-mentioned user's registration information by new portion 313 more.

After this, when the transmission requests data are requested customized content and select the user of panel to send from portable dedicated terminal 303, data providing server 301 is by receiving unit 312 receptions, be input to more in the new portion 313, read panel customized information the user's registration information that is added to above-mentioned user by above-mentioned more new portion 313 from customer data base 310, and send to compatible portion 316.

Data providing server 301 is selected screen data by compatible portion 316 from content data base 311 reading of content, handles it based on the panel customized information, and sends the customization screen data of so acquisition to portable dedicated terminal 303 from sending part 314.

Therefore, it is each when the transmission requests data are requested customized content and select the user of panel to send by portable dedicated terminal 303, data providing server 301 is at the screen data based on customization, obtain according to above-mentioned user's customization request, on the customization panel, allow the user specify the content-data of buying or leasing.

In the case, in portable dedicated terminal 303, also can on customization registration panel, select the information of above-mentioned portable dedicated terminal 303 color of shell of customization by user's lease.If specify the shell customized information as the shell customization data of color of shell to be sent from portable dedicated terminal 303, data providing server 301 is by receiving unit 312 receptions, be input to more new portion 313, in customer data base 310, increase the shell customized information in user's registration information, and upgrade above-mentioned user's registration information by above-mentioned more new portion 313.

Therefore, when portable dedicated terminal 303 was leased to the user once more, perhaps thereafter when portable dedicated terminal 303 is sold above-mentioned user, the portable dedicated terminal 303 with shell customized information designated color will be delivered.

On the other hand, if the user imports user's registration informations with operation part 320, requesting terminal 302 produces the register requirement data that part 321 produces the expression register requirement by request msg, and sends to data providing server 301 from sending part 322.

Therefore, when requesting terminal 302 by receiving unit 323 when data providing server 301 receives users and registers screen data, requesting terminal 302 sends to display part 325 from display control section 324, gets on to show that in aforementioned display device part 325 user who registers screen data based on the user registers panel.

When user profile be the user register on the panel operation according to operation part 320 by user's input in, requesting terminal 302 produces part 321 by request msg and produces the user profile data, and send to data providing server 301 from sending part 322, so that data providing server 301 is carried out user's registration.

As user through content-data transmission requests of operation part 320 input the time, requesting terminal 302 produces part 321 by request msg and produces the transmission requests data that expression sends request, and sends to data providing server 301 from sending part 322.

Therefore, when requesting terminal 302 by receiving unit 323 when data providing server 301 received contents are selected screen data, requesting terminal 302 sends to display part 75 from display control section 324, the content choice panel that gets on and show content-based selection screen data in aforementioned display device part 325.

When predetermined information be on the content choice panel according to the operation of operation part 320 by user's input in, requesting terminal 302 produces part 321 by request msg and produces tentation datas, and sends to data providing server 301 from sending part 322.And finish by the user and to buy or lease content-data and portable dedicated terminal 303 predetermined.

For the portable dedicated terminal 303 of selling or lease to the user, under content-data has been recorded in situation in its internal storage medium 340, if through reproduction instruction of operation part 341 inputs, portable dedicated terminal 303 reproduces the content-data that the user buys in advance or leases by reproducing control section 342 from medium 340, and send to the reproducing part of forming by display control section, display part, loudspeaker or the like 343, to allow the user appreciate this content.

When the user with content-data transmission requests of operation part 341 input, portable dedicated terminal 303 produces part 344 by request msg and produces the transmission requests data that expression sends request, and sends to data providing server 301 from sending part 345.

Therefore, when portable dedicated terminal 303 by receiving unit 346 when data providing server 301 received contents are selected screen data, portable dedicated terminal 303 sends to reproducing part 343, goes displaying contents to select panel based on this content choice screen data.

If on the content choice panel, import the information of given content data according to the operation of operation part 341, portable dedicated terminal 303 produces the content specific data that part 344 produces the expression appointed information by request msg, and sends to data providing server 301 from sending part 345.

By receiving unit 346 from data providing server 301 received content data the time, portable dedicated terminal 303 writes down it by record controls part 347 on medium 340 when portable dedicated terminal 303.Therefore, after that, content-data will be reproduced from medium 340 according to the operation of operation part 341 by reproducing control section 342.

In addition, if the user with customization request of operation part 341 input, this portable dedicated terminal 303 produces the customization request msg that part 344 produces expression customization request by request msg, and from send part 345 transmissions to data providing server 301.

Therefore, when portable dedicated terminal 303 by receiving unit 346 when data providing server 301 receives customization registration screen datas, portable dedicated terminal 303 sends to reproducing part 343, goes based on customization registration screen data displaying format customization registration panel.

If the panel customized information is to import according to the operation of operation part 341 on customization registration panel, portable dedicated terminal 303 produces the panel customization data that part 344 produces expression panel customized information by request msg, and sends to data providing server 301 from sending part 345.

Be sent to the result of data providing server 301 as the panel customization data, when portable dedicated terminal 303 by receiving unit 346 when above-mentioned data provide service 301 to receive the customization screen datas, portable dedicated terminal 303 sends to reproducing part 343, goes to illustrate based on the customization panel that customizes screen data to the user.

Therefore, if confirm that the affirmation information of the content choice panel of customization is imported with operation part 341 by the user as requested, portable dedicated terminal 303 produces part 344 by request msg and produces the affirmation data, and send to data providing server 301 from sending part 345, remove the customized information of the content panel that the storage representation customized user is wanted in above-mentioned data providing server.

After the panel customization data was stored in the data providing server 301, portable dedicated terminal 303 sent the content delivery request msg to data providing server 301.Then, portable dedicated terminal 303 receives the customization screen data by receiving unit 346 from data providing server 301, and sends to reproducing part 343.Therefore, can on the customization panel of selecting panel to produce by customized content, select to be used to the content-data buying or be used to lease.

In the case, if the shell customized information of customization portable dedicated terminal 303 color of shell is imported according to the operation of operation part 341 on customization registration panel, portable dedicated terminal 303 produces the shell customization data that part 344 produces expression shell customized information by request msg, and sends to data providing server 301 from sending part 345.Therefore, the shell customized information that is used for portable dedicated terminal 303 shells is stored in data providing server 301.

Except above-mentioned structure, in this 6th embodiment, when when obtaining many content-datas from the content server (not shown) and produce content data base 311, data providing server 301 obtains predetermined developing instrument, be used for forming the content choice panel from the foregoing server, this content server is the supplier of content-data, and corresponding to as above referring to figs. 1 to 3 described system management websites.

Data providing server 301 produces the content choice screen data, wherein Dai Li shop is shown with the three-dimension virtual reality stereo-picture with developing instrument, and the user can be by above-mentioned three-dimension virtual reality spatial image chosen content data, packaged media is selected from shelf in the shop that resembles he the actual agency of coming into, and the content choice screen data that storage produces in content data base 311.

In the case, data providing server 301 is stored the identical content data that the many packaged media with effective sale or lease in the agency have in content data base 311, and produce the content choice screen data, so that the general layout of the shelf in agency shop, check-out counter, stair or the like, and the general layout of packaged media is reproduced substantially faithfully in above-mentioned shelf or the like.

Data providing server 310 is with set time or random time, according to being placed in the agency shop (promptly with new packaged media, also be the time that from content server, is obtained when new content-data) time on the shelf, and when inside, shop time of being retrofited of agency, update content is selected screen data synchronously.Therefore, user's chosen content data on the content choice panel can have select the same sensation of packaged media realistically in agency shop.

In fact, as shown in figure 29, the content choice screen data is made up of a plurality of view data, confirm image 355 by the selection that increases a two dimension, be used for confirming selected content-data by the user, to the three-dimension virtual reality spatial image, such as outside " the shop external image " 350 of an expression agency (inlet), one " image of ground floor in the shop " 351 and " images of the second layer in the shop " 352, each floor in their expression shops, each places a plurality of shelfs " image of shelf in the shop " 353 of packaged media in the expression shop of an amplification according to type, one be arranged in shelf or the like by amplification and go up the backbone of packaged media and remove the content choice image 354 of chosen content data, waits formation.

In this case, in the external image 350 in shop, provide one to enter button 360, gone to enter the shop and switching is shown in the image 351 of ground floor.

In the image 352 of the image 351 of ground floor and the second layer, mobile button 361 and 362 are provided, switch to show to the shop second layer image 352 or ground floor image 351 as another floor, shelf selection key 363 is provided, go according to the type selecting shelf and switch to show shelf image 353 to the shop, and check-out counter button 364 is provided, after the content-data that the user selects to buy or to lease, go to switch demonstration to selecting to confirm image.

In addition, in the shelf image 353 in the shop, packaged media is classified according to japanese alphabet, and details button 365 is provided, and goes to show to content choice image 354 according to the packaged media switching of above-mentioned classification.

In the second layer image and content choice image 354 in the ground floor image 351 in the external image 350 in shop, shop, shop, the people's who shows image 366 expression users (hereinafter, this is called user's image), and image 367 expression office workers' (hereinafter, this is called office worker's image) of the people who shows.In fact move above-mentioned user images 366 by resembling it as walking to duck into the store, and it is entering on button 360, mobile button 361 and 362, shelf selection key 363, check-out counter button 364, the packaged media backbone or the like in content choice image 354 by superposeing, or make it approach them and specify (click) these buttons selectively, can import the image designated order of allocating in advance to above-mentioned button.

In addition, in the image of the shelf in shop 353 and select to confirm that what the cursor of a reversing was overlapping is presented on the details button 365,368, one cancel button 369 (not shown)s of an ACK button or the like in the image 355.One of them of these buttons of appointment (click) by cursor above moving and selection can be imported an order allocating above-mentioned button in advance.

Especially, the portable dedicated terminal 303 of the content choice view data of reception at first shows a content choice panel, the external image 350 in shop by reproducing part 343.According to the operation of operation part 341, mobile subscriber's image 366 on the external image 350 in shop.Enter button 360 if select to specify, portable dedicated terminal 303 shows the image 351 of ground floor in the shops and substitutes the external image 350 in shop.

According to the operation of operation part 341, mobile subscriber's image 366 on the image 351 of the ground floor of portable dedicated terminal 303 in the shop.When select specifying movable button 361, portable dedicated terminal 303 shows the image 352 of the second layer in the shops and replaces the image 351 of ground floor in the above-mentioned shop.

In this mode, according to the operation of operation part 341, mobile subscriber's image 366 on the image 352 of the second layer in the image 351 of the ground floor of portable dedicated terminal 303 in the shop and the shop.If the selected appointment of one of them of shelf selector button 363, portable dedicated terminal 303 shows the image 353 of shelf in the shop, corresponding to the shelf selector button 363 of selecting appointment, substitute the image 351 of the ground floor in the shop or the image 352 of the second layer in the shop.

According to the operation of operation part 341, moving cursor on the image 353 of the shelf of portable dedicated terminal 303 in the shop.The image 353 of shelf in the shop if one of them of the specific details button of selecting 365, portable dedicated terminal 303 show a content corresponding selection image 354 above substituting.

Image 366 the user is moved on content choice image 354, operation according to operation part 341, after one of them the selected appointment of content-data as packaged media, if movable button 361 or 362 selected appointments, portable dedicated terminal 303 show the image 352 of the second layer in the image 351 of ground floor in the shops or the shop and content choice image 354 above replacing once more.In this mode, for example, if be moved and select to specify check-out counter button 364 on the image 352 of user's image 366 second layer in the shop, portable dedicated terminal 303 shows selects to confirm that image 355 substitutes the image 352 of the second layer in the top shop.

Here, in select confirming image 355, the title of the content-data of selecting by the user, user's name, user ID, password or the like is shown.Portable special-purpose terminal 303 is according to the operation moving cursor of operation part 341, so that can import term of a lease or to the purchase of content-data.If imported above-mentioned term of a lease or purchase, be used to lease or buy an expense of content-data in response to this demonstration.

If moving cursor reaches according to the operation of operation part 341 and selects to specify ACK button 368 on selection affirmation image 355, portable special-purpose terminal 303 is by the content specific data of the information generation in the request msg generation part 344 use selection affirmation images 355 as appointed information, by as producing part 344 by request msg, and the content specific data of above-mentioned generation is sent to data providing server 301 from sending part 345.Therefore, the user can obtain the content-data of his appointment.

On the contrary, if select to confirm on the image 355 moving cursor and selecting to specify cancel button 369 according to the operation of operation part 341, portable special-purpose terminal 303 shows, for example the image 351 of ground floor and image 355 is confirmed in selection above substituting in the shop.Therefore, user's chosen content data once more.

In addition, as Figure 30 (A) and 30 (B), if mobile subscriber's image 366 and operate in the shop on the ground floor image 351 or the front of each shelf process on the second layer image 352 in the shop according to operation part 341, by mating the type of each shelf, portable special-purpose terminal 303 usefulness were reproduced the content-data of wanting in several seconds, and its advertisement is set by the agency.Thereby, the content-data that the user watches agency's plan to recommend, and can advertise to the user.

In the case, the data bulk of content choice screen data is sizable.Therefore, when data providing server 301 when portable special-purpose terminal 303 receives the transmission requests data, the data of external image 350 that data providing server 301 at first sends the shop to above-mentioned portable special-purpose terminal 303 as the content choice screen data.Then, if on the external image 350 in above-mentioned shop, select to have specified load button 360, the data of the image 351 of ground floor in data providing server 301 reception notifications and the transmission shop.In this mode, data providing server 301 receives a notice and sends corresponding view data, at every turn, by the load button 360 on each image that forms the content choice screen data, movable button 361 and 362 or the like switches and is shown to another image by portable special-purpose terminal 303 appointments.

And, if user's image 366 is moved to a specified coordinate position, this position has been specified to be used for the advertisement content data on the image 352 of the image 351 be used for reproducing the ground floor in the shop and the second layer in the shop in advance, and give data providing server 301 from portable special-purpose terminal 303 notice specified coordinate positions, data providing server 301 reads predetermined portions corresponding to the content-data of above-mentioned specified coordinate position by search part 315, this coordinate position is stored in the content data base 311 in advance as business data, and sends to portable special-purpose terminal 303 from sending part 314.

Data providing server 301 is divided into the content choice screen data data of each image and is used for the advertisement content data, and order they are sent to portable special-purpose terminal 303.Thereby it can prevent that the capacity of the medium 340 in the above-mentioned portable special-purpose terminal 303 from becoming big.

By the way, in data providing server 301, according to the customization request, offer on the customization registration panel of portable special-purpose terminal 303, various panel customized informations can be transfused to, such as, change the image of specified command in advance and any one image is added in a new importation, this image is allocated in advance to the button (load button 360 or the like) in each image that forms the content choice panel, as above-mentioned with reference to shown in the figure 29, in addition, also the packaged media in the content choice image 354 is rearranged to, for example the order of the generation data of content-data changes the background color that foregoing is selected image 354 and selected to confirm image 355 arbitrarily.

Thereby, for example, as shown in figure 31, data providing server 301 switch contents are selected the demonstration of panel, from 370 to content choice images 372 of external image in shop, based on the panel customization data that obtains from portable special-purpose terminal 303 according to selecting to specify " entering the shop " button 371.Then, data providing server 301 is selected image 372 to switch from foregoing and is shown to selection affirmation image 355, or on the external image in shop 370, provide a new importation 373 so that make the user import the type and the content choice image 372 of conversion demonstration of content-data arbitrarily corresponding to this input, perhaps also on content choice image 372, newly provide an importation 374 so that appointment lease or purchase content-data are passed through in user's input.Under this mode, according to user's request, the energy customized content is selected the demonstration of panel.

Thereby in data providing server 301, for frequently obtaining the user of content-datas and the user who obtains the content-data of close type in addition with portable special-purpose terminal 303, the availability of content choice panel can be improved significantly.

In the case, in addition, when data providing server 301 from the requesting terminal 302 when receiving the transmission requests data, data providing server 301 is the content choice screen data, the data that it comprises above-mentioned each image with reference to Figure 29 send to above-mentioned requesting terminal 302.

Now, with a content providing processing process of describing jointly by the use content choice panel of data providing server 301 in the data providing system 300 and portable special-purpose terminal 303.At first, shown in Figure 32 (A), portable special-purpose terminal 303 is from beginning step loading routine RT20, and advances to step SP211.

In step 211, portable special-purpose terminal 303 is waited for through operation part 341 transmission requests of operation input by the user.When above-mentioned transmission requests was transfused to, portable special-purpose terminal 303 advanced to step SP212.

In step SP212, portable special-purpose terminal 303 produces part 344 by request msg and produces the transmission requests data and from sending part 345 it is sent to data providing server 301, and advances to step SP213.

Shown in Figure 32 (B), data providing server 301 enters program RT21 from the beginning step, and advances to step SP221.At step SP221, data providing server 301 is waited for the time of update content selection screen data.If arrive above-mentioned update time, data providing server 301 advances to step SP222 and selects screen data and advance to step SP223 with update content.

At step SP223, data providing server 301 is waited for the transmission requests data that send from portable special-purpose terminal 303.When data providing server 301 has received the transmission requests data by receiving unit 312, data providing server 301 advances to step SP224 so that select screen data and from sending part 314 it is sent to portable special-purpose terminal 303 from content data base 311 reading of content by search part 315, and advances to step SP225.

Simultaneously, at step SP213, portable special-purpose terminal 303 is waited for the content choice screen data that sends from data providing server 301.When portable special-purpose terminal receives the content choice screen data by receiving unit 346, portable special-purpose terminal 303 send the content choice screen datas to reproducing part 343 with show as the content choice panel external image shop 350, and advance to step SP214.

At step SP214, the subroutine that after this portable special-purpose terminal 303 beginnings are described.When importing appointed information according to operating in of operation part 341 on each image that forms the content choice panel by the user, portable special-purpose terminal 303 advances to step SP215.

At step SP215, portable special-purpose terminal 303 produces part 344 generation content specific datas by request msg and from sending part 345 it is sent to data providing server 301 and advances to step SP216.

Simultaneously, at step SP225, a described subroutine after data providing server 301 beginnings.Data providing server 301 correctly reads each view data and the business data that forms the content choice screen data by search part 315 from content data base 311, and from sending part 314 it is sent to portable special-purpose terminal 303.Then, when data providing server 301 when above-mentioned portable special-purpose terminal 303 receives the content specific data, data providing server 301 advances to step SP226.

At step SP226, content-based specific data, data providing server 301 by search part 315 in content data base 311 searching for content data with the content-data that reads appointment with advance to step SP227.

At step SP227, data providing server 301 sends to portable special-purpose terminal 303 to the content-data that reads from content data base 311 by sending part 314, and advances to step SP228, finishes above-mentioned processing by data providing server 301.

On the other hand, in step SP216, portable special-purpose terminal 303 is waited for the content-data that sends from data providing server 301.When portable special-purpose terminal 303 received above-mentioned content-data, portable special-purpose terminal 303 advanced to step SP217 with by record controls part 347 recorded content data on medium 304.Then, portable special-purpose terminal 303 advances to step SP218, and finishes top processing by portable special-purpose terminal 303.Like this, data providing server 301 usefulness content choice screen datas are finished all content providing processing processes.

In the case, shown in Figure 33 (A), portable special-purpose terminal 303 begins a subroutine and advances to step SP231 at step SP214.In the above among step SP231 and the next step SP232, portable special-purpose terminal 303 is waited on each image, it forms by reproducing part 343 content displayed and selects panel, as above described with reference to Figure 29, such as, the external image 350 in shop, an image specified command according to the operation of operation part 341 input, (just, the selected appointment of button 360 or the like that " enters the shop ") and wait for that user images 366 is moved to the specified coordinate position (image 351 of ground floor or the like in the shop) of above-mentioned image.

In step SP231, if image 366 input picture specified commands by the mobile subscriber, enter shop button 360 etc. with specifying according to selection on the external image that operates in the shop 350 grades of operation part 341, portable special-purpose terminal 303 advances to step SP233 to produce the image request data of an image specified command of expression, this order produces part 344 by request msg and distributes to above-mentioned selection designated button before pre-, and it is sent to data providing server 301 and advances to step SP234 from sending part 345.

Simultaneously, shown in Figure 33 (B), data providing server 301 begins a subroutine and advances to step SP251 in step SP225.Among step SP251 and the next step SP252, data providing server 301 is waited for image request data and the specified coordinate position data that sends from portable special-purpose terminal 303 in the above.In step SP251, when data providing server 301 received from image request data that portable special-purpose terminal 303 sends by receiving unit 312, data providing server 301 advanced to step SP253.

In step SP253, data providing server 301 comes content-data in the searching for content data storehouse 311 to read image data specified by search part 315 based on the image request data, with from sending part 314 it is sent to portable special-purpose terminal 303, and advance to step SP254.

Simultaneously, in step SP234, portable special-purpose terminal 303 is waited for the view data that sends from data providing server 301.When portable special-purpose terminal 303 received view data by receiving unit 346, portable special-purpose terminal 303 advanced to step SP235.

At step SP235, portable special-purpose terminal 303 send the view data that receives to reproducing part 343 to substitute the image of present content displayed selection panel based on the image of view data update displayed that receives.Then, portable special-purpose terminal 303 advances to step SP236 to determine selecting to confirm whether selected to have specified ACK button 368 on the image 355.

Obtaining a negative result in step SP236 means and also shows by reproducing part 343 and to select to confirm image 355, although perhaps top selection confirms that image 355 has been shown, ACK button 368 does not have selecteed appointment, specifies in the process of purchase or lease content-data because be in input.At this moment, portable special-purpose terminal turns back to step SP231.

In step SP232, portable special-purpose terminal 303 is according to the operation mobile subscriber's of operation part 341 the image 366 specified coordinate position on image 351 grades of shop ground floor, and advance to step SP237 to produce the specified coordinate position data, this data representation produces part 344 specified coordinate positions by request msg, and it is sent to data providing server 301 and advances to step SP238 from sending part 345.

At this moment, in step SP252, data providing server 301 is waited for the specified coordinate position data that sends from portable special-purpose terminal 303.When data providing server 301 receives the specified coordinate position data by receiving unit 312, data providing server 301 advances to step SP255 so that search for business data based on the specified coordinate position data by search part 315 in content data base 311, and read the business data of appointment, from sending part 314 it is sent to portable special-purpose terminal 303 and advances to step SP254.

In step SP254, data providing server 301 determines whether that it has received the content specific data from portable special-purpose terminal 303, with order repetitive cycling treatment step SP251-SP252-SP253-SP254-SP255, up to receiving the content specific data and sending view data and business data according to the image request data and the specified coordinate position data that send from portable special-purpose terminal 303.

When data providing server 301 received the content specific data in step SP254, data providing server 301 was jumped out this subroutine and is advanced to above-mentioned with reference to the step 226 in the processing procedure in the data providing server 301 of Figure 32 (B).

On the other hand, in step SP238, portable special-purpose terminal 303 is waited for the business data that sends from data providing server 301.When portable special-purpose terminal 303 received business data by receiving unit 346, portable special-purpose terminal 303 advanced step SP239 so that send business data to reproducing part 343.Like this, the user watches a part of content and the above-mentioned content-data of being given the user by advertisement based on business data.Then, the portable special-purpose terminal 303 step SP236 that advances.

Up to obtaining a definite results at step SP236, portable special-purpose terminal 303 turns back to step SP231 and order repeats above-mentioned circular treatment step SP231-SP232-SP233-SP234-SP235-SP236-SP237-SP238-SP239.Like this, portable special-purpose terminal 303 selects each image of panel to make the user select the content of expecting by displaying contents, is mixed with ad content conversion demonstration by reproducing part 343 correct switchings simultaneously.

Then, at step SP236, if it is above-mentioned with reference to the step SP215 in the processing procedure in the portable special-purpose terminal 303 of Figure 32 (A) as advancing to confirm to confirm to select to have specified ACK button 368, portable special-purpose terminal 303 to produce this subroutine on the image 355 in the selection of content choice panel.

With the processing procedure of describing jointly by a content choice panel customization of data providing server 301 in this data providing system 300 and portable special-purpose terminal 303.At first, shown in Figure 34 (A), portable special-purpose terminal 303 enters program RT22 and advances to SP261 from the beginning step.

At step SP261, portable special-purpose terminal 303 users are through customization request of operation part 341 inputs.When the customization request was transfused to, portable special-purpose terminal 303 advanced to step SP262 and produces the customization request msg so that produce part 344 by request msg, and from sending part 345 it is sent to data providing server 301 and advances to step SP263.

At this moment, shown in Figure 34 (B), data providing server 301 enters program RT23 and advances to step SP271 to wait for the customization request msg that sends from portable special-purpose terminal 303 from the beginning step.When data providing server 301 receives the customization request msg by receiving unit 312, data providing server 301 advances to step SP272 so that read customization registration screen data and from sending part 314 it is sent to portable special-purpose terminal 303 and advances to step SP273 from content data base 311 by search part 315.

In step SP273, portable special-purpose terminal 303 is waited for the customization registration screen data that sends from data providing server 301.When portable special-purpose terminal 303 receives customization registration screen data by receiving unit 346, portable special-purpose terminal 303 sends to reproducing part 343 to it so that show a customization registration panel by above-mentioned reproducing part 343 based on customization registration screen data, and advances to step SP264.

At step SP2634, portable special-purpose terminal 303 is waited for the panel customized information of importing on the customization registration panel that operates in according to operation part 341.When above-mentioned panel customized information is transfused to, portable special-purpose terminal 303 advances to step SP265 and produces the panel customization data and it is sent to data providing server 301 from sending part 345 to produce part 344 by request msg, and advances to step SP266.

At this moment, at step SP273, data providing server 301 is waited for the panel customization data that sends from portable special-purpose terminal 303.When data providing server 301 received above-mentioned panel customization data by receiving unit 312, data providing server 301 advanced to step SP274.

At step SP274, data providing server 301 is selected screen data by search part 315 reading of content from content data base 311, handle based on the panel customization data, and the customization screen datas that obtain are sent to portable special-purpose terminal 303, and advance to step SP275 from sending part 314.

On the other hand, in step SP266, portable special-purpose terminal 303 is waited for the customization screen data that sends from data providing server 301.When portable special-purpose terminal 303 received the customization screen data by receiving unit 346, portable special-purpose terminal 303 sent it to reproducing part 343 so that based on a customization of customization screen data demonstration panel, and advances to step SP267.

In step SP267, as passing through the result of reproducing part 343 to the customization panel of user's demonstration, if Set For Current is not by the desired customization of above-mentioned user with operation part 341 appointments, portable special-purpose terminal 303 produces and resets the system data to produce the panel customized information once more by request msg generation part 344, with from sending part 345 it is sent to data providing server 301, turn back to step SP264 and repetitive cycling treatment step SP264-SP265-SP267 once more.

On the contrary, in step SP267, if current customization is by the desired customization of user with operation part 341 appointments, portable special-purpose terminal 303 advances to step SP268 and produces the affirmation data to produce part 344 by request msg, with from sending part 345 it is sent to data providing server 301, and advance to step SP269 so that in portable special-purpose terminal 303, finish above-mentioned processing.

On the other hand, in step SP275, data providing server 301 receives once more customization data or confirms data from portable special-purpose terminal 303 by receiving unit 312.When data providing server 301 received once more customization data by receiving unit 312, data providing server 301 turned back to step SP273 and repetitive cycling treatment step SP273-SP274-SP275 once more.

In step SP275, when data providing server 301 passes through receiving unit 312 confirmation of receipt data, data providing server 301 advances to step SP276 so that panel is customized to that data are added in the user's registration information in the customer data base 310 and upgrades user's registration informations and advance to step SP277 to finish the processing of above-mentioned data providing server 301 by new portion 313 more.Like this, all the customized treatment processes by data providing system 300 are done.

The use of describing jointly by data providing server in the data providing system 300 301 and portable special-purpose terminal 303 is customized the content providing processing process that screen data carries out.With reference to Figure 35 (A), by adding the appropriate section of identical reference number to Figure 32 (A), portable special-purpose terminal 303 enters program RT24 from the beginning step, advance to step SP221, order carries out the processing of above-mentioned steps SP221 and step SP222 subsequently provides server 301 and advances to step SP281 so that send the transmission requests data to data.

At this moment, with reference to Figure 35 (B), by adding the appropriate section of identical reference number in Figure 32 (B), data providing server 301 enters program RT25 from the beginning step, advance to step SP221, order carry out above-mentioned steps SP221 to the processing of SP223 with from portable special-purpose terminal 303 reception transmission requests data with advance to step SP291.

In step SP291, data providing server 301 reads the panel customization data of the user's registration information that is added to the user, this user passes through more, and new portion 313 obtains content-datas from customer data base 310 requests, handle the content choice screen data that reads from content data base 311 based on the panel customization data by search part 315, and the customization screen datas that so obtain are sent to portable special-purpose terminal 303, and advance to step SP225 from sending part 314.

Data providing server 301 orders are carried out above-mentioned step SP225, the processing among SP226 and the SP227, and then advance to step SP292 to finish the above-mentioned processing in the data providing server 301.

On the other hand, in step SP281, portable special-purpose terminal 303 is waited for the customization screen data that sends from data providing server 301.When portable special-purpose terminal 303 received the customization screen data by receiving unit, portable special-purpose terminal 303 sent the customization screen datas and for example is the external image in a shop that customizes panel and advances to step SP214 to show to reproducing part 343.

In step SP214, portable special-purpose terminal 303 orders are carried out above-mentioned SP214 to the processing of SP217 with then advance to step SP282 to finish the above-mentioned processing of portable special-purpose terminal 303.Like this, provide processing procedure to be done by data providing system 300 by means of all the elements that the customization screen data carries out.

According to above-mentioned structure, in data providing system 300, if data providing server 301 receives the customization request msg from portable special-purpose terminal 303, this portable special-purpose terminal 303 only is used for an agency and can only visits above-mentioned data providing server 301, and data providing server 301 arrives above-mentioned portable special-purpose terminal 303 according to such transmission customization registration screen data.Be sent to data providing server 301 from above-mentioned portable special-purpose terminal 303 as the panel customization data if be used for the panel customized information of a content choice panel, this panel customized information is transfused on based on a customization registration of customization registration screen data panel, then data providing server 301 receives and it is added in the corresponding user's registration information in the customer data base 311, and registration panel customization data.

Then, in this data providing system 300, if data providing server 301 receives the transmission requests data from user's portable special-purpose terminal 303, this user is by data providing server 301 registration panel customization datas, data providing server 301 reads above-mentioned panel customization data from customer data base 310, and also from customer data base 311 reading of content select screen data and handle the above-mentioned content choice screen data that reads and send the customization screen data that so obtains to portable special-purpose terminal 303 based on the panel customization data.Therefore, the user according to user's request by selecting the content-data of expectation on the customization panel that customizes above-mentioned content choice panel and obtain.

In data providing system 300, because portable special-purpose terminal 303 can only be visited the data providing server 301 that content-data is provided, the content choice panel can be easy to customization so that meet user's taste (type just), and this user has used above-mentioned portable special-purpose terminal 303 to obtain content-data.Like this, the availability of content choice panel can be improved significantly.

And, in this data providing system 300, the three-dimension virtual reality spatial image of the inside, shop by mixing an agency of an expression and a content panel producing in advance are sent to portable special-purpose terminal 303 so that user's chosen content data easily from data providing server 301.And the content choice panel can be customized according to user's request.Therefore, foregoing selects the availability performance of panel to be further improved.

And, in this data providing system 300, when data providing server 301 when portable special-purpose terminal 303 obtains the panel customization datas, be customized based on above-mentioned panel customization data content choice panel, and the user can confirm it on portable special-purpose terminal 303.Therefore, foregoing selection panel can the suitable customization of quilt as user's expectation.

In this data providing system 300, because 303 visits of portable special-purpose terminal provide the data providing server 301 of content-data, and when the user obtains content-data, to provide the content choice panel of above-mentioned portable special-purpose terminal 303 to be customized, use the user of portable special-purpose terminal 303 can extremely be easy to use above-mentioned data providing system 300 in order to obtain content-data according to user's request.

As a result of, in this data providing system 300, be in the purpose that obtains content-data and use the user's of data providing server 301 (also being an agency) percentage to be improved significantly.

And, in this data providing system 300, because the user is by buying and leasing system can be used such data providing server 301 portable special-purpose terminals 303 that only may have access to, in addition, neither one uses the user of internet equipment, although have the user of the said equipment, does not have experience in the operating aspect that connects the Internet, and the user who does not almost have the Internet knowledge, can easily obtain content-data from data providing server 301.

Dispose according to said structure, data providing server 301 sends customization registration panel according to the customization request msg that sends from portable special-purpose terminal 303, the customization request msg sends from the portable special-purpose terminal 303 that only is used for an agency and only visits above-mentioned data providing server 301, and data providing server 301 is registered in customer data base 310 from the panel customization data of above-mentioned portable special-purpose terminal 303 transmissions.Then, data providing server 301 contents processings are selected data, based on the panel customization data that from customer data base 310, reads,, send the customization screen data that so obtains and arrive portable special-purpose terminal 303 according to the transmission requests data that send from portable special-purpose terminal 303.Therefore, the content choice panel can be easy to customization so that meet user's taste, and this user uses portable special-purpose terminal 303 to obtain content-data, and foregoing selects the use ability of panel to be significantly increased.Like this, wherein the user easily a data providing system of chosen content data can be implemented.

Notice that in aforesaid the 6th embodiment, data providing server 301 is installed among the agency.Yet the present invention is not limited only to this.It can not be special provision that installation data provides the place of server 301, if data providing server 301 is connected to the Internet.And each acts on behalf of distinctive ID by providing a database to manage a plurality of agencies and storage agent in data providing server 301, by content choice screen data in the above-mentioned database and customization registration screen data are carried out correspondence, registered screen data or can be provided for above-mentioned portable special-purpose terminal 303, according to a visit from portable special-purpose terminal 303 by an optional agency by a corresponding in advance agency content choice screen data and customization.

In aforesaid the 6th embodiment, in data providing server 301, produce the content choice screen data by the developing instrument that provides from content server.Yet the invention is not restricted to this, can produce the content choice screen data by it being entrusted a company, the said firm is used for producing content choice screen data etc. from data providing server 301.

In aforesaid the 6th embodiment, the content choice screen data of an agency shop inside of representing by the three-dimension virtual reality spatial image is provided by data providing server 301.Yet the invention is not restricted to this, as the title by listing many content-datas etc. and show that in a tabulation content choice screen data of the homepage of conduct that they produce can be provided.

By the way, as shown in figure 36, in the data providing system 390 that is used for providing the content choice screen data that produces as a homepage, panel customization data D10 will be sent to a data providing server 392 from a portable special-purpose terminal 391, for example customize that any artistical song (being content-data) (or type) is in order of dates arranged and in random color a background colour of appointment can be used to the content choice screen data.If after the panel customization data D10 that registration receives in customer data base 393, above-mentioned data providing server 392 has received the transmission requests data from portable special-purpose terminal 391, by a search part 394, based on the panel customization data D10 that from customer data base 393, reads, the content choice screen data that data providing server 392 is handled in content data base 395, and therefore the customization screen data D11 that obtains is sent to portable special-purpose terminal 391.

In the case, in above-mentioned data providing system 390, if data providing server 392 receives panel customization data D10, data providing server 392 determines whether that a certain amount of content-data that can satisfy by above-mentioned panel customization data D10 request has been stored in the content data base 394.If a certain amount of content-data that can satisfy by above-mentioned panel customization data D10 request also is not stored in the foregoing database 394, data providing server 392 can produce content delivery request msg D12 and it is sent to a content server 395, so that read the content-data of appointment and it is offered data providing server 392 from content data base 396 in foregoing server 395.Therefore, can the customized content screen data by the request of further suitable respective user.Note, provide content-data can be applied to aforesaid the 6th embodiment to data providing server 392 from content server 395.

And in aforesaid the 6th embodiment, data providing server 301 many content-datas that provide from content server is provided simply and stores them content data base 311.Yet the invention is not restricted to this, data providing server 301 can obtain the content-data of compression from a content server, stores it in content data base 311, and provides the content-data of above-mentioned compression to arrive portable special-purpose terminal 303.Therefore, the limited capacity of content data base in data providing server 301 311 and the medium 340 in portable special-purpose terminal 303 can be used for the recorded content data effectively.

In the case, as shown in figure 37, in a content server, with many content-datas together, many data drawing lists 400 wherein represent that by classification type by type the foregoing data can be stored in the content data base.And if the type of the content-data that is used to provide is designated, appointment before beginning by distribution from the content-data of data providing server, the content-data of specified type respectively randomly can be selected from above-mentioned data form at data providing server or each agency, and the content groups of data of above-mentioned selection " a " can be offered different data providing server or agency respectively with " b ".Therefore, for the content-data of same type, can provide a part or all different content-datas between the data providing server mutually.As a result of, the user can use many data providing servers of managing the same type content-data.

(8) the 7th embodiment

Figure 38 has shown the data providing system 500 of the 7th embodiment.Corresponding to above-mentioned with reference to figure 1-3 the portable special-purpose terminal 7A-7N and the portable special-purpose terminal 502 of only addressable above-mentioned data providing server 501 and provide server 503 504 to be connected respectively to corresponding to the bag of above-mentioned sales company 5 with reference to figure 1-3 corresponding to the above-mentioned data providing server of acting on behalf of 4A-4N 501 with reference to figure 1-3 through the Internet.

Data providing server 501 has 510, one content data bases 511 of a customer data base and a packaged media database 512.In above-mentioned customer data base 510, storage comprise from the user that wants to register obtain such as name, address, number of the account or the like user profile and distribute to the user's registration information of above-mentioned user's user ID, and the user is registered.Therefore, the user can use data providing server 501.

In content data base 511, content-data as comprising of the content-data that will offer the user of many single (music) is stored, and comprise the peculiar content ID of each foregoing data by listing, title (title of song), price, the tables of data that the contents additional information of rent or the like produces is stored.

And, but data providing server 501 is made correspondence between the packaged media that is the content-data of a single and the equivalent exchange of having stored the identical content data, in packaged media database 512, by listing the title of the content-data that is a single, storage foregoing data are titles of the packaged media of CD single, the price of packaged media, the distinctive bag identifying information of packaged media (after this, this is called bag ID) or the like, between them, make corresponding relation according to the correspondence in the equivalent exchange and form a tables of data.

For example, if registered user sends from a portable special-purpose terminal 502 (he borrows or rents) as the appointed information about the content-data that will lease of content specific data, data providing server 501 receives it and is input to one by a receiving unit 515 and receives in the data judgment part 516.

Here, shown in Figure 38 and 39, information among the content specific data D20 that sends from portable special-purpose terminal 502, such as address name, user ID, password, the user wants the title of the content-data D21 that leases, the equivalent exchange information whether the expression equivalent exchange has been performed, term of a lease, the modes of payments of rent is stored.

In the case, be stored in the user ID among the content specific data D20, the user ID that is assigned with when the user registers in data providing server 501 also has been stored in the portable special-purpose terminal 502 that above-mentioned user using, and user ID is stored in from the various data that above-mentioned portable special-purpose terminal 502 sends with the identification user.

Be stored in the equivalent exchange information among the content specific data D20,, for example be shown as " 0 " when user's purpose is to obtain content-data D21 and the user does not wish equivalent exchange, on the contrary, when the user wishes equivalent exchange, equivalent exchange information for example is shown as " 1 ".

Data providing server 501 is by receiving data judgment part 516, based on the equivalent exchange information that is stored among the content specific data D20, identification as the foregoing specific data D20 of data to obtain content-data D21.

Then, by receiving data judgment part 516, based on the title that is stored in the content-data D21 among the content specific data D20, data providing server 501 is searched for a tables of data in content data base 511, title is wherein changed into content ID, producing content reads control data D22 and it is sent to a content ID extraction part 517.

In the case, when the generation content reads control data D22 from content specific data D20 by reception data judgment part 516, ask to search for part 518 by a user, based on the user ID that is stored in the content specific data, data providing server 501 search subscriber databases 510 detect as user's registration information and are stored in wherein subscriber-coded title to ask to search for part 518 by the user.And if credit card has been designated as the mode of payment or rent expense, data providing server 501 detection users' account number.Then, data providing server 501 reads above-mentioned detected address name of storage and number of the account among the control data D22 by receiving data judgment part 516 in content.

Data providing server 501 extracts part 517 by content ID and reads from content and extract content ID the control data D22, and it is read control data D22 with content sends to content search part 519 together.Data providing server 501 so that read the content-data D21 of user's appointment, and sends content data D21 and content reads control data D22 to sending data unit 520 by foregoing search part 519 searching for content data storehouses 511.

Data providing server 501 adds the copy historical information to content and reads among the control data D22, produce header data D23, with by sending data unit 520 the header data D23 of above-mentioned generation is added among the content-data D21, and then 504 it is sent to portable special-purpose terminal 502 from transmission part 521 through the Internet.Like this, the user can lease the content-data D21 of his appointment.

In the case, data providing server 501 has a unshowned book keeping operation part.When the user specified by the Credit Card Payments lease expenses, before the content-data D21 that sends appointment arrived above-mentioned user's portable special-purpose terminal 502, data providing server 501 was carried out by the book keeping operation part and is kept accounts.Therefore, based on the lease expenses that obtains according to the time limit (just) of leasing content-data D21, the user account in the user's registration information to user's charge amount, the agency's of data providing server 501 number of the account for example is housed, and data providing server 501 produces the book keeping operation data.

As a result of, data providing server 501 through the Internet 504 from sending the settlement process server (not shown) that part 521 sends book keeping operation data to an appointment that produces by book keeping operation, if based on above-mentioned book keeping operation data, settlement process server 104 notification datas provide server 501 to finish the electronic accounting processing, data providing server 501 adds title and the content ID such as the content-data D21 of user's lease, in this user of the quantity information of user's payment or rent in the customer data base 510 the user's registration information, so that upgrade user's registration information.Thereby data providing server 501 can be grasped, and such as on the content-data D21 of user lease, pays state or the like the information of above-mentioned rent, passes through user's registration information.

Meanwhile, data providing server 501 is also notified and is sent the notice that data unit 520 receives from the settlement process server, and stores relevant user by above-mentioned data unit 520 in header data D23 and pay the information of content-data D21 rent quantity to substitute account number.In this mode, if the user finishes the payment of rental expenses, data providing server 501 sends the content-data D21 of the header data D23 that has interpolation to portable special-purpose terminal 502.Portable special-purpose terminal 502 is leased to the user.

In this mode, in data providing system 500, content-data D21 rents the user with portable special-purpose terminal 502 from data providing server 501.When the expiry of tenancy of foregoing data D21 and user take portable special-purpose terminal 502 when acting on behalf of to, the content-data D21 of lease is deleted to give back.

And in data providing system 500, although term of a lease has passed through, if portable special-purpose terminal 502 is not brought to the agency, content-data D21 is deleted or change the state that can not be reproduced by above-mentioned portable special-purpose terminal 502 into to give back.

By the way, wish the content-data that has by lease with the user if represent the user, (single) equivalent exchange packaged media, (CD single), the equivalent exchange request msg be sent out from portable special-purpose terminal 502, data providing server 501 receives it by receiving unit 515 and it is input to and receives in the data judgment part 516.

Now, shown in Figure 38 and 40, among the equivalent exchange request msg D30 that sends from portable special-purpose terminal 502, expression user's name, user ID, password, the user is the title of equivalent exchange content displayed data D21, and whether equivalent exchange is performed (showing " 1 ") and is stored.

Data providing server 501 determines that above-mentioned equivalent exchange request msg D30 is the data that are used for packaged media equivalent exchange content-data D21, in the equivalent exchange information that is stored among the request msg D30 of equal value by reception data judgment part 516, concurrent serving stated D30 to user ID extraction of equivalent exchange request msg part 525.

Data providing server 501 extracts part 525 by user ID and extract user ID from equivalent exchange request msg D30, and it is sent to user's renewal search part 518 with above-mentioned equivalent exchange request msg D30.

And, data providing server 501 upgrades search part 518 based on user ID search subscriber database 510 by the user, with based on the user's registration information that therefore obtains, detect user's coding name, the content ID of the content-data D21 that is used for equivalent exchange that shows, the method of payment that is used for the lease expenses of foregoing data D21, whether paid with above-mentioned hire charge, and user's past of request equivalent exchange whether obtaining on the content-data D21 really without any illegal activities, result that concurrent censorship is surveyed and equivalent exchange request msg D30 are to judgment part 526.

Data providing server 501 provides testing result based on upgrade search part 518 from the user, judges whether to allow the user to carry out equivalent exchange by judgment part 526.

Now, if the user has paid the hire charge of the content-data D21 that is used for equivalent exchange, really do not have illegal in the past with the user, the data that data providing server 501 allows the user to carry out equivalent exchange and store subscriber-coded name, the content ID of the content-data D21 that is used for equivalent exchange that shows, the method of payment of hire charge, payment amount with user's reality, this renewal search part 518 by the user is detected in equivalent exchange request msg D30, so that produce equivalent exchange deal with data D31, and it is sent to value judgement part 527 by judgment part 526.

Data providing server 501 is searched for a tables of data through a search packet part 528 according to the search condition of previous setting in packaged media database 512, packaged media (CD single) with detection of stored identical content data D21, it can be used for the packaged media that the content-data D21 (single) of equivalent exchange carries out equivalent exchange as what have with the user with demonstration, and can read the packaged media title of above-mentioned detection, price and bag ID by numerical value judgment part 527.

Then, the hire charge that data providing server 501 has been paid content-data D21 with the user (just, obtain the price of the content-data D21 that the user has) and the price of the packaged media that is used for equivalent exchange that finds compare, by numerical value judgment part 527 their difference of calculating.At this moment, for example, if the price of packaged media is higher than the price of the content-data that obtains, the condition that the user pays the equivalent exchange of the difference between them is configured to user in a basic balance and has the exchangeable value of packaged media with content-data D21.

But the title and the bag ID of the packaged media of data providing server 501 storage equivalent exchanges, (user in a basic balance has the exchangeable value of packaged media and content-data with the condition of equivalent exchange in equivalent exchange request msg D31, the user pays the difference between acquisition valency and the price in carrying out equivalent exchange), and the equivalent exchange condition by value judgement part 527 generation video data D32.

Data providing server 501 through because of hold net 504 from send part 521 send equivalent exchange condition that data D32 show can the equivalent exchange packaged media to portable special-purpose terminal 502 with notice user content data D21, and when with the equivalent exchange foregoing data D21 of packaged media the time, notifying the user, the user must payment on term shown in difference.

As a result of, if the expression user agrees the exchange approval data of equivalent exchange and is sent out from portable special-purpose terminal 502,501 of data providing servers pass through receiving unit 515 and receive it, it is input to receives in the data judgment part 516, and 516 it is sent to judgment part 526 from above-mentioned reception data judgment part.By judgment part 526, accept data based on exchange, data providing server 501 confirms that the user has agreed equivalent exchange.

Then, data providing server 501, based on user's registration information, according to be used for equivalent exchange and will give the bag ID of user's packaged media, user's name, he/her address or the like, by judgment part 526, produce the bag delivery information, and it is sent to transmission data unit 520.

Data providing server 501 produces the expression bag and sends the bag of ordering information and send subscription data by sending data unit 520, and 504 it is sent to bag provides server 503 so that instruct above-mentioned bag to provide server 503 to send packaged media to the user from sending part 521 through the Internet.

As a result of, expression is sent sending that arrangement has been done and is arranged to finish data through providing server 503 to be sent out because of holding net 504 from bag, data providing server 501 receives it by receiving unit 515, and from the data judgment part 516 that receives it is sent to judgment part 526.

At this moment, as the modes of payments that is included in the difference in the exchange approval data,, identical with afore-mentioned if the user specifies by Credit Card Payments, data providing server 501 is by record keeping part exec accounting, and finishes receiving the notice of electronic accounting from the settlement process server.

Data providing server 501 sends expression by judgment part 526 and is used to approve the equivalent exchange approval information of equivalent exchange and the mode of sending of packaged media, and it is sent to transmission data unit 520.Data providing server 501 produces equivalent exchanges approval data by above-mentioned transmission data unit 520 and 504 from sending part 521 it is sent to portable special-purpose terminal 502 through the Internet, so that notify user's equivalent exchange to be approved.

If notified the customer's approval equivalent exchange, data providing server 501 interpolation information, such as by the content ID of the content-data D21 of equivalent exchange, the bag ID of packaged media, whether the user has paid difference, and difference (quantity), in the user's registration information in the customer data base 510, renewal search part 518 through the user is passed through judgment part 526, upgrades the history of user's registration information and storage equivalent exchange.

In this mode, the content-data D21 that the user has is deleted to give back (or changing the state that can not reproduce into) from portable special-purpose terminal 502.Be delivered to the user if provide server 503 to order its packaged media of sending to bag with the user, shown in Figure 41 (A) and 41 (B), data providing server 501 usually should be with the packaged media of price purchase with memory of content data D21's, the content-data D21 that has with the user sees equivalence as, and exchanges packaged media with content-data D21.

In the case, specify the difference between the price of the acquisition price of the content-data that comes from equivalent exchange of paying in cash and packaged media as the user, the user uses bank transfer.With specify prepaid card when payment as the user, the user uses requesting terminal or the like payment.

When data providing server 501 when portable special-purpose terminal 502 receives equivalent exchange request msg D30, if the user is the hire charge that is used for equivalent exchange content-data D21 shown in the payment not, if perhaps the user has any illegal activities in the past, data providing server 501 sends expression for transmission data unit 520 and forbids that the equivalent exchange prohibition information of equivalent exchange is so that forbid user's equivalent exchange by judgment part 526.

Data providing server 501 produces the equivalent exchange forbidden data of representing the equivalent exchange prohibition information by sending data unit 520, and through part 521 sends to portable special-purpose terminal 502 to it so that the notice user data provides server 501 not allow equivalent exchange from sending because of holding net 504.

On the other hand, as shown in figure 38, if about leasing the appointed information of content-data, the above-mentioned appointed information of portable special-purpose terminal 502 identifications is as obtaining content-data information with 540 inputs of an operation part for the user, for example, add equivalent exchange information by the form of appointed information with by the information judgment section 541 of an operation, show " 0 ", arrive this appointed information, and it is sent to a request msg generation part 542.

Portable special-purpose terminal 502 produces the content specific data D20 that part 542 produces the expression appointed information and comprises user ID by request msg, and 504 from sending part 543 it is sent to data providing server 501 through the Internet.

As a result of, if having the content-data D21 that has added header data D23 is sent out from data providing server 501, portable special-purpose terminal 502 receives it and from a judgment part it is sent to a record controls part 546 by a receiving unit 544.Portable special-purpose terminal 502 is by above-mentioned record controls part 546 recorded content data D21 and header data D23 on storage medium 547.Like this, the user leases the content-data D21 of expectation.

After this, if the user reproduces order with one of operation part 540 input, portable special-purpose terminal 502 passes through a reproducing control section 548 from storage medium 547 rendition of content data D21, and the content-data D21 of above-mentioned reproduction delivered to comprise a display control section, a display part, in the reproducing part 549 of loudspeaker or the like, so that allow the user appreciate content such as single.

In the case, the term of a lease of portable special-purpose terminal 502 managing control data D21 detects it by record controls part 545 and reproducing control section 548 from header data D23.Although the rental period of foregoing data D21 is mistake, if the user does not bring portable special-purpose terminal 502 among the agency into, portable special-purpose terminal 502 is deleted content-data D21 from storage medium 547, perhaps change a kind of state into, wherein content-data D21 can not be reproduced by reproducing control section 548, to give back.

And, if the user imports an equivalent exchange table and asks, specify the content-data D21 that is used for equivalent exchange with operation part 540, portable special-purpose terminal 502 is by equivalent exchange request and the above-mentioned equivalent exchange request of format identification, the content-data D21 that has as the equivalent exchange user and the request of packaged media, and add the equivalent exchange information by operation information judgment part 541, show " 1 ", arrive above-mentioned equivalent exchange request, and it is delivered to request msg generation part 542.

In this case, portable special-purpose terminal 502 produces the equivalent exchange request msg D30 that part 542 produces expression equivalent exchange requests and comprises user ID by request msg, and 504 from transmission part 543 it is sent to data providing server 501 through the Internet.

As a result of, if 504 from data providing server 501 transmission equivalent exchange condition video data D32 through the Internet, portable special-purpose terminal 502 receives it by receiving unit 544, with 545 it is sent to reproducing part 549 so that notify the user from the judgment part, content-data D21 can be by the title of the packaged media of equivalent exchange, and being used as the condition of equivalent exchange, the user must pay the difference that occurs in the equivalent exchange.

If the user agrees equivalent exchanges through operation part 540, portable special-purpose terminal 502 adds, and is expressed as " 1 ", equivalent exchange information in approval information, and by operation information judgment part 541 they are sent to request msg and produce part 542.Portable special-purpose terminal 502 produces the exchange approval data that part 542 produces above-mentioned approvals of expression and user ID by above-mentioned request msg, and 504 from sending part 543 it is sent to data providing server 501 through the Internet.

If 504 from data providing server 501 transmission equivalent exchange approval data through the Internet, portable special-purpose terminal 502 receives it by receiving unit 544, with from the judgment part 545 send it to reproducing part 549 so that notify user's equivalent exchange to be accepted, the mode or the like of sending of packaged media.

In the case, if 504 from data providing server 501 transmission equivalent exchange forbidden datas through the Internet, portable special-purpose terminal 502 receives it by receiving unit 544, and 545 it is sent to reproducing part 549 so that notify user's equivalent exchange to be under an embargo from the judgment part.

If 504 send bag from data providing server 501 and send subscription data through the Internet, bag provides server 503 to receive it by a receiving unit 560, it is sent to a bag ID extracts part 561, extract part 561 by above-mentioned bag ID and send extraction bag ID the subscription data, and it is sent subscription data with above-mentioned bag deliver to a search packet part 562 from bag.

Then, bag provides server 503 based on stock control database 563 of bag ID search, so that detect the stock and the memory location on the bag shelf that does not show of the packaged media of data providing servers 501 appointments by search packet part 562, and the information of the memory location of relevant above-mentioned detection is sent subscription data with bag send to bag and take out control section 564.

Information based on relevant memory location, take out control section 564 after the packaged media storage rack takes out the packaged media of appointment by bag, bag provides the server packaged media that 503 bags extract and delivery center of instruction, do not show, by a delivery/packaging directive part 565 it is delivered to the address that bag is sent the user who shows in the subscription data, with then, 504 send part 566 from one and arrange to finish data and send to data providing server 501 sending through the Internet.

In this mode, as shown in figure 42, in data providing system 500, if approved equivalent exchange between user and data providing server 501, the packaged media that bag provides server 503 to send with the content-data equivalent exchange arrives the user.

Here, will be described in jointly in the data providing system 500, by data providing server 501, portable special-purpose terminal 502 and bag provide an equivalent exchange processing procedure of server 503.Shown in Figure 43 (A) and 44 (A), at first, portable special-purpose terminal 502 is from beginning step loading routine RT30 and advance to step SP351.

At step SP351, portable special-purpose terminal 520 is waited for the appointed information that the user is used to lease content-data D21 from operation part 540 inputs.When above-mentioned appointed information is transfused to, portable special-purpose terminal 502 advances to step SP352 and produces content specific data D20 so that produce part 542 by request msg, and send it to transmission part 543 it sent to data providing server 501 and then to advance to step SP353.

At this moment, shown in Figure 43 (B) and 44 (B), data providing server 501 enters into program RT31 and advances to step SP371 from the beginning step.In above-mentioned steps SP371, data providing server 501 is waited for the content specific data that sends from portable special-purpose terminal 502.When data providing server 501 when receiving unit 515 receives the content specific data, data providing server 501 advances to step SP372.

In step SP372, data providing server 501 reads the content-data D21 of appointment by content search part 519 from content data base 511, and it is sent to portable special-purpose terminal 502 from sending part 521, and advances to step SP373.

Now, among the step SP353, portable special-purpose terminal 502 is waited for the content-data D21 that sends from data providing server 501.When portable special-purpose terminal 502 received content-data D21 by receiving unit 544, portable special-purpose terminal 502 advanced to step SP354 so that by record controls part 546 recorded content data D21 and advance to step SP355 on storage medium 547.

Thereby the content-data D21 of portable special-purpose terminal 501 lease user appointments and user's request rendition of content data D21 in response are so that appreciate the user.

In step SP355, portable special-purpose terminal 502 waits for that the user imports an equivalent exchange request with operation part 540.Portable special-purpose terminal 502 turns back to step SP351, and repeats following cycle of treatment step SP353-SP353-SP354-SP355, is transfused to up to the equivalent exchange request.

In step SP355, when the user imports the equivalent exchange requests with operation part 540, portable special-purpose terminal 502 advances to step SP356 so that ask data unit 542 to produce equivalent exchange request msg D30 by table, with from sending part 543 it is sent to data providing server 501 and then advances to step SP357.

In step SP373, data providing server 501 determines whether to have sent the equivalent exchange request msg from portable special-purpose terminal 502.Data providing server 501 turns back to step SP371 and repeats the cycle of treatment of following step SP372 and SP373, up to receiving above-mentioned equivalent exchange request msg D30.In step SP373, when data providing server 501 by receiving unit 515 when portable special-purpose terminal 502 receives equivalent exchange request msg D30, data providing server 501 advances to step SP374.

At step SP374, data providing server 501 is checked user's use history, and this judges whether to allow equivalent exchange based on the user's of request equivalent exchange user's registration information with by judgment part 526.

Negative decision of acquisition means that the lease expenses of the content-data D21 that is used for equivalent exchange that the user shows is not also paid or above-mentioned user may use equivalent exchange illegal in step SP374, because he had any illegal activities in the past.At this moment, data providing server 501 advance to step SP375 in case send by judgment part 526 produce as equivalent exchange forbidden data equivalent exchange prohibition information, by sending data unit 520 from sending part 521 to portable special-purpose terminal 502.Then, data providing server 501 advances to step SP376 so that finish above-mentioned processing by data providing server 501.

On the contrary, in step SP374, obtain a positive result and mean that the user does not have illegal use equivalent exchange, because he has paid the lease expenses of the content-data D21 that is used for equivalent exchange that the user shows and he does not have illegal activities in the past.At this moment, data providing server 501 advances to step SP377.

In step SP377, data providing server 501 produces equivalent exchange condition video data D32, but the condition of representing content-data D21 that user in a basic balance has and the exchangeable value of the packaged media of equivalent exchange, by value judgement part 527, from sending part 521 it is sent to portable special-purpose terminal 502, and then advance to step SP378.

At this moment, in step SP357, portable special-purpose terminal 502 is waited for equivalent exchange condition video data D32 or the equivalent exchange forbidden data that sends from data providing server 501.When portable special-purpose terminal 502 received data by receiving unit 544, portable special-purpose terminal 502 advanced to step SP358.

In step SP358, portable special-purpose terminal 502 determines whether that by judgment part 545 data that receive by receiving unit 554 are equivalent exchange condition video data D32.When the above-mentioned data that receive were the equivalent exchange forbidden data, portable special-purpose terminal 502 sent a notice through reproducing part 549, pointed out which equivalent exchange is not allowed to and advances to step SP359 to finish processing by above-mentioned data providing server 501.

In step SP358, when the data that receive are equivalent exchange condition video data D32, portable special-purpose terminal sends a notice through reproducing part 549, point out to allow the condition of equivalent exchange and equivalent exchange, and advance to step SP360 so that provide server 501 from sending part 543 transmission exchange approval data to data, according to operation, and advance to step SP361 through user's operation part 540.

In step SP378, data providing server 501 is waited for the exchange approval data that send from portable special-purpose terminal 502.When data providing server 501 is approved data by the above-mentioned exchange of receiving unit 515 receptions, data providing server 501 advances to step SP379 and sends subscription data to produce bag, send packaged media to the user by judgment part 526, provide server 503 with it being sent to wrap, and then advance to step SP380 from transmission part 521.

At this moment, shown in Figure 43 (C) and 44 (C), bag provides server 503 to enter program RT32 from the beginning step, and advances to step SP391.In above-mentioned steps SP391, bag provides server 503 to wait for from the bag of data providing server 501 transmissions and sends subscription data.Receive bag when sending subscription data when bag provides server 503 by receiving unit 560, bag provides server 503 to advance to step SP392.

In step SP392, by search packet part 562, send subscription data based on bag, bag provides the packaged media of server 503 affirmation appointments wrapping the memory location on the storage rack and advancing to step SP393 so that take out the packaged media that appointment on the storage rack is wrapped in control section 564 taking-ups by bag.Then advance to step SP394.

In step SP394, bag provides server 503 instruction delivery center, packs and send packaged media to the user by delivery/packaging directive part 565.With advance to step SP395, send to send and arrange to finish data to data server 501 is provided from sending part 566.Then, bag provides server 503 to advance to step SP396 so that provide server 503 to finish above-mentioned processing by bag.

At this moment, in step SP380, data providing server 501 is waited for from bag provides sending of server 503 transmissions to arrange to finish data.Send when arranging to finish data when data providing server 501 receives by receiving unit 515, data providing server 501 advances to step SP381 so that produce equivalent exchanges approval data and from sending part 521 it is sent to portable special-purpose terminal 502 by judgment part 526.Then, data providing server 501 advances to step SP376 to finish above-mentioned processing by data providing server 501.

On the other hand, in step SP361, portable special-purpose terminal 502 is waited for the equivalent exchange approval data that send from data providing server 501.When portable special-purpose terminal 502 received equivalent exchange approval data by receiving unit 544, portable special-purpose terminal 502 notified user's equivalent exchange to be approved through reproducing part 549.Then, portable special-purpose terminal 502 advances to step SP359 to finish above-mentioned processing by portable special-purpose terminal 502.Like this, all the equivalent exchange processing procedures in data providing system 500 are done.

According to above-mentioned structure, in data providing system 500, when sending the content specific data of request rented content data D21 from portable special-purpose terminal 502, the content-data D21 that data providing server 501 sends appointment arrives portable special-purpose terminal 502 in response, and notes down it.In this mode, content-data D21 is leased to the user by above-mentioned portable special-purpose terminal 502.

In this data providing system 500, if sent the equivalent exchange request msg D30 that is used for content-data D21 (single) that has by the lease user from portable special-purpose terminal 502, the packaged media (CD single) of data providing server 501 detection of stored identical content data D21, can be by above-mentioned data providing server 501 with content-data D21 equivalent exchange, and the content-data D21 that user in a basic balance has is with the use value of above-mentioned detected packaged media, so that the difference between the price of the acquisition price of the content-data that the calculating user has and packaged media.

In this mode, in data providing system 500, data providing server 501 sends equivalent exchange condition video data D32 to the title of portable special-purpose terminal 502 with the demonstration packaged media, the content-data D21 equivalent exchange that can have with the user, with the user should above-mentioned equivalent exchange payments balance, as the condition of equivalent exchange.

As a result of, in data providing system 500, if send the equivalent exchange approval data of approval equivalent exchange from portable special-purpose terminal 502, the difference that data providing server 501 is paid the user to occur in the equivalent exchange, and the content-data D21 that has of deletion user and sends packaged media to above-mentioned user giving back from portable special-purpose terminal 502.Like this, the exchangeable value of content-data D21 that the user has and the packaged media of memory of content data D21 much at one, and content-data D21 is used to the exchange of packaged media.

Thereby; in data providing system 500; when the user with portable special-purpose terminal 502 lease content-data D21 wants to appreciate the content-data D21 that reproduces by another equipment; perhaps when the user becomes when worrying safeguard protection through 502 couples of content-data D21 of portable special-purpose terminal and want to carry out safeguard protection by packaged media; the exchangeable value of foregoing data D21 and package media is almost equal; and by exchange packaged media and content-data D21, content-data D21 can be provided to the user with the investment of minimum.

As a result of, in data providing system 500, the user can obtain the content-data D21 through the Internet distribution easily.

In data providing system 500, carry out the equivalent exchange between content-data D21 and the packaged media, like this, the user can very easily use this system.

And, in data providing system 500, have only use only can provide the user of the portable special-purpose terminal 502 of server 501 could use equivalent exchange by visit data.Therefore, it has prevented that almost above-mentioned user from illegally using the equivalent exchange of content-data, this content-data is never to be to obtain in another server of data providing server 501, the price that provides on the data providing server 501 is provided its price, and perhaps illegal use of user carried out equivalent exchange from packaged media downloaded contents data.

According to said structure configuration, the content-data D21 that data providing server 501 sends appointment according to the lease request of the portable special-purpose terminal 502 that uses from the user to portable special-purpose terminal to be used for record and lease.Then, if portable special-purpose terminal 502 requests exchange packaged media with the content-data D21 of lease, data providing server 501 detects packaged media, it can be exchanged by foregoing data D21, and display condition, it the is in a basic balance content-data D21 that the user has and the exchangeable value of packaged media.Therefore, even the user obtains content-data D21 by distribution, invest the content-data D21 exchange packaged media that the user can use with a minimum.Therefore, the user can obtain easily through because of holding the content-data D21 of net 504 distribution.Like this, the data providing system that can popularize distributing content data can be implemented.

Notice that in aforesaid the 7th embodiment, the content-data D21 of user's lease is used for packaged media from data providing server 501 by equivalent exchange.Yet the present invention is not limited to this, and the content-data that the user buys can be by the packaged media of equivalent exchange from data providing server 501.

In the case, in aforementioned the 7th embodiment since the content-data D21 equivalent exchange of lease packaged media, to have crossed foregoing data D21 deleted to give back when term of a lease.Yet when the packaged media of identical content data was stored in the content-data equivalent exchange of user's purchase, above-mentioned user illegally had different content-datas.Therefore, the content-data of equivalent exchange packaged media can be deleted, and the user also can possess it.

In aforesaid the 7th embodiment, the packaged media of the content-data equivalent exchange that can be had by the user is delivered to the user by data providing server 503.Yet, the invention is not restricted to this, the packaged media of the content-data equivalent exchange that can be had by the user when the user gives back content-data, can directly be given the user in the agency.

And, in aforementioned the 7th embodiment, be that to gather around that the content-data D21 that has plenty of a single become by equivalent exchange be the packaged media of a single CD to the user.Yet the present invention is not limited to this, and is that to gather around that the content-data D21 that has plenty of a single can become by equivalent exchange be the packaged media of a CD collection to the user.

In aforementioned the 7th embodiment, all be music data (single and a CD single) by the content-data of equivalent exchange and packaged media.Yet the present invention is not limited to this, and as by the content-data of equivalent exchange and packaged media, such as film, books or the like can be used.Therefore, the convenience of a data providing system and multiaspect performance obviously are enhanced, and the distribution of content-data can further be popularized.

In addition, in aforementioned the 7th embodiment, portable special-purpose terminal 502 notification datas provide server 501 titles, it is as by the identifying information on the content-data D21 of equivalent exchange, and data providing server 501 is notified portable special-purpose terminal 502 titles, and its conduct is with the identifying information of the packaged media of content-data D21 equivalent exchange.The present invention is not limited to this, portable special-purpose terminal 502 can provide server 501 content ID by notification data, as by the identifying information of the content-data D21 of equivalent exchange, can notify portable special-purpose terminal 502 bag ID with data providing server 501, but as the identifying information that is used for packaged media with content-data D21 equivalent exchange.

In aforementioned the 7th embodiment, the user uses monetary payoff difference, so that the content-data D21 that almost balanced user has and the exchangeable value of packaged media, by equivalent exchange.Yet the present invention is not limited to this, data providing server 501 can distribute can bring preferential counting, such as discounting, according to lease and the purchase of content-data D21, give the user, and the user can accumulate and use is counted, so that payments balance, the content-data D21 that almost balanced user has and the exchangeable value of packaged media, by equivalent exchange, instead of part or all currency.

In aforementioned the 7th embodiment, with portable special-purpose terminal 502 users of addressable above-mentioned data providing server 501 only from data providing server 501 lease content-data D21 with the content-data D21 equivalent exchange packaged media of leasing.Yet and invention is not limited to this, the user can buy and lease content-data and the content-data that then packaged media equivalent exchange user can be bought or leases from data providing server 501 with other various types of equipment, so long as can be connected to the equipment of the Internet 504, such as people's computing machine and a portable phone one by one.

In the case, use under the situation of data providing server 501 by the equipment that is different from portable special-purpose terminal 502, picture is people's computing machine one by one, portable phone or the like, server identification information with identification as the data providing server 501 of content data provider, be added to from the data providing server 501 that has the said equipment buy or the content-data of lease on.If equivalent exchange is requested, when data providing server 501 judged whether to allow user's equivalent exchange, data providing server 501 determined to show that by server identification information the content-data that is used for equivalent exchange is that data providing server 501 provides.If the user shows the content-data that obtains to be used for equivalent exchange from another data providing server, data providing server 501 is forbidden equivalent exchange, and this can prevent that data providing server 501 from the loss of the equivalent exchange of the content-data that provides by the data providing server of carrying out other being provided.

And, when the user with an equipment that is different from portable special-purpose terminal 502 during with the content-data of packaged media equivalent exchange lease, data providing server 501 deletions are used for the content-data of the equipment that is recorded in of equivalent exchange, when receiving exchange approval data from the said equipment, and according to affirmation, the approval packaged media is with the equivalent exchange of above-mentioned content-data.Therefore, can prevent the execution equivalent exchange that the user is illegal, but reuse the content-data of the lease of equivalent exchange by the equipment that is different from portable special-purpose terminal 502.

(9) the 8th embodiment

Identical reference number is added to the appropriate section among Figure 38 in Figure 45, has shown the data providing system 600 of the 8th embodiment.The data providing system 600 that constitutes is similar to the data providing system 500 of aforesaid the 7th embodiment, except data providing server 601 and the structure that can only visit the portable special-purpose terminal 602 of above-mentioned data providing server 601.

In the case, when data providing server 601 by receiving unit 515 during from portable special-purpose terminal 602 received content specific datas, data providing server 601 carry out data providing server 501 with the 7th embodiment identical as sending to portable special-purpose terminal 602 in conjunction with Figure 38 and 39 described processing and from sending the part 521 content-data D21 that 504 handles have added header data D23 through the Internet.Like this, the content-data D21 of appointment is leased to the user.

In the case, when the lease term of content-data D21 was expired, if the user brings portable special-purpose terminal 602 into an agency, the content-data D21 of lease was deleted to give back.Although the above-mentioned rental period is mistake, if the user does not bring portable special-purpose terminal 602 into agency, then content-data D21 is deleted from portable special-purpose terminal 602 or it can not be reproduced to give back.

By the way, in data providing server 601 user can with the user have one or more are content-data D21 equivalent exchanges of a single, so with the packaged media of a CD single or a CD collection.

Particularly, if the user sends the equivalent exchange request msg from portable special-purpose terminal, have a plurality of content-data D21 (single) equivalent exchange packaged media (CD collection) so that for example ask by lease, data providing server 601 receives it by receiving unit 515, and is input in the reception data judgment part 516.

Now, shown in Figure 45 and 46, among the equivalent exchange request msg D40 that sends from portable special-purpose terminal 602, expression user's name, user ID, password, the user shows the title of a plurality of content-data D21 that are used for equivalent exchange, the equivalent exchange information of whether executed equivalent exchange (shown in content be " 1 ") is stored.

Data providing server 601 orders are upgraded search part 518 through user ID extraction part 525 and user, send equivalent exchange request msg D40 to judgment part 610 by receiving data judgment part 516.

Data providing server 601 judges whether to allow user's equivalent exchange by judgment part 610, and this is with identical with 40 described situations in conjunction with Figure 38.When the above-mentioned user's equivalent exchange of the fair meter of data providing server 601, data providing server 601 is stored the address name about coding in equivalent exchange request msg D40, the content ID of the content-data D21 that is used for equivalent exchange shown in the user, the method of payment of lease expenses, information with the quantity of user's actual delivery, and produce equivalent exchange deal with data D41, and send to value judgement part 611.

Now, shown in Figure 47 (A)-47 (C), storage in advance is used for the content-data table 620 of content-data D21 in the packaged media database 62 that data providing server 601 provides, so so with single tables of data 621 of the packaged media of a CD single with a cover volume tables of data 622 of the packaged media of a CD collection.

In the case, by sell at data providing server 601 or the title of the content-data D21 of lease and content ID between make corresponding and make such correspondence, for example, distributing and counting according to then seniority among brothers and sisters order (after this this be called seniority among brothers and sisters count), in this way, if content-data D21 is the single of the first place that obtains in seniority among brothers and sisters then, because considerable transmission requests is arranged, distribute to its 10 point, if and content-data is the single of whipper-in,, distribute 1 point because quite few transmission requests is arranged, distribute according to the time (after this this is called number of data points) of issue in this way and count, be published if content-data D21 is up-to-date,, distribute 10 points because considerable transmission requests is arranged, if with content-data D21 be very old single, because quite few transmission requests is arranged, distribute 1 point, by adding up to these seniority among brothers and sisters to count and the date counts, count with the seniority among brothers and sisters that content-data D21 obtains, the date counts and forms content-data 620 as always counting of market value.

By at the title that is the packaged media of a CD single, bag ID comprises the market value that seniority among brothers and sisters is counted and the date counts, and makes correspondence between the price and form single tables of data 621.And, pack ID by at the title that is the packaged media of a CD collection, comprise that seniority among brothers and sisters is counted and the date counts, and the correspondence of making between the price forms a cover volume tables of data 621.

Data providing server 601 through search packet part 528 according to predefined search condition searching for content data storehouse 620 in packaged media database 612, so that read and distribute to the addition of always counting that the user shows a plurality of content-data D21 (single) that are used for equivalent exchange respectively, and calculate always the counting of these a plurality of content-data D21 (after this this always be called count) by value judgement part 611 all.

Data providing server 601 overlaps a volume database 622 through search packet part 528 based on being searched in packaged media database 612 by always counting of value judgement part 611 calculating, with detection be used for equivalent exchange to have with above-mentioned identical always count one or more that always count are packaged media of a CD collection, and read the title of above-mentioned detected packaged media, bag ID and selling price.

In this mode, if data providing server 601 detects one or more packaged media of a plurality of content-data D21 equivalent exchange of user's energy user demonstration, data providing server 601 is by the price of value judgement part 611 more above-mentioned packaged media, hire charge with prepaid all these a plurality of content-data D21 of user, and calculating difference, a plurality of content-data D21 that show with the basic balance user are with the exchangeable value of above-mentioned detected packaged media.

Then, data providing server 601 produces equivalent exchange condition video data D42, by title and the bag ID that stores one or more tradable packaged media, the expression user who sets pays the equivalent exchange condition of a difference, the content-data that has with the basic balance user is with the exchangeable value that is used for equivalent exchange of packaged media, perhaps data providing server payments balance, perhaps equivalent exchange is done and does not need payments balance, because price is identical with the lease valency.

Then, data providing server 601 504 sends to portable special-purpose terminal 602 to equivalent exchange condition video data D42 from sending part 521 through the Internet, to notify the user, shown in Figure 48 (A)-48 (C), the user can be with one or more packaged media of a plurality of content-data D21 equivalent exchange, and with the condition of above-mentioned content-data D21 equivalent exchange packaged media.

As a result of, if but the user sends the exchange approval data of the equivalent exchange that expresses one's approval and when having the packaged media of a plurality of equivalent exchanges that are proposed, the next packaged media of from these packaged media, selecting since the user of portable special-purpose terminal, data providing server 601 receives it by receiving unit 515, and from the data judgment part 516 that receives it is sent to judgment part 610.Approve data and the selected packaged media that is used for equivalent exchange based on exchange, data providing server 601 is confirmed the customer's approval equivalent exchanges by above-mentioned judgment part 610.

Then, data providing server 601 is sent ordering information by the bag that judgment part 610 produces the bag ID that has the user-selected packaged media that is used for equivalent exchange, and it is sent to send data unit 520, produce bag by above-mentioned transmission data unit 520 and send subscription data, and 504 send to bag server 503 is provided through the Internet from sending part 521.

After this, data providing server 601 carry out with in conjunction with identical processing among described the 7th embodiment of Figure 38 so that pass through their exchangeable value of difference, a plurality of content-data D21 equivalent exchange that has with the user is the packaged media of a CD collection.

On the other hand, in portable special-purpose terminal 602 shown in Figure 45, if the user wants the appointed information of the content-data leased with operation part 540 input users, portable special-purpose terminal 602 is carried out and is combined with reference to the same treatment in the portable special-purpose terminal 502 among the 7th embodiment of Figure 38 with above-mentioned, and content-data D21 is leased to the user from data providing server 601.

And, if the equivalent exchange request that the user specifies a plurality of content-data D21 that are used for equivalent exchange with operation part 540 inputs, portable special-purpose terminal 602 produces part 630 by a request msg and produces the equivalent exchange request msg D40 of above-mentioned combination with reference to Figure 46, and 504 from sending part 543 it is sent to data providing server 601 through the Internet.

As a result of, when equivalent exchange condition video data D42 through the Internet 504 when data providing server 601 is sent out, portable special-purpose terminal 602 receives it by receiving unit 544, and 545 it is sent to reproducing part 549 from the judgment part, title with one or more packaged media of notifying user's available content data D21 equivalent exchange, with each condition of carrying out these packaged media of equivalent exchange (pay or acquisition difference, or do not have difference).

If the user sends the approval information of equivalent exchange with operation part, shown the packaged media that is used for equivalent exchange that the user selects from a plurality of packaged media, then portable special-purpose terminal 602 produces the exchange approval data that part 630 produces the packaged media of above-mentioned approvals of expression and selection by request msg, and 504 from sending part 543 it is sent to data providing server 601 through the Internet.

After this, when through the Internet 504 when data providing server 601 sends equivalent exchanges approval data, portable special-purpose terminal 602 receives it by receiving unit 544, and 545 it is sent to reproducing part 549 with notice customer's approval equivalent exchange, delivery method of packaged media or the like from the judgment part.

In the case, if 504 when data providing server 601 sends the equivalent exchange forbidden datas through the Internet, portable special-purpose terminal 602 receives it by receiving unit 544 and 545 it is sent to reproducing part 549 from the judgment part, is not allowed to notify user's equivalent exchange.

Now, will be described in jointly in the data providing system 600, by data providing server 601, portable special-purpose terminal 602 and bag provide an equivalent exchange processing procedure in the server 503.Shown in Figure 49 (A) and 50 (A), wherein identical reference number is added to corresponding part among Figure 43 (A) and 44 (A), at first, portable special-purpose terminal 602 enters program RT35 from the beginning step, advance to step SP351 and carry out the processing of above-mentioned steps SP351-step SP354, and advance to step SP401 with order.

In step SP401, portable special-purpose terminal 602 is waited for the equivalent exchange request that the user specifies a plurality of content-data D21 that are used for equivalent exchange with operation part 540 inputs.Portable special-purpose terminal 602 turns back to step SP351 and repeats following circular treatment step SP352-SP353-SP354-SP401, is transfused to up to above-mentioned equivalent exchange request.

In step SP401, when through operation part 540 input equivalent exchange requests, portable special-purpose terminal 602 advances to step SP402 and produces equivalent exchange request msg D40 to produce part 630 by request msg, and it is sent to data providing server 601 and then advances to step SP357 from sending part 543.

On the other hand, shown in Figure 49 (B) and 50 (B), wherein identical reference number is added to corresponding part among Figure 43 (B) and 44 (B), data providing server 601 enters program RT36 from the beginning step, advance to step SP371 and order and carry out the processing of above-mentioned steps SP371-SP375.In step SP374, when data providing server 601 permission user equivalent exchanges, data providing server 601 advances to step SP411.

In step SP411, data providing server 601 detects has the identical one or more packaged media of always counting of a plurality of content-data D21 that have with the user, produce equivalent exchange condition video data D42 by value judgement part 611, with with the packaged media of the above-mentioned detection of basic balance and the exchangeable value of a plurality of content-data D21, and it is sent to portable special-purpose terminal 602 and then advances to step SP412 from sending part 521.

At this moment, in step SP375, portable special-purpose terminal 602 is waited for equivalent exchange condition video data D32 or the equivalent exchange forbidden data that sends from data providing server 601.When portable special-purpose terminal 602 received arbitrary data by receiving unit 544, portable special-purpose terminal 602 advanced to step SP358.If the data of above-mentioned reception are equivalent exchange condition video data D42, portable special-purpose terminal 602 advances to step SP403.

In step SP403, portable special-purpose terminal 602 produces the exchange approval data that part 630 produces the equivalent exchange that expresses one's approval by request msg, the packaged media of selecting from a plurality of packaged media by the operation of operation part 540 with the user that is used for equivalent exchange, provide server 601 from the exchange approval data to data that sends the above-mentioned generation of part 543 transmission, and advance to step SP361.After this, when portable special-purpose terminal 602 received equivalent exchange approval data by receiving unit 544, portable special-purpose terminal 602 advanced to step SP404 so that finish above-mentioned processing by portable special-purpose terminal 602.

And in step SP412, data providing server 601 is waited for the exchange approval data that send from portable special-purpose terminal 602.When data providing server 601 is approved data by the above-mentioned exchange of receiving unit 515 receptions, data providing server 601 orders are carried out following treatment step SP379-SP381, and advance to step SP413 so that finish above-mentioned processing by data providing server 601.Like this, finish all equivalent exchange processing procedures in the data providing system 600.

According to said structure, in data providing system 600, if the content specific data that sends request rented content data D21 from portable special-purpose terminal 602 is to data providing server 601, then data providing server 601 send appointments content-data D21 to portable special-purpose terminal 602 and write down it.Like this, the user can lease content-data D21 with portable special-purpose terminal 602.

Then, in data providing system 600, if the request user is sent to data providing server 601 by the equivalent exchange request msg D40 of packaged media of a plurality of content-data D21 (single) equivalent exchange (CD collection) that lease has from portable special-purpose terminal 602, then above-mentioned data providing server 601 detects always counting of these a plurality of content-data D21, detection have with above-mentioned detected always count the identical packaged media of always counting (CD collection) but as the packaged media of an equivalent exchange, and the equivalent exchange condition video data that sends display condition is to portable special-purpose terminal 602, and this condition makes above-mentioned detected packaged media equal substantially with a plurality of content-data D21 exchangeable value that the user has.

As a result of, in data providing system 600, be sent to data providing server 601 if show the packaged media that approval equivalent exchange of equal value approves that data and user select to be used for equivalent exchange from portable special-purpose terminal 602, difference in the equivalent exchange is determined, many content-datas D21 that the user has is deleted to give back and packaged media is delivered to above-mentioned user from the portable special-purpose terminal 602.Under this mode, the content-data D21 that the user has is equal substantially on exchangeable value with the packaged media that is a CD collection.And content-data D21 is exchanged into packaged media.

Thereby in this data providing system 600, but when data server 601 was searched for the packaged media of equivalent exchanges, it mated always counting of a plurality of content-data D21 with always counting of packaged media.What therefore, a plurality of content-data D21 of having of user can be become storage and their identical or different content-datas by equivalent exchange is the packaged media of a CD collection.

Then, in data providing system 600, count by data providing server 601 usefulness and to carry out such coupling, for example, it is the packaged media of a CD single that a plurality of content-data D21 can be become by equivalent exchange, and even a content-data D21 can be the packaged media of a CD collection by equivalent exchange one-tenth.Like this, the facility of equivalent exchange can be significantly increased.

As a result of, in data providing system 600, the user can further significant and easy this system that uses.If increased the current number of users of the present invention, use the distributing content data D21 of the Internet further to be popularized by this mode.

According to said structure configuration, data providing server 601 sends content-data D21, and it is the lease request according to the portable special-purpose terminal 602 that uses from the user, leases it to above-mentioned portable special-purpose terminal 602 so that write down it.After this, if the user becomes packaged media from portable special-purpose terminal 602 requests with the content-data D21 equivalent exchange of leasing, data providing server 601 detects the packaged media that can be exchanged into foregoing data D21, content-data D21 by mating above-mentioned selection according to counting of obtaining of marketable value and packaged media according to counting that market price only obtains, and display condition, the exchangeable value of the content-data D21 that has with the packaged media and the user of above-mentioned detection in a basic balance.Therefore, except the effect that obtains by aforementioned the 7th embodiment, the facility of equivalent exchange can obviously be improved.Like this, the data providing system can further popularizing content data distribution through the Internet can be implemented.

Note, in aforementioned the 8th embodiment, count and distributed to content-data respectively, according to being the packaged media of a CD single and being the seniority among brothers and sisters then and the date of issuing for the first time of the packaged media of a CD collection.Yet the invention is not restricted to this, except the date of then seniority among brothers and sisters and issue for the first time, 1 point can be assigned to has sold considerable medium, because its default value is low relatively, with 10 count and can be assigned to the medium of almost not sold because its default value is high relatively.And, can be according to seniority among brothers and sisters then, date that medium are issued for the first time and sale wait one of them or a kind of combination to distribute and count.

In aforesaid the 8th embodiment, the content-data D21 of user lease is become packaged media from data providing server 601 by equivalent exchange.Yet the invention is not restricted to this, the content-data that the user buys can be become packaged media by equivalent exchange from data providing server 601.

In the case, in aforementioned the 8th embodiment, because the content-data D21 of lease is become packaged media by equivalent exchange, foregoing data D21 is deleted to give back when lease term is expired.Yet when the user stored the packaged media of identical content data with the content-data equivalent exchange of user's purchase, because above-mentioned user illegally has different content-datas, but equivalent exchange became the content-data of packaged media or to possess by user's deletion.

In the aforementioned embodiment, the packaged media of the content-data D21 equivalent exchange that is had by the user provides server 503 to be delivered to the user by bag, yet the invention is not restricted to this, the packaged media of the content-data D21 equivalent exchange that is had by the user can directly be given the user on the agency.

In addition, in aforesaid the 8th embodiment, portable special-purpose terminal 602 notification datas provide service server 601 as identifying information notified by the title of the content-data D21 of equivalent exchange and data providing server 601 portable special-purpose terminal 602 as the quilt of identifying information packaged media title with content-data D21 equivalent exchange.Yet the invention is not restricted to this, portable special-purpose terminal 602 can provide server 601 by notification data, as identifying information, by the content-data ID of the content-data D21 of equivalent exchange, can notify portable special-purpose terminal 602 with data providing server 601, as identifying information, can be with the bag ID of the packaged media of content-data D21 equivalent exchange.

And in aforementioned the 8th embodiment, portable special-purpose terminal 602 only notification data provides server 601 by the title of the content-data D21 of equivalent exchange.Yet the invention is not restricted to this, portable special-purpose terminal 602 can notification data provides the information of the optional additional cost quantity of server 601 expression users and by the identifying information on the content-data D21 of equivalent exchange, and then carries out equivalent exchange and handle.By the method, budgetary in user expectation, content-data D21 can be exchanged into packaged media.

In aforementioned the 8th embodiment, are music data (single and CD singles) by the content-data of equivalent exchange and bag data.Yet the invention is not restricted to this, other various types of contents such as film or books can be used as by the content-data of equivalent exchange and packaged media.Therefore, the convenience and the universal performance of a data providing system are significantly increased, and the distribution of content-data can further be popularized.

In aforementioned the 8th embodiment, the difference monetary settlement is used for the content-data D21 that the balance user has and the exchangeable value of packaged media.Yet the invention is not restricted to this, lease and purchase according to content-data D21, can be given to the user and bring preferential counting such as discount, can distribute and storage by data providing server 601, and at content-data D21 that above-mentioned user has be used for the clearing of counting that the difference of the exchangeable value between the packaged media of equivalent exchange can obtain by the user, with instead of part or absolute payment.

And, in aforesaid the 8th embodiment, finish from the lease of 601 pairs of content-datas of data providing server and the content-data D21 of above-mentioned lease by the portable special-purpose terminal 602 of addressable above-mentioned data providing server 601 only and to be become packaged media by equivalent exchange.Yet the invention is not restricted to this, can buy and the lease content-data from data providing server 601 by other all kinds equipment, the content-data of above-mentioned purchase and lease can be become packaged media by equivalent exchange, as long as this equipment is the equipment that can be connected to the Internet 504, such as people's computing machine and a portable phone one by one.

In the case, when another equipment such as being personal computer or portable phone that is different from portable special-purpose terminal 602 when data providing server 601 uses, be used to discern added in advance by the said equipment and buy or the content-data of lease from data providing server 601 as the server identification information of the data providing server 601 of foregoing data set provider.And when the user asks equivalent exchange, when judging whether to allow user's equivalent exchange based on server identification information then, judge whether the content-data that is used for equivalent exchange that is shown by the user provides from data providing server 601.If the content-data that is used for equivalent exchange that the user shows is to obtain from another data providing server, then equivalent exchange is not allowed to.Therefore, it can prevent that data providing server from incurring loss, and it is to bring by carrying out equivalent exchange with the content-data that is provided by another data providing server.

And, as user during by the content-data of the equipment equivalent exchange user lease that is different from portable special-purpose terminal 602 or packaged media, portable special-purpose terminal 602 at the moment, promptly when portable special-purpose terminal 602 when the said equipment receives exchange approval data, the deletion be recorded in this equipment by the content-data of equivalent exchange, and after obtaining confirming, approval packaged media equivalent exchange foregoing data.Therefore, can prevent that the user from carrying out illegal equivalent exchange by the content-data that reuses lease, this content-data had carried out an equivalent exchange by an equipment that is different from portable special-purpose terminal 602.

(10) the 9th embodiment

Figure 51 has shown the data providing system 700 of the 9th embodiment.Structure with people's computing machine one by one corresponding to as with reference to the requesting terminal 702 of the described requesting terminal by user's 3 uses of figure 1-3, structure with people's computing machine one by one corresponding to reference to the above-mentioned data providing server of acting on behalf of 4A-4N 703 of figure 1-3, the bag corresponding to above-mentioned sales company 5 with reference to figure 1-3 of a structure with people's computing machine one by one provides server 704, structure with people's computing machine one by one corresponding to the advertiser/corporate server 705 of above-mentioned advertiser/corporation sites 6 with reference to figure 1-3 and one corresponding to the portable special-purpose terminal 706 of above-mentioned portable special-purpose terminal 7A-7N with reference to figure 1-3 through the Internet 707 the system management servers 701 that are connected to a structure with people's computing machine one by one corresponding to above-mentioned system management website 2 with reference to figure 1-3.

Shown in Figure 52, in system management server 701, a RAM (random access reservoir) 712, a ROM (ROM (read-only memory)) 713, a display part 714, bus 711 of 716 and network interfaces of 715, one HDD in importation (hard drive), 717 usefulness is connected to a control section 710, such as a CPU.

In the case, control section 710 reading pre-stored in ROM713 various programs and they are placed on the RAM712.According to these various programs, system management server 701 can be carried out with following part and similarly handle, above-mentioned more new portion 60 and compatible portion 63 with reference to figure 4, above-mentioned record keeping part 116 with reference to figure 5, above-mentioned record keeping part 156 with reference to figure 8, content ID extracts part 161, content search part 162 and transmission data unit 164, above-mentioned advertiser/company information with reference to Figure 11 is new portion 213 more, user profile is new portion 215 and compatible portion 216 and above-mentioned compatible portion 268 with reference to Figure 25 more.

In the case, according to the various programs that are stored in advance among the ROM713, system management server 701 is carried out and their similar processing.Yet, can carry out these various processing by the program memory medium that these various programs of storage are installed in system management server 701.

Note, be used for distinct program being installed to carry out aforementioned various processing and to make their executable such program memory mediums that is not limited only to packaged media at system management server 701, can be such as a floppy disk, a CD-ROM or a DVD, but also can be a semiconductor memory, disk or the like, various therein programs can be by temporarily or permanent storage.And, be used for means in the various programs of these program memory medium storages, such as a LAN (Local Area Network), the cable of the Internet and digital satellite broadcasting or wireless communication media can be used, and through storing them such as the various communication interfaces that are a rooter and a modulator-demodular unit.

Control section 710 is record on the hard disk of a hard drive 716, and the various information that storage and management are used in total system are such as user's registration information and advertiser/register of company's information.

And, control section 710 can send/receive such as being user profile through network interface 717, advertiser/company information, the various information of customer presentation information and advertiser/company introduction information to/from the requesting terminal 702, data providing server 703, bag provides server 704, advertiser/corporate server 705 and portable special-purpose terminal 706.

Under this mode,, have system management server 701 that the agency of people's computing machine one by one makes and can play with above-mentioned system management website 2 and similarly act on reference to figure 1 according to various programs.

In the case, for example, system management server 701 uses importations 715 and display part 714 with various information in the driving 717 of confirming to be recorded in hard disk or the like.

Shown in Figure 53, in requesting terminal 702, a RAM722, a ROM723,724, one importations 725, a display part, a hard drive 726 and a network interface 727 are connected to a control section 720, such as a CPU by a bus 721.

In the case, control section 720 reading pre-stored in ROM723 various programs and they are placed on the RAM722.According to these various programs, requesting terminal 702 can be carried out with following part and similarly be handled, above-mentioned request msg with reference to figure 4 produces part 71 and display control section 74, above-mentioned operation information judgment part 121 with reference to figure 5, request msg produces part 122, judgment part 125 and record keeping part 127 and above-mentioned request msg generation part 321 and display control section 324 with reference to Figure 28.

In the case, according to the various programs that are stored in advance among the ROM723, carry out and their similar processing requesting terminal 702.Yet, by being installed, a program memory medium can carry out these various processing in requesting terminal 702, and wherein these various programs are stored.

Note, be used for distinct program being installed to carry out aforementioned various processing and to make their executable such program memory mediums that is not limited only to packaged media at system management server 702, can be such as a floppy disk, a CD-ROM or a DVD, but also can be a semiconductor memory, disk or the like, various therein programs can be by temporarily or permanent storage.Be used for means in the various programs of these program memory medium storages, such as a LAN (Local Area Network), the cable of the Internet and digital satellite broadcasting or wireless communication media can be used, and through storing them such as the various communication interfaces that are a rooter and a modulator-demodular unit.

Control section 720 is record on the hard disk of a hard drive 726, and the various information that storage and management are used in total system are such as the address information on an addressable system management server 701 and data providing server 703.

And, control section 720 through network interface 727 can send/receive such as be a user profile and a content-data transmission requests various information to/from system management server 701 and data providing server 703.

In the case, in requesting terminal 702,, use importation 725 and display part 724 when the user carries out the lease of sending content-datas for data providing server 703 from portable special-purpose terminal 706 when predetermined or the like.

Shown in Figure 54, in data providing server 703, a RAM732, a ROM733,734, one importations 735, a display part, a hard drive 736 and a network interface 737 are connected to a control section 730 by a bus 731, such as a CPU.

In the case, control section 730 reading pre-stored in ROM733 various programs and they are placed on the RAM732.According to these various processing, data providing server 703 can be carried out with following part and similarly handle, above-mentioned content search part 62 and search packet part 64 with reference to figure 4, above-mentioned record controls part 117 with reference to figure 5, above-mentioned reception data judgment part 155 with reference to figure 8, record controls part 157, operation information judgment part 158 and request msg produce part 159, above-mentioned search part 315 and compatible portion 316 with reference to Figure 28, above-mentioned reception data judgment part 516 with reference to Figure 38, content ID extracts part 517, and the user upgrades search part 518, content search part 519, send data unit 520, user ID is extracted part 525, judgment part 526, value judgement part 527 and search packet part 528 and above-mentioned judgment part 610 and value judgement part 611 with reference to Figure 45.

In the case, according to the various programs that are stored in advance among the ROM733, data providing server 703 is carried out with following part and is similarly handled, described content search part 62 and search packet part 64 with reference to figure 4, described record controls part 117 with reference to figure 5, described reception data judgment part 155 with reference to figure 8, record controls part 157, operation information judgment part 158 and request msg produce part 159, above-mentioned search part 315 and compatible portion 316 with reference to Figure 28, the data judgment part 516 of above-mentioned reception with reference to Figure 38, content ID extracts part 517, user's renewal search part 518, content search part 519 sends data unit 520, user ID is extracted part 525, judgment part 526, value judgement part 527 and search packet part 528 and above-mentioned judgment part 610 and value judgement part 611 with reference to Figure 45.Yet,, can carry out these various processing by a program memory medium of these various programs of storage is installed in data providing server 703.

Note, be used for various programs being installed to carry out aforementioned various processing and to make their executable such program memory mediums that is not limited only to packaged media at data providing server 703, can be such as a floppy disk, a CD-ROM or a DVD, but also can be a semiconductor memory, disk or the like, various therein programs can be by temporarily or permanent storage.And, be used for means in the various programs of these program memory medium storages, such as a LAN (Local Area Network), the cable of the Internet and digital satellite broadcasting or wireless communication media can be used, and store them through the various communication interfaces such as a rooter and a modulator-demodular unit.

Control section 730 is record on the hard disk of a hard drive 736, and the various information such as the user's who is to use the agency user's registration information that storage and management are used in total system are provided to the content-data of portable special-purpose terminal 706.

And, control section 730 through network interface 737 can send/receive such as be user profile and the bag various information of sending order data to/from system management server 701, the bag that connects through said system management server 701 provides server 704 and requesting terminal 702 and portable special-purpose terminal 706.

In the case, in data providing server 703, when system management server 701 requested content data, when the various information on being recorded in hard drive 736 are identified, or the like, use importation 735 and display part 734.

Shown in Figure 55, provide in the server 704 RAM742 at bag, a ROM743,744, one importations 745, a display part, a hard drive 746 and a network interface 747 are connected to a control section 740 by a bus 741, such as a CPU.

In the case, control section 740 reading pre-stored in ROM743 various programs and they are placed on the RAM742.According to these various programs, bag provides server 704 can carry out with following part and similarly handles.Above-mentioned bag ID with reference to Figure 38 extracts part 561, search packet part 562, and bag takes out control section 564 and delivery/packaging directive part 565.

In the case, bag provides server 704 to carry out and their similar processing according to the various programs that are stored in advance among the ROM743.Yet, can carry out these various processing by the program memory medium that these various programs of storage are installed in the server 704 is provided at bag.

Note, be used for providing server 704 various programs to be installed to carry out aforementioned various processing and to make their executable such program memory mediums that is not limited only to packaged media at bag, can be such as a floppy disk, a CD-ROM or a DVD, but also can be a semiconductor memory, disk or the like, various therein programs can be by temporarily or permanent storage.And, be used for means in the various programs of these program memory medium storages, such as a LAN (Local Area Network), the cable of the Internet and digital satellite broadcasting or wireless communication media can be used, and through storing them such as the various communication interfaces that are a rooter and a modulator-demodular unit.

Control section 740 is record on the hard disk of hard drive 746, stores and manage various information, such as packaged media stock and canned data.

And, control section 740 through network interface 747 can send/receive such as be bag send order data and send the various information of arranging to finish data to/from data providing server 703.

In the case, bag provides server 704.For example, in the various information of confirming to be stored in the network interface 747, use importation 745 and display part 744.

Shown in Figure 56, in advertiser/corporate server 705, a RAM752, a ROM753,754, one importations 755, a display part, a hard drive 756 and a network interface 757 are connected to a control section 750 by a bus 751, such as a CPU.

In the case, control section 750 reading pre-stored in ROM753 various programs and they are placed on the RAM752.According to these various programs, advertiser/corporate server 705 can be carried out with following part and similarly handle, above-mentioned transmission control section 231 with reference to Figure 11, and display control section 234, the user selects part 237 and sends data unit 238.

In the case, advertiser/corporate server 705 is carried out and their similar processing according to the various programs that are stored in advance among the ROM753.Yet, can carry out these various processing by the program memory medium that these various programs of storage are installed in advertiser/corporate server 705.

Note, be used for various programs being installed to carry out aforementioned various processing and to make their executable such program memory mediums that is not limited only to packaged media at advertiser/corporate server 705, can be such as a floppy disk, a CD-ROM or a DVD, but also can be a semiconductor memory, disk or the like, various therein programs can be by temporarily or permanent storage.And, be used for means in the various programs of these program memory medium storages, such as a LAN (Local Area Network), the cable of the Internet and digital satellite broadcasting or wireless communication media can be used, and through storing them such as the various communication interfaces that are a rooter and a modulator-demodular unit.

Control section 750 is record on the hard disk of hard drive 756, stores and manage various information, such as through the Internet 707 be provided distributing data.

And, control section 750 can through network interface 757 transmission/receptions such as be advertiser/company information and customer presentation information various information to/from system management server 701.

In the case, bag provides server 705, in input advertiser/company information or the like, uses importation 755 and display part 754.

Shown in Figure 57, portable special-purpose terminal 706 has the function of recoding/reproduction content-data, with an end host 770 that can freely be carried, it can be connected on the carriage 711 by dismountable, and it has the communication function to above-mentioned end host 770 charge functions and use the Internet 707.

In the case, in end host 770, a display part 772 is that a LCD is placed in the shell front.The image of content-based data, various operation panels that are used to obtain the foregoing data or the like can be displayed on above-mentioned display part 772.

The bottom of the display part 772 on the front surface of shell provides one to reproduce 773, one broadcast/stop buttons 774 of start button and a transmission button 775.By these PBU pushbutton units, a reproduction initiation command and a reproduction of being used for content-data are ceased and desisted order and are sent various transmission orders of asking data providing server 703 or the like and can be transfused to.

In the case, on the front surface of shell, a rechargeable lamp 776 is provided, and when end host 770 is in when charging, it notifies the user charging and the sign 777 of selling and leasing the agency of portable special-purpose terminal 706 is illustrated.

On the end face of shell, provide a headset jack.On the right surface of shell, a power knob 779 and a volume control dial 780 are provided.In addition, on the left surface of shell, provide a cancel button 781 and the rotary manipulation button 782 (after this this is called jog dial) that can rotate and freely push, it is outstanding from the surface of shell a little.

The sound that end host 770 output is obtained by rendition of content data, from headset jack 778 to wearing earphone, so that allow the user to hear sound.At this moment, the user can control volume by volume control dial 780.

And, in end host 770, when operation panel or the like is displayed on display part 772,,, can operates panel and roll according to operation if the user rotates jog dial 782.When the user on the aforesaid operations panel when wrong input information or an order, the user can cancel it with cancel button 781.

On the other hand, in carriage 771, provide an AC (alternating current) adapter 790.If AC adapter 790 is connected to main battery etc. under the state that end host 770 is mounted, the battery in end host 770 can be recharged.

In carriage 771, provide 791, one audio outputs 792 of a standard combination jack and a USB (USB (universal serial bus)) end 793.The content-data that receives by communicating by letter with data providing server 703 through above-mentioned standard combination jack 791 grades and system management server 701 etc. is sent to end host 770, the voice data that obtains from end host 770 is output to external loudspeaker or the like and the content-data that obtains from the outside can be received and can be sent to end host 770 from USB port 793 from audio output 792.

Now, the circuit structure of portable special-purpose terminal 706 will be described in conjunction with reference Figure 58.At first, in carriage 771,802, one USB controllers 803 of a storage area, audio output 792 and a modulator-demodular unit 804 are connected to a CPU800 through a bus 801.The builtin voltage that the supply voltage that receives from AC adapter 790 provides part 805 to be converted into a predetermined voltage by a power supply, this voltage is provided to CPU800 and each circuit block, so that whole carriage 771 is driven.

In end host 770,823, one amplifiers 824 of 822, one LCD of flash memory (liquid crystal display) controller and an operating key controller 825 are connected to a CPU820 through a bus 821.By provide builtin voltage to CPU820 and each circuit block from a battery circuit part 826, whole terminal main frame 770 is driven.

When end host 770 was installed on the carriage 771, the power supply that power input 831 is connected in the carriage 771 provided end 830.Therefore, order provides the end 830 and the supply voltage that provides from power unit 805 in above-mentioned carriage 771 of power input 831 to be input to the battery circuit part 826 and battery is recharged through power supply.Therefore, even pull down end host 770 from carriage 771, portable special-purpose terminal 706 can freely be used.

If end host 770 is installed on the carriage 771, a bracket side information I/O end 832 that provides in carriage 771 is provided a main body side information I/O end 833, so that data and various information can be sent to and receive from carriage 771.

In fact, in portable special-purpose terminal 706, the USB of carriage 771 end 793 can be connected to data providing server 703 through a USB cable (not shown).Hold the 793 USB controllers 803 that are input to the carriage 771 by the content-data of being scheduled to wait from data providing server 703 transmission users' lease through USB cable from USB, and the above-mentioned content-data that receives is sent to end host 770 from bracket side information I/O end 832.

In the case, always autonomous side information I/O end 833 is input to content-data that the bracket side information I/O end 832 of the carriage 771 among the CPU820 sends and recorded content data in flash memory 822 to end host 770 through an interface section 834.

Under this mode, if recorded content data in flash memory 822, end host 770 is input to the reproduction initiation command that operating key controller 825 provides among the CPU820, according to the operation of reproducing start button 773, reproduction sends to head phone jack 778 and sends the foregoing data to the display part 772 from lcd controller 823 from amplifier 824 from the content-data of flash memory 822 with the content-data of above-mentioned reproduction.Therefore, the user can enjoy content.

And, when the various information such as request obtains content-data when operating key controller 825 is transfused to, end host 770 be entered among the CPU820 and, the order through interface section 834 and main body side information I/O end 833, it is sent to carriage 711 from above-mentioned CPU820.

At this moment, carriage 711 receives from the various information that provided by end host 770 of bracket side information I/O end 832 with through standard combination jack 791 and system management server 701 the various information of above-mentioned reception is sent to data providing server 703 or the like from modulator-demodular unit 804.

As a result of, when such as the various information of content-data through system management server 701 when data providing server 703 grades are sent out, carriage 711 is entered into the CPU800 from standard combination jack 791 through modulator-demodular unit 804, and from bracket side information I/O end 832 the various information of above-mentioned reception is delivered to end host 770.

End host 770 834 will be input to the CPU820 from the various information that receive from main body side information I/O end 833 that carriage 771 sends through the interface section, and through the display part 772 and the content of headset jack 778 notice user profile, the perhaps various information of record in flash memory 822.

In the case, in end host 770, the CPU820 reading pre-stored in ROM840 various programs and they are placed on the RAM841.According to these various programs, end host 770 can be carried out with following part and similarly handle, above-mentioned record controls part 81 with reference to figure 4, reproducing control section 84 and request msg produce part 86, above-mentioned request msg with reference to Figure 11 produces part 241, record controls part 245 and reproducing control section 248, above-mentioned request msg with reference to Figure 25 produces part 270, the reproducing control section 342 of above-mentioned Figure 28, request msg produces part 344 and record controls part 347, above-mentioned operation information judgment part 541 with reference to Figure 38, request msg produces part 542, judgment part 545, record controls part 546 and reproducing control section 548, and above-mentioned request msg generation part 630 with reference to Figure 45.

In the case, the end host 770 of portable special-purpose terminal 706 is carried out with following part and is similarly handled, above-mentioned record controls part 81 with reference to figure 4, reproducing control section 84 and request msg produce part 86, above-mentioned request msg with reference to Figure 11 produces part 241, record controls part 245 and reproducing control section 248, above-mentioned request msg with reference to Figure 25 produces part 270, above-mentioned reproducing control section 342 with reference to Figure 28, request msg produces part 344 and record controls part 347, above-mentioned operation information judgment part 541 with reference to Figure 38, request msg produces part 542, judgment part 545, record controls part 546 and reproducing control section 548, produce part 630 with above-mentioned request msg, according to the various programs that are stored in advance among the ROM840 with reference to Figure 45.Yet, can carry out these various processing by the program memory medium that these various programs of storage are installed in end host 770.

Note, be used for the end host 770 of portable special-purpose terminal 706 carry out aforementioned various processing installation various programs and be used to make their executable such program memory mediums that is not limited only to packaged media, can be such as a floppy disk, a CD-ROM or a DVD, but also can be a semiconductor memory, disk or the like, various therein programs can be by temporarily or permanent storage.And, be used for means in the various programs of these program memory medium storages, such as a LAN (Local Area Network), the cable or the wireless communication media of the Internet and digital satellite broadcasting can be used, and through such as be a rooter and a modulator-demodular unit various communication interfaces storages they.

Carriage 771 is stored the various information such as the address of accessible services device on a medium 802, so that according to the above-mentioned various information in the storage area 802, CPU800 can communicate with system management server 701 grades.

According to said structure, in data providing system 700, system management server 701, requesting terminal 702, data providing server 703, bag provides in server 704 and the advertiser/corporate server 705 each all to have the structure of people's computing machine one by one.

Therefore, in this data providing system 700, do not need to regenerate system management server 701 as hardware, requesting terminal 702, data providing server 703, bag provides server 704 and advertiser/corporate server 705.Therefore, only by various programs are installed in existing personal computer, tectonic system easily just.

In data providing system 700, for portable special-purpose terminal 706, hardware has deliberately been prepared and again without personal computer.This is because by making the button that is easy to carry and simplifies the operation of portable special-purpose terminal 706, do not have the people of personal computer and inexperienced people managing portable special-purpose terminal 706 easily aspect the personal computer operation.

According to said structure, using system management server 701, requesting terminal 702, data providing server 703, bag provides server 704 and advertiser/corporate server 705, and each has the structure of people's computing machine one by one, tectonic system.Therefore, by using as system management server 701, requesting terminal 702, the existing personal computer that data providing server 703, bag provide server 704 and advertiser/corporate server 705 is tectonic system easily.

(11) the tenth embodiment

Figure 59 has shown the data providing system 900 of the tenth embodiment, and wherein identical reference number is added to the appropriate section among Figure 51.The data providing system 900 that forms is identical with the data providing system 700 of the 9th embodiment, except the structure corresponding to the portable special-purpose terminal 910 of above-mentioned portable special-purpose terminal 7A-7N with reference to figure 1-3.

In the case, shown in Figure 60, portable special-purpose terminal 910 has a function of recoding/reproduction content-data.What the portable end host 911 of freedom can freely dismantle is installed on the carriage 912, and it has the communication function to the charge function of above-mentioned end host 911 and use the Internet 707.

In end host 911, be that a display part 913 of a LCD is provided on the front surface of shell.The video of content-based data, various operation panels that are used to obtain the foregoing data or the like can be displayed on above-mentioned display part 913.

Below the display part 913 on the shell front surface, provide 914, one character types of character entry key group to change key 915 and a cancel key 916 with ten buttons " 0 "-" 9 ".The state that is displayed on display part 913 at a content choice panel is following, by using character entry key group 914 as ten buttons, the user can import the numeral that is used for bar code, as in advance corresponding to the identifying information of content and the content that can select appointment to expect.At this moment, by using character entry key group 914 to change key 915 and cancel key 916 together with character types, the user can import the title of content, character (hiragana with Japan, katakana and Chinese character), English letter (alphabet), the content that numbers and symbols or the like and the appointment that can select are expected.

In the case, on the front surface of shell, when end host 911 is in charging, provide a rechargeable lamp 917, can notify the user charging and act on behalf of the agent identification 918 of selling and leasing portable special-purpose terminal 910 to be illustrated.

On the end face of shell, provide a headset jack 919 and a microphone 920.On the right surface of shell, a power knob 921 and a volume control dial 922 are provided.

In addition, on the left surface of shell, provide to send a various transmission button 923 and jog dials of giving prominence to from the surface of shell a little 924 that can rotate He freely push of asking data providing server 703 grades.

Therefore, in end host 911, following at the state that the operation panel that is used for rendition of content data is displayed on the display part 913, by rotation with push jog dial 924, the user can import various command, ceases and desist order such as a reproduction initiation command and a reproduction of being used for content-data.

End host 911 is the sound that obtained by rendition of content data of output therefore,, and shows on display part 913 by reproducing the video that the foregoing data obtain to wearing the earphone (not shown) from headset jack 919.Therefore, user's view content.At this moment, can control volume by regulating volume control dial user.

Shown in Figure 61, in end host 911, a camera 925 that is used for pattern-recognition is provided at the central upper portion part at the shell back side.End host 911 picks up in advance image corresponding to a bar code of content by that camera 925, so that the user can select to specify the content of expectation.And by using above-mentioned camera 925 together with microphone 920, the mobile image and the sound that are used for a schedule time (several seconds) can be accepted the memorandum that is used to expect information.

And detachable battery parts 926 have been settled in the bottom at the shell back side.From above-mentioned battery component 926 provide cell voltage to inside various circuit, press power knob 921, so that start portable special-purpose terminal 910.

In the case, in the bottom of shell, provide a connector described later and end host 911 can receive carriage 912 by electricity through above-mentioned connector.When the connector 928 of an AC adapter 927 that is connected to primary power etc. was connected to this connector, battery component 926 can directly be charged and without carriage 912.

On the other hand, in carriage 912 (Figure 60), on the top surface of shell, provide a connector 929.Connector by connecting terminal main frame 911 is to above-mentioned connector 929, and end host 911 can be received end host 911 (just, can installing terminal main frame 911) by electricity.

In carriage 912, the connector 928 of AC adapter 927 is is freely removed and installed.If AC adapter 927 is connected to primary power etc., supply voltage is provided to each internal circuit from above-mentioned AC adapter 927, so that start portable special-purpose terminal 910.If end host 911 is received carriage 912 by electricity, supply voltage is recharged from battery component 926 and the battery component 926 that AC adapter 927 is provided to above-mentioned end host 911.

In carriage 912, be used for a standard combination jack 930 of the quite slow common network of communication speed and be used for being provided (after this this is called the Ethernet jack) than a jack 931 of the fast a lot of Ethernet (trade mark) of common network communication speed.

If end host 911 is installed on the carriage 912, the communication line that end host 911 makes the user select one of them conduct of common network and Ethernet (trade mark) to be used arbitrarily, and through communicating by letter with data providing server 703 with system management server 701 corresponding to the common network of above-mentioned selection or the standard combination jack 930 or the Ethernet jack 931 of Ethernet (trade mark).

In addition, in carriage 912, a video output terminals 932 and an audio output 933 are provided.

If be installed at end host 911 under the state of carriage 912 and reproduced content-data, end host 911 sends to an external unit to the video of forming the foregoing data and voice data through video output terminals 932 and audio output 933, such as a televisor, so that the user can view content.

Here, the circuit structure of portable special-purpose terminal 910 will be described in conjunction with reference Figure 62.At first, in end host 911, provide a host CPU 940 of the entire circuit that is used for above-mentioned end host 911 of Comprehensive Control and carriage 912.

And in end host 911, a sub-CPU941 who controls the startup of each circuit in the above-mentioned end host 911/stop to be provided, and it also has the function as man-machine interface.

When power knob 921 is pressed and when an operation part 942 that comprises above-mentioned button 921 provides a startup command, character entry key group 914, character types change key 915, cancel key 916, volume control dial 922, send button 923 and jog dial 924, sub-CPU941 obtains the cell voltage that the battery component 926 among the power supply monitoring circuit 941A internally provides, among the above-mentioned power supply monitoring circuit 941A cell voltage is converted to multiple other predetermined level of level, and they are delivered to corresponding circuit in the end host 911, to start these circuit respectively.

Then, according to the contents processing that host CPU 940 is carried out, the sub-CPU941 startup of each circuit in the control terminal main frame 911 respectively/stop.Therefore, the waste consumption of the cell voltage of battery component 926 can farthest be reduced.

When end host 911 started, host CPU 940, and was placed on them on the SDRAM944 one that the is a flash rom various programs that are used for system storage 943 through a memory bus B1 reading pre-stored.

Therefore, host CPU 940 can be carried out the processing identical with following part, above-mentioned record controls part 81 with reference to figure 4, reproducing control section 84 and request msg produce part 86, above-mentioned request msg with reference to Figure 11 produces part 241, record controls part 245 and reproducing control section 248, above-mentioned request msg with reference to Figure 25 produces part 270, above-mentioned reproducing control section 342 with reference to Figure 28, request msg produces part 344 and record controls part 347, above-mentioned operation information judgment part 541 with reference to Figure 38, request msg produces part 542, judgment part 545, record controls part 546 and reproducing control section 548, produce part 630 with above-mentioned request msg, according to various programs with reference to Figure 45.

Specifically, in host CPU 940, before the portable special-purpose terminal 910 of in the agency, selling and leasing, the user specifies the content-data of buying and/or leasing, add in the header data of foregoing data, user ID of in user registration, distributing or the like as compressed encoding be recorded in be a flash rom be used for data-carrier store 945.

After the user bought and leased portable special-purpose terminal 910, if the user imports the request of a rendition of content data from operation part 942, order was passed through sub-CPU941 and is the I of a universal serial bus ²C bus B 2 (this is commonly referred to as SM (system management) bus), host CPU 940 reads reproduction operation screen data in response through memory bus B1 from being used for system storage 943, and sends in reproduction operation screen data to a timing generator 946 that reads.

Based on screen data that provides from host CPU 940 and video data, timing generator 946 control display parts 913 (fluorescent lifetime of control liquid crystal, luminous intensity or the like is at each of a plurality of pixels on the panel of display part 913).Therefore, if provide reproduction operation screen data, operate panel based on a reproduction of this reproduction operation screen data and be displayed on the display part 913 from above-mentioned host CPU 940.

Under this state, when wanting being reproduced in of reproduced content-data and it to reproduce on the operation panel when designated, according to the sequence of operation of operation part 942 through sub-CPU941 and I ² C bus B 2, the content-data specified command that provides from operation part 942 and one reproduce initiation command to host CPU 940, and host CPU 940 reads the content-data (after this this is known as the content-data of compression) of the compressed encoding of appointment from data-carrier store 945 through memory bus B1.

Then, the content-data of 940 pairs of the host CPUs compression of reading from data-carrier store 945 is decoded.In the voice data of the video that forms the content-data that obtains like this, host CPU transmission and video data are to timing generator 946, and in a D/A 947, voice data is converted to a simulated audio signal and then through headphone amplifier 948 it sent to headset jack 919.

Therefore, host CPU 940 is based on the image of video data through timing generator 946 displaying contents on display part 913, with based on sound signal, the sound of output content from the headphone (not shown) that is connected to headset jack 919 is so that the user can view content.

If order is through sub-CPU941 and I ² C bus B 2 provides a memorandum input command from operation part 942, the video data that host CPU 940 obtained a theme and accepts to obtain like this by camera 925 in a schedule time.At this moment, the sound of host CPU 940 around microphone 920 obtains in the given time, order converts the sound signal that obtains to digital audio-frequency data through an amplifier of microphone 949 and an analog/digital converter 950, and accepts it.These videos of host CPU 940 compressed encodings and voice data be as memo data, and then through memory bus B1 their are transmitted and be input to data-carrier store 945 to write down it.

In the case, at this moment, if pass through sub-CPU941 and I in proper order such as a character string of a note on memorandum ² C bus B 2 is according to character entry key group 914, the operation that character types change key 915 and cancel key 916 is transfused to as text data from operation part 942, host CPU 940 add above-mentioned text data to memo data and compressed encoding they, and it is recorded in the data-carrier store 945.

If order is through sub-CPU941 and I ² C bus B 2 provides a reproduction initiation command that is used for memo data from operation part 942, and host CPU 940 is carried out the processing identical with the reproduction of foregoing data.Therefore, the user can confirm the content of memorandum by display part 913 and headphone.

By the way; host CPU 940 is received a connector 953 that provides on the outer casing bottom by electricity; order is through a Peripheral Component Interconnect (PCI) bus B 3, one bus switch 951 and holding circuits 952 based on the bus B 4 (after this this is called as based on pci bus) of an appointment of PCI standard.

Holding circuit 952 has function and avoids from the electric influence of external static and prevent to handle by the data in the end host 911 (signal) producing unnecessary radiation and being leaked to the outside with the circuit of protection in the end host 911.

And whether holding circuit 952 detects that the connector of qualified carriage 912 has been connected to connector 953 and notice host CPU testing result.

Host CPU 940 is according to the testing result control bus switch 951 that provides from holding circuit 952; connector 929 up to qualified carriage 912 is connected to connector 953 like this; host CPU 940 interrupts being electrically connected with holding circuit 952; when having only connector 929 when qualified carriage 912 to be connected to above-mentioned connector 953, host CPU 940 connects end host 911 to holding circuit 952 through bus switch 951 electricity.

Therefore, though an electronic equipment that is different from carriage 912 by mistake be connected to connector 953 and above-mentioned connector 953 by short circuit, host CPU 940 can protect it oneself to avoid accident or the like.

Here, the supply voltage that carriage 912 will provide from the AC adapter 927 that is connected to primary power or the like is input to the internal electric source monitoring circuit 955, in above-mentioned power supply monitoring circuit 955, supply voltage is converted to the builtin voltage of multistage predetermined level, and they are provided to each corresponding circuit in the above-mentioned carriage 912 to activate each these circuit.

If end host 911 is installed on the carriage 912, in power supply monitoring circuit 955, supply voltage is converted into the charging voltage on a predetermined level, and is sent to battery component 926 so that charging through the connector 953 of end host 911 from connector 929 above-mentioned charging voltages.

Be installed at end host 911 under the state of carriage 912, order is through sub-CPU941 and I ² C bus B 2 provides an operation requests of request communication from operation part 942, host CPU 940 reads the traffic operation screen data with in response to this through memory bus B1 from system storage 943, send the above-mentioned traffic operation screen data that reads to timing generator 946, so that on display part 913, show a traffic operation screen data based on the traffic operation screen data.

Under this state, when the user selected arbitrarily the URL (uniform resource locator) of one of them and designated communication side of common network and Ethernet (trade mark) on the traffic operation panel by this operation part 942 of operation, order was through sub-CPU941 and I ² C bus B 2 provides from operation part 942 and selects the designated communication circuit, an order and a transmission order of URL, and host CPU 940 produces access request data to the communication party by above-mentioned URL appointment.

When Ethernet (trade mark) is selected to the communication line that is used to communicate by letter; host CPU 940 compressed encoding access request data and the compression access request data of this acquisition is sent to carriage 912 from connector 953; order is through a pci bus B3; bus switch 951 is based on bus B 4 and the holding circuit 952 of PCI.In above-mentioned carriage 912, the access request data of compression is sent to communication party on the Ethernet (trade mark) from Ethernet jack 931 order through 929, one ethernet controllers 956 of connector and Ethernet interface 957.

As a result of; when the access confirmation data from communication party's response request of access are compressed coding and through Ethernet (trade mark) when being sent out; host CPU 940 is from the Ethernet jack 931 order process Ethernet interfaces 957 of carriage 912; the access confirmation data of ethernet controller 956 and the above-mentioned compressed encoding of connector 929 inputs (after this; this is called as compression access confirmation data) in connector 953; and to passing through holding circuit 952 in proper order; based on the bus B 4 of PCI, bus switch 951 and pci bus B3 decode from the above-mentioned access confirmation data of connector 953.

Now, from the access confirmation data that can send compression with the system management server 701 and the data providing server on the agency 703 of portable special-purpose terminal 910 communications (just, communication is allowed to), a said system management server 701 and a unique cognizance code of data providing server 703 (or agency) are stored.

On the other hand, in the data-carrier store 945 in end host 911, when portable special-purpose terminal 910 was sold or leased, the system management server 701 that can communicate by letter (communication just is allowed to) and the distinctive cognizance code of data providing server 703 (or agency) were recorded.

Therefore, when the decoded and access confirmation data of access confirmation data were generated, host CPU 940 relatively was stored in the cognizance code in the above-mentioned access confirmation data and is recorded in cognizance code in the data-carrier store 945 in advance.

As a result of, if cognizance code relatively is identical, host CPU 940 determines that the communication party of appointment is the communication party of qualified permission, and therefore continues communication.Thereby the user can ask transmitting content data, introduction of advertizer/company or the like.

On the contrary, if cognizance code relatively is different or cognizance code is not stored in the access confirmation data, the communication party of host CPU 940 appointments is the communication parties that are different from permission, and then stops communication by force.Therefore, it can prevent the also illegal use content-data or the like of communicating by letter with portable special-purpose terminal 910 with the communication party that is not allowed to communicate by letter.

In this mode, host CPU 940 can only be communicated by letter with the communication party who provides permission to communicate by letter, through Ethernet (trade mark).As a result of, if various screen datas, advertizer/company introduction data and content choice screen data (after this these are called as the screen data of various compressions) such as compressed encoding, the content-data of the compression that is used for advertisement and is used to obtain is sent out through Ethernet (trade mark) from system management server 701 and the data providing server 703 that is qualified communication party, host CPU 940 is accepted these various data, through the path identical with in case of necessity to they decodings with the access confirmation data process of aforementioned compression.

In the case, when host CPU 940 is accepted the screen data of various compressions, host CPU 940 is decoded them, with then it is sent to timing generator 946, so that based on various screen datas (panel that is used to the advertizer/company of introducing, content choice panel or the like) through timing generator 946 display panel on display part 913.

Communicate by letter permission communication party when communicating through Ethernet (trade mark) with having when host CPU 940, if various data transmit such as content, order is through sub-CPU941 and I ² C bus B 2 provides from operation part 942, produce request msg with therefore host CPU 940 according to request, the request msg of the above-mentioned generation of host CPU 940 compressed encodings sends to qualified communication party to the request msg of the compression that obtains by the path identical with the access request data of aforementioned compression through Ethernet (trade mark).

In the case, in host CPU 940, when selecting to specify the content of expectation acquisition, the user can import the title of expectation content, allocates bar code number to foregoing or the like in advance, through above-mentioned operation part 942.

At this moment, host CPU 940 can obtain to distribute to the image of the bar code of content by camera 925.In the case, according to a predetermined picture recognizer, host CPU 940 can be analyzed from the image of the bar code of camera 925 acquisitions, so that select the content energy of appointment designated.

On the contrary, when the user selects common network as communication line being used to communicate by letter, host CPU 940 compressed encoding access request data and through I ²2 access request data as the compression of the acquisition like this of serial data of C bus B send to sub-CPU941.

Sub-CPU941 has the function as a UART (UART Universal Asynchronous Receiver Transmitter) equipment.Sub-CPU941 the compression access request data that provides from host CPU 940 is provided to parallel data and then from connector 953 it is sent to carriage 912 through holding circuit 952.In above-mentioned carriage 912, from standard combination jack 930 access request data of compression is sent to the communication party through common network, order is through connector 929 and a modem interface 958.

As a result of; if send the access confirmation data of compression from the communication party through common network; order is through modem interface 958 and connector 929; host CPU 940 enters data into the connector 953 from the standard combination jack 930 of carriage 912; be entered into the sub-CPU941 and it converted to serial data and from connector 953 through holding circuit 952 then through I ² C bus B 2 is accepted serial data to decode it.

In addition, in this mode, when using common network, host CPU 940 relatively is stored in the cognizance code and the cognizance code that is recorded in the data-carrier store 945 in the access confirmation data that obtain by the access confirmation data decode to compression.

Have only when cognizance code relatively is consistent, host CPU 940 judges that accessing communication side is the qualified communication party with communication permission, and uses common network to continue communication.

Then, when such as advertizer/company introduction data and content choice screen data and be used for advertisement and the various compressing image datas of the content-data of the compression that is used to obtain when system management server 701 is sent out, with at host CPU 940 under common network and communication party's state of communicating by letter with the permission of communicating by letter, when data providing server 703 is above-mentioned communication parties, host CPU 940 receives these various data to sub-CPU941 from standard combination jack 930, and carries out and the identical processing of above-mentioned situation of using Ethernet (trade mark).

Under host CPU 940 and the communication party's state of communicating by letter with the permission of communicating by letter, through common network, if various request, such as the transmission content, order is through sub-CPU941 and I ² C bus B 2 is given to host CPU 940 from operation part 942, and therefore host CPU 940 produces request msg according to this request, the request msg of the above-mentioned generation of host CPU 940 compressed encodings, and the request msg of the compression that obtains like this is sent to qualified communication party through common network, by a path between sub-CPU941 and the standard combination jack 930.

By the way, in Ethernet (trade mark) and common network, for example, when the content choice panel that is an above-mentioned three-dimension virtual reality spatial image with reference to figure 29-31 was displayed on the display part 913, host CPU 940 was carried out the processing (Figure 28-37) identical with the aforementioned portable special-purpose terminal 303 of the 6th embodiment.

When user's image moves on the content choice panel specified coordinate position (image of the ground floor in the shop and the image of the second layer), host CPU 940 compressed encoding specified coordinate position datas, represent that above-mentioned user images moves to the specified coordinate position and then provides server 703 through the Ethernet (trade mark) of selection simultaneously or the data to data of common network transmission compressed encoding.

At this moment, when data providing server 703 when portable special-purpose terminal 910 receives the specified coordinate position datas, data providing server 703 compressed encodings are by the content-data that is used for advertisement (being business data) of above-mentioned specified coordinate position data appointment, with through Ethernet (trade mark) or common network the content-data of the compression of this acquisition is sent to portable special-purpose terminal 910, this transmit path with the specified coordinate position data of compressed encoding in data stream is identical, according to UDP/IP (User Datagram Protoco (UDP)/Internet protocol).

As a result of, when the content-data of the compression of accepting to send from data providing server 703 that is used for advertisement, host CPU 940 temporarily is stored in it among the ADRAM944.

Host CPU 940 reads the content-data and the decoding of the compression that is used for advertisement from SDRAM944, in the video data and voice data that form the content-data that obtains, host CPU 940 sends video data to timing generator 946, with in D/A 947, voice data is converted to a simulated audio signal and then through headphone amplifier 948 sound signal is sent to headset jack 919.

Therefore, host CPU 940 shows the image that is used for advertisement content based on video data by timing generator 946 and based on the sound of sound signal from the headphone output content that is connected to headset jack 919 on display part 913.Like this, the user can watch content of a part or the like, so that advertisement.

Under this mode, host CPU 940 streamings are reproduced the content-data of the compression that is used for advertisement, and it sends with data stream from system management server 701 and data providing server 703 is qualified communication parties, by using the SDRAM944 as impact damper.

The content choice panel of content-data on display part 913 when expectation, it is a three-dimension virtual reality spatial image, when going up selected appointment, host CPU 940 compressed encodings are represented the content specific data of the content-data of above-mentioned selection appointment, the data to data that then sends compressed encoding provides server 703, Ethernet (trade mark) or common network through selecting simultaneously.

At this moment, when data providing server 703 during from portable special-purpose terminal 910 received content specific datas, what data providing server 703 compressed encodings were obtained sends to portable special-purpose terminal 910 to the content-data of the compression that obtains by the specified content-data of foregoing specific data with through Ethernet (trade mark) or common network, this transmit path with the content specific data of compressed encoding is identical, according to TCP/IP (TCP).

When the content-data of the compression that receives the acquisition that sends from data providing server 7903, host CPU 940 temporarily is stored in it among the SDRAM944, with it is sent in the data-carrier store 945 through memory bus B1, use simultaneously above-mentioned as among the SDRAM944 of impact damper so that record.

In this mode, when host CPU when system management server 701 and data providing server 703 obtains various data such as the content-data of compression, host CPU 940 is as an impact damper with SDRAM944.Therefore, these various data can be downloaded, and prevent the mistake that occurs in handling these various data procedures simultaneously.

In addition, when end host 911 is installed on the carriage 912, host CPU 940 can make user's display part 913 and headset jack 919 or external unit at end host 911, such as a television receiver, on the reproduction operation panel that shows on the display part 913, select arbitrarily, as the destination of the content-data that reproduces.

When the user is reproducing the display part 913 of having selected end host 911 on the operation panel and headset jack 919 destination as the reproduced content-data of content-data, specify an order of display part 913 and headset jack to be presented with selection, according to its (selecting an order and reproduction initiation commands of given content data) the order sub-CPU941 of process and I from operation part 942 ² C bus B 2, host CPU 940 reproduces the content-data of compression and the data that decoding is reproduced from data-carrier store 945, and this is identical with aforesaid situation, and promptly end host 911 is not installed on the carriage 912.Like this, the user can view content by display part 913 and headphone.

On the contrary,, then provide an order selecting designated external equipment, pass through sub-CPU941 and I in proper order according to it from operation part 942 if the user selects the destination of external unit as rendition of content data on reproduction operation panel ²C bus B 2 (use the order of selecting the given content data and reproduce initiation command), host CPU 940 reads the content-data of the compression of appointment from data-carrier store 945 through memory bus B1.

The content-data that host CPU 940 is decoding compressed; with in the video and voice data of the content-data that forms this acquisition; host CPU 940 is transformed into an analog video signal to video data at a D/A converter 959 that is used for video; with then vision signal is sent to carriage 912 and the connector in above-mentioned carriage 912 929 sends to external unit to the vision signals from video output terminals 932 from connector 953 through holding circuit 952.

At this moment; host CPU converts the voice data that forms content-data to a simulated audio signal in D/A converter 947; with then from connector 953 sound signal is sent to carriage 912 through holding circuit 952; through a power amplifier in the above-mentioned carriage 912 sound signal is converted to simulated audio signal of a left side and right two sound channels and then from audio output 933 sound signal sent to external unit.

Therefore, user's energy enjoy content for example by a big screen display and a loudspeaker that has high quality sound, also can be used external unit by not only using end host 911.

And, when terminal is installed on the carriage 912 by body 911, host CPU 940 not only contents processing data is also handled memo data, identical with above-mentioned content-data, so that the user can confirm the content of memorandum, by the display part 911 of end host 911 and one of them of headphone and external unit.

Notice that in the tenth embodiment, host CPU is through a control bus B5 control system storer 943 and data-carrier store 945 with through I ²2 controls of C bus B are used for the D/A 947 and the A/D converter 950 of video and audio frequency.

And, when the transmission requests data of request content data are produced, host CPU 940 storages are by its title, bar code or the like specifies in the content appointed information of the content of the expectation in the above-mentioned transmission requests data, the whether purchased and/or lease of content-data, payment information on purchasing price that is used for content-data and lease expenses (modes of payments is for example passed through Credit Card Payments), user ID or the like.

No matter when data providing server 703 has received above-mentioned transmission requests data from portable special-purpose terminal 910, user profile (user's number of the account) based on the user who asks to transmit content, the price of content-data and lease rent, with agency's Bank Account Number, data providing server 703 is carried out book keeping operation.

As a result of, data providing server 703 produces the accounting information of the sale of related content data and lease and the accounting information of above-mentioned generation is sent to a settlement process server on the Internet 707.In above-mentioned settlement process server, handle to be performed based on the electronic accounting of accounting information.

Therefore, portable special-purpose terminal 910 can make the user obtain content-data at home and be paying of foregoing data and pair lease rent, and need not go to the agency.

According to above-mentioned structure, in this data providing system 900, in portable special-purpose terminal 910, provide to have the character entry key group 914 that ten keys are arranged.Therefore, the user can select to specify the content that will obtain, by allocate the bar code number of content in advance with above-mentioned character entry key group 914 inputs.

And, in this data providing system 900, in portable special-purpose terminal 910, provide camera 925.Therefore, allocating in advance can be obtained by above-mentioned camera 925 to the image of the bar code of content, so that the user can select to specify the content that will obtain.

Therefore, in this data providing system 900, when the content that appointment obtained that the user selects in portable special-purpose terminal 910, the user can be easy to and select to specify the content of expectation, the image by the bar code that Enters Number simply or obtain through camera 925 only, and need not import a plurality of characters, such as title of foregoing or the like.

According to above-mentioned formation, portable special-purpose terminal 910 has been equipped with the character entry key group 914 with ten key apparatus and has used the camera 925 that is used for image recognition.Therefore, in portable special-purpose terminal 910, except the effect that obtains in aforementioned the 9th embodiment, the user can be easily and the content of the appointment expectation selected, by with character entry key group 914 input digits or the image by the bar code that obtains through camera 925 only.Therefore, can realize a data providing system, wherein portable patent terminal provides improved availability and has easier used.

Note, in the aforementioned ten embodiment, in portable special-purpose terminal 910, the host CPU of end host 911 is carried out the processing identical with following part, above-mentioned record controls part 81 with reference to figure 4, reproducing control section 84 and request msg produce part 86, above-mentioned request msg with reference to Figure 11 produces part 241, record controls part 245 and reproducing control section 248, above-mentioned request msg with reference to Figure 25 produces part 270, above-mentioned reproducing control section 342 with reference to Figure 28, and request msg produces part 344 and record controls part 347, above-mentioned operation information judgment part 541 with reference to Figure 38, request msg produces part 542, judgment part 545, record controls part 546 and reproducing control section 548, produce part 630 with above-mentioned request msg, according to the various programs that are stored in advance in the system storage 943 with reference to Figure 45.Yet the invention is not restricted to this, these various processing can be performed, by a program memory medium of these various programs of storage is installed in end host 911.

In the case, be used in the end host 911 of portable interruption 910, installing various programs to carry out aforementioned various processing and to make their executable such program memory mediums that is not limited only to packaged media, can be such as a floppy disk, a CD-ROM or a DVD, but also can be a semiconductor memory, disk or the like, various therein programs can be by temporarily or permanent storage.And, be used for means in the various programs of these program memory medium storages, such as a LAN (Local Area Network), the cable of the Internet and digital satellite broadcasting or wireless communication media can be used, and through storing them such as the various communication interfaces that are a rooter and a modulator-demodular unit.

In the aforementioned ten embodiment, based on cognizance code, portable special-purpose terminal 910 can only communicate with the communication party of the appointment that allows in advance to communicate by letter.Yet the invention is not restricted to this, after the user brings into use portable special-purpose terminal 910, the user can wait with an agency again and sign a contract to obtain a cognizance code unique to this agency, so that the user can communicate with a portable special-purpose terminal and a plurality of agencies etc.Therefore, for example, need can not be used for a plurality of agencies or the like as a public special-purpose terminal at each agency's portable special-purpose terminal 910 of preparation and a portable patent terminal 910.Like this, the availability of portable special-purpose terminal 910 can be further improved.

In the aforementioned ten embodiment, the cell voltage work that is provided by detachable battery parts 926 is provided the end host 911 of portable special-purpose terminal 910.Yet the invention is not restricted to this, the end host 911 of portable special-purpose terminal 910 can rely on tradable primary element group of installation to come work, and perhaps end host 911 can rely on electric battery and the work of primary element group.Therefore, when the user goes out, the primary element group can be easily exchanged, and portable special-purpose terminal 910 can be used for a long time.

And in the aforementioned ten embodiment, data providing server 793 produces accounting informations and carries out the electronic accounting processing based on accounting information in the settlement process server when the each received content transmission requests data of data providing server 703.Yet the invention is not restricted to this, data providing server 703 or system management server 701 can be frequently and the generation accounting information concentrated, for example, each month once, per fortnight once or the like, the perhaps accounting information that when data providing server 703 receives the transmission requests data, can add up at every turn to produce, and regularly in the settlement process server, can carry out settlement process.

(12) the 11 embodiment

Figure 63 has shown the data providing system 1000 of 11 embodiment.Requesting terminal 1002 corresponding to above-mentioned user 3 (requesting terminal of user's use just) with reference to figure 1-3, with one corresponding to above-mentioned portable special-purpose terminal 7A-7N with reference to figure 1-3 only be used to act on behalf of 4A-4N's and only visit data the portable special-purpose terminal 1003 of server 1001 is provided, be connected to corresponding to the above-mentioned data providing server of acting on behalf of 4A-4N 1001 through the Internet (not shown) with reference to figure 1-3.

Data providing server 1001 has one and is used for customer data base 1010 and content data base 1011 that is used to store many content-datas and content choice screen data that storing user's registered information and user register screen data.

When the register requirement data of user of request registration from the requesting terminal 1002 when being sent out, data providing server 1001 receives it by a receiving unit 1012 and is input to more in the new portion 1013, from customer data base 1010, read the user by above-mentioned more new portion 1013 based on the register requirement data and register screen data, and send part 1014 from one and the above-mentioned user who reads is registered screen data send to requesting terminal 1002.

As a result of, when the user registers the user profile imported on the panel by from the requesting terminal 1002 when sending the user who registers screen data based on the user, data providing server 1001 receives it by receiving unit 1012 and is input to more in the new portion 1013, distribute a user ID it to be added in the user profile to the user of request registration with by above-mentioned more new portion 1013, with in customer data base 1010 as user's registration information storage they so that the registered user.

In the case, when by new portion 1013 registered users more, data providing server 1001 produces the registration that comprises user ID and finishes data and it is sent to requesting terminal 1002 from sending part 1014.

In this mode, data providing server 1001 through the requesting terminal 1002 notify the user finish the registration and user ID.

When the transmission requests data of request transmitting content data from the requesting terminal 1002 when being sent out, data providing server 1001 receives it by receiving unit 1012 and is input in the search part 1015.

Based on the transmission requests data, data providing server 1001 is selected screen data by search part 1015 reading of content from content data base 1011, and from sending part 1014 the above-mentioned content choice screen data that reads is sent to requesting terminal 1002.

As a result of, when content-based selection screen data user in input predetermined information on the content choice panel and the tentation data of representing above-mentioned predetermined information from the requesting terminal 1002 when being sent out, data providing server 1001 receives it by receiving unit 1012 and is input in the search part 1015.

Based on tentation data, data providing server 1001 reads content-data by the tentation data appointment by search part 1015 from content data base 1011, send to a portable special-purpose terminal (not shown) with the above-mentioned content-data that reads that is used to write down from a special-purpose terminal (not shown) handle, directly be connected to above-mentioned special-purpose terminal through cable or the like, before it is delivered to the user.

Under this mode, data providing server 1001 accept that from the user one buys or lease content-data and portable special-purpose terminal 1003 prior predetermined and by record will be purchased or the foregoing data of leasing to will by prepare them in the portable special-purpose terminal 1003 buying or lease.Like this, when the user comes that above-mentioned data providing server 1001 has been installed when acting on behalf of, give the portable special-purpose terminal of user so that sell and lease.

Then, (buy or lease) when the portable special-purpose terminal 1003 of buying or leasing from the user through the Internet sends the transmission requests data that are used for content-data, data providing server 1001 receives it and is input to by receiving unit 1012 and searches in the part 1015.

At this moment, pass through search part 1015 from content data base 1011 reading of content selection screen data with from sending the portable special-purpose terminal 1003 that part 1014 sends to the above-mentioned content choice screen data that reads the user based on transmission requests data data providing server 1001.

As a result of, when the content specific data of content-data appointed information of importing on the content choice panel of user at content-based selection screen data and the above-mentioned appointed information of expression from the requesting terminal 1003 when being sent out, data providing server 1001 receives it by receiving unit 1012 and is input in the search part 1015.

Content-based specific data, data providing server 1001 reads the content-data of appointment and from sending part 1014 the above-mentioned content-data that reads is sent to portable special-purpose terminal so that record according to TCP/IP (TCP) by search part 1015 from content data base 1011.

In this mode, the content-data that uses portable special-purpose terminal 1003 data providing servers 1001 can sell and lease expectation is given the user.

On the other hand, if the user is through user's register requirement of an operation part 1020 inputs, requesting terminal 1002 produces part 1021 by a request msg and produces the register requirement data of expression register requirement and from a transmission part 1022 it is sent to data providing server 1001.

As a result of, when requesting terminal 1002 by a receiving unit 1023 when data providing server 1001 receives users and registers screen data, requesting terminal 1002 sends to a display part 1025 to it from a display control section 1024, shows that on above-mentioned display part 1025 user registers panel so that register screen data based on the user.

Then, the user registers the user and imports user profile on the panel by operating this operation part 1020, requesting terminal 1002 produces part 1021 by request msg and produces the user profile data, register with from transmission part 1022 it being sent to data providing server 1001 and making data providing server 1001 carry out users.

In the case, when finishing data as the result's of user registration registration by when data providing server 1001 sends, requesting terminal 1002 receives it by receiving unit 1023, with then it is sent to display part 1025 and has finished user's registration and user ID to notify the user from display control section 1024, through above-mentioned display part 1025.

And, as user during through operation part 1020 input content-data transmission requests, requesting terminal 1002 produces the transmission requests data that part 1021 produces the expression transmission requests by request msg, and from sending part 1022 the transmission requests data of above-mentioned generation is sent to data providing server 1001.

As a result of, when requesting terminal 1002 is passed through receiving unit 1023 from data providing server 1001 received contents selection screen data, requesting terminal 1002 is sent to display part 1025 to it from display control section 1024, so that content-based selection screen data shows a content choice panel on above-mentioned display part 1025.

Then, when the user imported predetermined information by this operation part 1020 of operation on the content choice panel, requesting terminal 1002 produced part 1021 by request msg and produces tentation data and from sending part 1022 it is sent to data providing server 1001.Therefore, the user finish be used to buy or lease content-data and portable special-purpose terminal 1003 shift to an earlier date predetermined.

One say in passing, reproduce order if enter one through an operation part 1041, under content-data has been recorded in situation in the internal record medium 1040, the user buys or the portable special-purpose terminal 1003 of lease passes through a reproducing control section 1042 rendition of content data from recording medium 1040, this content-data is that the user buys in advance or leases, and the content-data of transmission and above-mentioned reproduction is to comprising a display control section, a display part, a reproducing part 1043 of loudspeaker or the like is so that the user can enjoy content.

When the user when operation part 1041 enters a content-data transmission requests, portable special-purpose terminal 1003 produces the transmission requests data that part 1044 produces this transmission requests of expression by a request msg, and from a transmission part 1045 it is sent to data providing server 1001.

As a result of, when portable special-purpose terminal 1003 passed through a receiving unit 1046 from data providing server 1001 received contents selection screen data, portable special-purpose terminal 1003 was sent to reproducing part 1043 to it so that content-based selection screen data shows a content choice panel.

Then, when importing the content appointed information on the content choice panel according to operating in of operation part 1041, portable special-purpose terminal 1003 produces part 1044 by request msg and produces the content specific data of expression appointed information and from sending part 1045 it is sent to data providing server 1001.

Therefore, portable special-purpose terminal 1003 is recorded in it on the recording medium 1040 from data providing server 1001 received content data with by record controls part 1047 by receiving unit 1046.

Under this mode, portable special-purpose terminal 1003 can obtain (buying or lease) content-data and can reproduce it from recording medium 1040 from data providing server 1001 through the Internet, and this is with identical by being scheduled to obtain aforesaid content-data in advance.

One say in passing, when passing through the many content-datas generations of acquisition content data base 1011 from a content server (not shown), this content server is the supplier of a content-data, and corresponding to above-mentioned system management website with reference to figure 1-3, data providing server 1001 obtains the developing instrument of an appointment to form a content choice panel from the foregoing server.

Data providing server 1001 is represented an agency's inside, by 3-D view (after this, these are by the special three-dimension virtual reality spatial image that is called), produce the content choice screen data by above-mentioned image by using developing instrument, so that user's energy chosen content data, select packaged media by above-mentioned three-dimension virtual reality spatial image from a shelf in the neutralization of agency's shop as actual the going around of user, and the content choice screen data of the above-mentioned generation of storage in content data base 1011.

In the case, data providing server 1001 produces the content choice screen data, by using the three-dimension virtual reality spatial image, the shelf in reproduction agency's strictly according to the facts the shop almost, checkout counter, stair position, the arrangement of the packaged media in above-mentioned shelf, or the like.

In data providing server 1001, be stored in the content data base 1011 with the identical content-data of content-data in actual many packaged media of being sold and leasing in the agency, corresponding to the three-dimension virtual reality spatial image that forms the content choice screen data.

And, data providing server 1001 frequent or select screen data in irregular update content, by with following time synchronized, when new packaged media be placed on the shelf among the agency time (just, obtain the time of new content-data from content server), time of being transformed again or the like maybe when agency's inside.

Therefore, by chosen content data on the content choice panel, it is the same with user's actual selection packaged media in agency shop that data providing server 1001 is given user's sensation.

In fact, shown in Figure 64, the content choice screen data of forming by a plurality of view data, the selection of the content-data that being used to of one of them two dimensional image confirms that the user selects confirms that image 1055 is added to the three-dimension virtual reality spatial image, act on behalf of the appearance images 1050 in the shop of outward appearance (inlet) such as expression, the image 1051 of the ground floor that the expression shop is every layer and the image 1052 of the second layer, by amplify a plurality of shelfs and placed shelf image 1053 that packaged media represents and backbone that shows the amplification of packaged media on the shelf by the type in the shop on it so as the user can the chosen content data content choice image 1054.

In the case, in the external image in shop 1050, provide one to enter button 1060 and be shown to ground floor image 1051 to enter the shop and to switch.

In ground floor image 1051 and second layer image 1052, switch and be shown to as the second layer image 1052 of other layer or the movable button 1061 and 1062 of ground floor image 1051, be arranged in ground floor image 1051 and second layer image 1052 image in order to the shelf of selecting each type and switch and be shown to the shelf selector button 1063 of shelf image 1053, and provide and the content-data that the user selects to buy or lease after, be shown to the checkout counter button 1064 of selecting affirmation image 1055 in order to switching.

In the image 1053 of shelf, provide one according to the above-mentioned details button 1065 that is shown to content choice image 1054 by packaged media with switching by Japanese alphabet classification.

Image 1050 in the outside in shop, ground floor image 1051 in the shop, in the image 1052 and content choice image 1054 of the second layer, expression user's a people's a image 1066 (after this this is called as user's image) and a salesman's of expression a people's image 1067 (after this this is called as salesman's image) is shown in the shop.By moving above-mentioned user images 1066, in the shop, walk and enter on the button 1060 as his reality by it is overlapped, on the movable button 1061 and 1062, shelf selector button 1063, check-out counter button 1064, backbone of packaged media in content choice image 1054 or the like, or near it to they and (click) of selecting appointment these buttons arbitrarily, the user can import the specified command of allocating above-mentioned button image in advance.

In addition, shelf image in the shop 1053 and select to confirm in the image 1055, the cursor of counter-rotating by respectively with details button 1065, ACK button 1068, cancel button 1069 or the like (not shown) is overlapping and be shown.By one in appointment (click) any of these button that moves above-mentioned cursor and selection, the user can be input to the order of distributing to above-mentioned button.

Particularly, received the portable special-purpose terminal 1003 of content choice view data, at first selected the external image 1050 in the shop of panel by reproducing part 1043 displaying contents.If the user is by operating this operation part 1041 mobile subscriber's image 1066 and select to specify and enter button 1060 in shop external image 1050, portable special-purpose terminal 1003 shows the image 1051 of ground floor in the shops and replaces the external image 1050 in shop.

If the user is by this operation part 1041 of operation mobile subscriber's image 1066 and appointment movable button 1061 of selecting in the ground floor image 1051 in the shop, portable special-purpose terminal 1003 shows in the shops second layer image 1052 and replaces above-mentioned ground floor image 1051 in the shop.

Under this mode, if the user is by this operation part 1041 of operation mobile subscriber's image and select to specify one of them of shelf selector button 1063 in shop ground floor image 1051 or shop second layer image 1052, portable special-purpose terminal 1003 shows shelf image 1053 in the shop, corresponding to the shelf selector button 1063 of the appointment of above-mentioned selection, to replace shop ground floor image 1051 or shop second layer image 1052.

If the user is by this operation part 1041 of operation moving cursor and select to specify a details button 1065 on shelf image 1053, portable special-purpose terminal 1003 shows that a content choice image 1054 corresponding to this button is to replace above-mentioned shelf image 1053.

By operating this operation part 1041, the user is mobile subscriber's image 1066 in content choice image 1054, and select after the content-data of appointment as a packaged media, if the appointment that the user selects movable button 1061 or 1062, portable special-purpose terminal 1003 shows second layer image 1052 in shop ground floor image 1051 or the shop once more and replaces above-mentioned content choice image 1054.

Under this mode, for example, selected to specify the content-data of expectation the user after, if checkout counter has been specified in user mobile subscriber's image 1066 and selection in the image 1052 of the shop second layer, portable special-purpose terminal 1003 shows to be selected to confirm images 1055 and replace above-mentioned shop second layer image 1052.

Now, in selecting affirmation image 1055, the title of the content-data that the user selects, user's title, user ID, password or the like is shown.Come moving cursor by operating this operation part 1041, the user can import the lease term or the purchase of content-data.If the user imports above-mentioned lease term or purchase, thereby portable special-purpose terminal 1003 shows an expense of the lease or the purchase that are used for content-data.

If the user by this operation part 1041 of operation in appointment that select to confirm moving cursor and selection on the image 1055 ACK button 1068, portable special-purpose terminal 1003 produces part 1044 by request msg, selecting to confirm that by using information in the image 1055 is as appointed information, produce the content specific data and the content specific data of above-mentioned generation is sent to data providing server 1001 from sending part 1045.Therefore, the user can obtain the content-data of user's appointment.

On the contrary, if the user select to confirm on the image 1055 moving cursor and is selecting to specify cancel button 1069 that portable special-purpose terminal 1003 for example shows shop ground floor image 1051 and replaces above-mentioned selection to confirm image 1055 by this operation part 1041 of operation.Therefore, user's chosen content data once more.

The data volume of in the case, such content choice screen data is sizable.Therefore, when data providing server 1001 when portable special-purpose terminal 1003 receives the transmission requests data, the data that data providing server 1001 at first sends shop external image 1050 to above-mentioned portable special-purpose terminal 1003 as the content choice screen data.Then, when the appointment of selecting on above-mentioned shop external image 1050 as the user enters button 1060, data providing server 1001 reception notifications and the data of the image 1051 of shop ground floor are sent to portable special-purpose terminal 1003.Under this mode, data providing server 1001 receives a notice and sends corresponding view data to portable special-purpose terminal 1003, at every turn, portable special-purpose terminal 1003 is by entering button 1060, when movable button 1061 and 1062 or the like designated conversion are shown to another image, on each image, form the content choice screen data.

In addition, shown in Figure 65 (A) and 65 (B), in ground floor image 1051 and second layer image 1052, the front of Fen Lei shelf is provided with an advertisement viewing area 1080 respectively by type, can not see it by child user on image.

And in the advertisement viewing area 1080 of each shelf front, one (agency recommends in other words) being used for every type advertisement content data selected by the agency is assigned to corresponding shelf.

When the user by this operation part 1041 of operation in ground floor image 1051 or second layer image 1052 during the advertisement viewing area 1080 of mobile subscriber's image 1066 in each shelf front, portable special-purpose terminal 1003 by request msg produce part 1044 produce expression comprise above-mentioned user images 1066 advertisement viewing area 1080 type ad-request data and from sending part 1045 it is sent to data providing server 1001.

At this moment, data providing server 1001 passes through receiving unit 1012 from portable special-purpose terminal 1003 type of receipt ad-request data, and is input in the search part 1015.

Data providing server 1001 reads a predetermined portions (only with a part of reproducing in several seconds) of the content-data that is assigned to advertisement viewing area 1080 by retrieving portion 1015, and it is by from sending part 1014 it being sent to portable special-purpose terminal 1003 with data stream as the type ad-request data representation of business data with according to UDP/IP (User Datagram Protoco (UDP)/Internet protocol).

Portable special-purpose terminal 1003 receives business data by receiving unit 1046 from data providing server 1001, it is sent to reproducing part 1043, temporarily it was recorded in by above-mentioned reproducing part 1043 being used to of providing and cushions the recording medium of appointment and reproduce business data and export reproduced business data to a display part and a loudspeaker from recording medium.

As user when mobile subscriber's image 1066 is to every type shelf front in ground floor image 1051 or second layer image 1052, portable special-purpose terminal 1003 reproduces with data stream and belongs to the type of distributing to above-mentioned shelf, continues several seconds content.Like this, the user watches the content that the agency recommends.

Here, when portable special-purpose terminal 1003 obtains video such as a film based on business data (after this this is called as commercial video), by reproducing part 1043, portable special-purpose terminal 1003 by on the part of ground floor image 1051 or second layer image 1052 overlapping it show commercial video.

At this moment, the user can mobile subscriber's image 1066 in ground floor image 1051 and second layer image 1052.Before the commercial video that sets in advance that showed with several seconds was done, if the user leaves user images 1066 from above-mentioned advertisement viewing area 1080, portable special-purpose terminal 1003 was finished the demonstration of above-mentioned commercial video simultaneously.

In the case, when portable special-purpose terminal 1003 obtains sound (after this this is called as commercial sound), the user can mobile subscriber's image 1066 in ground floor image 1051 and second layer image 1052 based on business data.Before the commercial sound that presets with output in several seconds was done, if the user leaves user images 1066 from advertisement viewing area 1080, portable special-purpose terminal was finished the output of above-mentioned commercial sound on that time.

In portable special-purpose terminal 1003, wish to watch the user of certain type content the user to be rested in the advertisement viewing area in ground floor image 1051 and the second layer image 1052 by operating this operation part 1041.Therefore, the user can watch the above-mentioned lasting several seconds content that presets.

On the contrary, in portable special-purpose terminal 1003, by operating this operation part 1041, if do not wish to watch user's mobile subscriber's image in ground floor image 1051 and second layer image 1052 of certain type content, by avoiding advertisement viewing area 1080, the user can avoid watching foregoing.And the user makes user images 1066 enter advertisement viewing area 1080, and portable special-purpose terminal 1003 makes above-mentioned user images 1066 leave advertisement viewing area 1080 fast.Therefore, the user can avoid watching foregoing.

Shown in Figure 66, in shelf image 1053, provide the button 1081 of an amplification for each framework, wherein packaged media has been classified by Japanese alphabet.

If the user is by the button 1081 of this operation part 1041 of operation amplification of appointment (click) of moving cursor and selection on shelf image 1053, the commercial content specify image 1082 that portable special-purpose terminal 1003 is accepted from data providing server 1001, it forms a content choice panel and corresponding to the large buttons 1081 of selecting appointment with show that it is to replace shelf image 1053.

In the case, commercial content specify image 1082 shows, for example, presses tabulation and cursor of the artist name of Japanese alphabet classification, the alphabetical (not shown) of the artist name that pointing to reverses shows.The agency selects, and to be used for each of advertisement artistical, such as a new song or a hit songs, (just the agency recommends) of content-data be assigned on each artistical name.

Therefore, when the user when operating this operation part 1041 appointment of moving cursor and selection wished by artistical name of advertisement on commercial content specify image 1082, portable special-purpose terminal 1003 produces part 1044 by request msg and produces the personal advertisement request msg of each artist name of representing above-mentioned selection appointment and from sending part 1045 it is sent to data providing server 1001.

At this moment, data providing server 1001 receives the personal advertisement request msg by receiving unit 1012 from portable special-purpose terminal 1003, and is input in the search part 1015.

Data providing server 1001 reads a predetermined portions (only several seconds parts are reproducible) of the content-data that is assigned to artist name by search part 1015, by what represent, and the above-mentioned business data that reads is sent to portable special-purpose terminal 1003 with data stream from sending part 1014 according to UDP/IP as the personal advertisement request msg of business data.

Portable special-purpose terminal 1003 receives business data and it is sent to reproducing part 1043 from data providing server 1001 by receiving unit 1046, temporary transient it is recorded in is used to cushion the recording medium of above-mentioned reproducing part 1043 and reproduces business data and it is outputed to display part and loudspeaker from this recording medium.

Therefore, based on continuing several seconds, with data stream (for example, music video) business data of Zai Xianing, portable special-purpose terminal 1003 shows the video 1083 that is used for advertisement, replacing commercial content specify image 1082, with based on the above-mentioned business data output music that be used for advertisement identical with the video duration that is used for advertisement.Like this, the user can watch the artistical new song of expectation, hit songs or the like, and they are that the agency recommends.

In the case, when the video that is used for advertisement was done, portable special-purpose terminal 1003 showed commercial content specify image 1082 by reproducing part 1043 once more.

In this commercial content specify image 1082, provide a shelf button 1084.

When shelf button 1084 of appointment that the user selects during moving cursor and by this operation part 1041 of operation on commercial content specify image 1082, the image 1053 that portable special-purpose terminal 1003 shows corresponding to the shelf of this button substitutes above-mentioned commercial content specify image 1082.

Therefore, can select to specify an artist with portable special-purpose terminal 1003 users, the user thinks to watch once more its advertisement, has in fact watched the artistical new song of above-mentioned selection appointment the user, after hit songs or the like, the user can select to specify the content-data of buying or leasing.

Under this mode, in portable special-purpose terminal 1003, when the user in by the ground floor image 1051 of three-dimension virtual reality space representation and second layer image 1052 during mobile subscriber's image 1066, the user can obtain a film, a book, recreation or the like is as a predetermined portions of the content-data of business data, and these films of watching several seconds, books, recreation or the like, this is identical with aforesaid situation, and promptly the user watches new song of an artistical part and hit songs.

Notice that in the 11 above-mentioned embodiment, the content choice screen data is divided into each view data to data providing server 1001 and order sends to portable special-purpose terminal 1003 to them, and also send business data with the form of data stream.Therefore, the capacity of recording medium 1040 can be avoided becoming very big in above-mentioned portable special-purpose terminal 1003.

When portable special-purpose terminal 1003 was accepted business data, based on above-mentioned business data, by the execution processing that comes out gradually, portable special-purpose terminal 1003 began to reproduce video that is used for advertisement and the sound that is used for advertisement, and fades out the reproduction of finishing dealing with by execution.

Therefore, in portable special-purpose terminal 1003, eyes that the content that the agency recommends can be by above-mentioned user and ear are soft is shown to the user, rather than sends with big volume and high brightness suddenly.Meanwhile, when the user in ground floor image 1051 and second layer image 1052 on a plurality of advertisements viewing area 1080 during mobile subscriber's image 1066, the foregoing that the agency recommends can be displayed to the user, clearly illustrates at interval with the music that is used for advertisement by the video that is used for advertisement at successively reproducing.

In the case, when reproducing business data with data stream, the position of portable special-purpose terminal 1003 monitoring user image 1066 in ground floor image 1051 and second layer image 1052, come out gradually processing and fade out processing with video that is used for advertisement and the sound that is used for advertisement are carried out, by being used for the software of being scheduled to that video/audio is handled, according to the result of above-mentioned supervision and the data volume of business data.

In portable special-purpose terminal 1003, be used for the coming out gradually of sound that software that video/audio handles is used for the video of advertisement and is used for advertisement by use and handle and fade out processing and can easily be carried out.

And, when data providing server 1001 from the requesting terminal 1002 when receiving the transmission requests data, data providing server 1001 sends the content choice screen data of the data that comprise above-mentioned each image with reference to Figure 64 and 66 to above-mentioned requesting terminal 1002.

Therefore, in data providing server 1001, when the user was scheduled in advance buy with requesting terminal 1002 or leases content-data, the content that the agency recommends can be displayed to this user.

Now, a content providing processing process of describing by the use content choice screen data of data providing server 1001 in the data providing system 1000 and portable special-purpose terminal 1003 will be concentrated.Shown in Figure 67 (A), at first, portable special-purpose terminal 1003 enters program RT40 from the beginning step, and advances to step SP501.

In step SP501, portable special-purpose terminal 1003 waits for that the user is by transmission requests of these operation part 1041 inputs of operation.When above-mentioned transmission requests was transfused to, portable special-purpose terminal 1003 advanced to step SP502.

In step SP502, portable special-purpose terminal 1003 produces part 1044 generation transmission requests data by request msg and it is sent to data providing server 1001 and advance to step SP503 from sending part 1045.

Now, shown in Figure 67 (B), data providing server 1001 enters into program RT41 and advances to step SP511 from the beginning step.In step SP511, data providing server 1001 is waited for the time of update content selection screen data.When arrived update time, data providing server 1001 advanced to step SP512 and selects screen data and advance to step SP513 with update content.

In step SP513, data providing server 1001 is waited for the transmission requests data that send from portable special-purpose terminal 1003.When data providing server 1001 receives the transmission requests data by receiving unit 1012, data providing server 1001 advances to step SP514 and selects screen data by search part 1015 from content data base 1011 reading of content, and it is sent to portable special-purpose terminal 1003 and advances to step SP515 from sending part 1014.

At this moment, in step SP503, portable special-purpose terminal 1003 is waited for the content choice screen data that sends from data providing server 1001.When portable special-purpose terminal 1003 is selected screen data by receiving unit 1046 received contents, portable special-purpose terminal 1003 sends to reproducing part 1043 to the content choice screen data so that show the external image 1050 in the shop that is the content choice panel, and advances to step SP504.

In step SP504, portable special-purpose terminal 1003 a beginnings subroutine described later.When the user's who passes through operation part 1041 operation, when on each image that forms the content choice panel, importing appointed information, see step SP505 before the portable special-purpose terminal 1003.

In step SP504, portable special-purpose terminal 1003 produces part 1044 generation content specific datas by request msg and from sending part 1045 it is sent to data providing server 1001 and advances to step SP506.

At this moment, at step SP515, data providing server 1001 a beginnings subroutine described later.Data providing server 1001 by search part 1015 from content data base 1011 suitable read each view data of forming content choice screen data and business data and from sending part 1014 and it being sent to portable special-purpose terminal 1003.Then, when data providing server 1001 during from above-mentioned portable special-purpose terminal 1003 received content specific datas, data providing server 1001 advances to step SP516.

In step SP516, content-based specific data, data providing server 1001 is by search part 1015 searching for content data storehouses 1011 and advance to step SP517.

In step SP517, data providing server 1001 sends the content-data that reads from content data base 1011, from sending part 1014 to portable special-purpose terminal 1003 with then advance to step SP518 and finish above-mentioned processing by data providing server 1001.

On the other hand, in step SP506, portable special-purpose terminal 1003 is waited for the content-data that sends from data providing server 1001.When portable special-purpose terminal 1003 received the foregoing data, portable special-purpose terminal 1003 advanced to step SP507 so that by record controls part 1047 recorded content data on recording medium 1040.Then, portable special-purpose terminal 1003 advances to step SP508 to finish above-mentioned processing by portable special-purpose terminal 1003.

Like this, data providing server 1001 usefulness content choice screen datas have been finished all content providing processing processes.

In the case, shown in Figure 68 (A), subroutine that portable special-purpose terminal 1003 begins in step SP504 and advance to step SP521.In above-mentioned steps SP521 and next step SP522, portable special-purpose terminal 1003 is waited for an image specified command of importing on each image, image 1050 such as the outside, shop, formation is selected panel by reproducing part 1043 content displayed, this be according to the operation of operation part 1041 in conjunction with reference Figure 64 and 66 described (just, selection has been specified and has been entered shop button 1060 or the like), and on above-mentioned image, enter an ad-request (image 1051 of shop ground floor or the like).

In step SP521, when the user enters shop button 1060 or the like by operating this operation part 1041 mobile subscriber's image 1066 in shop external image 1050 with selecting to specify, and during the input picture specified command, portable special-purpose terminal 1003 advances to step SP523 to produce the image request data that part 1044 produces an image specified command of expression by request msg, this order has been allocated in advance the button of above-mentioned selection appointment, with from sending part 1045 it is sent to data providing server 1001 and advances to step SP524.

At this moment, shown in Figure 68 (B), data providing server 1001 begins a subroutine among the step SP515 and advances to step SP541.In above-mentioned steps SP541 and next step SP542, data providing server 1001 is waited for the image request data, and type ad-request data or personal advertisement request msg are sent from portable special-purpose terminal 1003.In step SP541, when data providing server 1001 by receiving unit 1012 when portable special-purpose terminal 1003 receives the image request data, it advances to step SP543.

In step SP543, data providing server 1001 based on the image request data by search part 1015 searching for content data storehouses 1011 with read image data specified, and it is sent to portable special-purpose terminal 1003 and advances to step SP544 from sending part 1014.

At this moment, in step SP524, portable special-purpose terminal 1003 is waited for the view data that sends from data providing server 1001.When portable special-purpose terminal 1003 received view data by receiving unit 1046, portable special-purpose terminal 1003 advanced to step SP525.

In step SP525, the view data that portable special-purpose terminal 1003 transmissions receive is to reproducing part 1043 so that based on a view data new images of demonstration that receives and replace current content displayed to select the image of panel.Then, portable special-purpose terminal 1003 advances to step SP526 to determine whether selecting to confirm that ACK button 1068 has been specified in selection on the image 1055.

The result who obtains to negate in this step SP526 means that also passing through reproducing part 1043 demonstrations selects to confirm image 1055, although perhaps above-mentioned selection confirms that image 1055 has been shown, ACK button 1068 does not have selected appointment because it be in that input specify to be bought or the lease content-data during.At this moment, portable special-purpose terminal 1003 turns back to step SP521.

In step SP522, if the user arrives advertisement viewing area 1080 by operating operation part 1041 mobile subscriber's in shop ground floor image 1051 or second layer image image 1066, then portable special-purpose terminal 1003 advances to step SP527 and produces the type ad-request data of the advertisement viewing area 1080 of representing that user images 1066 enters so that produce part 1044 by request msg, with from sending part 1045 it is sent to data providing server 1001, and advance to step SP528.

And, in step SP522, when the user passes through artistical name of appointment that operating operation part 1041 is selected on commercial content specify image 1082, title of content or the like, be that the user wants to see its advertisement, then portable special-purpose terminal 1003 produces part 1044 by request msg and produces the personal advertisement request msg, the artistical name of representing above-mentioned selection appointment, title of content or the like, with from sending part 1045 it is sent to data providing server 1001, and then advance to step SP528.

At this moment, in step SP542, data providing server 1001 is waited for type ad-request data or the personal advertisement request msg that sends from portable special-purpose terminal 1003.When data providing server 1001 had received type ad-request data or personal advertisement request msg by receiving unit 1012, data providing server 1001 advanced to step SP545.

In step SP545, based on type ad-request data or personal advertisement request msg, data providing server 1001 sends to portable special-purpose terminal 1003 to it by search part 1015 searching for content data storehouses 1011 with from sending part 1014, and advances to step SP544.

In step SP544, data providing server 1001 determines whether that data providing server 1001 has received the content specific data from portable special-purpose terminal 1003, and order repetitive cycling treatment step SP541-SP542-SP543-SP544-SP545, till the received content specific data, with transmission view data and business data, according to the image request data, from the type ad-request data and the personal advertisement request msg of portable special-purpose terminal 1003 transmissions.

Then, in step SP544, when data providing server 1001 received content specific datas, data providing server 1001 leaves this subroutine and advances to above-mentioned step SP516 with reference to the processing procedure in the data providing server 1001 of Figure 67 (B).

On the other hand, in step SP528, portable special-purpose terminal 1003 is waited for the business data that sends from data providing server 1001.When portable special-purpose terminal 1003 received business data by receiving unit 1046, portable special-purpose terminal 1003 advanced to step SP529 to transmit business data to reproducing part 1043.Like this, watch a part of content and foregoing to be given the user based on the business data user by advertisement.Then, portable special-purpose terminal 1003 advances to step SP526.

Up to obtain a positive result in step SP526, portable special-purpose terminal 1003 turns back to step SP521 and order repeats above-mentioned circular treatment step SP521-SP522-SP523-SP524-SP525-SP526-SP527-SP528-SP529.Like this, portable special-purpose terminal 1003 selects each image of panel to make the user select the content-data of expecting by displaying contents, simultaneously the demonstration of switching the hybrid ad content by reproducing part 1043.

Then, in step SP526, when confirming to confirm to have selected to have specified ACK button 1068 on the image 1055 in the selection of content choice panel, portable special-purpose terminal 1003 leaves this subroutine and advances to step SP505 in the processing procedure of above-mentioned portable special-purpose terminal 1003 with reference to Figure 67 (A).

According to above-mentioned structure, in this data providing system 1000, when data providing server 1001 when portable special-purpose terminal 1003 receives the transmission requests data, has the three-dimension virtual reality spatial image for sending in response to this data providing server 1001, reproduction is as the inside of the agency shop of diagram image, the content choice screen data to above-mentioned portable special-purpose terminal 1003.

In this data providing system 1000, by operating operation part 1041, if user mobile subscriber's in the ground floor image 1051 of content-based selection screen data or second layer image 1052 image 1066 is to advertisement viewing area 1080, then portable special-purpose terminal 1003 transmission types ad datas are to data providing server 1001.

As a result of, in this data providing system 1000, be assigned to by a specified portions of the content-data of the advertisement viewing area 1080 of type ad-request data representation and be sent to portable special-purpose terminal 1003 as business data from data providing server 1001.In portable special-purpose terminal 1003, business data is reproduced with the form of stream, so that the user watches the partial content as advertisement.

Like this, in this data providing system 1000, the header list of obtainable content-data is not to be shown to the user who uses portable special-purpose terminal 1003 simply.But the user can actually watch or listen to a part of content.

Therefore, in data providing system 1000, before obtaining content, content-based data user can confirm the content of content and can accurately judge whether content meet his/her taste.

Then, in this data providing system 1000, be used for the three-dimension virtual reality spatial image of chosen content, when 1066 to one of the image of user by the mobile subscriber by type during the front of the shelfs of classification, portable special-purpose terminal 1003 is watched the user to belong to a part of content as advertisement of this shelf type.Therefore, the user can select packaged media to confirm the content of content simultaneously, as user's reality in agency shop.Like this, the user can chosen content while enjoy content data.

In the case, in this data providing system 1000, even user mobile subscriber's in the three-dimension virtual reality spatial image image 1066, if the user moves the advertisement viewing area 1080 that above-mentioned user's image 1066 is walked around a shelf front, portable special-purpose terminal 1003 does not reproduce business data with data stream.Even arrive advertisement viewing area 1080 with user mobile subscriber's image 1066, if if the user moves the outside of above-mentioned user's image 1066 to advertisement viewing area 1080 immediately, portable special-purpose terminal 1003 stops to reproduce business data with data stream.

Therefore, in this data providing system 1000, it can prevent from not want that the user who sees ad content is difficult to chosen content data easily, and this is because the interruption of ad content.

And, in this data providing system 1000, by operating this operation part 1041 on the commercial content specify image 1082 that forms a content choice panel, if the artistical name of the ad content seen is wanted in the appointment that the user selects, title of content-data or the like, then portable special-purpose terminal 1003 sends the personal advertisement request msg to data providing server 1001.

As a result of, in this data providing system 1000, allocate artist name in advance by what the personal advertisement request msg was represented, a predetermined portions of the content of content-data title or the like is used as business data from data providing server 1001 and sends to portable special-purpose terminal 1003.In portable special-purpose terminal 1003, reproduced and user watches partial content as advertisement to business data with data stream.

Therefore, in this data providing system 1000, classified content is not unilateral to give the user from data providing server 1001 advertisements by type.The user can be actual hear and watch by showing a part of content as user's request of advertisement.

Therefore, in this data providing system 1000, before obtaining content-data, can also confirm the content of content based on the content-data user of user's request.

According to above-mentioned configuration, comprise that the content choice screen data of three-dimension virtual reality spatial image is sent to portable special-purpose terminal 1003 from data providing server 1001.1066 to any predetermined zone of image as the user mobile subscriber, in the three-dimension virtual reality spatial image in above-mentioned portable special-purpose terminal 1003, corresponding to presumptive area is that the business data of a part of content-data is sent to portable special-purpose terminal 1003 so that reproduce it with data stream from above-mentioned data providing server 1001.Therefore, the user can actually hear and watch partial content also can confirm the content of foregoing.As a result of, the user can accurately judge content whether meet its/her oneself taste.Like this, the user easily a data providing system of chosen content data can be implemented.

In portable special-purpose terminal 1003, if the user is forming the content-data of selecting to specify expectation on the commercial content specify image 1082 of a content choice panel, be to select the business data of a part of the content-data of appointment to be sent to portable special-purpose terminal 1003 so that reproduce it with data stream from data providing server 1001.Therefore, the user can be actual hears and watches a part of content that the user asks and the content that can confirm foregoing.Like this, the user extremely easily a data providing system of chosen content data can be implemented.

Note, in aforementioned the 11 embodiment, when business data is reproduced with data stream, is used for the video of advertisement and sound and is subjected to coming out gradually and handles and fade out processing.Yet the invention is not restricted to this, when business data is reproduced with data stream, is used for the reproduction that the video of advertisement and sound can be fixed with original brightness and original sound volume and is not come out gradually and fade out processing.Therefore, when portable special-purpose terminal 1003 reproduced business data with data stream, the processing load on portable special-purpose terminal 1003 can be reduced.

In aforementioned the 11 embodiment, when the user expression agency's inside, shop be the image 1066 of mobile subscriber in the ground floor image 1051 of three-dimension virtual reality spatial image and the second layer image 1052 during to advertisement viewing area 1080, business data is reproduced with data stream.Yet the invention is not restricted to this, by to being prepared a plurality of three-dimension virtual reality spatial images by pre-assigned one or more business data respectively, when portable special-purpose terminal 1003 upgrades the three-dimension virtual reality spatial image according to the operation of this operation part 1041 (just when portable special-purpose terminal 1003 conversions show), the business data that is assigned to the three-dimensional display space image of above-mentioned reality can be reproduced with data stream.Therefore, can obtain and aforementioned the 11 effect that embodiment is identical.

In aforementioned the 11 embodiment, a project of content-data is assigned to each the advertisement viewing area 1080 that is used for advertisement, be assigned to each option with a project of content-data, such as in an artistical name that is used on the commercial content specify image 1082 of advertisement.Yet the invention is not restricted to this, a plurality of content-datas can be assigned to each advertisement viewing area 1080 and each option that is used for advertisement respectively.Therefore, the user can be actual hear or watch many contents a part and can be further chosen content data easily.

In aforementioned the 11 embodiment, data providing server 1001 is according to the business data of ad-request data generation from content-data, at every turn when providing the ad-request data from portable special-purpose terminal 1003.Yet the invention is not restricted to this, the viewed data that are used for a schedule time that content-based data are produced in advance have been stored in the content data base 1011 of data providing server 1001 as business data, with according to the ad-request data that provide from portable special-purpose terminal 1003, above-mentioned data providing server 1001 can read corresponding business data from content data base 1011, and it is sent to portable special-purpose terminal 1003.Therefore, can be reduced in the processing load that is producing in the business data on the data providing server 1001.

In aforementioned the 11 embodiment, when user mobile subscriber's in the ground floor image 1051 of the three-dimension virtual reality spatial image of expression agency shop inside or second layer image 1052 image 1066 entered advertisement viewing area 1080, business data was reproduced with data stream.Yet the invention is not restricted to this, although mobile subscriber's image 1066 in user's ground floor image 1051 or the second layer image 1052, when above-mentioned user's image 1066 forwards the front of shelf of some types to (just, when the eyes of user images 1066 forward the front of shelf to), business data can be reproduced with data stream.Therefore, whether data providing system 1000 accurately process user wishes the advertisement of view content, and this is identical with aforementioned the 11 embodiment.

In aforementioned the 11 embodiment, content data base 1011 is provided in the data providing server 1001, the content corresponding data that send in the content-data 1011 with above-mentioned data providing server 1001 arrive portable special-purpose terminal 1003, according to the content specific data that sends from portable special-purpose terminal 1003.Yet the invention is not restricted to this, data providing server 1001 can send, and for example from a system management website, the content corresponding data are to portable special-purpose terminal 1003, according to the content specific data that sends from portable special-purpose terminal 1003.

In aforementioned the 11 embodiment, select panel to be used to obtain content for one that comprises the three-dimension virtual reality spatial image, this image is rendered as the three-dimension virtual reality space to the inside in agency's shop faithfully.Yet the invention is not restricted to this, can use a content choice panel that comprises 3-D view, it reproduces inner three dimensions or the 3-D view that becomes simplification of agency, with can use a content choice panel that comprises 3-D view, it be generate arbitrarily and be indifferent to agency's inside or 3-D view.Even used such content choice panel, content-based data (business data) by offering the data that the user is used for view content, can obtain and aforementioned the 11 effect that embodiment is identical.

And, in aforementioned the 11 embodiment, reproduced by data stream from the business data that data providing server 1001 obtains.Yet the invention is not restricted to this, the business data that obtains from data providing server 1001 can be recorded on the medium 1040 of portable special-purpose terminal 1003, so that can watch and preview content by being reproduced in the arbitrary timing user.

And in aforementioned the 11 embodiment, data providing server 1001 and portable special-purpose terminal 1003 are carried out above-mentioned content providing processing process with reference to Figure 67 and 68.Yet the invention is not restricted to this, the program of carrying out the content providing processing process can be stored in the data providing server 1001 in advance respectively and portable special-purpose terminal 1003 in, can carry out the content providing processing process according to these programs, perhaps carry out foregoing in data providing server 1001 and portable special-purpose terminal 1003 processing procedure is provided by the program memory medium that these programs of storage are installed.

In the case, be used for carrying out various programs and making their executable such program memory mediums that is not limited only to packaged media in data providing server 1001 and portable special-purpose terminal 1003 being used to of installing, can be such as a floppy disk, a CD-ROM or a DVD, but also can be a semiconductor memory, disk or the like, various therein programs can be by temporarily or permanent storage.And, be used for means in the various programs of these program memory medium storages, such as a LAN (Local Area Network), the cable of the Internet and digital satellite broadcasting or wireless communication media can be used, and through storing them such as the various communication interfaces that are a rooter and a modulator-demodular unit.

(13) other embodiment

Notice that in aforementioned the first to the 11 embodiment, above-mentioned data providing server 101 and 151 with reference to figure 5-10 is applied to the content providing device that content-data is provided in the present invention.Yet the invention is not restricted to this, the content providing device that can widespread use has other various structures, such as passing through the content providing device that an integrated data providing server and content server constitute,, they provide content-data to respond the consumer premise information that provides from the terminal device of an appointment as long as obtaining device can for a content.

And in aforementioned the first to the 11 embodiment, above-mentioned portable special-purpose terminal 53 and 102 with reference to figure 4-10 is applied to the acquisition device in the present invention, is used to obtain the content-data that provides from a content providing device.Yet the invention is not restricted to this, the content that can widespread use has other kinds type structure obtains device, if they can obtain from content providing device provide corresponding to the predetermined content-data that comes from terminal device.

In addition, in aforementioned the first to the 11 embodiment, of the present invention providing/acquisition system is provided above-mentioned data providing system 100 and 150 with reference to figure 5-10, and each this system comprises that all a content of the content-data that of content-data content providing device is provided and obtains to provide from content providing device obtains device.Yet the invention is not restricted to this, the content that can widespread use has other kinds type structure provides/the acquisition system, content providing device can send content-data to a content obtain one that device provides with the terminal device of response from these systems predetermined.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned requesting terminal 103 with reference to figure 5-10 is applied to the terminal device of a regulation.Yet the invention is not restricted to this, terminal device that can the other kinds type of widespread use, such as people's computing machine one by one, portable phone, and PDA (personal digital assistant) are as long as they can visit a content providing device.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned content data base 111,153 and 154 with reference to figure 5-10 is applied to content data storage device, is used to store a plurality of content-datas.Yet the invention is not restricted to this, content data storage device that can the other kinds type of widespread use, this depends on a medium that is used, as long as they can store a plurality of content-datas.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned receiving unit 115 with reference to figure 5-10 is applied to a consumer premise information receiver, and its receives as the user of user's predetermined information with the user's of the terminal device accessed content generator of regulation customer identification information with receive content identification information on the user expectation content-data of user expectation.Yet the invention is not restricted to this, consumer premise information receiver that can the other kinds type of widespread use depends on the communication means that is employed, as long as they can receive the consumer premise information that sends from a terminal device.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned with reference to figure 5-10 record controls part 117 and 157 and content search part 162 be applied to searcher, be used at the content-data of content data storage device search corresponding to the user expectation of content identification information.Yet the invention is not restricted to this, depend on the searcher that a medium being used can the other kinds type of widespread use, as long as the content-data that they can the search subscriber expectation in the content-data medium of content-based identifying information.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned record controls part 117 and 157 with reference to figure 5-10 is applied to contents data transmitting device, is used for that the content-data of the user expectation of being found by searcher is sent to content and obtains device.Yet the invention is not restricted to this, can use the contents data transmitting device of other kinds type, such as having a kind of a kind of dispensing device wired or that be wirelessly connected to content acquisition device, as long as content-data to a content that they can send user expectation obtains device so that provide it to a user.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned receiving unit that is connected to the Internet 80 and transmission part 87 with reference to figure 4-10 is applied to the interface arrangement that only may have access to content providing device.Yet the invention is not restricted to this, can widespread use utilize other kinds type wired with wireless interface arrangement of communicating by letter, obtain device as long as they can only visit a content.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned record controls part 81 with reference to figure 4-10 is applied to a content data recording device, is used for writing down on a medium through the content-data of interface arrangement from the user expectation of content providing device reception.Yet the invention is not restricted to this, depend on a medium that is used, as long as content data recording device that can the other kinds type of widespread use is the content-data that they can recording user expectation on a medium.

In addition, the above-mentioned medium 82 that is installed in each portable special-purpose terminal 53 and 102 with reference to figure 4-10 is applied to a medium that has write down the content-data of user expectation.Yet the invention is not restricted to this, medium that can the other kinds type of widespread use, such as a medium, its can dismountable auxiliary to a content obtain on the device.

In addition, above-mentioned playback control device 84 and reproducing part 85 with reference to figure 4-10 is applied to reproduction/output unit, is used for from the content-data of a storage medium playback and output user expectation.Yet the invention is not restricted to this, reproduction/output unit that can the other kinds type of widespread use is as long as they can be from the content-data of a storage medium playback and output user expectation.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned transmission with reference to figure 5-10 partly is applied to content and obtains device identifying information dispensing device, and its sends content is obtained device is that the content of unique identifying information obtains the device identifying information to a prescribed terminal equipment.Yet the invention is not restricted to this, content that can the other kinds type of widespread use obtains device identifying information dispensing device, obtains the device identifying information and obtains device so that a content acquisition device notifying the user to be sold or lease to content as long as they can send content.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned record keeping part 116 and 156 with reference to figure 5-10 is applied to the charging information generation device, be used for producing settlement information, and send the charging information that produces to the external settlement treatment facility according to customer identification information and expense and based on the payment information of the method for payment of the lease of the content-data of designated user expectation or purchase.Yet the invention is not restricted to this, can widespread use have the charging information generation device that other kinds type is constructed, as long as they can stop and expense and produce charging information based on the payment information of the method for payment of the payment lease of the appointment of the content-data of user expectation or purchase according to User Recognition, and send the charging information that produces to the external settlement treatment facility.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned data providing server 1001 with reference to figure 63-68 is applied to a content providing device that content-data is provided according to the present invention.Yet the invention is not restricted to this, the content providing device that can widespread use has other kinds type structure, such as people's computing machine one by one, as long as the preview data that they can provide content-based data to produce obtains the preview request data that device provides with response from data.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned portable special-purpose terminal 1003 with reference to figure 63-68 is applied to a content according to the present invention and obtains device, is used to obtain the content-data that provides from a content providing device.Yet the invention is not restricted to this, the content that can widespread use has other kinds type structure obtains device, such as people's computing machine one by one, a PDA and a portable phone, if they can be from content providing device request preview content data and therefore can obtain the preview data that sends from content providing device and reproduction it.

In addition, in aforementioned the first to the 11 embodiment, above-mentioned data providing system 1000 with reference to figure 63-68 is applied to according to a content of the present invention and provides/the acquisition system, comprises a content providing device that is used to provide data and a content of the content-data that is used to obtain provide from the foregoing generator obtains device.Yet the invention is not restricted to this, the content that can widespread use has other kinds type structure provides/the acquisition system, such as a LAN (LAN (Local Area Network)), data with the optical communication technique structure provide/the acquisition system, as long as they are such systems, wherein content providing device can send the preview data that content-based data produce and obtains device to foregoing according to obtain a preview request that device provides from content.

In addition, in aforementioned the first to the 11 embodiment, being employed of the image memory device of the 3-D view of the content-data that being used for preserving of above-mentioned content data base 101 with reference to figure 63-68 is used to make a user select expectation from a plurality of content-datas.Yet the invention is not restricted to this, image memory device that can the other kinds type of widespread use, such as a CD, a magneto-optic disk and a semiconductor memory are as long as they can keep 3-D view for use in making a user select the content-data of expectation from a plurality of content-datas.

In addition, in aforementioned the first to the 11 embodiment, be used for being employed from the transmission requests receiving trap of an image request of content acquisition device reception as above-mentioned receiving unit 1012 with reference to figure 63-68.Yet the invention is not restricted to this, depend on the transmission requests receiving trap that employed communication mode can the other kinds type of widespread use, obtain the image request that device sends as long as they can receive from a content.

In addition, in aforementioned the first to the 11 embodiment, as above-mentioned transmission part 1014 with reference to figure 63-68 be used to send 3-D view to a content and obtain a device and be employed with the picture transmitter device that responds an image request.Yet the invention is not restricted to this, depend on the picture transmitter device that employed communication means can the other kinds type of widespread use, obtain device to respond an image request as long as they can send 3-D view to a content.

In addition, in aforementioned the first to the 11 embodiment, used show state as above-mentioned receiving unit 1012 with reference to figure 63-68 and received the preview request receiving trap that obtains the preview request that device sends from a content according to 3-D view.Yet the invention is not restricted to this, depend on the preview request receiving trap that employed communication means can the other kinds type of widespread use, obtain the preview request that device sends as long as they can receive from a content according to the show state of 3-D view.

In aforementioned the first to the 11 embodiment, as above-mentioned transmission part 1014 with reference to figure 63-68 be used to send the data sending device that obtains device based on content-data content pre-viewing data to a content and be employed corresponding to a preview request.Yet the invention is not restricted to this, depend on the data sending device that employed communication mode can the other kinds type of widespread use, as long as content-data content pre-viewing data to a content that they can be used to send based on corresponding to a preview request obtains device.

In addition, in aforementioned the first to the 11 embodiment, be employed as the input media that is used to import various operational orders of above-mentioned operation part 1041 with reference to figure 63-68.Yet the invention is not restricted to this, input media that can the other kinds type of widespread use, such as operation keyboard, a touch pad and an indicating equipment are as long as they can import various operational orders.

In addition, in aforementioned the first to the 11 embodiment, as above-mentioned transmission part 1045 with reference to figure 63-68 be used to send image request to a content providing device and be employed with the image request dispensing device of response through an image request order of an input media input.Yet the invention is not restricted to this, depend on employed communication mode, image request dispensing device that can the other kinds type of widespread use is as long as they can send image request to a content providing device with the image request order of response through an input media input.

In addition, in aforementioned the first to the 11 embodiment, as above-mentioned receiving unit 1046 with reference to figure 63-68 be used to receive the 3-D view that sends from a content providing device and be employed with image received device in response to an image request.Yet the invention is not restricted to this, depend on that employed communication mode can extensively supply the image received device with other kinds type, as long as they can receive the 3-D view that sends from a content providing device with in response to an image request.

In addition, in aforementioned the first to the 11 embodiment, as above-mentioned reproducing part 1043 with reference to figure 63-68 be used on a predetermined display means, show 3-D view and be used for changing the display control unit that order changes the show state of 3-D view and be employed according to a show state through an input media input.Yet the invention is not restricted to this, display control unit that can the other kinds type of widespread use, such as a CPU and a microprocessor, as long as they can show 3-D view and be used for changing the show state that order changes 3-D view according to a show state through an input media input on a predetermined display means.

In addition, in aforementioned the first to the 11 embodiment, as above-mentioned reproducing part 1043 with reference to figure 63-68 be used to show that the display device of 3-D view is employed.Yet the invention is not restricted to this, display device that can the other kinds type of widespread use is such as being to be used for the display device that content obtains an external unit of device, as long as they can show 3-D view.

In addition, in aforementioned the first to the 11 embodiment, be employed as the preview request dispensing device that show state according to 3-D view on a display device sends preview request to a content providing device that is used for of above-mentioned transmission part 1045 with reference to figure 63-68.Yet the invention is not restricted to this, depend on employed communication mode, preview request dispensing device that can the other kinds type of widespread use is as long as they can send preview request to a content providing device according to the show state of 3-D view on a display device.

In addition, in aforementioned the first to the 11 embodiment, used one as above-mentionedly be used to receive preview data from a content providing device transmission with data sink in response to a preview request with reference to figure 63-68 receiving unit 1046.Yet the invention is not restricted to this, depend on the receiving trap that employed communication mode can the other kinds type of widespread use, as long as they can receive the preview data that sends from a content providing device with in response to a preview request.

In addition, in aforementioned the first to the 11 embodiment, be used to reproduce preview data and the reproduction of content device of user's view content is employed with reference to figure 63-68 reproducing part 1043 as above-mentioned.Yet the invention is not restricted to this, transcriber that can the other kinds type of widespread use obtains device such as being used for a content, is an external unit, and a transcriber is as long as they can reproduce preview data and make all contents of user's view content.

In addition, in aforementioned the first to the 11 embodiment, be employed as the pen recorder that is used for the preview data that on memory storage record receives by a data receiving trap of the medium of the above-mentioned buffering that is used for reproducing part 1043 with reference to figure 63-68.Yet the invention is not restricted to this, medium that can the other kinds type of widespread use, such as be built in the portable special-purpose terminal 1003 medium 1040 and can be by the medium of dismountable auxiliary to the portable special-purpose terminal.

Industrial applicibility

The present invention can be used to a content to be provided/the acquisition system, and it comprises the content service on the internet Device, portable special-purpose terminal, personal computer and portable phone, and be connected to the content clothes through the internet On the affair device.

The explanation of Reference numeral

100,150,1000 ... data providing system, 101,151,1001 ... data providing server,

53,102,1003 ... portable dedicated terminal, 104 ... the settlement process server,

111,153,1011 ... content data base, 80,115,1012,1046 ... receiving unit,

116,156 ... the record keeping processing section, 81,117,157 ... the record controls part,

87,118,1014,1045 ... transmitting portion, 84 ... reproducing control section, 85 ... reproducing part,

152 ... content server, 1015 ... the search part, 1041 ... operation part, 1043 ... reproducing part,

1044 ... the request data generating portion, 1051 ... the image of Stall, 1052 ... the image of second floor,

1053 ... the image of shelf, 1066 ... user's image, 1080 ... the advertisement viewing area,

1082 ... commercial content is specified image.

Claims (82)

1. a content provides/the acquisition system, comprises that the content that a content providing device that is used to provide content-data and are used to obtain the foregoing data that provided by content providing device obtains device, wherein,

The foregoing generator comprises:

Image memory device is used to store the 3-D view that the user expectation content-data that the user wants is selected in permission in the middle of a plurality of foregoing data;

The transmission requests receiving trap is used to receive an image request that obtains the device transmission from foregoing;

Picture transmitter device is used to send above-mentioned 3-D view and obtains device to respond above-mentioned image request to foregoing;

The preview request receiving trap is used to receive a show state according to above-mentioned 3-D view and obtains the preview request that device sends from foregoing; With

Data sending device is used to send based on the preview data corresponding to the foregoing data of above-mentioned preview request and obtains device to foregoing; With

Foregoing obtains device and comprises:

Input media is used to import various operational orders;

Image sends request unit, is used to send the image request order that above-mentioned image request is imported through above-mentioned input media with response to the foregoing generator;

Image received device is used to receive from the foregoing generator for responding the above-mentioned 3-D view that above-mentioned image request sends;

Display control unit is used for showing above-mentioned 3-D view and changes the show state that instruction changes above-mentioned 3-D view according to the show state through above-mentioned input media input on the display device of regulation;

The preview request dispensing device is used for the show state according to the above-mentioned 3-D view that shows on above-mentioned display device, send above-mentioned preview request to the foregoing generator;

Data sink is used to receive from the foregoing generator for responding the above-mentioned preview data that above-mentioned preview request sends; With

Transcriber is used to reproduce above-mentioned preview data.

2. the content according to claim 1 provides system, wherein:

Above-mentioned image memory device, storage comprises the people's of expression activity the above-mentioned 3-D view of portrait;

Above-mentioned display control unit changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the position of above-mentioned portrait in above-mentioned 3-D view;

Above-mentioned preview request dispensing device according to the above-mentioned position of above-mentioned portrait in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

3. the content according to claim 2 provides/the acquisition system, wherein:

Above-mentioned transcriber, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

4. the content according to claim 3 provides/the acquisition system, wherein:

The flourishing device of above-mentioned data, the above-mentioned preview data that the transmission recovery time was shorter than corresponding to the recovery time of the foregoing data of above-mentioned preview request obtains device to foregoing.

5. the content according to claim 3 provides/the acquisition system, wherein:

Above-mentioned transcriber comes out gradually and handles or fade out processing, and then according to above-mentioned preview request, streaming is reproduced the above-mentioned preview data that sends from the foregoing generator.

6. the content according to claim 1 provides/the acquisition system, wherein:

Above-mentioned image memory device, storage comprises the above-mentioned 3-D view of the option that is used for the content pre-viewing request;

Above-mentioned display control unit changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the show state of above-mentioned option in the above-mentioned 3-D view; With

Above-mentioned preview request dispensing device according to the show state of above-mentioned option in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

7. the content according to claim 6 provides/the acquisition system, wherein:

Above-mentioned preview request dispensing device, according to the show state of above-mentioned option in above-mentioned 3-D view, the title that sends content-based data and/or foregoing data points out that the artistical above-mentioned preview request of the type of foregoing data, foregoing is to the foregoing generator.

8. the content according to claim 6 provides/the acquisition system, wherein:

Foregoing obtains device, comprises the pen recorder that is used for writing down the above-mentioned preview data that is received by above-mentioned data sink on medium; With

Above-mentioned transcriber is used for reproducing above-mentioned preview data from said storing medium.

9. the content according to claim 6 provides/the acquisition system, wherein:

Above-mentioned transcriber, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

10. one kind is used for obtaining the content that the content-data that provides from content providing device is provided device with content and provides/preparation method, wherein,

The foregoing generator comprises:

The transmission requests receiving step receives an image request that obtains the device transmission from foregoing;

The image forwarding step send to allow to select in the middle of a plurality of foregoing data the 3-D view of the user expectation content that the user wants to obtain device to respond above-mentioned image request to foregoing;

The preview request receiving step, the show state that receives according to above-mentioned 3-D view obtains the preview request that device sends from foregoing; With

Data sending step sends based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request and obtains device to foregoing; With

Foregoing obtains device and comprises:

The image request forwarding step, the image request instruction according to the input media input through being used to import various operational orders sends above-mentioned image request to the foregoing generator;

The image receiving step receives from the foregoing generator to responding the above-mentioned 3-D view that above-mentioned image request sends;

Show controlled step, on the display device of regulation, show above-mentioned 3-D view, and change instruction, change the show state of above-mentioned 3-D view according to show state through above-mentioned input media input;

The preview request forwarding step according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends above-mentioned preview request to the foregoing generator;

The Data Receiving step receives from the foregoing generator to responding the above-mentioned preview data that above-mentioned preview request sends; With

Reproduce step, reproduce above-mentioned preview data.

11. the content according to claim 10 provides/preparation method, wherein:

Above-mentioned image forwarding step, the above-mentioned 3-D view that sends the people's who comprises the expression activity portrait obtains device to respond above-mentioned image request to foregoing;

Above-mentioned demonstration controlled step changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the position of above-mentioned portrait in above-mentioned 3-D view; With

Above-mentioned preview request forwarding step according to the above-mentioned position of above-mentioned portrait in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

12. the content according to claim 11 provides/preparation method, wherein:

Above-mentioned reproduction step, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

13. the content according to claim 12 provides/preparation method, wherein:

Above-mentioned data sending step, the above-mentioned preview data that the transmission recovery time was shorter than corresponding to the recovery time of the foregoing data of above-mentioned preview request obtains device to foregoing.

14. the content according to claim 12 provides/preparation method, wherein:

Above-mentioned transcriber comes out gradually and handles and/or fade out processing, and reproducing from the foregoing generator with data stream then is the above-mentioned preview data that the above-mentioned preview request of response sends.

15. the content according to claim 10 provides/preparation method, wherein:

Above-mentioned image forwarding step sends the above-mentioned 3-D view that comprises the option that is used for the content pre-viewing request and obtains device to respond above-mentioned image request to foregoing;

Above-mentioned demonstration controlled step changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the show state of the above-mentioned option in above-mentioned 3-D view; With

Above-mentioned preview request forwarding step according to the show state of above-mentioned option in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

16. the content according to claim 15 provides/preparation method, wherein:

Above-mentioned preview request forwarding step, according to the show state of the above-mentioned option in above-mentioned 3-D view, the artistical above-mentioned preview request of type, foregoing of expression foregoing data of title that sends content-based data and/or foregoing data is to the foregoing generator.

17. the content according to claim 15 provides/preparation method, wherein:

Foregoing obtains device, is included in the recording step that writes down the above-mentioned preview data that is received by above-mentioned Data Receiving step on the medium; With

Above-mentioned reproduction step is reproduced above-mentioned preview data from said storing medium.

18. the content according to claim 15 provides/preparation method, wherein:

Above-mentioned reproduction step, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

19. one kind is used to provide the content providing device of content-data to content acquisition device, comprises:

Image memory device is used to store the 3-D view that the user expectation content-data that the user wants is selected in permission in the middle of a plurality of foregoing data;

The transmission requests receiving trap is used to receive an image request that obtains the device transmission from foregoing;

Picture transmitter device is used to send above-mentioned 3-D view and obtains device to respond above-mentioned image request to foregoing;

The preview request receiving trap is used to receive from the preview request of foregoing acquisition device according to the show state transmission of above-mentioned 3-D view; With

Data sending device sends based on the preview content data corresponding to the foregoing data of above-mentioned preview request and obtains device to foregoing.

20. according to the content providing device of claim 19, wherein:

Above-mentioned image memory device, storage comprises the people's of expression activity the above-mentioned 3-D view of portrait; With

Above-mentioned preview request receiving trap receives from the above-mentioned preview request of content providing device according to the position transmission of the above-mentioned portrait the above-mentioned 3-D view on the display device that is presented at regulation.

21. according to the content providing device of claim 20, wherein:

Above-mentioned data sending device, according to the position of the above-mentioned portrait in the above-mentioned 3-D view that is presented on the above-mentioned display device, send above-mentioned preview data with data stream and obtain the above-mentioned preview request that device sends from the foregoing generator with response to foregoing.

22. according to the content providing device of claim 21, wherein:

Above-mentioned data sending device, the above-mentioned preview data that the transmission recovery time was shorter than corresponding to the recovery time of the foregoing data of above-mentioned preview request obtains device to foregoing.

23. according to the content providing device of claim 19, wherein:

Above-mentioned image memory device, storage comprises the above-mentioned 3-D view of the option that is used for the content pre-viewing request; With

Above-mentioned preview request receiving trap receives from foregoing and obtains the above-mentioned preview request of device according to the show state transmission of the above-mentioned option the above-mentioned 3-D view on the display device that is presented at regulation.

24. according to the content providing device of claim 23, wherein:

Above-mentioned preview request receiving trap, receive the type, the artistical above-mentioned preview request of foregoing of expression foregoing data of the title of content-based data and/or foregoing data, above-mentioned preview request is to obtain device from foregoing to send according to the show state of the above-mentioned option the above-mentioned 3-D view that is presented on the above-mentioned display device.

25. according to the content providing device of claim 23, wherein:

Above-mentioned data sending device sends above-mentioned preview data by TCP/IP (TCP) and obtains device to respond above-mentioned preview request to foregoing.

26. according to the content providing device of claim 23, wherein:

Above-mentioned data sending device, according to the show state of the above-mentioned option in the above-mentioned 3-D view that is presented on the above-mentioned display device, send above-mentioned preview data with data stream and obtain the above-mentioned preview request that device sends from the foregoing generator with response to foregoing.

27. one kind is used to provide the content providers method of content-data to content acquisition device, comprises:

The transmission requests receiving step receives an image request that obtains the device transmission from foregoing;

The image forwarding step send to allow to select in the middle of a plurality of foregoing data the 3-D view of the user expectation content-data that the user wants to obtain device to respond above-mentioned image request to foregoing;

The preview request receiving step receives one from the preview request of foregoing acquisition device according to the show state transmission of above-mentioned 3-D view; With

Data sending step sends based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request and obtains device to foregoing.

28. according to the content providers method of claim 27, wherein:

Above-mentioned image forwarding step, the above-mentioned 3-D view that sends the people's who comprises the expression activity portrait obtains device to respond above-mentioned image request to foregoing; With

Above-mentioned preview request receiving step receives from the above-mentioned preview request of content providing device according to the transmission of the position of the above-mentioned portrait the above-mentioned 3-D view on the display device that is presented at regulation.

29. according to the content providers method of claim 28, wherein:

Above-mentioned data sending device, according to the position of the above-mentioned portrait in the above-mentioned 3-D view that is presented on the above-mentioned display device, send above-mentioned preview data with data stream and obtain the above-mentioned preview request that device sends from the foregoing generator with response to foregoing.

30. according to the content providers method of claim 29, wherein:

Above-mentioned data sending step, the above-mentioned preview data that the transmission recovery time was shorter than corresponding to the recovery time of the foregoing data of above-mentioned preview request obtains device to foregoing.

31. according to the content providers method of claim 27, wherein:

Above-mentioned image forwarding step sends the 3-D view that comprises the option that is used for the content pre-viewing request and obtains device to respond above-mentioned image request to foregoing; With

Above-mentioned preview request receiving step receives from foregoing and obtains the above-mentioned preview request of device according to the show state transmission of the above-mentioned option the above-mentioned 3-D view on the display device that is presented at regulation.

32. according to the content providers method of claim 31, wherein:

Above-mentioned preview request receiving trap, receive the type, the artistical above-mentioned preview request of foregoing of expression foregoing data of the title of content-based data and/or foregoing data, above-mentioned preview request is to obtain device from foregoing to send according to the show state of the above-mentioned option the above-mentioned 3-D view that is presented on the above-mentioned display device.

33. according to the content providers method of claim 31, wherein:

Above-mentioned data sending device sends above-mentioned preview data by TCP/IP (TCP) and obtains device to respond above-mentioned preview request to foregoing.

34. according to the content providers method of claim 31, wherein:

Above-mentioned data sending device, according to the show state of the above-mentioned option in the above-mentioned 3-D view that is presented on the above-mentioned display device, send above-mentioned preview data with data stream and obtain the above-mentioned preview request that device sends from the foregoing generator with response to foregoing.

35. one kind is used to make content providing device to carry out content and provides the content of program that program memory medium is provided, and comprising:

The transmission requests receiving step receives an image request that obtains the device transmission from content;

The image forwarding step send to allow to select in the middle of a plurality of foregoing data the 3-D view of the user expectation content-data that the user wants to obtain device to respond above-mentioned image request to foregoing;

The preview request receiving step receives one from the preview request of foregoing acquisition device according to the show state transmission of above-mentioned 3-D view; With

Data sending step sends based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request and obtains device to foregoing.

36. the content according to claim 35 provides program memory medium, wherein:

Above-mentioned image forwarding step, the above-mentioned 3-D view that sends the people's who comprises the expression activity portrait obtains device to respond above-mentioned image request to foregoing; With

Above-mentioned preview request receiving step receives from the above-mentioned preview request of content providing device according to the position transmission of the above-mentioned portrait the above-mentioned 3-D view on the display device that is presented at regulation.

37. the content according to claim 36 provides program memory medium, wherein:

Above-mentioned data sending step, according to the position of the above-mentioned portrait in the above-mentioned 3-D view that is presented on the above-mentioned display device, send above-mentioned preview data with data stream and obtain the above-mentioned preview request that device sends from the foregoing generator with response to foregoing.

38. the content according to claim 37 provides program memory medium, wherein:

Above-mentioned data sending step, the above-mentioned preview data that the transmission recovery time was shorter than corresponding to the recovery time of the foregoing data of above-mentioned preview request obtains device to foregoing.

39. the content according to claim 35 provides program memory medium, wherein:

Above-mentioned image forwarding step sends the 3-D view that comprises the option that is used for the content pre-viewing request and obtains device to respond above-mentioned image request to foregoing; With

Above-mentioned preview request receiving step receives from foregoing and obtains the above-mentioned preview request of device according to the show state transmission of the above-mentioned option the above-mentioned 3-D view on the display device that is presented at regulation.

40. the content according to claim 39 provides program memory medium, wherein:

Above-mentioned preview request receiving trap, receive the type, the artistical above-mentioned preview request of foregoing of expression foregoing data of the title of content-based data and/or foregoing data, above-mentioned preview request is to obtain device from foregoing to send according to the show state of the above-mentioned option the above-mentioned 3-D view that is presented on the above-mentioned display device.

41. the content according to claim 39 provides program memory medium, wherein:

Above-mentioned data sending device sends above-mentioned preview data by TCP/IP (TCP) and obtains device to respond above-mentioned preview request to foregoing.

42. the content according to claim 39 provides program memory medium, wherein:

Above-mentioned data sending device, according to the show state of the above-mentioned option in the above-mentioned 3-D view that is presented on the above-mentioned display device, send above-mentioned preview data with data stream and obtain the above-mentioned preview request that device sends from the foregoing generator with response to foregoing.

43. a content provides program, is used to make content providing device to carry out:

The transmission requests receiving step receives an image request that obtains the device transmission from foregoing;

The image forwarding step send to allow to select in the middle of a plurality of foregoing data the 3-D view of the user expectation content-data that the user wants to obtain device to respond above-mentioned image request to foregoing;

The preview request receiving step receives one from the preview request of foregoing acquisition device according to the show state transmission of above-mentioned 3-D view; With

Data sending step sends based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request and obtains device to foregoing.

44. the content according to claim 43 provides program, wherein:

Above-mentioned image forwarding step, the above-mentioned 3-D view that sends the people's who comprises the expression activity portrait obtains device to respond above-mentioned image request to foregoing;

Above-mentioned preview request receiving step receives from the above-mentioned preview request of content providing device according to the device transmission of the above-mentioned portrait the above-mentioned 3-D view on the display device that is presented at regulation.

45. the content according to claim 44 provides program, wherein:

Above-mentioned data sending step, according to the position of the above-mentioned portrait in the above-mentioned 3-D view that is presented on the above-mentioned display device, send above-mentioned preview data with data stream and obtain the above-mentioned preview request that device sends from the foregoing generator with response to foregoing.

46. the content according to claim 45 provides program, wherein:

Above-mentioned data sending step, the above-mentioned preview data that the transmission recovery time was shorter than corresponding to the recovery time of the foregoing data of above-mentioned preview request obtains device to foregoing.

47. the content according to claim 43 provides program, wherein:

Above-mentioned image forwarding step sends the 3-D view that comprises the option that is used for the content pre-viewing request and obtains device to respond above-mentioned image request to foregoing; With

Above-mentioned preview request receiving step receives from foregoing and obtains the above-mentioned preview request of device according to the show state transmission of the above-mentioned option the above-mentioned 3-D view on the display device that is presented at regulation.

48. the content according to claim 47 provides program, wherein:

Above-mentioned preview request receiving step, receive the type, the artistical above-mentioned preview request of foregoing of expression foregoing data of the title of content-based data and/or foregoing data, above-mentioned preview request is to obtain device from foregoing to send according to the show state of the above-mentioned option the above-mentioned 3-D view that is presented on the above-mentioned display device.

49. the content according to claim 47 provides program, wherein:

Above-mentioned data sending step sends above-mentioned preview data by TCP/IP (TCP) and obtains device to respond above-mentioned preview request to foregoing.

50. the content according to claim 47 provides program, wherein:

Above-mentioned data sending step, according to the show state of the above-mentioned option in the above-mentioned 3-D view that is presented on the above-mentioned display device, send above-mentioned preview data with data stream and obtain the above-mentioned preview request that device sends from the foregoing generator with response to foregoing.

51. a content that is used to obtain the content-data that provides from content providing device obtains device, comprising:

Input media is used to import various operational orders;

The image request dispensing device, the image request instruction according to through above-mentioned input media input sends an image request to the foregoing generator;

Image received device is used to receive the 3-D view that the user expectation content-data that the user wants is selected in permission in the middle of a plurality of foregoing data, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request;

Display control unit is used for showing above-mentioned 3-D view on the display device of regulation, and changes instruction according to the show state through above-mentioned input media input, changes the show state of above-mentioned 3-D view;

The preview request dispensing device according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends a preview request to the foregoing generator;

Data sink receives based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request, above-mentioned preview data be from the foregoing generator send with the response preview request; With

Transcriber is used to reproduce above-mentioned preview data.

52. the content according to claim 51 obtains device, wherein:

Above-mentioned image received device receives the above-mentioned 3-D view of the people's comprise the expression activity portrait, sends above-mentioned 3-D view to respond above-mentioned image request from the foregoing generator;

Above-mentioned display control unit changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the position of above-mentioned portrait in the above-mentioned 3-D view; With

Above-mentioned preview request dispensing device according to the above-mentioned position of above-mentioned portrait in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

53. the content according to claim 52 obtains device, wherein:

Above-mentioned transcriber, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

54. the content according to claim 53 obtains device, wherein:

Above-mentioned transcriber comes out gradually and handles and/or fade out processing, and streaming is reproduced from the foregoing generator for responding the above-mentioned preview data that above-mentioned preview request sends then.

55. the content according to claim 51 obtains device, wherein:

Above-mentioned image received device receives the above-mentioned 3-D view that comprises the option that is used for the content pre-viewing request, and above-mentioned 3-D view sends for responding above-mentioned image request from the foregoing generator;

Above-mentioned display control unit changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the show state of above-mentioned option in the above-mentioned 3-D view; With

Above-mentioned preview request dispensing device according to the show state of the above-mentioned option in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

56. the content according to claim 55 obtains device, wherein:

Above-mentioned preview request dispensing device, according to the show state of above-mentioned 3-D view, the artistical above-mentioned preview request of type, foregoing of expression foregoing data of title that sends content-based data and/or foregoing data is to the foregoing generator.

57. the content according to claim 55 obtains device, comprising:

Be used on medium, writing down the pen recorder of the above-mentioned preview data that receives by above-mentioned data sink, wherein:

Above-mentioned transcriber is used for reproducing above-mentioned preview data from said storing medium.

58. the content according to claim 55 obtains device, wherein:

Above-mentioned transcriber, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

59. a content acquisition method that is used to obtain the foregoing data that provide from content providing device comprises:

The image request forwarding step, the image request instruction according to the input media input through being used to import various operational orders sends an image request to the foregoing generator;

The image receiving step receive to allow to select the 3-D view of the user expectation content-data that the user wants in the middle of a plurality of foregoing data, above-mentioned 3-D view sends for responding above-mentioned image request from the foregoing generator;

Show controlled step, on the display device of regulation, show above-mentioned 3-D view, and change instruction, change the show state of above-mentioned 3-D view according to show state through above-mentioned input media input;

The preview request forwarding step according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends a preview request to the foregoing generator;

The Data Receiving step receives based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request, and above-mentioned preview data sends for responding above-mentioned preview request from the foregoing generator; With

Reproduce the reproduction step of above-mentioned preview data.

60. according to the content acquisition method of claim 59, wherein:

Above-mentioned image receiving step receives the above-mentioned 3-D view of the people's comprise the expression activity portrait, this 3-D view be from the foregoing generator send to respond above-mentioned image request;

Above-mentioned display control unit changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the position of above-mentioned portrait in above-mentioned 3-D view; With

Above-mentioned preview request dispensing device according to the position of the above-mentioned portrait in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

61. according to the content acquisition method of claim 60, wherein:

Above-mentioned reproduction step, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

62. according to the content acquisition method of claim 61, wherein:

Above-mentioned reproduction step is implemented to come out gradually and is handled and/or fade out processing, and streaming is reproduced from the foregoing generator for responding the above-mentioned preview data that above-mentioned preview request sends then.

63. according to the content acquisition method of claim 59, wherein:

Above-mentioned image receiving step receives the above-mentioned 3-D view comprise the option that is used for the content pre-viewing request, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request;

Above-mentioned demonstration controlled step changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the show state of above-mentioned option in above-mentioned 3-D view; With

Above-mentioned preview request forwarding step according to the show state of the above-mentioned option in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

64. according to the content acquisition method of claim 63, wherein:

Above-mentioned preview request forwarding step, according to the show state of above-mentioned 3-D view, the artistical above-mentioned preview request that sends type based on the expression foregoing data of the title of this content-data and/or foregoing data, foregoing is to the foregoing generator.

65. the content acquisition method according to claim 63 comprises:

Recording step, the above-mentioned preview data that record is received by above-mentioned data sink on medium, wherein:

Above-mentioned reproduction step is reproduced above-mentioned preview data from said storing medium.

66. according to the content acquisition method of claim 63, wherein:

Above-mentioned reproduction step, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

67. one kind is used to make content to obtain device and carries out the content acquisition program memory medium that content obtains program, comprising:

The image request forwarding step, the image request instruction according to the input media input through being used to import various operational orders sends an image request to the foregoing generator;

The image receiving step, receive to allow in the middle of a plurality of foregoing data, to select the 3-D view of the user expectation content-data that the user wants, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request;

Show controlled step, on the display device of regulation, show above-mentioned 3-D view, and change instruction, change the show state of above-mentioned 3-D view according to show state through above-mentioned input media input;

The preview request forwarding step according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends a preview request to the foregoing generator;

The Data Receiving step receives based on the content pre-viewing data corresponding to the foregoing data of above-mentioned preview request, above-mentioned preview data be from the foregoing generator send to respond above-mentioned preview request; With

Reproduce the reproduction step of above-mentioned preview data.

68. the content according to claim 67 obtains program memory medium, wherein:

Above-mentioned image receiving step receives the above-mentioned 3-D view of the people's comprise the expression activity portrait, this 3-D view be from the foregoing generator send to respond above-mentioned image request;

Above-mentioned display control unit changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the position of above-mentioned portrait in above-mentioned 3-D view; With

Above-mentioned preview request dispensing device according to the position of above-mentioned portrait in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

69. the content according to claim 68 obtains program memory medium, wherein:

Above-mentioned reproduction step, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

70. the content according to claim 69 obtains program memory medium, wherein:

Above-mentioned reproduction step comes out gradually and handles and/or fade out processing, and streaming is reproduced from the foregoing generator for responding the above-mentioned preview data that above-mentioned preview request sends then.

71. the content according to claim 67 obtains program memory medium, wherein:

Above-mentioned image receiving step receives the above-mentioned 3-D view comprise the option that is used for the content pre-viewing request, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request;

Above-mentioned demonstration controlled step changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the show state of above-mentioned option in the above-mentioned 3-D view; With

Above-mentioned preview request forwarding step according to the show state of the above-mentioned option in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

72. the content according to claim 71 obtains program memory medium, wherein:

Above-mentioned preview request forwarding step, according to the show state of above-mentioned 3-D view, the artistical above-mentioned preview request that sends type based on the expression foregoing data of the title of this content-data and/or foregoing data, foregoing is to the foregoing generator.

73. the content according to claim 71 obtains program memory medium, comprising:

This recording step, the above-mentioned preview data that record is received by above-mentioned Data Receiving step on medium, wherein:

Above-mentioned reproduction step is reproduced above-mentioned preview data from said storing medium.

74. the content according to claim 71 obtains program memory medium, wherein:

Above-mentioned transcriber, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

75. one kind is used to make content to obtain the content acquisition program that device is carried out:

The image request forwarding step, the image request instruction according to the input media input through being used to import various operational orders sends an image request to the foregoing generator;

The image receiving step, receive to allow in the middle of a plurality of foregoing data, to select the 3-D view of the user expectation content-data that the user thirsts for, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request;

Show controlled step, on the display device of regulation, show above-mentioned 3-D view, and change instruction, change the show state of above-mentioned 3-D view according to show state through above-mentioned input media input;

The preview request forwarding step according to the show state that is presented at the above-mentioned 3-D view on the above-mentioned display device, sends a preview request to the foregoing generator;

The Data Receiving step receives based on the foregoing data content preview data corresponding to above-mentioned preview request, and above-mentioned preview data sends for responding above-mentioned preview request from the foregoing generator; With

Reproduce the reproduction step of above-mentioned preview data.

76. the content according to claim 75 obtains program, wherein:

Above-mentioned image receiving step receives the above-mentioned 3-D view of the people's comprise the expression activity portrait, this 3-D view be from the foregoing generator send to respond above-mentioned image request;

Above-mentioned display control unit changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the position of the above-mentioned portrait in above-mentioned 3-D view; With

Above-mentioned preview request dispensing device according to the position of the above-mentioned portrait in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

77. the content according to claim 76 obtains program, wherein:

Above-mentioned reproduction step, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

78. the content according to claim 77 obtains program, wherein:

Above-mentioned reproduction step is implemented to come out gradually and is handled and/or fade out processing, and streaming is reproduced from the foregoing generator for responding the above-mentioned preview data that above-mentioned preview request sends then.

79. the content according to claim 75 obtains program, wherein:

Above-mentioned image receiving step receives the above-mentioned 3-D view comprise the option that is used for the content pre-viewing request, above-mentioned 3-D view be from the foregoing generator send to respond above-mentioned image request;

Above-mentioned demonstration controlled step changes instruction according to the above-mentioned show state through above-mentioned input media input, changes the show state of above-mentioned option in the above-mentioned 3-D view; With

Above-mentioned preview request forwarding step according to the show state of the above-mentioned option in above-mentioned 3-D view, sends above-mentioned preview request to the foregoing generator.

80. the content according to claim 79 obtains program, wherein:

Above-mentioned preview request forwarding step, according to the show state of above-mentioned 3-D view, the artistical above-mentioned preview request of type, foregoing of expression foregoing data of title that sends content-based data and/or foregoing data is to the foregoing generator.

81. the content according to claim 79 obtains program, wherein:

Recording step, the above-mentioned preview data that record is received by above-mentioned receiving step on medium, wherein:

Above-mentioned reproduction step is reproduced above-mentioned preview data from said storing medium.

82. the content according to claim 79 obtains program, wherein:

Above-mentioned reproduction step, reproducing from the foregoing generator with data stream is the above-mentioned preview data that the above-mentioned preview request of response sends.

Images