CN1804890A - Product promotion system and method - Google Patents
Product promotion system and method Download PDFInfo
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- CN1804890A CN1804890A CN 200510000375 CN200510000375A CN1804890A CN 1804890 A CN1804890 A CN 1804890A CN 200510000375 CN200510000375 CN 200510000375 CN 200510000375 A CN200510000375 A CN 200510000375A CN 1804890 A CN1804890 A CN 1804890A
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Abstract
The invention relates to a product sales promotion system and method applied in data processor. The system comprises a reading module to read the relative information between the main product and the promoting product, a computing module to presets the profit computing base by the relative information between the main product and the promoting product and to compute the suitable promoting content, and a setting module to sets the information which at least comprises the sales promotion relative information by the promoting content. The sales promotion system and method separately processes the main product and the promoting product.
Description
Technical field
The invention relates to a kind of product promotion system and method, particularly about a kind of product promotion system and method that is applied in the data processing equipment.
Background technology
Along with fast development of market economy, the competition of enterprise is more and more fierce, and in order to bring bigger development space and market efficiency to enterprise, better marketing channel is all being sought by each enterprise, and logistics company and logistics management instrument just arise at the historic moment.
Traditional logistics mode obviously can not satisfy the needs in market, new logistics management mode down auxiliary as electronic data processing equipment such as computing machine or network communicating system, and it is more and more important to seem.Become a kind of trend in the ascendant by these data processing equipments or the management of network system both subsidiary streams, yet these logistics management instruments that comprise software or hardware still are in the exploratory stage so far, and the logistics management instrument that has had on the market remains in various drawbacks.
Management with special promotion is an example, sales promotion, just when selling in order to improve a kind of means that have tie-in sales that satisfaction of customers and buying rate are taked.For example, for promoting the raising of major product notebook computer sales volume, printer may be arranged in pairs or groups as sales promotion by upstream manufacturer or downstream distributor, so as to the desire to purchase that stimulates consumer.
Yet tradition and existing logistics system are in the process that realizes electronization, because the limitation of technology and thinking often has following shortcoming when handling promotion plan:
(1) promotional item lacks the calculating of science, the sales promotion that just traditional promotional item experience is carried out can not have been used the needs of market economy, having tie-in sales of existing logistics system new on the market mostly is according to traditional approach, as the just individual instrument of keeping record easily of notepad, whether should sales promotion to a kind of product with a kind of efficient method and the numeral of sales promotion quantize, so can not give good reference of operator.
(2) sales item and promotional item disorder, because the limitation of traditional-handwork pattern makes the electronic logistics system of an existing part, and stub product and promotional product are obscured mutually, comprise the entity warehouse with the obscuring of virtual electronic information, increase the difficulty in user's use.
(3) the use confusion of promotional item, just entity and virtual electronic information for stub product and promotional product confusion, cause the user that the two is lacked clearly and divide, and also often put together in the warehouse.In addition, promotional product is also to be short of whole planning at the sales promotion which stub product carries out, thereby it is chaotic to cause promotional item to use.
(4) the sales promotion applicable object is indeterminate, existing logistics system, to the clear and definite division of the applicable object neither one of promotional product, thereby make the dealer when sell goods, whether use sales promotion and who is used the clear and definite information notification of sales promotion neither one to this stub product.Therefore answer the object of sales promotion not use sales promotion easily, do not answer the object of sales promotion but to use sales promotion, can't reach the real purpose of sales promotion.
(5) sales promotion quantity is indeterminate, because to the quantity of stub product and the clear and definite division of quantity shortcoming of present, therefore being easy to cause sellers is to carry out interim decision by the people, the promotion criteria that neither one is unified, except possibly reaching the real purpose of sales promotion, the promotion method of mistake may cause the raising of selling cost.
(6) inaccurate the promotion period, the promotion period be very important to an advertising campaign, lack one and divide accurately but existing inventive system is same.Do not have sales promotion when answering sales promotion thereby make easily, but used sales promotion when not answering sales promotion.
In sum, how can provide a kind of merchandising solution that solves the variety of problems of above-mentioned existing inventive system existence, become problem demanding prompt solution.
Summary of the invention
For solving the shortcoming of above-mentioned prior art, fundamental purpose of the present invention is to provide a kind of product promotion system and method, and the data relevant with sale according to stub product and promotional product produces rational sales promotion information.
Another object of the present invention is to provide a kind of product promotion system and method, stub product and promotional product are handled respectively, determine whether to carry out the advertising campaign that the stub product combines with promotional product according to circumstances.
Another purpose of the present invention is to provide a kind of product promotion system and method, clearly selects the time and the object that need carry out sales promotion.
A further object of the present invention is to provide a kind of product promotion system and method, integrates the advertising campaign between different dealers, avoids sales promotion to cause the generation of collision problem.
For reaching the above and other purpose, product promotion system of the present invention is to be applied in the data processing equipment, and this system comprises: read module, read stub product and promotional product relevant information; Computing module, stub product and promotional product relevant information and default profit calculating benchmark according to this read module reads calculate rational promotional content; And setting module, according to the promotional content that this computing module calculates, setting comprises the information that is associated with sales promotion at least.
Product promotion system of the present invention also can comprise the promotion period of being used to confirm this and whether object-related information sets the judge module of finishing.The present invention also can comprise and is used to confirm whether specific stub product has the inspection module of corresponding promotional product.
By product promotion system of the present invention, the method for carrying out merchandising is: at first, read stub product and promotional product relevant information; Secondly, the default profit of the promotional content that stub product that foundation is read and promotional product relevant information and foundation are calculated is calculated benchmark, calculates rational promotional content; And set the promotion period of comprising at least and object-related information.Merchandising method of the present invention also comprises the promotion period of confirming this and whether object-related information is set and finished.Merchandising method of the present invention also comprises confirms whether specific stub product has corresponding promotional product.
Compare with existing inventive system, product promotion system of the present invention and method are to be applied in the data processing equipment, calculate the unit profit of major product according to stub product and the promotional product data relevant with sale by computing mechanism, judge rational promotional content by judgment mechanism again, produce rational promotion plan, and provide the relevant information of this promotion plan to choose for confirming.In addition, also provide the inquiry of this promotion plan content and the specific major product of auxiliary affirmation whether to have corresponding promotional product.So product promotion system of the present invention and method, stub product and promotional product are handled respectively, determine whether to carry out the advertising campaign that the stub product combines with promotional product according to circumstances, it can select to carry out the time and the object of sales promotion, integrate the advertising campaign between different dealers simultaneously, avoid sales promotion to cause the generation of collision problem.
Description of drawings
Fig. 1 is the system architecture synoptic diagram of product promotion system of the present invention;
Fig. 2 is a merchandising method of the present invention flow chart of steps when carrying out;
Fig. 3 is the promotion period of confirming this in the displayed map 2 and the process flow diagram of the concrete steps of object-related information step; And
Fig. 4 judges in the another embodiment of the present invention whether specific stub product has the flow chart of steps of corresponding promotional product.
Embodiment
Embodiment
Fig. 1 is the system architecture synoptic diagram of product promotion system of the present invention.In the present embodiment, product promotion system 1 of the present invention is to be applied in the data processing equipment 2, and this data processing equipment 2 can for example be the device that workstation, personal computer, notebook computer, palmtop computer, personal digital assistant etc. have data processing function.This data processing equipment 2 also has network communicating function, so as to providing the user by the management of network at long-range execution merchandising.What should be specified is that so-called in the present embodiment promotional product is meant buys the appended product of giving of major product.
On the other hand, in the present embodiment, product promotion system 1 of the present invention comprises: read module 11, computing module 13 and setting module 15.
This read module 11 is used to read stub product and promotional product relevant information.In the present embodiment, this stub product related information can comprise the information relevant with the stub product such as production code member, name of product, product bid, product price, product unit, product inventory, product specification, product attribute, product content, goods producer and/or production ground.This promotional product relevant information can comprise the information relevant with promotional product such as production code member, name of product, product bid, product price, product unit, product inventory, product specification, product attribute, product content, goods producer and/or production ground equally.
In fact, so-called stub product and promotional product are relative concept but not absolute probability, and just same product can be designated as stub product or promotional product in response to different demands.In addition, this stub product and promotional product relevant information can be stored in the database (not marking) of this data processing equipment 2.And in the present embodiment, this database is a relevant database, and therefore, thereby this read module 11 can be only reads relevant information with this stub product and promotional product by reading production code member as this stub product and promotional product.
This computing module 13 according to the stub product that is read and promotional product relevant information and default profit calculating benchmark, calculates rational promotional content.In the present embodiment, this profit calculating benchmark comprises to give a definition:
Expectation increment: the profit that the person's expectation that is the production marketing obtains, can carry out subjective judgement by actual management state according to condition, input or revise when the input product information.
Unit profit: unit profit=unit stub product price-unit stub product bid-promotional product is worth.It is the historical profit that production marketing obtains.
The increment ratio: actual increment ratio=unit profit ÷ expects increment, is that unit profit is with respect to the value-added ratio that fluctuates of expectation; The increment ratio is the lower limit of actual increment ratio.It is just passable that actual increment ratio is greater than the increment ratio.For example sell an automobile, the expectation increment is 5000 yuan, and the increment ratio is 60%, if unit profit is 4000 yuan, so actual increment ratio is 80%.If this actual increment ratio does not then belong to rational promotion plan less than 60%.As previously mentioned, the increment ratio is input or modification when the input product information, can carry out subjective judgement by actual management state according to condition.On the other hand, in the present embodiment, unit profit is that in the present embodiment, this N generates at random the difference of the bid of the unit stub production marketing valency unit of deducting stub product bid and N promotional product, also can be calculated since 11 of each increase.For example: computing machine profit=one a computing machine price-a computing machine bid-1 (N=1) printer (promotional product) bid.
Brought forward is described, in the present embodiment, when selecting computing machine as stub product and selective printing machine during as promotional product, this computing module 13 can calculate the unit profit of this computing machine according to the aforementioned calculation benchmark, then more relatively this unit profit ÷ expectation increment whether greater than this increment ratio.As mentioned above, but calculate after this quantity picked at random as the printer of promotional product, or calculated from 1 of the each increase of 1 beginning, till unit profit ÷ expectation increment was greater than this increment ratio, this result was rational promotion plan.
This setting module 15 is used for setting and comprises sales promotion title, time, zone and/or object-related information at least.Brought forward is described, in the present embodiment, when this computing module 13 calculate unit profit ÷ expectation increment greater than this increment ratio after, this setting module 15 can demonstrate the content of this promotion plan and be stored in this database, and the input that comprises sales promotion title, time, zone and/or object-related information at least is provided.
Product promotion system 1 of the present invention also comprises the promotion period of being used to confirm this and whether object-related information sets the judge module of finishing 17.In the present embodiment, this read module 11 also is used for reading from this database the content of this stub product and promotional product relevant information and corresponding promotion plan.This judge module 17 confirms then whether this promotion plan has the relevant set datas such as title, time, zone and/or object of sales promotion really.If wherein a shortcoming is arranged, then set by this setting module 15.
Product promotion system 1 of the present invention also can comprise and is used to confirm whether specific stub product has the inspection module 19 of corresponding promotional product.For the supvr that promotion plan is provided can determine whether specific stub product has corresponding promotion plan, particularly when receiving order, this read module 11 also reads the content of this order, corresponding stub product and promotional product and relevant promotion plan from this database, this inspection module 19 confirms then whether stub product that should order is had corresponding promotion plan, and selects promotion plan and contents thereof by this setting module 15.
See also Fig. 2, it is a merchandising method of the present invention flow chart of steps when carrying out.
As shown in the figure, in step S201, read the production code member of stub product, obtain the relevant information of this stub product.Then carry out step S202.
In step S202, read the production code member of promotional product, obtain the relevant information of this promotional product.Then carry out step S203.
In step S203, calculate the unit profit of stub product.Then carry out step S204.
In step S204, judge that whether this unit profit ÷ expectation increment is greater than the increment ratio, if then carry out step S205; If not, then return step S204.
In step S205, form rational promotion plan.Then carry out step S206.
In step S206, judge whether to adopt the promotion plan of this formation, if then carry out step S207; If not, then return step S202.
In step S207, the promotion plan of form determining also is stored into the database of data processing equipment.Then carry out step S208.
In step S208, the promotion period of confirming this and object-related information, then carry out step S209.
In step S209, judge whether to carry out new promotion plan, if then return step S201; If not, process ends then.
See also Fig. 3, it is the promotion period of confirming this in the displayed map 2 and the process flow diagram of the concrete steps of object-related information step.
As shown in the figure, in step S301, read the content of this promotion plan from the database of data processing equipment.Then carry out step S302.
In step S302, read stub product and promotional product relevant information from the database of data processing equipment.Then carry out step S303.
In step S303, judge whether this promotion plan has the relevant set datas such as title, time, zone and/or object of sales promotion really, if, process ends then; If not, then enter step S304.
In step S304, set the set datas such as title, time, zone and/or object relevant with this promotion plan.
See also Fig. 4, it is that the present invention judges whether specific stub product has the flow chart of steps of corresponding promotional product.
As shown in the figure, in step S401, read the content of order from database.Then carry out step S402.
In step S402, read corresponding stub product and promotional product and relevant promotion plan from this database.Then carry out step S403.
In step S403, whether to stub product that should order have corresponding promotion plan, if then carry out step S404 if confirming; If not, then enter step S406.
In step S404, judge whether to select promotion plan and content thereof.If then carry out step S405; If not, then enter step S406.
In step S405, adjust the related content of this promotion plan.Then carry out step S406.
In step S406, judge whether this order has other stub product, if return step S402; If not, then enter step S407.
In step S407, judge whether order in addition, if return step S401; If not, process ends then.
In sum, product promotion system of the present invention and method, be to be applied in the data processing equipment, calculate the unit profit of major product according to stub product and the promotional product data relevant with sale by computing mechanism, judge rational promotional content by judgment mechanism again, produce rational promotion plan, and provide the relevant information of this promotion plan to choose for confirming.In addition, also provide the inquiry of this promotion plan content and the specific major product of auxiliary affirmation whether to have corresponding promotional product.
Claims (12)
1. a product promotion system is applied in the data processing equipment, it is characterized in that, this system comprises:
Read module reads stub product and promotional product relevant information;
Computing module, stub product and promotional product relevant information and default profit calculating benchmark according to this read module reads calculate rational promotional content; And
Setting module, according to the promotional content that this computing module calculates, setting comprises the information that is associated with sales promotion at least.
2. product promotion system as claimed in claim 1 is characterized in that, this read module also is used to read the content of this stub product and promotional product relevant information and corresponding promotion plan.
3. product promotion system as claimed in claim 2, this system also comprises judge module, is used to confirm whether this promotion plan has the information that is associated with sales promotion really.
4. product promotion system as claimed in claim 1 is characterized in that, this read module also is used to read stub product and the promotional product and the promotion plan of the content of order, corresponding this order.
5. product promotion system as claimed in claim 2, this system also comprises the inspection module, whether be used to confirm has corresponding promotion plan to stub product that should order.
6. product promotion system as claimed in claim 1 is characterized in that, it is to judge that whether unit profit ÷ expectation increment is greater than this increment ratio that this profit is calculated benchmark.
7. product promotion system as claimed in claim 6 is characterized in that, this unit profit is that the stub product price unit of deducting of unit stub product bid deducts promotional product value again, the profit that person's expectation that this expectation increment then is the production marketing obtains.
8. a merchandising method is applied in the data processing equipment, it is characterized in that, this method comprises:
Read the information that is associated with stub product and promotional product;
Calculate benchmark according to information that is associated with stub product and promotional product that reads and default profit, calculate rational promotional content; And
According to the promotional content that calculates, setting comprises the information that is associated with sales promotion at least.
9. merchandising method as claimed in claim 8 is characterized in that, this method also comprises:
Read module is used to read the content of this stub product and promotional product relevant information and corresponding promotion plan, and
The promotion period of confirming with this with object the information that is associated whether set and finish.
10. merchandising method as claimed in claim 8 is characterized in that, this method also comprises:
Read stub product and the promotional product and the promotion plan of the content of order, corresponding this order; And
Confirm whether specific stub product has corresponding promotional product.
11. merchandising method as claimed in claim 10 is characterized in that, it is to judge that whether unit profit ÷ expectation increment is greater than this increment ratio that this profit is calculated benchmark.
12. merchandising method as claimed in claim 11 is characterized in that, this unit profit is that the stub product price unit of deducting of unit stub product bid deducts promotional product value again, the profit that person's expectation that this expectation increment then is the production marketing obtains.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200510000375 CN1804890A (en) | 2005-01-10 | 2005-01-10 | Product promotion system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200510000375 CN1804890A (en) | 2005-01-10 | 2005-01-10 | Product promotion system and method |
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| CN1804890A true CN1804890A (en) | 2006-07-19 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 200510000375 Pending CN1804890A (en) | 2005-01-10 | 2005-01-10 | Product promotion system and method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102456012A (en) * | 2010-10-21 | 2012-05-16 | 鸿富锦精密工业（深圳）有限公司 | System and method for making shopping list |
| CN105518735A (en) * | 2013-06-13 | 2016-04-20 | 微软技术许可有限责任公司 | Promotional forms for advertising |
| CN108027943A (en) * | 2016-05-06 | 2018-05-11 | 甲骨文国际公司 | The method and system of waiting data structure is generated for promotional display space |
-
2005
- 2005-01-10 CN CN 200510000375 patent/CN1804890A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102456012A (en) * | 2010-10-21 | 2012-05-16 | 鸿富锦精密工业（深圳）有限公司 | System and method for making shopping list |
| CN105518735A (en) * | 2013-06-13 | 2016-04-20 | 微软技术许可有限责任公司 | Promotional forms for advertising |
| CN108027943A (en) * | 2016-05-06 | 2018-05-11 | 甲骨文国际公司 | The method and system of waiting data structure is generated for promotional display space |
| CN108027943B (en) * | 2016-05-06 | 2022-02-11 | 甲骨文国际公司 | Method and system for generating scheduling data structure for promotion display space |
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