CN1763777A - Method for producing and selling ordered commodity using customer personalized design - Google Patents
Method for producing and selling ordered commodity using customer personalized design Download PDFInfo
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- CN1763777A CN1763777A CNA2005100028667A CN200510002866A CN1763777A CN 1763777 A CN1763777 A CN 1763777A CN A2005100028667 A CNA2005100028667 A CN A2005100028667A CN 200510002866 A CN200510002866 A CN 200510002866A CN 1763777 A CN1763777 A CN 1763777A
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Abstract
The invention relates to design, production and sale method, which comprises the following parts: design concept, sample exhibition, basic pattern, personalized design part, basic function allocation or formulation, appearance or package, inner decoration, additional allocation and other component, accessory sample, design program and price. The consumer selects or designs one program according to his own need, necessity, fond and imagination and signs the corresponding lawful contract, which hands over to the producer to produce and test in the appointment time and pays the reckoning. The production enterprise can improve the formulation, package and refreshment of the paid after-sale service according to the consumer need as well as traditional after-sale service.
Description
Technical field
The present invention relates to a kind of design, the production and sales method of commodity, promptly in the personalized design scheme of sales end by consumer (client) selection, the definite commodity that will buy, and order, producer designs, produces and delivery and after sale service according to scheme and order.
Background technology
Traditional commodity production marketing method is according to prediction and sale feedback information for production commodity consumption market by manufacturing enterprise, design new product or existing products is improved, produce in batches and put on market, by promotion approach such as displaying, advertisement and price reduction, discounting, after sale service attract clients (consumer) choose.Because to the prediction in market and the gap of market effective sale, the uncertain market factor such as horizontal competition in addition, supply falls short of demand can to occur some products unavoidably, cause enterprise to produce the waste of potential, other products may be unsalable and a large amount of overstocked, cause the loss and the capital turnover difficulty of enterprise, thereby make enterprise bear huge economic risk.And under employing this method, directly design the product that needs by client (consumer) from sales section, the product of this personalized design organically combines the standardization of commodity production with personalized, the ratio of standardization and personalization is by hobby, demand and the economic conditions decision of client according to oneself.Product is transferred to production link production after design is finished, fix output quota by sales, and production and sales are closely linked up with.
Be the comparison of method of the present invention and classic method below:
1. traditional commodity production and sale flow process:
Market information---design---after sale service that producing in batches puts on market---selling (sales promotion)---
2. commodity production of the present invention and sale flow process:
---personalized design---is ordered and---is produced---delivery---after sale service---information and feedback in sale (sales promotion and propaganda)
This shows that the difference of the design of the present invention and traditional commodities, production and sales method is: one, design at sales section; Its two, design and finally determine design proposal according to consumer's (client) wish by the consumer; Its three, orders afterwards earlier and produces: its four, combining of batch process and case production promptly on the basis of standard form, processed according to the scheme of personalized design.This shows, traditional design, production technology are bases of the present invention, the present invention reforms the flow process of design, production and sales on this basis, and original production line, design and production model are transformed, and introduces brand-new sale and production (comprising design) theory.
According to inventor inquiry, at home and abroad there is no the patent application patent identical or similar at present with the inventor, do not have similar academic research achievement to deliver at home and abroad yet, perhaps show or in the production and sales of commodity by practical application method of the present invention.
Summary of the invention
1. definition of the present invention:
Commodity (general): refer to the article that are used for satisfying material demands such as people's life, production produced for sale with product.
Sales end: refer to brand shop and the retailer and the manufacturer direct selling site of product, also comprise StoreFront employee, sales force, the consignment of sales personnel of brand shop and retailer, direct deal department.
Client (consumer): refer to buy the people of product, comprise entity and individual, but do not comprise the acceptor of commodity, also the actual user of commodity not necessarily from sales end (the straight site of brand shop and retailer and manufacturer).
Consumer (client) selectes the personalized design scheme: refer under sales engineer (expert, technician's) help, select and determine according to the wish of oneself oneself to prepare the design proposal of the product of purchase by client (consumer), but the client does not carry out specific design, design department by producer carries out specific design, and the intellecture property of design still returns producer to own.
Order: after referring to the selected design proposal of consumer (client), buy the commodity of producing or assembling by this design proposal in the mode of down payment, payment in advance or agreement, but be not included in the commodity that sales end is directly bought the fixedly style of batch process.
BDOS method: english abbreviation of the present invention: A BUYER DEVISE AND ORDER SYSTEM
2. content of the present invention
Sales end (brand shop by product, the retailer) to the design concept of consumer (client) promote products, the sample of exhibiting product, basic model, various dissimilar standard components and the basic function configuration or the prescription that can supply personalized design, outward appearance, interior trim, additional configurations and other members, the sample of annex, and different design proposal (perhaps prescription) and price and price mechanism, by wish selection wherein a kind of design proposal (perhaps prescription) of consumer (client) according to oneself, perhaps new design proposal (perhaps prescription) is proposed according to the content oneself of showing, through design engineer (sales engineer, the technician) help, determine the personalized design scheme (perhaps prescription) of product at last, sales end and consumer (client) the corresponding legal documents of signature and collect the deposit or payment in advance that consumer (client) pays after, transfer to production link production, product is finished in the time of contract engagement and is produced and test, through after the assay was approved, pay consumer (client), consumer (client) pays off payment for goods (perhaps handling loan) by agreement on schedule.The time limit of delivery arranged by both party according to the production cycle of product and the complexity of designed configuration (prescription).After product was paid consumer (client) use, producer can also carry out paid personalized after sale improvement, install additional and even update except carrying out traditional after sale service according to consumer's (client) requirement.
Method of the present invention is not a kind of simple production or marketing technique, but to a revolutionary improvement of commodity design, production and sales and after sale service overall process, take as the leading factor with modern society's consumption idea and commodity production and marketing idea for one, comprise the comprehensive innovation of design production procedure and marketing procedure, problem solved by the invention can have influence on the production of commodity of modern society's every field and the idea and the pattern of consumption.
Because the personalized consumption theory is a consumption fashion modern and even following society.It is the important media that people show own individualized feature.Therefore, have the consumer goods that oneself participate in design, accept or reject its function, configuration (prescription) and outward appearance, annex etc., therefore be bound to become the trend of following consumption according to oneself s own situation, economic strength, hobby, actual needs.Method of the present invention is forward-looking and huge market potential therefore.
Though may be at the initial stage that is suitable for method of the present invention, because the personalized design production cost will be higher than the Batch Design production cost, people's consumption habit in addition, carry out getting up to have some difficulties, but still have following favorable factor: one, owing to use method of the present invention to be expected to make enterprise to reduce the production and sales cost on the whole, the fund that this part saves out can be used for subsidizing personalized design and production cost; Its two, the information of modern society, computer design and automated manufacturing for the design of personalized product, produce the space that reduces cost be provided: its three, the trend of following personalized consumption may attract enterprise to increase more early investment for this reason; Its four, the consumer of pursuing individuality fashion (client) also can accept slightly high consumer cost.Because above-mentioned favorable factor, who can use the method for this invention as early as possible to indicate enterprise and manufacturer, and who just may take bigger share in the market in future.Therefore, some strong, farsighted enterprises can seize the opportunity, and adopt this new method.In addition, because method of the present invention just is advanced to sales section with product design planning part, make to be order goods, do not need that on the whole the existing consumer goods are produced and sold mechanism and carry out huge change therefore have very strong operability in form into by the free choice of goods.
Embodiment
1. the condition of enterprise:
The enterprise that carries out this patent should be big strength is arranged, at home and abroad the enterprise or the manufacturer of certain share occupied in market: the product brand that oneself is arranged, the product line that some maturations are arranged, cash flow is preferably arranged, the independent design ability is arranged, have to spread all over the country and the sales network of some countries and regions overseas.
2. preproduction phase:
Carry out the basic preliminary work of design of the present invention, production procedure by enterprise.Mainly comprise:
(1) designs suitable overall manufacturing flow process of the present invention, scheme.
(2) the newly-built and required production line of improvement.
The sample of selecting when (3) design Gong the client that produces some kinds and kind carries out personalized design, comprise the different designs scheme sample (prescription); The various standard parts and components samples (prescription) that can make up; Can be for you to choose or outward appearance, interior trim and the additional accessory (prescription) of remodeling, decoration etc.
(4) training sales end staff, emphasis is sales force and design engineer (sales engineer, technician)
(5) undergo technological transformation, adopt supplementary meanss such as up-to-date computer technology design and computer control automated production, shorten the design production cycle, and reduce personalized production cost (production cycle and cost are that this patent is successfully crucial).
3. popularization stage:
(1) selecting a domestic and international 2-3 key city is first pilot.Based on this enterprise and original brand shop of manufacturer (sales company) or retailer, (if it is best to set up the sale monopoly supermarket of oneself) builds 1-2 exhibition pilot in kind in each city, comprise the displaying of all samples of aforementioned the 2nd (3) indication.Afterwards, be experience according to this, promote to nationwide and world wide.
(2) advertising.Comprise TV, radio station and medium such as newspaper, magazine (soft advertising, hard advertisement).Gist of publicity: the letter novelty of personalized design; The trend of following consumption; The superior performance of personalized design product, quality stability and safeguard; The reasonable price of personalized design product (though a little more than bulk article, worth); The economy of using (according to the Demand Design performance of oneself) etc.
(3) interest concessions measure.In the stage of promoting, take break even price; Along with technological transformation and production cost descend,, progressively enlarge profit afterwards along with the increase of the market share.
4. contact with consumer (client) and selected design proposal:
(1) by advertising or additive method consumer (client) is directed to the displaying point,, consumer (client) is become interested and desire to purchase by material object visit, granting data, television data and on-the-spot explanation.
(2) by selling public relations and selling design engineer (sales engineer, technician) reception, further give up client's doubt, guide consumption person (client) purchase of making a decision; According to the selected design proposal of consumer (client's) demand, hobby and mentality of designing, can work out the appraisal of 2-3 kind scheme and each scheme and compare and selection afterwards for consumer (client); After selected certain scheme of consumer (client), be sent to the producer design centre, make design in a short time, draw out the design sketchs (perhaps providing prescription) such as integral body, outward appearance, interior trim of product, and quote real calculation price by the design department of design centre.The real foundation of calculating price: the complexity of the price+personalized design of standard component (prescription)+process (improvement) required fee of material and working hour expense etc. by standard component (prescription).
5. determine and order:
(1) after consumer (client) receives design proposal and design sketch (or prescription), can carry out one, determine final design proposal (prescription) and price afterwards to the secondary revision.
(2) after final plan is determined, sign the relevant law document of ordering (promise that comprises the intellecture property that consumer (client) abandons designing) by consumer (client), according to the production cycle and the period stipulated for delivery of product.Consumer (client) can select to hand over deposit and part payment money or several order modes of prepayment account in full (can handle loan).
6. produce, check and delivery:
(1) transforms existing product line according to the needs of personalized design, make it to adapt to personalized requirement of producing.Transforming production line should combine standardized batch process and personalized production, and the demand that should consider to produce in batches allows some leeway for again personalized production to reduce cost.Cutting the waste, reduce cost and shortening the production cycle is aim and the purpose of setting up personalized production line.
(2) in each stage of producing, assemble, debugging strict check program will be arranged all, gate of the quality monitoring is held in strictness.
(3) in the production phase of agreement, finish production, assembling, and, deliver goods on schedule, must guard prestige rigidly through behind the strict check program.
7. after sale service:
(1) promises to undertake than the product longer time of producing in batches, the after sale service of more items by enterprise.
(2) install, reequip (this prescription) service after sale additional.Answer consumer (client) or user's requirement, can carry out paid installing additional or improvement, upgrade service the product of selling.To this service, receivable draw materials expense and working hour expense.
8. reclaim and update:
Enterprise can consider in area with good conditionsi or country, for stable client source and enhancing product image, release and reclaim product, change the system of new product, sign the personalized design product order legal document the time, sign the letter of commitment that reclaims and upgrade simultaneously by enterprise.
9. information management and feedback after sale:
Enterprise all sets up tracking-files to each personalized design product of selling, set up close contact with consumer (client) or user, in time collect the market information of aspects such as various uses and demand, these information feed back to decision-making level and sale, design department after arrangement.
Claims (6)
1. new method, promptly sales end is by the production and sales method of consumer's (client) personalized design and order goods.Sales end by commodity (is sold point directly to households, brand shop, the retailer) to the design concept of client's promote products, the sample of exhibiting product, basic model and the basic function configuration or the prescription that can supply personalized design, outward appearance, interior trim, additional configurations and other members, the sample of annex, and different design proposals and price or price structure, by the demand of client according to oneself, necessary, the hobby or the imagination are selected a kind of design proposal wherein, perhaps new design proposal is proposed according to the content oneself of showing, through design engineer (sales engineer, the technician) help, determine the personalized design scheme of product at last, sales end and consumer (client) the corresponding legal documents of signature and collect the deposit or payment in advance that the client pays after, transfer to production link production, product is finished in the time of contract engagement and is produced and test, through after the assay was approved, deliver to customer, the client pays off payment for goods (perhaps handling loan) by agreement on schedule.The time limit of delivery arranged by both party according to the production cycle of product and the complexity of designed configuration or prescription.After product delivered to customer to use, enterprise or manufacturer can also carry out paid personalized after sale repacking or modification according to requirement of client and fill a prescription, install additional, upgrade and even update except carrying out traditional after sale service.
2. said method is used in the household PC personalized design of (comprising desktop computer and notebook computer), production and sales.Be included in the personalized design, production and sales of the configuration of household PC complete machine, functional module, outward appearance and use; In the personalized design of the additional configurations of household PC, gadget, production and sales, use; Application in household PC personalized after sale reequip, installs additional, upgrades and update.
3. said method is used in the mobile phone personalized design of (refer to portable radio telephone, do not comprise the radio extension of satellite phone, intercom and family expenses base), production and sales.Be included in the personalized design, production and sales of functional configuration, assembly, demonstration, sound, setting and the outward appearance of mobile phone complete machine and use; In the personalized design of the additional configurations of mobile phone, gadget, production and sales, use; Application in mobile phone personalized after sale reequip, installs additional, upgrades and update.
4. said method is used in the personalized design of televisor, production and sales.Be included in the personalized design, production and sales of televisor standard, imaging modality, functional configuration, size, shape, outward appearance and use; Be also included within the personalized design, production and sales of additional configurations, the gadget of televisor and use; And application in televisor personalized after sale reequip, installs additional, upgrades and update.
5. said method is at cosmetics, the personalized design of skin care item and perfume recipe, use in the production and sales, promptly by cosmetic, the expert of skin care or sale technician, by diagnosis, instrument detecting etc., skin according to consumer (client), features such as physique, various detection data and expert's diagnostic recommendations, select, definite or Site Design goes out to be fit to consumer's personalization prescription, perhaps fill a prescription with revising repeatedly by the consumer is on probation, perhaps by the wish of consumer (client) according to oneself, the imagination, determine optimum formula at last, order goods then, produce and delivery.This patent is also included within the personalized design, production and sales of cosmetics, skin care item and perfume package and uses; And in the personalized after sale modification prescription of cosmetics, skin care item and perfume, use.
6. said method (comprises drink at health products, tablet, electuary, external application etc.) personalized design, use in the production and sales, promptly by sanitarian or health care technician by to the diagnosis of consumer (client) health, detect, physique according to the consumer, treatment needs and the personalized demand of using, select, definite or Site Design goes out to be fit to consumer's personalization prescription, perhaps fill a prescription with revising repeatedly by the consumer is on probation, perhaps consumer (client) is according to the wish of oneself, the imagination, determine optimum formula at last, order goods then, produce and delivery.This patent also is adapted at using in the personalized design, production and sales of health products packings; Use personalized after sale the modification in the prescription of health products.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2005100028667A CN1763777A (en) | 2005-01-27 | 2005-01-27 | Method for producing and selling ordered commodity using customer personalized design |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2005100028667A CN1763777A (en) | 2005-01-27 | 2005-01-27 | Method for producing and selling ordered commodity using customer personalized design |
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| Publication Number | Publication Date |
|---|---|
| CN1763777A true CN1763777A (en) | 2006-04-26 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2005100028667A Pending CN1763777A (en) | 2005-01-27 | 2005-01-27 | Method for producing and selling ordered commodity using customer personalized design |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102708251A (en) * | 2012-05-16 | 2012-10-03 | 广州美仑空间装饰工程有限公司 | Simulation display system, customized counter and method for achieving customization |
| CN103144432A (en) * | 2012-12-20 | 2013-06-12 | 荆门千年健医疗保健科技有限公司 | Digital printing system for realizing personalized household textiles by applying Internet |
| CN105741155A (en) * | 2016-01-14 | 2016-07-06 | 潘鼎铭 | Curtain order processing method |
| CN107767234A (en) * | 2017-11-10 | 2018-03-06 | 山东福瑞达生物工程有限公司 | The operation method and platform of on-line customization personalization skin care item |
| CN108931094A (en) * | 2017-05-26 | 2018-12-04 | 青岛海尔模具有限公司 | A kind of expansionization model and the marketing method using the model |
| CN110482034A (en) * | 2019-07-23 | 2019-11-22 | 中国地质大学（武汉） | In conjunction with the packing method of liquid metal circuit |
| CN113628015A (en) * | 2021-08-25 | 2021-11-09 | 安徽创夫子科技有限公司 | Cup pot customization system |
-
2005
- 2005-01-27 CN CNA2005100028667A patent/CN1763777A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102708251A (en) * | 2012-05-16 | 2012-10-03 | 广州美仑空间装饰工程有限公司 | Simulation display system, customized counter and method for achieving customization |
| CN103144432A (en) * | 2012-12-20 | 2013-06-12 | 荆门千年健医疗保健科技有限公司 | Digital printing system for realizing personalized household textiles by applying Internet |
| CN105741155A (en) * | 2016-01-14 | 2016-07-06 | 潘鼎铭 | Curtain order processing method |
| CN108931094A (en) * | 2017-05-26 | 2018-12-04 | 青岛海尔模具有限公司 | A kind of expansionization model and the marketing method using the model |
| CN107767234A (en) * | 2017-11-10 | 2018-03-06 | 山东福瑞达生物工程有限公司 | The operation method and platform of on-line customization personalization skin care item |
| CN110482034A (en) * | 2019-07-23 | 2019-11-22 | 中国地质大学（武汉） | In conjunction with the packing method of liquid metal circuit |
| CN113628015A (en) * | 2021-08-25 | 2021-11-09 | 安徽创夫子科技有限公司 | Cup pot customization system |
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