CN1760943A - Interactive advertisement installation and method - Google Patents
Interactive advertisement installation and method Download PDFInfo
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- CN1760943A CN1760943A CN 200510036471 CN200510036471A CN1760943A CN 1760943 A CN1760943 A CN 1760943A CN 200510036471 CN200510036471 CN 200510036471 CN 200510036471 A CN200510036471 A CN 200510036471A CN 1760943 A CN1760943 A CN 1760943A
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- wireless receiving
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Abstract
The installation includes data output device and display terminal for receiving data. Being setup at the display terminal, the photography device transfers back picture, which shows crowd in front of the display screen to look on advertisement, and displays it. Also. Other pictures can be sent to the display screen. Digital wireless transmission technique in high frequency is adopted in data transmission in the invention. The invention is able to tell advertised effect simply and effectively from amount of crowd in front of the display screen to look on advertisement.
Description
[technical field]
The present invention relates to a kind of wireless transmission electronic advertising device and method thereof.
[background technology]
Oneself is widely used in the issue and the management of various advertising messages, commonweal information electric advertisement screen, comprise product advertising, news summary, share certificate information or the like, relatively typical application is in the service industry in city, as places such as hotel, supermarket, bar, dance hall, the vehicles, so electric advertisement screen has civilian very widely and commercial value.
A kind of prior art advertisement screen is connected the Word message box by wired mode with electric advertisement screen, this will bring very big difficulty to installation, has also increased a lot of installation costs simultaneously; Another prior art advertisement screen adopts wireless connections mode, still, no matter wired still wireless connections, existing advertisement screen display system all can only releasing advertisements, does not have how many people watching the feedback display system of advertisement under the advertisement screen and have to understand actually.
In sum, people suddenly treat a kind of can issuing advertisement information, can understand the display device of crowd's situation of watching advertisement again.
[summary of the invention]
Do not have the technical matters of feedback in order to overcome the prior art advertisement screen, the invention provides a kind of interactive advertisement installation that possesses feedback function.
Do not have the technical matters of feedback in order to overcome the prior art advertisement screen, the invention provides a kind of interactive advertisement method that possesses feedback function.
The present invention solves the technical scheme that above-mentioned first technical matters adopted: a kind of interactive advertisement installation is provided, the display terminal that comprises data output device and reception data, described terminal camera watches before with display screen advertisement crowd's picture to pass back and show by camera.
The present invention solves the technical scheme that above-mentioned second technical matters adopted: a kind of interactive advertisement method is provided, adopt the display terminal of data output device and reception data, described terminal camera comprises step: A, data output device send data to display terminal; B, camera to display terminal towards scene photograph, obtain image data.
With respect to prior art, the beneficial effect of interactive advertisement installation of the present invention is: because the present invention has adopted the method that camera is set on the advertisement display terminal, can learn before display screen and watch advertisement crowd's quantity to learn advertising effect, effectively simple, the function of realization advertising feedback.
With respect to prior art, the beneficial effect of interactive advertisement method of the present invention is: because the present invention watches advertisement screen with camera advertisement crowd's situation record, thereby can learn before display screen watches advertisement crowd's quantity to learn advertising effect, simple effectively, and provide real first-hand survey data for the quality of ad quality and advertisement plan backward.
[description of drawings]
Fig. 1 is the circuit diagram of the data output device of interactive advertisement installation of the present invention;
Fig. 2 is the circuit diagram of the display terminal of interactive advertisement installation of the present invention.
[embodiment]
The present invention is further described below in conjunction with drawings and embodiments.
Referring to Fig. 2, interactive advertisement installation of the present invention comprises data output device and receives the display terminal of data, described terminal camera, and in the present embodiment, described camera is an electronic still camera.
Described display terminal comprises high-frequency digital wireless receiving and dispatching submodule, terminal-specific Information Compression and decompression module and display screen.Described high-frequency digital wireless receiving and dispatching submodule receives data by antenna.If what receive is the data that the specific information box sends, just directly send display screen to show; If what receive is that image data is just made arrangements for his funeral and passed to display screen behind end specific information compression and the decompression module decompress(ion) and show.Camera send high-frequency digital wireless receiving and dispatching submodule to launch described image data after image data is compressed via terminal-specific Information Compression and decompression module.
Described data output device comprises high-frequency digital wireless receiving and dispatching primary module and specific information box, stand-by computer and compression of center specific information and decompression module.The specific information box sends data to high-frequency digital wireless receiving and dispatching primary module, and high-frequency digital wireless receiving and dispatching primary module transfers data to high-frequency digital wireless receiving and dispatching submodule by the on-air radio link, send display screen to show then; Stand-by computer is if will send picture to display screen, and image data send center specific information compression to compress with decompression module earlier, send the emission of high-frequency digital wireless receiving and dispatching primary module then.
The specific information box is to be used for editing and storing the ad content that display screen will show.Specific information compression and decompression module are to be used for picture information is compressed instrument with decompress(ion).Stand-by computer is to be used for showing and the output picture, can also be used for importing the information material that will show.
A specific information box can drive a plurality of display screens, one group of display screen and camera only draw in Fig. 2, in fact a data output unit can dispose a plurality of display terminals by actual needs, specific information box can connect with arbitrary display screen (can single or combination).
The distance that described high-frequency digital wireless receiving and dispatching primary module and terminal high-frequency digital wireless receiving and dispatching submodule are received and sent messages can reach 300 meters, penetrates body of wall and can reach nearly 70 meters.Radio receiving transmitting module adopts the high-frequency wireless communication frequency range, such as the 2.4GHz frequency range.
The present invention is the novel radio transmission electronic advertisement display system that is connected to the electronics display terminal by the high-frequency digital wireless transmission component by the information input of specific information box and controller.Wherein: the specific information box comprises that also input device, radio receiving transmitting module also comprise microprocessor, clock, storer, interface circuit, and it is ISM band high-frequency digital (directly expanding an or frequency hopping) wireless transmission component.And ISM band is special open free frequency range of using for industry, scientific research and medical treatment.ISM band high-frequency digital (directly expand or frequency hopping) wireless transmission component has confidentiality height, strong interference immunity, distance, power down content and does not lose, can transmit technical characterstics such as multi-channel analog and digital signal simultaneously.
The How It Works of interactive advertisement installation of the present invention below is described, comprises step:
A, data output device send data to display terminal, comprise following substep:
A1, specific information box send the data to high-frequency digital wireless receiving and dispatching primary module;
A2, high-frequency digital wireless receiving and dispatching primary module transfer data to high-frequency digital wireless receiving and dispatching submodule by the on-air radio link;
A3, high-frequency digital wireless receiving and dispatching submodule receive data by antenna;
A4, data pass to display screen and show;
B, camera to display terminal towards scene photograph, obtain image data
C, with image data returned data output unit, comprise substep:
C1, camera pass to terminal-specific Information Compression and decompression module with image data;
C2, terminal-specific Information Compression and decompression module are compressed image data;
Image data after c3, the compression is via high-frequency digital wireless receiving and dispatching submodule;
C4, high-frequency digital wireless receiving and dispatching submodule emission image data;
C5, high-frequency digital wireless receiving and dispatching primary module receive the image data of high-frequency digital wireless receiving and dispatching submodule emission;
C6, high-frequency digital wireless receiving and dispatching primary module compress image data and decompression module via the center specific information;
C7, the compression of center specific information are carried out decompress(ion) with decompression module to image data;
C7, deliver to stand-by computer and Show Picture, watch field condition for the staff.
Equally, the stand-by computer of data output device also can pass to display terminal with the image data compression, and is specific as follows:
D1, stand-by computer are delivering to center specific information compression and decompression module compression at the image data that display screen shows;
D2, image data are after compression delivered to the emission of high-frequency digital wireless receiving and dispatching primary module;
D3, high-frequency digital wireless receiving and dispatching submodule are received make arrangements for his funeral behind the image data compression of end specific information and decompression module decompress(ion);
Image data send display screen to show behind d4, the decompress(ion).
Interactive advertisement installation of the present invention adopts the high-frequency digital radio receiving transmitting module, has removed the needed wiring operation of wired connection of complicated trouble from; And high-frequency digital frequency range that radio receiving transmitting module uses greatly reduces cost for freely using frequency range; The high-frequency digital radio receiving transmitting module is simply handy, and the radio communication effective range is wide.
What the present invention adopted is many estrades of main frame may command machine, and just a main frame that has the specific information box can drive a plurality of display screens, realizes the integrated form configuration.
Most importantly, interactive advertisement installation of the present invention and method thereof have adopted the method that camera is set on the advertisement display terminal, can releasing advertisements, thereby can learn again before display screen watches advertisement crowd's quantity to learn advertising effect, simple effectively, and provide real first-hand survey data for the quality of ad quality and advertisement plan backward.
Claims (10)
1. an interactive advertisement installation comprises data output device and the display terminal that receives data, it is characterized in that: described terminal camera.
2. interactive advertisement installation according to claim 1 is characterized in that: described camera is an electronic still camera.
3. interactive advertisement installation according to claim 1, it is characterized in that: described display terminal comprises wireless receiving and dispatching submodule, end message processing module and display screen, described wireless receiving and dispatching submodule includes microprocessor control, receive data by antenna, data pass to display screen via the transmitting-receiving submodule and show, perhaps passing to display screen again through the wireless receiving and dispatching submodule after the end message processing module shows, camera send the wireless receiving and dispatching submodule to launch described image data after image data is passed to the end message processing module.
4. interactive advertisement installation according to claim 3, it is characterized in that: described data output device comprises wireless receiving and dispatching primary module and specific information box, described specific information box sends the data to the wireless receiving and dispatching primary module, the wireless receiving and dispatching primary module transfers data to the wireless receiving and dispatching submodule by the on-air radio link, and the wireless receiving and dispatching submodule passes to display screen with data and shows.
5. interactive advertisement installation according to claim 4 is characterized in that: described data output device also comprises stand-by computer and central information processing module, and described stand-by computer connects the wireless receiving and dispatching primary module by the central information processing module.
6. according to claim 3 or 4 described interactive advertisement installations, it is characterized in that: the wireless receiving and dispatching primary module of described data output device and display terminal and wireless receiving and dispatching submodule all are respectively the high-frequency digital radio receiving transmitting modules, described terminal-specific Information Compression and decompression module and compression of center specific information and decompression module.
7. an interactive advertisement method adopts data output device and the display terminal that receives data, and described terminal camera comprises step:
A, data output device send data to display terminal;
B, camera to display terminal towards scene photograph, obtain image data.
8. interactive advertisement method according to claim 7 is characterized in that: also comprise step C, with image data returned data output unit.
9. interactive advertisement method according to claim 8, it is characterized in that: step C comprises substep:
C1, image data is compressed;
C2, use high-frequency digital radio receiving transmitting module transmit image data to data output device.
10. interactive advertisement method according to claim 8, described data output device comprises high-frequency digital wireless receiving and dispatching primary module, specific information box, stand-by computer and compression of center specific information and decompression module, described display terminal comprises high-frequency digital wireless receiving and dispatching submodule, terminal-specific Information Compression and decompression module and display screen, and it is characterized in that: steps A comprises substep:
A1, specific information box send the data to high-frequency digital wireless receiving and dispatching primary module;
A2, high-frequency digital wireless receiving and dispatching primary module transfer data to high-frequency digital wireless receiving and dispatching submodule by the on-air radio link;
A3, high-frequency digital wireless receiving and dispatching submodule receive data by antenna;
A4, data pass to display screen via high-frequency digital wireless receiving and dispatching submodule and show;
Step C comprises substep:
C1, camera pass to terminal-specific Information Compression and decompression module with image data;
C2, terminal-specific Information Compression and decompression module are compressed image data;
Image data after c3, terminal-specific Information Compression and decompression module will be compressed is launched through high-frequency digital wireless receiving and dispatching submodule;
C4, high-frequency digital wireless receiving and dispatching primary module receive the image data of high-frequency digital wireless receiving and dispatching submodule emission;
C5, high-frequency digital wireless receiving and dispatching primary module compress image data and the decompression module decompress(ion) via the center specific information;
C6, deliver to stand-by computer and Show Picture;
Comprise that further step: D, data output device pass to display terminal with the image data compression, it comprises substep:
D1, stand-by computer are delivering to center specific information compression and decompression module compression at the image data that display screen shows;
D2, image data are after compression delivered to the emission of high-frequency digital wireless receiving and dispatching primary module;
D3, high-frequency digital wireless receiving and dispatching submodule are received make arrangements for his funeral behind the image data compression of end specific information and decompression module decompress(ion);
Image data send display screen to show behind d4, the decompress(ion).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200510036471 CN1760943A (en) | 2005-08-11 | 2005-08-11 | Interactive advertisement installation and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200510036471 CN1760943A (en) | 2005-08-11 | 2005-08-11 | Interactive advertisement installation and method |
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| Publication Number | Publication Date |
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| CN1760943A true CN1760943A (en) | 2006-04-19 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 200510036471 Pending CN1760943A (en) | 2005-08-11 | 2005-08-11 | Interactive advertisement installation and method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101369413B (en) * | 2007-08-17 | 2010-09-29 | 群康科技(深圳)有限公司 | Electronic advertising device and its drive method |
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- 2005-08-11 CN CN 200510036471 patent/CN1760943A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101369413B (en) * | 2007-08-17 | 2010-09-29 | 群康科技(深圳)有限公司 | Electronic advertising device and its drive method |
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