CN1670738A - Implementation of integration purchasing interactive method using Internet system - Google Patents
Implementation of integration purchasing interactive method using Internet system Download PDFInfo
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- CN1670738A CN1670738A CN 200410016995 CN200410016995A CN1670738A CN 1670738 A CN1670738 A CN 1670738A CN 200410016995 CN200410016995 CN 200410016995 CN 200410016995 A CN200410016995 A CN 200410016995A CN 1670738 A CN1670738 A CN 1670738A
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Abstract
This invention relates to aggregate buying interact method by use of Internet, which comprises the first and second processes. The first process comprises the following steps: neachievediating with project supplier to get differential prices; setting database drawing engine triggering conditions; web server initiating price data according to time. The second process comprises the following steps: judging the potential customer psychological bearing price and time satisfaction; achieving the interact buying price and time and dynamic balance and exit or sending or amending certain project parameters through browser; web server processing the parameters registered; browser outputting project prices and time relation graph; judging whether the terminal time is over.
Description
Technical field
The present invention relates to a kind of product or service flow way system of can be applicable to, especially refer to utilize internet system to realize set buying interactive approach.
Background technology
Aggravation along with social competition, more and more enterprises begins to want benefit to management, and one of them important step is exactly to reduce the selling cost of product, along with the Internet era arriving, ecommerce is familiar with by more and more enterprises gradually, and begins to save a large amount of selling costs for enterprise.Since 2002, the purchase behavior of spontaneous set buying has appearred on the internet.The way that this behavior briefly is exactly to assemble by the internet a plurality of scattered consumers reaches a bigger purchase quantity, thereby requires lower discount.Because this way can be brought sales growth to businessman, also has been subjected to the welcome of businessman.There have been at present some companies to specialize in the tissue and the negotiation work of set buying, and therefrom obtained certain interests.
Because the product that the product of set buying or the tissue that provides set to purchase provide has reduced the selling cost of brand manufacturers mostly for the brand product of dominate on the market, has increased the competitiveness of brand product, is conducive to the improvement of market order.At present there is the requirement of hitting counterfeit and shoddy goods in quite a few best brand of product, some enterprise even need to transfer special human and material resources and carry out, and this product to enterprise's normal sale must increase new Cost of Credit.If can effectively enlarge the market share of normal sale product, equal to reduce the credit cost of enterprise, strengthen the competitiveness of enterprise, and hit the market of counterfeit and shoddy goods.
The problem that at present network upper set buying is mainly faced comprises, client participates in the set buying, and that what do not know to obtain is preferential, because how much being inversely proportional to of the margin of preference of set buying and the number of participation.If preferential amplitude is little, then client waits for that other people purchase jointly at sacrifice time of may being unwilling.The low more number that then participates in of the price of set buying is also many more.A problem is arranged herein, be exactly between client and manufacturer, be the problem who gives way earlier, if client is no matter what price is all participated in, then manufacturer can provide lower price, and if manufacturer provides earlier lower price, then more client can participate in.Second problem that the set buying faces is exactly that participating in the set buying needs the problem how long of waiting for.Because a lot of clients are unwilling only to obtain very little preferential a large amount of time of product cost for one, though the time of recognizing is exactly the problem that is worth, the value of time can't turn materially currency.Just face a problem when more clients add waiting for like this, the client who adds in advance may be because can not sacrifice the former of time thereby withdraw from the set buying, thus the miscarriage that causes gathering procurement price.
Network upper set purchasing system main technical scheme mainly contains three kinds at present, first kind also is present topmost mode, promptly, promptly need the client who participates in the set buying to invite other people and oneself set buying by the mode of on BBBS (Bulletin Board System)BS, announcing by BBBS (Bulletin Board System)BS (BBS) mode.The great advantage of this mode is that technology maturation is directly perceived, but uses a lot of inconvenience of existence in commerce.At first, the method can't be pre-estimated for the number that participates in the set buying, can not predict for resulting price.The client that will cause a lot of hope originally to participate in the set buying like this waits and see.In addition, because the limitation of BBS can't allow the client recognize and when can purchase.So a lot of suppliers are to be considered as a kind of commercial interest concessions behavior for the attitude of the set buying of adopting this technical scheme, and the interest concessions amplitude is lower, is not to accomplish that really purchase quantity is more big, procurement price is more low.Contribution to manufacturer only is the transfer of the original commercial channel of manufacturer, can not really attract the potential consumer from other brand.In addition, owing to do not enlarge the market share of manufacturer, the state that this procurement method that is subjected to consumer and client's welcome can only be in sub-terrain operations is purchased in feasible set from the pressure of traditional retail industry, can't really run business big and strong.
The second kind of business method that exists on the internet also comprises, set buying regular bus, promptly be exactly to gather procurement organization person to set in the time range, manufacturer is according to participating in what of number in this time range, quantity according to final participation number is made concessions, though such marketing method can embody the characteristic how many set procurement price and participation numbers are directly proportional, but because the problem of propagating in this time period, a lot of people also do not know to have such channel to gather buying, wait and have known behind this channel that the set buying is through with again usually.So the effect of publicity can not obtain best effect.This is a kind of mode of the own abundant customer's resource employing of some door type website uses at present, but the feedback that such mode obtains still seldom, reason is that client also will cause the set procurement price of gathering the fluctuation of procurement price and then having influence on more clients after withdrawing from the set buying, and client has unpredictability for the variation of set procurement price.
The third business method that exists on the internet comprises that supplier provides a discounted cost, and in unlimited time, customer that must some can sell.Such technical scheme, the problem that mainly faces be exactly, and the client does not know to wait oneself the product of until what time can buying at low prices, and whether a lot of clients can't predict the own time of waiting at all worth.
Above-mentioned three common issue with that technical scheme faced are exactly fundamentally to solve the uncertain problem (comprising that the time is uncertain and price is uncertain) that internet set buying is faced, thereby cause internet set buying to be difficult to really grow up.Can only be as a kind of small-scale rudiment economy.
Summary of the invention
The object of the present invention is to provide a kind of internet system of utilizing to realize set buying interactive approach, by the application of this method, can enlarge the rights and interests of consumer or corporate client, and improve the product competitiveness of manufacturer, reduce the social credibility cost, optimize the commercial distribution system.
A kind of internet system of utilizing provided by the present invention realizes set buying interactive approach, comprises the following steps: that at first internet system is carried out the step of following first, second processing procedure simultaneously: the first, talk with the project supply arrangement, and obtain differential price; According to differential price and the condition setting data storehouse drawing engine trigger condition relevant with differential price; The web services device initializes price data by the time; The second, judge several potential customers' psychological endurance price and Time-satisfaction degree: if then reach interactive procurement price and time and participant's dynamic equilibrium or withdraw from; If not, time is up to judge psychological endurance: if then reach interactive procurement price and time and participant's dynamic equilibrium or withdraw from; If not, then send or revise the parameter that participates in the pre-registration of certain project buying by browser; Next, the web services device will be purchased the parameter of pre-registration and carry out the data processing; Moreover, browser output item purpose price level and corresponding time relationship figure; At last, judge to order deadline whether to: if arrive, then reach interactive procurement price and time and participant's dynamic equilibrium or withdraw from; If not, then continue to wait for potential customers.
Realize in the set buying interactive approach that in the above-mentioned internet system of utilizing the parameter of the pre-registration of certain project buying comprises purchase quantity and buying date.
Realize in the set buying interactive approach in the above-mentioned internet system of utilizing, in carrying out first processing procedure, also carry out respectively following instant initialization process and expection initialization process step according to the condition of the instant condition of adjusting in interactive project organization side and interactive project organization side expection adjustment set buying condition simultaneously; Instant initialization process step comprises; Interactive project organization side or provider price and quantitative relation are adjusted immediately; The quotation of web services device update the system and transmission bulletin are to set buying concern client; Browser is refurbishing cost magnitude relation output chart not, the issue bulletin; Expection initialization process step comprises; Interactive project organization side or provider price and quantitative relation and time are adjusted and inform in advance; Web services device not update the system quotation produces a pre-quotation simultaneously, and the transmission bulletin is to set buying concern client; Browser refurbishing cost magnitude relation output chart, and issue bulletin; After above-mentioned two kinds of processing, the web system reinitializes.
Realize in the set buying interactive approach in the above-mentioned internet system of utilizing, in carrying out second processing procedure, according to participating in source, potential customers ground condition, gather buying region control treatment step; Set buying region control treatment step comprises: according to the IP database that the set procurement platform is collected, judge source of customers way address; As be with IP address, city, then continue; As be non-with IP address, city, then refuse the pre-registration of customer involvement set buying.
Realize that in the above-mentioned internet system of utilizing project comprises single product, single brand product group, single service, single bundle of services in the set buying interactive approach.
Adopt technique scheme, be that the present invention passes through to adopt on the internet the forward purchasing way, behavior and the consumer of permission group dynamically adjust the participation date according to other people pre-registration situation on network before real payment or the way that purchases by group is participated in cancellation by the consumer of the group of participation is registered in advance, realize allowing the client know when he can buy real preferential product with what price, and do not had influence on the price of retail market.Therefore, the present invention has realized utilizing the true business procurement behavior of internet interactive characteristic Simulation, has realized the optimizing process of network group purchase.In addition, the present invention will be to some retail trade generation tremendous influence, can reduce reputation lapse in the present commercial activity and the too high problem of Cost of Credit that causes, is conducive to the standard in market and the improvement of development and consumer spending environment.
Description of drawings
Fig. 1 is that the present invention utilizes internet system to realize the flow chart of set buying interactive approach;
Fig. 2 is in first processing procedure of the present invention, the flow chart of the instant initialization process of also carrying out simultaneously and expection initialization process.
Embodiment
As shown in Figure 1 and Figure 2, the present invention, namely; A kind of internet system of utilizing realizes set buying interactive approach, comprises the following steps:
First step: internet system is carried out the step of following first, second processing procedure simultaneously:
The first, talk with the project supply arrangement, obtain differential price;
According to differential price and the condition setting data storehouse drawing engine trigger condition relevant with differential price;
The web server is by time initialization price data.
In carrying out first processing procedure, also carry out following instant initialization process and expection initialization process step respectively simultaneously according to the condition of instant condition of adjusting in interactive project organization side and interactive project organization side expection adjustment set buying condition;
Instant initialization process step comprises;
Interactive project organization side or provider price and quantitative relation are adjusted immediately;
Quotation of web server update the system and transmission bulletin are to set buying concern client;
Browser is refurbishing cost magnitude relation output chart not, the issue bulletin;
Expection initialization process step comprises;
Interactive project organization side or provider price and quantitative relation and time are adjusted and inform in advance;
Web server not update the system quotation produces a pre-quotation simultaneously, and the transmission bulletin is to set buying concern client;
Browser refurbishing cost magnitude relation output chart, and issue bulletin;
After above-mentioned two kinds of processing, the web system reinitializes.
The second, judge several potential customers' psychological endurance price and time satisfaction:
If then reach interactive procurement price and time and participant's dynamic equilibrium or withdraw from;
If not, time is up to judge psychological endurance:
If then reach interactive procurement price and time and participant's dynamic equilibrium or withdraw from;
If not, then send or revise the parameter that participates in certain project buying pre-registration by browser.
In carrying out second processing procedure, according to participating in source, potential customers ground condition, gather buying region control treatment step;
Set buying region control and treatment step comprises:
According to the IP database that the set procurement platform is collected, judge source of customers way address;
As be with IP address, city, then continue;
As be non-with IP address, city, then refuse customer involvement set buying pre-registration.
Above-mentioned project comprises single product, single brand product group, single service, single bundle of services.
Second step: the web services device will be purchased the parameter of pre-registration and carry out the data processing, and the parameter of the pre-registration of certain project buying comprises purchase quantity and purchases the date.
Third step: price and the corresponding time relationship figure of browser output commodity and service.
The 4th step: judge to order whether arrive closing time:
If arrive, then reach interactive procurement price and time and participant's mobile equilibrium or withdraw from;
If not, then wait for potential customers.
Below we are described in detail said process.
At first with supplier's negotiation, according to the differential price that how much provides of the number of participant, such as 1 client's buying, namely sell with retail price, 2～5 client's buyings namely obtain a small amount of discount, and 6～20 client's buyings then obtain more discount etc.
Secondly, according to supplier's delivery specifications, set up a JAVA APPLET program in the web client, what this program was seen in client's browser access website is as next width of cloth figure (original state is referring to Fig. 2).As seen from Figure 2, transverse axis is the set buying date of payment (can be considered the day of trade), and the longitudinal axis on the left side is the ladder of selling price, has shown the variation ladder of price from top to bottom respectively.Under the situation of nobody buying, under the normal condition, the price of every day is consistent, is a class retail price.In the time of client's scheduled purchasing, he may select the date of some day as own scheduled purchasing.Client can participate in the pre-registration of set buying by client browser.After a client registers by browser, its purchase quantity (perhaps number) is that serviced device reads and count in the database, when more client participates in the pre-registration of set buying, the situation that if different clients occurs in enrollment process overlapping (record date is on the same day), then client's quantity information of submitting to server by browser end will be accumulated in the another one database, because when participating in the increase of purchase quantity (perhaps number) and surpass the critical mass of supplier's regulation, the figure that the server triggers device is drawn according to database shows that the price of this product under this date will show as two class prices at browser end such as the price on the same day.Because two class prices are more cheap than a class, referring to Fig. 3, will show a not different broken line graph of same date price.
Owing to the reason of price low ebb convergence property and the reason of establishing time (date) axle, can allow as yet the client of not buying recognize the demand status in market, the client of date registration around the price low ebb date may send buying date to the price relatively cheap date of information to adjust oneself to the server section by browser.When being sent back to server after the browser changed information, the buying sum of cheap that day will increase more.Thereby cause lower price, at this time, the date of this product purchasing may change and become as shown in Figure 4.And if the client that can not therefore regulate the buying date can determine whether to withdraw from the set buying in advance in own psychological buying hour scope, do not have influence on other people set purchase behavior.
At this moment, the client who participates in the pre-registration of set buying is successfully interactive, and the commodity time of just buying be in agreement, and what price buying client know with, finished the process of interconnected web interaction set buying buying.
Advantage of the present invention is, combines economics cobwed theorem and Future Theory, and client more early adds the set purchase behavior before buying, just more may obtain at a low price, and can not have influence on client's procurement plan.Because this kind method is different from present second technical scheme, namely adopt the procurement method of determining the cycle.Because a lot of clients know the set procurement information relatively early, publicity about the set buying can not lost efficacy with regard to accusing because of ripple publicity, can continuously carry out the set buying, this method, solved client in adoption process to when purchasing and with the puzzlement of what price buying, better arranging the set procurement item of oneself.
For different commodity, its payment may be different with dilivery date, but this does not influence manufacturer and the consumer approval to this transaction, because some commodity concentrates deliver goods to reduce cost greatly, key is the conclusions of the business of both sides to this price and service approval.
Using value of the present invention is more extensive, its economic implications is many band-name enterprises because price is higher than the price of counterfeit and shoddy goods, on price, be in the disadvantageous situation of competition, and traditional behavior of promoting at a reduced price, owing to consider the interests of multi-vendor interaction, though can extend volume growth, can not raise profits, this is because best brand of product considers to hit the credit loss of fake and inferior commodities.If this product is sold by internet set purchasing system, owing to there is not the low-price competition of counterfeit and shoddy goods, best brand of product can be made concessions in the people to a greater extent, thereby realizes some market, field standardization ground effect.
As be in the traditional economy theory, manufacturer must consider all the other manufacturers (rival) to the reaction of sales promotion, and in situation of the present invention, the room for price-cut of how much regulating according to amount of purchase is looked by manufacturer when carrying out sales promotion in the face of competition.In this method situation, manufacturer namely knows the market share that enlarges and the profit of acquisition before price reduction, thereby has positive effect for manufacturer.For example, the profit in the time of the M of manufacturer normal sale product P is 10 yuan, and expectation can be sold 100 products, and gross profit is 1000.If in the time of sales promotion, the product P price reduction, when making every product profit be 8 yuan, suppose the competition that does not have other manufacturers, then can enlarge 40% the market share, promptly can sell 140 products, therefore gross profit also increases to 8*140=1120 unit (not considering the production cost changing factor), increases by 12%, but because there are other rivals, its product can only increase by 15% sales volume, and promptly the sales volume of this manufacturer is 115.Then under this situation, manufacturer's gross profit is a 115*8=920 unit, has reduced 8% on the contrary.And may abandon multi-vendor interference effect behind employing the present invention.Manufacturer can increase on 25% basis of selling, and price reduction is not lost total profit, so the profitable predictability of this scheme tool fully to 1000/ (1+0.25)=8 yuan.
The present invention is applied to Software Industry and brings huge strike may for pirate market.
For instance: the cost of the A of software vendor after developing software is 5,000 ten thousand, selling cost is 1,000 ten thousand, the selling price of every cover software is 100 yuan (the CD cost is disregarded) in the original plan, estimates to sell the cost that 600,000 covers are recoverable to, and sells 900,000 and can make a profit 50%.But because the impact in pirate market, vendor A just determines 300 yuan of prices in price, wish to sell 200,000 cover cost-recoverings, sell 300,000 covers and obtain considerable effect, if vendor A is used native system and is sold, making copyrighted software have selling price is 100 yuan chance, believes that for pirate market be a great strike.
Claims (5)
1. one kind is utilized internet system to realize set buying interactive approach, comprises the following steps:
At first, internet system is carried out the step of following first, second processing procedure simultaneously:
The first, talk with the project supply arrangement, obtain differential price;
According to differential price and the condition setting data storehouse drawing engine trigger condition relevant with differential price;
The web server is by time initialization price data;
The second, judge several potential customers' psychological endurance price and time satisfaction:
If then reach interactive procurement price and time and participant's dynamic equilibrium or withdraw from;
If not, time is up to judge psychological endurance:
If then reach interactive procurement price and time and participant's dynamic equilibrium or withdraw from;
If not, then send or revise the parameter that participates in certain project buying pre-registration by browser;
Next, web server will be purchased the parameter of pre-registration and carry out the data processing;
Moreover, browser output item purpose price level and corresponding time relationship figure;
At last, judge to order whether arrive closing time:
If arrive, then reach interactive procurement price and time and participant's mobile equilibrium or withdraw from;
If not, then continue to wait for potential customers.
2. a kind of internet system of utilizing according to claim 1 realizes set buying interactive approach, it is characterized in that; The parameter of the pre-registration of described certain project buying comprises purchase quantity and buying date.
3. a kind of internet system of utilizing according to claim 1 realizes set buying interactive approach, it is characterized in that: in carrying out first processing procedure, also carry out respectively following instant initialization process and expection initialization process step according to the condition of the instant condition of adjusting in interactive project organization side and interactive project organization side expection adjustment set buying condition simultaneously;
Instant initialization process step comprises;
Interactive project organization side or provider price and quantitative relation are adjusted immediately;
Quotation of web server update the system and transmission bulletin are to set buying concern client;
Browser is refurbishing cost magnitude relation output chart not, the issue bulletin;
Expection initialization process step comprises;
Interactive project organization side or provider price and quantitative relation and time are adjusted and inform in advance;
Web server not update the system quotation produces a pre-quotation simultaneously, and the transmission bulletin is to set buying concern client;
Browser refurbishing cost magnitude relation output chart, and issue bulletin;
After above-mentioned two kinds of processing, the web system reinitializes.
4. a kind of internet system of utilizing according to claim 1 realizes set buying interactive approach, it is characterized in that, in carrying out second processing procedure, according to participating in source, potential customers ground condition, gathers buying region control treatment step;
Set buying region control and treatment step comprises:
According to the IP database that the set procurement platform is collected, judge source of customers way address;
As be with IP address, city, then continue;
As be non-with IP address, city, then refuse customer involvement set buying pre-registration.
5. a kind of internet system of utilizing according to claim 1 realizes set buying interactive approach, it is characterized in that described project comprises single product, single brand product group, single service, single bundle of services.
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| CN 200410016995 CN1670738A (en) | 2004-03-17 | 2004-03-17 | Implementation of integration purchasing interactive method using Internet system |
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| CN 200410016995 CN1670738A (en) | 2004-03-17 | 2004-03-17 | Implementation of integration purchasing interactive method using Internet system |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103718204A (en) * | 2011-02-18 | 2014-04-09 | 思克耐普睿思有限公司 | Systems and methods for task-based decreasing price markets |
| CN109388424A (en) * | 2017-08-02 | 2019-02-26 | 阿里巴巴集团控股有限公司 | A kind of method and system interacting demand |
| CN111985954A (en) * | 2019-05-23 | 2020-11-24 | 浙江口碑网络技术有限公司 | Service information processing method, device, storage medium and computer equipment |
-
2004
- 2004-03-17 CN CN 200410016995 patent/CN1670738A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103718204A (en) * | 2011-02-18 | 2014-04-09 | 思克耐普睿思有限公司 | Systems and methods for task-based decreasing price markets |
| CN109388424A (en) * | 2017-08-02 | 2019-02-26 | 阿里巴巴集团控股有限公司 | A kind of method and system interacting demand |
| CN111985954A (en) * | 2019-05-23 | 2020-11-24 | 浙江口碑网络技术有限公司 | Service information processing method, device, storage medium and computer equipment |
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