CN1659560A - Computer product and apparatus for supporting activities of sales promotion and advertisement - Google Patents
Computer product and apparatus for supporting activities of sales promotion and advertisement Download PDFInfo
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- CN1659560A CN1659560A CN 03813232 CN03813232A CN1659560A CN 1659560 A CN1659560 A CN 1659560A CN 03813232 CN03813232 CN 03813232 CN 03813232 A CN03813232 A CN 03813232A CN 1659560 A CN1659560 A CN 1659560A
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Abstract
A sales promotion/advertisement support device includes a content reception section (901) for receiving content information provided by a content provider, a use request information reception section (902) for receiving information on use request for the content information from a mass media organization, a content extraction section (903) for extracting corresponding content information from the content information according to the information on the use request, a content transmission section (904) for transmitting the extracted content information to a mass media organization, a use result information reception section (905) for receiving use result information on the transmitted content information in the mass media organization, and a cost calculation section (906) for calculating the cost to be paid by the content provider of the content information to the mass medium organization according to the use result information received.
Description
Technical field
The present invention relates to be used to support method, computer program and the device of sales promotion and advertising campaign, sales promotion and advertising campaign that it uses the Internet and supports works (content) such as the mass medium mechanism of broadcasting station (for example, wireless station).
Background technology
Original work is (with music, as music CD is representative) the musician under mechanism and record company's advertisement funds of transferring ask broadcasting station (as wireless station) to broadcast its music effectively, carrying out sales promotion and the advertising of CD etc., thereby promote the condition of sales of CD etc.
When these proxy constructions and record company please the broadcasting station in order to propagate its music broadcast this music (head in the works), three kinds of methods are arranged traditionally.
(1) do not do advertisement (basic propaganda)
Record company offers CD, document information and ad material the producer and the manufacturing company in broadcasting station.At this moment, the expense that record company paid comprise the labour cost of promotion side, such as publicity materials manufacturing cost, shipping expense, reception expense and the convention expense etc. of CD.
(2) advertisement delivery (radio station commercial breaks)
Record company provides advertising expenditure (20 seconds intercut expense * advertisement number of times) and CM material for commercial breaks to the broadcasting station.At this moment, except breaking for commercialsy, also same music is broadcasted in strong request in program.
(3) advertisement delivery (sponsored program or sound source provide)
Record company provides advertising expenditure (providing under the situation of sound source, can pay according to production costs) to the broadcasting station.In addition, may require in being different from another program of sponsored program, to broadcast same music.
But above method all is based on ambiguous standard at every turn and manually carries out, and not clearly advertisement and promotion method and system.Advertising expenditure is also decided by the broadcasting station, perhaps based on the agreement between broadcasting station and the advertisement agency, consider zone, audience's quantity and time window and definite validity relation (hereinafter referred to as " radio station influence power ") is determined according to the broadcasting station.
For example, under the situation of (1), the manufacturing cost except show and colour expense and sample CD also needs labour cost and hospitality expense.But,, then do not broadcast works (music) if there is not remaining broadcasting arrangement (broadcastingframe).In addition, according to circumstances, may need extra-pay.
Under the situation of (2) or (3), even transferred budget, this budget both may be used for about 20 seconds commercial breaks, also may make funds as the part of program.Thus, problem is and may overspends, and perhaps is difficult to carry out systematized budget.Problem is that though the purpose of advertisement and popularization is to broadcast music in program, budget may be used for another purpose, therefore, can not realize the counter value with respect to direct broadcasting.
In addition, do not broadcast music, whether broadcast really, therefore, be difficult to accurately judge sales promotion and advertising results so can not confirm this music exactly owing to knowing in which program.
On the other hand, for broadcasting station Fang Eryan, in small-sized broadcasting station, even they wish to broadcast the music of being recommended, they also may not broadcast this music because this radio station do not have music the sound source data (as, CD).In addition, in small-sized broadcasting station, the problem of existence is that they can not collect sales promotion expenses usefulness from record company effectively, and this sales promotion expenses is supposed to as the running funds in this broadcasting station.
For works (advertisement and promotion object), for example, the past has issued 15,000 or more works, and because producer's strategy all change the processing for these works, and only some works becomes object at every turn.In addition, the tactics of human sea of promotion side concentrates on metropolitan area, and little place is not effectively covered.
In order to realize and corresponding high efficiency advertising of advertising expenditure and sales promotion, the DB cooperation that is used to manage music and advertising expenditure is very important.
In order to overcome the above problems, the purpose of this invention is to provide a kind of sales promotion and advertising campaign support method, sales promotion and advertising campaign support program and sales promotion and advertising campaign supportive device, it makes it possible to efficiently liberally the content of content supplier be carried out sales promotion and advertising by mass medium mechanism.
Summary of the invention
In order to overcome the above problems and realize this purpose, a kind of device that is used to support sales promotion and advertising campaign according to the present invention is supported the sales promotion and the advertising campaign of the content of content supplier by mass medium mechanism, described device has following function: the content information that received content provider is provided; Receive the solicited message that content information is used in request from mass medium mechanism; According to the solicited message that is received, from the content information that receives, extract the content information corresponding with this solicited message; The content information that is extracted is sent to mass medium mechanism; Receive the relevant actual use information of actual operating position to the content information that sent with mass medium mechanism; And according to received use information, the expense that the content supplier of calculating content information will pay mass medium mechanism.
In addition, this device has following function: receive about use the application plan information of the plan of the content information that is sent in described mass medium mechanism; And received application plan information offered content supplier.
Content herein refers to literary works, particularly music and picture (comprising film).Content can comprise figure and file.In addition, content can also comprise the advertising media such as commercial propaganda (family movie).Media organization refers to the broadcasting station, as, wireless station, TV station and wired broadcasting station.In addition, media organization can also comprise publishing house and website provider.
According to the present invention, the issue of content information (object of sales promotion and advertising campaign) is become smoothly, can pay and accept sales promotion expenses usefulness according to actual operating position, and can guarantee the fairness of sales promotion and advertising campaign.
Description of drawings
Fig. 1 comprises the sales promotion of sales promotion according to an embodiment of the invention and advertising campaign supportive device and the system architecture of advertising campaign back-up system;
Fig. 2 is the example of the data structure of management database 111;
Fig. 3 is the example of the data structure of source database 112;
Fig. 4 is the example of the data structure of billing database 113;
Fig. 5 is the example of the data structure of registrant's database 114;
Fig. 6 is to use the example of the data structure in personal data storehouse 115;
Fig. 7 is the example of clearance data of database structure;
Fig. 8 is the block scheme of example of the hardware configuration of netscape messaging server Netscape 104 and information processing terminal unit 105 and 106, and wherein this netscape messaging server Netscape 104 is sales promotion and the advertising campaign supportive devices according to the embodiment of the invention;
Fig. 9 is the block scheme of example of the functional structure of netscape messaging server Netscape 104, and this netscape messaging server Netscape 104 is according to the sales promotion of the embodiment of the invention and advertising campaign supportive device;
Figure 10 is the process flow diagram of the processing (content registration process) of sales promotion and advertising campaign supportive device;
Figure 11 is the process flow diagram of the processing (end user's notifier processes) of sales promotion and advertising campaign supportive device;
Figure 12 is the process flow diagram of the processing (registration process of end user's solicited message) of sales promotion and advertising campaign supportive device;
Figure 13 is the process flow diagram of the processing (content sends and handles) of sales promotion and advertising campaign supportive device;
Figure 14 is the process flow diagram of the processing (expense computing) of sales promotion and advertising campaign supportive device; With
Figure 15 is the audience rating of listing according to the time window of each program.
Embodiment
Below in conjunction with the exemplary embodiment of accompanying drawing detailed description according to sales promotion of the present invention and advertising campaign support method, sales promotion and advertising campaign support program and sales promotion and advertising campaign supportive device.
(system architecture of sales promotion and advertising campaign back-up system)
The sales promotion that comprises sales promotion and advertising campaign supportive device according to an embodiment of the invention and the system architecture of advertising campaign back-up system will be described below.Fig. 1 is the example that comprises according to the system architecture of the sales promotion of the sales promotion of this embodiment of the invention and advertising campaign supportive device and advertising campaign back-up system.Among Fig. 1, the network of label 100 expression such as the Internets, 101 expression database hubs, label 102 expressions provide the record company of content, label 103 expression broadcasting stations (TV station, wireless station, wired broadcasting station etc.).
Label 104 expressions are arranged on the netscape messaging server Netscape (sales promotion and advertising campaign supportive device) in the database hub 101, the registrant's of label 105 expression record companies 102 information processing terminal unit, the end user's in 106 expression broadcasting stations 103 information processing terminal unit.
In database hub 101, be provided with each database that can be connected with netscape messaging server Netscape 104, for example, management database 111 (referring to Fig. 2), source database 112 (referring to Fig. 3), billing database 113 (referring to Fig. 4), registrant's database 114 (referring to Fig. 5), end user's database 115 (referring to Fig. 6) and clearance database 116 (referring to Fig. 7).
Each databases such as management database 111, source database 112, billing database 113, registrant's database 114, end user's database 115 and clearance database 116 are realized function separately particularly by for example ROM shown in Fig. 8 802, RAM 803, HD 805 and FD 807.These databases 111 to 116 can be set in netscape messaging server Netscape 104.Alternatively, these databases can be independent of netscape messaging server Netscape 104 and be provided with.In this case, 111 to 116 need of netscape messaging server Netscape 104 and each database are in the state that can be connected by I/F 809.
(each data of database structure)
The content of sending from the registrant's of record company 102 information processing terminal unit 105 provides information to be stored (registration) management database 111.The registrant is for the music-related information of management database 111 registration titles etc. and desired broadcast zone, time window etc.
Particularly, as shown in Figure 2, management database 111 is stored the information about " title " of music (content) respectively, information about " artist's name " of music, information about " term of validity " of music, information about " the DB record date " of music, about the information of " copyright information " of music (as, the speech author of music and bent author), information about " the desired broadcast time window " of music, information about " the recent renewal date " of music, information (as the broadcasting station) about " objective attribute target attribute " of music, information about " type " of music, and about the information of " make date and issuing date " of music.
The broadcasting station 103 that expectation is broadcasted is to determine according to " objective attribute target attribute " in the project in the management database 111, and all or part of project of storage in the management database 111 is sent to end user's information processing terminal unit 106 in determined broadcasting station 103.
About the source information of content information, about the information of the application plan of content information and about the information stores (registration) of the actual operating position of content information in source database 112.Particularly, as shown in Figure 3, wherein store respectively information about " file type " of content information, about the information of " chained file " of content information, about the information (memory location of content) of " source position ", about the information of " record date " of content information, about the information of " broadcast time " of content information, about the information of " the broadcast number of times " of content information, about the information of " predetermined music to be broadcasted " of expression content information and about the information of " the plan broadcast time " of content information.
The data storage (registration) that is used for expense computing, record keeping processing etc. is at billing database 113.When having distributed advertisement through time-consuming, the registrant is registered in the amount of money in the billing database 113.By billing database 113, the term of validity of deposit date, the amount of money, advertisement funds etc. is managed.Particularly, as shown in Figure 4, in billing database 11, store respectively the current remaining sum of expression the information about " cash management ", about the information of funds " depositing the date in ", about the information of the payment " history " of expense, about the information of funds " remaining sum ", when having extra deposit about the information of " extra deposit ", about the information of " during the note point (pointperiod) " of the term of validity that relates to the advertisement funds and about the information of " guaranty money's management ".
About registrant's information stores (registration) in registrant's database 114.The registrant is registered in Business Name, address, person in charge, account information etc. in registrant's database 114.Particularly, as shown in Figure 5, in registrant's database 114, store information respectively about registrant's " ID ", information about registrant " password ", information about registrant " Business Name ", information about registrant " address ", information about registrant " company's attribute ", information about registrant " URL ", information about registrant " department/person in charge ", information about registrant " E-mail address ", information about registrant " phone call/facsimile ", information about registrant " account information ", information about registrant " guaranty money's number ", information about grade people " date of first registration ", information about registrant " using the date recently ", and about the information of registrant " access times ".
About end user's information stores (registration) in end user's database 115.The end user is registered in Business Name, address, person in charge, service area, service area population etc. in end user's database 115.In addition, when each investigation, upgrade the audience rating of investigating by specific interval in end user's database 115.
Particularly, as shown in Figure 6, in end user's database 115, store information respectively about end user's " ID ", information about end user " password ", information about end user " Business Name ", information about end user " address ", information about end user " company's attribute ", information about end user " URL ", information about end user " department/person in charge ", information about end user " E-mail address ", information about end user " phone call/facsimile ", information about end user " service area ", information about end user " service area population ", information about end user " audience rating ", information (hereinafter it being elaborated) about end user " radio station influence power ", information about end user " broadcasting station type ", the information of " radio station grade " about expression end user's grade, information about end user " the number networks ", and about the information of end user " audience's attribute ".
End user's database 115 is associated with management database 111, to store respectively for each broadcast request: about the information of " broadcast request registrant ", about the information of registrant's " music that request is broadcasted ", about the information of registrant " account information ", about the information of registrant " first registration time ", about the information of registrant " using the date recently " and about the information of registrant " access times ".
Netscape messaging server Netscape 104 manages the coupling between database 111 and the end user's database 115.More specifically, at least one relevant information with " company's attribute ", " service area ", " service area population ", " audience rating ", " radio station influence power ", " broadcasting station type ", " radio station rank ", " the number networks " and " audience's attribute " in the information that the project with in " objective attribute target attribute " in the management database 111 is relevant and the end user's database 115 compares, and determines whether these projects match each other.
The registrant sends to netscape messaging server Netscape 104 with necessary information, so that various information and the condition relevant with the music that will promote (sales promotion) or propaganda are registered in the management database 111.In addition, the registrant sends to netscape messaging server Netscape 104 with the information of necessity, is registered in the billing database 113 with the advertisement funds (amount of money) with music.The advertisement funds are only effective in the term of validity of the music of registration in management database 111.
The end user can be only with reference to the registrant's who has broadcasted to the radio station request of oneself information.The end user selects the required music of Promgramming from the music that request is broadcasted subsequently, and receives the information relevant with selected music from netscape messaging server Netscape 104, with this music of station broadcast from oneself.At this moment, the end user can obtain the fixing amount of money from the advertisement funds that the registrant deposited.Netscape messaging server Netscape 104 calculates.But the amount that the end user can obtain has difference according to the radio station influence power.The computing method of radio station influence power will be described below.
When having determined that music is broadcasted in plan, the end user sends to netscape messaging server Netscape 104 with the information of necessity, is registered in the source database 112 will plan to broadcast music and to plan broadcast time, with these matters of notification enrollment people.When broadcasting, the end user obtains music file to be broadcasted from management database 111 and source database 112.The information of necessity is sent to netscape messaging server Netscape 104, when reality is broadcasted, to be stored in the source database 112 broadcasting historical record.
Automatically take out the broadcast daily record be stored in the source database 112, and with its as each end user's detailed history file logging in clearance database 116.The registrant can confirm that its music is broadcasted according to this history file.At this moment, the registrant can also with this history file with compare from end user's broadcast planning data.Because in the advertisement funds, be provided with the term of validity, so, if in special time period, do not broadcast this music, then the advertisement funds are directly returned to the registrant.
(hardware configurations of netscape messaging server Netscape 104 and information processing terminal unit 105 and 106)
Below with the hardware configuration of descriptive information processing server 104 (sales promotion according to this embodiment of the invention and advertising campaign supportive device), registrant's information processing terminal unit 105 and end user's information processing terminal unit 106.Fig. 8 is as the block scheme according to the example of the hardware configuration of the netscape messaging server Netscape 104 of the sales promotion of the embodiment of the invention and advertising campaign supportive device and information processing terminal unit 105 and 106.
In Fig. 8, netscape messaging server Netscape 104 and information processing terminal unit 105 and 106 comprise respectively: CPU 801, ROM 802, RAM 803, hard disk drive (HDD) 804, hard disk (HD) 805, floppy disk (FDD) 806, floppy disk (FD) 807 (as an example of separable recording medium), display 808, interface (I/F) 809, keyboard 811, mouse 812, scanner 813 and printer 814.Each assembly is connected to each other by bus 800.
Here, 801 pairs of netscape messaging server Netscapes 104 of CPU or information processing terminal unit 105 or 106 are totally controlled.The program of ROM 802 storage such as boot.RAM 803 is as the perform region of CPU 801.HDD 804 controls the read and write for HD 805 under the control of CPU 801.HD 805 stores institute's write data under the control of HDD 804.
I/F 809 is connected to network 100 such as LAN or the Internet by order wire 810, and is connected to other server and information processing terminal unit.Interface between I/F 809 Control Network 100 and netscape messaging server Netscape 104 or the information processing terminal unit, and to controlling from the data input and output of other server and information terminal unit.I/F 809 is for example modulator-demodular unit.
Information processing terminal unit 105 and 106 can be a personal computer, or the portable information processing terminal unit, for example, and mobile phone.When information processing terminal unit 105 and 106 was mobile phone, I/F 809 controls spread out of radiowave/import into the wireless base station (not shown), and are connected to network 100, and are connected to netscape messaging server Netscape 100 by network 100.Interface between I/F 809 Control Network 104 and the information processing terminal unit, and control is to the data input and output of out of Memory processing server.In addition, I/F 809 can comprise microphone and loudspeaker (not shown), to realize the function of phone.Microphone comes sound import by converting tones into electric signal.The loudspeaker output sound.
(functional structure of netscape messaging server Netscape 104)
To illustrate below as functional structure according to the netscape messaging server Netscape 104 of the sales promotion of this embodiment of the invention and advertising campaign supportive device.Fig. 9 is as the example block diagram according to the functional structure of the netscape messaging server Netscape 104 of the sales promotion of the embodiment of the invention and advertising campaign supportive device.
In Fig. 9, netscape messaging server Netscape 104 comprises: content storage unit 900, content reception unit 901, use solicited message receiving element 902, contents extraction unit 903, content sending unit 904, actual information receiving unit 905, expense counter 906, application plan information receiving unit 907, application plan information notification unit 908 and the content used provide information notification unit 909.
The content information that content reception unit 901 received content providers provide, that is, and the content information that sends from registrant's information processing terminal unit 105 by network 100, and the content information that is received is stored in the content storage unit 900.These content informations are computerized works, more specifically, and music data and view data.In addition, content storage unit 900 realizes its function by ROM for example shown in Figure 8 802, RAM 803, HD 805 and FD 807.
That uses that solicited message receiving element 902 receives that information processing terminal unit 106 by network 100 end user of 103 from the broadcasting station sends uses the relevant information of request about content information, and with the information stores that received in end user's database 115.Herein, be the information that is stored in " broadcasting the request registrant " and " music of request broadcast " two about the use information requested of content information.
The actual information receiving unit 905 that uses receives the actual operating position relevant information of content information broadcasting station 103 that is sent with content sending unit 904 by network 100 from end user's information processing terminal unit 106, and with the information stores that received in source database 112.The information of using about reality is, for example, and about the information of " broadcast time ", and about the information of " broadcast number of times ".
Particularly, for example, whether expense computing unit 906 can be according to having used music according to schedule, will compare about the information of application plan with about the information of actual operating position, calculates the expense that will pay.Therefore, used music when, but service time and access times are different from plan, then the expense that will pay can be lower than the situation of using music according to plan.
In addition, expense can be made as: when plan (application plan) will be broadcasted when being notified to record company 102 in early days in broadcasting station 103, broadcasting station 103 can receive than Duo a lot of sales promotion expenses usefulness usually.Sales promotion expenses can change according to the time of notice broadcast plan.For example,, then, carrying under the situation of the last fortnight, increasing by 10% than failing to give notice the situation increase of planning 20% if one month earlier notified the broadcast plan.
Application plan information receiving unit 907 receives from end user's information processing terminal unit 106 by network 100 and the relevant information of application plan of the 103 pairs of content informations in broadcasting station, and with the information stores that received in source database 112.Particularly, the information about application plan is the information of " music is broadcasted in plan " and " plan broadcast time " in the source database 112 shown in Figure 3.
Application plan information notification unit 908 is notified to the registrant with application plan information receiving unit 907 information about application plan that received and that be stored in the source database 112.As Notification Method, can send e-mail.Alternatively, method can be that data are registered in the book server that is connected with network 100, and according to the data acquisition request from the registrant, the corresponding data in institute's registration data is sent to registrant's information processing terminal unit 105.In this case, can wait by accessing to your password and guarantee security.
In addition, content sending unit 904 is can be based on application plan information receiving unit 907 that received and be stored in the relevant information of the application plan with broadcasting station 103 in the source database 112, and the content that contents extraction unit 903 is extracted sends to broadcasting station 103.Particularly, for example, content sending unit 904 schedule time (for example, two hours) before (broadcast) time is used in plan sends to broadcasting station 103 with content.As a result, can not prevent the abuse of content information thus planning to obtain content information before broadcast time.In addition, can prevent owing to obtain content before broadcast time and the losing etc. of contingent content information in plan.
Content provides information notification unit 909 with content reception unit 901 received and the information about sales promotion and advertising in the management database 111 of being stored in is notified to each broadcasting station 103 of regulations such as " objective attribute target attributes ".As Notification Method,, send e-mail with the same in application plan information notification unit 908.Alternatively, method can be that data are registered in the book server that is connected on the network 100, and according to the data acquisition request from the end user, the corresponding data in institute's registration data is sent to end user's information processing terminal unit 106.In this case, can guarantee security by accessing to your password etc.
Each assembly in contents extraction unit 903 and the expense computing unit 906 is by I/F 809 shown in Figure 8, and the program that is stored among ROM 802, RAM 803, HD 805 and the FD 807 by CPU 801 execution realizes its function.
(contents processing of sales promotion and advertising campaign supportive device)
The treatment scheme of sales promotion and advertising campaign supportive device will be described below.Figure 10 to 14 is the process flow diagrams according to the contents processing of the sales promotion of the embodiment of the invention and advertising campaign supportive device.
Figure 10 is the process flow diagram of content registration process.In the process flow diagram in Figure 10, at first, determine whether to have received content information (step S1001) is provided.Wait for then, provide information, and when receiving this information (step S1001: be), provide information stores (step S1002) in management database 111 content that is received until receiving content.
Subsequently, wait for, up to receiving content information (step S1003), and when receiving content information (step S1003: be), the content information that is received is stored in (step S1004) in the content storage unit 900.Subsequently, in content storage unit 900, create the information on the storage purpose ground (" source position ") that comprises content information, and it is stored in (step S1005) in the management database 111, to finish this a series of processing.By this processing, can gather content information.
Figure 11 is the process flow diagram for end user's notifier processes.In process flow diagram shown in Figure 11, at first, determined whether the predetermined fixed time (step S1101).Wait for then, should the fixed time until having arrived, and when to should the fixed time time (step S1101: be), from each end user's management database 111, extract content information (step S1102) is provided.
Subsequently, the information processing terminal unit 106 (step S1103) with the content of being extracted provides information to send to each end user turns back to step S1101.Subsequently, repeating step S1101 is to S1103.By this processing, content can be provided information send to each end user.
Figure 12 is to use the process flow diagram of the registration process of solicited message.In the process flow diagram of Figure 12, at first, determine whether to have received end user's solicited message (step S1202).Wait for then, until having received end user's solicited message, when receiving end user's solicited message (step S1201: be), according to the content (step S1202) in received end user's solicited message renewal end user database 115.
Subsequently, wait for, until having received application plan information (step S1203), when receiving application plan information (step S1203: be), according to the content (step S1204) in the received application plan information updating source database 112.Subsequently, upgrade clearance database 116 (step S1205), and application plan information is sent to registrant's information processing terminal unit 105 (step S1206), to finish this series of processes according to the update content of source database 112.By this processing, end user's plan information can be sent to each registrant.
Figure 13 is the process flow diagram that the transmission of content is handled.In the process flow diagram of Figure 12, at first determined whether the fixed time (for example, before two hours) (step S1301) before application plan time.Wait for then, the fixed time before having become the application plan time, and when having become before fixed time application plan time (step S1301: be), from content storage unit 900, extract content information (step S1302).The content information that is extracted is sent to end user's information processing terminal unit 106 (step S1303), to finish this series of processes.By this processing, the end user can obtain content information at reasonable time.
Figure 14 is the process flow diagram of expense computing.In the process flow diagram of Figure 14, at first, determine whether to have received actual use information (step S1401).Wait for then, until having received actual use information, and when receiving actual use information (step S1401: be), according to the content (step S1402) of the actual use information updating source database 112 that is received, and the content (step S1403) that database 116 is cleared in renewal according to update content.In addition, upgrade registrant's database 114 (step S1404) according to update content.
Afterwards, from source database 112, extract actual use information and application plan information (step S1405 and S1406), and as required, from management database 111, extract content information (step S1407) is provided.In addition, from end user's database 115, extract end user's information (step S1408), with according to end user's information calculations radio station influence power (step S1409) of being extracted.
Subsequently, use information, application plan information, content to provide information and radio station influence power to calculate the expense (step S1410) that to pay according to reality.For example, when the date of broadcasting plan from notice was longer to the interval of plan broadcast date and time, record company can carry out advertising campaign alone.Therefore, can consider computational costs such as increasing situation such as defrayment.According to this result of calculation, upgrade the content (step S1411) of billing database 113, with the processing (step S1412) of keeping accounts.Thus, broadcasting station 103 can obtain expense according to the operating position of content information.
(content of radio station influence power)
Will usually calculate the radio station influence power by following, the radio station influence power has been represented the influence power relation in broadcasting station objectively according to the zone in broadcasting station and listenership and time window.This value is according to broadcast time and time window and dynamic change.
(1) broadcast area;
(2) listenership;
(3) audience rating (for each time window);
(4) audience's age (for each time window); And
(5) number of national network
As example, the broadcasting station can roughly be divided into two groups: the large-scale wireless station that can receive in each urban area with FM broadcasting; Community station with institutionalization in 1992.Preceding a kind of radio station covers the urban area, and broadcast in the zone that with city, cities and towns and rural area thereof is unit in then a kind of radio station.Certainly, large-scale broadcasting station has broad broadcast area, and advertisement and promotion effect are higher.Yet, also can propagate in limited area and obtain advertisement preferably and promotion effect by community station.
(3) the following describes audience rating.Audience rating please research firm be investigated with certain interval in each FM radio station.For example, the FM radio station in the urban area please the per investigation of carrying out an audience rating in two months of research firm.This investigation comprises the data of listening period window and listens to age cohort and sex.At present, community station does not carry out the investigation of this audience rating, but they may carry out this investigation in the future.
The computing method of radio audience rating and share will be described below.With in the expeced time window or the audience rating of the least unit in the program broadcasting time window add up, and accumulated value is tried to achieve wireless audience rating and share divided by count (the broadcasting mark obtains divided by least investigation unit).
Figure 15 is the audience rating tabulation of each time window of each program.In Figure 15, unit is %.The audience rating in all radio station refers to the wireless number percent opened at this time window.For program A, the result is as follows:
(a) the broadcast mark that begins to broadcast from program A: 8:00 to 10:00/120 minute;
(b) per 15 minutes counting: 120 minutes/15 minutes=8 points;
(c) per 15 minutes audience rating adds up in the broadcast time of program A: 100%;
(d) the average audience rating of program A: 100.0/8=12.5%;
(e) in the broadcast time of program A, for the per 15 minutes total audience rating in all radio station: 290.0%;
(f) share of program A: 100.0/290.0=34.5%.
When this radio station and many local stations (as national network) when being connected, can think, can be with this factor as the radio station influence power.Thus, can be by the above value calculating dynamic radio station influence power corresponding with the variation of period and time window.
According to this embodiment, because content information is sent to end user's information processing terminal unit 106, so can carry out the distribution of content information (object of sales promotion and advertising campaign) smoothly.In addition, because expense computing unit 906 is according to using information, application plan information based on reality, being stored in the information in the management database 111 and radio station influence power that the information in registrant's database 114 that is stored in calculates, calculate the sales promotion expenses usefulness that the registrant will pay, thereby can pay and receive suitable sales promotion expenses usefulness, guarantee the fairness in sales promotion and the advertising campaign.As a result, the ambiguous advertising expenditure of being determined by the agreement between broadcasting station and the advertising agency can be more clear in the past, and record company 102 can reduce useless cost thus.
Carry out sales promotion and advertising campaign by database hub 101.Therefore, when broadcasting music, register reliably, and charge after broadcasting.As a result, the payment purpose becomes clear, has reduced useless cost thus.In addition and since by database hub 101 carry out sales promotion and and advertising campaign, and the term of validity is set, thereby can uses the advertisement funds expeditiously at the advertisement funds.
Because broadcasting station 103 can only touch advertisement and the popularization works that require this radio station to broadcast, so can select efficiently.In addition, select music the broad range of the music that broadcasting station 103 can be from main flow record company to proprietary company, increased the diversity of selecting music thus, and broadcasting station 103 can be sought new artist effectively.
Because the registrant can obtain the broadcast plan from the end user, so the registrant can independently conduct promotion to before plan.For example, because the registrant can select broadcasting station 100 as pinpoint target,, can easily visit the broadcasting station so carry out whilst on tour in order to conduct promotion to as artist or public figure.
Can change the way of promotion with the works that each is possible as target, even the individual also can realize effective popularization thus.In addition, this method can be expanded the copyright trading of all authors and copyright control tissue, and promotes the activity of local broadcast station and community's broadcasting.
Sales promotion in the present embodiment and advertisement obtain the support method can be pre-prepd computer-readable program, and by realizing this method by carrying out this program such as the computing machine of personal computer or workstation.Program is registered in the computer readable recording medium storing program for performing such as hard disk (HD), floppy disk (FD), CD-ROM, MO or DVD, and carries out by reading this program by computing machine from recording medium.This program can be the transmission medium that can distribute by the network such as the Internet.
As described, according to the present invention, sales promotion and advertising campaign support method, sales promotion and advertising campaign support program and sales promotion and advertising campaign supportive device are provided, and it makes it possible to use mass medium mechanism to come the content of content supplier is carried out effectively fair sales promotion and advertising campaign.
Industrial usability
The present invention is suitable for using mass medium mechanism to come the content of content supplier is carried out effectively fair sales promotion and advertising campaign.
Claims (15)
1, a kind ofly be used to support the content sales promotion that content supplier is undertaken by mass medium mechanism and the method for advertising campaign, described method comprises:
Receive the content information that described content supplier provides;
Solicited message from the described content information of described mass medium mechanism's reception request use;
According to the solicited message that in the step of described reception solicited message, receives, extract the content information corresponding in the content information that from the step of described received content information, receives with described request information;
The content information that extracts in the described extraction step is sent to described mass medium mechanism;
Receive the relevant information of actual operating position to the content information that sent in the described forwarding step with described mass medium mechanism; And
According to the use information that receives in the step of the actual use information of described reception, the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
2, method according to claim 1 also comprises:
Receive with described forwarding step in the content information that the sends relevant application plan information of application plan in described mass medium mechanism; And
The application plan information that is received in the step with described reception application plan information is notified to described content supplier.
3, method according to claim 2, wherein said calculating comprises according to the application plan information that received in the step of described reception application plan information and the actual use information that is received in the step of the actual use information of described reception, and the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
4, method according to claim 1, wherein said calculating comprise according to the mechanism information about described mass medium mechanism, and the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
5, a kind of method of supporting that content supplier carries out the sales promotion and the advertising campaign of content by mass medium mechanism of being used to, described method comprises:
Receive the content that described content supplier is that provide and sales promotion content information is relevant with advertising information is provided, this content provides information to comprise and specifies the relevant information of one or more mass medium mechanisms;
Receive the content information that described content supplier provides;
Provide the content that receives the step of information to provide the specified mass medium mechanism of information to receive the use solicited message of using the use request of described content information about request from described received content;
According to use the use solicited message that receives in the step of solicited message in described reception, extract and the corresponding content information of described use request in the content information that from the step of described received content, is received about the use request;
The content information that extracts in the described extraction step is sent to described mass medium mechanism;
Receive with in the content information of the described forwarding step transmission relevant actual use information of actual operating position in described mass medium mechanism; And
According to providing the content that receives in the step of information that information is provided at described received content, and the actual use information that in the step of the actual use information of described reception, receives, the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
6, the mass medium mechanism that provides the content about sales promotion and advertising that is received in the step of information to provide information to offer each appointment with at described received content also is provided method according to claim 5.
7, method according to claim 5 also comprises:
Reception about in the described mass medium mechanism to the application plan information of the application plan of described content; And
To use the application plan information that is received in the step of solicited message to be notified to described content supplier in described reception.
8, method according to claim 5, wherein said calculating comprise according to the described application plan information that receives in the step of described reception application plan information, in described received content provides the content that receives in the step of information that information is provided and the content supplier of the described content information of actual use information calculations that receives in the step of the actual use information of described reception will pay described mass medium mechanism expense.
9, method according to claim 5, wherein said calculating comprise that the content supplier of calculating described content information according to the mechanism information about described mass medium mechanism will pay the expense of described mass medium mechanism.
10, method according to claim 5 also comprises:
Receive and the described mass medium mechanism application plan information relevant, wherein the application plan of described content
Described transmission comprises according to the application plan information that received in the step of described reception application plan information, and the content that will extract in described extraction step sends to described mass medium mechanism.
11, a kind of computer program of supporting that content supplier carries out content sales promotion and advertising campaign by mass medium mechanism of being used to, described computer program is carried out computing machine:
Receive the content information that described content supplier provides;
Receive the solicited message that content information is used in request from described mass medium mechanism;
According to the solicited message that in the step of described reception solicited message, receives, extract the content information corresponding in the content information that from the step of described received content information, receives with described request information;
The content information that will extract in described extraction step sends to described mass medium mechanism;
Receive with described forwarding step in the content information that the sends relevant actual use information of actual operating position in described mass medium mechanism; And
According to the actual use information that receives in the step of the actual use information of described reception, the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
12, a kind of computer program of supporting that content supplier carries out content sales promotion and advertising campaign by mass medium mechanism of being used to, described computer program is carried out computing machine:
The sales promotion content relevant with advertising that the content information that provides with described content supplier is provided provides information, and this content provides information to comprise and specifies the relevant information of one or more mass medium mechanisms;
Receive the content information that described content supplier provides;
Provide the content that receives the step of information to provide the specified mass medium mechanism of information to receive the use solicited message of using the use request of described content information about request from described received content;
According to use the use solicited message that receives in the step of solicited message in described reception, extract and the corresponding content information of described use request in the content information that from the step of described received content, is received about the use request;
The content information that will extract in described extraction step sends to described mass medium mechanism;
Receive with described forwarding step in the content information that the sends relevant actual use information of actual operating position in described mass medium mechanism; And
According to providing the content that receives in the step of information that information is provided at described received content, and the actual use information that in the step of the actual use information of described reception, receives, the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
13, a kind of computer readable recording medium storing program for performing, it stores and is used to the computer program of supporting that content supplier carries out content sales promotion and advertising campaign by mass medium mechanism, and described computer program is carried out computing machine:
Receive the content information that described content supplier provides;
Receive the solicited message that content information is used in request from described mass medium mechanism;
According to the solicited message that in the step of described reception solicited message, receives, from the content information that the step of described received content information, receives, extract the content information corresponding with described request information;
The content information that will extract in described extraction step sends to described mass medium mechanism;
Receive with described forwarding step in the content information that the sends relevant actual use information of actual operating position in described mass medium mechanism; And
According to the actual use information that receives in the step of the actual use information of described reception, the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
14, a kind of computer readable recording medium storing program for performing, it stores and is used to the computer program of supporting that content supplier carries out content sales promotion and advertising campaign by mass medium mechanism, and described computer program is carried out computing machine:
The sales promotion content relevant with advertising that the described content information that provides with described content supplier is provided provides information, and this content provides information to comprise and specifies the relevant information of one or more mass medium mechanisms;
Receive the content information that described content supplier provides;
Provide the content that receives the step of information to provide the specified mass medium mechanism of information to receive the use solicited message of using the use request of described content information about request from described received content;
According to use the use solicited message that receives in the step of solicited message in described reception, extract and the corresponding content information of described use request in the content information that from the step of described received content, is received about the use request;
The content information that will extract in described extraction step sends to described mass medium mechanism;
Receive with described forwarding step in the content information that the sends relevant actual use information of actual operating position in described mass medium mechanism; And
According to providing the content that receives in the step of information that information is provided at described received content, and the actual use information that in the step of the actual use information of described reception, receives, the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
16, a kind of device of supporting that content supplier carries out content sales promotion and advertising campaign by mass medium mechanism of being used to, described device comprises:
The content reception unit, its sales promotion content relevant with advertising that described content information that provides with described content supplier is provided provides information, and this content provides information to comprise and specifies the relevant information of one or more mass medium mechanisms;
Use the solicited message receiving element, its content that receives from described content reception unit provides the use information requested of the mass medium mechanism reception of appointment the information about described content information;
Storage unit, it stores the content information that described content reception unit receives, and the use solicited message of described use solicited message receiving element reception;
Extraction unit, it extracts and the corresponding content information of described use solicited message according to the use solicited message of described cell stores;
Transmitting element, its content information that described extraction unit is extracted send to described mass medium mechanism;
The actual information receiving unit that uses, it receives and the content information of the described transmitting element transmission relevant information of actual operating position in described mass medium mechanism;
Computing unit, its content according to described cell stores provide information and the described actual actual use information of using information receiving unit to receive, and the content supplier of calculating described content information will pay the expense of described mass medium mechanism.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP167732/2002 | 2002-06-07 | ||
| JP2002167732A JP2004013627A (en) | 2002-06-07 | 2002-06-07 | Sales promotion/advertising activity supporting method, program therefor and sales promotion/advertising activity support device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1659560A true CN1659560A (en) | 2005-08-24 |
Family
ID=29727671
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 03813232 Pending CN1659560A (en) | 2002-06-07 | 2003-06-09 | Computer product and apparatus for supporting activities of sales promotion and advertisement |
Country Status (4)
| Country | Link |
|---|---|
| JP (1) | JP2004013627A (en) |
| CN (1) | CN1659560A (en) |
| AU (1) | AU2003242069A1 (en) |
| WO (1) | WO2003105041A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107077645A (en) * | 2014-08-26 | 2017-08-18 | 耐瑞唯信有限公司 | The content of task based access control is paid |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107025564A (en) * | 2016-01-29 | 2017-08-08 | 深圳市艾特大师网络科技有限公司 | A kind of processing method for works, apparatus and system |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2001297294A (en) * | 2000-02-16 | 2001-10-26 | Sony Corp | Device and method for information processing and recording medium |
| JP2001268023A (en) * | 2000-03-21 | 2001-09-28 | Ffc:Kk | Information distribution service system, broadcast system, broadcast reception system, charging system and storage medium |
| JP2002108348A (en) * | 2000-09-27 | 2002-04-10 | Recording Industry Association Of Japan | Comprehensive music information management system and music information audition method |
-
2002
- 2002-06-07 JP JP2002167732A patent/JP2004013627A/en active Pending
-
2003
- 2003-06-09 AU AU2003242069A patent/AU2003242069A1/en not_active Abandoned
- 2003-06-09 WO PCT/JP2003/007278 patent/WO2003105041A1/en active Application Filing
- 2003-06-09 CN CN 03813232 patent/CN1659560A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107077645A (en) * | 2014-08-26 | 2017-08-18 | 耐瑞唯信有限公司 | The content of task based access control is paid |
| CN107077645B (en) * | 2014-08-26 | 2021-08-31 | 耐瑞唯信有限公司 | Task-based content payment |
Also Published As
| Publication number | Publication date |
|---|---|
| AU2003242069A8 (en) | 2003-12-22 |
| JP2004013627A (en) | 2004-01-15 |
| WO2003105041A1 (en) | 2003-12-18 |
| AU2003242069A1 (en) | 2003-12-22 |
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