CN1474546A - Audience rate investigation method using household communication network system - Google Patents
Audience rate investigation method using household communication network system Download PDFInfo
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- CN1474546A CN1474546A CNA021257795A CN02125779A CN1474546A CN 1474546 A CN1474546 A CN 1474546A CN A021257795 A CNA021257795 A CN A021257795A CN 02125779 A CN02125779 A CN 02125779A CN 1474546 A CN1474546 A CN 1474546A
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Abstract
An audioivisual rate investigation method by household communication network system finishes the following steps by a household communication network system composed of two or more household appliances and communication network controllers including TV: a phase with TV inherent number and user's information on, a phase of forming an information packet including channels and audiovisual time information to be transferred to a communication network controller, a phase of transferring the information packet from TV to related radio stations from communication network controller via Internet and a phase that each related radio station analyses the received information packet to investigate audiovisual rate utilizing the analysed information.
Description
Technical field
The present invention relates to the invention of domestic communication system aspect, relate to utilize the audience rate investigation method of household communication network system furtherly.
Background technology
The current home automation of controlling to each family or from the household electrical appliance of far distance automatic controlling household internal is almost to the commonly usedization stage.Initial home automation is carried out independent control by phone or infrared ray to each electrical equipment, but not contact between each electrical equipment.Can utilize means of communication to construct communication network between the household electrical appliance now, the controller that the control communication network is set carries out integration management to household electrical appliance.
The simple structure of 1 pair of domestic communication system describes with reference to the accompanying drawings.Fig. 1 provides the schematic diagram of general domestic communication system structure simply.
As shown in Figure 1, domestic communication system promptly comprises refrigerator, air conditioner, microwave oven, washing machine, PC formations such as (PC) by a plurality of household electrical appliance of communication bus binding family.
Fig. 2 provides the schematic diagram of the communication bus linking method that utilizes the series connection communication function.If the microcomputer of above-mentioned each product has the series connection communication function, then as shown in Figure 2, communication bus is directly linked the formation communication network.Fig. 3 provides the schematic diagram of the communication bus linking method that utilizes independent communication module.If the microcomputer of each product does not have the series connection communication function, then as shown in Figure 3, extra communication module is installed on each product, to form the domestic communication system function.In order to control domestic communication system with said structure, need the specified network controller, present most of family all has PC, so need not independent controller is set, the application program be used to control communication network is installed on PC promptly can be used as network controller.
Direct surveys method, telephone poll method, diary type investigation method and instrument investigation method etc. are arranged in the audience rate investigation method of current general employing.The direct surveys method is to point out out the list of TV programme to investigate to target sample.The telephone poll method is to begin to investigate by making a phone call audiovisual material from broadcast.The diary type investigation method is each unification research object group that adopts, and provides the broadcast program list at special time, becomes group member's the method for hearer with the audio-visual content record of looking.The instrument investigation method is to realize that the family that configures is an object, to confirm by mechanical device when this family opens the method for which channel.
But the audience rate investigation method of prior art only limits to specific zone, and the data object during the broadcast is few, and investigation data can occur because the data distortion that the interval of time causes during putting if not the guarantor.
Summary of the invention
Problem to be solved by this invention is, provide the audience rate investigation method that utilizes domestic communication system that can bring following effect: promptly by the current network of family, can vast investigation group investigate in real time in the zone, when having improved the efficiency of investigation, also improved the reliability of data.
The technical solution adopted in the present invention is: a kind of audience rate investigation method that utilizes household communication network system, for the plural at least household electrical appliance and control and the managing electrical household appliances that comprise TV, and the communication network controller that can carry out Internet traffic connects the household communication network system of formation each other, and finish following steps: (1) sets the setting stage of the intrinsic designation of TV and user's information on TV; (2) whether the channel according to the TV user switches, and forms and includes the packets of information of channel information and audiovisual temporal information, and packets of information is sent to the transfer phase of communication network controller; (3) will send the stage in corresponding radio station from the packets of information that transmission of television is come to by the internet from the communication network controller; (4) packets of information of being received is explained in each corresponding radio station, and utilizes the stage of the information investigation rating that explains.
In sum, by the audience rate investigation method that utilizes domestic communication system provided by the present invention, can bring following effect.
This audience rate investigation method that utilizes domestic communication system is for the wide respondent in region, by internet audience rating survey in real time, so improved the reliability and the flexibility of audience rating survey.Also can calculate advertising expense etc. in addition by calculating the number of audiovisual television advertising.
Description of drawings
Fig. 1 provides the schematic diagram of general domestic communication system structure simply.
Fig. 2 is the schematic diagram that utilizes the communication bus linking method of series connection communication function.
Figure is the schematic diagram that utilizes the communication bus linking method of independent communication module.
Fig. 4 is the flow chart that utilizes the audience rate investigation method of household communication network system of the present invention.
Fig. 5 is the drawing of the packet infrastructure of delivering letters of Fig. 4.
Embodiment
With reference to the accompanying drawings, the embodiment of the audience rate investigation method of household communication network system that utilizes of the present invention is elaborated.
At first, the present invention adopts household communication network system as shown in Figure 1, confirms user's information, the intrinsic designation of TV and channel switching etc., then with them according to the packets of information morphosis.Only the program that transmits packets of information to the communication network controller need be set on TV, and the program of explain information bag is set on the communication network controller, not need other any hardware.
As shown in Figure 4, audience rate investigation method of the present invention comprised as the next stage.
The S40 stage: the control device of TV judges whether to have set the intrinsic designation of TV and user's information;
The S41 stage: if do not set the intrinsic designation of TV and user's information then require user's input information;
So the user has designation and user's information by remote controller or the event of communication network controller (hereinafter to be referred as computer) input TV;
The S42 stage: in the judged result of S40, if TV then judges whether to have carried out the television channel switching so have designation and user's information to set;
The S43 stage:, judge then whether switching channels surpasses setting-up time afterwards if S42 stage judged result has been carried out the television channel switching.Can not think this channel of user's audiovisual when at this moment the channel of moment switches, so need judge whether to surpass setting-up time;
The S44 stage: surpass setting-up time in S43 stage judged result, then form the packets of information that comprises current time and channel information;
The S45 stage: do not switch if carry out channel, judge then whether TV power supply is in ' closing ' state;
The S46 stage:, then form the packets of information that comprises current time and power-off information if the judged result power supply is in ' closing ' state;
Fig. 5 points out out the figure of the packet infrastructure of delivering letters of Fig. 4.As shown in Figure 5, the packets of information user's information, audiovisual channel information, audiovisual date information, audiovisual temporal information, error code (CRC) and the packets of information termination message (ETX) that comprise packets of information start information (STX), receiver's information (compunlcation address), messenger information (TV and communication address), constitute by user's code and audio-visual space domain information.Age bracket, kinsfolk's number etc. can be included in addition in user's information, also the information content can be changed or append as required.
The S47 stage: will send computer in the packets of information that S44 stage and S46 stage form.
The S48 stage: the computer expert crosses and utilizes the internet of LAN (network), PSTN cables such as (Public Switched Telephone Networks) to send packets of information to corresponding radio station.
The packets of information that sends from computer is understood in each radio station then, obtains necessary information, and sets up database in a variety of forms and manage.So each radio station will utilize database can investigate rating according to variforms such as region, ages, and can carry out television advertising audiovisual investigation.
Claims (6)
1. audience rate investigation method that utilizes household communication network system, for the plural at least household electrical appliance and control and the managing electrical household appliances that comprise TV, and the communication network controller that can carry out Internet traffic connects the household communication network system of formation each other, finishes following steps:
(1) sets setting stage of the intrinsic designation of TV and user's information on TV;
(2) whether the channel according to the TV user switches, and forms and includes the packets of information of channel information and audiovisual temporal information, and packets of information is sent to the transfer phase of communication network controller;
(3) will send the stage in corresponding radio station from the packets of information that transmission of television is come to by the internet from the communication network controller;
(4) packets of information of being received is explained in each corresponding radio station, and utilizes the stage of the information investigation rating that explains.
2. the audience rate investigation method that utilizes household communication network system according to claim 1, it is characterized in that whether switching at channel according to the TV user, formation included in stage of packets of information of channel information and audiovisual temporal information, if switching channels judges then whether the duration of the channel that switches surpasses the stage of setting-up time.
3. the audience rate investigation method that utilizes household communication network system according to claim 1 is characterized in that user's information, audiovisual channel information, audiovisual date information, audiovisual temporal information that packets of information comprises receiver's information, messenger information, is made of user's code and audio-visual space domain information.
4. the audience rate investigation method that utilizes household communication network system according to claim 3 is characterized in that can including age bracket, kinsfolk's number etc. in user's information.
5. the audience rate investigation method that utilizes household communication network system according to claim 3 is characterized in that receiver's information is the compunlcation address.
6. the audience rate investigation method that utilizes household communication network system according to claim 3 is characterized in that messenger information is the TV and communication address.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA021257795A CN1474546A (en) | 2002-08-19 | 2002-08-19 | Audience rate investigation method using household communication network system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA021257795A CN1474546A (en) | 2002-08-19 | 2002-08-19 | Audience rate investigation method using household communication network system |
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| CN1474546A true CN1474546A (en) | 2004-02-11 |
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| CNA021257795A Pending CN1474546A (en) | 2002-08-19 | 2002-08-19 | Audience rate investigation method using household communication network system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012010008A1 (en) * | 2010-07-21 | 2012-01-26 | 中兴通讯股份有限公司 | Method and system for collecting live viewing data in iptv audience measurement |
| CN103260051A (en) * | 2007-04-23 | 2013-08-21 | 冲电气工业株式会社 | Communication device and communication method |
-
2002
- 2002-08-19 CN CNA021257795A patent/CN1474546A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103260051A (en) * | 2007-04-23 | 2013-08-21 | 冲电气工业株式会社 | Communication device and communication method |
| CN103260051B (en) * | 2007-04-23 | 2017-10-27 | 冲电气工业株式会社 | Communicator and communication means |
| WO2012010008A1 (en) * | 2010-07-21 | 2012-01-26 | 中兴通讯股份有限公司 | Method and system for collecting live viewing data in iptv audience measurement |
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