CN1462003A - Method of issuring information and queuing by bid using searching engine - Google Patents

Method of issuring information and queuing by bid using searching engine Download PDF

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Publication number
CN1462003A
CN1462003A CN 02117998 CN02117998A CN1462003A CN 1462003 A CN1462003 A CN 1462003A CN 02117998 CN02117998 CN 02117998 CN 02117998 A CN02117998 A CN 02117998A CN 1462003 A CN1462003 A CN 1462003A
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China
Prior art keywords
information
search
time
publisher
price
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CN 02117998
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Chinese (zh)
Inventor
李彦宏
王湛
雷鸣
俞军
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Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by Beijing Baidu Netcom Science and Technology Co Ltd filed Critical Beijing Baidu Netcom Science and Technology Co Ltd
Priority to CN 02117998 priority Critical patent/CN1462003A/en
Publication of CN1462003A publication Critical patent/CN1462003A/en
Pending legal-status Critical Current

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Abstract

A method for issuring information by search engine and queuing by bids includes such steps as inputting information by its owner, setting up the search key and the fee per click, distributing the information in the search result of said key by computer, sorting according to the fee per click, integrating the core contents according to order given by sorting system, and generating final page according to predefined format template.

Description

A kind ofly utilize search engine to release news and by the method for bid ranking
Technical field:
The present invention relates to computer networking technology, particularly a kind of computer internet that utilizes is published to information in the search engine, and information is sorted, and is not completely cured according to the method for up-to-date setting adjustment ordering.
Background technology:
Along with the high speed development of internet in recent years, number of netizens presents the trend of rapid growth.Network has become the important channel that many people obtain information as the information carrier and the intercommunion platform of maximum.
Because the internet can transmit information cheap, rapidly, efficiently, therefore a lot of entity and individual begin to utilize the internet to issue various information, as " commodity selling information ", " job hunting information ", " house to let information " etc., in the hope of needed the people of these information contents to see by those, thereby can further get in touch, reach the purpose of oneself wanting.
Usually, these information are published on the special website, deposit according to category classification under the information, are waiting for that the visitor of website browses.Though this is modal mode, it exists very big deficiency.At first, can browse these information, only limit to the viewer of information place website.Because the website on the internet is thousands of, most website visiting amounts is very little, so the spread scope of these information is also very limited, needs their people can't find in a large number at all.Secondly,,, thousands of information are all arranged in each classification, thereby cause the viewer to get lost in the information ocean, can't find own real required rapidly because informational capacity is huge even there is the viewer to visit these information.If classification is got very thin,,, still can not make the visitor obtain information needed expeditiously because the classification number has increased though the quantity of information in each classification is reduced.
In present stage, the good method of neither one realizes the above-mentioned problem of mentioning.In most of the cases, the information publisher can repeat to be attached to a plurality of websites with an information, has expected to be seen by more people.And the visitor of information can only seek in ten million bar information and oneself needs.
Goal of the invention:
Fundamental purpose of the present invention addresses the above problem exactly, it provides a kind of information is published in the internet search engine, appear in the Search Results of nominal key, and the method that sorts for each pay-per-click amount of money of this information in the Search Results according to the information publisher.By this method, the publisher of information can be on a large scale in information be presented in need these information the viewer at the moment, the viewer then can pass through search engine simply, finds required information in the mode of " keyword search ".
A further object of the present invention is how much to sort for each pay-per-click according to the information publisher, the information publisher can be considered according to combined factors such as the specific purposes of information and propagation demands, the ranking of decision information, thus all information can be presented in face of the visitor in an orderly manner.
Technical scheme
The object of the present invention is achieved like this: pass through computer interconnected network, utilization is arranged on the software systems on the server, and realization the inventive method, be the information publisher by the specific information editing system, will wish information releasing input information database, be information setting search key and the corresponding price of clicking by keyword management system then.When the viewer carries out keyword search by search engine system, if used key word is identical with the search key that the information publisher sets, will occur title and summary that the information publisher releases news in result of page searching, the search result information of same keyword is to sort for each amount of money of being paid of clicking according to the information publisher.It may further comprise the steps:
1) pass through information input system: the information publisher is required information releasing and other relevant information input databases,
2) utilize information storage system to leave information and other relevant informations that the information publisher submits in database,
3) whether the information of utilizing signal auditing system audit information publisher to be submitted to is suitable, and the information releasing that goes through is listed in the search-engine results,
4) utilize the searching request of searching system response search subscriber, accept the search key that the user submits to, and provide the core content of search result corresponding according to search key,
5) comprise the click price of information in the Search Results that utilizes the ordering system analyzing search system to be provided, the various rules according to default sort to Search Results then,
6) utilize the results page generation system: according to the webpage format masterplate that sets in advance, the Search Results core content is got up according to the given sequence integration of ordering system, generate the net result page.
Described search engine is a general reference notion, and it is not meant the search engine of concrete certain website or certain company, neither search for certain category information specially, such as the search engine of website, webpage, image etc.It is meant any with the input key word, and the mode of obtaining Search Results after the submission is carried out the computer network system of information searching.
The employed system of the inventive method is composed as follows: information input system, information storage system, signal auditing system, searching system, ordering system and results page generation system.These six systems are the software systems according to function setting, can be moved by six station servers respectively, and these servers link to each other by internet or in-house network.These servers can be the servers of various brands and configuration, for example can adopt the server of brands such as Dell, Compaq, IBM, association, Founder.Operating system on the respective server can be multiple choices also, as Windows, and Linux, Solaris etc.Each subsystem concrete function is as follows:
■ information input system: with the desired information releasing of information publisher and other relevant information input databases
■ information storage system: form by database, deposit information and other relevant informations that the publisher submits to
Whether whether whether ■ signal auditing system: it is suitable to be used for the information that the msu message publisher submitted to, comprise illegal, relevant with the key word of being submitted to etc.
■ searching system: accept the key word that search subscriber is submitted to, and provide the core content of search result corresponding according to search key
The ■ ordering system: the various rules according to default sort to Search Results
■ results page generation system: according to the webpage format masterplate that sets in advance, the Search Results core content is got up according to the given sequence integration of ordering system, generate the net result page.
Description of drawings:
Fig. 1 is the inventive method system for use in carrying process flow diagram
Fig. 2 is information input and storage system software program flow diagram
Fig. 3 is a signal auditing system software program process flow diagram
Fig. 4 is the information retrieval system software program flow chart
Embodiment:
Below in conjunction with accompanying drawing, embodiments of the present invention are described.
Entire system structure that the inventive method is used and operational scheme can specifically comprise following steps: the first step with reference to figure 1
At first, need the information publisher that information is sent into database.The realization of this process is finished by information input system, can be with reference to figure 2.
Information input system is a system software that operates on the apps server, it is finished by the http agreement of standard with extraneous communication, be that the visitor is promptly addressable by browser, the information publisher is by the Internet log-on message input system, after seeing the interface of information input system, the information publisher fills in title, the content of required information releasing, and the setting search key word is set and clicked the amount of money then.The publisher fills in submission with these and gets final product.
Explain " search key " and " the click amount of money " below in detail
Search key: the work of search engine is by user input " search key ", returns to the user then that the information relevant with this key word finishes.The generation of search behavior each time all can have one " search key ", in this example, search key that the user sets and the information of being submitted to connect each other, and this contact is exactly: use the key word of setting to search for, occur and the common corresponding information of submitting to of this key word.
Click the amount of money: when using key word to search for, the result that the search engine on the internet provides is the concise and to the point description of relevant information and the web page address at place, promptly corresponding URL, and the searchers need click URL, just can see information needed.Click that the amount of money refers to be exactly the address of the information that provided as searchers's click information publisher the time, the expense that the information publisher is paid to search service provider.
For example: certain information publisher, wish by information of renting a house of search engine issue.At first he enters information input system, and input information is as follows:
Title: ask and rent two-bed room one cover
Content: this human desires is asked and is rented xxx place two-bed room dwelling house one cover, and interested parties please get in touch xxxxxxxxx.
Key word: each price of clicking of renting a house: 0.18 yuan of second step
After information was submitted to, information input system can be given information storage system with the information that the publisher filled in.Information storage system is made up of a background data base, by this database, information and other relevant informations that the information publisher submits to can be left in the database, described database is a general reference notion, represents the relevant database of various forms, and is not limited to the database of certain specific format, can select business database such as DB2 for use, Oracle, SQL Server etc. also can select free database such as MySQL etc.The 3rd step
Whether whether whether the keeper is suitable by the information that the signal auditing system comes the msu message publisher to be submitted to, with reference to figure 3, comprise illegal, relevant with the key word of being submitted to etc.The signal auditing system is the same with information issuing system, is a system software that operates on the apps server, and it is finished by the http agreement of standard with extraneous communication, and promptly the visitor is promptly addressable by browser.Signal auditing system works flow process is as follows:
1. keeper's log-on message auditing system
2. the keeper sends the request of the new information of submitting to of audit by system
3. auditing system connects or the local hard drive communication by network, sends request to the background data base of information storage system, obtains all pending relevant informations
4. auditing system shows pending information by the audit interface, judges by the keeper whether this information meets the issue requirement
5. if information does not meet the issue requirement, the keeper can have two kinds of disposal routes
A) refuse this information
B) edit this information, it is met the requirements, audit is passed through then
6. for meeting the information that issue requires, the keeper will directly select audit to pass through.
7. after the audit end to certain bar information, the signal auditing system sends to searching system with this information by the network connection, deposits in the searching database.
Have only by the keeper and ratify information releasing, just might the system of being retrieved be listed in the Search Results.To do not participated in retrieval by the information that the keeper refuses, also can not appear in the search-engine results.
The system manager is by this information of signal auditing system audit in this example, and on inspection, the confirmation content legality is also relevant with the search key of setting, thereby has passed through the audit to this information.
In addition, our hypothesis also has other two information also to be passed through by audit: title: ask and rent a room one cover content: this human desires is rented xxx place one room dwelling house, one cover, and interested parties please get in touch xxxxxxxx.Key word: each price of clicking of renting a house: 0.15 yuan of title: ask and rent the above one-storey house of 15 square meters a content: this human desires is rented one in the above one-storey house of xxx place's 15 square meters, and interested parties please get in touch xxxxxxxx.Key word: each price of clicking of renting a house: 0.20 yuan of the 4th step
The searching request of searching system response search subscriber is accepted the search key that search subscriber is submitted to, begins retrieval then.This system is a searching system based on database, and the mode of its realization can be a lot.We can use JDBC or ODBC and JSP, PHP, and the mode that language such as ASP combine realizes retrieval, also can develop corresponding software and support this retrieval.
Receive the search key of search subscriber submission when searching system after, all information of specifying this search key are found in being examined by the keeper of can depositing in searching database in the information of passing through, the related content of these information is exactly the core content of Search Results.
The core content of Search Results comprises: the title of information, the brief abstract of information (brief abstract is made up of the partial information content that system wins automatically, can be several words, also can be one section word), the address at information place.
After obtaining the core content of Search Results, searching system will send to ordering system to these contents by network and handle.
In this example, if the key word of search subscriber input is " renting a house ", then three information and related contents of being passed through by audit thereof are exactly the core content of the Search Results of " renting a house " this key word.The 5th step
Ordering system obtains the core content of the Search Results that searching system provides, and analytical information is bidded to these information, and promptly the information publisher is the click price of these information settings in advance, and the height according to price sorts to information then.The sequential operation rule that ordering system sorts is: price is high comes the front, and price is low comes the back.If two or the price of several information identical, then can adopt any of following five kinds of sequencing schemes:
A. submit to the time of information to sort according to the information publisher, submission time early come the front, submission time evening come the back.
B. submit to the time of information to sort according to the information publisher, submission time early come the back, submission time evening come the front.
C. the information of submitting to according to the information publisher is examined the time-sequencing that passes through, and audit is by the front that comes of morning time, and audit is by the back that comes in evening time.
D. the information of submitting to according to the information publisher is examined the time-sequencing that passes through, and audit is by the back that comes of morning time, and audit is by the front that comes in evening time.
E. in this example randomly ordered, according to the click price of three information, the clooating sequence that provides after the ordering system computing is: 1. ask and rent one in the above one-storey house of 15 square meters
This human desires is rented one in the above one-storey house of xxx place's 15 square meters ...
Message address: ... ... .2. asks and rents two-bed room one cover
This human desires is asked and is rented xxx place two-bed room dwelling house one cover, interested parties ... ..
The locational information location: ... ... ..3. asks and rents a room one cover
This human desires is rented xxx place one room dwelling house, one cover, interested parties ...
The locational information location: ... ... the 6th step of ..
The results page generation system is an automatic webpage generator program, it operate in one with apps server that other system links to each other on, according to the webpage format masterplate that sets in advance, the Search Results core content is got up according to the given sequence integration of ordering system, generate the net result page.

Claims (5)

1. one kind is utilized search engine to release news and by the method for bid ranking, this method is to pass through computer interconnected network, utilization is arranged on the software systems on the server, and realize, it is characterized in that, information is published in the internet search engine, and each click amount of money of setting according to information submission person sorts, generate results page, it may further comprise the steps:
1) pass through information input system: the information publisher is required information releasing and other relevant information input databases,
2) utilize information storage system to leave information and other relevant informations that the information publisher submits in database,
3) whether the information of utilizing signal auditing system audit information publisher to be submitted to is suitable, and the information releasing that goes through is listed in the search-engine results,
4) utilize the searching request of searching system response search subscriber, accept the search key that the user submits to, and provide the core content of search result corresponding according to search key,
5) comprise the click price of information in the Search Results that utilizes the ordering system analyzing search system to be provided, the various rules according to default sort to Search Results then,
6) utilize the results page generation system: according to the webpage format masterplate that sets in advance, the Search Results core content is got up according to the given sequence integration of ordering system, generate the net result page.
2. in accordance with the method for claim 1, it is characterized in that search engine can be anyly can import key word, the mode of obtaining Search Results after the submission is carried out the computer network system of information searching.
3. in accordance with the method for claim 1, it is characterized in that database refers to the relevant database of various types.
4. in accordance with the method for claim 1, it is characterized in that the core content of result for retrieval comprises, the title of information, the simplified summary of information, the address of information.
5. in accordance with the method for claim 1, it is characterized in that ordering system is according to the height of clicking price, information is sorted, before the high row of price, behind the low row of price, if two or the price of several information identical, then can adopt any of following five kinds of sequencing schemes:
A. submit to the time of information to sort according to the information publisher, submission time early come the front, submission time evening come the back,
B. submit to the time of information to sort according to the information publisher, submission time early come the back, submission time evening come the front,
C. the information of submitting to according to the information publisher is examined the time-sequencing that passes through, and audit is examined the back that comes by evening time by the front that comes of morning time,
D. the information of submitting to according to the information publisher is examined the time-sequencing that passes through, and audit is examined the front that comes by evening time by the back that comes of morning time,
E. randomly ordered.
CN 02117998 2002-05-28 2002-05-28 Method of issuring information and queuing by bid using searching engine Pending CN1462003A (en)

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Cited By (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006066477A1 (en) * 2004-12-24 2006-06-29 Beijing Gmedia Co., Ltd Method of collecting and issuing information and sorting by bid using wireless communication terminal
CN101009009A (en) * 2006-01-26 2007-08-01 腾讯科技(深圳)有限公司 Individualized Information display method
WO2008028395A1 (en) * 2006-08-29 2008-03-13 Vincent Tsang A method for providing and searching information to the public using internet
CN100454308C (en) * 2006-08-30 2009-01-21 华为技术有限公司 Method of file distributing and searching and its system
CN100456297C (en) * 2006-07-12 2009-01-28 百度在线网络技术(北京)有限公司 Advertisement display system and method used for Internet search engine
CN101140573B (en) * 2006-09-05 2010-07-14 阿里巴巴集团控股有限公司 Method and system for realizing information searching
CN101968807A (en) * 2010-10-15 2011-02-09 北京思在信息技术有限责任公司 Content retrieval method and device
CN102214182A (en) * 2010-04-12 2011-10-12 北京银万特科技有限公司 Accurate query searching method according to internet protocol (IP) address
CN102446173A (en) * 2010-09-30 2012-05-09 深圳华强电子交易网络有限公司 Method for biding website search result rank
CN101814080B (en) * 2006-09-05 2013-02-13 阿里巴巴集团控股有限公司 Method and device for realizing information search
CN101814079B (en) * 2004-03-29 2013-05-22 咕果公司 Method and device for variable personalization of search results
CN103426097A (en) * 2012-05-18 2013-12-04 同程网络科技股份有限公司 Method suitable for keyword release bid of search engine
WO2017219317A1 (en) * 2016-06-23 2017-12-28 北京三快在线科技有限公司 Information pushing method and device based on search content
CN107590217A (en) * 2017-08-31 2018-01-16 江西博瑞彤芸科技有限公司 Information-pushing method

Cited By (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101814079B (en) * 2004-03-29 2013-05-22 咕果公司 Method and device for variable personalization of search results
WO2006066477A1 (en) * 2004-12-24 2006-06-29 Beijing Gmedia Co., Ltd Method of collecting and issuing information and sorting by bid using wireless communication terminal
CN101009009A (en) * 2006-01-26 2007-08-01 腾讯科技(深圳)有限公司 Individualized Information display method
CN100456297C (en) * 2006-07-12 2009-01-28 百度在线网络技术(北京)有限公司 Advertisement display system and method used for Internet search engine
WO2008028395A1 (en) * 2006-08-29 2008-03-13 Vincent Tsang A method for providing and searching information to the public using internet
CN100454308C (en) * 2006-08-30 2009-01-21 华为技术有限公司 Method of file distributing and searching and its system
CN101814080B (en) * 2006-09-05 2013-02-13 阿里巴巴集团控股有限公司 Method and device for realizing information search
CN101140573B (en) * 2006-09-05 2010-07-14 阿里巴巴集团控股有限公司 Method and system for realizing information searching
CN102214182A (en) * 2010-04-12 2011-10-12 北京银万特科技有限公司 Accurate query searching method according to internet protocol (IP) address
CN102446173A (en) * 2010-09-30 2012-05-09 深圳华强电子交易网络有限公司 Method for biding website search result rank
CN101968807A (en) * 2010-10-15 2011-02-09 北京思在信息技术有限责任公司 Content retrieval method and device
CN103426097A (en) * 2012-05-18 2013-12-04 同程网络科技股份有限公司 Method suitable for keyword release bid of search engine
WO2017219317A1 (en) * 2016-06-23 2017-12-28 北京三快在线科技有限公司 Information pushing method and device based on search content
US11397779B2 (en) 2016-06-23 2022-07-26 Beijing Sankuai Online Technology Co., Ltd. Method and device for pushing information based on search content
CN107590217A (en) * 2017-08-31 2018-01-16 江西博瑞彤芸科技有限公司 Information-pushing method

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