CN1382345A - Promotional hand-held communication device - Google Patents

Promotional hand-held communication device Download PDF

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Publication number
CN1382345A
CN1382345A CN00814730A CN00814730A CN1382345A CN 1382345 A CN1382345 A CN 1382345A CN 00814730 A CN00814730 A CN 00814730A CN 00814730 A CN00814730 A CN 00814730A CN 1382345 A CN1382345 A CN 1382345A
Authority
CN
China
Prior art keywords
auxiliary data
handheld device
information
equipment
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN00814730A
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Chinese (zh)
Inventor
爱德华·J·科普拉
丹尼尔·A·克拉杜洛
詹姆士·G·威瑟斯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Koplar Interactive Systems International LLC
Original Assignee
Koplar Interactive Systems International LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/489,373 external-priority patent/US7296282B1/en
Application filed by Koplar Interactive Systems International LLC filed Critical Koplar Interactive Systems International LLC
Publication of CN1382345A publication Critical patent/CN1382345A/en
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
    • H04N21/41265—The peripheral being portable, e.g. PDAs or mobile phones having a remote control device for bidirectional communication between the remote control device and client device
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/077—Constructional details, e.g. mounting of circuits in the carrier
    • G06K19/07701—Constructional details, e.g. mounting of circuits in the carrier the record carrier comprising an interface suitable for human interaction
    • G06K19/07703—Constructional details, e.g. mounting of circuits in the carrier the record carrier comprising an interface suitable for human interaction the interface being visual
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/418—External card to be used in combination with the client device, e.g. for conditional access
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17345—Control of the passage of the selected programme
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • Computer Security & Cryptography (AREA)
  • Human Computer Interaction (AREA)
  • Computer Hardware Design (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Television Systems (AREA)

Abstract

A system for deriving benefits from the reception and processing of composite video signals from a display device by a hand-held device (12), such as a smart card, personal digital assistant (''PDA'') or mobile phone. Video signals are modulated with auxiliary data creating composite video signals. The users directs the hand-held device (12) toward the display device by placing leading edge (18) in the path of the video signal. The composite video signals are then transmitted to and received by a hand-held device (12) that auxiliary data is being received. The auxiliary data is then utilized by hand-held device (12). Aiming light and/or audio transducer alert the user of hand-held device (12) that auxiliary data is being received. The auxiliary data is then utilized by hand-held device.

Description

The hand-held communication device that is used for sales promotion
The cross reference of related application
The sequence number that the application submits on September 1st, 1999 based on Edward J section pula is the U.S. the 60/151st, No. 840 temporary patent applications, title is " being used to receive mutual card and other handheld device of hiding light data and other signal ", the sequence number that Edward J section pula and Denier A carat Du Luo submitted on January 21st, 2000 is US 09/489, the novel patent application of 373 U.S. utility, title is " internuncial mutual light-card and other handheld device with increase ", the sequence number that Edward J section pula and Denier A carat Du Luo submitted on April 7th, 2000 is US 60/195,542 U.S. Provisional Patent Application, title is " a hand-held alternately modified model communication equipment ", and the sequence number that Denier A carat Du Luo and James G Wei Sesi submitted on May 25th, 2000 is US 60/207,460 U.S. Provisional Patent Application, title are " being used to exchange the method and the hardware of multi-purpose intelligent card ".All these documents are incorporated herein by reference, and continue to keep application.
Background of invention
The present invention relates to mutual handheld device, relate in particular to and be used to receive the decode modulation signal using by handheld device, and the method and apparatus of the benefit of acknowledge(ment) signal reception.
Handheld device of the present invention is that following purpose receives modulating video signal: amusement, distribution, message transmission, data collection, commercial verification, safety, education and selling operation are handled or checking, and other commerce, individual, amusement or leisure purpose.Data can be sent to handheld device by light or electric equipment.By using sleeve pipe, hook switch or docking station, through optical lens, use PCMCIA (personal computer memory card international association) standard port or optional computer port, perhaps by FM, AM or other radio frequency device, data can be received by handheld device.The use of this equipment can allow the user to receive, handle and/or store out of Memory and reward opportunity information, comprises the visit hotel room and uses facility and interactive application at the cinema.
Title is that the 4th, 807, No. 031 patent of the U.S. of the people such as Bu Luodun of " interactive video method and apparatus " relates generally to video broadcasting in the frequency band of the order of interactive device and other coded message.Described invention relates generally to mutual education and entertainment systems, and has described the television broadcasting control of toy in one embodiment, and a receiver is arranged near the described toy, and this receiver is at a premises.
For to the control data coding of benefit can be provided to the user, Bu Luodun discloses a kind of brightness of the vision signal that produces composite video signal and the new method of colourity modulation, produces control data by modulating video signal thus.The brightness/chroma that this new modulator approach also increases and reduce the adjacent level scan line comprises the video subcarrier of control data with generation.
Bu Luodun does not replace vision signal with other data, data are not added together as an independent signal and vision signal, but modulating video signal is so that produce control data subsequently yet.Therefore, control data is the part of vision signal or is included in wherein.This coding method comprises that also preview and deletion Circuits System are to guarantee existing and the deletion of digital coding of applicability or digital coding respectively.
Send control data by television broadcasting apparatus or by the pre-recorded dvd-video player that is connected to video display.Control data is received by video display subsequently, in this video field by control (promptly auxiliary) data-modulated video display.Subsequently, by difference program material and control data photoelectricity or radio frequency checkout gear detection control data.The control data that is detected is further regenerated so that control data can be used by interactive device.
An aforesaid real example is the commercial handheld games equipment that is used to receive and detect this control data, and this equipment is known as " wheel of wealth " interactive television game shows, and this equipment will use when watching famous TV programme of the same name.Agent by Bu Luodun permits that the equipment of production is a hand held equipment, and comprises an optical sensor under the situation of receiving video signals equipment.Thereby, this equipment is differentiated the control data from video program material, and make a plurality of parts of the liquid crystal display displays word fan on the toy panel, allow the holder of this equipment to play this recreation, perhaps this recreation that shows in response to video tape with a competitor.The itv program of " wheel of wealth " and its hand-hold type control appliance that comprises keyboard were applied to commerce in 1988.
The improvement of a kind of modulator approach that Bu Luodun proposes is described in the 6th, 094, No. 228 patents of the U.S..People's such as carat Du Luo improvement modulator approach is disclosed.By changing the brightness of rightabout paired line, data are inserted on the viewable portion of vision signal, thereby allow more substantial data to be modulated in the signal.The article of Bu Luodun and carat Du Luo all is incorporated herein by reference.
Other people provides the trial of portable equipment that can receive modulated data transmitting from video display at United States Patent (USP) the 5th, 594, No. 493, the 5th, 761, No. 601, the 5th, 767, No. 896, the 5th, 907, No. 350 and the 5th, 953, is described in No. 047.In these patents, the 5th, 907, No. 350 patent disclosures a kind of on so-called smart card data storing method, described smart card is reception, decoding and memory encoding data-signal, and this signal comprises and allegedly is embedded in TV section and and the convertible coupon that is sent out together of existing-quality television section.The equipment of the 5th, 907, No. 350 patents is handheld units, and it receives luminance signal according to the principle of Bu Luodun from television indicator.The vision signal that is received is decoded and be stored in the card so that use in the future.LCD reader can read the general price coding (" UPC ") corresponding to the storage data.A scanner reads the UPC coding at convertibility point, deletes the coupon of being stored then from the memory of this card.A microprocessor control is decoded and storage, and a keyboard allows to use and import.
The term that uses in above-mentioned patent " smart card " is meant a handheld portable devices conceptive, is different from above-mentioned " wheel of wealth " interactive television game station.Yet this term not merely is applicable to these patents.
As a general term, " smart card " is similar to credit card but comprises the microchip that is embedded in this card or the card of microprocessor conceptive being meant.This smart card can be known as " referring to hold (fingerheld) " computer, generally include one from more than the kilobytes to the data storage medium of Mbytes (if not many), allegedly come from France, Ao Genbini, P.J., " smart card ", decision technology (in July, 1999).According to the delegation in the reference book, smart card also is known as " chip card ".
Though portable equipment of the present invention can be with the form of smart card, they also can be with the form of mobile phone.Recently, mobile phone has been equipped with higher capacity with storage and process information, and many this phones provide limited network and the Internet to insert so-called Wi-Fi (Wireless Internet Access) now.The expert estimates 2002, and surpassing 100,000,000 mobile phones will can insert the Internet with certain form, and by 2003, surpassing 1,000,000,000 mobile phones can worldwide use.When suitably being revised or connect with the reception auxiliary data, this mobile phone that inserts the Internet that is with or without becomes powerful distribution instrument.
Personal digital assistant (" PDA ") is that another kind can provide the portable equipment of rewarding opportunity information to the user.Most popular brand palm navigator released its first PDA in 1996.The up-to-date palm navigator who introduced in 1999, Palm VII is first PDA that comprises Wi-Fi (Wireless Internet Access).
PDA and mobile phone though can insert the Internet, have limited function because data transmission bauds is low with limited display in the present invention.Thereby wishing provides mutual chance to this equipment with such as the user of the similar devices of smart card, and these equipment are small-sized and be imbued with competitiveness and participate in various award opportunity information to encourage the user, is receiving and is not delaying time during process information.Obviously, according to the present invention, smart card, mobile phone and PDA can both provide the award opportunity information of describing in this application.
The portable equipment that receives the optical encoding data from display device can use on point of sale machine (POS machine) effectively, and does not need to scan the UPC coding that for example shows on LCD.Portable equipment and method can not need additional firmware or the software on the POS machine, and the fail safe of height must be able to be provided.In addition, Check-Out Time can not be oversize, and a plurality of award opportunity information or complimentary ticket must be cashed.
For the purposes of the present invention, term " card " refers to portable character interactive device, and is preferably portable, can be held in the hand by the user, perhaps can be caught easily and manual operation by the user, comprises the equipment of similar credit card.Can exchange use for only relating to term " interactive device ", " card ", " mutual card ", " smart card ", " light-card " open at this and/or that claimed the present invention uses in this manual.
Term " promoter " uses its implication the most widely at this, and can comprise the entity that sends portable equipment ad lib and receive them or the entity of the service of exchange is provided for the user of card.The promoter can also comprise healthy protect and medical institutions and other business or relief organization.
Term " computer " uses its implication the most widely at this, and can comprise the equipment of laptop computer, personal computer, mobile phone, personal digital assistant or other similar computer ad lib.
Summary of the invention
Between some purposes of the present invention, characteristic and advantage, can notice, provide mutual handheld device to be used to carry out new and commercially beneficial signaling, message transmission and the value indicating means of various patterns.Portable equipment of the present invention is the portable set such as smart card, mobile phone and PDA(Personal Digital Assistant), and it comprises the device that receives auxiliary data.For some award opportunity information described herein are provided, portable equipment preferably includes the device that is connected to the Internet, and it can refer to " network insertion ", " wireless access ", " the Internet access " or " wireless Internet " at this.These portable equipments are to the signal source that comprises radio transmission facility, computer system, video recording apparatus, video transmission equipment or the auxiliary data response that receives of other signal source of be used to regenerate video, audio frequency and/or other data.The auxiliary data response that portable equipment receives video display, described equipment preferably includes light or detection of electrons and decoding device.No matter all video displays that can show the image that comprises modulating video signal are the equipment or the image display of television set or monitor, similar television set, can all be abbreviated as " display device " in this manual.
For various purposes, by new portable equipment reception, detection and regenerated signal, described purpose comprises: amusement, distribution, complimentary ticket or price checking, sponsor's advertisement, advertisement checking and poll, message transmission, data collection, commercial verification, safety and access, education, recreation, sponsor's entity or comprise transaction, checking or exchange and other the commerce and the non-commercial purpose of the relative commercial position on the point of sale of the Internet.
Auxiliary data uses video modulation system to be encoded to the transmission of portable equipment, preferably as described in Bu Luodun or carat Du Luo, but also can use other known method of the prior art, comprises use vertical blanking interval (VBI).Vision signal can be sent to display device by broadcasting, cable, satellite or domestic TV.
Other purpose of the present invention, characteristic and advantage comprise:
A kind of TV interactive advertisement and distribution method for transmitting signals that uses interactive handheld device, by this way, the demonstration of transmission of Information pattern and received information and/or its indicated value will attract beholder's attention, attract the beholder to watch transmission (can be commercial advertisement), and guide the beholder to dock to take in the row response effectively and take action, and realize above-mentioned application target.
Thereby, at this a kind of system is described, it comprises:
A kind of method for transmitting signals, this method is cheap, has brand effect, and very interesting for the user of new mutual portable equipment.
A kind of method for transmitting signals that uses interactive handheld device, described equipment increase understanding, memory and the discriminating of client to gray message and product effectively.
A kind of method for transmitting signals that uses the video interactive handheld device, described equipment allow spectators to watch TV (or video) program, comprise advertisement, with direct and equipment (for example television receiver or display) interactive information.
A kind of method for transmitting signals that uses mutual handheld device, described equipment are set up storage (point of sale) transaction, are cultivated client's informativeness, and make spectators have reason to note more product, business and the advertisement of a company.
A kind of method for transmitting signals that uses the video interactive portable equipment, described equipment allow spectators to watch TV (or video) program, comprise advertisement, upload to a computer with the information that will be received, and this computer shows and uses relevant internet address.Text message or coding and other can be by the promotional information of computer or the use of computer similar devices.
Handheld device of the present invention is very simple, effective and economical, thereby makes it widely distributed, and has reliability and easy to use.
Below simple some advantages and the purpose that new system provided described: to determining of television advertising response; Interactive advertisement and distribution; The attraction of audience attention; Increase the client effectively to commercial advertisement, message, notice, distribution and specific product and professional understanding and memory; Increase the client to product and professional taste; Impel the user to watch commercial break; Cultivate user's loyalty; Strengthen programme content, comprise the attraction of commercial advertisement spectators; Strengthen the memory of spectators to the content of commercial advertisement and other message; Strengthen the value of commercial message; Increase the sale of product/business; Save advertising cost; Acceleration client's after the transmission of commercial messages response time; Competition checking and ruling; Strengthen the memory of spectators to the related web site domain name; Reduce the barrier relevant with e-commerce opportunities; Obtain extra or be to reward rapidly and information sometimes by the Internet.In following explanation, its use and advantage will be described more completely.
Put it briefly, described here is a system that uses portable equipment, and this system is from the reception of the auxiliary data information of acquiring an advantage.By modulating video signal coding auxiliary data, thereby set up a composite video signal that comprises auxiliary data and continuous videos program data.This composite video signal is sent to display device, and by its demonstration.
When handheld device was a smart card, the method for optimizing of reception auxiliary data optionally detected and extracts the auxiliary data on the smart card.The user at first locatees the optical receiver of smart card, so that it can be from the display device receiving video signals.After being activated and suitably locating, smart card begins receiving video signals.Circuit on the smart card differentiates whether auxiliary data appears at (being whether the signal that is received is composite video signal) in the vision signal.If auxiliary data exists, this handheld device regeneration auxiliary data is so that use.
When handheld device was a mobile phone or PDA, the method for optimizing that receives auxiliary data used a decoder housing to extract auxiliary data from video signal detection and electricity.Decoder housing comprises the Circuits System of determining whether auxiliary data exists in vision signal.Then, this decoder housing sends the auxiliary data that is generated by radio frequency, infrared ray, PCMCIA or wire transmission to mobile phone/PDA.The method of these transfer of data is faster and more reliable than optical transmission, can transmit the reception data quickly subsequently.This decoder housing preferably uses the RCA jack from its signal source receiving video signals, but also can pass through other method, for example by using super video home system, live wire or coaxial device to receive data, perhaps can be connected to a radio frequency antenna that is integrated in the TV set circuit parts so that decoder apparatus can receiver, video stream.
When auxiliary data existed, auxiliary data sent to portable equipment from decoder housing.Transmission to portable equipment preferably realizes by radio frequency, so that portable equipment does not need to be aligned or physical connection arrives decoder.Yet, comprise infrared transmission and can receive transmission from decoder housing similarly by direct-connected other the whole bag of tricks such as the computer interface of pcmcia port.Decoder housing can also be used as bi-directional device, and can receive information from mobile phone/PDA.Use a suitable image drawing unit, decoder housing can show the information that receives from mobile phone/PDA on display screen.As mobile phone/PDA being had substituting or replenishing of network insertion, decoder housing also can comprise network insertion.Decoder housing can also comprise the device of control such as the various device of cassette tape formula video tape recorder.In case receive the information such as list of television programmes on their handheld device, the user can send a request recording with the customization TV programme to decoder housing or cassette tape formula video tape recorder.In the art, although optical means is best for smart card, electrical method is best for mobile phone and PDA, and according to the present invention, two kinds of methods obviously are interchangeable, and can be used for any handheld device.
In several different methods described here, can notice the method for a kind of video interactive advertisement and distribution, comprise that the common content of TV program of modulation is to comprise auxiliary data, wherein auxiliary data and sponsor and with sponsor relevant special significance and with the televiewer carrier information of relevant particular value is relevant, the interactive device of hand-hold type character is distributed to the televiewer, use by them, this equipment can selectivity receive auxiliary data or receive the decode composite video signal, provides the use interactive device to obtain the power of auxiliary data by reward spectators with the information of particular value to spectators.Interactive device can be preserved the indication that has received information, and the convertibility point that can show interactive device the user provides the exchange of particular value for the user.
When by use card, various possible signal, indication, during demonstration is read or other alternative events are regenerated auxiliary data, according to the content of auxiliary data to user's offer of advantages information.For example, a series of electron luminescence (EL) indicating device can be operated in order with the expression coupon value.The value that a LCD reader or other visual display device can be received to user display message or notice.Bonus points can be collected and be kept on the equipment.Text, coding or other data can be transferred to a computer that is connected, and can show on computers or execution information for this computer.In the use of the equipment that combines with sports cast, the user can receive current sports statistics on the aplhanumeric visual display of portable equipment, comprises for example batter's batting statistics.In the use of the equipment that combines with the racing car program, the user can receive racing driver's schedules data, position and speed or other statistics of racing car incident on the aplhanumeric visual display of portable equipment.These statisticss can be sent or be delayed time in real time.Inserting in the equipment use that combines with the hotel, the user can use the additional access of room and facility, and the indication of these accesses can show on LCD.
Handheld device can have by user input and is reprogrammed or the upgrading of having programmed and the additional capabilities of interactivity.This ability can comprise demography and user profile, and these information can be used in the various application of handheld device by the user or the sponsor of equipment.Handheld device can also be used to buy easily article.
The shape and the form of smart card, hand-held device or mobile phone generally taked in the design of handheld device.The external Design of handheld device can comprise the mark of the sportsman, team and the product that are identified or other figure, and the collection of data lures that the user preserves, collects and exchange these cards on the card, for example in alliance of roast meat shop (rotisserie).In addition, other handheld device that can receive and handle auxiliary data as mentioned above of similar size and character also within the scope of the invention and can be in suitable or receive data by optics or electrical method when needed.Thereby, comprise the stuffed animal of proper circuit or toy, snapshot camera, the sports helmet of duplicating, racing car model or the baseball that duplicates is clapped the handheld device deal with data that can be used as described character.
Another characteristic of the present invention is an optional computer interface.This handheld device is convenient to the transmission between equipment and other handheld device, computer and other class computer equipment.In the further application of the handheld device that needs the Internet to insert, if equipment can not be directly through wireless device or other direct connection of arriving the Internet to internet transmission data and information, it can be connected to the Internet by the interface that uses a computer.When watching commercial advertisement, program or film, the televiewer uses handheld device to obtain the chance or the information purpose of ecommerce.Information can be transmitted to the equipment of computer or similar computer subsequently, and it can be used to information or reward opportunity information at this.Talk show endangered animal open to discussion for example.The chance of information or propaganda for example relates to the available books of these animals or video recording and spectators and how can be sent out composite video signal from the relevant information of given internet site study more information, is received by handheld device.
The content that this chance can be used as the auxiliary data of composite video signal is sent out, and when handheld device is PDA or mobile phone, preferably by decoder housing detection of electrons and discriminating, sends to handheld device by radio frequency then so that use.Auxiliary data can also be sent out by other known method, comprise by infrared ray be connected by direct circuit.Auxiliary data also can be by the optical detection and the regeneration of handheld device, and when equipment was smart card, this was the best approach that receives auxiliary data.Substitute as another kind, auxiliary data can be by optics or detection of electrons, sends to the computer that connected or the hardware or the software of class computer equipment then, and by its discriminating.
In some propagandas were used, chance was sent out with composite video signal, preferably by handheld device optical detection and regeneration, sends to computer by an interface then.Yet auxiliary data also can send to card and discriminating by the decoder apparatus detection of electrons, is transferred to computer once more by an interface then.Substitute as another kind, the composite video signal that is received can send to computer from handheld device by an interface, differentiates auxiliary data at this, then machines meeting and regenerated by computer.By any method described herein, in case by computer, chance can be stored and use, and for example is used for ecommerce or information gathering.
When suitably being connected, from the stored information of computer interface card uploaded (in suitable) to computer so that processed and be employed.By packets of information purse rope page or leaf, internet address or the Universal Resource Locator (" URL ") of computer reception, similar text message or the coding that HTML (" HTML ") maybe can be displayed to user or execution.This information provides the method for obtaining benefit by interactivity for the user, and provides method to customer upgrade information for sponsor.
The apparatus and method that provide in the present invention allow to use existing point of sale (" POS ") hardware and software to exchange an electronic coupons in the point of sale.In addition, complimentary ticket only can be configured to and to use once and have a quite high fail safe.And the review time can be not oversize, and many complimentary tickets can be exchanged on same POS machine easily.A kind of method that use blocks on the POS machine relates to the user and shows handheld device to the cashier.The cashier uses the rolling function of combination LCD that correct complimentary ticket or redemption values are set on handheld device then.Then handheld device by the cashier hand-held so that LCD towards cashier and fluorescence detector towards bar code scanner.Subsequently, press Redeem button, the fluorescence detector on the handheld device passes through bar code scanner.Timer in the handheld device resets to non-exchange pattern with equipment, if scanner did not detect in 30 seconds.When scan laser was detected by handheld device, this equipment buzzing also showed a digital coding, and this coding can be corresponding to stock's holding unit (SKU) numbering or other information about Product transport, inventory and/or stock.Other coding comprises an additional digital coding, and for example the sequence number of handheld device or safety code also can be shown.The cashier imports one or more digital codes then, adopts suitable discount or price at this client's purchase.If handheld device is rolled to next complimentary ticket, if perhaps this equipment is closed, started once more then, timer can also be deleted complimentary ticket.Complimentary ticket can also be deleted or manually be deleted by the predetermined button of pressing on the handheld device automatically.
Various other method of the present invention is set forth in following specification and claims.Similarly, other purpose and characteristics will be obvious, perhaps more specifically be pointed out hereinafter.
Brief description of drawings
Fig. 1 is a schematic diagram, the use of diagram arbitrary embodiment according to the present invention and in the various embodiments of the mutual card of implementing.
Fig. 2 is according to the present invention and the external view of first embodiment of the mutual card of implementing.
Fig. 3 is the external view of second embodiment of mutual card of the present invention.
Fig. 4 is the external view of another embodiment of mutual card of the present invention.
Fig. 5 is the present invention's of presentation graphs 4 embodiment the internal feature view of the interactive device of card alternately.
Fig. 6 is the external view of another embodiment of mutual card of the present invention.
Fig. 7 is expression the present invention's the internal feature view of Fig. 4 interactive device of Fig. 6 embodiment of card alternately.
Fig. 8 is the Circuits System schematic diagram that can be used to provide various embodiment, and described embodiment has in the figure significantly circuit feature.
Fig. 9 is the schematic diagram that can be used to provide other Circuits System of various other embodiment.
Figure 10 A is the external view relative with the user on a surface of another embodiment of mutual card of the present invention, and this card is called the camera card, and expression is the surface of the card of similar camera in use.
Figure 10 B is the rear view of the camera card of Figure 11 A, and expression provides the user to show and the back side of the card controlled.
Figure 11 A is the external view of another embodiment of mutual card of the present invention or equipment, and expression is according to the surface of the card of Figure 10 A analog camera, and card or equipment also simulates the form of hand held camera, also is known as the camera card.
Figure 11 C is the back side of the camera card of Figure 11 A, and expression provides the user to show and the back side of the card controlled.
Figure 12 is the external view of the camera card embodiment of Figure 10 and Figure 11, and how expression uses the camera card, as observing by view finder.
Figure 13 A is the view of another embodiment of mutual card of the present invention, and is called sports cards.
Figure 13 B is the front view of another embodiment of mutual card of the present invention, and is called sports cards.
Figure 14 is the block diagram that can be used to provide other circuit of various other embodiment.
Figure 15 is the block diagram that can be used to provide other circuit of various other embodiment.
Figure 16 is the block diagram that can be used to provide other circuit of various other embodiment.
Figure 17 is an electronics/optical signal detecting circuit.
In all accompanying drawings, corresponding reference character is represented units corresponding.
The description of inventive embodiments
Referring to Fig. 1 to 3, in system of the present invention, and according to the whole bag of tricks described herein, composite video signal is received, and by display device 10 projections, so that received by first embodiment 12 of mutual handheld device of the present invention.Display device 10 expressions television screen, video-frequency monitor or other video display, motion picture screen, computer monitor, video crossover display terminal or a class video display, can receive analog or digital video or representation of video shot signal from the appropriate signals source, the described signal source for example computerization of television transmitter, video tape, video flowing server, Digital video disc (" DVD ") or this picture material signal source shows.Yet,, be the television indicator or the monitor (certainly, it can comprise multi beam or single bundle type projection display) of a picture tube or other general type with hypothesis display device 10 for current purpose.
Thereby, display device 10 can schematically show a video display that is used for display video signal, but also can be any electron gun, active array or passive array display device, can not only provide image information, and supplementary (for example data) can be provided with the pattern of substantial transparent with visualization model.Display device 10 can further be characterized as a part or the window of computer monitor or display and this display device.Display device 10 can also be high definition or Digital Television, or other digital video display device.Vision signal comprises the signal by microwave relay, satellite forwarding or cable, stream and other type transfer, and this signal type is the type that can download or Visual calculation machine video shows, and these can use by wired or wireless method usually.
New mutual handheld device 12 can be that any can manual equipment in form, and for example smart card, mobile phone, PDA or other hand-held device are illustrated as a smart card in Fig. 1.Handheld device 12 can be near display device 10, generally within doors at same, be held in the palm or be clipped between the finger by the user, when needed, suitably orientation equipment 12 is so that this card can receive light by the visualization display from the vision signal of display device.When handheld device 12 was a PDA or mobile phone, it preferably was configured to and receives the radio frequency transmission, but also can receive other signal, and infrared ray for example should be by suitably directed or connect to receive auxiliary data or other signal from decoder housing.When handheld device 12 was smart card, it was generally in same room and by suitably directed so that this card can be from the visual display light of display device receiving video signals.
Handheld device 12 is illustrated as a PDA in Fig. 2 A, and can be illustrated by mode hand-held and that use with it.Handheld device 12 can comprise the shell 14 of a PDA size, and it has sealed the various circuit and the circuit unit of this equipment.When being a smart card in shape (as will be in Fig. 2 C by further illustrated), thereby handheld device 12 can be as required or is designed to as requested than the thick circuit that is used to carry out following function that comprises in shell 14 of credit card.Shell 14 can be that any works and can manual hand-held shape as requested, and its example comprises PDA (as shown in the figure), mobile phone, pcmcia card, snapshot type camera, the sports helmet of duplicating, the baseball bat of duplicating or football or racing car model.
The upper surface 16 of handheld device 12 is the trade (brand) names under sponsor prints, and also can be that bootable user is with relevant device 12 and an information and the mark that specific sponsor connects.When handheld device 12 was made at low cost, for example when they were the form of smart card, the sponsor 17 of printing can be found more continually.Yet, when handheld device 12 is personal devices of user, for example mobile phone or PDA, its main application is not to receive when rewarding opportunity information, can not comprise these marks.Sponsor 17 can comprise various entities, for example advertiser, internet site, TV programme, other program or incident, and for them, the use of this equipment will provide mutual chance.Sponsor 17 can be one provides the company of handheld device 12 to its service-user, for example hotel, telephone operator, PDA business or company place, and use equipment 12 is used for visit, special permission and/or rewards.
The forward position 18 of the class PDA shape of handheld device 12 can comprise that a radio frequency antenna 68 is with reception auxiliary data as described below.What seen from the front surface 16 of this equipment is a visual display unit 20, also can be or additionally is optics reception diode or other electric indicator light 20a, 20b, 20c and 20d shown in Fig. 2 B.Handheld device 12 has various users control, and can have a keyboard or touch-screen (not shown) to allow for user's input of specific function and additional purpose.
Handheld device 12 can be illustrated as a smart card by mode hand-held or that use with it in Fig. 2 C.Handheld device 12 comprises a credit card or wallet card type shell 14, has encapsulated the various circuit and the circuit unit of this equipment.Thereby the shell 14 of handheld device 12 can be as required or is designed to as requested than the thick circuit that is used to carry out following function that comprises therein of credit card.Shell 14 can be that any works and can manual hand-held shape as requested, and its example comprises PDA (as shown in the figure), mobile phone, pcmcia card, snapshot type camera, the sports helmet of duplicating, the baseball bat of duplicating or football or racing car model.
The forward position 18 of handheld device 12 can comprise that lens or small gap 36 enter optical sensor in the shell 14 to allow vision signal, and is as described below.What see from the upper surface of handheld device 12 is a plurality of luminaires 20, can be that light is admitted diode (LED) or other electric indicator light, for example comprises the LCD district of active or passive.
Use the typical way of handheld device 12 and operation light as described below: user's image that televiews, for example commercial advertisement, TV programme, film or other video display program.When this image was shown, the user can hold the handheld device 12 shown in Fig. 2 B or 2C subsequently.The user locatees handheld device 12 so that the forward position of equipment 12 is in from the position of display device 10 receiving video signals.Handheld device 12 or display device 10 can have the spectators of notice in the best time, for example press the mark that presses film or button 22 when the commercial advertisement of sponsor's entity occurs.Although term " button " is used at this, it is regarded as comprising membrane switch, pressure or the Petting Area that can start with the executive button function.When the user presses the button 22, vision signal will be detected and receive by the fluorescence detector in the shell 14 (program as described below).According to the instruction of above-cited Bu Luodun and/or carat Du Luo, composite video signal comprises that these documents are incorporated herein by reference with the vision signal of auxiliary data modulation.Determine by the discriminator that handheld device 12 realizes whether auxiliary data is sent out with image video signal together.
Yet, vision signal can be decoded the device box receive, its differentiates auxiliary data subsequently, and with it by radio frequency or by other device, comprise infrared ray or computer port and direct wired connection, be transferred to handheld device 12.The vision signal that is received can be sent to a computer and class computer equipment by the interface (will be described below) of handheld device 12, can use the hardware of computer or software to realize in the discriminating of this auxiliary data.
If discriminator determines that the vision signal that is sent comprises auxiliary data or auxiliary data is received, the circuit of handheld device 12 can make an Audio-Frequency Transformer 34 on the printed circuit board (PCB) send tone or " buzzing " subsequently, supposes to guarantee that auxiliary data is received satisfactorily.Can on the front or rear surface of handheld device 12, provide a suitable slit to pass through from Audio-Frequency Transformer 34 to allow sound.
Handheld device 12 can comprise a plurality of modifying devices that sound offered the user.Handheld device 12 can comprise improved sound circuit so that this equipment can be play the digital audio and video signals that comprises song or melody.Song can be recorded handheld device 12 in advance, and can be activated when suitable notice, and perhaps they can be delayed time or download in real time, and play subsequently.Thereby, receiving information by transmission with from the optional signal source of miscellaneous equipment 12 and auxiliary data, the pattern of handheld device 12 that can playing back music can be synthesized song by a plurality of equipment.
The circuit of handheld device 12 can also cause Fig. 2 B or Fig. 2 C one or more indicator light 20a, 20b, 20c and/or 20d operation with the indication received value (can be discounting, price, complimentary ticket or article).For example, an indicator light 20a can provide free drinks for the user in the store locations of sponsor.Two indicator light 10a and 20b can cause a very big coupon value, for example a dozen beverages.Cause a luminous coupon value of three indicator light 20a, 20b and 20c can indicate the special award mandate, for example provide free drinks throughout one's life for the user.Term " indicator light " is meant that any is used for transmitting to the user demonstration of visual signaling or indication purpose.
In optional method, can also use the interests information of indicator light 20a, 20b, 20c and/or the 20d reception auxiliary data of Fig. 2 B or Fig. 2 C.For example, can use the indicator light of different colours, different prize of every kind of color showing or different values.Handheld device 12 can also be programmed operation so that the different commercial advertisements of sponsor's entity of the each expression of indicator light are shown, so that the user will be directed watching the commercial advertisement of authorizing prize or interests information.
Handheld device and indicator light 20a, 20b, 20c and 20d operate in the following manner: during commercial advertisement or in due course, the user presses the button 22 with by pre-configured handheld device 12 receiving video signals.If suitable auxiliary data appears in the vision signal that is received, handheld device 12 is subsequently by making the luminous reception of verifying auxiliary data of the first indicator light 20a.During another commercial advertisement, the second indicator light 20b is luminous.During the 3rd commercial advertisement, the 3rd indicator light 20c is luminous, and during the 4th commercial advertisement, indicator light 20d is luminous.Subsequently, the user can suitably show handheld device 12 to determine whether this equipment is awarded a specific prize in producer place, redemption center or internet site.If handheld device 12 is not authorized the user specific prize, can provide a comfort or alternative prize.The luminous difference of signal lamp 20a, 20b, 20c and/or 20d changes will authorize the user alternative and comfort or other prize.
Indicator light also can be worked in the following manner: in per 15 minutes that play, when a commercial advertisement occurring, the user can press the button 22.When auxiliary data when the commercial advertisement sponsor of an incident or handheld device 12 is successfully received (by above-mentioned processing) first indicator light 20a with luminous reception with indication commercial advertisement in first 15 minutes.In subsequently each 15 minutes, this operation will continue up to all indicator lights luminous.According to the configuration of equipment 12, the user can show handheld device 12 to receive prize or special award in the shop or the point of sale of commercial sponsor 17 subsequently.Perhaps, the user can be according to what indicator lights 20 luminous awards.After this, the user can show handheld device 12 and carry out value exchange, perhaps can show this equipment such as the lottery ticket point, and this equipment 12 can be discerned address name on this lottery ticket point, and gets this equipment 12 at this.
Store locations, point of sale or sponsor website can comprise that the device of the handheld device 12 that is used for resetting is so that it can be used again in a similar fashion at other procedure for displaying.This device can be included in and stay the mark that last prize receives on the handheld device 12, so as the user only can limited number of times ground or in the limited time their interests information of exchange.Handheld device 12 can have a coding overleaf so that redemption center can verify that in fact the interests intelligence receiver of this equipment 12 is authorized to receive them and equipment 12 is not modified to receive a uncommitted interests information.
Obviously use the spectators of handheld device 12 will be directed the program of watching their originally may and to dislike according to the above description.This guiding can produce a series of commercial advertisement, causes the user to watch one and another program in continuous many days and a plurality of weeks.And advertiser can determine better who is in the advertisement of watching and note them.When the user takes handheld device 12 to interests information convertibility point, advertiser will learn how many people are actual and know this propaganda.Handheld device 12 not only guides spectators to watch a commercial advertisement, and address, point of sale or the internet site of sponsor of guiding viewer accesses company, they can receive by the visual display on the handheld device 12 20 at this, the indicated value of indicator light 20a, 20b, 20c and/or 20d for example, or by the shown coding of the LCD44 of handheld device 12.
Another example that handheld device 12 is used is as follows: when television broadcasting, announcer's air fare special series of open last minute is indicated available flight time and cost.Vision signal is modulated to comprise auxiliary data and flight information.Users interest catch comprise flying machine that they select can auxiliary data.After receiving data, the user can be on the LCD44 of handheld device 12 this chance of direct viewing, a special internet link is provided perhaps also can for this chance.The user that internet usage inserts can directly buy this chance, and they can receive the affirmation that air ticket is bought.There is not the user of network insertion handheld device 12 can be connected to have a computer inserting the Internet internet site, checking availability, cost, flight information and to the restriction of the purchase of finishing them with visit airline.Also principle that can be earlier serviced according to the first person that has come requires the user to arrive at the airport finishing their purchase, and purchases the air ticket and by air, by plane with last minute standby passenger's identity.
For a user, there is multiple motivation to watch the TV programme that comprises commercial advertisement of sponsor, comprises amusement and give user's value information.For example, in per 15 minutes an of recreation, the indication that the user will watch commercial advertisement to use indicator light 20a, 20b, 20c and/or 20d to obtain to participate in continuous 15 minutes.The user knows that they can take handheld device 12 to the POS machine place acceptance of sponsor's operation for the award of having watched.For large-scale sport event, for example " spin " recreation, common advertising strategy is to provide a demonstration in per 15 minutes of recreation.
In " super " incident that play in the whole nation, for example famous World super spin series and " spin " recreation, the audience ratings that increases progressively attracts advertiser that impressive advertisement is provided, the user will not only note and also will be mutual, watch, participate in and with deep impression this commercial advertisement.Handheld device 12 is when broadcasting at this TV when being used in the process, the chance that provides ad sponsor to compare is carried out sales promotion and is guaranteed that spectators participate in, and provides very effective method and apparatus to measure percentage that spectators watch and to the interest of product/business.
For same incident or for a plurality of incidents, a plurality of advertisers can use handheld device 12.For example, if the commercial advertisement that occurs in TV programme relates to first sponsor's product 17 or service (for example relating to automobile), there are relation (bank of economic guarantee for example is provided for the sale of these automobiles) in this product or service and second advertiser 17, handheld device 12 can be modified to " cooperation brand " especially by its resident instruction group, so that in response to the program of two sponsors.Cooperation brand handheld device 12 can be used to the attraction that provides special, for example by attached or support on the program of bank, dealer or internet site of this commercial break a prize and other value are provided.It will be obvious being used for the possibility of multiple other cooperation brand of handheld device 12 and their purposes.
Fig. 4 illustrates the feature of handheld device 12, is included in aiming indicator light 24 is provided on the surface of handheld device.Aiming indicator light 24 generally comprises on the embodiment of handheld device 12, is received by equipment 12 optics in this vision signal, and for example indicating equipment 12 is positioned so that it can catch the vision signal of sending from display device 10.When button 22 is pressed, when the forward position 18 of handheld device 10 generally was directed to display device 10 simultaneously, the luminous instruction video signal that the composite video signal that is received causes aiming at indicator light 24 was received.When data were received, in the predetermined period of time that is enough to indicate handheld device 12 to be directed or correctly aims at, perhaps in the sufficiently long time cycle that code signal can be received by equipment 12, the aiming indicator light was luminous all the time.Aiming indicator light 24 can be included on the embodiment of handheld device 12, and wherein vision signal is received to notify user's auxiliary data to be received by infrared ray, radio frequency or computer interface by electronics.
Referring to Fig. 5, the internal feature of diagram handheld device 12.Can see that they comprise a printed circuit board (PCB) 26 with integrated circuit 28, comprising pressing button 22 and aiming indicator light 24, for example can be a LED.In position go up, circuit board comprises an optional photocell 30.Photocell 30 is by suitably directed so that it can receive light by a suitable slit 36 (not shown) along handheld device 12 forward positions 18, and this slit 36 can be on position shown in Figure 3.Circuit will the operation for handheld device 12 provide enough power supplys by one or more batteries 32 or the power supply of other suitable battery (not shown) on All Time.Battery 32 can use other similar compact power (not shown), for example solar cell.The electronic installation that can handle PDA, mobile phone or other class computer equipment of auxiliary data described herein obviously can comprise more electronic installation so that other the function of handheld device 12 that relates to described herein to be provided.
Three indicator lights 20 are illustrated on the circuit board, and they can take the form of LED.Yet as understanding according to Figure 14, this indicator light that provides more than three can be provided this circuit.For example, it can comprise the circuit that is used for providing to nine LED power supply.
Referring now to Fig. 6,, an embodiment of diagram handheld device 12 comprises a LCD44 is provided.LCD44 can be a text display that comprises 16 numerals, but also can provide still less with purposes as required or more display capabilities.Yet preferably using can be with the LCD44 of colour or white and black displays picture material.
Handheld device 12 comprises a power knob 38, and the operation that will start LCD44 when being pressed receives the out of Memory of auxiliary data to show a complimentary ticket, price notice or indication equipment.For example, first complimentary ticket of the LCD44 person's circular linkage that can be used for showing information provision tabulation.The probability button can also be used to start receiving video signals, maybe can be used for from button 22 isolated other demonstrations or control purpose.Scroll button 40 allows the user to check the information that the handheld device 12 of promptly rolling is preserved or received, the information provision person's who for example receives on equipment 12 and store circular linkage tabulation.Any button in a plurality of buttons 22,38,40 or 42 obviously can realize by using other button that has other function on the handheld device 12, for example digital button on the mobile phone or the quick botton on the PDA.These buttons 22,38,40 or 42 obviously can be realized by touch-screen, so that there is not physical button 22,38,40 or 42 on this equipment.
Browsing when commodity any is provided, when pressing expired button 42, showing the expiration date of coupon value, the original commodity that provide are being provided when being released once more, perhaps can be in the switching between difference shows.When equipment was incited somebody to action no longer available or will be had the function of dwindling, expired button 42 can show the expired time of handheld device 12.Expired button 42 can show the expired of the program of handheld device 12 or function.The function of handheld device 12 and program can be reused up to expired, and this repeated use can be included in the season and watch various recreation, watch all processes of recreation and watch suitable commercial advertisement.
As another selection, when expired button 42 is pressed or is pressed in conjunction with other button 22,38 or 40, can also show about handheld device 12 and issue user's place, residence and the data message of sequence number and other data that sponsor may wish of user.Shown information can also identify the holder of handheld device 12, and can have other personal information of number, personal identification number or a holder, the address of for example living.For the user, may wish maybe must to disclose this personal information that will be used for collecting by making of handheld device 12.
Therefore, when when redemption center uses handheld device 12, the restaurant of point of sale, internet site or sponsor's operation or representative for example, the user can receive an interests information.According to the data of being stored in the equipment, user's relevant information can be used by sponsor, product or professional businessman or other sellers subsequently.By this way, sponsor 17, product or professional businessman or other sellers relevant information that can learn their client, possible interpolation user's name or other relevant information of address or client.
Not only indicator light signal 20 be can pass through, and can the text message of demonstration and the information provision that image indicates handheld device 12 to be received be gone up by LCD44.Auxiliary data can comprise information provision, and described information provision comprises the instruction or the sign of exchanging the position.Text can also identify the complimentary ticket that product or discount or other will be exchanged by the user.For example, handheld device 12 can be used in equipment receives the pattern of composite video signal, the information provision of programming in advance that has existed in the lists of links of being stored in the described signal triggering equipment 12.
After watching a commercial bulletin, auxiliary data causes handheld device 12 to programme text message in advance to indicate a product up to expiration date, discount or other available complimentary ticket.In case receive auxiliary data, handheld device 12 information extractions, and make information provision can be used for the user.Information also can handheld device between 12 operating periods by its reception, decoding subsequently also shows on LCD44, and is added to lists of links.
Handheld device 12 is useful for a plurality of information provisions of storage.A plurality of information provisions can be from same sponsor or different sponsor 17.The information provision that is received can be effective for some varying number and period of change or date.Handheld device 12 can also be stored the information provision of previous reception can not reuse them with the expression user, for example under the situation after a prize or other the disposable interests information use.
Items displayed is a complimentary ticket on LCD44, and this complimentary ticket provides the checking of information provision, coupon value, discount or other user benefit information, for example prize sign or exchange position.When handheld device 44 is taken to convertibility point by the user, when for example being brought to the businessman of sponsor 17, product or other sellers or service center, the article of storage can be exchanged locational authoring program removing in handheld device 12, but article of being stored or complimentary ticket also can be repeated to use, up to expiration date.Complimentary ticket can comprise the Start Date of this commerce bulletin program, or date of being received by handheld device 12 of complimentary ticket.In other words, auxiliary data can have a coding date stamp, and perhaps handheld device 12 adds date stamp can for the information that is received.Date and time information can be notified poor efficiency of their advertising programmes or reproduction time the most efficiently to businessman or sponsor.
Also wish by using handheld device 12 to buy article.Handheld device 12 can be stored purchase information, for example the numbering of one or more credits card.These features can be used, for example when handheld device 12 can receive a plurality of information provision.After this information provision was downloaded to handheld device 12, the user received the Internet by any method described herein with this equipment chain.The user selects information provision, and selects the discount on purchases article.Credit card of being stored and Shipping Information can transmit to carry out transaction by the Internet.Handheld device 12 can also be stored other data that are enough to buy, for example credit card or online moneybag information on services.
Fig. 7 illustrates the circuit feature of the card embodiment of the handheld device 12 that does not have shell 14.LCD44 can obviously see, and control device 38,40 and 42 and a pair of battery be positioned at the right side of circuit board.
Fig. 8 is the figure of the optional embodiment of diagram handheld device 12, and this handheld device 12 comprises an input/output unit, preferably with the form of PCMCIA (personal computer memory card international association) (" PCMCIA ") interface, for example can find on laptop computer usually.Thereby pcmcia interface 70 is connected with PCMCIA connector 72 to computer or class computer equipment transmission information.Pcmcia interface 70 is preferably realized by a pcmcia port to the connection of computer, but jockey also can be by other known computer and class computer slot, be connected or port is realized, for example Ethernet, token-ring network, infrared transmission (" IR "), radio frequency, small computer system interface (" SCSI "), USB (" USB "), parallel port (" walking abreast "), serial ports (" serial "), IEEE1394 live wire (" live wire "), S/PDIF, AES/ESU, optical cable and the desk-top bus of apple (" ADB ").Handheld device 12 can also be used portable data store, and for example flash memory, compact disk or minitablets memory are manually to be transferred to computer with information from handheld device 12.The connection type that uses in the various application of handheld device 12 is according to comprising that the factor of cost, transmission speed and user and industry acceptance level changes.
Though handheld device 12 preferably is connected to computer in the time can using, it also can be connected to can handle institute's information transmitted or have class computer equipment or the miscellaneous equipment of carrying out function from computer interface equipment, and these equipment comprise that PDA, other hand held PC, mobile phone and other hand-held network are connected or the class computer equipment.Handheld device preferably can be carried out Wi-Fi (Wireless Internet Access), and it allows direct internet business, and does not use a computer or class computer equipment.
For various other embodiment of handheld device 12, composite video signal is preferably received by electronic equipment, as shown in the figure by radio frequency antenna 68.The power of handheld device and function increase by the additional RAM51 that is connected to microprocessor 50.The dynamical system of handheld device comprises that the power that provides processing required with being connected various device is provided for battery 32, optional solar panel 33 and power control 31.Composite video signal can also be received by photocell 30, is illustrated as a fluorescence detector 30a and an optical receiver circuit 30b at this.
Vision signal preferably is shown equipment 10 electronics and receives, and auxiliary data is decoded, and is transferred to handheld device 12 by the radio frequency device.The vision signal that receives by this equipment also can handheld device 12 microprocessor 50 differentiate.As another replacement, handheld device 12 can be passed through light or electric installation receiving video signals, and transmits the data that received by pcmcia interface 70.If the data that received are processed on computers, this computer can be used as a discriminator, differentiates when auxiliary data occurs and suitably processing.These data can also be sent out turns round and stretches out the hand holding equipment 12 and is used for further processing, upgrading or pager meeting.When the data that received are not sent immediately by pcmcia interface 70, processed another embodiment as described herein of data.
The best of LED20 or LED44 but optional visible response, in case pcmcia interface 70 is connected with computer by PCMCIA connector 70, further data can be used for subscriber computer.This further data comprise internet site or address.Text message and coding, video and video file.In case receive data by radio frequency antenna 68, fluorescence detector 30 or pcmcia interface 70, handheld device 12 can show a suitable affirmation message on LCD44, perhaps can notify user data to be received.
The example that handheld device 12 is used is as follows: shop or sponsor 17 issue children with a handheld device 12, perhaps provide mutual method, for example by provide Downloadable program from internet site to use at mobile phone, PDA or smart card to children.Like seeing going up At All Other Times of TV that at cartoon or children TV programme is shown, and wherein comprises modulating video signal.This program commercial is created by store sales or by sponsor.Children be instructed to use their handheld device 12 tell they father and mother they wish to celebrate their birthday, red-letter day or other cause specific with which kind of toy.After catching the auxiliary data that comprises information or product data, children give handheld device 12 their father and mother.The product that father and mother watch children to select then, and have the Internet as fruit product and insert and then directly to buy service of goods.If not having the Internet, handheld device 12 do not insert, father and mother can be connected to this handheld device 12 their computer that the Internet inserts that has, and directly buy toy from sponsor 17, buy from the on-line purchase of shop, the Internet or from the shop that the program of sponsor 17 is advised.Then, this toy will be sent to user's appointed positions, and its information can be by user's reprogramming.If credit card and Shipping Information that handheld device 12 has Wi-Fi (Wireless Internet Access) and stored, father and mother can import one simply and authorize coding, and buy this product easily.Father and mother also can bring handheld device 12 into shop, perhaps it are sent to shop or sponsor 17, so that this order can processed and realization.Thereby father and mother can buy the toy that their child wants with minimum time and efforts.Handheld device 12 obviously also can be used in the mode that is similar to newly-married registration, and selected article are not purchased, but onlinely lists a present registration.Thereby, wish that the people who buys toy for child can know what their child wanted.
Another example that uses handheld device 12 be it as a loyal equipment, it stores bonus points in the memory of equipment 12 and/or on the remote location such as central computer.Handheld device 12 is the TV programme or the film storage bonus points that has the auxiliary data of rewarding point value that comprise of being watched.Program can require the user in when beginning, obtain auxiliary data during the course and when finishing, and repeatedly receives the bonus points of watching program in the program process.The user can receive the additional award point by buying VHS or DVD film, film ticket or commodity.The user can be by the internet site of visit sponsor, even visits their website and carry out on-line purchase and receive the additional award point.User even can receive bonus points by the investigation of answering after quiz, problem and TV programme or the film.The user can perhaps upload their answer by using handheld device 12 alternately to select their answer by the Internet, perhaps check the answer of verifying them on memory.The user can obtain the additional award point by attempting the particular restaurant relevant with sponsor, and perhaps a public place of entertainment, sponsor supported rides and program in trial.Thereby the user has multiple chance to obtain bonus points from one or more sponsors.
Fig. 9 is another embodiment of portable equipment 12, described handheld device 12 have as shown in the figure pcmcia interface 70 and the input/output interface of docking station 76 forms.Docking station 76 can receive auxiliary data or the composite video signal of being differentiated, and by pcmcia interface 70 it is transferred to handheld device 12.Docking station 76 also can comprise optics, can be used for the vision signal of optical detection from display device 10.Then, whole vision signals can be transmitted to handheld device 12, so that this equipment 12 can be differentiated auxiliary data, perhaps docking station 76 itself can be differentiated auxiliary data, and this auxiliary data is sent to this equipment.Subsequently, data can be sent to handheld device 12 by infrared ray, radio frequency or by pcmcia interface 70.
Docking station 76 can be by its battery charge control 80 to battery 22 chargings.By drive the microprocessor 50 of 78 control handheld devices 76 through interface, docking station 76 can be realized the various device function and the function that improves equipment.
Handheld device 12 among Figure 10 A can be refined as the card 12C that takes a picture, and is similar to miscellaneous equipment 12 described herein, and is configured to the shape of imitating and advising little snapshot type camera to the user.
The card 12C that takes a picture comprises shell 14 and the camera lens or the simulating lens 36 of small cameras shape, and the suggestion user is as using a snapshot type camera to use the camera type handheld device to take " photo " of display device 20.The card 12C that takes a picture comprises a simulating lens 46, and printing on the surface of similar camera housing 14, embossment, mold or slight elongation are so that show the more real simulated of a camera gun.When existing, Data Receiving photocell 30 uses the optical detection acquisition of information in the mode identical with the embodiment of front, and can be positioned in after the simulating lens 46 or suitable slit 36 under.
Button 22 imitates the shutter of camera when being pressed and discharge.Thereby it causes taking a picture and blocks 12C reception composite video signal or auxiliary data (according to aforesaid method), finish up to this collection, thereby the user has imitated the action of taking a picture.
Form with the slit of extending by shell 14 provides viewfinder, suppose that the user concentrates one's gaze on display device 10 by viewfinder 49, as them at the camera of operating a reality.Viewfinder 49 does not need to have any special accuracy or camera lens, because its main purpose is the look and feel of analog camera.The card 12C that takes a picture will suitably operate, and when the surface that is comprising fluorescence detector 30 was directed to display device 10, its direction did not need as camera accurate, and only needs to point to approx video signal source.Fluorescence detector 30 can be positioned in the back of simulating lens 46 or any suitable position suitably to detect the vision signal of sending from display device 10.
The decoration of other not function (not shown) can offer the card 12C that takes a picture so that the user feels that they are taking pictures, and this example comprises that audio converter in the hand band that is connected to camera, camera housing, the photograph card circuit is to send card crash sound or to glisten.
Figure 10 B takes a picture to block reverse side or the side of 12C.It has and is similar to control shown in Figure 6 and display unit.Difference is can be along the upper surface or location, the edge enable button 22 of camera.The card 12C that takes a picture will allow the user better conceptization from the processing of display device 10 reception composite video signals.Use the card 12C that takes a picture that other unique and interesting chance also is provided, for example pretend as previously mentioned to take a picture and receive these information provisions.
Figure 11 A is the front view that can be called the another kind of mutual handheld device of racing car card 12R.In the front of racing car card 12R is simulating lens 46, and its size is little according to blocking 12C mutually, makes more further information may be displayed on the front of card 12C.This information can show or describe racing driver or incident, thereby this card can have practicality or enhancement holder's purposes.
Figure 11 B is the back side or the side of racing car card 12R.It has control and the display unit that is similar to Fig. 6.Difference is along upper surface or the edge of racing car card 12R enable button 22 to be set.Racing car card 12R is configured to the conceptization ground processing that allows the user to be received the display device 10 of composite video signal better by optics.Racing car card 12R can also provide other unique and interesting chance to the user, and statistical information and various information provision and information are driven in for example aforesaid reception.
Figure 11 C is the front of racing car card 12R, i.e. the surface faced of user, and the user prepares to utilize card 12R to receive composite video signal, watches by viewfinder 49, and the user will block 12R and aim at display device 10.Racing car card 12R has and is similar to control shown in Figure 11 B or the 11A and display unit.
When racing car card 12R is used, can receive auxiliary data, institute's canned data in the memory of card can be upgraded or replace to these data.And, when scroll button 40 is pressed, can roll display than the data more data that LCD44 is shown.For example, racing car card 12R can store racing car, racing driver's relevant information in its memory, perhaps relates to the out of Memory of incident.For example, it can comprise last schedules, racing driver's rank and biography information.For the suggestion of using racing car card 44 being provided and strengthening its attraction to user especially young user, the reproduction of racing car steering wheel and instrument group can appear on the surface of card, as shown in the figure, and near LCD44.
Referring to Figure 13, diagram is a kind of handheld device 12 that is called as " motion " equipment 12S.It comprises shell 14, and a front surface 16 is provided, and it can comprise the viewing area 54 that is used to carry the sports and competitions image.In addition, LCD44 and button 22 are provided together, described button allows the operation of user's initialization handheld device 12, preferably by locating radio frequency antenna 68 to receive radio-frequency signal, perhaps also can receive composite video signal by optics, for example by holding handheld device 12 in case edge 18 towards display device 10, described display device 10 shows a program that relates to famous sportsman or other people.
When the user wishes to obtain some current informations, during the athletic current statistical information that for example shows on sports equipment 12S, renewing button 56 is pressed.In operation, sports equipment 12S can be designed to only be received in equipment 12S and go up drawn athletic relevant information, upgrade this athletic statistics, or in the memory of equipment, add about this athletic information, any information subsequently can be by pressing scroll button 40 roll display on LCD44.
The use of sports equipment 12S is as follows: the display device of proximal subscribers shows professional motion event, for example a baseball game.When the participant of motion event becomes the focus of attention, during for example professional baseball player's Grounding, button 22 can be pressed.An aiming light 24, if any, can be luminous, perhaps LCD44 can initialization read with shown in the new statistical information of reception of the relevant institute of sportsman.For example, for example, reading device can identify his name, his match, number of times at bat, his run batting average and base stealing number of times of batting average, home run, participation, upgrades statistics when this sportsman competes at every turn.Statistics can send to computer (as mentioned above) by an interface.
The memory of sports equipment 12S can be stored these statistics non-volatilely, can upgrade statistics by slave unit 12S when the sportsman competes at every turn.The auxiliary data that the game event that is received with sports equipment is relevant can comprise the information of being correlated with the sportsman, for example his current statistics.When match was carried out, the auxiliary data that is received can comprise according to the sportsman batted record to the renewal of these statistics.Information is stored in data circuit and connects in the tabulation, and can comprise the various statistics of the difference match that this sportsman participates in, this sportsman statistics for many years; If or this equipment 12S is used to watch whole team, for example when being supported by everyone of team, it can comprise each team member's of team different information.
For example, when a famous batter lined up match in baseball game, the televiewer pointed to display device 10 to receive composite video signal with its sports equipment 12S, perhaps preferably disposed his equipment so that he can receive auxiliary data by electronics.In both cases, spectators receive he favorite sportsman's real-time statistics information by his reciprocal motion equipment in the television relay process.In addition, the user of the sports equipment 12S in the on-the-spot athletic competition can not use display device 10 to come reception information, for example by radio frequency or infrared ray.Thereby the football fan can the handheld device 12 by them obtain field statistics data and details when watching on-the-spot match.Therefore, when appreciating on-the-spot sport event, the football fan of disturbed sight line or sports enthusiast can obtain additional information and obtain enjoyment.Can take various forms by the information that sports equipment 12S receives, comprise aforesaid be stored in the equipment in case later on reference to or upgrade about athletic statistical information and other personal information such as batting average and hommer.An example of this demonstration illustrates in Figure 13 B.Institute's canned data can be displayed on the LCD44 subsequently, so that the equipment holder presses scroll button 40 or renewing button 56, perhaps sends computer to by a pcmcia interface 70.
Because sports equipment 12S makes the user and the owner each other can traction equipment 12S, equipment 12S bears a characteristic value when being used, and increases its value.When sports equipment 12S in the television projection process by use obtaining data and when upgrading, equipment 12S appreciates gradually and is hoped and obtains.Sports equipment 12S can be the design of a similar baseball card, and can exchange miscellaneous equipment 12S.In addition, sports equipment 12S can be equipped with a fixing sequence number or numbering, and the out of Memory of unique identification or value perhaps is provided to handheld device, is worth thereby become to collect.Sports equipment 12S can pass through an interface, and for example infrared ray or radio frequency are connected institute's canned data is sent to another equipment that can receive these results.Therefore, sports equipment 12S can be used in roast meat shop.
In addition, sports equipment 12S can provide the ability of certain fixed characteristic information, described information is batter's name, team, previous team and further feature for example, and personal data and other data can become fixing according to the statistics that is received and these data of information.This characteristic information can be called to LCD44, perhaps sends computer to, by its reception and demonstration.
Sports equipment 12S can be used for the indication of complimentary ticket and exchange purpose.During the games, for example the out of Memory of trivial games or quiz can receive by passive movement equipment, and answer can be showing afterwards, for example during the games, when end of match, when intermission, perhaps on any appropriate time in play.Recreation can be the part of the process of carrying out, and wherein the user selects answer and removes the remainder data of being stored, and in next week, takes this equipment to convertibility point or other convertibility point then, can receive certain discount or prize according to selected answer.This recreation can be the part of " guessing the appearance team member of today " in the professional baseball game of seven innings of matches.
Use in conjunction with the sports equipment of baseball game only is illustrative.Statistics or the unique information of this team member that the team member of other motion constantly changes in play and in time, for example native place, previous team can be downloaded similarly or be transmitted by equipment.When relaying or suitably showing, sports equipment 12S also can combining music meeting or other special performance use.The user can obtain the useful information about concert or special performance, for example actor name, aggregate list, place and historical and relevant internet address.Person hard of hearing can receive the real-time text of live voice on their handheld device, the auxiliary data of radio frequency transmission is received on this equipment.Thereby another kind of sports equipment 12S can be used at the scene or receive the information that relates to monument, building, automobile and animal etc. in the video display process, and wherein the transmission to this equipment can be received, and comprises auxiliary data.
Another kind of motion handheld device can be called as " recreation " equipment.Be similar to sports equipment, this game station encourages the video broadcasting of user and run duration mutual.Yet, in this embodiment, watch the user of retransmission site motion event to use their game station to predict that the action in future of a selected team member or team is to compete and to collect point value with other user.
For example, two baseball teams are to contest in the scene match that auxiliary data is arranged in modulation.Before contest began, one or more sponsors sent to each participant with game station.For each the throwing used a numbering or watched and select from touch display screen, the user is for selected batter, pitcher or team's prediction is each throws.Alternatively or additionally, before taking place, can select to throw result's (being ball or batting), batting result's (i.e. striking out, baserunning, batting, hommer etc.), every innings baserunning number of times or other computable statistics.Guess that correctly institute's event will earn point value, and be accumulated in the memory of equipment.After recreation, the equipment user can offer their handheld device collection place or submit or upload their score to by Internet connection.Have that the user of high total point value wins a Grand Prix or discount, the various prizes that consult on also can be provided.Can predict for each specific batter, each office or each team.Other incident, for example basketball, hockey and football can also be predicted and play to game station in a similar fashion.
Another example that equipment uses is as follows: the user watches game shows, for example TV programme " who is thought of as and is the millionaire? "The user can use their handheld device to play.In broadcasting process or broadcasting before, by method described herein, problem is downloaded and is received by handheld device.Problem is shown to display device, thereby when display device at first shows problem, coded data will trigger handheld device with demonstration problem and possible answer.The user selects correct answer, perhaps arranges answer according to time sequencing, perhaps must be to meet the desired rule of recreation with the similar mode of competitor.Subsequently, the user can according to all multifactor be that answer correct or that arrange in order receives point value and score, described factor can comprise that the domestic consumer correctly answers the number of times of answer or the speed of answer.Nationwide, local or other regional domestic consumer's percentage can in real time or be delayed time and is presented on display device, internet site or the handheld device.Thereby according to their achievement, the user can obtain the rank in the zone or the whole nation.The final result of various recreation can be stored in the central data piece.The user that score is high can gain recognition, Grand Prix or play the selection of next recreation.
Another example that handheld device is used is as follows: the user holds handheld device and suitably is configured to and receives modulating video signal from display device.When watching an incident, for example " Grammy ", the performer appears on the screen and sings.By their display device or handheld device, mutual chance of the notified existence of user.This form that can be used as the image conversion unit in the modulating video trigger decoder box occurs, thereby creates an icon that is presented on the display device.(thereby, can not be presented on the display device of the family that does not have this unit).Handheld device provides the song that purchase shows or the chance of atlas thereon to the user.The money of buying can pass through automatic on-line or third party internet site, perhaps can or take away from the website input.Perhaps, if the user wishes that the order of last mandate of requirement and payment information can be sent to the e-mail address that the user selectes.The user can directly buy music in the following manner, and by the third party website, the admission procedure on " CDNow " for example perhaps can be directly from manufacturer.Perhaps, a link that is used for particular purchased can be sent to user's e-mail address commonly used.Additional award can be sent out, and for example has the award CD of previous unpublished data, on-the-spot song or video disc, perhaps can comprise a product discount.The user also can obtain to send to suitable number format the song of their electronic mail account, and perhaps Xuan Ding song can be downloaded for the user in a period of time on a website.At last, song can become the part of tabulation, and then is created and sends to the user when reaching CD capacity.This purchasing method obviously can be in any production marketing mode (for example jewelry on " QVC network ") or (for example film) use in other field.
Hotel card 12H is another embodiment of this card, has the function of complicated hotel room key.Hotel card is worked with an intellignet card fetch locking system, and the client in permission hotel enters and withdraws from a room, for example client's room, parking lot or swimming pool.By the optional magnetic stripe on the shell, hotel card can allow similarly to enter.
In case carry out hotel's registration, provide a hotel card to use with whole process to client.Frequent client also can be issued with fixing hotel card in hotel and hotel chains shop, and begins the hotel when the registration by subscriber card and stay and enter the room.Can also provide hotel card that a kind of children use to allow children and enter HOTEL FACILITIES and to obtain the special distribution interests information that children only can use restrictedly to children in when registration.
In case a client receives hotel card, this card can be used to enter client's room and other HOTEL FACILITIES.Client user can also be with hotel card as a charge card, inner commodity and service, for example dinner, the gift of gift shop or the snack of vending machine in inner dining room, hotel bought.The expense that is produced will be recorded on the hotel card, appear on the subscriber's account when leaving paying the bill.
In registration with on other desired time and place, complimentary ticket, interests information or information can be loaded onto on the hotel card, and for example every morning is at reception counter of hotel.Use the smart card Write, hotel card can be mounted with the use or the changer meeting of limited number of times.These chances or complimentary ticket can be the discounts that is used for local attractive things, such as the security of equal value of the gift certificates that is used on specific local attractive things, using, and hotel for example, the information of certain price or other access privileges.This card also loads client's hotel information, comprises room type and best movable.
Hotel room can provide reader/Write.As the electronics decoded result that docking station is carried out, data are written to smart card.Docking station can also be from card reading of data, and information sent to central computer, preferably by a netting twine or telephone wire.Reader/Write also can be used as a carriage with the form of Long-distance Control when card is suitably inserted.Infrared ray to send data from network docking station and Long-distance Control.
The data that reader/Write reads in the hotel card to be stored, and in the client room, on television set, show relevant information.This information can comprise the purchase total value of using this card, and in conjunction with room rates to produce hotel's bill on the same day.Client can also use hotel card and suitable docking station to buy article, for example arrives local attractive place or other hotel business.Read and write the computer interface of another kind of device by using a computer and blocking of card, as described below.
By watching modulation that the TV programme of auxiliary data is arranged, client can obtain additional complimentary ticket.This data can be received in the card by direct electron, are received by the docking station electronics, perhaps are received by computer interface.The information of being received by clamping relates generally to the specific discount and the information of relevant tourist site.TV station or hotel itself can modulated television signal with restriction can received signal spectators.Thereby the visitor who only has the Official hotel card can receive specific discount.
Hotel card can be used as credit card, and can comprise pay restriction and this card and can be used to buy the information of article wherein, and pays room charge with it subsequently.Thereby the shop outside the hotel can use hotel card to carry out purchase-transaction, and this will be added to subscriber's account.The restriction of paying can be moved in frequency, payment history or credit history as well as according to client and be changed.
Hotel or other sponsor can allow the user to use hotel card to collect bonus points.The sum of fixing hotel card storage bonus points can will always be counted by the reader/writer of suitable connection and be backuped to a central computer.When moving in, hotel card also can load from previous visit and obtain and be stored in bonus points the central computer at every turn.Can be according to move in or every night at every turn, perhaps buy and authorize bonus points according to other that uses hotel card.Also can the earn incentives point by visiting local attractive place.Can upgrade, freely stay or convert aircraft distribution mileage to gift, discount, free meal, room and exchange bonus points.
Provide addition method with the agreement in attractive place, this locality for user advertising.Being marked on the shell of variety of protocol and sponsor is visible.The information in various information provisions and relevant attractive place can be coded on the hotel card.All purchase-transactions are recorded, and suitably charge when client checks out.The hotel can collect expense or the percentage of predesignating for these saless promotion.
Client is used their hotel card and visits the place that this card is recommended by encouragement.Client has a meal in the local restaurant of a recommendation, receives meal and takes discounting, uses hotel card to pay and the reception bonus points.For example, local restaurant can have the free complimentary ticket of buying one and present one on the card of being loaded into, so that compare with the place that does not have complimentary ticket fully, client prefers that restaurant and goes.Client can visit a main attractive place subsequently, and is various suggestion activities that they carried out or the commodity acquisition bonus points that they bought, and these transaction can be paid with hotel card.Wish that the attractive place of carrying out the hotel card distribution has a reader/Write or a dialing or a network connection to central computer, if can be this attractive local purchase.Yet,,, do not sent to the computer in hotel immediately so that these points are stored on the card by on card, writing the accumulative total that transaction can be carried out bonus points simply.
When checking out, client's account number is eliminated and pays, if wish that client can have one " checking out fast ", so that they do not need to sign a bill, and only is to brush their hotel card by having a reader to the connection at note expense center simply.Hotel card or be returned to the hotel and be used for client in the future so that reset is arbitrarily used, and perhaps can not operate before client registers once more.Before removing card, the relevant information of bonus points and purchase and purposes can be stored in hotel's computer.When going into, user's bonus points will can be used once more next time.Third party or clearinghouse can be provided with complimentary ticket and provide these cards.Subsequently, the hotel's percentage or sales commission of total value that will obtain once more to conclude the business.
For the mutual handheld device referring to people's special configuration of meeting can be known as " meeting " equipment.Conference facility allows the participant by watching various displayings or video to show obtaining the information of each exhibiter and company, and information or chance are captured equipment.As the described herein, acquired information from the reception of auxiliary data.If the exhibiter wishes that the participant can receive complimentary ticket and obtain free gift so that give a discount or pass through visit exhibiter exhibition booth on their conference facility.This complimentary ticket is exchanged by visit exhibiter's shop or internet site.
Another kind of valuable mode is to use equipment to receive auxiliary data in the special event of meeting, demonstration or any other type, provides the subscriber computer can be to receive the useful information of particular event then.For example, the user can watch a video relevant with meeting on the horizon to show such as the meeting-place of hotel room.Demonstration can show exhibition booth, position or the special information provision in the meeting.When the user sees one of them exhibition booth, position and special information provision, action button 22 by pressing it or same initialization control, the user selects to use handheld device to receive the auxiliary data (as mentioned above) of sign these exhibition booths, position or special information provision to cause equipment.
Then, the user can visit the meeting-place, and the scroll button of operator holding equipment to be showing exhibition booth, position, the map in meeting-place or the concrete information provision in the meeting, and can help the user to participate in this time meeting.
Conference facility can be provided for the participant, and the address that has their name and load in advance is so that this equipment can be read easily in each meeting exhibition booth.When they the shop or internet site on when using, conference facility can also provide the participant information to sponsor.
Before meeting or in the conference process, the participant can see that TV will participate in a conference or the company of exhibition booth be arranged to learn in their hotel room or in the public domain in meeting.The participant can receive information or complimentary ticket by light or method for electrically selectively from the demonstrator.The user can receive the information such as exhibition booth number and position, and the discount chance that can be used in meeting.
Another embodiment of conference facility can be known as " museum " equipment 12M.Museum equipment 12M permission visitor follows the tracks of zone or the showpiece in the museum.The embodiment of this equipment can have LED20, with the reception of expression from the auxiliary data of above-mentioned arbitrary signal source.This museum equipment 12M can be used to verify that the student had visited the concrete showpiece in the museum or had the museum of video display by the teacher, perhaps sends data by radio frequency.
The LCD44 of museum equipment 12M is the sensing equipment user further.The user is provided with the instruction on the next stand position, close shop or user group leave before in the museum remaining time, be used for the convertible complimentary ticket of gift shop, museum, or relate to the out of Memory in exhibition or museum.
Museum equipment 12M can use on many positions, so that the user obtains mark or information from each position.Museum equipment 12M can use in the activity such as " street cleaner's search ", must obtain appropriate information or mark from each position to gain or to finish a recreation or movable this user.
The circuit diagram of a kind of form of diagram in Figure 14, described circuit can be used to provide feature and the function of said a plurality of embodiment.Unit ordinary symbol and numeral.Fluorescence detector 30 is made of optical diode or optotransistor Q2, Q2 provides signal to amplification and filter circuit, described amplification and filter circuit comprise an operational amplifier U1A, U1A comprise one by the output that is interconnected in operational amplifier U1A and oppositely element C1, R19, R18 and the C12 between the input form, thereby an amplifier and filter are provided.Thereby amplifier and filter signal are provided for filter and frequency shaping circuit by R15, and described circuit comprises an operational amplifier U1B, and U1B has its feedback circuit assembly C10, C11 and R16.These circuit provide a filtered frequency shaping output by resistance R 5 with by the circuit that operational amplifier U1C and resistance R 11 are formed.Operational amplifier U1C has an output that is connected to diode pair D11, D11 thereby a pair of output is provided, the top of circuit comprises an operational amplifier U1D, a buffer is provided on effect, the output of this buffer is the data-signal that sends by resistance R 20, the below of diode D11 provides a signal by resistance R 1 to another resistance R 7, is capacitor C 3 by this resistance R 7.It is the signal of 16kHz of horizon scan line speed or the frequency TV display light signal that is received by fluorescence detector 30 (Q2) that node between resistance R 1 and the R7 provides frequency.The horizontal frequency of conventional NTSC colour signal is 15.625kHz more precisely.(said, approximate 16kHz).Similarly, discriminator circuit provides the signal of the 8kHz of the auxiliary data that received of expression in the output of operational amplifier U1D, produced as the interlacing intensification modulation by display.Discriminator circuit described herein provides 16kHz and 8kHz (more precisely 7.8175kHz), it constitutes real data, and whether the average signal amplitude by determining 16kHz or 8kHz signal is big determines whether the 8kHz data of information (data) content of the carrying auxiliary data that receives occur, so that if auxiliary data exists, the modulation energy that promptly has 8kHz in the light signal that is received, they are provided for the microprocessor of circuit U 2 with the information content in the decoding 8kHz signal.Thereby the composite video signal that is received is exaggerated and the 8kHz signal of filtering with postemphasis 16kHz signal and extraction carrying data.That is, waveform shaping that provides by operational amplifier U1A and U1B and the frequency shaping filter circuit horizontal flyback sweep frequency of postemphasising, and amplify the field speed of carrying desired data content.This circuit filtering frame rate signal, and used as with reference to relatively its relative signal amplitude and 8kHz Data-carrying signal.If the 8kHz signal that is extracted greater than the 16kHz signal of routine, auxiliary data occurs and also can be used by processor on amplitude.The preferably commercial available Z86E02 of microprocessor U2, and operate according to the machine instruction of in its resident ROM memory, storing.The functional sequence of being carried out by machine instruction is described in annex.Although not independent diagram comprises the microprocessor U8 of random access storage device (RAM or DRAM), wherein store decoded data.Thereby microprocessor U2 decoding and storage or be stored in the data indication that exists in the 8kHz signal as by making one or more LED luminous, and make them keep luminous with evidence or indication as data.In fact, according to the instruction of Bu Luodun, when having auxiliary data, the demonstration of driving arrangement and/or its LED or other signalling arrangement, and any audio-frequency function is provided, can also encourage an aiming LED7.And, if desired,, can drive a signal, thereby provide an aiming light function receiving composite video signal to indicate handheld device simply by U 1 in response to the existence of auxiliary data.
For luminous in conjunction with described lamp 20 of various embodiment or 20a-20d above providing, illustrate nine LED D9-D18 at this.The specific embodiment that does not need all LED are used for handheld device 12 will be understood.That is, according to the purposes of needed function and equipment, circuit can be configured to and drive one, two or three and more LED.
That illustrated contiguous microprocessor U2 is two diode D15 and D20, is used for the noise that the bypass microprocessor is produced.Loud speaker SPK1 is illustrated unit 34 in Fig. 5.Clock oscillation XTAL1 provides the clock signal of 8MHz to microprocessor U2.Capacitor C 8 and C9 are the parts of clock circuit.
Next-door neighbour clock circuit be a switch S 1 so that the function of button 22 to be provided in a plurality of embodiment, be used for the operation of initialization apparatus.Switch S 1 is connected to power circuit, and this circuit comprises power power-supply, resistance 14, V2 and V3 (electromotive force of each is 1.5V) and a resistance 14, and comprises a transistor Q1 and resistance 12 and 13, makes power can be provided for led array D8-D18.
Referring to Figure 14, Figure 15 is an another kind of circuit of the present invention, can be used to provide the another kind of embodiment of handheld device of the present invention.It comprises a microprocessor U2, can be commercial available Z86X08.8kHz and 16kHz signal (15.635kHz and 7.8175kHz more precisely) are provided similarly, described signal constitutes the data-signal on horizontal retrace signal and half frequency respectively, because auxiliary data is encoded on the interlacing horizontal line, so only occur effectively as mentioned above with half horizontal scan rate.These signals are identified as VEILA and VEIL REF, and they are provided for microprocessor U2 as input.Therefore, provide identical amplification, filtering, frequency shaping and identification function with understanding the operation amplifier circuit of forming by operational amplifier U1A, U1B, U1C and U1D, and at the buffer circuits described in Figure 14.The data that provide by composite video signal by the microprocessor decoding regularly of the crystal oscillator X1 on the 8MHz, it is stored among RAM or the DRAM, and driving the LCD44 that is illustrated as circuit unit LCD1, described LCD1 can be the display of one 2 row 16 characters as shown in the figure.It also can be the display of one 3 row 12 characters, or any other display that is used for display message on equipment surface.
Circuit power is by two 3V battery BT1 and BT2 power supply, power supply is provided for the circuit that comprises Q2, main power source not only is provided, and provide accessory power supply, the latter is sent to microprocessor and is used to keep its operation subsequently, even for example when display is not operated, keep date and time, and be generically and collectively referred to as battery 22.Switch S 1 is provided for the function (as shown in Figure 6) of carrying out power button 38 in a plurality of embodiment, and when being pressed, make power can be provided for LCD1, other switching function can be provided by switch S 2, the volume screen of its control LCD44, switch S 2 can be started by the scroll button shown in Figure 10 B 40.Similarly, switch S 3 provides the date function that can be started by the expired button shown in Figure 10 B 42.These signals control to the input of operational amplifier U3A and U3D respectively, the input that these are provided as operational amplifier and arrive LCD1.When operating as mentioned above, clear switch will cause the date to be eliminated, and rolling switch makes user profile scrolling on LCD44, as shown in Figure 6.Operational amplifier U3C is connected the voltage that provides usefulness with shown in the U3B basis.
Illustrated circuit embodiments is used in conjunction with the method that generates composite video signal, described signal comprises video program material and control data, on television set, show this signal, and for the secondary purpose this control data of decoding, wherein this method comprises that with modulation be not that the being seen mode of televiewer is modulated at least one the video field in the TV viewing area basically, thereby generates a video subcarrier components that comprises the signal (being illustrated as on 8kHz speed detectable) of data; And detect this component is used for secondary purpose with regeneration data.Although when handheld device used according to the invention, intensification modulation is particularly useful for this purpose, also can use the colourity modulation according to Bu Luodun.And the improvement in carat described modulation of Du Luo also can be used.Various modulation schemes (with corresponding modulation) can be used, and comprise (but being not limited only to) amplitude shift keying (ASK), frequency shift keying (FSK), improved frequency shift keying (MFSK) and phase shift keying (PSK).Although the son of the carrying data of 8kHz is modulated on half of NTSC horizontal scan rate, can on other multiple, approximate number or other cycle rate, use other sub-modulation technique, this is other function of horizontal sweep (flyback) speed.
Figure 16 is the circuit block diagram of the another kind possibility embodiment of mutual handheld device, be labeled as 12F, illustrate discriminator and microcontroller circuit 50 according to Figure 14 or 15, and receive composite video signals with the decoding auxiliary data by fluorescence detector 30, and light signal is provided as mentioned above, perhaps preferably drive LCD44 according to the above description.Thereby as described in according to sports equipment 12S, it comprises that one is upgraded or initialization button 22.In addition, a FM receiver 62 can be used as the printed circuit board (PCB) that the mounted on surface module is added this equipment to the antenna 64 that links to each other.FM receiver 62 can be a commercial use with the antenna 64 that links to each other, and is suitable for by battery 22 power supplies that provide according to above-mentioned various embodiment.Control button 66 also can initialization FM receiver 52 operation, so that send the FM restituted signal to discriminator and microcontroller circuit 60, whether described microcontroller circuit 60 can be configured to be pressed correspondingly in response to fluorescence detector 30 and FM receiver 62 according to renewing button 56.According to the present invention, FM receiver 62 can be the radio frequency antenna of any type, so that discriminator can be used as a decoder, and the result is sent to handheld device 12 by radio frequency.
Handheld device 12F can be in conjunction with the described sports equipment of Figure 13, but the interpolation of FM receiver 62 makes this new equipment have the ability that is used in Stadium and other can not the performance venues of receiving video signals.Therefore, equipment 12 can the receiving optical signals or the signal of telecommunication.Under the situation according to the sports equipment of Figure 13, the user can be received in sportsman printed on the equipment or as mentioned above in the athletic relevant information of batting.Method for optimizing according to the equipment of use 12F, same supplementary will also send with lower powered FM signal in 88 to 108MHz FM broadcast band, described supplementary is sent out by television broadcasting, is used for being received on display device 10, thereby is shown as composite video signal.For this reason, FM receiver 62 can by in advance be tuned to be used for the appropriate frequency of this low-power signal.The FM signal can comprise batter's statistics, for example when batter's Grounding, upgrades their equipment so that the holder of new equipment 12F can begin square stance they favorite batter.
Handheld device 12 can be used in various motion events, entertainment, meeting, museum, tourism and guiding incident, it is inconvenient that the holder of equipment uses their possibility when having the television indicator of carrying auxiliary data, but will allow the use of low-power FM or other radio-frequency signal on the position that will use equipment.The equipment of Figure 14 has other commercial use, is similar to the method for using previous described pattern.Similarly, equipment of the present invention can be modified with reception and be different from the amplitude-modulated signal of composite video signal or such as the optical auxiliary signal of infrared ray signal.
Similarly, handheld device 12 of the present invention can be simulated the equipment of other article, automobile, famous person or tame Tibetan, individual or commercial use, no matter whether described handheld device 12 be " card ", PDA, mobile phone or other hand-held easily shape, no matter whether with the form of contest equipment, thereby provide the expression true to nature of this equipment or purposes, so that handheld device is advised its using method to the user, or provide special sensation and identity to the user, perhaps relevant with represented field, activity, motion, amusement or other purposes of this equipment.In recreation, for example useful all or a part of information content can provide with auxiliary data in recreation, handheld device of the present invention is configured to the expression true to nature that this equipment is provided, and perhaps purposes makes the sportsman of recreation strengthen the sensation of recreation, participation or recreation identity.Above-mentioned various possibilities only have been described.
When being used for when the system that coded data is obtained interests information uses, described system comprises the device that is used to generate with the vision signal of auxiliary data modulation, for example by the TV programme of the commerce patronage that comprises auxiliary data is provided, when among the commercial benefit result being arranged the time spent below new system and equipment are providing, when they are issued to spectators, and use when receiving with auxiliary data that conventional programme content sends by spectators, described auxiliary data can comprise advertisement, the transmission of distribution and other patronage, new handheld device of the present invention responds for TV, advertisement and distribution have special influence.
Under the situation of light loading card, describe a kind of method that is used to the card exchange, yet this method also can have complimentary ticket in conjunction with other and exchange card use that requires.The composition of the electronic coupons card of support card and value exchange method comprises:
1) LCD or other human-readable method are with video data.
2) calculate the logic that defines below to sort on the plate.
3) a kind of " electronic coupons " information is loaded into method on the card.
4) button or other method (for example touch-screen) are with the complimentary ticket of ordering loading on card.
5) button or other method (for example touch-screen) are to go into holding " exchange " pattern.
6) following laser optics detection hardware.
Current, most of POS system are used a computer cash logger that is connected to inventory management software and bar code scanning hardware.Use an electronic coupons card and be loaded in existing hardware on the POS and embodiment that software is used for a kind of method that electronic coupons exchanges is described in following step:
1) coupon data is encoded on the vision signal, for example TV signal.Coded data also will comprise the additional text of a coding describing complimentary ticket and will import on POS.
2) when the TV information that comprises coupon data occurs, the user is with multipurpose card pointed at television machine screen.Be received in the data capture electronic coupons data that occur on the display by card with optics subsequently.Coupon data can also be caught with the method except optical detection, includes but are not limited to radio frequency (RF) or hardware wiring electronic data transfer device.
3) after the trapped electrons coupon data, the user can watch coupon information on the LCD of card, for example requirement, the term of validity, correct POS position etc.(at this moment, the user can't see other numbering described in following step that is used for identifying with security purpose).
4) when the user wishes to exchange electronic coupons, this card is brought to the POS place, and the user buys desired articles or observes the requirement that complimentary ticket provides.
5) checking out when withdrawing from, the cashier obtains this card and uses volume screen function (the being generally a button) combination of card to watch the correct complimentary ticket of data validation on the lcd screen.
6) cashier presses card then and goes up needed Redeem button.The cashier has about 1 minute time to finish following step 7 and 8 subsequently.Requirement is pressed these buttons and has been reduced because of the unexpected possibility of exchanging complimentary ticket of bright ambient light.
7) when correct complimentary ticket is positioned, hand-held this card makes lcd screen towards the cashier, and near the bar code scanner of the back side cashier that should block.Bar code scanner is to be used to buy with conventional paper coupons exchange identical scanner.
8) when scan laser is detected by card, this blocks buzzing, and the coding of describing in step 1 is displayed on the lcd screen.In addition, another coding that also shows this card sequence number of expression.Shown second coding can also be as the numerical value of being downloaded (step 1) and be hidden in the combination of sequence number of card inside and the specific coding that generates.Can generate second coding by various Standard Encryption methods, and can increase the fail safe of transaction,, but can not be duplicated easily because it will identify this card and transaction uniquely.
9) cashier has 30 seconds time input coding then, perhaps the sequence number (being used for higher fail safe) of while input coding and card.After 30 seconds, card is automatically deleted complimentary ticket.Can also in 30 seconds time, delete complimentary ticket apace by pressing " exchange " or " rolling " button.(as described below, scroll button is used to allow a plurality of complimentary tickets to be located effectively and exchange).
10), finish the above-mentioned first complimentary ticket step if exchange other complimentary ticket simultaneously.The cashier repeats above-mentioned steps 5 to 9 and exchanges other complimentary ticket.
In an optional embodiment, step 8, the following step of 9 and 10 usefulness are replaced:
8 ') when scan laser is detected by card, this card buzzing and a demonstration digital coding, perhaps alphanumeric message on lcd screen.In addition, another coding that also shows this card sequence number of expression.The second shown numbering can also be as the numerical value of the being downloaded (specific coding that combination generated of the sequence number that step 1) is inner with being hidden in card.Second numbering can generate by various Standard Encryption methods, and can be used to increase the fail safe of transaction, because it will represent this card and transaction uniquely, but can not be duplicated easily.
9 ') can determine whether the card that is triggered is to select in advance to win a card of rewarding or receiving a particular value or discount in case see digital coding or alphanumeric message, cashier.If this card reminds the cashier to win an award, the cashier can be with second numbering (step 8b) input database to verify this card and not distorted or to remind.Also can delete award apace by in 30 seconds time, pressing " exchange " or " rolling " button.(as described below, scroll button is used to allow a plurality of awards to be provided with effectively and to exchange).
Describe below and how to realize the detection of laser scanner to card: nearly all bar code scanning equipment uses He-Ne (HeNe) or diode-type red laser.For HeNe, scanner sends the incandescent light of 832.8 nano wave lengths (nm), for diode laser, sends the incandescent light of 640nm wavelength.The diffusion of the wavelength of laser is minimum, this allow very narrow optical filter in case the ambient light of non-laser by filtering.A simple electricity/optical circuit is illustrated in Figure 17, and can be used for detection signal.
As shown in figure 17, electricity/optical circuit 100 comprises optical filter 120a and 120b, load resistance 140, microprocessor trigger 160 and optotransistor 180.
Optical filter 120a and 120b are used to prevent that the electronic equipment of card from being triggered by for example bright sunlight of ambient light.Optical filter 120a be middle density type to reduce luminous intensity, optical filter 120b is the logical type of red zone.
Fluorescence detector is required detection laser.This detector can be an optotransistor 180, because only need one to open/close signal.Optotransistor 180 has a very little impedance, as represented with load resistance 140, so that the sensitiveness of 180 pairs of light of optotransistor is less.Therefore load resistance has reduced undesirable triggering.
The output of electricity/optical circuit 100 is fed back in the microprocessor on the card, and as mentioned above, wherein output becomes the triggering that causes buzzing subsequently.
In view of the above-mentioned explanation of the present invention and practical embodiments, will find out and to realize a plurality of purpose of the present invention, and obtain other advantage.Embodiment and example are selected and describe understanding principle of the present invention and its practical application better, thereby make those skilled in the art use the present invention better in various embodiments, and various modification is suitable for desirable concrete purposes.
Without departing from the present invention, can carry out various modifications, comprise in the above description or illustrated in the accompanying drawings all features will be interpreted as illustrative and nonrestrictive said and illustrated structure and method.
Width of the present invention and scope should not be subjected to the restriction of arbitrary above-mentioned exemplary embodiment, and should define according to the application and their full scope of equivalents.
This system and the handheld device of using in this system can be used to these by purpose that various commercial entity issued, it can not only comprise the sponsor of program, incident or other patronage transmission, also can comprise various various companies, business and the tissues that have commercial relations with sponsor.Therefore, spectators use new equipment of the present invention that commercial favourable result is provided, and relate to the transmission of television advertising, distribution and other patronage, wherein new system and equipment and their use effectively:
Attract spectators to note the transmission of advertisement, distribution and other patronage.
Increase the popularity and the memory of message and product effectively.
The guiding spectators respond after watching the patronage transmission and take action.
The product of difference sponsor or business and other competitor.
Impel spectators to wish to watch advertisement, distribution and transmission.
Provide new, cheap, brand is effective and enjoyable medium, is used to strengthen advertisement, distribution and other transmission.
Cause advertisement, distribution and transmission to have the special event meaning.
Set up client's business and transmit relevant commerce or point of sale with other to substitute with advertisement, distribution.
Increase the informativeness of client to the sponsor of advertisement, distribution and transmission.
Increase sponsored advertisement, distribution and transmission attraction to spectators.
Make spectators remember the identity of sponsor and the content of advertisement or distribution.
The sales figure that increase causes because of the patronage of advertisement, distribution and transmission.
The lasting value of advertisement, distribution and the transmission of being supported is provided.
Motion and the racing car incident attraction to spectators is provided.
Provide with programme content, advertisement, distribution and transmission for the TV programme spectators and have a mind to the mutual chance in free burial ground for the destitute.
Increase the friendliness relation of spectators and advertisement, distribution and incident.
Cause the development of mutual another chance used of equipment.
In view of the foregoing description of the present invention and practical embodiments, find out the advantage that can realize a plurality of purpose of the present invention and obtain other.Select and describe embodiment and example explaining principle of the present invention and its practical application better, thereby make those skilled in the art in various embodiment and various modification, use the present invention better, as be suitable for desirable special purpose.
Without departing from the present invention, can to said and shown in structure and method carry out various modifications, all features that comprised in above-mentioned specification or illustrated in the accompanying drawings will be interpreted as illustrative and nonrestrictive.
Width of the present invention and scope should not be subjected to the restriction of arbitrary above-mentioned exemplary embodiment, and should define according to the application and their full scope of equivalents.

Claims (40)

  1. One kind be used for using handheld device in response to auxiliary data from the acquire an advantage system of information of the auxiliary data of vision signal, described system carries out following step:
    Modulating video signal is to carry auxiliary data;
    Provide device to the user in response to the auxiliary data that on handheld device, receives;
    Determine that vision signal comprises auxiliary data;
    Offer of advantages information from the reception of auxiliary data.
  2. 2. the system as claimed in claim 1, it is characterized in that determining method that vision signal comprises auxiliary data be by:
    Receiving video signals on decoder housing;
    Cause the decoder housing electronics to determine that vision signal comprises auxiliary data; With
    Auxiliary data is sent to handheld device from decoder housing.
  3. 3. the system as claimed in claim 1, it is characterized in that determining method that vision signal comprises auxiliary data be by:
    Receiving video signals on handheld device; With
    Cause the handheld device electronics to determine whether vision signal comprises auxiliary data.
  4. 4. system as claimed in claim 2 is characterized in that the vision signal that receives is by hardware wiring or light on decoder box.
  5. 5. system as claimed in claim 2 is characterized in that decoder housing is sleeve pipe, carriage, Long-distance Control or a docking station.
  6. 6. be used for the system of handheld device of the information of acquiring an advantage from the composite video signal product of carrying auxiliary data in use, a kind of system comprises:
    Be used to receive the device of composite video signal;
    Be used for determining the device whether auxiliary data occurs in composite video signal;
    Be used for when existing handling auxiliary data device and
    Be used to provide auxiliary data to have the device of indication, can be by the user of its handheld device according to the content reception actual benefit information of existing coded data.
  7. 7. system as claimed in claim 6 is characterized in that handheld device also comprises device, is used to store auxiliary data and is used to show that at least a portion designation data is as described indication.
  8. 8. system as claimed in claim 6 is characterized in that handheld device also comprises device, is used for sending at least a portion auxiliary data or composite video signal to a computer.
  9. 9. system as claimed in claim 6 is characterized in that providing auxiliary data on the speed as a function of the conventional levels flyback frequency of display, shows conventional programme content by described frequency.
  10. 10. system as claimed in claim 9, it is characterized in that being used for electronics and determine whether auxiliary data exists the device of composite video signal to comprise the discriminator circuit of a handheld device, in response to signal on the conventional levels flyback frequency and the signal on the function of conventional levels flyback frequency, differentiate this two kinds of signals according to their relative amplitude.
  11. 11. system as claimed in claim 8 is characterized in that by the computer realization discriminator this discriminator is differentiated the normal attribute signal of auxiliary data and composite video signal usually.
  12. 12. system as claimed in claim 6 is characterized in that the device that is used for reception auxiliary data on handheld device comprises a fluorescence detector and circuit arrangement, is used for the amplification and the condition output of fluorescence detector are offered discriminator.
  13. 13. system as claimed in claim 6 is characterized in that also comprising being used for the FM receiver of a handheld device when handheld device can not receive composite video signal, receives the FM transmission, described transmission provides the content identical with composite video signal.
  14. 14. system as claimed in claim 13 is characterized in that also comprising device, when composite video signal can not be received by handheld device, is used to select the operation of initialization FM receiver.
  15. 15. system as claimed in claim 6 is characterized in that being used to provide the device that the auxiliary data indication occurs to comprise a display at least in handheld device.
  16. 16. system as claimed in claim 6 is characterized in that handheld device comprises an instrument that is similar to credit card or wallet-sized.
  17. 17. system as claimed in claim 6 is characterized in that handheld device comprises an instrument that is similar to mobile phone or PDA size.
  18. 18. system as claimed in claim 6 is characterized in that display comprises the light-emitting display apparatus of arbitrary number.
  19. 19. system as claimed in claim 6 is characterized in that display is included in visible aplhanumeric visual display on the handheld device.
  20. 20. system as claimed in claim 6 is characterized in that being used to provide the device that the coded data indication occurs to comprise the audio converter of at least one handheld device.
  21. 21. system as claimed in claim 6 is characterized in that this handheld device also comprises an aiming light, it is opened to notify the user when vision signal is received by handheld device.
  22. 22. system as claimed in claim 6 is characterized in that this handheld device also comprises a start-up control, optionally operates to start handheld device and operates.
  23. 23. system as claimed in claim 6 is characterized in that this handheld device also comprises the control of resetting, and optionally operates with the replacement handheld device and carries out other operation.
  24. 24. one kind is obtained the system of interests information, described system execution in step in response to the auxiliary data of auxiliary data from modulating video signal:
    Utilize display device to come modulating video signal to arrive customer location with the carrying auxiliary data;
    Utilize the handheld device receiving video signals;
    Determine whether vision signal comprises auxiliary data;
    Determine that according to electronics the result that vision signal comprises auxiliary data provides an interests information to the user.
  25. 25. system as claimed in claim 24 is characterized in that also being included in and determines whether vision signal comprises after the auxiliary data, transmits auxiliary data by a coffret to a computer or class computer equipment.
  26. 26. system as claimed in claim 24 is characterized in that also being included in and determines whether vision signal comprises before the auxiliary data, sends auxiliary data to a computer or class computer equipment by a coffret.
  27. 27. system as claimed in claim 24 is characterized in that the method for modulating auxiliary data uses vertical blanking interval (VBI), brightness/chroma to modulate, signal is replaced, signal adds and/or independent signal.
  28. 28. the method for video interactive advertisement and upgrading comprises:
    By transmission of television auxiliary data and conventional visual content of TV program, wherein auxiliary data is relevant with a sponsor, and the certain sense and the particular value information that will be referred to sponsor send the televiewer to;
    The interactive device of handing character is distributed to the televiewer is used by them, this equipment can optionally receive auxiliary data;
    Reward spectators by the information with particular value, for spectators provide the motivation of using the interactive device selectivity to receive the decode auxiliary data, this interactive device can be preserved the indication of the information that has received; With
    Exchanging the exchange that particular value is provided for the user on the station, wherein the user can show interactive device.
  29. 29. one kind in conjunction with the Interactive Advertising of sport event or other special event and the method for upgrading, comprising:
    By the television transmission auxiliary data with relate to the conventional visual content of TV program of this incident, wherein auxiliary data is relevant with a sponsor, and will be referred to the Special Significance of incident and sponsor and the information of particular value sends spectators to;
    To use a handheld device on their employed incident, this equipment can optionally receive auxiliary data to televiewer's generator; With
    Reward spectators by the information with particular value, think that spectators provide the motivation of using handheld device optionally to receive auxiliary data, this handheld device can be preserved the indication that has received information; With
    Use this equipment to utilize the interests information of the user profile that auxiliary data received with demonstration.
  30. 30. one kind in conjunction with the Interactive Advertising of motion, contest or other special event and the method for upgrading, comprising:
    Utilize the transmission of television auxiliary data and relate to the conventional visual content of TV program of this incident, wherein auxiliary data is relevant with a sponsor, and will be referred at least one participant of this incident and the Special Significance and the particular value information of sponsor sends spectators to;
    To use a handheld device on their employed incident, this equipment can optionally receive auxiliary data to televiewer's generator; With
    Reward spectators by the information with particular value, think that spectators provide the motivation of using handheld device optionally to receive auxiliary data, this handheld device can be preserved the indication that has received information; With
    Use this equipment to utilize the interests information of the user profile that auxiliary data received with demonstration.
  31. 31. one kind is used auxiliary data, if present, and the method for the conventional TV programme that can watch by the televiewer, wherein auxiliary data is the same with TV programme is transparent for spectators, display of television programmes on display device, use handheld device from the display device receiving optical signals, wherein light signal comprises auxiliary data, if present, by optics sensed light signal on handheld device, whether filtering and amplifying optical signals in handheld device use discriminator to exist in the light amplification signal with definite auxiliary data in handheld device, and provide auxiliary data to be used by handheld device.
  32. 32. the method for use auxiliary data as claimed in claim 31 comprises step: the microprocessor to handheld device provides auxiliary data, and utilizes the display of handheld device to show the information content of auxiliary data in response to the operation of microprocessor.
  33. 33. the method for use auxiliary data as claimed in claim 31 is characterized in that display is an aplhanumeric visual display or one or more light-emitting display apparatus.
  34. 34. one kind is used auxiliary data, if present, and the method for the conventional TV programme that can watch by the televiewer, wherein auxiliary data is the same with TV programme is transparent for spectators, by using decoder housing to receive modulating video signal from display device, wherein vision signal comprises auxiliary data, if present, filtering and amplifying optical signals in decoder housing, in decoder housing, use discriminator in the light signal that amplifies, whether to exist, and provide auxiliary data further to use by handheld device with definite auxiliary data.
  35. 35. a method of watching internet site is included in and utilizes handheld device to generate the vision signal of being encoded by auxiliary data on the customer location, comprising:
    On handheld device, be user's generator, be used for receiving video signals;
    Utilize handheld device to receive auxiliary data;
    Transmit described auxiliary data by the connection from the handheld device to the computer; With
    On this computer, use auxiliary data.
  36. 36. method as claimed in claim 35 is characterized in that using on computers auxiliary data to constitute by a computer program on the object computer.
  37. 37. method as claimed in claim 35 is characterized in that using on computers auxiliary data internet site in mark location according to auxiliary data.
  38. 38. one kind is used handheld device that the method for improved advertising opportunity is provided by film sponsor at the cinema, described method comprises:
    By film sponsor input motion picture screen zone;
    On handheld device, receive auxiliary data;
    By film sponsor with a response record to the auxiliary data that is received; With
    Processing response.
  39. 39. an electronic multi-purpose card that is used for electronic coupons and value exchange comprises:
    Be embedded in the microprocessor in the described card;
    Electronics is connected to the memory of microprocessor;
    Electronics is connected to the visual display unit of microprocessor and memory;
    User interaction means, electronics are connected to microprocessor, memory and visual display unit;
    Fluorescence detector, described fluorescence detector is electrically connected to microprocessor and memory, and this fluorescence detector can detect the light from conventional bar code scanner; With
    Laser optics detects trigger equipment, is electrically connected to fluorescence detector.
  40. 40. a method that is used to exchange electronic coupons and value, the method comprising the steps of:
    An electronic multi-purpose card is provided, and this electronic multi-purpose jig has a visible display device and a fluorescence detector;
    The electronic multi-purpose card is pointed to video display;
    Receive the electron number Value Data by the electronic multi-purpose card from video display;
    Store electrons numeric data on the electronic multi-purpose card;
    The electronic multi-purpose card is transferred to the point of sale, and this point of sale has a computer system;
    On visible display device, watch the electron number Value Data, and use light scanner scans fluorescence detector simultaneously; With
    Be input in the computer of point of sale rewarding opportunity information.
CN00814730A 1999-09-01 2000-08-31 Promotional hand-held communication device Pending CN1382345A (en)

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US15184099P 1999-09-01 1999-09-01
US60/151,840 1999-09-01
US09/489,373 US7296282B1 (en) 1999-01-22 2000-01-21 Interactive optical cards and other hand-held devices with increased connectivity
US09/489,373 2000-01-21
US19554200P 2000-04-07 2000-04-07
US60/195,542 2000-04-07
US20746000P 2000-05-25 2000-05-25
US60/207,460 2000-05-25

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CN1382345A true CN1382345A (en) 2002-11-27

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CN00814730A Pending CN1382345A (en) 1999-09-01 2000-08-31 Promotional hand-held communication device

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EP (1) EP1210819A4 (en)
JP (1) JP2003508978A (en)
KR (1) KR20020062917A (en)
CN (1) CN1382345A (en)
AU (1) AU781627B2 (en)
CA (1) CA2384198A1 (en)
MX (1) MXPA02002176A (en)
WO (1) WO2001017262A1 (en)

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