CN1379354A - intelligent network advertisement playing method - Google Patents
intelligent network advertisement playing method Download PDFInfo
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- CN1379354A CN1379354A CN 01116349 CN01116349A CN1379354A CN 1379354 A CN1379354 A CN 1379354A CN 01116349 CN01116349 CN 01116349 CN 01116349 A CN01116349 A CN 01116349A CN 1379354 A CN1379354 A CN 1379354A
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Abstract
An intelligent method for broadcasting advertisement over the network is suitable for the system composed of advertisement transmitting host, broadcast agent system and user's computers. It includes such steps as analyzing the advertisement information which should be broadcast in a particular time interval by the advertisement transmitting host; reading the advertisement information by the said agent system over the first network, transmitting an advertisement request from the user's computer to the said agent system over the second network; and transmitting the choosen advertisement from the said agent system to the user's computer over the second network.
Description
The present invention relates to a kind of intelligent network advertisement playing method, utilize ex ante analysis time spot table and store to dial afterwards and put record, dial the speed of putting with the burden and the quickening advertisement that alleviate the advertisement playing main frame.On the other hand, also by hold the information of putting of dialling that stores advertisement the user, to reduce the amount of data storage and the amount of analysis of advertisement playing main frame, to reach the demand of putting of dialling accurately fast.
In recent years, along with the development of internet with popularize, many business websites and personal website are also all set up one after another.Among the different Types of website, one of its topmost revenue source is the advertiser web site income, promptly by carry out advertisement to obtain major source of revenues for other enterprise or other website on own website.
Yet for the entry network site of a hot topic, the user is for the number of times of whole website access in a day, can be up to millions of even more than several ten million times.And at access each time, the advertisement playing main frame then must provide the user of a relative advertisement to accessing web page.Therefore, an advertisement playing main frame must possess operating speed very fast, to deal with one day several ten million times inquiry, simultaneously also must be under this prerequisite at a high speed, and reach the advertisement radio hookup, precisely dial dialling of putting or the like and put restriction.
With reference to the 1st figure, the 1st figure shows that one knows the structural representation of web advertisement pushing system.One network pushing system comprises an advertisement playing main frame 100 and a plurality of user's computing machines 200.Wherein, user's computing machine 200 intercouples with advertisement playing main frame 100 by a network 300.
Know in the web advertisement pushing method, at first, user's computing machine 200 transmits an advertisement request by network 300 to advertisement playing main frame 100, wherein this action is actual in user's computing machine 200 is connected to advertisement playing main frame 100 automatically by the hyperlink (hyperlink) of a website, not Attended Operation and selection of user's computing machine 200 itself.Then, advertisement playing main frame 100 is then analyzed this advertisement request selecting an advertisement, and is passed to user's computing machine 200 by network 300 when receiving the advertisement request of user's computing machine 200.
In well-known process, in order to reach the demand of putting of precisely dialling, dial to put as advertisement radio hookup, succession and dial the demand of putting frequency limitation or the like with single user, advertisement playing main frame 100 must be analyzed user's advertisement request and must store the relevant record information of putting of dialling at user's advertisement request each time.Therefore, chasing under the network environment of high-speed service, action is so analyzed and stored to advertisement playing main frame 100, will cause the heavy burden of total system, and the speed that directly or indirectly influences pushing main frame efficient and advertisement playing.Even when a large amount of access requirement, more likely cause system's instability, also or the delay situation of machine fault of generation systems.
In view of this, fundamental purpose of the present invention is put record for utilize ex ante analysis time spot table and store to dial afterwards, to overcome the above-mentioned shortcoming of dialling the method for putting of knowing.On the other hand, another object of the present invention then more can be utilized the user and hold the information of putting of dialling that stores advertisement, to reduce the amount of data storage and the amount of analysis of advertisement playing main frame, reaches the demand of putting of dialling accurately fast simultaneously.
In order to reach above-mentioned purpose of the present invention, can be by a kind of intelligent network advertisement playing method provided by the present invention, advertisement playing main frame, pushing agency plant and user's system for computer have been applicable to, this method comprises the following steps, at first, each set period of advertisement playing host analysis should be dialled the period advertising message of putting.Then, the pushing agency plant reads the period advertising message of a set period to the advertisement playing main frame by one first network.Then, user's computing machine requires advertising message to give the pushing agency plant by one second network transmission one.And last, the pushing agency plant is according to requiring advertising message, in the period advertising message by the set period, selects one group to put advertising message and pass to user's computing machine by second network.
For above-mentioned purpose of the present invention, feature and advantage can be become apparent, an embodiment cited below particularly, and cooperate appended icon, be described in detail below:
The 1st figure shows that one knows the structural representation of web advertisement pushing system.
The 2nd figure is group place system structural representation that shows according to the intelligent network advertisement playing method of the embodiment of the invention.
The 3rd figure is the operating process synoptic diagram that shows according to the intelligent network advertisement playing method of the embodiment of the invention.
The 2nd figure is group place system structural representation that shows according to the intelligent network advertisement playing method of the embodiment of the invention.This group place system comprises an advertisement playing main frame 10, a plurality of pushing agency plant 20 and a plurality of user's computing machine 30.Wherein a plurality of pushing agency plants 20 intercouple with advertisement playing main frame 10 by one first network 40, wherein first network 40 is internet (Internet), LAN (Local Area Network) (LocalArea Network, LAN), (Wide Area Network WAN) or in the network of other type selects for use Wide Area Network.On the other hand, pushing agency plant 20 more may be contained in the advertisement playing main frame 10, wherein this first network 40 Internet (Interconnection Network) that is computing machine.
And a plurality of user's computing machines 30 intercouple with pushing agency plant 20 by one second network 50, and wherein second network 50 is for selecting for use in internet, LAN (Local Area Network), Wide Area Network or the network of other type.
In addition, the 3rd figure is the operating process synoptic diagram that shows according to the intelligent network advertisement playing method of the embodiment of the invention.With reference to the 2nd figure and the 3rd figure, the intelligent network advertisement playing method of the embodiment of the invention will describe as follows.
At first, as step S100, advertisement playing main frame 10 is analyzed the period advertising message of each set period in the system, and promptly which advertisement this group puts in each period, and wherein period length can define voluntarily, as to define during this set period be one hour.In addition, this analyzes system and puts the website, dials during putting, dials the advertisement condition of putting number of times etc. and the user's flow of putting the website of dialling and analyze jointly and form according to dialling of advertisement.
Advertisement playing main frame 10 is analyzed the step that each period should dial the advertisement of putting, and at first, puts the user flow of website in during one group puts according to each group, and will dial and put number of times and distribute to each group according to ratio and put the website.Then, each is dialled and puts the website foundation flow of every day separately, number of times is put in assigned dialling distributed to each day according to ratio.And last, each is dialled and puts the website according to flow hourly separately, dialling of distributing every day is put number of times distribute to each hour according to ratio.Therefore, advertisement playing main frame 10 is by this analytic process, can obtain in each period should dial the advertising message of putting.
Then, as step S200, pushing agency plant 20 reads the period advertising message of a period to advertisement playing main frame 10 by first network 40, as in 7 o'clock to 8 o'clock time, should dial in which website and put which advertisement and relative dialling put number of times, wherein the period advertising message comprises dialling and puts website, advertisement numbering, ad content and group put information such as number of times.Step S100 and step S200 are that system carries out part in advance, can reduce the access times during advertising service is provided, and alleviate the burden of total system.
Then, just system can receive user's requirement, as step 300, user's computing machine 30 transmits one by second network 50 and requires advertising message to give pushing agency plant 20.
When pushing agency plant 20 receives this when requiring advertising message,, check this requires advertising message whether to comprise an ancillary data as step S400.If it's not true, represent this user's computing machine 30 for requiring for the first time this advertisement, 20 of pushing agency plants require one group of advertising message selection to put advertising message according to this and pass to user's computing machine 30 by second network 50 as step S500.Wherein, this group put the ancillary data that advertising message comprises that an ad content and mutually should ad content, and ad content also can be divided into lteral data or view data, and ancillary data can be a cookie (Website server is stored in a bit of information of user's browser), and comprises that advertisement numbering data and have dialled inferior logarithmic data.On the other hand, ancillary data more can comprise expiration period data, defines the valid period of this ancillary data, in order to automatically this ancillary data is deleted at the back of past valid period.
In addition, if this requires advertising message to comprise an ancillary data, then as step S600, pushing agency plant 20 is with the set value comparison of dialling the advertisement numbering data in time corresponding this ancillary data with of logarithmic data in this ancillary data, and wherein this set value is to be used for limiting the number of times that single user can read this advertisement.
If dialled time logarithmic data less than this set value, then as step S700, pushing agency plant 20 will be dialled inferior logarithmic data and add one, and will dial and put advertising message and pass to user's computing machine 30 by second network 50.And equal this set value if dialled time logarithmic data, then as step S800, pushing agency plant 20 selects another group to put advertising message, and passes to user's computing machine 30 by second network 50.
At last, step S900 is after a period, pushing agency plant 20 will be dialled and put record information and deposit advertisement playing main frame 10 in by first network 40, and read the period advertising message of next period, wherein, this group put record information and comprises dialling and put the website, dial the time that puts and put number of times with having dialled.Therefore, pushing agency plant 20 just can continue repeating step S300, continues to receive the requirement of user's computing machine 30 in next period.
Be simplified illustration, read to step S900 at step S200 during preceding period of period advertising message of next period, system describes for the situation that single pushing agency plant carries out advertisement request with single user's computing machine, yet, for haveing the knack of this skill person, the method also can be used in for a plurality of user's computing machines the service that repeatedly requires is provided, or single user's computing machine can carry out the advertisement request service to a plurality of pushing agency plants, reaches the purpose of intelligent network advertisement playing method of the present invention simultaneously.
Therefore, the advertisement playing system just can utilize ex ante analysis time spot table and store to dial afterwards and put record by intelligent network advertisement playing method of the present invention, and the speed of putting is dialled in the burden and the quickening advertisement that alleviate the advertisement playing main frame.Also can reduce the amount of data storage and the amount of analysis of advertisement playing main frame, to reach the demand of putting of dialling accurately fast simultaneously by hold dialling of storage advertisement to put information the user.
Though the present invention discloses as above with preferred embodiment; right its is not in order to limit the present invention; any those who are familiar with this art; without departing from the spirit and scope of the present invention; when can doing a little change and retouching, so protection scope of the present invention is as the criterion when looking accompanying the claim person of defining.
Claims (15)
1. an intelligent network advertisement playing method has been applicable to advertisement playing main frame, pushing agency plant and user's system for computer, and this method comprises the following steps:
(a) each set period of this advertisement playing host analysis should be dialled the period advertising message of putting;
(b) this pushing agency plant reads the period advertising message of this set period to this advertisement playing main frame by one first network;
(c) this user's computing machine requires advertising message to give this pushing agency plant by one second network transmission one; And
(d) this pushing agency plant requires advertising message according to this, in the period advertising message by this set period, selects one group to put advertising message and pass to this user's computing machine by this second network.
2. the method for claim 1, wherein this step (a) is to utilize dialling of advertisement condition to put the website, dial during putting, dial and put user's flow that number of times and this group put the website and analyze.
3. method as claimed in claim 2, wherein this each period of advertisement playing host analysis of this step (a) should be dialled the advertisement of putting, and comprises the following steps:
(a) this group put the user flow of website in during this group put according to each, should dial to put number of times and distribute to each this group according to ratio and put the website;
(b) each this group is put the website according to the flow of every day separately, dialling of being distributed in this step (a) is put number of times distribute to each day according to ratio; And
(c) each this group is put the website according to flow hourly separately, dialling of distributing every day in this step (b) is put number of times distribute to each hour according to ratio.
4. the method for claim 1 wherein should the period advertising message in this step (b) comprises dialling and puts website, advertisement numbering, ad content and group put number of times.
5. the method for claim 1, wherein also be included in a period after, this pushing agency plant will be dialled and put record information and deposit this advertisement playing main frame in by this first network, and read the period advertising message of next period.
6. method as claimed in claim 5, wherein this group put record information and comprises dialling and put the website, dial the time that puts and put number of times with having dialled.
7. as claim 4 or 6 described methods, wherein this group put the ancillary data that advertising message comprises that an ad content and mutually should ad content in this step (d).
8. method as claimed in claim 7, wherein this ad content is a literal.
9. method as claimed in claim 7, wherein this ad content is an image.
10. method as claimed in claim 7, wherein this ancillary data comprises that advertisement numbering data and have dialled inferior logarithmic data.
11. method as claimed in claim 10 comprises also that wherein then this pushing agency plant carries out the following step if this requires to comprise in the advertising message this ancillary data:
(a) with in this ancillary data this dialled time logarithmic data with a pair of should ancillary data in a set value of these advertisement numbering data compare;
(b) if this has dialled time logarithmic data less than this set value, then this pushing agency plant will be mutually should advertisement numbering data this that put this ancillary data in the advertising message dialled dialled time logarithmic data and added one and should dial and put advertising message and pass to this user's computing machine by this second network; And
(c) it is identical with this set value to have dialled time logarithmic data as if this, and then this pushing agency plant is selected another group to put advertising message and passed to this user's computing machine by this second network.
12. method as claimed in claim 10, wherein this ancillary data also comprises expiration period data, in order to automatically this ancillary data is deleted.
13. the method for claim 1, wherein this first network and second network system are by selecting for use in internet, LAN (Local Area Network) or the Wide Area Network.
14. the method for claim 1, wherein this first network is a computer interconnection network.
15. the method for claim 1, wherein this set period is one hour.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 01116349 CN1379354A (en) | 2001-04-10 | 2001-04-10 | intelligent network advertisement playing method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 01116349 CN1379354A (en) | 2001-04-10 | 2001-04-10 | intelligent network advertisement playing method |
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| CN1379354A true CN1379354A (en) | 2002-11-13 |
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| CN 01116349 Pending CN1379354A (en) | 2001-04-10 | 2001-04-10 | intelligent network advertisement playing method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101926126A (en) * | 2007-12-14 | 2010-12-22 | 维里逊专利及许可公司 | Method and system for providing default route advertisement protection |
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2001
- 2001-04-10 CN CN 01116349 patent/CN1379354A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101926126A (en) * | 2007-12-14 | 2010-12-22 | 维里逊专利及许可公司 | Method and system for providing default route advertisement protection |
| CN101926126B (en) * | 2007-12-14 | 2013-07-24 | 维里逊专利及许可公司 | Method and system for providing default route advertisement protection |
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