CN1365089A - Method for designing enterprise mark by using character Five Elements - Google Patents

Abstract

The design process of enterprise mark by using text five elements includes the following steps: acquainting the name of enterprise or trademark; finding outer the five element text corresponding to the name of enterprise of trademark, forming the interpromoting or coinciding collocation and revealing the unique design direction; and making mark pattern through conventional design throught. The mark pattern thus designed is easy to be familiar by the consumer.

Description

Utilize the method for literal five-element design companies sign

The present invention relates to a kind of method for designing of Modern Logo, particularly utilize the method for literal five-element design companies sign, is modern enterprise Mark Designing person's prefered method.

Along with world economy to higher development, market competition is fierce day by day.Many in the world in recent years enterprises all establish corporate image to the wound famous-brand and high-quality goods and classify one of management strategy as.They import enterprise's new concept in enterprise's life, constantly mould integral body and firm corporate image, and the form of expression of enterprise's single medium design has become history, and comprehensive, the systematized design epoch arrive.Establishing among the corporate image application system, surely belong to logo the most widely, popular because logo can convey to consumption to specific key element with simple and direct clear and definite sign, discern widely and admit so that obtain.Trade mark is the sign that enterprise, product etc. are engaged in commercial activity, is the important intangible asset of this enterprise, is protected by the law, and Just because of this, the trade mark design of collecting certain product with 1,000,000 huge sum of moneys to the whole society was not once stinted by China enterprise yet.The thinking of design companies sign normally stressed from the subject matter with enterprise, brand name in the past; Brand names title or prefix and combinations of patterns; The implication of enterprise, brand name; Corporate culture, management philosophy; The scope of operation of the traditional history of brand names or territorial environment and enterprise, six aspects such as product-forming are that subject matter is taken all factors into consideration; From elements of modeling is with point, line, surface, body and comprehensive elements of modeling; Divide repetition, gradual change, emission, symmetry, sudden change, equilibrium, mediation, black and white and use or the like from form of the composition angle.Although the method for designing of described logo still is being widely used so far, and in establishing corporate image, bringing into play positive effect, but also exist certain enterprise, its designed sign irregularities randomness that goes out is bigger, more this nation's culture tradition is not incorporated logo, make its national conditions that are more suitable for China, reach nationalized and modern high unity, easier cause consumers in general common toot.In addition, in east, the contrast of west Mark Designing, we find in the Orient deisgn approach " circle ", " curve " under the culture background, purpose is in the majority with " satisfactory ", " unification ", " harmony ", and obviously tend under the Western Culture background take as the leading factor with " side ", " straight line ", image overweights " rational faculty " and " analysis ", and this illustrates under the different culture backgrounds different orientations of aesthetics.Hong Kong design great master Jin dam Mr. Qiang recognizes that then we can only seek from own national culture inside information---the traditional culture of China.

The object of the present invention is to provide a kind of traditional Design Thinking that breaks through, the five-element incorporate logo literal, in its works, can embody distinct modern characteristic, be full of strong traditional Chinese culture breath again, the traditional culture of China and modern method for designing are organically combined together, make its rule of following interpromotion and interrestraint principle among the literal five-element form pattern, be fit to China's national situation, discerned and admit easilier by consumers in general.For establishing corporate image, excitation employee morale, play a significant role.

Invention thought of the present invention is based on the projector as China's sign, and this national traditional culture is had the responsibility of developing, and must walk out the modernization design road of suitable China's actual conditions.The five-element incorporate logo national culture tradition literal.The literal five-element pass according to the ancient times tradition five notes of traditional Chinese music and release: tooth sound, lingual, gutturophony, dental, labial, constituted the five-element of each literal, and as celestial (gold), it (fire), pay (water), grandson's (wood), with (soil) or the like.The five-element are the state of the operation of the five kinds of materials in wood-fire-soil Jinsui River, also are the physical development Changing Pattern." wood-fire-soil Jinsui River " constitutes five kinds of base substances in the world.More crucial is that ancients have found out interpromoting relation in five elements, restriction or checking relation in five elements process in five matter theories, just a kind of material is to the correlation of another kind of material, explain the development and change in universe, thereby the understanding utilization interpromotion and interrestraint principle between them makes works of god keep each other mobile equilibrium.We use the interpromotion and interrestraint principle among the literal five-element, use modern method for designing according to the individual character of enterprise name and product characteristics again, design not only to incorporate the modern enterprise sign of containing but also highlight this enterprise's individual character within the literal five-element.

Method of the present invention realizes as follows:

1, knows well the title of enterprise, brand;

2, the title correspondence of finding this enterprise, brand behind corresponding five-element's literal, is used interpromotion and interrestraint principle among the literal five-element in the literal five-element, makes its collocation that forms interpromoting relation in five elements or be harmonious, and then discloses unique design direction;

3, use the common thinking of Mark Designing in the past again, comprehensively conceive, be made into pattern.

Content of the present invention is further described by embodiment:

Embodiment 1 is assumed to be Liaoning Yinsheng Note Counting Liquid Disinfectant Co., Ltd., the design companies sign.A) enterprise name is that silver is given birth to; B) silver is given birth to that silver be wood in the literal five-element, is given birth to golden, both restrictions or checking relations in five elements, and according to the interpromotion and interrestraint principle, water interpromoting relation in five elements according to wood, gold can produce water, so must embody the direction that aqueous fusion goes in the sign of this enterprise and go to design; Reach gentle by aquatic, also accord with the natural law; C) thinking of utilization traditional design sign, first capitalization that silver is given birth to phonetic is respectively " Y " and " S ", described two letters is carried out art deformation processing handle, and is designed to the corresponding pictograph pattern sign that promptly becomes this enterprise as shown in Figure 1.

The culvert meaning of this sign is that water relies on wood and health, and the many wood of water can be floating, and gold can produce water, and water gold at most is heavy.And silver is given birth to two words and is interpreted as gold by the literal five-element and can cuts wood, but wooden heavily fortified point lacks gold, thus gentle by aquatic negative and positive, reach and meet the natural law.

This sign drawing brief description:

1, both sides height, the middle low distortion that is equivalent to letter " Y ";

2, the edge-on distortion of seeing and being equivalent to letter " S ";

3, low between the senior middle school of both sides, like this from visual angle, melt the sensation that a water droplet is arranged as the centre.

Thereby as seen this pattern had both met interpromotion and interrestraint principle among the literal five-element, highlighted the individual character of this enterprise again, so long as the designer of this area is promptly bright at a glance, and can understand intension wherein again.

Embodiment 2 is assumed to be prosperous source, Shenyang footwear industry company limited design companies sign.

A) enterprise name is prosperous source;

B) prosperous among the literal five-element is water, and the source is a wood, and both interpromoting relations in five elements rely on wood and interpromoting relation in five elements according to interpromotion and interrestraint principle water among the literal five-element, therefore, must embody unique direction that aqueous fusion goes in the logo layout and go design;

C) first capitalization of prosperous source phonetic is handled for " X " carries out art deformation processing to described letter, and the pattern that makes it to become this enterprise as shown in Figure 2.

The drawing lexical or textual analysis

Pursue the moulding that simple clear and definite letter is refined, strong visual impact according to the hieroglyphic idea of China " justice " behavior principal character.Embodied simultaneously the vivid style of enterprise's uniqueness, the organic assembling of cultural awareness and cohesiveness also high-levelly.

Embodiment 3, are assumed to be this footwear design brand mark of certain unit Ilyushin Lay.

A) name of product is these footwear of Ilyushin Lay;

B) press the literal five-element she for soil, you for fire, Lay for gold, this is gold, according to the many unboiled water of interpromotion and interrestraint principle gold among the literal five-element, the many gold of water are heavy, can put out a fire and water is many, so close with the aquatic phase alloy Sheng Keping that reaches;

C) the common in the past mentality of designing of utilization, again under the guidance of above-mentioned thought, the water meaning that ripples at first will be arranged, abstract modeling in conjunction with footwear carries out art processing processing with first capitalization " Y " that utilizes her word phonetic, and making its pattern that becomes as shown in Figure 3 is the brand mark of these footwear of Ilyushin Lay.

The sign lexical or textual analysis

Geometrical body constitutes herringbone, presents the thought that people-oriented, has showed the space of unlimited development, has also represented ripples water meaning simultaneously.The abstract modeling of footwear has embodied the quick-witted feature of advocating healthy people, is purpose with artificial starting point to serve the people.

The inventive method compared with prior art because the interpromotion and interrestraint principle among the literal five-element is incorporated enterprise The industry Mark Designing can embody the Modern Characteristic of distinctness in its works, be full of again strong fire The traditional Chinese culture breath organically combines traditional culture and the modern Design of China together, makes Its rule of following interpromotion and interrestraint principle among the literal five-element forms pattern, and suitable China's national situation is easier Identified and admit by consumers in general, play a significant role for establishing corporate image excitation employee morale. With The time also make the more regular and uniqueness of works, so long as the designer of this area, to same enterprise or Certain product is used the inventive method, will inevitably design in fact identical pattern.

Fig. 1 is the logo pattern of the embodiment of the invention 1;

Fig. 2 is the logo pattern of the embodiment of the invention 2;

Fig. 3 is the brand mark pattern of the embodiment of the invention 3;

Claims (1)

1, a kind of method of utilizing literal five-element design companies sign is characterized in that realizing as follows:

A, know well the title of enterprise, brand;

B, find this enterprise, brand the title correspondence in the literal five-element behind corresponding five-element's literal, interpromotion and interrestraint principle among the utilization literal five-element makes its collocation that forms interpromoting relation in five elements or be harmonious, and then discloses unique design direction;

C, use the common thinking of Mark Designing in the past again, comprehensively conceive, be made into pattern.

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