CN1355492A - Joint advertisement distribution mode by public information terminals and Internet - Google Patents
Joint advertisement distribution mode by public information terminals and Internet Download PDFInfo
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- CN1355492A CN1355492A CN 00128043 CN00128043A CN1355492A CN 1355492 A CN1355492 A CN 1355492A CN 00128043 CN00128043 CN 00128043 CN 00128043 A CN00128043 A CN 00128043A CN 1355492 A CN1355492 A CN 1355492A
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Abstract
An internet advertisement mode using public information terminals features that the public information terminals including TV sets, computers, large-screen displays at public places are controlled by a joint network advertisement distribution software system to display the advertisement at intervals in pop-up window mode. The joint network advertisement distribution software system is composed of remote client software and server control software.
Description
The present invention is a kind of business model of Internet industry, utilizes infotech to realize.
Help to understand, examine the present invention with reference to http://www.spedia.net and http://www.cashsurfers.com.These two websites are the information terminals that use at the individual: personal computer (PC), laptop computer, PDA(Personal Digital Assistant), mobile phone, palm PC (HPC), digital camera etc.This pattern is at public information terminals, and public information terminals is meant in public for popular computing machine, televisor, PCTV and the light emitting diode indicator (LED) that uses or watch, LCD (LCD), plasma scope (PDP) etc.
The objective of the invention is to create a communications media, for the advertiser provides new selection.And, start China and even the whole world, the particularly E-commerce market of developing country as fulcrum, promote the global network expanding economy.
With Internet bar in all parts of the country, school computer center with have the company that the public place shows giant-screen and cooperate; televisor, PCTV, computing machine, light emitting diode indicator (LED), LCD (LCD), plasma scope (PDP) giant-screen on ground such as desktop background, main browser page and the airport by online computers such as web advertisement associating releasing software system control Internet bar, school computer centers, harbour, street, bank, securities broker company, department store; create a new advertising media and sell the advertisement profit, and comprehensive on this basis expansion ecommerce.
Web advertisement associating releasing software systemic-function is as follows:
This software is made up of two parts, and a part is a remote client end software, controls its desktop background and main browser page by Internet bar, school computer center etc. by disk, CD or the Internet download to the hard disk of the computer of surfing the Net.Televisor, computing machine, PCTV, light emitting diode indicator (LED) and LCD (LCD), plasma scope (PDP) giant-screen on ground such as airport, harbour, street, bank, securities broker company, department store also add its control system to remote client end software by disk, CD or internet; Another part is the server end main control software, links to each other releasing advertisements by the internet with remote client end software Real-time and Dynamic.1, can be regularly unlimited many computer display terminal desktop backgrounds and main browser page or public place be shown that giant-screen carries out continuous transmission in unlimited time by picture, pattern and the sequences of text of layout in advance.If 2 internet Terminal Server Client desktop backgrounds or main browser page are changed, the control system of public information terminals such as mouse, keyboard, telepilot without any the action certain time after or this desktop background or be again our picture when browsing that homepage manifests once more.3, as long as be communicated with the internet, software i.e. operation automatically, and no matter whether activate browser.4, the visitor who generates, provides each advertisement automatically is from what province, the statistical graph of information such as what network, IP address, access time and length, browser type, OS Type, incoming road link and visit quantitative statistics, comprise day meter, month meter, the time meter etc.5, provide password authentification, the client of let us can search the relevant statistics of own advertisement voluntarily with the website that password lands us.6, add up every month demonstration number (CPM) of each public information terminals, click number (click) or ad playing time automatically.7, eject a window every schedule time server end main control software to public information terminals.8, desktop background and main browser page can be divided into the zone that quantity is not limit, differed in size arbitrarily, so that we arrange screen according to the quantity and the size of advertisement.9, system security assurance reliably can be resisted any attack.10, system can provide flexile advertisement putting mode, mainly contains number input, time orientation input and region number percent and throws in, and phase is provided
The statistical figure of answering.
Number is thrown in: promptly by showing the input of quantity (impression) or clicks (click).
Time throws in: system is accurate to the advertisement putting time management minute, can push me by year, month, day being provided with of day part in a day
Picture, pattern and the text of appointment.
Region number percent is thrown in: system can be by Internet bar, campus network or airport, harbour, street, bank, securities broker company, department store region of living in
Segment, thereby make the advertisement of throwing in accurately arrive the audient of this region at the region.11, support hypermedia fully, comprise literal, image, sound, animation, film, list etc.12, compatible various browser.13, the time interval that occurs between twice desktop background and twice main browser page must 〉=1 hour, otherwise this time shows that (impression) is invalid,
Be not counted in statistics, and this time of sign shows scene in the server end main control software.
The web advertisement is meant all information that enterprise issues on the internet with the various forms of expression, comprise internet domain name, website, webpage, advertising slogan of enterprise etc., it has the advantage of traditional media advertisement, has the incomparable advantage of traditional media again: two-way interaction, across time and space, effect can survey, global covering, magnanimity information, with low cost, expression means is rich and varied, multi-to-multi is propagated, with strong points.
The current web advertisement is all issued on each website, and mainly concentrating on Netease, Sina, www.china.com is the portal website of representative.Netease, Sina and www.china.com reach to the visit capacity of today and spent five years, have dropped into human and material resources and risk funds.
My pattern is and Internet bar in all parts of the country; school computer center is cooperated with the company that has public place demonstration giant-screen; by exploitation web advertisement associating releasing software system control Internet bar; the desktop background of online such as school computer center computer; main browser page and airport; the harbour; the televisor in street; computing machine; PCTV; light emitting diode indicator (LED); LCD (LCD); plasma scope giant-screens such as (PDP); the advertising resource that they leave unused is put together unified control by the internet by web advertisement associating releasing software system, create a new advertising media.Advantage is as follows: 1, price just uses idle advertising resource, so operation cost is low because do not need to spend to buy popular notice.Banner, icon and literal link are with CPM (1CPM=1000Impressions be exactly the web advertisement whenever flash 1000 times cost) or CPC (cost of every click) valuation, actual knock-down price CPM can be lower than 50 yuan of Renminbi, CPC can be lower than 1 yuan of Renminbi, all is at half above than existing average price.Referring to Chinese advertising network " advertising media " network (http://www.a.com.cn/cn/ggmt/w1/indexO.htm).Can join together the giant-screen of public place in all parts of the country by the internet simultaneously, externally unified, strive for the advertiser.2, advertising results are derived from the visual impact that desktop background and main browser page are given first impression, second impression, pop-up box and the public place giant-screen of the each online of every netizen.Also can utilize and join the affiliate and carry out a series of propaganda off the net for the advertiser in future; The distribution gift is given souvenir.Except client's oneself propaganda material, we will freely design, make, distribute the leaflet of some for all clients, make advertiser's the web advertisement and propaganda off the net closely synthetic.3, ecommerce further, 100000 tame Internet bars, school and have the public place show giant-screen company will as ecommerce marketing channel, the advertisement of fit is directly sent to client's product or service in each ultimate consumer's hand, allows the client realize complete ecommerce.
Mobilize 100000 tame Internet bars, school in the whole country and have company that the public place shows giant-screen and join and set up Greater China web advertisement alliance, form benefit community with it.If this 100,000 family is the Internet bar, according to my market study, there is 21 in computer average every family Internet bar, and every computer on average has 4 people to surf the Net every day.22.26 US dollars of website in the country's homepage Banner 468 * 60 pixel average out to, we only receive 10US$/CPM.We are divided into 8 equal portions to the desktop background of every computer simultaneously, and main browser page is divided into 6 equal portions.Then the advertising income in 1 year can reach
{ (10000 * 21 * 4)/1000} * US$10 * (8+6) * 365=42924000US$ we divide half to give the Internet bar, and oneself takes in 21462000US$.
The public place is shown giant-screen, and mainly with reproduction time and this public stream of people's charge, situation in all parts of the country varies, can't the accurately predicting income at this.
Claims (1)
- This business model is with Internet bar in all parts of the country, school computer center and has the company that the public place shows giant-screen and cooperate the composition benefit community.Pass through the internet; use the web advertisement to unite televisor, light emitting diode indicator (LED), LCD (LCD), plasma scope (PDP) giant-screen on ground such as desktop background, main browser page and the airport of online computers such as releasing software system control Internet bar, school computer center, harbour, street, create a new advertising media.Web advertisement associating releasing software systems technology feature is as follows:Form by remote client end software and services device end main control software two parts, link to each other, issue our advertisement by the server end main control software to the various public information terminals in various places by the internet Real-time and Dynamic.1, can carry out continuous transmission in unlimited time to unlimited many computer display terminal desktop backgrounds and main browser page or public place display screen by the ad playing of layout in advance order.2, the visitor who generates, provides each advertisement automatically is from the statistical graph and the visit quantitative statistics of information such as what province, what network, IP address, access time and length, browser type, OS Type, incoming road link, comprise a day meter, month meter, the time meter etc.3, send a pop-up window to our public information terminals of control at regular intervals.4, system provides multiple advertisement putting mode, mainly contains number input, time input and region number percent and throws in, and corresponding statistical figure are provided.5, support various medium, comprise literal, image, sound, animation, film, list etc.Claim: use has the network software of above-mentioned technical characterictic by internet concentrated, unified its displaying contents of control of many arbitrarily public information terminals (in public for popular computing machine, televisor, PCTV and the light emitting diode indicator that uses or watch, LCD, plasma scope etc.) to being distributed in various places, thereby reaches the business model of ad distribution purpose.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00128043 CN1355492A (en) | 2000-11-27 | 2000-11-27 | Joint advertisement distribution mode by public information terminals and Internet |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00128043 CN1355492A (en) | 2000-11-27 | 2000-11-27 | Joint advertisement distribution mode by public information terminals and Internet |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1355492A true CN1355492A (en) | 2002-06-26 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 00128043 Pending CN1355492A (en) | 2000-11-27 | 2000-11-27 | Joint advertisement distribution mode by public information terminals and Internet |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101477668A (en) * | 2009-02-16 | 2009-07-08 | 北京特鲁斯广告有限公司 | Synthetic service method for using digital information display sales advertisement |
| CN101815160A (en) * | 2010-03-26 | 2010-08-25 | 深圳创维数字技术股份有限公司 | TV network advertisement publishing system and method |
| US7802261B2 (en) | 2004-08-14 | 2010-09-21 | Samsung Electronics Co., Ltd. | Method and system for displaying content using message communications |
| CN101465115B (en) * | 2008-12-25 | 2010-10-06 | 大道计算机技术(上海)有限公司 | Network display method for large screen display system |
| CN101192129B (en) * | 2006-11-30 | 2012-05-30 | 重庆优腾信息技术有限公司 | Table top background control method and device |
| CN110503738A (en) * | 2019-08-28 | 2019-11-26 | 北京中电普华信息技术有限公司 | A kind of multi-functional attendance all-in-one machine and multi-functional attendance checking system |
-
2000
- 2000-11-27 CN CN 00128043 patent/CN1355492A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7802261B2 (en) | 2004-08-14 | 2010-09-21 | Samsung Electronics Co., Ltd. | Method and system for displaying content using message communications |
| CN102387130A (en) * | 2004-08-14 | 2012-03-21 | 三星电子株式会社 | Method and system for displaying content using message communications |
| CN101192129B (en) * | 2006-11-30 | 2012-05-30 | 重庆优腾信息技术有限公司 | Table top background control method and device |
| CN101465115B (en) * | 2008-12-25 | 2010-10-06 | 大道计算机技术(上海)有限公司 | Network display method for large screen display system |
| CN101477668A (en) * | 2009-02-16 | 2009-07-08 | 北京特鲁斯广告有限公司 | Synthetic service method for using digital information display sales advertisement |
| CN101815160A (en) * | 2010-03-26 | 2010-08-25 | 深圳创维数字技术股份有限公司 | TV network advertisement publishing system and method |
| CN110503738A (en) * | 2019-08-28 | 2019-11-26 | 北京中电普华信息技术有限公司 | A kind of multi-functional attendance all-in-one machine and multi-functional attendance checking system |
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