CN1353376A - Method and system for wireless transmission of information and advertisement about products - Google Patents
Method and system for wireless transmission of information and advertisement about products Download PDFInfo
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- CN1353376A CN1353376A CN 00133479 CN00133479A CN1353376A CN 1353376 A CN1353376 A CN 1353376A CN 00133479 CN00133479 CN 00133479 CN 00133479 A CN00133479 A CN 00133479A CN 1353376 A CN1353376 A CN 1353376A
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Abstract
A method for creating the information and advisement propagation service features that the computer of radio broadcast station/control center or mobile telephone can be directly user to edit, control and transmit the advertisement or information. Its system is composed of wireless communication network, control system of radio broadcast base station, radio receiver, base-band signal processor, local display system and and display system. This invented method can create a new advertisement and information enterprise.
Description
The present invention relates to a kind ofly provides the method for novel radio product information and advertising business based on wireless broadcast system/technology, and the removable locomotive moving advertising system that sets up according to this method, Internet appliance product informative advertising system and all have the ad system in the place of visual condition.
Wireless communication networks (as paging Pager net, mobile radio communication etc.) just is being penetrated into each corner of people's work, life with unprecedented speed.Present wireless communication networks still has a lot of potentiality to excavate except conventional business such as paging, communication are provided.Such as, utilize paging network Pager ability and mobile radio communication, can realize networking broadcasting on a large scale as the roaming capacity of GSM/CDMA, and then form the value-added service of multiple function by the data message that broadcasting has a specific use, be used for various remote service.
The present invention is directed to above-mentioned background, propose a kind ofly based on the method for utilizing now or the broadcast-capable on a large scale of various wireless telecommunications nets provides novel radio product information and advertising business in the future, and the product information of the removable locomotive of setting up according to this method and ad system, information household appliances electronic information ad system and all have the ad system in the place of visual condition.The present invention relates to product information and conventional advertising business, wherein, product information derives from corresponding product information data bank, and advertising source is in the advertising message storehouse.
One of related novel product information and creation method of advertising business are directly to utilize the computing machine of radio broadcasting base station/control center that the data information that data bank, information bank store is edited, controls, sent among the present invention.The radio broadcasting hub operators at first enters radio broadcasting base station/control center by the formed control page shown in figure one of software by control terminal.The conventional editting function of utilizing " editor " to provide can be edited product information, advertising message; When needs carried out Wireless Advertisement control, the operator clicked " the information broadcast business " in the homepage, then entered the wireless messages broadcasting control page.After determining advertisement/information category, advertisement/information format, sending mode, the control command that operation is selected will generate the broadcast message form that any one comprises above content automatically by the broadcasting center control system, broadcast message form shown in figure three, and broadcast away.
Novel radio product information of the present invention and ad system are formed (referring to accompanying drawing one) by wireless communication networks (as Pager net, GSM net, CDMA net etc.), radio broadcasting base control, wireless receiver, baseband signal processor, local control system, advertisement/information display system etc.Wherein the broadcast base station control system can form by expansion advertisement/information increment is professional on existing broadcast base station control system; Wireless receiver can be made of the receiver of existing mobile phone or pager; Baseband signal processor is handled the signal that wireless receiver receives respectively by control information, Word message, graphical information etc., Word message and graphical information are shown in advertisement/information display system by the requirement of control information, and control information comprises the control information of base station, broadcasting center and the control information of local control system; Local control system is used to be provided with working method such as display mode, advertisement/information classification, update cycle etc.; Display system can use kinescope, LCD or other display device to constitute.
The method that novel radio product information and advertising business are provided based on the wireless broadcasting of networking on a large scale of the present invention is that a kind of novel information is propagated and application process, can adjust classification, display mode and the display frequency etc. of the product information/advertisement that is received according to the spectator's of product information/advertisement needs on one's own initiative based on the method, this is diverse with the mode of traditional passive reception advertisement, can form new information communication industry, further promote the development of radio information propagation industry.Simultaneously, removable locomotive mobile product information of setting up according to the method and ad system, Internet appliance product informative advertising system etc. realize simple, operation easily, and instant effect will be the product that consumers in general and businessman greatly welcome.
Introduce principle of work of the present invention and embodiment in detail below in conjunction with accompanying drawing.
Figure one is the main control page of radio broadcasting base station;
Figure two is the wireless transmission of information and the advertisement control page;
Figure three is a kind of broadcast message form of wireless transmission of information and ad system;
Figure four is novel radio product information of the present invention and ad system composition frame chart;
Figure five is the control and the display page of wireless transmission of information and ad system;
Removable locomotive mobile product information and the advertisement example of figure six for utilizing the present invention to set up.
Principle of work of the present invention is as follows:
Novel product information and advertising business creation method related among the present invention can directly utilize the computing machine of radio broadcasting base station/control center to edit, control, send.Radio broadcasting base station/control center can form a kind of control page shown in figure one by software upgrading.The radio broadcasting hub operators at first enters this control homepage by control terminal.Wherein, " file " provides functions such as the operator stores, prints, opens file, new files, close file; " editor " provides the operator conventional editting function, can edit product information and advertising message; " routine information " allowed by the broadcasting center and sent various short messages, as message, stock information, Weather information etc.; " information broadcast business " provides the wireless transmission of information proposed by the invention and the control function of advertisement.When needs carried out wireless transmission of information and advertisement control, the operator clicked " the information broadcast business " in the homepage, then entered wireless transmission of information and the advertisement control page.
The wireless transmission of information and the advertisement control page are shown in figure two.Wherein " sequence number " can be generated automatically by computer system, also can be imported by the operator; " advertisement/information classification " is used to distinguish the product information and the advertisement of dissimilar, different industries, different enterprises; " advertisement/information format " can represent text message, still image information, moving-picture information, voice, background music etc., the information that wherein needs higher communications bandwidth, as still image information, moving-picture information etc., to be used for transmitting as backup optional information form when in existing wireless communication networks, being difficult to transmit at the future wireless net; " sending mode " comprises discontinuous cycle transmission, timed sending or the combination of the two.When selecting " timed sending ", can be by the time of operator's incoming timing, as information such as year, month, day, hour, min." discontinuous cycle transmission " can determine duration and transmission number of times etc. at interval by the operator.After the operator clicks " affirmation ", the control command that operation is selected will generate the broadcast message form that any one comprises foregoing automatically by the broadcasting center control system, the broadcast message form shown in figure three, and broadcast away." unique word " among the figure three in other the communication information, is not used as the information synchronization when receiving wireless transmission of information and advertising message with for being used for the Information sign of wireless transmission of information and advertisement simultaneously; " advertisement/message sequence number " is used to distinguish different product informations and advertisement, can adopt random length as 16 bit word lengths.Such as, " 0000 " represents textual form, and " 0001 " represents the still image form, " 0010 " deputy activity picture form, " 0011 " represents speech form, and " 0100 " represents the background music form; " advertisement/information classification " is used to distinguish the product information and the advertisement of dissimilar, different industries, different enterprises, also can adopt random length as 16 bit word lengths.When 16 bit word lengths were all adopted in " advertisement/message sequence number " and " advertisement/information classification ", the two combination can make the processing capacity of this system can reach 2 at most
324,000,000,000 product informations of ≈ and advertisement." advertisement/information format " can adopt random length as 4 bit word lengths, can represent text message, still image information, moving-picture information, voice, background music etc.The mode that the present invention adopts different media informations to transmit respectively." advertisement/information continuous number " (being generated automatically by broadcast base station/control center) is that the same a kind of advertisement/information that is used for different time is received is formed complete advertisement/information by continuous number at the continuity of a certain product information or advertisement number." information field " is meant the media information that is transmitted; " CRC " (cyclic check code) is used for error checking and correction.The present invention can adopt random length as 16 bit cyclic check codes, i.e. CRC-16, and its generator polynomial is
G (x)=1+x
2+ x
15+ x
16When CRC finds that the advertisement/information that receives has mistake, then abandon current received advertisement/information, wait for the advertisement/information of next repeated broadcast.Broadcast base station is the various advertising messages of broadcast (sites) in turn regularly.
The creation method of related product information and advertising business also can utilize the wireless phone control mode through special adaptations to realize among the present invention, to be advertisement/information publisher enter advertisement and product information database by mobile phone, and (internal memory of mobile phone reaches hundreds of million and even many G when above in the future, mobile phone itself can be stored the advertisement and the product information of some), carry out editor, control, the transmission of product information and advertising business.Concrete grammar is to utilize mobile phone display screen to show that menu informations such as " sequence number ", " advertisement/information classification ", " advertisement/information format ", " sending mode " import corresponding prompt information for advertisement/information publisher, and the concrete implication of these informations is identical with the implication of the above-mentioned content of controlling the page when utilizing radio broadcasting base station/control center to carry out wireless transmission of information and advertisement transmission.After advertisement/information publisher clicks " affirmation ", the control command that operation is selected will comprise the broadcast message form of foregoing by any one, information format shown in figure three (following will describe as a kind of embodiment with the broadcast message form shown in the figure three as not making specified otherwise) is sent to radio broadcasting base station/control center with control information.
With computing machine with radio broadcasting base station/control center carry out the mode of advertisement/information editing, control, transmission different be, when sending control with mobile phone, " sequence number " can be an advertisement/message sequence number of having registered in the broadcasting center, " advertisement/information format " can not set at this moment, and all can be omitted by " advertisement/information format ", " advertisement/message sequence number ", " information field " in the information of figure three forms transmission by mobile phone.
As advertisement/information publisher during by new advertisement of mobile phone editor/information, will adopt newly not at the advertisement/message sequence number of broadcasting center registration, the broadcast message form of this moment will be as shown in the figure three.The broadcasting center will deposit read message in database by the form shown in the figure three after receiving advertisement/information that mobile phone sends, broadcast by the requirement of its control information simultaneously.
After the present invention also can utilize the mobile phone after the special repacking that advertisement/information is organized, different classes of advertisement/information is reached the broadcasting center by wireless communication networks, ground area code according to this mobile phone network registration is broadcast to different countries, area again, with the advertising network in control country variant, area.
Can constitute wireless mobile dynamic product information and ad system by wireless transmission of information shown in broadcast base station/control center and the figure four and ad system.Wherein, the air interface of wireless receiver, physical layer transmission agreement etc. are all obeyed the relevant criterion of broadcast base station; " local control system " can be used for setting advertisement/information and shows working method, can also can set by remote control mode by the control knob on the display.Shown in figure five, " artificial selected " can be used for the product information that artificial selection will show; " update cycle " can be used for setting the display frequency of product information, the cycle that circulation shows etc.; " show control " and can be used for setting various animation effects; " advertisement/information classification " can be used to control product information or the advertisement (as information household appliances) that only shows in a certain respect, or only show the product information of a certain company or certain several company, or a certain advertisement or product information stored for system reuse; Annulus sign in right side is represented roll mouse in the page.The information of " wireless receiver " and " local control system " will be sent to " baseband signal processor " and carry out the information fusion processing.The broadcast message form that " wireless receiver " receives is shown in figure three.When the recipient does not set, will enter advertisement/information show state automatically.
" display system " among the figure four is made up of memory unit, control interface, display unit.The memory capacity of memory unit can be the memory space or the large buffer memory (more than the 1G byte) of any appropriate, is used to store required various product informations and advertising message; " control interface " is used to control the work of display unit and memory unit; " display unit " but can form by material, medium or the device of LCD or kinescope and all display message.Information such as the various texts that warp " baseband signal processor " is handled, image, voice, music will be shown in " display unit " under the control of " control interface ".
With reference to accompanying drawing six first embodiment of the invention is described:
Adopt method of the present invention to set up the mobile product information and the advertisement play system of automobile.Shown in figure six, wireless transmission of information/advertisement display board can be placed any place in the automobile chair back 3 backs or the car, can appreciate various product informations or advertisement while taking a bus with the passenger in sending a car like this.The passenger opens the display screen 1 of product information/advertisement display board, can see the control page shown in the figure five, utilizes mouse beacon 2 can carry out various settings, also can not be provided with.When the passenger need be provided with, can select interested product information by " advertisement/information classification ", determine " update cycle " and display format, select some the product informations that will show by " artificial selected " then, by " determining ", will show product information by rider's hope on the screen.On the other hand, the ad system designer also can configure all demonstrations in advance, even not active inquiry product information or advertisement of passenger, native system also can enter advertisement/information show state automatically, broadcasts all kinds of advertising messages on display screen automatically.
Above-mentioned every function setting also can be finished by the mobile phone wireless remote control.
The Internet appliance product information display system that adopts the method for the invention to set up, the realization system that is about to wireless transmission of information of the present invention and advertising business is arranged on the existing all kinds of information household appliances with display capabilities, thereby is implemented in the function of the Wireless Advertisement/information of playing on the various information household electrical appliances.Make its display screen remain the state of " opening (ON) " by the programmed control that is arranged at information household appliances inside.When information household appliances were in not user mode, this program can be reassembled as display the bigger ad display screen of one width of cloth, showed the advertising message that receives automatically.Different is that the user can initiatively adjust classification, display mode and the display frequency etc. that can accept product information by various control modes as required with traditional passive reception advertising.
Claims (12)
1. novel product information and advertising business creation method is characterized in that it being directly to utilize the computing machine of radio broadcasting station/control center that realization is edited, controlled and sends in advertisement.
2. method according to claim 1 is characterized in that, can enter certain control page by control terminal, and advertising message is edited; Enter the Wireless Advertisement control page to carry out Wireless Advertisement control, determine advertisement classification, information format, sending mode after; The control command that operation is selected will be generated the information of certain format automatically and broadcasted away by the broadcasting center control system.
3. according to claim 1,2 described methods, it is characterized in that, radio broadcasting base station/control center can form a kind of of the described control page by software, function such as wherein, the menu on the page " file " provides storage, prints, opens file, new files, close file; " editor " provides the operator conventional editting function; " routine information " is to allow the kind that sends various short messages by the broadcasting center; " product information and advertising business " provides the Wireless Advertisement control function.
4. method according to claim 3 is characterized in that, menu " sequence number " can be generated automatically by computer system in the described Wireless Advertisement control page, also can be imported by the operator; " ad classification " is used to distinguish the advertisement of dissimilar, different industries, different enterprises; " information format " can represent text message, still image information, moving-picture information, voice, background music etc., and " sending mode " comprises discontinuous cycle transmission, timed sending or the combination of the two.
5. according to claim 1,2 described methods, it is characterized in that, the a kind of of the information format of described Wireless Advertisement adds " ad classification " and adds " information format " and add " message sequence number " and add " information field " and add " CRC " for " unique word " adds " advertisement number ", wherein, " unique word " for be used for Wireless Advertisement, with not in other the Information sign of the communication information, the information synchronization when receiving wireless advertisement message simultaneously; " advertisement number ", " ad classification " can adopt random length as 16 bit word lengths; " information format " can adopt random length as 4 bit word lengths; Automatically " message sequence number " that is generated by broadcast base station/control center is the sequence number at a certain information, and the same a kind of information that is used for different time is received is formed complete advertising message by sequence number; " information field " is meant the advertising media's information that is transmitted; " CRC " is for being used for the cyclic check code of error checking and correction.
6. novel product information and advertising business creation method is characterized in that also can utilizing mobile phone to carry out editor, control, the transmission of advertising business.
7. method according to claim 6, it is characterized in that, it can utilize mobile phone display screen prompts displayed information to import, " sequence number " can be an advertisement number of having registered in the broadcasting center, " information format " can not set at this moment, and all can be omitted by " information format ", " message sequence number ", " information field " in the information of mobile phone transmission.
8. method according to claim 6, it is characterized in that, after also can utilizing mobile phone after the special repacking that advertisement/information is organized, different classes of advertisement/information is reached the broadcasting center by wireless communication networks, ground area code according to this mobile phone network registration is broadcast to different countries, area again, with the advertising network in control country variant, area.
9. the realization system of novel radio product information and advertising business is characterized in that it is made up of wireless communication networks, radio broadcasting base control, wireless receiver, baseband signal processor, local control system, billboard display system etc.
10. system according to claim 9 is characterized in that, wherein the broadcast base station control system can form by expansion advertisement value-added service on existing radio broadcasting base control; Wireless receiver can be made of the receiver of similar mobile phone or pager; Baseband signal processor is handled the signal that wireless receiver receives respectively by control information, Word message, graphical information etc.; Local control system is used to be provided with the working method of billboard; Display system is made up of memory unit, control interface, display unit, and display unit can adopt kinescope, LCD, organic display or other any one display device.
11., it is characterized in that this system can be arranged at the optional position on all kinds of removable locomotives according to claim 9,10 described systems, constitute the dynamic display system of mobile product information and advertisement.
12., it is characterized in that this system can be arranged on the various information household electrical appliances, the dynamic display system of configuration information household appliances information and advertisement according to claim 9,10 described systems.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00133479 CN1254754C (en) | 2000-11-08 | 2000-11-08 | Method and system for wireless transmission of information and advertisement about products |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00133479 CN1254754C (en) | 2000-11-08 | 2000-11-08 | Method and system for wireless transmission of information and advertisement about products |
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| Publication Number | Publication Date |
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| CN1353376A true CN1353376A (en) | 2002-06-12 |
| CN1254754C CN1254754C (en) | 2006-05-03 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 00133479 Expired - Fee Related CN1254754C (en) | 2000-11-08 | 2000-11-08 | Method and system for wireless transmission of information and advertisement about products |
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| CN (1) | CN1254754C (en) |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102264034A (en) * | 2010-05-31 | 2011-11-30 | 黄金富 | System and method for transmitting paging information through mobile phone network broadcast channel |
| CN101356523B (en) * | 2005-11-07 | 2013-01-30 | 三星电子株式会社 | Method for delivering service guide source for generation of service guide in a mobile broadcast system, and method and system for delivering notification event/notification message |
| CN103218727A (en) * | 2012-09-15 | 2013-07-24 | 海宁伊满阁太阳能科技有限公司 | Branch signal digital wireless broadcast advertising interaction method and dedicated device |
| CN103220056A (en) * | 2012-09-15 | 2013-07-24 | 海宁伊满阁太阳能科技有限公司 | Branch signal digital wireless broadcast system |
| CN107944924A (en) * | 2017-12-05 | 2018-04-20 | 赛拓信息技术有限公司 | Release management system is edited in advertisement |
| CN108768569A (en) * | 2018-05-31 | 2018-11-06 | 南京航空航天大学 | A kind of movable self-organization voice broadcast service system participated in based on group |
| CN109960152A (en) * | 2017-12-25 | 2019-07-02 | 东芝生活电器株式会社 | Appliance system and household appliance |
-
2000
- 2000-11-08 CN CN 00133479 patent/CN1254754C/en not_active Expired - Fee Related
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101356523B (en) * | 2005-11-07 | 2013-01-30 | 三星电子株式会社 | Method for delivering service guide source for generation of service guide in a mobile broadcast system, and method and system for delivering notification event/notification message |
| CN102264034A (en) * | 2010-05-31 | 2011-11-30 | 黄金富 | System and method for transmitting paging information through mobile phone network broadcast channel |
| CN103218727A (en) * | 2012-09-15 | 2013-07-24 | 海宁伊满阁太阳能科技有限公司 | Branch signal digital wireless broadcast advertising interaction method and dedicated device |
| CN103220056A (en) * | 2012-09-15 | 2013-07-24 | 海宁伊满阁太阳能科技有限公司 | Branch signal digital wireless broadcast system |
| CN107944924A (en) * | 2017-12-05 | 2018-04-20 | 赛拓信息技术有限公司 | Release management system is edited in advertisement |
| CN109960152A (en) * | 2017-12-25 | 2019-07-02 | 东芝生活电器株式会社 | Appliance system and household appliance |
| CN109960152B (en) * | 2017-12-25 | 2022-06-21 | 东芝生活电器株式会社 | Household appliance system and household appliance |
| CN108768569A (en) * | 2018-05-31 | 2018-11-06 | 南京航空航天大学 | A kind of movable self-organization voice broadcast service system participated in based on group |
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| Publication number | Publication date |
|---|---|
| CN1254754C (en) | 2006-05-03 |
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