CN1352421A - Multi-medea advertisement method matching with reward means - Google Patents
Multi-medea advertisement method matching with reward means Download PDFInfo
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- CN1352421A CN1352421A CN 00133946 CN00133946A CN1352421A CN 1352421 A CN1352421 A CN 1352421A CN 00133946 CN00133946 CN 00133946 CN 00133946 A CN00133946 A CN 00133946A CN 1352421 A CN1352421 A CN 1352421A
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Abstract
A multi-media advertisement method with supporting raward means is that the advertisement information recorded in broadcast medium or record medium is followed by some reward information, and into the advertisement infroamtion, the enciphered key words related to the reward information are inserted. Thus, after the user views the complete advertisement information, he can obtain the cipher for the reward information and the obtain the rewarding questions or lottery thicket. Through the said method, the consumer is encouraged to view the advertisement and the advertiser obtains a sales-promoting way.
Description
The present invention relates to a kind of multimedia advertisement method that cooperates incentive measure, but particularly a kind of provide advertiser other plant sales promotion medium, and the method for encourage consumer's rating advertisement.
Media advertisement is a ring important in the commercial activity forever, because the effect of media advertisement is grand, makes each large enterprises not stint huge fund and drops into a large sum of funds in media advertisement.Yet when each large enterprises dropped into huge funds and carries out media advertisement, whether actual advertising results equated not without query with the funds that drop into.With the TV media advertisement is example, past spectators' rating program only limits to the man television station of number, selectivity is not high, so it is higher for the loyalty of specific program or channel, thereby advertising effect is good, but today cable TV station popularize in a large number and situation that the program selectivity is big under, most of spectators for the loyalty of channel or program not as in the past, and advertising results also weaken relatively, and this becomes the secret worry that enterprise drops into media advertisement.
Moreover, after internet (INTERNET) is as the fashionable whole world as surging forward, for enterprise and advertiser, as if the many again a kind of advertising media that can put forth effort, but with regard to the user of internet (INTERNET), its loyalty for the website more is lower than the televiewer, under this situation, cause corporate boss and gray hesitating to move forward, what more make us feeling satirizing is that the road of the promotion of e-commerce website is to drop into a large sum of funds in traditional TV media advertisement unexpectedly at present.
Fundamental purpose of the present invention is providing a kind of multimedia advertisement method that cooperates incentive measure, and it can be advertiser another kind of sales promotion medium is provided, and cooperates incentive measure can guarantee the rating loyalty and enlarge advertisement benefit.
Technical program of the present invention lies in providing a kind of multimedia advertisement method that cooperates incentive measure, it is characterized in that, comprising:
At the advertising information of setting up on not specific playing media or the recording medium more than a section or a section;
Add bonus material after advertising information, this bonus material is endowed the password of appointment, carries out use for specific user;
After advertising information, add decoding means before the bonus material so that advertisement browse finish after, obtain the password of carrying out or using aforementioned bonus data.
The multimedia advertisement method of aforementioned cooperation incentive measure is characterized in that: this decoding means is to load on respectively between each section advertising information, makes the user obtain one by one after browsing piecemeal and forms the execution password.
The multimedia advertisement method of aforementioned cooperation incentive measure is characterized in that: this bonus material is meant question and answer game exercise question with lottery.
The multimedia advertisement method of aforementioned cooperation incentive measure is characterized in that: this bonus data is meant virtual lottery ticket.
The multimedia advertisement method of aforementioned cooperation incentive measure is characterized in that: this storage medium is meant computer disk, cassette tape, CD, storage card, hard disk etc.
Characteristics of the present invention are, a kind of multimedia advertisement method that cooperates incentive measure is proposed, for advertiser, the invention provides another kind of promotional advertisement medium, can propagate sales promotion at the customer base of specific consumption habit, and because of cooperating incentive measure, can guarantee consumer's rating loyalty, and then produce the advertising results of getting instant result.
Further specify specific structural features of the present invention and purpose below in conjunction with accompanying drawing.
Brief Description Of Drawings:
Fig. 1 is a simple and easy process flow diagram of the present invention.
Fig. 2 is a data structure synoptic diagram of the present invention.
Fig. 3 is the digit groups synoptic diagram that the present invention deciphers usefulness.
Fig. 4 is a user mode synoptic diagram of the present invention.
At first see also Fig. 1, it shows simple and easy schematic flow sheet of the present invention, and it includes:
The step of browse advertisements;
Obtain the step of password;
Utilize aforementioned password to carry out or use bonus material (as application, Games Software etc.).
According to abovementioned steps, the user can be on not specific playing media or storage/recording medium browse advertisements, and advertisement browse finish after, obtain one group of password, utilize this group password to can be used to open the bonus material that builds on same playing media or the storage/recording medium.
The relevant pin mode of obtaining, can in each paragraph of ad content, load one or set of number, after this character string after the combination, promptly constitute the password of being open to the custom, for example, setting earlier the download of software resource or carrying out password is four numerals such as 1357, to build on be divided into 4 sections on the aforementioned medium again, when each section ad content finishes, to produce a numeral, the numeral of its generation promptly is aforementioned four numerals in regular turn, therefore, and after the user finishes watching 4 sections advertisements, can obtain password 1357, and then download this bonus data according to this.
And for guaranteeing intactly browse advertisements content of user, to guarantee advertising results, can cooperate means in limited time, the time of restriction user browse advertisements, the time span that is user's browse advertisements must be higher than a setting value, even otherwise still can't normally obtain password through rapid page turning.
Aforementioned again storage/recording medium is the various carriers with storage or writing function of general reference, as cassette tape, computer disk, CD, storage card, hard disk etc.
Storage/the recording medium relevant with computing machines such as disk/optical discs is example, be on disk/optical disc, to set up advertising information and bonus material in regular turn, wherein advertising information is the ad content of picture, literal, animation or image form, it can be one or more snippets, bonus material can be question and answer game exercise question or virtual lottery ticket with lottery promptly as described above again.Thereby the data structure of this disk/optical disc sheet can be as shown in Figure 2.
As for the mode of encrypt and decrypt, except that can be same as the previously described embodiments, also can take following manner:
At first, on the appearance of storage/recording medium or packing box, provide one group of keying with printing or label mode.
Load digit groups 101～105 as shown in Figure 3 again between each section advertising information respectively, each numeral on each digit groups 101～105 can be produced by random number, but possesses certain ordering.
The yardage of aforementioned keying 201 is the group numbers corresponding to aforementioned digit groups 101～105, in the present embodiment, in respect of five groups of digit groups 101～105, keying 201 that is have five yards then, the numeral that this keying 201 is suggested, be to represent its numeral that captures each digit groups 101～105 corresponding ordering respectively, and then utilize the numeral that is captured to form a cipher code set 301.For example:
As keying 201 is " 21518 ", and its first digit is 2, represents it will capture the second digit of first group of digit groups 101, also is " 3 ";
The second digit of keying 201 is 1 again, represents it will capture the first digit of second group of digit groups 102, also is " 3 ";
Implement in regular turn by aforementioned manner, can obtain one group of password " 33115 ", build on advertising information bonus material afterwards for using or carrying out.
Same, for guaranteeing that the user must just can obtain password behind the complete browse advertisements, to guarantee advertising results, will cooperate means in limited time, the time of restriction user browse advertisements, meaning is that the time span of user's browse advertisements must be higher than a setting value, even otherwise still can't normally obtain password through rapid page turning or fast commentaries on classics.
Can find out concrete technological means of the present invention by above-mentioned explanation, as for its concrete embodiment, the one possible embodiments sees also shown in Figure 4:
It is installed on the disk 30, and the user puts into personal computer 40 with this disk 30 and carries out, and can obtain the bonus material of depositing in addition in the disk 30 after complete browse advertisements data.
Claims (5)
1. a multimedia advertisement method that cooperates incentive measure is characterized in that, comprising:
At the advertising information of setting up on not specific playing media or the recording medium more than a section or a section;
Add bonus material after advertising information, this bonus material is endowed the password of appointment, carries out use for specific user;
After advertising information, add decoding means before the bonus material so that advertisement browse finish after, obtain the password of carrying out or using aforementioned bonus data.
2. according to the multimedia advertisement method of the described cooperation incentive measure of claim 1, it is characterized in that: this decoding means is to load on respectively between each section advertising information, makes the user obtain one by one after browsing piecemeal and forms the execution password.
3. according to the multimedia advertisement method of the described cooperation incentive measure of claim 2, it is characterized in that: this bonus material is meant question and answer game exercise question with lottery.
4. according to the multimedia advertisement method of the described cooperation incentive measure of claim 2, it is characterized in that: this bonus data is meant virtual lottery ticket.
5. according to the multimedia advertisement method of claim 3 or 4 described cooperation incentive measures, it is characterized in that: this storage medium is meant computer disk, cassette tape, CD, storage card, hard disk etc.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00133946 CN1352421A (en) | 2000-11-09 | 2000-11-09 | Multi-medea advertisement method matching with reward means |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00133946 CN1352421A (en) | 2000-11-09 | 2000-11-09 | Multi-medea advertisement method matching with reward means |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1352421A true CN1352421A (en) | 2002-06-05 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 00133946 Pending CN1352421A (en) | 2000-11-09 | 2000-11-09 | Multi-medea advertisement method matching with reward means |
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| Country | Link |
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| CN (1) | CN1352421A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104200377A (en) * | 2014-08-28 | 2014-12-10 | 北京金和软件股份有限公司 | Method for producing and sharing benefits in mobile application |
| CN105511959A (en) * | 2014-10-16 | 2016-04-20 | 腾讯科技（深圳）有限公司 | Method and device for distributing virtual resource |
-
2000
- 2000-11-09 CN CN 00133946 patent/CN1352421A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104200377A (en) * | 2014-08-28 | 2014-12-10 | 北京金和软件股份有限公司 | Method for producing and sharing benefits in mobile application |
| CN105511959A (en) * | 2014-10-16 | 2016-04-20 | 腾讯科技（深圳）有限公司 | Method and device for distributing virtual resource |
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