CN1335723A - Bidrectional dynamic programmed playback system method - Google Patents

Abstract

The bidirectional dynamic programmed broadcast system and method establishes the interactive relationship among the advertisement supplier, the programmer and the viewer. Via the method of the present invention, the programmer can arrange the program content to the channel and replace the content of the program fast, and the viewer can select the viewed content actively, that is, to view what he wants.

Description

Two-way Dynamic Scheduling Play System and player method

The present invention relates to a kind of Play System and method, particularly a kind of extractable and changeable two-way Dynamic Scheduling Play System and player method.

Traditionally at radiovision, cable TV, mobile phone, billboard is play in advertisement, the networking computer is the independent separately displaying schedule of arranging, cultivate machinery equipment and personnel separately, arrange advertisement separately, so charge is backed up programme content, separately the reservation of Pgmtime separately, often before one month or the longer time be about to the scheduling that is ranked, change programme content if desired or play the period often making a great fuss, need a very huge place deposit programme content, can't accomplish effective utilization in the program backup of playing later; All traditional playing medias are that the selection of one-way fashion is play, the consumer can only select broadcasting channel, can't select it to want the content of viewing and admiring, also can't select and on cable TV or computer, to play, the traditional broadcast advertisement and the method for program and machine all rely on very much artificial montage and artificial scheduling, can't play and arrange automatically reproduction time automatically, can't be dispensed into various playback equipment automatically, the consumer can only select channel, can't select oneself to want that the program of watching is arranged to the affiliated channel of a consumer oneself, institutional advertising now selects to play the place from being fabricated into, to the broadcast of arranging the time, broadcast to real, process is too numerous and diverse, and almost all relies on artificial treatment.

The object of the present invention is to provide a kind of two-way Dynamic Scheduling Play System and player method, satisfy advertisement supplier and program supplier can be with the quickest selection of time its want the place and time of playing, select the machine of its broadcast, cable TV for example, radiovision, image is play billboard, mobile phone (WAP mobile phone), reach all terminal equipments of Internet in succession, the present invention can also provide and deliver program automatically to variant playback equipment, and finish the expense transaction of broadcast program, realize that the user views and admires the fair deal how many expenses how many programs just pay.

The object of the present invention is achieved like this: two-way Dynamic Scheduling Play System and player method, its characteristics are: the pipeline of utilization Internet becomes the media between content provider and the consumption all, allow the programme content supplier can select reproduction time, or select one day broadcasting time to arrange reproduction time automatically by system, select the place and the equipment of broadcast, and the transaction of finishing broadcast price on the line, and the consumer can select to want the program viewed and admired and advertisement to be arranged reproduction time automatically by method provided by the present invention, collect the charges according to the program of being viewed and admired then, the CTR of statistics advertisement, with its statistical value transmission from one channel to another ad content supplier, with reference frame as next ad production.

The present invention is used for improving programme content supplier and ad content or advertisement supplier its content is routed to the playing media channel fast, it is made content leaves in the data warehouse, the consumer can oneself choose and want the programme content or the advertisement of viewing and admiring, by a kind of dynamic self regulating and control system provided by the present invention (tuning), handle the play content mean allocation on the selected time slot channel of consumer, system can be because of consumer's hobby film and the advertisement that content is added up the consumer that click, and the consumer can facilitate transaction by native system to the interesting person of advertised product.

The present invention is described in more detail below in conjunction with drawings and Examples.

Fig. 1 how to use native system to carry out the playing system Organization Chart for play content supplier of the present invention and how the consumer uses native system inquiry playing programs content, the entity Organization Chart of preserved program and advertisement;

Fig. 2 is a system block diagrams of the present invention, and the interactive relationship between native system and content provider and the consumer is described;

Fig. 3 carries out the flow chart and the business method thereof of program or advertisement business transaction for content provider among the present invention;

Fig. 4 carries out the flow chart and the business method thereof of program or advertisement business transaction for content provider among the present invention;

Fig. 5 carries out the flow chart and the business method thereof of program or advertisement business transaction for content provider among the present invention;

Fig. 6 carries out flow chart and the business method that program or advertisement are watched for consumer among the present invention;

Fig. 7 is for dynamically arranging the method explanation of the timetable of broadcast program or advertisement among the present invention;

Fig. 8 is for dynamically arranging the system job flow chart of broadcast program or time spot table among the present invention;

Fig. 9 plays the failure process chart for program among the present invention gets advertisement.

Referring to Fig. 1, show the entity device figure of native system, the cell descriptions that constitutes native system is as follows:

Play content supplier 12 (content provided): be the producer of advertisement or programme content, the content of made is sent to various medium by systems approach of the present invention, play content comprises dynamic, the static image shelves of all, gif for example, jpg, hitml.css, avi, ram, flash, asp shelves or the like.

Medium of communication 16 (communication medium): in order to media or the method that computer communication switching, transmission are provided, divide with regard to the networking and can be Internet, integrated numerical digit service networking (ISDN, integratedservice digital network), medium of communications miscellaneous such as public's switch type phone networking (PSTN, public switchedtelephone network), cable television network or wireless telecommunications networking.

Drawable type changes the main frame 17 (web-site mainframe) of the two-way Dynamic Scheduling Play System of formula: be maincenter of the present invention, management is provided and safeguards calculation process ability and the storage capacity that native system is required with form of websites, and coordinate, control, put various playing media in order to reach content provider's requirement, in selected medium and smooth broadcast program of period and advertisement, also make the consumer to select its favorite program and advertisement fast by the present invention, automatically the displaying schedule system can arrange consumer's program, also in time insert advertisement and program short-movie, replenish the nonoptional period neutral gear of consumer, the most perfect broadcasting channel is provided, in addition, native system also has the inquiry of the retaining phase of broadcast, play period price inquiry, facilitate and play the shelves electronic transaction, the browing system website, a customer data and a broadcast shelves data provide appropriate managerial, actions such as storage and backup.

Play server 18 (local server): the working area that stores play content is provided, sees through medium of communication 16 and deliver to that to play server first-class to be played, regularly the content of playing is delivered on the screen according to scheduling and play in the piloted content finished of main frame 17.

Play screen 20 (broadcasting screen): screen (as large-scale liquid crystal screen, large-scale tv screen, projection screen etc.), connect and play server 18, program or advertisement are presented to audience in multimedia special efficacy mode.

Multimedia networking computer 22 (multimedia network computer): for connecting the multimedia computer of Internet, the user can be connected to the information that extractable and changeable two-way Dynamic Scheduling playing system main frame 17 is obtained play content by this equipment, can on the website, initiatively select playing programs or select channel to wait for that web host send the programme content of program schedule, broadcast program in regular turn.

Communication base platform host computer 24: for a kind of host computer, in conjunction with general wireless communication base platform 26, wireless telecommunications connection consumer's the mobile phone or the computer of portability type are provided, also can provide the working area that stores play content, in order to wireless telecommunications equipment (mobile phone, portable computer) program receiving or advertisement.

Wireless telecommunications receiving equipment 28: be the entrained Communication Equipment of consumer, can connect Internet is obtained play content to the main frame 17 of the extractable and changeable two-way dynamical system of native system information by communication base platform 24, can on the website, initiatively select playing programs or select channel to wait for that web host send program schedule and programme content to communication base platform 24, broadcast program in regular turn.

TV station's host computer 30: a kind of equipment that stores broadcast program and content, for depositing the working area of play content among the present invention, connect the Play System of TV station, program and advertisement are played to cable TV or radiovision.

Internetworking Equipment 32 on the peritelevision (set-top box): be a kind of medium of communication, make general TV to connect and go up Internet by it.

Cable TV 34: be general TV, use cable to receive the signal of TV station.

The radiovision signal is play base station 36: be a kind of equipment of broadcast program, program inside become the communication electric wave be sent to each radiovision.

Radiovision 38 is general radiovision, uses television antenna to receive the signal of TV station.

Referring to Fig. 2, the operation system of integral body of the present invention and method, A connects Fig. 3, Fig. 4, Fig. 5, and B connects Fig. 6, and it can be divided into three main parts:

Content provider's communication media 201, consumer information communication media 203, web host servo driver end software architecture 207, these three frameworks are communicated with 16 communications of communications exchange media.

Content provider's communication media 201: general reference program or ad production person are connected to needed all the machine-processed frameworks of extractable and changeable two-way Dynamic Scheduling playing system main frame 17 systems, comprise with Email (e-mail) and link up, on Internet, transmit archives, or use mobile phone to connect Internet, use Internetworking Equipment 32 (set-top box) connection Internet on the peritelevision, these all are among the scope of content provider's communication media 201.

Consumer information communication media 203: the general reference consumer is connected to needed all the machine-processed frameworks of extractable and changeable two-way Dynamic Scheduling playing system main frame 17 systems, comprise and use computer to connect Internet, use mobile phone to connect Internet, use Internetworking Equipment 32 (set-top box) connection Internet on the peritelevision, these all are among the scope of consumer information communication media 203.

Programme content working area 248: be the program of avoiding the consumer to click, or channel program, in playing process, cause the networking traffic congestion because of the number of netizens that Internet can not be estimated, this phenomenon can cause playing programs intermittent, can't normal play, at this topic, the solution of native system is that the broadcast data is play in advance in contiguous consumer's data container, to guarantee the program normal play, for example play end if play screen 20, then the working area is for playing server 18, be multimedia computer 22 if play end, then the working area is the hard disk drive in the computer, is mobile phone, portable computer if play end, then the working area is a communication base platform host computer 24, be cable TV 34 if play end, radiovision 38, then the working area is TV station's host computer 30.

Web host servo driver end software architecture 207 comprises following module and data bank:

Module: reservation system 209, play data processing system 211, Dynamic Scheduling system 213, passive type playback process 215, active playback process 217.

Data bank: reservation order 230, scheduling 232, channel reservation situation statistical form 234 is play failure record 236, main frame channel 238, play content storage 240, customer data storehouse 242.

Each module explanation of web host servo driver end software architecture 207:

Reservation system 209: be divided into active broadcast reservation module, passive type broadcast reservation module and free type reservation module

1, active broadcast reservation module: when the programme content supplier selects active broadcast reservation, representing him only to provide program allows the consumer select playing programs, so as long as the program of making is passed through medium of communication 16, through broadcast data processing system 211 pilot errorless after, be sent to play content storage 240, wait for that the consumer selects program, by automatic arrangement program system 213, active playback process 215, play content is sent to programme content working area 248, begin projection according to displaying schedule, after the consumer paid, the content provider can be stranded the consumer and watch its program and share the expense that the part consumer is paid

2, passive type is play the reservation module: play reservation when the programme content supplier selects passive type, represent him to want to provide program to play at fixed channel and fixed location, so behind the program that the content provider makes, can do accurate subscription channel period and fuzzy subscription channel period on demand respectively, the program of making is passed through medium of communication 16, through broadcast data processing system 211 pilot errorless after, be sent to play content storage 240, arrive stand-by appointment deadline one, just by automatic arrangement program system 213, passive type playback process 215 is sent to programme content working area 248 with play content, according to the displaying schedule projection of starting broadcasting.

System also allows the consumer select program according to reservation pattern opening initiatively, and play content is sent to programme content working area 248, according to the displaying schedule projection of starting broadcasting, after consumer's paying.The content provider can share the expense that the part consumer is paid because of the consumer watches its program.

Passive type is play the reservation module can do accurate subscription channel period and fuzzy subscription channel period on demand respectively:

The accurate subscription channel period: select the accurate subscription channel period can preengage set time, fixed location, play its content.After reservation was finished, system can deposit reservation data in reservation order 230.

The fuzzy subscription channel period: the user selects the fuzzy subscription channel period can preengage the fixed location, but reproduction time is handled arrangement, this suitable advertisement type content by automatic arrangement program system 213.After reservation was finished, system can deposit reservation data in reservation order 230.

3, free type reservation module: native system prepares to have a module, aim at public good group and networking ingenious company makes free advertising, the user can utilize this module to do a free reservation, system will conduct a survey after this plays shelves and meet the condition of free broadcast really, selects the neutral gear in the scheduling to broadcast.

Play data processing system 211: after client's reservation is finished, ensuing work is exactly how to make the broadcast shelves be sent to native system fast and correctly, and under the prerequisite that does not influence the system plays content, can allow the client to change the content of latest edition, Here it is plays the function of data processing system 211, comprises the play content archives and receives and handle, and examination is inserted and handled, playback profile content material Synchronous Processing, the playback profile inquiry.

The play content archives receive to be handled: the client can select to make in native system and transmit play content in various manners, comprises the following:

1. E-mail conveyance archives; 2. directly upload archives at Internet; 3. be addressed under the native system company's processing of piloting with general mail: when play shelves receive errorless after, system works personnel can pluck the broadcast shelves and pilot on PC, checking that archives have topic continuously, errorless on inspection after, archives can be placed at play content storage 240.

Playback profile content material Synchronous Processing: after archives were placed at play content storage 240, system can do the synchronous action of data with broadcast identical numbering title record in programme content working area 248 by the disposable arrangement of data bank.

Playback profile inquiry: after archives are placed at play content storage 240, native system can inquire about for all users by Internet is open, if the consumer plays the interesting person of product of shelves to this, native system can provide the consumer to leave a message and the webpage picture that places an order of consumer networking allows consumer's input data, system forwards to the product supplier of these broadcast shelves again, to facilitate both sides' Transaction Success.

Dynamic Scheduling system 213: play at each media channel smoothly for making play content, the confirmation slip layout that the purpose of Dynamic Scheduling system 213 is will to finish automatically reservation becomes the reproduction time table of each media channel, and detailed process is asked for an interview Fig. 7 and Fig. 8.

215: one of passive type playback process are handled the consumer and are selected broadcasting channel and use interface to finish the program of broadcast the consumer smoothly play content.

217: one programs of active playback process, handle the consumer and initiatively select broadcast program and reproduction time channel, doing scheduling for Dynamic Scheduling system 213 the data loopback of its selection handles, to play shelves and reproduction time table then and be sent to the affiliated programme content working area 248 of consumer in the lump, and wait to be played and use interface to finish the program of broadcast the consumer smoothly play content.

Each data bank explanation of web host servo driver end software architecture 207:

Reservation order 230: all play the reservation data storeroom of shelves, and the reservation kind comprises accurate type reservation, and fuzzy type reservation, public good type are freely preengage, the intention type is freely preengage.

Scheduling 232: according to the data of finishing of preengaging, line up the reproduction time table in regular turn, deposit in the scheduling 232 by Dynamic Scheduling system 213.

Channel reservation situation statistical form 234: for noting down the various types of reservation situations of the every purpose of each channel, use total second number of every purpose business to deduct the various types of subscription times of every purpose, the free time every day second number of each channel that can convert.

Play failure record 236: be a data bank, record can't be arranged the residue reproduction time of people's normal play timetable, so that be converted into refund amount, returns the client.

Main frame channel 238: be a data bank, note down the characteristic in basic outfit, business hours and the broadcast place of every main frame.

Play content storage 240: be a data bank, play every related data that all play shelves, for example: the coupling position that file name, archiving position, play content brief introduction, commentaries on classics place an order and coupling position of client's affiliated web site or the like.

Customer data storehouse 242: record play content supplier and consumer's data.

Referring to Fig. 3:

Be flow chart and business method thereof that content provider among the present invention carries out program or advertisement business transaction, step is as follows:

301: enter reservation system, select the type of reservation, be divided into 1.Active broadcast reservation module, 2.Passive type is play reservation module, 3.Free type reservation module.

303: play reservation when the programme content supplier selects passive type, represent him to want to provide program to play, so behind the program that the content provider makes, can do accurate subscription channel period and fuzzy subscription channel period on demand respectively at fixed channel.

305: the client can select accurate subscription channel period and fuzzy subscription channel period according to his broadcast shelves characteristic, if play shelves is that adline can be play tens of times in one day, that can select fuzzy type reservation, if playing shelves is special type program, can select the accurate type subscription channel period.

307: select the accurate subscription channel period to preengage the set time, its content is play in the fixed location, and after reservation was finished, system can deposit reservation data in reservation order 230, and detailed process is asked for an interview Fig. 4.

309: the user selects fuzzy pre-time slot channel can preengage the fixed location, but reproduction time is handled by automatic arrangement program system 213 and is arranged, and this suitable advertisement type content is after reservation is finished, system can deposit reservation data in reservation order 230, and detailed process is asked for an interview Fig. 5.

311:, represent him only to provide program and allow the consumer select playing programs when the programme content supplier selects active broadcast reservation.

313: behind the program that the user makes, will play shelves by medium of communication 16 and be sent to native system.

315: when the broadcast shelves of user's made are to belong to public service ads, or during the advertisement of intention type, can select the free subscription channel period.

317: behind the program that the user makes, will play shelves by medium of communication 16 and be sent to native system.

319: pilot through playing data processing system 211, whether the scope of examination is errorless, if then to 323, if not then to 321.

321: if the broadcast shelves are not legal programme contents or pilot wrong, the associate can notify the client archives that retransfer so, if the client is in the time limit that does not influence the broadcast program timetable, can pass shelves again, if can influence the reproduction time table then treat as reservation failure, list in and play failure and handle.

323: will play shelves and be sent to play content storage 240, wait for automatic arrangement program system 213, play content is sent to programme content working area 248 according to the displaying schedule projection, and after the consumer paid, the content provider can share the expense that the part consumer is paid because of the consumer watches its program.

Referring to Fig. 4:

330: the user selects to play period and channel by webpage, and subscription channel, time span, broadcasting time, broadcast date, play content, broadcast title that input is play.

332: whether the period of this channel of systems inspection is preengage, if preengage, then finishes, if do not preengage, then to 334.

334: the space time of systems inspection channel reservation situation statistical form 234 whether greater than reproduction time that the user preengage if, the expression user can do accurate type reservation in this period, if not, then finish.

336: the spatiotemporal interval in the systems inspection scheduling 232, whether greater than the reproduction time that the user preengage, if the expression user can do accurate type reservation in this period, if not, then finish.

337: system can determine that in this step the user can preengage this period, does the payment of swiping the card on the line at this, swipes the card if finish on the line, and the system validation Payment Amount is errorless, then to 340, if do not finish, then finishes.

338: more the channel subscription time of new channel reservation situation statistical form 234 is added up, so that allow the next bit user can correctly preengage space time.

340: the time and the broadcasting time of this reservation are entered in the scheduling 232.

342: because this is subscription time on the line, so may have a lot of people to preengage this period jointly simultaneously, so systems inspection should the period whether the someone use, if, then to 344, if not, then to 346.

344: the order and the residue second number data that can't enter scheduling 232 write broadcast failure record 236.

346: after the reservation input is finished, system can send out an envelope Email automatically and give the user, confirm that each project data of being preengage is correct, when requiring the user to reply this envelope Email, be sent to native system together with the broadcast shelves of making, the associate can confirm whether to receive the broadcast shelves, if, then finish, if not then to 347.

347: check that whether this order surpasses the safe time limit of playing the date, if in safety in the time limit, then to 348, if surpass, then to 344.

348: notify the user to transmit and play shelves to native system, the user can require to retransfer before playing the safe time limit and play shelves.

349: more the channel subscription time of new channel reservation situation statistical form 234 is added up, so that allow the next bit user can correctly preengage space time.

Referring to Fig. 5,

350: user's subscription channel, the time span that input is play, broadcasting time is play the date, and play content is play title.

352: whether the systems inspection channel preengages the space time of situation statistical form 234 greater than the broadcast total time that the user preengage, if the expression user can do fuzzy type reservation in this period, if not, then end.

353: more the channel subscription time of new channel reservation situation statistical form 234 is added up, so that the next bit user can be preengage the period smoothly.

354: after the reservation input is finished, system can send out an envelope Email automatically and give the user, confirm that each project data of being preengage is correct, require the user will play expense fund remittance account No. under our company, and when requiring the user to reply this envelope Email, be sent to native system together with the broadcast shelves of making, the associate can confirm whether to receive shelves and the broadcast expense play, if then finish, if not then to 356.

356: check that whether this order surpasses the safe time limit of playing the date, if in safety in the time limit, then to 358, if surpass, then to 360.

358: notify the user to transmit and play shelves to native system, and notify the user will play the affiliated account No. that native system is gone in the fund remittance, the user can require to retransfer before playing the safe time limit and play grade.

360: the order and the residue second number data that can't enter scheduling 232 write broadcast failure record 236.

362: more the channel subscription time of new channel reservation situation statistical form 234 is added up, so that the next bit user can be preengage the period smoothly.

Referring to Fig. 6, for consumer among the present invention carries out flow chart and the business method thereof that program or advertisement are watched.

401: the consumer connects with 16 communications of communications exchange media and enters native system, selects to want the kind kenel play, passive type playback process 215 is arranged, 217 two kinds of active playback process respectively.

403: the consumer initiatively selects broadcast program.

405: play content in the consumer can inquire about play content storage 240, can select oneself to want the program of seeing.

407: system does scheduling for Dynamic Scheduling system 213 the program material loopback of its selection and handles, and system can play shelves layout becomes one to belong to the consumer and want the reproduction time table seen with the advertisement shelves the consumer is selected.

409: the consumer selects to have arranged properly the program channel of reproduction time, and this listing is good by system arrangement in advance.

411: broadcasting channel in the consumer can inquire about play content storage 240, select oneself to want the channel of seeing.

413: whether system has problem according to reproduction time table look-up programme content working area 248 broadcast program contents, whether has the Play Control element, and the time that this Play Control element can reproduction time table short of money, broadcast program is held to the user automatically in regular turn.

415: programme content is sent to programme content working area 248, transmits the Play Control element to programme content working area 248, this Play Control element, resides in later in the working area and uses as long as transmit once each programme content working area 248.

417: the time that the Play Control element plucks the reproduction time table in regular turn automatically broadcast program hold to the user, the consumer is after watching program or advertisement, internally have interest person and can pass through the more detailed data of native system query site, if the consumer wants the buyer, can finish order by the order webpage of this website.The native system website can forward to the order data content provider of these broadcast shelves.

419: system sends the consumer according to consumer's reproduction time table statistics time of viewing and admiring and the required expense of channel of viewing and admiring with bill.

421: system after receiving consumer's expense, is shared with the programme content supplier according to ratio with part of my profit according to consumer's reproduction time table statistics time of viewing and admiring and the required expense of channel of viewing and admiring.

Referring to Fig. 7, for dynamically arranging the method explanation of the timetable of broadcast program or advertisement among the present invention.

501: be the business hours of each channel main frame.

503: for user's (comprising play content supplier, consumer) precisely preengages reproduction time, reservation in the module first of scheduling order decided at the higher level but not officially announced be accurate reservation type.

505: be the fuzzy reservation of user's (comprising play content supplier, consumer) reproduction time, second of scheduling order decided at the higher level but not officially announced is fuzzy reservation type in the reservation module.

507: above the day after date of playing the safe time limit, in order to guarantee the correct safe broadcast of channel program, so the person of stopping using preengages the period, left next time-slot is by system's public service ads, and initiative advertisement is supplied for static grade of fuzzy reservation.

509: primary arrangement reproduction time table, for user's (comprising play content supplier, consumer) precisely preengages the reproduction time data, directly put into the data bank of scheduling 232.

513: secondary arrangement reproduction time table, for the user (comprises the play content supplier, the consumer) fuzzy reservation reproduction time data, begin to arrange to put into the data bank of scheduling 232 from the initial business hours, in order to allow advertisement play the shelves mean allocation on timetable, so time of utilizing each reservation order to play once is a unit, enter reproduction time table (A1 again and again, B1, C1, D1, E1, F1, A2, B2, C2), in scheduling processes,, the time is down postponed if run into accurate reservation reproduction time data at every turn, if the time interval is less than the reproduction time person, it is full of (G1, H1, K1 then to utilize free advertising to mend in the time interval, L1, G2).

Referring to Fig. 8: be the flow chart of dynamically arranging the timetable of broadcast program or advertisement among the present invention.

601: whether systems inspection has finished the finishing touch when time channel scheduling, if then finish, if otherwise to 603.

603: the index that will preengage in the order 230 moves on to the next record data, data is read in the array of main frame.

605: whether channel free time of checking channel reservation situation statistical form 234 equals zero, if then to 609, if not then to 607.

607: free public service ads of system's utilization or initiative advertisement reservation order, will fill up free time.

609: check in the scheduling 232, whether the scheduling on the same day of this channel has arranged full, if then to 631, if otherwise to 611.

611: check whether total second number of this order data is zero, if then to 627, if otherwise to 613.

613: because before there had been accurate type reservation to login, occur so have the interval of time, when running into the time interval, system can judge that whether the time interval of this period is greater than this order broadcast time once, if then to 615, if otherwise to 617.

615: this reservation data is entered the data bank of scheduling 232, the reproduction time of this order of deduction reservation order 230.

617: free advertisement is selected by system, should mend in the time interval and expire, and reservation data enters the data bank of scheduling 232.

623: to reservation order 230 next record data.

627: whether the index of checking reservation order 230 is last two documents of this channel, if then to 629, if otherwise to 623.

629: index is moved on to first order of this channel.

631: check broadcasting time, second number that whether the order on this channel main frame same day does not enter in addition, if then to 633, if otherwise to 635.

633: the number reservation second order that will not enter writes plays failure record 236.

635: more new channel is preengage situation statistical form 234 every gears, so that determine the time statistics of all types of reservations.

Referring to Fig. 9, be program among the present invention and advertisement broadcast failure process chart.

701: check to play failure record 236 data bank indexs and whether arrive last one, if then end, if not then to 703.

703: will play failure record 236 data bank indexs and move to next record.

707: whether analyze failure cause, seeing needs reimbursement to give the client, if then to 711, if not then to 709.

709: notice client playing failure cause.

711: notify the client playing failure cause, and give the client with the reimbursement cancellation of balances of accounts.

Claims (47)

1, a kind of two-way Dynamic Scheduling Play System comprises at least:

One medium of communication is in order to receive at least one content that at least one content provider provides;

One system host has the function that extractable and changeable and two-way Dynamic Scheduling is play, in order to should at least one content making a displaying schedule; And

One consumer's end device, but nationality is done two-way communication by this medium of communication and this system host, with this at least one content so that at least one consumer can read.

2, two-way Dynamic Scheduling Play System as claimed in claim 1, it is characterized in that: wherein this consumer's end device comprises that more one plays server, in order to temporary this at least one content, and nationality gives this at least one consumer to play this at least one content according to this displaying schedule.

3, two-way Dynamic Scheduling Play System as claimed in claim 2, it is characterized in that: wherein this consumer's end device more comprises a playing device, but nationality so that this at least one consumer's nationality by this at least one content of this Play System reading.

4, two-way Dynamic Scheduling Play System as claimed in claim 2 is characterized in that: wherein this at least one content of being play of this broadcast server is to pilot through this system host to finish.

5, two-way Dynamic Scheduling Play System as claimed in claim 1 is characterized in that: wherein this consumer's end device more comprises a multimedia networking computer, can be connected to this system host by this medium of communication.

6, two-way Dynamic Scheduling Play System as claimed in claim 5 is characterized in that: but wherein this at least one consumer's nationality can initiatively be selected the broadcast program or the channel of this at least one content by this multimedia networking computer.

7, two-way Dynamic Scheduling Play System as claimed in claim 6, it is characterized in that: wherein this system host can be play this program or channel according to this at least one consumer's selection.

8, two-way Dynamic Scheduling Play System as claimed in claim 1 is characterized in that: wherein this consumer's end device more comprises a communication base platform host computer, connects this at least one consumer's a receiving system with wireless communication mode.

9, two-way Dynamic Scheduling Play System as claimed in claim 8 is characterized in that: wherein this communication base platform host computer more comprises by a wireless communication base platform to connect this at least one consumer.

10, two-way Dynamic Scheduling Play System as claimed in claim 8 is characterized in that: wherein this communication base contains host computer and can keep in this at least one content.

11, two-way Dynamic Scheduling Play System as claimed in claim 8, it is characterized in that: wherein this receiving system of this at least one consumer more comprises a mobile phone.

12, two-way Dynamic Scheduling Play System as claimed in claim 8, it is characterized in that: this receiving system of this at least one consumer more comprises a portable computer.

13, two-way Dynamic Scheduling Play System as claimed in claim 1 is characterized in that: wherein this consumer's end device comprises that more TV station's host computer is in order to store this at least one content.

14, two-way Dynamic Scheduling Play System as claimed in claim 13, it is characterized in that: wherein this TV station's host computer can be kept in this at least one content.

15, two-way Dynamic Scheduling Play System as claimed in claim 13 is characterized in that: wherein this host computer system of TV station is connected to a cable TV, gives this at least one consumer in order to play this at least one content.

16, two-way Dynamic Scheduling Play System as claimed in claim 13 is characterized in that: wherein this TV station's host computer is to be connected to a radiovision, gives this at least one consumer in order to play this at least one content.

17, two-way Dynamic Scheduling Play System as claimed in claim 16 is characterized in that: comprise more that wherein nationality is contained in order to should at least one content sending this radiovision to by radiovision signal broadcast base.

18, two-way Dynamic Scheduling Play System as claimed in claim 1, it is characterized in that: wherein this consumer's end device more comprises network equipment on the peritelevision, an end of network equipment is connected to this medium of communication on this peritelevision, the other end then is connected to a television set, and nationality is so that this at least one consumer can be by this this at least one content of TV reading.

19, a kind of two-way Dynamic Scheduling Play System comprises at least:

One content provider's communication media is in order to a content that provides a content provider to be provided;

One consumer information communication media gives a consumer in order to this content to be provided;

One website servo driver end software architecture can be made a scheduling according to this content provider and this consumer's setting with this content respectively.

20, two-way Dynamic Scheduling Play System as claimed in claim 19 is characterized in that: wherein more comprise a content working area, set this content with this scheduling in order to deposit this consumer in advance.

21, two-way Dynamic Scheduling Play System as claimed in claim 20 is characterized in that: wherein this consumer comprises more that nationality is play by one and brings in this content of reading.

22, two-way Dynamic Scheduling Play System as claimed in claim 21 is characterized in that: wherein this broadcast end is a multimedia computer, a mobile phone, a portable computer, a cable TV, a radiovision.

23, two-way Dynamic Scheduling Play System as claimed in claim 22 is characterized in that: wherein if this broadcast is held when being this multimedia computer, then this content working area is a rigid/soft disk drive of this multimedia computer.

24, two-way Dynamic Scheduling Play System as claimed in claim 22 is characterized in that: wherein if this broadcasts end for this action phone and this portable computer the two one of, then to hold be a communication base platform main frame in this broadcast.

25, two-way Dynamic Scheduling Play System as claimed in claim 22 is characterized in that: wherein if this broadcasts end for this cable TV and this radiovision the two one, then to hold be a host computer of a TV station in this broadcast.

26, two-way Dynamic Scheduling Play System as claimed in claim 19 is characterized in that: this website servo driver end software architecture comprises more at least:

One reservation system;

One plays data processing system;

One Dynamic Scheduling system;

One passive type playback process; And

One active playback process.

27, two-way Dynamic Scheduling Play System as claimed in claim 26, it is characterized in that: wherein this reservation system comprises more at least:

One active broadcast reservation module;

One passive type is play the reservation module; And

One free type reservation module.

28, two-way Dynamic Scheduling Play System as claimed in claim 27, it is characterized in that: wherein preengage module when this content provider selects this active broadcast, then this content can be play data processing system via this and pilots, errorless if pilot, but then nationality sends this content to this consumer by this Dynamic Scheduling system according to this scheduling.

29, two-way Dynamic Scheduling Play System as claimed in claim 27, it is characterized in that: wherein play the reservation module when this content provider selects this passive type, then more comprise and using an accurate subscription channel period and a fuzzy subscription channel period, after this content play data processing system examination shelves via this, errorless if pilot, but then nationality sends this content to this consumer by this Dynamic Scheduling system.

30, two-way Dynamic Scheduling Play System as claimed in claim 27, it is characterized in that: wherein this consumer also can select this active broadcast reservation module, nationality is to make this scheduling of this consumer, and this Dynamic Scheduling system can send this content to this consumer according to this scheduling of this consumer in addition.

31, two-way Dynamic Scheduling Play System as claimed in claim 27, it is characterized in that: wherein this consumer also can select this passive type to play the reservation module, and this passive type is play the reservation module and more comprised an accurate subscription channel period and a fuzzy subscription channel period.

32, two-way Dynamic Scheduling Play System as claimed in claim 31, it is characterized in that: wherein when this consumer selects this accurate subscription channel, then this consumer can preengage a time slot channel accurately and preengage a set time and place, to produce a reservation data, nationality is to play this content.

33, two-way Dynamic Scheduling Play System as claimed in claim 32 is characterized in that: wherein after this reservation action was finished, this Dynamic Scheduling system can be saved as this reservation data one reservation order.

34, two-way Dynamic Scheduling Play System as claimed in claim 31 is characterized in that: wherein when this consumer selected this fuzzy subscription channel, then this consumer can preengage a fixed location and can't preengage a set time, to produce a reservation data.

35, two-way Dynamic Scheduling Play System as claimed in claim 34 is characterized in that: wherein after this reservation action was finished, this Dynamic Scheduling system can be saved as this reservation data one reservation order.

36, two-way Dynamic Scheduling Play System as claimed in claim 27 is characterized in that: wherein this free type reservation module system is applicable to a public good group or a networking ingenious company, uses as free advertising.

37, two-way Dynamic Scheduling Play System as claimed in claim 36 is characterized in that: wherein preengage module when this content provider selects this free type, then this Dynamic Scheduling system can select this scheduling time-slot in addition and broadcast this content.

38, a kind of displaying predetermined programme method comprises the following steps: at least

Enter a reservation system, to select a reservation type, this reservation type comprises an active broadcast reservation module, a passive type plays pre-module and a free type is preengage module;

This content provider pilots to this content after providing a content to a reservation system, and wherein step is found mistake if this is piloted, and then notifies this content provider to retransmit archives;

If this step of piloting is not found mistake, then this content is stored to a warehouse district; And

After a consumer pays, then this content is sent to a working area, nationality is this content so that this consumer can read.

39, a kind of displaying predetermined programme method as claimed in claim 38 is characterized in that: wherein when this content provider selects this passive type to play the reservation module, then can further select an accurate subscription channel period and a fuzzy subscription channel period.

40, a kind of displaying predetermined programme method as claimed in claim 39 is characterized in that: this content provider selects this accurate subscription channel during the period, then comprises the following steps: more at least

Select a period and a channel;

Confirm whether this period be used, if then finish,

Confirm then that if not whether free time on the same day surpass total second number of reservation of this period, then finish if not,

Whether surpass total, second number of period reservation if then confirm the interval of this free time, then finish if not,

Whether pay the bill if then confirm this content donor,

Then finish if not; If then upgrade every time on the same day of channel reservation statistical form;

The time and the number of times of this reservation that this content provider did are entered in the scheduling;

Confirm this time, whether the someone used,

If then list Fail Transaction record in, and every time on the same day of upgrading this channel reservation statistical form,

Then confirm whether receive this content provider's fund if not, if then finish,

Then list this Fail Transaction record if not in, and upgrade every time on the same day of this channel reservation statistical form, finish subsequently.

41, a kind of displaying predetermined programme method as claimed in claim 40 is characterized in that: wherein select this fuzzy subscription channel during the period as this content provider, then comprise the following steps: more at least

Input reservation order;

Confirm whether this channel space time on the same day has surpassed reservation and play total second number, then finishes if not,

If then upgrade every time on the same day of the pre-statistical form of a channel;

Confirm whether receive this content provider's fund, if then finish,

Then confirm whether to surpass safety time if not,

Then notify this content provider's payment if not and transmit this content, return the step whether this affirmation receives this content provider's fund subsequently,

If then list Fail Transaction record in, and every time on the same day of upgrading this channel reservation statistical form, finish subsequently.

42, a kind of consumer method of content of reading comprises at least:

This consumer selects one to play kind;

Select a program and a channel;

This content is delivered to a working area, play this content then; And

This consumer pays the fees according to this content.

43, a kind of consumer as claimed in claim 42 method of content of reading is characterized in that: this broadcast kind comprises that a more active broadcast and a passive type play.

44, a kind of consumer as claimed in claim 43 method of content of reading, it is characterized in that: this consumer selects this active broadcast, then more comprises the following steps:

This consumer selects this program;

Carry out an active Dynamic Scheduling;

Confirm whether this content is ready to,

If then play this program, then this content is delivered to this working area if not, play this program then; And this consumer pays the fees according to this content, wherein provides a content provider of this content can receive a profit.

45, a kind of consumer as claimed in claim 43 method of content of reading is characterized in that: wherein if this consumer selects this passive type to play, then more comprise the following steps:

This consumer selects this channel;

Confirm whether this content is ready to,

If then play this program, then this content is delivered to this working area if not, play this program then; And this consumer pays the fees according to this content, wherein provides one of this content content provider can receive a profit.

46, a kind of method that dynamically programs comprises the following steps: at least

Carrying out a Dynamic Scheduling handles;

Check the finishing touch data of whether finishing channel scheduling on the same day,, then arrive the next record data if not, this next record data is read in an array of a main frame if then finish;

Check whether channel free time on the same day is zero, if whether then check the scheduling of channel on the same day has arranged full, if then check the order on this main frame same day whether a broadcasting time and a second number that does not enter is arranged still, if writing, plays in the failure record by the pre-order of number second that then this is not entered, and more new channel is preengage the every field of situation statistical form, gets back to the step whether this inspection finishes the finishing touch data of channel scheduling on the same day subsequently;

In whether this inspection channel on same day free time be zero step, if the result then fills up this channel with a public service ads or an initiative advertisement for not, the scheduling of carrying out this inspection channel on the same day subsequently full step of whether having hesitated;

Whether the scheduling at this inspection channel on the same day has arranged in the full step, if the result is otherwise checks whether total second number of this reservation order data is zero, if check then whether the index of reservation order is the finishing touch data of this channel, if then get back to the first stroke order of this channel, carry out the scheduling of this inspection channel on the same day subsequently and whether arranged full step;

Check that at this whether total second number of this reservation order data be in zero the step, if the result is for denying, whether the reproduction time of then comparing this scheduling is at interval greater than play a second number next time, if then entered the data bank of this scheduling the reservation data time, arrive the next record data of reservation order subsequently, get back to then and carry out this scheduling of checking this channel same day and whether arranged full step, wherein if the reproduction time of this comparison scheduling at interval whether greater than the result of the step of playing second number next time for not, then select free advertising will mend in the time interval full and proceed to the step of the next record data of reservation order subsequently; And

Whether in the index of this inspection reservation order is in the step of finishing touch data of this channel, if the result then proceeds to the step of the next record data of reservation order for not.

47, a kind of processing method of content play failure comprises at least:

Check the finishing touch data of whether handling;

Check whether want reimbursement;

Wherein whether this inspection is handled in the step of finishing touch data, if the result be otherwise arrive the next record data, and carry out this inspection subsequently and whether want the reimbursement step,

Whether this inspection is handled in the step of finishing touch data, if the result is for being then to finish;

Wherein should check whether want in the step of reimbursement, if the result for being then to notify the client playing failure cause and fund is returned the client, carries out the step whether this inspection handles the finishing touch data subsequently,

Whether this inspection is wanted in the step of reimbursement, if the result be otherwise notify the client playing failure cause, carries out the step whether this inspection handles the finishing touch data subsequently.

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