CN1321371C - Network advertisement making method - Google Patents

Abstract

The present invention discloses a method for making network advertisements by utilizing java script functions, layers and flash files on a page. The flash files of the present invention at least have A, B, C and D, wherein the file A and the file B form flash frame modes; the file C and the file D are picture files or flash files with the JPG file formats; the C is loaded by the B, and the D is loaded by the A; the C is downloaded into a buffer of a browser in advance. The present invention causes advertisements to be downloaded into the buffer of the browser in advance, and the process does not need the support of java scripts. Compared with the traditional the method which needs to the support of the java scripts, the present invention has the advantages of high downloading speed, fluent playing of the advertisements, large data quantity, high quality of pictures, and creative idea of the design of the advertisement pictures.

Description

Network advertisement making method

Technical field

The present invention relates to a kind of network advertisement making method, especially a kind of network advertisement making method that utilizes Java script function, layer and Flash (sudden strain of a muscle) file.

Background technology

Internet advertising has the unmatchable advantage of conventional ads medium aspect interactive, yet because the restriction of bandwidth and page space limited, Internet advertising form of expression in propaganda also can't compare favourably with TV media.The method of most of online media sites advertisement deliveries is: Flash (sudden strain of a muscle) advertisement of using Java script control to throw in large format, the content of the page and advertisement can not appear on the same position simultaneously, perhaps show significantly advertisement in a new web page windows that ejects.The file size of these form web advertisements all must not allowed to use very big advertising film by strict being controlled at about the 20K byte, and is downloads ad when downloading webpage, has prolonged the demonstration time.Therefore, those skilled in the art constantly seek new method for making, make every effort to shorten download time and increase ad content.As Chinese patent application 03114947.2, a kind of background downloading device and method are disclosed, ad content is downloaded in the buffer memory of browser by the Java program, can make ad content increase more than ten times.But this patented claim disclosed method, need the Java program is compiled, speed of download is still slower, the size of ad content still is restricted, and its advertisement picture major part all is independent appearance simultaneously, does not have what association to look very dull, be fix just fixing, be just floating of floating, can not change in form that the form of expression of advertisement is still limited to.

Summary of the invention

The objective of the invention is to overcome the shortcoming of prior art, provide and a kind ofly can improve speed of download, increase ad content, and can design the network advertisement making method of changing ad content more easily.

In order to achieve the above object, the present invention has adopted following measure: a kind of network advertisement making method, utilize Java script function, layer and Flash (sudden strain of a muscle) the documenting web advertisement on the page; Described Flash (sudden strain of a muscle) file has four of A, B, C, D at least; Flash (sudden strain of a muscle) file A and B are the Flash frame form, and wherein B loads C, and A loads D, and C is downloaded in the buffer of browser in advance; Layer is provided with two of L1 and L2, and wherein the function of L1 is to be used to place file A, and its default value is visible; The function of L2 is to be used to place file B, and its default value is hidden; The Java script function has four of F1, F2, S1, S2, wherein: the attribute that F1 opens figure layer L2 as seen, the attribute of L1 is hidden; The attribute that F2 opens figure layer L1 as seen, the attribute of L2 is hidden; S1 is used for L2 and opens hiding all list menus in back, makes list menu not appear on the L2; S2 is used for opening all list menus after L2 closes.

The step of method for making of the present invention comprises:

(a). make four Flash (sudden strain of a muscle) file A, B, C, D;

C and D are Flash (sudden strain of a muscle) promotional literatures, the link address of the placing advertisement content and the final page of advertisement, and wherein C is the big data quantity advertisement, realize downloading in advance in the browser rs cache device, so will be placed on the last of page code to C.

A is Flash (sudden strain of a muscle) frame form, and dynamic ornament is arranged, and has the action of Flash (sudden strain of a muscle) to be written into advertisement D among the A, also has a button that drags, and the action of this button F lash (sudden strain of a muscle) is to trigger function F 1.

B is Flash (sudden strain of a muscle) frame form, and dynamic ornament is arranged, and has the action of Flash (sudden strain of a muscle) to be written into advertisement C among the B, also has a button that drags, and the action of this button F lash (sudden strain of a muscle) is to trigger function F 2.

(b). make four Java script function F1, F2, S1, S2, be placed on page code＜body〉before, F1 judges whether as seen the L2 attribute, if as seen L2 hides so, L1 shows, trigger all list boxes on function S 1 hidden page, then create a dynamic layer L3 and place the data statistics engine, otherwise function finishes; Whether as seen F2 judges the L1 attribute, if as seen L1 is hiding so, L2 shows, then triggers all list boxes on function S 2 display pages, otherwise function finishes.All list boxes on the S1 hidden page, all list boxes on the S2 display page.

(c). make two layer L1, L2, be placed on page code＜body and＜/body〉between, place Flash (sudden strain of a muscle) file A in the L1 layer, its default value is visible; Place Flash (sudden strain of a muscle) file B in the L2 layer, its default value is hidden.

Owing to adopted said method, network advertisement making method of the present invention combines the Java script function, layer, Flash (sudden strain of a muscle) file or advertisement, advertisement is downloaded in the browser rs cache device in advance, this process does not need Java script support, faster than the speed of download that tradition needs the Java script to support, more smooth during playing advertisements, the ad content that the file that data volume is big is more play can be many more, the quality of picture is good more, the directly Internet advertising that just can play big data quantity, the effect of accentuate advertisements is more play the Internet advertising that reaches the TV media expression effect in the limited space of browser, and irrelevant with the network bandwidth, the size that is not subjected to file influences advertising effect, can echo mutually again, thereby promote advertising creative and quality, promote the development of the web advertisement industry of the network media.Method of the present invention is with a Flash file of prior art simultaneously, be divided into picture file or Flash (sudden strain of a muscle) file that a Flash framework loads a picture (jpg) file layout, can make the design of advertisement picture more original, lead the user to carry out interactive network operating advertisement, realize the effectively purpose of propaganda, and decorate when keeping the novelty of picture more convenient, simpler at the frame that upgrades ad content or advertisement.

Description of drawings

Fig. 1 is the schematic diagram of method for making of the present invention;

Fig. 2 is a customer terminal webpage, and D appeared on the page after download was finished;

Fig. 3 is a customer terminal webpage, and C appears on the screen behind the click D.

Embodiment

Describe embodiments of the present invention in detail below in conjunction with accompanying drawing.

As shown in fig. 1, method of the present invention is at first made four Flash (sudden strain of a muscle) file A, B, C, D; A is Flash (sudden strain of a muscle) file or framework, and the connection of A is the Java script function that triggers F1, occurs among the A that prompt text " drags ", " pulling " or " opening ", and the size of A is less, is generally about 10K, and dynamic ornament is arranged.When A is the picture file or Flash (sudden strain of a muscle) file that can load another jpg file layout when occurring with Flash (sudden strain of a muscle) frame form.

B is Flash (sudden strain of a muscle) file or framework, and the connection of B is the function that triggers F2, occurs prompt text among the B and closes, and the size of B is bigger, and dynamic ornament is arranged.When B can load the picture file of another jpg file layout or the SWF file of Flash when occurring with Flash (sudden strain of a muscle) frame form, B can show the progress prompt user of load document simultaneously, B is if the animation that Flash (sudden strain of a muscle) file will open and close improves the interactive of picture.

The Flash that C is written into by B (sudden strain of a muscle) file, can be Flash (sudden strain of a muscle) advertisement or a pictures or be one section video ads, when C is Flash (sudden strain of a muscle) advertisement, C is because can directly read in local temp directory when the page loads, so when the user opens C, just can see advertisement quickly, C also just intactly downloads in the browser rs cache device when page loading is finished, opening C this time just directly can play, need not wait it to load again, C can only be placed on the last of the page, so just can not influence the normal download of the page, if being placed on other position can influence the page and normally read, its tangible page of C occurs, its broadband and highly be set to 1 only, and the attribute of C is transparent, what content of first frame is not put when making C, second frame begins just placing advertisement content, and acquiescence is to rest on first frame, just plays since second frame when being written into by B.

The Flash that D is written into by A (sudden strain of a muscle) file, it can be the picture of Flash (sudden strain of a muscle) advertisement or a jpg file layout, the link address of the placing advertisement content and the final page of advertisement, mainly be that conveniently directly renewal D is just passable when upgrading, need not upgrade A, A can be used as the frame form and goes out apparent.Equally, if need to upgrade decoration frame, can directly change A, and needn't upgrade D.

Second step of method of the present invention is to make four Java script function F1, F2, S1, S2, is placed on page code＜body〉before.The function of S1 is all list boxes on the hidden page, and the function of S2 is all list boxes on the display page.The attribute that F1 opens figure layer L2 as seen, the attribute of L1 is hidden, and triggers all list boxes on function S 1 hidden page, dynamically generates a layer and places the data statistics engine, recording user is watched the number of times of advertisement.The attribute that F2 opens figure layer L1 as seen, the attribute of L2 is hidden, and trigger function S 2 and open all list boxes of being hidden by S1 on the page, otherwise function finishes.

The last making of method of the present invention two layer L1, L2, be placed on page code＜body〉and＜/body〉between, place Flash (sudden strain of a muscle) file A in the L1 layer, the location of A is by the coordinate setting of L1, the appearance position that different values changes A can be set on L1, and the L1 default value is visible, and this is because L1 just can occur page open the time, the position of L1 is fixed, and the benefit of fixed position is that the page amplifies the position that dwindles L1 and also can not change.Place Flash (sudden strain of a muscle) file B in the L2 layer, the location of B is by the coordinate setting of L2, the appearance position that different values changes B can be set on L2, the L2 default value is hidden, this is not occur because do not need page open the time, L2 just occurs when the user clicks A, and the position of L2 is fixed, and the benefit of fixed position is that the page amplifies the position that dwindles L2 and also can not change.

Method of the present invention also can be provided with L3, i.e. data statistics engine, and its function is after L2 opens, and L3 produces automatically, and L3 is used for calculating the number of times that L2 opens, and L3 is because be dynamically to generate, so cannot see, L3 also can close automatically after L2 closes.

As shown in Figure 2, after customer terminal webpage was downloaded, a less advertisement icon appearred in the page, and this figure indicates printed words such as " dragging ", and dynamic ornament (being triangle curtain handle as shown in FIG.) is arranged.Click " dragging " or handle, the small advertisement icon disappears, and the page draws next screen, occurs big advertisement picture as shown in Figure 3 on the screen, presenting advertising content." closing " printed words are arranged on the screen, behind the browse advertisements, click " closing ", screen will be packed up, and the page comes back to state shown in Figure 2.The advertisement that utilizes this method to make, the advertisement capacity is big, and speed of download is very fast, and the image sharpness height.Simultaneously, screen and ad content among ornament among Fig. 2 and advertisement icon, Fig. 3 are respectively independently, can upgrade arbitrary partial content wherein at any time, and can other parts not exerted an influence, thereby the form of expression of advertisement is more rich and varied.

Claims (2)

1. a network advertisement making method utilizes Java script function, layer and Flash (sudden strain of a muscle) the documenting web advertisement on the page; It is characterized in that: described Flash (sudden strain of a muscle) file has four of A, B, C, D at least; Described Flash (sudden strain of a muscle) file A and B are the Flash frame form, and wherein B loads C, and A loads D, and C is downloaded in the buffer of browser in advance; Described layer has two of L1 and L2, and wherein the function of L1 is to be used to place file A, and its default value is visible; The function of L2 is to be used to place file B, and its default value is hidden; Described Java script function has four of F1, F2, S1, S2, wherein: the attribute that F1 opens figure layer L2 as seen, the attribute of L1 is hidden; The attribute that F2 opens figure layer L1 as seen, the attribute of L2 is hidden; S1 is used for L2 and opens hiding all list menus in back, makes list menu not appear on the L2; S2 is used for opening all list menus after L2 closes.

2. a kind of network advertisement making method according to claim 1 is characterized in that: the step of described method for making comprises:

(a). make four Flash (sudden strain of a muscle) file A, B, C, D;

C and D are Flash (sudden strain of a muscle) promotional literatures, the link address of the placing advertisement content and the final page of advertisement, and wherein C is the big data quantity advertisement, realize downloading in advance in the browser rs cache device, so will be placed on the last of page code to C;

A is Flash (sudden strain of a muscle) frame form, and dynamic ornament is arranged, and the action that Flash (sudden strain of a muscle) is arranged among the A is to be written into advertisement D, also has a button, and the action of this button F lash (sudden strain of a muscle) is to trigger function F 1;

B is Flash (sudden strain of a muscle) frame form, and dynamic ornament is arranged, and the action that Flash (sudden strain of a muscle) is arranged among the B is to be written into advertisement C, also has a button, and the action of this button F lash (sudden strain of a muscle) is to trigger function F 2;

(b). make four Java script function F1, F2, S1, S2, be placed on page code＜body〉before, F1 judges whether as seen the L2 attribute, if as seen L2 hides so, L1 shows, trigger all list boxes on function S 1 hidden page, then create a dynamic layer L3 and place the data statistics engine, otherwise function finishes; Whether as seen F2 judges the L1 attribute, if as seen L1 is hiding so, L2 shows, then triggers all list boxes on function S 2 display pages, otherwise function finishes; All list boxes on the S1 hidden page, all list boxes on the S2 display page;

(c). make two layer L1, L2, be placed on page code＜body and＜/body〉between, place Flash (sudden strain of a muscle) file A in the L1 layer, its default value is visible; Place Flash (sudden strain of a muscle) file B in the L2 layer, its default value is hidden.

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