CN1311956A - Method and apparatus for profiling user preferences by a network operator - Google Patents
Method and apparatus for profiling user preferences by a network operator Download PDFInfo
- Publication number
- CN1311956A CN1311956A CN99809089A CN99809089A CN1311956A CN 1311956 A CN1311956 A CN 1311956A CN 99809089 A CN99809089 A CN 99809089A CN 99809089 A CN99809089 A CN 99809089A CN 1311956 A CN1311956 A CN 1311956A
- Authority
- CN
- China
- Prior art keywords
- station
- receiving station
- broadcasting station
- beholder
- data
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/454—Content or additional data filtering, e.g. blocking advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
- H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17309—Transmission or handling of upstream communications
- H04N7/17318—Direct or substantially direct transmission and handling of requests
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Graphics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
An interactive digital television system configured to accumulate information on viewing patterns by tracking viewer transactions and building viewer preferences for customizing program content. Information tracked by individual receiving stations (13) is stored in a set-top box and periodically transmitted to a broadcast station (12). Information tracked by the broadcast station (12) is accumulated and combined with information received from the receiving stations (13). The information is used to build viewer preferences, which in turn are used to filter the content of a program signal before and/or after the signal is transmitted from the broadcast station to the receiving stations in order to direct to particular viewers the programs in which they are most likely interested.
Description
Background of invention
Invention field
The present invention relates to television system, and be particularly related to and be used for collecting about the information of beholder's overview (profile) and use these beholder's overviews to produce the method and apparatus of beholder's preference (preference) overviews.
Description of Related Art
The known technology of interactive TV system allows television set to be provided for the various new equipments of promoting the sale of products and serving to the beholder.Except common video program stream, interactive TV system can videotex and graphic image and the response of writing down the beholder.The feature that interactive television proposed has been held various sale, amusement and education ability, for example allow the user by following processing and television broadcasting program reciprocation, promptly order the products ﹠ services propagated, in game shows with adversary's competition or request specific information about a specific program.
Usually, interactive function is by the set-top box control that is connected with television set.Set-top box receives television broadcasting program and interactive application by the typical broadcast channel such as cable TV (CATV) or direct satellite broadcasting.Interactive application can be used for playing a role by signal in the response broadcasting or the action that the beholder taked.Interactive function shows on television screen, and can comprise that icon and menu make one's options by TV remote controller to allow the user.
When sell goods or service, wish to present advertisement to the beholder of most possible purchase institute's promote products or service.Manufacturer and service supplier formulate their marketing strategy as possible so that many as far as possible to their specific products and the interested beholder's number of service.These strategies also make the uninterested beholder's number of selling products ﹠ services the least possible as possible, because these people relatively, the marketing expenditure is waste basically.These marketing strategies determine according to potential buyer's details or demography data that usually therefore, the information that has as much as possible about buyer's preference is useful.
When sell goods and service, wish the accurate information of acquisition about consumer's television-viewing custom and preference.Various services utilize the ability of Internet radio that information and advertisement are distributed to the user according to individual preference.But these services require each user to provide specialized information to define his or her preference usually.User thereby may command screening send his or her information and advertisement to.Therefore, the user can make at its marketing strategy invalid.And, because some users may feel to provide the required preference information of screening reception information too bothersome,, thereby all marketing of being undertaken by service all can not be realized so they may not use service.
Thereby wish to adopt so a kind of device, it does not need the user to import all information and the screening that do not need the beholder to control available material just can obtain to watch about the user and is accustomed to and the information of preference.Grasp by relevant information being transferred to broadcast service provider, the way to manage of material broadcasting should be the marketing strategy that promotion rather than overslaugh utilize network on the network.
Summary of the invention
The problems referred to above can be by being resolved based on a kind of system and method for the present invention basically, and this system and method is used to create beholder's overall (population) overview and beholder's preference screening sequence (filter).In one embodiment, interactive TV system is used to accumulate the information about the overall watching mode of its user.This system is by tracking affairs (for example, watching program or response prompting) and by collecting this information from beholder's solicited message.In the broadcasting station, online transaction is by the broadcast service provider record.Local matter is by the set-top box recording of receiving station and be stored in the memory of set-top box.Periodically send broadcast service provider immediately to and add in the information of collecting by the data of set-top box accumulation in the broadcasting station.
The information that the broadcast service provider utilization is followed the tracks of in the broadcasting station and be sent to the database of an accumulation of the information creating beholder data of broadcasting station from each set-top box.The word of Shi Yonging " database " refers to any data subject herein, and is not only those data subjects of storing with corresponding to the form of certain database application program.The cumulative data storehouse of broadcasting station comprises that also beholder oneself reveals to the information of broadcast service provider.Beholder's general overview draws according to this database and beholder's preference screening sequence (personalized overview) is produced by broadcast service provider.Beholder's preference screening sequence is sent to set-top box subsequently, the information that set-top box utilizes the screening sequence customization to show to the user.So set-top box and broadcasting station periodically swap data with the cumulative data storehouse of upgrading the broadcasting station and beholder's preference screening sequence of set-top box.
The accompanying drawing summary
By studying following detailed carefully and with reference to the accompanying drawings, above-mentioned purpose of the present invention and advantage will be apparent, wherein:
Fig. 1 is the block diagram of the program distribution of expression from program source to a series of beholders.
Fig. 2 is the schematic diagram that is sent to the signal of receiving station from the broadcasting station.
Fig. 3 is the block diagram of an embodiment of the broadcasting link of expression from a distant station to beholder's TV.
Fig. 4 is the block diagram of set-top box.
Fig. 5 is illustrated in the flow chart that the local data in the set-top box is collected and transmitted.
Fig. 6 is the flow chart that is illustrated in the programme content customization in the receiving station.
Fig. 7 is the flow chart that is illustrated in the data collection in the broadcasting station and creates user's overview and preference.
Although the present invention is easy to have various improvement and alternative form, specific embodiments of the invention illustrate with example in the accompanying drawings, and will be described in greater detail at this.But the drawings and detailed description that should be appreciated that this paper are not that the present invention is restricted to particular forms disclosed, and on the contrary, the present invention has been contained by the scope of the invention of claim definition and all improvement, equivalence and the alternative form within the aim.
Detailed description of the present invention
With reference to figure 1, be depicted as the block diagram that the TV programme of expression from tv programme source to a series of beholders distributed.Each distant station 11 sends programme signal to broadcasting station 12.12 of broadcasting stations send one or more programme signals to one or more receiving stations 13.The TV programme that embodies with programme signal comprises any one in some program categories, such as the program of magnetic tape recording, live broadcast, advertisement etc.
With reference to figure 2, be depicted as from the broadcasting station 12 schematic diagrames that are sent to the signal of receiving station 13.This figure shows compressed audio 42,46, and the packet of compressed video 41,43,45,47 and compression interactive application 44 is transmitted the mode of signal with formation by time division multiplexing.As seen from the figure, this signal comprises the Voice ﹠ Video packet of first segment order 41,42,43 and the Voice ﹠ Video packet of second program 45,46,47.Each packet comprises header message and data message so that can be redeveloped into formative separation signal at monitor 21 to packet.As seen from the figure, the packet of video data 41,43,45,47 packet than voice data 42,46 or interactive application data 44 usually is many, thereby the video data volume that must transmit usually is bigger.
With reference now to Fig. 3,, is depicted as the block diagram of an embodiment of the broadcasting link of expression from a distant station to beholder's TV.As shown in the figure, distant station 11 sends signal to broadcasting station 12, and broadcasting station 12 then sends to receiving station 13 to signal.Distant station 11 comprises program source 14 that produces TV programme and the modulator 15 that TV programme is converted to the signal that is sent to broadcasting station 12.Distant station 11 is not the indispensable part of system, but shows with the typical broadcast program source of expression at the broadcasting station as reference.This Figure illustrates free space transmission, but can consider to use any known devices that program is provided to the broadcasting station through communication satellite.Although the top special TV programme of having described, the present invention considers to beholder's commercials, application program and other programme content, and can be included in the programme content of those types within the scope of the invention.Correspondingly, program source 14 can be the type that is suitable for producing this programme content.
Broadcasting station 12 comprises demodulator 16, and it is the conversion of signals that receives from distant station can be by the signal of processing unit 17 manipulations.Processing unit 17 a plurality of programme signals capable of being combined and multiplexed these signals are to send receiving station 13 to.In one embodiment, several broadcast programs are combined as a signal by time division multiplexing, but this can realize by any one method in the Several Methods, for example, and frequency division multiplex or on segregated channel, transmit.Output signal from broadcasting station 12 also is compressed usually to save broadcast bandwidth.The signal of combination then is converted to transmission signals and is sent to receiving station 13 by modulator 19.Although can consider other broadcast service provider, broadcasting station 12 is usually by the broadcast service provider operation such as CATV service company or direct satellite service business company.And the transmission description of transmitting as the free space through communication satellite is as an example rather than limits the present invention.
Receiving station 13 comprises set-top box 20 and TV 21.Although use term " set-top box " at this, should be understood that this term refers to any processing unit that is used to receive and handle the signal of transmission and processing signals is sent to TV or other monitor.Set-top box can place the container that is physically located at the television set top, it also can certain other position outside TV in (for example, be positioned at the side or the back of TV, or away from TV), perhaps it can combine with TV itself.Set-top box 20 can be used for the signals of demodulation 12 receptions from the broadcasting station, and the composition of separation signal, as different TV programme, and the beholder's preference screening sequence and the interactive application of renewal.If 12 signals that receive comprise beholder's preference screening sequence from the broadcasting station, then set-top box uses new screening sequence to replace previously stored screening sequence.
Should be noted in the discussion above that herein data that " the beholder's preference screening sequence " that use described not merely are used to stop some content of broadcast singal, but also provide foundation for the content of customization broadcast singal.Beholder's preference screening sequence thereby can be considered to personalized beholder's preference overview.Beholder's preference screening sequence can be used by the application program that can stop part broadcast singal or the individual program of part.For example, application program can stop commercial break or part commercial break, as the advertisement jingle.Beholder's preference screening sequence also can be by the application program use that rearranges or add to the content of broadcast singal.An example of this application program is a kind of application program that changes the order that presents channel in electronic program guides.If the beholder is a sportsfan, this application program can present the channel with Basketball Match program before program broadcasts.Except the content that changes shown program, application program also can be carried out certain operation.For example, this application program can according to beholder's overview (as being included in beholder's preference screening sequence) and beholder to the uninterested possibility of Email and selectively refusal send to the Email of set-top box.
Although beholder's preference screening sequence 23 part as set-top box 20 in Fig. 3 illustrates, but this screening sequence can be implemented in some kinds of modes, the software application of for example in set-top box, carrying out, and this screening sequence needs not to be an independent sector of set-top box.(should also be noted that as used herein " transmit filter " not only can represent to send actual software screening sequence but also can represent to send hardware or the employed data of software by set-top box to set-top box, so that carry out screening function in certain embodiments.) set-top box is screened remaining programme content according to employed beholder's preference screening sequence, and the programme signal composition of demonstration or execution screening.The program signal of screening then is sent on the TV 21.TV 21 can be to adopt any suitable television system () TV or video-frequency monitor for example, NTSC or HDTV, perhaps it can be replaced by other device such as video recorder.
Receiving station 13 also can comprise the return path (not shown) that arrives the broadcasting station.This return path allows set-top box to send beholder's data of accumulating to the broadcasting station, to be used to revise user's overview and preference.Return path also can be by the interactive application utilization to provide data or feedback to broadcast service provider.Return path generally includes the modulator-demodulator that is connected with standard phone line in the set-top box.This modulator-demodulator can communicate by a modulator-demodulator in telephone wire and the broadcasting station.In addition, this return path can utilize the part bandwidth (for example in the CATV system) of coaxial cable.
With reference to figure 4, be depicted as the block diagram of set-top box 20.Transmission signals from broadcasting station 12 receives in receiving station 13, and receiving station 13 generally includes the standard television 21 that is equipped with set-top box 20.Before being sent by broadcasting station 12, audio is used usually and is compressed such as a kind of compression algorithm of one of motion picture expert group (MPEG) compression standard.Transmission signals offers set-top box 20 and is input to signal processing unit 30.Signal processing circuit 30 resolves into transmission signals such as the part of the Voice ﹠ Video of each program part and is included in any interactive application in the signal.Processing unit 30 comprises beholder's preference screening sequence 23, these compositions of its screening programme signal.For instance, if programme signal comprises first TV programme, second TV programme and interactive application, then screening sequence 23 can only make first program selected to be further processed and to show.In another beholder's set-top box, screening sequence 23 can be set to not only select first TV programme but also select interactive application.(as mentioned above, beholder's preference screening sequence 23 can be used for stoping, revise, increasing or change the content of broadcast singal, does not only limit to stop program and do not resemble performed in the present embodiment.)
In the embodiment shown in fig. 4, the packets of audio data of selected TV programme is resorted to the compressed audio part of program, and it then is routed to audio decompression unit 31.Audio decompression unit 31 is the audio-frequency unit of decompress(ion) TV programme subsequently.Video packets of data is resorted to the compressed video part of TV programme, and it then is routed to video compression unit 32, and video compression unit 32 is the video section of decompress(ion) program subsequently.The output of Voice ﹠ Video decompress(ion) unit 31,32 is connected with interactive graphics unit 62 with interactive audio unit 61 respectively.Interactive graphics unit 62 is added to the interactive graphics that interactive application produced on the broadcast video, and the video of combination is routed to display unit 39.Interactive audio unit 61 makes up audio frequency and the broadcast audio that interactive application produced, and the audio frequency of combination is provided to display unit 39, and display unit 39 format Voice ﹠ Video signals and generation are used for the output signal of TV.
If interactive application is selected by screening sequence 23, then this application storage is in RAM36 and be performed.Control system 34 can send to interactive audio and graphic element 61,62 to the control signal that application program produces, so that the Voice ﹠ Video of broadcast TV program and interactive audio and video are combined to output to display unit 39 and TV 21.Be contemplated that according to the needs of design, the various parts of set-top box also can be directly interconnected or be merged into a physical location, or plurality of units.(it should be noted that beholder's preference screening sequence may be more suitable for being arranged in control system 34 for increasing or revising the content of broadcast singal rather than the embodiment of prevention specific program.) similarly, according to the needs of design, the function of set-top box can be incorporated in together or between parts distributes.
As mentioned above, except the Voice ﹠ Video of broadcast program part with transmission signals separates, signal processing unit 30 is also beholder's preference screening sequence and Signal Separation.This information is routed to random-access memory (ram) 36.Beholder's preference screening sequence can be by the content of processing unit 30 accesses with the screening programme signal.Screening function also can be carried out in control system 34, and control system 34 is equipped with a microprocessor (not shown) and is connected with RAM36 with read-only memory (ROM) 35 by system bus 33.
Control system 34 can comprise microprocessor, microcontroller, digital signal processor (DSP) or other software instruction processing unit of certain type.RAM36 can comprise static state (for example, SRAM), dynamically (for example, DRAM) easily lose or non-volatile (for example, FLASH) memory cell, they support the function of set-top box as required.When power supply was applied to set-top box, control system 34 was carried out the operating system code that is stored among the ROM35.Operating system code when set-top box applies power supply to carry out continuously with the same way as of the operating system code of typical personal computer (PC), and can make set-top box carry out interactive and other application program, if set-top box so designs, then carry out beholder's preference screening sequence.Set-top box also comprises modulator-demodulator 38, and it provides a return path, and by this return path, beholder's data can send to the broadcasting station.
Control system 34 can comprise safety device (not shown) or the application program that prevents that the unauthorized application program is performed.This safety device preferably includes the device of the voucher (credential) that is used to confirm set-top box institute program receiving and is used to prevent that program from first not pointing out the beholder and receiving the device of just visiting beholder's sensitive personal information under the situation of access authorization.Control system 34 preferably also comprises the remote control (not shown), so that the user is to the input of system.Remote control can be any one known in prior art type, comprises infrared, button or multi-functional type.
In one embodiment, according to the data of watching of accumulating in radio network, user's overview is created by broadcast service provider.These data comprise the relevant information that occurs in the various affairs in the network, and the affairs scope that can comprise is selected to simple program to interactive affairs from request pay-per-view incident again.The exclusive data of the related network affairs that write down can change according to the difference of system.Transaction Information not only can be recorded in receiving station but also can be recorded in the broadcasting station.The obtainable data in broadcasting station (" online " data) are collected in the broadcasting station when carrying out affairs.The unavailable data in broadcasting station (" this locality " data) are collected in receiving station when carrying out affairs.Local data preferably is stored in the non-volatile RAM of set-top box, and it just can not lost when power supply is not enough like this.Local data is accumulated in set-top box, up to till the data of collecting scheduled volume or till a predetermined period of time expiration (for example, month).Local data sends to the broadcasting station subsequently.In certain embodiments, local data can be by the signal external trigger of broadcasting or be sent to separately set-top box to the transmission of broadcasting station.
Receiving station is operatively connected by a transmission medium and broadcasting station.This transmission medium can be considered to include the medium such as coaxial cable and free space (for example, being used for direct satellite transmits).This transmission medium forms a transmission path between broadcasting station and receiving station.The broadcasting station also is connected by a return path with receiving station.This return path generally includes a pair of modulator-demodulator, one at receiving station and another in the broadcasting station, each modulator-demodulator all is connected with standard phone line.Be used to set up return path, also can consider as other device of a part of bandwidth of using transmission path.When the data storage of set-top box was expired, perhaps when predetermined period of time expired, receiving station began to communicate with the broadcasting station, and local data is sent to the broadcasting station.After sending local data, set-top box can stop and the communicating by letter and removed local data memory before the normal collection that restarts local data of broadcasting station.
Accumulate relevant radio network user's whole overall data with the broadcasting station that all user receiving stations connect.Comprise that these data of the local data that receives from receiving station form the cumulative data storehouse of broadcasting station.According to the information in the cumulative data storehouse, broadcast service provider can be determined watching mode, preference and out of Memory, and they form the overview corresponding to dissimilar beholders.The beholder that these beholder's general overview can indicate a specific program also wants to watch second program.Similarly, can to indicate the beholder of a specific program may be to the specific products interested and other products lost interest in for these overviews.For instance, watch based on the beholder of the animated film of pay-per-view may to buy the sports video tape interested in buying the comparison of cartoon video tape.According to the indication of these overviews, broadcast service provider can make specific beholder obtain commodity and service that program that their most probables watch or their most probables are bought.In this mode, broadcast service provider offers the validity that beholder that most probable influences by they increases whole network marketing by screening or advertisement and program.
The programme content screening of program signal can realize by following step, produces beholder's preference screening sequence for each receiving station that is:; This beholder's preference screening sequence is sent to receiving station; Screen the programme signal that receives in receiving station subsequently.The beholder's preference screening sequence that produces for each receiving station is to determine according to the beholder's data of beholder's general overview and this specific receiving station and the relation of this overview.Beholder's preference screening sequence sends to corresponding receiving station subsequently.
The broadcast channel of screening sequence through being used for program signal sends to receiving station, and perhaps they can transmit by the connection (being set up by receiving station or broadcasting station) of modulator-demodulator.If screening sequence is broadcasted, then each screening sequence has an identification code, and it allows corresponding receiving station that it is identified as enforceable screening sequence in this receiving station.Request is broadcast to all receiving stations, and discerns this request and be that its distinctive receiving station is prompted to set up modulator-demodulator with the broadcasting station and is connected, so that receive this screening sequence.Screening sequence also can utilize the conditional access addressability of broadcast system to upgrade.These abilities allow message or screening sequence to be sent to specific beholder or beholder's group.Beholder's preference screening sequence can further upgrade by the connection of modulator-demodulator.If screening sequence sends through the connection of modulator-demodulator, because it can only be by receiving station's reception, so screening sequence needn't have identification code.But identification code can be followed the request at a specific receiving station, is connected to obtain beholder's preference screening sequence so that set up modulator-demodulator with the broadcasting station.
Fig. 5-7 shows the operation of an embodiment of disclosed system.Fig. 5 is the flow chart that is illustrated in the local data collection in the set-top box and sends data to the broadcasting station.In step 101, set-top box determines whether it is a scheduled time of going up the dress local data.In step 102, set-top box determines whether a local matter that must be recorded.If do not have unsettled affairs and be not to go up the time of dress local data to the broadcasting station, then the loop of set-top box between 101 and 102 rotates.This loop forms the wait state of set-top box.
If determine it is to go up the time of dress local data to the broadcasting station, then set-top box is communicated by letter with broadcasting station foundation and is sent 105 local datas.Receiving station is back to its wait state immediately.If define a local matter that must be recorded 102, then set-top box will use this transaction information to upgrade 103 local datas.After local data upgraded, set-top box determined whether 104 local data memories are full.If this memory less than, then set-top box is back to its wait state.If memory is full, then set-top box begins 105 and communicates by letter with the broadcasting station, and local data is sent to the broadcasting station, returns wait state subsequently.
Fig. 6 represents the flow chart of a receiving station's programme content screening among the embodiment.In step 111, receiving station waits for program receiving.When receiving station received a program, it was applied to this program to beholder's preference screening sequence, and definite 112 these programs be by this screening sequence by or be prevented from.If screening sequence stops this program, then receiving station returns wait state 111.If screening sequence is by this program, then whether receiving station's check 113 these program vouchers are authorized to the execution of determining this program.If this program is not authorized to, then can not carries out this program and receiving station and turn back to its wait state 111.(according to the type of program, " execution " can comprise demonstration or other processing of program.) if program is authorized to, then program is verified 114 and whether requires to visit responsive personal information with the execution of determining program.If this program does not require this information of visit, then allow to carry out this program 118.If this program certain claim is visited this information, then the beholder is prompted this information of 115 granted access.If the beholder selects 116 personal information of granted access sensitivity not, then receiving station is back to wait state 111.Program also can be allowed to the user preference with a kind of ways to restrain (not shown) visit beholder.If the beholder authorizes 116 these information of visit, then program is allowed to visit 117 these information.In case allow this information of programming access, then it carries out 118 according to its program category.
Fig. 7 is the data collection of expression broadcasting station and the flow chart of creating user's overview and preference.Step 120-122 forms a loop, and it is actually the wait state of broadcasting station.The broadcasting station at first tests 120 to determine whether the being time of creating user preference.If not, then broadcasting station check 121 is to determine whether having any local data that wait receives from one of receiving station.If local data is waiting for that then the broadcasting station receives 123 these data and uses new local data to upgrade 124 cumulative datas that are stored in the broadcasting station.If local data waiting for, broadcasting station check 122 online transaction then to determine whether that data must be recorded.If this data are arranged, the cumulative data that then is stored in the broadcasting station upgrades 124 by new on line data.If there is not new on line data, then the broadcasting station keeps wait state.
If create the time of user preference, then the broadcasting station proceeds to step 125.In illustrated embodiment, receiving station is prompted 125 and sends to the broadcasting station with the local data with them.When receiving station sent this data, these data received 126 by the broadcasting station, and these data are upgraded 127 cumulative datas that are stored in the broadcasting station immediately.After cumulative data in the broadcasting station had been upgraded by the local data from each receiving station, 128 user's overviews were set up according to cumulative data in the broadcasting station.User's overview is used to create 129 user preference that are used for each receiving station immediately.These user preference are sent out 130 to receiving station, and receiving station uses this preference to customize programme content from institute's program receiving signal of broadcasting station.For the person of ordinary skill of the art, in case understood above-mentioned openly fully, various changes and modifications will become apparent.What should know is that claim has been considered to contain these all changes and improvements.
Claims (27)
1. one kind is used in the method for the interactive TV system with a broadcasting station and a plurality of receiving stations according to beholder's preference customizing programming content, and this method comprises:
Each receiving station in described a plurality of receiving stations follows the tracks of viewing information;
Send described viewing information to described broadcasting station;
Create one or more general overview according to described viewing information;
Produce a plurality of beholder's preference screening sequences, each described beholder's preference screening sequence is corresponding to one of described a plurality of receiving stations;
In described a plurality of beholder's preference screening sequences each is sent to a corresponding receiving station in described a plurality of receiving station;
Screen the programme signal of each receiving station's reception in described a plurality of receiving stations to obtain the programme content of described customization according to described beholder's preference screening sequence.
2. according to the process of claim 1 wherein that described screening step comprises:
Receive described programme signal;
Handle described programme signal so that produce one or more broadcast programs by it, each program in described one or more broadcast programs has a Voucher Code;
Confirm the described Voucher Code of each program in described one or more broadcast program;
Use described beholder's preference screening sequence and screen described one or more broadcast program.
3. according to the method for claim 2, wherein said beholder's preference comprises responsive personal information, and wherein said screening step also comprises: determine whether described broadcast program requires to visit the personal information of described sensitivity; The prompting beholder is to the personal information of the described sensitivity of each described broadcast program granted access of the personal information that requires to visit described sensitivity; The personal information that allows to require the personal information of the described sensitivity of visit and visit described sensitivity by each described broadcast program that described beholder authorizes.
4. according to the method for claim 1, wherein said viewing information comprises the local matter data, and wherein said tracking step be included in described receiving station detect one or more local matters and corresponding to the described local matter data record of described local matter in a plurality of data storage cells, each described data storage cell is corresponding to one of described a plurality of receiving stations.
5. according to the method for claim 4, wherein said viewing information comprises the online transaction data, and wherein said tracking step also be included in described broadcasting station bolt survey one or more online transaction and corresponding to the described online transaction data record of described online transaction in a data memory cell corresponding to described broadcasting station.
6. according to the method for claim 5, wherein said foundation step is included in to be accumulated described viewing information and produces described beholder's preference screening sequence according to described database in the database.
7. according to the method for claim 6, wherein said database also comprises personal data, and wherein said foundation step comprises also by a plurality of beholders and obtain described personal data that each described beholder is relevant with one of described receiving station.
8. according to the method for claim 1, the described beholder's preference of wherein said transmission screening sequence comprises to request signal of described receiving station broadcasting, and the connection of the one or more described receiving stations of described request signal prompt by one or more modulator-demodulators begins and the communicating by letter of described broadcasting station.
9. according to the process of claim 1 wherein that the described beholder's preference of described transmission screening sequence comprises that the connection of described broadcasting station by one or more modulator-demodulators begins and the communicating by letter of described receiving station.
10. according to the method for claim 1, the described beholder's preference of wherein said transmission screening sequence comprises through a broadcast transmission media broadcasts described beholder's preference screening sequence to described receiving station, and wherein corresponding to one of described receiving station of each described beholder's preference screening sequence corresponding beholder's preference screening sequence of identification and store described beholder's preference screening sequence.
11. method according to claim 1, wherein said screening is included in each described receiving station and carries out an application program, described application program has the described beholder's preference screening sequence of visit, and the execution of described application program is decided according to described beholder's preference screening sequence.
12. method that is used for determining user preference by network operator, this method is implemented in the interactive TV networks with a broadcasting station and a plurality of receiving stations, this method comprises: at described broadcasting station record on line data, described on line data is corresponding to a plurality of online transaction;
At described receiving station record local data, described local data is corresponding to a plurality of local matters;
Send described local data to described broadcasting station;
Determine described user preference in described broadcasting station by described on line data and described local data.
13., also comprise the data that send the described user preference of reflection to described receiving station according to the method for claim 12.
14., further comprise the broadcast singal that sends to described receiving station according to described user preference screening from described broadcasting station according to the method for claim 13.
15. according to the method for claim 12, wherein said broadcasting station is connected with a transmission medium with described receiving station, and wherein one or more programme signals send to described receiving station from described broadcasting station through described transmission medium.
16. method according to claim 15, wherein said transmission medium has a bandwidth, wherein said transmission medium comprises the return path that takies a part of described bandwidth, and the described step that wherein sends described local data to described broadcasting station comprises through described return path and sends described local data.
17. method according to claim 12, wherein said broadcasting station is connected with first transmission path with described receiving station, to be used for sending one or more programme signals to described receiving station from described broadcasting station, and wherein each described receiving station is connected with one or more optional transmission paths, to be used for that described local data is sent to described broadcasting station from described receiving station.
18. a system that is used in interactive TV networks customizing programming content comprises: a broadcasting station is used to send one or more programme signals;
Through one or more receiving stations that a transmission medium is connected with described broadcasting station, be used to receive described one or more programme signal;
Wherein said system is used to write down the Transaction Information of described one or more receiving stations, setting up one or more user's overviews according to described Transaction Information, and customizes the described programme content of described programme signal according to described user's overview.
19. according to the system of claim 18, wherein said Transaction Information comprises the local matter data, and wherein said one or more receiving station is used to write down described local matter data.
20. system according to claim 19, wherein said one or more receiving station includes a random access memory, and each receiving station in wherein said one or more receiving station is used for described local matter storage to described random access memory, and periodically sends described local matter data to described broadcasting station.
21. system according to claim 20, also comprise a plurality of modulator-demodulators, in the described modulator-demodulator one is connected with described broadcasting station, each modulator-demodulator that is left in described a plurality of modulator-demodulator is connected with a corresponding receiving station in the described receiving station, the described modulator-demodulator that connects described receiving station is used for setting up telephone communication with the described modulator-demodulator that is connected described broadcasting station, and described receiving station is used for described local data is sent to described broadcasting station through corresponding modulator-demodulator.
22. system according to claim 21, wherein said broadcasting station is used to produce one or more user preference screening sequences and sends described one or more user preference screening sequences through corresponding modulator-demodulator to one of described one or more receiving stations, and one of described one of the described customization according to described user preference screening sequence of wherein said receiving station is by one of the described described one or more programme signals that received of described receiving station.
23. according to the system of claim 18, wherein said Transaction Information comprises that online transaction data and wherein said broadcasting station are used to write down described online transaction data.
24. system according to claim 18, wherein said broadcasting station is used to produce one or more user preference screening sequences and sends described one or more user preference screening sequences to one of described one or more receiving stations, and one of described one of the described customization according to described user preference screening sequence of wherein said receiving station is by one of the described described one or more programme signals that receive of described receiving station.
25. according to the system of claim 24, wherein said programme signal comprises corresponding to the data of described programme content with corresponding to the data of described user's overview.
26. according to the system of claim 24,
Wherein said system also comprises one or more return paths, each described return path is relevant with a corresponding receiving station of described one or more receiving stations, each described return path comprises: the receiving station's modulator-demodulator that is connected with described corresponding receiving station, a telephone wire that is connected with described receiving station modulator-demodulator and a broadcasting station modulator-demodulator that is connected with described broadcasting station, and
Wherein said broadcasting station is used for sending a cue through described transmission medium to described receiving station one of described, wherein said receiving station one of described is used for by responding described cue setting up with described broadcasting station through corresponding return path communicate by letter, and wherein said broadcasting station is used for through described one of the transmission described one or more user overviews of described return path to described receiving station.
27. according to the system of claim 18, wherein said broadcasting station is used for customizing described one or more programme signal according to described one or more user's overviews before sending described one or more programme signal to described one or more receiving stations.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US9872698A | 1998-06-17 | 1998-06-17 | |
| US09/098,726 | 1998-06-17 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1311956A true CN1311956A (en) | 2001-09-05 |
Family
ID=22270636
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN99809089A Pending CN1311956A (en) | 1998-06-17 | 1999-05-06 | Method and apparatus for profiling user preferences by a network operator |
Country Status (7)
| Country | Link |
|---|---|
| EP (1) | EP1086588A1 (en) |
| JP (1) | JP2002518950A (en) |
| CN (1) | CN1311956A (en) |
| AU (1) | AU4071999A (en) |
| BR (1) | BR9911347A (en) |
| CA (1) | CA2334903A1 (en) |
| WO (1) | WO1999066726A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2006050661A1 (en) * | 2004-11-11 | 2006-05-18 | Huawei Technologies Co., Ltd. | Method and system for obtaining viewing information in broadband video system |
| CN108290100A (en) * | 2015-09-25 | 2018-07-17 | 斯普瑞莫有限责任公司 | Filter custom-built system and method |
Families Citing this family (25)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| USRE48056E1 (en) | 1991-12-23 | 2020-06-16 | Blanding Hovenweep, Llc | Ergonomic man-machine interface incorporating adaptive pattern recognition based control system |
| USRE47908E1 (en) | 1991-12-23 | 2020-03-17 | Blanding Hovenweep, Llc | Ergonomic man-machine interface incorporating adaptive pattern recognition based control system |
| US6769128B1 (en) | 1995-06-07 | 2004-07-27 | United Video Properties, Inc. | Electronic television program guide schedule system and method with data feed access |
| ATE235780T1 (en) | 1997-07-21 | 2003-04-15 | Guide E Inc | METHOD FOR NAVIGATING A TELEVISION PROGRAM GUIDE WITH ADVERTISING |
| US6898762B2 (en) | 1998-08-21 | 2005-05-24 | United Video Properties, Inc. | Client-server electronic program guide |
| DE10010907A1 (en) * | 2000-03-06 | 2001-10-18 | Artemedia Ag | Selective shipment |
| WO2001076248A2 (en) | 2000-03-31 | 2001-10-11 | United Video Properties, Inc. | Systems and methods for improved audience measuring |
| EP1286541B1 (en) * | 2000-04-14 | 2012-05-02 | Nippon Telegraph And Telephone Corporation | Method, system, and apparatus for acquiring information concerning broadcast information |
| US7712123B2 (en) | 2000-04-14 | 2010-05-04 | Nippon Telegraph And Telephone Corporation | Method, system, and apparatus for acquiring information concerning broadcast information |
| DE10050536C1 (en) * | 2000-10-11 | 2002-08-14 | Thomson Brandt Gmbh | Customizable radio |
| DE60045349D1 (en) | 2000-10-18 | 2011-01-20 | Opentv Corp | PUSHWERBEMODELL WITH SEVERAL DIGITAL FLOWERS |
| JP2002171456A (en) * | 2000-12-01 | 2002-06-14 | Matsushita Electric Ind Co Ltd | Receiver and transmitter |
| DE10063395B4 (en) * | 2000-12-19 | 2004-04-08 | Ciburski, Guido | Procedure for switching TV signal sources for cable head-end stations |
| US7305697B2 (en) | 2001-02-02 | 2007-12-04 | Opentv, Inc. | Service gateway for interactive television |
| AU2002242036B2 (en) | 2001-02-02 | 2008-01-24 | Opentv, Inc. | Service platform suite management system |
| US20020143901A1 (en) * | 2001-04-03 | 2002-10-03 | Gtech Rhode Island Corporation | Interactive media response processing system |
| US20020186867A1 (en) * | 2001-06-11 | 2002-12-12 | Philips Electronics North America Corp. | Filtering of recommendations employing personal characteristics of users |
| US20040210947A1 (en) | 2003-04-15 | 2004-10-21 | Shusman Chad W. | Method and apparatus for interactive video on demand |
| US20030196206A1 (en) | 2002-04-15 | 2003-10-16 | Shusman Chad W. | Method and apparatus for internet-based interactive programming |
| WO2007004160A1 (en) * | 2005-06-30 | 2007-01-11 | Koninklijke Philips Electronics, N.V. | Method and system for providing a query/feedback mechanism in an interactive mhp or ocap broadcast system |
| US7801888B2 (en) | 2007-03-09 | 2010-09-21 | Microsoft Corporation | Media content search results ranked by popularity |
| CN101662648B (en) * | 2008-08-29 | 2013-06-19 | 松下电器产业株式会社 | Method and system for collecting user audience rating information as well as user terminal |
| CN102143400B (en) * | 2010-08-04 | 2013-04-17 | 华为终端有限公司 | Set top box (STB) and processing method for watching program |
| WO2013036944A1 (en) * | 2011-09-09 | 2013-03-14 | Backchannelmedia, Inc. | Systems and methods for consumer control over interactive television exposure |
| US10091549B1 (en) | 2017-03-30 | 2018-10-02 | Rovi Guides, Inc. | Methods and systems for recommending media assets based on the geographic location at which the media assets are frequently consumed |
Family Cites Families (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US5003384A (en) * | 1988-04-01 | 1991-03-26 | Scientific Atlanta, Inc. | Set-top interface transactions in an impulse pay per view television system |
| US5155591A (en) * | 1989-10-23 | 1992-10-13 | General Instrument Corporation | Method and apparatus for providing demographically targeted television commercials |
| DE69435068T2 (en) * | 1993-12-02 | 2008-08-14 | Sedna Patent Services, Llc | Apparatus and method for request video programs |
| US5515098A (en) * | 1994-09-08 | 1996-05-07 | Carles; John B. | System and method for selectively distributing commercial messages over a communications network |
| JP4079462B2 (en) * | 1996-01-10 | 2008-04-23 | ソニー株式会社 | Program selection support device, program selection support method, broadcast reception device, broadcast reception method, broadcast transmission device, broadcast transmission method, broadcast transmission / reception device, and broadcast transmission / reception method |
| AU6175198A (en) * | 1997-02-21 | 1998-09-09 | Frederick S.M. Herz | Broadcast data distribution system with asymmetric uplink/downlink bandwidths |
-
1999
- 1999-05-06 JP JP2000555437A patent/JP2002518950A/en not_active Withdrawn
- 1999-05-06 EP EP99924150A patent/EP1086588A1/en not_active Withdrawn
- 1999-05-06 WO PCT/US1999/010070 patent/WO1999066726A1/en not_active Application Discontinuation
- 1999-05-06 BR BR9911347-3A patent/BR9911347A/en not_active IP Right Cessation
- 1999-05-06 AU AU40719/99A patent/AU4071999A/en not_active Abandoned
- 1999-05-06 CN CN99809089A patent/CN1311956A/en active Pending
- 1999-05-06 CA CA002334903A patent/CA2334903A1/en not_active Abandoned
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2006050661A1 (en) * | 2004-11-11 | 2006-05-18 | Huawei Technologies Co., Ltd. | Method and system for obtaining viewing information in broadband video system |
| CN108290100A (en) * | 2015-09-25 | 2018-07-17 | 斯普瑞莫有限责任公司 | Filter custom-built system and method |
Also Published As
| Publication number | Publication date |
|---|---|
| AU4071999A (en) | 2000-01-05 |
| JP2002518950A (en) | 2002-06-25 |
| CA2334903A1 (en) | 1999-12-23 |
| EP1086588A1 (en) | 2001-03-28 |
| BR9911347A (en) | 2001-03-13 |
| WO1999066726A1 (en) | 1999-12-23 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN1311956A (en) | Method and apparatus for profiling user preferences by a network operator | |
| US7900229B2 (en) | Convergence of interactive television and wireless technologies | |
| AU2002312513B2 (en) | Interactive television virtual shopping cart | |
| US20180367867A1 (en) | System and method for metadata-linked advertisements | |
| US7263714B2 (en) | Providing content interruptions | |
| CA2353646C (en) | Subscriber characterization and advertisement monitoring system | |
| US20080060000A1 (en) | Personalized advertising in mobile television | |
| US20030079226A1 (en) | Video segment targeting using remotely issued instructions and localized state and behavior information | |
| US20070180461A1 (en) | Multiplexed Telecommunication and Commerce Exchange Multimedia Tool | |
| AU2002312513A1 (en) | Interactive television virtual shopping cart | |
| US20010021916A1 (en) | Method of advertising and selling articles and services using digital TV receiver and internet | |
| JP2001526855A (en) | Transmission and reception of television programs and other data | |
| JP2000358255A (en) | Interactive television broadcasting system | |
| US20030040965A1 (en) | Method and device for rendering a content item | |
| US7814523B2 (en) | Apparatus and method for television viewer interest expression in advertiser goods and services | |
| US20140101692A1 (en) | Interactive video system | |
| US20120240158A1 (en) | Delivering Personalized Media Items to Multiple Users of Interactive Television by Using Scrolling Tickers | |
| JP2003209822A (en) | Pay tv program service method and service system | |
| US20040111754A1 (en) | System and method for delivering media content | |
| EP1161834A1 (en) | System and method for distributing promotional messages over a communications network | |
| KR100600568B1 (en) | Method and system for gathering and processing protocol for digital broadcasting system | |
| JP2004032519A (en) | Information distribution system and information recording card | |
| JP2002024691A (en) | Advertisement information broadcasting method, storing method for data belonging to advertisement, and receiver and transmitter for advertisement information broadcast | |
| JP2001256404A (en) | Device, system and method for distribution | |
| SA05250457A (en) | System and method for television and radio advertising |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |