CN1270475A - TV-based interactive supermedia information service method and its system - Google Patents
TV-based interactive supermedia information service method and its system Download PDFInfo
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Abstract
A TV-based interactive supermedia information service method and system is disclosed. The interactive supermedia information related to program and the TV signals are real-time broadcast at same time. Under the user control, the device attached to user receiver can display interactive prompt information. According to supermedia link information, the further information and service can be obtained over Internet. The quick requiry and automatic selection of TV programs can be realized according to program class codes. It can also be used for TV market, TV investigation, TV advertisement and TV auction.
Description
The present invention relates to a kind of make method and system thereof wireless or that cable TV combines with the affluent resources of internet, this method and system thereof can provide multiple novel interactive hypermedia information service.
The developing rapidly and popularize of internet makes people's interactive mode, personalized the mode of obtaining information service become possibility, and as the information media that has the greatest impact at present---TV is because its intrinsic information One-to-All Broadcast mode can't provide interactive and personalized information service.In addition, existing TV adopts analog form transmission information, thereby can't to resemble with the internet be the hypermedia organize models that realizes the digital network of representative between the network internal information.
In order to adapt to the megatrend of digitlization, informationization, networking, TV network is carrying out digital bidirectional transformation and interconnected with the internet energetically, and this is the general trend of future development.The technical characterictic of digital interactive television system of new generation introduced in magazine " the electronic product world " the 12nd phase " design of an interactive digital set-top box " literary composition of publishing in December, 1999.The digital interactive television system of a new generation requires user's television receiver to have stronger processing computing function, bi-directional network interface with broadband, receiving digital television and simulated television can obtain interactive hypermedia information service by the broadband access internet simultaneously.Its interactive hypermedia characteristic is to be based upon on the basis of the digitized representations of information and transmission, in order to carry out the transition to Digital Television from simulated television reposefully, the digital interactive television receiver of a new generation has kept the function of reception simulated television, but also only limits to this.The problem of said system is, analog signal is represented can't provide interactive hypermedia service with information transmitted in this system, existing abundant analog television program resource can't be fully utilized, can not carry out interactive hypermedia information service, the simulated television receiver can't receive the interactive hypermedia information on services of digital form, and the analog television program resource can't be set up hypermedia link to form unified hypermedia information network with the resource of internet.In addition, it is the digitlization of the broadband and ustomer premises access equipment of digital bidirectional network that this system enters practical precondition, and it need to implement huge investment, and will just can give full play to benefit through program and the user's accumulation of long duration.
In addition, under the situation that the very universal and alternative television programming source of cable TV network more and more enriches, existing television system but can't support spectators to meet the TV programme of user's taste and realize that automatically program switches from retrieval during broadcasting TV programme apace by certain ustomer premises access equipment.
The objective of the invention is, the problem that exists at above-mentioned service system proposes a kind of method and system that interactive hypermedia information service can be provided based on existing television system.This method and system is to carry out the least possible cost that transform as to existing television system, just can make full use of abundant TV programme and the bandwidth resources of existing analog electrical view, make it to realize hypermedia link, form unified Hypermedia Information System with internet resource.
Another object of the present invention is the user to be retrieved in the TV programme resource of enriching fast meet the TV programme of oneself watching requirement.
Thinking of the present invention is, existing television broadcasting system broadcast end and receiving terminal increases function, make receiver can receive the hypermedia link information of the program prompt information relevant, sensing internet resource in real time and be convenient to the programme labeling information of user search with TV programme.Receiver is according to user's wish and operation display reminding information, obtain further programme information on the internet by hypermedia link, perhaps according to the user preferences retrieval of knowing at the programme labeling information of broadcasting each road TV programme and with feedback user as a result or finish automatically and choose.Wherein information is the literal relevant with TV programme and interior perhaps process thereof or figure, image information, and these information are transferred to user side in real time with analog television program, under user's control, may be displayed on the regional area of tv programme picture.Hypermedia link information is to point to the address information of internet resource, and the user can obtain the further information relevant with current programme content or its process by this address from the internet, perhaps obtain further service.The program classification coded message is meant the coded message that form is by appointment simply described program.User side can be from retrieving the program that meets own interest by the program classification coded message during broadcasting TV programme.
Concrete scheme of the present invention is, in the broadcast process of TV, import and institute's broadcast items and process or the relevant interactive information of content in real time, hypermedia link information and program classification coded message (being called for short interactive hypermedia information), be modulated to it on additional physical signalling or be multiplexed among the employed channel of programme signal, the audient is when program receiving, its receiver attachment device is demodulation additional signal or demultiplexing program signal in real time, obtain interactive hypermedia information, and according to audient's operation display reminding information, perhaps by communication channel and the hypermedia link information pointed interactive information service supplier real time communication of its attachment device by having up link, by its online treatment facility by the agreement COS handle, for the audient or the agreement object corresponding information service is provided.
In method of the present invention and system thereof, the receiver attachment device demodulates the program classification coded message from additional channel, perhaps receive by frequency sweep, periodically scan the multi-channel TV signals that TV signal input cable intermediate frequency divides, therefrom demultiplexing goes out the program classification coded message of every road TV signal, and these information form by appointment is kept in the memory of receiver attachment device, the receiver attachment device is when the submit queries request, in each road televison program sorting encoded recording from be kept at memory, the TV programme that retrieval user needs feeds back to the user, perhaps automatically switch to the television channel that meets search condition, said process is finished the quick retrieval of TV programme and is chosen automatically.
In the method for the invention and system, interactive hypermedia information comprises interactive information, hypermedia link information and program classification coded message, wherein interactive information is the programme content brief introduction, the actions menu option, hypermedia link prompting etc., hypermedia link information is the internet resource address information of determining according to internet URL(uniform resource locator) (URL) form, and the program classification coded message is a program category, the program place of production, program length, the program progress, recommendation grade, programm name, act the leading role name, the programme information of Gong the user search that the programme content keyword is formed
In method of the present invention and system thereof, do not need the method for additional physical channel to be, be inserted in during the TV signal field flyback to the interactive hypermedia information synchronization of digital signal form, the data insertion is identical with the mode that extracting mode inserts and extracts with existing teletext data.
The present invention utilizes one or the interactive hypermedia information of reserving in " Chinese teletext broadcasting standard " (GB/T 14219-93) among stand-by X28, X29, X30, the X31 of several data lines transmission digital signals descriptions.Like this, the teletext program business can be runed as usual.
Method of the present invention and system thereof, the operation signal that interactive hypermedia information in television receiver attachment device received television signal and user send is handled and television receiver is controlled by it, and carries out real time communication with the internet.The user sends the signal of display reminding information by receiver attachment device input interface, this device is by calling character library or the image library that presets, convert information to the dot matrix digit image, generate the analog rgb signal through digital-to-analogue conversion again, select under the signal controlling at the video switch that television line field sync signal, clock-inside and information shows signal are determined jointly, carry out signal by the video switcher in the attachment device and switch, form the television image signal that has interactive information.Like this, interactive information and other feedback information can be presented in the television image in the mode that insert the part.The receiver attachment device is observed internet ICP/IP protocol standard, communicate by letter with the Internet resources of hypermedia link information description by ICP/IP protocol, when the user sends linking request by input interface to hypermedia link prompting, attachment device is submitted user's request by up channel to Internet resources, and notifies the user with the feedback prompting of Internet resources in the mode of agreement.
Method of the present invention and system thereof are fit to broadcast the TV shopping program based on the interactive hypermedia of TV.The audient obtains the information of commodity or service in real time by program, when thinking that information fully should be made the purchase response, select corresponding hypermedia link by user interface, import corresponding commodity and/or user profile in case of necessity, attachment device encapsulates according to internet respective protocol data packet format immediately, and mail to the sending station of hypermedia link information points or commodity, service provider by communication channel with up link, strike a bargain by the ecommerce rule process by its receiving and processing equipment.
Method of the present invention and system thereof are fit to broadcast the interactive hypermedia social investigation program based on TV, or the interactive hypermedia novel advertisement program that adopts the social investigation form and have caidiao opera to look into form, have the real-time statistic function.The audient obtains the information of propagation in real time by program, when being excited participation enthusiasm and responding decision by the interactivity of program, select corresponding hypermedia link by user interface, corresponding option and/or the user profile investigated of input in case of necessity, attachment device encapsulates this information according to internet respective protocol data packet format immediately, and the sending station or the investigator of mailing to the hypermedia link information points by communication channel with up link, carry out statistical disposition by its receiving and processing equipment by the investigation statistics rule, generate the investigation result file after statistics finishes.
Method of the present invention and system thereof are fit to broadcast the interactive hypermedia auction program based on TV.The audient obtains the commodity of auction or the information and the real-time auction scene thereof of service in real time by program, when thinking that information fully gets involved with needs, select corresponding hypermedia link by user interface, import corresponding auction information and/or user profile, attachment device promptly encapsulates this information according to internet respective protocol data packet format, and mail to the online treatment facility of auction of hypermedia link information points by communication channel with up link, result feeds back to TV station in real time by internet or dedicated channel, by its new auction progress information more in interactive hypermedia information, auction Shi Ze is according to the on-the-spot auction process of presiding over of the result of online treatment facility, sign and issue the clearing order of accepting payment when dropping hammer, finish auction process.
Below in conjunction with implementing drawings and Examples the present invention is described in more detail.
Fig. 1 is the logic composition diagram of method of the present invention and system thereof.
Fig. 2 is the basic composition of interactive hypermedia broadcast system.
Fig. 3 is interactive hypermedia information service attachment device function composition frame chart
Fig. 4 is interactive hypermedia receiver additional device information handling process.
Fig. 5 is that the video in the receiver attachment device embeds flow graph.
Fig. 6 is user's television interfaces
Method of the present invention and system thereof comprise following main link: the TV originator, promptly be TV station generally speaking, be responsible for editor, produce interactive information, hypermedia link information and program classification coded message, and itself and anolog TV signals are synchronously broadcasted away in real time.Route of transmission in the middle of the TV signal refers to the delivering path of the process of TV signal before arriving user side receiver attachment device.In the present embodiment, this link does not need the interactive hypermedia TV signal of transmission is carried out any additional treatments with respect to normal tv signal.The receiver attachment device is responsible for extracting interactive hypermedia information from TV signal, and converting thereof into can video image displayed or be kept in the memory of attachment device.Attachment device under user control, the video image that the interactive information of show or hide generates on the program picture of television receiver; When the user sent the link indication, attachment device sent service request and receives its service to website corresponding on the internet according to the hypermedia link address of user's appointment; When the user sends the retrieval signal of TV program, attachment device prompting user imports search condition, and retrieve the TV programme that satisfies user's needs in each the road televison program sorting coded message from be kept at its memory, point out the user or finish automatic program with suitable form feedback and switch.Hypermedia informant, be the hypermedia link information points can provide the further information relevant and the Internet resources of service for the user on the internet with TV programme.The common simulation television receiver is the display device of TV programme.The overall logic relation of the method for the invention and system thereof as shown in Figure 1.
Each link function is described in detail and specific implementation
1) TV station
The present invention relates to the generation system of the interactive hypermedia TV signal of TV station's broadcast.This interactive mode hypermedia TV signal generation system is responsible for editor, is produced interactive information, hypermedia link information and program classification coded message in described method of the present invention and system thereof.These information are synchronously broadcasted away itself and anolog TV signals in real time by TV station again.In the present embodiment the interactive information after the digital coding, hypermedia link information and program classification coded message are inserted in the field flyback of composite video signal, utilize delegation or a few row reserved in stand-by X28～X31 data line in existing " Chinese teletext broadcasting standard " (GB/T 1421-93) to transmit.The real-time synchronous transmission of digital signal and anolog TV signals also can be used additional communication channel.As the digital broadcast path of the broadcasting of wireless narrow-band digital, cable television network etc., these methods all have ready-made technical products to use.Present embodiment is considered the interactive hypermedia information of digital signal and content of TV program uniformity, the integrality logically of anolog TV signals, their time division multiplexinges in same simulation band transmissions, so also are convenient to interactive hypermedia composite video signal program and are preserved reproduction with storage mediums such as existing video tapes.
The interactive hypermedia TV signal generation system of TV station comprises following part: broadcast main control computer, interactive hypermedia information editing's manufacturing system, data line generator, composite video signal source.Its logic component relationship can be referring to Fig. 2.
Interactive hypermedia information editing manufacturing system is to operate in to broadcast the software that moves on the main control computer.The television program designing personnel are by its editor, making, interactive information, hypermedia link information and programme labeling information (being called for short interactive hypermedia information) that preservation is relevant with TV programme, and this information is kept in the external memory or internal memory that broadcasts main control computer (have about interactive hypermedia transmission of Information agreement back and elaborate) according to the form of interactive hypermedia transmission of Information agreement regulation with the form of data file.Because the process and the content of interactive hypermedia information and TV programme are closely related, therefore along with the program in composite video signal source and the variation of interior perhaps process thereof, the interactive hypermedia information that corresponding needs insert synchronously also will and then change.
Present embodiment adopts following way to come synchronizing interactive hypermedia information and the TV programme of broadcasting: the corresponding interactive hypermedia information of the TV programme of definition composite video signal source output takes place as time goes by is changed to " handover event "." handover event " can be by the continuing of different programs, or by in the same program since the renewal of the interactive hypermedia information that the development of content change or process causes cause.Therefore, all " handover events " have been divided into a plurality of time intervals with time shaft, in each time interval, have only a cover interactive hypermedia information " effectively " (promptly with TV programme synchronized broadcasting).Present embodiment according to they time sequencings of " effectively ", is preserved the interactive hypermedia information of many covers to be broadcast with linked list data structure." handover event " signal that provides whenever the composite video signal source broadcasts main control computer and takes out corresponding interactive hypermedia information from linked list head, sends it to the data line generator, and gauge outfit is deleted.This scheme can realize increase, deletion and renewal operation to the interactive hypermedia information of TV programme correspondence at an easy rate by inserting, deleting the node in the chained list.This scheme needs to solve the problem that " handover event " control signal produces.In the present embodiment, provide automatically when this signal is continued by station synchronization, perhaps as required artificially or by Automatic Program provide.
Broadcasting main control computer is the control centre of interactive hypermedia TV signal generation system, it is except the interactive hypermedia information editing of responsible operation makes software, also be responsible for preservation, maintenance interaction formula hypermedia information chained list, when receiving program progress information (i.e. " handover event " signal), provide corresponding interactive hypermedia information to the data line generator.In addition, when broadcasting the interactive hypermedia TV programme of on-the-spot broadcasting type, broadcast main control computer and also will its processing through program agreement be generated live interactive hypermedia information by internet lastest imformation of process perhaps in the received television program from the webserver.The information processing capacity that broadcasts main control computer is bigger, and the requirement of real-time should be used the computer than higher gears than higher, can be the work station on top-grade computer or the network system.
The composite video signal source is the analog television program signal source, and this program can derive from video tape, shooting program of TV station's routine etc.Program progress information promptly aforesaid " handover event " signal.This signal can be provided by the continuing of different programs in composite video signal source, can provide artificially, also can provide by program control in broadcasting main control computer as required.
The data line generator receives the interactive hypermedia data that main control computer sends, format specification according to interactive hypermedia information transmission protocol, interactive hypermedia data is inserted in the anolog TV signals field flyback data designated row, forms the TV signal that has interactive hypermedia information.Present embodiment adopts the data line generator of existing teletext system to realize function, interactive hypermedia information on services is inserted in the X28～X31 of " Chinese teletext broadcasting standard " (GB/T 1421-93) the middle prescribed form delegation or a few row in capable.
When making user side receiver attachment device frequency sweep to this road TV, can get access to the classified information of this road TV programme as quickly as possible, TV station also needs timing cycle ground to broadcast in real time at sorting code number information and the analog television program of broadcasting TV programme.The format and content of this sorting code number information can be introduced in the interactive hypermedia transport protocol of back in detail.In the present embodiment, TV station will be inserted in the interactive hypermedia information in the sorting code number information of broadcasting TV programme every 1 second.According to the regulation of the interactive hypermedia transport protocol of aftermentioned, the program classification coded message of every road TV generally is no more than 150 bytes, uses the X28-X31 data line to transmit the data that every row can transmit 40 bytes.Present embodiment only uses less than 5 data lines and just program classification coded message encapsulation can be sent, and each second can with data line have 25 * 4=100 capable.Therefore, the program classification coded message to the bandwidth usage of interactive hypermedia information less than 5/100=5%.And hypothesis user side receiver attachment device can receive the wired TV programme of 100 covers, only need just can scan a TV signal in 100 seconds and import all TV programme in the cable, and its real-time is quite high.
2) TV signal intermediate conveyor approach
Method of the present invention and system thereof do not need to change existing television transmission system, and existing television signal transmission system only needs that interactive hypermedia TV signal is used as the common TV signal transmission that has graph text information and gets final product.
3) receiver attachment device
The receiver attachment device is the equipment that the audient directly faces.For compatible mutually with the common simulation television receiver of existing enormous amount, present embodiment has been finished all relevant interactive hypermedia information processings in attachment device and relevant user imports processing.Therefore, present embodiment does not need existing ordinary television receiver is made any change.This attachment device needs to realize following function:
1. receive the TV signal that has interactive hypermedia information;
2. isolate the number of describing interactive hypermedia information from the TV signal that has interactive hypermedia information
Word signal and full television analog signals therewith;
3. according to the regulation of interactive hypermedia transport protocol, digital signal is converted to interactive hypermedia letter
Breath;
4. receive the control signal of audient, make corresponding feedback or control by the user interface section input
System;
5. be controlled in the tv programme picture the interactive information of show or hide according to the audient;
6. according to audient's control, support with the internet website that the hypermedia link address of user's selection is pointed
Internet access interface or devices communicating are passed through according to the regulation of ICP/IP protocol in the source, and the website is supported
The feedback prompting user in source.
7. receive the request of user search TV programme, and according to the search condition of user input, from being kept at
Retrieve the TV Festival that meets user's needs in the middle of each road televison program sorting coded message in the memory
Order feedback user or finish automatic switchover.
For realizing above-mentioned functions, the receiver attachment device of method of the present invention and system thereof is become by following 4 groups of subsystems: control subsystem, network interface subsystem, user interface subsystem and television set interface subsystem.The function composition frame chart of system is referring to accompanying drawing 3.Accompanying drawing 4 is the information processing flow graph of receiver attachment device.
Wherein control subsystem is made up of CPU, ROM, RAM, is responsible for the initialization and the co-ordination of each subsystem of control.Software program and the data such as bootstrapping code, basic operating system program and basic Chinese characters character library that have comprised attachment system among the ROM.When system start-up, should boot code and operating system program etc. of CPU read in relevant position among the RAM, and the operating system that brings into operation.The CPU of present embodiment adopts 32 PowerPC 401 processors, and operating system adopts Windows CE.The extraction of the interactive hypermedia transport protocol that attachment device is followed in the present embodiment, the driver of user interface facilities, the driver of Network Interface Unit, interactive hypermedia signal and video insert, with the software functions such as TCP/IP procotol of the interconnected necessity in internet all by the control subsystem scheduled for executing.
User/expansion interface subsystem responsible receives user input signal and the treatment system expansion is imported/gone out.Present embodiment adopts Infrared remote controller as user input device, can adopt the infrared remote control keyboard when needing, and adds smart card device etc.The control range of Infrared remote controller is 3～8 meters at radius, receives in the scope of effective azimuth 30 degree.At least comprise following key position on the Infrared remote controller: ten key, a～z letter key, two digits input selections/focus switch key, display mode switch key, up and down directionkeys, link key, query key, determine buttons such as key, cancel key, each button is represented with unique signable digital coding.The using method of each button is:
1. ten key: be used for input digit, when carrying out the channel selection operation as the direct input of channel.
2. a～z letter key: being used for complex query information, user profile, the program of input character form participates in
Information etc.
3. two digits input options button/focus is switched: be used for the channel selection operation under the normal displaying mode, work as usefulness
The family is supressed after the two digits enter key, and system receives with final two digits as ten of selected channel
A position and a position, it is the same that the two digits on the effect of this key and the common TV remote controller is imported options button;
Under the interactive hypermedia display mode information, this key be used for the user control focus " menu bar " with
Switch (television interfaces as shown in Figure 6) between " introducing the hurdle ".
4. display mode switch key: be used for switching normal displaying mode and interactive hypermedia information and show two kinds
Pattern, under the normal displaying mode, receiver only shows the tv programme picture of normal play, system is not
Accept the hypermedia link request; Under the interactive hypermedia display mode information, the receiver demonstration has friendship
The tv programme picture of mutual formula information picture, this moment, the receiver attachment device was accepted hypermedia link
Request.
5. directionkeys up and down: under the normal displaying mode, go up, left button selects as channel "+", press
Then selected channel increases progressively gear shift once next time, does not put if press for a long time, then connects automatically every 2 seconds
Continuous channel increases progressively gear shift once; Following, right button is selected as channel "-", whenever presses selected frequency next time
The road successively decreases gear shift once, does not put the then automatic successive channel gear shift of successively decreasing every 2 seconds if press for a long time
Once.Under the interactive hypermedia display mode, up and down bond close " the two digits input selects/
The focus switch key " be used for realizing that menu item is selected or hypermedia link is selected.When " two digits input
Selection/focus switch key " when user focus was switched to " menu bar ", key was used for choosing up and down
The individual event of triming vegetables for cooking.Key is used for choice menus item in menu at the corresponding levels up and down, and left button returns previous menu,
Right button enters the next stage menu (if by next stage menu) of this menu item correspondence.When " two
Bit digital input selection/focus switch key " when user focus is switched to " content bar ", last bottom left
Right button is used to select hypermedia link.The information that has on the content bar has embedded the hypermedia link letter
Breath, these promptings are defined as the hypermedia link prompting.Key is exactly in " content bar " lining institute up and down
The mobile subscriber controls focus in the hypermedia link prompting that has.
6. link key: under interactive hypermedia link display mode information, the user presses the link key promptly to working as
Obtain the hypermedia that the user controls focus in the hypermedia link of preceding menu item correspondence or " content bar "
Linking request is sent in the link prompting.
7. query key: when the user pressed this key, attachment device showed the user inquiring interface of presetting, and the user exists
Input inquiry condition wherein.
8. determine key: be used for determining the service of sending, linking request or query requests.
9. cancel key: service, linking request or query requests are sent in cancellation.
User in the receiver attachment device of present embodiment/expansion subsystem adopts infrared interface to receive user's input, and this interface comprises parts such as infrared filter, infrared electro reception, preposition amplification, amplitude limit amplification, bandpass filtering, detection, decoding control.
Network interface subsystem is responsible for providing the Internet traffic interface by user's internet access device or interface to the receiver attachment device.Network interface subsystem can be used corresponding in the market available combination thereof according to the internet access device or the interface of the actual use of audient.Adopt Windows CE operating system in the receiver attachment device, so it can well support multiple internet access technologies such as PPP, Cable Modem, xDSL, WAP.
Before introducing the television interface subsystem, introduce user's television interfaces of present embodiment earlier.Appreciable television image is as shown in Figure 6 from the television receiver for the user.Two fixed area have been had more on the tv programme picture, " menu bar " and " introducing the hurdle ".Wherein " menu bar " mainly is responsible for the interactive information of show levels menu structure.The interactive information of TV programme main contents or related background information is introduced in main responsible demonstration " to introduce the hurdle ".Can embed hypermedia link information (embedded mode is clearly stipulated) in the interactive information in the presentation level protocol of interactive hypermedia transport protocol.The show or hide of interactive information is pressed " display mode switch key " control by the user in " menu bar " and " introducing the hurdle ".When interactive information was hidden, the television receiver picture displayed was just the same with the television image of normal analog television program.TV programme query interface and Query Result all show in " introducing the hurdle ".
The television interface subsystem responsible receives interactive hypermedia TV signal from television antenna or cable television, the TV programme signal of also being responsible for show or hide interactive information outputs to the AV video port of television receiver, in addition also by a special tuner and data separation circuit to each road TV signal of transmitting in TV signal cable frequency sweep periodically, extract the program classification coding of each road TV programme and under the control of control subsystem, it be kept among the RAM.Particularly, the television interface subsystem comprises the following course of work: use tuner and channel selector that the radio television signal that the user need watch is converted to baseband signal; Use teletext decoding chip or functionally similar chip to extract interactive hypermedia message digit signal then from base-band television signal field flyback data designated row, this digital signal is discerned and is handled according to the regulation of interactive hypermedia transport protocol through control subsystem; When the receiver attachment device is in interactive hypermedia display mode information, control subsystem becomes interactive information into the digital dot array image by calling the character library and the image library that preset, this digital dot array image converts the analog rgb signal to through D/A, the input video merge module; In the video merge module, realize the part insertion (video module referring to accompanying drawing 5) of information in television image; At last with the show or hide that generates the TV signal of interactive hypermedia link information output to the AV port of ordinary television receiver.Other has the flow process of one tunnel concurrent working: special tuner and data separation circuit periodically scan each the road TV signal in the TV signal cable, extract the coding of the program classification in the interactive hypermedia information in them, and these coded datas form by appointment is kept among the RAM of control subsystem.
Being input as former TV signal, display position control signal and inserting the content rgb signal of video merge module.Former TV signal is divided into vision signal and audio signal two-way through frequency separation, and vision signal is sent into video and embedded handover module, and audio signal is then directly sent into next stage, therefrom isolates row, the field sync signal of former TV signal in addition.The display position control signal is produced by control subsystem, it is used to refer to the position that obviously shows in information place line position and the row, this is because there is line-by-line inversion control in some standard TV programme, mention in aforesaid TV programme interface, the insertion content in the present embodiment is presented at fixed area.Insert the content rgb signal when switching controls display reminding information, send into video encoder, generate the video clips that meets the pal mode standard, and substitute in the former TV signal should the time period signal.In the newly-generated vision signal that at last former television audio signals is added to.
By interconnects, each subsystem is coordinated control (as Fig. 3) by control subsystem between above-mentioned 4 subsystems.
Method of the present invention and system thereof adopt with the similar layered protocol model of ISO/OSI Protocol REference Model and design interactive hypermedia transmission of Information agreement.Application layer data promptly is interactive information, hypermedia link information and the program classification coded message that will transmit.
Presentation level protocol adopts "～" to shift character, to reach the purpose in the television station broadcast interactive information of expression and hypermedia link information in the serial data of user side receiving equipment.Shift character "～" in the following table explanation present embodiment and how to represent that interactive information and hypermedia connect information.
Wherein "～L ", "～S " and the "～E " use that combines, they are used for describing hypermedia link address information and corresponding hypermedia link prompting.Their usage and to describe the method for hypertext link on the internet among the hypertext descriptive language HTML similar.In the hypermedia link of describing such as "～Lhttp: //www.tsinghua.edu.cn～S Tsing-Hua University～E " and the html language "＜A href=http: //www.tsinghua.edu.cn〉Tsing-Hua University＜/A〉" hypertext link of description is the same.
| Character string | The expression implication |
| ????“～L” | The beginning label of hypermedia link address |
| ????“～S” | The end mark of hypermedia link address |
| ????“～E” | Hypermedia information end mark |
| ????“～M” | The menu beginning label |
| ????“～I” | The menu item beginning label |
| ????“～C” | The menu end mark |
| ????“～～” | Expression "～" |
"～M ", "～I " and "～C " combine in order to describe menu structure."～M " and "～C " represents the beginning and the end of menu structure respectively, and "～I " represents menu item.If describe the menu of hierarchical structure, can "～I " afterwards after the menu item followed by the definition of the next stage menu of this menu item correspondence.Illustrate its usage below:
Be used for being expressed as follows menu structure as "～M～I Tsing-Hua University～I Peking University～C " ● Tsing-Hua University ● Peking University
"～M～I～Lhttp: //www.tsinghua.edu.cn～S Tsing-Hua University～E～I～Lhttp: //www.pku.edu.cn～S Peking University～E～C " can represent to have the menu of hypermedia link."～M～I Tsing-Hua University～M～I postgraduate～I undergraduate～C～I Peking University～M～I college of science～I college of law～C～C " can represent following menu structure: ● Tsing-Hua University ● postgraduate ● undergraduate ● Peking University ● college of science ● college of law
By above-mentioned escape character "～", can in continuous character string, represent to contain the hypermedia link information of hypermedia link address, and the menu that has hierarchical structure.
The sorting code number information of program can be represented in the following way:
| Program category (2 byte) |
| The program place of production (2 byte) |
| Program length (11 bit) |
| Program progress (7 bit) |
| Recommendation grade (6 bit) |
| Programm name (elongated) |
| Act the leading role name (elongated) |
| Programme content keyword (elongated) |
Wherein " program category " is that regular length is the programme labeling information of 2 bytes, have 65536 kinds of program categories, can be: big class such as physical culture, news, TV play, amusement, investigation, advertisement, film, 1 byte is used in the sorting code number of big class, each big class can also be subdivided into some groups, can be divided into football, basketball, vollyball, racing boat etc. as physical culture, each group can continue segmentation as required, and the coded message of these groups adds in the coded message of segmentation uses 1 byte altogether.
" the program place of production " takies 2 bytes, and adopt classification to represent: wherein 3 bits are intercontinental code name, and 6 bits are country code, and remaining 7 bits are area code.
" program length " takies 11 bits, is used for representing that maximum length is 2048 minutes minute to be the Pgmtime length of unit.
" program progress " takies 7 bits, represents current program progress percentage, and value is from 0～100.
" recommendation grade " takies 6 bits, is the TV programme pouplarity of TV and Radio Service's prediction.The pouplarity of the big more expression program of value is high more, and value can be from 0～63.
" programm name " field is arranged as shown in the table: length field (LEN) takies 1 byte.NAME territory subsequently is the programm name with ASCII or GB2312 standard code, and its length is by numerical value decision in the LEN territory.
| LEN (1 byte) |
| NAME (LEN byte) |
The arrangement of " protagonist name " field is as shown in the table: length field (LEN) takies 1 byte.ACTOR territory subsequently is the protagonist name with ASCII or GB2312 standard code, uses " 0 * 00 " character pitch between a plurality of protagonist names, and the total length in ACTOR territory is by numerical value decision in the LEN territory.
| LEN (1 byte) |
| ACTOR (LEN byte) |
The arrangement of " programme content keyword " field is as shown in the table: length field (LEN) takies 1 byte.KEYWORD territory subsequently is the programme content keyword with ASCII or GB2312 standard code, uses " 0 * 00 " character pitch between a plurality of keywords, and the total length in KEYWORD territory is by numerical value decision in the LEN territory.
| LEN (1 byte) |
| KEYWORD (LEN byte) |
Following form has shown transmission (network) the layer protocol packet that the embodiment of the invention is used:
| SYN (1 byte) |
| LEN (4 byte) |
| TYPE (1 byte) |
| DATA (length is determined by LEN) |
| ESYN (1 byte) |
As above shown in the form, transmission (network) layer protocol comprises 6 fields, and wherein the SYN field is the transmitting synchronous byte of a byte, and its content is fixed as 0 * 0f.LEN is the notebook data packet length with byte count, and this field length is 4 bytes, and the maximum length that is to say a packet is 232 bytes.The TYPE field is represented the type of notebook data bag, and its length is 1 byte.The TYPE field can be represented the several data bag as required, in the present embodiment, the TYPE value is to represent that the notebook data bag was " brief introduction " packet at 0 o'clock, the TYPE value is to represent that the notebook data bag was " menu bar " packet at 1 o'clock, and the TYPE value is to represent that the notebook data bag was " program classification coding " packet at 2 o'clock.The length of DATA field is determined by len field.In the DATA field, transmit be by the TYPE field the data of packet of definite type.The ESYN field is the transmitting synchronous byte of a byte, and its content is fixed as 0 * f0.
Introduce the form of " content introduction " packet, " menu bar " packet and " program classification coding " packet below respectively.In data (DATA) field of " content introduction " packet, serial transmission wherein can add biography hypermedia link information by escape character (ESC) "～" according to aforesaid method with the program recommended information about the TV programme broadcasted of ASCII character or GB2312 sign indicating number coding.The data of " content introduction " packet pass to user side, and the television receiver attachment device is presented at it on " introducing the hurdle " of tv programme picture under user's control.In data (DATA) field of " menu bar " packet, the menu structure of serial transmission stratification, character display is wherein encoded with ASCII character or GB2312 sign indicating number, make the user for the TV programme of broadcasting, can classification in " menu bar " of tv programme picture the information about the TV programme broadcasted of inquiry.In the DATA field of " program classification coding " packet, " the program classification coded message " of the aforementioned regulation of serial transmission.These information are that the user is sightless, and it is received the mode that the machine attachment device receives with frequency sweep or receive from additional channel and extracts, and is kept in the memory of receiver attachment device.
Present embodiment adopts one or the interactive information and the hypermedia link information of reserving in the Chinese teletext broadcasting standard (GB/T 14219-93) in stand-by X28, X29, X30, the X31 data line of several data lines transmission digital signals descriptions.This standard code X0-X27 data line, every row can transmit 45 bytes.Removing the sync byte of 5 bytes wherein and error correction also has 40 bytes can be used for the transmission link layer data.Present embodiment transmits in each data line of X28-X31 and the identical data volume of each data line of X0-X27.Therefore each data line can provide 25 * 40 byte per seconds, i.e. the data bandwidth of 1KBps.The data format of 40 bytes of each data line is as follows:
| SEGNO (1 byte) |
| DATA (39 byte) |
In the present embodiment, because the link layer data packet length is fixed (being 40 bytes), and it is indefinite to transmit (network) layer data packet length.Transmission (network) layer data will be encapsulated in the link layer packet and transmit, can adopt the transmitting terminal segmentation, receiving terminal is combined into segmentation the method for former transmission (network) layer data bag again by segment number.To transmit " content introduction " packet that a length is 1000 bytes such as transmission (network) layer, can be a segmentation with this packet by per 39 bytes at transmitting terminal, give each segment assignments segment number successively from 0 in order, segment number is with the data representation of a byte.Therefore each data packet length of link layer is 40 bytes.Receiving terminal receives after the link layer packet, according to the segment number order, is combined into " content introduction " packet of 1000 bytes.Said process has just been finished the purpose of transmission transmission (network) layer data on link layer.The SEGNO field is the link layer packet segment number of a byte in the last table, and the DATA field is the data content of this data segment.
So far, present embodiment has been realized the interactive hypermedia transmission of Information agreement of utilizing the real-time synchronous transmission of TV signal field flyback relevant with TV programme.
Method of the present invention and system thereof realize that the user is to the quick retrieval of multi-channel tv programs with choose automatically according to following function course realization.The receiver attachment device is receiving the user when pressing the query requests that " query key " submit to, from memory, read the user inquiring interface of presetting, this query interface is embedded way according to aforesaid video image, be presented in " the introducing the hurdle " at television receiver user interface.The user in query interface, the input inquiry condition, as: according to program category is " football match ", and " protagonist name " comprises Liu Dehua, and search conditions such as " Oscar " is arranged in the keyword.When search condition input finishes, the user presses " determining key " and submits query requests to.Retrieve the TV programme that meets the user inquiring condition in " the program classification coded message " of each road TV signal that the receiver attachment device is preserved record from memory, Query Result is presented in " introducing the hurdle " of television image according to aforementioned way or automatically switches to the programme channel that meets the user search condition.Above process has been finished the quick retrieval of TV programme and has been chosen automatically.
Method and system of the present invention broadcasts interactive hypermedia TV shopping program and can realize with rule according to the following steps.When broadcasting the TV shopping program as TV station among Fig. 1, in the main control computer in the described generation system of Fig. 2, by interactive hypermedia information editing's manufacturing system editor, produce about in the TV shopping program that will broadcast the interactive information and the hypermedia link information of the commodity of introducing or service.Interactive information can be price, the commodity of commodity brand, marque, can buy the place of commodity etc.Hypermedia link information is to point to the URL address, website that receives user's online query, reservation on the internet or buy request.These information are followed the regulation of aforementioned host-host protocol, transfer to the data line generator in digitally coded mode by interface circuit, the data line generator is inserted into these digital code information in the data line of appointment in the anolog TV signals field flyback, forms the TV signal that has commodity and service recommended information and hypermedia link information.
This TV signal is as the directly transmission in existing TV network of common simulation TV signal.User side receives this TV signal by television receiver antenna or cable television.Its input is aforementioned as Fig. 3 receiver attachment device.The user recognizes the details that underlying commodity and service are arranged by the simulated television picture when watching the electronic business transaction program.When the user is attracted by commodity or service,, send the control signal that shows interactive information by the input interface of attachment device.After attachment device receives this control signal, price, brand, the model of commodity, the information such as place that can buy commodity are presented on " introducing the hurdle " or " menu bar " on the television receiver program picture with the method for interactive mode prompting according to aforesaid method.In interactive information, the hypermedia link address information is added in the information according to preceding method.When the user wish inquiry, when subscribing or buying these commodity, the input interface by attachment device sends the link control signal.The hypermedia link address that attachment device is selected according to the user is sent user's request by the internet access interface to the website of hypermedia link address appointment on the internet.By the online process user request of this chained address specified web.And submit the feedback of user's request to user side by the internet.The receiver attachment device is presented at feedback information on user's television image after receiving service side's feedback.If service side wished to obtain the further information of user before service-user, during as information such as address name, age, identification card number, credit numbers, the list of filling in that it describes html language feeds back to the user.The user is contrasting the user profile that list is filled in service side's needs of filling in that shows on the television receiver program picture by the attachment device input interface.Fill in and finish, the user sends the submission control signal, and the control attachment device sends user profile by the internet access interface to service side's line server.After service side receives user profile, after inspection is confirmed to have obtained necessary user profile, just can service be provided or the commodity that the user buys are delivered to the user place at the when and where of user's appointment for the user according to user's request.Above-mentioned flow process has been finished the electronic business transaction process based on TV.
Method and system of the present invention broadcasts interactive hypermedia TV investigation program and can realize with rule according to the following steps.When broadcasting TV investigation program as TV station among Fig. 1, in the main control computer in the described generation system of Fig. 2, by the interactive information and the hypermedia link information of the investigation content in interactive hypermedia information editing's manufacturing system editor, the generation TV investigation program, investigation option etc.Interactive information can comprise that investigation content (background) introduces, investigates title, investigates option, prize that caidiao opera looks into etc. is arranged.Hypermedia link information is to point to the URL address, website that receives user's online investigation on the internet.These information are to stipulate according to aforesaid host-host protocol, transfer to the data line generator in digitally coded mode by interface circuit, the data line generator is inserted into these digital code information in the anolog TV signals field flyback data designated row, forms the TV signal that has investigation title, investigation option and hypermedia link information.
This TV signal is as the directly transmission in existing TV network of common simulation TV signal.User side receives this TV signal by television receiver antenna or cable television.Its input is aforementioned as Fig. 3 receiver attachment device.The user when watching TV investigation program, by the simulated television picture recognize relevant investigation purpose, background, information such as color award is arranged.When the investigated meaning of user or color the award when attracting arranged,, send the control signal that shows interactive information by the input interface of attachment device.After attachment device receives this control signal, according to aforesaid method with purpose, the background of investigation, have color reward, informations such as investigation title, investigation option are presented on " introducing the hurdle " or " menu bar " on the television receiver program picture.In interactive information, the hypermedia link address information is added in the information according to preceding method.When the user wished to participate in investigation and submits questionnaire to, the hypermedia link of the investigation option correspondence of selecting by the selected user of the input interface of attachment device was sent the link control signal.Since different investigation options, the hypermedia link difference that it is corresponding, and therefore the investigation option that the user selects just can be determined in the hypermedia link address of submitting to by the user in social investigation.The hypermedia link address that attachment device is selected according to the user is sent the investigation answer by the internet access interface to the website of hypermedia link address appointment on the internet.User investigation by the online processing statistics of this chained address specified web user submission.And submit the feedback of the investigation of user's submission to user side by the internet.The receiver attachment device is presented at feedback information on user's television image after receiving service side's feedback.If TV investigation program wishes that the user submits to the subjective character narrate feedback of investigation main body or about some personal information of user, online processing server on the internet, after receiving the feedback survey request of user, the further application form single-pass of html language description is crossed the internet submit to the user by the hypermedia link submission.The user fills in investigation information by the investigation list that the attachment device input interface shows on contrast television receiver program picture.Fill in and finish, the user sends the submission control signal, the control attachment device by the internet access interface to service side formerly server send user investigation and feed back.Service side handles, adds up and store user's survey feedback after receiving the user investigation feedback.Above-mentioned flow process has been finished the electronic business transaction process based on TV.
Method and system of the present invention broadcasts interactive hypermedia TV auction program and realizes with rule according to the following steps.When broadcasting the TV auction program as TV station among Fig. 1, in the main control computer in the described generation system of Fig. 2, by interactive hypermedia information editing's manufacturing system editor, the hypermedia link address information that produces information such as introduction about institute's auction goods in the TV auction program, present price, auction process record and point to the line server of handling the auction request.These information are to stipulate according to aforesaid host-host protocol, transfer to the data line generator in digitally coded mode by interface circuit, the data line generator is inserted into these digital code information in the anolog TV signals field flyback data designated row, and formation has the interactive information of auction introduction and the TV signal of hypermedia link information.
This TV signal is as the directly transmission in existing TV network of common simulation TV signal.User side receives this TV signal by television receiver antenna or cable television.Its input is aforementioned as figure receiver attachment device.The user recognizes the partial information and the auction process of current auction goods by the simulated television picture when watching the TV auction program.When user's commodity under the hammer attract,, send the control signal that shows interactive information by the input interface of attachment device.After attachment device receives this control signal, be presented on the content presentation hurdle on the television receiver program picture with the current auction price of recommended information, commodity of current auction goods, auction process record and for the informations such as auction option of user's auction according to aforesaid method.In interactive information, the hypermedia link address information is added in the information according to preceding method.When the user is satisfied to current auction goods and price thereof, when wishing to participate in auction, the hypermedia link of the selected customer satisfaction system auction price option correspondence of input interface by attachment device is sent the link control signal.Because the hypermedia link difference of different auction option correspondences, therefore the price of user's auction just can be determined in the hypermedia link address of submitting to by the user.Attachment device sends auction request by the internet access interface to the website of hypermedia link address appointment on the internet according to the hypermedia link address that the user selects.The user auction of the website, internet auction side of hypermedia link address appointment to receiving pressed first service manner first, the process user auction.And the information of user's auction success or failure is fed back to the user by the internet in real time.User side receiver attachment device shows the website feedback information on tv programme picture according to aforesaid method.In addition, in order to allow all watch the televiewer of TV auction program can synchronously understand process, process and the auction goods present price of current auction in real time, the main control computer that process and auction goods present price are transferred to TV station will be auctioned by the internet in the Auction Site.Main control computer receives after the present price of auction process and auction goods, produces in real time new interactive information and hypermedia link information by software, and it is added in the anolog TV signals by the data line generator broadcast away.Analog television program can adopt live mode, and on the simulated television picture, the program process is also along with the auction process is carried out synchronously.Therefore all users can understand the process of current auction and up-to-date price in real time, also can participate in and influence the process of auction.Said process has promptly been finished the commodity auction process based on TV.
From above-mentioned explanation, be appreciated that, owing in TV signal, added the interactive information about TV programme, hypermedia link information and program classification coded message that digital signal is described, make user side by having computing, control and memory function and can realizing interactive hypermedia information service with the receiver attachment device of Internet traffic, also make the user become possibility to retrieving fast in the abundant program resource of broadcasting, all existing simulated television of these characteristics system can not provide.In addition, because characteristics such as the TV programme attendance are numerous, TV programme is real-time, the programs such as interactive television shopping, TV investigation, television advertising and TV auction that spectators participate in real time have existing internet electronic commercial or the not available advantage of advertisement.
The present invention also has many typical application field and methods for using them, such as application such as e-classroom in the long-distance education and standardized electronic examinations, again such as application such as broadcast type electronic diagnostics in the tele-medicine and the monitoring of the electronics course of disease, can Application and Development in many other social life fields such as social securities.
The invention provides a kind of broadcast message interactive means minimum, current generation economic advantages that possess skills especially in the social informatization process to communication resource bandwidth resource consumption especially in short supply.The present invention is few to the change of existing television system, and the major technique means concentrate on subscriber terminal equipment, cost can be fallen very low during production in enormous quantities, can large tracts of land use, and has positive effect for social progress.
In the long run, the speed of channel construction will be unable to catch up with growth of requirement for a long time, and the internet certainly will cause the social concern of channel congestion to the high consumption characteristics of bandwidth.The broadcast type working method of TV has greatly been saved the bandwidth of down channel, it is the effective way that realizes many information services of informationized society, have huge competitiveness, its contribution to the social concern of solution channel congestion will far surpass the contribution of public transport to the transport solution congestion problems.Therefore, the interactive hypermedia information services such as ecommerce based on TV are rising.
Claims (10)
1, interactive hypermedia information service method and system thereof based on TV, be a kind of on wireless or cable television system is basic expanded function, the method and system of interactive hypermedia information service is provided to the user, it is characterized in that: in the broadcast process of TV, import and institute's broadcast items and process or the relevant interactive information of content in real time, hypermedia link information and program classification coded message (being called for short interactive hypermedia information), be modulated to it on additional physical signalling or be multiplexed among the employed channel of programme signal, the audient is when program receiving, its receiver attachment device is demodulation additional signal or demultiplexing program signal in real time, obtain interactive hypermedia information, and according to audient's operation display reminding information, perhaps by communication channel and the hypermedia link information pointed interactive information service supplier real time communication of its attachment device by having up link, by its online treatment facility by the agreement COS handle, for the audient or the agreement object corresponding information service is provided;
2, described method of claim 1 and system thereof, it is characterized in that: the receiver attachment device demodulates the program classification coded message from additional channel, perhaps receive by frequency sweep, periodically scan the multi-channel TV signals that TV signal input cable intermediate frequency divides, therefrom demultiplexing goes out the program classification coded message of every road TV signal, and these information form by appointment is kept in the memory of receiver attachment device, the receiver attachment device is when the submit queries request, in each road televison program sorting encoded recording from be kept at memory, the TV programme that retrieval user needs feeds back to the user, perhaps automatically switch to the television channel that meets search condition, said process is finished the quick retrieval of TV programme and is chosen automatically;
3, described method of claim 1 or claim 2 and system thereof, it is characterized in that: interactive hypermedia information comprises interactive information, hypermedia link information and program classification coded message, wherein interactive information is the programme content brief introduction, the actions menu option, hypermedia link prompting etc., hypermedia link information is the internet resource address information of determining according to internet URL(uniform resource locator) (URL) form, and the program classification coded message is a program category, the program place of production, program length, the program progress, recommendation grade, programm name, act the leading role name, the programme information of Gong the user search that the programme content keyword is formed;
4, claim 1 or claim 2 or described method of claim 3 and system thereof, it is characterized in that: the user sends the signal of display reminding information by receiver attachment device input interface, this device is by calling character library or the image library that presets, convert information to the dot matrix digit image, generate the analog rgb signal through digital-to-analogue conversion again, in the television line field sync signal, the video switch that clock-inside and information shows signal are determined is jointly selected under the signal controlling, carry out signal by the video switcher in the attachment device and switch, form the television image signal that has interactive information;
5, claim 1 or claim 2 or claim 3 or described method of claim 4 and system thereof, it is characterized in that: the receiver attachment device is observed internet ICP/IP protocol standard, communicate by letter with the Internet resources of hypermedia link information description by ICP/IP protocol, when the user sends linking request by input interface to specifying hypermedia link, the receiver attachment device is submitted user's request by up channel to Internet resources, and notifies the user with the feedback prompting of Internet resources in the mode of agreement;
6, claim 1 or claim 2 or claim 3 or claim 4 or described method of claim 5 and system thereof, it is characterized in that: when broadcasting TV signal, during the anolog TV signals field flyback, synchronously insert the interactive hypermedia information of digital form, to form interactive hypermedia TV signal;
7, described method of claim 6 and system thereof is characterized in that: utilize one or the interactive hypermedia information of several data lines transmission digital signals descriptions reserving in the Chinese teletext broadcasting standard (GB/T 14219-93) in stand-by X28, X29, X30, the X31 data line;
8, claim 1 or claim 2 or claim 3 or claim 4 or claim 5 or claim 6 or described method of claim 7 and system thereof, it is characterized in that: send program and be interactive hypermedia TV shopping program based on TV, the audient obtains the information of commodity or service in real time by program, when thinking that information fully should be made the purchase response, select corresponding hypermedia link by user interface, import corresponding commodity and/or user profile in case of necessity, attachment device encapsulates according to internet respective protocol data packet format immediately, and mail to the sending station or the commodity of hypermedia link information points by communication channel with up link, the service provider is struck a bargain by the ecommerce rule process by its receiving and processing equipment;
9, claim 1 or claim 2 or claim 3 or claim 4 or claim 5 or claim 6 or described method of claim 7 and system thereof, it is characterized in that: send program and be interactive hypermedia social investigation program based on TV, or adopt the social investigation form and have caidiao opera to look into form, interactive hypermedia novel advertisement program with real-time statistic function, the audient obtains the information of propagation in real time by program, when being excited participation enthusiasm and responding decision by the interactivity of program, select corresponding hypermedia link by user interface, corresponding option and/or the user profile investigated of input in case of necessity, attachment device encapsulates this information according to internet respective protocol data packet format immediately, and the sending station or the investigator of mailing to the hypermedia link information points by communication channel with up link, carry out statistical disposition by its receiving and processing equipment by the investigation statistics rule, generate the investigation result file after statistics finishes;
10, claim 1 or claim 2 or claim 3 or claim 4 or claim 5 or claim 6 or described method of claim 7 and system thereof, it is characterized in that: send program and be interactive hypermedia auction program based on TV, the audient obtains the commodity of auction or the information and the real-time auction scene thereof of service in real time by program, when thinking that information fully gets involved with needs, select corresponding hypermedia link by user interface, import corresponding auction information and/or user profile, attachment device promptly encapsulates this information according to internet respective protocol data packet format, and mail to the online treatment facility of auction of hypermedia link information points by communication channel with up link, result feeds back to TV station in real time by internet or dedicated channel, by its new auction progress information more in interactive hypermedia information, auction Shi Ze is according to the on-the-spot auction process of presiding over of the result of online treatment facility, sign and issue the clearing order of accepting payment when dropping hammer, finish auction process.
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|---|---|---|---|
| CN 00105953 CN1270475A (en) | 2000-04-21 | 2000-04-21 | TV-based interactive supermedia information service method and its system |
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| CN 00105953 CN1270475A (en) | 2000-04-21 | 2000-04-21 | TV-based interactive supermedia information service method and its system |
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| CN 00105953 Pending CN1270475A (en) | 2000-04-21 | 2000-04-21 | TV-based interactive supermedia information service method and its system |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101035257B (en) * | 2006-03-10 | 2010-06-16 | 孟智平 | Dynamic video two-dimension information interactive synchronization transmission method and system |
| CN101472060B (en) * | 2007-12-27 | 2011-12-07 | 新奥特（北京）视频技术有限公司 | Method and device for estimating news program length |
| CN101677373B (en) * | 2008-09-19 | 2012-07-11 | 谢正旭 | Multi-media digital television program inquiry system |
| CN102637285A (en) * | 2012-04-01 | 2012-08-15 | 中兴通讯股份有限公司南京分公司 | Attribute setting method and device |
| CN102946561A (en) * | 2012-12-06 | 2013-02-27 | 天津三星电子有限公司 | Picture sharing equipment |
| CN103222275A (en) * | 2010-10-27 | 2013-07-24 | 乐天株式会社 | Systems and methods for providing a network link between broadcast content and content located on a computer network |
| US8521832B1 (en) | 2006-10-04 | 2013-08-27 | Yahoo! Inc. | Mobile monetization |
| CN103856817A (en) * | 2012-11-29 | 2014-06-11 | 上海文广互动电视有限公司 | Interactive play method and system of hypermedia |
| CN104205814A (en) * | 2012-03-30 | 2014-12-10 | 万向媒体集团(韩国办) | Method for providing linked broadcast service |
| CN112584203A (en) * | 2019-09-30 | 2021-03-30 | 上海东方传媒技术有限公司 | Method and system for participating in television program interaction through user side display device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101035257B (en) * | 2006-03-10 | 2010-06-16 | 孟智平 | Dynamic video two-dimension information interactive synchronization transmission method and system |
| US8521832B1 (en) | 2006-10-04 | 2013-08-27 | Yahoo! Inc. | Mobile monetization |
| CN101523867B (en) * | 2006-10-04 | 2016-09-07 | 飞扬管理有限公司 | mobile monetization |
| CN101472060B (en) * | 2007-12-27 | 2011-12-07 | 新奥特（北京）视频技术有限公司 | Method and device for estimating news program length |
| CN101677373B (en) * | 2008-09-19 | 2012-07-11 | 谢正旭 | Multi-media digital television program inquiry system |
| CN103222275A (en) * | 2010-10-27 | 2013-07-24 | 乐天株式会社 | Systems and methods for providing a network link between broadcast content and content located on a computer network |
| CN104205814A (en) * | 2012-03-30 | 2014-12-10 | 万向媒体集团(韩国办) | Method for providing linked broadcast service |
| CN104205814B (en) * | 2012-03-30 | 2019-06-07 | 万向媒体有限公司 | The method of related service is provided |
| CN102637285A (en) * | 2012-04-01 | 2012-08-15 | 中兴通讯股份有限公司南京分公司 | Attribute setting method and device |
| CN103856817A (en) * | 2012-11-29 | 2014-06-11 | 上海文广互动电视有限公司 | Interactive play method and system of hypermedia |
| CN103856817B (en) * | 2012-11-29 | 2018-07-20 | 上海文广互动电视有限公司 | The interactive playback method and system of hypermedia |
| CN102946561B (en) * | 2012-12-06 | 2016-04-13 | 天津三星电子有限公司 | A kind of picture shares equipment |
| CN102946561A (en) * | 2012-12-06 | 2013-02-27 | 天津三星电子有限公司 | Picture sharing equipment |
| CN112584203A (en) * | 2019-09-30 | 2021-03-30 | 上海东方传媒技术有限公司 | Method and system for participating in television program interaction through user side display device |
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