CN118350872A - Information recommendation method and device, electronic equipment and storage medium - Google Patents

Abstract

The application provides an information recommendation method, an information recommendation device, electronic equipment and a storage medium, which are applied to a three-dimensional space, wherein an information display area is arranged in the three-dimensional space; the method comprises the following steps: and responding to the target object in the three-dimensional space, acquiring the distance between the target object and the information display area, and displaying at least one recommended information material matched with the distance, wherein different distances are matched with different recommended information materials. According to the application, the information recommending effect can be improved, and the attraction and the conversion rate of the recommended information are further improved.

Description

Information recommendation method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of internet technologies, and in particular, to an information recommendation method, an apparatus, an electronic device, and a storage medium.

Background

With the continuous development of information technology, the internet has become an integral part of people's daily lives. In order to help users quickly find information suitable for themselves, display positions of recommended information (such as advertisements) can be provided for merchants in social platforms, video viewing and other applications, or in markets, supermarkets and other scenes.

However, in the scheme provided by the related art, the recommended information only plays a role of presentation, for example, when a user views an advertisement on a poster or a roll-up, the distance viewing is unchanged. That is, the display mode of the recommended information is single, and interaction with the user is lacking, so that the information recommending effect is poor.

Disclosure of Invention

The embodiment of the application provides an information recommending method, an information recommending device, electronic equipment, a computer readable storage medium and a computer program product, which can improve the information recommending effect and further improve the attraction and conversion rate of recommended information.

The technical scheme of the embodiment of the application is realized as follows:

the embodiment of the application provides an information recommendation method, which is applied to a three-dimensional space, wherein an information display area is arranged in the three-dimensional space, and comprises the following steps:

responsive to a target object being in the three-dimensional space, acquiring a distance between the target object and the information presentation area, and

And displaying at least one recommended information material adapted to the distance, wherein different distances are adapted to different recommended information materials.

The embodiment of the application provides an information recommendation device, which is applied to a three-dimensional space, wherein an information display area is arranged in the three-dimensional space, and the information recommendation device comprises:

The acquisition module is used for responding to the fact that the target object is in the three-dimensional space, and acquiring the distance between the target object and the information display area;

And the display module is used for displaying at least one recommended information material matched with the distance, wherein different distances are matched with different recommended information materials.

An embodiment of the present application provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the information recommendation method provided by the embodiment of the application when executing the executable instructions stored in the memory.

The embodiment of the application provides a computer readable storage medium which stores computer executable instructions for realizing the information recommendation method provided by the embodiment of the application when being executed by a processor.

The embodiment of the application provides a computer program product, which comprises a computer program or computer executable instructions and is used for realizing the information recommendation method provided by the embodiment of the application when being executed by a processor.

The embodiment of the application has the following beneficial effects:

When the target object is detected to be in the three-dimensional space, the distance between the target object and the information display area arranged in the three-dimensional space is acquired, and at least one recommended information material matched with the distance is dynamically displayed according to the change of the distance, that is, when the distance between the target object and the information display area is different, the recommended information materials seen by the target object are different, so that the information recommending effect can be effectively improved, and the attraction and the conversion rate of the recommended information are further improved.

Drawings

Fig. 1 is a schematic diagram of an architecture of an information recommendation system 100 according to an embodiment of the present application;

fig. 2 is a schematic structural diagram of an electronic device 500 according to an embodiment of the present application;

fig. 3 is a flow chart of an information recommendation method according to an embodiment of the present application;

fig. 4A and fig. 4B are schematic flow diagrams of an information recommendation method according to an embodiment of the present application;

fig. 5A to 5G are schematic application scenarios of the information recommendation method provided in the embodiment of the present application;

fig. 6 is a schematic diagram of an information recommendation method according to an embodiment of the present application;

Fig. 7 is a schematic diagram of an architecture of an information recommendation method according to an embodiment of the present application;

fig. 8 is a flowchart of an information recommendation method according to an embodiment of the present application;

Fig. 9 is a schematic diagram of an information recommendation method according to an embodiment of the present application;

fig. 10 is a schematic diagram of an information recommendation method according to an embodiment of the present application.

Detailed Description

The present application will be further described in detail with reference to the accompanying drawings, for the purpose of making the objects, technical solutions and advantages of the present application more apparent, and the described embodiments should not be construed as limiting the present application, and all other embodiments obtained by those skilled in the art without making any inventive effort are within the scope of the present application.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is to be understood that "some embodiments" can be the same subset or different subsets of all possible embodiments and can be combined with one another without conflict.

It will be appreciated that in embodiments of the present application, related data such as user information (e.g., user interests, historical browsing records, etc.) is referred to, and when embodiments of the present application are applied to specific products or technologies, user permissions or consents need to be obtained, and the collection, use, and processing of related data is required to comply with relevant laws and regulations and standards of the relevant country and region.

In the following description, the term "first/second/is merely to distinguish similar objects and does not represent a specific ordering of objects, it being understood that the" first/second/is interchangeable with a specific order or sequence, if allowed, to enable embodiments of the application described herein to be practiced otherwise than as illustrated or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. The terminology used herein is for the purpose of describing embodiments of the application only and is not intended to be limiting of the application.

Before describing embodiments of the present application in further detail, the terms and terminology involved in the embodiments of the present application will be described, and the terms and terminology involved in the embodiments of the present application will be used in the following explanation.

1) In response to: for representing a condition or state upon which an operation is performed, one or more operations performed may be in real-time or with a set delay when the condition or state upon which the operation is dependent is satisfied; without being specifically described, there is no limitation in the execution sequence of the plurality of operations performed.

2) Three-dimensional space: the space formed by three dimensions of length, width and height is the space obtained by human visual perception. The three-dimensional space may be in the form of a closed, semi-closed, or fully open space, such as a room, court, exhibition hall, boat, etc.

3) Recommending information materials: i.e. the basic elements constituting the item to be recommended, including pictures, text, audio, video etc. related to the item to be recommended.

4) Information display area: the specific form of the information display area can be a display interface (i.e. a physical screen) of the electronic equipment according to the display technology, for example, the electronic equipment can directly display the recommended information material sent by the server after receiving the recommended information material; or may be a wall or curtain in three dimensions, for example, the recommended information material may be projected onto the wall or curtain for display using a projection device.

5) Virtual scene: is the scene that the application displays (or provides) when running on the terminal device. The virtual scene may be a simulation environment for the real world, a semi-simulation and semi-fictional virtual environment, or a pure fictional virtual environment. The virtual scene may be any one of a two-dimensional virtual scene, a 2.5-dimensional virtual scene or a three-dimensional virtual scene, and the dimension of the virtual scene is not limited in the embodiment of the present application. For example, a virtual scene may include sky, land, sea, etc., the land may include environmental elements of a desert, city, etc., and a player may control player characters to move within the virtual scene. 6) Pseudo three-dimensional (also known as 2.5D, pseudo 3D), which may also be referred to as three-dimensional, is a technique used in two-dimensional pictures, for example, using the principle of near-far-small rendering, where objects far away in the image are larger than near, thus giving the image a three-dimensional visual effect.

7) Naked eye 3D, also called 3D holographic projection, is a technology that records and reproduces a real three-dimensional image of an object by utilizing interference and diffraction principles, and a viewer can perceive a 3D visual effect without wearing glasses. Representative of the type of technology are light barrier technology, lenticular technology, etc.

8) Augmented Reality (XR), a user needs to wear related devices (e.g., virtual Reality glasses) to feel the three-dimensional effect of the recommended information material. The XR technology is a combination of Reality and Virtual through a computer to create a Virtual environment capable of man-machine interaction, which is also a generic term for multiple technologies such as augmented Reality (AR, augmented Reality), virtual Reality (VR), mixed Reality (MR), and the like.

The information recommendation method provided by the embodiment of the application can be based on pseudo three-dimensional, naked eye three-dimensional and augmented reality display technologies, and in addition, the three-dimensional space recorded by the embodiment of the application belongs to the real world, can be in various forms such as closed, semi-closed, fully open and the like, and can be a room, an automobile, a ship, a court, an exhibition hall and the like.

The specific form of the information presentation area provided in the three-dimensional space depends on the display technology used, and is exemplified below.

For pseudo three-dimensional technology, the information display area may be a display interface of an electronic device in a three-dimensional space, and the electronic device itself generates a display signal or receives a display signal input by an external device to display corresponding content. The information display area may be a projection screen, a wall, or the like in a three-dimensional space, and a screen may be projected onto the information display area by an electronic device having a projection function.

For the naked eye 3D technology, since projection can be performed without any medium, the information display area can be a specific area in the three-dimensional space, for example, an area in the center of a room, and the electronic device with the naked eye 3D function can project a 3D picture which can be perceived by human eyes to the corresponding area.

For the augmented reality technology, the information display area may be an electronic display screen in a three-dimensional space, and the electronic device itself generates a display signal or receives a display signal input by an external device to display corresponding content. The user views the information display area via a corresponding device (e.g., VR glasses) and can perceive a three-dimensional effect.

The following continues to describe AR, VR, MR techniques involved in the augmented reality technique.

The AR technology is a technology for skillfully fusing virtual information with the real world, is widely applied to various technical means such as multimedia, three-dimensional modeling, intelligent interaction, sensing and the like, and is used for realizing 'enhancement' of the real world by supplementing two kinds of information after virtual information such as characters, images, three-dimensional models, music, videos and the like generated by a computer are simulated; VR technology is a computer simulation system that can create and experience a virtual world that utilizes a computer to create a simulated environment into which a user is immersed. The virtual reality technology is to utilize data in real life, combine electronic signals generated by computer technology with various output devices to convert the electronic signals into phenomena which can be perceived by people, wherein the phenomena can be real cut objects in reality or substances which can not be seen by human eyes, and the phenomena appear through a three-dimensional model; MR technology is a further development of virtual reality technology that enhances the realism of the user experience by presenting virtual scene information in a real scene, and by building up an interactive feedback information loop between the real world, the virtual world and the user. In addition, the visual interaction technologies of the three are integrated, so that an immersive experience of seamless transition between the virtual world and the real world is brought to the user.

The embodiment of the application provides an information recommending method, an information recommending device, electronic equipment, a computer readable storage medium and a computer program product, which can improve the information recommending effect and further improve the attraction and conversion rate of recommended information. An exemplary application of the electronic device provided by the embodiment of the present application is described below, where the electronic device provided by the embodiment of the present application may be implemented as a terminal device, or may be implemented cooperatively by the terminal device and a server. The information recommendation method provided by the embodiment of the application is cooperatively implemented by the terminal equipment and the server is taken as an example for explanation.

For example, referring to fig. 1, fig. 1 is a schematic architecture diagram of an information recommendation system 100 according to an embodiment of the present application, as shown in fig. 1, a server 200 is connected to a terminal device 400 located in a three-dimensional space (fig. 1 illustrates a closed room as an example) through a network 300, where the network 300 may be a wide area network or a local area network, or a combination of the two.

In some embodiments, the server 200 may send a plurality of recommended information materials related to an item to be recommended (e.g., a virtual scene, a performance, etc.) to the terminal device 400 through the network 300 in response to a recommended information material acquisition request sent by the terminal device 400, and then, when the terminal device 400 detects that a target object (e.g., a user a) is in a three-dimensional space, may acquire a distance between the target object and an information presentation area (e.g., a physical screen of the terminal device 400), and then, the terminal device 400 may dynamically display at least one recommended information material adapted to the distance according to a change in the distance, so that when the distance between the target object and the terminal device 400 is different, the recommended information material seen by the target object on the screen of the terminal device 400 is different, thereby realizing interaction between the recommended information and the user, and further improving the information recommendation effect.

It should be noted that, when the terminal device 400 is a projection device, the information display area may also be a wall in a three-dimensional space, for example, the terminal device 400 may project at least one recommended information material adapted to a distance onto a certain wall in the three-dimensional space for display, which is not particularly limited in the embodiment of the present application.

In other embodiments, the embodiments of the present application may also be implemented by means of Cloud Technology (Cloud Technology), which refers to a hosting Technology that unifies serial resources such as hardware, software, networks, etc. in a wide area network or a local area network, so as to implement calculation, storage, processing, and sharing of data.

The cloud technology is a generic term of network technology, information technology, integration technology, management platform technology, application technology and the like based on cloud computing business model application, can form a resource pool, and is flexible and convenient as required. Cloud computing technology will become an important support. Background services of technical network systems require a large amount of computing and storage resources.

By way of example, the server 200 in fig. 1 may be a stand-alone physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (CDNs, content Delivery Network), and basic cloud computing services such as big data and artificial intelligence platforms. The terminal device 400 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, a vehicle-mounted terminal, a projection device, a VR device, an AR device, an MR device, and the like. The terminal device 400 and the server 200 may be directly or indirectly connected through wired or wireless communication, which is not limited in the embodiment of the present application.

In some embodiments, the terminal device may further implement the information recommendation method provided by the embodiments of the present application by running a computer program, for example, the computer program may be a native program or a software module in an operating system; a local Application program (APP), i.e. a program that needs to be installed in an operating system to run; the method can also be an applet, namely a program which can be run only by being downloaded into a browser environment; but also an applet that can be embedded in any APP. In general, the computer programs described above may be any form of application, module or plug-in.

The following continues to describe the structure of the electronic device provided by the embodiment of the present application. Taking an electronic device as an example of a terminal device, referring to fig. 2, fig. 2 is a schematic structural diagram of an electronic device 500 provided in an embodiment of the present application, and the electronic device 500 shown in fig. 2 includes: at least one processor 510, a memory 550, at least one network interface 520, and a user interface 530. The various components in electronic device 500 are coupled together by bus system 540. It is appreciated that the bus system 540 is used to enable connected communications between these components. The bus system 540 includes a power bus, a control bus, and a status signal bus in addition to the data bus. The various buses are labeled as bus system 540 in fig. 2 for clarity of illustration.

The Processor 510 may be an integrated circuit chip having signal processing capabilities such as a general purpose Processor, such as a microprocessor or any conventional Processor, a digital signal Processor (DSP, digital Signal Processor), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like.

The user interface 530 includes one or more output devices 531 that enable presentation of media content, including one or more speakers and/or one or more visual displays. The user interface 530 also includes one or more input devices 532, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

The memory 550 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard drives, optical drives, and the like. Memory 550 may optionally include one or more storage devices physically located remote from processor 510.

Memory 550 includes volatile memory or nonvolatile memory, and may also include both volatile and nonvolatile memory. The non-volatile Memory may be a Read Only Memory (ROM) and the volatile Memory may be a random access Memory (RAM, random Access Memory). The memory 550 described in embodiments of the present application is intended to comprise any suitable type of memory.

In some embodiments, memory 550 is capable of storing data to support various operations, examples of which include programs, modules and data structures, or subsets or supersets thereof, as exemplified below.

An operating system 551 including system programs for handling various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and handling hardware-based tasks;

network communication module 552 is used to reach other computing devices via one or more (wired or wireless) network interfaces 520, exemplary network interfaces 520 include: bluetooth, wireless compatibility authentication (WiFi), and universal serial bus (USB, universal Serial Bus), etc.;

A presentation module 553 for enabling presentation of information (e.g., a user interface for operating a peripheral device and displaying content and information) via one or more output devices 531 (e.g., a display screen, speakers, etc.) associated with the user interface 530;

The input processing module 554 is configured to detect one or more user inputs or interactions from one of the one or more input devices 532 and translate the detected inputs or interactions.

In some embodiments, the apparatus provided in the embodiments of the present application may be implemented in software, and fig. 2 shows an information recommending apparatus 555 stored in a memory 550, which may be software in the form of a program, a plug-in, or the like, including the following software modules: the acquisition module 5551, the display module 5552, the determination module 5553, the adjustment module 5554, the application module 5555, and the play module 5556 are logical, and thus may be arbitrarily combined or further split according to the implemented functions. It should be noted that, in fig. 2, all the above modules are shown at once for convenience of expression, but it should not be considered that the implementation that may include only the acquisition module 5551 and the display module 5552 is excluded in the information recommending apparatus 555, and the functions of the respective modules will be described below.

The information recommendation method provided by the embodiment of the application will be specifically described in connection with exemplary applications and implementations of the terminal device provided by the embodiment of the application.

Referring to fig. 3, for example, fig. 3 is a flowchart of an information recommendation method according to an embodiment of the present application, and the steps shown in fig. 3 will be described.

It should be noted that, the information recommendation method provided by the embodiment of the present application may be applied to a three-dimensional space, where at least one information display area is provided in the three-dimensional space, where the information display area may be an area that uses a physical screen to display, for example, a physical screen of a terminal device; the projection device may be used to perform projection display on a wall in a three-dimensional space, that is, the wall in the three-dimensional space may be used as an information display area, which is not particularly limited in the embodiment of the present application.

In step 101, in response to the target object being in three-dimensional space, a distance between the target object and the information presentation area is acquired.

In some embodiments, before step 101 is performed, the following processing may also be performed: the plurality of recommended information materials related to the item to be recommended are acquired, for example, the server may transmit the plurality of recommended information materials related to the at least one item to be recommended to the terminal device in response to a recommended information material acquisition request transmitted by the terminal device.

For example, taking a project to be recommended as a performance (such as live broadcast or video), the server may return, to the terminal device, a plurality of recommended information materials related to the performance, such as text, pictures, videos, and the like related to the performance, in response to a recommended information material acquisition request for the performance sent by the terminal device.

In some embodiments, taking the information display area as an example of a physical screen of the terminal device, when the terminal device detects that the target object (e.g., user 1) is in the three-dimensional space, a distance between the target object and the physical screen of the terminal device may be acquired, for example, a distance between the target object and the terminal device may be acquired as a distance between the target object and the information display area.

In other embodiments, taking the information display area as a certain wall (e.g., wall 1) in the three-dimensional space as an example, when the terminal device (e.g., the projection device) detects that the target object (e.g., user 1) is in the three-dimensional space, the distance between the target object and the wall 1 in the three-dimensional space may be obtained as the distance between the target object and the information display area.

In some embodiments, referring to fig. 4A, fig. 4A is a flowchart of an information recommendation method provided in an embodiment of the present application, as shown in fig. 4A, after step 101 shown in fig. 3 is performed, step 103 shown in fig. 4A may also be performed, and will be described with reference to the step shown in fig. 4A.

In step 103, at least one of the following information is displayed in the information presentation area: a real-time value of the distance; the display mode of the target object is triggered immediately after the current movement trend of the target object.

In some embodiments, different distance intervals may correspond to different display modes (e.g., including a distant view mode, a middle view mode, a close view mode, etc.), where the display modes may include material parameters pre-associated with the distance intervals, after acquiring the distance between the target object and the information presentation area, the following processing may be further performed: displaying at least one of the following information in an information display area: a real-time value of the distance; the display mode in which the current movement tendency of the target object is about to trigger includes, for example, a display mode in which the information display area is about to enter when the target object is away from the information display area (for example, recommended information material to be displayed in the information display area when the target object is away from the information display area may be displayed in a thumbnail manner), or a display mode in which the information display area is about to enter when the target object is close to the information display area (for example, recommended information material to be displayed in the information display area when the target object is close to the information display area may be displayed in a thumbnail manner).

For example, taking an information display area as a wall (for example, wall 1) in a three-dimensional space as an example, referring to fig. 5A, fig. 5A is a schematic view of an application scenario of the information recommendation method provided in the embodiment of the present application, as shown in fig. 5A, an information display area 502 is provided in the three-dimensional space 501, when a target object 503 (for example, user 1) is detected to enter the three-dimensional space 501, a distance between the target object 503 and the information display area 502 may be acquired, and then a real-time value 504 of the distance, for example, a "current distance of 5 meters", may be displayed in the information display area 502, and in addition, a display mode, for example, assuming that the current movement trend of the target object 503 is approaching the information display area 502 gradually, a display mode 505, for example, "approaching to enter a close-up mode" may be displayed in the information display area 502.

In other embodiments, when a plurality of information display areas are provided in the three-dimensional space, the distance between the acquisition target object and the information display area may be further achieved by: determining an information presentation area adapted to a viewing perspective of the target object (e.g., an information presentation area facing the viewing perspective of the target object); and acquiring the distance between the target object and the adaptive information display area.

For example, assuming that 3 information display areas, such as a wall 1, a wall 2 and a wall 3 in a three-dimensional space, are provided in the three-dimensional space, after detecting that a target object (for example, a user 1) enters the three-dimensional space, a viewing angle of the target object may be first obtained, and an information display area opposite to the viewing angle of the target object from among the 3 information display areas is determined as an adapted information display area, for example, assuming that the viewing angle of the target object is currently opposite to the wall 2, the wall 2 may be used as an information display area adapted to the viewing angle of the target object, and then a distance between the target object and the wall 2 may be obtained, so that at least one recommended information material adapted to the distance may be subsequently projected and displayed on the wall 2.

In some embodiments, when the number of the target objects is plural and plural information display areas are provided in the three-dimensional space, the above-described distance between the target objects and the information display areas may also be obtained by: for each target object, the following processing is performed: and determining an information display area (such as an information display area opposite to the viewing angle of the target object or an information display area nearest to the target object) matched with the target object in the plurality of information display areas, and acquiring the distance between the target object and the matched information display area.

For example, referring to fig. 5B, fig. 5B is a schematic view of an application scenario of the information recommendation method provided by the embodiment of the present application, as shown in fig. 5B, 3 information display areas are set in a three-dimensional space, that is, an information display area 506 (for example, a wall located at the left side in the three-dimensional space), an information display area 507 (for example, a wall located at the middle in the three-dimensional space), and an information display area 508 (for example, a wall located at the right side in the three-dimensional space), where 3 users (for example, a user 509, a user 510, and a user 511 respectively) are assumed to enter the three-dimensional space, then the information display area closest to each user may be regarded as an information display area adapted to the user, for example, assuming that the user 509 is closest to the wall located at the left side in the three-dimensional space (for example, the information display area 506), then the distance between the user 509 and the information display area 506 may be acquired, and at least one recommended information 512 adapted to the distance may be displayed in the information display area 506 (for example, as assumed information 512; assuming that the user 510 is closest to the information presentation area 507 (i.e., a wall located in the middle in three-dimensional space), the information presentation area 507 may be regarded as an information presentation area adapted to the user 510, and then the distance between the user 510 and the information presentation area 507 may be acquired, and at least one recommended information material (e.g., assumed to be the recommended information material 513) adapted to the distance may be displayed in the information presentation area 507; assuming that the user 511 is closest to the information display area 508 (i.e., a wall located on the right side in the three-dimensional space), the information display area 508 may be regarded as an information display area adapted to the user 511, then the distance between the user 511 and the information display area 508 may be obtained, and at least one recommended information material (for example, assumed to be the recommended information material 514) adapted to the distance may be displayed in the information display area 508.

In step 102, at least one recommended information material adapted to the distance is displayed.

Here, the different distance-adapted different recommended information materials, for example, the different distance-adapted recommended information materials may be completely different, or partially different (i.e., may be partially the same), for example, the distance-1-adapted recommended information material may include a recommended information material 1, a recommended information material 2, and a recommended information material 3, and the distance-2-adapted recommended information material may include a recommended information material 3, a recommended information material 4, and a recommended information material 5, i.e., the distance-1-adapted recommended information material and the distance-2-adapted recommended information material are partially different.

In some embodiments, the above-described dynamic display and distance adaptation of at least one recommended information material may be implemented by: acquiring a material parameter of each recommended information material, wherein the dimension of the material parameter comprises at least one of the following: type, number, scale, spatial dimension, rotation angle, hidden attribute, and interaction mode; at least one recommended information material conforming to the material parameters is dynamically displayed in the information presentation area.

For example, the material parameters of the recommended information materials may be directly related to the distances, that is, different distances may directly correspond to different material parameters (that is, the distance interval may not be used for indirect association, but the direct association between the distance and the material parameters), after the distance between the target object and the information display area is acquired, the material parameters of each recommended information material, which are pre-related to the distance, may be acquired, and at least one recommended information material, such as a recommended information material with a hidden attribute, which is consistent with the material parameters, is displayed in the information display area, so, by pre-associating the material parameters of the recommended information material with the distances, the recommended information materials consistent with the material parameters (the material parameters associated with different distances are different) may be dynamically displayed according to the change of the distances, that is, when the distance between the target object and the information display area is different, the target object may see different recommended information materials, thereby improving the information recommendation effect, and further improving the attraction and conversion rate of the recommended information.

In other embodiments, the material parameters may be associated with different distance intervals in advance, and the above-mentioned obtaining the material parameters associated with the distances of each recommended information material may be achieved by: determining a target distance interval in which the distance is located in the multiple distance intervals; and acquiring material parameters pre-associated with the target distance interval for each recommended information material.

For example, the three-dimensional space may be divided into a plurality of distance sections in advance, for example, three distance sections, respectively, a first distance section (for example, a distance information display area is smaller than 5 meters and corresponds to a close view mode), a second distance section (for example, a distance information display area is larger than 5 meters and smaller than 10 meters and corresponds to a middle view mode), and a third distance section (for example, a distance information display area is larger than 10 meters and corresponds to a far view mode), after the distance between the target object and the information display area is acquired, the target distance section where the distance is located in the plurality of distance sections may be first determined, for example, assuming that the distance between the target object and the information display area is 6 meters, the target distance section where the distance is located in the plurality of distance sections is a second distance section, then for each recommended information material may be acquired, and assuming that the hidden attribute among the parameters pre-associated with the second distance section (for example, the middle view mode) is no, the recommended information material 2 and the recommended information material 3 may be subsequently displayed in the information display area.

In other embodiments, bearing the above examples, the following processes may also be performed: in response to the target object moving within the target distance interval, adjusting a material parameter (e.g., adjusting a scale or a rotation angle) pre-associated with the target distance interval, wherein the magnitude of the adjustment is positively correlated to the distance the target object moves; and applying the adjusted material parameters to at least one recommended information material displayed in the information display area.

Taking the target object as an example of the user 1, assuming that the distance between the current user 1 and the information display area is detected to be in a second distance section, the material parameters pre-associated with the second distance section may be acquired, and at least one recommended information material (for example, assuming that the recommended information material 2 and the recommended information material 3) conforming to the material parameters is displayed in the information display area, then assuming that the user 1 moves in the second distance section, the distance moved by the user 1 may be further acquired, and according to the moving distance of the user 1 in the second distance section, the material parameters pre-associated with the second distance section may be adjusted (for example, the rotation angle may be adjusted, or the scaling ratio may be adjusted), then the material parameters after adjustment may be applied to the recommended information material 2 and the recommended information material 3 displayed in the information display area (for example, assuming that the scale before adjustment of the recommended information material 2 and the recommended information material 3 is 15% of the occupied information display area, and the scale after adjustment is 20% of the occupied information display area), so that when the target object moves in the second distance section, the recommended information display experience is further improved, and the user experience is correspondingly improved.

In some embodiments, step 102 described above may be implemented by: displaying at least one recommended information material in response to the distance being in a first distance interval (corresponding to a distant view mode), wherein the spatial dimension of the displayed at least one recommended information material is two-dimensional (i.e., planar presentation), and the interaction mode is a single presentation; displaying at least one recommended information material in response to the distance being in a second distance interval (corresponding to a middle view mode) that is less than the first distance interval, wherein the spatial dimension of the displayed at least one recommended information material is three-dimensional, and the interaction mode is a single presentation (or interaction can be supported, but the number of recommended information materials that support interaction is less than the third distance interval); and in response to the distance being in a third distance interval (corresponding to a close-up mode) which is smaller than the second distance interval, displaying at least one recommended information material, wherein the spatial dimension of the displayed at least one recommended information material is three-dimensional with naked eyes (namely, the three-dimensional effect can be directly perceived by eyes of a user) or three-dimensional based on virtual reality (namely, the three-dimensional effect can be perceived by the user after the user needs to wear the virtual reality equipment), and the interaction mode is used for supporting interaction.

In some embodiments, taking the above example by taking an item to be recommended as a virtual scene as an example, the recommended information material displayed in the first distance interval (corresponding to the distant view mode) may further have the following features: an image identification of the virtual scene (e.g., LOGO of the game), a first number (e.g., 2), a scale of less than the size of the information presentation area (e.g., 10% of the information presentation area is occupied); the recommended information material displayed in the second distance section (corresponding to the middle view mode) may further have the following features: a recommendation page (e.g., a poster of a game) of the type virtual scene, the recommendation page including a virtual character in the virtual scene, the number being a second number (e.g., 8), and the second number being greater than the first number, the scale being less than the size of the information presentation area (greater than a pre-associated scale of the first distance interval, e.g., occupying 30% of the information presentation area); the pre-associated recommended information material displayed in the third distance interval (corresponding to the close-up mode) may also be characterized as follows: the interactive page is of a virtual scene type (such as an interactive page of a game), the interactive page comprises at least one of virtual props and interactive controls in the virtual scene, the number is a third number (such as 10), and the third number is larger than the first number, and the scaling is equal to the size of the information display area (namely, the information display area is just filled).

By way of example, taking a game propaganda scene as an example, referring to fig. 5C, fig. 5C is a schematic view of an application scene of the information recommendation method provided by the embodiment of the present application, as shown in fig. 5C, when a distance between a user and an information display area 515 (for example, a wall) is relatively long, a brief element such as an image identifier 516 of a game (for example, a LOGO of the game) may be displayed on the wall of the distant view, the user may identify which game is attracted and, when the user continues to approach forward, the LOGO of the game becomes a game poster 517, so that more game elements and game names may be displayed in the game poster 517. As the user continues to approach the front of the game poster 517, the boundaries of the walls slowly disappear, the space extends rearward, and the poster background can also be switched into a three-dimensional (3D) space 518 in which the game character 519 and decorations, etc., can fly toward the user. In addition, a virtual prop 520 or click Button (Button) may also appear in front of the user, who may pick up the prop or click the Button to enter the details page.

It should be noted that, different LOGO may be automatically switched at regular time, and if the user approaches when the LOGO of a certain game is displayed, the poster of the corresponding game may be continuously displayed. In addition, the above-mentioned stage may also support interaction, for example, the user may switch different LOGO through gestures, or the user may switch different LOGO through a head-swing manner, for example, when a head-swing operation of the user is detected, the next game LOGO may be displayed. Of course, the objects (for example, games that may be of interest to the user) may be recalled and ordered according to the feature data of the user (for example, the feature data of the user may be found from the feature library through the biological features of the user), and the LOGO of the corresponding object is sequentially displayed according to the order, which is not particularly limited in the embodiment of the present application.

In other embodiments, taking the item to be recommended as a performance (e.g., live broadcast or video) as an example, the pre-associated recommended information material displayed in the first distance interval (i.e., the distant view mode) may further have the following features: a first recommended page of the type performance (which may be, for example, an approximate outline of a concert poster), a first number (for example, 1), a scaling less than the size of the information presentation area (for example, only occupying 10% of the information presentation area); the pre-associated recommended information material displayed in the second distance section may also be characterized as follows: a second recommendation page of the type show (e.g., may be a clear concert poster, the user may see the text information on the poster), the second recommendation page including show objects (e.g., virtual actors) in the show, and the show objects being three-dimensional (e.g., players may see stereoscopic show objects on the concert poster, e.g., idol), a second number (e.g., 8), and the second number being greater than the first number, the scale being less than the size of the information presentation area (greater than the scale associated with the first distance interval, e.g., occupying 40% of the information presentation area), the spatial dimension being three-dimensional, the interactive function being a single presentation (i.e., players can only see stereoscopic show objects, but the show objects are not currently interacted with by players); the pre-associated recommended information material displayed in the third distance interval (corresponding to the close-up mode) may also be characterized as follows: an interactive page of the type performance, the interactive page including performance objects (e.g., virtual actors) in the performance, and the performance objects being interactive-enabled (e.g., the virtual actors may invite the user to reach when the user is near), the number being a third number (e.g., 10), and the third number being greater than the first number, the scale being equal to the size of the information presentation area.

Taking a performance bulletin scene as an example, referring to fig. 5D, fig. 5D is a schematic view of an application scenario of the information recommendation method provided by the embodiment of the present application, as shown in fig. 5D, when a distance between a user and an information display area 521 (for example, a wall) is long, an outline of a concert poster 522 can be seen on the wall, when the user continues to approach, a performance object 523 on the concert poster 522 can be seen to become stereoscopic, and the document information becomes details, and boundaries of the poster will be enlarged to be spread over the whole wall. As the user continues to walk, the show object 523 may invite the user to reach, and after a determination, the scene may become a concert scene, with the show object 523 beginning to perform.

In other embodiments, taking the item to be recommended as a wish list as an example, the pre-associated recommended information material displayed in the first distance interval (i.e. the distant view mode) may further have the following features: image identification of the type wish list, number of first number (e.g. 1), scale smaller than the size of the information presentation area (e.g. only occupy 15% of the information presentation area); the pre-associated recommended information material displayed in the second distance interval (i.e., the middle view mode) may also be characterized as follows: thumbnail pages of the type wish list, the thumbnail pages including thumbnail information of the wish list (e.g., thumbnail information of a game), a second number (e.g., 5) and the second number being greater than the first number, the scale being less than the size of the information presentation area (e.g., 40% of the occupied information presentation area); the pre-associated recommended information material displayed in the third distance interval (i.e., the close-up mode) may also be characterized as follows: a detail page of the type wish list, the detail page comprising detail information of the wish list (e.g. details of the game, including price of the game, download progress etc.), the number being a third number (e.g. 10), and the third number being larger than the first number, the scale being equal to the size of the information presentation area.

For example, taking a wish list scenario as an example, referring to fig. 5E, fig. 5E is a schematic diagram of an application scenario of the information recommendation method provided by the embodiment of the present application, as shown in fig. 5E, after a player adds a certain game to a wish list at an APP end, prompt information 524 prompting the player to attach to a wish wall, for example, "owner, you add" XX "to the wish list in a mobile phone, attach to the wish wall" may be displayed in the wish wall 525 when the player turns to an information display area (for example, the wish wall 525), so that the player can distinguish which wish games are available, and when the player gradually approaches the wish wall 525, details information of the game, for example, specific game price, price reduction information, downloadable Content (DLC, downLoadable Content) update, purchase, etc., may be displayed in each wish list 526.

In other embodiments, the following processes may also be performed: and responding to the switching of the target object from one distance interval to another distance interval, and playing the corresponding transition animation in the switching process.

Taking the target object as the user 1 as an example, when it is detected that the user 1 moves from one distance interval to another distance interval, for example, if the user 1 moves from the first distance interval to the second distance interval, when switching from the recommended information material adapted to the first distance interval to the recommended information material adapted to the second distance interval, a corresponding transition animation can be played in the switching process, so that smooth switching can be realized, and the user is prevented from appearing hard when watching the recommended information.

In some embodiments, when a plurality of information presentation areas are provided in the three-dimensional space, the following processing may be further performed: and in response to the target object approaching the adapted information presentation area (e.g., the information presentation area facing the viewing perspective of the target object), switching at least one of the recommended information materials previously displayed in the adapted information presentation area to be displayed in the information presentation area located in the vicinity of the adapted information presentation area.

Taking a target object as a user 1 as an example, assuming that 3 information display areas, namely an information display area 1, an information display area 2 and an information display area 3, are set in a three-dimensional space, and meanwhile, assuming that the current viewing angle of the user 1 is specific to the information display area 2, the information display area 2 can be used as an information display area adapted to the user 1. After the distance between the user 1 and the information display area 2 is acquired, at least one recommended information material (for example, the recommended information material 1 and the recommended information material 2) adapted to the distance may be displayed in the information display area 2, then, assuming that the user 1 is detected to be continuously approaching the information display area 2, at least one recommended information material (for example, the recommended information material 3 and the recommended information material 4) adapted to the current distance may be dynamically displayed in the information display area 2 according to the change of the distance, and the recommended information materials (for example, the recommended information material 1 and the recommended information material 2) displayed before in the information display area 2 may be switched to be displayed in the information display area (for example, the information display area 1) located near the information display area 2, so that the user may view the recommended information materials displayed before through the nearby information display area, thereby enhancing the impression of the user, and further improving the information recommendation effect.

For example, referring to fig. 5F, fig. 5F is an application scenario schematic diagram of an information recommendation method provided by the embodiment of the present application, as shown in fig. 5F, a plurality of information display areas are set in a three-dimensional space, for example, including an information display area 527, an information display area 528 and an information display area 529, if a viewing angle of a target object 530 (for example, user 1) is opposite to the information display area 528, the information display area 528 may be regarded as an information display area adapted to the target object 530, then a distance between the target object 530 and the information display area 528 may be acquired, at least one recommended information material adapted to the distance, for example, an image identifier 531 of a game, may be displayed in the information display area 528, then, when the target object 530 is detected to be continuously close to the information display area 528, the recommended information material adapted to the current distance, for example, a poster 532 of the game may be updated and the recommended information material (for example, an image identifier 531 of the game) displayed before the information display area 528 may be switched to be displayed in the information display area (for example, the information display area 527) located near the information display area 528, so that the user may further display the recommended information material may be displayed by the user.

In other embodiments, when a plurality of information presentation areas are provided in the three-dimensional space, in addition to displaying at least one recommended information material adapted to a distance in the adapted information presentation area (for example, an information presentation area facing a viewing angle of a target object), the following processing may be performed: at least one recommended information material related to other items to be recommended is displayed in other information display areas, wherein the other information display areas are information display areas other than the adapted information display areas among the plurality of information display areas.

By way of example, assuming that 3 information presentation areas are provided in the three-dimensional space, namely, the information presentation area 1, the information presentation area 2 and the information presentation area 3, respectively, and that the target object (for example, the user 1) is facing the information presentation area 2 at the current viewing angle, the information presentation area 2 may be regarded as an information presentation area adapted to the user 1, and at least one recommended information material related to the item 1 to be recommended (that is, the information presentation area 2 is used for recommending the item 1, for example, for promoting the game 1) may be displayed in the information presentation area 2, and in addition, recommended information materials related to other items to be recommended may be displayed in the information presentation area 1 and the information presentation area 3, for example, at least one recommended information material related to the item 2 may be displayed in the information presentation area 1 (that is, for example, for promoting the game 2), and at least one recommended information material related to the item 3 may be displayed in the information presentation area 3 (that is, for example, for promoting the item 3) may be displayed in the information presentation area 3, and thus further improving the recommended information effect by respectively displaying different information presentation areas.

In some embodiments, referring to fig. 4B, fig. 4B is a flowchart of an information recommendation method provided in an embodiment of the present application, as shown in fig. 4B, after step 102 shown in fig. 3 is performed, step 104 and step 105 shown in fig. 4B may also be performed, and the description will be made with reference to the steps shown in fig. 4B.

In step 104, a viewing angle of the target object is acquired.

In some embodiments, taking the target object as the user 1 as an example, after the distance between the user 1 and the information display area is acquired, the viewing angle of the user 1 may be further acquired.

In step 105, according to the viewing angle of the target object, the display orientation of at least one recommended information material adapted to the distance is adaptively adjusted so that the adjusted display orientation coincides with the center of the viewing angle.

In some embodiments, with the above example, after the viewing angle of the user 1 is acquired, the display orientation of at least one recommended information material adapted to the distance may be adaptively adjusted according to the viewing angle of the user 1 (for example, the display orientation of the virtual character in the virtual scene may be adaptively adjusted so that the adjusted virtual character is facing the user 1 in front), so that the adjusted display orientation coincides with the center of the viewing angle of the user 1, that is, the adjusted recommended information material is always facing the user in front, so that the viewing experience of the user may be improved, and thus the information recommendation effect is further improved.

For example, referring to fig. 5G, fig. 5G is an application scenario schematic diagram of the information recommendation method provided by the embodiment of the present application, as shown in fig. 5G, a viewing angle 534 of a target object 533 may be obtained, and a display orientation of at least one recommended information material (e.g. a virtual character 535) adapted to a distance may be adjusted according to the viewing angle 534, so that the display orientation of the virtual character 535 after adjustment coincides with a center of the viewing angle 534 of the target object 533, that is, the virtual object 535 is always facing the target object 533, so that an information recommendation effect may be further improved, and a viewing experience of a user is also improved.

According to the information recommendation method provided by the embodiment of the application, when the target object is detected to be in the three-dimensional space, the distance between the target object and the information display area arranged in the three-dimensional space is obtained, and at least one recommended information material matched with the distance is dynamically displayed according to the change of the distance, namely, when the distance between the target object and the information display area is different, the recommended information materials seen by the target object are different, so that the information recommendation effect can be effectively improved, and the attraction and the conversion rate of the recommended information are further improved.

In the following, an example application of the embodiment of the present application in an actual application scenario is described by taking an item to be recommended as an advertisement (e.g., a poster).

In the related art, advertisements (such as a roll-up banner, a poster, a background board and the like) have no change in long-short viewing, and have no interaction with users, so that the users have difficulty in selecting among a plurality of advertisements, and the recommending effect of the advertisements is poor.

In view of this, the embodiment of the application provides an information recommendation method, which realizes the 3D of advertisement 'can be seen far or played near' based on a VR mode, and integrates interaction and scene according to the change of distance so as to attract the attention of users, thereby improving the recommendation effect of advertisement and further promoting content consumption and conversion.

The information recommendation method provided by the embodiment of the application is specifically described below.

In some embodiments, as shown in fig. 6, the information recommendation method provided by the embodiment of the present application achieves the purposes of establishing attraction-stimulating purchasing desire-reducing decision cost through 3D display of content, fusion of scenes and light interaction between users and objects generated by distance change.

In other embodiments, as shown in fig. 7, in the information recommendation method provided by the embodiment of the present application, a VR space may be divided into three distance intervals in advance according to an external distance, which are a distance interval 701 corresponding to a distant view, a distance interval 702 corresponding to a middle view, and a distance interval 703 corresponding to a near view, a prompt message of an interactable location may be displayed in space for a first distance interval 701 corresponding to the distant view, a brief of information to be processed may be displayed for a second distance interval 702 corresponding to the middle view, and a user may operate through a ray; for the third distance section 703 corresponding to the close-up, a detailed presentation of information to be processed may be displayed, and the user may operate through rays. The following is a detailed description.

By way of example, taking a game promotional scenario as shown in fig. 5B, a perspective wall displays abbreviated elements such as game LOGO, a user can identify which game is attracted, and when the user continues to approach forward, the game LOGO can become a game poster, displaying more game elements and game names. When a user approaches the poster, the boundary of the wall slowly disappears, the space is extended backwards, the poster background is switched into a 3D space, and game characters, decorations and the like fly to the user in the space. In addition, game props or clickable buttons may also appear in front of the user, who may pick up the props or click on the corresponding buttons to enter the details page.

By way of example, taking a show announcement scenario as shown in fig. 5C, a user may see the general outline of a concert poster at a distance, as the user walks off-shore, the show objects (e.g., idol) in the poster may become three-dimensional, and the message information of the poster becomes detailed, with the boundaries of the poster gradually expanding to span the entire wall surface. When the user gets further close to the poster, for example, the user's glow stick gets close or idol reaches out to the user, the determined scene may become a concert scene, idol begins the performance.

Taking a wish list scene as an example, as shown in fig. 5D, a player adds a certain game into a wish list at an APP end, and after performing a VR end, the player can be prompted to go to a wish wall for pasting, and when the player turns to the wish wall, a wish list note can display thumbnail information, so that the player can distinguish which wish games are available; as players come closer to the wish wall, specific game prices, price reductions, DLC updates, and purchasing details may be displayed.

The following describes an information recommendation method provided by the embodiment of the present application with reference to fig. 8.

Referring to fig. 8, fig. 8 is a flowchart of an information recommendation method according to an embodiment of the present application, and the steps shown in fig. 8 will be described.

In step 201, a user is detected entering the VR space.

In step 202, the coordinates P0 of the user in space and the coordinates P1 of the advertisement in space are acquired.

In some embodiments, when a user is detected entering the VR space (corresponding to the three-dimensional space described above), the coordinates P0 of the user (i.e., camera) in space may be obtained, assuming (x 1,0, z 1), and the coordinates P1 of the advertisement (e.g., poster) in space, assuming (x 2,0, z 2).

In step 203, the distance dp of P0 and P1 in the x, z plane is calculated.

In some embodiments, after the coordinates P0 and P1 of the user and the poster in space are acquired, respectively, a distance calculation may be performed by the P0 coordinates and the P1 coordinates, that is, the distance dp=vector3.distance (P0, P1).

In step 204, the relationship between the near and intermediate long views is determined by comparing the distance dp, and when dp > 1.5 meters, step 205 and step 206 are performed; when 0.7 m < dp < = 1.5 m, step 207 and step 208 are performed; when dp < = 0.7 meters, steps 209 and 210 are performed.

In step 205, a perspective is determined.

In step 206, a 2D poster schema is executed.

In step 207, a medium scene is determined.

In step 208, a 3D base poster schema is executed.

In step 209, a close-up is determined.

In step 210, a 3D animated interactive poster scheme is performed.

In some embodiments, after calculating the distance dp between the user and the poster, the relationship between the poster coordinates and the near-mid perspective of the user coordinates (i.e., camera coordinates) in space may be determined, for example, when dp > 1.5 meters, as a perspective, and then a 2D poster schema may be executed; when 0.7 m < dp < = 1.5m, it can be determined as a middle view, and then a 3D basic poster scheme can be performed; when dp < = 0.7 meters, it may be determined as a close-up, and then a 3D animated interactive poster scheme may be performed.

That is, the embodiment of the application can call different poster animation schemes according to the relation of the distances. Therefore, before setting up a poster, embodiments of the present application first need to plan all 2D elements (corresponding to the recommended information materials described above), including, for example, LOGO, advertisement (Slogan), icon (Icon), and 2D character, etc., 3D elements, including, for example, 3D character, 3D animation, audio, etc., and interactive function buttons. In addition, as shown in fig. 9, the embodiment of the present application further needs to define the spatial coordinates 901, the rotations 902, the scaling 903 and the display hidden attributes 904 of all the elements under different distances in advance, so that a 2D poster (distant view), a 3D basic display poster (middle view) and a 3D animation interactive poster (close view) can be built in advance.

In other embodiments, the embodiments of the present application may further classify the method according to the attribute configuration of all the element attributes at different distances, and may be classified into a default animation method, a medium-view animation method, and a long-view animation method, where the transition of the attributes between different animations may also be implemented by an animation engine (e.g., doTween). As shown in fig. 10, the corresponding animation method may be performed by acquiring the relationship among the close view 1001, the middle view 1002, and the far view 1003 in advance.

According to the information recommendation method provided by the embodiment of the application, through the 2D and 3D display of the contents, the fusion of scenes and the light interaction between the user and the object which are generated by different distance changes, the recommendation effect of the advertisement is improved, and the purposes of attracting-exciting the purchasing desire and reducing the decision cost are achieved.

Continuing with the description below of an exemplary structure of the information recommendation device 555 implemented as a software module provided in an embodiment of the present application, in some embodiments, as shown in fig. 2, the software module stored in the information recommendation device 555 of the memory 550 may include: an acquisition module 5551 and a display module 5552.

An acquisition module 5551, configured to acquire a distance between the target object and the information display area in response to the target object being in the three-dimensional space; the display module 5552 is configured to display at least one recommended information material adapted to a distance, where different distances adapt to different recommended information materials.

In some embodiments, the obtaining module 5551 is further configured to obtain a material parameter associated with the distance in advance for each recommended information material, where a dimension of the material parameter includes at least one of: type, number, scale, spatial dimension, rotation angle, hidden attribute, and interaction mode; the display module 5552 is further configured to display at least one recommended information material that meets the material parameter in the information display area.

In some embodiments, the material parameters are pre-associated with different distance bins; the information recommending device 555 further comprises a determining module 5553, configured to determine a target distance interval in which the distance is in the multiple distance intervals; the obtaining module 5551 is further configured to obtain, for each recommended information material, a material parameter associated with the target distance interval in advance.

In some embodiments, the display module 5552 is further configured to display at least one recommended information material in response to the distance being in the first distance interval, wherein the spatial dimension of the displayed at least one recommended information material is two-dimensional and the interaction mode is a single presentation; displaying at least one recommended information material in response to the distance being in a second distance interval that is less than the first distance interval, wherein the spatial dimension of the displayed at least one recommended information material is three-dimensional and the interaction mode is single display; and displaying at least one recommended information material in response to the distance being in a third distance interval smaller than the second distance interval, wherein the spatial dimension of the displayed at least one recommended information material is naked eye three-dimensional or three-dimensional based on virtual reality, and the interaction mode is supporting interaction.

In some embodiments, the item to be recommended is a virtual scene; the recommended information material displayed in the first distance section is also characterized by: the type is the image identification of the virtual scene, the number is the first number, and the scaling is smaller than the size of the information display area; the recommended information material displayed in the second distance section is also characterized by: the recommendation page is of a type of virtual scene, comprises virtual roles in the virtual scene, the number of the virtual roles is a second number, the second number is larger than the first number, and the scaling ratio is smaller than the size of the information display area; the recommended information material displayed in the third distance section further has the following features: the interactive page is of a virtual scene type, comprises at least one of virtual props and interactive controls in the virtual scene, the number of the interactive pages is a third number, the third number is larger than the first number, and the scaling ratio is equal to the size of the information display area.

In some embodiments, the item to be recommended is a show; the recommended information material displayed in the first distance section is also characterized by: the first recommended pages are of the type of performance, the number is the first number, and the scaling ratio is smaller than the size of the information display area; the recommended information material displayed in the second distance section is also characterized by: the system comprises a first recommendation page, a second recommendation page and a display unit, wherein the first recommendation page is of a type of performance, the first recommendation page comprises performance objects in the performance, the performance objects are three-dimensional, the number of the performance objects is a first number, the first number is larger than the second number, and the scaling is smaller than the size of an information display area; the recommended information material displayed in the third distance section further has the following features: the interactive page is of a type of performance, comprises performance objects in the performance, the performance objects support interaction, the number of the performance objects is a third number, the third number is larger than the first number, and the scaling ratio is equal to the size of the information display area.

In some embodiments, the item to be recommended is a wish list; the recommended information material displayed in the first distance section is also characterized by: the image marks are of the type of the wish list, the number is the first number, and the scaling ratio is smaller than the size of the information display area; the recommended information material displayed in the second distance section is also characterized by: the thumbnail pages are of the type of the wish list, the thumbnail pages comprise thumbnail information of the wish list, the number of the thumbnail pages is a second number, the second number is larger than the first number, and the scaling ratio is smaller than the size of the information display area; the recommended information material displayed in the third distance section further has the following features: the detail page is of a type of wish list, comprises detailed information of the wish list, the number of the detail page is a third number, the third number is larger than the first number, and the scaling is equal to the size of the information display area.

In some embodiments, different distance intervals correspond to different display modes, the display modes including material parameters pre-associated with the distance intervals; the display module 5552 is further configured to display at least one of the following information in the information display area: a real-time value of the distance; the display mode of the target object is triggered immediately after the current movement trend of the target object.

In some embodiments, the information recommending apparatus 555 further includes an adjusting module 5554 for adjusting a material parameter pre-associated with the target distance interval in response to the target object moving within the target distance interval, wherein the magnitude of the adjustment is positively correlated with the distance moved by the target object; the information recommending apparatus 555 further includes an application module 5555 for applying the adjusted material parameters to at least one recommended information material displayed in the information presentation area.

In some embodiments, the information recommending apparatus 555 further includes a playing module 5556, configured to, in response to the target object switching from one distance interval to another distance interval, play a corresponding transition animation during the switching process.

In some embodiments, when a plurality of information presentation areas are provided in the three-dimensional space, the determining module 5553 is further configured to determine an information presentation area adapted to a viewing angle of the target object; the acquiring module 5551 is further configured to acquire a distance between the target object and the adapted information display area; the display module 5552 is further configured to dynamically display at least one recommended information material adapted to the distance in the adapted information display area.

In some embodiments, the display module 5552 is further configured to switch, in response to the target object approaching the adapted information display area, at least one recommended information material previously displayed in the adapted information display area to be displayed in an information display area located near the adapted information display area.

In some embodiments, the display module 5552 is further configured to display at least one recommended information material related to other items to be recommended in other information display areas, where the other information display areas are information display areas of the plurality of information display areas other than the adapted information display area.

In some embodiments, the obtaining module 5551 is further configured to obtain a viewing angle of the target object; the adjustment module 5554 is further configured to adaptively adjust a display orientation of at least one recommended information material adapted to the distance according to the viewing angle of the target object, so that the display orientation coincides with a center of the viewing angle.

In some embodiments, when the number of target objects is plural and plural information presentation areas are provided in the three-dimensional space, the acquisition module 5551 is further configured to, for each target object, perform the following processing: determining an information display area matched with a target object in a plurality of information display areas; acquiring the distance between the target object and the adaptive information display area; the display module 5552 is further configured to dynamically display at least one recommended information material adapted to the distance in the adapted information display area.

It should be noted that, the description of the apparatus according to the embodiment of the present application is similar to the description of the embodiment of the method described above, and has similar beneficial effects as the embodiment of the method, so that a detailed description is omitted. The technical details of the information recommendation apparatus provided in the embodiment of the present application may be understood according to the description of any one of fig. 3, fig. 4A, or fig. 4B.

Embodiments of the present application provide a computer program product comprising a computer program or computer-executable instructions stored in a computer-readable storage medium. The processor of the computer device reads the computer-executable instructions from the computer-readable storage medium, and the processor executes the computer-executable instructions, so that the computer device executes the information recommendation method according to the embodiment of the present application.

Embodiments of the present application provide a computer-readable storage medium storing computer-executable instructions that, when executed by a processor, cause the processor to perform an information recommendation method provided by embodiments of the present application, for example, an information recommendation method as shown in fig. 3, 4A, or 4B.

In some embodiments, the computer readable storage medium may be FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; but may be a variety of devices including one or any combination of the above memories.

In some embodiments, the executable instructions may be in the form of programs, software modules, scripts, or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and they may be deployed in any form, including as stand-alone programs or as modules, components, subroutines, or other units suitable for use in a computing environment.

As an example, executable instructions may be deployed to be executed on one electronic device or on multiple electronic devices located at one site or distributed across multiple sites and interconnected by a communication network.

The foregoing is merely exemplary embodiments of the present application and is not intended to limit the scope of the present application. Any modification, equivalent replacement, improvement, etc. made within the spirit and scope of the present application are included in the protection scope of the present application.

Claims (19)

1. An information recommendation method, characterized by being applied to a three-dimensional space in which an information display area is provided, the method comprising:

responsive to a target object being in the three-dimensional space, acquiring a distance between the target object and the information presentation area, and

And displaying at least one recommended information material adapted to the distance, wherein different distances are adapted to different recommended information materials.

2. The method of claim 1, wherein said displaying at least one recommended information material that is adapted to said distance comprises:

Acquiring a material parameter pre-associated with the distance of each recommended information material, wherein the dimension of the material parameter comprises at least one of the following: type, number, scale, spatial dimension, rotation angle, hidden attribute, and interaction mode;

and displaying at least one recommended information material conforming to the material parameters in the information display area.

3. The method of claim 2, wherein the step of determining the position of the substrate comprises,

The material parameters are pre-associated with different distance intervals;

the acquiring the material parameters of each recommended information material, which are pre-associated with the distance, comprises the following steps:

Determining a target distance interval in which the distance is located in a plurality of distance intervals;

and acquiring the material parameters pre-associated with the target distance interval for each recommended information material.

4. A method according to any one of claim 1 to 3, wherein,

The displaying at least one recommended information material adapted to the distance includes:

Displaying at least one recommended information material in response to the distance being in a first distance interval, wherein the spatial dimension of the displayed at least one recommended information material is two-dimensional, and the interaction mode is single display;

displaying at least one recommended information material in response to the distance being in a second distance interval that is less than the first distance interval, wherein the spatial dimension of the displayed at least one recommended information material is three-dimensional and the interaction mode is single presentation;

And displaying at least one recommended information material in response to the distance being in a third distance interval smaller than the second distance interval, wherein the spatial dimension of the displayed at least one recommended information material is naked eye three-dimensional or three-dimensional based on virtual reality, and the interaction mode is supporting interaction.

5. The method of claim 4, wherein the step of determining the position of the first electrode is performed,

The recommended information material is related to a virtual scene;

The recommended information material displayed in the first distance section further has the following features: the type is the image identification of the virtual scene, the number is the first number, and the scaling is smaller than the size of the information display area;

The recommended information material displayed in the second distance section further has the following features: the recommendation page is of a type of the virtual scene, comprises virtual roles in the virtual scene, and has a second number which is larger than the first number and a scaling ratio smaller than the size of the information display area;

The recommended information material displayed in the third distance section further has the following features: the interactive pages are of the type of the virtual scene, the interactive pages comprise at least one of virtual props and interactive controls in the virtual scene, the number of the interactive pages is a third number, the third number is larger than the first number, and the scaling ratio is equal to the size of the information display area.

6. The method of claim 4, wherein the step of determining the position of the first electrode is performed,

The recommended information material is relevant to the performance;

The recommended information material displayed in the first distance section further has the following features: the type is the first recommended page of the performance, the number is the first number, and the scaling is smaller than the size of the information display area;

The recommended information material displayed in the second distance section further has the following features: a second recommendation page of the type of the performance, the second recommendation page comprising performance objects in the performance, the performance objects being three-dimensional, the number being a second number, the second number being greater than the first number, a scale being less than the size of the information presentation area;

the recommended information material displayed in the third distance section further has the following features: the interactive page is of the type of the performance, comprises performance objects in the performance, the performance objects support interaction, the number is a third number, the third number is larger than the first number, and the scaling ratio is equal to the size of the information display area.

7. The method of claim 4, wherein the step of determining the position of the first electrode is performed,

The recommended information material is related to a wish list;

The recommended information material displayed in the first distance section further has the following features: the type is the image identification of the wish list, the number is the first number, and the scaling ratio is smaller than the size of the information display area;

The recommended information material displayed in the second distance section further has the following features: the thumbnail pages are of the type of the wish list, the thumbnail pages comprise thumbnail information of the wish list, the number of the thumbnail pages is a second number, the second number is larger than the first number, and the scaling ratio is smaller than the size of the information display area;

The recommended information material displayed in the third distance section further has the following features: and the detail page is of the type of the wish list, comprises detailed information of the wish list, is of a third quantity, and is larger than the first quantity, and the scale is equal to the size of the information display area.

8. The method of claim 3, wherein the step of,

Different distance intervals correspond to different display modes, and the display modes comprise the material parameters pre-associated with the distance intervals;

after acquiring the distance between the target object and the information presentation area, the method further comprises:

displaying at least one of the following information in the information display area:

a real-time value of the distance;

And the display mode of the target object, which is triggered by the current movement trend of the target object.

9. A method according to claim 3, characterized in that the method further comprises:

Responsive to the target object moving within the target distance interval, adjusting the material parameters pre-associated with the target distance interval, wherein the amplitude of the adjustment is positively correlated with the distance the target object moves;

and applying the adjusted material parameters to at least one recommended information material displayed in the information display area.

10. A method according to claim 3, characterized in that the method further comprises:

and responding to the switching of the target object from one distance interval to another distance interval, and playing a corresponding transition animation in the switching process.

11. The method of claim 1, wherein the step of determining the position of the substrate comprises,

When a plurality of information display areas are arranged in the three-dimensional space, the acquiring the distance between the target object and the information display area includes:

Determining an information display area adapted to a viewing angle of the target object;

acquiring the distance between the target object and the adapted information display area;

the displaying at least one recommended information material adapted to the distance includes:

and dynamically displaying at least one recommended information material matched with the distance in the matched information display area.

12. The method of claim 11, wherein the method further comprises:

And responding to the situation that the target object is close to the matched information display area, switching at least one of the recommended information materials displayed before in the matched information display area to be displayed in the information display area near the matched information display area.

13. The method of claim 11, wherein the method further comprises:

At least one recommended information material related to other items to be recommended is displayed in other information display areas, wherein the other information display areas are information display areas other than the adapted information display areas among the plurality of information display areas.

14. The method according to claim 1, wherein the method further comprises:

Acquiring a viewing angle of the target object;

and according to the viewing angle of the target object, adaptively adjusting the display orientation of at least one recommended information material matched with the distance so as to enable the display orientation to coincide with the center of the viewing angle.

15. The method according to claim 1, wherein when the number of the target objects is plural and a plurality of the information presentation areas are provided in the three-dimensional space, the acquiring the distance between the target objects and the information presentation areas includes:

for each of the target objects, the following processing is performed:

determining information display areas matched with the target object in the information display areas;

acquiring the distance between the target object and the adapted information display area;

the displaying at least one recommended information material adapted to the distance includes:

And displaying at least one recommended information material matched with the distance in the matched information display area.

16. An information recommendation device, characterized by being applied to a three-dimensional space in which an information display area is provided, comprising:

The acquisition module is used for responding to the fact that the target object is in the three-dimensional space, and acquiring the distance between the target object and the information display area;

And the display module is used for displaying at least one recommended information material matched with the distance, wherein different distances are matched with different recommended information materials.

17. An electronic device, comprising:

a memory for storing executable instructions;

a processor for implementing the information recommendation method of any one of claims 1 to 15 when executing executable instructions stored in the memory.

18. A computer readable storage medium storing computer executable instructions which, when executed by a processor, implement the information recommendation method of any one of claims 1 to 15.

19. A computer program product comprising a computer program or computer-executable instructions which, when executed by a processor, implement the information recommendation method of any one of claims 1 to 15.