CN118176516A - Information distribution system, information distribution device, program, and information distribution method - Google Patents

Abstract

The given information is effectively distributed based on the movement of the beacon device without depending on the movement of the user. An information distribution system (1) is provided with: a wireless device (550), a user terminal (200), and a server (100) mounted on a vehicle (500), wherein the wireless device (550) is provided with: a transmitting means 551 that moves in accordance with movement of a vehicle 500 and simultaneously transmits a predetermined radio wave to the surroundings, and the server 100 includes: a storage unit (115) that stores given information; a determination unit (113) that determines a user terminal (200) that detects the radio wave; and a distribution unit (114) that distributes the given information to the user terminal (200) determined by the determination unit (113).

Description

Information distribution system, information distribution device, program, and information distribution method

Technical Field

The present invention relates to an information distribution system, an information distribution device, a program, and an information distribution method, in which a wireless device that emits a predetermined radio wave to the surroundings is mounted on a mobile body, and the mobile body is moved, and information is distributed to user terminals that have detected the radio wave.

Background

It is known that by moving an advertisement in a city while a vehicle body displays it, a person in the city can see a mobile advertisement called a package advertisement, an advertisement truck, or the like of the advertisement.

As such a technique, for example, patent documents 1 and 2 disclose a technique related to a vehicle (package car) or package bus in which predetermined information is displayed on a display device provided to face the outside.

Further, patent document 3 discloses a system for matching a position and a movement speed of a vehicle obtained by a beacon device provided on a road with a road map database to acquire and distribute traffic information, traffic congestion information, and an estimated movement time to a destination.

As to the beacon device, patent document 4 discloses a technique of distributing a predetermined advertisement to an information terminal that performs short-range wireless communication with a beacon device placed in front of a store or the like.

Prior art literature

Patent literature

Patent document 1: japanese patent laid-open No. 2020-052072

Patent document 2: japanese patent laid-open No. 2009-80341

Patent document 3: japanese patent application laid-open No. 2008-134957

Patent document 4: japanese patent laid-open publication No. 2019-67311

Disclosure of Invention

Problems to be solved by the invention

However, with respect to mobile advertising, even if the packaged automobile passes nearer, there are many users who do not see the packaged advertising.

For example, a user viewing/operating a smartphone in a city is interested in his viewing/operation and thus may miss a packaged advertisement.

Further, the beacon device is fixedly installed as a common technical knowledge, and the range of a receiving loop capable of performing short-range wireless communication is limited.

In this way, when it is desired to distribute advertisements unique to a specific area to a plurality of users existing in the specific area, a number of beacon devices corresponding to the degree of the area are required, and there is a problem that time and effort and cost are increased.

Means for solving the problems

In view of the above-described problems, an information distribution system according to an aspect of the present invention includes a wireless device mounted on a mobile body, a user terminal, and a server, the wireless device including: and a transmitting unit that moves in accordance with movement of the moving body and simultaneously transmits a predetermined radio wave to the surroundings, wherein the server includes: a storage unit that stores given information; a determining unit that determines a user terminal that detected the electric wave; and a distribution unit that distributes the given information to the user terminal determined by the determination unit.

An information distribution device according to another aspect of the present invention is an information distribution device for distributing information to a predetermined user terminal by cooperation with a wireless device mounted on a mobile body, which moves in association with movement of the mobile body and simultaneously emits a predetermined radio wave to the surroundings, the information distribution device including: a storage unit that stores given information; a determining unit that determines a user terminal that detected the electric wave; and a distribution unit that distributes the given information to the user terminal determined by the determination unit.

A program according to another aspect of the present invention causes a computer to execute: a step of storing given information; a step of transmitting a predetermined radio wave while a wireless device mounted on a mobile body moves together with the movement of the mobile body; a step of determining a user terminal that detected the electric wave; and a step of distributing the given information to the determined user terminal.

Further, an information processing method according to another aspect of the present invention is an information processing method for distributing information to a predetermined user terminal, the information distribution method including: a step of storing given information; a step of transmitting a predetermined radio wave while a wireless device mounted on a mobile body moves together with the movement of the mobile body; a step of determining a user terminal that detected the electric wave; and a step of distributing the given information to the determined user terminal.

Effects of the invention

By the invention, the given information can be effectively distributed.

Drawings

Fig. 1 is a schematic diagram of an information distribution system according to an embodiment of the present invention.

Fig. 2 is a hardware configuration diagram of the server.

Fig. 3 is a hardware configuration diagram of the user terminal.

Fig. 4 is a hardware configuration diagram of the vehicle.

Fig. 5 is a functional block diagram of the information distribution system.

Fig. 6 is a diagram showing how the receiving loop of the beacon wave moves along the specific path along with the movement along the specific path of the vehicle. The upper diagram shows the receiving circle at time 1, and the lower diagram shows the receiving circle at time 2.

Fig. 7 is a diagram showing how the receiving circle of the beacon wave moves throughout the specified area without omission with movement of the vehicle in the specified area.

Fig. 8 is an example of advertisement information displayed in a user terminal existing along a certain path (national trace o line).

Fig. 9 is an example of advertisement information displayed in a user terminal existing in a certain area (area a).

Fig. 10 is a1 st timing chart showing the processing procedure of the present invention.

Fig. 11 is a2 nd timing chart showing the processing procedure of the present invention.

Fig. 12 is a diagram showing a case where the vehicle moves across a plurality of regions.

Fig. 13 is an example of an advertisement information DB in which regions are associated with advertisement information.

Fig. 14 is an example of advertisement information displayed in a user terminal existing in the region B.

Detailed Description

An information distribution system 1 according to an embodiment of the present invention will be described.

The information distribution system 1 of the present embodiment is a system in which a wireless device 550 is mounted on a vehicle 500, and a beacon wave is emitted to the surroundings while the wireless device 550 is moved in accordance with movement of the vehicle 500, whereby it is possible to distribute advertisement information to surrounding user terminals 200 determined by short-range wireless communication with the user terminals 200 via the wireless device 550.

The vehicle 500 is an example of a "mobile body" of the present invention, and other mobile bodies such as an electric motorcycle and an unmanned aerial vehicle can be applied.

The advertisement information is an example of "predetermined information" of the present invention, and other information such as local government information, regional information, disaster prevention information, and the like can be applied.

Fig. 1 is a schematic diagram of an information distribution system 1.

As shown in fig. 1, the information distribution system 1 is configured to include a server 100, a user terminal 200 held by a user, an advertiser terminal 300, and a vehicle 500 on which a wireless device 550 is mounted, and is configured by cooperation of the respective components.

The respective components are communicably connected via a communication line such as the internet 900.

Fig. 2 is a hardware configuration diagram of the server 100.

The server 100 is an information distribution apparatus of the present invention, and is an information processing apparatus owned and managed by an advertisement distribution operator that operates advertisement distribution.

The server 100 includes: a processor 101, a memory 102, a storage device 103 and a communication device 104.

The processor 101 executes a program to control each section of the server 100, and performs processing for realizing the functions of the server 100. For the processor 101, for example, a CPU (Central Processing Unit ) is used.

The memory 102 is a computer-readable recording medium, and stores programs and data executed by the processor 101. For the Memory 102, for example, RAM (Random Access Memory ) and ROM (Read Only Memory) are used.

The storage device 103 is a computer-readable recording medium, and stores various data and programs used by the processor 101. For the storage device 103, for example, an HDD (HARD DISK DRIVE ) or an SSD (Solid STATE DRIVE, solid state drive) is used.

The communication device 104 is connected to the internet 900, and communicates data with the user terminal 200, the advertiser terminal 300, the vehicle 500, and the wireless device 550 via the internet 900, for example.

Fig. 3 is a hardware configuration diagram of the user terminal 200.

The user terminal 200 is an information terminal held by a user who is an advertisement distribution target, and corresponds to a smart phone, a tablet terminal, or the like.

The user terminal 200 includes: a processor 201, a memory 202, a storage device 203, an operation device 204, a display device 205, and a communication device 206.

The processor 201 executes a program to control each section of the user terminal 200, and performs processing for realizing the functions of the user terminal 200.

The memory 202 is a computer-readable recording medium, and stores programs and data executed by the processor 201.

The storage device 203 is a computer-readable recording medium, and stores various data and programs used by the processor 201. As the storage device 203, for example, an HDD (HARD DISK DRIVE ), an SSD (Solid STATE DRIVE, solid state drive), a flash memory, or the like is used.

The operation device 204 is a device for operating the user terminal 200, and corresponds to a touch panel, for example.

The display device 205 displays various screens. For the display device 205, a liquid crystal display is used, for example. The display device 205 may be integrated with the touch sensor and configured as a touch panel.

The communication device 206 is connected to the internet 900, and performs data communication with the server 100 and the wireless device 550 via the internet 900.

The advertiser terminal 300 is an information terminal such as a smart phone, a tablet terminal, a personal computer, etc. held by an advertiser.

The advertiser terminal 300 has the same hardware configuration as the user terminal 200, and thus a detailed description thereof will be omitted.

The vehicle 500 can exemplify an automobile such as an internal combustion locomotive, an Electric vehicle (hereinafter also referred to as EV), or the like used by an advertisement distribution operator for advertisement distribution.

The diesel locomotive can travel by combusting fuel such as gasoline and driving the engine using the combustion gas thereof.

The EV is equipped with a battery such as a lithium ion battery, and can travel by driving a motor with electric power stored in the battery by charging.

Among EVs, there are vehicles called microminiature EVs of the same size as light vehicles.

The microminiature EV example passenger comprises 4 or less cars with a maximum speed of 60km/h or less, a rated output of 0.6kw or more, a length of 2.5m or less, a width of 1.3m or less, a height of 2.0m or less, and a maximum bearing capacity of 350kg or less.

The capacity of a battery provided in a microminiature EV is 9 to 10kWh (1 cell type), the charging time is 5 to 16 hours, and a cruising distance of about 100 to 150km is realized in a full charge state.

Fig. 4 is a hardware configuration diagram of the vehicle 500.

The vehicle 500 includes: processor 501, memory 502, storage device 503, communication device 504, display device 505, positioning device 506, driving device 507, and wireless device 550.

The processor 501 executes a program to control each part of the vehicle 500 and the wireless device 550, and performs processing for realizing functions of the vehicle 500 and the wireless device 550.

The memory 502 is a computer-readable recording medium, and is stored for expanding a program and data executed by the processor 501.

The storage device 503 is a computer-readable recording medium, and stores various data and programs used by the processor 501.

The communication device 504 corresponds to, for example, a router, and communicates data with the server 100 via the internet 900.

The router performs wireless communication in accordance with a given wireless communication standard (e.g., 4G, 5G of LTE (Long Term Evolution), etc.).

The display device 505 displays various screens. For example, a liquid crystal display is used for the display device 505. The display device 505 is provided on an instrument panel or instrument panel, and allows a driver to visually recognize display information while driving.

The positioning device 506 is, for example, a positioning unit such as a GNSS (global navigation SATELLITE SYSTEM) including GPS, and measures current position information (latitude/longitude) of the vehicle 500.

The position information of the vehicle 500 can be used to determine which route in which region the vehicle 500 is located by combining map information provided by a map API, not shown, with map information stored in advance.

According to the position information, automatic driving in a certain route or a certain area can be facilitated, and manual driving can be supported by display.

The driving device 507 is a device such as an accelerator, a steering wheel, and a brake that takes over driving of the vehicle 500.

The wireless device 550 is a beacon device mounted on the vehicle 500.

The wireless device 550 moves together with the vehicle 500 while performing short-range wireless communication with the surrounding user terminals 200.

The short-range wireless communication is to transmit a beacon wave in a range of several tens of centimeters (cm) to one hundred and several tens of meters (m), and transmit or receive data using the beacon wave as a carrier.

When the user terminal 200 enters a reception loop (reception range) of the beacon radio wave, the user terminal performs short-range wireless communication with the wireless device 550.

The wireless device 550 can be configured of a Wi-Fi (registered trademark. Hereinafter the same) device (hereinafter, referred to as WF device) in which the reception circle of the beacon wave is one hundred and several tens of centimeters (cm) to hundred meters (m), a Bluetooth (registered trademark. Hereinafter, the same) device (hereinafter, referred to as BT device), or a combination thereof.

In this embodiment, a WF device is used as the wireless device 550.

Fig. 5 is a functional configuration diagram of the information distribution system 1.

(Advertiser terminal)

The advertiser terminal 300 is an information terminal held by an advertiser, and is used when distributing advertisements to the advertisement distribution operation commerce commission.

Specifically, the advertisement delegation information is transmitted to the server 100 according to a given operation in the advertiser terminal 300.

The advertisement request information may include, for example, advertisement information (video, text, etc.), information indicating a route along which the vehicle 500 moves, information indicating a region, and the like, according to the request content.

The "advertisement information" includes one of the 1 st advertisement information created/prepared by the advertiser and the 2 nd advertisement information indicating the content selected by the advertiser from the advertisement information stored in the advertisement information database (hereinafter referred to as advertisement information DB 116) of the server 100.

In other words, the advertiser can select the 1 st advertisement information or the 2 nd advertisement information as the advertisement information through the operation in the advertiser terminal 300.

The information indicating the "path" can be exemplified by path specification information such as a national trace o line.

The information indicating "region" can be, for example, region designation information such as region a, region B, and a region including region a and region B.

(Server)

The server 100 includes: a receiving unit 111, a mobile information transmitting unit 112, a determining unit 113, a distributing unit 114, and a storing unit 115.

The functions of the server 100 are realized by the processor 101 executing programs to control the respective sections.

The receiving unit 111 receives the advertisement request information transmitted from the advertiser terminal 300 (transmitting unit 553).

When receiving the advertisement request information, the server 100 temporarily stores the advertisement request information in the storage device 103 or the like.

When receiving the advertisement request information from the advertiser terminal 300, the mobile information transmitting unit 112 transmits mobile information based on the advertisement request information to the vehicle 500.

For example, when advertisement information, a route, and a region are included in advertisement request information, the server 100 includes information indicating the route and the region in mobile information and transmits the information to the vehicle 500.

The storage unit 115 stores advertisement information (given information).

Specifically, advertisement information including images and characters is stored in the advertisement information DB116.

When the advertisement request information includes the 2 nd advertisement information indicating the selected advertisement information, the advertisement information selected from the advertisement information DB116 is used for distribution.

The plurality of images, messages of the advertisement information DB116 are classified so as to be easily selected by an advertiser.

In the case where the 1 st advertisement information indicating advertisement information created by the advertiser is included in the advertisement delegation information, the storage unit 115 stores the 1 st advertisement information and is used for distribution.

When the vehicle 500 receives the movement information from the server 100, the wireless device 550 (the transmitting unit 551) moves in accordance with the movement of the vehicle 500 and transmits a beacon wave to the surroundings.

The user terminal 200 transmits, to the wireless device 550, identification information indicating that the beacon wave is detected, based on the detection of the beacon wave.

For example, as shown in fig. 6, when the vehicle 500 moves along the line o of the national road, the user terminals 200a to c are present in the receiving circle at the 1 st timing, and thus the beacon waves are detected (fig. 6 upper diagram), and the user terminals 200 d to g enter the receiving circle at the 2 nd timing, and the beacon waves are detected (fig. 6 lower diagram).

As shown in fig. 7, when the vehicle 500 moves in the region a (the determined region), the wireless device 550 moves in the region a together with the vehicle 500, and emits a beacon wave to the surroundings.

In this case, the vehicle 500 is moved so that the reception circle of the beacon wave completely covers the entire area a.

In this way, the plurality of user terminals 200 existing in the area a can be caused to detect the beacon radio waves.

The wireless device 550, upon receiving the determination information from the user terminal 200, transmits the determination information to the server 100.

The determination information may be information capable of determining the user terminal 200, and may be, for example, contact information such as a MAC address, an IP address, a mailbox address, and a telephone number of the user terminal 200.

The identification information is information to be transferred to the wireless device 550 by the user terminal 200 via the short-range wireless communication, and thus may be information indicating that the user terminal 200 detects a beacon radio wave.

Accordingly, the determination unit 113 of the server 100 can determine the user terminal 200, whose contact information has detected the beacon wave, based on the received determination information.

The distribution unit 114 of the server 100 distributes the advertisement information to the user terminal 200 determined by the determination unit 113.

Here, when the user terminal 200 detects the beacon wave, it means that the user exists around the vehicle 500.

Accordingly, the present invention distributes advertisement information to users existing around the vehicle 500 by distributing advertisement information to the user terminals 200 that detected the beacon wave.

For example, by moving the vehicle 500 along the determined path, the distribution unit 114 can distribute advertisement information to users (user terminals 200) existing around the determined path determined by the determination unit 113.

Further, by moving the vehicle 500 in the determined area, the distribution unit 114 can distribute the advertisement information to the users (user terminals 200) existing in the determined area determined by the determination unit 113.

In other words, the determination unit 113 determines the user terminal 200 that detected the beacon wave while determining the movement of the geographical area as the user terminal 200 existing in the determined geographical area, and the distribution unit 114 distributes the advertisement information to the user terminal 200 existing in the determined geographical area determined by the determination unit 113.

The determination information applies the MAC address, IP address, mailbox address, telephone number, etc. of the user terminal 200, and thus the contact of the user terminal 200 can be directly or indirectly determined.

For example, when the specific information includes a MAC address and an IP address, the advertisement information may be distributed using these addresses as transmission-first addresses.

When the information is determined to contain the mailbox address and the telephone number, the advertisement information is sent to the mailbox address through the electronic mailbox, or the advertisement information is distributed to the telephone number through the short message.

The advertisement information can also be distributed through cooperation with SNS.

For example, in cooperation with a LINE (registered trademark), the link server may be configured to associate the identification information with the LINE account by friend registration in advance.

Thus, the server 100 can specify a LINE account by connecting the specifying information and the advertisement information to the LINE server, and the LINE server can notify (distribute) the advertisement information to the LINE account by specifying the LINE account by using the specifying information key.

(Vehicle)

The vehicle 500 includes a movement control unit 511 and a display unit 512 (fig. 5).

The functions of the vehicle 500 are realized by the processor 501 executing programs to control the respective sections.

In the vehicle 500, when movement information is received from the server 100, driving is performed based on the movement information.

The driving of the vehicle 500 may be automatic or manual.

For example, in the case where the route and the region are included in the movement information, the movement control unit 511 performs automatic driving by controlling the driving device 507 so as to move on the route and the region.

When the route and the area are included in the movement information, the processor 501 causes the display unit 512 to display navigation information and the like related to the route and the area.

Thus, the driver can drive (manually drive) along the navigation information displayed on the display unit 512.

When the route and the area are not included in the movement information, the route and the area may be determined on the operator side, and the vehicle 500 may be moved.

(Wireless device)

The wireless device 550 is mounted on the vehicle 500.

The wireless device 550 includes a transmitting unit 551, a receiving unit 552, and a transmitting unit 553 (fig. 5).

The functions of the wireless device 550 are realized by the processor 501 executing a program to control each section.

In addition, other processors and the like can also be used to perform control of the vehicle 500 and the wireless device 550.

The transmitting unit 551 moves with the movement of the vehicle 500, and simultaneously transmits beacon waves to the surroundings.

Thereby, the user terminal 200 existing around the moving vehicle 500 (wireless device 550) performs the short-range wireless communication with the wireless device 550.

In addition, in the execution of the short-range wireless communication, when the wireless device 550 is a WF device, it is necessary to set "Wi-Fi" to "on" (set to be active) in the "setting" of the user terminal 200, and when the wireless device 550 is a BT device, it is necessary to set "Bluetooth" to "on" (set to be active) in the "setting" of the user terminal 200.

For example, the mobile information includes "path: in the case of the national road o line ", as shown in fig. 6, the vehicle 500 moves along the national road o line based on the positioning information and the map information, and the wireless device 550 moves together with the vehicle 500 while transmitting the beacon wave to the surroundings.

The mobile information includes "region: in the case of the region a ", as shown in fig. 7, the vehicle 500 moves (rounds) within the region a based on the positioning information and the map information, and performs driving such that the reception circle of the beacon wave covers the region a without omission.

Specifically, with reference to map information of a specific region, when a reception circle of a beacon wave moves along with movement of the vehicle 500, the processor 501 may be configured to calculate such that an optimal route is selected so that the reception circle covers the entire specific region, and the display device 505 may display the selected route, or the driving device 507 may be configured to automatically drive along the route.

In this way, the transmitting unit 551 moves in the determined region along with the movement of the vehicle 500, and simultaneously transmits the beacon wave to the determined region.

The reception unit 552 of the wireless device 550 receives, from the user terminal 200, determination information indicating that the user terminal 200 detects a beacon wave.

That is, the wireless device 550 receives the determination information from the user terminal 200 via the short-range wireless communication with the user terminal 200 existing in the reception loop of the beacon wave.

The transmitting unit 553 of the wireless apparatus 550 transmits the determination information received from the user terminal 200 to the server 100.

(User terminal)

The user terminal 200 includes a communication unit 211 and a display unit 212 (fig. 5).

The functions of the user terminal 200 are realized by the processor 201 executing programs to control the respective sections.

The communication unit 211 communicates data with the wireless device 550 and the server 100.

Specifically, in the short-range wireless communication with the wireless device 550, a beacon wave emitted from the wireless device 550 is detected, and the determination information is transmitted to the wireless device 550 according to the detection of the beacon wave.

Further, the communication unit 211 receives advertisement information distributed from the server 100.

The display unit 212 displays advertisement information received from the server 100.

Fig. 8 is an example of advertisement information displayed in the user terminal 200 existing along the line of the national channel o.

Fig. 9 is an example of advertisement information displayed in the user terminal 200 existing in the area a.

As shown in these figures, with the movement of the vehicle 500, unique information can be distributed to a user in a specific route or area, and to the route or area.

As described above, in the information distribution system 1 of the present invention, the information distribution system 1 includes: the wireless device 550, the user terminal 200, and the server 100 mounted on the vehicle 500 (mobile unit), and the wireless device 550 includes: the transmitting unit 551 moves along with movement of the vehicle 500 and simultaneously transmits a beacon wave (predetermined wave) to the surrounding, and the server 100 includes: a storage unit 115 that stores advertisement information (given information); a determining unit 113 that determines the user terminal 200 that detected the beacon wave; and a distribution unit 114 that distributes the advertisement information (given information) to the user terminal 200 determined by the determination unit 113.

In addition, in the information distribution apparatus of the present invention, a server 100 distributes advertisement information (predetermined information) to a predetermined user terminal 200 by cooperation with a wireless device 550, the wireless device 550 being mounted on a vehicle 500 (mobile body) and moving along with movement of the vehicle 500 (mobile body) and transmitting a beacon wave (predetermined wave) to the surroundings, the server 100 comprising: a storage unit 115 that stores advertisement information (given information); a determining unit 113 that determines the user terminal 200 that detected the beacon wave; and a distribution unit 114 that distributes the advertisement information (given information) to the user terminal 200 determined by the determination unit 113.

(Processing sequence)

The processing sequence of information distribution will be described with reference to fig. 10.

Fig. 10 is a1 st timing chart showing a processing procedure in the program and information distribution method of the present invention.

In addition, advertisement information is stored in the server 100 (storage unit 115) in advance, and an advertiser can select desired advertisement information therefrom.

As shown in fig. 10, first, the advertiser terminal 300 performs a request for advertisement distribution according to an operation of an advertiser (S101).

Thereby, the advertiser terminal 300 transmits the advertisement request information to the server 100.

The advertisement request information includes advertisement information, a route, a region, and the like, and a request form of advertisement.

When receiving the advertisement request information from the advertiser terminal 300, the server 100 transmits the movement information based on the advertisement request information to the vehicle 500 (S102).

For example, when advertisement request information includes advertisement information, a route, and a region, mobile information is made to include the route and the region.

In addition, when the 1 st advertisement information created by the advertiser is included as advertisement information in the advertisement request information, the 1 st advertisement information is stored in the storage unit 115 as a partial transmission information.

On the other hand, when the advertisement request information includes the 2 nd advertisement information prepared by the operator as advertisement information, the advertisement information selected from the advertisement information DB116 is selected as distribution information.

When the vehicle 500 receives the movement information, movement is performed based on the movement information (S103).

As the vehicle 500 moves, the wireless device 550 mounted on the vehicle 500 also moves.

For example, when the route is included in the movement information, the vehicle 500 and the wireless device 550 move along the route, and when the area is included in the movement information, the vehicle 500 and the wireless device 550 move along the area.

The wireless device 550 transmits a beacon wave to the surroundings (S104).

That is, the wireless device 550 (the transmitting unit 551) moves along with the movement of the vehicle 500, and simultaneously transmits the beacon wave.

When the user terminal 200 detects the beacon radio wave (S105), it transmits the identification information to the wireless device 550 (S106).

These processes are executed when the user terminal 200 enters the reception loop of the beacon wave by the movement of the vehicle 500 (wireless device 550).

When the wireless device 550 receives the identification information from the user terminal 200, it transmits the identification information to the server 100 (S107).

When receiving the identification information from the wireless device 550, the server 100 identifies the user terminal 200 based on the identification information (S108), and transmits (distributes) the advertisement information stored in the storage unit 115 to the user terminal 200 (S109).

The user terminal 200 displays advertisement information received from the server 100 (S110).

When the distribution of the advertisement information is completed, the advertisement distribution operator requests the advertisement distribution cost.

Specifically, the fee request information is transmitted to the advertiser terminal 300.

The advertiser terminal 300, upon receiving the fee request information, performs a payment process (S112).

Fig. 11 is a2 nd timing chart showing the processing sequence (steps) in the program and information distribution method of the present invention.

As can be seen from a comparison of fig. 10 and 11, S201 to S205 in the 2 nd timing are common to S101 to S105 in the 1 st timing.

However, in the 2 nd timing, in S206, the user terminal 200 directly transmits the determination information to the server 100, which is different from the 1 st timing in which the user terminal 200 transmits the determination information to the server 100 via the wireless device 550.

Therefore, in the 2 nd timing, in the short-range wireless communication between the wireless device 550 and the user terminal 200, URI (Uniform Resource Identifier) which is the position information of the server 100 is transmitted from the wireless device 550 to the user terminal 200.

As a result, the user terminal 200 can directly access the server 100 based on the location information, and can transfer the identification information to the server 100.

For example, the user terminal 200 may execute a push notification when detecting a beacon wave, and the push notification may include the URI of the server 100, or may directly transmit the identification information to the server 100 according to a push operation.

S207 to S211 in the 2 nd sequence are shared with S108 to S112 in the 1 st sequence. The common portions will not be described.

In this way, in the program of the present invention, the computer is caused to execute the steps of: a step of storing advertisement information (given information); a step (S103-S104, S203-S204) of transmitting a predetermined radio wave while a wireless device 550 mounted on a vehicle 500 (mobile unit) moves together with the movement of the vehicle 500; a step (S108, S207) of determining the user terminal 200 that detected the radio wave; and a step (S109, S208) of distributing the advertisement information (given information) to the determined user terminal 200.

Further, in the information distribution method of the present invention, the information distribution method of distributing information to a given user terminal 200 includes the steps of: a step of storing advertisement information (given information); a step (S103-S104, S203-S204) of transmitting a predetermined radio wave while a wireless device 550 mounted on a vehicle 500 (mobile unit) moves together with the movement of the vehicle 500; a step (S108, S207) of determining a user terminal that detected the radio wave; and a step (S109, S208) of distributing the advertisement information (given information) to the determined user terminal 200.

(Advertisement information in case of crossing multiple regions)

In the information distribution system 1, the vehicle 500 may be moved across a plurality of areas, and in this case, the advertisement information unique to the 1 st area may be distributed during the 1 st area movement, and in the case where the movement area is changed from the 1 st area to the 2 nd area, the distributed advertisement information may be changed to the advertisement information unique to the 2 nd area.

For example, as shown in fig. 12, when the vehicle 500 is moved (i.e., moved around) a region including a region a and a region B, it is desirable that an advertisement a related to the region a be distributed during the movement of the region a and an advertisement B related to the region B be distributed during the movement of the region B.

Therefore, in the information distribution system 1 of the present embodiment, the storage unit 115 of the server 100 associates and stores advertisement information for each region.

Fig. 13 shows an example of the advertisement information DB116 in which the region a corresponds to the advertisement a (1 st information) and the region B corresponds to the advertisement B (2 nd information).

When the advertisement a for the region a and the advertisement B for the region B are transmitted from the advertiser, these are associated and stored.

The transmitting unit of the wireless device 550 transmits the beacon wave to the region a (the 1 st specific region) while moving along with the movement of the vehicle 500, and transmits the beacon wave to the region B (the 2 nd specific region) while moving along with the movement of the vehicle 500 while moving along with the region B (the 1 st specific region).

The "moving in the region a" and "moving in the region B" of the vehicle 500 (the wireless device 550) can be determined based on the position information of the vehicle 500 positioned by the positioning device 506.

For example, in the case of a rectangular region a shown in fig. 12, position information (latitude/longitude) of points corresponding to 4 vertices is determined in advance from map information or the like.

When the position information of the vehicle 500 is included in the four corner regions derived from the position information of the 4 vertices, it can be determined that the vehicle 500 (wireless device 550) is "moving in region a".

The shape of the region is not limited to a quadrangle, and may be any shape, and when the positional information for positioning is included in the region specified by the positional information indicating the boundary, it can be determined that the vehicle 500 (the wireless device 550) moves in the region.

The determination unit 113 of the server 100 determines that the user terminal 200 that detected the beacon wave transmitted from the wireless device 550 moving in the region a (determination region 1) is the user terminal 200 existing in the region a (determination region 1), and determines that the user terminal 200 that detected the beacon wave transmitted from the wireless device 550 moving in the region B (determination region 2) is the user terminal 200 existing in the region B (determination region 2).

In other words, the server 100 determines that the user terminal 200 specified based on the specifying information exists in the region a when the vehicle 500 receives the specifying information during the movement of the region a, and determines that the user terminal 200 specified based on the specifying information exists in the region B when the vehicle 500 receives the specifying information during the movement of the region B.

The distribution unit 114 of the server 100 distributes the advertisement a (information 1) to the user terminal 200 existing in the region a (region 1) determined by the determination unit 113, and distributes the advertisement B (information 2) to the user terminal 200 existing in the region B (region 2) determined by the determination unit 113.

For example, fig. 9 shows an example of advertisement information distributed to the user terminal 200 existing in the region a, and fig. 14 shows an example of advertisement information distributed to the user terminal 200 existing in the region B.

In other words, the advertisement information shown in fig. 9 is distributed while the vehicle 500 is moving in the region a, but when the moving region changes from the region a to the region B, the advertisement information shown in fig. 14 is changed.

In this case, advertisement a is preferably information related to region a, and advertisement B is preferably information related to region B.

This enables the user to know information unique to the region where the user exists, and can improve the advertising effect.

As described above, in the present invention, by mounting the beacon device on the mobile body, the receiving circle of the beacon wave moves, and the user existing in the vicinity is captured, thereby distributing information.

Thus, conventionally, the movement of the user is required for fixedly installing the beacon device, but the predetermined information can be distributed even if the user does not move.

In addition, in the present invention, basically, one beacon device is sufficient, and therefore, it is not necessary to provide a plurality of beacon devices as in the prior art, and trouble and cost can be suppressed.

In addition, in the present invention, advertisements can be widely and reliably distributed via popular smartphones, and users can easily view advertisements.

While the preferred embodiments of the present invention have been described above, the present invention is not limited to the above embodiments, and various modifications and implementations are possible within the scope of the present invention.

For example, the configuration of the information distribution system 1 is not limited to the above-described embodiment, and other devices may have a part or all of the configuration of one device.

The processing order in the information processing method and the program is not limited to the above-described order, and a part of the order may be changed.

In the above-described embodiment, the server 100 distributes advertisement information to the user terminal 200 based on the reception of the determination information transmitted from the user terminal 200, but there is a problem in that there is a case where the user does not wish advertisement distribution, and in that personal information is included in the determination information.

For example, in response to such a problem, the user terminal 200 may transmit the identification information or distribute the advertisement information only when a setting (for example, "on" of "notification" in the smartphone) for allowing the advertisement distribution and the use of the personal information is performed in advance.

For example, information distribution may be performed when setting "accept push notification" is performed or when directly accessing location information (URI) of the server 100 included in push notification.

The advertisement request information and the movement information can include advertisement periods and the number of users to be distributed according to the wishes of the advertiser.

When the advertisement period is included in the movement information, the vehicle 500 and the wireless device 550 may drive in accordance with the advertisement period, and the server 100 may distribute the advertisement information in accordance with the advertisement period.

When the number of distribution users is included in the mobile information, the vehicle 500 and the wireless device 550 may be driven until the number of execution times of the short-range wireless communication reaches the number of distribution users, and the server 100 may distribute the advertisement information until the number of reception times of the information and the number of distribution times of the advertisement information reach the number of distribution users.

In this case, the advertiser may pay (measure) the advertisement distribution fee corresponding to the number of users to be distributed during the advertisement period to the operator.

In addition to metering, metering can also be used.

The "zone" is a concept including a "path".

Accordingly, the user terminal 200 that detected the beacon wave can be identified by transmitting the beacon wave while the 1 st path is moving, and thus the 1 st information can be distributed to the user terminals 200 that exist along the 1 st path, and the user terminal 200 that detected the beacon wave can be identified by transmitting the beacon wave while the 2 nd path is moving, and thus the 2 nd information can be distributed to the user terminals 200 that exist along the 2 nd path.

The wireless device 550 can also have a direction finding function.

For example, bluetooth5.1 has a function of providing an array antenna having a plurality of antennas on one of both sides performing short-range wireless communication and determining an arrival direction of a radio wave based on phase information of the radio wave.

With the above-described functions, for example, the antenna of the wireless device 550 is an array antenna, and each phase information is measured, so that the arrival direction of the radio wave can be determined based on the phase information.

Thus, for example, when the route at the boundary between the region a and the region B moves, it is possible to determine whether to perform the short-range wireless communication with the user terminal 200 located in the region a or the short-range wireless communication with the user terminal 200 located in the region B, and it is possible to reliably distribute the advertisement information unique to the region.

In this case, the wireless device 550 may transmit the phase information in addition to the identification information to the server 100.

In addition, if the reception intensity of the radio wave in the user terminal 200 is transmitted to the server 100 in addition to the identification information and the phase information, the distance between the wireless device 550 and the user terminal 200 can be derived based on the reception intensity, and the user terminal 200 can more accurately determine which region exists.

In the information distribution system 1 of the present embodiment, the wireless device 550 makes a round in a specific area and distributes advertisements to the user terminal 200 that detected the beacon radio wave, but the present invention is not limited to this, and the distribution can be prevented from being omitted by making a round a plurality of times.

But the advertising effect of distributing a plurality of identical advertisements to the user terminal 200 that distributed one advertisement is weak.

Therefore, when the same specification information is received again, desired settings such as not distributing advertisements, distributing different advertisements, and retransmitting the same advertisements can be made.

The present invention can be constructed without the advertiser terminal 300.

For example, in the case where an operator who runs any operation performs advertisement distribution for its own operation, the advertiser terminal 300 is not required.

The distribution of the advertisement information may be performed only when the processing (hereinafter, referred to as pairing) of associating and storing the identification information with each other is performed in the wireless device 550 and the user terminal 200.

For example, when the user terminal 200 initially enters the reception loop of the beacon wave, the user terminal 200 (the display device 205) can selectively display the identification number (SSID, etc.) of the wireless device 550 and select the same.

The wireless device 550 and the user terminal 200 perform short-range wireless communication according to a selection operation by the user, and the identification information of the user terminal 200, that is, the identification information, is associated with the identification number of the wireless device 550 and stored (paired) by way of the exchange of the identification information.

If the wireless device 550 transmits the determination information to the server 100 via the short-range wireless communication with the user terminal 200, the server 100 distributes the advertisement information to the user terminal 200 based on the reception of the determination information.

In addition, the user terminal 200 may directly transmit the determination information to the server 100 via short-range wireless communication with the wireless device 550, not via the wireless device 550.

When the user terminal 200 enters the reception loop of the beacon wave again (after the second time), the wireless device 550 and the user terminal 200 can confirm that the pairing information (both pieces of identification information) is stored, and therefore in this case, the wireless device 550 transmits the identification information to the server 100 without the selection operation, and the server 100 distributes the advertisement information to the user terminal 200 based on the reception of the identification information.

In other words, the advertisement information cannot be distributed without performing the pairing operation for the first time, but the advertisement information can be distributed without performing the pairing operation for the second and subsequent times.

Description of the reference numerals-

1: Information distribution system, 100: server, 101: processor, 102: memory, 103: storage device, 104: communication apparatus, 111: receiving unit, 112: mobile information transmitting unit, 113: determination unit, 114: distribution unit, 115: storage unit, 116: advertisement information DB,200: user terminal, 201: processor, 202: memory, 203: storage device, 204: operating means, 205: display device, 206: communication apparatus, 211: communication unit, 212: display unit, 300: advertiser terminal, 500: vehicle, 501: processor, 502: memory, 503: storage device, 504: communication apparatus, 505: display device, 506: positioning device, 507: driving device, 511: movement control unit, 512: display unit, 550: wireless device 551: a transmitting unit 552: receiving unit 553: transmission unit, 900: the Internet.

Claims (7)

1. An information distribution system including a wireless device mounted on a mobile body, a user terminal, and a server, characterized in that,

The wireless device is provided with: a transmitting unit that moves along with the movement of the moving body and simultaneously transmits a predetermined radio wave to the surroundings,

The server is provided with: a storage unit that stores given information; a determining unit that determines a user terminal that detected the electric wave; and a distribution unit that distributes the given information to the user terminal determined by the determination unit.

2. The information distribution system according to claim 1, wherein,

The wireless device is provided with: a receiving unit that receives, from the user terminal, determination information indicating that the user terminal detected the electric wave; and a transmitting unit that transmits the determination information received by the receiving unit to the server,

The server is provided with: a receiving unit that receives the determination information transmitted by the transmitting unit,

The determining unit determines a user terminal that detected the electric wave based on the determination information received by the receiving unit.

3. An information distribution system according to claim 1 or 2, characterized in that,

In the wireless device, the transmitting unit is capable of moving in a determined region along with movement of the mobile body while transmitting a given electric wave to the determined region,

In the server, the determining unit determines that the user terminal that detected the electric wave is a user terminal that exists in the determined area, and the distributing unit distributes the given information to the user terminal that exists in the determined area determined by the determining unit.

4. An information distribution system according to any one of claims 1 to 3, characterized in that,

In the wireless device, the transmitting means may be configured to transmit a predetermined radio wave to the 1 st specified area while moving in the 1 st specified area along with the movement of the moving body, to transmit a predetermined radio wave to the 2 nd specified area while moving in the 2 nd specified area along with the movement of the moving body,

In the server, the storage unit stores 1 st information and 2 nd information, the determination unit determines that a user terminal that detects an electric wave transmitted from the wireless device in the 1 st determined area movement is a user terminal existing in the 1 st determined area, determines that a user terminal that detects an electric wave transmitted from the wireless device in the 2 nd determined area movement is a user terminal existing in the 2 nd determined area, and the distribution unit distributes the 1 st information to the user terminal existing in the 1 st determined area determined by the determination unit, and distributes the 2 nd information to the user terminal existing in the 2 nd determined area determined by the determination unit.

5. An information distribution device for distributing information to a predetermined user terminal by cooperation with a wireless device mounted on a mobile body, moving in accordance with movement of the mobile body, and simultaneously transmitting a predetermined radio wave to the surroundings,

The information distribution device is characterized by comprising:

A storage unit that stores given information;

A determining unit that determines a user terminal that detected the electric wave; and

And a distribution unit that distributes the given information to the user terminal determined by the determination unit.

6. A program for causing a computer to execute the steps of:

a step of storing given information;

a step of transmitting a predetermined radio wave while a wireless device mounted on a mobile body moves together with the movement of the mobile body;

A step of determining a user terminal that detected the electric wave; and

And distributing the given information to the determined user terminal.

7. An information distribution method, distributes information to a given user terminal,

The information distribution method is characterized by comprising the following steps:

a step of storing given information;

a step of transmitting a predetermined radio wave while a wireless device mounted on a mobile body moves together with the movement of the mobile body;

A step of determining a user terminal that detected the electric wave; and

And distributing the given information to the determined user terminal.