CN117939229A

CN117939229A - Content display method, device, equipment and storage medium based on media information stream

Info

Publication number: CN117939229A
Application number: CN202410128752.XA
Authority: CN
Inventors: 吴雷; 梁颖蕾; 李磊; 陈家龙; 蔡尔文
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-03-30
Filing date: 2020-03-30
Publication date: 2024-04-26
Also published as: CN111432264A; CN111432264B

Abstract

The invention provides a content display method, a device, equipment and a storage medium based on media information flow; the method comprises the following steps: presenting a media information stream page including target media information; based on the media information stream page, receiving interactive operation aiming at target media information; when determining that target media information is presented in a media information stream page in response to interactive operation, presenting a switching change process from an original form to a first interactive form of the target media information in a region corresponding to the target media information, and adapting a presentation position corresponding to media information associated with the target media information in the media information stream page according to the size of the region corresponding to the target media information in the first interactive form; the original form comprises original contents of target media information, and the first interaction form comprises the original contents and interaction contents corresponding to interaction operation. According to the invention, the perception of the value and influence brought by the interactive operation of the user can be enhanced.

Description

Content display method, device, equipment and storage medium based on media information stream

Description of the division

The application relates to a method, a device and equipment for displaying content based on media information stream, which are applied for the division of Chinese patent with the application date of 2020, 3 months and 30 days, the application number of 202010238687.8 and the application name of 'storage medium'.

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for displaying content based on a media information stream.

Background

With the development of internet technology, media information transmission based on intelligent terminals is becoming more and more popular, for example, in news and other article display of mobile phone terminals, users can perform corresponding interactive operations, such as comments, collection, praise and the like, according to the watched media information.

In the related art, the interactive operations generated by the users can be recommended to other users as recommendation reasons of the corresponding media information, but the user performing the interactive operations on the media information cannot perceive that the content corresponding to the interactive operations is recommended to other users, so that the experience of the users is poor.

Disclosure of Invention

The embodiment of the invention provides a content display method, a device and a storage medium based on media information flow, which can enhance the perception of value and influence brought by users on interactive operation.

The technical scheme of the embodiment of the invention is realized as follows:

The embodiment of the invention provides a content display method based on a media information stream, which comprises the following steps:

Presenting a media information stream page including target media information;

based on the media information stream page, receiving interactive operation aiming at the target media information;

In response to the interactive operation, when the target media information is determined to be presented in the media information stream page, presenting a switching change process of the target media information from an original form to a first interactive form in a region corresponding to the target media information, and

Adapting a presentation position corresponding to media information associated with target media information in the media information stream page according to the size of an area corresponding to the target media information in a first interaction form;

The original form comprises original content of the target media information, and the first interaction form comprises the original content and interaction content corresponding to the interaction operation.

Presenting a media information stream page including target media information;

For the interactive operation corresponding to the target media information, which is implemented before the target media information is presented, when the target media information is determined to be presented in the media information stream page, the switching change process of the target media information from the original form to the first interactive form is presented in the area corresponding to the target media information, and

Adapting a presentation position corresponding to media information associated with target media information in the media information stream page according to the size of an area corresponding to the target media information in an interactive mode;

the original form comprises original content of the target media information, and the interactive form comprises the original content and interactive content corresponding to the interactive operation.

The embodiment of the invention provides a content display device based on a media information stream, which comprises:

A presentation module for presenting a media information stream page including target media information;

The receiving module is used for receiving interactive operation aiming at the target media information based on the media information stream page;

The switching module is used for responding to the interaction operation, when determining that the target media information is presented in the media information stream page, presenting a switching change process from an original form to a first interaction form of the target media information in a region corresponding to the target media information, and

In the above solution, the receiving module is further configured to respond to a viewing operation for the target media information, present a content page including original content of the target media information, and

Presenting at least one interactive function item in the content page, wherein the interactive function item is used for realizing interaction with the target media information;

and receiving an interaction operation aiming at the target media information, wherein the interaction operation is triggered based on the interaction function item.

In the above scheme, the device further includes:

The prompting module is used for presenting interactive prompting information in the content page, wherein the interactive prompting information is used for prompting that the interactive content corresponding to the interactive operation can be presented on the media information stream page;

and switching the content page to the media information stream page in response to the operation of switching to the media information stream page.

In the above scheme, the switching module is further configured to present a second information stream card corresponding to the target media information in the first interaction form when the presentation form of the target media information is an information stream card, where transparency of the second information stream card is the first transparency;

Gradually increasing the transparency of the second information flow card until the transparency of the second information flow card is 1, and

And gradually reducing the transparency of the first information flow card corresponding to the target media information in the original form in the process of increasing the transparency of the second information flow card until the first information flow card is completely transparent.

In the above scheme, the switching module is further configured to, when the presentation form of the target media information is an information stream card, move a first information stream card corresponding to the target media information in an original form out of the media information stream page along a target direction, and

And in the process of moving out the first information flow card, moving a second information flow card corresponding to the target media information in the first interaction form into the media information flow page along the target direction.

In the above scheme, the switching module is further configured to present a switching change process of the target media information from the original form to the first interactive form in the area corresponding to the target media information when the number of the interactive operations is at least two, and

And in the process of presenting the target media information of the first interaction form, sequentially presenting the interaction content corresponding to each interaction operation in the area corresponding to the interaction content.

In the above scheme, when the presentation form of the target media information is an information stream card, the switching module is further configured to adjust a display style of the information stream card corresponding to the target media information in the first interaction form, so that the display style of the information stream card is different from information stream cards corresponding to other media information in the media information stream page.

In the above scheme, the switching module is further configured to obtain an information amount contained in the interactive content;

Determining a switching speed corresponding to the presentation form of the target media information based on the information quantity;

And according to the switching speed, presenting a switching change process of the target media information from the original form to the first interactive form.

In the above scheme, the switching module is further configured to adjust a presentation position corresponding to the media information located below the target media information in the media information stream page, so that the target media information located in the first interaction form can be completely presented.

In the above scheme, the switching module is further configured to determine a switching change process of the target media information in the first interaction form from the first interaction form to the second interaction form when the target media information in the first interaction form is presented in the media information stream page, and

Adapting a presentation position corresponding to media information associated with the target media information in the media information stream page according to the size of an area corresponding to the target media information in the second interaction form;

wherein the second interaction modality includes: the original content and the interactive content corresponding to the interactive behavior of the target user aiming at the target media information; the target user is different from the user corresponding to the interactive operation.

In the above scheme, the switching module is further configured to obtain a first card template of a first information stream card corresponding to the target media information in the original form when the presentation form of the target media information is an information stream card;

Determining a second card template of a second information flow card corresponding to the target media information in the first interaction form based on the first card template;

the second card template comprises an original content part and an interactive content part, and the style of the original content part is the same as that of the first card template;

and generating the second information flow card based on the second card template.

the page presentation module is used for presenting a media information stream page comprising target media information;

a form switching module, configured to determine, for an interactive operation performed before the target media information is presented and corresponding to the target media information, that when the target media information is presented in the media information stream page, a switching change process from an original form to a first interactive form of the target media information is presented in an area corresponding to the target media information, and

An embodiment of the present invention provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the content display method based on the media information stream when executing the executable instructions stored in the memory.

The embodiment of the invention provides a storage medium which stores executable instructions for causing a processor to execute, thereby realizing the content display method based on media information flow.

The embodiment of the invention has the following beneficial effects:

When the target media information is determined to be presented in the media information stream page, presenting a switching change process from an original form to a first interactive form of the target media information in a region corresponding to the target media information, and adapting a presentation position corresponding to media information associated with the target media information in the media information stream page according to the size of the region corresponding to the target media information in the first interactive form; therefore, the user can intuitively see the change process of the presentation form of the target media information, so as to enhance the perception of the value and influence brought by the interactive operation of the user; meanwhile, the original content of the target media information is converted into the original content plus the interactive content corresponding to the interactive operation in the changing process, and the positions of other media information are adjusted, so that all the content in the media information stream page does not need to be reloaded, the refreshing time and the flow can be saved, and the experience of a user is improved.

Drawings

FIG. 1 is a schematic diagram of an alternative architecture of a media information stream based content presentation system 100 provided in an embodiment of the present invention;

FIG. 2 is a schematic diagram of an alternative configuration of an electronic device according to an embodiment of the present invention;

FIG. 3 is a schematic flow chart of an alternative method for presenting content based on media information stream according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of an alternative interface of a media information stream page provided by an embodiment of the present invention;

FIG. 5 is a schematic illustration of an alternative interface for a media information stream page provided by an embodiment of the present invention;

FIG. 6 is a schematic diagram of an alternative interface of a media information stream page provided by an embodiment of the present invention;

FIGS. 7A-7B are schematic diagrams of an alternative interface for a content page provided by an embodiment of the present invention;

FIG. 8 is a schematic diagram of an alternative interface for presenting interactive alert information provided by an embodiment of the present invention;

FIG. 9 is a schematic diagram of an alternative interface for presenting a morphology switching change process provided by an embodiment of the present invention;

FIG. 10 is a schematic diagram of an alternative interface for presenting a morphology switching change process provided by an embodiment of the present invention;

FIG. 11 is a schematic illustration of an alternative interface for a media information stream page provided by an embodiment of the present invention;

FIG. 12 is a schematic illustration of an alternative interface for a media information stream page provided by an embodiment of the present invention;

FIG. 13 is a schematic illustration of an alternative interface for a media information stream page provided by an embodiment of the present invention;

FIG. 14 is an alternative schematic view of a card template provided by an embodiment of the invention;

FIG. 15 is a schematic flow chart of an alternative method for presenting content based on media information stream according to an embodiment of the present invention;

FIG. 16 is a schematic flow chart of an alternative method for presenting content based on media information stream according to an embodiment of the present invention;

FIG. 17 is a schematic flow chart of an alternative method for presenting content based on media information stream according to an embodiment of the present invention;

fig. 18 is a schematic diagram of an alternative composition structure of a virtual gift exchanging apparatus according to an embodiment of the present invention.

Detailed Description

The present invention will be further described in detail with reference to the accompanying drawings, for the purpose of making the objects, technical solutions and advantages of the present invention more apparent, and the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by those skilled in the art without making any inventive effort are within the scope of the present invention.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is to be understood that "some embodiments" can be the same subset or different subsets of all possible embodiments and can be combined with one another without conflict.

In the following description, the terms "first", "second", "third" and the like are merely used to distinguish similar objects and do not represent a specific ordering of the objects, it being understood that the "first", "second", "third" may be interchanged with a specific order or sequence, as permitted, to enable embodiments of the invention described herein to be practiced otherwise than as illustrated or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.

Before describing embodiments of the present invention in further detail, the terms and terminology involved in the embodiments of the present invention will be described, and the terms and terminology involved in the embodiments of the present invention will be used in the following explanation.

1) Information flow: refers to a form of content browsing that may be composed of a mix of arbitrary content forms (teletext, video, atlas, syndicated content portal, etc.).

2) Interactive operations, which are operations representing interdependencies that occur by propagating information through language or other means, include operations of comments, praise, collection, forwarding, etc.

3) In response to a condition or state that is used to represent the condition or state upon which the performed operation depends, the performed operation or operations may be in real-time or with a set delay when the condition or state upon which it depends is satisfied; without being specifically described, there is no limitation in the execution sequence of the plurality of operations performed.

Referring to fig. 1, fig. 1 is a schematic diagram of an alternative architecture of a content presentation system 100 based on media information flow according to an embodiment of the present invention, in order to support an exemplary application, a terminal (a terminal 400-1 and a terminal 400-2 are shown in an exemplary manner) are connected to a server 200 through a network 300, where the network 300 may be a wide area network or a local area network, or a combination of both. The terminal is provided with an application client, such as a news application client, a microblog application client and the like.

A terminal (e.g., 400-1) for presenting a media information stream page including target media information; based on the media information stream page, receiving interactive operation aiming at target media information; transmitting the interactive contents corresponding to the interactive operation to the server 200;

the server 200 is configured to determine to send relevant information of the corresponding interactive content to the terminal;

The terminal (400-1) is used for determining target media information corresponding to the interactive content according to the related information of the interactive content; when the target media information is determined to be presented in the media information stream page, presenting a switching change process from an original form to a first interactive form of the target media information in a region corresponding to the target media information, and adapting a presentation position corresponding to the media information associated with the target media information in the media information stream page according to the size of the region corresponding to the target media information in the first interactive form;

the original form comprises original contents of target media information, and the first interaction form comprises the original contents and interaction contents corresponding to interaction operation.

In practical application, the server can be a separately configured server supporting various services, or can be configured as a server cluster; the terminal may be a smart phone, tablet, notebook, etc. type of user terminal, or may be a wearable computing device, personal Digital Assistant (PDA), desktop computer, cellular phone, media player, navigation device, game console, television, or a combination of any two or more of these or other data processing devices.

An electronic device implementing the content presentation method of a media information stream according to an embodiment of the present invention will be described. Referring to fig. 2, fig. 2 is a schematic structural diagram of an alternative electronic device provided in an embodiment of the present invention, where the electronic device shown in fig. 2 includes: at least one processor 410, a memory 450, at least one network interface 420, and a user interface 430. The various components in the electronic device are coupled together by a bus system 440. It is understood that the bus system 440 is used to enable connected communication between these components. The bus system 440 includes a power bus, a control bus, and a status signal bus in addition to the data bus. But for clarity of illustration the various buses are labeled in fig. 2 as bus system 440.

The Processor 410 may be an integrated circuit chip having signal processing capabilities such as a general purpose Processor, such as a microprocessor or any conventional Processor, a digital signal Processor (DSP, digital Signal Processor), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like.

The user interface 430 includes one or more output devices 431, including one or more speakers and/or one or more visual displays, that enable presentation of the media content. The user interface 430 also includes one or more input devices 432, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

Memory 450 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard drives, optical drives, and the like. Memory 450 optionally includes one or more storage devices physically remote from processor 410.

Memory 450 includes volatile memory or nonvolatile memory, and may also include both volatile and nonvolatile memory. The non-volatile Memory may be a Read Only Memory (ROM) and the volatile Memory may be a random access Memory (RAM, random Access Memory). The memory 450 described in embodiments of the present invention is intended to comprise any suitable type of memory.

In some embodiments, memory 450 is capable of storing data to support various operations, examples of which include programs, modules and data structures, or subsets or supersets thereof, as exemplified below.

An operating system 451 including system programs, e.g., framework layer, core library layer, driver layer, etc., for handling various basic system services and performing hardware-related tasks, for implementing various basic services and handling hardware-based tasks;

network communication module 452 for reaching other computing devices via one or more (wired or wireless) network interfaces 420, exemplary network interfaces 420 include: bluetooth, wireless compatibility authentication (WiFi), and universal serial bus (USB, universal Serial Bus), etc.;

A presentation module 453 for enabling presentation of information (e.g., a user interface for operating peripheral devices and displaying content and information) via one or more output devices 431 (e.g., a display screen, speakers, etc.) associated with the user interface 430;

An input processing module 454 for detecting one or more user inputs or interactions from one of the one or more input devices 432 and translating the detected inputs or interactions.

In some embodiments, the apparatus provided by the embodiments of the present invention may be implemented in software, and fig. 2 shows a content presentation device 455 based on a media information stream stored in a memory 450, which may be software in the form of a program and a plug-in, etc., including the following software modules: the presentation module 4551, the receiving module 4552 and the switching module 4553 are logical, and thus may be arbitrarily combined or further split according to the functions implemented.

The functions of the respective modules will be described hereinafter.

In other embodiments, the content presentation device for media information streams provided by the embodiments of the present invention may be implemented in hardware, and by way of example, the content presentation device for media information streams provided by the embodiments of the present invention may be a processor in the form of a hardware decoding processor that is programmed to perform the content presentation method for media information streams provided by the embodiments of the present invention, for example, the processor in the form of a hardware decoding processor may employ one or more Application specific integrated circuits (ASICs, application SPECIFIC INTEGRATED circuits), DSPs, programmable logic devices (PLDs, programmable Logic Device), complex Programmable logic devices (CPLDs, complex Programmable Logic Device), field-Programmable gate arrays (FPGAs), field-Programmable GATE ARRAY), or other electronic components.

The content display method based on the media information stream provided by the embodiment of the invention will be described in connection with the exemplary application and implementation of the terminal provided by the embodiment of the invention.

Referring to fig. 3, fig. 3 is a schematic flowchart of an alternative method for displaying content based on a media information stream according to an embodiment of the present invention, and will be described with reference to the steps shown in fig. 3.

Step 301: the terminal presents a media information stream page including the target media information.

In practical implementation, the terminal is provided with an application client, such as a video application client, a news application client, an instant messaging client, and the like, and the terminal can present a media information stream page through the application client, and correspondingly, the target media information can be picture information, article information, video information, and the like, wherein the target media information can also simultaneously comprise one or more of the above information, for example, the target media information can simultaneously comprise a picture and corresponding text.

It should be noted that, the media information stream page generally includes a plurality of media information, and the target media information is one media information in the media information stream page. The media information in the media information stream page can be media information published by the user and the user (such as friends, concerned users and the like) with social relation with the user, and the access and interaction actions have social relation under the limitation; the media information can be media information published by any user in the social network, any registered user in the social network can access and interact with the media information, for example, the media information stream page can be a recommendation page, and media information which is interested by the user and screened from media information published by all users in the social network is presented.

Step 302: based on the media information stream page, an interactive operation for the target media information is received.

Here, interactive operations are used to represent interdependent actions that occur by propagating information through language or other means, including praise, click-through, collection, forwarding, comment, etc.

In some embodiments, the media information stream page may include interactive function items corresponding to the target media information, so that the user may trigger corresponding interactive operations based on the presented interactive function items; in other embodiments, the media information stream page does not include the interactive function item corresponding to the target media information, and the corresponding interactive function item can be presented only by clicking a key for presenting the interactive function item; or the page switching is needed to trigger the interactive operation aiming at the target media information through the switched page.

FIG. 4 is a schematic diagram of an alternative interface of a media information stream page provided by an embodiment of the present invention, referring to FIG. 4, an interactive function item 401 is presented under the target media information; fig. 5 is a schematic diagram of an alternative interface of a media information stream page provided in an embodiment of the present invention, referring to fig. 5, an interactive function item 502 is presented by clicking a "more" button 501 beside the target media information.

In some embodiments, in response to a viewing operation for the target media information, presenting a content page including original content of the target media information, and presenting at least one interactive function item in the content page, the interactive function item for enabling interaction with the target media information; and receiving interaction operation aiming at target media information, wherein the interaction operation is triggered based on the interaction function item.

In actual implementation, when the content page of the original content of the target media information is needed to pass, the interactive operation of the target media information is realized. Wherein, the viewing operation for the target media information may be a clicking operation for the original content of the target media information, or a clicking operation for a viewing function item of the corresponding target media information, etc.

For example, fig. 6 is an optional interface schematic diagram of a media information stream page provided by an embodiment of the present invention, fig. 7A-7B are optional interface schematic diagrams of a content page provided by an embodiment of the present invention, referring to fig. 6 and fig. 7A-7B, a user clicks an original content 601 of target media information in the media information stream page shown in fig. 6, performs a page jump, presents a content page of the original content of the target media information shown in fig. 7A, presents a comment function item 701 below the content page, clicks the comment function item 701, presents a comment input box shown in fig. 7B, inputs comment content by clicking a comment input box 702, and submits comments by clicking a "publish" button.

In some embodiments, after receiving an interaction operation for target media information carried by the first information stream card, the terminal presents interaction prompt information in a content page, where the interaction prompt information is used to prompt that interaction content corresponding to the interaction operation can be presented in the media information stream page; and switching the content page to the media information stream page in response to the operation of switching to the media information stream page.

In actual implementation, after receiving the interactive operation for the target media information carried by the first information stream card, the terminal sends the interactive content corresponding to the interactive operation to the server so that the server can judge whether the interactive content can be presented on the media information stream page; if yes, the server informs the terminal and sends the relevant information of the interactive content to the terminal, the terminal can present the interactive content corresponding to the interactive operation on the media information stream page after knowing that the interactive content can be presented in the media information stream page, and presents the interactive prompt information in the content page so as to inform the user that the interactive content can be presented in the media information stream page, and the interactive content can be seen by other users.

It should be noted that the presentation may be presented in a dynamic special effect mode, for example, fig. 8 is a schematic diagram of an optional interface for presenting the interactive prompt information provided by the embodiment of the present invention, referring to fig. 8, firstly, the prompt information is presented at the top of the page, then the prompt information slides to the right side of the return icon, and the result is that the Biu icon is added with "Biu" and the recommendation to the top page "is changed into Biu icon added with" Biu to top page ", and then the Biu icon is changed. In this way, the user can be guided to click on the return icon to return the media information stream page.

In some embodiments, the interactive content corresponding to each interactive operation of the user can be presented on the media information page, for example, the interactive content corresponding to each interactive operation of the user can be recommended to the user having a social relationship with the user; in other embodiments, the user may only be able to present the media information page when the interactive operation of the user has a recommendation value, for example, the user may only have a very high content comment or the user may only be able to present the user account with a certain influence.

Step 303: and when the target media information is determined to be presented in the media information stream page in response to the interaction operation, presenting a switching change process from the original form to the first interaction form of the target media information in a region corresponding to the target media information, and adapting a presentation position corresponding to the media information associated with the target media information in the media information stream page according to the size of the region corresponding to the target media information in the first interaction form.

In practical implementation, since the original form only includes the original content of the target media information, and the first interactive form includes the original content and the interactive content corresponding to the interactive operation, when the switching and changing process from the original form to the first interactive form of the target media information is presented, a larger presentation area is necessarily required for the target media information, so that the presentation positions of other media information need to be adjusted correspondingly to avoid overlapping of the content of the target media information and influence on the browsing experience of the user.

It should be noted that, the presentation form of the target media information is switched only when the target media information is presented and in the media information stream page, that is, when the target media information is in the visible region. If the target media information is not in the visual area, waiting until the target media information is in the visual area, and switching which station of the target media information is presented.

In other embodiments, the terminal may directly present the switching result from the original configuration to the first interaction configuration.

In actual implementation, whether to present the switching change process of the target media information from the original form to the first interactive form may be determined according to the time when the target media information is in the visual area and the time when the target media information is determined to be capable of being presented on the media information stream page. For example, when the waiting time expires, the final handover result is directly presented.

In some embodiments, the terminal may present the switching process of the target media information from the original form to the first interactive form by: when the presentation form of the target media information is an information flow card, presenting a second information flow card corresponding to the target media information in the first interaction form, wherein the transparency of the second information flow card is the first transparency; and gradually increasing the transparency of the second information flow card until the transparency of the second information flow card is 1, and gradually reducing the transparency of the first information flow card corresponding to the target media information in the original form in the process of increasing the transparency of the second information flow card until the first information flow card is completely transparent.

In actual implementation, switching of the presentation forms can be realized in a fade-in and fade-out mode, namely, the first new information flow card becomes transparent gradually until the first new information flow card is completely transparent; the second information flow card is gradually opaque until completely opaque. Here, the first transparency may be any transparency other than 1, for example, the first transparency may be 0, and the transparency of the second information flow card is increased until the transparency is 1, that is, the second information flow card is gradually changed from completely transparent to completely opaque.

For example, fig. 9 is an optional interface schematic diagram of a presentation form switching process according to an embodiment of the present invention, referring to fig. 9, in the process of presentation form switching, a first information flow card corresponding to target media information 901 is gradually changed from opaque to transparent, and at the same time, a second information flow card corresponding to target media information 901 is gradually presented, that is, is gradually changed from transparent to opaque.

In some embodiments, the terminal may present the switching process of the target media information from the original form to the first interactive form by: when the presentation form of the target media information is an information flow card, the first information flow card corresponding to the target media information in the original form is moved out of the media information flow page along the target direction, and in the process of moving out of the first information flow card, the second information flow card corresponding to the target media information in the first interaction form is moved into the media information flow page along the target direction.

In actual implementation, the target direction may be a horizontal direction, a vertical direction, or the like.

Taking the target direction as the horizontal direction as an example, fig. 10 is an optional interface schematic diagram of the process of switching the presentation form according to the embodiment of the present invention, referring to fig. 10, the first information flow card moves horizontally to the right until the media information flow page is removed; at the same time, the second information flow card moves horizontally from the left to the right until it moves completely into the media information flow page.

In some embodiments, the direction of movement of the first information flow card out of the media information flow page may be different from the direction of movement of the second information flow card into the media information flow page, e.g., the first information flow card moves horizontally to the right and the second information flow card moves from top to bottom; in some embodiments, the first information flow card may be moved out of the media information flow page, and then the second information flow card may be moved into the media information flow page.

In some embodiments, when the number of the interactive operations is at least two, a switching process from the original form to the first interactive form of the target media information is presented in the area corresponding to the target media information, and in the process of presenting the target media information of the first interactive form, interactive contents corresponding to each interactive operation are sequentially presented in the area corresponding to the interactive contents.

Here, the number of the interactive operations is at least two, and the user may perform different interactive operations on the target media information, for example, the user has both endorsed the target media information and reviewed the target media information; the same interactive operation can also be performed on the target media information, for example, two comments corresponding to the target media information are published.

In actual implementation, the interactive contents corresponding to the interactive operations can be ordered according to the execution time of the interactive operations, so that the interactive contents corresponding to the interactive operations are sequentially presented according to the ordering result; or the value of the interactive content corresponding to the interactive operation can be scored, so that the interactive content corresponding to the interactive operation is ranked according to the score, and the interactive content corresponding to each interactive operation is sequentially presented according to the ranking result; or the interactive contents corresponding to the interactive operations can be sequenced according to the types of the interactive operations, so that the interactive contents corresponding to the interactive operations are sequentially presented according to the sequencing result.

Fig. 11 is an optional interface schematic diagram of a media information stream page provided in an embodiment of the present invention, referring to fig. 11, in an area 1101 of interactive contents, interactive contents corresponding to praise are presented first, and then interactive contents corresponding to comments are presented.

In some embodiments, when the number of interactive operations is at least two, the interactive contents corresponding to each interactive operation may be presented simultaneously.

In some embodiments, when the presentation form of the target media information is an information stream card, the terminal may further adjust a display style of the information stream card corresponding to the target media information in the first interaction form, so that the display style of the information stream card is different from the information stream cards corresponding to other media information in the media information stream page.

In practical implementation, the terminal may adjust a display style of the information flow card corresponding to the target media information in the first interactive mode to highlight the changed content. Here, the display style may be a background color, a font style, or the like.

For example, fig. 12 is an optional interface schematic diagram of a media information stream page provided in an embodiment of the present invention, referring to fig. 12, the background color of the information stream card 1201 corresponding to the target media information in the first interaction form is adjusted to be gray, and the background color of the information stream card corresponding to the two other media information is adjusted to be white, so that the information stream card corresponding to the target media information in the first interaction form can be highlighted.

In some embodiments, the switching change process of the presentation form may be presented in a slow motion form, that is, the switching change process of the presentation form is presented according to a certain switching speed, where the switching speed may be set manually or may be related to the information amount of the interactive content.

In some embodiments, when the switching speed is related to the information amount of the interactive content, the terminal may present the switching process of the target media information from the original form to the first interactive form by: acquiring information quantity contained in the interactive content; determining a switching speed corresponding to the presentation form of the target media information based on the information quantity; and according to the switching speed, presenting the switching change process of the target media information from the original form to the first interactive form.

In practical implementation, the switching speed is inversely proportional to the information content of the interactive content, that is, the larger the information content of the interactive content is, the slower the switching speed is.

In some embodiments, the presentation position corresponding to the media information associated with the target media information in the adapted media information stream page may be determined by: and adjusting the presentation position corresponding to the media information below the target media information in the media information stream page so that the target media information in the first interaction form can be completely presented.

In practical implementation, when the distance between the top of the target media information in the first interactive form and the top of the media information stream page is the same as the distance between the top of the target media information in the original form and the top of the media information stream page, the media information above the target media information does not need to be adjusted, and only the presentation position corresponding to the media information below the target media information needs to be adjusted.

The adjusting the presentation position corresponding to the media information below the target media information in the media information stream page may be gradually adjusted along with the switching and changing process of the presentation form of the target media information, for example, gradually moving the media information below the target media information downwards along with the progress of the switching and changing process of the presentation form of the target media information until the target media information in the first interaction form can be completely presented; or directly move the media information below the target media information down to the appropriate location.

For example, referring to fig. 9, in the process that the first information flow card is gradually changed from opaque to transparent and the second information flow card is gradually changed from transparent to opaque, the information flow card 902 corresponding to the media information under the target media information 901 is gradually moved downward.

It should be noted that, if the top position of the target media information in the first interactive mode is moved upward relative to the top position of the target media information in the original mode, the presentation positions corresponding to the media information above and below the target media information need to be adjusted at the same time, which complicates the adjustment process. Based on the above, when the presentation form of the target media information is switched from the original form to the first interactive form, the top of the target media information in the first interactive form is guaranteed to be located at the same position as the top of the target media information in the original form.

In some embodiments, after the process of switching the presentation target media information from the original form to the first interactive form, the terminal further determines that the presentation target media information in the first interactive form is presented in the media information stream page, and adapts a presentation position corresponding to the media information associated with the target media information in the media information stream page according to the size of the region corresponding to the target media information in the second interactive form; wherein the second interaction modality comprises: original content and interactive content corresponding to the interactive behavior of the target user aiming at the target media information; the target user is different from the user corresponding to the interactive operation.

In practical implementation, after the process of switching the original form to the first interactive form of the target media information, the terminal can switch the form of the target media information again, that is, after the target user performs the interactive action with the target media information, the terminal can display the interactive content corresponding to the interactive action and the original content in the media information stream page.

For example, fig. 13 is an optional interface schematic diagram of a media information stream page provided by the embodiment of the present invention, referring to fig. 13, the presentation form of the target media information is switched from the original content 1301 to the interactive content 1302 corresponding to the interactive operation, and the original content 1301 to the interactive content 1303 corresponding to the interactive behavior of the target user with respect to the target media information is switched.

It should be noted that, the target user may be a user having a social relationship with the user corresponding to the interactive operation, for example, friends of the user corresponding to the interactive operation, a person concerned, and the like; any registered user is also possible, and the user is a target user as long as the interactive operation of the user has recommendation value.

In some embodiments, the second interaction form not only includes the original content and the interaction content corresponding to the interaction behavior of the target user with respect to the target media information, but also includes the user corresponding to the interaction operation, that is, only the interaction content corresponding to the interaction behavior of the target user with respect to the target media information is added to the content included in the first interaction form.

In some embodiments, the terminal may generate the second information flow card by: when the presentation form of the target media information is an information flow card, a first card template of a first information flow card corresponding to the target media information in an original form is obtained; determining a second card template of a second information flow card corresponding to the target media information in the first interaction form based on the first card template; the second card template comprises an original content part and an interactive content part, and the style of the original content part is the same as that of the first card template; a second information flow card is generated based on the second card template.

In practical implementation, a second card template corresponding to the second information flow card needs to be determined to generate the second information flow card. The second card template corresponding to the second information flow card is generally determined according to the first card template, that is, the original content part in the second information flow card should be identical to the first card template in style.

For example, fig. 14 is an alternative schematic diagram of a card template provided in an embodiment of the present invention, referring to fig. 14, the card template of the first information flow card is a left-right diagram, and the card template of the corresponding second information flow card is an upper-lower left-right diagram.

Because the card templates of the first information flow cards are different, the card templates of the corresponding second information flow cards are also different, and therefore, a plurality of templates of the second information flow cards need to be developed. Based on this, the second information flow card may employ a unified card template. The unified card template is UI1-1 and corresponds to UI1, and if the card template of the first information flow card is UI1, the first information flow card can be directly converted into UI1-1; however, if the card template of the first information flow card is UI2, the first information flow card is converted into UI1 and then UI1-1.

For example, the unified card template is the card template of the corresponding second information flow card in fig. 14, and the card templates of the two first information flow cards are context graphs, which need to be converted into left graphs and right graphs, and then into the upper graphs, the lower graphs, the left graphs and the lower right graphs.

In some embodiments, the switching of the presentation forms can also be realized by adopting a compression translation mode, that is, when the presentation form of the target media information is an information stream card, a second information stream card is presented at a corresponding position of the first information stream card, and the first information stream card is moved to an area corresponding to the media information in the second information stream card; or moving the media information in the first information flow card to the area corresponding to the media information in the second information flow card.

Referring to fig. 15, fig. 15 is a schematic flowchart of an alternative method for displaying content based on a media information stream according to an embodiment of the present invention, and will be described with reference to the steps shown in fig. 15.

Step 1501: the terminal presents a media information stream page including the target media information.

Step 1502: aiming at the interactive operation of the corresponding target media information, which is implemented before the target media information is presented, when the target media information is determined to be presented in the media information stream page, the switching and changing process of the original form of the target media information to the first interactive form is presented in the area corresponding to the target media information, and the presentation position corresponding to the media information associated with the target media information in the media information stream page is adapted according to the size of the area corresponding to the target media information in the interactive form.

The original form comprises original content of target media information, and the interactive form comprises the original content and interactive content corresponding to interactive operation.

In some embodiments, when a user browses a media information stream page, the currently browsed target media information is subjected to interactive operation, and then a switching change process from an original form to a first interactive form of the target media information is presented in an area corresponding to the target media information, and a presentation position corresponding to media information associated with the target media information in the media information stream page is adapted according to the size of the area corresponding to the target media information in the interactive form.

Here, the enforcer of the interactive operation is different from the user currently browsing the media information stream page, and the enforcer of the interactive operation may be a user having a social relationship with the current user, such as friends of the current user, a user focused by the current user, and the like; and the user can be any registered user, and the interactive operation of the user has recommendation value.

In some embodiments, when a user browses a media information stream page, interactive operation is performed on currently browsed target media information, a switching and changing process from an original form to a first interactive form of the target media information is presented in a region corresponding to the target media information, and a presentation position corresponding to media information associated with the target media information in the media information stream page is adapted according to a size of the region corresponding to the target media information in the interactive form.

In actual implementation, step 402 may be implemented through steps 302 to 303 described above.

Referring to fig. 16, fig. 16 is a schematic flow chart of an alternative method for displaying content based on media information stream according to an embodiment of the present invention, and will be described with reference to the steps shown in fig. 16.

Step 1601: the client presents a media information stream page that includes target media information.

Step 1602: the client presents a content page including original content of the target media information in response to a viewing operation for the target media information.

For example, referring to fig. 6, 7A, a user clicks on an original content 601 of target media information in a media information stream page as shown in fig. 6, makes a page jump, presents a content page of the original content of target media information as shown in fig. 7A, presents a comment function item 701 under the content page,

Step 1603: and receiving comments input aiming at the target media information based on comment function items in the content page.

For example, referring to fig. 7A-7B, clicking on the comment function item 701 in fig. 7A presents a comment input box as shown in fig. 7B for input of comment content through the comment input box 702, and submitting a comment by clicking on the "post" button.

Step 1604: the client sends comments for the target media information to the server.

Step 1605: and when the server determines that the comment can be presented in the media information stream page as the recommendation information, the server issues the relevant information of the comment to the client.

Here, the related information of the comment includes an ID of the comment, a user avatar, comment content, an ID of the media information, and the like.

Step 1606: and the client presents the interactive prompt information in the graphic page.

Here, the interactive prompt information is used to prompt that the comment can be presented on the media information stream page.

It should be noted that, for example, referring to fig. 8, the prompt information is presented at the top of the page first, then the prompt information slides to the right of the return icon, and "Biu succeeds from Biu to" and recommends to the top page "to become Biu to" Biu to top page "and then to become Biu. In this way, the user can be guided to click on the return icon to return the media information stream page.

Step 1607: and the client determines target media information corresponding to the comment according to the received related information.

Step 1608: and the client responds to the operation of switching to the media information stream page, and switches the content page to the media information stream page.

Step 1609: when the client determines that the target media information is presented in the media information stream page, presenting a second information stream card corresponding to the target media information in the first interaction form in a region corresponding to the target media information.

Step 1610: the transparency of the second information flow card is gradually increased until the transparency of the second information flow card is 1.

Step 1611: and gradually reducing the transparency of the first information flow card corresponding to the target media information in the original form in the process of increasing the transparency of the second information flow card until the first information flow card is completely transparent.

Step 1612: and adjusting the presentation position corresponding to the media information below the target media information in the media information stream page so that the target media information in the first interaction form can be completely presented.

Referring to fig. 9, in a process that the first information flow card is gradually changed from opaque to transparent, the second information flow card is gradually changed from transparent to opaque, and the information flow card 901 corresponding to the media information below the target media information is gradually moved downward.

In the following, an exemplary application of the embodiment of the present invention in a practical application scenario will be described.

In practical implementation, when browsing the media information stream page, the user can click on the media information in any information stream card and enter the content page of the corresponding media information. In the content page, the user may perform interactive operations with respect to the media information. Here, the interactive operation includes operations of comment, praise, collection, forwarding, and the like.

For example, referring to fig. 6 and 7A-7B, a user clicks on an original content 601 of target media information in a media information stream page as shown in fig. 6, performs a page skip, presents a content page of the original content of the target media information as shown in fig. 7A, presents a comment function item 701 below the content page, clicks on the comment function item 701, presents a comment input box as shown in fig. 7B, inputs comment content through the comment input box 702, and submits comments by clicking on a "post" button.

After the interactive operation is completed, jumping to an interactive page, and presenting interactive prompt information to inform the user that the interactive operation is successful, and recommending the interactive content information corresponding to the interactive operation to the home page to enable more users to see.

Here, the interactive prompt information may be presented in a dynamic special effect form, referring to fig. 8, firstly, the prompt information is presented at the top of the page, then the prompt information slides to the right side of the return icon, and from Biu icons plus "Biu succeeds, and recommends to the top page" to become Biu icons plus "Biu to top page", and then to become Biu icons. In this way, the user can be guided to click on the return icon to return the media information stream page.

It should be noted that, the interactive prompt information may be directly presented in the content page without performing page skip.

In actual implementation, when the user clicks the return icon of the return media information stream page according to guidance, the "original content" in the media information stream page is seen to be converted into the form of "original content+interactive content".

Here, when the media information stream page is returned, a process of converting the "original content" into the "original content+interactive content" may be presented, or the "original content+interactive content" may be directly presented instead of the "original content".

Referring to fig. 9, in the process of converting the "original content" into the "original content+interactive content", the "original content" becomes gradually transparent, and at the same time, the "original content+interactive content" is gradually presented until the "media information" is completely transparent, and the "original content+interactive content" is completely opaque.

It should be noted that, when the user browses the media information stream page, the interactive content information of other users may be recommended to the media information stream page, and if the media information corresponding to the recommended interactive content information is in the visible area, the "media information" may be converted into "media information+interactive content information".

Here, the other user may be a user having a social relationship with the current user. In actual implementation, the comment promotion function can be set, namely whether the user A is willing to comment on the user B or not is in a new card generated by comment; in contrast, when the user B comments, comment information of other users with highest popularization can be attached.

The content display method based on the media information stream according to the embodiment of the present invention is described below from the technical side. Fig. 17 is a schematic flow chart of an alternative method for displaying content based on media information flow according to an embodiment of the present invention, referring to fig. 17, the method for displaying content based on media information flow according to an embodiment of the present invention includes:

Step 1701: and the client sends the interactive content information corresponding to the interactive operation aiming at the media information to the server.

Step 1702: the server determines whether to present the interactive content information as recommendation information in the media information stream page, and if so, executes step 1703a and step 1703b.

Step 1703a: and presenting the interactive prompt information in the graphic page.

Step 1703b: and the server transmits the relevant information of the interactive content information to the client.

Here, the related information of the interactive content information includes an ID of the interactive content information, a user avatar, an ID of the interactive content, media information, and the like.

Step 1704: and the client determines a first data stream card corresponding to the media information according to the received related information, and acquires the height of the first data stream card and the position away from the top of the whole information stream.

Step 1705: and determining a card template, and constructing a second information flow card according to the card template.

Here, the second information flow card carries media information and interactive content information. In practical implementation, the interactive content information is adaptively displayed in the second information flow card in the area corresponding to the interactive content information.

Step 1706: when switching to the media information stream page, it is determined whether the first information stream card is on the media information stream page, if so, step 1707 is performed.

Here, the first information flow card is in the media information flow page, which means that the first information flow card is in the visible area.

Step 1707: a process is presented for switching a first information flow card to a second information flow card.

Here, a procedure of switching the first information flow card to the second information flow card will be described.

In some embodiments, a second information flow card is presented at a position corresponding to the first information flow card, at this time, the second information flow card is transparent, that is, the transparency is 0, and as the switching change process proceeds, the first information flow card gradually changes from opaque to completely transparent, that is, the transparency of the first information flow card gradually changes from 1 to 0; correspondingly, the second information flow card gradually changes from transparent to completely opaque, i.e. the transparency of the second information flow card gradually changes from 0 to 1.

It should be noted that the above process may also be completed before switching to the media stream page, that is, when the media stream page is presented, the switched state is directly presented, that is, the second information stream card is completely opaque, and the first information stream card is completely transparent.

Here, the switching change process of the card template is also involved in the process of switching the first information flow card to the second information flow card. The second information flow card essentially involves a new card template, which in practice requires conversion of the template of the first information flow card into the template of the second information flow card.

Because the templates of the first information flow cards are different, the templates of the corresponding second information flow cards are also different, and therefore, a plurality of templates of the second information flow cards need to be developed.

Based on the above, the second information flow card adopts a unified card template, the unified card template is UI1-1 and corresponds to UI1, and if the card template of the first information flow card is UI1, the first information flow card can be directly converted into UI1-1; however, if the card template of the first information flow card is UI2, the card template of the first information flow card is converted into UI1 and then UI1-1.

For example, referring to fig. 17, the card template of the first information flow card is the left-hand drawing right, and the card template of the corresponding second information flow card is the upper drawing lower left-hand drawing right. And the card template of the first information flow card is the context graph, which needs to be converted into the left graph and the right graph and then into the upper graph, the lower graph and the right graph.

It should be noted that different card templates may be set for different information stream types.

In some embodiments, the switching may also be implemented in a compression translation manner, that is, the second information flow card is presented at the corresponding position of the first information flow card, and the first information flow card is moved to the area corresponding to the media information in the second information flow card; or moving the media information in the first information flow card to the area corresponding to the media information in the second information flow card.

In practical implementation, in the process of switching the first information flow card to the second information flow card, or after the switching is completed, the position of the associated card needs to be adaptively adjusted, for example, the card below is automatically moved downwards.

After the switching is completed, the background of the second information flow card can be adjusted so as to be highlighted.

The invention has the following effects:

1. According to the invention, the first information flow card is switched to the second information flow card, and the position of other information flow cards is adjusted, so that the whole information flow is not required to be reloaded in the whole process, and the whole experience of information flow interaction is improved.

2. According to the invention, the original content is converted into the original content and the interactive content, and the user sees the conversion process, so that the conversion process can be more intuitively and deeply transmitted to the user through the interactive flow and the dynamic effect, and the perception of the user on the value and influence brought by the interactive behavior of the user is enhanced.

Continuing to describe the exemplary structure of the media information stream based content display device 455 provided in the embodiment of the present invention, fig. 18 is a schematic diagram showing an optional composition structure of the virtual gift exchanging device provided in the embodiment of the present invention, and as shown in fig. 18, the media information stream based content display device provided in the embodiment of the present invention includes:

A presentation module 4551 for presenting a media information stream page comprising target media information;

a receiving module 4552, configured to receive an interaction operation for the target media information based on the media information stream page;

a switching module 4553, configured to determine, in response to the interaction operation, that the target media information is presented in the media information stream page, when the target media information is presented in an area corresponding to the target media information, a switching change process from an original form to a first interaction form of the target media information, and

In some embodiments, the receiving module 4552 is further configured to present a content page including original content of the target media information in response to a viewing operation for the target media information, and

In some embodiments, the apparatus further comprises:

In some embodiments, the switching module 4553 is further configured to present a second information stream card corresponding to the target media information in the first interactive form when the presentation form of the target media information is an information stream card, where the transparency of the second information stream card is the first transparency;

In some embodiments, the switching module 4553 is further configured to, when the presentation form of the target media information is a stream card, move the first stream card corresponding to the target media information in the original form out of the media information stream page along the target direction, and

In some embodiments, the switching module 4553 is further configured to present, when the number of interactive operations is at least two, a switching process of the target media information from the original form to the first interactive form in the region corresponding to the target media information, and

In some embodiments, the switching module 4553 is further configured to adjust a display style of the information flow card corresponding to the target media information in the first interaction form when the presentation form of the target media information is the information flow card, so that the display style of the information flow card is different from the information flow cards corresponding to other media information in the media information flow page.

In some embodiments, the switching module 4553 is further configured to obtain an information amount included in the interactive content;

In some embodiments, the switching module 4553 is further configured to adjust a presentation position corresponding to the media information located below the target media information in the media information stream page, so that the target media information in the first interaction form can be completely presented.

In some embodiments, the switching module 4553 is further configured to determine that the target media information in the first interaction form is presented in the media information stream page when the target media information is switched from the first interaction form to the second interaction form, and

In some embodiments, the switching module 4553 is further configured to obtain a first card template of a first information flow card corresponding to the target media information in the original form when the presentation form of the target media information is an information flow card;

A form switching module, configured to determine, for an interactive operation performed before presenting the target media information and corresponding to the target media information, that when the target media information is presented in the media information stream page, a process of switching the original form of the target media information to a first interactive form in an area corresponding to the target media information, and

Embodiments of the present invention provide a storage medium having stored therein executable instructions which, when executed by a processor, cause the processor to perform a method provided by embodiments of the present invention, for example, as shown in fig. 3.

In some embodiments, the storage medium may be FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; but may be a variety of devices including one or any combination of the above memories.

In some embodiments, the executable instructions may be in the form of programs, software modules, scripts, or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and they may be deployed in any form, including as stand-alone programs or as modules, components, subroutines, or other units suitable for use in a computing environment.

As an example, executable instructions may, but need not, correspond to files in a file system, may be stored as part of a file that holds other programs or data, such as in one or more scripts in a hypertext markup language (HTML, hyper Text Markup Language) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

As an example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices located at one site or distributed across multiple sites and interconnected by a communication network.

The above is merely an example of the present invention and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and scope of the present invention are included in the protection scope of the present invention.

Claims

1. A method of content presentation based on a media information stream, the method comprising:

Presenting a media information stream page comprising target media information in an original form, the original form comprising original content of the target media information;

responding to the interactive operation aiming at the target media information, and displaying interactive content corresponding to the interactive operation in a content page displayed with the original content;

And responding to the operation of switching to the media information stream page, switching the content page to the media information stream page, and when the target media information is presented in the media information stream page, presenting the target media information in a first interaction form in a region corresponding to the target media information, wherein the first interaction form comprises the original content and the interaction content.

2. The method of claim 1, wherein before displaying the interactive content corresponding to the interactive operation in the content page on which the original content is displayed, the method further comprises:

in response to a viewing operation for the target media information, rendering a content page including original content of the target media information, and

3. The method of claim 1, wherein the switching the content page to the media stream page in response to the operation to switch to the media stream page comprises:

Presenting interactive prompt information in the content page, wherein the interactive prompt information is used for prompting that the interactive content corresponding to the interactive operation can be presented in the media information stream page;

And based on the interaction prompt information, responding to the operation of switching to the media information stream page, and switching the content page to the media information stream page.

4. The method of claim 1, wherein prior to the presenting the target media information in the first interactive form, the method further comprises:

Presenting the switching change process of the target media information from the original form to the first interactive form, and

And adapting the presentation position corresponding to the media information associated with the target media information in the media information stream page according to the size of the area corresponding to the target media information in the first interaction form.

5. The method of claim 4, wherein the presenting the target media information from the original modality to the first interactive modality, comprises:

when the presentation form of the target media information is an information flow card, presenting a second information flow card corresponding to the target media information in the first interaction form, wherein the transparency of the second information flow card is the first transparency;

6. The method of claim 4, wherein the presenting the target media information from the original modality to the first interactive modality, comprises:

when the presentation form of the target media information is an information flow card, moving the first information flow card corresponding to the target media information in the original form out of the media information flow page along the target direction, and

7. The method of claim 4, wherein the presenting the target media information from the original modality to the first interactive modality, comprises:

When the number of the interactive operations is at least two, presenting a switching change process of the target media information from the original form to the first interactive form, and

8. The method of claim 4, wherein after the presenting the target media information is changed from the original modality to the first interactive modality, the method further comprises:

When the presentation form of the target media information is an information stream card, the display form of the information stream card corresponding to the target media information in the first interaction form is adjusted so that the display form of the information stream card is different from the information stream cards corresponding to other media information in the media information stream page.

9. The method of claim 4, wherein the presenting the target media information from the original modality to the first interactive modality, comprises:

Acquiring information quantity contained in the interactive content;

10. The method of claim 4, wherein said adapting a presentation position in the media information stream page corresponding to media information associated with the target media information comprises:

And adjusting the presentation position corresponding to the media information below the target media information in the media information stream page so that the target media information in the first interaction form can be completely presented.

11. The method of claim 4, wherein prior to the presenting the target media information from the original modality to the first interactive modality switching change process, the method further comprises:

When the presentation form of the target media information is an information flow card, a first card template of a first information flow card corresponding to the target media information in the original form is obtained;

12. The method of claim 1, wherein after the presenting the target media information in the first interactive form, the method further comprises:

presenting the switching and changing process of the target media information from the first interaction form to the second interaction form, and

13. A method of content presentation based on a media information stream, the method comprising:

For the interactive operation corresponding to the target media information, which is implemented before the target media information is presented, when the target media information is presented in the media information stream page, presenting the target media information in a first interactive form in an area corresponding to the target media information;

The first interaction form comprises the original content and interaction content corresponding to the interaction operation, wherein the interaction content is displayed in a content interface displaying the original content when the interaction operation is received, and the content page is switched to the media information stream page when the operation of switching to the media information stream page is received.

14. A content presentation device based on a media information stream, the device comprising:

An original presentation module for presenting a media information stream page comprising target media information in an original form, the original form comprising original content of the target media information;

the interactive presentation module is used for responding to the interactive operation aiming at the target media information and displaying the interactive content corresponding to the interactive operation in the content page displayed with the original content;

And the switching module is used for responding to the operation of switching to the media information stream page, switching the content page to the media information stream page, and presenting the target media information in a first interaction form in a region corresponding to the target media information when the target media information is presented in the media information stream page, wherein the first interaction form comprises the original content and the interaction content.

15. An electronic device, comprising:

a memory for storing executable instructions;

A processor for implementing the media information stream based content presentation method of any one of claims 1 to 13 when executing executable instructions stored in the memory.

16. A storage medium having stored thereon executable instructions for causing a processor to perform the media information stream based content presentation method of any one of claims 1 to 13.