CN117575725A - Discounted merchandise display system - Google Patents

Discounted merchandise display system Download PDF

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Publication number
CN117575725A
CN117575725A CN202311494451.0A CN202311494451A CN117575725A CN 117575725 A CN117575725 A CN 117575725A CN 202311494451 A CN202311494451 A CN 202311494451A CN 117575725 A CN117575725 A CN 117575725A
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commodity
target
discount
commodities
target commodity
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王志超
王朋朋
钟思成
蔡清源
黄锡浩
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Shenzhen Dianxiaomi Network Technology Co ltd
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Shenzhen Dianxiaomi Network Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products

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Abstract

The application discloses a discount commodity display system, the operation steps of the discount commodity of system display include: p1: obtaining discount commodity information based on the third party platform; p2: determining target commodities to be recommended in the discount commodity information according to behavior records of users; p3: scoring the target commodity based on the heat of the heat preset weight and the timeliness of the time preset weight, wherein the heat is used for representing marketing feedback of the target commodity during online period, and the timeliness is used for representing a marketing stage of the target commodity; p4: sorting the target commodities according to the scores, and displaying the target commodities on a front page according to the sorting result; p5: and when the front-end page responds to a preset instruction, jumping to a commodity page corresponding to the target commodity in the third-party platform based on a preset network link. The discount commodity display system can improve the display mode of discount commodities so that the discount commodities can be subjected to proper exposure opportunities.

Description

Discounted merchandise display system
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a commodity recommendation method, a terminal, and a discount commodity display system.
Background
In the related technical scheme, the e-commerce platform is usually used for recommending the same or similar types of commodities according to user preference, and the commodity recommending mode is used for determining the recommended commodities from a single dimension, so that the method is only suitable for the traditional e-commerce platform, but not suitable for other more e-commerce scenes; for example, when pushing goods, the discount e-commerce platform needs to consider factors such as timeliness, discount proportion, discount price and the like of the goods, besides meeting user preference, and the factors are also key factors affecting clicking and purchasing of the user.
In addition, since the commodities interested by the user may be of various types, or multiple shops may be selling the same commodity interested by the user, the conventional commodity recommendation method cannot meet the actual reference requirement of the user on commodity information in the shopping of the electronic commerce, and the shopping experience of the user is affected.
In addition, due to the lack of proper exposure opportunities, the discount commodity of the electronic commerce platform is difficult for users focusing on the purchase cost and having strong demands on the discount commodity to seek proper target commodity, and the shopping experience of the users is also influenced.
Other technical problems related to the present application are further described below. The foregoing is merely provided to facilitate an understanding of the principles of the present application and is not intended to represent all of the prior art.
Disclosure of Invention
The main purpose of the application is to provide a commodity recommending method and a terminal, which aim to ensure that when a discount e-commerce platform recommends commodities, factors such as timeliness, discount proportion, discount price and the like of the commodities are considered in addition to meeting user preference, so that the recommending quality of the commodities is improved, and the old and new commodities can be ensured to obtain corresponding abundant exposure opportunities; in addition, the application also provides a discount commodity display system which aims at giving the appropriate exposure opportunity to discount commodities of the electronic commerce platform and accurately recommending the discount commodities to users with strong demands on the discount commodities aiming at paying attention to purchase cost.
In order to achieve the above object, the present application provides a commodity recommendation method and a terminal, where the commodity recommendation method includes:
step S1: determining a target commodity related to the behavior record of the user;
step S2: scoring the target commodity based on the heat of the heat preset weight and the timeliness of the time preset weight, wherein the heat is used for representing marketing feedback of the target commodity during online period, and the timeliness is used for representing a marketing stage of the target commodity;
step S3: sorting the target commodities according to scores, and distributing exposure flow to the target commodities according to sorting results;
step S4: recommending the target commodity to a user based on the exposure flow.
Additional features and technical effects of the present application are set forth in the description that follows. The technical problem solving thought and related product design scheme of the application are as follows:
in the related technical scheme, the e-commerce platform is usually used for recommending the same or similar types of commodities according to user preference, and the commodity recommending mode is used for determining the recommended commodities from a single dimension, so that the method is only suitable for the traditional e-commerce platform, but not suitable for other more e-commerce scenes; for example, when pushing goods, the discount e-commerce platform needs to consider factors such as timeliness, discount proportion, discount price and the like of the goods, besides meeting user preference, and the factors are also key factors affecting clicking and purchasing of the user.
In addition, since the commodities interested by the user may be of various types, or multiple shops may be selling the same commodity interested by the user, the conventional commodity recommendation method cannot meet the actual reference requirement of the user on commodity information in the shopping of the electronic commerce, and the shopping experience of the user is affected.
In fact, the applicant finds that in other e-commerce scenarios including the discount-type e-commerce platform, commodity recommendation needs to meet user preference, and also needs to consider factors such as marketing timeliness, discount proportion, discount price and the like of commodities, it can be understood that purchase cost also affects purchase will and shopping experience of users, and therefore the factors are also key to affecting clicking and purchase of users. If the recommendation logic of the traditional electronic commerce is directly applied to the discount electronic commerce platform, the user can see favorite commodities, but factors such as marketing timeliness, discount proportion, discount price and the like of the commodities are not reflected, so that the actual reference requirement of the user on commodity information in electronic commerce shopping is difficult to meet, and shopping experience of the user is influenced.
Based on the above, the method and the device are based on main reference factors when a user purchases the commodity on the discount e-commerce platform, and not only meet the preference of the user when recommending the commodity, but also consider factors such as timeliness, discount proportion, discount price and the like of the commodity, so that the recommending quality of the commodity is improved, and the situation that both new and old commodities can get corresponding abundant exposure opportunities is ensured. Specifically, firstly, determining target commodities meeting the requirements and preferences of users according to behavior records of the users, such as purchase records, consultation information, search records and the like; the target commodity is scored according to the heat degree of the heat degree preset weight and the timeliness of the time preset weight, wherein the heat degree is used for representing marketing feedback of the target commodity in the online period, specific measurement indexes can be exposure quantity, sales quantity, coupon service condition and the like of the commodity, so that the popularity degree of the target commodity is judged, the timeliness is related information used for representing marketing stages of the target commodity, such as discount activity starting time of the target commodity, whether the target commodity is just online, users need to purchase in time, or whether discount activity of the target commodity is about to end, the target commodity is about to be offline, and the residual purchase time is limited; and then sorting according to the grading condition of the target commodity, sequentially increasing or decreasing the corresponding exposure flow to the target commodity according to the sorting result, and recommending and displaying the target commodity to the user.
Compared with the existing commodity recommendation mode, the commodity recommendation method has the advantages that the heat degree and the timeliness are used as commodity recommendation parameters, the weights corresponding to the heat degree and the timeliness are respectively given, so that the commodity recommendation method can meet other requirements of a user on discount proportion, discount price and the like of commodities, the weights corresponding to the heat degree and the timeliness are adjusted, the commodity recommendation method can be suitable for various electronic commerce scenes, the commodity recommendation quality is further improved, and the fact that both new and old commodities can obtain corresponding abundant exposure opportunities is guaranteed.
The application also provides a terminal, the terminal includes: the system comprises a memory, a processor and a commodity recommendation program stored in the memory and capable of running on the processor, wherein the commodity recommendation program realizes operation instructions of the steps of the method when being executed by the processor.
Further, the application also provides a discount commodity display system for displaying discount commodities of a third party platform, wherein the operation steps of the discount commodity display system comprise:
p1: obtaining discount commodity information based on the third party platform;
p2: determining target commodities to be recommended in the discount commodity information according to behavior records of users;
p3: scoring the target commodity based on the heat of the heat preset weight and the timeliness of the time preset weight, wherein the heat is used for representing marketing feedback of the target commodity during online period, and the timeliness is used for representing a marketing stage of the target commodity;
p4: sorting the target commodities according to the scores, and displaying the target commodities on a front page according to the sorting result;
p5: and when the front-end page responds to a preset instruction, jumping to a commodity page corresponding to the target commodity in the third-party platform based on a preset network link.
In the related technical scheme, due to the fact that proper exposure opportunities are lacking in discount commodities of the electronic commerce platform, users who pay attention to purchase cost and have strong demands on the discount commodities are difficult to search for proper target commodities, and shopping experience of the users is also affected.
The operation steps of the discount commodity display system for displaying discount commodities comprise: obtaining discount commodity information based on a third party platform such as an Amazon platform, a Beijing east platform and the like; when a user logs in the discount commodity display system, determining target commodities meeting the user requirements and preferences according to behavior records of a user account, such as purchase records, consultation information, search records and the like; the target commodity is scored according to the heat degree of the heat degree preset weight and the timeliness of the time preset weight, wherein the heat degree is used for representing marketing feedback of the target commodity in the online period, specific measurement indexes can be exposure quantity, sales quantity, coupon service condition and the like of the commodity, so that the popularity degree of the target commodity is judged, the timeliness is related information used for representing marketing stages of the target commodity, such as discount activity starting time of the target commodity, whether the target commodity is just online, users need to purchase in time, or whether discount activity of the target commodity is about to end, the target commodity is about to be offline, and the residual purchase time is limited; then sorting according to the grading condition of the target commodity, and sequentially increasing or decreasing the exposure flow corresponding to the display of the front page of the discount commodity display system allocated to the target commodity according to the sorting result; and finally, when the user selects the target commodity from the front-end page, the discount commodity display system responds to the user-triggered instruction based on the front-end page, and the front-end page jumps to a commodity page corresponding to the target commodity on the third-party platform based on the preset network link so as to enable the user to further know the target commodity or purchase the target commodity.
Therefore, the discount commodity display system provided by the application can intensively display discount commodity information of a plurality of third party platforms, and the display mode of discount commodities is improved based on the timeliness of the heat preset weight and the time preset weight, so that discount commodities with higher matching degree with users can be properly exposed, the probability of purchasing proper discount commodities by the users is improved, and the shopping experience of the users is improved.
Drawings
The accompanying drawings are included to provide a further understanding of the application and are not to be construed as limiting the application; the content shown in the drawings can be real data of the embodiment, and belongs to the protection scope of the application.
Fig. 1 shows a flow chart of a commodity recommendation method according to an embodiment of the present application.
FIG. 2 illustrates a flow chart of determining the heat of a commodity in one embodiment of the present application.
Fig. 3 shows an application diagram of the commodity recommendation method in an embodiment of the present application.
FIG. 4 illustrates a schematic diagram of the operational steps of the rebate merchandise display system in one embodiment of the present application to display rebate merchandise.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the following detailed description of the embodiments of the present application is given with reference to the accompanying drawings. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application.
Fig. 1 shows a step flowchart of a commodity recommendation method according to an embodiment of the present application, and as shown in fig. 1, the commodity recommendation method may mainly include the following steps S1 to S4.
Step S1: determining a target commodity related to the behavior record of the user;
step S2: scoring the target commodity based on the heat of the heat preset weight and the timeliness of the time preset weight, wherein the heat is used for representing marketing feedback of the target commodity during online period, and the timeliness is used for representing a marketing stage of the target commodity;
step S3: sorting the target commodities according to scores, and distributing exposure flow to the target commodities according to sorting results;
step S4: recommending the target commodity to a user based on the exposure flow.
Based on the above, the method and the device are based on main reference factors when a user purchases the commodity on the discount e-commerce platform, and not only meet the preference of the user when recommending the commodity, but also consider factors such as timeliness, discount proportion, discount price and the like of the commodity, so that the recommending quality of the commodity is improved, and the situation that both new and old commodities can get corresponding abundant exposure opportunities is ensured. Specifically, firstly, determining target commodities meeting the requirements and preferences of users according to behavior records of the users, such as purchase records, consultation information, search records and the like; the target commodity is scored according to the heat degree of the heat degree preset weight and the timeliness of the time preset weight, wherein the heat degree is used for representing marketing feedback of the target commodity in the online period, specific measurement indexes can be exposure quantity, sales quantity, coupon service condition and the like of the commodity, so that the popularity degree of the target commodity is judged, the timeliness is related information used for representing marketing stages of the target commodity, such as discount activity starting time of the target commodity, whether the target commodity is just online, users need to purchase in time, or whether discount activity of the target commodity is about to end, the target commodity is about to be offline, and the residual purchase time is limited; and then sorting according to the grading condition of the target commodity, sequentially increasing or decreasing the corresponding exposure flow to the target commodity according to the sorting result, and recommending and displaying the target commodity to the user.
Compared with the existing commodity recommendation mode, whether the commodity meets the requirement and hobbies of a user is taken as a single judgment standard, the method and the device introduce the heat degree and the timeliness as commodity recommendation parameters, and respectively give weights corresponding to the heat degree and the timeliness, so that the commodity recommendation method can meet other requirements of the user on discount proportion, discount price and the like of the commodity, and the weights corresponding to the heat degree and the timeliness are adjusted, so that the commodity recommendation method can be suitable for various electronic commerce scenes, further the recommendation quality of the commodity is improved, and the condition that both new and old commodities can obtain corresponding abundant exposure opportunities is ensured.
In an embodiment, for example, when a user enters a webpage of a discount e-commerce platform, the discount e-commerce platform determines a plurality of target commodities meeting the user requirements or loving according to the internet surfing record of a user account, such as clicking and browsing certain commodities by the user, adding certain commodities to a shopping cart by the user, historical purchasing records of the user, and the like, then scores and sorts the plurality of target commodities according to coupon receiving conditions, discount activity starting time and discount activity ending time, finally selects the target commodities with ten first sorted targets to distribute corresponding exposure flow, and recommends the target commodities to the user.
The following describes each method step in the commodity recommendation method in detail.
Step S1: a target commodity associated with a behavioral record of the user is determined.
Specifically, the target commodity related to the user demand or the favorite can be determined according to the internet surfing trace of the user on the internet, and then the target commodity is recommended to the user.
For example, assuming that a user recently purchased a pet on the internet, it may be determined that the pet supplies related to the pet are target goods that meet the user's needs, or that certain furniture goods are target goods that the user likes according to the furniture shopping website recently browsed by the user and the website stay time.
It will be appreciated that in one embodiment, if a user preselects a certain type of merchandise to be set as a favorite merchandise, the favorite merchandise will have a corresponding score in the subsequent scoring process. That is, in this embodiment, the commodity recommendation method respects the subjective selection of the user and makes a focus adjustment in the exposure flow distribution of the commodity, but the subjective selection of the user is not the only factor that determines the commodity recommendation flow.
Step S2: and scoring the target commodity based on the heat of the heat preset weight and the timeliness of the time preset weight, wherein the heat is used for representing marketing feedback of the target commodity during online period, and the timeliness is used for representing marketing stage of the target commodity.
Specifically, parameters for reflecting the heat include sales amount, exposure amount, coupon pickup amount, and the like; timeliness is used for representing relevant information such as the online time of the commodity or the starting time of discount activity. In different application scenes or aiming at different commodities, the preset weight of the heat degree and the preset weight of the time can be adjusted so as to achieve a better commodity recommendation effect. For example, in some marketing periods, in order to enable a user to quickly acquire information of popular commodities, a preset weight of the popularity can be increased, so that the popularity can occupy a larger score ratio in the scoring process of the target commodity, and therefore the commodity with better marketing feedback can obtain better ranking and more exposure flow, and is recommended to the user.
Step S3: and sorting the target commodities according to the scores, and distributing exposure flow to the target commodities according to the sorting result.
Specifically, after scoring the target commodity, the target commodity is sequentially ranked according to the scoring value, and exposure flow is correspondingly distributed according to the ranking result.
For example, assuming that there are 10 target commodities, the target commodities ranked 10 are assigned the most exposure traffic for the target commodity ranked 1, and the exposure traffic assigned for the target commodity ranked 2 to 9 is correspondingly decreased in order, provided that the target commodities are ranked 1 to 10 in order from high to low.
Step S4: recommending the target commodity to a user based on the exposure flow.
And recommending the target commodity to the user in a corresponding display frequency, display position and other modes according to the exposure flow allocated by the target commodity.
Further, in an embodiment, the time preset weight includes a first preset weight, and the scoring of the target commodity based on the timeliness of the time preset weight in the step S2 includes the following step S2.1 and step S2.2.
Step S2.1: determining a first time difference between the current time and a preset marketing start time of the target commodity;
step S2.2: and determining timeliness of the target commodity according to the first time difference value and the first preset weight, and grading the target commodity based on the timeliness.
Specifically, in the parameter for measuring the timeliness of the target commodity, one of the parameters is a first time difference value between the current time and a preset marketing start time of the target commodity, wherein the preset marketing start time can be the online time of the commodity or the discount activity start time.
For example, by giving higher scores and more exposure flows to the commodity which is just before the discount activity starts, the user can acquire and rob to purchase the commodity which is just folded, so that a better marketing effect is achieved; it will be appreciated that discount activities have begun for longer target products, and that relatively low market demand recommendations have been made with relatively low exposure flows, as the freshness of the products has been significantly reduced.
Wherein, the formula exists:
first timeliness score = [ 1- (time difference between current time and preset marketing start time)/24 ] first preset weight;
further, on the basis of the above embodiment, the time preset weight includes a second preset weight, and determining the timeliness of the target commodity according to the first time difference value and the first preset weight in the step S2.2 includes the following step S2.21 and step S2.22.
Step S2.21: determining a second time difference between the current time and a preset marketing ending time of the target commodity;
step S2.22: and determining the timeliness of the target commodity according to the first time difference value corresponding to the first preset weight and the second time difference value corresponding to the second preset weight.
Specifically, in the parameter for measuring the timeliness of the target commodity, one of the parameters is a second time difference value between the current time and a preset marketing ending time of the target commodity, wherein the preset marketing ending time can be the offline time of the commodity or the ending time of a discount activity.
For example, by giving a higher score and a higher exposure flow to the goods that will end the discount activity, the user is reminded to purchase in time before the discount activity ends, so that the user is prevented from increasing the purchase cost due to missing the discount activity; it can be appreciated that the target commodity with a longer time from the preset end of the marketing is recommended with a relatively smaller exposure flow because of a more abundant time available for the user to purchase.
Wherein, the formula exists:
second timeliness score = [ 1- (time difference between current time and preset marketing end time)/24 ] second preset weight;
it will be appreciated that in an embodiment, the first time difference and the second time difference are both parameters for measuring the timeliness of the target commodity, and may be used separately or simultaneously in the scoring process for the target commodity.
Further, in an embodiment, as shown in fig. 2, the scoring the target commodity based on the heat degree of the heat degree preset weight in the step S2 includes the following step S2.3.
Step S2.3: and determining the heat degree of the target commodity based on at least one of the sales amount, the exposure amount and the coupon pickup amount of the target commodity and the heat degree preset weight, and scoring the target commodity based on the heat degree.
Specifically, in practical applications, one or more of the sales amount, the exposure amount, and the coupon pickup amount of the commodity may be used as a parameter for measuring the heat of the target commodity. The sales volume of the commodity can reflect the marketing condition of the commodity most intuitively, but the sales volume is also influenced by other factors such as exposure, namely, although the sales volume of some commodities is not high at present, the sales volume is probably caused by insufficient exposure; in addition, the coupon pickup amount of the commodity can reflect the requirement and purchase intention of the user to a certain extent. It can be appreciated that the sales volume, the exposure volume and the coupon pickup volume can correspondingly adopt one or more items as scoring parameters of commodity heat in different application scenes, for example, for an e-commerce ERP website, commodity sales data of a seller can be obtained, so that commodities can be scored based on the sales volume; for some third-party preferential websites, the commodity sales data of the seller cannot be directly obtained, so that the popularity of the commodity can be judged through the coupon pickup amount of the commodity.
Further, in an embodiment, the determining the heat of the target commodity according to the heat preset weight and at least one of the sales amount, the exposure amount, and the coupon pickup amount of the target commodity in the step S2.3 includes the following step S2.31.
Step S2.31: and determining the heat of the target commodity according to the ratio between the coupon pickup amount and the exposure amount of the target commodity.
Specifically, in this embodiment, in order to avoid that the sales amount of some commodities or the coupon pickup amount is too low due to underexposure, a score of the heat is too low, so the formula is adopted: heat score = (pickup amount/exposure amount)/(maximum pickup amount/maximum exposure amount) ×heat preset weight; namely, according to the ratio between the coupon pickup amount and the exposure amount, the coupon pickup amount corresponding to the commodity under the equal exposure amount is calculated, and then the heat score of the commodity is determined, so that marketing feedback of the commodity is judged.
Further, in an embodiment, the commodity recommendation method further includes the following step S2.32 and step S2.33.
Step S2.32: judging whether the coupon pickup amount of the target commodity reaches a preset value or not;
step S2.33: if the coupon pickup amount of the target commodity reaches a preset value, classifying the target commodity into a first group, and if the coupon pickup amount of the target commodity does not reach the preset value, classifying the target commodity into a second group, so as to score and sort the target commodity of the first group and the target commodity of the second group respectively.
Specifically, in practical application, since there is a difference in preset marketing start time of the commodity, the exposure amount obtained by the commodity corresponding to the commodity will also have a difference, and the difference in exposure amount will affect some direct marketing data of the commodity, such as sales amount and coupon pickup amount, so that a scoring deviation is caused in the scoring process of commodity recommendation, that is, the commodity with longer online or longer discount activity starts is scored higher, and further more exposure flow can be distributed, and the commodity with shorter online or shorter discount activity starts is scored lower, so that enough exposure cannot be obtained.
Therefore, in this embodiment, the marketing stage where the merchandise is located is distinguished according to the coupon pickup amount, the merchandise is further classified into two groups, the two groups of merchandise are respectively scored and sorted, and finally, the corresponding exposure flow is respectively allocated for the sorting condition of the merchandise in the two groups, so as to be recommended to the user.
For example, among target products satisfying user's favor or demand, target products having a coupon pickup amount of 1 or more are classified into group a, and target products having a coupon pickup amount of less than 1 are classified into group B; then, scoring and sorting are carried out on target commodities in the group A, exposure flow corresponding to target commodity distribution in the first ten sorted commodities in the group A is selected, scoring and sorting are carried out on target commodities in the group B, and exposure flow corresponding to target commodity distribution in the first ten sorted commodities in the group B is selected; and finally, recommending the target commodities in the first ten sorted groups A and B to the user.
Further, on the basis of the above embodiment, the difference between the heat preset weight and the time preset weight is a preset weight difference, and the preset weight difference of the first group target commodity is greater than the preset weight difference of the second group target commodity.
Specifically, after the marketing stage where the commodities are distinguished according to the coupon pickup amount and the commodities are classified into two groups, the commodities in the two groups have corresponding grading rule differences in the grading process. It will be appreciated that for items that are on-line longer or for which a discount event is initiated, the marketing feedback is a more focused parameter in the item score, while for items that are on-line or for which a discount event is initiated, the marketing feedback is less important.
For example, in the scoring process, for group a products with coupon pickup greater than or equal to 1, the heat preset weight is 0.99 and the time preset weight is 0.11, where the heat score occupies a majority of the score proportion of the group a products; for group B products with coupon pickup less than 1, the heat preset weight is 0.55 and the time preset weight is 0.25, i.e., the importance of the heat score for group B products is lower than that for group a.
Further, in an embodiment, the step S2 of scoring the target commodity based on the timeliness of the time preset weight and the heat of the heat preset weight includes the following steps S2.4 and S2.5.
S2.4, determining price volatility of the target commodity, wherein the price volatility is used for representing price change trend of the target commodity during online period;
step S2.5: and scoring the target commodity based on the timeliness of the time preset weight, the heat of the heat preset weight and the price volatility.
Specifically, in this embodiment, in the process of scoring the target commodity, besides characterizing the heat of the commodity marketing feedback and characterizing the timeliness of the marketing stage where the commodity is located, the method further includes characterizing the price volatility of the current price discount strength of the commodity, where the price volatility is used as one of the scoring parameters of the commodity, and can reflect the price change trend and the price change amplitude of the commodity and the discount strength corresponding to the current price, so that the commodity recommended after scoring and sorting more meets the requirements of users.
Further, on the basis of the above embodiment, the determining of the price volatility of the target commodity in the above step S2.4 includes the following steps S2.41 and S2.42.
Step S2.41: acquiring historical price data of the target commodity, and determining a price standard deviation of the target commodity according to the historical price data;
step S2.42: and determining the price volatility according to the price standard deviation and the current price of the target commodity.
Specifically, the embodiment provides a specific calculation mode for price volatility of the commodity: calculating a corresponding price standard deviation according to historical price data of the commodity, wherein the price standard deviation can reflect the discrete degree of the price of the commodity, and further determining the price fluctuation according to the ratio of the current price of the commodity to the price standard deviation, and the formula exists: commodity discount price/price standard deviation = price volatility, where commodity discount price is the price that the commodity displays during the current discount.
Fig. 3 shows an application embodiment of the commodity recommendation method provided in the present application, and as shown in fig. 3, the application flow includes the following steps S3.1 to S3.8.
In step S3.1, the system determines target commodities that the user may like or demand in the commodity database according to the internet behavior records of the user, such as historical purchase records, browsing records and other behavior traces of the user on the internet.
And S3.2, classifying the commodity with the coupon pickup amount more than or equal to 1 in the target commodity as a class A commodity, and classifying the commodity with the coupon pickup amount less than 1 as a class B commodity, so that the commodity with the longer discount activity and the commodity with the shorter discount activity are mutually independent in the subsequent grading and sorting.
Step S3.3, determining heat scores for the class A commodity and the class B commodity, and adopting the formula: heat score = (pickup amount/exposure amount)/(maximum pickup amount/maximum exposure amount) ×heat preset weight; wherein, the heat is preset with weight, and the class A commodity is > the class B commodity.
Step S3.4, determining a first effectiveness score for the class A commodity and the class B commodity, and adopting a formula: first timeliness score = [ 1- (time difference between current time and preset marketing start time)/24 ] first preset weight; wherein for a first preset weight, class a commodity < class B commodity.
Step S3.5, determining a second timeliness score for the class A commodity and the class B commodity by adopting the formula: second timeliness score = [ 1- (time difference between current time and preset marketing end time)/24 ] second preset weight; wherein for a second preset weight, class a commodity < class B commodity.
Step S3.6, determining price volatility scores for the class A commodity and the class B commodity by adopting the formula: price volatility score = (commodity discount price/price standard deviation) price weight; wherein, for price weight, category a commodity = category B commodity.
Step S3.7, since the class A commodity and the class B commodity comprise multiple types of commodity, if a user selects certain commodity types in advance as preference, the commodity category score is increased in the class A commodity and the class B commodity corresponding to the commodity; wherein, for category weights corresponding to category scores of the goods, category a goods=category B goods.
And S3.8, obtaining the total score of the commodity according to the sum of the heat score, the first time effectiveness score, the second time effectiveness score, the price volatility score and the commodity category score, sorting the class A commodity and the class B commodity according to the total score, and finally selecting preset quantity of commodities from the class A commodity and the class B commodity according to the score from high to low, and recommending the commodities to a user.
In addition, fig. 4 is a schematic diagram showing operation steps of the discount merchandise display system in one embodiment of the present application, mainly including steps P1 to P5.
Step P1: obtaining discount commodity information based on the third party platform;
step P2: determining target commodities to be recommended in the discount commodity information according to behavior records of users;
step P3: scoring the target commodity based on the heat of the heat preset weight and the timeliness of the time preset weight, wherein the heat is used for representing marketing feedback of the target commodity during online period, and the timeliness is used for representing a marketing stage of the target commodity;
step P4: sorting the target commodities according to the scores, and displaying the target commodities on a front page according to the sorting result;
step P5: and when the front-end page responds to a preset instruction, jumping to a commodity page corresponding to the target commodity in the third-party platform based on a preset network link.
Specifically, the discount commodity display system obtains discount commodity information based on a third party platform such as an Amazon platform, a Beijing east platform and the like; when a user logs in the discount commodity display system, determining target commodities meeting the user requirements and preferences according to behavior records of a user account, such as purchase records, consultation information, search records and the like; the target commodity is scored according to the heat degree of the heat degree preset weight and the timeliness of the time preset weight, wherein the heat degree is used for representing marketing feedback of the target commodity in the online period, specific measurement indexes can be exposure quantity, sales quantity, coupon service condition and the like of the commodity, so that the popularity degree of the target commodity is judged, the timeliness is related information used for representing marketing stages of the target commodity, such as discount activity starting time of the target commodity, whether the target commodity is just online, users need to purchase in time, or whether discount activity of the target commodity is about to end, the target commodity is about to be offline, and the residual purchase time is limited; then sorting according to the grading condition of the target commodity, and sequentially increasing or decreasing the exposure flow corresponding to the display of the front page of the discount commodity display system allocated to the target commodity according to the sorting result; and finally, when the user selects the target commodity from the front-end page, the discount commodity display system responds to the user-triggered instruction based on the front-end page, and the front-end page jumps to a commodity page corresponding to the target commodity on the third-party platform based on the preset network link so as to enable the user to further know the target commodity or purchase the target commodity.
Therefore, the discount commodity display system provided by the application can intensively display discount commodity information of a plurality of third party platforms, and the display mode of discount commodities is improved based on the timeliness of the heat preset weight and the time preset weight, so that discount commodities with higher matching degree with users can be properly exposed, the probability of purchasing proper discount commodities by the users is improved, and the shopping experience of the users is improved.
It will be appreciated that the discounted merchandise display system provided herein may be applied to the merchandise recommendation method described above.
Further, in an embodiment, the displaying the target commodity on the front page according to the sorting result in the step P4 includes the following step P4.1.
Step P4.1: and determining the display sequence of the target commodity according to the sorting result, and sequentially displaying the target commodity on the page of the discount commodity website based on the display sequence.
Specifically, the target commodities are sequentially displayed on the front-end page of the discount commodity display system according to the sorting result, so that the target commodities with earlier sorting can be seen preferentially when a user opens or refreshes the page.
Further, on the basis of the above embodiment, the step P4.1 includes the following steps P4.11 and P4.12.
Step P4.11: respectively arranging the target commodities in preset areas of the page according to the sorting result;
step P4.12: and displaying the target commodities in the preset areas in sequence.
Specifically, in this embodiment, the product ordering determines the display position of the product on the discount product website page. For example, items ordered 1-3 are displayed in the center portion of the discount merchandise web site page, thereby making it easier for the user to draw attention.
Further, on the basis of the above embodiment, each of the preset areas corresponds to a different area. For example, the commodity at the center portion of the page is displayed based on a larger area, thereby being more attractive to the user, while the commodity at the edges and corners of the page is displayed in a smaller area. Based on the feasible implementation mode, when the mouse of the user moves on the page, the area where the mouse is located is correspondingly enlarged, so that the user can see commodity information located in the area clearly.
Further, in an embodiment, the step P4.1 includes the following steps S4.13 and S4.14.
S4.13, determining a preset number of target commodities to be displayed according to the sorting result;
and step S4.14, responding to a display operation instruction, and sequentially displaying the target commodity to be displayed on the page of the discount commodity website according to any score of the heat, the timeliness or the discount.
Specifically, the discount commodity website selects a preset number of target commodities to be displayed according to the sorting result, for example, selecting the target commodities with the sorting of 1-20 as the target commodities to be displayed, and then the user can select any score of the heat, timeliness or discount degree through the page button to determine the display mode of the target commodities to be displayed. It can be appreciated that in this embodiment, the sorting result is a display of the matching degree between the products evaluated by the discount product website and the user, and the user can further sort the products based on their own preference, for example, in the products before sorting 20, the user selects to further sort the products based on the price discount strength, so as to meet the requirement of the user focusing on the purchase cost of the products.
The foregoing description is only of the preferred embodiments of the present application and is not intended to limit the scope of the claims, and all equivalent modifications made by the specification and drawings of the present application, or direct/indirect application in other related technical fields are included in the scope of the claims of the present application.

Claims (10)

1. The discount commodity display system is used for displaying discount commodities of a third party platform, and is characterized in that the operation steps of displaying discount commodities by the system comprise:
p1: obtaining discount commodity information based on the third party platform;
p2: determining target commodities to be recommended in the discount commodity information according to behavior records of users;
p3: scoring the target commodity based on the heat of the heat preset weight and the timeliness of the time preset weight, wherein the heat is used for representing marketing feedback of the target commodity during online period, and the timeliness is used for representing a marketing stage of the target commodity;
p4: sorting the target commodities according to the scores, and displaying the target commodities on a front page according to the sorting result;
p5: and when the front-end page responds to a preset instruction, jumping to a commodity page corresponding to the target commodity in the third-party platform based on a preset network link.
2. The discounted merchandise display system of claim 1, wherein displaying the target merchandise on the front page according to the ranking result comprises:
and determining the display sequence of the target commodity according to the sorting result, and sequentially displaying the target commodity on the page of the discount commodity website based on the display sequence.
3. The discounted merchandise display system of claim 2, wherein determining a display order of the target merchandise based on the sorting result and sequentially displaying the target merchandise on pages of a discounted merchandise website based on the display order comprises:
respectively arranging the target commodities in preset areas of the page according to the sorting result;
and displaying the target commodities in the preset areas in sequence.
4. The discounted merchandise display system of claim 3, wherein each of the predetermined areas corresponds to a different area.
5. The discounted merchandise display system of claim 2, wherein determining a display order of the target merchandise based on the sorting result and sequentially displaying the target merchandise on pages of a discounted merchandise website based on the display order comprises:
determining a preset number of target commodities to be displayed according to the sorting result;
and responding to a display operation instruction, and sequentially displaying the target commodity to be displayed on the page of the discount commodity website according to any score of the heat, the timeliness or the discount.
6. The discounted merchandise display system of claim 1, wherein the time preset weight comprises a first preset weight, wherein scoring the target merchandise based on a timeliness of the time preset weight comprises:
determining a first time difference between the current time and a preset marketing start time of the target commodity;
and determining timeliness of the target commodity according to the first time difference value and the first preset weight, and grading the target commodity based on the timeliness.
7. The discounted merchandise display system of claim 6, wherein the time preset weight comprises a second preset weight, determining a timeliness of the target merchandise based on the first time difference value and the first preset weight comprising:
determining a second time difference between the current time and a preset marketing ending time of the target commodity;
and determining the timeliness of the target commodity according to the first time difference value corresponding to the first preset weight and the second time difference value corresponding to the second preset weight.
8. The discounted merchandise display system of claim 1, wherein scoring the target merchandise based on the heat of the heat preset weight comprises:
and determining the heat degree of the target commodity based on at least one of the sales amount, the exposure amount and the coupon pickup amount of the target commodity and the heat degree preset weight, and scoring the target commodity based on the heat degree.
9. The discounted merchandise display system of claim 8, wherein the operating step further comprises:
judging whether the coupon pickup amount of the target commodity reaches a preset value or not;
if the coupon pickup amount of the target commodity reaches a preset value, classifying the target commodity into a first group, and if the coupon pickup amount of the target commodity does not reach the preset value, classifying the target commodity into a second group, so as to score and sort the target commodity of the first group and the target commodity of the second group respectively.
10. The discounted merchandise display system of claim 1, wherein scoring the target merchandise based on the timeliness of the time preset weight and the heat of the heat preset weight comprises:
determining price volatility of the target commodity, wherein the price volatility is used for representing price change trend of the target commodity during online period;
and scoring the target commodity based on the timeliness of the time preset weight, the heat of the heat preset weight and the price volatility.
CN202311494451.0A 2023-11-09 2023-11-09 Discounted merchandise display system Pending CN117575725A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117994008A (en) * 2024-04-03 2024-05-07 深圳市灵智数字科技有限公司 Mobile commodity recommendation method and device, electronic equipment and storage medium
CN117994008B (en) * 2024-04-03 2024-07-05 深圳市灵智数字科技有限公司 Mobile commodity recommendation method and device, electronic equipment and storage medium

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117994008A (en) * 2024-04-03 2024-05-07 深圳市灵智数字科技有限公司 Mobile commodity recommendation method and device, electronic equipment and storage medium
CN117994008B (en) * 2024-04-03 2024-07-05 深圳市灵智数字科技有限公司 Mobile commodity recommendation method and device, electronic equipment and storage medium

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