CN117527885A

CN117527885A - Advertisement pushing method and device, electronic equipment and medium

Info

Publication number: CN117527885A
Application number: CN202210906250.6A
Authority: CN
Inventors: 延晓伟; 范军龙
Original assignee: Huawei Technologies Co Ltd
Current assignee: Huawei Technologies Co Ltd
Priority date: 2022-07-29
Filing date: 2022-07-29
Publication date: 2024-02-06
Also published as: WO2024022164A1

Abstract

The application relates to the field of network communication and discloses an advertisement pushing method, an advertisement pushing device, electronic equipment and a medium. According to the method, the advertisement sent by the advertisement pushing server is received, the advertisement pushing server determines according to the pushing strategy related to the client terminal equipment, a network access request which is sent by the user terminal and uses the HTTP or HTTPS protocol is received, the network access request is redirected, advertisement content is carried in a redirecting page to display the advertisement to the user terminal, the advertisement pushing server can push personalized advertisements to different client terminal equipment in the same time period, the pertinence of advertisement pushing is higher, the coverage of advertisement pushing is wider, meanwhile, interception analysis of network access data sent by the user terminal is not needed, and the user privacy problem is avoided.

Description

Advertisement pushing method and device, electronic equipment and medium

Technical Field

The present invention relates to the field of network communications, and in particular, to an advertisement pushing method, an advertisement pushing device, an electronic device, and a medium.

Background

With the gradual perfection of the internet technology, the advertisement push service is rapidly developed. Advertisement push is a business form of delivering advertisements to terminal access users over wired or wireless networks, which brings new profit growth points for network operators and advertisers by delivering advertisements to users when they access the network.

Customer premise equipment (Customer Premises Equipment, CPE) is very widely used in homes or small businesses, and a mobile terminal or personal computer (Personal Computer, PC) is connected to the customer premise equipment through a wireless fidelity (Wireless Fidelity, wi-Fi) or wired network and accesses the internet through the customer premise equipment. Because of the wide application of client terminal devices, network operators wish to push advertisements to users through client terminal devices, thereby expanding the receiving population of advertisements. Unlike the data card product, it is difficult for the client terminal device to implement advertisement push by loading advertisements in the driver.

In the current schemes of advertisement pushing through routers, some schemes can only push the same advertisement to client terminal equipment in the same time period, and also cannot support advertisement pushing on network access requests using an HTTPS protocol, and some schemes need to intercept network access data of users, and can relate to the problem of user privacy. Therefore, a solution is needed for pushing different advertisements for different client terminal devices and supporting advertisement pushing for network access requests using HTTPS protocol.

Disclosure of Invention

The embodiment of the application provides an advertisement pushing method, an advertisement pushing device, electronic equipment and a medium.

In a first aspect, an embodiment of the present application provides an advertisement pushing method, which is used for a client terminal device, and the method includes:

receiving advertisements sent by an advertisement pushing server, wherein the advertisements are determined by the advertisement pushing server according to a pushing strategy related to client terminal equipment;

receiving a network access request using HTTP or HTTPS protocol sent by a user terminal;

redirecting the network access request and sending the advertisement to the user terminal along with the redirection.

It can be understood that, in general, the advertisement pushing method can push the same advertisement to the client terminal device in the same time period or trigger the advertisement pushing according to the HTTP network access request of the user terminal, and the advertisement pushing has weak pertinence and a poor coverage.

In a possible implementation manner of the first aspect, receiving an advertisement sent by an advertisement push server includes:

receiving an advertisement from an advertisement push server;

Determining that the advertisement is sent by an advertisement pushing object meeting preset conditions;

and storing the advertisement.

Through the method, the client terminal equipment performs source validity check on the received advertisement, and avoids pushing the advertisement with illegal source to the user terminal.

In a possible implementation manner of the first aspect, the preset condition includes that an advertisement pushing identifier corresponding to the advertisement is located in a white list.

Through the method, the source legitimacy check of the advertisement is realized in a simple, convenient and easy-to-realize mode.

In a possible implementation manner of the first aspect, receiving a network access request using HTTP or HTTPs protocol sent by a user terminal includes:

receiving a network access request using an HTTP or HTTPS protocol from a user terminal;

and determining that the user terminal corresponding to the network access request does not belong to the advertisement push exclusion object.

By the method, the repeated advertisement pushing is checked on the network access request using the HTTP or HTTPS protocol, and the advertisement pushing is only carried out on the user terminal which does not push the advertisement, so that repeated advertisement pushing to the user terminal is avoided, and excessive influence on the network access experience of the user is avoided.

In one possible implementation of the first aspect, sending an advertisement to a user terminal along with the redirection includes:

Generating a corresponding advertisement webpage according to the advertisement;

and sending the advertisement webpage to the user terminal along with redirection so that the user terminal can display the advertisement webpage and return the terminal identification to the client terminal equipment.

By the method, the user terminal can provide the demonstration of the completion of advertisement display for the client terminal equipment after displaying the advertisement, so that the client terminal equipment can know that the user terminal has completed advertisement pushing and displaying.

In a possible implementation of the first aspect, the method further includes:

and according to the received terminal identification, determining the user terminal as an advertisement pushing exclusion object.

By the method, the client terminal equipment does not push the advertisement to the user terminal any more.

In a possible implementation manner of the first aspect, redirecting the network access request includes:

and generating a redirection data packet according to the network access request, wherein the redirection data packet is used for informing the user terminal to resend the network access request.

In a possible implementation of the first aspect, redirecting the network access request and sending the advertisement to the user terminal along with the redirection includes:

setting the response code of the redirection data packet as 307 state code or 302 state code, storing the advertisement in the redirection data packet, and sending the redirection data packet to the user terminal.

By the method, advertisement pushing can be realized in a simple mode, transmission resources of the redirected data packet can be fully utilized, and the network resource utilization rate is improved.

In a possible implementation of the first aspect, the advertisement is sent to the client terminal device in a short message.

In a possible implementation of the first aspect, the advertisement includes at least one of: text content and web page links.

By the method, the computing resources and the network resources of the advertisement pushing server can be fully utilized, and the advertisement pushing can be realized without upgrading the resources of the advertisement pushing server.

According to the advertisement pushing method, the advertisement sent by the advertisement pushing server is received, the advertisement pushing server determines according to the pushing strategy related to the client terminal equipment, a network access request which is sent by the user terminal and uses the HTTP or HTTPS protocol is received, the network access request is redirected, the advertisement is sent to the user terminal together with the redirection, the advertisement pushing server can push personalized advertisements to different client terminal equipment in the same time period, the advertisement pushing pertinence is higher, the client terminal equipment can push the advertisement to the user terminal which uses the HTTP or HTTPS protocol for network access, the coverage of the advertisement pushing is wider, meanwhile, the network access data sent by the user terminal is not required to be cut off and analyzed, the use of computing resources can be reduced, and the advertisement pushing efficiency is improved.

In a second aspect, embodiments of the present application provide an advertisement pushing device, including:

the advertisement receiving module is used for receiving the advertisement sent by the advertisement pushing server, and the advertisement is determined by the advertisement pushing server according to the pushing strategy related to the client terminal equipment;

the request receiving module is used for receiving a network access request which is sent by the user terminal and uses the HTTP or HTTPS protocol;

and the sending module is used for redirecting the network access request and sending the advertisement to the user terminal together with the redirection.

In a third aspect, embodiments of the present application provide a computer-readable storage medium having stored thereon instructions that, when executed on a computer, cause the computer to perform the advertisement pushing method of the first aspect and any of the various possible implementations of the first aspect.

In a fourth aspect, an embodiment of the present application provides an electronic device, including:

a memory for storing instructions for execution by one or more processors of the electronic device, an

A processor, which is one of the processors of the electronic device, configured to perform the advertisement pushing method of the first aspect and any of the various possible implementations of the first aspect.

In a fifth aspect, embodiments of the present application provide a computer program product, including a computer program/instruction, wherein the computer program/instruction, when executed by a processor, implements the advertisement pushing method of the first aspect and any of the various possible implementations of the first aspect.

Drawings

Fig. 1 illustrates a schematic view of a scenario of an advertisement pushing method, according to some embodiments of the present application.

Fig. 2 illustrates a flow diagram for implementing advertisement pushing through a router, according to some embodiments of the present application.

Fig. 3 illustrates a flow diagram of unaware internet advertisement pushing, according to some embodiments of the present application.

Fig. 4 illustrates a system architecture diagram of an advertisement pushing method, according to some embodiments of the present application.

Fig. 5 illustrates a hardware block diagram of a client terminal device for an advertisement push method, according to some embodiments of the present application.

FIG. 6 illustrates an interactive flow diagram of an advertisement pushing method, according to some embodiments of the present application.

Fig. 7 illustrates a schematic diagram of an advertisement pushing device, according to some embodiments of the present application.

Fig. 8 illustrates a hardware architecture diagram of a handset for an advertisement push method, according to some embodiments of the present application.

Detailed Description

Illustrative embodiments of the present application include, but are not limited to, advertisement pushing methods, apparatus, electronic devices, and media.

Embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

Fig. 1 is a schematic diagram of a scenario of advertisement pushing by a client terminal device in an advertisement pushing method according to an embodiment of the present application. As shown in fig. 1, the scene includes an advertisement push server 100, a client terminal device 200, and a user terminal 300.

The advertisement push server 100 is configured to push advertisements to the client terminal device 200, the client terminal device 200 receives the pushed advertisements and pushes the corresponding advertisements to the user terminal 300, and the user terminal 300 presents the received advertisements to the user.

It may be appreciated that the advertisement pushed by the advertisement push server 100 may be direct advertisement content, for example, a functional introduction of a product or service, or may be a network link of advertisement content, such as a network resource link using HTTP protocol, etc., which is not limited in the embodiment of the present application.

Here, the advertisement push server 100 can push advertisements in the form of short messages, i.e., short message service (Short Messaging Service, SMS), which is an economical, efficient and widely used message service for transferring text messages between electronic devices based on standardized communication protocols. The advertisement message pushed by the advertisement push server 100 may include direct advertisement content described in text form, such as "xxx is most reliable no matter present or in the future", or may include advertisement links in the form of HTTPS:// www.xxx.xxx.cn/advertisement/xxx.

Specifically, the advertisement pushing server 100 may determine different advertisement pushing policies according to different user types of the client terminal device 200, so as to push different advertisements or notifications to the client terminal device 200 of different user types at the same time, for example, may push advertisements of consumer goods to the client terminal device 200 of which the user type is a home user, push advertisements of small industrial machinery products to the client terminal device 200 of which the user type is a small enterprise user, and so on.

In addition, the advertisement push server 100 may determine different advertisement push policies according to the network usage situation of the client terminal device 200, for example, the advertisement push server 100 divides the network traffic used per month into a plurality of grades, pushes corresponding traffic package advertisements to the client terminal device 200 according to the grade corresponding to the client terminal device 200, and so on.

The advertisement push server 100 may also push notifications to the client terminal device 200, for example push tariff status information to the client terminal device 200 according to its current tariff status, etc.

The client terminal apparatus 200 is for receiving an advertisement and pushing the advertisement to the user terminal 300 connected thereto. Here, the client terminal apparatus 200 is an electronic apparatus having a network routing and forwarding function, and is capable of receiving and forwarding a network packet transmitted from the user terminal 300, and also capable of receiving and forwarding a network packet transmitted from a website accessed by the user terminal 300 to the user terminal 300.

The client terminal device 200 may trigger a corresponding advertisement pushing process according to the network connection request or the network access request of the user terminal 300, for example, the client terminal device 200 may receive the wireless network connection request of the user terminal 300, redirect the wireless network connection request, generate a corresponding advertisement page according to the received advertisement, and return the corresponding advertisement page to the user terminal 300 for display; the client terminal apparatus 200 may also receive a web page access request sent by the user terminal 300 through the browser, redirect the web access request, and return an advertisement page to the browser of the user terminal 300 for display.

It may be appreciated that the client terminal device 200 may perform a corresponding advertisement pushing process on the HTTP request or the HTTPs request sent by the user terminal 300, redirect the HTTP request or the HTTPs request, and return the advertisement page to the user terminal 300 for display.

In addition, the client terminal device 200 may also perform advertisement pushing status control, and add the user terminal 300 that has pushed the advertisement to the advertisement pushing exclusion list, so as to avoid repeatedly pushing the advertisement to the user terminal 300 that has pushed the advertisement, and avoid excessively affecting the network use experience of the user.

The user terminal 300 is configured to receive the advertisement pushed by the client terminal device 200 and display the advertisement to the user.

It is understood that the user terminal 300 may include, but is not limited to: personal computers (Personal Computer, PCs), cell phones, tablet computers, wearable devices, vehicle-mounted devices, augmented Reality (Augmented Reality, AR)/Virtual Reality (VR) devices, notebook computers, ultra-mobile Personal Computer, UMPC) Ultra-mobile personal computers (Ultra-mobile Personal Computer, UMPC), netbooks, personal digital assistants (Personal Digital Assistant, PDA) and other electronic devices, the specific types of the user terminal 300 are not limited in the embodiments of the present application.

Therefore, the advertisement pushing method is suitable for the scene that the advertisement pushing server pushes advertisements to the user terminal through the client terminal equipment.

In the embodiment of the application, the advertisement pushing server pushes different advertisements to the client terminal equipment according to a preset pushing strategy, the client terminal equipment receives the advertisements and checks the user terminal sending the network access request, determines that the user terminal does not belong to an advertisement pushing exclusion object, then redirects the network access request, sends an advertisement page generated according to the advertisements to the user terminal, displays the received advertisement page and returns a terminal identifier, and the client terminal equipment determines the user terminal as the advertisement pushing exclusion object after receiving the terminal identifier, so that the advertisements are prevented from being pushed to the user terminal.

In some embodiments, a method of pushing corresponding advertisements according to different types of user terminals is adopted, for example, chinese patent application discloses a method of implementing advertisement pushing through a router. As shown in fig. 2, the application can configure advertisement strategies in a server in a self-defined manner, such as selecting different routers to display different advertisements, etc., the routers acquire and store the advertisements from the server and push corresponding advertisements to the clients according to different types of the clients, such as pushing the advertisements to the mobile terminal connected for the first time in the day if the clients are mobile terminals, implanting the advertisements into the web pages sent to the personal computer if the clients are personal computers, etc., so that the network operators can customize the advertisements and push the advertisements to the clients through the routers, and greater freedom and convenience are provided for the network operators to push the advertisements. In the patent application, all clients connected under all routers receive the same advertisement in the same time period, and only the HTTP request sent by the client is supported to be redirected.

In other embodiments, a method of intercepting and analyzing network access data to determine the type of internet surfing behavior of a user and pushing corresponding advertisements according to the type of internet surfing behavior is adopted, such as a method and a device for pushing internet advertisements without perception, which are disclosed in Chinese patent application. As shown in fig. 3, in the patent application, an HTTP request sent by a user terminal for a web page is redirected to a login advertisement page, a user internet surfing data stream is intercepted, the data stream is analyzed to obtain a user internet surfing behavior tag, the user internet surfing behavior tag is identified, and a corresponding advertisement is pushed to the user terminal according to an identification result. In the patent application, user internet surfing data flow is required to be intercepted and analyzed to obtain a user internet surfing behavior label, then corresponding advertisements are determined and pushed according to the user internet surfing behavior label, the advertisements received by the same type of users are the same, and only HTTP requests sent by user terminals are supported to be redirected.

Compared with the first embodiment, the method and the device can push different advertisements for different client terminal equipment, so that the pertinence of advertisement pushing is stronger, the advertisement pushing can be realized according to the HTTPS network access request sent by the user terminal, and the coverage of the advertisement pushing is wider; compared with the second embodiment, the method and the device have the advantages that the network access data sent by the user terminal is not required to be intercepted and analyzed, the privacy problem of the user is avoided, in addition, corresponding network access data packets are not required to be generated, the use of computing resources can be reduced, and the advertisement pushing efficiency is improved.

Fig. 4 is a schematic diagram of a system architecture of an advertisement pushing method according to an embodiment of the present application, as shown in fig. 4, where the network architecture includes an advertisement pushing server 100, a client terminal device 200 and a user terminal 300, where the client terminal device 200 further includes an advertisement processing module 201, a user identification card 202 and a portal or WiFi hotspot, and the user terminal 300 further includes a WiFi site or portal 301. The advertisement push server 100 has the capability of delivering advertisements, for example, sending short messages, etc. The advertisement push server 100 may also push different advertisements for different client terminal devices 200. The client terminal apparatus 200 is for receiving an advertisement transmitted from the advertisement push server 100 and transmitting the received advertisement to the user terminal 300. The client terminal apparatus 200 may also implement multi-user management, and the user terminal 300 of each access client terminal apparatus 200 may be pushed with advertisements. The user terminal 300 may be a mobile terminal such as a mobile phone or a personal computer.

The client terminal device 200 accesses the core network through a subscriber identity module card (SIM card) 202 in the uplink direction, performs data interaction with the advertisement push server 100, and performs data interaction with the user terminal 300 through a portal or WiFi hotspot 203 in the downlink direction. The subscriber identity card 202, i.e., SIM (Subscriber Identity Module, SIM) card, is used to connect to the core network in a wireless manner and receive the advertisement sent by the advertisement push server 100. The portal or WiFi hotspot 203 is used to provide a wired network interface or a wireless fidelity (Wireless Fidelity, wiFi) hotspot (AP) for the user terminal 300 to Access the network.

The advertisement processing module 201 is a functional unit, and is configured to implement an advertisement pushing function of the client terminal device 200, and may also check a source of the received advertisement, for example, check a sender number corresponding to the advertisement, and push only the advertisement that passes the check, or check whether the received short message is a personal short message, and if the received short message is a personal short message, the received short message cannot be pushed to other accessed user terminals 300 as an advertisement. And the advertisement processing module 201 can also realize transparent transmission of advertisement or notification content when pushing, so as to avoid processing or storing the personal privacy content related to the user, thereby realizing protection of the user privacy.

The user terminal 300 is connected to the client terminal apparatus 200 via a WiFi Station or portal 301 in an uplink direction, where the WiFi Station or portal 301 is used to provide a wired network interface or a Station (STA) of wireless fidelity (Wireless Fidelity, wiFi). The user terminal 300 is a mobile terminal, and wireless network connection is realized by connecting a WiFi hotspot of the client terminal device 200 through a WiFi site; the user terminal 300 is a personal computer, and may be connected to the wired network interface of the client terminal device 200 through a wired network interface, or may be connected to the WiFi hotspot of the client terminal device 200 through a WiFi site.

Fig. 5 illustrates a hardware block diagram for an advertisement push method to implement the client terminal device 200 shown in fig. 4, according to some embodiments of the present application. In the embodiment shown in fig. 5, the client terminal apparatus 200 may include one or more processors 501, system control logic 502 coupled to at least one of the processors 501, system Memory 503 coupled to the system control logic 502, non-Volatile Memory (NVM) 504 coupled to the system control logic 502, and a network interface 506 coupled to the system control logic 502.

In some embodiments, processor 501 may include one or more single-core or multi-core processors. In some embodiments, processor 501 may include any combination of general-purpose and special-purpose processors (e.g., graphics processor, application processor, baseband processor, etc.). In embodiments where the client terminal apparatus 200 employs an enhanced Node B (eNB) or radio access network (Radio Access Network, RAN) controller, the processor 501 may be configured to perform various conforming embodiments. For example, the processor 501 may be configured to implement an advertisement push method.

In some embodiments, system control logic 502 may include any suitable interface controller to provide any suitable interface to any suitable device or component in communication with system control logic 502 in at least one of processors 501.

In some embodiments, system control logic 502 may include one or more memory controllers to provide an interface to system memory 503. The system memory 503 may be used to load and store data and/or instructions. For example, the system memory 503 may load advertisement data to be pushed in the embodiments of the present application.

In some embodiments the system memory 503 of the client terminal apparatus 200 may comprise any suitable volatile memory, such as a suitable dynamic random access memory (Dynamic Random Access Memory, DRAM).

NVM memory 504 may include one or more tangible, non-transitory computer-readable media for storing data and/or instructions. In some embodiments, NVM memory 504 may include any suitable nonvolatile memory, such as flash memory, and/or any suitable nonvolatile storage device, such as at least one of a Hard Disk Drive (HDD), compact Disc (CD) Drive, digital versatile Disc (Digital Versatile Disc, DVD) Drive. In an embodiment of the present application, NVM memory 504 may be used to store relevant templates for use in generating advertisement web pages.

NVM memory 504 may include a portion of a memory resource on the device on which client terminal apparatus 200 is installed, or it may be accessed by, but not necessarily a part of, the apparatus. For example, NVM storage 504 may be accessed over a network via network interface 506.

In particular, the system memory 503 and NVM memory 504 may each include: a temporary copy and a permanent copy of instruction 505. The instructions 505 may include: the network packet redirection instructions, when executed by at least one of the processors 501, cause the client terminal device 200 to implement the method as shown in fig. 5. In some embodiments, instructions 505, hardware, firmware, and/or software components thereof may additionally/alternatively be disposed in system control logic 502, network interface 506, and/or processor 501.

The network interface 506 may include a transceiver to provide a radio interface for the client terminal apparatus 200 to communicate with any other suitable device (e.g., front end module, antenna, etc.) over one or more networks. In some embodiments, the network interface 506 may be integrated with other components of the client terminal apparatus 200. For example, the network interface 506 may be integrated with at least one of the processor 501, the system memory 503, the nvm memory 504, and the firmware device (not shown) having instructions which, when executed by at least one of the processor 501, the client terminal device 200 implements the methods as shown in the method embodiments. In the embodiment of the present application, the network interface 506 may be used to receive the advertisement sent by the advertisement push server, or may be used to push the advertisement to the terminal device, or the like.

The network interface 506 may further include any suitable hardware and/or firmware to provide a multiple-input multiple-output radio interface. For example, network interface 506 may be a subscriber identification card, a network adapter, a wireless network adapter, a telephone modem, and/or a wireless modem.

In some embodiments, at least one of the processors 501 may be packaged together with logic for one or more controllers of the system control logic 502 to form a system package (System In a Package, siP). In some embodiments, at least one of the processors 501 may be integrated on the same die with logic for one or more controllers of the System control logic 502 to form a System on Chip (SoC).

The client terminal apparatus 200 may further include: input/output (I/O) devices 507. The I/O device 507 may include a user interface enabling a user to interact with the client terminal apparatus 200; the design of the peripheral component interface enables the peripheral component to also interact with the client terminal apparatus 200. In some embodiments, the client terminal apparatus 200 further comprises a sensor for determining at least one of environmental conditions and location information associated with the client terminal apparatus 200.

In some embodiments, the user interface may include, but is not limited to, a display (e.g., a liquid crystal display, a touch screen display, etc.), a speaker, a microphone, one or more cameras (e.g., still image cameras and/or video cameras), a flashlight (e.g., light emitting diode flash), and a keyboard.

In some embodiments, the peripheral component interface may include, but is not limited to, a non-volatile memory port, an audio jack, and a power interface.

In some embodiments, the sensors may include, but are not limited to, gyroscopic sensors, accelerometers, proximity sensors, ambient light sensors, and positioning units. The positioning unit may also be part of the network interface 506 or interact with the network interface 506 to communicate with components of a positioning network (e.g., beidou satellites).

It is to be understood that the structure illustrated in fig. 5 does not constitute a specific limitation on the client terminal apparatus 200. In other embodiments of the present application the client terminal apparatus 200 may comprise more or less components than illustrated, or certain components may be combined, or certain components may be split, or different arrangements of components. The illustrated components may be implemented in hardware or software, or a combination of software and hardware.

The following describes the technical solution of the present application in detail with reference to fig. 6 and with reference to a specific scenario in conjunction with the structures shown in fig. 4 and 5. As shown in fig. 6, the execution subject of the advertisement pushing method in some embodiments of the present application may be a processor of the client terminal device 200, and may include the steps of:

step S601: the advertisement push server 100 pushes the personalized advertisement to the client terminal device 200.

Here, the advertisement push server 100 is managed by a network operator, which decides advertisement contents to be pushed to a user and stores the advertisement on the advertisement push server 100, and when the advertisement is delivered, the advertisement is transmitted to the client terminal device 200 by the advertisement push server 100 through a core wireless network such as a global system for mobile communication (Global System for Mobile Communications, GSM), code division multiple access (Code Division Multiple Access, CDMA), fourth generation mobile communication system, fifth generation mobile communication system, etc.

It is understood that the advertisements pushed to the client terminal apparatus 200 by the advertisement push server 100 at the same time may be the same advertisements or may be different advertisements, which is not particularly limited in the embodiment of the present application.

In some embodiments of the present application, the advertisement pushing server 100 may push personalized advertisements to different client terminal devices 200 according to preset advertisement pushing policies. Here, the advertisement push policy may be set by the network operator according to its own needs, and the network operator may determine a plurality of advertisement push policies and select to use one or a combination of them.

In some embodiments of the present application, the advertisement push policy may determine the personalized advertisement pushed according to the user type of the client terminal device 200. Here, the network operator may determine the user type of the client terminal apparatus 200 according to information reserved when the user opens an account to the SIM card of the client terminal apparatus 200, and the information reserved when the SIM card opens an account may include, but is not limited to: user address, user work unit, etc. For example, the network operator may divide the user types into a science and technology enterprise user, a manufacturing enterprise user, a home user, and the like according to the reserved user work unit information, push advertisements related to electronic products to the science and technology enterprise user, push advertisements related to mechanical products to the manufacturing enterprise user, push advertisements related to home consumer products to the home user, and the like.

In other embodiments of the present application, the advertisement pushing policy may also determine the pushed personalized advertisement according to the relevant account information of the client terminal device 200. The relevant account information may include, but is not limited to: account balance, usage flow, etc. For example, the network operator may set an advertisement push policy for pushing a top-up advertisement to the client terminal device 200 when the account balance of the client terminal device 200 is less than a certain threshold, or may set an advertisement push policy for pushing a traffic package advertisement to the client terminal device 200 when the usage traffic of the client terminal device 200 is greater than a certain threshold, or the like.

In addition, the personalized advertisement may further include a notification to a specific user, and the advertisement push server 100 may push the notification to the client terminal device 200 to which the electronic device used by the specific user is connected, and the notification is pushed to the specific user by the client terminal device 200.

In some embodiments of the present application, the advertisement push server 100 pushes personalized advertisements to the client terminal device 200 in the form of short messages. The content contained in the short message may include, but is not limited to: text content of the advertisement, web page links of the advertisement, etc. Because the storage space occupied by the short message is small, the advertisement is pushed in the form of the short message, so that the advertisement can be pushed to a large number of client terminal devices 200 at the same time, the computing resources and network resources of the advertisement pushing server 100 can be saved, and the advertisement pushing efficiency is improved.

Step S602: the client terminal apparatus 200 confirms that the advertisement is an advertisement to be pushed.

Here, the client terminal apparatus 200 may check the advertisement after receiving the advertisement transmitted from the advertisement push server 100, to determine that the advertisement is from a regular advertisement push object, that is, the received advertisement is pushed by an apparatus that allows advertisement push to be performed.

In some embodiments of the present application, the client terminal apparatus 200 may determine whether an advertisement is pushed by a regular advertisement push object through an advertisement push identifier corresponding to the received advertisement. Here, the advertisement push identification may include, but is not limited to, an identification, a name, a hardware address, a network address, or an advertisement transmission number of the advertisement push server 100, etc. For example, the client terminal apparatus 200 may determine whether or not the advertisement message is pushed by a regular advertisement push object according to the transmission number corresponding to the received advertisement message.

In some embodiments of the present application, the client terminal apparatus 200 determines that the received advertisement is from a regular advertisement push object by means of a white list. Here, the client terminal apparatus 200 may previously establish a white list of regular advertisement push objects, and contents of the white list may include, but are not limited to, an identification, a name, a hardware address, a network address, an advertisement transmission number, or the like of the advertisement push server 100.

It can be understood that the content of the white list may be preset, fixed, or dynamically adjusted according to needs, which is not particularly limited in the embodiment of the present application.

Here, the client terminal apparatus 200 determines that the received advertisement is pushed by the regular advertisement push object, determines the advertisement as an advertisement to be pushed, and otherwise discards the advertisement without pushing the advertisement to the user terminal 300. For example, the client terminal apparatus 200 determines an advertisement to be pushed by checking the advertisement transmission number of the advertisement to find that the advertisement transmission number is in the white list, and can push the advertisement to the user terminal 300.

The client terminal apparatus 200 determines an advertisement from a regular advertisement pushing object as an advertisement to be pushed by checking the received advertisement, and can improve the security of advertisement pushing and avoid pushing an advertisement from a non-regular advertisement pushing object.

It may be appreciated that the client terminal device 200 may store the advertisement to be pushed in a persistent storage device, such as a mechanical hard disk, a solid state hard disk, or a flash memory, or may store the advertisement to be pushed in a non-persistent storage device, such as a memory or a cache, which is not limited in the embodiment of the present application.

Step S603: the user terminal 300 transmits a network access request to the client terminal apparatus 200.

Here, the client terminal apparatus 200 is a network routing apparatus capable of forwarding network data packets, and the user terminal 300 can realize internet access through a wireless or wired network connection established with the client terminal apparatus 200.

In some embodiments of the present application, the network access request may include a network connection request and a web page access request, where the network connection request includes a data packet sent by the user terminal 300 for requesting to establish a network connection with the client terminal device 200, and the web page access request includes a data packet sent by the user terminal 300 for accessing an internet web page. Network connection request the user terminal 300 transmits a web page access request to the client terminal apparatus 200 after the user terminal 300 establishes a network connection with the client terminal apparatus 200, typically before the web page access request.

It may be appreciated that the network connection request sent by the user terminal 300 to the client terminal device 200 may be a wireless network connection request, such as a WiFi connection request, or may be a wired network connection request, which is not specifically limited in the embodiment of the present application.

In some embodiments of the present application, the web page access request sent by the user terminal 300 may be a network packet using the hypertext transfer protocol (Hyper Text Transfer Protocol, HTTP) or a network packet using the hypertext transfer protocol (Hyper Text Transfer Protocol over SecureSocket Layer, HTTPs) on the secure socket layer. The user terminal 300 uses HTTPS protocol to transmit network packets with better security than HTTP protocol to transmit network packets, and can better protect user privacy and website data.

Step S604: the client terminal apparatus 200 determines whether the user terminal 300 belongs to the advertisement push exclusion object, if not, performs step S605 to redirect the network access request, otherwise proceeds to step S610 to perform.

After receiving the network access request sent by the user terminal 300, the client terminal device 200 first checks whether the advertisement has been pushed to the user terminal 300, if the advertisement has been pushed, that is, if the user terminal 300 belongs to the advertisement pushing exclusion object, the advertisement is not pushed to the user terminal 300, otherwise, if the user terminal 300 does not belong to the advertisement pushing exclusion object, the advertisement needs to be pushed to the user terminal 300.

In some embodiments of the present application, the client terminal device 200 determines whether the user terminal 300 belongs to the advertisement push exclusion object by using a white list method. The client terminal apparatus 200 checks whether the user terminal 300 is in the push exclusion white list, and if so, no more advertisements are pushed, otherwise, advertisements are pushed to the user terminal 300.

The inclusion of the push exclude whitelist may include, but is not limited to: an identification, a name, a MAC address, a network address, etc. of the user terminal 300.

Step S605: the client terminal apparatus 200 redirects the network access request.

Here, if the client terminal device 200 determines that the user terminal 300 from which the received network access request is received does not belong to the advertisement push exclusion object, it is necessary to push an advertisement to the user terminal 300, and the advertisement push is implemented by redirecting the network access request.

Redirecting the network access request by the client terminal apparatus 200 refers to returning a network redirection data packet to the user terminal 300 to inform the user terminal 300 that the location of the requested network resource has changed, which may be temporary or permanent. The user terminal 300 may continue to access the original location if there is a temporary location change, and the user terminal 300 uses the new location for access if there is a permanent location change.

In some embodiments of the present application, the client terminal apparatus 200 may redirect according to the protocol and/or port determination used by the network access request. For example, the client terminal apparatus 200 redirects the received network access request if it is checked that the network access request uses the HTTP protocol or the HTTPs protocol; or the received network access request is checked to use 80 ports or 443 ports, and the network access request is redirected; or it is checked that the received network access request uses the HTTP protocol or the HTTPs protocol, and the corresponding port is 80 ports or 443 ports, the network access request is redirected, etc.

Here, the client terminal device 200 checks whether the protocol used by the network access request includes the HTTPS protocol, so that the user terminal 300 can trigger the advertisement pushing of the client terminal device 200 when sending the network access request by using the HTTPS protocol, thereby expanding the coverage of the advertisement pushing and enabling the audience of the advertisement to be wider.

In some embodiments of the present application, the client terminal apparatus 200 returns a redirect packet to the user terminal 300, and the status code of the redirect packet is set to a number indicating the redirect. Here, numbers indicating redirection in the redirection packet may be 301, 302, 303, 307, 308, etc. Wherein 301 and 302 are defined in HTTP protocol version 1.0, and 303, 307 and 308 are defined in HTTP protocol version 1.1. The 301 state code indicates that the network resource has been permanently moved to a new location and that access should be requested for the new location. The 302 state code indicates that the location of the network resource has changed temporarily and that access should continue using the original location. The 303 status code indicates that other network resources should be viewed for access. 307 status codes function similarly to 302 status codes, except that the change request method is not allowed when the network resource request is reissued, e.g., another POST request should be used to repeat the original POST request. The 308 status code functions similarly to the 301 status code except that the request method is not allowed to change when the network resource request is reissued.

In some embodiments of the present application, the status code in the redirection data packet sent by the client terminal device 200 is a 307 status code or a 302 status code to implement temporary redirection. Here, the location of the network resource accessed by the user terminal 300 is not changed, and the client terminal apparatus 200 returns 307 the status code or 302 the status code to inform the user terminal 300 to resend the access request to the network resource, and the location of the network resource still uses the original location. By using 307 status codes or 302 status codes, the client terminal device 200 can push advertisements to the user terminal 300 without intervention in the subsequent network access process of the user terminal 300, thereby simplifying the coordination process of advertisement push and avoiding excessive influence on the network access experience of the user.

Step S606: the client terminal apparatus 200 transmits an advertisement to be pushed to the user terminal 300.

In some embodiments of the present application, the client terminal device 200 sets the advertisement to be pushed in a redirect packet, and sends the redirect packet to the user terminal 300. For example, the advertisement to be pushed may be the content of the redirect packet. Here, by combining the advertisement to be pushed with the redirection data packet, the transmission bandwidth of the redirection data packet can be fully utilized, and the computing resources and bandwidth resources required when the advertisement to be pushed is sent as an independent data packet are not required to be consumed, and meanwhile, the efficiency of advertisement pushing can be improved.

In some embodiments of the present application, the client terminal device 200 may generate a corresponding advertisement web page according to the advertisement to be pushed, and push the advertisement web page to the user terminal 300. For example, if the advertisement to be pushed is in the form of a short message, the client terminal device 200 may generate an advertisement page according to the advertisement to be pushed and a preset web page template, and send the advertisement page as the advertisement to be pushed to the user terminal 300.

Step S607: the user terminal 300 displays the advertisement to be pushed.

In some embodiments of the present application, the user terminal 300 receives the redirection data packet returned by the client terminal device 200, parses the content of the redirection data packet to obtain the advertisement to be pushed, and displays the advertisement to be pushed to the user.

Specifically, the user terminal 300 may perform network access through a browser, and the browser receives and parses the redirection data packet returned by the client terminal 200, and displays the obtained advertisement to be pushed.

In addition, if the network link containing the advertisement content in the advertisement to be pushed, the user may access the specific content of the advertisement by clicking on the network link.

Step S608: the user terminal 300 returns the terminal identification to the client terminal device 200.

In some embodiments of the present application, after receiving and displaying the advertisement to be pushed, the user terminal 300 returns a terminal identifier to the client terminal device 200, where the terminal identifier is used as a proof that the advertisement is pushed to the user terminal 300 for displaying.

Here, the terminal identification may include, but is not limited to: an identification, a name, a MAC address, a network address, etc. of the user terminal 300.

In some embodiments of the present application, the user terminal 300 may return the terminal identification to the client terminal device 200 according to the received user operation. The user operation may be an operation of a keyboard by the user, such as pressing an enter key, pressing a space key, or the like, or an operation of a mouse, such as clicking a left mouse button, clicking a right mouse button, clicking a middle mouse button, or the like.

In other embodiments of the present application, the advertisement page received by the user terminal 300 may include a script for returning the terminal identifier, where the script may trigger to return the terminal identifier by the user operating the advertisement page element, for example, clicking a button on the advertisement page, or may automatically return the terminal identifier, for example, may set a timer, and return the terminal identifier to the client terminal device 200 after a preset time.

Step S609: the client terminal apparatus 200 determines the user terminal 300 as an advertisement push exclusion object according to the terminal identification.

After receiving the returned terminal identifier, the client terminal device 200 can know that the user terminal 300 corresponding to the terminal identifier has received and displayed the advertisement to be pushed, so that the user terminal 300 is determined to be an advertisement pushing exclusion object, and the client terminal device 200 does not push the advertisement any more after receiving the network access request sent by the user terminal 300 again.

In some embodiments of the present application, after the client terminal device 200 determines the user terminal 300 as the advertisement push exclusion object, the terminal identifier corresponding to the user terminal 300 is added to the advertisement push exclusion whitelist. When the client terminal device 200 receives the network access request from the user terminal 300 again, it is determined that the advertisement push is not required to be performed to the user terminal 300 according to the terminal identifier in the advertisement push exclusion white list.

Step S610: the client terminal apparatus 200 processes the network access request.

Here, the client terminal apparatus 200 examines the network access request from the user terminal 300, finds that the user terminal 300 belongs to the advertisement push exclusion object, and does not need to perform advertisement push any more, and the client terminal apparatus 200 performs normal routing processing on the network access request, for example, forwards the network access request to the next hop network apparatus of the client terminal apparatus 200 on the network access path.

In addition, in some embodiments of the present application, the client terminal device 200 may stop the corresponding advertisement push according to the advertisement canceling instruction sent by the advertisement push server 100, and empty the content in the advertisement push exclusion white list. In this way, the client terminal device 200 can realize control of advertisement pushing, and better meet the advertisement pushing demand of the advertisement pushing server 100.

In other embodiments of the present application, the client terminal device 200 may stop the advertisement pushing after the time of the advertisement pushing reaches the preset time threshold, and empty the content in the white list from the advertisement pushing. In this way, the client terminal device 200 can avoid continuously pushing advertisements under the condition that the advertisement canceling instruction is lost in the network transmission process, thereby reducing related resource consumption and improving network access experience of users.

According to one embodiment of the present application, there is also provided an advertisement pushing device. As shown in fig. 7, the advertisement pushing apparatus includes:

the advertisement receiving module 701 is configured to receive an advertisement sent by an advertisement pushing server, where the advertisement is determined by the advertisement pushing server according to a pushing policy related to the client terminal device;

a request receiving module 702, configured to receive a network access request using HTTP or HTTPs protocol sent by a user terminal;

a redirection module 703, configured to redirect the network access request and send an advertisement to the user terminal along with the redirection.

Fig. 8 illustrates a block diagram of the hardware architecture of a handset 300 for an advertisement push method, according to some embodiments of the present application. In fig. 8, similar parts have the same reference numerals. As shown in fig. 8, the handset 300 may include a processor 110, a power module 140, a memory 180, a camera 170, a mobile communication module 130, a wireless communication module 120, a sensor module 190, an audio module 150, an interface module 160, keys 101, a display 102, and the like.

The processor 110 may include one or more processing units, for example, processing modules or processing circuits that may include a central processor CPU (Central Processing Unit), an image processor GPU (Graphics Processing Unit), a digital signal processor DSP (Digital Signal Processor), a microprocessor MCU (Micro-programmed Control Unit), an AI (Artificial Intelligence ) processor, a programmable logic device FPGA (Field Programmable Gate Array), and the like. Wherein the different processing units may be separate devices or may be integrated in one or more processors.

The Memory 180 may be used to store data, software programs, and modules, and may be a Volatile Memory (RAM), such as a Random-Access Memory (RAM); or a nonvolatile Memory (Non-Volatile Memory), such as a Read-Only Memory (ROM), a Flash Memory (Flash Memory), a Hard Disk (HDD) or a Solid State Drive (SSD); or a combination of the above types of memories, or may be a removable storage medium, such as a Secure Digital (SD) memory card.

The power module 140 may include a power source, a power management component, and the like. The power source may be a battery. The power management component is used for managing the charging of the power supply and the power supply supplying of the power supply to other modules. The charging management module is used for receiving charging input from the charger; the power management module is used for connecting a power supply, and the charging management module is connected with the processor 110.

The mobile communication module 130 may include, but is not limited to, an antenna, a power amplifier, a filter, a low noise amplifier (Low Noise Amplify, LNA), and the like. The mobile communication module 130 may provide a solution for wireless communication including 2G/3G/4G/5G, etc. applied to the handset 300. The mobile communication module 130 may receive electromagnetic waves from an antenna, perform processes such as filtering, amplifying, and the like on the received electromagnetic waves, and transmit the processed electromagnetic waves to a modem processor for demodulation. The mobile communication module 130 may amplify the signal modulated by the modem processor, and convert the signal into electromagnetic waves through the antenna to radiate. In some embodiments, at least some of the functional modules of the mobile communication module 130 may be disposed in the processor 110. In some embodiments, at least some of the functional modules of the mobile communication module 130 may be disposed in the same device as at least some of the modules of the processor 110.

The wireless communication module 120 may include an antenna, and transmit and receive electromagnetic waves via the antenna. The wireless communication module 120 may provide solutions for wireless communication including wireless local area network (Wireless Local Area Networks, WLAN) (e.g., wireless fidelity (Wireless Fidelity, wi-Fi) network), bluetooth (BT), global navigation satellite system (Global Navigation Satellite System, GNSS), frequency modulation (Frequency Modulation, FM), near field wireless communication technology (Near Field Communication, NFC), infrared technology (IR), etc., applied to the handset 300. The handset 300 may communicate with a network and other devices via wireless communication technology.

In some embodiments, the mobile communication module 130 and the wireless communication module 120 of the handset 300 may also be located in the same module.

The camera 170 is used to capture still images or video. An optical image of a scene generated by a lens is projected onto a photosensitive element. The photosensitive element converts the optical signal into an electrical signal, which is then transferred to an ISP (Image Signal Processor ) to be converted into a digital image signal. The cell phone 300 may implement a photographing function through an ISP, a camera 170, a video codec, a GPU (Graphic Processing Unit, a graphic processor), a display screen 102, an application processor, and the like.

The display screen 102 includes a display panel. The display panel may employ a liquid crystal display (Liquid Crystal Display, LCD), an Organic Light-emitting Diode (OLED), an Active-matrix Organic Light-emitting Diode (AMOLED), a flexible Light-emitting Diode (Flex Light-emitting Diode, FLED), a Mini LED, a Micro OLED, a quantum dot Light-emitting Diode (QLED), or the like.

The sensor module 190 may include a proximity light sensor, a pressure sensor, a gyroscope sensor, a barometric sensor, a magnetic sensor, an acceleration sensor, a distance sensor, a fingerprint sensor, a temperature sensor, a touch sensor, an ambient light sensor, a bone conduction sensor, and the like.

The audio module 150 may convert digital audio information to an analog audio signal output or convert an analog audio input to a digital audio signal. The audio module 150 may also be used to encode and decode audio signals. In some embodiments, the audio module 150 may be disposed in the processor 110, or some functional modules of the audio module 150 may be disposed in the processor 110. In some embodiments, the audio module 150 may include a speaker, an earpiece, a microphone, and an earphone interface.

The interface module 160 includes an external memory interface, a universal serial bus (Universal Serial Bus, USB) interface, a subscriber identity module (Subscriber Identification Module, SIM) card interface, and the like. Wherein the external memory interface may be used to connect an external memory card, such as a Micro SD card, to extend the memory capabilities of the handset 300. The external memory card communicates with the processor 110 through an external memory interface to implement data storage functions. The universal serial bus interface is used for communication between the handset 300 and other handsets. The subscriber identity module card interface is used to communicate with a SIM card mounted to the handset 300.

In some embodiments, the handset 300 further includes keys 101, motors, indicators, and the like. The key 101 may include a volume key, an on/off key, and the like. The motor is used to generate a vibration effect on the handset 300. The indicators may include laser indicators, radio frequency indicators, LED indicators, and the like.

It should be understood that the structure illustrated in the embodiments of the present invention is not limited to the specific embodiment of the mobile phone 300. In other embodiments of the present application, the handset 300 may include more or fewer components than shown, or certain components may be combined, or certain components may be split, or different arrangements of components may be provided. The illustrated components may be implemented in hardware, software, or a combination of software and hardware.

Embodiments of the mechanisms disclosed herein may be implemented in hardware, software, firmware, or a combination of these implementations. Embodiments of the present application may be implemented as a computer program or program code that is executed on a programmable system including at least one processor, a storage system (including volatile and non-volatile memory and/or storage elements), at least one input device, and at least one output device.

Program code may be applied to input instructions to perform the functions described herein and generate output information. The output information may be applied to one or more output devices in a known manner. For purposes of this application, a processing system includes any system having a processor such as, for example, a digital signal processor (Digital Signal Processor, DSP), microcontroller, application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or microprocessor.

The program code may be implemented in a high level procedural or object oriented programming language to communicate with a processing system. Program code may also be implemented in assembly or machine language, if desired. Indeed, the mechanisms described in the present application are not limited in scope to any particular programming language. In either case, the language may be a compiled or interpreted language.

In some cases, the disclosed embodiments may be implemented in hardware, firmware, software, or any combination thereof. The disclosed embodiments may also be implemented as instructions carried by or stored on one or more transitory or non-transitory machine-readable (e.g., computer-readable) storage media, which may be read and executed by one or more processors. For example, the instructions may be distributed over a network or through other computer readable media. Thus, a machine-readable medium may include any mechanism for storing or transmitting information in a form readable by a machine (e.g., a computer), including but not limited to floppy diskettes, optical disks, read-Only memories (CD-ROMs), magneto-optical disks, read Only Memories (ROMs), random access memories (Random Access Memory, RAMs), erasable programmable Read-Only memories (Erasable Programmable Read Only Memory, EPROMs), electrically erasable programmable Read-Only memories (Electrically Erasable Programmable Read-Only memories, EEPROMs), magnetic or optical cards, flash Memory, or tangible machine-readable Memory for transmitting information (e.g., carrier waves, infrared signal digital signals, etc.) using the internet in an electrical, optical, acoustical or other form of propagated signal. Thus, a machine-readable medium includes any type of machine-readable medium suitable for storing or transmitting electronic instructions or information in a form readable by a machine (e.g., a computer).

In the drawings, some structural or methodological features may be shown in a particular arrangement and/or order. However, it should be understood that such a particular arrangement and/or ordering may not be required. Rather, in some embodiments, these features may be arranged in a different manner and/or order than shown in the illustrative figures. Additionally, the inclusion of structural or methodological features in a particular figure is not meant to imply that such features are required in all embodiments, and in some embodiments, may not be included or may be combined with other features.

It should be noted that, in the embodiments of the present application, each unit/module is a logic unit/module, and in physical aspect, one logic unit/module may be one physical unit/module, or may be a part of one physical unit/module, or may be implemented by a combination of multiple physical units/modules, where the physical implementation manner of the logic unit/module itself is not the most important, and the combination of functions implemented by the logic unit/module is the key to solve the technical problem posed by the present application. Furthermore, to highlight the innovative part of the present application, the above-described device embodiments of the present application do not introduce units/modules that are less closely related to solving the technical problems presented by the present application, which does not indicate that the above-described device embodiments do not have other units/modules.

It should be noted that in the examples and descriptions of this patent, relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

While the present application has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present application.

Claims

1. An advertisement pushing method for a client terminal device, comprising:

receiving an advertisement sent by an advertisement push server, wherein the advertisement is determined by the advertisement push server according to a push strategy related to the client terminal equipment;

redirecting the network access request and sending the advertisement along with the redirecting user terminal.

2. The method of claim 1, wherein receiving the advertisement sent by the advertisement push server comprises:

receiving an advertisement from an advertisement push server;

and storing the advertisement.

3. The method of claim 2, wherein the preset condition includes that an advertisement push identifier corresponding to the advertisement is located in a white list.

4. The method according to claim 1, wherein receiving a network access request using HTTP or HTTPs protocol sent by the user terminal, comprises:

And determining that the user terminal corresponding to the network access request does not belong to an advertisement pushing exclusion object.

5. The method of claim 4, wherein sending the advertisement in conjunction with the redirecting user terminal comprises:

and sending the advertisement webpage together with the redirecting user terminal so that the user terminal can display the advertisement webpage and return a terminal identification to the client terminal equipment.

6. The method of claim 5, further comprising:

7. The method of claim 1, wherein redirecting the network access request comprises:

8. The method of claim 7, wherein redirecting the network access request and sending the advertisement along with the redirected user terminal comprises:

9. The method of claim 1, wherein the advertisement is sent to the client terminal device in a short message.

10. The method of claim 9, wherein the advertisement comprises at least one of: text content and web page links.

11. An advertisement pushing apparatus, the apparatus comprising:

the advertisement receiving module is used for receiving advertisements sent by the advertisement pushing server, wherein the advertisements are determined by the advertisement pushing server according to a pushing strategy related to the client terminal equipment;

12. A computer readable storage medium having instructions stored thereon, which when executed on a computer cause the computer to perform the advertisement pushing method of any of claims 1-10.

13. An electronic device, comprising:

a memory for storing instructions for execution by one or more processors of the electronic device, and,

a processor, being one of the processors of an electronic device, for performing the advertisement pushing method of any of claims 1-10.

14. A computer program product comprising computer programs/instructions which when executed by a processor implement the advertisement pushing method of any of claims 1-10.