CN117495389A

CN117495389A - Advertisement putting information pushing method and system for sponsors

Info

Publication number: CN117495389A
Application number: CN202311478398.5A
Authority: CN
Inventors: 罗宏展; 梁志辉
Original assignee: Guangzhou Tandian Technology Co ltd; Guangzhou Channel Worry Free Network Technology Service Co ltd
Current assignee: Guangzhou Tandian Technology Co ltd; Guangzhou Channel Worry Free Network Technology Service Co ltd
Priority date: 2023-11-07
Filing date: 2023-11-07
Publication date: 2024-02-02
Anticipated expiration: 2043-11-07
Also published as: CN117495389B

Abstract

The application discloses a method and a system for pushing advertisement putting information of a sponsor, which relate to the technical field of sponsor management, wherein the method comprises the steps of respectively acquiring field configuration parameters of a client advertisement system and a client relationship management system, and opening the client advertisement system and the client relationship management system; performing field corresponding configuration on the field configuration parameters of the client advertisement system and the field configuration parameters of the client relationship management system based on the specified field corresponding rule; and the client advertisement system pushes advertisement data information to the client relation management system according to a preset scheduling configuration rule in a specified time period. The method and the device have the effects of reducing repeated work in the management process of the sponsor, improving the working efficiency and facilitating the tracking management of the advertisement putting information of the sponsor by the user.

Description

Advertisement putting information pushing method and system for sponsors

Technical Field

The application relates to the technical field of sponsor management, in particular to a method and a system for pushing sponsor advertisement putting information.

Background

With the development of internet technology and the advent of the big data age, advertisement of a sponsor can be widely pushed in a mode of connecting an application platform of an intelligent terminal of an individual user; in order to ensure the pushing quality of advertisement putting information of a sponsor, tracking management is required to be carried out on cue data obtained after advertisement pushing so as to screen out a user with intent.

The cue data obtained through advertisement delivery is stored in a client advertisement system for advertising, and for users who want to synchronize advertisement cue data to a client relationship management system (CRM) for data management, only the cue data can be exported from the client advertisement system, and then one cue data is input into the client relationship management system used by the users, so that the secondary arrangement of the users is time-consuming and labor-consuming; there is a disadvantage in that it is inconvenient for the user to track and manage advertisement delivery information of a sponsor, and improvement is required.

Disclosure of Invention

In order to facilitate tracking management of advertisement putting information of a sponsor by a user, the application provides a method and a system for pushing advertisement putting information of the sponsor.

The first technical scheme adopted by the invention of the application is as follows:

a method for pushing advertisement putting information of a poster includes:

respectively acquiring field configuration parameters of a client advertisement system and a client relationship management system, and opening the client advertisement system and the client relationship management system;

performing field corresponding configuration on the field configuration parameters of the client advertisement system and the field configuration parameters of the client relationship management system based on the specified field corresponding rule;

And the client advertisement system pushes advertisement data information to the client relation management system according to a preset scheduling configuration rule in a specified time period.

By adopting the technical scheme, the client relationship management system is used for managing client data; after the client advertisement system and the client relation management system are communicated, the two systems are communicated with each other, and data communication and data interaction of a business process can be performed, so that the client advertisement system can push cue data obtained after the advertisement putting information of a sponsor to the client relation management system in a specified time period, consistency of the cue data of the sponsor is realized, repeated work in the management process of the sponsor is reduced, working efficiency is improved, and a user can conveniently track and manage the advertisement putting information of the sponsor; further, after the field correspondence of the client advertisement system and the field correspondence of the client relation management system are configured correspondingly according to the use requirement of a user, the client advertisement system synchronizes the special organization structure relation, personnel information, clue field information and the like in the user advertisement management system to the local so as to facilitate the follow-up push management of advertisement putting information of a sponsor; after the advertisement data information is pushed to the client relationship management system of the sponsor party according to the scheduling configuration rule, the sponsor party or staff can confirm the user intention again on the basis of the scheduling configuration on the user information resources (clue data) contained in the advertisement data information so as to conveniently screen out the intention users, and the pushing quality of the sponsor advertisement putting information is improved.

In a preferred example, the present application: after the client advertisement system and the client relation management system are opened, the method comprises the following steps:

generating a system user account based on the acquired system user creation request; the client advertisement system and the corresponding client relationship management system can be accessed through a system user account; the field configuration parameters include a plurality of different fields;

configuring a plurality of different fields based on different customer relationship management systems to obtain a field configuration model;

collecting the field configuration models of different client relationship management systems, and setting data pushing points adapting to the client advertisement systems in a one-to-one correspondence manner corresponding to the field configuration models of a plurality of different client relationship management systems; the client advertisement system can push the data to the corresponding client relation management system through the data push point.

By adopting the technical scheme, as more clients need to push the advertisement of the sponsor, a user account is created for each client or item to facilitate management of distinguishable items and clients; the customer relationship management system can be accessed through the user account; the information receiving mode of the mainstream customer relation management system (such as EC and marketing) in the market is different from the setting parameters (system model field) of the system, so the data connection is carried out by matching the setting field configuration model for different customer relation management systems; the client advertisement system can push the data to the corresponding client relation management system by accessing the data push points, so that different advertisement putting information of a sponsor can be conveniently put into the client advertisement system, and the application range of the advertisement putting mode of the sponsor is improved; the method is convenient for realizing the synchronization of the data information of different client relation management systems and client advertisement systems, and is beneficial to the push management of advertisement putting information of a sponsor.

In a preferred example, the present application: further comprises:

acquiring advertisement putting information of a sponsor and corresponding pushing configuration parameters, wherein the pushing configuration parameters comprise pushing platform information and pushing distribution rules;

pushing the advertisement putting information of the sponsor to a user terminal of at least one pushing platform in the pushing platform information based on the pushing distribution rule;

tracking the pushing conditions of the user terminals of different pushing platforms to obtain the pushing results of the user terminals of the pushing platforms;

generating corresponding user intention data according to the browsing condition of the user terminal, and associating different intention labels based on different user intention data; the user terminal is provided with user contact information;

and carrying out secondary intention confirmation on the corresponding user terminal based on the user terminal pushing result, the user intention data and the user contact information, and carrying out statistics to generate an intention user statistical result.

By adopting the technical scheme, pushing and distributing rules are correspondingly adapted to different advertisement pushing platforms respectively; when a sponsor party searches for an intention user through the sponsor advertisement putting information, firstly, corresponding to different sponsor advertisement pushing platforms, carrying out advertisement putting pushing according to corresponding pushing distribution rules after determining the sponsor advertisement information, recording and counting user terminal pushing results of different pushing platforms, and confirming the intention of the user for the user with successful sponsor advertisement pushing, namely, determining the intention condition of the user based on the browsing condition of the user such as browsing time length, comment condition and the like, namely, obtaining user intention data, and associating a sign intention label based on the user intention data; in order to further determine the intention condition of the intention user, the intention user is generated after the intention is confirmed again based on the user contact information, and the intention user information can be acquired by the intention user statistical result by the sponsor, so that the intention of the user is conveniently tracked and monitored after the advertisement putting information of the sponsor is pushed, and the advertisement putting information pushing efficiency of the sponsor is improved.

In one or more preferred examples, the present application: the scheduling configuration rule comprises a plurality of scheduling staff and the resource allocation quantity corresponding to each scheduling staff; before carrying out re-intention confirmation on the corresponding user terminal based on the user terminal pushing result, the user intention data and the user contact information and carrying out statistics to generate an intention user statistical result, the method comprises the following steps:

counting the number of different advertisement information of the sponsor and corresponding user intention data;

sequentially distributing the advertisement information of the sponsor and the user intention data to the corresponding scheduling staff according to the resource distribution quantity based on the acquired scheduling configuration rule;

and outputting the scheduling distribution results of the multiple scheduling staff.

By adopting the technical scheme, after the advertisement information of the recruiter is pushed to the user terminal of the pushing platform and the user intention data is obtained, the resource allocation quantity of each staff is set in a staff scheduling configuration mode to further confirm the intention degree of the intention user, the staff is arranged to carry out intention confirmation communication, namely, the staff is led to get corresponding intention confirmation tasks according to the scheduling allocation result in working time, and the task of reconfirming the intention of the user with the resource allocation quantity is completed, so that the user with higher intention requirement is screened out after the advertisement information of the recruiter is pushed, and the accuracy of the pushing result of the advertisement information of the recruiter is improved.

In a preferred example, the present application: pushing the advertisement putting information of the sponsor to a user terminal of at least one pushing platform in the pushing platform information based on the pushing distribution rule; the method specifically comprises the following steps:

acquiring resource distribution modes supported by different pushing platforms in the pushing platform information;

grouping a plurality of user terminals of the same advertisement putting information of the sponsor according to the resource distribution mode to obtain a plurality of resource receiving subgroups, wherein the user terminals of the same resource receiving subgroup receive the same advertisement putting information of the sponsor;

pushing the advertisement putting information of the sponsor to the user terminals in the plurality of resource receiving groups according to the pushing distribution rules.

By adopting the technical scheme, the resource distribution mode supported by the pushing platform comprises distribution according to resource areas, channel type distribution and the like; if the user terminals are distributed according to the resource areas, the user terminals in the same resource area are divided into the same resource receiving group; if the information resources are distributed according to the channel types, the information resources are distributed to different resource receiving subgroups according to the channels to which the advertisement putting information resources belong, so that the resource receiving subgroups of the same channel type are the same resource receiving subgroup; after the resource distribution mode and the resource receiving group of the pushing platform are determined, the advertisement of the sponsor is distributed and pushed to the user terminals of the plurality of resource receiving groups according to the pushing distribution rules of the advertisement pushing information of the sponsor, so that the pushing work of the advertisement putting information of the sponsor can be finished according to the advertisement pushing modes of different pushing platforms, the putting pushing efficiency of the advertisement of the sponsor is higher, and the follow-up tracking of the user intention condition of different pushing platforms is also facilitated.

In a preferred example, the present application: the step of tracking the pushing conditions of the user terminals of different pushing platforms, after obtaining the pushing results of the user terminals of the pushing platforms, comprises the following steps:

filtering the un-pushed advertisement putting information of the sponsor in a specified time period, and checking whether repeated user contact information exists in the same advertisement putting information of the sponsor;

filtering repeated user contact information and only retaining one piece of user contact information;

the filtered advertisement putting information of the sponsor and the user contact information are subjected to client grouping according to a preset client grouping rule, and then project grouping is carried out according to a preset project grouping rule;

pushing the filtered advertisement putting information of the sponsor to the corresponding user terminal again based on the pushing distribution rule.

By adopting the technical scheme, when the number of the advertisement delivery information pushing of the tenderers is large, checking whether the advertisement delivery information of the tenderers which are not pushed exists in a set time period, if the advertisement delivery information of the tenderers which are not pushed successfully exists, filtering the advertisement delivery information of the tenderers which are not pushed successfully, wherein the advertisement delivery information of the tenderers which are not pushed successfully exists in the situation that the information is incomplete, filtering the advertisement delivery information of the tenderers which are not complete which are created previously, checking whether the user terminals of the same pushing platform of the advertisement delivery information of the tenderers in the same batch exist or not in the filtering process, filtering the contact information of the users which are pushed repeatedly, and only reserving the user terminal of one pushing platform to carry out the subsequent advertisement pushing operation; meanwhile, clients with different intention types and clients with different intention sources are grouped, project grouping is carried out according to different investment projects of a sponsor after the client grouping is completed, so that clients with the same intention type based on the same project are obtained, and then the sponsor advertisement putting information is distributed one by one according to the projects according to the clients according to a pushing and distributing rule, so that accurate pushing of the sponsor advertisement putting information resources is facilitated, and the resource pushing efficiency of the sponsor advertisement is improved.

In a preferred example, the present application: further comprises:

acquiring the total amount of a bill of advertisement putting information of a sponsor;

matching push expense parameters in a one-to-one correspondence manner based on the advertisement putting information of the sponsor and the corresponding push configuration parameters; generating a bill amount use list based on the same batch of advertisement putting information configuration of the sponsor;

and displaying and updating the bill amount use list of the total bill amount based on the pushing condition of the user terminal of the advertisement putting information of the same batch.

By adopting the technical scheme, the total amount of the investment of the sponsor is different, and the delivery range, the delivery time and the delivery form of the advertisement delivery information of the sponsor are also different; in order to facilitate cost management of the advertisement delivery of the sponsor by the sponsor and the user of the client advertisement system, the cost used in the advertisement delivery process of the sponsor is recorded, namely, the push cost parameters required by the push configuration parameters of the advertisement delivery information of the sponsor are associated and matched based on different total amounts of different delivery orders of the advertisement delivery information of different sponsors so as to display and calculate the cost spent in the advertisement push process; and the bill-throwing amount detail table is generated before advertisement pushing based on the same batch of advertisement-throwing information of the same investment project of the tenderer, and the bill-throwing amount detail table is displayed and updated in the process of advertisement throwing and pushing of the tenderer, namely the spending condition and the residual amount of the total bill throwing amount are displayed and updated, and the tenderer knows the capital investment use condition in the process of the tenderer through the bill-throwing amount practical detail table, so that the tenderer's tenderer use experience is improved.

The second object of the present application is achieved by the following technical scheme:

the advertisement putting information pushing system of the poster is used for realizing the steps of the advertisement putting information pushing method of the poster, and comprises a system configuration module, a client advertisement system and a client relationship management system; each pushing platform is connected with a plurality of user terminals;

the system configuration module is used for respectively acquiring field configuration parameters of the client advertisement system and the client relationship management system and opening the client advertisement system and the client relationship management system; performing field corresponding configuration on the field configuration parameters of the client advertisement system and the field configuration parameters of the client relationship management system based on the specified field corresponding rule;

After the client advertisement system and the client relation management system are opened by adopting the technical scheme, the system configuration module carries out mapping configuration on field parameters in the client advertisement system and the client relation management system in a system field configuration mode so as to synchronously manage advertisement data information; the client advertisement system can push the cue data obtained after the advertisement putting information of the sponsor is pushed to the client relation management system in a specified time period, so that consistency of the cue data of the sponsor advertisement is realized, repeated work in the management process of the sponsor is reduced, the working efficiency is improved, and the user can conveniently track and manage the advertisement putting information of the sponsor; after the client advertisement system pushes the advertisement data information to the client relation management system of the sponsor party according to the scheduling configuration rule, the sponsor party or staff can confirm the user intention of the user information resource (clue data) contained in the advertisement data information based on the scheduling configuration so as to conveniently screen out the intention user, and the pushing quality of the sponsor advertisement putting information is improved.

In a preferred example, the present application: the system configuration module further comprises:

the user creation sub-module is used for generating a system user account based on the acquired system user creation request; the client advertisement system and the corresponding client relationship management system can be accessed through a system user account; the field configuration parameters include a plurality of different fields;

the field configuration submodule is used for carrying out configuration on the basis of a plurality of different fields of different customer relationship management systems to obtain a field configuration model;

the adaptation pushing submodule is used for collecting the field configuration models of different client relation management systems and setting data pushing points adapting to the client advertisement systems in a one-to-one correspondence manner corresponding to the field configuration models of a plurality of different client relation management systems; the client advertisement system can push the data to the corresponding client relation management system through the data push point.

By adopting the technical scheme, the interactive behaviors and various activity states of enterprises and clients are recorded; because more clients need to push advertisement to be tendered, the management is convenient for managing distinguishable items and clients, namely, a user account is established for each client or item in the client relation management system, and the client relation management system can be accessed through the user account when in use; the information receiving mode of the mainstream customer relationship management system in the market is different from the setting parameters (system model field) of the system, so that the data connection is carried out by matching the setting field configuration model for different customer relationship management systems; the client advertisement system can push the data to the corresponding client relation management system by accessing the data push points, so that different advertisement putting information of a sponsor can be conveniently put into the client advertisement system, and the application range of the advertisement putting mode of the sponsor is improved; the method is convenient for realizing the synchronization of data information of different client relation management systems and client advertisement systems, and is beneficial to carrying out push management of advertisement putting information of a sponsor and follow-up putting information tracking management.

In a preferred example, the present application: the advertisement putting information pushing system of the sponsor comprises a plurality of pushing platforms; each pushing platform is connected with a plurality of user terminals;

the client advertisement system is used for acquiring advertisement putting information of a sponsor and corresponding pushing configuration parameters, wherein the pushing configuration parameters comprise pushing platform information and pushing distribution rules;

By adopting the technical scheme, the client advertisement subsystem is connected with a plurality of pushing platforms, the pushing platforms correspond to the application APP of the user, which can receive the advertisement of the sponsor, and the user terminal of the pushing platform is connected with the user using the application APP; for different advertisement pushing platforms of different sponsors, the client advertisement subsystems are respectively and correspondingly adapted with pushing and distributing rules one by one; when a sponsor pushes sponsor advertisement putting information through a client advertisement subsystem to search an intended user, firstly, corresponding different sponsor advertisement pushing platforms determine good sponsor advertisement information, and then, advertisement putting pushing is carried out according to corresponding pushing and distributing rules; the client advertisement subsystem records and counts the pushing results of the user terminals of different pushing platforms, and for the successful pushing of the advertisement of the sponsor, the intention condition of the user needs to be confirmed, namely, the intention condition of the user is confirmed based on the browsing condition of the user such as browsing time length, comment condition and the like, namely, the intention data of the user is obtained, and the intention label is marked based on the intention data of the user in an associated mode; in order to further determine the intention condition of the intention clients, the intention clients are contacted based on the user contact information to generate intention user statistical results after the intention confirmation is carried out again, and the intention user information can be acquired by the intention user statistical results by the sponsor, so that the intention of the users is conveniently tracked and monitored after the advertisement putting information of the sponsor is pushed, and the advertisement putting information pushing efficiency of the sponsor is improved.

In summary, the present application includes at least one of the following beneficial technical effects:

1. the client relation management system is used for managing client data; after the client advertisement system and the client relation management system are communicated, the two systems are communicated with each other, and data communication and data interaction of a business process can be performed, so that the client advertisement system can push cue data obtained after the advertisement putting information of a sponsor to the client relation management system in a specified time period, consistency of the cue data of the sponsor is realized, repeated work in the management process of the sponsor is reduced, working efficiency is improved, and a user can conveniently track and manage the advertisement putting information of the sponsor; further, after the fields of the client advertisement system and the fields of the client relation management system are configured correspondingly, the client advertisement system synchronizes the special organization structure relation, personnel information, clue field information and the like in the user advertisement management system to the local so as to facilitate the follow-up push management of advertisement putting information of a sponsor; after the advertisement data information is pushed to the client relationship management system of the sponsor party according to the scheduling configuration rule, the sponsor party or staff can confirm the user intention again on the basis of the scheduling configuration on the user information resources (clue data) contained in the advertisement data information so as to screen out the intention users, and the pushing quality of the sponsor advertisement putting information is improved;

2. Because more clients need to push the advertisement of the sponsor, a user account is created for each client or item so as to be convenient for managing the distinguishable items and clients; the customer relationship management system can be accessed through the user account; the information receiving mode of the mainstream customer relation management system (such as EC and marketing) in the market is different from the setting parameters (system model field) of the system, so the data connection is carried out by matching the setting field configuration model for different customer relation management systems; the client advertisement system can push the data to the corresponding client relation management system by accessing the data push points, so that different advertisement putting information of a sponsor can be conveniently put into the client advertisement system, and the application range of the advertisement putting mode of the sponsor is improved; the data information synchronization of different client relation management systems and client advertisement systems is convenient to realize, and the push management of advertisement putting information of a sponsor is facilitated;

3. for different advertisement pushing platforms, pushing and distributing rules are correspondingly adapted respectively; when a sponsor party searches for an intention user through the sponsor advertisement putting information, firstly, corresponding to different sponsor advertisement pushing platforms, carrying out advertisement putting pushing according to corresponding pushing distribution rules after determining the sponsor advertisement information, recording and counting user terminal pushing results of different pushing platforms, and confirming the intention of the user for the user with successful sponsor advertisement pushing, namely, determining the intention condition of the user based on the browsing condition of the user such as browsing time length, comment condition and the like, namely, obtaining user intention data, and associating a sign intention label based on the user intention data; in order to further determine the intention condition of the intention user, the intention user is generated after the intention is confirmed again based on the user contact information, and the intention user information can be acquired by the intention user statistical result by the sponsor, so that the intention of the user is conveniently tracked and monitored after the advertisement putting information of the sponsor is pushed, and the advertisement putting information pushing efficiency of the sponsor is improved;

4. In order to further confirm the intention degree of the intention users, the resource allocation quantity of each staff is set in a staff scheduling configuration mode, and the staff is arranged to carry out intention confirmation communication, namely, the staff is led to get corresponding intention confirmation tasks according to scheduling allocation results in working time, and the task of reconfirming the intention of the users with the resource allocation quantity is completed, so that the method is beneficial to screening out users with higher intention demands after the advertisement information of the sponsor is pushed, and the accuracy of pushing results of the advertisement information of the sponsor is improved.

Drawings

FIG. 1 is a flow chart of a method for pushing advertiser ad placement information in an embodiment of the present application;

FIG. 2 is a flowchart after step S1 in a method for pushing advertisement delivery information of a sponsor in an embodiment of the present application;

FIG. 3 is another flow diagram of a method for pushing advertiser ad placement information in accordance with one embodiment of the present application;

FIG. 4 is a flowchart of step S50 in a method for pushing advertisement delivery information of a sponsor in an embodiment of the present application;

FIG. 5 is a flowchart of step S20 in a method for pushing advertisement delivery information of a sponsor in an embodiment of the present application;

FIG. 6 is a flowchart after step S30 in a method for pushing advertisement placement information of a sponsor in an embodiment of the present application;

FIG. 7 is another flow diagram of a method for pushing advertiser ad placement information in an embodiment of the present application.

Detailed Description

The present application is described in further detail below with reference to the accompanying drawings.

In an embodiment, as shown in fig. 1, the application discloses a method for pushing advertisement delivery information of a sponsor, which specifically includes the following steps:

s1: and respectively acquiring field configuration parameters of the client advertisement system and the client relationship management system, and opening the client advertisement system and the client relationship management system.

In this embodiment, the client advertisement information is used to issue the advertisement information of the sponsor and obtain the corresponding cue data after the advertisement information of the sponsor is pushed; the customer relationship management system is used for managing customer data.

Specifically, the client advertisement management system mainly comprises systems such as EC, marketing, partner cloud, marketing, etc., and client advertisement management systems used by different users may be different; in order to facilitate the advertisement management of the sponsor, the client advertisement system and the client relationship management system are opened by configuring field parameters for different client relationship management systems; the two systems are data-intercommunicated, so that data communication and data interaction of the business process can be performed; after the two systems are opened, the client advertisement system synchronizes the organization architecture, personnel information, clue field information and the like of the client relation management system to the local, so that other configuration and use are facilitated.

S2: and carrying out field corresponding configuration on the field configuration parameters of the client advertisement system and the field configuration parameters of the client relation management system based on the specified field corresponding rule.

In this embodiment, the field configuration parameters of different client relationship management systems are different, and the field requirements of the user for the client advertisement management system are also different when in use; the client advertisement system comprises 8 fields such as a client name, a mobile phone number, a QQ number, an Email address, a client company name, a company address, a title, remarks and the like, and the 8 fields can be mapped to corresponding fields in a client advertisement management system actually used by a user respectively in a mode of corresponding configuration of the fields; the remark field supports multiple field merging mapping, and a user can increase or decrease according to practical situations, and if the upper 8 fields provide no matching when two systems are opened, the default value is set.

Specifically, after the field correspondence of the client advertisement system and the field correspondence of the client relationship management system are configured correspondingly according to the use requirement of the user, the client advertisement system synchronizes the special organization structure relationship, personnel information, clue field information and the like in the user advertisement management system to the local so as to facilitate the follow-up push management of the advertisement putting information of the sponsor.

S3: and the client advertisement system pushes advertisement data information to the client relation management system according to a preset scheduling configuration rule in a specified time period.

In this embodiment, the scheduling configuration rule includes a time for receiving configuration, configuration personnel information, and a number of resource allocations corresponding to each configuration personnel.

Specifically, after the advertisement data information is pushed to the client relationship management system of the sponsor according to the scheduling configuration rule, the sponsor or staff can confirm the intention of the user again on the basis of the scheduling configuration on the user information resources (namely clue data) contained in the advertisement data information so as to conveniently screen out the intention users, and the pushing quality of the advertisement putting information of the sponsor is improved.

In one embodiment, as shown in fig. 2, after turning on the client advertisement system and the client relationship management system in step S1, the method includes:

s11: generating a system user account based on the acquired system user creation request; the client advertisement system and the corresponding client relationship management system can be accessed through the system user account; the field configuration parameters include a plurality of different fields.

In this embodiment, because there are many clients that need to push advertisement to be recruited, in order to facilitate management of distinguishable items and clients, each client or item creates a user account; the customer relationship management system is accessible through the user account.

Specifically, the information receiving mode of the mainstream customer relationship management system (such as EC and marketing) on the market is different from the setting parameters (system model field) of the system; i.e., each of the client advertisement management system's field configuration parameters contains a plurality of different fields.

S12: the field configuration model is configured based on a plurality of different fields of different customer relationship management systems.

In this embodiment, one client relationship management system corresponds to one field configuration model, that is, the field configuration models of multiple different client relationship management systems are all different; the data connection is facilitated by matching the manner in which the field configuration model is set for the different customer relationship management systems.

S13: collecting field configuration models of different client relationship management systems, and setting data pushing points adapting to client advertisement systems in one-to-one correspondence with the field configuration models of a plurality of different client relationship management systems; the client advertisement system can push the data to the corresponding client relationship management system through the data push point.

In this embodiment, the adaptive data push points are obtained based on field configuration models of different customer relationship management systems.

Specifically, the client advertisement system can push data to the corresponding client relation management system by accessing the data push points, so that different advertisement putting information of a sponsor can be conveniently put into the client advertisement system, and the application range of the advertisement putting mode of the sponsor is improved; the method is convenient for realizing the synchronization of the data information of different client relation management systems and client advertisement systems, and is beneficial to the push management of advertisement putting information of a sponsor.

In an embodiment, as shown in fig. 3, the method for pushing advertisement delivery information of a sponsor further includes:

s10: and acquiring advertisement putting information of the sponsor and corresponding pushing configuration parameters, wherein the pushing configuration parameters comprise pushing platform information and pushing distribution rules.

In this embodiment, the advertisement publishing system is configured to push the advertisement information of the advertiser to an advertisement pushing platform, where the advertisement pushing platform includes a plurality of application platforms capable of connecting to the intelligent terminals of the individual users, such as application platforms for shaking voice, headlines, etc.

The pushing and distributing rule comprises pushing time, pushing frequency, a resource receiving group for receiving advertisement resources and a distributing mode type, wherein the distributing mode type comprises distribution according to a resource area and a channel type; the distribution of the advertisement resources according to the resource areas can set that certain provinces and provinces can only be distributed to certain personnel, and the personnel receiving the same area need to be added into the same resource receiving group to be distributed. According to the channel type, the resources are distributed to different resource receiving groups according to the channel to which the resources belong, and people receiving the same channel type are added to the same receiving group to be distributed.

Specifically, push distribution rules are correspondingly adapted to different advertisement push platforms; when the sponsor side searches for the intended user through the sponsor advertisement putting information, the sponsor advertisement putting information is determined according to different sponsor advertisement putting platforms, and then advertisement putting and pushing are carried out according to corresponding pushing and distributing rules.

S20: pushing the advertisement putting information of the sponsor to the user terminal of at least one push platform in the push platform information based on the push distribution rule.

Specifically, the pushing platform comprises a plurality of user terminals, personnel meeting the pushing conditions of advertisement putting information of the sponsor are divided into resource receiving groups for management based on pushing distribution rules, and the personnel of the set resource receiving groups can distribute advertisement resources of the sponsor.

S30: and tracking the pushing conditions of the user terminals of different pushing platforms to obtain the pushing results of the user terminals of the pushing platforms.

In this embodiment, the pushing result of the user terminal includes successful pushing, failed pushing, repeated pushing, and un-pushing; detecting the pushing condition of the resources at intervals, for example, checking whether the resources which are not pushed exist once every 2 minutes, and recording the pushing result of the user terminal which has pushed the resources.

Specifically, user terminal pushing results of different pushing platforms are recorded and counted, and the intention of the user is confirmed for the user with successful advertisement pushing of the sponsor, namely, the intention condition of the user is confirmed based on the browsing condition of the user such as browsing time length, comment condition and the like, so that user intention data is obtained, and intention labels are marked based on the user intention data.

S40: generating corresponding user intention data according to the browsing condition of the user terminal, and associating different intention labels based on different user intention data; the user terminal is provided with user contact information.

In the present embodiment, the intention labels include labels of "pending-missed client", "general client", "intention client", "important client", "visiting client", "deal client", "invalid-unmatched client", "pending-passing", "invalid-giving up client", and the like.

Specifically, after the advertisement resources of the sponsor are pushed, each advertisement resource of the sponsor is provided with an intention label on the client relationship management system to identify the follow-up condition of the advertisement resource of the sponsor, and the intention labels can be freely configured by the user to increase or decrease, so that the use experience of the user is improved.

S50: and carrying out secondary intention confirmation on the corresponding user terminal based on the user terminal pushing result, the user intention data and the user contact information, and carrying out statistics to generate an intention user statistical result.

In this embodiment, the staff responsible for the intention communication confirmation is configured based on the scheduling configuration rule, and the intention user responsible for successful pushing of the advertisement resource of the sponsor is subjected to the intention confirmation again.

Specifically, in order to further determine the intention condition of the intention user, the intention user is generated after the intention is confirmed again based on the user contact information, and the intention user information can be acquired by the intention user statistics result by the intention user, so that the intention of the user is conveniently tracked and monitored after the intention advertisement putting information is pushed, and the putting information pushing efficiency of the intention advertisement is improved.

In one embodiment, as shown in fig. 4, before performing intent confirmation again on the corresponding user terminal based on the push result of the user terminal, the user intent data and the user contact information and statistically generating the intent user statistical result in step S50, the method includes:

s501: the number of different advertiser advertisement information and corresponding user intent data is counted.

In this embodiment, a plurality of pieces of identical or different advertisement information of a sponsor are pushed at different user terminals of a sponsor advertisement push platform at the same time; and after the advertisement information resource of the sponsor is pushed, corresponding user intention data is counted, so that the follow-up tracking, confirmation and analysis of the actual intention condition of the user are facilitated.

S502: and distributing the advertisement information of the sponsor and the user intention data to corresponding scheduling staff according to the resource distribution quantity in sequence based on the acquired scheduling configuration rule.

In this embodiment, each shift man corresponds to the number of resource allocation, for example, the number of resources that can be allocated to each shift man a every day is 80; and receiving the advertisement resources of the sponsors and the corresponding intention confirmation tasks distributed by the system by a plurality of scheduling staff according to a scheduling sequence table.

Specifically, the client advertisement system provides a 31-day monthly scheduling configuration, multiple different scheduling staff can be set each day, the daily scheduling staff can also set the number of receiving strips, and the staff can be automatically skipped when the receiving strips are distributed again after the receiving strips reach the designated number. The time period for the staff to receive the resource can also be set, for example, setting the staff a as long as 9:00-18:00 receives the resource, and the client advertisement system will not allocate the resource to the staff A at the time outside the time; if the staff on several days are the same, the user can copy the day's shift to other days by direct one key, which is convenient and efficient.

S503: and outputting the scheduling distribution results of a plurality of scheduling staff.

Specifically, the client advertisement system or the client relationship management system displays the scheduling distribution result based on the account number and the account authority of the user login, so that the scheduling staff can finish the intention confirmation work task.

In one embodiment, as shown in fig. 5, in step S20, the advertisement delivery information of the sponsor is pushed to the user terminal of at least one push platform in the push platform information based on the push distribution rule; the method specifically comprises the following steps:

s201: and acquiring resource distribution modes supported by different push platforms in the push platform information.

In this embodiment, the resource distribution manner supported by the pushing platform includes distribution according to resource areas, channel type distribution, and the like; if the user terminals are distributed according to the resource areas, the user terminals in the same resource area are divided into the same resource receiving group; if the information resources are distributed according to the channel types, the information resources are distributed to different resource receiving subgroups according to the channels to which the advertisement delivery information resources belong, so that the resource receiving subgroups of the same channel type are the same resource receiving subgroup.

S202: and grouping a plurality of user terminals of the same advertisement putting information of the sponsor according to the resource distribution mode to obtain a plurality of resource receiving groups, wherein the user terminals of the same resource receiving group receive the advertisement putting information of the same sponsor.

Specifically, based on the determined resource distribution mode, the group following of a plurality of user terminals of each advertisement push platform is carried out to obtain a plurality of resource receiving groups, so that the user terminals of a resource receiving group receive the same advertisement delivery information of the sponsor.

S203: and pushing the advertisement putting information of the sponsor to the user terminals in the plurality of resource receiving groups according to the pushing distribution rule.

Specifically, after the resource distribution mode and the resource receiving groups of the pushing platforms are determined, the advertisement of the sponsor is distributed and pushed to the user terminals of the plurality of resource receiving groups according to the pushing and distributing rules of the advertisement pushing information of the sponsor, so that the pushing work of the advertisement putting information of the sponsor can be finished according to the advertisement pushing modes of different pushing platforms, the putting and pushing efficiency of the advertisement of the sponsor is higher, and the follow-up tracking of the user intention condition of different pushing platforms is facilitated.

In one embodiment, as shown in fig. 6, step S30: tracking the pushing conditions of the user terminals of different pushing platforms, and after obtaining the pushing results of the user terminals of each pushing platform, the method comprises the following steps:

s301: filtering the non-pushed advertisement delivery information of the tenderer in a specified time period, and checking whether repeated user contact information exists in the same advertisement delivery information of the tenderer.

Specifically, when the number of the advertisement delivery information pushing of the sponsor is large, checking whether the advertisement delivery information of the sponsor which is not pushed exists in a set time period, if the advertisement delivery information of the sponsor which is not pushed successfully exists, filtering, wherein the advertisement delivery information of the sponsor which is not pushed successfully exists in the incomplete condition, filtering the advertisement delivery information of the sponsor which is not completely created previously by filtering operation, and checking whether the user terminal of the same pushing platform of the advertisement delivery information of the sponsor in the same batch has repeated pushing condition when filtering.

S302: the repeated user contact information is filtered and only one of the user contact information is retained.

Specifically, the repeated pushing user contact information is filtered, and only one user terminal of the pushing platform is reserved for carrying out subsequent advertisement pushing operation.

S303: the filtered advertisement putting information of the sponsor and the user contact information are subjected to client grouping according to a preset client grouping rule, and then project grouping is carried out according to a preset project grouping rule.

In this embodiment, when the advertisement of the sponsor is actually pushed, since there are many clients that need to push the advertisement of the sponsor, and there are cases where the same client wants to push the advertisement information of the sponsor of the plurality of types of items, in order to facilitate one-to-one tracking management of the advertisement information of different clients and different items, the different clients and/or different items may be divided and managed in groups.

Specifically, clients with different intention types and clients with different intention sources are grouped, and after the grouping of the clients is completed, project grouping is performed according to different investment projects of the sponsor, so that clients with the same intention type based on the same project are obtained.

S304: and pushing the filtered advertisement putting information of the sponsor to the corresponding user terminal again based on the pushing distribution rule.

Specifically, the advertisement putting information of the sponsors is distributed one by one according to the project by the clients according to the pushing distribution rules, so that accurate pushing of the advertisement putting information resources of the sponsors is facilitated, and the resource pushing efficiency of the advertisements of the sponsors is improved.

In an embodiment, as shown in fig. 7, a method for pushing advertisement delivery information of a sponsor further includes:

s100: and obtaining the total amount of the bill of the advertisement putting information of the tenderer.

In the embodiment, the total amount of the investment of the sponsor side is different, and the release range, the release time and the release form of the advertisement release information of the sponsor are also different; corresponding advertisement push distribution rules, resource receiving groups and the like need to be formulated according to the total amount of the bill of the tenderer.

S200: and displaying and updating a bill amount use list of the total bill amount based on the pushing condition of the user terminal of the advertisement putting information of the same batch of the sponsors.

Specifically, in order to facilitate cost management of the delivery of the advertisement of the sponsor by the sponsor and the user of the client advertisement system, the cost used in the delivery process of the advertisement of the sponsor is recorded, namely, based on different total amounts of different delivery orders of different advertisement delivery information, the delivery cost parameters required by the delivery configuration parameters of the advertisement delivery information of the sponsor are associated and matched so as to display and calculate the cost spent in the advertisement delivery process.

S300: and displaying and updating a bill amount use list of the total bill amount based on the pushing condition of the user terminal of the advertisement putting information of the same batch of the sponsors.

Specifically, a bill-throwing amount detail table is generated before advertisement pushing based on the same batch of advertisement putting information of the same investment project of the tenderer, and the bill-throwing amount detail table is displayed and updated in the advertisement putting and pushing process of the tenderer, namely the spending condition and the residual amount of the total bill throwing amount are displayed and updated, and the tenderer knows the capital investment use condition in the tenderer process through the bill-throwing amount practical detail table, so that the use experience of the tenderer is improved.

It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic of each process, and should not limit the implementation process of the embodiment of the present application in any way.

In an embodiment, a system for pushing advertisement delivery information of a sponsor is provided, where the system for pushing advertisement delivery information of a sponsor corresponds to a method for pushing advertisement delivery information of a sponsor in the above embodiment.

A kind of advertisement of poster puts in the information push system, including system configuration module, customer advertising system and customer relation management system; each pushing platform is connected with a plurality of user terminals. The detailed description of each functional module is as follows:

Optionally, the system configuration module includes:

the user creation sub-module is used for generating a system user account based on the acquired system user creation request; the client advertisement system and the corresponding client relationship management system can be accessed through the system user account; the field configuration parameters include a plurality of different fields;

the adaptation pushing submodule is used for collecting field configuration models of different client relation management systems and setting data pushing points of the adaptation client advertisement system in one-to-one correspondence with the field configuration models of a plurality of different client relation management systems; the client advertisement system can push the data to the corresponding client relationship management system through the data push point.

Optionally, the advertisement delivery information pushing system of the sponsor comprises a plurality of pushing platforms; each pushing platform is connected with a plurality of user terminals:

pushing the advertisement putting information of the sponsor to a user terminal of at least one push platform in the push platform information based on a push distribution rule;

For specific limitation of the advertisement delivery information pushing system of the sponsor, reference may be made to the limitation of a method for pushing advertisement delivery information of the sponsor, which is not described herein; all or part of the modules in the advertisement putting information pushing system can be realized by software, hardware and the combination thereof; the above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.

The above embodiments are only for illustrating the technical solution of the present application, and are not limiting; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will understand; the technical scheme described in the foregoing embodiments can be modified or some of the features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application.

Claims

1. The advertisement putting information pushing method for the sponsor comprises the following steps:

2. The method for pushing advertisement delivery information according to claim 1, wherein after the client advertisement system and the client relationship management system are opened, the method comprises:

3. The method for pushing advertisement delivery information of a sponsor according to claim 1, further comprising:

4. The advertisement delivery information pushing method according to claim 3, wherein the scheduling configuration rule comprises a plurality of scheduling staff and a number of resource allocations corresponding to each scheduling staff; before carrying out re-intention confirmation on the corresponding user terminal based on the user terminal pushing result, the user intention data and the user contact information and carrying out statistics to generate an intention user statistical result, the method comprises the following steps:

5. The method for pushing advertisement delivery information of a sponsor according to claim 3, wherein the pushing of the advertisement delivery information of the sponsor to a user terminal of at least one pushing platform in the pushing platform information is based on the pushing distribution rule; the method specifically comprises the following steps:

6. The method for pushing advertisement delivery information of a sponsor according to claim 5, wherein the tracking the pushing conditions of the user terminals of different pushing platforms, after obtaining the pushing results of the user terminals of the pushing platforms, comprises:

7. The method for pushing advertisement delivery information of a sponsor according to claim 1, further comprising:

8. The advertisement putting information pushing system of the sponsor is characterized by comprising the steps of realizing the advertisement putting information pushing method of any one of 1 to 7; the advertisement putting information pushing system of the sponsor comprises a system configuration module, a client advertisement system and a client relationship management system; each pushing platform is connected with a plurality of user terminals;

9. The advertisement delivery information push system of claim 8, wherein the system configuration module further comprises:

10. The advertisement delivery information pushing system of claim 8, wherein the advertisement delivery information pushing system comprises a plurality of pushing platforms; each pushing platform is connected with a plurality of user terminals;