CN117422492A - Market investigation system based on internet data service - Google Patents

Abstract

The invention discloses a market survey system based on Internet data services. The invention relates to the field of market survey and includes a market survey platform, which includes a user operation module, a database module, a questionnaire generation module, a questionnaire monitoring module, a data preprocessing module and a data analysis module. ; The questionnaire generation module is used to generate market survey links; the user operation module is used to obtain corresponding user information, and the user generates questionnaire answer links according to the market survey link; the questionnaire monitoring module obtains the answers to the corresponding market survey link situation; the database module is used to store user information and market survey information in the platform; the data preprocessing module is used to determine whether the questionnaire answer link is valid based on user information; the data analysis module obtains valid market survey links and The corresponding questionnaire answer link is analyzed and processed to generate a corresponding market survey report; the invention improves the accuracy of the market survey.

Description

Market research system based on Internet data services

Technical field

The invention relates to the field of market research, specifically a market research system based on Internet data services.

Background technique

Market research is a method used to collect and analyze market data to help companies or organizations make decisions. With the continuous development and popularity of Internet data services, market research methods are constantly updated and improved to adapt to the changing market. Environment; Most traditional market surveys are still carried out in the form of manual hand-held paper questionnaires. This method not only causes a waste of paper, but also makes it inconvenient for people to answer questionnaires in public places; therefore, the electronic market Survey methods gradually begin to replace paper-based market research methods;

However, with the continuous occurrence of Internet fraud and network security attacks, more and more people are wary of electronic market surveys, which makes electronic market surveys only obtain the survey results of familiar people around them, but through The market research obtained in this way may have an impact on the data; in addition, the analysis results obtained from the market research are too single, resulting in insufficient accuracy of the results; therefore, how to improve the effectiveness of market research and data analysis Accuracy is a problem we need to solve, and for this reason, a market research system based on Internet data services is now provided.

Contents of the invention

In order to solve the above technical problems, the purpose of the present invention is to provide a market survey system based on Internet data services.

The purpose of the present invention can be achieved through the following technical solutions: a market survey system based on Internet data services, including a market survey platform. The market survey platform includes a user operation module, a database module, a questionnaire generation module, a questionnaire monitoring module, and data preprocessing. modules and data analysis modules;

The user operation module is used to obtain basic information and characteristic information of relevant users;

The database module is used to store user information and market research information within the platform;

The questionnaire generation module is used for the corresponding user to generate a market survey link, which contains verification information corresponding to the characteristic information, and sends the market survey link to the questionnaire monitoring module;

The questionnaire monitoring module obtains the corresponding market survey link, displays it, and the corresponding user generates the corresponding questionnaire answer link through the user operation module, and determines whether the market survey is completed based on the user who answered the question;

The data preprocessing module is used to match the user characteristic information with the verification information in the questionnaire answer link, determine whether the corresponding questionnaire answer link is valid based on the matching results, and send the valid questionnaire answer link to the data analysis module;

The data analysis module is used to analyze and process the valid questionnaire answer link corresponding to the market survey link in combination with the market survey information stored in the database module, and obtain the corresponding market survey report.

Further, the process of the user operation module obtaining relevant user information and setting corresponding operations includes:

The user operation module is provided with an information collection unit and an operation selection unit;

The information collection unit is used to collect user information within the market research platform. The user information includes two different types of information, corresponding to basic information and characteristic information respectively; the basic information is the user's personal privacy information. The characteristic information is the user's financial flow information, group information and other characteristic information; a time collection cycle is set, and the characteristic information of the relevant users within the time collection period is obtained, and the user information corresponding to the user is updated;

The operation selection unit is used for the user to select or receive the corresponding market survey link, conduct questions and answers on the market survey link, and generate a questionnaire answer link corresponding to the market survey link.

Further, the process of storing relevant information by the database module includes:

The database module is provided with a user information storage unit and a survey information storage unit;

The user information storage unit is used to store user information, and is provided with a private storage space and a public storage space; the private storage space is used to store basic information in user information, without analyzing and processing the information, and taking encryption measures; The public storage space is used to store characteristic information in user information and correlate this information with the data preprocessing module;

The survey information storage unit is used to store market survey links generated in the market survey platform, and corresponding storage spaces are set up according to the years of the market survey to store the corresponding market survey links and corresponding market survey reports.

Further, the process of generating market survey links by the questionnaire generation module includes:

The questionnaire generation module is provided with a questionnaire generation unit and a questionnaire testing unit;

The questionnaire generation unit is used for users to input relevant questionnaire information, which includes questionnaire title, questionnaire description, filling instructions, survey information and conclusion; the questionnaire generation unit obtains the corresponding characteristics in the public storage space in the database module information, generate verification information based on the corresponding feature information, generate the corresponding market survey link from the questionnaire information and verification information input by the user, and send it to the questionnaire inspection unit;

The questionnaire inspection unit is used to obtain the generated market survey link and determine whether the link meets the standards; it is equipped with a keyword extraction algorithm, and the corresponding keywords in the questionnaire title and survey information are respectively extracted through the keyword extraction algorithm. Information, obtain the proportion of each keyword information in the survey information, sort the proportion, obtain the character amount in the survey information, set the sorting threshold according to the character amount, and determine the proportion of the corresponding research information before the sorting threshold. The keyword information in the obtained survey information is matched with the keyword information in the questionnaire title. If the match is successful, the test passes and the market survey link is sent to the questionnaire monitoring module; if the match fails, If the test fails, the market survey link will be rejected.

Further, the process of the questionnaire monitoring module distributing the market file links that have passed the inspection includes:

The questionnaire monitoring module is provided with a questionnaire browsing unit and an answer monitoring unit;

The questionnaire browsing unit is provided with a link browsing window. The link browsing window is used to display the market survey links that have passed the test, obtain the questionnaire title corresponding to the market survey link, and set the title of the corresponding link browsing window according to the questionnaire title; the user The corresponding market survey link is obtained through the questionnaire browsing unit; it is sent to the operation selection unit, and the operation selection unit sends the questionnaire answer link corresponding to its market survey link to the data preprocessing module.

Further, the data preprocessing module matches the user characteristic information with the verification information in the questionnaire answer link, and the process of judging whether the corresponding questionnaire answer link is valid based on the matching results includes:

The data preprocessing module obtains the results corresponding to the verification information in the market survey link and the characteristic information in the corresponding user information in the public storage space, and matches the results in the verification information with the corresponding characteristic information. If the match is successful, it indicates that the The verification message passes; if the match fails, it indicates that the verification message does not pass; after completing the preprocessing, the verification pass rate of the questionnaire answer link is obtained; a standard verification pass rate is set in the data preprocessing module, and the obtained verification pass rate is Compare the pass rate with the standard verification pass rate. When the verification pass rate is greater than or equal to the standard verification pass rate, it indicates that the questionnaire answer link is valid; when the verification pass rate is less than the standard verification pass rate, it indicates that the questionnaire answer link is invalid; Valid questionnaire answer links are sent to the data analysis module.

Further, the process of the answering monitoring unit monitoring the answering process of the market survey link includes:

The answer monitoring unit is associated with the data preprocessing module to obtain the number of valid questionnaire answer links in the corresponding market survey link, in which a valid quantity threshold is set. When the obtained effective number is greater than the valid quantity threshold, the corresponding valid questionnaire answer link is obtained. Link the characteristic information of the corresponding user, classify all users according to the characteristic information, and obtain the proportion of people in each classification result; obtain the error in the proportion of people in each classification result, in which an error threshold is set, and compare the obtained error with the error threshold Conduct comparative analysis. When the error is greater than the error threshold, continue to answer the question; when the error is less than or equal to the error threshold, complete the corresponding answer, exit the market survey link from the corresponding link browsing window, and send it to the data analysis module .

Further, the data analysis module analyzes and processes the market survey link and the corresponding valid questionnaire answer link. The process of obtaining the corresponding market survey result report includes:

The data analysis module is provided with a horizontal analysis unit and a vertical analysis unit:

The horizontal analysis unit analyzes and processes the corresponding results in the valid questionnaire answer links corresponding to each market survey link; classifies the answers corresponding to the survey information in the questionnaire answer links, and generates a horizontal survey report based on the classification results;

The vertical analysis unit obtains the market survey link stored in the database module and is related to the corresponding survey information in the market survey link, and obtains the change trend of the corresponding question results in the survey information based on its year information, and obtains the change trend based on the obtained change trend. Vertical investigation report;

The data analysis module integrates the obtained horizontal survey report and vertical survey report, generates a market survey report corresponding to the corresponding market survey link, and sends the obtained results to the corresponding user and database module, and the database module analyzes it store.

Compared with the prior art, the beneficial effects of the present invention are:

1. By setting corresponding verification information for the market survey link, judging the respondent's attitude towards the process of answering the question based on the verification pass rate of the verification information, and judging whether the answer is valid, thereby improving the authenticity of the market survey data source to a certain extent. sex;

2. By testing the market survey link, determine whether the corresponding market survey link is valid, so as to avoid inconsistency between the visitor's corresponding survey information and its subject, causing misleading information to the visitor, and resulting in inaccurate survey results.

Description of the drawings

Figure 1 is a schematic diagram of a market research system based on Internet data services according to an embodiment of the present application.

Detailed ways

As shown in Figure 1, a market survey system based on Internet data services includes a market survey platform. The market survey platform includes a user operation module, a database module, a questionnaire generation module, a questionnaire monitoring module, a data preprocessing module and a data analysis module. .

The user operation module is used to obtain basic information and characteristic information of relevant users, and the process of setting corresponding operations includes:

The user operation module is provided with an information collection unit and an operation selection unit;

The information collection unit is used to collect user information within the market research platform. The user information includes two different types of information, corresponding to basic information and characteristic information respectively; the basic information is the user's personal privacy information. The characteristic information is the user's financial flow information, group information and other characteristic information; a time collection cycle is set, and the characteristic information of the relevant users within the time collection period is obtained, and the user information corresponding to the user is updated;

The operation selection unit is used for the user to select or receive the corresponding market survey link, conduct questions and answers on the market survey link, and generate a questionnaire answer link corresponding to the market survey link;

It should be further explained that during the specific implementation process, the user's characteristic information is updated and collected by setting the time collection cycle to avoid errors in the process of judging the validity of the questionnaire answer link based on the relevant characteristic information;

The process of the database module storing relevant information includes:

The database module is provided with a user information storage unit and a survey information storage unit;

The user information storage unit is used to store user information, and is provided with a private storage space and a public storage space; the private storage space is used to store basic information in user information, without analyzing and processing the information, and taking encryption measures; The public storage space is used to store characteristic information in user information and correlate this information with the data preprocessing module;

The survey information storage unit is used to store market survey links generated in the market survey platform, and corresponding storage spaces are set up according to the years of the market survey to store the corresponding market survey links and corresponding market survey reports.

The process of generating market survey links by the questionnaire generation module includes:

The questionnaire generation module is provided with a questionnaire generation unit and a questionnaire testing unit;

The questionnaire generation unit is used for users to input relevant questionnaire information, which includes questionnaire title, questionnaire description, filling instructions, survey information and conclusion; the questionnaire generation unit obtains the corresponding characteristics in the public storage space in the database module information, generate verification information based on the corresponding feature information, generate the corresponding market survey link from the questionnaire information and verification information input by the user, and send it to the questionnaire inspection unit;

It should be further explained that during the specific implementation process, the relevant questionnaire information in the questionnaire generation unit includes the following:

Questionnaire title: Summarize the topic of the market survey so that the interviewee has a general understanding of the questions that need to be answered. The title of the questionnaire must not only be concise and to the point, but also indicate the topic of the survey;

Questionnaire description: A brief description at the beginning of the questionnaire to explain the meaning of the survey, content and selection methods, etc., so as to eliminate the tension and concerns of the interviewee;

Filling Instructions: For questionnaires that need to be filled out by the interviewee themselves, the respondent should be told how to fill in the questionnaire;

Survey information: According to the survey design, the survey questions and the alternative answers corresponding to each survey question are gradually listed one by one, and the survey questions and alternative answers in the questionnaire are uniformly designed through coding, so that it can be easily processed and counted by computers. analyze;

Conclusion: include thoughtful, open-ended or closed-ended endings to conclude the relevant questionnaire survey.

The questionnaire inspection unit is used to obtain the generated market survey link and determine whether the link meets the standards; it is equipped with a keyword extraction algorithm, and the corresponding keywords in the questionnaire title and survey information are respectively extracted through the keyword extraction algorithm. Information, obtain the proportion of each keyword information in the survey information, sort the proportion, obtain the character amount in the survey information, set the sorting threshold according to the character amount, and determine the proportion of the corresponding research information before the sorting threshold. The keyword information in the obtained survey information is matched with the keyword information in the questionnaire title. If the match is successful, the test passes and the market survey link is sent to the questionnaire monitoring module; if the match fails, If the test fails, the market survey link will be rejected;

It should be further explained that in the specific implementation process, in order to improve the quality of the questionnaire survey, it is not only necessary to judge whether the link to the questionnaire answer is valid from the perspective of the respondent, but also the consistency of the survey information and the theme of the interviewer is required to avoid referring to the title. Mislead interviewees, resulting in inaccurate survey results.

The process of the questionnaire monitoring module distributing market file links that have passed the inspection includes:

The questionnaire monitoring module is provided with a questionnaire browsing unit and an answer monitoring unit;

The questionnaire browsing unit is provided with a link browsing window. The link browsing window is used to display the market survey links that have passed the test, obtain the questionnaire title corresponding to the market survey link, and set the title of the corresponding link browsing window according to the questionnaire title; the user Obtain the corresponding market survey link through the questionnaire browsing unit; send it to the operation selection unit, which will send the questionnaire answer link corresponding to its market survey link to the data preprocessing module;

The answer monitoring unit is associated with the data preprocessing module to obtain the number of valid questionnaire answer links in the corresponding market survey link, in which a valid quantity threshold is set. When the obtained effective number is greater than the valid quantity threshold, the corresponding valid questionnaire answer link is obtained. Link the characteristic information of the corresponding user, classify all users according to the characteristic information, and obtain the proportion of people in each classification result; obtain the error in the proportion of people in each classification result, in which an error threshold is set, and compare the obtained error with the error threshold Conduct comparative analysis. When the error is greater than the error threshold, continue to answer the question; when the error is less than or equal to the error threshold, complete the corresponding answer, exit the market survey link from the corresponding link browsing window, and send it to the data analysis module ;

It should be further explained that during the specific implementation process, by classifying users according to their characteristic information, the classification is the group of people represented by each answering user, and the number of people in each classification result is controlled within the error range to avoid errors due to corresponding The influence of personnel's subjective factors on the answers to relevant research information in the questionnaire answer links makes the market research report more scientific.

The data preprocessing module obtains the results corresponding to the verification information in the market survey link and the characteristic information in the corresponding user information in the public storage space, and matches the results in the verification information with the corresponding characteristic information. If the match is successful, it indicates that the The verification message passes; if the match fails, it indicates that the verification message does not pass; after completing the preprocessing, the verification pass rate of the questionnaire answer link is obtained; a standard verification pass rate is set in the data preprocessing module, and the obtained verification pass rate is Compare the pass rate with the standard verification pass rate. When the verification pass rate is greater than or equal to the standard verification pass rate, it indicates that the questionnaire answer link is valid; when the verification pass rate is less than the standard verification pass rate, it indicates that the questionnaire answer link is invalid; Valid questionnaire answer links are sent to the data analysis module;

It should be further explained that during the specific implementation process, the data preprocessing module determines whether the corresponding verification information in the market survey link has been verified based on the characteristic information predicted by the user, and determines the user's seriousness in answering the questions based on the verification pass rate. If the standard is not met, it means that the user did not fill in the market survey link carefully, and the corresponding questionnaire answer link is invalid, thus improving the quality of the corresponding information in the platform's questionnaire answer link and obtaining more accurate results.

The data analysis module analyzes and processes the market survey link and the corresponding valid questionnaire answer link. The process of obtaining the corresponding market survey result report includes:

The data analysis module is provided with a horizontal analysis unit and a vertical analysis unit:

The horizontal analysis unit analyzes and processes the corresponding results in the valid questionnaire answer links corresponding to each market survey link; classifies the answers corresponding to the survey information in the questionnaire answer links, and generates a horizontal survey report based on the classification results;

The vertical analysis unit obtains the market survey link stored in the database module and is related to the corresponding survey information in the market survey link, and obtains the change trend of the corresponding question results in the survey information based on its year information, and obtains the change trend based on the obtained change trend. Vertical investigation report;

The data analysis module integrates the obtained horizontal survey report and vertical survey report, generates a market survey report corresponding to the corresponding market survey link, and sends the obtained results to the corresponding user and database module, and the database module analyzes it store.

The above embodiments are only used to illustrate the technical methods of the present invention and are not limiting. Although the present invention has been described in detail with reference to the preferred embodiments, those of ordinary skill in the art should understand that the technical methods of the present invention can be modified or equivalently substituted. without departing from the spirit and scope of the technical method of the present invention.

Claims (8)

1. A market survey system based on Internet data services, including a market survey platform, characterized in that the market survey platform includes a user operation module, a database module, a questionnaire generation module, a questionnaire monitoring module, a data preprocessing module and a data analysis module ; The user operation module is used to obtain basic information and characteristic information of relevant users; The database module is used to store user information and market research information within the platform; The questionnaire generation module is used for the corresponding user to generate a market survey link, which contains verification information corresponding to the characteristic information, and sends the market survey link to the questionnaire monitoring module; The questionnaire monitoring module obtains the corresponding market survey link, displays it, and the corresponding user generates the corresponding questionnaire answer link through the user operation module, and determines whether the market survey is completed based on the user who answered the question; The data preprocessing module is used to match the user characteristic information with the verification information in the questionnaire answer link, determine whether the corresponding questionnaire answer link is valid based on the matching results, and send the valid questionnaire answer link to the data analysis module; The data analysis module is used to analyze and process the valid questionnaire answer link corresponding to the market survey link in combination with the market survey information stored in the database module, and obtain the corresponding market survey report. 2. The market survey system based on Internet data services according to claim 1, characterized in that the process of the user operation module obtaining relevant user information and setting corresponding operations includes: The user operation module is provided with an information collection unit and an operation selection unit; The information collection unit is used to collect user information within the market research platform. The user information includes two different types of information, corresponding to basic information and characteristic information respectively; the basic information is the user's personal privacy information. The characteristic information is the user's financial flow information, group information and other characteristic information; a time collection cycle is set, and the characteristic information of the relevant users within the time collection period is obtained, and the user information corresponding to the user is updated; The operation selection unit is used for the user to select or receive the corresponding market survey link, conduct questions and answers on the market survey link, and generate a questionnaire answer link corresponding to the market survey link. 3. The market research system based on Internet data services according to claim 2, characterized in that the process of the database module storing relevant information includes: The database module is provided with a user information storage unit and a survey information storage unit; The user information storage unit is used to store user information, and is provided with a private storage space and a public storage space; the private storage space is used to store basic information in user information, without analyzing and processing the information, and taking encryption measures; The public storage space is used to store characteristic information in user information and correlate this information with the data preprocessing module; The survey information storage unit is used to store market survey links generated in the market survey platform, and corresponding storage spaces are set up according to the years of the market survey to store the corresponding market survey links and corresponding market survey reports. 4. The market survey system based on Internet data services according to claim 3, characterized in that the process of generating market survey links by the questionnaire generation module includes: The questionnaire generation module is provided with a questionnaire generation unit and a questionnaire testing unit; The questionnaire generation unit is used for users to input relevant questionnaire information, which includes questionnaire title, questionnaire description, filling instructions, survey information and conclusion; the questionnaire generation unit obtains the corresponding characteristics in the public storage space in the database module information, generate verification information based on the corresponding feature information, generate the corresponding market survey link from the questionnaire information and verification information input by the user, and send it to the questionnaire inspection unit; The questionnaire inspection unit is used to obtain the generated market survey link and determine whether the link meets the standards; it is equipped with a keyword extraction algorithm, and the corresponding keywords in the questionnaire title and survey information are respectively extracted through the keyword extraction algorithm. Information, obtain the proportion of each keyword information in the survey information, sort the proportion, obtain the character amount in the survey information, set the sorting threshold according to the character amount, and determine the proportion of the corresponding research information before the sorting threshold. The keyword information in the obtained survey information is matched with the keyword information in the questionnaire title. If the match is successful, the test passes and the market survey link is sent to the questionnaire monitoring module; if the match fails, If the test fails, the market survey link will be rejected. 5. The market survey system based on Internet data services according to claim 4, characterized in that the process of the questionnaire monitoring module distributing market file links that pass the test includes: The questionnaire monitoring module is provided with a questionnaire browsing unit and an answer monitoring unit; The questionnaire browsing unit is provided with a link browsing window. The link browsing window is used to display the market survey links that have passed the test, obtain the questionnaire title corresponding to the market survey link, and set the title of the corresponding link browsing window according to the questionnaire title; the user The corresponding market survey link is obtained through the questionnaire browsing unit; it is sent to the operation selection unit, and the operation selection unit sends the questionnaire answer link corresponding to its market survey link to the data preprocessing module. 6. The market survey system based on Internet data services according to claim 5, characterized in that the data preprocessing module matches the user characteristic information with the verification information in the questionnaire answer link, and determines the corresponding questionnaire answer link according to the matching result. The effective process includes: The data preprocessing module obtains the results corresponding to the verification information in the market survey link and the characteristic information in the corresponding user information in the public storage space, and matches the results in the verification information with the corresponding characteristic information. If the match is successful, it indicates that the The verification message passes; if the match fails, it indicates that the verification message does not pass; after completing the preprocessing, the verification pass rate of the questionnaire answer link is obtained; a standard verification pass rate is set in the data preprocessing module, and the obtained verification pass rate is Compare the pass rate with the standard verification pass rate. When the verification pass rate is greater than or equal to the standard verification pass rate, it indicates that the questionnaire answer link is valid; when the verification pass rate is less than the standard verification pass rate, it indicates that the questionnaire answer link is invalid; Valid questionnaire answer links are sent to the data analysis module. 7. The market survey system based on Internet data services according to claim 6, characterized in that the process of the answering monitoring unit monitoring the answering process of the market survey link includes: The answer monitoring unit is associated with the data preprocessing module to obtain the number of valid questionnaire answer links in the corresponding market survey link, in which a valid quantity threshold is set. When the obtained effective number is greater than the valid quantity threshold, the corresponding valid questionnaire answer link is obtained. Link the characteristic information of the corresponding user, classify all users according to the characteristic information, and obtain the proportion of people in each classification result; obtain the error in the proportion of people in each classification result, in which an error threshold is set, and compare the obtained error with the error threshold Conduct comparative analysis. When the error is greater than the error threshold, continue to answer the question; when the error is less than or equal to the error threshold, complete the corresponding answer, exit the market survey link from the corresponding link browsing window, and send it to the data analysis module . 8. The market survey system based on Internet data services according to claim 7, characterized in that the data analysis module analyzes and processes market survey links and corresponding valid questionnaire answer links to obtain corresponding market survey result reports. The process includes: The data analysis module is provided with a horizontal analysis unit and a vertical analysis unit: The horizontal analysis unit analyzes and processes the corresponding results in the valid questionnaire answer links corresponding to each market survey link; classifies the answers corresponding to the survey information in the questionnaire answer links, and generates a horizontal survey report based on the classification results; The vertical analysis unit obtains the market survey link stored in the database module and is related to the corresponding survey information in the market survey link, and obtains the change trend of the corresponding question results in the survey information based on its year information, and obtains the change trend based on the obtained change trend. Vertical investigation report; The data analysis module integrates the obtained horizontal survey report and vertical survey report, generates a market survey report corresponding to the corresponding market survey link, and sends the obtained results to the corresponding user and database module, and the database module analyzes it store.