CN117391775A - Floor page generation method and device, electronic equipment and storage medium - Google Patents

Floor page generation method and device, electronic equipment and storage medium Download PDF

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Publication number
CN117391775A
CN117391775A CN202311340137.7A CN202311340137A CN117391775A CN 117391775 A CN117391775 A CN 117391775A CN 202311340137 A CN202311340137 A CN 202311340137A CN 117391775 A CN117391775 A CN 117391775A
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Prior art keywords
landing page
document
target
picture
picture material
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王宝晖
靳晓乐
牛宇航
苏玉兰
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN202311340137.7A priority Critical patent/CN117391775A/en
Publication of CN117391775A publication Critical patent/CN117391775A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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Abstract

The disclosure provides a landing page generation method, a landing page generation device, electronic equipment and a storage medium, and relates to the technical field of artificial intelligence, in particular to the technical field of landing page creation. The specific implementation scheme is as follows: acquiring a landing page popularization target input by a user; respectively generating a picture material and a document material corresponding to the landing page promotion target; determining index data corresponding to the picture material and the text material, wherein the index data comprises: content, quantity, graphic relevance; and carrying out layout and fusion processing on the picture material and the document material according to index data corresponding to the picture material and the document material, so as to obtain a target landing page matched with the landing page popularization target.

Description

Floor page generation method and device, electronic equipment and storage medium
Technical Field
The disclosure relates to the technical field of artificial intelligence, in particular to the technical field of floor page creation, and particularly relates to a floor page generation method, a floor page generation device, electronic equipment and a storage medium.
Background
In the process of advertising, advertisers need to prepare advertisement materials in various aspects. The process of making the landing page is most time-consuming, and an advertiser needs to design and make marketing pictures, write marketing texts and organize the image-text contents into the whole advertisement landing page according to marketing purposes.
The existing product generated by the landing page is mainly realized by a template-based filling process. The product provides a series of landing page templates for advertisers to select, and the advertisers fill the materials such as pictures, texts and the like on the basis of the landing page templates to form a final landing page.
However, in the implementation scheme for generating the landing page based on the template, the advertiser needs to make pictures and text materials and then fill the pictures and text materials into the landing page template, so that a great deal of labor cost is still required for the advertiser, the landing page cannot be automatically generated, and the generation efficiency of the landing page is low.
Disclosure of Invention
The disclosure provides a landing page generation method, a landing page generation device, electronic equipment and a storage medium.
According to a first aspect of the present disclosure, there is provided a landing page generation method, the method including:
acquiring a landing page popularization target input by a user;
respectively generating a picture material and a document material corresponding to the landing page promotion target;
determining index data corresponding to the picture material and the document material, wherein the index data comprises: content, quantity, graphic relevance;
and carrying out layout and fusion processing on the picture material and the document material according to index data corresponding to the picture material and the document material, so as to obtain a target landing page matched with the landing page promotion target.
Further, generating the picture material corresponding to the landing page promotion target includes:
acquiring initial picture materials corresponding to the landing page promotion target;
filtering the initial picture material to obtain a filtered picture material, wherein the filtering is used for screening out the picture material with higher adaptation degree with the landing page popularization target in the initial picture material;
and carrying out quality enhancement processing on the filtered picture material to obtain the final picture material, wherein the quality enhancement processing is used for enhancing the picture visual quality of the filtered picture material.
Further, acquiring initial picture materials corresponding to the landing page promotion target, wherein the initial picture materials comprise at least one of the following:
generating the initial picture material corresponding to the landing page promotion target by adopting any one of the text-generated graph network models;
capturing the initial picture material corresponding to the landing page popularization target from an authorized website;
and selecting the initial picture material corresponding to the floor page promotion target from the copyrighted picture material.
Further, generating the document material corresponding to the landing page promotion target includes:
And generating the document material corresponding to the landing page popularization target by adopting any language generation model, wherein the document material comprises a plurality of document sections which are respectively displayed in different areas of the target landing page.
Further, according to the index data corresponding to the picture material and the document material, performing layout and fusion processing on the picture material and the document material to obtain a target landing page adapted to the landing page promotion target, including:
adopting a layout generation model, and carrying out layout processing on the picture material and the document material according to index data corresponding to the picture material and the document material respectively to obtain an initial landing page after layout;
and adjusting the document style of the document material in the initial landing page by adopting a document style generation model so as to fuse the document material and the picture material to obtain the target landing page.
Further, the method further comprises:
acquiring a landing page to be optimized in the created landing page, wherein the landing page to be optimized contains text materials and/or picture materials which do not meet the quality requirements;
Aiming at the document materials which do not meet the quality requirements in the landing page to be optimized, carrying out content color rendering treatment on the document materials which do not meet the quality requirements or generating new document materials according to the quality of the document materials which do not meet the quality requirements;
and carrying out definition enhancement processing on the picture materials which do not meet the quality requirements in the landing page to be optimized, and obtaining the optimized picture materials.
According to a second aspect of the present disclosure, there is provided a landing page generation apparatus including:
the acquisition unit is used for acquiring a landing page popularization target input by a user;
the generation unit is used for respectively generating the picture material and the document material corresponding to the landing page promotion target;
the determining unit is configured to determine index data corresponding to each of the picture material and the document material, where the index data includes: content, quantity, graphic relevance;
and the processing unit is used for carrying out layout and fusion processing on the picture material and the document material according to the index data corresponding to the picture material and the document material respectively to obtain a target landing page matched with the landing page popularization target.
Further, the generating unit includes:
the acquisition subunit is used for acquiring initial picture materials corresponding to the landing page promotion target;
the filtering subunit is used for filtering the initial picture materials to obtain filtered picture materials, wherein the filtering processing is used for screening out picture materials with higher adaptation degree with the landing page popularization target in the initial picture materials;
and the enhancement subunit is used for carrying out quality enhancement processing on the filtered picture material to obtain the final picture material, wherein the quality enhancement processing is used for enhancing the picture visual quality of the filtered picture material.
Further, the acquisition subunit includes at least one of:
the generation sub-module is used for generating the initial picture material corresponding to the landing page popularization target by adopting any text-to-text graph network model;
the grabbing sub-module is used for grabbing the initial picture materials corresponding to the landing page promotion target from an authorized website;
and the selecting sub-module is used for selecting the initial picture material corresponding to the landing page promotion target from the copyrighted picture material.
Further, the generating unit further includes:
And the generation subunit is used for generating the document material corresponding to the landing page popularization target by adopting any language generation model, wherein the document material comprises a plurality of document sections which are respectively displayed in different areas of the target landing page.
Further, the processing unit includes:
the layout processing subunit is used for adopting a layout generation model, and carrying out layout processing on the picture material and the document material according to index data corresponding to the picture material and the document material respectively to obtain an initial landing page after layout;
and the fusion processing subunit is used for generating a model by adopting a document style, and adjusting the document style of the document material in the initial landing page so as to fuse the document material and the picture material to obtain the target landing page.
Further, the apparatus further comprises:
the system comprises a landing page to be optimized obtaining unit, a file obtaining unit and a file obtaining unit, wherein the landing page to be optimized is used for obtaining the landing page to be optimized in the created landing page, and the landing page to be optimized contains text materials and/or picture materials which do not meet the quality requirements;
the first optimizing processing unit is used for carrying out content color rendering processing on the document materials which do not meet the quality requirements or generating new document materials according to the quality of the document materials which do not meet the quality requirements aiming at the document materials which do not meet the quality requirements in the landing page to be optimized;
And the second optimizing processing unit is used for carrying out definition enhancement processing on the picture materials which do not meet the quality requirements in the landing page to be optimized to obtain optimized picture materials.
According to a third aspect of the present disclosure, there is provided an electronic device comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any one of the methods.
According to a fourth aspect of the present disclosure, there is provided a non-transitory computer-readable storage medium storing computer instructions for causing the computer to perform the method according to any one of the claims.
According to a fifth aspect of the present disclosure, there is provided a computer program product comprising: a computer program stored in a readable storage medium, from which it can be read by at least one processor of an electronic device, the at least one processor executing the computer program causing the electronic device to perform the method of the first aspect.
According to the technology of the disclosure, a floor page promotion target input by a user is obtained; respectively generating a picture material and a document material corresponding to the landing page promotion target; determining index data corresponding to the picture material and the text material, wherein the index data comprises: content, quantity, graphic relevance; and carrying out layout and fusion processing on the picture material and the document material according to index data corresponding to the picture material and the document material, so as to obtain a target landing page matched with the landing page popularization target.
The application provides an end-to-end landing page generation scheme, which realizes intelligent and automatic generation and creation of landing pages, and a user can obtain a target landing page matched with the landing page promotion target without consuming time on designing picture materials and writing document materials and only inputting the landing page promotion target, for example, expressing products/services which want to be promoted in a sentence.
It should be understood that the description in this section is not intended to identify key or critical features of the embodiments of the disclosure, nor is it intended to be used to limit the scope of the disclosure. Other features of the present disclosure will become apparent from the following specification.
Drawings
The drawings are for a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:
FIG. 1 is a flow chart of a landing page generation method provided in accordance with an embodiment of the present disclosure;
FIG. 2 is a schematic diagram of a system interaction interface of a landing page generation system in which embodiments of the present disclosure may be implemented;
FIG. 3 is a flow chart of an alternative landing page generation method provided in accordance with an embodiment of the present disclosure;
FIG. 4 is a flow chart of an alternative landing page generation method provided in accordance with an embodiment of the present disclosure;
FIG. 5 is a flow chart of an alternative landing page generation method provided in accordance with an embodiment of the present disclosure;
FIG. 6 is a schematic diagram of a frame of a landing page generating apparatus provided in accordance with an embodiment of the present disclosure;
FIG. 7 is a schematic diagram of a frame of an alternative landing page generating apparatus provided in accordance with an embodiment of the present disclosure;
fig. 8 is a block diagram of an electronic device for implementing a landing page generation method according to an embodiment of the present disclosure.
Detailed Description
Exemplary embodiments of the present disclosure are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present disclosure to facilitate understanding, and should be considered as merely exemplary. Accordingly, one of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
The terms referred to in this application are explained first:
landing pages, also called "landing pages," are commonly used in marketing or advertising campaigns, as the name implies, the first page seen when a visitor accesses, and in the marketing arts, landing pages are typically a separate page from the official's web or other page. The purpose of the landing page is marketing conversion, which is a bearing tool for realizing content marketing strategies. Briefly, landing pages are an efficient tool to help users convert guests into customers.
At present, the existing product generated by the landing page is mainly realized by a template-based filling process. The product provides a series of landing page templates for advertisers to select, and the advertisers fill the materials such as pictures, texts and the like on the basis of the landing page templates to form a final landing page.
However, in the implementation scheme for generating the landing page based on the template, the advertiser needs to make pictures and text materials and then fill the pictures and text materials into the landing page template, so that a great deal of labor cost is still required for the advertiser, the landing page cannot be automatically generated, and the generation efficiency of the landing page is low.
In order to solve the problems, the disclosure provides a landing page generation method, a landing page generation device, electronic equipment and a storage medium, which are applied to the technical field of artificial intelligence, and particularly can be applied to the technical field of landing page creation, so as to achieve the purposes of automatically generating landing pages and improving the generation efficiency of the landing pages.
Fig. 1 is a flowchart of a landing page generation method according to an embodiment of the present disclosure, and as shown in fig. 1, the landing page generation method provided by the present disclosure includes the following method steps:
s101, acquiring a landing page popularization target input by a user.
S102, respectively generating a picture material and a document material corresponding to the landing page promotion target.
S103, determining index data corresponding to each of the picture material and the document material, wherein the index data comprises: content, quantity, teletext correlation.
And S104, carrying out layout and fusion processing on the picture material and the document material according to index data corresponding to the picture material and the document material, and obtaining a target landing page matched with the landing page popularization target.
Optionally, the method for generating the landing page provided by the disclosure may be, but is not limited to, implemented in a landing page generating system or device, and is used for generating a target landing page according to a landing page promotion target input by a user.
Alternatively, in the present disclosure, the user may be, but not limited to, an advertiser, and the landing page promotion target input by the advertiser may be, but not limited to, a descriptive language, for example, "household cleaning," "household appliances," etc. used to describe a service that the user wants to promote, or the landing page promotion target may also be a graphic introduction of a product/service, a picture of the product/service.
For example, a schematic diagram of a system interactive interface shown in fig. 2, through which the landing page generation system provides intelligent landing service for users to automatically and intelligently generate landing pages of products and/or services that the users need to popularize.
In this disclosure, as an example shown in fig. 2, after a user clicks to enter or open the landing page generation system, the landing page generation system directly pops up a prompt message on the system interaction interface: "Hi welcome to enter intelligent building station", "I are intelligent building station assistant, please describe your business, upload the product or service graphics and texts, merchant pictures and other landing page promotion targets, help you complete landing page building. Thereafter can also proceedThe steps prompt the user how to describe the user's business, for example: "please describe your business by way of example, for example: i wish to do a provisionAutomobile keyFloor pages of a service, the target service object isWith key Network citizens of spoon requirementsPage toRed colorFor the theme color, the target thread type isTelephone and formAnd the like, "wherein the above" underline "may be used to indicate a portion of a specific input by a user, and the absence of the underline may be equally well set forth.
In addition, in the embodiment of the present disclosure, a prompt message may also be displayed in an input box of the interactive interface as shown in fig. 2, for example: "please describe your business with a session, the more detailed the description the higher the quality of the page generated", to achieve more accurate creation of landing pages for users that are adapted to the landing page promotion objective.
In the disclosure, after receiving the landing page promotion target, the landing page generation system may automatically and intelligently generate the picture material and the document material corresponding to the landing page promotion target, for example, may use a neural network model in the image field to generate the picture material corresponding to the landing page promotion target; and generating a text material corresponding to the landing page popularization target by adopting a neural network model in the text field.
And then, according to the index data corresponding to the picture material and the document material, for example, according to the content, the number and the image-text correlation of the picture material and the document material, the layout and the fusion processing are carried out on the picture material and the document material, so that the target landing page matched with the landing page popularization target is generated in a fully intelligent and automatic way, and the efficiency of creating and manufacturing the landing page by a user is greatly improved.
It can be appreciated that the interaction process in the landing page generation scheme of the present disclosure is very concise and easy to understand, and the user only needs to describe the product/service that he wants to popularize with a brief sentence, so that the landing page generation system can complete the creation of the whole landing page (e.g., the advertisement landing page) within a few minutes and present the created landing page to the user (e.g., the advertiser).
The method and the system for generating the landing page from end to end have the advantages that the intelligent and automatic generation and creation of the landing page are realized, a user does not need to consume time in designing and writing marketing pictures and document materials, and only needs to input a landing page promotion target, for example, a sentence expresses products/services which want to be promoted, so that the target landing page matched with the landing page promotion target can be obtained.
In an example, fig. 3 is a flowchart of an alternative landing page generating method according to an embodiment of the present disclosure, as shown in fig. 3, generating a picture material corresponding to the landing page promotion target, including:
s301, acquiring initial picture materials corresponding to the landing page promotion targets.
S302, filtering the initial picture material to obtain a filtered picture material.
And S303, carrying out quality enhancement processing on the filtered picture material to obtain the final picture material.
In the embodiment of the present disclosure, the initial picture material corresponding to the above-mentioned landing page promotion target may be obtained in any manner, and is not limited to the initial picture material obtaining manner in the optional embodiment provided in the present disclosure. For example, in an alternative embodiment, acquiring initial picture material corresponding to the landing page promotion target includes at least one of:
generating the initial picture material corresponding to the landing page promotion target by adopting any one of the text-generated graph network models;
capturing the initial picture material corresponding to the landing page promotion target from an authorized website;
and selecting the initial picture material corresponding to the floor page promotion target from the copyrighted picture materials.
Optionally, the authorizing website may be a website authorized by a user such as an advertiser, and the copyrighted picture material may be copyrighted picture material purchased or paid for use by the landing page generating system.
In the embodiment of the disclosure, after obtaining the initial picture material by adopting any one mode, a series of filtering processing and quality enhancement are required to be performed on the initial picture material so as to improve the picture quality of the finally obtained picture material.
Optionally, the filtering process is used for screening out the picture material with higher adaptation degree with the landing page popularization target in the initial picture material.
In one example, the filtering process involves filtering content including at least one of: resolution, definition, aesthetic degree, picture classification, face detection, image-text correlation and the like, so that high-quality picture materials which are suitable for the current popularization target are finely screened.
Optionally, the quality enhancement process is used to enhance the visual quality of the filtered picture material.
In one example, the quality enhancement process includes at least one of: and the processes of intelligent cutting, sharpness enhancement and the like of the picture proportion are performed so as to further improve the visual quality of the picture material.
Optionally, in an embodiment of the present disclosure, the picture material includes a plurality of pictures, where the plurality of pictures may be applied or displayed in different areas of the target landing page, and the areas may be used to display, for example: picture content such as product introduction, service personnel, corporate environment, case effect (e.g., front and back effects of house finishing), etc.
As an optional embodiment, generating document materials corresponding to the landing page promotion target includes:
And generating the document material corresponding to the landing page promotion target by adopting any language generation model.
Optionally, the language generating model can be any neural network model in the text field, and the corresponding text material can be generated according to the floor page promotion target.
In addition, when the embodiment of the application generates the document material corresponding to the landing page promotion target, the number of words and paragraphs of the document can be controlled, and the generated document material and the service correlation of the landing page promotion target can be managed.
Optionally, in an embodiment of the disclosure, the document material includes a plurality of document sections, and the plurality of document sections are respectively displayed in different areas of the target landing page. This region may be used to present, for example: such as a main title, marketing selling point, pre-sales flow, after-sales service, etc.
Alternatively, different from the region for displaying a plurality of pictures in the picture material in the above-mentioned target landing page, and the region for displaying a plurality of paragraphs of the above-mentioned document in the target landing page, there may be the same or different regions, and they may be coincident or not.
Through the embodiment, after receiving the landing page promotion target, the landing page generation system can automatically and intelligently generate the picture material and the text material corresponding to the landing page promotion target respectively, and a user does not need to manually generate the picture material and the text material and only needs to input the landing page promotion target, for example, a sentence expression hopes to promote a product/service, and the target landing page matched with the landing page promotion target can be obtained, so that the efficiency of creating the landing page by the user is greatly improved.
In an optional implementation manner, fig. 4 is a flowchart of an optional landing page generating method provided according to an embodiment of the present disclosure, as shown in fig. 4, performing layout and fusion processing on the picture material and the document material according to index data corresponding to each of the picture material and the document material, to obtain a target landing page adapted to the landing page promotion target, where the method includes:
s401, adopting a layout generation model, and carrying out layout processing on the picture material and the document material according to index data corresponding to the picture material and the document material, so as to obtain an initial landing page after layout.
S402, a text pattern generation model is adopted, and the text pattern of the text material is adjusted in the initial landing page so that the text material and the picture material are fused, and the target landing page is obtained.
According to the embodiment of the disclosure, according to indexes such as content, quantity and correlation of the picture materials and the document materials generated by the steps of the method, a layout generation model is adopted to organize the picture materials and the document materials into a coordinated and attractive layout form, and an initial landing page after layout is obtained. And then, adopting a document style generation model, such as a font style generation model, and adjusting the document style of the document material in the initial landing page, namely adjusting the document into proper fonts, colors and font sizes so as to integrate the document material and the picture material.
In addition, in the embodiment of the disclosure, in the graphic layout process, significant object detection, marketing image detection and the like can be performed, so that the picture material and the document material are organized into a coordinated and attractive layout form.
In the embodiment of the disclosure, through the layout and the fusion processing, the text and the picture can be fused better, and the target landing page matched with the landing page promotion target is obtained.
As an alternative embodiment, fig. 5 is a flowchart of an alternative landing page generation method provided according to an embodiment of the present disclosure, as shown in fig. 5, where the method further includes:
s501, obtaining a landing page to be optimized in the created landing page, wherein the landing page to be optimized contains text materials and/or picture materials which do not meet the quality requirements.
S502, aiming at the document materials which do not meet the quality requirements in the floor page to be optimized, carrying out content color rendering treatment on the document materials which do not meet the quality requirements or generating new document materials according to the quality of the document materials which do not meet the quality requirements.
And S503, performing sharpness enhancement processing on the picture materials which do not meet the quality requirements in the floor page to be optimized, and obtaining optimized picture materials.
Optionally, in an embodiment of the present disclosure, a neural network model may be used to identify a landing page to be optimized in the created landing pages, and the landing page in the created landing pages, which includes text materials and/or picture materials that do not meet quality requirements, is determined as the landing page to be optimized.
For example, the above-mentioned landing page to be optimized can be specifically understood as a document having poor resolution, poor visual quality, poor smoothness, poor marketing quality, and the like in the landing page.
In an example, for a document material which does not meet the quality requirement in the landing page to be optimized, content coloring processing can be performed on the document material which does not meet the quality requirement or a new document material can be generated according to the quality of the document material which does not meet the quality requirement.
For example, any language generation model can be adopted to carry out content rendering on a document with low quality and still capable of rendering. For the text with extremely poor quality and incapability of color rendering, any language generation model is adopted to directly regenerate the text with higher quality.
In one example, sharpness enhancement processing is performed on the picture materials which do not meet the quality requirements in the landing page to be optimized, so as to obtain optimized picture materials.
According to the embodiment of the disclosure, through the method steps, the landing page created by the user can be optimally rewritten, the throwing effect of the advertisement landing page is improved, and more high-quality sales clues are brought to advertisers.
In the technical scheme of the disclosure, the related processes of collecting, storing, using, processing, transmitting, providing, disclosing and the like of the personal information of the user accord with the regulations of related laws and regulations, and the public order colloquial is not violated.
Fig. 6 is a schematic frame diagram of a landing page generating apparatus according to an embodiment of the present disclosure, and as shown in fig. 6, the present disclosure further provides a landing page generating apparatus, including:
an obtaining unit 601, configured to obtain a landing page promotion target input by a user;
a generating unit 602, configured to generate a picture material and a document material corresponding to the landing page promotion target respectively;
a determining unit 603, configured to determine index data corresponding to each of the picture material and the document material, where the index data includes: content, quantity, graphic relevance;
and the processing unit 604 is configured to perform layout and fusion processing on the picture material and the document material according to the index data corresponding to each of the picture material and the document material, so as to obtain a target landing page adapted to the landing page promotion target.
According to one or more alternative embodiments, the generating unit includes:
the acquisition subunit is used for acquiring initial picture materials corresponding to the landing page promotion target;
the filtering subunit is used for filtering the initial picture materials to obtain filtered picture materials, wherein the filtering processing is used for screening out picture materials with higher adaptation degree with the landing page popularization target in the initial picture materials;
and the enhancement subunit is used for carrying out quality enhancement processing on the filtered picture material to obtain the final picture material, wherein the quality enhancement processing is used for enhancing the picture visual quality of the filtered picture material.
According to one or more alternative embodiments, the acquisition subunit comprises at least one of:
the generation sub-module is used for generating the initial picture material corresponding to the landing page popularization target by adopting any text-to-text graph network model;
the grabbing sub-module is used for grabbing the initial picture materials corresponding to the landing page promotion target from an authorized website;
and the selecting sub-module is used for selecting the initial picture material corresponding to the landing page promotion target from the copyrighted picture material.
According to one or more alternative embodiments, the generating unit further comprises:
and the generation subunit is used for generating the document material corresponding to the landing page popularization target by adopting any language generation model, wherein the document material comprises a plurality of document sections which are respectively displayed in different areas of the target landing page.
According to one or more alternative embodiments, a processing unit includes:
a layout processing subunit, configured to perform layout processing on the picture material and the document material according to the index data corresponding to each of the picture material and the document material by using a layout generation model, so as to obtain an initial landing page after layout;
and the merging processing subunit is used for adopting a document style generation model to adjust the document style of the document material in the initial landing page so as to merge the document material and the picture material to obtain the target landing page.
Fig. 7 is a schematic frame diagram of an alternative landing page generating apparatus according to one or more alternative embodiments, as shown in fig. 7, where the apparatus further includes:
A landing page to be optimized obtaining unit 701, configured to obtain a landing page to be optimized in the created landing pages, where the landing page to be optimized includes text materials and/or picture materials that do not meet quality requirements;
the first optimizing unit 702 is configured to perform content color rendering processing on the document material not meeting the quality requirement or generate a new document material according to the quality of the document material not meeting the quality requirement for the document material not meeting the quality requirement in the landing page to be optimized;
the second optimizing unit 703 is configured to perform sharpness enhancement processing on the picture material that does not meet the quality requirement in the above-mentioned landing page to be optimized, so as to obtain an optimized picture material.
According to embodiments of the present disclosure, the present disclosure also provides an electronic device, a readable storage medium and a computer program product.
According to an embodiment of the present disclosure, there is provided a non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform a method according to any one of the above.
According to an embodiment of the present disclosure, there is provided a computer program product comprising: a computer program stored in a readable storage medium, from which at least one processor of an electronic device can read, the at least one processor executing the computer program causing the electronic device to perform the solution provided by any one of the embodiments described above.
The present disclosure also provides an electronic device, according to an embodiment of the present disclosure, fig. 8 shows a schematic block diagram of an example electronic device 800 that may be used to implement an embodiment of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smartphones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the disclosure described and/or claimed herein.
As shown in fig. 8, the apparatus 800 includes a computing unit 801 that can perform various appropriate actions and processes according to a computer program stored in a Read Only Memory (ROM) 802 or a computer program loaded from a storage unit 808 into a Random Access Memory (RAM) 803. In the RAM 803, various programs and data required for the operation of the device 800 can also be stored. The computing unit 801, the ROM 802, and the RAM 803 are connected to each other by a bus 804. An input/output (I/O) interface 805 is also connected to the bus 804.
Various components in device 800 are connected to I/O interface 805, including: an input unit 806 such as a keyboard, mouse, etc.; an output unit 807 such as various types of displays, speakers, and the like; a storage unit 808, such as a magnetic disk, optical disk, etc.; and a communication unit 809, such as a network card, modem, wireless communication transceiver, or the like. The communication unit 809 allows the device 800 to exchange information/data with other devices via a computer network such as the internet and/or various telecommunication networks.
The computing unit 801 may be a variety of general and/or special purpose processing components having processing and computing capabilities. Some examples of computing unit 801 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various specialized Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, etc. The calculation unit 801 performs the respective methods and processes described above, such as a landing page generation method. For example, in some embodiments, the floor page generation method may be implemented as a computer software program tangibly embodied on a machine-readable medium, such as the storage unit 808. In some embodiments, part or all of the computer program may be loaded and/or installed onto device 800 via ROM 802 and/or communication unit 809. When a computer program is loaded into RAM 803 and executed by computing unit 801, one or more steps of the above-described floor page generation method may be performed. Alternatively, in other embodiments, the computing unit 801 may be configured to perform the floor page generation method by any other suitable means (e.g., by means of firmware).
Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuit systems, field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems On Chip (SOCs), complex Programmable Logic Devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.
Program code for carrying out methods of the present disclosure may be written in any combination of one or more programming languages. These program code may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus such that the program code, when executed by the processor or controller, causes the functions/operations specified in the flowchart and/or block diagram to be implemented. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package, partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), and the internet.
The computer system may include a client and a server. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so that the defects of high management difficulty and weak service expansibility in the traditional physical hosts and VPS service ("Virtual Private Server" or simply "VPS") are overcome. The server may also be a server of a distributed system or a server that incorporates a blockchain.
It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps recited in the present disclosure may be performed in parallel or sequentially or in a different order, provided that the desired results of the technical solutions of the present disclosure are achieved, and are not limited herein.
The above detailed description should not be taken as limiting the scope of the present disclosure. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present disclosure are intended to be included within the scope of the present disclosure.

Claims (10)

1. A landing page generation method, the method comprising:
acquiring a landing page popularization target input by a user;
respectively generating a picture material and a document material corresponding to the landing page promotion target;
determining index data corresponding to the picture material and the document material, wherein the index data comprises: content, quantity, graphic relevance;
and carrying out layout and fusion processing on the picture material and the document material according to index data corresponding to the picture material and the document material, so as to obtain a target landing page matched with the landing page promotion target.
2. The method of claim 1, wherein generating the picture material corresponding to the floor page promotion target comprises:
acquiring initial picture materials corresponding to the landing page promotion target;
filtering the initial picture material to obtain a filtered picture material, wherein the filtering is used for screening out the picture material with higher adaptation degree with the landing page popularization target in the initial picture material;
and carrying out quality enhancement processing on the filtered picture material to obtain the final picture material, wherein the quality enhancement processing is used for enhancing the picture visual quality of the filtered picture material.
3. The method of claim 1, wherein obtaining initial picture material corresponding to the floor page promotion target comprises at least one of:
generating the initial picture material corresponding to the landing page promotion target by adopting any one of the text-generated graph network models;
capturing the initial picture material corresponding to the landing page popularization target from an authorized website;
and selecting the initial picture material corresponding to the floor page promotion target from the copyrighted picture material.
4. The method of claim 1, wherein generating document material corresponding to the landing page promotion goal comprises:
and generating the document material corresponding to the landing page popularization target by adopting any language generation model, wherein the document material comprises a plurality of document sections which are respectively displayed in different areas of the target landing page.
5. The method of claim 1, wherein performing layout and fusion processing on the picture material and the document material according to the index data corresponding to each of the picture material and the document material to obtain a target landing page adapted to the landing page promotion target, includes:
adopting a layout generation model, and carrying out layout processing on the picture material and the document material according to index data corresponding to the picture material and the document material respectively to obtain an initial landing page after layout;
and adjusting the document style of the document material in the initial landing page by adopting a document style generation model so as to fuse the document material and the picture material to obtain the target landing page.
6. The method of any one of claims 1 to 4, wherein the method further comprises:
Acquiring a landing page to be optimized in the created landing page, wherein the landing page to be optimized contains text materials and/or picture materials which do not meet the quality requirements;
aiming at the document materials which do not meet the quality requirements in the landing page to be optimized, carrying out content color rendering treatment on the document materials which do not meet the quality requirements or generating new document materials according to the quality of the document materials which do not meet the quality requirements;
and carrying out definition enhancement processing on the picture materials which do not meet the quality requirements in the landing page to be optimized, and obtaining the optimized picture materials.
7. A landing page generation apparatus, the apparatus comprising:
the acquisition unit is used for acquiring a landing page popularization target input by a user;
the generation unit is used for respectively generating the picture material and the document material corresponding to the landing page promotion target;
the determining unit is configured to determine index data corresponding to each of the picture material and the document material, where the index data includes: content, quantity, graphic relevance;
and the processing unit is used for carrying out layout and fusion processing on the picture material and the document material according to the index data corresponding to the picture material and the document material respectively to obtain a target landing page matched with the landing page popularization target.
8. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-6.
9. A non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method of any one of claims 1-6.
10. A computer program product comprising a computer program which, when executed by a processor, implements the steps of the method of any of claims 1-6.
CN202311340137.7A 2023-10-16 2023-10-16 Floor page generation method and device, electronic equipment and storage medium Pending CN117391775A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202311340137.7A CN117391775A (en) 2023-10-16 2023-10-16 Floor page generation method and device, electronic equipment and storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202311340137.7A CN117391775A (en) 2023-10-16 2023-10-16 Floor page generation method and device, electronic equipment and storage medium

Publications (1)

Publication Number Publication Date
CN117391775A true CN117391775A (en) 2024-01-12

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Country Link
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