CN117370671A

CN117370671A - Target object determining method and device and electronic equipment

Info

Publication number: CN117370671A
Application number: CN202311436215.3A
Authority: CN
Inventors: 陆正飞
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2023-10-31
Filing date: 2023-10-31
Publication date: 2024-01-09

Abstract

The embodiment of the application provides a target object determining method, a target object determining device and electronic equipment, and relates to the technical field of big data application. The method comprises the following steps: for each preset target label, responding to an information selection instruction, and determining each target sub-label in a plurality of candidate sub-labels of the target label; determining, for each target tag, a target tag value of each target sub-tag of the target tag, and an arithmetic logic option regarding the target tag value as a screening condition of the target tag; generating a target screening strategy based on screening conditions of all target labels included in a preset screening strategy; and determining an object meeting the target screening strategy from the preset screening objects as a target object. Compared with the prior art, the scheme provided by the embodiment of the application can improve the expandability of the target object determination, so that the target object determination efficiency is improved.

Description

Target object determining method and device and electronic equipment

Technical Field

The present invention relates to the field of big data application technologies, and in particular, to a method and an apparatus for determining a target object, and an electronic device.

Background

In the big data age, user portraits are particularly important, which are also called user roles, as an effective tool for outlining target users and design directions, and are widely used in various fields. For example, the target objects with the same user portrait are delineated, so that personalized recommendation is realized for the target objects, and for example, shopping software pushes commodities with the same content to the target objects with the same user portrait.

In the related art, a plurality of preset user tags are utilized to determine target objects matching the plurality of preset user tags. The label is to abstract each specific information of a user to be required as a label, and the user figure is embodied by the label, that is, the user figure is embodied by the label.

However, in the above matching process, it is necessary to sequentially determine whether the object to be matched matches each preset user tag. And judging whether the object to be matched is matched with each preset user label according to a preset judging sequence. Moreover, each preset user tag is fixed, and the tag changing process is quite complex, so that the expansibility of the preset user tags when judging the target object is limited, and the determining efficiency of the target object is further affected.

Disclosure of Invention

The embodiment of the application aims to provide a target object determining method, a target object determining device and electronic equipment, so as to improve expandability in target object determination, and accordingly improve target object determination efficiency. The specific technical scheme is as follows:

in a first aspect provided in an embodiment of the present application, there is first provided a target object determining method, including:

for each preset target label, responding to the information selection instruction, and determining each target sub-label in a plurality of candidate sub-labels related to the target label;

determining, for each target tag, a target tag value of each target sub-tag of the target tag, and an arithmetic logic option regarding the target tag value as a screening condition of the target tag;

generating a target screening strategy based on screening conditions of all target labels included in a preset screening strategy;

and determining an object meeting the target screening strategy from preset screening objects as a target object.

Optionally, in a specific implementation manner, before determining each target sub-tag in the plurality of candidate sub-tags related to the target sub-tag in response to the information selection instruction for each preset target tag, the method further includes:

For each preset target label, responding to a label display instruction, and displaying a plurality of candidate sub-labels related to the target label.

Optionally, in a specific implementation manner, the number of the preset screening policies is a plurality of, and generating the target screening policy based on the screening condition of each target label included in the preset screening policy includes:

generating each target screening strategy based on the preset screening conditions of each target label included in each screening strategy;

the determining, in the preset screening objects, the object satisfying the target screening policy as the target object includes:

and determining the object meeting all screening conditions included in any one of the target screening strategies from preset screening objects as a target object conforming to the target screening strategy.

Optionally, in a specific implementation manner, the determining, in the preset screening objects, the object that meets all the screening conditions included in any one of the target screening policies, as the target object that meets the target screening policy, includes:

traversing each target screening strategy aiming at each preset screening object, and judging whether the screening object meets all screening conditions included in each target screening strategy when traversing to each target screening strategy;

If yes, determining the screening object as a target object conforming to the target screening strategy;

otherwise, traversing the next target screening strategy.

Optionally, in a specific implementation manner, before determining, in the preset screening objects, an object that meets the target screening policy as the target object, the method further includes:

for each preset candidate object, determining whether the characteristics of the client equipment corresponding to the candidate object accord with the characteristics of the preset client equipment;

if yes, the candidate object is determined to be a preset screening object.

Optionally, in a specific implementation manner, the method further includes:

and updating each target label in response to a label updating instruction, wherein the target label value of each target sub-label included in each target label and the operation logic option related to the target label value, and returning to the screening condition of each target label included in the preset screening strategy to generate the target screening strategy.

Optionally, in a specific implementation manner, the updating each target tag and the target tag value of each target tag in response to the tag updating instruction includes:

Deleting a designated tag indicated by the tag update instruction in each target tag in response to the tag update instruction;

and/or the number of the groups of groups,

responding to a label updating instruction, and changing a target label value of a target sub-label indicated by the label updating instruction;

and/or the number of the groups of groups,

in response to a tag update instruction, determining a target tag value of the indicated new target sub-tag among candidate sub-tags not determined to be target sub-tags.

Optionally, in a specific implementation manner, the method further includes:

and displaying each preset candidate sub-label, the screening conditions and the target screening strategy by using a preset interface.

In a second aspect provided by an embodiment of the present application, there is also provided a target object determining apparatus, including:

the determining module is used for responding to the information selection instruction aiming at each preset target label and determining each target sub-label in a plurality of candidate sub-labels related to the target label;

the screening condition determining module is used for determining target label values of target sub-labels of each target label and operation logic options related to the target label values as screening conditions of the target labels;

The generation module is used for generating a target screening strategy based on the screening conditions of each target label included in the preset screening strategy;

and the screening module is used for determining an object meeting the target screening strategy in preset screening objects as a target object.

Optionally, in a specific implementation manner, the apparatus further includes:

the display module is used for displaying the plurality of candidate sub-labels related to the target label according to the label display instruction for each preset target label before determining each target sub-label in the plurality of candidate sub-labels related to the target sub-label according to the information selection instruction for each preset target label.

Optionally, in a specific implementation manner, the number of the preset screening policies is multiple, and the generating module is specifically configured to:

the screening module is specifically configured to:

Optionally, in a specific implementation manner, the screening module is specifically configured to:

otherwise, traversing the next target screening strategy.

the screening object determining module is used for determining whether the characteristics of the client equipment corresponding to each preset candidate object meet the characteristics of the preset client equipment or not according to each preset candidate object before determining the object meeting the target screening policy in the preset screening objects to serve as the target object; if yes, the candidate object is determined to be a preset screening object.

and the updating module is used for responding to the label updating instruction, updating each target label, the target label value of the target sub-label included by each target label and the operation logic option related to the target label value, and triggering the generating module.

Optionally, in a specific implementation manner, the updating module is specifically configured to:

and/or the number of the groups of groups,

and the output module is used for displaying the preset candidate sub-labels, the screening conditions and the target screening strategy by using a preset interface.

In a third aspect provided by the embodiments of the present application, there is further provided an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus; a memory for storing a computer program; and the processor is used for realizing any target object determining method provided in the first aspect when executing the program stored in the memory.

In yet another aspect of the embodiments of the present application, there is also provided a computer readable storage medium having stored therein a computer program which, when executed by a processor, implements any of the target object determining methods provided in the first aspect above.

In yet another aspect of embodiments of the present application, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the target object determination methods provided in the first aspect above.

When the scheme provided by the embodiment of the application is applied to determining the target object, firstly, for each preset target label, each target sub-label is determined in a plurality of candidate sub-labels related to the target label in response to an information selection instruction, so that the target label value of each target sub-label of the target label and the operation logic option related to the target label value are determined for each target label and serve as screening conditions of the target label. Thus, the target screening policy can be generated based on the screening conditions of each target tag included in the preset screening policy, and thus, among the preset screening objects, the object meeting the target screening policy is determined as the target object.

Based on this, by applying the scheme provided by the embodiment of the application, the target tag value of each target sub-tag and the operation logic option related to the target tag value can be determined in a plurality of candidate sub-tags related to each preset target tag based on the user requirement, so as to realize the customization of the screening condition for determining the target object. And after each screening condition is generated, a target screening strategy can be generated based on the screening condition of each target label included in the preset screening strategy, so that the joggling performance of the screening strategy for determining the target object is further realized, the expansibility of the target object in determining is further improved, and the target object determining efficiency is improved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.

Fig. 1 is a flowchart of a first method for determining a target object according to an embodiment of the present application;

fig. 2 is a flow chart of a second method for determining a target object according to an embodiment of the present application;

FIG. 3 is a schematic diagram of a preset interface according to an embodiment of the present disclosure;

fig. 4 is a flowchart of a second method for determining a target object according to an embodiment of the present application;

fig. 5 is a flowchart of a third method for determining a target object according to an embodiment of the present application;

fig. 6 is a schematic update diagram of target tag values of target sub-tags and operation logic options related to the target tag values included in each target tag according to an embodiment of the present application;

FIG. 7 is a schematic diagram of an embodiment provided in the present application;

fig. 8 is a schematic structural diagram of a target object determining apparatus according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.

In the related art, a plurality of preset user tags are utilized to determine target objects matching the plurality of preset user tags. However, in the above matching process, it is necessary to sequentially determine whether the object to be matched matches each preset user tag. And judging whether the object to be matched is matched with each preset user label according to a preset judging sequence. Moreover, each preset user tag is fixed, and the tag changing process is quite complex, so that the expansibility of the preset user tags when judging the target object is limited, and the determining efficiency of the target object is further affected.

In order to solve the above technical problems, an embodiment of the present application provides a target object determining method.

The method is suitable for various application scenes needing target object determination. For example, in resume screening, men older than 35 years of age are determined. For another example, at the time of merchandise recommendation, women between 18 and 35 years of age are identified, and so on. The method can be applied to various electronic devices such as notebook computers, tablet computers, desktop computers and the like, and is hereinafter referred to as electronic device. Based on this, the embodiment of the application does not limit the application scenario and execution subject of the method.

The method for determining the target object provided by the embodiment of the application can comprise the following steps:

As can be seen from the foregoing, when the solution provided in the embodiments of the present application is applied to determining a target object, first, for each preset target tag, each target sub-tag may be determined in a plurality of candidate sub-tags related to the target tag in response to an information selection instruction, so that, for each target tag, a target tag value of each target sub-tag of the target tag and an operation logic option related to the target tag value are determined as a screening condition of the target tag. Thus, the target screening policy can be generated based on the screening conditions of each target tag included in the preset screening policy, and thus, among the preset screening objects, the object meeting the target screening policy is determined as the target object.

A method for determining a target object according to an embodiment of the present application is specifically described below with reference to the accompanying drawings.

Fig. 1 is a flowchart of a target object determining method according to an embodiment of the present application, as shown in fig. 1, where the method includes steps S101 to S104 as follows:

s101: for each preset target tag, determining each target sub-tag in a plurality of candidate sub-tags related to the target tag in response to the information selection instruction.

In performing the target object determination, it is necessary to determine in advance a user portrait of the target object to be determined, that is, a user tag for materializing the user portrait of the target object. Thus, the electronic equipment can determine the screening condition of the target object based on the determined user tag, and accordingly the target object is determined.

Therefore, when determining the target object, the staff member needs to send an information selection instruction to the electronic device according to the requirement of the staff member for each preset target tag, so that the electronic device can determine each required candidate sub-tag as each target sub-tag in a plurality of candidate sub-tags related to the target tag in response to the information selection instruction.

In general, the method for determining a target object provided in the embodiments of the present application may be applied to an operation platform, that is, in the operation process of the operation platform, corresponding specified content, for example, movies, music, graphics advertisement, etc., needs to be pushed in a targeted manner for different target groups, so as to increase the requirement of a user on interest in the content displayed by the operation platform.

Therefore, before pushing the specified content to a specific target group according to the targeted pushing requirement, the electronic device needs to determine the target group to which the specified content of the targeted pushing requirement needs to be pushed, that is, determine the target object, thereby realizing targeted pushing of the specified content to the determined target object and improving the content delivery efficiency.

For example, according to the task requirement of the directed pushing task, the staff determines the user who is a member as the target object, and the required target label includes: the sub-label included in the target label comprises: the label value of the sub-label is yes.

Optionally, the candidate sub-tag may include: name and tag value type, etc. In this regard, the embodiment of the present application is not particularly limited.

For example, in some shopping platforms, a worker needs to push different types of merchandise to each client. Specifically, commodities such as game handles and game machines are pushed to clients of users aged 18-35 years old; commodities such as tea sets and tea leaves are pushed to clients of users aged 30-50 years old. Thus, by the above-described target sub-tag regarding ages, different types of merchandise can be pushed to users aged 18-35 years, and users aged 30-50 years, respectively.

As another example, in some video playback platforms, a worker may need to push different types of video to each client. Specifically, pushing a game comment video to a client of a male user; and pushing the food comment video to the client of the female user. Thus, through the above-mentioned target sub-tag regarding the gender, different types of videos can be respectively pushed to users with the gender being male and female.

In some cases, in order to improve the working efficiency of the staff, the electronic device may display, for each target tag, a plurality of candidate sub-tags related to the target tag, so that the staff may select a required target sub-tag from the plurality of displayed candidate sub-tags according to the task requirement of the directional push task.

Based on this, in an optional specific implementation manner, as shown in fig. 2, in the method for determining a target object provided in the embodiment of the present application, before the step S101, the method may further include the following step S201:

s201: for each preset target label, responding to a label display instruction, and displaying a plurality of candidate sub-labels related to the target label.

In this specific implementation manner, when determining the target object, the staff needs to send a tag display instruction to the electronic device for each preset target tag. Thus, after receiving the label display instruction, the electronic device can respond to the label display instruction to display a plurality of candidate sub-labels related to the target label.

Thus, the staff can determine the needed sub-label and the label value of the sub-label according to the own requirement.

For example, the staff member sends a label display instruction to a preset configuration end for each preset target label, so that the preset configuration end responds to the label display instruction to display a plurality of candidate sub-labels related to the target label after receiving the label display instruction. In this way, the staff member selects the target sub-label meeting the task requirement from the displayed plurality of candidate sub-labels according to the directional pushing requirement from the plurality of candidate sub-labels related to the target label through each target label displayed by the preset configuration end. Therefore, the generated information selection instruction is sent to the preset configuration end, and in response to the information selection instruction, the preset configuration end can determine each candidate sub-label of each target label indicated by the information selection instruction as a target sub-label of the target label, so that a target screening strategy meeting the directional pushing requirement is configured.

Optionally, in a specific implementation manner, a preset interface is utilized to display preset candidate sub-labels.

Exemplary, as shown in fig. 3, a schematic diagram of a preset interface is provided in an embodiment of the present application.

After the worker sees the preset interface, the worker can select the target sub-label required by each target label from the candidate sub-labels through a click operation and/or an input operation based on the directional pushing requirement, and the target label value of each target sub-label is determined.

S102: for each target tag, determining a target tag value of each target sub-tag of the target tag, and an operation logic option related to the target tag value as a screening condition of the target tag.

After determining each target sub-tag in the plurality of candidate sub-tags related to each target tag in response to the information selection instruction, determining a target tag value of each target sub-tag based on the directional pushing requirement of the staff for each tag, and operating logic options related to the target tag value as screening conditions of the target tag.

For example, the respective candidate sub-tags for each target tag include: the method comprises the steps that a sub-label 1, a sub-label 2, a sub-label 3, a sub-label 4, a sub-label 5 and a sub-label 6 are selected by staff to serve as target sub-labels based on directional pushing requirements, a label value a corresponding to the target sub-label 1 is determined, a label value b corresponding to the target sub-label 2 and a label value c corresponding to the target sub-label 3 are determined, wherein the operation logic options about the label value a are larger than each other, the operation logic options about the label value b are equal to each other, and the operation logic options about the label value c are not smaller than each other.

The above-mentioned arithmetic logic options related to the target tag value may include at least one of the present in, less than or equal to, greater than or equal to, interval and intersection, which are not specifically limited in this embodiment of the present application.

Alternatively, since the target tag value may include a date type, a numeric type, or a string type, etc., and the operator has a plurality of operation types. Therefore, after the target tag value is determined, format conversion can be performed on the target tag value according to the tag value type supported by the operator type corresponding to the target tag, so as to facilitate subsequent target object determination.

S103: and generating a target screening strategy based on the screening conditions of each target label included in the preset screening strategy.

After responding to the information selection instruction, the electronic device determines the target label value of each target sub-label of each target label and the operation logic option related to the target label value as the screening condition of the target label, and then generates the target screening strategy based on the screening condition of each target label included in the preset screening strategy.

That is, after each target sub-label of each target label is assigned with a corresponding target label value and the operation logic option of the target label, a screening condition corresponding to the target label can be generated. Therefore, the obtained target screening strategy comprises screening conditions corresponding to each target label in the target screening strategy.

For example, according to the directed push requirement, the staff member needs to determine a male user older than 18 years old, and the required target label includes: target sub-tag 1: the age, the target label value corresponding to the target sub-label 1 is 18, and the operation logic option of the target label value of the target sub-label 1 is larger than that; target sub-tag 2: the sex, the target tag value corresponding to the target sub tag 2 is male, and the operation logic option of the target tag value of the target sub tag 2 is equal to that of the male.

For the target sub-tag 1, the target tag value corresponding to the target sub-tag 1 is 18, and if the operation logic option of the target tag value of the target sub-tag is greater than the target tag value, the target tag value "18" may be assigned to the target sub-tag 1.

For the target sub-tag 2, if the target tag value corresponding to the target sub-tag 2 is male, and the operation logic option of the target tag value of the target sub-tag is equal to the value, the target tag value "male" may be assigned to the target sub-tag 2.

In this way, a target screening strategy is obtained for determining male users older than 18 years. Wherein, the screening conditions included in the target screening strategy include: men, and older than 18 years.

Therefore, the electronic equipment can determine the screening conditions of each target label in real time based on the directional pushing requirement, so that a target screening strategy conforming to the directional pushing requirement is generated, and further, the real-time assembly of the screening conditions is realized, the splice performance and the expandability of the target screening strategy are improved, and further, the determination efficiency of the target object and the directional pushing efficiency of the appointed content are improved.

Optionally, in a specific implementation manner, the screening condition and the target screening policy are displayed by using a preset interface.

In this specific implementation manner, after the target screening policy is generated based on the screening conditions of each target tag included in the preset screening policy, the screening conditions and the target screening policy may be displayed on a preset interface.

For example, screening criteria men are displayed on a preset interface and are older than 18 years old, respectively, and a target screening policy consisting of the two screening criteria. Exemplary, as shown in table 1 below.

TABLE 1

Thus, the staff member can determine the target screening policy 1 and two screening conditions included in the target screening policy 1 through the interface shown in the preset interface, for example, as shown in table 1: men, and ages greater than 18 years.

S104: and determining an object meeting the target screening strategy from the preset screening objects as a target object.

When the electronic device determines the target object, in order to improve the determination efficiency of the target object, a preset screening object may be predetermined. Thus, after the screening condition is obtained, the object meeting the target screening policy can be determined as the target object from the preset screening objects.

Optionally, the object information of each screened object is matched at the same time by using all the object tags included in the object screening policy, the object tag value of the object sub-tag included in each object tag, and the operation logic option about each object tag value.

If all the target labels included in the target screening policy are met simultaneously by the target label values of the target sub-labels included in the target labels and the operation logic options related to the target label values, determining the object corresponding to the target information as a target object.

In some cases, statistics needs to be performed on objects of different user types, so that the effectiveness of target object determination is improved. Based on this, optionally, the target sub-tag may include a filtering object type, so after determining a tag value corresponding to the filtering object type, the electronic device may determine an object type represented by the tag value as a preset filtering object.

For example, the preset filtering object may be a user of the big data network application, or may be a user recorded by the local end.

In some cases, with the rapid development of network technology, each software upgrades and updates its own version in order to improve its own software capability. Based on this, optionally, if the target sub-tag includes software version information, the preset screening object includes an end information database.

For example, the target sub-tag Q includes software version information, the target tag value of the target sub-tag Q is 2.6.0, and the operation logic option of the target tag value of the target sub-tag Q is greater than that, and the software version information of the target object determined in the end information database is greater than the version information 2.6.0.

Since the target object determination is performed by utilizing a large number of matches of the object information of the screening object with the target screening policy. As can be seen, the amount of data of the object information for making the target object determination is large. However, due to limitations of the client device features used by the screening object, fewer or no users may result using the clients to which such client device features correspond.

Therefore, in order to reduce the number of screening objects required for target object determination, thereby improving the effectiveness of target object determination, a preset client device feature required for target object determination may be preset. In this way, all candidate objects can be screened through the preset client device characteristics, so that the candidate objects with the corresponding client device characteristics conforming to the preset client device characteristics are determined to be preset screening objects, and further, the target object determination efficiency is improved.

Based on this, in an optional specific implementation manner, in a method for determining a target object provided in an embodiment of the present application, before the step S104, the method may further include the following steps 11-12:

step 11: for each preset candidate object, determining whether the characteristics of the client equipment corresponding to the candidate object accord with the characteristics of the preset client equipment; if yes, go to step 12;

step 12: and determining the candidate object as a preset screening object.

In this specific implementation manner, in order to reduce the number of screening objects required to perform target object determination and improve the effectiveness of target object determination, a preset client device feature required to perform target object determination may be preset. Therefore, for each preset candidate object, after the client equipment characteristics corresponding to the candidate object are determined, whether the client equipment characteristics corresponding to the candidate object meet the preset client equipment characteristics or not can be directly determined, and therefore the determination efficiency of the target object is improved.

If the client device characteristics corresponding to the candidate object conform to the preset client device characteristics, the candidate object is characterized as an object possibly conforming to the target screening policy, so that the candidate object can be determined as a preset screening object.

If the client device characteristics corresponding to the candidate object do not accord with the preset client device characteristics, the candidate object is ensured not to be an object possibly accord with the target screening strategy, so the candidate object cannot be used as the preset screening object.

In this way, by utilizing the preset client device characteristics, each preset screening object possibly conforming to the target screening policy is screened from a large number of candidate objects, so that the number of the screening objects required to be determined by the target objects is reduced, and the effectiveness of target object determination is improved.

And only the client device characteristics of each candidate object need to be determined, whether the candidate object can be used as a preset screening object can be directly determined, and further, the efficiency of determining the target object is improved.

For example, the characteristic Q of the client device is preset, the characteristic Q of the client device corresponding to the candidate object 1 is the characteristic Q of the client device corresponding to the candidate object 2 is the characteristic P of the client device, and at this time, the candidate object 1 can be directly determined to be a preset screening object through the characteristic Q.

Typically, a user may log into a video playing platform operated by a video operator, such as video playing software, or a video playing website, through a client such as a mobile phone or a tablet computer. In this way, the video operator can push the video content to be displayed to each client through the internal server, so that the user can watch the content pushed by the server through the logged-in video playing platform.

For example, in order to increase the interest level of the user in the video playing platform, the video operator may configure the target tag of the target object based on the directional pushing requirement by using a preset configuration end, so as to generate a target screening policy meeting the directional pushing requirement, and then, may match each screening object based on the target screening policy, so as to screen each target object whose object information meets the directional pushing requirement.

In this way, after the preset configuration end determines the target object meeting the above-mentioned directional pushing requirement, the determined target object and the specified content indicated by the above-mentioned directional pushing requirement can be sent to the preset execution end for executing content pushing, so that the preset execution end pushes the received specified content to the client end logged in with the object information of the above-mentioned target object, so that the above-mentioned target object can see the above-mentioned specified content through the logged-in display interface of the client end.

The preset executing end may be a server. In this regard, the embodiment of the present application is not particularly limited.

Optionally, the preset executing end may push the received specified content to an edge device for pre-distributing, so that the edge device pushes the received specified content to a client end logged in with the object information of the target object.

Optionally, the preset executing end may transmit the received specified content to the client end logged in the object information of the target object through a preset distribution network.

In some cases, to improve the determination efficiency of the target object, the determination of the target object may be performed using multiple screening policies at the same time.

Optionally, in a specific implementation manner, as shown in fig. 4, in a method for determining a target object provided in the embodiment of the present application, when the number of preset screening policies is multiple, step S103 above, based on the screening conditions of each target tag included in the preset screening policies, generating the target screening policy may include S1031:

s1031: and generating each target screening strategy based on the preset screening conditions of each target label included in each screening strategy.

After responding to the information selection instruction, each target label determines the target label value of each target sub-label of the target label and the operation logic option related to the target label value, the electronic equipment can generate each target screening strategy based on the preset screening conditions of each target label included in each screening strategy after taking the target label value as the screening conditions of the target label.

That is, after each target sub-label of each target label is assigned with a corresponding target label value and the operation logic option of the target label value, a filtering condition corresponding to the target label can be generated. Therefore, the obtained target screening strategy comprises screening conditions corresponding to each target label in the target screening strategy.

For example, according to the directed pushing requirement, the staff needs to determine male users older than 18 years old respectively, and push short videos of game comments for the users; determining female users older than 35 years old, and pushing short videos of food recommendation for the users, wherein the required target labels comprise: target tag a and target tag B.

The target tag a includes a target sub-tag A1 and a target sub-tag A2.

Target sub-tag A1: the age, the target tag value corresponding to the target sub-tag A1 is 18, and the operation logic option of the target tag value of the target sub-tag A1 is greater than.

For the target sub-tag A1, the target tag value corresponding to the target sub-tag A1 is 18, and if the operation logic option of the target tag value of the target sub-tag is greater than the target tag value, the target tag value "18" may be assigned to the target sub-tag 1.

For the target sub-tag A2, if the target tag value corresponding to the target sub-tag A2 is a man, and the operation logic option of the target tag value of the target sub-tag is equal to the target tag value, the target tag value "man" may be assigned to the target sub-tag A2.

Thus, based on the above-mentioned target sub-tags A1 and A2, a target screening policy a corresponding to the target tag a is generated, the generated target screening policy a being used as a target object for a male user whose age is determined to be greater than 18 years old.

Correspondingly, the target label B comprises a target sub-label B1 and a target sub-label B2.

For the target sub-tag B1, the target tag value corresponding to the target sub-tag B1 is 35, and if the operation logic option of the target tag value of the target sub-tag is greater than the target tag value, the target tag value "35" may be assigned to the target sub-tag B1.

For the target sub-tag B2, if the target tag value corresponding to the target sub-tag B2 is female and the operation logic option of the target tag value of the target sub-tag is equal to the target tag value, the target tag value "female" may be given to the target sub-tag B2.

Thus, based on the above-mentioned target sub-tags B1 and B2, a target screening policy B corresponding to the target tag B is generated, and the generated target screening policy B is used as a target object for a female user whose determined age is greater than 35 years old.

Thus, the target screening policy a and the target screening policy B can be used to screen and obtain the target objects of the male user older than 18 years and the target objects of the female user older than 35 years respectively. Therefore, aiming at the target object of the male user with age more than 18 years old, the short video of game explanation is pushed, and aiming at the target object of the female user with age more than 35 years old, the short video of food recommendation is pushed, so that the targeted pushing of video content is realized, and the content throwing efficiency is improved.

Optionally, in a specific implementation manner, the screening conditions and the target screening policies are displayed by using a preset interface.

In this specific implementation manner, after each target screening policy is generated based on the preset screening conditions of each target tag included in each screening policy, the screening conditions and each target screening policy may be displayed on a preset interface.

Accordingly, in the step S104, the determining, as the target object, the object satisfying the target screening policy in the preset screening objects may include the following step S1041:

s1041: and determining the object meeting all screening conditions included in any one of the target screening strategies from the preset screening objects as a target object conforming to the target screening strategy.

When the electronic device determines the target object, in order to improve the determination efficiency of the target object, a preset screening object may be predetermined. Thus, after the screening conditions are obtained, the objects meeting all the screening conditions included in any one of the target screening policies can be determined as target objects meeting the target screening policies from the preset screening objects.

After determining the target screening policy, all screening conditions included in the target screening policy can be utilized, screening is performed in preset screening objects at the same time, and if each target label in the object information, the target label value of the target sub-label included in each target label and the operation logic option related to each target label value simultaneously meet all the screening conditions included in the target screening policy, the object corresponding to the object information is determined to be the target object conforming to the target screening policy.

That is, the object information of each object screened is simultaneously matched by using all the object tags included in the object screening policy, the object tag value of the object sub-tag included in each object tag, and the operation logic option related to each object tag value, and if all the object tags included in the object screening policy are satisfied simultaneously by each object tag in the object information, the tag value of each object tag, and the operation logic option related to each object tag value, the object corresponding to the object information is determined as the object.

In this way, each preset screening object is screened by the multiple target screening strategies at the same time, so that the determination efficiency of the target object is improved, and the expansibility of the target object in determination can be improved by the splicing of the multiple target screening strategies.

Optionally, the generated logical relationship between the target screening policies is or relationship, that is, the target screening policies are independent from each other. When the screening object meets any one of the target screening policies, the screening object can be used as the target object determined in the target object determining process.

Optionally, in a specific implementation manner, the step S1041 may include the following steps 21 to 23:

step 21: traversing each target screening strategy aiming at each preset screening object, and judging whether the screening object meets all screening conditions included in each target screening strategy when traversing to each target screening strategy; if yes, go to step 22; otherwise, go to step 23;

step 22: determining the screening object as a target object conforming to the target screening policy;

step 23: traversing the next target screening strategy.

In this embodiment, when determining the target object by using multiple target screening policies, after generating each target screening policy based on the preset screening conditions of each target tag included in each screening policy, the electronic device may target each preset screening object, and may determine whether the screening object meets all the screening conditions included in each target screening policy when traversing to each target screening policy.

If the screening object meets all the screening conditions included in the target screening policy, the object information representing the screening object meets all the screening conditions in the target screening policy, and at this time, the screening object can be used as a target object meeting the target screening policy.

If the screening object does not meet all the screening conditions included in the target screening policy, the object information characterizing the screening object may not meet some of the screening conditions or all of the screening conditions in the target screening policy, where the screening object cannot be a target object that meets the target screening policy.

In general, there is less than one screening condition in one screening policy, so in order to improve accuracy and efficiency of determining a target object, a certain logic relationship, for example, a logic relationship such as a relationship, an interval relationship, etc., is set in advance between the screening conditions. For example, if it is required to determine that users like cartoons and ancient dramas, the determined screening conditions corresponding to the target label a are: the screening conditions corresponding to the cartoon and the target label B are as follows: ancient dramas exist in relation to each other. Thus, based on the logical relationship, the individual screening conditions can be assembled into a total target screening strategy.

Based on this, optionally, when there are multiple screening conditions, the staff may determine preset logic between the screening conditions in advance according to the directional pushing requirement, so after receiving the information selection instruction, the electronic device may assemble the screening conditions according to the preset logic between the screening conditions indicated by the information selection instruction after generating the multiple screening conditions, thereby obtaining the target screening policy.

For example, the target object of the targeted push demand indication is a user who likes rap music, electronic music, or national wind music, and is older than 18 years old. Thus, the logical relationship between the plurality of screening conditions in the target screening policy for screening the target object meeting the above-described task requirements may be: "rap music" or "electronic music" or "national style music" and "aged over 18 years.

Thus, by assembling the individual screening conditions, the flexibility in determining the target object can be improved.

In some cases, when determining the target object, the staff needs to increase, decrease or change the value of the existing target tag according to the directional pushing requirement, so that the adjusted screening strategy meets different directional pushing requirements through increasing, decreasing or changing the screening condition, and further, the adjustability and flexibility of the target tag and the target screening strategy are improved, and further, the determination efficiency of the target object is improved, so that the directional pushing of the designated content of the screened object is realized.

Based on this, in an optional specific implementation manner, fig. 5 is another target object determining method provided in the embodiment of the present application, as shown in fig. 5, where the target object determining method provided in the embodiment of the present application may further include the following step S105:

S105: in response to the tag update instruction, each target tag is updated with the target tag value of the target sub-tag included in each target tag and the arithmetic logic option concerning the target tag value, and step S103 is returned.

In this embodiment, after generating each target screening policy based on the preset screening conditions of each target label included in each screening policy, if a worker needs to change the label on the basis of the existing target label, the worker may send a label update instruction to the electronic device.

In this way, after receiving the tag update instruction, the electronic device may update each target tag in response to the tag update instruction, where the target tag value of the target sub-tag included in each target tag and the operation logic option related to the target tag value, and then return to step S103, and generate the target screening policy based on the updated target tag, the target tag value of the target sub-tag included in each target tag, the operation logic option related to the target tag value, and the screening condition of each target tag included in the preset screening policy again.

Therefore, the target screening strategy generated in advance can be adjusted based on the updated target label, so that the adjusted target screening strategy meets the updated directional pushing requirement, and the adjustability and flexibility of the target label and the target screening strategy are improved.

Exemplary, as shown in fig. 6, an update schematic diagram of the target tag value of each target sub-tag and the operation logic option related to the target tag value of each target sub-tag is provided for each target tag according to the embodiments of the present application.

The rules in fig. 6 are the screening conditions in the embodiments of the present application, and the current rule set in fig. 6 is the target screening policy in the embodiments of the present application; the names and values in fig. 6 are target sub-labels in the embodiment of the present application; the operator in fig. 6 is an operation logic option of the target tag value in the embodiment of the present application; the new time (natural day), 7, 0, member status, and no login in fig. 6 are the target tag values of the target sub-tags in the embodiment of the present application; the operator is less than or equal to the operation logic option of the target label value 7; the operator is equal to or greater than the operation logic option which is the target tag value 0; the operator exists in an operation logic option which is that the target tag value is not logged in; the adding rule in fig. 6 is the adding screening condition in the embodiment of the present application; the deletion current rule set in fig. 6 is the deletion target screening policy in the embodiment of the present application.

As shown in fig. 6, the target object determined at the current rule set is: the newly added time is not more than 7 natural days and not less than 0 natural days, and the member state is an unregistered object.

Framed rules: the new time is not more than 7 target labels corresponding to natural days, and the target labels are rules to be operated. At this time, the staff may delete the target tag corresponding to the rule according to the directional pushing requirement, or change the designated sub-tag corresponding to the rule, for example, change the target tag value 7 to 10.

In some cases, it is necessary to delete a specified tag in the existing target tags, so as to update at least one of each target tag, a target tag value of a target sub-tag included in each target tag, and an operation logic option related to the target tag value, and further update the filtering condition.

Optionally, in a specific implementation manner, step S105 may include the following step 1051:

step 1051: in response to the tag update instruction, the specified tag indicated by the tag update instruction in each of the target tags is deleted.

In this embodiment, after receiving the tag update instruction sent by the staff, the electronic device may respond to the tag update instruction to delete the specified tag indicated by the tag update instruction from the existing target tags.

Since one filtering condition is composed of all target sub-tags corresponding to the filtering condition, after deleting a specified tag, the filtering condition corresponding to the specified tag is deleted.

Therefore, the target screening strategy can be adjusted in real time by deleting the screening conditions, and further, the content delivery efficiency is improved.

In some cases, it is necessary to add a new target tag to the existing target tag, thereby realizing updating of the screening conditions.

Optionally, in a specific implementation manner, step S105 may include the following step 1052:

step 1052: in response to the tag update instruction, determining a target tag value of the indicated new target sub-tag among the candidate sub-tags not determined to be target sub-tags.

In this embodiment, after receiving the tag update instruction sent by the staff member, the electronic device may respond to the tag update instruction to determine, from the candidate sub-tags that are not determined to be the target sub-tags, the target tag value of the target sub-tag indicated by the tag update instruction as the target tag value of the new target sub-tag.

Because one screening condition is composed of all target sub-labels corresponding to the screening condition, when a new target label is added, in order to ensure that the added target label can be applied to the determination of a target object, other target sub-labels corresponding to the target label can be correspondingly added, so that the increase of the screening condition is realized, the real-time adjustment of a target screening strategy is facilitated, and the content delivery efficiency is improved.

In some cases, the target tag value of the target tag needs to be changed based on the existing target tag, so that updating of the screening condition is achieved.

Optionally, in a specific implementation manner, step S105 may include the following step 1053:

step 1053: in response to the tag update instruction, a target tag value of a target sub-tag indicated by the tag update instruction is altered.

In this embodiment, after receiving the tag update instruction sent by the staff, the electronic device may respond to the tag update instruction to change the target tag value of the target sub-tag indicated by the tag update instruction.

Based on the method, the expansibility and the flexibility of screening conditions are improved through adding and deleting the existing target labels and changing the target label values of the existing target labels, so that the accuracy and the effect of target object determination are improved.

For ease of understanding, a specific description of a target object determination method according to an embodiment of the present application will be given below with reference to a specific embodiment. Fig. 7 is a schematic diagram of a specific embodiment provided in the embodiments of the present application.

The policy to be matched in fig. 7 is a target screening policy in the embodiment of the present application, and the rule to be matched in fig. 7 is a screening condition in the embodiment of the present application, where the set of rules to be matched includes: the label name, the label value type and the label corresponding characteristic value address are the target sub-labels in the embodiment of the application; the set of rules to be matched includes: an operator, namely an operation logic option related to the target tag value in the embodiment of the application; the feature value address corresponding to the tag is the type of the filtering object in the embodiment of the application.

The original rule included in each rule to be matched is a label name, a label value, an operator and a label value type; the feature address is the value of the feature corresponding to the tag.

And determining a label value corresponding to each rule after the conversion of the numerical type through logic conversion, and determining an actual image value of a user after the conversion of the numerical type and an operation mode indicated by an operation logic option corresponding to the label value in each rule.

Based on the above process, a policy to be matched required by a worker is determined, and therefore, the object hitting all rules included in the policy to be matched is determined as a target object in a preset screening object indicated by the feature value corresponding to the tag by using the policy to be matched.

Corresponding to the method for determining the target object provided in the embodiment of the application, the embodiment of the application also provides a device for determining the target object.

Fig. 8 is a schematic structural diagram of a target object determining apparatus according to an embodiment of the present application, and as shown in fig. 8, the apparatus may include the following modules:

a determining module 810, configured to determine, for each target tag, in response to the information selection instruction, each target sub-tag from a plurality of candidate sub-tags related to the target tag;

a screening condition determining module 820, configured to determine, for each target tag, a target tag value of each target sub-tag of the target tag, and an operation logic option related to the target tag value, as a screening condition of the target tag;

a generating module 830, configured to generate a target screening policy based on screening conditions of each target label included in a preset screening policy;

and a screening module 840, configured to determine, among preset screening objects, an object that meets the target screening policy, as a target object.

Optionally, in a specific implementation manner, the number of the preset screening policies is multiple, and the generating module 830 is specifically configured to:

the screening module 840 is specifically configured to:

Optionally, in a specific implementation manner, the screening module 840 is specifically configured to:

otherwise, traversing the next target screening strategy.

and the updating module is used for responding to the label updating instruction, updating each target label, the target label value of the target sub-label included by each target label and the operation logic option related to the target label value, and triggering the generating module 830.

and/or the number of the groups of groups,

Corresponding to the method for determining a target object provided in the above embodiments of the present application, the embodiments of the present application further provide an electronic device, as shown in fig. 9, including a processor 901, a communication interface 902, a memory 903, and a communication bus 904, where the processor 901, the communication interface 902, and the memory 903 complete communication with each other through the communication bus 904,

A memory 903 for storing a computer program;

the processor 901 is configured to implement the steps of any one of the target object determining methods provided in the embodiments of the present application when executing the program stored in the memory 903.

The communication bus mentioned by the above terminal may be a peripheral component interconnect standard (Peripheral Component Interconnect, abbreviated as PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, abbreviated as EISA) bus, etc. The communication bus may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus.

The communication interface is used for communication between the terminal and other devices.

The memory may include random access memory (Random Access Memory, RAM) or non-volatile memory (non-volatile memory), such as at least one disk memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor.

The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU for short), a network processor (Network Processor, NP for short), etc.; but also digital signal processors (Digital Signal Processor, DSP for short), application specific integrated circuits (Application Specific Integrated Circuit, ASIC for short), field-programmable gate arrays (Field-Programmable Gate Array, FPGA for short) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.

In yet another embodiment provided herein, there is also provided a computer readable storage medium having stored therein a computer program which, when executed by a processor, implements the target object determination method according to any of the above embodiments.

In yet another embodiment provided herein, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform the target object determination method of any of the above embodiments.

In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present application, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted from one computer-readable storage medium to another, for example, by wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.

It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

In this specification, each embodiment is described in a related manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for the apparatus embodiments, the electronic device embodiments, the computer-readable storage medium embodiments, and the computer program product embodiments, the description is relatively simple, as relevant to the description of the method embodiments in part, since they are substantially similar to the method embodiments.

The foregoing description is only of the preferred embodiments of the present application and is not intended to limit the scope of the present application. Any modifications, equivalent substitutions, improvements, etc. that are within the spirit and principles of the present application are intended to be included within the scope of the present application.

Claims

1. A method of determining a target object, the method comprising:

2. The method of claim 1, wherein, for each target tag that is preset, in response to the information-pick instruction, before determining a respective target sub-tag among a plurality of candidate sub-tags for the target sub-tag, the method further comprises:

3. The method of claim 1, wherein the number of the preset screening policies is a plurality, and the generating the target screening policy based on the screening condition of each target tag included in the preset screening policy includes:

4. A method according to claim 3, wherein the determining, among the preset screening objects, the object satisfying all the screening conditions included in any one of the target screening policies as the target object conforming to the target screening policy includes:

otherwise, traversing the next target screening strategy.

5. The method according to claim 1, wherein, among the preset screening objects, an object satisfying the target screening policy is determined as a target object, the method further comprising:

if yes, the candidate object is determined to be a preset screening object.

6. The method according to claim 1, wherein the method further comprises:

7. The method of claim 6, wherein updating the respective target tag and the target tag value of the respective target tag in response to the tag update instruction comprises:

and/or the number of the groups of groups,

8. The method according to any one of claims 1-7, further comprising:

9. A target object determination apparatus, the apparatus comprising:

10. The electronic equipment is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;

a memory for storing a computer program;

a processor for carrying out the method steps of any one of claims 1-8 when executing a program stored on a memory.