CN117333234B - Cross-platform advertisement delivery visitor information processing method, device, equipment and medium - Google Patents
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Abstract
The application relates to a cross-platform advertisement delivery visitor information processing method, a device, equipment and a medium, wherein the method comprises the steps of obtaining visitor data, identifying the visitor data and obtaining visitor data format structure information; according to the visitor data format structure information, first visitor data for judging whether the visitor data are valid or not is obtained; identifying the first visitor data and obtaining data matching degree information; and obtaining the visitor data of the intended user according to the data matching degree information. The application provides a visitor data processing method capable of automatically processing visitor data and high in processing efficiency.
Description
Technical Field
The invention relates to the technical field of advertisement information processing, in particular to a cross-platform advertisement delivery visitor information processing method, device, equipment and medium.
Background
Along with the development of the information age, the advertisement put in the online channel by the merchant can promote the product, and the user can more accurately find the intended user through the operation of the user on the advertisement content, for example, the user actively leaves a contact way by clicking a linked form in the advertisement, and the like, and the merchant can accurately find the intended user through the data fed back by the put advertisement.
The advertisement delivery distribution channels are numerous, want to realize the centralized management to the cue data that obtains at advertisement platform, visitor information promptly, need personnel to manually download data to advertisement platform, examine the screening again after the manual download, when the visitor data volume of gathering is great, this kind of manual screening processes visitor data's mode will take longer time, leads to the efficiency of handling visitor data lower.
Disclosure of Invention
In order to provide a visitor data processing method capable of automatically processing visitor data and high in processing efficiency, the application provides a cross-platform advertisement delivery visitor information processing method, device, equipment and medium.
In a first aspect, the above object of the present application is achieved by the following technical solutions:
a cross-platform advertisement delivery visitor information processing method comprises the following steps:
The method comprises the steps of obtaining visitor data, and identifying the visitor data to obtain visitor data format structure information;
According to the visitor data format structure information, first visitor data for judging whether the visitor data are valid or not is obtained;
Identifying the first visitor data and obtaining data matching degree information;
And obtaining the visitor data of the intended user according to the data matching degree information.
By adopting the technical scheme, the obtained visitor data format structure information refers to the basic format information of the visitor data, such as the chat content format of form submission or dialogue, and different modes are used for judging whether the visitor data is effective or not according to the visitor data in different formats, so that automation when the intention visitor data is screened is ensured, and the screening accuracy is improved. The first visitor data represents a part of visitor data intercepted according to a location where valid data in the visitor data is located, the valid data is generally a contact way, a user name and the like, and the data matching degree information represents the integrity of valid segment data in the acquired first visitor data, for example, when the valid data comprises a telephone number, the data matching degree information is the duty ratio of a part of the first visitor data conforming to the format of the telephone number. Therefore, through the data matching degree information, the visitor data corresponding to different data matching degree information can be obtained as the visitor data of the intended user according to the requirements, and therefore, the efficiency of processing a large amount of visitor data is improved through automatically screening the visitor data, and the accuracy of processing the visitor data is ensured.
The present application may be further configured in a preferred example to: before the visitor data is acquired and identified, and the visitor data format structure information is acquired, the cross-platform advertisement delivery visitor information processing method further comprises the following steps:
and acquiring visitor data volume information, and triggering a data collection channel shrinking instruction according to the visitor data volume information.
Through adopting above-mentioned technical scheme, before carrying out visitor data screening, when discernment visitor data's quantity increases suddenly, reduce the passageway of collecting visitor data, reduce the speed of acquireing visitor data, avoid simultaneously handling too much visitor data and lead to the treatment effeciency to descend, ensured the stability when handling visitor data.
The present application may be further configured in a preferred example to: the obtaining the visitor data, identifying the visitor data, and obtaining the visitor data format structure information specifically includes:
The method comprises the steps of obtaining visitor data, and identifying the visitor data to obtain visitor data platform identification information representing the source of the visitor data;
and obtaining visitor data format structure information according to the visitor data platform identification information and the corresponding preset visitor data platform rule.
By adopting the technical scheme, when more than one platform channel is used for advertising by a merchant, formats and structures of visitor data from different platforms are different, so that the acquired visitor data format structure information can represent characteristics of visitor data of different platforms through preset visitor data platform rules corresponding to different platforms, so that corresponding analysis modes are conveniently implemented on visitor data from different platforms, and cross-platform advertising information processing is automatically processed.
The present application may be further configured in a preferred example to: the method for obtaining the first visitor data for judging whether the visitor data are valid or not according to the visitor data format structure information specifically comprises the following steps:
dividing the visitor data according to the visitor data format structure information and a preset visitor data effective segment dividing rule to obtain first visitor data for judging whether the visitor data is effective.
Through adopting above-mentioned technical scheme, the valid section division rule of visitor data of predetermineeing is the rule of intercepting the visitor data of this position according to the position of appearing valid data in the visitor data of corresponding platform, and the valid section division rule of visitor data of this predetermineeing includes the position perhaps more than one, but is provided with one or a plurality of position according to the probability of appearing valid data's position in the visitor data of corresponding platform, consequently, according to the difference of visitor data, sets up the valid section division rule of visitor data of corresponding, improves the rate of accuracy of handling visitor data.
The present application may be further configured in a preferred example to: obtaining the data of the intended user visitor according to the data matching degree information specifically comprises the following steps:
classifying the visitor data corresponding to the data matching degree information according to the data matching degree information and a preset matching degree threshold value to obtain a classification result;
and obtaining the visitor data of the intended user according to the classification result.
Through adopting above-mentioned technical scheme, classification result is the classification result after classifying the visitor data that corresponds different data matching degree, and be greater than the visitor data that the matching degree threshold value of predetermineeing then indicates that the visitor data that corresponds is that the user of interest is to, then regard as the intention user visitor data with the visitor data that the data matching degree information is greater than the corresponding visitor data of matching degree threshold value of predetermineeing, and this intention user visitor data then indicates the data to the user of corresponding advertisement information intent, and the merchant utilizes this intention user visitor data can accurately seek intention user to improve marketing efficiency.
The present application may be further configured in a preferred example to: after the visitor data of the intended user is obtained according to the classification result, the cross-platform advertisement delivery visitor information processing method further comprises the following steps:
Acquiring the data of the unintended user visitor according to the classification result;
And updating the visitor data effective segment division rule according to the visitor data which is unintentionally sent to the user and the corresponding data matching degree information.
By adopting the technical scheme, starting from the corresponding visitor data position in the preset visitor data effective section dividing rule, traversing the visitor data until the effective information in the visitor data is found, acquiring the position corresponding to the effective information in the visitor data and the average middle position of the corresponding visitor data position in the visitor data effective section dividing rule, and updating the corresponding visitor data position in the visitor data effective section dividing rule according to the position. Based on the method, the validity of the visitor data valid segment division rule is guaranteed, and the probability of misjudging the situation that the visitor data is unintentionally oriented due to the diversity of the visitor data is reduced.
The present application may be further configured in a preferred example to: after the data matching degree information is obtained according to the data of the intended user visitor, the cross-platform advertisement delivery visitor information processing method further comprises the following steps:
And acquiring a preset invalid visitor database, and acquiring invalid visitor data according to the visitor data and the invalid visitor database.
By adopting the technical scheme, the classification result is smaller than the preset matching degree threshold value to indicate that the corresponding visitor data is the visitor data corresponding to the unintended user, in addition, the invalid visitor database refers to the visitor data which is preset by the merchant and is judged to be invalid, in the visitor data which is judged to be valid, whether the visitor data corresponding to the invalid visitor database exists in the visitor data which is judged to be valid or not is also required to be analyzed, and the visitor data corresponding to the invalid visitor database is judged to be invalid. The setting of the invalid visitor database enables that when a merchant wants to directly judge that certain visitor data is invalid visitor data, for example, the visitor data of an industry blacklist, the merchant does not need to recheck the visitor data judged to be valid, and the invalid visitor database can be used for implementing the processing of the visitor data, so that the efficiency of processing the visitor data is improved.
In a second aspect, the above object of the present application is achieved by the following technical solutions:
A cross-platform advertising visitor information processing device, the cross-platform advertising visitor information processing device comprising:
The visitor data format structure information acquisition module is used for acquiring visitor data, identifying the visitor data and acquiring visitor data format structure information;
The first visitor data acquisition module is used for acquiring first visitor data for judging whether the visitor data are valid or not according to the visitor data format structure information;
the data matching degree information acquisition module is used for identifying the first visitor data and acquiring data matching degree information;
and the intention user visitor data acquisition module is used for acquiring intention user visitor data according to the data matching degree information.
In a third aspect, the above object of the present application is achieved by the following technical solutions:
A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of the cross-platform advertising guest information processing method described above when the computer program is executed.
In a fourth aspect, the above object of the present application is achieved by the following technical solutions:
a computer readable storage medium storing a computer program which when executed by a processor implements the steps of the cross-platform advertising guest information processing method described above.
In summary, the present application includes at least one of the following beneficial technical effects:
1. Aiming at visitor data in different formats, different modes are used for judging whether the visitor data is effective, so that automation in screening the intended visitor data is ensured, and the screening accuracy is improved. According to the data matching degree information, the visitor data corresponding to different data matching degree information can be obtained as the visitor data of the intended user according to the requirements, so that the efficiency of processing a large amount of visitor data is improved and the accuracy of processing the visitor data is ensured through automatically screening the visitor data;
2. according to different visitor data, setting a corresponding visitor data effective segment division rule, and improving the accuracy of processing the visitor data;
3. the setting of the invalid visitor database enables that when a merchant wants to directly judge that certain visitor data is invalid visitor data, the merchant does not need to recheck the visitor data judged to be valid any more, and the invalid visitor database can be used for implementing the processing of the visitor data, so that the efficiency of processing the visitor data is improved.
Drawings
FIG. 1 is a first implementation flow chart of a cross-platform advertising visitor information processing method in an embodiment of the application;
FIG. 2 is a second implementation flow chart of a cross-platform advertising visitor information processing method in accordance with an embodiment of the application;
FIG. 3 is a flowchart of an implementation of S10 of a cross-platform advertising visitor information processing method in an embodiment of the application;
FIG. 4 is a flowchart of an implementation of S20 of a cross-platform advertising visitor information processing method in an embodiment of the application;
FIG. 5 is a flowchart of an implementation of S40 of a cross-platform advertising visitor information processing method in an embodiment of the application;
FIG. 6 is a flow chart of a third implementation of a cross-platform advertising visitor information processing method in accordance with an embodiment of the application;
FIG. 7 is a fourth implementation flowchart of a cross-platform advertising visitor information processing method in accordance with an embodiment of the application;
FIG. 8 is a schematic block diagram of a cross-platform advertising guest information processing device in accordance with an embodiment of the application;
FIG. 9 is an internal block diagram of a cross-platform advertising guest information processing computer device in an embodiment of the application.
Detailed Description
The application is described in further detail below with reference to fig. 1-9.
In one embodiment, as shown in fig. 1, the application discloses a cross-platform advertisement delivery visitor information processing method, which specifically comprises the following steps:
s10: and obtaining the visitor data, and identifying the visitor data to obtain the visitor data format structure information.
In this embodiment, the visitor data refers to data that the user accesses the advertisement link. The guest data format structure information refers to data structure information indicating a source of guest data.
Specifically, after the merchant puts the advertisement on the platform, the data generated after the user accesses the advertisement link, namely, the visitor data, is acquired through the platform channel, in this embodiment, the visitor data is from at least one different platform, and includes information, sources, search words, consultation pages, regions and IP addresses input by the user on the advertisement page or the page linked by the advertisement content, the visitor data is identified, the source platform of the visitor data and the data format of the visitor data are judged, and visitor data format structure information of the data structure information representing the source of the visitor data is obtained.
S20: and obtaining first visitor data for judging whether the visitor data are valid or not according to the visitor data format structure information.
In this embodiment, the first guest data refers to part of data in the guest data.
Specifically, according to the source of the visitor data represented by the visitor data format structure information and the format information of the visitor data, the visitor data format structure information is matched with a corresponding preset interception rule, part of the effective information in the visitor data is intercepted, and the intercepted part of the effective information in the visitor data is used as first visitor data, for example, the effective information in the visitor data refers to the mobile phone number of a user, the interception rule corresponding to the platform is matched according to the source platform of the visitor data represented by the visitor data format structure information, the interception rule comprises the position where the mobile phone number appears in the visitor data, the corresponding position in the visitor data is intercepted according to the interception rule, the intercepted part of the visitor data is used as first visitor data with mobile phone number information, if the first visitor data does not have the mobile phone number information, the visitor data is represented as invalid data, and therefore the first visitor data is used for judging whether the visitor data is effective.
S30: and identifying the first visitor data and obtaining data matching degree information.
In this embodiment, the data matching degree information refers to a ratio of valid information in the first guest data to complete standard valid information.
Specifically, after the first visitor data is obtained, the first visitor data is identified, whether the first visitor data is complete effective information is judged, and according to the judging result, data matching degree information representing the proportion of the effective information in the first visitor data to the complete standard effective information is obtained, for example, the first visitor data is identified, whether the first visitor data is information in a mobile phone number format or not and whether the first visitor data is information in a complete number of mobile phone number formats is judged, when the first visitor data does not have the information in the mobile phone number format, the matching degree indicated by the data matching degree information corresponding to the first visitor data is unmatched, and when the first visitor data has the information in the mobile phone number format, the proportion of the information in the mobile phone number format in the first visitor data to the information in the complete number of mobile phone number formats is judged, and the proportion is taken as the data matching degree information.
S40: and obtaining the visitor data of the intended user according to the data matching degree information.
In the present embodiment, the intended user visitor data refers to visitor data of a user who is determined to have an intention on advertisement content.
Specifically, according to the matching degree indicated by the data matching degree information, when the matching degree is higher than a preset threshold value, the matching degree indicates that the user inputs information on an advertisement page or a page linked with advertisement content and the user has intention on the advertisement content, and visitor data corresponding to the data matching degree information is taken as visitor data of the user with intention on the advertisement content, namely, the intention user visitor data.
In one embodiment, as shown in fig. 2, before step S10, the cross-platform advertisement delivery visitor information processing method further includes:
s01: and acquiring visitor data volume information, and triggering a data collection channel shrinkage instruction according to the visitor data volume information.
In the present embodiment, the guest data amount information refers to the amount information of guest data. The data collection channel narrowing instruction refers to instruction information for narrowing the data channel for collecting the platform guest data.
Specifically, when the visitor data is acquired, the number of the acquired visitor data is counted simultaneously to obtain visitor data amount information representing the number of the visitor data, when the visitor data amount information is larger than a preset number threshold, a data channel for collecting the visitor data of the platform is reduced, namely, a data collecting channel reducing instruction is triggered, so that the number of the visitor data which is processed simultaneously is controlled, and the stability of the processing system is maintained.
In one embodiment, as shown in fig. 3, in step S10, visitor data is acquired, and the visitor data is identified to obtain visitor data format structure information, which specifically includes:
s11: and obtaining the visitor data, and identifying the visitor data to obtain visitor data platform identification information representing the source of the visitor data.
In this embodiment, the guest data platform identification information refers to identification information indicating a source platform of guest data.
Specifically, the visitor data is obtained, the visitor data is identified, the source platform of the visitor data is identified and judged, and the visitor data platform identification information representing the source platform of the visitor data is obtained according to the judgment result.
Further, when the visitor data includes identification information capable of indicating the source platform, the identification information included in the visitor data is used as the visitor data platform identification information.
S12: and obtaining visitor data format structure information according to the visitor data platform identification information and the corresponding preset visitor data platform rule.
In this embodiment, according to the source platform of the visitor data represented by the visitor data platform identification information, corresponding preset visitor data platform rules are matched, where the preset visitor data platform rules include data format information of visitor data corresponding to different delivery platforms, so that according to the preset visitor data platform rules, visitor data format structure information representing the data format information of the visitor data is obtained.
In one embodiment, as shown in fig. 4, in step S20, according to the visitor data format structure information, first visitor data for determining whether the visitor data is valid is obtained, which specifically includes:
S21: dividing the visitor data according to the visitor data format structure information and a preset visitor data effective section dividing rule to obtain first visitor data for judging whether the visitor data is effective.
Specifically, according to the visitor data format structure information, the corresponding visitor data effective section dividing rules are matched, the visitor data effective section dividing rules are used for intercepting effective information in visitor data, and different visitor data format structure information has the corresponding visitor data effective section dividing rules, so that according to the position of the effective information in the visitor data represented by the visitor data effective section dividing rules, part of the visitor data in the corresponding position is intercepted, and the intercepted part of the visitor data is used as first visitor data for judging whether the visitor data is effective or not.
Further, when it is judged whether the guest data has a plurality of data in the same guest data or not, or when there are a plurality of positions in the guest data where the same valid data appears, there are also a plurality of positions corresponding to the valid information in the guest data indicated by the guest data valid segment division rule.
In one embodiment, as shown in fig. 5, in step S40, according to the data matching degree information, the intended user visitor data is obtained, which specifically includes:
S41: classifying visitor data corresponding to the data matching degree information according to the data matching degree information and a preset matching degree threshold value, and obtaining a classification result.
In this embodiment, the classification result refers to result information obtained by classifying the guest data.
Specifically, after the data matching degree information is obtained, the visitor data corresponding to the data matching degree information is classified according to the matching degree indicated by the data matching degree information and a preset matching degree threshold, wherein the preset matching degree threshold is used for judging whether a user corresponding to the visitor data has intention on advertisement content, and when a plurality of first visitor data are provided, the data matching degree information and the corresponding matching degree threshold are obtained in a corresponding quantity.
Further, a plurality of matching degree thresholds may be set, corresponding visitor data is classified into a plurality of categories according to the plurality of matching degree thresholds, and different processing modes are implemented according to the classified visitor data of different categories, for example, when three matching degree thresholds are set, the corresponding visitor data is classified into high intention user visitor data, general intention user visitor data, unintentional user visitor data and invalid user visitor data according to the data matching degree information.
S42: and obtaining the visitor data of the intended user according to the classification result.
Specifically, according to the classification result, corresponding visitor data, of which the matching degree indicated by the data matching degree information is larger than a preset matching degree threshold, is used as the visitor data of the intended user.
Further, when a visitor data corresponds to a plurality of data matching degree information and a matching degree threshold, the visitor data is used as the visitor data of the intended user only when the matching degree indicated by each piece of data matching degree information corresponding to the same visitor data is larger than a preset matching degree threshold.
In one embodiment, as shown in fig. 6, after step S42, the cross-platform advertisement delivery visitor information processing method further includes:
s4201: and obtaining the data of the unintended user visitor according to the classification result.
In the present embodiment, the visitor data unintentionally directed to the user refers to visitor data of the user determined to be unintended to the advertisement content.
Specifically, according to the classification result, corresponding visitor data, of which the matching degree indicated by the data matching degree information is smaller than a preset matching degree threshold, is used as visitor data which is unintentionally sent to a user.
S4202: and updating the valid segment division rule of the visitor data according to the visitor data of the user and the corresponding data matching degree information which are not intended.
Specifically, the user visitor data is not intended to indicate the visitor data of the user who judges that the advertisement content is not intended, but it may also indicate that the visitor data valid segment division rule is not suitable for the corresponding visitor data, so that the intercepted first visitor data does not include or does not completely include valid information in the visitor data, and further, the judgment is made that valid information in the visitor data is missed, therefore, the visitor data is traversed from a corresponding visitor data position in a preset visitor data valid segment division rule until complete valid information in the visitor data is found, the complete valid information in the visitor data is taken as the intended user visitor data, and then the position corresponding to the valid information in the visitor data and the average middle position of the corresponding visitor data position in the visitor data valid segment division rule are acquired, and the corresponding visitor data position in the visitor data valid segment division rule is updated according to the position.
In one embodiment, as shown in fig. 7, after step S40, the cross-platform advertisement delivery visitor information processing method further includes:
s401: and acquiring a preset invalid visitor database, and acquiring invalid visitor data according to the visitor data and the invalid visitor database.
In this embodiment, the invalid guest database refers to a preset database of guest data determined to be invalid.
Specifically, a preset database of visitor data determined to be invalid, that is, an invalid visitor database, is obtained, and the invalid visitor database is preset and is used for determining that certain visitor data is invalid, so that the visitor data is compared with the visitor data in the invalid visitor database, and the visitor data corresponding to the visitor data in the invalid visitor database is taken as the invalid visitor data.
Further, visitor data which has no valid information among visitor data which is unintentionally given to the user is regarded as invalid visitor data.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic, and should not limit the implementation process of the embodiment of the present application.
In an embodiment, a cross-platform advertisement delivery visitor information processing device is provided, and the cross-platform advertisement delivery visitor information processing device corresponds to the cross-platform advertisement delivery visitor information processing method in the embodiment one by one. As shown in fig. 8, the cross-platform advertisement delivery visitor information processing device includes a visitor data format structure information acquisition module, a first visitor data acquisition module, a data matching degree information acquisition module and an intention user visitor data acquisition module. The functional modules are described in detail as follows:
The visitor data format structure information acquisition module is used for acquiring visitor data, identifying the visitor data and acquiring visitor data format structure information;
the first visitor data acquisition module is used for acquiring first visitor data for judging whether the visitor data are valid or not according to the visitor data format structure information;
the data matching degree information acquisition module is used for identifying the first visitor data and acquiring data matching degree information;
And the intention user visitor data acquisition module is used for acquiring intention user visitor data according to the data matching degree information.
Optionally, the cross-platform advertisement delivery visitor information processing device further includes:
and the data collection channel shrinking instruction module is used for acquiring visitor data volume information and triggering the data collection channel shrinking instruction according to the visitor data volume information.
Optionally, the visitor data format structure information obtaining module includes:
The visitor data platform identification information acquisition sub-module is used for acquiring visitor data, identifying the visitor data and acquiring visitor data platform identification information representing the source of the visitor data;
And the visitor data format structure information acquisition sub-module is used for acquiring visitor data format structure information according to the visitor data platform identification information and the corresponding preset visitor data platform rule.
Optionally, the first visitor data obtaining module includes:
the first visitor data acquisition sub-module is used for dividing the visitor data according to the visitor data format structure information and a preset visitor data effective section dividing rule to acquire first visitor data for judging whether the visitor data is effective.
Optionally, the means for acquiring the data of the intended user visitor includes:
The classification result obtaining sub-module is used for classifying visitor data corresponding to the data matching degree information according to the data matching degree information and a preset matching degree threshold value to obtain a classification result;
and the intention user visitor data acquisition sub-module is used for acquiring intention user visitor data according to the classification result.
Optionally, the cross-platform advertisement delivery visitor information processing device further includes:
the unintended visitor data acquisition module is used for acquiring unintended visitor data of the user according to the classification result;
And the visitor data effective segment dividing rule updating module is used for updating the visitor data effective segment dividing rule according to the visitor data of the user and the corresponding data matching degree information which are not intended.
Optionally, the cross-platform advertisement delivery visitor information processing device:
The invalid visitor data acquisition module is used for acquiring a preset invalid visitor database and acquiring the invalid visitor data according to the visitor data and the invalid visitor database.
Specific limitations regarding the cross-platform advertisement delivery visitor information processing apparatus may be found in the above limitations regarding the cross-platform advertisement delivery visitor information processing method, and will not be described in detail herein. The modules in the cross-platform advertisement delivery visitor information processing device can be realized in whole or in part by software, hardware and a combination thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.
In one embodiment, a computer device is provided, which may be a server, and the internal structure of which may be as shown in fig. 9. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer device is used for storing visitor data, first visitor data, data matching degree information, intended user visitor data and the like. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program, when executed by a processor, implements a cross-platform advertising visitor information processing method.
In one embodiment, a computer device is provided comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing the steps of when executing the computer program:
The method comprises the steps of obtaining visitor data, identifying the visitor data and obtaining visitor data format structure information;
according to the visitor data format structure information, first visitor data for judging whether the visitor data are valid or not is obtained;
identifying first visitor data and obtaining data matching degree information;
and obtaining the visitor data of the intended user according to the data matching degree information.
In one embodiment, a computer readable storage medium is provided having a computer program stored thereon, which when executed by a processor, performs the steps of:
The method comprises the steps of obtaining visitor data, identifying the visitor data and obtaining visitor data format structure information;
according to the visitor data format structure information, first visitor data for judging whether the visitor data are valid or not is obtained;
identifying first visitor data and obtaining data matching degree information;
and obtaining the visitor data of the intended user according to the data matching degree information.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (SYNCHLINK) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions.
The above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application.
Claims (7)
1. The cross-platform advertisement delivery visitor information processing method is characterized by comprising the following steps of:
The method comprises the steps of obtaining visitor data, and identifying the visitor data to obtain visitor data format structure information;
According to the visitor data format structure information, first visitor data for judging whether the visitor data are valid or not is obtained;
Identifying the first visitor data to obtain data matching degree information, wherein the data matching degree information refers to the integrity degree of the effective section data in the acquired first visitor data;
obtaining the visitor data of the intended user according to the data matching degree information;
The method for obtaining the first visitor data for judging whether the visitor data are valid or not according to the visitor data format structure information specifically comprises the following steps:
dividing the visitor data according to the visitor data format structure information and a preset visitor data effective segment dividing rule to obtain first visitor data for judging whether the visitor data is effective or not;
obtaining the data of the intended user visitor according to the data matching degree information specifically comprises the following steps:
classifying the visitor data corresponding to the data matching degree information according to the data matching degree information and a preset matching degree threshold value to obtain a classification result;
Acquiring the visitor data of the intended user according to the classification result;
After the visitor data of the intended user is obtained according to the classification result, the cross-platform advertisement delivery visitor information processing method further comprises the following steps:
Acquiring the data of the unintended user visitor according to the classification result;
updating the visitor data effective segment division rule according to the visitor data which is unintentionally sent to the user and the corresponding data matching degree information;
Updating the visitor data effective segment division rule according to the visitor data which is unintentionally sent to the user and the corresponding data matching degree information, wherein the method specifically comprises the following steps: and traversing the visitor data from the corresponding visitor data position in the preset visitor data effective section dividing rule until the complete effective information in the visitor data is found and is used as the visitor data of the intended user, acquiring the position corresponding to the effective information in the visitor data and the average middle position of the corresponding visitor data position in the visitor data effective section dividing rule, and updating the corresponding visitor data position in the visitor data effective section dividing rule according to the position.
2. The cross-platform advertising guest information processing method according to claim 1, wherein before the obtaining of the guest data, the identifying of the guest data, and obtaining of the guest data format structure information, the cross-platform advertising guest information processing method further comprises:
and acquiring visitor data volume information, and triggering a data collection channel shrinking instruction according to the visitor data volume information.
3. The method for processing cross-platform advertisement delivery visitor information according to claim 1, wherein the step of obtaining visitor data, and identifying the visitor data to obtain visitor data format structure information, comprises the following steps:
The method comprises the steps of obtaining visitor data, and identifying the visitor data to obtain visitor data platform identification information representing the source of the visitor data;
and obtaining visitor data format structure information according to the visitor data platform identification information and the corresponding preset visitor data platform rule.
4. The cross-platform advertising visitor information processing method of claim 1, wherein after the obtaining of the intended user visitor data according to the data matching degree information, the cross-platform advertising visitor information processing method further comprises:
And acquiring a preset invalid visitor database, and acquiring invalid visitor data according to the visitor data and the invalid visitor database.
5. The cross-platform advertisement delivery visitor information processing device is characterized by comprising:
The visitor data format structure information acquisition module is used for acquiring visitor data, identifying the visitor data and acquiring visitor data format structure information;
The first visitor data acquisition module is used for acquiring first visitor data for judging whether the visitor data are valid or not according to the visitor data format structure information;
the data matching degree information acquisition module is used for identifying the first visitor data and acquiring data matching degree information;
the intention user visitor data acquisition module is used for acquiring intention user visitor data according to the data matching degree information;
the first visitor data acquisition module includes:
the first visitor data acquisition sub-module is used for dividing the visitor data according to the visitor data format structure information and a preset visitor data valid segment dividing rule to obtain first visitor data for judging whether the visitor data is valid or not;
the intention user visitor data acquisition module comprises:
the classification result obtaining sub-module is used for classifying the visitor data corresponding to the data matching degree information according to the data matching degree information and a preset matching degree threshold value to obtain a classification result;
the intention user visitor data acquisition sub-module is used for acquiring intention user visitor data according to the classification result;
the unintended visitor data acquisition module is used for acquiring unintended visitor data of the user according to the classification result;
The visitor data effective segment division rule updating module is specifically used for updating the visitor data effective segment division rule according to the visitor data of the user and the corresponding data matching degree information which are not intended to be provided with: and traversing the visitor data from the corresponding visitor data position in the preset visitor data effective section dividing rule until the complete effective information in the visitor data is found and is used as the visitor data of the intended user, acquiring the position corresponding to the effective information in the visitor data and the average middle position of the corresponding visitor data position in the visitor data effective section dividing rule, and updating the corresponding visitor data position in the visitor data effective section dividing rule according to the position.
6. A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor, when executing the computer program, implements the steps of the cross-platform advertising guest information processing method according to any one of claims 1 to 4.
7. A computer readable storage medium storing a computer program, wherein the computer program when executed by a processor implements the steps of the cross-platform advertising guest information processing method according to any one of claims 1 to 4.
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