CN117298602A - Platform information pushing method and device, electronic equipment and storage medium - Google Patents
Platform information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- CN117298602A CN117298602A CN202311229385.4A CN202311229385A CN117298602A CN 117298602 A CN117298602 A CN 117298602A CN 202311229385 A CN202311229385 A CN 202311229385A CN 117298602 A CN117298602 A CN 117298602A
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Classifications
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- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/70—Game security or game management aspects
- A63F13/79—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
- A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
- A63F2300/57—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers details of game services offered to the player
Abstract
The application provides a pushing method and device of platform information, electronic equipment and a storage medium. The method comprises the following steps: determining game information of a target user; the game information comprises a game progress and a game type; determining an information pushing time period according to the game progress; determining candidate push content from the platform information according to the game type; determining target push content from the candidate push content according to the information push time period; determining a target pushing area of a terminal used by a target user; and pushing corresponding target push content to the target push area in the information push time period. The platform information pushing method and device can enable the platform information pushing to be practical, the game progress of the game user can not be affected during pushing, the platform information required by the game user is just the platform information required by the game user, the experience of the game user is improved, and good service can be provided for the game user.
Description
Technical Field
The present disclosure relates to the field of electronic game technologies, and in particular, to a method and an apparatus for pushing platform information, an electronic device, and a storage medium.
Background
With the development of networks, various games are gradually popularized in the lives of people, and with the increase of players, various problems and demands are increased, on the basis, a game comprehensive service platform is created for a plurality of players, so that various problems encountered in the games can be solved, the advantages of Internet big data are fully utilized, targeted directional services are formed, and more intensive game service experience is provided for the players.
The game comprehensive service platform is a platform with sharing, spreading and acquiring functions, and the platform information on the user side can comprise functions of news information content release, player community communication, game binding achievement inquiry, game encyclopedia data, game purchase malls, in-game prop transaction platforms and the like.
However, in the prior art, the current state of the game user cannot be well mastered by pushing the platform information, so that the platform information is not pushed accurately, or the game progress of the game user is influenced during pushing, so that the experience is reduced, and better service cannot be provided for the game user.
Disclosure of Invention
In view of this, the embodiments of the present application provide a method, an apparatus, an electronic device, and a storage medium for pushing platform information, so as to solve the problem in the prior art that the pushing of the platform information cannot better grasp the current state of a game user, which results in inaccurate pushing of the platform information, or affects the game progress of the game user during pushing, resulting in reduced experience, and thus failing to provide better service for the game user.
In a first aspect of an embodiment of the present application, a method for pushing platform information is provided, where the method includes:
determining game information of a target user; the game information comprises a game progress and a game type;
determining an information pushing time period according to the game progress;
determining candidate push content from the platform information according to the game type;
determining target push content from the candidate push content according to the information push time period;
determining a target pushing area of a terminal used by a target user;
and pushing corresponding target push content to the target push area in the information push time period.
In a second aspect of the embodiments of the present application, a pushing device for platform information is provided, including:
the game information determining module is used for determining game information of the target user; the game information comprises a game progress and a game type;
the information pushing time period determining module is used for determining an information pushing time period according to the game process;
the candidate push content determining module is used for determining candidate push contents from the platform information according to the game types;
the target push content determining module is used for determining target push content from the candidate push content according to the information push time period;
the target pushing area determining module is used for determining a target pushing area of a terminal used by a target user;
and the pushing module is used for pushing the corresponding target push content to the target push area in the information pushing time period.
In a third aspect of the embodiments of the present application, there is provided an electronic device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of the above method when executing the computer program.
In a fourth aspect of the embodiments of the present application, there is provided a readable storage medium storing a computer program which, when executed by a processor, implements the steps of the above method.
Compared with the prior art, the embodiment of the application has the beneficial effects that: according to the method and the device, game information of the target user is determined, target pushing content of platform information is determined according to the game type and the information pushing time period, a target pushing area of a terminal used by the target user is determined, and corresponding target pushing content is pushed to the target pushing area in the information pushing time period. The platform information pushing method is practical, the game progress of the game user is not affected during pushing, the platform information is just the platform information required by the game user, the experience of the game user is improved, and good service can be provided for the game user.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the following description will briefly introduce the drawings that are needed in the embodiments or the description of the prior art, it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a schematic view of an application scenario according to an embodiment of the present application;
fig. 2 is a flow chart of a method for pushing platform information according to an embodiment of the present application;
fig. 3 is a schematic diagram of a platform information pushing device according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system configurations, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
With the rapid development of the intelligent terminal industry, the entertainment functions of intelligent terminals such as mobile phones, tablets or computers are fully developed, and more users are enthusiastically playing games on the mobile phones or the computers. The game is a social behavior mode which is based on the meeting of the material demands and follows a certain specific rule in a certain specific time or space range and pursues the meeting of the mental world demands, and reasonably moderate games allow people to challenge and overcome obstacles in a simulation environment and can help people develop intelligence, exercise thinking and reaction abilities, train skills, cultivate rule consciousness and the like.
With the development of networks, various games are gradually popularized in the lives of people, and with the increase of players, various problems and demands are increased, on the basis, a game comprehensive service platform is created for a plurality of players, so that various problems encountered in the games can be solved, the advantages of Internet big data are fully utilized, targeted directional services are formed, and more intensive game service experience is provided for the players.
The game comprehensive service platform is a platform with sharing, spreading and acquiring functions, and the platform information on the user side can comprise functions of news information content release, player community communication, game binding achievement inquiry, game encyclopedia data, game purchase malls, in-game prop transaction platforms and the like.
However, in the prior art, the current state of the game user cannot be well mastered by pushing the platform information, so that the platform information is not pushed accurately, or the game progress of the game user is influenced during pushing, so that the experience is reduced, and better service cannot be provided for the game user.
In view of the above problems in the prior art, the embodiments of the present application provide a new platform information pushing method, by determining game information of a target user, to push corresponding target push content according to an actual state of current game information. The platform information pushing method is practical, the game progress of the game user is not affected during pushing, the platform information is just the platform information required by the game user, the experience of the game user is improved, and good service can be provided for the game user.
The following will describe in detail a method and an apparatus for pushing platform information according to an embodiment of the present application with reference to the accompanying drawings.
Fig. 1 is a schematic view of an application scenario according to an embodiment of the present application. The application scenario may include terminal devices 101, 102 and 103, server 104, network 105.
The terminal devices 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, and 103 are hardware, they may be various electronic devices having a display screen and supporting communication with the server 104, including but not limited to smartphones, tablets, laptop and desktop computers, etc.; when the terminal devices 101, 102, and 103 are software, they may be installed in the electronic device as above. The terminal devices 101, 102 and 103 may be implemented as a plurality of software or software modules, or may be implemented as a single software or software module, which is not limited in this embodiment of the present application. Further, various applications, such as a data processing application, an instant messaging tool, social platform software, a search class application, a shopping class application, and the like, may be installed on the terminal devices 101, 102, and 103.
The server 104 may be a server that provides various services, for example, a background server that receives a request transmitted from a terminal device with which communication connection is established, and the background server may perform processing such as receiving and analyzing the request transmitted from the terminal device and generate a processing result. The server 104 may be a server, a server cluster formed by a plurality of servers, or a cloud computing service center, which is not limited in this embodiment of the present application.
The server 104 may be hardware or software. When the server 104 is hardware, it may be various electronic devices that provide various services to the terminal devices 101, 102, and 103. When the server 104 is software, it may be a plurality of software or software modules providing various services to the terminal devices 101, 102, and 103, or may be a single software or software module providing various services to the terminal devices 101, 102, and 103, which is not limited in the embodiment of the present application.
The network 105 may be a wired network using coaxial cable, twisted pair and optical fiber connection, or may be a wireless network that can implement interconnection of various communication devices without wiring, for example, bluetooth (Bluetooth), near field communication (Near Field Communication, NFC), infrared (Infrared), etc., which is not limited in the embodiment of the present application.
The user can establish a communication connection with the server 104 via the network 105 through the terminal devices 101, 102, and 103 to receive or transmit information or the like. Specifically, the server 104 determines game information of the target user; the game information comprises a game progress and a game type; the server 104 determines an information push time period according to the game progress; the server 104 determines candidate push content from the platform information according to the game type; determining target push content from the candidate push content according to the information push time period; the server 104 determines a target push area of a terminal used by a target user; and pushing corresponding target push content to the target push area in the information push time period.
It should be noted that the specific types, numbers and combinations of the terminal devices 101, 102 and 103, the server 104 and the network 105 may be adjusted according to the actual requirements of the application scenario, which is not limited in the embodiment of the present application.
Fig. 2 is a flow chart of a method for pushing platform information according to an embodiment of the present application. The pushing method of the platform information of fig. 2 may be performed by the terminal device or the server of fig. 1. As shown in fig. 2, the method for pushing platform information includes:
s201, determining game information of a target user; the game information comprises a game progress and a game type;
s202, determining an information pushing time period according to a game process;
s203, determining candidate push contents from platform information according to the game types;
s204, determining target push content from the candidate push content according to the information push time period;
s205, determining a target pushing area of a terminal used by a target user;
s206, pushing corresponding target push content to the target push area in the information push time period.
Specifically, in order to better fit the requirements of game users with the pushed platform information, the embodiment of the application provides a method for pushing the platform information, which does not influence the game progress of the game users when pushing the platform information and is just the platform information required by the game users. First, game information of the target user is determined, the game information including a game progress and a game type. The target user is a game user playing a game using a terminal including, but not limited to, a smart phone, a tablet computer, a laptop portable computer, a desktop computer, and the like. The progress of the game may be a progress of the game, such as a progress of the game in a log-in process, in the game, or while the game is being played, a progress of automatically suspending upgrades using plug-ins, and a progress of a summary of the game after the game is ended. Game types generally fall into three categories, according to game characteristics, we can classify common games: a) a recreational game, b) a social driven game, c) a business class net tour. The content pushed in the subsequent steps of different game types is also different.
Further, the pushing purpose of the platform information is to be seen by the target user, and time is available for looking at and operating to achieve the purpose of serving the target user. The game progress includes a process in which the game is in progress, and thus it is necessary to determine the information push period according to the game progress. The information pushing time period is a time period when the target user needs relevant platform information, for example, before the game starts, the target user is likely to be a new user of a certain game and is not very aware of the game, so that news consultation content, game encyclopedia information and other platform information related to the game can be pushed to the target user after the game is logged in until the game starts, the target user can know the game in depth, the interest of the game is improved, and the game is convenient to popularize; or in the game process, pushing platform information such as shopping malls, in-game prop trading platforms and the like to target users, so that the target users can conveniently operate the game; or after the game, platform information such as player community communication, game binding achievement inquiry and the like is pushed to the target user, so that the target user improves game skills and game experience. The pushing of the platform information is based on assisting the target user to better know the game or helping the user according to the potential requirement on the premise that the target user may have the requirement, so the information pushing time period is important.
Further, the content pushed by different game types is also different. In general, common games fall into three categories: a) a recreational game, b) a social driven game, c) a business class net tour. Taking a social driven game as an example, candidate push content that can be pushed may include news information content publication with the game, player community communication, game battle score query, etc., then it is impossible to push all of the content in the same time period, so the target push content is determined from the candidate push content to be pushed in conjunction with the information push time period. For example, before a game logs in, news information content related to the game is released, and after the game is finished, target push content such as player community communication, game combat battle inquiry and the like is pushed, so that the actual requirements of target users can be met.
Further, the target push content is specifically what is specifically pushed during a certain information push period. For example, the target user may be a new user of a certain game, and the new user is not very aware of the game, so that news consultation content related to the game, game encyclopedia data and other platform information can be pushed to the target user after the game is logged in until the game starts, so that the target user can know the game in depth, interest in the game is promoted, and the game is promoted conveniently. However, according to the game types, news consultation contents or game encyclopedia data can be further refined to be matched with the game types, so that the purpose of attracting users is achieved. It is therefore desirable to determine target push content from candidate push content based on information push time periods in conjunction with game types. In the above steps, the information pushing time period is critical, and according to the information pushing time period, what the requirement of the target user related to the game is can be known at a certain time. However, the content pushed by different game types is also different. In general, common games fall into three categories: a) a recreational game, b) a social driven game, c) a business class net tour.
For recreational games, the push is valuable in waking up the user and improving user activity. The more the usage scenario is on the recovery of the reminder game update or energy slots. Taking the game plant wars zombie as an example, if frequent push messages remind the target user to open the game, how do it wake up the user better for the target user? Two approaches can be taken, one is to use a more humorous document: "your backyard is about to be occupied by zombies, and the plant is led to attack the rotten meat soon"; one is to use regression excitation: "your neighbor xx gives you a new plant, looking quickly at what bar-! "
For social driven games, most of the games in competition, the interaction is the core of the game. The pushed content should also be done around the buddy interactions. Taking the example of daily sprinting, if the targeted user is pushed that the energy slot is full or the character updates these messages, while also relevant to the game, are not the most valuable messages. The user is more concerned about the ranking of the user and the friend dynamics, so that in the information pushing time period after the game, the relevant message which is more attractive to the user can be pushed: "your ranking has slipped X, accelerate the step rejection to fall behind-! "or" your rank rises by X, exceeds your friends @ xx, continues to hold this situation-! ".
For the management game, most of the management games are city management and card games. The operation space of the game is large. Because of the diversity of the operation activities, the player can recall the information of the more frequent pushing activities, and the content of the information is also easier to combine with the behavior in the game of the player. For example, in a certain information pushing time period, soldiers in the game complete production, building construction and city attack, the information can be notified to users through pushing of messages, so that the users can timely return to the game to respond to the behaviors of other users, and the information is only a common use scene in general. For the management game, the payment basis of the player is better, so that platform information such as a shopping mall, an in-game prop trading platform and the like can be pushed to a target user in the game process, and the paid player has an exciting effect.
In summary, according to the game type and the information pushing time period, determining the target pushing content of the platform information, wherein the target pushing content can be combined with the characteristics of the game type, and the platform information which meets the requirements of target users better is pushed in the information pushing time period.
Further, a target push area of the terminal used by the target user is determined. Terminals used by the target user include, but are not limited to, smartphones, tablet computers, laptop portable computers, desktop computers, and the like. The target pushing area refers to a display area of pushing target pushing content on the terminal. Because the platform information is pushed over inappropriate times and inappropriate areas, it is possible for most users to ignore the pushed platform information and even turn off the push function. For example, in a certain fight game, the pushed platform information is just in the game interface, which affects the game experience of the target user, and the platform information not only has no auxiliary or popularization effect on the target user, but also can make the target user feel tired of the pushed platform information. Therefore, a reasonable target pushing area is determined, a game interface is avoided, and it is very important to display platform information at a reasonable position.
Further, the target user contacts different stages of different games, encounters different scenes, and has different appeal. And thus pushes corresponding target push content to the target push region according to the information push time period. The design of the differentiated pushing mode can quickly find out the target mode when pushing the platform information, and quickly find out the specific requirement of the target user in the specific scene. Therefore, the pushed platform information is more fit with the requirements of the target users, and can better serve the game users.
According to the technical scheme provided by the embodiment of the application, the corresponding target push content is pushed according to the actual state of the current game information by determining the game information of the target user. The platform information pushing method is practical, the game progress of the game user is not affected during pushing, the platform information is just the platform information required by the game user, the experience of the game user is improved, and good service can be provided for the game user.
In some embodiments, determining the information push time period according to the gaming session includes:
determining a game node according to the game progress;
determining a vacant time period of a target user according to the game node;
and determining an information pushing time period according to the spare time period.
In particular, the progress of the game may be a progress of the game, such as a progress of the game during a login, during a game, or during a game, using a plug-in to automatically suspend an upgrade, and a progress of a game summary after the game is ended. The game nodes in this embodiment represent key points in time in the game process. Such as the point in time of the game logging in, the point in time of the game hanging up, the point in time of the game ending, etc. According to the game nodes, the idle time period of the target user can be determined, wherein the idle time period refers to the time period when the target user can read the target push content without operating the game, and according to the game nodes, the idle time of the target user between the current game node and the next game node, namely the idle time period, is known, and of course, the idle time period is not always capable of pushing platform information, for example, when the target user hangs up, some urgent matters can be possibly processed, so that the idle time period is not suitable for pushing the target push content. It is thus determined from this free time period whether the current target user is available and able to read the target push content, and thus the information push time period.
In some embodiments, determining target push content from candidate push content according to the information push time period comprises:
determining the actual demand of a target user according to the information pushing time period;
and determining target push content from the candidate push content according to actual requirements.
Specifically, the information pushing time period is a time period in which the target user needs relevant platform information, for example, before the game starts, the target user is likely to be a new user of a certain game, the game is not very known, the actual requirement of the target user is to know the game, so that news consultation content, game encyclopedia information and other platform information relevant to the game can be pushed to the target user after the game is logged in until the game starts, so that the target user can know the game in depth, the interest of the game is promoted, and the game is convenient to popularize; or in the game process, the actual requirement of the target user can be that the purchase of props is needed to fight or the trade is needed to acquire the gold coin, so that platform information such as purchase malls, prop trading platforms in games and the like can be pushed to the target user, and the target user can conveniently operate the game; or after the game, the actual requirement of the target user can be to promote the game skill or know the previous game process, so that platform information such as player community communication, game binding achievement inquiry and the like can be pushed to the target user, the target user can promote the game skill, and the game experience is improved. The pushing of the platform information is based on assisting the target user to better know the game or helping the user according to the potential requirement on the premise that the target user may have the requirement, so the information pushing time period is important. And determining target push content which best meets the actual requirements of the target user from a plurality of candidate push contents according to the actual requirements.
In some embodiments, determining the target push zone of the terminal used by the target user includes:
determining a game area of a target user at a terminal at the current moment;
a target push zone is determined based on the game zone.
Specifically, terminals used by the target user include, but are not limited to, smartphones, tablet computers, laptop portable computers, desktop computers, and the like. The game area refers to a game interface display area of a game played by a target user. Because the game areas are different in display positions due to different terminals or different operation habits of target users, platform information is pushed on unsuitable areas, and most users possibly ignore the pushed platform information and even close the pushing function. Therefore, when determining the target pushing area, the user needs to pay attention to the position of the game area at the current moment, and the pushed information cannot cover the game area, so that the game experience of the target user is affected.
In some embodiments, further comprising:
at least one of the targeted push content;
determining the push priority of each target push content;
and pushing corresponding target push content to the target push area in the information push time period according to the push priority.
In particular, multiple target push contents can be determined at the same information push time, and due to the limited target push area, it is impossible to push and display all the target push contents together in the target push area. The push priority of each target push content can be determined according to the behavior preference of the target user under big data. For example, before a game starts, target push content that may be determined is news information content related to the game, player community exchanges, game presentation, and the like. The current proficiency of the target user relative to the game can be further known according to the behavior preference of the user, the community communication of the players can be pushed preferentially if a plurality of platforms are always browsed to learn game skills, and the game introduction can be pushed if relevant information of the game is not browsed before, which is probably a novice.
In some embodiments, determining the push priority of each target push content includes:
determining a historical browsing record of a target user;
determining the content level of the demand of the target user according to the history browsing record;
and determining the push priority according to the content level of the demand.
Specifically, in order to achieve accurate and proper pushing, the maximum requirement of the target user is determined, player behavior information must be fully mined, player behaviors are analyzed in advance, and user behavior information can be collected from the historical browsing record of the target user. History browsing records, namely what the target user is loving to see in the past, the frequency of times of watching, and the like. According to the historical browsing records, the information such as social properties, content preferences, game hobbies, natural properties, prop preferences and the like of the target user can be obtained. Integrating this information together, the ordering of the demands of the target user, i.e. the demand content level, can be obtained. And finally determining the push priority according to the content level of the demand. Generally, the higher the demand content level, the higher the corresponding push priority level. For example, according to the analysis of the historical browsing record of a certain target user, the video fight content of the browsing game A is the most, the frequency is the highest, and the frequency of the prop mall browsing the game A is the second highest, so that the target push content in the information push time before the login of the game A can be community communication and prop mall. In the history browsing record, the video fight content of the browsed game A is the most, the frequency is the highest, so that the target user is more interested in learning game skills, the content grade of the target push content required by community communication can be determined to be the highest, and the target push content is preferentially pushed.
In some embodiments, further comprising:
if the current information pushing time period does not meet the requirement of pushing all target pushing contents to the target user; determining remaining push content;
and placing the rest push content in the next information push time period for preferential push.
Specifically, since the current information push period is limited, it may not be satisfied to push all target push contents to the target user, and after pushing the target push contents according to the priority, there may be remaining push contents, which may be game introduction or game information, because the target push contents are determined according to the needs of the target user, for example, for a new user, his needs tend to be more aware of the game. Thus, there is also a need to place the remaining push content in the next information push period for preferential pushing. So as to solve the current demands of target users, attract players and promote the loyalty of game players.
Any combination of the above optional solutions may be adopted to form an optional embodiment of the present application, which is not described herein in detail.
The following are device embodiments of the present application, which may be used to perform method embodiments of the present application. For details not disclosed in the device embodiments of the present application, please refer to the method embodiments of the present application.
Fig. 3 is a schematic diagram of a platform information pushing device provided in an embodiment of the present application. As shown in fig. 3, the pushing device for platform information includes:
a game information determination module 301 configured to determine game information of a target user; the game information comprises a game progress and a game type;
an information push time period determination module 302 configured to determine an information push time period according to a game progress;
a candidate push content determination module 303 configured to determine candidate push content from the platform information based on the game type;
a target push content determination module 304 configured to determine target push content from the candidate push content according to the information push time period;
a target push zone determination module 305 configured to determine a target push zone of a terminal used by a target user;
the pushing module 306 is configured to push the corresponding target push content to the target push region during the information push period.
In some embodiments, the information push time period determination module 302 of fig. 3 includes:
determining a game node according to the game progress;
determining a vacant time period of a target user according to the game node;
and determining an information pushing time period according to the spare time period.
In some embodiments, the targeted push content determination module 304 of fig. 3 includes:
determining the actual demand of a target user according to the information pushing time period;
and determining target push content from the candidate push content according to actual requirements.
In some embodiments, the target push zone determination module 305 of fig. 3 includes:
determining a game area of a target user at a terminal at the current moment;
a target push zone is determined based on the game zone.
In some embodiments, the push module 306 of fig. 3 further comprises:
at least one of the targeted push content;
determining the push priority of each target push content;
and pushing corresponding target push content to the target push area in the information push time period according to the push priority.
In some embodiments, the push module 306 of fig. 3 includes:
determining a historical browsing record of a target user;
determining the content level of the demand of the target user according to the history browsing record;
and determining the push priority according to the content level of the demand.
In some embodiments, the push module 306 of fig. 3 further comprises:
if the current information pushing time period does not meet the requirement of pushing all target pushing contents to the target user; determining remaining push content;
and placing the rest push content in the next information push time period for preferential push.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic of each process, and should not limit the implementation process of the embodiment of the present application in any way.
Fig. 4 is a schematic diagram of an electronic device 4 provided in an embodiment of the present application. As shown in fig. 4, the electronic apparatus 4 of this embodiment includes: a processor 401, a memory 402 and a computer program 403 stored in the memory 402 and executable on the processor 401. The steps of the various method embodiments described above are implemented by processor 401 when executing computer program 403. Alternatively, the processor 401, when executing the computer program 403, performs the functions of the modules/units in the above-described apparatus embodiments.
The electronic device 4 may be a desktop computer, a notebook computer, a palm computer, a cloud server, or the like. The electronic device 4 may include, but is not limited to, a processor 401 and a memory 402. It will be appreciated by those skilled in the art that fig. 4 is merely an example of the electronic device 4 and is not limiting of the electronic device 4 and may include more or fewer components than shown, or different components.
The processor 401 may be a central processing unit (Central Processing Unit, CPU) or other general purpose processor, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like.
The memory 402 may be an internal storage unit of the electronic device 4, for example, a hard disk or a memory of the electronic device 4. The memory 402 may also be an external storage device of the electronic device 4, for example, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash Card (Flash Card) or the like, which are provided on the electronic device 4. Memory 402 may also include both internal storage units and external storage devices of electronic device 4. The memory 402 is used to store computer programs and other programs and data required by the electronic device.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions. The functional units and modules in the embodiment may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit, where the integrated units may be implemented in a form of hardware or a form of a software functional unit.
The integrated modules/units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a readable storage medium (e.g., a computer readable storage medium). Based on such understanding, the present application implements all or part of the flow in the method of the above embodiment, or may be implemented by a computer program to instruct related hardware, where the computer program may be stored in a readable storage medium, where the computer program may implement the steps of the method embodiments described above when executed by a processor. The computer program may comprise computer program code, which may be in source code form, object code form, executable file or in some intermediate form, etc. The computer readable storage medium may include: any entity or device capable of carrying computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), an electrical carrier signal, a telecommunications signal, a software distribution medium, and so forth.
The above embodiments are only for illustrating the technical solution of the present application, and are not limiting thereof; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application.
Claims (10)
1. The method for pushing the platform information is characterized by comprising the following steps:
determining game information of a target user; the game information comprises a game progress and a game type;
determining an information pushing time period according to the game progress;
determining candidate push content from the platform information according to the game type;
determining target push content from the candidate push content according to the information push time period;
determining a target pushing area of a terminal used by the target user;
and pushing the corresponding target push content to the target push area in the information push time period.
2. The method of claim 1, wherein determining an information push time period from the gaming session comprises:
determining a game node according to the game process;
determining a vacant time period of the target user according to the game node;
and determining the information pushing time period according to the idle time period.
3. The method of claim 1, wherein the determining target push content from the candidate push content according to the information push time period comprises:
determining the actual demand of a target user according to the information push time period;
and determining the target push content from the candidate push content according to the actual demand.
4. The method of claim 1, wherein the determining the target push zone of the terminal used by the target user comprises:
determining a game area of the target user at the terminal at the current moment;
and determining the target pushing area based on the game area.
5. The method according to any one of claims 1 to 4, further comprising:
at least one of the targeted push content;
determining the push priority of each target push content;
and pushing the corresponding target push content to the target push area in the information push time period according to the push priority.
6. The method of claim 5, wherein said determining a push priority for each of said targeted push content comprises:
determining a history browsing record of the target user;
determining the content level of the target user according to the history browsing record;
and determining the push priority according to the content level of the demand.
7. The method as recited in claim 5, further comprising:
if the current information pushing time period does not meet the requirement of pushing all the target pushing contents to the target user; determining remaining push content;
and placing the residual push content in the next information push time period for preferential push.
8. The utility model provides a pusher of platform information which characterized in that includes:
the game information determining module is used for determining game information of the target user; the game information comprises a game progress and a game type;
the information pushing time period determining module is used for determining an information pushing time period according to the game process;
the candidate push content determining module is used for determining candidate push content from the platform information according to the game type;
the target push content determining module is used for determining target push content from the candidate push content according to the information push time period;
the target pushing area determining module is used for determining a target pushing area of a terminal used by the target user;
and the pushing module is used for pushing the corresponding target pushing content to the target pushing area in the information pushing time period.
9. An electronic device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the steps of the method according to any of claims 1 to 7 when the computer program is executed.
10. A readable storage medium storing a computer program, characterized in that the computer program when executed by a processor implements the steps of the method according to any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202311229385.4A CN117298602A (en) | 2023-09-22 | 2023-09-22 | Platform information pushing method and device, electronic equipment and storage medium |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202311229385.4A CN117298602A (en) | 2023-09-22 | 2023-09-22 | Platform information pushing method and device, electronic equipment and storage medium |
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| Publication Number | Publication Date |
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| CN117298602A true CN117298602A (en) | 2023-12-29 |
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| CN202311229385.4A Pending CN117298602A (en) | 2023-09-22 | 2023-09-22 | Platform information pushing method and device, electronic equipment and storage medium |
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| Country | Link |
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| CN (1) | CN117298602A (en) |
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- 2023-09-22 CN CN202311229385.4A patent/CN117298602A/en active Pending
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