CN117221631A

CN117221631A - Multimedia content pushing method and device, electronic equipment and storage medium

Info

Publication number: CN117221631A
Application number: CN202311078459.9A
Authority: CN
Inventors: 黄英楠
Original assignee: China Construction Bank Corp; CCB Finetech Co Ltd
Current assignee: China Construction Bank Corp; CCB Finetech Co Ltd
Priority date: 2023-08-24
Filing date: 2023-08-24
Publication date: 2023-12-12

Abstract

The present invention relates to the field of recommendation systems, and in particular, to a method and apparatus for pushing multimedia content, an electronic device, and a storage medium. The method is applied to a content management platform, the content management platform is connected with terminal equipment with different specifications, and each terminal equipment receives multimedia content pushed by the content management platform through a client side arranged by the terminal equipment, and the method comprises the following steps: receiving first processing information; the first processing information is used for indicating first information of the multimedia content requested by the content management platform and second information of the terminal equipment for pushing the multimedia content; obtaining target configuration information according to the first information, the second information and a preset configuration rule; and sending target configuration information to the terminal equipment so that the client side arranged in the terminal equipment acquires the data of the multimedia content, and displaying the data of the multimedia content according to the pushing frequency and the effective time based on the multimedia content playing parameters of the terminal equipment.

Description

Multimedia content pushing method and device, electronic equipment and storage medium

Technical Field

The embodiment of the invention relates to the technical field of recommendation systems, in particular to a multimedia content pushing method, a device, electronic equipment and a storage medium.

Background

Currently, banking outlets are provided with various terminal devices to display various multimedia contents for better customer service.

However, since the terminal device provided by the banking website supports at least one of banking and multimedia content presentation functions, presentation of multimedia content can be achieved only by separately controlling the operation system corresponding to the terminal device. Therefore, if the multimedia content is expected to be pushed and displayed at each bank website or a plurality of bank website in the same bank, the operation system corresponding to each terminal device in each bank website needs to be operated respectively.

In view of this, how to improve the pushing efficiency of the multimedia content to be pushed by the banking website is a problem to be solved.

Disclosure of Invention

The embodiment of the invention aims to provide a method, a device, electronic equipment and a storage medium for pushing multimedia content, which are used for improving the pushing efficiency of the multimedia content.

In a first aspect, an embodiment of the present invention provides a method for pushing multimedia content, which is applied to a content management platform, where the content management platform is connected to terminal devices with different specifications, and each terminal device receives, through a client set by itself, multimedia content pushed by the content management platform, where the method includes:

Receiving first processing information; the first processing information is used for indicating first information of the multimedia content requested by the content management platform and second information of terminal equipment to be pushed with the multimedia content;

obtaining target configuration information according to the first information, the second information and a preset configuration rule; the target configuration information comprises the pushing frequency and the effective time of the multimedia content; the preset configuration rule is used for indicating the relation among the multimedia content, the terminal equipment and the pushing mode;

and sending the target configuration information to the terminal equipment so that a client side arranged in the terminal equipment acquires the data of the multimedia content, and displaying the data of the multimedia content according to the pushing frequency and the effective time based on the multimedia content playing parameters of the terminal equipment.

In a possible implementation manner, obtaining the target configuration information according to the first information, the second information and the preset configuration rule includes:

determining the push type of the multimedia content according to the first information; the push type comprises product introduction and anti-fraud information propaganda;

Determining the display proportion of the terminal equipment according to the second information;

and determining a pushing mode conforming to the pushing type and the display proportion according to a preset configuration rule, and taking the pushing mode as target configuration information.

determining whether the first information contains urgent words in an urgent push word stock;

if the first information is determined to contain an urgent word, taking preset urgent configuration information as target configuration information of the multimedia content, wherein the urgent configuration information comprises urgent effective time, pushing times and key information corresponding to the multimedia content; the emergency validation time is used to characterize the minimum time required to push the multimedia content for presentation.

In one possible embodiment, the method further comprises:

receiving an uploading request of new multimedia content; the uploading request comprises the content profile of the new multimedia content and the data of the new multimedia content;

determining configuration information corresponding to the new multimedia content according to the content profile, and storing the new multimedia content and the corresponding configuration information into the preset configuration rule;

And determining the effective range of the data of the new multimedia content, and screening a target file server for storing the data of the new multimedia content from a headquarter file server, a branch file server and a website file server according to the effective range so as to store the data of the new multimedia content to the target file server.

In one possible embodiment, the method further comprises:

receiving an update request for existing multimedia content; the update request comprises update data;

and determining a target file server for storing the data of the existing multimedia content, and updating the update data to a storage position of the data of the existing multimedia content in the target file server.

In a second aspect, an embodiment of the present invention provides a multimedia content pushing apparatus, applied to a content management platform, where the content management platform is connected to terminal devices with different specifications, and each terminal device receives, through a client set by itself, multimedia content pushed by the content management platform, where the apparatus includes:

a receiving unit configured to receive first processing information; the first processing information is used for indicating first information of the multimedia content requested by the content management platform and second information of terminal equipment to be pushed with the multimedia content;

The obtaining unit is used for obtaining target configuration information according to the first information, the second information and the preset configuration rule; the target configuration information comprises the pushing frequency and the effective time of the multimedia content; the preset configuration rule is used for indicating the relation among the multimedia content, the terminal equipment and the pushing mode;

and the sending unit is used for sending the target configuration information to the terminal equipment so that a client side arranged in the terminal equipment obtains the data of the multimedia content and displays the data of the multimedia content according to the pushing frequency and the effective time based on the multimedia content playing parameters of the terminal equipment.

In a possible embodiment, the obtaining unit is specifically configured to:

In a possible embodiment, the apparatus further comprises a processing unit for:

In a third aspect, an embodiment of the present invention provides an electronic device, including at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any one of the methods provided by the embodiments of the first aspect of the present invention.

In a fourth aspect, embodiments of the present invention provide a computer storage medium, where the computer readable storage medium stores a computer program for causing a computer to perform any of the methods provided by the embodiments of the first aspect of the present invention.

In a fifth aspect, embodiments of the present invention provide a computer program product comprising: computer program code which, when run on a computer, causes the computer to perform any of the methods provided by the embodiments of the first aspect.

The invention has the following beneficial effects:

in the embodiment of the invention, the content management platform can be connected with terminal equipment with different specifications, and each terminal equipment receives the multimedia content pushed by the content management platform through a client side arranged by the terminal equipment. Thus, after the content management platform receives the first processing information, the target configuration information can be obtained according to the first information, the second information and the preset configuration rule; the first processing information is used for indicating first information of the multimedia content requested by the content management platform and second information of terminal equipment for pushing the multimedia content; the target configuration information includes a push frequency and an effective time of the multimedia content. That is, the content management platform may automatically manage pushing of the multimedia content, and determine a specific pushing manner of the multimedia content, that is, the foregoing target configuration information. Further, the content management platform may send the target configuration information to the terminal device, so that the client set in the terminal device obtains the data of the multimedia content, and displays the data of the multimedia content according to the pushing frequency and the effective time based on the multimedia content playing parameter of the terminal device.

Therefore, the content management platform can send the target configuration information of the multimedia content to part or all of the terminal devices at one time, so that the high-efficiency pushing of the multimedia content is realized.

Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims thereof as well as the appended drawings.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are needed in the embodiments of the present invention will be briefly described below, and it is obvious that the drawings described below are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

Fig. 1 is a schematic diagram of an application scenario in an embodiment of the present invention;

Fig. 2 is a flow chart of a method for pushing multimedia content according to an embodiment of the invention;

FIG. 3 is an interactive schematic diagram of multimedia content pushing in an embodiment of the present invention;

fig. 4 is a schematic diagram of a composition structure of a multimedia content pushing device according to an embodiment of the present invention;

fig. 5 is a schematic diagram of a hardware composition structure of an electronic device according to an embodiment of the present invention.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the present invention more apparent, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments of the present invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention. Embodiments of the invention and features of the embodiments may be combined with one another arbitrarily without conflict. Also, while a logical order is depicted in the flowchart, in some cases, the steps depicted or described may be performed in a different order than presented herein.

The term "comprising" and any variations thereof in the description of the invention and in the claims is intended to cover non-exclusive protection. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those listed steps or elements but may include other steps or elements not listed or inherent to such process, method, article, or apparatus.

In the embodiments of the present invention, "at least one" means one or more, and "a plurality" means two or more. "and/or", describes an association relationship of an association object, and indicates that there may be three relationships, for example, a and/or B, and may indicate: a alone, a and B together, and B alone, wherein a, B may be singular or plural. The character "/" generally indicates that the context-dependent object is an "or" relationship. "at least one of" or the like means any combination of these items, including any combination of single item(s) or plural items(s). For example, at least one (one) of a, b or c may represent: a, b, c, a-b, a-c, b-c, or a-b-c, wherein a, b, c may be single or plural.

In the technical scheme of the invention, the data is collected, transmitted, used and the like, and all meet the requirements of national relevant laws and regulations.

As described above, since the terminal device provided by the banking website supports at least one of banking and multimedia content display functions, the display of multimedia content can be achieved only by separately controlling the operation system corresponding to the terminal device. Therefore, if the multimedia content is expected to be pushed and displayed at each bank website or a plurality of bank website in the same bank, the operation system corresponding to each terminal device in each bank website needs to be operated respectively. Namely, the pushing efficiency of pushing multimedia content by banking outlets in the related technology is lower.

In view of this, an embodiment of the present invention provides a method for pushing multimedia content, where the method is applied to a content management platform, where the content management platform may be connected to terminal devices with different specifications, and each terminal device receives multimedia content pushed by the content management platform through a client set by itself. Thus, after the content management platform receives the first processing information, the target configuration information can be obtained according to the first information, the second information and the preset configuration rule; the first processing information is used for indicating first information of the multimedia content requested by the content management platform and second information of terminal equipment for pushing the multimedia content; the target configuration information comprises the pushing frequency and the effective time of the multimedia content and the key information corresponding to the multimedia content. That is, the content management platform may automatically manage pushing of the multimedia content, and determine a specific pushing manner of the multimedia content, that is, the foregoing target configuration information. Further, the content management platform may send the target configuration information to the terminal device, so that the terminal device downloads the data of the corresponding multimedia content from the file server based on the key information, and pushes the data of the multimedia content according to the pushing frequency and the effective time.

After the design idea of the embodiment of the present invention is introduced, some simple descriptions are made below for application scenarios applicable to the technical solution of the embodiment of the present invention, and it should be noted that the application scenarios described below are only used for illustrating the embodiment of the present invention and are not limiting. In the specific implementation process, the technical scheme provided by the embodiment of the invention can be flexibly applied according to actual needs.

The scheme provided by the embodiment of the invention can be suitable for terminal equipment with different specifications, the terminal equipment supports functions of service and multimedia content display, and most of terminal equipment needs to push scenes of multimedia content, such as scenes of pushing multimedia content by banking outlets.

Referring to fig. 1, a schematic view of a scenario provided in an embodiment of the present invention may include a plurality of terminal devices 101 and a server 102. The terminal equipment 101-1, the terminal equipment 101-2, … … and the terminal equipment 101-n can be terminal equipment with different specifications, which are arranged at the same bank or at the same or different network points, each terminal equipment receives the multimedia content pushed by the content management platform through a client side arranged by itself, and n is a positive integer; the server 102 is provided with a content management platform, and the content management platform is connected with terminal devices with different specifications.

In the embodiment of the present invention, when the server 102 receives the first processing information; the first processing information is used for indicating first information of the multimedia content requested by the content management platform and second information of the terminal equipment for pushing the multimedia content; obtaining target configuration information according to the first information, the second information and a preset configuration rule; the target configuration information comprises the pushing frequency and the effective time of the multimedia content; the target configuration information is sent to the terminal device 101, so that the client set in the terminal device 101 obtains the data of the multimedia content, and displays the data of the multimedia content according to the pushing frequency and the effective time based on the playing parameters of the multimedia content of the terminal device.

In the embodiment of the present invention, the terminal device 101 may be, for example, a tablet personal computer (PAD), a personal computer (Personal computer, PC), a banking self-service handling device, a cash dispenser device, or other devices supporting multimedia content display in banking sites, which is not limited in the embodiment of the present invention.

In the embodiment of the present invention, the server 102 may be a cloud server for providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (Content Delivery Network, CDN), and basic cloud computing services such as big data and artificial intelligence platforms, or may be a physical server, but is not limited thereto.

Wherein, the terminal equipment 101 and the server 102, and the terminal equipment 101 can be directly or indirectly connected through one or more networks 103. The network 103 may be a wired network, or may be a Wireless network, for example, a mobile cellular network, or may be a Wireless-Fidelity (WIFI) network, or may be other possible networks, which are not limited in this embodiment of the present invention.

Of course, the method provided by the embodiment of the present invention is not limited to the application scenario shown in fig. 1, but may be used in other possible application scenarios, for example, scenarios where multiple terminal devices interact with multiple servers, and the embodiment of the present invention is not limited. The functions that can be implemented by each device in the application scenario shown in fig. 1 will be described together in the following method embodiments, which are not described in detail herein.

In order to further explain the technical solution provided by the embodiments of the present invention, the following details are described with reference to the accompanying drawings and the detailed description. Although embodiments of the present invention provide the method operational steps shown in the following embodiments or figures, more or fewer operational steps may be included in the method, either on a routine or non-inventive basis. In steps where there is logically no necessary causal relationship, the execution order of the steps is not limited to the execution order provided by the embodiments of the present invention. The methods may be performed sequentially or in parallel as shown in the embodiments or the drawings when the actual processing or the apparatus is performed.

Referring to fig. 2, fig. 2 is a flowchart of a method for pushing multimedia content according to an embodiment of the invention. The flow of the method may be performed by, for example, an electronic device, which may be the server 102 in fig. 1, and the specific implementation flow of the method is as follows:

step 201: receiving first processing information; the first processing information is used for indicating first information of the multimedia content requested by the content management platform and second information of the terminal equipment for pushing the multimedia content.

In the embodiment of the invention, the electronic device can receive the first processing information sent by the terminal device used by the operator, wherein the first processing information is generated by the terminal device according to the first operation of the multimedia content selected by the operator in the front-end application page of the content management platform and the second operation of the terminal device for selecting the multimedia content to be pushed. The first operation and the second operation may be operations such as clicking operation, voice or text input operation, which is not limited in the embodiment of the present invention.

In the embodiment of the invention, the terminal equipment to be pushed with the multimedia content can be terminal equipment in one bank website, also can be terminal equipment in each bank website of the same city, and of course, can also be terminal equipment in part of bank websites of different cities of the same bank, and the embodiment of the invention is not limited to the terminal equipment.

Step 202: obtaining target configuration information according to the first information, the second information and a preset configuration rule; the target configuration information comprises the pushing frequency and the effective time of the multimedia content; the preset configuration rule is used for indicating the relation among the multimedia content, the terminal equipment and the pushing mode.

In one possible implementation manner, the content management platform determines a push type to which the multimedia content belongs according to the first information; the pushing type comprises product introduction and anti-fraud information propaganda; determining the display proportion of the terminal equipment according to the second information; according to a preset configuration rule, determining a pushing mode which accords with the pushing type and the display proportion, and taking the pushing mode as target configuration information.

In the embodiment of the invention, the content management platform can determine the display proportion of the terminal equipment according to the second information, wherein the display proportion is the primary proportion applicable to equipment such as a guiding machine, a self-service cash dispenser, a self-service business handling machine and the like, and the secondary proportion applicable to equipment such as a flat panel and a small display machine and the like. Then, the content management platform determines a pushing mode which accords with the pushing type and the display proportion according to a preset configuration rule, and takes the pushing mode as target configuration information. The push relationship is, for example, key information, identification information of the target file server, push frequency, and effective time. That is, for the same push type, the display scale is different, and the corresponding matched configuration relationship is different, so that the obtained target configuration information is also different.

For example, assuming that the push type is anti-fraud information promotion and the display proportion corresponding to the terminal device 1 is a secondary proportion, the corresponding target configuration information can be determined to be key information 1, identification information 1 of the target file server, played once every 3 minutes, and the effective time is 2023, 8 months, 1 days, 9:00:00 according to the relationship set. For another example, assuming that the pushing type is anti-fraud information propaganda and the display proportion corresponding to the terminal device 2 is a first-level proportion, according to the relationship set, the corresponding target configuration information can be determined to be key information 2, identification information 2 of the target file server, played once every 10 minutes, and the effective time is 2023, 8, 2, 9:00:00.

In one possible implementation manner, the content management platform may determine whether the first information includes an urgent word in the urgent push word library; if the first information is determined to contain an emergency word, taking preset emergency configuration information as target configuration information of the multimedia content, wherein the emergency configuration information comprises emergency effective time, pushing times and key information corresponding to the multimedia content; the emergency validation time is used to characterize the minimum time required to push the multimedia content for presentation. The urgent push word stock can be determined based on various information needing prompting such as actual banking business, anti-fraud information and the like, and can be updated based on actual implementation.

Therefore, when the multimedia content to be pushed is determined to belong to the emergency content, compared with the common multimedia content, the effective time is greatly advanced, and the actual pushing display requirement of the multimedia content is met.

Step 203: and sending target configuration information to the terminal equipment so that the client side arranged in the terminal equipment acquires the data of the multimedia content, and displaying the data of the multimedia content according to the pushing frequency and the effective time based on the multimedia content playing parameters of the terminal equipment.

In the embodiment of the invention, the content management platform can also receive the uploading request of the new multimedia content; the uploading request comprises the content profile of the new multimedia content and the data of the new multimedia content; determining configuration information corresponding to the new multimedia content according to the content profile, and storing the new multimedia content and the corresponding configuration information into a preset configuration rule; and determining the effective range of the data of the new multimedia content, and screening target file servers for storing the data of the new multimedia content from the head office file server, the branch file server and the website file server according to the effective range so as to store the data of the new multimedia content to the target file servers.

Optionally, after storing the data of the new multimedia content to the target file server, the content management platform may also store a storage path of the data of the new multimedia content, so as to quickly acquire the data of the new multimedia content.

In order to relieve the pressure of the server, the file server is designed into three levels: the general file server, the branch file server and the website file server, so that when the multimedia content needs to be uploaded and acquired, the corresponding file server is only required to acquire the multimedia content, the response speed of the uploading request and the acquiring request of the multimedia content is improved, and the pushing efficiency of the multimedia content is further improved.

In the embodiment of the invention, the content management platform can also receive an update request for the existing multimedia content; the update request includes update data; and determining a target file server for storing the data of the existing multimedia content, and updating the update data to the storage position of the data of the existing multimedia content in the target file server. That is, the content management platform in the embodiment of the present invention can implement a function of updating existing multimedia content.

In the embodiment of the present invention, the content management platform may respond to a plurality of first processing information simultaneously, that is, may perform batch processing, and the processing procedure of each first processing information may refer to the foregoing steps 201 to 203, which are not described herein again.

In the embodiment of the present invention, in order to more clearly describe the method for pushing the multimedia content in the embodiment of the present invention, a specific example is described below. Referring to fig. 3, fig. 3 is an interaction schematic diagram of multimedia content pushing according to an embodiment of the present invention.

Step 301: the first terminal equipment receives a first operation of the multimedia content selected by an operator in a front-end application page of the content management platform and a second operation of the terminal equipment for selecting the multimedia content to be pushed, generates first processing information according to the first operation and the second operation, and sends the first processing information to the electronic equipment.

Step 302: the electronic device receives first processing information, which includes first information and second information.

Step 303: the electronic equipment obtains target configuration information according to the first information, the second information and the preset configuration rule.

Step 304: and the electronic equipment sends the target configuration information to the second terminal equipment.

Step 305: the second terminal equipment receives the target configuration information, determines a target file server according to the identification information of the target file server in the target configuration information, and sends an acquisition request for acquiring the data of the multimedia content to the target file server.

Step 306: and the target file server verifies the key information in the acquisition request, and after the verification is passed, the target file server sends the data of the multimedia content to the second terminal equipment.

Step 307: and the second terminal equipment displays the data of the multimedia content according to the pushing frequency in the target configuration information after reaching the effective time in the target configuration information based on the multimedia content playing parameters of the second terminal equipment.

In the embodiment of the invention, the control of the terminal equipment connected with the content management platform can be realized through the content management platform, so that the multimedia content can be quickly pushed to the selected terminal equipment for display, and the pushing efficiency of the multimedia content is improved. And in addition, the response efficiency of the file server is improved by storing the multimedia content in a layered manner to the file server, so that the acquisition efficiency of acquiring the data of the multimedia content is improved, and the pushing efficiency of pushing the multimedia content to the terminal equipment is improved.

Based on the same inventive concept, the embodiment of the invention also provides a multimedia content pushing device. As shown in fig. 4, which is a schematic structural diagram of the multimedia content pushing device 400, may include:

a receiving unit 401 for receiving the first processing information; the first processing information is used for indicating first information of the multimedia content requested by the content management platform and second information of terminal equipment to be pushed with the multimedia content;

an obtaining unit 402, configured to obtain target configuration information according to the first information, the second information, and a preset configuration rule; the target configuration information comprises the pushing frequency and the effective time of the multimedia content; the preset configuration rule is used for indicating the relation among the multimedia content, the terminal equipment and the pushing mode;

and a sending unit 403, configured to send the target configuration information to the terminal device, so that a client set in the terminal device obtains data of the multimedia content, and based on a multimedia content playing parameter of the terminal device, display the data of the multimedia content according to the pushing frequency and the effective time.

In a possible implementation manner, the obtaining unit 402 is specifically configured to:

For convenience of description, the above parts are described as being functionally divided into modules (or units) respectively. Of course, the functions of each module (or unit) may be implemented in the same piece or pieces of software or hardware when implementing the present invention.

Having described the multimedia content pushing method and apparatus according to an exemplary embodiment of the present invention, next, an electronic device according to another exemplary embodiment of the present invention is described.

Those skilled in the art will appreciate that the various aspects of the invention may be implemented as a system, method, or program product. Accordingly, aspects of the invention may be embodied in the following forms, namely: an entirely hardware embodiment, an entirely software embodiment (including firmware, micro-code, etc.) or an embodiment combining hardware and software aspects may be referred to herein as a "circuit," module "or" system.

The embodiment of the invention also provides electronic equipment based on the same conception as the embodiment of the method. In this embodiment, the structure of the electronic device may be shown in fig. 5, where the electronic device is, for example, the server 102 in fig. 1, as shown in fig. 5, and the electronic device in the embodiment of the present invention includes at least one processor 501, and a memory 502 and a communication interface 503 connected to the at least one processor 501, where the embodiment of the present invention does not limit a specific connection medium between the processor 501 and the memory 502, and in fig. 5, a connection between the processor 501 and the memory 502 is taken as an example, and in fig. 5, the system bus 500 is shown in bold line, and a connection manner between other components is merely illustrative and not limited. The system bus 500 may be divided into an address bus, a data bus, a control bus, etc., and is represented by only one thick line in fig. 5 for ease of illustration, but does not represent only one bus or one type of bus.

In the embodiment of the present invention, the memory 502 stores instructions executable by the at least one processor 501, and the at least one processor 501 can execute the steps included in the foregoing multimedia content pushing method by executing the instructions stored in the memory 502.

The processor 501 is a control center of the electronic device, and may connect various parts of the entire electronic device using various interfaces and lines, and may implement various functions of the electronic device by executing or executing instructions stored in the memory 502 and invoking data stored in the memory 502. Alternatively, the processor 501 may include one or more processing units, and the processor 501 may integrate an application processor and a modem processor, wherein the processor 501 primarily processes an operating system, user interface, application program, etc., and the modem processor primarily processes wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 501. In some embodiments, processor 501 and memory 502 may be implemented on the same chip, or they may be implemented separately on separate chips in some embodiments.

The processor 501 may be a general purpose processor such as a Central Processing Unit (CPU), digital signal processor, application specific integrated circuit, field programmable gate array or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, and may implement or perform the methods, steps and logic blocks disclosed in embodiments of the present invention. The general purpose processor may be a microprocessor or any conventional processor or the like. The steps of a method disclosed in connection with the embodiments of the present invention may be embodied directly in a hardware processor for execution, or in a combination of hardware and software modules in the processor for execution.

The memory 502, as a non-volatile computer readable storage medium, may be used to store non-volatile software programs, non-volatile computer executable programs, and modules. The Memory 502 may include at least one type of storage medium, and may include, for example, flash Memory, hard disk, multimedia card, card Memory, random access Memory (Random Access Memory, RAM), static random access Memory (Static Random Access Memory, SRAM), programmable Read-Only Memory (Programmable Read Only Memory, PROM), read-Only Memory (ROM), charged erasable programmable Read-Only Memory (Electrically Erasable Programmable Read-Only Memory), magnetic Memory, magnetic disk, optical disk, and the like. Memory 502 is any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to such. The memory 502 in embodiments of the present invention may also be circuitry or any other device capable of performing storage functions for storing program instructions and/or data.

The communication interface 503 is a transmission interface that can be used for communication, and data can be received or transmitted through the communication interface 503.

In addition, the electronic device includes a basic input/output system (I/O system) 504, a mass storage device 508 for storing an operating system 505, application programs 506, and other program modules 507, which facilitate the transfer of information between the various devices within the electronic device.

The basic input/output system 504 includes a display 509 for displaying information and an input device 510, such as a mouse, keyboard, etc., for user input of information. Wherein the display 509 and the input device 510 are coupled to the processor 501 by a basic input/output system 504 coupled to the system bus 500. The basic input/output system 504 may also include an input/output controller for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, the input-output controller also provides output to a display screen, a printer, or other type of output device.

In particular, mass storage device 508 is connected to processor 501 through a mass storage controller (not shown) connected to system bus 500. Where the mass storage device 508 and its associated computer-readable media provide non-volatile storage for the server package. That is, mass storage device 508 may include a computer-readable medium (not shown), such as a hard disk or CD-ROM drive.

The electronic device may also operate via a network, such as the internet, connected to a remote computer on the network, in accordance with various embodiments of the present invention. I.e., the electronic device may be connected to the network 511 via a communication interface 503 coupled to the system bus 500, or alternatively, the communication interface 503 may be used to connect to other types of networks or remote computer systems (not shown).

The embodiment of the invention also provides a computer storage medium, wherein the computer readable storage medium stores a computer program, and the computer program is used for making a computer execute the technical scheme of the multimedia content pushing method of the embodiment.

Embodiments of the present invention also provide a computer program product comprising: computer program code which, when run on a computer, causes the computer to execute the computer program to implement the technical solution of the multimedia content pushing method in the above embodiment.

Those skilled in the art will appreciate that: all or part of the steps of implementing the above method embodiments may be implemented by hardware associated with program instructions pertaining to a computer program, which may be stored in a computer-readable storage medium, which when executed performs steps comprising the above method embodiments; the readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The program product of embodiments of the present invention may employ a portable compact disc read only memory (CD-ROM) and include program code and may run on a computing device. However, the program product of the present invention is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with a command execution system, apparatus, or device.

The readable signal medium may include a data signal propagated in baseband or as part of a carrier wave with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with a command execution system, apparatus, or device.

Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's equipment, as a stand-alone software package, partly on the user's computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., connected via the Internet using an Internet service provider).

While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following claims be interpreted as including the preferred embodiments and all such alterations and modifications as fall within the scope of the invention.

It will be apparent to those skilled in the art that various modifications and variations can be made to the present invention without departing from the spirit or scope of the invention. Thus, it is intended that the present invention also include such modifications and alterations insofar as they come within the scope of the appended claims or the equivalents thereof.

Claims

1. The multimedia content pushing method is characterized by being applied to a content management platform, wherein the content management platform is connected with terminal equipment with different specifications, and each terminal equipment receives the multimedia content pushed by the content management platform through a client side arranged by the terminal equipment, and the method comprises the following steps:

2. The method of claim 1, wherein obtaining target configuration information based on the first information, the second information, and a preset configuration rule comprises:

3. The method of claim 1, wherein obtaining target configuration information based on the first information, the second information, and a preset configuration rule comprises:

4. A method according to any one of claims 1-3, wherein the method further comprises:

5. A method according to any one of claims 1-3, wherein the method further comprises:

6. The utility model provides a multimedia content pusher, is characterized in that is applied to the content management platform, the content management platform is connected with the terminal equipment that each specification is different, and each terminal equipment is through the customer premises station that self set up receives the multimedia content that the content management platform pushed, the device includes:

7. The apparatus according to claim 6, wherein the obtaining unit is specifically configured to:

8. An electronic device comprising at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to implement the method of any of claims 1-5.

9. A computer storage medium, characterized in that the computer storage medium stores a computer program for enabling a computer to perform the method according to any one of claims 1-5.

10. A computer program product, the computer program product comprising: computer program code which, when run on a computer, causes the computer to perform the method of any of the preceding claims 1-5.