CN117171444A - Questionnaire information pushing method, device, computer equipment and storage medium - Google Patents
Questionnaire information pushing method, device, computer equipment and storage medium Download PDFInfo
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Abstract
The disclosure relates to the technical field of big data, and particularly discloses a questionnaire information pushing method, a questionnaire information pushing device, a questionnaire information pushing computer device, a questionnaire information pushing storage medium and a questionnaire information pushing program product. The method comprises the following steps: responding to a questionnaire information pushing request sent by a client, and acquiring request information carried by the questionnaire information pushing request; determining whether a questionnaire mark aiming at a user account in a business scene is stored in a cloud database according to the business scene information and the user account information; under the condition that the questionnaire identification aiming at the user account in the business scene is stored in the cloud database, acquiring user history questionnaire interaction data in the user account information, and determining whether to push questionnaire information corresponding to the questionnaire identification to the user account; and sending a questionnaire pushing instruction to the client under the condition that the questionnaire information corresponding to the questionnaire identification is pushed to the user account. The method has the beneficial effect of accurately pushing the questionnaire information.
Description
Technical Field
The present application relates to the field of big data technologies, and in particular, to a questionnaire information pushing method, a questionnaire information pushing apparatus, a computer device, a storage medium, and a computer program product.
Background
With the development of the rapid development technology of the internet, questionnaires are gradually transferred from off-line dispatch to on-line delivery. At present, when on-line questionnaires are put, questionnaires are often issued to users in a manner of sending short messages, weChat messages, mails and the like or in a manner of issuing questionnaire advertisements in websites or APP.
However, according to the on-line questionnaire information pushing method, the labor cost caused by an off-line dispatching mode is saved, but a large amount of questionnaires are wasted due to the wide throwing range and the large number of throwing crowd, and the recycled questionnaires are low in filling quality, so that less effective feedback information can be obtained from the recycled questionnaires, meanwhile, the authenticity and accuracy of the questionnaire filling cannot be ensured, and the user who does not want to be visited is disturbed.
Therefore, the conventional technology has a problem that the questionnaire information push cannot be accurately performed.
Disclosure of Invention
In view of the foregoing, it is desirable to provide a questionnaire information push method, apparatus, computer device, computer-readable storage medium, and computer program product that can accurately perform questionnaire push-down.
A questionnaire information pushing method comprises the following steps:
responding to a questionnaire information pushing request sent by a client, and acquiring request information carried by the questionnaire information pushing request; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information push request event in a client; the user account information characterizes information corresponding to a user account triggering a questionnaire information push request event in a service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in a business scene;
determining whether a questionnaire mark aiming at a user account in a business scene is stored in a cloud database according to the business scene information and the user account information;
under the condition that the questionnaire identification aiming at the user account in the business scene is stored in the cloud database, acquiring user history questionnaire interaction data in the user account information, and determining whether to push questionnaire information corresponding to the questionnaire identification to the user account;
under the condition that the questionnaire information corresponding to the questionnaire identification is pushed to the user account is determined, a questionnaire pushing instruction is sent to the client; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identification to the user account.
In one embodiment, acquiring user history questionnaire interaction data in user account information, and determining whether to push questionnaire information corresponding to a questionnaire identifier to a user account includes:
acquiring user history questionnaire interaction data in user account information, and determining activity information and answer quality score information of a user account according to the user history questionnaire interaction data;
and determining to push questionnaire information corresponding to the questionnaire mark to the user account under the condition that the value represented by the liveness information is in a preset first value interval range and the value represented by the answer quality score information is in a preset second value interval range.
In one embodiment, determining whether a questionnaire identifier for a user account in a service scene is stored in a cloud database according to the service scene information and the user account information includes:
determining whether a questionnaire mark aiming at a service scene is stored in a cloud database according to the service scene information;
under the condition that the questionnaire identification aiming at the service scene is stored in the cloud database, the user account information is sent to the user account information database, and a matching result returned by the user account information database is obtained;
And determining whether a questionnaire identifier aiming at the user account in the business scene is stored in the cloud database according to the matching result.
In one embodiment, when a questionnaire identifier for a service scenario is stored in a cloud database, sending user account information to a user account information database to obtain a matching result returned by the user account information database, where the matching result includes:
under the condition that a questionnaire mark aiming at a service scene is stored in a cloud database, determining a user account portrait tag of a user account according to user account information;
and sending the user account information and the user account portrait tag to a user account information database to obtain a matching result returned by the user account information database.
In one embodiment, according to a matching result, determining whether a questionnaire identifier for a user account in a business scenario is stored in a cloud database includes:
determining whether the user account belongs to a questionnaire investigation object corresponding to the questionnaire mark according to the matching result;
and under the condition that the user account belongs to the investigation object corresponding to the questionnaire identifier, determining that the questionnaire identifier aiming at the user account in the service scene is stored in the cloud database.
In one embodiment, the method further comprises:
under the condition that a user fills out and submits the questionnaire information pushed by the client, acquiring a questionnaire filling result filled out by the user;
and storing the questionnaire filling result into a cloud database, and updating user history questionnaire interaction data corresponding to the user account of the user according to the questionnaire filling result.
A questionnaire information push device, comprising:
the response module is used for responding to the questionnaire information pushing request sent by the client and obtaining the request information carried by the questionnaire information pushing request; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information push request event in a client; the user account information characterizes information corresponding to a user account triggering a questionnaire information push request event in a service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in a business scene;
the determining module is used for determining whether a questionnaire mark aiming at a user account in a service scene is stored in the cloud database according to the service scene information and the user account information;
The acquisition module is used for acquiring user history questionnaire interaction data in the user account information and determining whether to push questionnaire information corresponding to the questionnaire identification to the user account under the condition that the questionnaire identification aiming at the user account under the service scene is stored in the cloud database;
the sending module is used for sending a questionnaire pushing instruction to the client under the condition that the questionnaire information corresponding to the questionnaire identifier is pushed to the user account; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identification to the user account.
In one embodiment, the acquiring module is specifically configured to: acquiring user history questionnaire interaction data in user account information, and determining activity information and answer quality score information of a user account according to the user history questionnaire interaction data; and determining to push questionnaire information corresponding to the questionnaire mark to the user account under the condition that the value represented by the liveness information is in a preset first value interval range and the value represented by the answer quality score information is in a preset second value interval range.
In one embodiment, the determining module is specifically configured to: determining whether a questionnaire mark aiming at a service scene is stored in a cloud database according to the service scene information; under the condition that the questionnaire identification aiming at the service scene is stored in the cloud database, the user account information is sent to the user account information database, and a matching result returned by the user account information database is obtained; and determining whether a questionnaire identifier aiming at the user account in the business scene is stored in the cloud database according to the matching result.
In one embodiment, the determining module is specifically configured to: under the condition that a questionnaire mark aiming at a service scene is stored in a cloud database, determining a user account portrait tag of a user account according to user account information; and sending the user account information and the user account portrait tag to a user account information database to obtain a matching result returned by the user account information database.
In one embodiment, the determining module is specifically configured to: determining whether the user account belongs to a questionnaire investigation object corresponding to the questionnaire mark according to the matching result; and under the condition that the user account belongs to the investigation object corresponding to the questionnaire identifier, determining that the questionnaire identifier aiming at the user account in the service scene is stored in the cloud database.
In one embodiment, the apparatus further comprises: the updating module is used for acquiring a questionnaire filling result filled by the user under the condition that the user fills and submits the questionnaire information pushed by the client; and storing the questionnaire filling result into a cloud database, and updating user history questionnaire interaction data corresponding to the user account of the user according to the questionnaire filling result.
A computer device comprising a memory storing a computer program and a processor implementing the steps of the method described above when the processor executes the computer program.
A computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the method described above.
A computer program product comprising a computer program which, when executed by a processor, performs the steps of the method described above.
The questionnaire information pushing method, the questionnaire information pushing device, the computer equipment, the storage medium and the computer program product acquire request information carried by the questionnaire information pushing request by responding to the questionnaire information pushing request sent by the client; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information push request event in a client; the user account information characterizes information corresponding to a user account triggering a questionnaire information push request event in a service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in a business scene; determining whether a questionnaire mark aiming at a user account in a business scene is stored in a cloud database according to the business scene information and the user account information; under the condition that the questionnaire identification aiming at the user account in the business scene is stored in the cloud database, acquiring user history questionnaire interaction data in the user account information, and determining whether to push questionnaire information corresponding to the questionnaire identification to the user account; under the condition that the questionnaire information corresponding to the questionnaire identification is pushed to the user account is determined, a questionnaire pushing instruction is sent to the client; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identifier to the user account; in this way, by combining the service scene and the user account information, whether the questionnaire mark aiming at the user account exists or not is determined, so that the questionnaire investigation object can be guaranteed to be closely related to the questionnaire investigation content to the greatest extent, and whether the questionnaire information corresponding to the questionnaire mark is pushed to the user account or not can be determined through the user history questionnaire interaction data, and the beneficial effects of rapidly and efficiently distributing the questionnaire to the appointed crowd and improving the effectiveness and the accuracy of the questionnaire investigation are achieved.
Drawings
FIG. 1 is an application environment diagram of a questionnaire information pushing method in one embodiment;
fig. 2 is a flow chart of a questionnaire information pushing method in an embodiment;
FIG. 3 is a flowchart of a method for pushing questionnaire information in one embodiment;
fig. 4 is a flowchart of a questionnaire information pushing method in another embodiment;
FIG. 5 is a block diagram of a questionnaire information pushing device according to one embodiment;
fig. 6 is an internal structural diagram of a computer device in one embodiment.
Detailed Description
The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure.
The questionnaire information pushing method provided by the embodiment of the application can be applied to an application environment shown in fig. 1. Wherein the client 102 communicates with the server 104 via a network. The data storage system may store data that the server 104 needs to process. The data storage system may be integrated on the server 104 or may be located on a cloud or other network server. The server 104 responds to a questionnaire information pushing request sent by the client 102 and acquires request information carried by the questionnaire information pushing request; the request information comprises service scene information and user account information; the service scenario information characterizes information corresponding to a service scenario in which a questionnaire information push request event is triggered in the client 102; the user account information characterizes information corresponding to a user account triggering a questionnaire information push request event in a service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in a business scene; the server 104 determines whether a questionnaire identifier for a user account in a service scene is stored in a cloud database according to the service scene information and the user account information; the server 104f obtains user history questionnaire interaction data in the user account information under the condition that the questionnaire identification aiming at the user account in the service scene is stored in the cloud database, and determines whether to push questionnaire information corresponding to the questionnaire identification to the user account; the server 104 sends a questionnaire pushing instruction to the client 102 under the condition that the questionnaire information corresponding to the questionnaire identifier is pushed to the user account; the questionnaire pushing instruction is used for indicating the client 102 to push questionnaire information corresponding to the questionnaire identifier to the user account. The client 102 may be, but is not limited to, various personal computers, notebook computers, smart phones, tablet computers, etc. The server 104 may be implemented as a stand-alone server or as a server cluster of multiple servers.
In one embodiment, as shown in fig. 2, a questionnaire information pushing method is provided, and the method is applied to the server 104 in fig. 1 for illustration, and includes the following steps:
step S202, acquiring request information carried by a questionnaire information pushing request in response to the questionnaire information pushing request sent by a client; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information push request event in a client; the user account information characterizes information corresponding to a user account triggering a questionnaire information push request event in a service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in a business scene.
The questionnaire information push request may be a request initiated by the client for obtaining questionnaire information from the server. In practical application, a user performs a transaction in an application, for example, a payment is completed, after the user performs the transaction, a client sends a questionnaire information pushing request to a server in a certain time, so as to acquire corresponding questionnaire information from the server, and after acquiring the questionnaire information sent by the server, the client pushes the questionnaire information to the user.
The request information may be request content of a questionnaire information push request, and the request content may include data such as a transaction scene of a user or user account information.
Wherein the traffic scenario information may be a traffic scenario type.
The service scene can be a transaction scene of the user, and can be a single service scene or a combined service scene. A single business scenario refers to a single business scenario, for example, a user has completed a transfer on an APP, or a user has paid successfully on an APP, or a user has purchased a fund on an APP; the combined service scenario refers to a combined scenario of a plurality of service scenarios, for example, a user completes a transfer on an APP first and purchases a financial product again. The service scene is mostly key contact points of service institutions under key service products or key service functions.
The user account information can be information such as ID of a user account, user portrait, business scene of user transaction, user history answer condition information and the like. By using
The user account may be an account corresponding to any user who performs business transaction in the client.
The questionnaire information push request event may be an event triggering "the client sends a questionnaire information push request to the server".
In a specific implementation, a server responds to a questionnaire information pushing request sent by a client to acquire request information carried by the questionnaire information pushing request so as to determine a service scene and a user account for triggering a questionnaire information pushing request event.
For example, the server responds to a questionnaire information pushing request sent by the client, and obtains the request information carried by the questionnaire information pushing request, so as to determine a service scene for triggering a questionnaire information pushing request event, for example, successful user transfer or successful user payment, and determine a user account for triggering the questionnaire information pushing request event.
Step S204, determining whether a questionnaire mark aiming at a user account in a business scene is stored in a cloud database according to the business scene information and the user account information.
The cloud database may be a cloud database storing multiple types of questionnaires and storing investigation object information corresponding to the multiple types of questionnaires.
The questionnaire identifier may be an identifier corresponding to a questionnaire type corresponding to a questionnaire or an identifier corresponding to a user portrait tag of an investigation object corresponding to the questionnaire.
In the specific implementation, the server determines whether a questionnaire identifier corresponding to the service scene is stored in the cloud database in advance according to the service scene and the user account.
Step S206, under the condition that the questionnaire identification aiming at the user account in the business scene is stored in the cloud database, the user history questionnaire interaction data in the user account information is obtained, and whether the questionnaire information corresponding to the questionnaire identification is pushed to the user account is determined.
The user history questionnaire interaction data can be data such as the history questionnaire filling quality of a user account, the history questionnaire answering quantity of the user account, the activity of the user account and the like.
Wherein the questionnaire information may be the content of the questionnaire.
In the specific implementation, the server acquires user history questionnaire interaction data in the user account information under the condition that the questionnaire identification aiming at the user account in the service scene is stored in the cloud database, so as to determine whether to push the questionnaire information corresponding to the questionnaire identification to the user account.
Step S208, a questionnaire pushing instruction is sent to the client under the condition that the questionnaire information corresponding to the questionnaire identification is pushed to the user account; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identification to the user account.
The questionnaire pushing instruction may be an instruction indicating that the questionnaire is pushed.
In the specific implementation, the server sends a questionnaire pushing instruction to the client under the condition that the questionnaire information corresponding to the questionnaire identifier is pushed to the user account, and the client pushes the questionnaire information corresponding to the questionnaire identifier to the user account under the condition that the questionnaire pushing instruction is received, so that a user of the client fills out the questionnaire.
In practical application, service personnel perform service configuration parameters in the background of the server in advance, specifically, define a questionnaire task in the background of the server, and configure questionnaires in the questionnaire task, trigger service scenes, place pictures of people and users in the questionnaires, and provide user history questionnaire interaction data. Multiple questionnaires can be configured in the questionnaire task, and in order to ensure the effectiveness of the recovery questionnaire, the questionnaire content needs to be matched with business scenes and user images.
According to the questionnaire information pushing method, questionnaires can be sent to users based on the combined service scene, and the questionnaires can be sent at key contacts according to the user track by identifying the user track (for example, the user firstly inquires account balance, then transfers accounts and finally purchases a financial product), so that user feedback information can be accurately collected, the user behavior can be ensured to cover the service scene or the key contacts related to the questionnaires, the validity of filling content of the questionnaires is ensured, and meanwhile, the study on the user crossing the journey is facilitated.
In the questionnaire information pushing method, the request information carried by the questionnaire information pushing request is obtained by responding to the questionnaire information pushing request sent by the client; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information push request event in a client; the user account information characterizes information corresponding to a user account triggering a questionnaire information push request event in a service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in a business scene; determining whether a questionnaire mark aiming at a user account in a business scene is stored in a cloud database according to the business scene information and the user account information; under the condition that the questionnaire identification aiming at the user account in the business scene is stored in the cloud database, acquiring user history questionnaire interaction data in the user account information, and determining whether to push questionnaire information corresponding to the questionnaire identification to the user account; under the condition that the questionnaire information corresponding to the questionnaire identification is pushed to the user account is determined, a questionnaire pushing instruction is sent to the client; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identifier to the user account; in this way, by combining the service scene and the user account information, whether the questionnaire mark aiming at the user account exists or not is determined, so that the close correlation between the questionnaire investigation object and the questionnaire investigation content can be guaranteed to the greatest extent, the filling quality and the recovery rate of the questionnaire are improved, and whether the questionnaire information corresponding to the questionnaire mark is pushed to the user account or not can be determined through the user history questionnaire interactive data, thereby achieving the beneficial effects of rapidly and efficiently distributing the questionnaire to appointed crowd and improving the effectiveness and the accuracy of the questionnaire investigation.
In another embodiment, acquiring user history questionnaire interaction data in user account information, and determining whether to push questionnaire information corresponding to a questionnaire identifier to a user account includes: acquiring user history questionnaire interaction data in user account information, and determining activity information and answer quality score information of a user account according to the user history questionnaire interaction data; and determining to push questionnaire information corresponding to the questionnaire mark to the user account under the condition that the value represented by the liveness information is in a preset first value interval range and the value represented by the answer quality score information is in a preset second value interval range.
The liveness information may refer to the liveness of question answering of a questionnaire of a user account. The calculation formula of the liveness may be: liveness = the number of questionnaires that the user account replied to for the questionnaires three months last/the number of questionnaires sent to the user account three months last. In practical application, the range of the activity is [0,1].
The answer quality score information may be a comprehensive score calculated according to a historical average answer time length of the user account and an answer word number of the historical subjective questions of the user account. In practical application, the historical average answer time length of the user account and the historical subjective question answer word number of the user account are uniformly converted into a ten-system or five-system, then the two indexes are subjected to weight assignment, and the comprehensive score is obtained after weighting. In practical application, the value range of the comprehensive score is [0,10].
The preset first numerical value interval may be a target numerical value interval set for the activity level of the user account.
The preset second numerical value interval may be a target numerical value interval set for answer quality scores of the user accounts.
In the specific implementation, the server acquires user history questionnaire interaction data in the user account information, determines the activity degree and answer quality score of the user account according to the user history questionnaire interaction data, determines to push questionnaire information corresponding to the questionnaire mark to the user account when the activity degree value is within a preset first value interval range and the answer quality score value is within a preset second value interval range, otherwise, determines not to push the questionnaire information corresponding to the questionnaire mark to the user account when the activity degree value is not within the preset first value interval range or the answer quality score value is not within the preset second value interval range, and terminates the questionnaire information push request.
According to the technical scheme, the activity information and answer quality score information of the user account are determined by acquiring user history questionnaire interaction data in the user account information and according to the user history questionnaire interaction data; determining to push questionnaire information corresponding to the questionnaire mark to the user account under the condition that the value represented by the liveness information is in a preset first value interval range and the value represented by the answer quality score information is in a preset second value interval range; therefore, whether the questionnaire is pushed to the user account can be further determined according to the activity information and the answer quality score information of the user account determined by the user history questionnaire interaction data, and further screening of the user account is achieved, so that the beneficial effects of guaranteeing the recovery rate and recovery quality of the questionnaire and reducing the interference to users who rarely fill the questionnaire are achieved.
In another embodiment, determining whether a questionnaire identifier for a user account in a service scene is stored in a cloud database according to the service scene information and the user account information includes: determining whether a questionnaire mark aiming at a service scene is stored in a cloud database according to the service scene information; under the condition that the questionnaire identification aiming at the service scene is stored in the cloud database, the user account information is sent to the user account information database, and a matching result returned by the user account information database is obtained; and determining whether a questionnaire identifier aiming at the user account in the business scene is stored in the cloud database according to the matching result.
The user account information database may be a database storing user account information of each user account.
The matching result may be that the matching is successful or failed, if the user portrait of the user account meets the user portrait of the questionnaire object, the matching is successful, and if the user portrait tag of the user account does not meet the user portrait of the questionnaire object, the matching is failed.
In the specific implementation, the server determines whether a questionnaire identifier corresponding to a service scene is stored in a cloud database according to the service scene, and sends user account information to a user account information database under the condition that the questionnaire identifier corresponding to the service scene is stored in the cloud database, so that the user account information is matched with other user account information in the user account information database to obtain a matching result returned by the user account information database, and the server determines whether the questionnaire identifier corresponding to the user account in the service scene is stored in the cloud database according to the matching result, so as to determine whether the questionnaire applicable to the user account in the service scene is stored in the cloud database.
According to the technical scheme of the embodiment, whether a questionnaire mark aiming at a service scene is stored in a cloud database is determined according to service scene information; under the condition that the questionnaire identification aiming at the service scene is stored in the cloud database, the user account information is sent to the user account information database, and a matching result returned by the user account information database is obtained; determining whether a questionnaire identifier aiming at a user account in a business scene is stored in a cloud database according to the matching result; therefore, whether the corresponding questionnaire in the cloud database can be sent to the user account can be accurately determined, and the beneficial effect of improving the questionnaire issuing efficiency is achieved.
In another embodiment, when a questionnaire identifier for a service scenario is stored in the cloud database, sending the user account information to the user account information database to obtain a matching result returned by the user account information database, where the matching result includes: under the condition that a questionnaire mark aiming at a service scene is stored in a cloud database, determining a user account portrait tag of a user account according to user account information; and sending the user account information and the user account portrait tag to a user account information database to obtain a matching result returned by the user account information database.
The portrait labels of the user account can be portrait labels such as 'financial white', 'financial high hand'. User portraits refer to the natural attributes of a user population, behavior preferences, and the like, and common behavior scores can be user usage channel preferences (taking the usage frequency of channels such as APP, applet or H5 used by the user as a metric) and product preferences (taking the usage frequency of business products such as funds, loans, credit cards, and the like used by the user as a metric). In practical application, user labels in the user account information database can be abutted to each user portrait.
In the specific implementation, under the condition that a questionnaire mark aiming at a service scene is stored in a cloud database, the server determines a user account portrait tag of a user account according to user account information, and sends the user account information and the user account portrait tag to a user account information database for matching, so that a matching result returned by the user account information database is obtained.
According to the technical scheme, under the condition that the questionnaire mark aiming at the service scene is stored in the cloud database, a user account portrait tag of a user account is determined according to user account information; the user account information and the user account portrait tag are sent to a user account information database, and a matching result returned by the user account information database is obtained; therefore, under the condition that the questionnaire corresponding to the service scene is stored in the cloud database, whether the questionnaire matched with the portrait of the user account exists in the questionnaire corresponding to the service scene can be further determined, and the beneficial effect of improving the matching accuracy of the questionnaire and the user account is achieved.
In another embodiment, according to the matching result, determining whether a questionnaire identifier for the user account in the business scenario is stored in the cloud database includes: determining whether the user account belongs to a questionnaire investigation object corresponding to the questionnaire mark according to the matching result; and under the condition that the user account belongs to the investigation object corresponding to the questionnaire identifier, determining that the questionnaire identifier aiming at the user account in the service scene is stored in the cloud database.
The questionnaire investigation object may refer to a target user group to which the questionnaire is put.
In the specific implementation, the server determines whether the user account belongs to a questionnaire investigation object corresponding to the questionnaire identifier according to the matching result, and determines that the questionnaire identifier for the user account in the service scene is stored in the cloud database under the condition that the user account belongs to the investigation object corresponding to the questionnaire identifier, so that the user account is determined to be the investigation object of the questionnaire corresponding to the questionnaire identifier.
According to the technical scheme of the embodiment, whether the user account belongs to a questionnaire investigation object corresponding to the questionnaire mark is determined according to the matching result; under the condition that the user account belongs to an investigation object corresponding to the questionnaire mark, determining that the questionnaire mark aiming at the user account under the service scene is stored in the cloud database; therefore, whether the questionnaire aiming at the user account in the service scene is stored in the cloud database can be accurately determined, and the beneficial effect of improving the accuracy of questionnaire pushing is achieved.
In another embodiment, the method further comprises: under the condition that a user fills out and submits the questionnaire information pushed by the client, acquiring a questionnaire filling result filled out by the user; and storing the questionnaire filling result into a cloud database, and updating user history questionnaire interaction data corresponding to the user account of the user according to the questionnaire filling result.
The questionnaire filling result can be questionnaire filling information obtained after the user fills in the questionnaire.
In the specific implementation, under the condition that a user fills in and submits the questionnaire information pushed by the client, the server acquires the questionnaire filling result filled in by the user, stores the questionnaire filling result into the cloud database, and updates the user history questionnaire interaction data of the user account according to the questionnaire filling result.
According to the technical scheme, under the condition that a user fills and submits the questionnaire information pushed by the client, a questionnaire filling result filled by the user is obtained; storing the questionnaire filling result into a cloud database, and updating user history questionnaire interaction data corresponding to a user account of a user according to the questionnaire filling result; therefore, the questionnaire with higher filling quality can be quickly collected, and the questionnaire data can be quickly stored and updated, so that the beneficial effect of quickly acquiring the questionnaire information is achieved.
For ease of understanding by those skilled in the art, fig. 3 exemplarily provides a flowchart of a questionnaire information pushing method. The method specifically comprises the following steps:
step 1: and carrying out questionnaire task parameter configuration in advance in the background. I.e. business personnel define questionnaire tasks in the background in advance.
Step 2: after the user performs the transaction at the client, the client sends a questionnaire information pushing request to the cloud database. The questionnaire information pushing request comprises service scene information and user account information.
Step 3: after receiving a questionnaire information pushing request sent by a client, the cloud database:
1) Judging whether a questionnaire corresponding to the service scene is preset in the cloud database, if yes, entering the next stage of judgment, and if not, ending the transaction and terminating a questionnaire information pushing request;
2) And judging whether the user account information sent by the client accords with the user portrait of the questionnaire investigation object, for example, if the user portrait of the questionnaire investigation object is configured as ' financial white or ' financial high hand ', the user account information and the user account portrait label are sent to a user account information database, and the user account information database returns a matching result. If the user account information accords with the user image of the questionnaire investigation object, the next stage of judgment is carried out, if the user account information does not accord with the user image, the transaction is ended, and the questionnaire information pushing request is terminated;
3) And judging whether the user history questionnaire interaction data sent by the client is in a preset range or not, for example, inquiring the activity degree and the answer quality score of the user account according to the user history questionnaire interaction data, pushing the questionnaire to the user account if the activity degree and the answer quality score are in the preset range, and ending the transaction if the activity degree and the answer quality score are not in the preset range, and ending the questionnaire information pushing request.
Step 4: and the cloud database determines whether a questionnaire corresponding to the service scene is stored according to the service scene.
Step 5: and the cloud database further judges whether the user account portrait meets the user portrait of the investigation object of the questionnaire under the condition that the questionnaire corresponding to the service scene is stored.
Step 6: under the condition that the user account portrait is determined to be in accordance with the user portrait of the investigation object of the questionnaire, the questionnaire is pushed to the user according to the historical answer conditions (such as the activity information of the user account and the answer quality score information) of the user.
Step 7: after the user fills out the questionnaire, the cloud database counts the questionnaire results filled out by the user.
By adopting the method, the questionnaire can be issued based on the user behaviors, the user behaviors are disassembled from three dimensions of a business scene, user images and user history questionnaire interaction data (answering liveness and answering quality), the investigation objects are guaranteed to be closely related to investigation contents to the greatest extent, and further the questionnaire filling quality and the questionnaire recovery rate are improved. And moreover, user history questionnaire interaction data is added on the basis of user account portrait, users are further screened from two dimensions of answer liveness and answer quality, the questionnaire filling quality and the questionnaire recovery rate are effectively ensured, and meanwhile, the interference to users who rarely fill questionnaires is reduced.
In another embodiment, as shown in fig. 4, a questionnaire information pushing method is provided, and the method is applied to the server 104 in fig. 1 for illustration, and includes the following steps:
step S402, acquiring request information carried by a questionnaire information pushing request in response to the questionnaire information pushing request sent by a client; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information push request event in a client; the user account information characterizes information corresponding to a user account triggering a questionnaire information push request event in a service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in a business scene.
Step S404, determining whether a questionnaire mark aiming at a user account in a business scene is stored in a cloud database according to the business scene information and the user account information.
Step S406, under the condition that the questionnaire identification aiming at the user account in the business scene is stored in the cloud database, acquiring user history questionnaire interaction data in the user account information, and determining activity information and answer quality score information of the user account according to the user history questionnaire interaction data.
Step S408, determining to push questionnaire information corresponding to the questionnaire mark to the user account under the condition that the value represented by the liveness information is in a preset first value interval range and the value represented by the answer quality score information is in a preset second value interval range.
Step S410, a questionnaire pushing instruction is sent to a client under the condition that the questionnaire information corresponding to the questionnaire identification is pushed to a user account; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identification to the user account.
It should be noted that, the specific limitation of the above steps may be referred to the specific limitation of a questionnaire information pushing method.
It should be understood that, although the steps in the flowcharts related to the embodiments described above are sequentially shown as indicated by arrows, these steps are not necessarily sequentially performed in the order indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in the flowcharts described in the above embodiments may include a plurality of steps or a plurality of stages, which are not necessarily performed at the same time, but may be performed at different times, and the order of the steps or stages is not necessarily performed sequentially, but may be performed alternately or alternately with at least some of the other steps or stages.
Based on the same inventive concept, the embodiment of the application also provides a questionnaire information pushing device for realizing the questionnaire information pushing method. The implementation of the solution provided by the device is similar to the implementation described in the above method, so the specific limitation in the embodiments of the questionnaire information pushing device or devices provided below may refer to the limitation of the questionnaire information pushing method hereinabove, and will not be repeated herein.
In one embodiment, as shown in fig. 5, there is provided a questionnaire information pushing device, including:
the response module 502 is configured to obtain, in response to a questionnaire information push request sent by the client, request information carried by the questionnaire information push request; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information push request event in a client; the user account information characterizes information corresponding to a user account triggering a questionnaire information push request event in a service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in a business scene;
The determining module 504 is configured to determine, according to the service scenario information and the user account information, whether a questionnaire identifier for the user account in the service scenario is stored in the cloud database;
the obtaining module 506 is configured to obtain user history questionnaire interaction data in the user account information and determine whether to push questionnaire information corresponding to the questionnaire identifier to the user account when determining that the questionnaire identifier for the user account in the service scene is stored in the cloud database;
the sending module 508 is configured to send a questionnaire pushing instruction to the client if it is determined that questionnaire information corresponding to the questionnaire identifier is pushed to the user account; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identification to the user account.
In one embodiment, the obtaining module 506 is specifically configured to: acquiring user history questionnaire interaction data in user account information, and determining activity information and answer quality score information of a user account according to the user history questionnaire interaction data; and determining to push questionnaire information corresponding to the questionnaire mark to the user account under the condition that the value represented by the liveness information is in a preset first value interval range and the value represented by the answer quality score information is in a preset second value interval range.
In one embodiment, the determining module 504 is specifically configured to: determining whether a questionnaire mark aiming at a service scene is stored in a cloud database according to the service scene information; under the condition that the questionnaire identification aiming at the service scene is stored in the cloud database, the user account information is sent to the user account information database, and a matching result returned by the user account information database is obtained; and determining whether a questionnaire identifier aiming at the user account in the business scene is stored in the cloud database according to the matching result.
In one embodiment, the determining module 504 is specifically configured to: under the condition that a questionnaire mark aiming at a service scene is stored in a cloud database, determining a user account portrait tag of a user account according to user account information; and sending the user account information and the user account portrait tag to a user account information database to obtain a matching result returned by the user account information database.
In one embodiment, the determining module 504 is specifically configured to: determining whether the user account belongs to a questionnaire investigation object corresponding to the questionnaire mark according to the matching result; and under the condition that the user account belongs to the investigation object corresponding to the questionnaire identifier, determining that the questionnaire identifier aiming at the user account in the service scene is stored in the cloud database.
In one embodiment, the apparatus further comprises: the updating module is used for acquiring a questionnaire filling result filled by the user under the condition that the user fills and submits the questionnaire information pushed by the client; and storing the questionnaire filling result into a cloud database, and updating user history questionnaire interaction data corresponding to the user account of the user according to the questionnaire filling result.
The above-mentioned individual modules in the questionnaire information pushing device may be implemented in whole or in part by software, hardware, and a combination thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.
In one embodiment, a computer device is provided, which may be a server, the internal structure of which may be as shown in fig. 6. The computer device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer device is used for storing questionnaire information push data. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program, when executed by a processor, implements a questionnaire information push method.
It will be appreciated by those skilled in the art that the structure shown in FIG. 6 is merely a block diagram of some of the structures associated with the present inventive arrangements and is not limiting of the computer device to which the present inventive arrangements may be applied, and that a particular computer device may include more or fewer components than shown, or may combine some of the components, or have a different arrangement of components.
In one embodiment, a computer device is provided, including a memory and a processor, where the memory stores a computer program, and the computer program when executed by the processor causes the processor to perform the steps of a questionnaire information pushing method as described above. The step of a questionnaire information pushing method herein may be a step in a questionnaire information pushing method of each of the above embodiments.
In one embodiment, a computer readable storage medium is provided, storing a computer program, which when executed by a processor, causes the processor to perform the steps of a questionnaire information pushing method as described above. The step of a questionnaire information pushing method herein may be a step in a questionnaire information pushing method of each of the above embodiments.
In one embodiment, a computer program product is provided, comprising a computer program which, when executed by a processor, causes the processor to perform the steps of a questionnaire information push method as described above. The step of a questionnaire information pushing method herein may be a step in a questionnaire information pushing method of each of the above embodiments.
The user information (including but not limited to user equipment information, user personal information, etc.) and the data (including but not limited to data for analysis, stored data, presented data, etc.) related to the present application are information and data authorized by the user or sufficiently authorized by each party.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, database, or other medium used in embodiments provided herein may include at least one of non-volatile and volatile memory. The nonvolatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical Memory, high density embedded nonvolatile Memory, resistive random access Memory (ReRAM), magnetic random access Memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric Memory (Ferroelectric Random Access Memory, FRAM), phase change Memory (Phase Change Memory, PCM), graphene Memory, and the like. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, and the like. By way of illustration, and not limitation, RAM can be in the form of a variety of forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), and the like. The databases referred to in the embodiments provided herein may include at least one of a relational database and a non-relational database. The non-relational database may include, but is not limited to, a blockchain-based distributed database, and the like. The processor referred to in the embodiments provided in the present application may be a general-purpose processor, a central processing unit, a graphics processor, a digital signal processor, a programmable logic unit, a data processing logic unit based on quantum computing, or the like, but is not limited thereto.
The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.
The foregoing examples illustrate only a few embodiments of the application and are described in detail herein without thereby limiting the scope of the application. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the application, which are all within the scope of the application. Accordingly, the scope of the application should be assessed as that of the appended claims.
Claims (15)
1. A questionnaire information pushing method, comprising:
responding to a questionnaire information pushing request sent by a client, and acquiring request information carried by the questionnaire information pushing request; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information pushing request event in the client; the user account information characterizes information corresponding to a user account triggering the questionnaire information push request event in the service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in the business scene;
Determining whether a questionnaire identifier aiming at the user account under the service scene is stored in a cloud database according to the service scene information and the user account information;
under the condition that the cloud database is determined to store the questionnaire identification aiming at the user account under the service scene, acquiring user history questionnaire interaction data in the user account information, and determining whether to push questionnaire information corresponding to the questionnaire identification to the user account;
under the condition that the questionnaire information corresponding to the questionnaire identification is pushed to the user account, a questionnaire pushing instruction is sent to the client; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identifier to the user account.
2. The method of claim 1, wherein the obtaining the user history questionnaire interaction data in the user account information, determining whether to push the questionnaire information corresponding to the questionnaire identifier to the user account, comprises:
acquiring user history questionnaire interaction data in the user account information, and determining activity information and answer quality score information of the user account according to the user history questionnaire interaction data;
And determining to push the questionnaire information corresponding to the questionnaire mark to the user account under the condition that the value represented by the liveness information is in a preset first value interval range and the value represented by the answer quality score information is in a preset second value interval range.
3. The method according to claim 1, wherein the determining whether a questionnaire identifier for the user account in the service scenario is stored in a cloud database according to the service scenario information and the user account information includes:
determining whether a questionnaire mark aiming at the service scene is stored in the cloud database according to the service scene information;
under the condition that the cloud database stores the questionnaire mark aiming at the service scene, the user account information is sent to a user account information database, and a matching result returned by the user account information database is obtained;
and determining whether a questionnaire identifier aiming at the user account in the service scene is stored in the cloud database according to the matching result.
4. The method of claim 3, wherein the sending the user account information to a user account information database to obtain the matching result returned by the user account information database when the questionnaire identifier for the service scenario is stored in the cloud database comprises:
Under the condition that the questionnaire identification aiming at the service scene is stored in the cloud database, determining a user account portrait label of the user account according to the user account information;
and sending the user account information and the user account portrait tag to the user account information database to obtain a matching result returned by the user account information database.
5. The method of claim 3, wherein the determining whether a questionnaire identifier for the user account in the business scenario is stored in the cloud database according to the matching result comprises:
determining whether the user account belongs to a questionnaire investigation object corresponding to the questionnaire mark according to the matching result;
and under the condition that the user account belongs to the investigation object corresponding to the questionnaire identification, determining that the questionnaire identification aiming at the user account under the service scene is stored in the cloud database.
6. The method according to claim 1, wherein the method further comprises:
acquiring a questionnaire filling result filled by a user under the condition that the user fills and submits the questionnaire information pushed by the client;
And storing the questionnaire filling result into the cloud database, and updating user history questionnaire interaction data corresponding to the user account of the user according to the questionnaire filling result.
7. A questionnaire information pushing device, characterized in that the device comprises:
the response module is used for responding to a questionnaire information pushing request sent by the client and obtaining request information carried by the questionnaire information pushing request; the request information comprises service scene information and user account information; the service scene information characterizes information corresponding to a service scene of triggering a questionnaire information pushing request event in the client; the user account information characterizes information corresponding to a user account triggering the questionnaire information push request event in the service scene; the questionnaire information push request event is an event triggered after the user account completes business handling in the business scene;
the determining module is used for determining whether a questionnaire identifier aiming at the user account under the service scene is stored in a cloud database according to the service scene information and the user account information;
the acquisition module is used for acquiring user history questionnaire interaction data in the user account information and determining whether to push questionnaire information corresponding to the questionnaire identification to the user account under the condition that the questionnaire identification for the user account under the service scene is stored in the cloud database;
The sending module is used for sending a questionnaire pushing instruction to the client under the condition that the questionnaire information corresponding to the questionnaire identifier is determined to be pushed to the user account; the questionnaire pushing instruction is used for indicating the client to push questionnaire information corresponding to the questionnaire identifier to the user account.
8. The apparatus of claim 7, wherein the obtaining module is specifically configured to: acquiring user history questionnaire interaction data in the user account information, and determining activity information and answer quality score information of the user account according to the user history questionnaire interaction data; and determining to push the questionnaire information corresponding to the questionnaire mark to the user account under the condition that the value represented by the liveness information is in a preset first value interval range and the value represented by the answer quality score information is in a preset second value interval range.
9. The apparatus of claim 7, wherein the determining module is specifically configured to: determining whether a questionnaire mark aiming at the service scene is stored in the cloud database according to the service scene information; under the condition that the cloud database stores the questionnaire mark aiming at the service scene, the user account information is sent to a user account information database, and a matching result returned by the user account information database is obtained; and determining whether a questionnaire identifier aiming at the user account in the service scene is stored in the cloud database according to the matching result.
10. The apparatus according to claim 9, wherein the determining module is specifically configured to: under the condition that the questionnaire identification aiming at the service scene is stored in the cloud database, determining a user account portrait label of the user account according to the user account information; and sending the user account information and the user account portrait tag to the user account information database to obtain a matching result returned by the user account information database.
11. The apparatus according to claim 9, wherein the determining module is specifically configured to: determining whether the user account belongs to a questionnaire investigation object corresponding to the questionnaire mark according to the matching result; and under the condition that the user account belongs to the investigation object corresponding to the questionnaire identification, determining that the questionnaire identification aiming at the user account under the service scene is stored in the cloud database.
12. The apparatus of claim 7, wherein the apparatus further comprises: the updating module is used for acquiring a questionnaire filling result filled by the user under the condition that the user fills and submits the questionnaire information pushed by the client; and storing the questionnaire filling result into the cloud database, and updating user history questionnaire interaction data corresponding to the user account of the user according to the questionnaire filling result.
13. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any of claims 1 to 6 when the computer program is executed.
14. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 6.
15. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 6.
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| CN202311378568.2A CN117171444A (en) | 2023-10-23 | 2023-10-23 | Questionnaire information pushing method, device, computer equipment and storage medium |
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