CN117156466A - Customized management evaluation system for short message service module - Google Patents
Customized management evaluation system for short message service module Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W24/00—Supervisory, monitoring or testing arrangements
- H04W24/02—Arrangements for optimising operational condition
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W24/00—Supervisory, monitoring or testing arrangements
- H04W24/08—Testing, supervising or monitoring using real traffic
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
Abstract
The invention discloses a customized management evaluation system of a short message service module, which relates to the technical field of short message service management.
Description
Technical Field
The invention relates to the technical field of short message service management, in particular to a customized management evaluation system for a short message service module.
Background
Conventional sms service typically only can send standard text messages, while customized sms service modules may support sending messages with personalized content, such as including variables, links, marketing messages, etc. Enterprises or organizations may need custom text message templates to meet their brand image and business requirements while providing more detailed and comprehensive reporting and analysis functionality for subsequent performance assessment and improvement strategies.
The customized short message service template in the prior art is mainly selected and edited by a user, and the suitability of the short message content and the template is not analyzed after the template is selected, so that the suitability of the short message content and the template cannot be ensured, the scientificity and the attractiveness of the short message content collocation are reduced, and the intelligent effect of the short message template selection cannot be improved; on the other hand, in the analysis of the short message sending effect of the user, the checking state of the receiving party is mainly monitored, the reply condition of the receiving party is not deeply analyzed, and further the feedback condition after the sending of the short message of the user cannot be effectively known, meanwhile, in the monitoring of the checking state of the receiving party, the influence of the delay time of the sending of the short message is not considered, and further the reliability and the accuracy of the analysis of the short message sending effect of the user are reduced, and effective references cannot be provided for the performance evaluation and improvement strategies of subsequent users.
Disclosure of Invention
The invention aims to provide a customized management and evaluation system for a short message service module, which solves the problems in the background technology.
In order to solve the technical problems, the invention adopts the following technical scheme: the invention provides a customized management evaluation system of a short message service module, which comprises the following components:
the short message template matching module is used for uploading the short message content and the numbers of all the receivers in the appointed short message platform by a user, creating and editing a short message template in the short message service customization module of the appointed short message platform, taking the short message template as a preselected short message template corresponding to the user, and selecting preset sending time in the short message service customization module at the same time, so as to obtain the short message content corresponding to the user, the numbers of all the receivers, the preset sending time and the preselected short message template, further judging the matching degree of the short message content corresponding to the user and the preset short message template, and selecting an adaptive short message template of the short message content corresponding to the user if the short message content corresponding to the user is not matched with the preset short message template, thereby confirming the target short message template of the short message content corresponding to the user;
the short message sending module is used for importing the short message content corresponding to the user into a target short message template thereof and sending the short message content to the number of each receiver according to preset sending time;
the short message sending monitoring module is used for acquiring the receiving state and the receiving time corresponding to each receiver and acquiring the reply state corresponding to each receiver, so that each receiver with the reply state being replied is marked as each target receiver, and reply information corresponding to each target receiver is acquired;
the short message effect analysis module is used for analyzing the performance evaluation coefficient of the short message transmission corresponding to the user according to the receiving state and the receiving time corresponding to each receiver, marking as alpha, counting the number of the receivers corresponding to the user and the number of the target receivers, dividing the number of the target receivers by the number of the receivers to obtain the reply rate of the short message transmission corresponding to the user, extracting the reply round times and the reply content corresponding to each target receiver from the reply information corresponding to each target receiver, further analyzing the feedback evaluation coefficient of the short message transmission corresponding to the user, marking as psi, counting the short message transmission effect evaluation coefficient corresponding to the user, and judging the effect of the short message transmission corresponding to the user;
and the display terminal is used for displaying the effect of sending the short message corresponding to the user.
Preferably, the step of judging the matching degree of the short message content corresponding to the user and the preset short message template comprises the following specific analysis process: acquiring the subject word and the type of the short message corresponding to the user from the short message content corresponding to the user, further acquiring a reference short message template set corresponding to the subject word of the short message corresponding to the user based on the reference short message template set corresponding to each subject word stored in the database, and simultaneously extracting the reference short message template set corresponding to each type from the database, thereby acquiring the reference short message template set corresponding to the short message type of the user;
comparing a preset short message template corresponding to a user with a reference short message template set corresponding to a short message subject term, if the preset short message template corresponding to the user is the same as a certain reference short message template in the reference short message template set corresponding to the short message subject term, marking the matching degree of the short message subject term corresponding to the user and the preset short message template as a1, if the preset short message template corresponding to the user is different from each reference short message template in the reference short message template set corresponding to the short message subject term, marking the matching degree of the short message subject term corresponding to the user and the preset short message template as a2, and obtaining the matching degree of the short message subject term corresponding to the user and the preset short message template in this way as x, wherein x is a1 or a2, a1 is larger than a2, and a1 and a2 are natural numbers;
according to the analysis mode of the matching degree of the short message subject words corresponding to the user and the preset short message templates, analyzing to obtain the matching degree of the short message types corresponding to the user and the preset short message templates, and marking the matching degree as y;
according to the calculation formulaObtaining the matching degree of the short message content corresponding to the user and a preset short message template>Wherein epsilon 1 and epsilon 2 are respectively weight factors corresponding to the matching degree of the set short message subject term and the preset short message template and the matching degree of the short message type and the preset short message template;
and comparing the matching degree of the short message content corresponding to the user with a matching degree threshold stored in the database, if the matching degree of the short message content corresponding to the user and the preset short message template is larger than or equal to the matching degree threshold, judging that the short message content corresponding to the user is matched with the preset short message template, otherwise, judging that the short message content corresponding to the user is not matched with the preset short message template.
Preferably, the specific confirmation process of the target short message template for confirming the content of the short message corresponding to the user is as follows: when the short message content corresponding to the user is not matched with the preset short message template, comparing each reference short message template in the reference short message template set corresponding to the short message subject word corresponding to the user with each reference short message template in the reference short message template set corresponding to the short message type corresponding to the user, further taking the same reference short message templates in the reference short message template set corresponding to the short message subject word corresponding to the user and the reference short message template set corresponding to the short message type as each grade of reference short message template corresponding to the user, further obtaining the similarity between each grade of reference short message template corresponding to the user and the preset short message template based on the similarity between each grade of short message templates stored in the database, and sequencing the similarity between each grade of reference short message template corresponding to the user and the preset short message template according to the descending order, thereby taking the grade of reference short message template corresponding to the first ranking as the adaptive short message template of the short message content corresponding to the user;
when the short message content corresponding to the user is not matched with the preset short message template, taking the adaptive short message template of the short message content corresponding to the user as a target short message template of the short message content corresponding to the user; when the short message content corresponding to the user is matched with the preset short message template, the preset short message template corresponding to the user is used as a target short message template of the short message content corresponding to the user.
Preferably, the receiving state includes received and not received; the replying state comprises replied and unreflected states; the reply information corresponding to each target receiver comprises reply round times and reply content.
Preferably, the analyzing the performance evaluation coefficient of the short message sending corresponding to the user specifically includes the following steps: according to the corresponding receiving state of each receiving party, each receiving party with the received receiving state is obtained and marked as each received party, and the number of received parties is counted and obtained and marked as Y;
extracting the corresponding receiving time of each received party, obtaining the corresponding receiving time of each received party based on the preset sending time corresponding to the user, calculating the average receiving time corresponding to each received party through the average value, and marking the average receiving time corresponding to each received party as the sending delay time corresponding to the user and T;
according to the calculation formulaAnd obtaining a performance evaluation coefficient alpha of the short message transmission corresponding to the user, wherein Y1 represents the number of receivers corresponding to the user, T' is a set allowable transmission delay time, k1 is a set standard number of receivers accounting for the ratio, gamma 1 is a set number of receivers accounting for the ratio and a corresponding compensation factor, and e represents a natural constant.
Preferably, the analyzing user corresponds to a feedback evaluation coefficient sent by the short message, and the specific analyzing process is as follows: extracting a reply keyword set corresponding to each target receiver from reply contents corresponding to each target receiver through a keyword extraction technology, comparing the reply keyword set corresponding to each target receiver with positive feedback keyword sets stored in a database, counting the number of positive feedback keywords in the reply keyword set corresponding to each target receiver, and recording the number of positive feedback keywords corresponding to each target receiver as w i Wherein i represents the number corresponding to each target recipient, i=1, 2. N;
according to the calculation formulaObtaining a feedback evaluation coefficient psi of the short message transmission corresponding to the user, wherein eta represents the reply rate of the short message transmission corresponding to the user, eta' is the set standard reply rate and z i Indicating the number of reply rounds corresponding to the ith target receiver, wherein z' is the set reference number of reply rounds, and w i ' represents the number of reply keywords in the reply keyword set corresponding to the ith target receiver, e represents a natural constant, lambda is the set positive feedback keyword number ratio, and mu 1 and mu 2 are weight factors corresponding to the set reply rate and the reply round number respectively.
Preferably, the statistics of the short message sending effect evaluation coefficient corresponding to the user includes the following specific statistical processes: substituting the performance evaluation coefficient alpha of the short message transmission corresponding to the user and the feedback evaluation coefficient χ of the short message transmission corresponding to the user into a statistical formulaIn the method, the short message sending corresponding to the user is obtainedSend effect evaluation coefficient->Wherein->The weight factors are respectively set performance evaluation coefficients and weight factors corresponding to feedback evaluation coefficients.
Preferably, the specific judging process is as follows: comparing the short message sending effect evaluation coefficient corresponding to the user with a short message sending effect evaluation coefficient threshold stored in a database, and if the short message sending effect evaluation coefficient corresponding to the user is greater than or equal to the short message sending effect evaluation coefficient threshold, judging that the effect of sending the short message corresponding to the user is good, and judging that the effect of sending the short message corresponding to the user is poor by the anti-reflection method.
The invention has the beneficial effects that: the invention provides a customized management evaluation system of a short message service module, which analyzes the matching degree of the short message content of a user and a pre-selected short message template of the user, further confirms a target short message template of the short message content corresponding to the user, monitors the receiving state, the receiving time and the replying state corresponding to each receiving party after the short message is successfully transmitted, so as to analyze the performance evaluation coefficient and the feedback evaluation coefficient of the short message transmission corresponding to the user, count the short message transmission effect evaluation coefficient corresponding to the user, judge the effect of the short message transmission corresponding to the user, solve the defects in the prior art, realize the intelligent recommendation and selection of the short message template, ensure the suitability of the short message content and the template, improve the scientificity and the aesthetic property of the short message content collocation, effectively understand the feedback condition after the short message transmission of the user, increase the reliability and the accuracy of the analysis of the short message transmission effect of the user, and provide effective references for the performance evaluation and improvement strategies of subsequent users.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of the system structure of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Referring to fig. 1, a system for customizing management and evaluation of a sms service module includes: the system comprises a short message template matching module, a short message sending monitoring module, a short message effect analysis module, a display terminal and a database.
The short message template matching module is used for uploading the short message content and the numbers of all the receivers in the appointed short message platform by a user, creating and editing a short message template in the short message service customization module of the appointed short message platform, taking the short message template as a preselected short message template corresponding to the user, and selecting preset sending time in the short message service customization module at the same time, so as to obtain the short message content corresponding to the user, the numbers of all the receivers, the preset sending time and the preselected short message template, further judging the matching degree of the short message content corresponding to the user and the preset short message template, and selecting an adaptive short message template of the short message content corresponding to the user if the short message content corresponding to the user is not matched with the preset short message template, thereby confirming the target short message template of the short message content corresponding to the user;
in a specific embodiment, the determining the matching degree between the short message content corresponding to the user and the preset short message template specifically includes the following analysis process: acquiring the subject word and the type of the short message corresponding to the user from the short message content corresponding to the user, further acquiring a reference short message template set corresponding to the subject word of the short message corresponding to the user based on the reference short message template set corresponding to each subject word stored in the database, and simultaneously extracting the reference short message template set corresponding to each type from the database, thereby acquiring the reference short message template set corresponding to the short message type of the user;
the subject words of the short message include cosmetic names, food names and the like; the short message type comprises notification, propaganda and the like.
Comparing a preset short message template corresponding to a user with a reference short message template set corresponding to a short message subject term, if the preset short message template corresponding to the user is the same as a certain reference short message template in the reference short message template set corresponding to the short message subject term, marking the matching degree of the short message subject term corresponding to the user and the preset short message template as a1, if the preset short message template corresponding to the user is different from each reference short message template in the reference short message template set corresponding to the short message subject term, marking the matching degree of the short message subject term corresponding to the user and the preset short message template as a2, and obtaining the matching degree of the short message subject term corresponding to the user and the preset short message template in this way as x, wherein x is a1 or a2, a1 is larger than a2, and a1 and a2 are natural numbers;
according to the analysis mode of the matching degree of the short message subject words corresponding to the user and the preset short message templates, analyzing to obtain the matching degree of the short message types corresponding to the user and the preset short message templates, and marking the matching degree as y;
according to the calculation formulaObtaining the matching degree of the short message content corresponding to the user and a preset short message template>Wherein epsilon 1 and epsilon 2 are respectively weight factors corresponding to the matching degree of the set short message subject term and the preset short message template and the matching degree of the short message type and the preset short message template;
and comparing the matching degree of the short message content corresponding to the user with a matching degree threshold stored in the database, if the matching degree of the short message content corresponding to the user and the preset short message template is larger than or equal to the matching degree threshold, judging that the short message content corresponding to the user is matched with the preset short message template, otherwise, judging that the short message content corresponding to the user is not matched with the preset short message template.
In another specific embodiment, the specific confirmation process of the target message template for confirming the content of the message corresponding to the user is as follows: when the short message content corresponding to the user is not matched with the preset short message template, comparing each reference short message template in the reference short message template set corresponding to the short message subject word corresponding to the user with each reference short message template in the reference short message template set corresponding to the short message type corresponding to the user, further taking the same reference short message templates in the reference short message template set corresponding to the short message subject word corresponding to the user and the reference short message template set corresponding to the short message type as each grade of reference short message template corresponding to the user, further obtaining the similarity between each grade of reference short message template corresponding to the user and the preset short message template based on the similarity between each grade of short message templates stored in the database, and sequencing the similarity between each grade of reference short message template corresponding to the user and the preset short message template according to the descending order, thereby taking the grade of reference short message template corresponding to the first ranking as the adaptive short message template of the short message content corresponding to the user;
when the short message content corresponding to the user is not matched with the preset short message template, taking the adaptive short message template of the short message content corresponding to the user as a target short message template of the short message content corresponding to the user; when the short message content corresponding to the user is matched with the preset short message template, the preset short message template corresponding to the user is used as a target short message template of the short message content corresponding to the user.
The short message sending module is used for importing the short message content corresponding to the user into a target short message template thereof and sending the short message content to the number of each receiver according to preset sending time;
the short message sending monitoring module is used for acquiring the receiving state and the receiving time corresponding to each receiver and acquiring the reply state corresponding to each receiver, so that each receiver with the reply state being replied is marked as each target receiver, and reply information corresponding to each target receiver is acquired;
it should be noted that, the receiving state, the receiving time and the reply state corresponding to each receiver are obtained from the control center of the specified short message platform, and the reply information corresponding to each target receiver is obtained from the control center of the specified short message platform.
In the above, the receiving state includes received and unreceived; the replying state comprises replied and unreflected states; the reply information corresponding to each target receiver comprises reply round times and reply content.
It should be noted that, the number of replies rounds corresponding to each target receiver is the number of replies corresponding to each target receiver, and the reply content corresponding to each target receiver is the sum of the reply contents corresponding to each target receiver when replying.
The short message effect analysis module is used for analyzing the performance evaluation coefficient of the short message transmission corresponding to the user according to the receiving state and the receiving time corresponding to each receiver, marking as alpha, counting the number of the receivers corresponding to the user and the number of the target receivers, dividing the number of the target receivers by the number of the receivers to obtain the reply rate of the short message transmission corresponding to the user, extracting the reply round times and the reply content corresponding to each target receiver from the reply information corresponding to each target receiver, further analyzing the feedback evaluation coefficient of the short message transmission corresponding to the user, marking as X, counting the short message transmission effect evaluation coefficient corresponding to the user, and judging the effect of the short message transmission corresponding to the user;
in a specific embodiment, the analyzing the performance evaluation coefficient of the short message sent by the user specifically includes the following steps: according to the corresponding receiving state of each receiving party, each receiving party with the received receiving state is obtained and marked as each received party, and the number of received parties is counted and obtained and marked as Y;
extracting the corresponding receiving time of each received party, obtaining the corresponding receiving time of each received party based on the preset sending time corresponding to the user, calculating the average receiving time corresponding to each received party through the average value, and marking the average receiving time corresponding to each received party as the sending delay time corresponding to the user and T;
according toCalculation formulaAnd obtaining a performance evaluation coefficient alpha of the short message transmission corresponding to the user, wherein Y1 represents the number of receivers corresponding to the user, T' is a set allowable transmission delay time, k1 is a set standard number of receivers accounting for the ratio, gamma 1 is a set number of receivers accounting for the ratio and a corresponding compensation factor, and e represents a natural constant.
In another specific embodiment, the analyzing the feedback evaluation coefficient sent by the user corresponding to the short message specifically includes the following steps: extracting a reply keyword set corresponding to each target receiver from reply contents corresponding to each target receiver through a keyword extraction technology, comparing the reply keyword set corresponding to each target receiver with positive feedback keyword sets stored in a database, counting the number of positive feedback keywords in the reply keyword set corresponding to each target receiver, and recording the number of positive feedback keywords corresponding to each target receiver as w i Wherein i represents the number corresponding to each target recipient, i=1, 2. N;
according to the calculation formulaObtaining a feedback evaluation coefficient psi of the short message transmission corresponding to the user, wherein eta represents the reply rate of the short message transmission corresponding to the user, eta' is the set standard reply rate and z i Indicating the number of reply rounds corresponding to the ith target receiver, wherein z' is the set reference number of reply rounds, and w i ' represents the number of reply keywords in the reply keyword set corresponding to the ith target receiver, e represents a natural constant, lambda is the set positive feedback keyword number ratio, and mu 1 and mu 2 are weight factors corresponding to the set reply rate and the reply round number respectively.
In another specific embodiment, the statistics of the short message sending effect evaluation coefficient corresponding to the user includes the following specific statistical process: substituting the performance evaluation coefficient alpha of the short message transmission corresponding to the user and the feedback evaluation coefficient χ of the short message transmission corresponding to the user into a statistical formulaObtaining a short message sending effect evaluation coefficient corresponding to the user>Wherein the method comprises the steps ofThe weight factors are respectively set performance evaluation coefficients and weight factors corresponding to feedback evaluation coefficients.
In a specific embodiment, the determining the effect of the user on sending the short message specifically includes the following steps: comparing the short message sending effect evaluation coefficient corresponding to the user with a short message sending effect evaluation coefficient threshold stored in a database, and if the short message sending effect evaluation coefficient corresponding to the user is greater than or equal to the short message sending effect evaluation coefficient threshold, judging that the effect of sending the short message corresponding to the user is good, and judging that the effect of sending the short message corresponding to the user is poor by the anti-reflection method.
And the display terminal is used for displaying the effect of sending the short message corresponding to the user.
The database is used for storing a reference short message template set corresponding to each subject term, storing a reference short message template set corresponding to each type, storing a matching degree threshold, storing similarity between the short message templates, storing a positive feedback keyword set and storing a short message sending effect evaluation coefficient threshold.
According to the embodiment of the invention, the matching degree of the short message content of the user and the pre-selected short message template of the user is analyzed, so that the target short message template corresponding to the short message content of the user is confirmed, after the short message is successfully sent, the receiving state, the receiving time and the replying state corresponding to each receiving party are monitored, so that the performance evaluation coefficient and the feedback evaluation coefficient corresponding to the short message sending of the user are analyzed, the short message sending effect evaluation coefficient corresponding to the user is counted, the effect of the short message sending of the user is judged, the defects in the prior art are overcome, the intelligent recommendation and selection of the short message template are realized, the suitability of the short message content and the template is ensured, the scientificity and the attractiveness of the short message content collocation are improved, the feedback condition after the short message sending of the user is effectively known, the reliability and the accuracy of the analysis of the short message sending effect of the user are improved, and an effective reference is provided for the performance evaluation and improvement strategy of the subsequent user.
The foregoing is merely illustrative and explanatory of the principles of the invention, as various modifications and additions may be made to the specific embodiments described, or similar thereto, by those skilled in the art, without departing from the principles of the invention or beyond the scope of the appended claims.
Claims (8)
1. The customized management and evaluation system for the short message service module is characterized by comprising the following components:
the short message template matching module is used for uploading the short message content and the numbers of all the receivers in the appointed short message platform by a user, creating and editing a short message template in the short message service customization module of the appointed short message platform, taking the short message template as a preselected short message template corresponding to the user, and selecting preset sending time in the short message service customization module at the same time, so as to obtain the short message content corresponding to the user, the numbers of all the receivers, the preset sending time and the preselected short message template, further judging the matching degree of the short message content corresponding to the user and the preset short message template, and selecting an adaptive short message template of the short message content corresponding to the user if the short message content corresponding to the user is not matched with the preset short message template, thereby confirming the target short message template of the short message content corresponding to the user;
the short message sending module is used for importing the short message content corresponding to the user into a target short message template thereof and sending the short message content to the number of each receiver according to preset sending time;
the short message sending monitoring module is used for acquiring the receiving state and the receiving time corresponding to each receiver and acquiring the reply state corresponding to each receiver, so that each receiver with the reply state being replied is marked as each target receiver, and reply information corresponding to each target receiver is acquired;
the short message effect analysis module is used for analyzing the performance evaluation coefficient of the short message transmission corresponding to the user according to the receiving state and the receiving time corresponding to each receiver, marking as alpha, counting the number of the receivers corresponding to the user and the number of the target receivers, dividing the number of the target receivers by the number of the receivers to obtain the reply rate of the short message transmission corresponding to the user, extracting the reply round times and the reply content corresponding to each target receiver from the reply information corresponding to each target receiver, further analyzing the feedback evaluation coefficient of the short message transmission corresponding to the user, marking as psi, counting the short message transmission effect evaluation coefficient corresponding to the user, and judging the effect of the short message transmission corresponding to the user;
and the display terminal is used for displaying the effect of sending the short message corresponding to the user.
2. The customized management and evaluation system for sms service modules according to claim 1, wherein the specific analysis process is as follows:
acquiring the subject word and the type of the short message corresponding to the user from the short message content corresponding to the user, further acquiring a reference short message template set corresponding to the subject word of the short message corresponding to the user based on the reference short message template set corresponding to each subject word stored in the database, and simultaneously extracting the reference short message template set corresponding to each type from the database, thereby acquiring the reference short message template set corresponding to the short message type of the user;
comparing a preset short message template corresponding to a user with a reference short message template set corresponding to a short message subject term, if the preset short message template corresponding to the user is the same as a certain reference short message template in the reference short message template set corresponding to the short message subject term, marking the matching degree of the short message subject term corresponding to the user and the preset short message template as a1, if the preset short message template corresponding to the user is different from each reference short message template in the reference short message template set corresponding to the short message subject term, marking the matching degree of the short message subject term corresponding to the user and the preset short message template as a2, and obtaining the matching degree of the short message subject term corresponding to the user and the preset short message template in this way as x, wherein x is a1 or a2, a1 is larger than a2, and a1 and a2 are natural numbers;
according to the analysis mode of the matching degree of the short message subject words corresponding to the user and the preset short message templates, analyzing to obtain the matching degree of the short message types corresponding to the user and the preset short message templates, and marking the matching degree as y;
according to the calculation formulaObtaining the matching degree of the short message content corresponding to the user and a preset short message template>Wherein epsilon 1 and epsilon 2 are respectively weight factors corresponding to the matching degree of the set short message subject term and the preset short message template and the matching degree of the short message type and the preset short message template;
and comparing the matching degree of the short message content corresponding to the user with a matching degree threshold stored in the database, if the matching degree of the short message content corresponding to the user and the preset short message template is larger than or equal to the matching degree threshold, judging that the short message content corresponding to the user is matched with the preset short message template, otherwise, judging that the short message content corresponding to the user is not matched with the preset short message template.
3. The customized management and evaluation system for sms service modules according to claim 2, wherein the specific confirmation procedure of the target sms template for confirming the content of the sms corresponding to the user is as follows:
when the short message content corresponding to the user is not matched with the preset short message template, comparing each reference short message template in the reference short message template set corresponding to the short message subject word corresponding to the user with each reference short message template in the reference short message template set corresponding to the short message type corresponding to the user, further taking the same reference short message templates in the reference short message template set corresponding to the short message subject word corresponding to the user and the reference short message template set corresponding to the short message type as each grade of reference short message template corresponding to the user, further obtaining the similarity between each grade of reference short message template corresponding to the user and the preset short message template based on the similarity between each grade of short message templates stored in the database, and sequencing the similarity between each grade of reference short message template corresponding to the user and the preset short message template according to the descending order, thereby taking the grade of reference short message template corresponding to the first ranking as the adaptive short message template of the short message content corresponding to the user;
when the short message content corresponding to the user is not matched with the preset short message template, taking the adaptive short message template of the short message content corresponding to the user as a target short message template of the short message content corresponding to the user; when the short message content corresponding to the user is matched with the preset short message template, the preset short message template corresponding to the user is used as a target short message template of the short message content corresponding to the user.
4. The sms business module customization management evaluation system of claim 1, wherein the received status comprises received and not received; the replying state comprises replied and unreflected states; the reply information corresponding to each target receiver comprises reply round times and reply content.
5. The customized management and evaluation system for sms service modules according to claim 1, wherein the analyzing the performance evaluation coefficient of the sms message transmission by the user specifically includes the following steps:
according to the corresponding receiving state of each receiving party, each receiving party with the received receiving state is obtained and marked as each received party, and the number of received parties is counted and obtained and marked as Y;
extracting the corresponding receiving time of each received party, obtaining the corresponding receiving time of each received party based on the preset sending time corresponding to the user, calculating the average receiving time corresponding to each received party through the average value, and marking the average receiving time corresponding to each received party as the sending delay time corresponding to the user and T;
according to the calculation formulaObtaining a performance evaluation coefficient alpha of the short message sending corresponding to the user, whereinY1 represents the number of receivers corresponding to the user, T' is the set allowable transmission delay time, k1 is the set standard received number ratio, gamma 1 is the set received number ratio and the corresponding compensation factor, and e represents a natural constant.
6. The customized management and evaluation system for sms service modules according to claim 1, wherein the specific analysis process is as follows:
extracting a reply keyword set corresponding to each target receiver from reply contents corresponding to each target receiver through a keyword extraction technology, comparing the reply keyword set corresponding to each target receiver with positive feedback keyword sets stored in a database, counting the number of positive feedback keywords in the reply keyword set corresponding to each target receiver, and recording the number of positive feedback keywords corresponding to each target receiver as w i Wherein i represents the number corresponding to each target recipient, i=1, 2. N;
according to the calculation formulaObtaining a feedback evaluation coefficient psi of the short message transmission corresponding to the user, wherein eta represents the reply rate of the short message transmission corresponding to the user, eta' is the set standard reply rate and z i Indicating the number of reply rounds corresponding to the ith target receiver, wherein z' is the set reference number of reply rounds, and w i ' represents the number of reply keywords in the reply keyword set corresponding to the ith target receiver, e represents a natural constant, lambda is the set positive feedback keyword number ratio, and mu 1 and mu 2 are weight factors corresponding to the set reply rate and the reply round number respectively.
7. The customized management and evaluation system for sms service modules according to claim 1, wherein the statistics of the sms effect evaluation coefficients corresponding to the user includes the following specific statistics process:
sending short messages corresponding to usersThe performance evaluation coefficient alpha and the feedback evaluation coefficient χ of the short message transmission corresponding to the user are substituted into a statistical formulaObtaining a short message sending effect evaluation coefficient corresponding to the user>Wherein->The weight factors are respectively set performance evaluation coefficients and weight factors corresponding to feedback evaluation coefficients.
8. The customized management and evaluation system for sms service modules according to claim 1, wherein the specific determining process is as follows: comparing the short message sending effect evaluation coefficient corresponding to the user with a short message sending effect evaluation coefficient threshold stored in a database, and if the short message sending effect evaluation coefficient corresponding to the user is greater than or equal to the short message sending effect evaluation coefficient threshold, judging that the effect of sending the short message corresponding to the user is good, and judging that the effect of sending the short message corresponding to the user is poor by the anti-reflection method.
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