CN117155892A

CN117155892A - Interactive processing method and device, electronic equipment and storage medium

Info

Publication number: CN117155892A
Application number: CN202310967231.9A
Authority: CN
Inventors: 余洪靓; 曹坤; 庞聪; 李展
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2023-08-02
Filing date: 2023-08-02
Publication date: 2023-12-01

Abstract

The disclosure relates to an interaction processing method, an interaction processing device, electronic equipment and a storage medium, wherein the method comprises the following steps: in response to an interaction triggering operation executed by the first account for the media resource, determining associated information corresponding to the interaction triggering operation, wherein the associated information comprises resource content information of the media resource, account information of at least one candidate account and historical interaction information between the first account and the at least one candidate account; according to the resource content information, the account information and the historical interaction information, real-time display order information aiming at least one candidate account is determined; and displaying the account identification corresponding to the at least one second account according to the real-time display order information. By utilizing the technical scheme provided by the invention, real-time account recommendation can be provided for the first account, meanwhile, the relationship between the media resource and the candidate account is investigated, the interaction possibility between the displayed at least one second account and the media resource is high, and the interaction activity in the application platform can be effectively improved.

Description

Interactive processing method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to an interactive processing method, an interactive processing device, electronic equipment and a storage medium.

Background

Various media resources can be widely spread due to the development of mobile communication technology. In addition to using the account numbers to interact with the media resources, the user can also realize interaction between the account numbers based on the media resources, such as notifying another account number in a mode of commenting on the media resources, or forwarding the media resources to another account number in a sharing mode.

In performing this type of interaction, the user may select an object to be notified or shared based on the provided account list. The account selection list is generally contact list information of a user directly called or high-frequency interaction account information precipitated based on a history interaction record, but the relation between a limited account and media resources provided by the account selection list is not considered.

Disclosure of Invention

The present disclosure provides an interaction processing method, apparatus, electronic device, and storage medium to solve at least the problems in the related art. The technical scheme of the present disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, there is provided an interaction processing method, including:

determining associated information corresponding to interaction triggering operation, which is executed by a first account for a media resource, according to the interaction triggering operation, wherein the associated information comprises resource content information of the media resource, account information of at least one candidate account and historical interaction information between the first account and the at least one candidate account;

Determining real-time display order information for the at least one candidate account according to the resource content information, the account information and the historical interaction information;

and displaying the account identification corresponding to at least one second account according to the real-time display order information, wherein the at least one second account is part or all of the at least one candidate account.

Optionally, the displaying the account identifier corresponding to the at least one second account according to the real-time display order information includes:

under the condition that the real-time display order information is acquired within a preset time, determining the at least one second account from the at least one candidate account according to the real-time display order information, and acquiring an account identifier corresponding to the at least one second account;

and displaying the account identification corresponding to the at least one second account according to the real-time display order information.

Optionally, the method further comprises:

acquiring historical display order information corresponding to the first account under the condition that the real-time display order information is not acquired within the preset time consumption; the historical display order information indicates a display order of at least one historical second account;

And displaying the account identification of the at least one historical second account according to the historical display order information.

Optionally, the method further comprises:

responding to a selection operation executed by the first account for an account identification of a target second account, and generating a sharing session page, wherein the sharing session page comprises resource display link information of the media resource; the target second account is any one of the at least one second account; the interactive triggering operation is a sharing triggering operation;

and responding to the sharing confirmation operation executed by the first account based on the sharing session page, generating sharing session information, and sending the sharing session information to the target second account, so that the target second account executes interactive operation on the media resource based on the resource display link information in the sharing session information.

Optionally, the determining real-time display order information for the at least one candidate account according to the resource content information, the account information and the historical interaction information includes:

invoking an application program interface of the terminal, and inputting the resource content information, the account information and the historical interaction information into a sequencing model deployed at the terminal; the resource content information represents content attribute information of the media resource, the account information represents resource preference information and account behavior information of each candidate account, and the history interaction information represents history interaction behavior information and history interaction resource information between the first account and each candidate account;

The sequencing model respectively performs feature extraction processing on the resource content information, the account information and the historical interaction information to correspondingly obtain resource content features, account features and historical interaction features;

the ordering model performs interaction behavior prediction processing based on the resource content characteristics, the account characteristics and the historical interaction characteristics to obtain interaction behavior prediction data corresponding to each candidate account, wherein the interaction behavior prediction data characterizes the probability of executing interaction behaviors on the media resource by the corresponding candidate account;

and sequencing the at least one candidate account according to the interaction behavior prediction data corresponding to each candidate account to obtain the real-time display order information.

Optionally, the determining the real-time display order information for the at least one candidate account according to the resource content information, the account information and the historical interaction information further includes:

according to the resource content information and the historical interaction resource information in the historical interaction information, determining first index data corresponding to each candidate account; the first index data represents the historical interaction resources between the corresponding candidate account and the first account and the content similarity degree of the media resources;

Determining second index data corresponding to each candidate account according to the resource content information and the resource preference information in the account information, wherein the second index data represents the content similarity degree of the preference resource of the corresponding candidate account and the media resource;

determining third index data of each candidate account according to account behavior information in the account information, wherein the third index data represents the activity degree of the corresponding candidate account;

determining comprehensive index data corresponding to each candidate account according to the first index data corresponding to each candidate account, the second index data corresponding to each candidate account and the third index data corresponding to each candidate account; the comprehensive index data represents interaction possibility of the corresponding candidate account and the media resource;

and sequencing at least one candidate account according to the comprehensive index data corresponding to each candidate account to obtain the real-time display order information.

The resource content information, the account information and the historical interaction information are sent to a server, so that the server orders the at least one candidate account based on the resource content information, the account information and the historical interaction information and outputs the real-time display order information;

and acquiring the real-time display order information sent by the server.

According to a second aspect of the embodiments of the present disclosure, there is provided an interaction processing apparatus, including:

the response module is configured to execute an interaction triggering operation executed by responding to a first account for a media resource, and determine associated information corresponding to the interaction triggering operation, wherein the associated information comprises resource content information of the media resource, account information of at least one candidate account and historical interaction information between the first account and the at least one candidate account;

a ranking module configured to perform determining real-time presentation order information for the at least one candidate account based on the resource content information, the account information, and the historical interaction information;

and the display module is configured to display account identifiers corresponding to at least one second account according to the real-time display order information, wherein the at least one second account is part or all of the at least one candidate account.

Optionally, the display module includes:

the first screening unit is configured to determine the at least one second account from the at least one candidate account according to the real-time display order information under the condition that the real-time display order information is acquired within a preset time consumption, and acquire an account identifier corresponding to the at least one second account;

the first display unit is configured to display the account identification corresponding to the at least one second account according to the real-time display order information.

Optionally, the apparatus further includes:

the historical display order acquisition unit is configured to acquire the historical display order information corresponding to the first account when the real-time display order information is not acquired within the preset time consumption; the historical display order information indicates a display order of at least one historical second account;

and the second display unit is configured to display the account identification of the at least one historical second account according to the historical display order information.

Optionally, the apparatus further includes:

the sharing session page generation unit is configured to execute a selection operation executed in response to the account identification of the first account for the target second account, and generate a sharing session page, wherein the sharing session page comprises resource display link information of the media resource; the target second account is any one of the at least one second account; the interactive triggering operation is a sharing triggering operation;

And the resource sharing unit is configured to execute a sharing confirmation operation executed by the first account based on the sharing session page, generate sharing session information, and send the sharing session information to the target second account, so that the target second account executes interactive operation on the media resource based on the resource display link information in the sharing session information.

Optionally, the sorting module includes:

the model input unit is configured to execute an application program interface for calling the terminal and input the resource content information, the account information and the history interaction information into a sequencing model deployed at the terminal; the resource content information represents content attribute information of the media resource, the account information represents resource preference information and account behavior information of each candidate account, and the history interaction information represents history interaction behavior information and history interaction resource information between the first account and each candidate account;

the feature extraction unit is configured to execute the sorting model to respectively perform feature extraction processing on the resource content information, the account information and the historical interaction information, and correspondingly obtain resource content features, account features and historical interaction features;

The model prediction unit is configured to execute the sorting model to perform interaction behavior prediction processing based on the resource content characteristics, the account characteristics and the historical interaction characteristics to obtain interaction behavior prediction data corresponding to each candidate account, wherein the interaction behavior prediction data represents the probability of executing interaction behaviors on the media resource by the corresponding candidate account;

and the first ordering unit is configured to perform ordering on the at least one candidate account according to the interaction behavior prediction data corresponding to each candidate account, so as to obtain the real-time display order information.

Optionally, the sorting module further includes:

a first index data determining unit configured to perform determining first index data corresponding to each candidate account according to the resource content information and the historical interaction resource information in the historical interaction information; the first index data represents the historical interaction resources between the corresponding candidate account and the first account and the content similarity degree of the media resources;

a second index data determining unit configured to determine second index data corresponding to each candidate account according to the resource content information and the resource preference information in the account information, wherein the second index data represents the content similarity degree of the preference resource and the media resource of the corresponding candidate account;

A third index data determining unit configured to determine third index data of each candidate account according to account behavior information in the account information, wherein the third index data represents the activity degree of the corresponding candidate account;

the comprehensive index data determining unit is configured to determine comprehensive index data corresponding to each candidate account according to the first index data corresponding to each candidate account, the second index data corresponding to each candidate account and the third index data corresponding to each candidate account; the comprehensive index data represents interaction possibility of the corresponding candidate account and the media resource;

and the second sorting unit is configured to sort the at least one candidate account according to the comprehensive index data corresponding to each candidate account, so as to obtain the real-time display order information.

Optionally, the sorting module further includes:

the information forwarding unit is configured to send the resource content information, the account information and the historical interaction information to a server, so that the server orders the at least one candidate account based on the resource content information, the account information and the historical interaction information and outputs the real-time display order information;

And the acquisition unit is configured to acquire the real-time display order information sent by the server.

According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement an interaction processing method according to any of the first aspects of the embodiments of the present disclosure.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform an interaction processing method according to any one of the first aspects of embodiments of the present disclosure.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising computer instructions which, when executed by a processor, implement an interaction processing method as in any of the first aspects of embodiments of the present disclosure.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

in the technical scheme provided by the embodiment of the disclosure, in response to an interaction triggering operation performed by a first account for a media resource, determining associated information corresponding to the interaction triggering operation, wherein the associated information comprises resource content information of the media resource, account information of at least one candidate account and historical interaction information between the first account and the at least one candidate account; combining the resource content information, the account information and the historical interaction information, real-time display order information aiming at least one candidate account can be determined; and finally, displaying the account identification corresponding to the at least one second account according to the real-time display order information, wherein the at least one second account is at least one candidate account partially or completely. That is, the technical scheme provided by the embodiment of the disclosure can determine and display the account identifier corresponding to at least one second account in real time in response to the interaction triggering operation of the first account, so that the first account can select the second account to be interacted with, and personalized recommendation effect and display effect of the interaction triggering operation of the media resource and the first account are realized; introducing interaction information between the first account and at least one candidate account when real-time display order information is determined, and examining interaction relation between the first account and the at least one candidate account, so that the displayed at least one second account meets interaction expectation of the first account, and the use experience of the first account is improved; and when the real-time display order information is determined, introducing the resource content information of the media resource and the account information of at least one candidate account, and examining the relationship between the media resource and the candidate account, so that the displayed at least one second account has high interaction possibility with the media resource, and the interaction activity in the application platform can be effectively improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an application environment shown in accordance with an exemplary embodiment;

FIG. 2 is a flow chart illustrating a method of interaction processing according to an exemplary embodiment;

FIG. 3 is a sort flow chart, shown in accordance with an exemplary embodiment;

FIG. 4 is another sort flow diagram, shown in accordance with an exemplary embodiment;

FIG. 5 is a flowchart illustrating a display of a second account based on output time consumption, according to an example embodiment;

FIG. 6 is a sharing flow diagram that is shown in accordance with an exemplary embodiment;

FIG. 7 is a diagram of a presentation page of a media asset, according to an example embodiment;

FIG. 8 is a diagram illustrating a page of an account selection in accordance with an exemplary embodiment;

FIG. 9 is a block diagram of an interaction processing device, shown in accordance with an exemplary embodiment;

FIG. 10 is a block diagram of a terminal for implementing an interaction processing method, shown in accordance with an exemplary embodiment;

fig. 11 is a block diagram illustrating a server for implementing an interaction processing method according to an exemplary embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for presentation, analyzed data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party.

Referring to fig. 1, an application environment of an interaction processing method according to an exemplary embodiment is shown, where the application environment may include a terminal 110 and a server 120.

The terminal 110 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, etc. An Application (App) may be installed in the terminal 110, and the Application may be an independent Application or a sub-program in the independent Application, and a user of the terminal 110 may log in the Application through pre-registered user information, where the user information may include an account number and a password. The server 120 may be a server that provides a background service for an application in the terminal 110, may be another server that communicates with a background server connection of the application, may be a single server, or may be a server cluster composed of a plurality of servers.

In embodiments of the present disclosure, terminal 110 may provide a media asset display page, display a media asset on the media asset display page, and provide a variety of interactive controls on the media asset display page. In response to the first account executing the interaction triggering operation for the media resource based on one of the interaction controls, obtaining association information corresponding to the interaction triggering operation from the server 120, where the association information includes resource content information of the media resource, account information of at least one candidate account, and historical interaction information between the first account and the at least one candidate account. The terminal 110 determines real-time display order information for at least one candidate account according to the resource content information, the account information and the historical interaction information; and screening at least one second account from the at least one candidate account according to the real-time display order information, and displaying the account identification corresponding to the at least one second account so as to enable the first account to select the account to be interacted with.

Fig. 1 is merely an application environment provided by the present disclosure, and in practical applications, the terminal 110 may also directly obtain final real-time display order information from the server 120, or the terminal 110 may determine real-time display order information according to locally stored association information. In the embodiment of the present disclosure, the terminal 110 and the server 120 may be directly or indirectly connected through a wired or wireless communication manner, and the present disclosure is not limited herein.

Fig. 2 is a flowchart illustrating an interaction processing method according to an exemplary embodiment, and as shown in fig. 2, the interaction processing method is applied to a terminal, and may include the following steps:

in step S201, in response to the interaction triggering operation performed by the first account for the media resource, association information corresponding to the interaction triggering operation is determined, where the association information includes resource content information of the media resource, account information of at least one candidate account, and historical interaction information between the first account and the at least one candidate account.

In the embodiment of the disclosure, besides the interaction between the first account and the media resource displayed by the terminal, the user can also realize the interaction between the accounts based on the media resource, such as notifying the media resource in a comment mode, contacting another account, or forwarding the media resource to the other account in a sharing mode. In the interaction process, the terminal responds to the interaction triggering operation of the first account for the media resource, the account list information can be displayed, the account list information comprises account identifiers of a plurality of accounts recommended to the first account, the first account can select the account to be notified or shared based on the provided account list information, and therefore interaction between accounts based on the media resource is achieved. For example, the interactive triggering operation may be an input operation of a specific identifier of the first account in the process of executing the comment operation for the media resource, and the specific identifier may be "@"; the interactive triggering operation can also be a clicking operation for a sharing operation control on the terminal page, and the sharing operation control on the media resource display page can be as shown in fig. 7.

In the embodiment of the disclosure, the determined association information may be different for the interactive triggering operation of the first account for different media resources or the interactive triggering operation executed at different times, that is, the determined association information is determined in real time by the interactive triggering operation at the current time, so that the instantaneity and individuality of the subsequent display result are ensured. The associated information includes resource content information of the media resource, account information of at least one candidate account, and historical interaction information between the first account and the at least one candidate account. Wherein the resource content information characterizes content attribute information of the media resource, which can include, but is not limited to, a resource identifier, a category label, a style label, a cover image, a key frame image, and the like of the media resource; the account information characterizes resource preference information and account behavior information of each candidate account, the resource preference information can indicate categories or styles of media resources preferred by the candidate accounts, the account behavior information can comprise execution frequency of each interaction behavior, and the account information can further comprise account identification information of each candidate account; the historical interaction information characterizes historical interaction behavior information between the first account and each candidate account and historical interaction resource information between the first account and each candidate account, the historical interaction behavior information can indicate interaction frequency, interaction behavior type and the like between the first account and each candidate account, and the historical interaction resource information can indicate a media resource sequence or media resource type, style and the like interacted between the first account and each candidate account.

In step S203, real-time display order information for at least one candidate account is determined according to the resource content information, the account information, and the history interaction information.

In an embodiment of the disclosure, the real-time presentation order information indicates an order of arrangement of each candidate account in at least one candidate account. It will be appreciated that the real-time presentation order information is determined based on the current media asset and the current interactive trigger operation.

According to the method and the device, according to the resource content information, the account information and the historical interaction information, the interaction relation between the first account and each candidate account can be inspected, so that the candidate accounts with the previous order in the real-time display order information can better meet the interaction expectation of the first account, and the use experience of the first account is improved; according to the resource content information, the account information and the historical interaction information, the relation between the media resource and the candidate accounts can be considered, namely the interest degree of each candidate account on the media resource is considered, so that the interaction possibility of the candidate account with the media resource in the prior order in the real-time display order information is higher.

In one embodiment of the present disclosure, a deep learning-based model is employed to examine the interaction likelihood between each candidate account and the media asset, thereby ranking at least one candidate account. Specifically, as shown in fig. 3, step S203 may be implemented as:

In step 301, an application program interface of the terminal is invoked, and resource content information, account information and history interaction information are input into a ranking model deployed at the terminal.

The resource content information represents content attribute information of the media resource, the account information represents resource preference information and account behavior information of each candidate account, the history interaction information represents history interaction behavior information and history interaction resource information between the first account and each candidate account, and specific description can refer to the foregoing description and will not be repeated here.

The sorting model can be a neural network model based on deep learning, fine adjustment can be conducted on a general pre-trained model aiming at the first account, a sorting model special for the first account is obtained, the effect of thousands of people and thousands of models is achieved, and therefore more personalized sorting and recommending effects can be provided for the first account.

In step 302, the ranking model performs feature extraction processing on the resource content information, the account information and the historical interaction information respectively, so as to obtain resource content features, account features and historical interaction features correspondingly.

In step 303, the ranking model performs an interaction behavior prediction process based on the resource content features, the account features and the historical interaction features, so as to obtain interaction behavior prediction data corresponding to each candidate account.

The interaction behavior prediction data characterizes the probability of executing interaction behavior on the media resource by the corresponding candidate account. The interaction behavior prediction data can also be vectors, each component in the vectors represents the probability of the corresponding candidate account number to execute an interaction behavior on the media resource, namely the ordering model is a multitasking model, each candidate account number is respectively predicted to execute various interaction behaviors, and the interaction behaviors can be watching, praying and sharing of the media resource and can also be replying of comment behaviors of the first account number on a media resource display page.

In step 304, at least one candidate account is ranked according to the interaction behavior prediction data corresponding to each candidate account, so as to obtain real-time display order information.

Specifically, at least one candidate account is ranked according to the size of the interaction behavior prediction data corresponding to each candidate account, so that real-time display order information is obtained, the candidate account with the preceding order in the real-time display order information can better meet the interaction expectation of the first account, such as comment reply, sharing reply and the like, which are easier to obtain by the first account, and the interaction possibility of the candidate account with media resources with the preceding order is higher.

In the above embodiment, the neural network model based on deep learning orders at least one candidate account, so that the determining efficiency of real-time display order information is improved, the processing time is reduced, the blocking of the front page is avoided, the user experience is improved, and meanwhile, the accuracy and the effectiveness of the real-time display order information can be improved.

In one embodiment of the disclosure, a classical mathematical model is employed to examine the interaction probability of each candidate account with the media asset, thereby ordering at least one candidate account. Specifically, as shown in fig. 4, step S203 may be implemented as:

in step 401, according to the resource content information and the historical interaction resource information in the historical interaction information, determining first index data corresponding to each candidate account; the first index data characterizes the content similarity degree of the historical interaction resources and the media resources between the corresponding candidate account and the first account.

Wherein the resource content information characterizes content attribute information of the media resource, which can include, but is not limited to, a resource identifier, a category label, a style label, a cover image, a key frame image, and the like of the media resource; the historical interaction resource information may indicate a sequence of media resources or media resource categories, styles, etc. interacted between the first account and each candidate account.

Specifically, embedding representation (Embedding) can be performed on the resource content information and the historical interaction resource information to obtain a feature vector corresponding to the resource content information and a feature vector corresponding to the historical interaction resource information; and further, according to a vector similarity formula, such as Euclidean distance, calculating to obtain first index data corresponding to each candidate account.

In step 402, according to the resource content information and the resource preference information in the account information, second index data corresponding to each candidate account is determined, where the second index data characterizes the content similarity degree of the preference resource and the media resource of the corresponding candidate account.

The resource preference information may indicate a category or style of media resources preferred by the candidate account, and similarly, may use calculation of embedded representation and vector similarity to obtain second index data corresponding to each candidate account.

In step 403, third index data of each candidate account is determined according to the account behavior information in the account information, where the third index data represents the activity level of the corresponding candidate account.

The account behavior information may include execution frequency of each interaction behavior, and specifically, the account behavior information of each candidate account may be normalized based on the account behavior information of each candidate account, for example, a Min-Max normalization algorithm is adopted to obtain third index data of each candidate account.

In step 404, according to the first index data corresponding to each candidate account, the second index data corresponding to each candidate account, and the third index data corresponding to each candidate account, determining the comprehensive index data corresponding to each candidate account; the comprehensive index data characterizes interaction possibility of the corresponding candidate account and the media resource.

It can be understood that, through the above calculation, the data of different dimensions and different types are converted into the index data in the range of [0,1], and the weighted summation calculation is performed based on the first weight corresponding to the preset first index data, the second weight corresponding to the second index data and the third weight corresponding to the third index data, so as to obtain the comprehensive index data corresponding to each candidate account.

In step 405, at least one candidate account is ranked according to the comprehensive index data corresponding to each candidate account, so as to obtain real-time display order information.

Specifically, at least one candidate account is ranked according to the size of the comprehensive index data corresponding to each candidate account, so that real-time display order information is obtained, and the interaction possibility of the candidate account with media resources in front of the real-time display order information is higher.

In the above embodiment, at least one candidate account is ranked based on the classical mathematical model, and the interaction possibility of the candidate account with the media resource in front of the order in the real-time display order information is also higher, so that the account selected by the first account has higher probability of interacting with the media resource, the interaction rate in the application platform is improved, and meanwhile, the weight corresponding to each index data in the classical mathematical model can respond to the adjustment of the service requirement more quickly, for example, the third weight corresponding to the third index data can be directly increased, thereby guiding the first account to select the more active second account, realizing the interaction between the second account and the media resource as much as possible, and promoting the propagation of the media resource in the application platform.

In step S205, according to the real-time display order information, the account identifier corresponding to at least one second account is displayed, where the at least one second account is part or all of the at least one candidate account.

In the embodiment of the disclosure, topN screening may be performed according to the real-time display order information, so as to determine N second accounts with the previous order. It will be appreciated that the further the order is, the more the candidate accounts can meet the interaction expectations of the first account, and the higher the likelihood of interaction with the media asset.

In the embodiment of the disclosure, after the interaction triggering operation of the first account for the media resource and at least one second account are determined, a preset account selection page is displayed, and account identifiers corresponding to the at least one second account are displayed on the account selection page according to real-time display order information, wherein the account identifiers can comprise account names, head portrait images and the like. For example, as shown in fig. 8, when the interaction triggering operation is a sharing operation, the account selection page may be displayed in a floating window on the display page of the media resource.

In an embodiment of the present disclosure, in order to further avoid the jamming of the front-end page, improve the use experience of the user, specifically, as shown in fig. 5, the interactive processing method may further include:

in step S501, under the condition that the real-time display order information is obtained within a preset time, at least one second account is determined from at least one candidate account according to the real-time display order information, and an account identifier corresponding to the at least one second account is obtained.

In step S502, according to the real-time display order information, the account identifier corresponding to at least one second account is displayed.

In step S503, in the case that the real-time display order information is not obtained within the preset time, obtaining the history display order information corresponding to the first account; the historical display order information indicates a display order of the at least one historical second account.

The historical display order information may be real-time display order information determined based on a previous interaction triggering operation, where the previous real-time display order information may satisfy a requirement of account display for the first account to select in a case that at least one candidate account associated with the first account does not change much.

In step 504, account identification of at least one historical second account is displayed according to the historical display order information.

In the above embodiment, in addition to determining at least one displayed second account in real time, an alternative scheme is provided, that is, the cached historical display order information is utilized to display account identification, so that the response efficiency of the front end is ensured, and the user experience is optimized.

In one embodiment of the present disclosure, specifically, as shown in fig. 6, the interaction processing method may further include:

in step S601, a sharing session page is generated in response to a selection operation performed by the first account for the account identifier of the target second account, where the sharing session page includes resource display link information of the media resource; the target second account is any one of the at least one second account; the interactive triggering operation is a sharing triggering operation.

In step S602, in response to the sharing confirmation operation performed by the first account based on the sharing session page, sharing session information is generated, and the sharing session information is sent to the target second account, so that the target second account displays link information based on the sharing session information resource in the target second account, and performs interactive operation on the media resource.

In addition, the sharing session information may further include message information of the first account to the target second account.

In another embodiment of the present disclosure, the sharing session information may be generated by sharing the sharing session information to a plurality of target second accounts at the same time, and the sharing session information may be sent to the corresponding target second accounts.

In the embodiment, the interaction between the first account and the target second account based on the media resource is realized by providing the sharing session page and generating the sharing session information, so that the sharing interaction requirement of the first account is met, and the interaction between the target second account and the media resource is promoted.

In one embodiment of the present disclosure, the association information may be determined based on data cached locally by the terminal, or an association information acquisition request may be sent to the server to acquire association information corresponding to the interaction triggering operation from the server. Specifically, it may include:

In step S701, the resource content information, the account information, and the historical interaction information are sent to the server, so that the server orders at least one candidate account and outputs real-time display order information.

In step S702, real-time display order information sent by the server is obtained.

In the above embodiment, the server performs calculation of the real-time display order information, so that the processing efficiency and the accuracy of the result can be improved by using the powerful computing resources of the server.

As can be seen from the technical solution provided by the foregoing embodiments of the present disclosure, in the technical solution provided by the embodiments of the present disclosure, in response to an interaction triggering operation performed by a first account for a media resource, association information corresponding to the interaction triggering operation is determined, where the association information includes resource content information of the media resource, account information of at least one candidate account, and historical interaction information between the first account and the at least one candidate account; combining the resource content information, the account information and the historical interaction information, real-time display order information aiming at least one candidate account can be determined; and finally, displaying the account identification corresponding to the at least one second account according to the real-time display order information, wherein the at least one second account is at least one candidate account partially or completely. That is, the technical scheme provided by the embodiment of the disclosure can determine and display the account identifier corresponding to at least one second account in real time in response to the interaction triggering operation of the first account, so that the first account can select the second account to be interacted with, and personalized recommendation effect and display effect of the interaction triggering operation of the media resource and the first account are realized; introducing interaction information between the first account and at least one candidate account when real-time display order information is determined, and examining interaction relation between the first account and the at least one candidate account, so that the displayed at least one second account meets interaction expectation of the first account, and the use experience of the first account is improved; and when the real-time display order information is determined, introducing the resource content information of the media resource and the account information of at least one candidate account, and examining the relationship between the media resource and the candidate account, so that the displayed at least one second account has high interaction possibility with the media resource, and the interaction activity in the application platform can be effectively improved.

FIG. 9 is a block diagram of an interaction processing device, according to an example embodiment. Referring to fig. 9, the apparatus includes:

a response module 910, configured to perform an interaction triggering operation performed on a media resource in response to a first account, and determine association information corresponding to the interaction triggering operation, where the association information includes resource content information of the media resource, account information of at least one candidate account, and historical interaction information between the first account and the at least one candidate account;

a ranking module 920 configured to perform determining real-time presentation order information for the at least one candidate account according to the resource content information, the account information, and the historical interaction information;

and the display module 930 is configured to perform displaying the account identifier corresponding to at least one second account according to the real-time display order information, where the at least one second account is part or all of the at least one candidate account.

Optionally, the display module 930 includes:

Optionally, the apparatus further includes:

Optionally, the sorting module 920 includes:

Optionally, the sorting module 920 further includes:

The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

Fig. 10 is a block diagram of an electronic device, which may be a terminal, for implementing an interactive processing method according to an exemplary embodiment, and an internal structure diagram thereof may be as shown in fig. 10. The electronic device includes a processor, a memory, a network interface, a display screen, and an input device connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic device includes a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The network interface of the electronic device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement an interactive processing method. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, can also be keys, a track ball or a touch pad arranged on the shell of the electronic equipment, and can also be an external keyboard, a touch pad or a mouse and the like.

Fig. 11 is a block diagram of an electronic device, which may be a server, for implementing an interactive processing method according to an exemplary embodiment, and an internal structure diagram thereof may be as shown in fig. 11. The electronic device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic device includes a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The network interface of the electronic device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a method of interactive processing.

It will be appreciated by those skilled in the art that the structures shown in fig. 10 and 11 are merely block diagrams of portions of structures related to the disclosed aspects and do not constitute limitations of the electronic device to which the disclosed aspects are applied, and that a particular electronic device may include more or fewer components than shown, or may combine certain components, or have a different arrangement of components.

In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the interaction processing method as in the embodiments of the present disclosure.

In an exemplary embodiment, a computer-readable storage medium comprising instructions is also provided, which when executed by a processor of an electronic device, enable the electronic device to perform the interaction processing method in the embodiments of the present disclosure.

In an exemplary embodiment, a computer program product is also provided, comprising computer instructions which, when executed by a processor, implement the interaction processing method in the embodiments of the present disclosure.

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An interaction processing method, which is characterized by being applied to a terminal, comprises the following steps:

2. The method according to claim 1, wherein the displaying the account identifier corresponding to the at least one second account according to the real-time display order information includes:

3. The method according to claim 2, wherein the method further comprises:

4. The method according to claim 1, wherein the method further comprises:

5. The method of claim 1, wherein the determining real-time presentation order information for the at least one candidate account based on the resource content information, the account information, and the historical interaction information comprises:

6. The method of claim 1, wherein the determining real-time presentation order information for the at least one candidate account based on the resource content information, the account information, and the historical interaction information further comprises:

7. The method of claim 1, wherein the determining real-time presentation order information for the at least one candidate account based on the resource content information, the account information, and the historical interaction information further comprises:

and acquiring the real-time display order information sent by the server.

8. An interaction processing apparatus, the apparatus comprising:

9. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the interaction processing method of any of claims 1 to 7.

10. A computer readable storage medium, characterized in that instructions in the computer readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the interaction handling method of any of claims 1 to 7.