CN117097958A - Multimedia content display method and device, computer equipment and storage medium - Google Patents

Multimedia content display method and device, computer equipment and storage medium Download PDF

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Publication number
CN117097958A
CN117097958A CN202311035500.4A CN202311035500A CN117097958A CN 117097958 A CN117097958 A CN 117097958A CN 202311035500 A CN202311035500 A CN 202311035500A CN 117097958 A CN117097958 A CN 117097958A
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China
Prior art keywords
multimedia content
data
information stream
display
stream data
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CN202311035500.4A
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Chinese (zh)
Inventor
卓威
黄龙
盛梦雪
齐雨飞
陈一斌
张晓光
王硕
冯奔
姚默
郑世强
陈以鎏
袁章敬
陈婉玉
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Beijing Youzhuju Network Technology Co Ltd
Douyin Vision Co Ltd
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Beijing Youzhuju Network Technology Co Ltd
Douyin Vision Co Ltd
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Application filed by Beijing Youzhuju Network Technology Co Ltd, Douyin Vision Co Ltd filed Critical Beijing Youzhuju Network Technology Co Ltd
Priority to CN202311035500.4A priority Critical patent/CN117097958A/en
Publication of CN117097958A publication Critical patent/CN117097958A/en
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/485—End-user interface for client configuration
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4438—Window management, e.g. event handling following interaction with the user interface

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  • Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Software Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present disclosure provides a multimedia content display method, apparatus, computer device and storage medium, including: responding to the satisfaction of the content acquisition condition, acquiring information stream data and a first display sequence of multimedia content in the information stream data, and displaying the information stream data according to the first display sequence; acquiring first associated data generated in the information stream data display process under the condition that the information stream data comprises at least one second multimedia content; under the condition that the first association data meets the first preset condition is detected, second association data are obtained, and the first display sequence is adjusted based on the second association data; and displaying the multimedia content which is not displayed in the information stream data according to the second display sequence obtained after adjustment. By the method, the display sequence of the multimedia content can be dynamically adjusted, and user experience is ensured while the display effect of the second multimedia content is improved.

Description

Multimedia content display method and device, computer equipment and storage medium
Technical Field
The disclosure relates to the technical field of computers, and in particular relates to a multimedia content display method, a device, computer equipment and a storage medium.
Background
In the information flow display scenario, typically, the server returns a set of information flow data to the client after receiving the refresh request, where the returned information flow data may include advertisement data.
In general, the display sequence of each multimedia content and advertisement data in the information stream data is determined well at the server, and after the client receives the information stream data, the client displays the corresponding content directly according to the corresponding display sequence, and the display sequence of the advertisement directly influences the display effect of the advertisement and the viewing experience of the user.
Disclosure of Invention
The embodiment of the disclosure at least provides a multimedia content display method, a multimedia content display device, a computer device and a storage medium.
In a first aspect, an embodiment of the present disclosure provides a method for displaying multimedia content, which is applied to a user terminal, and includes:
responding to the condition of content acquisition, acquiring information stream data and a first display sequence of multimedia content in the information stream data, and displaying the information stream data according to the first display sequence; wherein the information stream data comprises a plurality of first multimedia contents;
acquiring first associated data generated in the information stream data display process under the condition that the information stream data comprises at least one second multimedia content; wherein the second multimedia content is multimedia content related to a target object;
Acquiring second associated data under the condition that the first associated data meets a first preset condition, and adjusting the first display sequence based on the second associated data;
and displaying the multimedia content which is not displayed in the information stream data according to the second display sequence obtained after adjustment.
In a second aspect, embodiments of the present disclosure further provide a multimedia content display apparatus, including:
the first acquisition module is used for responding to the condition of content acquisition, acquiring information stream data and a first display sequence of multimedia content in the information stream data, and displaying the information stream data according to the first display sequence; wherein the information stream data comprises a plurality of first multimedia contents;
the second acquisition module is used for acquiring first associated data generated in the information flow data display process when the information flow data comprises at least one second multimedia content; wherein the second multimedia content is multimedia content related to a target object;
the adjustment module is used for acquiring second association data under the condition that the first association data is detected to meet a first preset condition, and adjusting the first display sequence based on the second association data;
And the display module is used for displaying the multimedia content which is not displayed in the information stream data according to the second display sequence obtained after adjustment.
In a possible embodiment, the first association data includes at least one of:
the time interval between the display end time and the current time of the previously displayed second multimedia content, the first number of multimedia contents of the interval between the previously displayed second multimedia content and the currently displayed multimedia content, the historical browsing duration of the historically displayed information stream data, the second number of multimedia contents of the historically displayed information stream data.
In a possible implementation manner, the second obtaining module is configured to, when obtaining the first associated data generated in the information flow data display process:
under the condition that a second preset condition is met, acquiring first associated data generated in the information flow data display process; wherein the second preset condition includes at least one of:
and detecting that the media content switching operation, the currently played media content is completely played, and the time interval between the last acquisition of the first associated data reaches a preset time interval.
In a possible implementation manner, the second association data includes the first association data, and further includes at least one of the following data:
first interaction data for the first multimedia content that has been presented, second interaction data for the second multimedia content that has been presented.
In a possible implementation manner, the second association data further includes attribute information of the user side obtained from a server, and/or attribute information of second multimedia content to be displayed.
In a possible implementation manner, the user side is deployed with a first network model; the first display order is determined by a second network model deployed by a server;
the adjustment module is configured to, when adjusting the first display order based on the second association data:
and inputting the second associated data and the first display sequence into the first network model, and determining an adjusted second display sequence.
In a possible implementation manner, before the second association data is acquired, the adjusting module is further configured to:
determining the next multimedia content of the currently displayed multimedia content in the first display sequence;
And acquiring the second associated data when the other multimedia contents except the next multimedia content comprise the second multimedia content in the multimedia contents which are not displayed by the information stream data.
In a possible implementation manner, in a case that the multimedia content other than the next multimedia content does not include the second multimedia content in the multimedia content not displayed by the information stream data, the display module is further configured to:
and displaying the non-displayed multimedia content according to the first display sequence.
In a possible implementation manner, the adjusting module is configured to, when adjusting the first display order based on the second association data:
and adjusting the display sequence of the second multimedia content after the next multimedia content in the first display sequence based on the second associated data.
In a third aspect, embodiments of the present disclosure further provide a computer device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory in communication via the bus when the computer device is running, the machine-readable instructions when executed by the processor performing the steps of the first aspect, or any of the possible implementations of the first aspect.
In a fourth aspect, the presently disclosed embodiments also provide a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the first aspect, or any of the possible implementations of the first aspect.
According to the multimedia content display method, device, computer equipment and storage medium, after the information stream data is acquired, the user side can display the information stream data according to the first display sequence, and under the condition that first associated data generated in the information stream data display process meet first preset conditions, the first display sequence can be directly adjusted, and the unrepresented multimedia content is displayed according to the adjusted second display sequence. By the method, the user side can adjust the display sequence of the multimedia content according to the associated data generated in the process of watching the information stream data by the user in real time, so that the dynamic adjustment of the display sequence of the multimedia content can be realized, and the user experience is ensured while the display effect of the second multimedia content is improved.
The foregoing objects, features and advantages of the disclosure will be more readily apparent from the following detailed description of the preferred embodiments taken in conjunction with the accompanying drawings.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for the embodiments are briefly described below, which are incorporated in and constitute a part of the specification, these drawings showing embodiments consistent with the present disclosure and together with the description serve to illustrate the technical solutions of the present disclosure. It is to be understood that the following drawings illustrate only certain embodiments of the present disclosure and are therefore not to be considered limiting of its scope, for the person of ordinary skill in the art may admit to other equally relevant drawings without inventive effort.
FIG. 1 illustrates a flow chart of a method for multimedia content presentation provided by an embodiment of the present disclosure;
FIG. 2 illustrates an exemplary diagram of a method for multimedia content presentation provided by embodiments of the present disclosure;
fig. 3 is a schematic diagram of a multimedia content display apparatus according to an embodiment of the disclosure;
fig. 4 shows a schematic structural diagram of a computer device according to an embodiment of the disclosure.
Detailed Description
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present disclosure more apparent, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is apparent that the described embodiments are only some embodiments of the present disclosure, but not all embodiments. The components of the embodiments of the present disclosure, which are generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure provided in the accompanying drawings is not intended to limit the scope of the disclosure, as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be made by those skilled in the art based on the embodiments of this disclosure without making any inventive effort, are intended to be within the scope of this disclosure.
In general, the display sequence of each multimedia content and advertisement data in the information stream data is determined well at the server, and after the client receives the information stream data, the client displays the corresponding content directly according to the corresponding display sequence, and the display sequence of the advertisement directly influences the display effect of the advertisement and the viewing experience of the user.
During the viewing of the information stream data, the user typically generates some user interaction data, such as praise for a certain video, or "no interest" for a certain advertisement, etc. These user interaction data will directly affect the presentation of the advertisement.
In the related art, after generating user interaction data, a user generally directly feeds back to a server, and the server adjusts advertisement delivery (e.g., adjusts advertisement delivery position, advertisement delivery sequence, etc.) based on the user interaction data. However, the adjustment cannot be applied to the information stream data that is already returned to the user side, for example, if the information stream data pulled by the user side includes 20 pieces of data, the user generates some user interaction data after watching the first 5 pieces of data, after the user side feeds back the user interaction data to the server, the server can only adjust the advertisement placement in the information stream data pulled next time by the user side, and the adjustment cannot be performed on the last 15 pieces of data pulled to the user side, which may lead to untimely content adjustment.
In addition, in a highly concurrent scenario, if advertising of information stream data of multiple users is to be adjusted at the same time, a large amount of computing resources are occupied.
Based on the above-mentioned research, the disclosure provides a method, an apparatus, a computer device and a storage medium for displaying multimedia content, where after obtaining information stream data, a user side may display the information stream data according to a first display order, and may directly adjust the first display order when first associated data generated in the information stream data display process meets a first preset condition, and display non-displayed multimedia content according to an adjusted second display order. By the method, the user side can adjust the display sequence of the multimedia content according to the associated data generated in the process of watching the information stream data by the user in real time, so that the dynamic adjustment of the display sequence of the multimedia content can be realized, and the user experience is ensured while the display effect of the second multimedia content is improved.
It should be noted that: like reference numerals and letters denote like items in the following figures, and thus once an item is defined in one figure, no further definition or explanation thereof is necessary in the following figures.
The term "and/or" is used herein to describe only one relationship, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist together, and B exists alone. In addition, the term "at least one" herein means any one of a plurality or any combination of at least two of a plurality, for example, including at least one of A, B, C, and may mean including any one or more elements selected from the group consisting of A, B and C.
It will be appreciated that prior to using the technical solutions disclosed in the embodiments of the present disclosure, the user should be informed and authorized of the type, usage range, usage scenario, etc. of the personal information related to the present disclosure in an appropriate manner according to the relevant legal regulations.
For example, in response to receiving an active request from a user, a prompt is sent to the user to explicitly prompt the user that the operation it is requesting to perform will require personal information to be obtained and used with the user. Thus, the user can autonomously select whether to provide personal information to software or hardware such as an electronic device, an application program, a server or a storage medium for executing the operation of the technical scheme of the present disclosure according to the prompt information.
As an alternative but non-limiting implementation, in response to receiving an active request from a user, the manner in which the prompt information is sent to the user may be, for example, a popup, in which the prompt information may be presented in a text manner. In addition, a selection control for the user to select to provide personal information to the electronic device in a 'consent' or 'disagreement' manner can be carried in the popup window.
It will be appreciated that the above-described notification and user authorization process is merely illustrative and not limiting of the implementations of the present disclosure, and that other ways of satisfying relevant legal regulations may be applied to the implementations of the present disclosure.
For the sake of understanding the present embodiment, first, a detailed description will be given of a multimedia content display method disclosed in the present embodiment, where an execution main body of the multimedia content display method provided in the present embodiment is generally a terminal device, and the terminal device may refer to, for example, a smart phone, a tablet computer, a personal computer, and so on.
Referring to fig. 1, a flowchart of a method for displaying multimedia content according to an embodiment of the disclosure is shown, where the method includes steps 101 to 104, where:
Step 101, acquiring information stream data and a first display sequence of multimedia content in the information stream data in response to the satisfaction of a content acquisition condition, and displaying the information stream data according to the first display sequence; wherein the information stream data comprises a plurality of first multimedia contents.
102, acquiring first associated data generated in the information flow data display process under the condition that the information flow data comprises at least one second multimedia content; wherein the second multimedia content is multimedia content related to a target object.
Step 103, acquiring second associated data and adjusting the first display sequence based on the second associated data under the condition that the first associated data is detected to meet a first preset condition.
And 104, displaying the multimedia content which is not displayed in the information stream data according to the second display sequence obtained after adjustment.
The following is a detailed description of the above steps.
The content acquisition condition refers to a condition for pulling information stream data from a server, and may include any one of the following, by way of example:
detecting that the target application is started; or detecting that the update button is triggered; alternatively, an update slide operation is detected.
Wherein the target application is an application for displaying the second multimedia content; the update slide operation may be, for example, a slide down operation performed on the first multimedia content presented.
The first multimedia content refers to multimedia content screened based on attribute information of the user side, and may include video, articles, and the like; the first multimedia content may include various forms of media content.
In a possible implementation, the information stream data may further include second multimedia content. The second multimedia content is multimedia content related to a target object, and the target object may refer to a target object, a target place, target software, and the like; the second multimedia content may be multimedia content introducing the target object or may be multimedia content recommending the target object, and illustratively, the second multimedia content may refer to an advertisement.
The genre of the second multimedia content may be the same as the first multimedia content, for example, may be video, or may be different.
The information stream data may include a plurality of first multimedia contents and at least one second multimedia content, and generally, the number of the first multimedia contents is greater than the number of the second multimedia contents.
After the content acquisition condition is satisfied in response, the number of the first multimedia content and the second multimedia content contained in the information stream data acquired at different times may be different, and illustratively, how many first multimedia content are contained in the acquired information stream data may be related to the acquisition time. In particular, it may be server-decided which first multimedia content and second multimedia content to obtain.
In a possible implementation, the server may be deployed with a second network model, and the first presentation order may be determined by the second network model. For example, the second network model may determine the first presentation order according to content information of each multimedia content in the information stream data and the accessory phase information of the user terminal.
When the information stream data is displayed according to the first display sequence, after any multimedia content in the information stream data is displayed, automatically displaying the next multimedia content of the multimedia content in the first display sequence; or, after receiving the content switching instruction, displaying the next multimedia content according to the first display sequence.
The present disclosure is not limited to a specific method for presenting information stream data, and the above description is merely illustrative.
In practical application, the second multimedia content is not included in the information stream data obtained each time, and the information stream data can be directly displayed according to the first display sequence without adjusting the first display sequence under the condition that the obtained information stream data does not include the second multimedia content.
In the case that the information stream data includes at least one second multimedia content, associated data generated by the user during browsing the multimedia content in the information stream data will reflect the current browsing status of the user, and correspondingly, the displaying sequence of the second multimedia content in the information stream data will affect the browsing status of the user.
The first association data may refer to association data generated by a user during the presentation of the information stream data. Illustratively, the first association data may include at least one of:
the time interval between the display end time and the current time of the previously displayed second multimedia content, the first number of multimedia contents of the interval between the previously displayed second multimedia content and the currently displayed multimedia content, the historical browsing duration of the historically displayed information stream data, the second number of multimedia contents of the historically displayed information stream data.
Here, the historical display information flow data may refer to information flow data displayed after the target application program is started up the current time, and the historical display information flow data may include at least one information flow data; the historical browsing duration may refer to a sum of time of browsing the media content displayed by the history, where the sum of time may be a sum of browsing times including only the media content that is completely played, or may include a sum of browsing times of all media content that has a play record.
Correspondingly, the first association data meeting the first preset condition may mean that the time interval exceeds a preset time interval, or the first number exceeds a first preset number, or the historical browsing duration exceeds a preset duration, and the second number exceeds a second preset number, where the first preset number and the second preset number may be the same or different.
In a possible implementation manner, when the first associated data generated in the information flow data display process is acquired, the first associated data generated in the information flow data display process may be acquired again if a second preset condition is met.
Wherein the second preset condition includes at least one of:
and detecting that the media content switching operation, the currently played media content is completely played, and the time interval between the last acquisition of the first associated data reaches a preset time interval.
Here, the switching operation of the media content may include a switching operation for media content in the already acquired information stream data, or a switching operation performed on the last media content in the information stream data after the current information stream data is played, where the switching operation is used for displaying other media content after the last media content, that is, acquiring the next information stream data.
The second associated data is associated data which needs to be referred when the first display sequence is adjusted, and generally, the second associated data is user associated data generated by a pointer to a specific media content; optionally, the second association data may include the first association data, and the second association data further includes at least one of the following data:
first interaction data for each first multimedia content that has been presented, second interaction data for each second multimedia content that has been presented.
Here, the displayed first multimedia content and the displayed second multimedia content may refer to the displayed first multimedia content and second multimedia content in the currently acquired information stream data; or, the method may refer to the first multimedia content and the second multimedia content which are already displayed in the information stream data acquired after the target application program is started at the current time; or, it may refer to the first multimedia content and the second multimedia content (such as the last week of the streaming data) that have been shown in the streaming data in a time interval that is not longer than the target time from the current time.
The first interaction data for the first multimedia content may be interaction data such as praise, comment, forwarding, etc., and the second interaction data for the second multimedia content may be interaction data such as trigger a skip link of the second multimedia content, setting "uninteresting" for the second multimedia content, etc. The first interaction data and the second interaction data may be different types of data.
The first interactive data and the second interactive data are data with strong instantaneity, namely the interactive input generated in a time range interval shorter than the current moment, such as the interactive data generated in the last week, the interactive data generated in the last 6 hours and the like, and the data has strong instantaneity, but the information quantity is small, and the information is relatively one-sided, so that other information can be acquired from the server to assist in adjusting the first display sequence.
The second association data may also include attribute information of the user terminal obtained from a server, and/or attribute information of the second multimedia content to be displayed.
The attribute information of the user side may include, for example, a triggering condition of the user side on the second multimedia content, for example, whether the user is a user who frequently triggers an advertisement and purchases a commodity; the attribute information of the second multimedia content to be presented may include, for example, a value of the second multimedia content, and the like.
The attribute information of the user side in the server may be determined based on the historical association data of the user, for example, may be determined according to the historical trigger condition, the historical click condition, and the like of the user; the attribute information of the second multimedia content to be presented may be determined based on a delivery schedule of the second multimedia content.
In a possible implementation manner, the user side may be configured with a first network model, when the first display order is adjusted based on the second association data, the second association data and the first display order may be exemplarily input into the first network model, and the first network model may adjust the first display order to obtain an adjusted second display order.
Here, the first network model deployed at the user side may be different from the second network model deployed at the server, and the first network model may be a lightweight network model due to limited device performance at the user side.
In addition, in order to improve development efficiency, the first network model deployed at the user side may be set in a hot update form, that is, the first network model is not bound with the version of the target application program. The building and training of the first network model may be server-side, and the client side may deploy the first network model by requesting a software development kit (Software Development Kit, SDK) from the server. When the first network model on the server is updated, the SDK of the first network model after the information flow data has been updated may be sent to the user side when the user side requests to acquire the information flow data, so as to update the first network model deployed by the user side.
Optionally, the user side may set a virtual machine, and load the first network model on the virtual machine, where the virtual machine may be a Python virtual machine, for example.
In a possible implementation manner, when the first display sequence is adjusted, the display sequence of all the multimedia contents which are not displayed may be adjusted.
However, in practical applications, since the display of the second multimedia content affects the user experience, when the first display sequence is adjusted based on the second associated data, the display sequence of the second multimedia content that is not displayed in the first display sequence may be adjusted based on the second associated data.
Because a certain time is required to be spent for adjusting the first display sequence by invoking the first network model, if the display sequence of all the media contents after the currently played media contents is directly rearranged and adjusted, the time spent is long, and if a user inputs a media content switching instruction in the adjustment process, at the moment, it cannot be determined which media content is the next displayed media content, so that the situation that normal play cannot be performed may occur.
In order to avoid the above-mentioned situation, when the first display order is adjusted based on the second associated data, the display order of other multimedia contents after the next multimedia content of the currently displayed multimedia content may be adjusted based on the second associated data.
For example, if the multimedia content and the first presentation sequence included in the information stream data are: feed1, ad1, feed 2, feed3, feed4, feed5, feed6, feed7, feed8, feed9, ad2, feed10; wherein, feed represents the first multimedia content, n takes 1-10, adm represents the second multimedia content, m takes 1, 2.
If the currently played multimedia content is Feed6 and the next multimedia content is Feed7, the display sequence of the other multimedia content after the next multimedia content (Feed 7) of the currently displayed multimedia content (Feed 6) is adjusted, namely, the display sequence of Feed8, feed9, ad2 and Feed10 is adjusted.
In the adjusted second display sequence, the next multimedia content of the currently displayed multimedia content is the display first position, that is, after the display sequence of Feed8, feed9, ad2 and Feed10 is adjusted, feed7 needs to be added to the first position of the adjusted display sequence.
Since the purpose of adjusting the first display order is to adjust the display order of the second multimedia content to be displayed, if the multimedia content after the currently played multimedia content does not include the second multimedia content, it is meaningless to adjust the first display order.
Therefore, before the second associated data is acquired, the next multimedia content of the currently displayed multimedia content in the first display sequence can be determined; and acquiring the second associated data when the other multimedia contents except the next multimedia content comprise the second multimedia content in the multimedia contents which are not displayed by the information stream data.
In the multimedia content not displayed by the information stream data, when the other multimedia content except the next multimedia content does not include the second multimedia content, the non-displayed multimedia content can be directly displayed according to the first display sequence.
In an alternative embodiment, after displaying the plurality of information flow data, the user may have feedback data for the displayed information flow data with the display sequence adjusted, where the feedback data may be used to optimize the first network model deployed by the user side, so as to implement personalization of the network model of the client side.
Specifically, after the number of the information flow data in the displaying sequence exceeds a specific number, feedback data corresponding to the information flow data is obtained, and then the feedback data is used as sample data to train the first network model.
In addition, if the first display order generated by the server is reasonable, the first display order does not need to be adjusted later, so that the feedback data can also be used for training a second network model deployed by the server by a user, and the feedback data for training the second network model can be derived from a plurality of user ends. The specific training process will not be described in detail.
The above-described multimedia content presentation method will be described below with reference to specific examples.
Referring to fig. 2, an example of a method for displaying multimedia content according to an embodiment of the present disclosure may be provided, after a request is initiated by a user terminal, information stream data may be acquired, in which Feed represents a first multimedia content, ad represents a second multimedia content, wherein gray part of the multimedia content represents already viewed multimedia content, black part of the multimedia content represents viewing multimedia content, and white part of the multimedia content represents non-viewed multimedia content.
The user side can acquire an algorithm package from the server, wherein the algorithm package comprises a first network model, when the first display sequence needs to be adjusted, multimedia contents in the dotted line frame can be rearranged to obtain a second display sequence, and the multimedia contents which are not displayed are displayed according to the second display sequence.
The detailed description of the above steps, description of the embodiment of fig. 1, will not be repeated here.
In the method for displaying multimedia content provided in the embodiment of the present disclosure, after obtaining information stream data, a user side may display the information stream data according to a first display order, and may directly adjust the first display order when first associated data generated in the information stream data display process meets a first preset condition, and display non-displayed multimedia content according to an adjusted second display order. By the method, the user side can adjust the display sequence of the multimedia content according to the associated data generated in the process of watching the information stream data by the user in real time, so that the dynamic adjustment of the display sequence of the multimedia content can be realized, and the user experience is ensured while the display effect of the second multimedia content is improved.
It will be appreciated by those skilled in the art that in the above-described method of the specific embodiments, the written order of steps is not meant to imply a strict order of execution but rather should be construed according to the function and possibly inherent logic of the steps.
Based on the same inventive concept, the embodiments of the present disclosure further provide a multimedia content display device corresponding to the multimedia content display method, and since the principle of solving the problem of the device in the embodiments of the present disclosure is similar to that of the foregoing multimedia content display method in the embodiments of the present disclosure, the implementation of the device may refer to the implementation of the method, and the repetition is omitted.
Referring to fig. 3, a schematic architecture diagram of a multimedia content display apparatus according to an embodiment of the disclosure is provided, where the apparatus includes: the device comprises a first acquisition module 301, a second acquisition module 302, an adjustment module 303 and a display module 304; wherein,
a first obtaining module 301, configured to obtain information stream data and a first display order of multimedia content in the information stream data in response to satisfaction of a content obtaining condition, and display the information stream data according to the first display order; wherein the information stream data comprises a plurality of first multimedia contents;
A second obtaining module 302, configured to obtain, in a case where the information stream data includes at least one second multimedia content, first associated data generated during the information stream data display process; wherein the second multimedia content is multimedia content related to a target object;
an adjustment module 303, configured to obtain second association data when it is detected that the first association data meets a first preset condition, and adjust the first display order based on the second association data;
and the display module 304 is configured to display multimedia content that is not displayed in the information stream data according to the adjusted second display order.
In a possible embodiment, the first association data includes at least one of:
the time interval between the display end time and the current time of the previously displayed second multimedia content, the first number of multimedia contents of the interval between the previously displayed second multimedia content and the currently displayed multimedia content, the historical browsing duration of the historically displayed information stream data, the second number of multimedia contents of the historically displayed information stream data.
In a possible implementation manner, the second obtaining module 302 is configured to, when obtaining the first associated data generated during the information stream data presentation process:
under the condition that a second preset condition is met, acquiring first associated data generated in the information flow data display process; wherein the second preset condition includes at least one of:
and detecting that the media content switching operation, the currently played media content is completely played, and the time interval between the last acquisition of the first associated data reaches a preset time interval.
In a possible implementation manner, the second association data includes the first association data, and further includes at least one of the following data:
first interaction data for the first multimedia content that has been presented, second interaction data for the second multimedia content that has been presented.
In a possible implementation manner, the second association data further includes attribute information of the user side obtained from a server, and/or attribute information of second multimedia content to be displayed.
In a possible implementation manner, the user side is deployed with a first network model; the first display order is determined by a second network model deployed by a server;
The adjusting module 303 is configured to, when adjusting the first display order based on the second association data:
and inputting the second associated data and the first display sequence into the first network model, and determining an adjusted second display sequence.
In a possible implementation manner, before the second association data is acquired, the adjusting module 303 is further configured to:
determining the next multimedia content of the currently displayed multimedia content in the first display sequence;
and acquiring the second associated data when the other multimedia contents except the next multimedia content comprise the second multimedia content in the multimedia contents which are not displayed by the information stream data.
In a possible implementation manner, in a case where the multimedia content other than the next multimedia content does not include the second multimedia content in the multimedia content not displayed by the information stream data, the displaying module 304 is further configured to:
and displaying the non-displayed multimedia content according to the first display sequence.
In a possible implementation manner, the adjusting module 303 is configured to, when adjusting the first display order based on the second association data:
And adjusting the display sequence of the second multimedia content after the next multimedia content in the first display sequence based on the second associated data.
The process flow of each module in the apparatus and the interaction flow between the modules may be described with reference to the related descriptions in the above method embodiments, which are not described in detail herein.
Based on the same technical concept, the embodiment of the disclosure also provides computer equipment. Referring to fig. 4, a schematic structural diagram of a computer device 400 according to an embodiment of the disclosure is shown. The computer devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), car terminals (e.g., car navigation terminals), etc., as well as fixed terminals such as digital TVs, desktop computers, etc., or various forms of servers such as stand-alone servers or server clusters. The computer device illustrated in fig. 4 is merely an example and should not be construed as limiting the functionality and scope of use of the disclosed embodiments.
As shown in fig. 4, the computer apparatus 400 may include a processing device (e.g., a central processing unit, a graphics processor, etc.) 401, which may perform various appropriate actions and processes according to a program stored in a read-only memory device (ROM) 402 or a program loaded from a memory device 405 into a random access memory device (RAM) 403. In the RAM 403, various programs and data required for the operation of the computer device 400 are also stored. The processing device 401, the ROM 402, and the RAM 403 are connected to each other by a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
In general, the following devices may be connected to the I/O interface 405: input devices 406 including, for example, a touch screen, touchpad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 407 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 408 including, for example, magnetic tape, hard disk, etc.; and a communication device 409. The communication means 409 may allow the computer device 400 to communicate with other devices wirelessly or by wire to exchange data. While fig. 4 shows a computer apparatus 400 having various devices, it is to be understood that not all illustrated devices are required to be implemented or provided. More or fewer devices may be implemented or provided instead.
In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing a method of multimedia content presentation. In such an embodiment, the computer program may be downloaded and installed from a network via communications device 409, or from storage 408, or from ROM 402. The above-described functions defined in the methods of the embodiments of the present disclosure are performed when the computer program is executed by the processing device 401.
The disclosed embodiments also provide a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the multimedia content presentation method described in the method embodiments above. Wherein the storage medium may be a volatile or nonvolatile computer readable storage medium.
The embodiments of the present disclosure further provide a computer program product, where the computer program product carries program code, where instructions included in the program code may be used to perform the steps of the method for displaying multimedia content described in the foregoing method embodiments, and specifically reference may be made to the foregoing method embodiments, which are not described herein in detail.
Wherein the above-mentioned computer program product may be realized in particular by means of hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied as a computer storage medium, and in another alternative embodiment, the computer program product is embodied as a software product, such as a software development kit (Software Development Kit, SDK), or the like.
It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described system and apparatus may refer to corresponding procedures in the foregoing method embodiments, which are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. The above-described apparatus embodiments are merely illustrative, for example, the division of the units is merely a logical function division, and there may be other manners of division in actual implementation, and for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some communication interface, device or unit indirect coupling or communication connection, which may be in electrical, mechanical or other form.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present disclosure may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in essence or a part contributing to the prior art or a part of the technical solution, or in the form of a software product stored in a storage medium, including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in the embodiments of the present disclosure. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
Finally, it should be noted that: the foregoing examples are merely specific embodiments of the present disclosure, and are not intended to limit the scope of the disclosure, but the present disclosure is not limited thereto, and those skilled in the art will appreciate that while the foregoing examples are described in detail, it is not limited to the disclosure: any person skilled in the art, within the technical scope of the disclosure of the present disclosure, may modify or easily conceive changes to the technical solutions described in the foregoing embodiments, or make equivalent substitutions for some of the technical features thereof; such modifications, changes or substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the disclosure, and are intended to be included within the scope of the present disclosure. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims (12)

1. The multimedia content display method is characterized by being applied to a user side and comprising the following steps of:
responding to the condition of content acquisition, acquiring information stream data and a first display sequence of multimedia content in the information stream data, and displaying the information stream data according to the first display sequence; wherein the information stream data comprises a plurality of first multimedia contents;
Acquiring first associated data generated in the information stream data display process under the condition that the information stream data comprises at least one second multimedia content; wherein the second multimedia content is multimedia content related to a target object;
acquiring second associated data under the condition that the first associated data meets a first preset condition, and adjusting the first display sequence based on the second associated data;
and displaying the multimedia content which is not displayed in the information stream data according to the second display sequence obtained after adjustment.
2. The method of claim 1, wherein the first association data comprises at least one of:
the time interval between the display end time and the current time of the previously displayed second multimedia content, the first number of multimedia contents of the interval between the previously displayed second multimedia content and the currently displayed multimedia content, the historical browsing duration of the historically displayed information stream data, the second number of multimedia contents of the historically displayed information stream data.
3. The method according to claim 1, wherein said acquiring the first associated data generated during the presentation of the information stream data comprises:
Under the condition that a second preset condition is met, acquiring first associated data generated in the information flow data display process; wherein the second preset condition includes at least one of:
and detecting that the media content switching operation, the currently played media content is completely played, and the time interval between the last acquisition of the first associated data reaches a preset time interval.
4. The method of claim 1, wherein the second association data comprises the first association data, and further comprising at least one of:
first interaction data for the first multimedia content that has been presented, second interaction data for the second multimedia content that has been presented.
5. The method of claim 4, wherein the second association data further includes attribute information of the user side obtained from a server and/or attribute information of a second multimedia content to be presented.
6. The method of claim 1, wherein the client is deployed with a first network model; the first display order is determined by a second network model deployed by a server;
the adjusting the first display order based on the second association data includes:
And inputting the second associated data and the first display sequence into the first network model, and determining an adjusted second display sequence.
7. The method of claim 1, wherein prior to acquiring the second association data, the method further comprises:
determining the next multimedia content of the currently displayed multimedia content in the first display sequence;
and acquiring the second associated data when the other multimedia contents except the next multimedia content comprise the second multimedia content in the multimedia contents which are not displayed by the information stream data.
8. The method according to claim 7, wherein in a case where the other multimedia contents than the next multimedia content among the multimedia contents not shown in the information stream data do not include the second multimedia content, the method further comprises:
and displaying the non-displayed multimedia content according to the first display sequence.
9. The method of claim 7, wherein adjusting the first presentation order based on the second association data comprises:
and adjusting the display sequence of the second multimedia content after the next multimedia content in the first display sequence based on the second associated data.
10. A multimedia content presentation device, comprising:
the first acquisition module is used for responding to the condition of content acquisition, acquiring information stream data and a first display sequence of multimedia content in the information stream data, and displaying the information stream data according to the first display sequence; wherein the information stream data comprises a plurality of first multimedia contents;
the second acquisition module is used for acquiring first associated data generated in the information flow data display process when the information flow data comprises at least one second multimedia content; wherein the second multimedia content is multimedia content related to a target object;
the adjustment module is used for acquiring second association data under the condition that the first association data is detected to meet a first preset condition, and adjusting the first display sequence based on the second association data;
and the display module is used for displaying the multimedia content which is not displayed in the information stream data according to the second display sequence obtained after adjustment.
11. A computer device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory in communication via the bus when the computer device is running, the machine-readable instructions when executed by the processor performing the steps of the multimedia content presentation method of any one of claims 1 to 9.
12. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored thereon a computer program which, when executed by a processor, performs the steps of the multimedia content presentation method as claimed in any one of claims 1 to 9.
CN202311035500.4A 2023-08-16 2023-08-16 Multimedia content display method and device, computer equipment and storage medium Pending CN117097958A (en)

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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202311035500.4A CN117097958A (en) 2023-08-16 2023-08-16 Multimedia content display method and device, computer equipment and storage medium

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