CN117094770A

CN117094770A - Advertisement delivery task sending method, device, equipment and storage medium

Info

Publication number: CN117094770A
Application number: CN202310773780.2A
Authority: CN
Inventors: 张磊; 汪牧远; 张菡; 李剑; 夏林; 马晓伟; 张迪; 袁贺; 王赟; 范舟舟; 张蒴; 陈高勋
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2023-06-28
Filing date: 2023-06-28
Publication date: 2023-11-21

Abstract

The application provides a method, a device, equipment and a storage medium for sending an advertisement delivery task, which relate to the technical field of Internet, and the method comprises the following steps: determining at least one target task from a plurality of advertisement delivery tasks based on target reference information of each advertisement delivery task to be sent, determining whether the delivery account has task execution capability based on task execution information of the delivery account, and if so, sending the at least one target task to the delivery account. The target reference information can indicate the priority of the task sent to the delivery account, and the task execution information can indicate the task execution load of the delivery account, so that the priority of the advertisement delivery task and the task execution load of the delivery account are comprehensively considered, the task with higher priority is timely sent on the basis that the quantity of the task executed by the delivery account is in a reasonable range, the task execution efficiency is improved, the delivery account is convenient to deliver advertisements timely, and the delivery conversion rate of the advertisements is improved.

Description

Advertisement delivery task sending method, device, equipment and storage medium

Technical Field

The present application relates to the field of advertisement delivery technologies, and in particular, to a method, an apparatus, a device, and a storage medium for sending an advertisement delivery task.

Background

Advertising refers to a way to promote a particular advertisement to a particular group of people. With the rapid development of internet technology, advertisement delivery systems have been developed, by which advertisement delivery parties can automatically deliver advertisements to be delivered to respective multimedia platforms.

In the related art, an advertisement delivery party registers a delivery account in an advertisement delivery system, and the advertisement delivery system can send advertisement delivery tasks (for example, 10 newly-built advertisements with a conversion target of …) generated by an advertisement server management system or edited by media staff to the delivery account at fixed time and fixed quantity, so that the advertisement delivery party can operate the delivery account to execute the corresponding tasks, and the advertisement delivery operation optimization is realized.

However, in the above method, because the total advertisement delivery tasks are often more, the same account receives a large number of tasks in a short time, which increases the cost of executing the tasks by the advertisement delivery party, resulting in lower task execution efficiency.

Disclosure of Invention

The embodiment of the application provides a method, a device, equipment and a storage medium for sending an advertisement putting task, which can improve the task execution efficiency. The technical scheme is as follows:

In one aspect, a method for sending an advertisement delivery task is provided, where the method includes:

determining target reference information of each advertisement delivery task based on a plurality of advertisement delivery tasks to be sent, wherein the advertisement delivery tasks indicate strategies executed by a delivery account when delivering advertisements, and the target reference information indicates priorities of the advertisement delivery tasks to be sent to the delivery account;

determining at least one target task meeting target conditions from a plurality of advertisement delivery tasks based on target reference information of each advertisement delivery task;

determining task execution information of the throwing account based on the throwing task received by the throwing account, wherein the task execution information indicates task execution load of the throwing account;

and if the task execution information is based on the task execution information, determining that the delivery account has the task execution capability, and sending at least one target task to the delivery account.

In another aspect, there is provided a transmitting apparatus for an advertisement delivery task, the apparatus including:

the first determining module is used for determining target reference information of each advertisement delivery task based on a plurality of advertisement delivery tasks to be sent, wherein the advertisement delivery tasks indicate strategies executed by a delivery account when delivering advertisements, and the target reference information indicates priorities of the advertisement delivery tasks to be sent to the delivery account;

A second determining module, configured to determine at least one target task meeting a target condition from a plurality of advertisement delivery tasks based on target reference information of each advertisement delivery task;

the third determining module is used for determining task execution information of the throwing account based on the throwing task received by the throwing account, wherein the task execution information indicates task execution load of the throwing account;

and the sending module is used for sending at least one target task to the delivery account if the delivery account is determined to have task execution capability based on the task delivery information.

In some embodiments, the first determining module is configured to:

determining target reference information of the advertisement delivery task based on at least one of basic information, quality information and weighting information of the advertisement delivery task;

the basic information indicates at least one of a task type, a sending mode and a task attribute of the advertisement putting task; the quality information indicates at least one of task execution quality and task execution period of the advertisement delivery task; the weighting information indicates a priority weighting condition for sending the advertisement delivery task to the delivery account.

In some embodiments, the first determining module is configured to:

determining first reference information of the advertisement putting task based on the score corresponding to each item indicated by the basic information;

determining second reference information of the advertisement putting task based on the score corresponding to each item indicated by the quality information;

the target reference information is determined based on the first reference information, the second reference information, and the weighting information.

In some embodiments, the second determining module is configured to:

and sequencing a plurality of advertisement delivery tasks based on the size of target reference information of each advertisement delivery task, and determining at least one target task meeting the target condition from the sequenced plurality of advertisement delivery tasks.

In some embodiments, the second determining module is configured to:

determining a task arranged in a first number position in front of the sequenced plurality of advertisement putting tasks as at least one target task;

determining a task with a first number of bits in the sorted advertisement delivery tasks as a plurality of intermediate tasks, determining at least one target task from the plurality of intermediate tasks based on predicted execution information of each intermediate task, wherein the predicted execution information indicates the probability that the delivery account executes the intermediate task after the intermediate task is sent to the delivery account.

In some embodiments, the third determining module is configured to:

and determining task execution information of the delivery account based on at least one of the number of the tasks being executed, the time consumption of the tasks, the task difficulty and the task type in the delivery tasks received by the delivery account.

In some embodiments, the third determining module is configured to at least one of:

determining first task execution information of the release account based on the release task received by the release account;

determining second task execution information of the throwing account based on the throwing task received by the throwing account and the throwing task received by the associated account of the throwing account;

and determining third task execution information of the throwing account based on the throwing task received by the account set to which the throwing account belongs.

In some embodiments, the apparatus further comprises a fourth determination module for:

if any one of the first task execution information, the second task execution information and the third task execution information indicates that the task execution load of the release account meets a load condition, determining that the release account does not have task execution capability.

In some embodiments, the sending module is configured to at least one of:

if the target tasks indicate the strategy executed by the delivery account when the same advertisement is delivered, fusing the target tasks, and sending the fused tasks to the delivery account;

if the target tasks indicate the same strategy executed by the delivery account when delivering the advertisements, fusing the target tasks, and sending the fused tasks to the delivery account.

In some embodiments, the sending module is further configured to:

and if the put account is determined to not have the task execution capability based on the task execution information, sending a prompt message, wherein the prompt message indicates that the put account does not have the task execution capability.

In some embodiments, the sending module is further configured to:

transmitting the prompt message based on a transmission mode of at least one target task, wherein the transmission mode indicates the necessity of transmitting the target task to the delivery account;

if the sending mode of the target task is automatic sending, the prompt message indicates that the delivery account does not have task execution capability and does not send the target task; and if the sending mode of the target task is manually sent, the prompt message indicates that the delivery account does not have the task execution capability, and whether the sending is continued is confirmed.

In another aspect, a computer device is provided, the computer device including a processor and a memory for storing at least one segment of a computer program loaded and executed by the processor to implement a method for delivering an advertising task in an embodiment of the present application.

In another aspect, a computer readable storage medium is provided, where at least one section of computer program is stored, where the at least one section of computer program is loaded and executed by a processor to implement a method for sending an advertisement delivery task in an embodiment of the present application.

In another aspect, a computer program product is provided that includes at least one computer program stored in a computer readable storage medium. The processor of the computer device reads the at least one section of computer program from the computer readable storage medium, and the processor executes the at least one section of computer program, so that the computer device executes to implement the sending method of the advertisement delivery task in the embodiment of the present application.

In the embodiment of the application, at least one target task is determined from a plurality of advertisement delivery tasks based on target reference information of each advertisement delivery task to be sent, whether the delivery account has task execution capability is determined based on task execution information of the delivery account, and if so, the at least one target task is sent to the delivery account. The target reference information can indicate the priority of the task sent to the delivery account, and the task execution information can indicate the task execution load of the delivery account, so that the priority of the advertisement delivery task and the task execution load of the delivery account are comprehensively considered, the task with higher priority is timely sent on the basis that the quantity of the task executed by the delivery account is in a reasonable range, the task execution efficiency is improved, the delivery account is convenient to deliver advertisements timely, and the delivery conversion rate of the advertisements is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present application, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of an implementation environment of a method for sending an advertisement delivery task according to an embodiment of the present application;

FIG. 2 is a flow chart of a method for sending an advertisement delivery task according to an embodiment of the present application;

FIG. 3 is a flow chart of another method for sending an advertising campaign provided in accordance with an embodiment of the present application;

FIG. 4 is a schematic diagram of a method for sending an advertisement delivery task according to an embodiment of the present application;

FIG. 5 is a schematic diagram of another method for sending an advertisement delivery task according to an embodiment of the present application;

FIG. 6 is a schematic diagram of a method of sending an advertising campaign, provided in accordance with an embodiment of the present application;

FIG. 7 is a schematic diagram of a task priority scheduling module provided according to an embodiment of the present application;

FIG. 8 is a flow chart illustrating the execution of a task priority scheduling module according to an embodiment of the present application;

FIG. 9 is a class diagram illustration of a computing module provided in accordance with an embodiment of the present application;

FIG. 10 is a schematic diagram of a sending device for an advertisement delivery task according to an embodiment of the present application;

fig. 11 is a schematic structural view of a terminal according to an embodiment of the present application;

fig. 12 is a schematic structural diagram of a server according to an embodiment of the present application.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the embodiments of the present application will be described in further detail with reference to the accompanying drawings.

Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the application. Rather, they are merely examples of apparatus and methods consistent with aspects of the application as detailed in the accompanying claims.

The terms "first," "second," and the like in this disclosure are used for distinguishing between similar elements or items having substantially the same function and function, and it should be understood that there is no logical or chronological dependency between the terms "first," "second," and "n," and that there is no limitation on the amount and order of execution. It will be further understood that, although the following description uses the terms first, second, etc. to describe various elements, these elements should not be limited by the terms.

These terms are only used to distinguish one element from another element. For example, the first reference information can be referred to as second reference information, and similarly, the second reference information can also be referred to as first reference information, without departing from the scope of the various examples. The first reference information and the second reference information may both be reference information and, in some cases, may be separate and distinct reference information.

Wherein, at least one refers to one or more, for example, at least one reference information may be an integer number of reference information which is any one or more of one reference information, two reference information, three reference information, and the like. The plurality of reference information may be, for example, two reference information, three reference information, or an integer number of two or more.

It should be noted that, the information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the present application are all authorized by the user or are fully authorized by the parties, and the collection, use, and processing of the related data is required to comply with the relevant laws and regulations and standards of the relevant countries and regions. For example, the basic information, quality information, weighting information and the like of the advertisement delivery task related to the application are acquired under the condition of full authorization.

The environment in which the present application is implemented is described below.

Fig. 1 is a schematic diagram of an implementation environment of a method for sending an advertisement delivery task according to an embodiment of the present application. The implementation environment includes an advertisement delivery system 100, the advertisement delivery system 100 including a delivery terminal 101, a management terminal 102, and a server 103. The delivery terminal 101, the management terminal 102, and the server 103 are directly or indirectly connected via a wired network or a wireless network, and the present application is not limited thereto.

The delivery terminal 101 refers to a terminal used by an advertisement delivery party. Illustratively, an application program for providing an advertisement delivery function is installed and operated on the delivery terminal 101, by which an advertisement delivery party can register a delivery account in the advertisement delivery system 100, and deliver advertisements to respective multimedia platforms by operating the delivery account. Wherein the advertisement may be composed of at least one of: links, videos, pictures, music, text, etc., to which the present application is not limited. Illustratively, the delivering terminal 101 can receive and display the advertisement delivering task sent by the server 103, and the advertisement delivering task can instruct the delivering account to execute the strategy when delivering the advertisement, so that the advertisement delivering party can execute the corresponding strategy to deliver the advertisement according to the instruction of the advertisement delivering task.

The management terminal 102 is a terminal used by a task manager of an advertisement delivery task. Illustratively, an application program for providing a management function for an advertisement delivery task is installed and run on the management terminal 102, and a task manager can create the advertisement delivery task and manage the advertisement delivery task through the application program, and send the advertisement delivery task to the delivery terminal 101.

The delivery terminal 101 and the management terminal 102 may be smart phones, tablet computers, personal computers, intelligent voice interaction devices, intelligent home appliances, vehicle-mounted terminals, aircrafts, and the like. The number of the delivery terminals 101 and the management terminals 102 can be increased. As the management terminal 102 is several tens or hundreds, or more, the number and the device type of the delivery terminal 101 and the management terminal 102 are not limited in the embodiment of the present application.

Server 103 refers to a background server or business server of advertisement delivery system 100. The server 103 may be an independent physical server, or a server cluster or a distributed system formed by a plurality of physical servers, or may be a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (Content Delivery Network, CDN), and basic cloud computing services such as big data and artificial intelligence platforms. The number of servers 103 may be greater or lesser, and embodiments of the present application are not limited in this regard. Of course, the server 103 may also include other functional servers in order to provide more comprehensive and diverse services. In the embodiment of the application, the server 103 responds to the sending request of the management terminal 102 for the advertisement delivery task, the corresponding advertisement delivery task is sent to the delivery terminal 101, the delivery terminal 101 executes the advertisement delivery task, the sending request for the advertisement is sent to the server 103, and the server 103 responds to the sending request and delivers the advertisement to each multimedia platform. The terminal running the multimedia platform is illustratively called a presentation terminal, i.e. a terminal for presenting the advertisement that has been put on, e.g. a search class application, a social class application, a video class application, etc. running on the presentation terminal. In the embodiment of the application, the delivering terminal 101 can deliver the advertisement to the multimedia platform operated by the display terminal through the server 103, so that the display terminal can display the delivered advertisement, thereby realizing the conversion of the advertisement.

In some embodiments, the method for sending the advertisement delivery task provided by the present application is performed by the server 103, and the data involved in the sending process of the advertisement delivery task may be stored on the blockchain.

In some embodiments, the wired or wireless networks described above use standard communication techniques and/or protocols. The network is typically the internet, but can be any network including, but not limited to, a local area network (Local Area Network, LAN), metropolitan area network (Metropolitan Area Network, MAN), wide area network (Wide Area Network, WAN), mobile, wired or wireless network, private network, or any combination of virtual private networks. In some embodiments, the data exchanged over the network is represented using techniques and/or formats including hypertext markup language (Hyper Text Markup Language, HTML), extensible markup language (Extensible Markup Language, XML), and the like. In addition, all or some of the links can be encrypted using conventional encryption techniques such as secure socket layer (Secure Socket Layer, SSL), transport layer security (Transport Layer Security, TLS), virtual private network (Virtual Private Network, VPN), internet protocol security (Internet Protocol Security, IPsec), and the like. In other embodiments, custom and/or dedicated data communication techniques can also be used in place of or in addition to the data communication techniques described above.

Based on the implementation environment shown in fig. 1, the application provides a method for sending an advertisement delivery task, which can be applied to a scene of sending the advertisement delivery task to an advertisement delivery party in a task management mode in an advertisement delivery system.

Referring to fig. 2 schematically, fig. 2 is a flowchart of a method for sending an advertisement delivery task according to an embodiment of the present application. As shown in fig. 2, the method is applied to the server 103 shown in fig. 1, and includes the following steps 201 to 204.

201. The server determines target reference information of each advertisement delivery task based on a plurality of advertisement delivery tasks to be sent, the advertisement delivery tasks indicate strategies executed by the delivery account when delivering advertisements, and the target reference information indicates priorities of the advertisement delivery tasks to be sent to the delivery account.

In the embodiment of the application, the plurality of advertisement delivery tasks refer to tasks to be sent to the delivery account, and the delivery account is used for executing the advertisement delivery tasks to deliver advertisements. Wherein the advertisement may be composed of at least one of: links, videos, pictures, music, text, etc., to which the present application is not limited. An advertisement delivery task may be understood as requiring, for a delivery account, that it perform a certain policy when delivering an advertisement, it being understood that a policy refers to a combination of a series of operations performed by the delivery account when delivering an advertisement. For example, the strategy indicated by the advertisement delivery task is "new 10 advertisements with click interaction as conversion targets"; for another example, the strategy indicated by the advertisement delivery task is, for example, "shoot 10 seconds advertisement with natural scene as background picture", etc., the application is not limited thereto.

For any one of the advertisement delivery tasks, the server determines the target reference information of the advertisement delivery task based on relevant information (such as basic information, quality information, weighting information, etc. of the task, which will be described in detail in the following embodiments, which will not be described in detail herein). Through the target reference information of each advertisement delivery task, the server can determine the priority of the advertisement delivery tasks to be sent to the delivery account, and is convenient for subsequent determination of the advertisement delivery tasks finally sent to the delivery account.

202. The server determines at least one target task meeting the target condition from the plurality of advertisement delivery tasks based on the target reference information of each advertisement delivery task.

In the embodiment of the application, the target condition is a preset condition and can be set according to actual requirements. For example, the target condition is a task with target reference information arranged in the front N bits in a plurality of advertisement delivery tasks, and N is a positive integer, so the application is not limited thereto. By determining at least one target task, a task with higher priority can be determined from a plurality of advertisement delivery tasks to be sent, so that important tasks can be sent in time.

203. The server determines task execution information of the delivery account based on the received delivery task of the delivery account, wherein the task execution information indicates task execution load of the delivery account.

In the embodiment of the application, the higher the task execution load of the put account is, the higher the probability that the put account does not have the task execution capability at present is. Illustratively, the server may determine the task execution information of the drop account based on at least one of a task number, task time consumption, task difficulty, and task type of the drop task received by the drop account. The delivery task received by the delivery account means that the server has sent the delivery account, but the delivery account has not executed the completed delivery task, including at least one of the delivery task being executed and the delivery task not yet started to be executed.

204. And if the placement account is determined to have the task execution capability based on the task execution information, the server sends at least one target task to the placement account.

In the embodiment of the application, the placement account has the task execution capability, namely, if the advertisement placement task is sent to the placement account, the placement account can process the task in time, in other words, the current task load of the placement account is in a reasonable range, and can receive and process a new task in time. In some embodiments, if the drop account is not task capable, the server sends a hint message indicating that the drop account is not task capable. Illustratively, the server sends a hint message to the terminal used by the task manager (i.e., the management terminal). By the method, the task manager can be timely reminded that the delivery account does not have task execution capability currently, and the task is prevented from being continuously sent to the delivery account.

In the method for sending the advertisement delivery tasks provided by the embodiment of the application, at least one target task is determined from a plurality of advertisement delivery tasks based on target reference information of each advertisement delivery task to be sent, whether the delivery account has task execution capability or not is determined based on task execution information of the delivery account, and if so, the at least one target task is sent to the delivery account. The target reference information can indicate the priority of the task sent to the delivery account, and the task execution information can indicate the task execution load of the delivery account, so that the priority of the advertisement delivery task and the task execution load of the delivery account are comprehensively considered, the task with higher priority is timely sent on the basis that the quantity of the task executed by the delivery account is in a reasonable range, the task execution efficiency is improved, the delivery account is convenient to deliver advertisements timely, and the delivery conversion rate of the advertisements is improved.

Based on the embodiment shown in fig. 2, the sending method of the advertisement delivery task provided by the application comprehensively considers the priority of the advertisement delivery task and the task execution load of the delivery account, in other words, the method can be understood as comprehensively considering the task sending condition of the task manager and the task receiving condition of the advertisement delivery party. The following describes in detail a method for sending an advertisement delivery task provided by the present application with reference to fig. 3.

Fig. 3 is a flowchart of another method for sending an advertisement delivery task according to an embodiment of the present application. As shown in fig. 3, the method is applied to the advertisement delivery system 100 shown in fig. 1, and is described by taking interaction among the delivery terminal 101, the management terminal 102 and the server 103 as an example, and includes the following steps 301 to 306.

301. The server acquires a plurality of advertisement delivery tasks to be sent, and the advertisement delivery tasks indicate strategies executed by the delivery account when delivering advertisements.

In the embodiment of the present application, the server is configured to provide a background service for the advertisement delivery system, and the meaning of the advertisement delivery task refers to the embodiment shown in fig. 2 and is not described herein. The plurality of advertisement delivery tasks to be sent comprise at least one of a first task and a second task, wherein the first task refers to a task which is automatically generated by a server at regular intervals, and can also be understood as a task which is automatically sent by the server, and the server acquires at least one strategy from a strategy list to generate at least one first task schematically at intervals of preset time length. For example, the server randomly obtains 10 policies from the policy list every week, generating 10 first tasks. The second task is a task created by the task manager, and can also be understood as a task sent by the manual indication server, and the task manager performs various operations on the management terminal to create the second task according to the task sending requirement, and sends the second task to the server. For example, since the browsing volume of the multimedia platform generally increases on holidays, the task manager may manually create a second task on holidays, and send the second task to the advertisement delivery party through the server, so as to improve the advertisement delivery conversion rate.

In some embodiments, the same task for the same advertiser in a plurality of advertisement delivery tasks is referred to as a task group. It should be appreciated that one advertising sponsor may register multiple sponsored accounts based on different business scenarios (e.g., different product lines) with an association between the sponsored accounts. For example, if all 100 drop accounts for a large enterprise require that the A policy be executed, then each of the 100 accounts receives 1 task, and the 100 tasks are a task group. By the mode of dividing the task groups, tasks can be uniformly transmitted to a plurality of accounts with association relations in the same time period, and task transmission efficiency is improved.

302. The server determines target reference information of each advertisement delivery task based on the plurality of advertisement delivery tasks, the target reference information indicating a priority of sending the advertisement delivery tasks to the delivery account.

In the embodiment of the application, for any advertisement delivery task, the server determines target reference information of the advertisement delivery task based on at least one of basic information, quality information and weighting information of the advertisement delivery task. The basic information indicates at least one of task types, sending modes and task attributes of the advertisement putting task; the quality information indicates at least one of task execution quality and task execution period of the advertisement putting task; the weighting information indicates a priority weighting of sending the advertisement delivery task to the delivery account. In some embodiments, the target reference information is numeric-type information, e.g., the target reference information is a score, the higher the priority for sending the advertising campaign. As another example, the targeting reference information is a percentage, the higher the priority of sending the advertising campaign, etc., and the application is not limited in this regard.

The implementation of this step will be described below by taking the server determining the target reference information based on the basic information, quality information, and weighting information of the advertisement delivery task as an example.

Illustratively, the server determines the target reference information based on scores corresponding to various pieces of information of the advertising campaign. For example, taking the target reference information as a score, the target reference information=priority score=base information score+quality information score+weighted information score. The determination of the target reference information is merely illustrative, and does not limit the present application, for example, the final priority score may be obtained by multiplying the score of each item of information by a preset threshold value, and so on.

Illustratively, step 302 includes the following steps 1 through 3:

and step 1, determining first reference information of the advertisement putting task based on the score corresponding to each item indicated by the basic information.

The basic information indicates at least one of task type, sending mode and task attribute of the advertisement putting task. Each item indicated for the underlying information corresponds to a respective score. For example, the first reference information=the basic information score=the score corresponding to the task type+the score corresponding to the transmission mode+the score corresponding to the task attribute. Referring to table 1, table 1 is an illustration of one embodiment of the present application for determining first reference information. As shown in table 1, the basic information of the advertisement delivery task includes: the A-task types comprise a formal strategy, an exploration strategy and a reminding strategy, each task type is further refined, and can be divided according to different task levels (for example, level 1 refers to tasks of a large enterprise, level 2 refers to tasks of a medium and small enterprise), so that corresponding scores are configured for the tasks of different types. The B-mode of transmission includes, for example, manual transmission and automatic transmission. C-task attributes, for example, include custom policies and custom calls. It should be understood that the contents and corresponding scores in table 1 are all illustrative, and do not limit the present application. For example, if the basic information of a certain advertisement delivery task is: the product of the level 1 is promoted, automatically sent and conventionally called; the first reference information for the ad placement task is 15=5+5+5. For another example, if the basic information of a certain advertisement delivery task is the industry linkage of level 1, the advertisement delivery task is automatically sent; the first reference information for the ad placement task is 20=15+5.

TABLE 1

It should be noted that, the content of the basic information related in the process of determining the first reference information is not limited in the present application, and the server may determine the first reference information based on any one of a task type, a sending manner and a task attribute of the advertisement delivery task, or may determine the first reference information based on any several items.

And 2, determining second reference information of the advertisement putting task based on the score corresponding to each item indicated by the quality information.

Wherein the quality information indicates at least one of task execution quality and task execution period of the advertisement delivery task. Each item indicated for the quality information corresponds to a respective score. For example, the second reference information=quality information score=task execution quality score+task execution cycle score. In some embodiments, the server determines the second reference information in combination with the quality information and the historical execution data of the task corresponding policy, illustratively, the historical execution data includes a task corresponding policy historical response rate (i.e., a probability of being executed by the put account after the task is sent), a task corresponding policy historical completion rate (i.e., a probability of being executed by the put account after the task is sent), a task corresponding policy historical forward rate (i.e., a probability of the task being sent to and being executed by the put account, a return on investment rate of being equal to or greater than 1 after the advertisement is put), and so on. For example, the second reference information=quality information score= (task execution quality score+task execution cycle score) ×task corresponding policy history response rate×task corresponding policy history completion rate×task corresponding policy history forward rate×2.5, where task corresponding policy history response rate=response rate of the corresponding task group most recently issued by the policy×60% +policy history issuing corresponding task group response rate average value×40%, and the history completion rate and the history forward rate are the same and are not repeated. In this way, the accuracy of the second reference information can be improved.

Referring to table 2, table 2 is an illustration of one type of determination of the second reference information provided by embodiments of the present application. As shown in table 2, the quality information of the advertisement delivery task includes: d-task execution quality, which can also be understood as the state of the task correspondence strategy, is distinguished, for example, by the encoding as shown in table 2. E-task execution cycle. For example by the natural day of the task execution cycle. It should be understood that the contents and corresponding scores in table 2 are all illustrative, and do not limit the present application. For example, if the quality information of a certain advertisement delivery task includes: the task execution quality is verified forward, the task execution period is 7 days, and the second reference information of the advertisement delivery task is 30=25+5.

TABLE 2

It should be noted that, the content of the quality information related in the process of determining the second reference information is not limited in the present application, and the server may determine the second reference information based on any one of the task execution quality and the task execution period of the advertisement delivery task, or may determine the second reference information based on two items.

And 3, determining target reference information based on the first reference information, the second reference information and the weighting information.

Wherein the weighting information indicates a priority weighting condition for sending the advertisement delivery task to the delivery account. The weighting information may be different scores corresponding to different weighting conditions, or different weights corresponding to different weighting conditions, and the present application is not limited thereto. For example, referring to table 3, table 3 is an illustration of one type of determination of weighting information provided by embodiments of the present application. The weighting information may be understood as a white list of advertisement delivery tasks, for example, for some forced delivery tasks, the weighting may be based on the first reference information and the second reference information (the weighting score is 150). It should be understood that the contents and corresponding scores in table 3 are all illustrative, and do not limit the present application.

TABLE 3 Table 3

In step 3, target reference information=priority score=base information score+quality information score+weighted information score. Referring to table 4, table 4 is an illustration of determining target reference information according to an embodiment of the present application, and each item in table 4 refers to the foregoing tables 1 to 3, and will not be described again.

TABLE 4 Table 4

It should be noted that, the execution sequence of the steps 1 to 3 is not limited in the present application, and the server may synchronously execute the steps 1 to 3, may sequentially execute the steps, may execute the step 2 first, and then execute the steps 1 and 3, and so on. In addition, the above weighted information may be used as one of the dimensions for determining the target reference information, or may be calculated separately, for example, after at least one target task is determined subsequently, the target task is further screened according to the weighted information of the target task, which is not limited in the present application.

303. The server determines at least one target task meeting the target condition from the plurality of advertisement delivery tasks based on the target reference information of each advertisement delivery task.

In the embodiment of the application, the size of the target reference information can indicate the priority of sending the advertisement delivery tasks to the delivery account, and the server sorts the advertisement delivery tasks based on the size of the target reference information of each advertisement delivery task, and determines at least one target task meeting the target condition from the sorted advertisement delivery tasks.

In some embodiments, the server determines at least one target task meeting the target condition from the ordered plurality of advertisement delivery tasks, including any of the following:

first, a first number of the ordered first-order tasks among the plurality of advertisement delivery tasks is determined as at least one target task. Wherein the first number can be set according to requirements, e.g. the first number is 3. By the method, the server can rapidly determine the task with higher priority in the advertisement delivery tasks, and efficiency of determining the target task is improved.

And secondly, determining the task of the second number of the front arranged advertisement delivery tasks as a plurality of intermediate tasks, determining at least one target task from the plurality of intermediate tasks based on the predicted execution information of each intermediate task, wherein the predicted execution information indicates the probability of the delivery account executing the intermediate task after the intermediate task is sent to the delivery account. Wherein the second number can be set according to requirements, e.g. the second number is 5. When determining a plurality of intermediate tasks, the server obtains the predicted execution information of each intermediate task (for example, a trained machine learning model is called to obtain the predicted execution information of each intermediate task, which is not limited in the present application), sorts the plurality of intermediate tasks based on the predicted execution information of the plurality of intermediate tasks, and determines at least one target task from the sorted plurality of intermediate tasks. It will be appreciated that, since the predicted execution information can indicate the probability of the drop account executing the corresponding task, in this way, the probability of the task being executed by the drop account can be raised while ensuring that the task of higher priority is sent.

It should be noted that, the server may also use a plurality of advertisement delivery tasks as target tasks, and in other embodiments, the server determines, based on target reference information of each advertisement delivery task, an advertisement delivery task corresponding to the target reference information greater than a preset threshold (which can be set according to the requirement) as a target task.

304. The server determines task execution information of the delivery account based on the received delivery task of the delivery account, wherein the task execution information indicates task execution load of the delivery account.

In the embodiment of the application, the placement account refers to an account registered by the advertisement placement party, and the number of the accounts can be one or a plurality of accounts.

In some embodiments, the server determines task execution information for the drop account based on at least one of a number of tasks, a task time consumption, a task difficulty, and a task type for the drop task that the drop account has received. The following describes how the determined task execution information affects the task execution load of the released account:

it should be appreciated that if the number of tasks of the delivery task received by the delivery account is excessive, which indicates that the task execution load of the account is too high, the account currently has a high probability of not having task execution capability. For example, if the number of tasks received by a certain delivery account is greater than or equal to 3, the task execution load of the account is too high, and the account does not have task execution capability.

If the task of the released task received by the released account consumes too long, the task execution load of the account is too high, and the account does not have the task execution capability with high probability at present. For example, if a task received by a particular drop account takes more than or equal to 3 hours, the task execution load of the account is too high, and the account does not have task execution capability.

If the task difficulty of the released task received by the released account is high, the task execution load of the account is too high, and the account does not have the task execution capability with high probability at present. The task difficulty may be represented by the target reference information of the task, for example, if the average target reference information of the task received by a certain delivery account deviates from the average target reference information of the accounts of the same type (for example, ±20%) it indicates that the task with higher priority in the task received by the account is more, and the task load of the account is too high.

If the amount of a certain type of task in the released tasks received by the released account is too large, the tasks of the account are unbalanced, or the task execution condition is unreasonable, the task execution load of the account is too high, and the task execution capability is not possessed with a high probability at present. For example, if a product promotion task accounts for 90% of the total task amount in a task received by a certain account, the task execution condition of the account is unreasonable.

It should be noted that, if the server determines the task execution information of the placement account based on two or more of the number of tasks, the task time consumption, the task difficulty and the task type (for example, the task execution information includes that the number of tasks is 3 and the task time consumption is 3 hours), if the task execution information determined based on any one of the task execution information indicates that the task execution load of the placement account is too high, it is determined that the placement account does not have the task execution capability. That is, the task execution information may be understood as that a blacklist rule is set for the advertisement delivery task, and if any one of the task execution information determines that the delivery account does not have the task execution capability when the advertisement delivery task is ready to be sent, it is determined that the current advertisement delivery task triggers the blacklist rule and the task is not sent to the delivery account.

In other embodiments, the server also considers the received delivery tasks for the associated account of the delivery account and the received delivery tasks for the account set to which the delivery account belongs, based on determining the task execution information based on the received delivery tasks for the delivery account. Illustratively, this step includes the following steps a through C:

And step A, determining first task execution information of the release account based on the release task received by the release account. This process is referred to the foregoing and will not be described in detail.

And B, determining second task execution information of the throwing account based on the throwing task received by the throwing account and the throwing task received by the associated account of the throwing account. It should be appreciated that the advertising parties will typically register different accounts based on different business scenarios, and thus, the accounts registered by the same advertising party may be referred to as associated accounts, or it may be understood that the same user manages multiple delivery accounts simultaneously. For the advertisement delivery party, if the task execution load of a plurality of accounts which are currently registered is too high, any account currently has a high probability of not having task execution capability. It should be noted that, in this step, the server may determine the second task execution information of the delivery account based on at least one of the task number, task time consumption, task difficulty and task type of the delivery task based on the process similar to the task delivery information determination, which is not described herein. Taking the example of determining the second task execution information based on the number of tasks, if the total amount of the received execution tasks of the throwing account and the associated account is excessive (for example, the total amount of the tasks is more than or equal to 3), the task execution load of the throwing account and the associated account is too high, and the task execution capability is not possessed in the prior art with high probability.

And C, determining third task execution information of the throwing account based on the throwing task received by the account set to which the throwing account belongs. Wherein the account set includes a plurality of delivery accounts, for example, in order to save the advertisement delivery cost, the advertiser can assist in delivering advertisements through the advertisement service agent, and based on this, a combination of a plurality of delivery accounts managed by one advertisement service agent is called an account set. Of course, other division manners may be adopted for the account set, for example, a combination of the delivery accounts in the same industry is referred to as an account set, a combination of the delivery accounts in the same area is referred to as an account set, and the application is not limited thereto. It should be appreciated that for any one account set, if the task execution load of that account set is too high, then that account set currently has a high probability of not having task execution capability. It should be noted that, in this step, the server may determine the third task execution information of the delivery account based on at least one of the number of tasks, task time consumption, task difficulty and task type of the delivery task received by the account set based on the process similar to the task delivery information determination, which is not described herein.

Taking the example of determining the third task execution information based on the number of tasks, if the number of received tasks of the account set is too large (or the task concentration of the account set is higher), the task execution load of the set is too high, and any account in the set has a high probability of not having task execution capability at present. For example, if a certain account set includes 100 placement accounts, and 5 accounts currently receive placement tasks, the number of received tasks in the set is excessive; if the 5 accounts occupy 20% of the resource consumption in the account set, the task execution load of the set is too high.

Taking the example of determining the third task execution information based on the task type, if the number of tasks of a certain type in the tasks received by the account set is too large, the tasks of the set are unbalanced, or the task execution condition is unreasonable, the task execution load of the set is too high, and any account in the set has a larger probability of not having task execution capability at present. For example, if a product promotion task accounts for 90% of the total task amount in a received delivery task of a certain account set, the task execution condition of the set is unreasonable.

Taking the example of determining the third task execution information based on the task difficulty, if the task difficulty received by the account set is large, the task execution load of the set is too high, and any account in the set has a large probability of not having task execution capability at present. The task difficulty may be represented by the target reference information of the task, for example, if the average target reference information of the task received by a certain account set deviates from the average target reference information of the account set of the same type (for example, ±20%), it indicates that the task with higher priority is more in the task received by the account set, the task execution load of the account set is too high, and accordingly, any account in the set currently has a higher probability of not having the task execution capability.

It should be noted that, the server may execute at least one of the steps a to C to determine the corresponding task execution information, and schematically, if any one of the first task execution information, the second task execution information, and the third task execution information indicates that the task execution load of the drop account satisfies the load condition, it is determined that the drop account does not have the task execution capability. Wherein the load condition is determined based on the task execution information, for example, if the task execution information is obtained based on the number of tasks, the load condition means that the number of tasks is equal to or greater than 3, and the present application is not limited thereto.

In addition, the above description of the task execution information is merely illustrative, and not limiting to the present application, the task execution information may also include other contents, for example, the amount of tasks that have been executed by the account in the last period of time (such as 3 hours recently), etc., and the present application is not limited thereto.

It should be noted that, the application is not limited to the timing of determining the task execution information by the server, that is, the process of determining whether the delivery account has the task execution capability may be performed at any stage, for example, the server may determine whether the delivery account has the task execution capability according to the task execution information after performing step 302, and if it is determined that a certain delivery account does not have the task execution capability, the server performs step 306 described below and sends a corresponding prompt message to the management terminal.

305. If the server determines that the delivery account has task execution capability based on the task execution information of the delivery account, at least one target task is sent to the delivery account.

In the embodiment of the application, the delivery account is logged in on the delivery terminal, if the server determines that the delivery account has the task execution capability, the account can timely process the target task after the target task is sent to the account, so that the task with higher priority is timely sent on the basis of ensuring that the task quantity executed by the delivery account is in a reasonable range, and the task execution efficiency is improved.

In some embodiments, if the plurality of target tasks indicate a policy to be executed by the delivery account when delivering the same advertisement, the plurality of target tasks are fused, and the fused tasks are sent to the delivery account. For example, if the target task 1 indicates that the policy a "adds a description within 10 words for the video advertisement a" is performed when the video advertisement a is delivered, the target task 2 indicates that the policy B "adds a video cover for the video advertisement a" is performed when the video advertisement a is delivered, the server fuses the two target tasks, and the fused task indicates that the policy "adds a description within 10 words and a video cover for the video advertisement a" is performed when the video advertisement a is delivered. By the method, a plurality of strategies are issued for the same delivery account at a time, and the user touch efficiency is improved to the greatest extent on the basis of saving communication resources.

In other embodiments, if the plurality of target tasks indicate the same policy that the delivery account executes when delivering the plurality of advertisements, the plurality of target tasks are fused, and the fused tasks are sent to the delivery account. For example, if the target task 3 indicates that the execution of the policy a "adds a description within 10 words for the advertisement to be served when the video advertisement B is served, and the target task 4 indicates that the execution of the policy a" adds a description within 10 words for the advertisement to be served when the music advertisement C is served, the server fuses the two target tasks, and the fused task indicates that the execution of the policy a "adds a description within 10 words for the advertisement to be served when both the video advertisement B and the music advertisement C are served. By the method, the same strategy of applying different advertisements to single issuing of the same issuing account is realized, and the user touch efficiency is improved to the greatest extent on the basis of saving communication resources.

It should be noted that the implementation manner of task fusion is merely illustrative, and not limiting to the present application, and in practical application, the task fusion rule can be set according to the requirement.

306. If the server determines that the delivery account does not have the task execution capability based on the task execution information of the delivery account, a prompt message is sent to the management terminal, and the prompt message indicates that the delivery account does not have the task execution capability.

In the embodiment of the application, if the server determines that the delivery account does not have task execution capability, the server indicates that the account cannot process the target task in time after sending the target task to the account, and based on the result, the server sends a prompt message to the management terminal to prompt a task manager.

In some embodiments, the server sends the prompt message based on a manner of sending the at least one target task, the manner of sending indicating a necessity of sending the target task to the delivery account; if the sending mode of the target task is automatic sending, the prompt message indicates that the put account does not have task execution capability and does not send the target task; if the sending mode of the target task is sent manually, the prompt message indicates that the put account does not have the task execution capability, and whether the sending is continued is confirmed. In this way, the task manager can be specifically prompted according to the necessity of sending the target task, for example, if the sending mode of the target task is automatic, which indicates that the necessity of sending the task is weak, the task may not be sent, and the corresponding prompt information is sent, so that the task manager can timely learn that the delivery account does not have the task execution capability currently, and may temporarily not send the task to the account. If the sending mode of the target task is manual sending, which indicates that the necessity of sending the task is strong, the task manager can confirm the task by sending a prompt message, so that important tasks can be prevented from being missed. It should be noted that, the prompt message may indicate a plurality of sending modes to manually send the target task, so that the task manager can confirm whether to continue sending for any one or a plurality of target tasks.

Schematically, if the server receives the confirmation sending message sent by the management terminal, at least one target task is sent to the delivery account. That is, after receiving the prompt message, the management terminal displays the prompt message, returns a confirmation sending message to the server in response to the confirmation operation of the prompt message, and then the server sends at least one target task to the delivery account.

It should be noted that, the server may also send a prompt message to the management terminal under other scenarios, so as to obtain the purpose of reminding the task manager in time. Schematically, in some embodiments, in the case that the number of the target tasks is multiple, if the server determines that there are conflicting tasks in the multiple target tasks based on the basic information of the multiple target tasks, a conflicting task prompt message is sent to the management terminal to prompt the task manager. For example, if the policies indicated by two target tasks conflict, then the two target tasks are indicated as conflicting tasks. In other embodiments, if the server determines that there are parallel tasks in the plurality of target tasks based on the basic information of the plurality of target tasks, the server sends a parallel task prompt message to the management terminal to prompt the task manager. For example, if the task type of one target task is a reminder task and the task type of the other target task is a product promotion, the two target tasks may be executed in parallel, so that the server sends a corresponding reminder message to the management terminal. The above procedure for sending the prompt message to the server is merely illustrative, and does not limit the present application.

In summary, in the method for sending an advertisement delivery task provided in the embodiment of the present application, at least one target task is determined from a plurality of advertisement delivery tasks based on target reference information of each advertisement delivery task to be sent, whether a delivery account has task execution capability is determined based on task execution information of the delivery account, and if so, the at least one target task is sent to the delivery account. The target reference information can indicate the priority of the task sent to the delivery account, and the task execution information can indicate the task execution load of the delivery account, so that the priority of the advertisement delivery task and the task execution load of the delivery account are comprehensively considered, the task with higher priority is timely sent on the basis that the quantity of the task executed by the delivery account is in a reasonable range, the task execution efficiency is improved, the delivery account is convenient to deliver advertisements timely, and the delivery conversion rate of the advertisements is improved. Moreover, if the put account does not have task execution capability, relevant personnel are timely reminded by sending a prompt message, and the mode of combining machine early warning (task priority score) and manual regulation can realize efficient touch of the target task, ensure the timely issuing of important tasks and ensure that the task load of the put account is in a reasonable range.

The method for sending the advertisement delivery task provided by the present application is described based on the embodiments shown in fig. 2 and fig. 3, and the method is illustrated with reference to fig. 4 to fig. 9.

Based on the above, the method provided by the application can be understood as comprehensively considering the task sending condition of the task manager and the task receiving condition of the advertisement dispenser. That is, the application combines the relevant information of the task and the relevant information of the task receiver, and comprehensively considers from the two perspectives of 'sending' and 'receiving' to finally determine which advertisement delivery tasks are sent to the corresponding delivery accounts. Schematically, fig. 4 is a schematic diagram of a method for sending an advertisement delivery task according to an embodiment of the present application. As shown in fig. 4, from the perspective of "sending" a task by a task manager, basic information (such as different task types, different sending modes and different task attributes) of an advertisement delivery task, quality information (such as different task execution quality and different task execution periods) and weighting information (different priority weighting conditions) are comprehensively considered. From the perspective of "receiving" the task receiver, the task execution information of the delivery account is comprehensively considered, as shown in the foregoing step 304, which is not repeated.

Based on the above, the application provides a method for sending advertisement delivery tasks, which is characterized in that for a plurality of advertisement delivery tasks to be sent, target reference information (i.e. priority score) of each advertisement delivery task is determined, and the tasks are ordered according to the target reference information of the tasks so as to determine the priority of the whole task, and before the tasks are sent to a delivery account, the whole control is carried out through the task execution information of the delivery account, so that the account without task execution capability is prevented from receiving the advertisement delivery task. Referring to fig. 5 schematically, fig. 5 is a schematic diagram of another method for sending an advertisement delivery task according to an embodiment of the present application. As shown in fig. 5, the method includes: the server obtains a plurality of advertisement delivery tasks to be sent (including a conventional task which is automatically delivered and a special task which is manually delivered), and performs priority pre-judgment on the plurality of advertisement delivery tasks, that is, determines target reference information of each advertisement delivery task, which is detailed in the foregoing step 302 and is not repeated. Then, ordering a plurality of advertisement delivery tasks, determining a plurality of target tasks from the ordered advertisement delivery tasks, determining whether the delivery account has task execution capability (namely whether a blacklist rule is triggered) according to task execution information of the delivery account, and if so, sending the target tasks to the delivery account; if the task execution capability is not provided, a prompt message is sent to the management terminal to determine whether to continue sending. In addition, if a conflict task or a parallel task exists in the target tasks, a prompt message is sent to the management terminal. It should be noted that, the process shown in fig. 5 is merely an illustration, and in some embodiments, the process of determining whether the delivery account has the task execution capability may be performed at any stage of the whole process, for example, as shown in fig. 6, in the priority pre-judging process, whether the delivery account has the task execution capability is determined, after the plurality of advertisement delivery tasks are sequenced based on the basic information score and the quality information score, a plurality of target tasks are determined, and the task finally sent to the delivery account is determined according to the weighting information of each target task.

Illustratively, in the above-described flow shown in fig. 5, the process of determining whether to send the target task may be understood as determining whether to send the target task by calling the task priority scheduling module. For example, referring to fig. 7, fig. 7 is a schematic diagram of a task priority scheduling module according to an embodiment of the present application. As shown in fig. 7, after the server acquires a plurality of advertisement delivery tasks to be sent, a task priority scheduling module is invoked to determine a target task, in the task priority scheduling module, a configuration file is acquired from a configuration center, the configuration file indicates a determination mode of target reference information, a loading calculation module acquires relevant information of each task from a task database, the target reference information (i.e. calculating a priority score) of each task is determined, and finally, the target task sent to a delivery account is determined.

Based on the foregoing step 302, it can be known that the target reference information of each task may be obtained by adding and calculating the scores of multiple dimensions, and based on this, the definition and the determination method of the score of each dimension are stored in the configuration file, so that the developer can dynamically load and update the calculation module of each dimension by adjusting the configuration file. For example, the pseudo code of the determination manner of the first reference information (basic information score) in the configuration file is as follows:

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The configuration file defines the hierarchy (Level), type (Type), class (class_name) and Parameter (Parameter) of the module, and dynamic attribute needed by the determination mode.

Referring to fig. 8 schematically, fig. 8 is a flowchart illustrating execution of a task priority scheduling module according to an embodiment of the present application. As shown in fig. 8, after the server obtains the latest configuration file from the configuration center, the latest configuration file is parsed into a plurality of calculation modules, and then the calculation method of each module is called one by one and added into the total score. The calculation module is used for calculating various scores related to the target reference information. In some embodiments, the computing module is developed by using a policy mode (Strategy Pattern), so that judgment by if/else (yes/no) can be effectively avoided, and adjustment can be flexibly performed even if other computing rules are added subsequently. It should be appreciated that the policy schema pertains to a behavior schema of an object, including: for a set of algorithms, each algorithm is packaged into a separate class with a common interface so that they can be replaced with each other. Class diagram design as shown in fig. 9, fig. 9 is a class diagram illustration of a computing module according to an embodiment of the present application. As shown in fig. 9, service (Service): reading a configuration file and dynamically loading references of computing classes; abstract policy (Score Strategy): interface class, giving all interfaces required by specific strategy class; specific strategies (Score Strategy a, score Strategy B, score Strategy C): a specific calculation method is realized. It should be noted that the content shown in fig. 9 is only an example, and the computing module may be developed in other manners, which is not limited thereto.

In summary, in the method for sending an advertisement delivery task provided in the embodiment of the present application, at least one target task is determined from a plurality of advertisement delivery tasks based on target reference information of each advertisement delivery task to be sent, whether a delivery account has task execution capability is determined based on task execution information of the delivery account, and if so, the at least one target task is sent to the delivery account. The target reference information can indicate the priority of the task sent to the delivery account, and the task execution information can indicate the task execution load of the delivery account, so that the priority of the advertisement delivery task and the task execution load of the delivery account are comprehensively considered, the task with higher priority is timely sent on the basis that the quantity of the task executed by the delivery account is in a reasonable range, the task execution efficiency is improved, the delivery account is convenient to deliver advertisements timely, and the delivery conversion rate of the advertisements is improved.

Fig. 10 is a schematic structural diagram of a sending device for an advertisement delivery task according to an embodiment of the present application. The device is used for executing the steps when the sending method server of the advertisement delivery task is executed, and referring to fig. 10, the device comprises: a first determining module 1001, a second determining module 1002, a third determining module 1003, and a transmitting module 1004.

A first determining module 1001, configured to determine, based on a plurality of advertisement delivery tasks to be sent, target reference information of each advertisement delivery task, where the advertisement delivery task indicates a policy executed by a delivery account when delivering an advertisement, and the target reference information indicates a priority of sending the advertisement delivery task to the delivery account;

a second determining module 1002, configured to determine at least one target task meeting a target condition from a plurality of advertisement delivery tasks based on target reference information of each advertisement delivery task;

a third determining module 1003, configured to determine task execution information of the delivery account based on the delivery task received by the delivery account, where the task execution information indicates a task execution load of the delivery account;

the sending module 1004 is configured to send at least one target task to the delivery account if it is determined that the delivery account has the task execution capability based on the task delivery information.

In some embodiments, the first determining module 1001 is configured to:

the basic information indicates at least one of task types, sending modes and task attributes of the advertisement putting task; the quality information indicates at least one of task execution quality and task execution period of the advertisement putting task; the weighting information indicates a priority weighting of sending the advertisement delivery task to the delivery account.

In some embodiments, the first determining module 1001 is configured to:

determining first reference information of an advertisement putting task based on the score corresponding to each item indicated by the basic information;

In some embodiments, the second determining module 1002 is configured to:

based on the size of the target reference information of each advertisement delivery task, sequencing the plurality of advertisement delivery tasks, and determining at least one target task meeting the target condition from the sequenced plurality of advertisement delivery tasks.

In some embodiments, the second determination module 1002 is configured to:

determining a task arranged in a first number position in the ordered plurality of advertisement putting tasks as at least one target task;

and determining the task of the second number of the front arranged advertisement delivery tasks as a plurality of intermediate tasks, determining at least one target task from the plurality of intermediate tasks based on the predicted execution information of each intermediate task, wherein the predicted execution information indicates the probability of the delivery account executing the intermediate task after the intermediate task is sent to the delivery account.

In some embodiments, the third determining module 1003 is configured to:

and determining task execution information of the delivery account based on at least one of the number of the tasks being executed in the delivery task received by the delivery account, the time consumption of the tasks, the task difficulty and the task type.

In some embodiments, the third determination module 1003 is configured to at least one of:

determining first task execution information of a release account based on the release task received by the release account;

if any one of the first task execution information, the second task execution information and the third task execution information indicates that the task execution load of the put account meets the load condition, determining that the put account does not have the task execution capability.

In some embodiments, the sending module 1004 is configured to at least one of:

if the target tasks indicate the same strategy executed by the delivery account when the advertisements are delivered, fusing the target tasks, and sending the fused tasks to the delivery account.

In some embodiments, the sending module 1004 is further configured to:

if the putting account is determined to have no task execution capability based on the task execution information, a prompt message is sent, and the prompt message indicates that the putting account has no task execution capability.

In some embodiments, the sending module 1004 is further configured to:

based on the sending mode of at least one target task, sending a prompt message, wherein the sending mode indicates the necessity of sending the target task to the delivery account;

if the sending mode of the target task is automatic sending, the prompt message indicates that the put account does not have task execution capability and does not send the target task; if the sending mode of the target task is sent manually, the prompt message indicates that the put account does not have the task execution capability, and whether the sending is continued is confirmed.

By the device, the target reference information can indicate the priority of the task sent to the delivery account, and the task execution information can indicate the task execution load of the delivery account, so that the method comprehensively considers the priority of the advertisement delivery task and the task execution load of the delivery account, and timely sends the task with higher priority on the basis of ensuring that the quantity of the task executed by the delivery account is in a reasonable range, thereby improving the task execution efficiency, facilitating the delivery account to timely deliver advertisements, and improving the delivery conversion rate of the advertisements.

It should be noted that: in the sending device for an advertisement delivery task provided in the foregoing embodiment, only the division of the functional modules is used to illustrate when sending the advertisement delivery task, in practical application, the allocation of the functions may be completed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the sending device of the advertisement delivery task provided in the above embodiment and the sending method embodiment of the advertisement delivery task belong to the same concept, and the detailed implementation process of the sending device of the advertisement delivery task is shown in the method embodiment, which is not repeated here.

In an exemplary embodiment, there is also provided a computer device including a processor and a memory for storing at least one computer program loaded and executed by the processor to implement a method of delivering an advertising campaign in an embodiment of the present application.

Taking a computer device as an example of a terminal, the terminal may be a delivery terminal 101 or a management terminal 102 in the implementation environment shown in fig. 1. Fig. 11 is a schematic structural diagram of a terminal according to an embodiment of the present application. The terminal 1100 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1100 may also be referred to by other names of user devices, portable terminals, laptop terminals, desktop terminals, and the like.

Generally, the terminal 1100 includes: a processor 1101 and a memory 1102.

The processor 1101 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 1101 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1101 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1101 may be integrated with a GPU (Graphics Processing Unit, image processor) for taking care of rendering and rendering of content that the display screen is required to display. In some embodiments, the processor 1101 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 1102 may include one or more computer-readable storage media, which may be non-transitory. Memory 1102 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1102 is used to store at least one program code for execution by processor 1101 to implement the method of delivering advertising tasks provided by the method embodiments of the present application.

In some embodiments, the terminal 1100 may further optionally include: a peripheral interface 1103 and at least one peripheral. The processor 1101, memory 1102, and peripheral interface 1103 may be connected by a bus or signal lines. The individual peripheral devices may be connected to the peripheral device interface 1103 by buses, signal lines or circuit boards. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1104, a display screen 1105, a camera assembly 1106, audio circuitry 1107, a positioning assembly 1108, and a power supply 1109.

A peripheral interface 1103 may be used to connect I/O (Input/Output) related at least one peripheral device to the processor 1101 and memory 1102. In some embodiments, the processor 1101, memory 1102, and peripheral interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or both of the processor 1101, memory 1102, and peripheral interface 1103 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

The Radio Frequency circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1104 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1104 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1104 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuitry 1104 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 1104 may also include NFC (Near Field Communication, short-range wireless communication) related circuitry, which is not limiting of the application.

The display screen 1105 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1105 is a touch display, the display 1105 also has the ability to collect touch signals at or above the surface of the display 1105. The touch signal may be input to the processor 1101 as a control signal for processing. At this time, the display screen 1105 may also be used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards. In some embodiments, the display 1105 may be one and disposed on the front panel of the terminal 1100; in other embodiments, the display 1105 may be at least two, respectively disposed on different surfaces of the terminal 1100 or in a folded design; in other embodiments, the display 1105 may be a flexible display disposed on a curved surface or a folded surface of the terminal 1100. Even more, the display 1105 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display 1105 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 1106 is used to capture images or video. Optionally, the camera assembly 1106 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1106 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuit 1107 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 1101 for processing, or inputting the electric signals to the radio frequency circuit 1104 for voice communication. For purposes of stereo acquisition or noise reduction, a plurality of microphones may be provided at different portions of the terminal 1100, respectively. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1101 or the radio frequency circuit 1104 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 1107 may also include a headphone jack.

The location component 1108 is used to locate the current geographic location of the terminal 1100 to enable navigation or LBS (Location Based Service, location based services).

A power supply 1109 is used to supply power to various components in the terminal 1100. The power source 1109 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1109 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1100 also includes one or more sensors 1110. The one or more sensors 1110 include, but are not limited to: acceleration sensor 1111, gyroscope sensor 1112, pressure sensor 1113, optical sensor 1114, and proximity sensor 1115.

The acceleration sensor 1111 may detect the magnitudes of accelerations on three coordinate axes of a coordinate system established with the terminal 1100. For example, the acceleration sensor 1111 may be configured to detect components of gravitational acceleration in three coordinate axes. The processor 1101 may control the display screen 1105 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 1111. Acceleration sensor 1111 may also be used for the acquisition of motion data of a game or a user.

The gyro sensor 1112 may detect a body direction and a rotation angle of the terminal 1100, and the gyro sensor 1112 may collect a 3D motion of the user on the terminal 1100 in cooperation with the acceleration sensor 1111. The processor 1101 may implement the following functions based on the data collected by the gyro sensor 1112: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

The pressure sensor 1113 may be disposed at a side frame of the terminal 1100 and/or at a lower layer of the display screen 1105. When the pressure sensor 1113 is disposed at a side frame of the terminal 1100, a grip signal of the terminal 1100 by a user may be detected, and the processor 1101 performs a right-left hand recognition or a shortcut operation according to the grip signal collected by the pressure sensor 1113. When the pressure sensor 1113 is disposed at the lower layer of the display screen 1105, the processor 1101 realizes control of the operability control on the UI interface according to the pressure operation of the user on the display screen 1105. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The optical sensor 1114 is used to collect the ambient light intensity. In one embodiment, the processor 1101 may control the display brightness of the display screen 1105 based on the intensity of ambient light collected by the optical sensor 1114. Specifically, when the intensity of the ambient light is high, the display luminance of the display screen 1105 is turned up; when the ambient light intensity is low, the display luminance of the display screen 1105 is turned down. In another embodiment, the processor 1101 may also dynamically adjust the shooting parameters of the camera assembly 1106 based on the intensity of ambient light collected by the optical sensor 1114.

A proximity sensor 1115, also referred to as a distance sensor, is typically provided on the front panel of the terminal 1100. The proximity sensor 1115 is used to collect a distance between a user and the front surface of the terminal 1100. In one embodiment, when the proximity sensor 1115 detects that the distance between the user and the front surface of the terminal 1100 gradually decreases, the processor 1101 controls the display 1105 to switch from the bright screen state to the off screen state; when the proximity sensor 1115 detects that the distance between the user and the front surface of the terminal 1100 gradually increases, the processor 1101 controls the display screen 1105 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the structure shown in fig. 11 is not limiting and that terminal 1100 may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.

Taking a computer device as an example of a server, fig. 12 is a schematic structural diagram of a server according to an embodiment of the present application. The server 1200 may be configured or configured differently to generate a larger difference, and can include one or more processors (Central Processing Units, CPU) 1201 and one or more memories 1202, where at least one section of computer program is stored in the memories 1202, and the at least one section of computer program is loaded and executed by the processors 1201 to implement the sending method of the advertisement delivery task provided in the above method embodiments. Of course, the server can also have components such as a wired or wireless network interface, a keyboard, and an input/output interface for inputting and outputting, and the server can also include other components for implementing the functions of the device, which are not described herein.

The embodiment of the application also provides a computer readable storage medium, which is applied to computer equipment, at least one section of computer program is stored in the computer readable storage medium, and the at least one section of computer program is loaded and executed by a processor to realize the sending method of the advertisement putting task in the embodiment.

Embodiments of the present application also provide a computer program product comprising at least one computer program stored in a computer readable storage medium. The processor of the computer device reads the at least one piece of computer program from the computer-readable storage medium, and the processor executes the at least one piece of computer program so that the computer device executes to implement the transmission method of the advertisement delivery task in the above-described embodiment.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The foregoing description of the preferred embodiments of the present application is not intended to limit the application, but rather, the application is to be construed as limited to the appended claims.

Claims

1. A method for transmitting an advertisement delivery task, the method comprising:

2. The method of claim 1, wherein the determining target reference information for each of the advertisement delivery tasks based on a plurality of advertisement delivery tasks to be transmitted comprises:

3. The method of claim 2, wherein the determining target reference information for the advertising campaign based on at least one of base information, quality information, and weighting information for the advertising campaign comprises:

4. The method of claim 1, wherein the determining at least one target task from a plurality of the advertisement delivery tasks that meets a target condition based on target reference information of each of the advertisement delivery tasks comprises:

5. The method of claim 4, wherein said determining at least one of said target tasks from among said plurality of ordered advertisement delivery tasks that meets said target condition comprises any one of:

6. The method of claim 1, wherein the determining task performance information for the drop account based on the drop task received by the drop account comprises:

and determining task execution information of the delivery account based on at least one of the number of the received delivery tasks, the time consumption of the tasks, the task difficulty and the task type of the delivery tasks.

7. The method of claim 1, wherein the determining task performance information for the drop account based on the drop tasks received by the drop account comprises at least one of:

8. The method of claim 7, wherein the method further comprises:

9. The method of claim 1, wherein the sending at least one of the target tasks to the delivery account comprises at least one of:

10. The method according to claim 1, wherein the method further comprises:

11. The method of claim 10, wherein the sending the hint message comprises:

12. A device for transmitting an advertising campaign, the device comprising:

And the sending module is used for sending at least one target task to the delivery account if the delivery account is determined to have the task execution capability based on the task execution information.

13. A computer device comprising a processor and a memory for storing at least one segment of a computer program loaded by the processor and executing the method of delivering an advertising campaign as claimed in any one of claims 1 to 11.

14. A computer readable storage medium having stored therein at least one segment of a computer program that is loaded and executed by a processor to implement a method of delivering an advertising campaign as claimed in any one of claims 1 to 11.

15. A computer program product, characterized in that it comprises at least one piece of computer program that is loaded and executed by a processor to implement the method of delivering an advertising task according to any one of claims 1 to 11.