CN116957714A - Automatic commodity display method, storage medium and system based on user purchase records and commodity attributes - Google Patents
Automatic commodity display method, storage medium and system based on user purchase records and commodity attributes Download PDFInfo
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- CN116957714A CN116957714A CN202310777529.3A CN202310777529A CN116957714A CN 116957714 A CN116957714 A CN 116957714A CN 202310777529 A CN202310777529 A CN 202310777529A CN 116957714 A CN116957714 A CN 116957714A
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- 238000004590 computer program Methods 0.000 claims description 4
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- 238000006243 chemical reaction Methods 0.000 description 1
- 235000019504 cigarettes Nutrition 0.000 description 1
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention provides a commodity automatic display method, a storage medium and a system based on user purchase records and commodity attributes, wherein the method is used for identifying related commodity information related to commodity real-time browsing information according to commodity real-time browsing information, judging whether similar commodity purchase records exist in a preset time period, displaying all related commodity information related to the commodity real-time browsing information if the similar commodity purchase records do not exist, judging whether commodities corresponding to the similar commodity purchase records belong to quick-vanishing products or not, displaying all related commodity information related to the commodity real-time browsing information if the commodities belong to the quick-vanishing products, and displaying related commodity information related to the commodity real-time browsing information but different in commodity attributes corresponding to the similar commodity purchase records if the commodities do not belong to the quick-vanishing products. The real-time commodity recommendation display method and device can be used for displaying commodity recommendation for the user by combining commodity real-time browsing information, purchase records and commodity attributes corresponding to the purchase records of the user, so that the recommended and displayed commodity meets the personalized requirements of the user.
Description
Technical Field
The invention relates to the technical field of internet application, in particular to an automatic commodity display method, a storage medium and a system based on user purchase records and commodity attributes.
Background
Along with the development and application of the internet technology, the electronic mall develops more and more rapidly under the promotion of various aspects such as technology, market, policy and the like, and has the trend of diversification, mobile terminal, online and offline fusion development, service upgrading and the like. The trade scale of the electronic marketplace is also approaching the limit, and the electronic marketplace automatically recommends commodities to users in order to improve the conversion rate, improve the user satisfaction, reduce the return goods rate, increase the repurchase rate, reduce the operation cost and the like. At present, electronic malls in the market generally recommend goods to users based on goods sales ranking and goods evaluation scores, and a recommendation model is single and is difficult to meet personalized requirements of each user.
Disclosure of Invention
The technical problem to be solved by the invention is how to enable the electronic mall to conduct personalized commodity recommendation for the user.
In order to solve the technical problems, the invention provides an automatic commodity display method based on a user purchase record and commodity attributes, which comprises the following steps:
A. acquiring commodity real-time browsing information, purchasing records and commodity attributes corresponding to the purchasing records of a user;
B. identifying associated commodity information associated with the commodity according to the commodity real-time browsing information;
C. judging whether the similar commodity purchase records with the same commodity attribute as the related commodity information exist in the purchase records within a preset time period, if so, executing the step D, and if not, executing the step F;
D. judging whether the commodity corresponding to the similar commodity purchase record belongs to a quick-service product according to the commodity attribute corresponding to the similar commodity purchase record, if so, executing the step F, and if not, executing the step E;
E. displaying associated commodity information which is associated with the commodity real-time browsing information but has different commodity attributes corresponding to the similar commodity purchase records;
F. and displaying all associated commodity information associated with the commodity real-time browsing information.
Preferably, in the step a, the obtained real-time browsing information of the commodity includes a commodity attribute of the browsed commodity; and in the step B, comparing the commodity attribute in the commodity real-time browsing information with the commodity attribute in other commodity information to find out other commodity information related to the commodity attribute as related commodity information, wherein the commodity attribute is related to the commodity attribute with the same or partial characters with the same.
Preferably, in the step a, the obtained purchase record includes a commodity purchase time and a commodity attribute of the purchased commodity; in the step C, it is specifically determined whether the same category commodity purchase record as the commodity attribute of the related commodity information exists in the purchase records within the preset time period according to the commodity purchase time of the purchase record.
Preferably, in the step a, the acquiring real-time browsing information of the commodity of the user specifically includes: and generating commodity real-time browsing information of the user according to the keywords input by the user or the selected commodities.
The present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps in the automatic merchandise display method as described above.
The invention also provides an automatic commodity display system based on the user purchase records and commodity attributes, which comprises a processor and the computer readable storage medium which are connected with each other.
The invention has the following beneficial effects: when a user browses commodities in an electronic mall, related commodity information related to the commodity is firstly identified according to commodity real-time browsing information of the user, then whether similar commodity purchasing records with the same commodity attribute as the related commodity information exist in purchasing records in a preset time period is judged, if the similar commodity purchasing records do not exist, the fact that commodities which are ready to be purchased by the user are different from commodities purchased in a preset time period is indicated, all related commodity information related to the commodity real-time browsing information is displayed, if the similar commodity purchasing records exist, the fact that the commodities which are ready to be purchased by the user are the same as the commodities purchased in the preset time period is indicated, whether the commodities corresponding to the similar commodity purchasing records belong to quick-elimination products is judged according to commodity attributes corresponding to the similar commodity purchasing records, if the commodities belong to quick-elimination products, the fact that the commodities need to be replaced frequently is indicated, all related commodity information related to the commodity real-time browsing information is displayed, if the commodities do not belong to the quick-elimination products, the fact that the commodities do not need to be replaced frequently is indicated to the user, and the fact that the commodities related to the commodity is not need to be recommended to the user is indicated to the commodity real-time browsing information is displayed. Therefore, when the user browses the commodity in the electronic mall, the electronic mall can conduct commodity recommendation display on the user by combining commodity real-time browsing information, purchase records and commodity attributes corresponding to the purchase records of the user, so that the recommended and displayed commodity meets personalized requirements of the user.
Drawings
Fig. 1 is a flowchart of a method for automatically displaying commodities based on a user purchase record and commodity attributes.
Detailed Description
The invention is further described in detail below in connection with the detailed description.
The invention provides an automatic commodity display system based on a user purchase record and commodity attributes, which comprises a processor and a computer readable storage medium which are mutually connected, wherein the computer readable storage medium is stored with a computer program, and the computer program is executed by the processor to realize the automatic commodity display method based on the user purchase record and commodity attributes as shown in fig. 1, and the method comprises the following step A, B, C, D, E, F.
A. And acquiring commodity real-time browsing information, purchase records and commodity attributes corresponding to the purchase records of the user.
When a user uses the electronic mall, the user needs to log in an account, after the user logs in the account, the system can acquire a user purchase record based on account information, wherein the purchase record comprises a user identification number, commodity purchase time, a commodity identification number of a purchased commodity, a commodity name, a commodity attribute, a commodity price, a commodity brand, a commodity style and the like.
When the user browses the commodities in the electronic mall after logging in the account, the user can select the commodities which the user wants to purchase by inputting keywords or selecting the commodities displayed in the electronic mall to browse, so that the system can generate commodity real-time browsing information of the user according to the keywords or the selected commodities input by the user, and the commodity real-time browsing information comprises commodity identification numbers, commodity names, commodity attributes, commodity prices, commodity brands, commodity styles and the like of the browsed commodities.
B. And identifying associated commodity information associated with the commodity according to the commodity real-time browsing information.
Because commodity real-time browsing information comprises commodity attributes, the system can identify associated commodity information associated with the commodity real-time browsing information according to the commodity attributes in the commodity real-time browsing information, specifically, the commodity attributes in the commodity real-time browsing information are compared with commodity attributes in other commodity information, other commodity information associated with the commodity attributes is found out to be used as associated commodity information, wherein the commodity attribute association refers to the fact that the commodity attributes are identical or part of characters are identical. For example, when the user inputs a keyword "mobile phone shell" in the electronic mall, the system generates commodity real-time browsing information of the user according to the keyword "mobile phone shell", the commodity attribute "mobile phone shell" is included in the commodity real-time browsing information, the system compares the commodity attribute "mobile phone shell" in the commodity real-time browsing information with the commodity attribute in other commodity information, and finds out other commodity information related to the commodity attribute, such as the commodity attribute "mobile phone shell", "mobile phone film", "mobile phone hanging" and the like, as related commodity information. The commodity attribute 'mobile phone shell' of the related commodity information is the same as the commodity attribute 'mobile phone shell' of the commodity real-time browsing information, and the commodity attribute 'mobile phone', 'mobile phone film', 'mobile phone hanging ornament' of the related commodity information is different from the commodity attribute 'mobile phone shell' of the commodity real-time browsing information, but part of characters are the same.
C. Judging whether the same kind of commodity purchasing records with the same commodity attribute as the related commodity information exist in purchasing records in a preset time period, if so, executing the step D, and if not, executing the step F.
Since the user purchase record includes the commodity purchase time, after the system identifies the related commodity information related to the user according to the commodity real-time browsing information, the system can judge whether the similar commodity purchase record with the same commodity attribute as the related commodity information exists in the purchase record of each purchase record of the user within a preset time period (for example, within three years), if the similar commodity purchase record exists, the commodity which the user is ready to purchase is the same as the commodity which is purchased within three years, so the following step D is executed to judge whether the purchased commodity is recommended to the user, if the similar commodity purchase record does not exist, the commodity which the user is ready to purchase is different from the commodity which is purchased within three years, and the following step F can be directly executed to display all the recommended related commodity information for the user.
D. And judging whether the commodity corresponding to the similar commodity purchase record belongs to a quick-vanishing product according to the commodity attribute corresponding to the similar commodity purchase record, if so, executing the following step F, and if not, executing the following step E.
Under the condition that similar commodity purchase records with the same commodity attribute as the related commodity information exist in the purchase records within a preset time period, the system acquires the commodity attribute corresponding to the similar commodity purchase records, judges whether the commodity corresponding to the similar commodity purchase records belongs to a quick-elimination commodity according to the commodity attribute corresponding to the similar commodity purchase records, if the commodity belongs to the quick-elimination commodity, the commodity needs to be frequently replaced, the user can be recommended for the commodity, the following step F can be directly executed to display and recommend all related commodity information for the user, if the commodity does not belong to the quick-elimination commodity, the commodity does not need to be frequently replaced, the following step E is executed to display and recommend related commodity information which is related to the commodity in real time and has different commodity attributes corresponding to the similar commodity purchase records.
The quick-acting consumer product (Fast Moving Consumer Goods) refers to a consumer product with short service life and high consumption speed, and typical quick-acting consumer products comprise daily necessities, food and beverage, cigarettes and wine and the like; corresponding to the fast food concept is a "durable consumer" (Durable Consumer Goods) which is generally longer in life and requires a larger investment in one time, including household appliances, furniture, automobiles, etc.
E. And displaying the associated commodity information which is associated with the commodity real-time browsing information and has different commodity attributes corresponding to the similar commodity purchase records.
And under the condition that the similar commodity purchase record with the same commodity attribute as the related commodity information exists in the purchase record within the preset time period and the commodity corresponding to the similar commodity purchase record does not belong to the quick-to-eliminate commodity, the system selects the related commodity information which is related to the commodity real-time browsing information but has different commodity attributes corresponding to the similar commodity purchase record from all the related commodity information which is related to the commodity real-time browsing information, and performs display recommendation, namely only the related commodity information which is recommended to the commodity attribute part of the similar commodity purchase record and is the same as the commodity attribute part of the similar commodity purchase record is displayed, and the related commodity information which is recommended to the commodity attribute of the similar commodity purchase record is not displayed.
For example, the system generates commodity real-time browsing information of the user according to a keyword 'mobile phone shell' input by the user, the commodity attribute of the commodity real-time browsing information is 'mobile phone shell', and the system identifies associated commodity information associated with the commodity real-time browsing information according to the commodity attribute 'mobile phone shell' in the commodity real-time browsing information, wherein the associated commodity information comprises 'mobile phone shell' with the same commodity attribute and 'mobile phone', 'mobile phone film', 'mobile phone hanging ornament' with the same commodity attribute part word. In this embodiment, when the similar commodity purchase record with the commodity attribute of "mobile phone" exists in the user purchase record, the commodity purchase time of the similar commodity purchase record is within three years, the system judges that the similar commodity purchase record with the commodity attribute of "mobile phone" which is the same as that of the related commodity information exists in the purchase record within the preset time period, and then the system judges that the commodity corresponding to the similar commodity purchase record does not belong to the quick-release commodity according to the commodity attribute "mobile phone" corresponding to the similar commodity purchase record, so that the commodity is not recommended to the user at this time, the system displays the related commodity information "mobile phone shell", "mobile phone film", "mobile phone hanging decoration" which is related to the commodity with the commodity attribute which is the same as that of the similar commodity purchase record, but the related commodity information "mobile phone" which is related to the commodity attribute which is different from the similar commodity purchase record is not displayed.
F. And displaying all associated commodity information associated with the commodity real-time browsing information.
In this embodiment, among all the related commodity information related to the commodity real-time browsing information, there is not only related commodity information having the same commodity attribute as the commodity real-time browsing information, but also related commodity information having different commodity attributes but the same partial word as the commodity real-time browsing information. The system directly displays and recommends all relevant commodity information associated with commodity real-time browsing information to a user under the condition that the similar commodity purchasing record with the same commodity attribute as the relevant commodity information does not exist in the purchasing record in the preset time period or the similar commodity purchasing record with the same commodity attribute as the relevant commodity information exists in the purchasing record in the preset time period, namely, not only the relevant commodity information with the same commodity attribute as the similar commodity purchasing record but also the relevant commodity information with the same commodity attribute part of the similar commodity purchasing record is displayed and recommends.
For example, the system generates commodity real-time browsing information of the user according to a keyword 'mobile phone shell' input by the user, the commodity attribute of the commodity real-time browsing information is 'mobile phone shell', and the system identifies associated commodity information associated with the commodity real-time browsing information according to the commodity attribute 'mobile phone shell' in the commodity real-time browsing information, wherein the associated commodity information comprises 'mobile phone shell' with the same commodity attribute and 'mobile phone', 'mobile phone film', 'mobile phone hanging ornament' with the same commodity attribute part word. In this embodiment, if the similar commodity purchase records with the commodity attributes of "mobile phone shell", "mobile phone film" and "mobile phone hanging" do not exist in the user purchase records within three years, the system determines that the similar commodity purchase records with the commodity attribute of "mobile phone film" of the related commodity information do not exist in the purchase records within the preset time period, so that the system displays and recommends all the related commodity information of "mobile phone shell", "mobile phone film" and "mobile phone hanging" related to the commodity real-time browsing information.
For another example, the system generates commodity real-time browsing information of the user according to a keyword 'mobile phone shell' input by the user, the commodity attribute of the commodity real-time browsing information is 'mobile phone shell', and the system identifies associated commodity information associated with the commodity real-time browsing information according to the commodity attribute 'mobile phone shell' in the commodity real-time browsing information, wherein the associated commodity information comprises 'mobile phone shell' with the same commodity attribute and 'mobile phone', 'mobile phone film', 'mobile phone hanging ornament' and the like with the same word of the commodity attribute part. In this embodiment, when the similar commodity purchase record with the commodity attribute of "mobile phone film" exists in the user purchase record, the commodity purchase time of the similar commodity purchase record is within three years, the system judges that the similar commodity purchase record with the commodity attribute of "mobile phone film" of the related commodity information exists in the purchase record within the preset time period, and then the system judges that the commodity corresponding to the similar commodity purchase record belongs to a quick-release commodity according to the commodity attribute of "mobile phone film" corresponding to the similar commodity purchase record, so that the commodity is recommended to the user, and the system displays and recommends all the related commodity information of "mobile phone shell", "mobile phone film" and "mobile phone hanging ornament" related to the commodity real-time browsing information.
Therefore, when the user browses the commodity in the electronic mall, the electronic mall can conduct commodity recommendation display on the user by combining commodity real-time browsing information, purchase records and commodity attributes corresponding to the purchase records of the user, so that the recommended and displayed commodity meets personalized requirements of the user.
The above-described embodiments are provided for the present invention only and are not intended to limit the scope of patent protection. Insubstantial changes and substitutions can be made by one skilled in the art in light of the teachings of the invention, as yet fall within the scope of the claims.
Claims (6)
1. A commodity automatic display method based on a user purchase record and commodity attributes is characterized by comprising the following steps:
A. acquiring commodity real-time browsing information, purchasing records and commodity attributes corresponding to the purchasing records of a user;
B. identifying associated commodity information associated with the commodity according to the commodity real-time browsing information;
C. judging whether the similar commodity purchase records with the same commodity attribute as the related commodity information exist in the purchase records within a preset time period, if so, executing the step D, and if not, executing the step F;
D. judging whether the commodity corresponding to the similar commodity purchase record belongs to a quick-service product according to the commodity attribute corresponding to the similar commodity purchase record, if so, executing the step F, and if not, executing the step E;
E. displaying associated commodity information which is associated with the commodity real-time browsing information but has different commodity attributes corresponding to the similar commodity purchase records;
F. and displaying all associated commodity information associated with the commodity real-time browsing information.
2. The automatic commodity display method based on the user purchase records and commodity attributes according to claim 1, wherein the method is characterized in that: in the step A, the acquired commodity real-time browsing information comprises commodity attributes of the browsed commodities; and in the step B, comparing the commodity attribute in the commodity real-time browsing information with the commodity attribute in other commodity information to find out other commodity information related to the commodity attribute as related commodity information, wherein the commodity attribute is related to the commodity attribute with the same or partial characters with the same.
3. The automatic commodity display method based on the user purchase records and commodity attributes according to claim 1, wherein the method is characterized in that: in the step A, the obtained purchase record comprises commodity purchase time and commodity attribute of the purchased commodity; in the step C, it is specifically determined whether the same category commodity purchase record as the commodity attribute of the related commodity information exists in the purchase records within the preset time period according to the commodity purchase time of the purchase record.
4. The method for automatically displaying the commodity based on the user purchase record and the commodity attribute according to claim 1, wherein in the step a, the commodity real-time browsing information of the user is specifically obtained: and generating commodity real-time browsing information of the user according to the keywords input by the user or the selected commodities.
5. A computer readable storage medium having stored thereon a computer program, which when executed by a processor performs the steps in the automatic merchandise display method of any one of claims 1 to 4.
6. An automated merchandise display system based on a user purchase record and merchandise attributes comprising an interconnected processor and a computer readable storage medium according to claim 5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310777529.3A CN116957714A (en) | 2023-06-28 | 2023-06-28 | Automatic commodity display method, storage medium and system based on user purchase records and commodity attributes |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310777529.3A CN116957714A (en) | 2023-06-28 | 2023-06-28 | Automatic commodity display method, storage medium and system based on user purchase records and commodity attributes |
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| CN116957714A true CN116957714A (en) | 2023-10-27 |
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| CN202310777529.3A Pending CN116957714A (en) | 2023-06-28 | 2023-06-28 | Automatic commodity display method, storage medium and system based on user purchase records and commodity attributes |
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