CN116866645A - Short video platform one-stop passenger acquisition system based on big data acquisition - Google Patents

Short video platform one-stop passenger acquisition system based on big data acquisition Download PDF

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Publication number
CN116866645A
CN116866645A CN202310854776.9A CN202310854776A CN116866645A CN 116866645 A CN116866645 A CN 116866645A CN 202310854776 A CN202310854776 A CN 202310854776A CN 116866645 A CN116866645 A CN 116866645A
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monitoring
short video
value
client
acquisition
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CN202310854776.9A
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汪志凯
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Run Life Intelligent Technology Shanghai Co ltd
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Run Life Intelligent Technology Shanghai Co ltd
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Priority to CN202310854776.9A priority Critical patent/CN116866645A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/26603—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention belongs to the field of short videos, relates to a data analysis technology, and is used for solving the problem that a short video platform one-stop type passenger acquisition system in the prior art can only adopt a single passenger acquisition mode to acquire clients, in particular to a short video platform one-stop type passenger acquisition system based on big data acquisition, which comprises a server, wherein the server is in communication connection with a flow monitoring module, a client screening module, a passenger acquisition monitoring module and a storage module, the flow monitoring module is used for monitoring the flow of the short video platform and acquiring primary selected clients, the flow monitoring module comprises a whole-network monitoring unit and an attachment monitoring unit, the whole-network monitoring unit is used for monitoring the whole-network flow of the short video platform, and the attachment monitoring unit is used for carrying out attachment monitoring on the flow of the short video platform; the invention monitors the whole network flow of the short video platform, performs the intention customer acquisition in the whole network, has extremely high customer acquisition volume, and is suitable for the customer acquisition of mature short video account numbers.

Description

Short video platform one-stop passenger acquisition system based on big data acquisition
Technical Field
The invention belongs to the field of short video, relates to a data analysis technology, and in particular relates to a short video platform one-stop passenger acquisition system based on big data acquisition.
Background
The short video is video content which is played on various new media platforms and is suitable for being watched in a mobile state and a short-time leisure state and is pushed at high frequency, the content is fused with topics such as skill sharing, humour fanning, social hotspots, street interviews, public education, advertising creative and business customization, and the like, and the content can be independently formed into sheets or series of columns, so that the short and rapid large-flow transmission content gradually obtains the favor of each platform and vermicelli along with the popularization of the mobile terminal and the acceleration of a network;
the short video platform one-stop type passenger acquisition system in the prior art can only adopt a single passenger acquisition mode to acquire clients, but is suitable for different short video account numbers in different stages, so that the single passenger acquisition mode cannot meet the passenger acquisition requirements of the short video account numbers in all stages;
in view of the above technical problems, a solution is proposed.
Disclosure of Invention
The invention aims to provide a short video platform one-stop type passenger acquisition system based on big data acquisition, which is used for solving the problem that the short video platform one-stop type passenger acquisition system in the prior art can only adopt a single passenger acquisition mode to acquire clients.
The technical problems to be solved by the invention are as follows: how to provide a short video platform one-stop type passenger acquisition system based on big data acquisition, which can adopt various passenger acquisition modes to carry out client acquisition.
The aim of the invention can be achieved by the following technical scheme: the short video platform one-stop type passenger acquisition system based on big data acquisition comprises a server, wherein the server is in communication connection with a flow monitoring module, a client screening module, a passenger acquisition monitoring module and a storage module;
the flow monitoring module is used for monitoring the flow of the short video platform and obtaining a primary customer, and comprises a whole network monitoring unit and an attachment monitoring unit, wherein the whole network monitoring unit is used for monitoring the whole network flow of the short video platform; the attachment monitoring unit is used for carrying out attachment monitoring on the flow of the short video platform;
the customer screening module is used for screening the value of the primary selection customers: acquiring active data HY, concerned data GZ and frequency data PL of a primary customer, performing numerical value calculation to obtain a value coefficient JZ of the primary customer, acquiring a value threshold JZmin through a storage module, comparing the value coefficient JZ of the primary customer with the value threshold JZmin, marking the primary customer as a common customer or an acquisition customer through a comparison result, transmitting the acquisition customer to a server, and transmitting the received account information of the acquisition customer to a customer end of a user by the server;
the customer acquisition monitoring module is used for monitoring and analyzing the customer acquisition efficiency of the user.
As a preferred embodiment of the present invention, the specific process of the whole network monitoring unit for monitoring the whole network traffic of the short video platform includes: after a keyword set is set by a user, marking a short video account with the same content type as the user in the short video platform as a monitoring account, collecting messages and comments of short videos issued by the monitoring account, marking a client corresponding to the messages and comments containing any keyword in the keyword set as a primary selection client, collecting a search record of a search engine of the short video platform, marking a client corresponding to the search term containing any keyword in the keyword set as the primary selection client, sending the primary selection client to a server, and sending the primary selection client to a client screening module after the server receives the primary selection client.
As a preferred implementation mode of the invention, the specific process of the attachment monitoring unit for carrying out the attachment monitoring on the flow of the short video platform comprises the following steps: marking a short video account number with the same content type as a user in a short video platform as a monitoring account number, and acquiring fan data FS, playing data BF and more frequent data GP of the monitoring account number; the scale coefficient GM of the monitoring account is obtained by carrying out numerical calculation on the vermicelli data FS, the playing data BF and the frequency-increased data GP; and marking the L3 monitoring accounts with the largest scale coefficient GM values as primary selection accounts, marking the vermicelli, comment clients and message clients of the primary selection accounts as primary selection clients, sending the primary selection clients to a server, and sending the primary selection clients to a client screening module after the server receives the primary selection clients.
As a preferred embodiment of the invention, the vermicelli data FS is the number of vermicelli of the monitoring account, the playing data BF is the average value of the playing amount of the short videos released by the monitoring account for the last L1 times, and the more frequent data GP is the number of short videos released by the monitoring account in the last L2 months.
As a preferred implementation mode of the invention, the active data HY is the total number of comments, praise and messages of the primary selection clients in the short video platform within the last L4 months, the concerned data GZ is the number of short video accounts of which the concerned content types of the primary selection clients are the same as those of the users, and the frequency data PL is the number of times that the primary selection clients log in the short video platform within the last L4 months.
As a preferred embodiment of the invention, the specific process of comparing the value coefficient JZ of the primary customer with the value threshold JZmin comprises the following steps: if the value coefficient JZ is smaller than the value threshold JZmin, judging that the acquired value of the primary client does not meet the requirement, and marking the primary client as a common client; if the value coefficient JZ is greater than or equal to the value threshold JZmin, judging that the acquisition value of the primary selection client meets the requirement, and marking the corresponding primary selection object as the acquisition client.
As a preferred embodiment of the invention, the specific process of monitoring and analyzing the customer acquisition efficiency of the user by the customer acquisition monitoring module comprises the following steps: generating a monitoring period, acquiring a total value of the number of acquired clients of a user in the monitoring period, marking the total value as an acquired value, acquiring an acquired threshold value through a storage module, and comparing the acquired value with the acquired threshold value: if the acquired value is smaller than the acquired threshold value, judging that the client acquiring efficiency of the user does not meet the requirement, generating an object switching signal and sending the object switching signal to a server, sending the object switching signal to a flow monitoring module after the server receives the object switching signal, switching the content type after the whole network monitoring unit receives the object switching signal, and switching the primary selected account after the attachment monitoring unit receives the object switching signal; the flow monitoring module generates a mode switching signal when receiving an object switching signal in three continuous monitoring periods, the mode switching signal is sent to the server, the server sends the mode switching signal to a client of a user after receiving the mode switching signal, and the user switches the mode of flow monitoring after receiving the mode switching signal.
The working method of the short video platform one-stop passenger acquisition system based on big data acquisition comprises the following steps:
step one: monitoring the whole network traffic of the short video platform or performing attached monitoring on the traffic of the short video platform to obtain a primary client, sending the primary client to a server, and sending the primary client to a client screening module after the server receives the primary client;
step two: value screening is carried out on primary selection clients: acquiring active data HY, concerned data GZ and frequency data PL of a primary customer, performing numerical value calculation to obtain a value coefficient JZ of the primary customer, and marking the primary customer as a common customer or acquiring the customer through the value coefficient JZ;
step three: monitoring and analyzing the customer acquisition efficiency of the user: generating a monitoring period, acquiring a total value of the number of acquired clients of a user in the monitoring period, marking the total value as an acquired value, acquiring an acquired threshold value through a storage module, comparing the acquired value with the acquired threshold value, and judging whether the client acquisition efficiency of the user in the monitoring period meets the requirement or not through a comparison result.
The invention has the following beneficial effects:
1. the invention can monitor the whole network flow of the short video platform through the whole network monitoring unit, obtain the primary selected customer through marking the active users of the short video published by the monitoring account and the input customers of the corresponding search term of the keyword, acquire the intention customer in the whole network, the customer acquisition volume is extremely high, and the invention is suitable for the customer acquisition for the mature short video account; the traffic of the short video platform can be subjected to the dependent monitoring through the dependent monitoring unit, short video accounts with the same content type as the user in the short video platform are marked, and then, each scale parameter in the monitoring account is comprehensively analyzed and calculated to obtain a scale coefficient, so that the monitoring account is screened through the scale coefficient to obtain a primary selected account, the conversion period is short, the conversion efficiency is high, and the method is suitable for obtaining the short video account in the development stage by the user;
2. the invention can also carry out value screening on the primary selected clients through the client screening module, obtain the value coefficient through comprehensive analysis and calculation on each value parameter of the primary selected clients, and feed back the acquired value of the clients through the value coefficient, thereby ensuring that the acquired clients can realize the flow value of the short video account; and the customer acquisition efficiency of the user can be monitored and analyzed through the customer acquisition monitoring module, the acquisition value in the monitoring period is acquired, then the customer acquisition efficiency of the monitoring period is fed back through the acquisition value, and when the customer acquisition efficiency is abnormal, the customer acquisition scheme is adjusted through object switching or mode switching.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the following description will briefly explain the drawings used in the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings can be obtained according to these drawings without inventive effort to a person skilled in the art.
FIG. 1 is a system block diagram of a first embodiment of the present invention;
fig. 2 is a flowchart of a method according to a second embodiment of the invention.
Detailed Description
The technical solutions of the present invention will be clearly and completely described in connection with the embodiments, and it is obvious that the described embodiments are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Example 1
As shown in FIG. 1, the short video platform one-stop type passenger acquisition system based on big data acquisition comprises a server, wherein the server is in communication connection with a flow monitoring module, a client screening module, a passenger acquisition monitoring module and a storage module.
The flow monitoring module is used for monitoring the flow of the short video platform and comprises a whole-network monitoring unit and an attachment monitoring unit, wherein the whole-network monitoring unit is used for monitoring the whole-network flow of the short video platform: after a keyword set is set by a user, marking a short video account with the same content type as the user in a short video platform as a monitoring account, collecting messages and comments of short videos issued by the monitoring account, marking a client corresponding to the messages and comments containing any keywords in the keyword set as a primary selection client, collecting a search record of a search engine of the short video platform, marking a client corresponding to the search term containing any keywords in the keyword set as a primary selection client, sending the primary selection client to a server, and sending the primary selection client to a client screening module after the server receives the primary selection client; the whole network traffic of the short video platform is monitored, and the primary selected client is obtained by marking the active users of the short video published by the monitoring account and the input clients of the search entry corresponding to the keyword, so that the intention client is obtained in the whole network, the client obtaining volume is extremely high, and the method is suitable for obtaining the client for the mature short video account.
The attachment monitoring unit is used for carrying out attachment monitoring on the flow of the short video platform: marking a short video account with the same content type as a user in a short video platform as a monitoring account, and acquiring vermicelli data FS, playing data BF and more frequent data GP of the monitoring account, wherein the vermicelli data FS is the vermicelli number of the monitoring account, the playing data BF is the average value of the playing amount of the short video released by the monitoring account for the last L1 time, and the more frequent data GP is the number of the short videos released by the monitoring account in the last L2 months; obtaining a scale coefficient GM of the monitoring account through a formula GM=α1xFS+α2xBF+α3xGP, wherein the scale coefficient is a numerical value reflecting the operation maturity of the monitoring account, and the larger the numerical value of the scale coefficient is, the higher the operation maturity of the corresponding monitoring account is, and the higher the attachment value of the corresponding monitoring account is; wherein, alpha 1, alpha 2 and alpha 3 are all proportional coefficients, and alpha 1 > alpha 2 > alpha 3 > 1; marking the L3 monitoring accounts with the largest scale coefficient GM as primary selection accounts, wherein L1, L2 and L3 are numerical constants, and specific numerical values of L1, L2 and L3 are set by a manager; marking vermicelli, comment clients and message clients of the primary selection account as primary selection clients, sending the primary selection clients to a server, and sending the primary selection clients to a client screening module after the server receives the primary selection clients; the flow of the short video platform is subjected to attached monitoring, short video accounts with the same content type as the user in the short video platform are marked, and then scale parameters in the monitored accounts are comprehensively analyzed and calculated to obtain scale coefficients, so that the monitored accounts are screened through the scale coefficients to obtain primary selected accounts, the conversion period is short, the conversion efficiency is high, and the primary selected accounts are suitable for being obtained by the user for the short video accounts in the development stage.
The customer screening module is used for screening the value of the primary selection customers: active data HY, concerned data GZ and frequency data PL of a primary customer are obtained, the active data HY is the total number of times that the primary customer carries out comments, praise and leave messages in a short video platform in the last L4 months, L4 is a constant value, and a specific value of L4 is set by a manager; the concerned data GZ is the number of short video accounts with the same concerned content type as the user of the primary selection client, and the frequency data PL is the number of times that the primary selection client logs in the short video platform in the last L4 months; obtaining a value coefficient JZ of the primary selection client through a formula JZ=β1HY+β2GZ+β3PL, wherein the value coefficient is a value reflecting the acquisition value of the primary selection client, and the larger the value of the value coefficient is, the higher the acquisition value of the primary selection client is; the value threshold value JZmin is obtained through the storage module, and the value coefficient JZ of the primary selected client is compared with the value threshold value JZmin: if the value coefficient JZ is smaller than the value threshold JZmin, judging that the acquired value of the primary client does not meet the requirement, and marking the primary client as a common client; if the value coefficient JZ is greater than or equal to a value threshold JZmin, judging that the acquired value of the primary selection client meets the requirement, marking the corresponding primary selection object as the acquisition client, sending the account information of the acquisition client to a server, and sending the received account information of the acquisition client to a client of a user by the server; and (3) value screening is carried out on the primary selection clients, value coefficients are obtained through comprehensive analysis and calculation on all value parameters of the primary selection clients, and the acquired values of the clients are fed back through the value coefficients, so that the acquired clients can realize the flow value of the short video account.
The customer acquisition monitoring module is used for monitoring and analyzing the customer acquisition efficiency of the user: generating a monitoring period, acquiring a total value of the number of acquired clients of a user in the monitoring period, marking the total value as an acquired value, acquiring an acquired threshold value through a storage module, and comparing the acquired value with the acquired threshold value: if the acquired value is smaller than the acquired threshold value, judging that the client acquiring efficiency of the user does not meet the requirement, generating an object switching signal and sending the object switching signal to a server, sending the object switching signal to a flow monitoring module after the server receives the object switching signal, switching the content type after the whole network monitoring unit receives the object switching signal, and switching the primary selected account after the attachment monitoring unit receives the object switching signal; the flow monitoring module generates a mode switching signal when receiving an object switching signal in three continuous monitoring periods, the mode switching signal is sent to the server, the server sends the mode switching signal to a client of a user after receiving the mode switching signal, and the user switches the mode of flow monitoring after receiving the mode switching signal; the method comprises the steps of monitoring and analyzing customer acquisition efficiency of a user, acquiring an acquisition value in a monitoring period, feeding back the customer acquisition efficiency of the monitoring period through the acquisition value, and adjusting a customer acquisition scheme through object switching or mode switching when abnormal customer acquisition efficiency occurs.
Example two
As shown in fig. 2, the short video platform one-stop passenger acquisition method based on big data acquisition comprises the following steps:
step one: monitoring the whole network traffic of the short video platform or performing attached monitoring on the traffic of the short video platform to obtain a primary client, sending the primary client to a server, and sending the primary client to a client screening module after the server receives the primary client;
step two: value screening is carried out on primary selection clients: acquiring active data HY, concerned data GZ and frequency data PL of a primary customer, performing numerical value calculation to obtain a value coefficient JZ of the primary customer, and marking the primary customer as a common customer or acquiring the customer through the value coefficient JZ;
step three: monitoring and analyzing the customer acquisition efficiency of the user: generating a monitoring period, acquiring a total value of the number of acquired clients of a user in the monitoring period, marking the total value as an acquired value, acquiring an acquired threshold value through a storage module, comparing the acquired value with the acquired threshold value, and judging whether the client acquisition efficiency of the user in the monitoring period meets the requirement or not through a comparison result.
The short video platform one-stop passenger acquisition system based on big data acquisition monitors the whole network flow of the short video platform or monitors the flow of the short video platform in an attached mode to obtain a primary client, the primary client is sent to a server, and the server sends the primary client to a client screening module after receiving the primary client; acquiring active data HY, concerned data GZ and frequency data PL of a primary customer, performing numerical value calculation to obtain a value coefficient JZ of the primary customer, and marking the primary customer as a common customer or acquiring the customer through the value coefficient JZ; generating a monitoring period, acquiring a total value of the number of acquired clients of a user in the monitoring period, marking the total value as an acquired value, acquiring an acquired threshold value through a storage module, comparing the acquired value with the acquired threshold value, and judging whether the client acquisition efficiency of the user in the monitoring period meets the requirement or not through a comparison result.
The formulas are all formulas obtained by collecting a large amount of data for software simulation and selecting a formula close to a true value, and coefficients in the formulas are set by a person skilled in the art according to actual conditions; such as: the formula gm=α1×fs+α2×bf+α3×gp; collecting a plurality of groups of sample data by a person skilled in the art and setting a corresponding scale factor for each group of sample data; substituting the set scale coefficient and the acquired sample data into a formula, forming a ternary one-time equation set by any three formulas, screening the calculated coefficient, and taking an average value to obtain values of alpha 1, alpha 2 and alpha 3 which are 3.58, 2.69 and 2.32 respectively;
the size of the coefficient is a specific numerical value obtained by quantizing each parameter, so that the subsequent comparison is convenient, and the size of the coefficient depends on the number of sample data and the corresponding scale coefficient is preliminarily set for each group of sample data by a person skilled in the art; as long as the proportional relation between the parameter and the quantized value is not affected, for example, the scale coefficient is in direct proportion to the value of vermicelli data.
The preferred embodiments of the invention disclosed above are intended only to assist in the explanation of the invention. The preferred embodiments are not intended to be exhaustive or to limit the invention to the precise form disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best understand and utilize the invention. The invention is limited only by the claims and the full scope and equivalents thereof.

Claims (8)

1. The short video platform one-stop type passenger acquisition system based on big data acquisition is characterized by comprising a server, wherein the server is in communication connection with a flow monitoring module, a client screening module, a passenger acquisition monitoring module and a storage module;
the flow monitoring module is used for monitoring the flow of the short video platform and obtaining a primary customer, and comprises a whole network monitoring unit and an attachment monitoring unit, wherein the whole network monitoring unit is used for monitoring the whole network flow of the short video platform; the attachment monitoring unit is used for carrying out attachment monitoring on the flow of the short video platform;
the customer screening module is used for screening the value of the primary selection customers: acquiring active data HY, concerned data GZ and frequency data PL of a primary customer, performing numerical value calculation to obtain a value coefficient JZ of the primary customer, acquiring a value threshold JZmin through a storage module, comparing the value coefficient JZ of the primary customer with the value threshold JZmin, marking the primary customer as a common customer or an acquisition customer through a comparison result, transmitting the acquisition customer to a server, and transmitting the received account information of the acquisition customer to a customer end of a user by the server;
the customer acquisition monitoring module is used for monitoring and analyzing the customer acquisition efficiency of the user.
2. The short video platform one-stop passenger acquisition system based on big data acquisition of claim 1, wherein the specific process of the whole network monitoring unit for monitoring the whole network traffic of the short video platform comprises the following steps: after a keyword set is set by a user, marking a short video account with the same content type as the user in the short video platform as a monitoring account, collecting messages and comments of short videos issued by the monitoring account, marking a client corresponding to the messages and comments containing any keyword in the keyword set as a primary selection client, collecting a search record of a search engine of the short video platform, marking a client corresponding to the search term containing any keyword in the keyword set as the primary selection client, sending the primary selection client to a server, and sending the primary selection client to a client screening module after the server receives the primary selection client.
3. The short video platform one-stop passenger acquisition system based on big data acquisition of claim 2, wherein the specific process of the attached monitoring unit for carrying out attached monitoring on the flow of the short video platform comprises the following steps: marking a short video account number with the same content type as a user in a short video platform as a monitoring account number, and acquiring fan data FS, playing data BF and more frequent data GP of the monitoring account number; the scale coefficient GM of the monitoring account is obtained by carrying out numerical calculation on the vermicelli data FS, the playing data BF and the frequency-increased data GP; and marking the L3 monitoring accounts with the largest scale coefficient GM values as primary selection accounts, marking the vermicelli, comment clients and message clients of the primary selection accounts as primary selection clients, sending the primary selection clients to a server, and sending the primary selection clients to a client screening module after the server receives the primary selection clients.
4. The short video platform one-stop passenger acquisition system based on big data acquisition as claimed in claim 3, wherein the vermicelli data FS is the number of vermicelli of the monitoring account, the playing data BF is the average value of the playing amount of the short videos released by the monitoring account for the last L1 times, and the more frequent data GP is the number of short videos released by the monitoring account within the last L2 months.
5. The short video platform one-stop passenger acquisition system based on big data acquisition according to claim 4, wherein the active data HY is the total number of comments, praise and leave messages of the primary selection clients in the short video platform within the last L4 months, the concerned data GZ is the number of short video accounts of the primary selection clients, the concerned content types of which are the same as those of the users, and the frequency data PL is the number of times that the primary selection clients log on the short video platform within the last L4 months.
6. The short video platform one-stop passenger acquisition system based on big data acquisition of claim 5, wherein the specific process of comparing the value coefficient JZ of the primary selected client with the value threshold JZmin comprises: if the value coefficient JZ is smaller than the value threshold JZmin, judging that the acquired value of the primary client does not meet the requirement, and marking the primary client as a common client; if the value coefficient JZ is greater than or equal to the value threshold JZmin, judging that the acquisition value of the primary selection client meets the requirement, and marking the corresponding primary selection object as the acquisition client.
7. The short video platform one-stop passenger acquisition system based on big data acquisition of claim 6, wherein the specific process of monitoring and analyzing the customer acquisition efficiency of the user by the passenger acquisition monitoring module comprises the following steps: generating a monitoring period, acquiring a total value of the number of acquired clients of a user in the monitoring period, marking the total value as an acquired value, acquiring an acquired threshold value through a storage module, and comparing the acquired value with the acquired threshold value: if the acquired value is smaller than the acquired threshold value, judging that the client acquiring efficiency of the user does not meet the requirement, generating an object switching signal and sending the object switching signal to a server, sending the object switching signal to a flow monitoring module after the server receives the object switching signal, switching the content type after the whole network monitoring unit receives the object switching signal, and switching the primary selected account after the attachment monitoring unit receives the object switching signal; the flow monitoring module generates a mode switching signal when receiving an object switching signal in three continuous monitoring periods, the mode switching signal is sent to the server, the server sends the mode switching signal to a client of a user after receiving the mode switching signal, and the user switches the mode of flow monitoring after receiving the mode switching signal.
8. The short video platform one-stop passenger obtaining system based on big data acquisition according to any one of claims 1 to 7, wherein the working method of the short video platform one-stop passenger obtaining system based on big data acquisition comprises the following steps:
step one: monitoring the whole network traffic of the short video platform or performing attached monitoring on the traffic of the short video platform to obtain a primary client, sending the primary client to a server, and sending the primary client to a client screening module after the server receives the primary client;
step two: value screening is carried out on primary selection clients: acquiring active data HY, concerned data GZ and frequency data PL of a primary customer, performing numerical value calculation to obtain a value coefficient JZ of the primary customer, and marking the primary customer as a common customer or acquiring the customer through the value coefficient JZ;
step three: monitoring and analyzing the customer acquisition efficiency of the user: generating a monitoring period, acquiring a total value of the number of acquired clients of a user in the monitoring period, marking the total value as an acquired value, acquiring an acquired threshold value through a storage module, comparing the acquired value with the acquired threshold value, and judging whether the client acquisition efficiency of the user in the monitoring period meets the requirement or not through a comparison result.
CN202310854776.9A 2023-07-12 2023-07-12 Short video platform one-stop passenger acquisition system based on big data acquisition Pending CN116866645A (en)

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