CN116821493A

CN116821493A - Message pushing method, device, computer equipment and storage medium

Info

Publication number: CN116821493A
Application number: CN202310764673.3A
Authority: CN
Inventors: 庄志辉
Original assignee: Ping An Property and Casualty Insurance Company of China Ltd
Current assignee: Ping An Property and Casualty Insurance Company of China Ltd
Priority date: 2023-06-26
Filing date: 2023-06-26
Publication date: 2023-09-29

Abstract

The embodiment of the application belongs to the field of big data and the field of financial science and technology, and relates to a message pushing method, which comprises the following steps: if an information pushing instruction sent by each service component module is received, obtaining a message to be pushed of each service component module; acquiring information access behavior data of a target user; analyzing the message access behavior data to obtain a common message template of the target user and a corresponding browsing time period; dividing a message to be pushed into a first message with high priority and a second message with low priority based on a common message template; determining a target pushing time of the first message based on the browsing time period to push the first message to a target user; and carrying out delay pushing processing on the second message in the preset queue. The application also provides a message pushing device, a computer device and a storage medium. In addition, the application also relates to the blockchain technology, and a common message template can be stored in the blockchain. The application improves the intelligence and the accuracy of message pushing.

Description

Message pushing method, device, computer equipment and storage medium

Technical Field

The present application relates to the field of big data technologies and financial technologies, and in particular, to a method and apparatus for pushing a message, a computer device, and a storage medium.

Background

With the rapid development of internet technology, more and more recommended messages recommend business products by means of the internet due to the advantages of high exposure rate, high pushing speed, various display forms and the like of internet information. The recommendation message pushed based on the Internet is mainly displayed to the user through a client or browser webpage so as to recommend the product recommended by the recommendation message to the user.

At present, for service message pushing of a financial and technical company, service message pushing is usually performed according to a preset schedule of recommended messages by operators in the financial and technical company, but the message pushing mode has certain fixity and subjectivity, the pushed service message may not be the recommended message actually interested by the user, so that user experience is poor, accurate message pushing according to personal preference of the user cannot be realized, and accuracy of message recommendation is low.

Disclosure of Invention

The embodiment of the application aims to provide a message pushing method, a device, computer equipment and a storage medium, which are used for solving the technical problems that a certain fixity and subjectivity exist in the message pushing mode of the conventional financial and technological company, and the pushed service message is probably not a recommendation message which is actually interested by a user, so that the user experience is poor, the accurate message pushing according to the personal preference of the user cannot be realized, and the accuracy of message recommendation is lower.

In order to solve the above technical problems, the embodiment of the present application provides a message pushing method, which adopts the following technical scheme:

judging whether an information pushing instruction sent by each service component module is received or not;

if yes, obtaining messages to be pushed, which correspond to the service component modules respectively;

acquiring information access behavior data of a target user;

analyzing the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template;

dividing the message to be pushed into a first message with high priority and a second message with low priority based on the common message template;

determining a target pushing time of the first message based on the browsing time period, and pushing the first message to the target user based on the target pushing time;

caching the second message into a preset queue, and carrying out delayed pushing processing on the second message in the preset queue based on a preset pushing rule.

Further, the step of analyzing the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template specifically includes:

Counting the message access behavior data to obtain the access times of the target user to various message templates;

screening specified message templates with access times greater than a preset time threshold from all the message templates to obtain the common message templates;

acquiring a browsing distribution time period corresponding to the designated message template from the message access behavior data;

the browsing time period is generated based on the browsing distribution time period.

Further, the step of dividing the message to be pushed into a first message with high priority and a second message with low priority based on the common message template specifically includes:

acquiring a third message associated with the common message template from the message to be pushed;

acquiring a fourth message containing a preset important identifier from the message to be pushed;

generating the first message based on the third message and the fourth message;

acquiring a fifth message except the first message in the messages to be pushed;

and taking the fifth message as the second message.

Further, the step of generating the first message based on the third message and the fourth message specifically includes:

Integrating the third message and the fourth message to obtain a sixth message;

performing de-duplication treatment on the sixth message to obtain a treated seventh message;

and taking the seventh message as the first message.

Further, the step of performing delayed push processing on the second message in the preset queue based on the preset push rule specifically includes:

acquiring working time information of the target user;

generating an idle time period of the target user based on the working time information;

after pushing the first message is completed, judging that the current time is in the idle time period;

if yes, pushing the second message in the preset queue to the target user.

Further, the step of obtaining the message to be pushed, which corresponds to each service component module, specifically includes:

acquiring initial messages to be pushed respectively corresponding to the service component modules;

screening a first designated message meeting preset filtering conditions from the initial message to be pushed;

filtering the first specified message from the initial message to be pushed to obtain a processed second specified message;

And taking the second designated message as the message to be pushed.

Further, before the step of obtaining the message access behavior data of the target user, the method further includes:

collecting click operation on push messages triggered by a target user at a client;

generating corresponding reporting parameters based on the clicking operation;

carrying out data statistics on the reported parameters to generate message access behavior data of the target user;

constructing a corresponding relation between the message access behavior data and the target user;

and storing the message access behavior data based on the corresponding relation.

In order to solve the technical problems, the embodiment of the application also provides a message pushing device, which adopts the following technical scheme:

the judging module is used for judging whether the information pushing instruction sent by each business component module is received or not;

the first acquisition module is used for acquiring the messages to be pushed respectively corresponding to the service component modules if yes;

the second acquisition module is used for acquiring the message access behavior data of the target user;

the analysis module is used for analyzing the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template;

The dividing module is used for dividing the message to be pushed into a first message with high priority and a second message with low priority based on the common message template;

the first pushing module is used for determining target pushing time of the first message based on the browsing time period and pushing the first message to the target user based on the target pushing time;

and the second pushing module is used for caching the second message into a preset queue and carrying out delayed pushing processing on the second message in the preset queue based on a preset pushing rule.

In order to solve the above technical problems, the embodiment of the present application further provides a computer device, which adopts the following technical schemes:

acquiring information access behavior data of a target user;

In order to solve the above technical problems, an embodiment of the present application further provides a computer readable storage medium, which adopts the following technical schemes:

acquiring information access behavior data of a target user;

Compared with the prior art, the embodiment of the application has the following main beneficial effects:

the embodiment of the application firstly judges whether an information pushing instruction sent by each business component module is received or not; if yes, obtaining messages to be pushed, which correspond to the service component modules respectively; then obtaining the information access behavior data of the target user; analyzing the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template; dividing the message to be pushed into a first message with high priority and a second message with low priority based on the common message template; subsequently determining a target pushing time of the first message based on the browsing time period, and pushing the first message to the target user based on the target pushing time; and finally, caching the second message into a preset queue, and carrying out delayed pushing processing on the second message in the preset queue based on a preset pushing rule. In the embodiment of the application, in the process of pushing the message of the target user, the message access behavior data of the target user is used for analyzing to obtain the common message template and the browsing time period corresponding to the target user, and the message to be pushed is screened according to the common message template, so that the message to be pushed is rapidly and intelligently divided into the first message with high priority and the second message with low priority, and then the first message with high priority is processed for preferential pushing based on the browsing time period, and the second message with low priority is processed for delayed pushing, thereby realizing the preferential pushing and the delayed pushing of the message to be pushed appointed according to the personal preference of the user, reducing the occupation of message pushing resources while guaranteeing the preferential sending of the message with high priority, improving the intelligence and accuracy of message pushing, and improving the use experience of the user.

Drawings

In order to more clearly illustrate the solution of the present application, a brief description will be given below of the drawings required for the description of the embodiments of the present application, it being apparent that the drawings in the following description are some embodiments of the present application, and that other drawings may be obtained from these drawings without the exercise of inventive effort for a person of ordinary skill in the art.

FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;

FIG. 2 is a flow chart of one embodiment of a message pushing method according to the present application;

FIG. 3 is a schematic diagram of an embodiment of a message pushing device according to the present application;

FIG. 4 is a schematic structural diagram of one embodiment of a computer device in accordance with the present application.

Detailed Description

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs; the terminology used in the description of the applications herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application; the terms "comprising" and "having" and any variations thereof in the description of the application and the claims and the description of the drawings above are intended to cover a non-exclusive inclusion. The terms first, second and the like in the description and in the claims or in the above-described figures, are used for distinguishing between different objects and not necessarily for describing a sequential or chronological order.

Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment may be included in at least one embodiment of the application. The appearances of such phrases in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of skill in the art will explicitly and implicitly appreciate that the embodiments described herein may be combined with other embodiments.

In order to make the person skilled in the art better understand the solution of the present application, the technical solution of the embodiment of the present application will be clearly and completely described below with reference to the accompanying drawings.

As shown in fig. 1, a system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 is used as a medium to provide communication links between the terminal devices 101, 102, 103 and the server 105. The network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.

The user may interact with the server 105 via the network 104 using the terminal devices 101, 102, 103 to receive or send messages or the like. Various communication client applications, such as a web browser application, a shopping class application, a search class application, an instant messaging tool, a mailbox client, social platform software, etc., may be installed on the terminal devices 101, 102, 103.

The terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smartphones, tablet computers, electronic book readers, MP3 players (Moving Picture Experts Group Audio Layer III, dynamic video expert compression standard audio plane 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic video expert compression standard audio plane 4) players, laptop and desktop computers, and the like.

The server 105 may be a server providing various services, such as a background server providing support for pages displayed on the terminal devices 101, 102, 103.

It should be noted that, the message pushing method provided by the embodiment of the present application is generally executed by a server/terminal device, and accordingly, the message pushing device is generally disposed in the server/terminal device.

It should be understood that the number of terminal devices, networks and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.

With continued reference to fig. 2, a flow chart of one embodiment of a message pushing method according to the present application is shown. The order of the steps in the flowchart may be changed and some steps may be omitted according to various needs. The message pushing method provided by the embodiment of the application can be applied to any scene needing message pushing, and can be applied to products of the scenes, for example, the scene of business message pushing in the field of financial insurance. The message pushing method comprises the following steps:

Step S201, judging whether an information pushing instruction sent by each service component module is received.

In this embodiment, the electronic device (e.g., the server/terminal device shown in fig. 1) on which the message pushing method operates may acquire the information pushing instruction through a wired connection manner or a wireless connection manner. It should be noted that the wireless connection may include, but is not limited to, 3G/4G/5G connection, wiFi connection, bluetooth connection, wiMAX connection, zigbee connection, UWB (ultra wideband) connection, and other now known or later developed wireless connection. The service component modules are service function modules constructed according to actual message pushing requirements, and different service component modules can correspond to different service types and are used for pushing service messages of different service types for users.

And step S202, if yes, obtaining the messages to be pushed, which correspond to the service component modules respectively.

In this embodiment, the information pushing instruction sent by each service component module carries the message to be pushed, which corresponds to each service component module and needs to be pushed. For example, in the business scenario of business message pushing of financial insurance, the message to be pushed may include a message composed of data such as business data, transaction data, payment data, and the like. The specific implementation process of obtaining the message to be pushed, which corresponds to each service component module, will be described in further detail in the following specific embodiments, which are not described herein.

Step S203, obtaining the message access behavior data of the target user.

In this embodiment, the message access behavior data of each user in the client is collected in advance and stored. The process of collecting message access behavior data will be described in further detail in the following embodiments, and will not be described in any detail herein.

Step S204, analyzing the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template.

In this embodiment, the above analysis of the message access behavior data to obtain a common message template corresponding to the target user and a specific implementation process of a browsing time period corresponding to the common message template will be described in further detail in the following specific embodiments, which are not described herein.

Step S205, dividing the message to be pushed into a first message with high priority and a second message with low priority based on the common message template.

In this embodiment, the first message with high priority refers to a message with high attention and high interest level of the target user, and the second message with low priority refers to a message with low attention and low interest level of the target user. The specific implementation process of dividing the message to be pushed into the first message with high priority and the second message with low priority based on the common message template will be described in further detail in the following specific embodiments, which will not be described herein.

Step S206, determining a target pushing time of the first message based on the browsing time period, and pushing the first message to the target user based on the target pushing time.

In this embodiment, the browsing time period of the obtained first message may be used as a target pushing time corresponding to the first message, and when the target pushing time arrives, the first message is pushed to the target user, so as to push the related message to the target user in a suitable time period according to the message browsing habit of the target user, thereby improving the message review experience of the target user.

Step S207, the second message is cached in a preset queue, and delay pushing processing is performed on the second message in the preset queue based on a preset pushing rule.

In this embodiment, the preset queue is a pre-constructed message queue for storing service messages with lower push priorities. The specific implementation process of performing the delayed push processing on the second message in the preset queue based on the preset push rule will be described in further detail in the following specific embodiments, which are not described herein.

Firstly judging whether an information pushing instruction sent by each service component module is received or not; if yes, obtaining messages to be pushed, which correspond to the service component modules respectively; then obtaining the information access behavior data of the target user; analyzing the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template; dividing the message to be pushed into a first message with high priority and a second message with low priority based on the common message template; subsequently determining a target pushing time of the first message based on the browsing time period, and pushing the first message to the target user based on the target pushing time; and finally, caching the second message into a preset queue, and carrying out delayed pushing processing on the second message in the preset queue based on a preset pushing rule. In the process of pushing the message of the target user, the application analyzes the message access behavior data of the target user to obtain the common message template and the browsing time period corresponding to the target user, screens the message to be pushed according to the common message template, so as to quickly and intelligently divide the message to be pushed into the first message with high priority and the second message with low priority, and then carries out the priority pushing processing on the first message with high priority and the second message with low priority based on the browsing time period, thereby realizing the priority pushing and the delay pushing of the message to be pushed appointed according to the personal preference of the user, reducing the occupation of message pushing resources while guaranteeing the priority sending of the message with high priority, improving the intelligence and the accuracy of message pushing, and improving the use experience of the user.

In some alternative implementations, step S204 includes the steps of:

and counting the message access behavior data to obtain the access times of the target user to various message templates.

In this embodiment, the number of accesses of the target user to the various message templates may be calculated by performing data statistics on the message access behavior data. The message access behavior data at least comprises access data of a target user for various message templates, wherein the access data comprises data such as access time, access frequency and the like. In addition, the message access behavior data can also comprise access data of the target user for various business component modules, wherein the access data comprises front-end routing, access time, access frequency and the like.

And screening specified message templates with access times greater than a preset time threshold from all the message templates to obtain the common message templates.

In this embodiment, the value of the frequency threshold is not specifically limited, and may be set according to actual use requirements.

And acquiring a browsing distribution time period corresponding to the designated message template from the message access behavior data.

In this embodiment, the access time data corresponding to the specified message template may be obtained from the message access behavior data, so as to generate the browsing distribution time period for the specified message template that is used by the user based on the access time data.

In this embodiment, the browsing distribution period may be regarded as the browsing period described above. If the browsing distribution time period includes a plurality of browsing distribution time periods, integrating the browsing distribution time periods to obtain the browsing time period so as to ensure the accuracy of the generated browsing time period.

The application obtains the access times of the target user to various message templates by counting the message access behavior data; then screening out appointed message templates with access times greater than a preset time threshold from all the message templates to obtain the common message templates; then acquiring a browsing distribution time period corresponding to the designated message template from the message access behavior data; the browsing time period is then generated based on the browsing distribution time period. By analyzing the message access behavior data, the application can rapidly and accurately acquire the common message template corresponding to the target user and the browsing time period corresponding to the common message template, thereby improving the acquisition efficiency and the acquisition intelligence of the common message template and the browsing time period.

In some alternative implementations of the present embodiment, step S205 includes the steps of:

and acquiring a third message associated with the common message template from the message to be pushed.

In this embodiment, after the message to be pushed and the common message template are obtained, the message to be pushed may be screened in a targeted manner based on the common message template, so as to screen a third message having an association relationship with the common message template from the message to be pushed. Wherein for the association, there may be different manifestations in different types of messages. For example, the associations may be content-similar, have the same message content frame, etc.

And acquiring a fourth message containing a preset important identifier from the message to be pushed.

In this embodiment, the important identifier is a flag that is added in advance by the service component module to identify the higher importance of the message according to the actual service importance requirement.

The first message is generated based on the third message and the fourth message.

In this embodiment, the foregoing specific implementation process of generating the first message based on the third message and the fourth message will be described in further detail in the following specific embodiments, which will not be described herein.

And acquiring a fifth message except the first message in the messages to be pushed.

And taking the fifth message as the second message.

The method comprises the steps of obtaining a third message associated with the common message template from the message to be pushed; then a fourth message containing a preset important mark is obtained from the message to be pushed; then generating the first message based on the third message and the fourth message; and subsequently acquiring a fifth message except the first message in the message to be pushed, and taking the fifth message as the second message. The application screens the message to be pushed by using the common message template and the important mark, so that the message to be pushed can be rapidly and intelligently divided into the first message with high priority and the second message with low priority, and then the first message with high priority is processed in a preferential pushing way, and the second message with low priority is processed in a delayed pushing way, thereby realizing the preferential sending and the delayed sending of the message to be pushed appointed according to the personal preference of the user, reducing the occupation of message pushing resources while guaranteeing the preferential sending of the message with high priority, improving the intelligence and the accuracy of message pushing and improving the use experience of the user.

In some optional implementations, the generating the first message based on the third message and the fourth message includes:

and integrating the third message and the fourth message to obtain a sixth message.

In this embodiment, the sixth message refers to a message set including the third message and the fourth message.

And carrying out de-duplication processing on the sixth message to obtain a processed seventh message.

In this embodiment, the deduplication process refers to filtering out duplicate messages included in the sixth message to ensure accuracy of the sixth message.

And taking the seventh message as the first message.

The application obtains a sixth message by integrating the third message and the fourth message; and then carrying out de-duplication processing on the sixth message to obtain a processed seventh message, and taking the seventh message as the first message. The application can quickly generate the required first message by integrating and de-duplicating the third message and the fourth message, thereby ensuring the accuracy of the generated first message.

In some alternative implementations, step S207 includes the steps of:

And acquiring the working time information of the target user.

In this embodiment, the user information of the target user may be obtained, and then the working information of the corresponding user may be queried based on the user information, so that the working time information of the target user may be obtained from the working information.

And generating an idle time period of the target user based on the working time information.

In this embodiment, the working time period and the idle time period may be removed from all time periods included in one day by acquiring the working time period corresponding to the working time information and the standard sleep time period, so as to obtain the idle time period.

And after the pushing of the first message is completed, judging that the current time is in the idle time period.

If yes, pushing the second message in the preset queue to the target user.

In this embodiment, when it is detected that the current time is at the left time endpoint of the idle time period, the second message in the preset queue is pushed to the target user.

The application obtains the working time information of the target user; then generating an idle time period of the target user based on the working time information; after pushing the first message is completed, judging that the current time is in the idle time period; if yes, pushing the second message in the preset queue to the target user. After the second message with low priority is obtained by dividing, the application can intelligently generate the corresponding idle time period based on the working time information of the target user, and then the second message in the preset queue is pushed to the target user in the idle time period, so that the delay pushing processing of the second message is completed, and the delay pushing carries out message pushing by adopting the idle time period which does not disturb the working or sleeping of the target user, thereby improving the intelligence of message pushing and improving the use experience of the user.

In some alternative implementations of the present embodiment, step S202 includes the steps of:

and acquiring initial messages to be pushed respectively corresponding to the service component modules.

In this embodiment, the initial message to be pushed is an initial message sent by the service component module and not subjected to screening processing.

And screening a first designated message meeting preset filtering conditions from the initial message to be pushed.

In this embodiment, the selection of the filtering condition is not specifically limited, and may be set according to the actual service requirement, and specifically may include a product message already held by the target user, a product message blacked by the target user, and so on.

And filtering the first specified message from the initial message to be pushed to obtain a processed second specified message.

And taking the second designated message as the message to be pushed.

The method comprises the steps of obtaining initial messages to be pushed respectively corresponding to the business component modules; then screening a first designated message meeting preset filtering conditions from the initial message to be pushed; and filtering the first specified message in the initial message to be pushed to obtain a processed second specified message, and taking the second specified message as the message to be pushed. According to the application, the initial messages to be pushed corresponding to the service component modules are screened by using the preset filtering conditions to generate the final messages to be pushed for pushing to the target user, and because some nonsensical messages in the initial messages to be pushed are deleted, nonsensical messages are prevented from being pushed to the target user, the data rationality and accuracy of the messages to be pushed for pushing are ensured, and the information access experience of the target user is improved.

In some optional implementations of this embodiment, before step S203, the electronic device may further perform the following steps:

and collecting click operation on the push message, triggered by the target user at the client.

In this embodiment, the click operation of the push message triggered by the target user at the client may be collected based on a preset collection component or a buried point component. The acquisition component or the embedded point component is a functional component which is built in advance according to the function of collecting the clicking actions of the messages of the user.

And generating corresponding reporting parameters based on the clicking operation.

In this embodiment, when a user accesses a push message (for example, clicks a message detail page) through a client, according to a route in a transparent transmission parameter of an access request, the client performs a jump according to the route in an intermediate page, and asynchronously invokes a back-end interface to perform a reporting operation of a reporting parameter clicked by the user.

And carrying out data statistics on the reported parameters to generate the message access behavior data of the target user.

In this embodiment, the distribution of the message templates commonly used by the user in the time period is calculated by performing data statistics on the reporting parameters, the correspondence between the message templates and the recommended appropriate messages in different time periods is determined, and the produced statistical data message access behavior data can be input into redis for storage. The message access behavior data at least comprises access data of a target user for various message templates, wherein the access data comprises data such as access time, access frequency and the like. In addition, the message access behavior data can also comprise access data of the target user for various business component modules, wherein the access data comprises front-end routing, access time, access frequency and the like.

And constructing the corresponding relation between the message access behavior data and the target user.

In this embodiment, the corresponding message access behavior data is stored based on the correspondence between the message access behavior data and the target user, so that the corresponding message access behavior data can be quickly queried out according to the user information of the target user and the subsequent message access behavior data.

The method and the device collect click operation on the push message triggered by the target user at the client; then generating corresponding reporting parameters based on the clicking operation; then, carrying out data statistics on the reported parameters, generating message access behavior data of the target user, and constructing a corresponding relation between the message access behavior data and the target user; and storing the message access behavior data based on the corresponding relation. According to the application, the click operation of the push message triggered by the target user at the client is acquired, so that the corresponding message access behavior data can be intelligently constructed and stored based on the acquired acquisition data, and the rapid acquisition of the message access behavior data of the target user can be realized.

It should be emphasized that to further ensure the privacy and security of the common message templates, the common message templates may also be stored in nodes of a blockchain.

The blockchain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and the like. The Blockchain (Blockchain), which is essentially a decentralised database, is a string of data blocks that are generated by cryptographic means in association, each data block containing a batch of information of network transactions for verifying the validity of the information (anti-counterfeiting) and generating the next block. The blockchain may include a blockchain underlying platform, a platform product services layer, an application services layer, and the like.

The embodiment of the application can acquire and process the related data based on the artificial intelligence technology. Among these, artificial intelligence (Artificial Intelligence, AI) is the theory, method, technique and application system that uses a digital computer or a digital computer-controlled machine to simulate, extend and extend human intelligence, sense the environment, acquire knowledge and use knowledge to obtain optimal results.

Artificial intelligence infrastructure technologies generally include technologies such as sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing technologies, operation/interaction systems, mechatronics, and the like. The artificial intelligence software technology mainly comprises a computer vision technology, a robot technology, a biological recognition technology, a voice processing technology, a natural language processing technology, machine learning/deep learning and other directions.

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by computer readable instructions stored in a computer readable storage medium that, when executed, may comprise the steps of the embodiments of the methods described above. The storage medium may be a nonvolatile storage medium such as a magnetic disk, an optical disk, a Read-Only Memory (ROM), or a random access Memory (Random Access Memory, RAM).

It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited in order and may be performed in other orders, unless explicitly stated herein. Moreover, at least some of the steps in the flowcharts of the figures may include a plurality of sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, the order of their execution not necessarily being sequential, but may be performed in turn or alternately with other steps or at least a portion of the other steps or stages.

With further reference to fig. 3, as an implementation of the method shown in fig. 2, the present application provides an embodiment of a message pushing apparatus, where an embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be specifically applied to various electronic devices.

As shown in fig. 3, the message pushing apparatus 300 in this embodiment includes: the device comprises a judging module 301, a first acquiring module 302, a second acquiring module 303, an analyzing module 304, a dividing module 305, a first pushing module 306 and a second pushing module 307. Wherein:

the judging module 301 is configured to judge whether an information push instruction sent by each service component module is received;

the first obtaining module 302 is configured to obtain, if yes, the messages to be pushed corresponding to the service component modules respectively;

a second obtaining module 303, configured to obtain message access behavior data of a target user;

the analysis module 304 is configured to analyze the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template;

a dividing module 305, configured to divide the message to be pushed into a first message with a high priority and a second message with a low priority based on the common message template;

A first pushing module 306, configured to determine a target pushing time of the first message based on the browsing time period, and push the first message to the target user based on the target pushing time;

and the second pushing module 307 is configured to cache the second message in a preset queue, and perform delayed pushing processing on the second message in the preset queue based on a preset pushing rule.

In this embodiment, the operations performed by the modules or units respectively correspond to the steps of the message pushing method in the foregoing embodiment one by one, which is not described herein again.

In some alternative implementations of the present embodiment, the analysis module 304 includes:

the statistics sub-module is used for carrying out statistics on the message access behavior data and obtaining the access times of the target user to various message templates;

the first screening submodule is used for screening specified message templates with access times greater than a preset time threshold from all the message templates to obtain the common message templates;

the first acquisition sub-module is used for acquiring a browsing distribution time period corresponding to the designated message template from the message access behavior data;

And the first generation sub-module is used for generating the browsing time period based on the browsing distribution time period.

In some alternative implementations of the present embodiment, the partitioning module 305 includes:

the second acquisition sub-module is used for acquiring a third message associated with the common message template from the message to be pushed;

a third obtaining sub-module, configured to obtain a fourth message containing a preset important identifier from the message to be pushed;

a second generation sub-module for generating the first message based on the third message and the fourth message;

a fourth obtaining sub-module, configured to obtain a fifth message except the first message in the to-be-pushed message;

and the first determining submodule is used for taking the fifth message as the second message.

In some optional implementations of this embodiment, the second generating submodule includes:

The first processing unit is used for integrating the third message and the fourth message to obtain a sixth message;

the second processing unit is used for carrying out de-duplication processing on the sixth message to obtain a processed seventh message;

and the determining unit is used for taking the seventh message as the first message.

In some optional implementations of this embodiment, the second pushing module 307 includes:

a fifth obtaining sub-module, configured to obtain working time information of the target user;

a third generation sub-module, configured to generate an idle time period of the target user based on the working time information;

the judging sub-module is used for judging that the current time is in the idle time period after the pushing of the first message is completed;

and the pushing sub-module is used for pushing the second message in the preset queue to the target user if the second message is the target user.

In some optional implementations of this embodiment, the first obtaining module 302 includes:

a sixth obtaining sub-module, configured to obtain initial to-be-pushed messages corresponding to each service component module respectively;

the second screening submodule is used for screening out a first appointed message which accords with a preset filtering condition from the initial message to be pushed;

the filtering sub-module is used for filtering the first specified message in the initial message to be pushed to obtain a processed second specified message;

and the second determining submodule is used for taking the second designated message as the message to be pushed.

In some optional implementations of this embodiment, the message pushing device further includes:

the acquisition module is used for acquiring click operation on the push message triggered by the target user at the client;

the first generation module is used for generating corresponding reporting parameters based on the clicking operation;

the second generation module is used for carrying out data statistics on the reporting parameters and generating the message access behavior data of the target user;

The construction module is used for constructing the corresponding relation between the message access behavior data and the target user;

and the storage module is used for storing the message access behavior data based on the corresponding relation.

In order to solve the technical problems, the embodiment of the application also provides computer equipment. Referring specifically to fig. 4, fig. 4 is a basic structural block diagram of a computer device according to the present embodiment.

The computer device 4 comprises a memory 41, a processor 42, a network interface 43 communicatively connected to each other via a system bus. It should be noted that only computer device 4 having components 41-43 is shown in the figures, but it should be understood that not all of the illustrated components are required to be implemented and that more or fewer components may be implemented instead. It will be appreciated by those skilled in the art that the computer device herein is a device capable of automatically performing numerical calculations and/or information processing in accordance with predetermined or stored instructions, the hardware of which includes, but is not limited to, microprocessors, application specific integrated circuits (Application Specific Integrated Circuit, ASICs), programmable gate arrays (fields-Programmable Gate Array, FPGAs), digital processors (Digital Signal Processor, DSPs), embedded devices, etc.

The computer equipment can be a desktop computer, a notebook computer, a palm computer, a cloud server and other computing equipment. The computer equipment can perform man-machine interaction with a user through a keyboard, a mouse, a remote controller, a touch pad or voice control equipment and the like.

The memory 41 includes at least one type of readable storage medium including flash memory, hard disk, multimedia card, card memory (e.g., SD or DX memory, etc.), random Access Memory (RAM), static Random Access Memory (SRAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), programmable Read Only Memory (PROM), magnetic memory, magnetic disk, optical disk, etc. In some embodiments, the storage 41 may be an internal storage unit of the computer device 4, such as a hard disk or a memory of the computer device 4. In other embodiments, the memory 41 may also be an external storage device of the computer device 4, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash Card (Flash Card) or the like, which are provided on the computer device 4. Of course, the memory 41 may also comprise both an internal memory unit of the computer device 4 and an external memory device. In this embodiment, the memory 41 is typically used to store an operating system and various application software installed on the computer device 4, such as computer readable instructions of a message pushing method. Further, the memory 41 may be used to temporarily store various types of data that have been output or are to be output.

The processor 42 may be a central processing unit (Central Processing Unit, CPU), controller, microcontroller, microprocessor, or other data processing chip in some embodiments. The processor 42 is typically used to control the overall operation of the computer device 4. In this embodiment, the processor 42 is configured to execute computer readable instructions stored in the memory 41 or process data, for example, computer readable instructions for executing the message pushing method.

The network interface 43 may comprise a wireless network interface or a wired network interface, which network interface 43 is typically used for establishing a communication connection between the computer device 4 and other electronic devices.

in the embodiment of the application, whether an information pushing instruction sent by each service component module is received is firstly judged; if yes, obtaining messages to be pushed, which correspond to the service component modules respectively; then obtaining the information access behavior data of the target user; analyzing the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template; dividing the message to be pushed into a first message with high priority and a second message with low priority based on the common message template; subsequently determining a target pushing time of the first message based on the browsing time period, and pushing the first message to the target user based on the target pushing time; and finally, caching the second message into a preset queue, and carrying out delayed pushing processing on the second message in the preset queue based on a preset pushing rule. In the embodiment of the application, in the process of pushing the message of the target user, the message access behavior data of the target user is used for analyzing to obtain the common message template and the browsing time period corresponding to the target user, and the message to be pushed is screened according to the common message template, so that the message to be pushed is rapidly and intelligently divided into the first message with high priority and the second message with low priority, and then the first message with high priority is processed for preferential pushing based on the browsing time period, and the second message with low priority is processed for delayed pushing, thereby realizing the preferential pushing and the delayed pushing of the message to be pushed appointed according to the personal preference of the user, reducing the occupation of message pushing resources while guaranteeing the preferential sending of the message with high priority, improving the intelligence and accuracy of message pushing, and improving the use experience of the user.

The present application also provides another embodiment, namely, a computer readable storage medium storing computer readable instructions executable by at least one processor to cause the at least one processor to perform the steps of a message pushing method as described above.

From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) comprising instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the method according to the embodiments of the present application.

It is apparent that the above-described embodiments are only some embodiments of the present application, but not all embodiments, and the preferred embodiments of the present application are shown in the drawings, which do not limit the scope of the patent claims. This application may be embodied in many different forms, but rather, embodiments are provided in order to provide a thorough and complete understanding of the present disclosure. Although the application has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that modifications may be made to the embodiments described in the foregoing description, or equivalents may be substituted for elements thereof. All equivalent structures made by the content of the specification and the drawings of the application are directly or indirectly applied to other related technical fields, and are also within the scope of the application.

Claims

1. A message pushing method, comprising the steps of:

acquiring information access behavior data of a target user;

2. The message pushing method according to claim 1, wherein the step of analyzing the message access behavior data to obtain a common message template corresponding to the target user and a browsing time period corresponding to the common message template specifically includes:

3. The message pushing method according to claim 1, wherein the step of dividing the message to be pushed into a first message with high priority and a second message with low priority based on the common message template specifically comprises:

generating the first message based on the third message and the fourth message;

and taking the fifth message as the second message.

4. A message pushing method according to claim 3, wherein the step of generating the first message based on the third message and the fourth message specifically comprises:

Integrating the third message and the fourth message to obtain a sixth message;

and taking the seventh message as the first message.

5. The message pushing method according to claim 1, wherein the step of performing delayed pushing processing on the second message in the preset queue based on a preset pushing rule specifically includes:

acquiring working time information of the target user;

if yes, pushing the second message in the preset queue to the target user.

6. The message pushing method according to claim 1, wherein the step of obtaining the message to be pushed corresponding to each service component module includes:

and taking the second designated message as the message to be pushed.

7. The message pushing method according to claim 1, further comprising, before the step of acquiring the message access behavior data of the target user:

generating corresponding reporting parameters based on the clicking operation;

8. A message pushing device, comprising:

9. A computer device comprising a memory having stored therein computer readable instructions which when executed by a processor implement the steps of the message pushing method of any of claims 1 to 7.

10. A computer readable storage medium having stored thereon computer readable instructions which when executed by a processor implement the steps of the message pushing method according to any of claims 1 to 7.